oh-my-design-cli 1.8.6 → 1.9.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/hooks/lib/preferences-parser.cjs +1 -0
- package/.claude/hooks/lib/preferences-writer.cjs +1 -0
- package/.claude/hooks/post-edit-watch.cjs +1 -0
- package/.claude/hooks/session-end-foldin.cjs +1 -0
- package/.claude/hooks/session-state-loader.cjs +1 -0
- package/.claude/hooks/skill-activation.cjs +1 -0
- package/.claude/settings.json +10 -1
- package/.github/assets/logo-bg.png +0 -0
- package/AGENTS.md +20 -1
- package/CHANGELOG.md +482 -0
- package/MIGRATION.md +103 -0
- package/README.ja.md +56 -19
- package/README.ko.md +47 -30
- package/README.md +48 -30
- package/README.zh-TW.md +59 -22
- package/agents/AGENT.md +8 -7
- package/agents/omd-codex-image.md +1 -1
- package/agents/omd-critic.md +6 -7
- package/agents/omd-designer-review.md +1 -1
- package/agents/omd-final-qa.md +1 -1
- package/agents/omd-humanizer.md +38 -0
- package/agents/omd-kr-writer.md +3 -4
- package/agents/omd-locale-adapter.md +12 -16
- package/agents/omd-master.md +24 -19
- package/agents/omd-microcopy.md +1 -1
- package/agents/omd-orchestrator.md +7 -8
- package/agents/omd-slop-auditor.md +31 -0
- package/agents/omd-ux-researcher.md +1 -1
- package/data/reference-fingerprints.json +2761 -85
- package/dist/bin/oh-my-design.js +16 -8
- package/dist/bin/oh-my-design.js.map +1 -1
- package/dist/chunk-UJIHCEYF.js +99 -0
- package/dist/chunk-UJIHCEYF.js.map +1 -0
- package/dist/doctor-LDWSFM3I.js +763 -0
- package/dist/doctor-LDWSFM3I.js.map +1 -0
- package/dist/install-skills-ZZFNJ2II.js +1120 -0
- package/dist/install-skills-ZZFNJ2II.js.map +1 -0
- package/docs/CLI_QUICKSTART.md +157 -0
- package/package.json +25 -4
- package/scripts/postinstall.cjs +5 -4
- package/skills/claude-design/SKILL.md +38 -14
- package/skills/claude-design/references/claude-design-flow.md +11 -11
- package/skills/claude-design/references/codebase-analysis.md +5 -4
- package/skills/omd-final-qa/SKILL.md +1 -1
- package/skills/omd-harness/SKILL.md +51 -50
- package/skills/omd-humanize/SKILL.md +116 -0
- package/skills/omd-humanize/agents/openai.yaml +4 -0
- package/skills/omd-humanize/references/locale-playbooks.md +102 -0
- package/skills/omd-humanize/references/sources.md +11 -0
- package/skills/omd-init/SKILL.md +18 -12
- package/skills/omd-locale-adapter/SKILL.md +58 -91
- package/skills/omd-orchestrator/SKILL.md +11 -5
- package/skills/omd-reference-capture/SKILL.md +80 -26
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
- package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
- package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
- package/skills/omd-slop-audit/SKILL.md +110 -0
- package/skills/omd-slop-audit/agents/openai.yaml +4 -0
- package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
- package/skills/omd-slop-audit/references/sources.md +24 -0
- package/web/references/104/DESIGN.md +354 -0
- package/web/references/11st/DESIGN.md +197 -316
- package/web/references/29cm/DESIGN.md +297 -393
- package/web/references/42dot/DESIGN.md +390 -0
- package/web/references/8percent/DESIGN.md +438 -0
- package/web/references/ably/DESIGN.md +267 -572
- package/web/references/acer/DESIGN.md +329 -0
- package/web/references/airbnb/DESIGN.md +219 -557
- package/web/references/airbridge/DESIGN.md +451 -0
- package/web/references/alipay/DESIGN.md +179 -420
- package/web/references/apple/DESIGN.md +224 -498
- package/web/references/asleep/DESIGN.md +402 -0
- package/web/references/au/DESIGN.md +334 -0
- package/web/references/autopedia/DESIGN.md +382 -0
- package/web/references/aws-cloudscape/DESIGN.md +241 -0
- package/web/references/baemin/DESIGN.md +332 -491
- package/web/references/banksalad/DESIGN.md +269 -180
- package/web/references/barogo/DESIGN.md +416 -0
- package/web/references/beusable/DESIGN.md +464 -0
- package/web/references/bigin/DESIGN.md +454 -0
- package/web/references/bilibili/DESIGN.md +206 -374
- package/web/references/bmw/DESIGN.md +162 -276
- package/web/references/brandi/DESIGN.md +184 -325
- package/web/references/buzzvil/DESIGN.md +457 -0
- package/web/references/cafe24/DESIGN.md +472 -0
- package/web/references/catchtable/DESIGN.md +219 -264
- package/web/references/cgv/DESIGN.md +317 -0
- package/web/references/channeltalk/DESIGN.md +210 -336
- package/web/references/china-airlines/DESIGN.md +291 -0
- package/web/references/cjonstyle/DESIGN.md +453 -0
- package/web/references/class101/DESIGN.md +168 -387
- package/web/references/classum/DESIGN.md +228 -203
- package/web/references/claude/DESIGN.md +242 -479
- package/web/references/clay/DESIGN.md +179 -377
- package/web/references/clickhouse/DESIGN.md +254 -343
- package/web/references/codeit/DESIGN.md +470 -0
- package/web/references/cohere/DESIGN.md +214 -324
- package/web/references/coinone/DESIGN.md +199 -179
- package/web/references/corca/DESIGN.md +414 -0
- package/web/references/coupang/DESIGN.md +205 -475
- package/web/references/cursor/DESIGN.md +240 -381
- package/web/references/dabang/DESIGN.md +248 -213
- package/web/references/dable/DESIGN.md +431 -0
- package/web/references/datarize/DESIGN.md +338 -0
- package/web/references/dealicious/DESIGN.md +402 -0
- package/web/references/drdiary/DESIGN.md +404 -0
- package/web/references/elastic/DESIGN.md +238 -0
- package/web/references/elevenlabs/DESIGN.md +183 -321
- package/web/references/elice/DESIGN.md +445 -0
- package/web/references/eslite/DESIGN.md +257 -0
- package/web/references/evaair/DESIGN.md +338 -0
- package/web/references/expo/DESIGN.md +238 -331
- package/web/references/familymart-tw/DESIGN.md +254 -0
- package/web/references/ferrari/DESIGN.md +160 -377
- package/web/references/figma/DESIGN.md +197 -451
- package/web/references/fitpet/DESIGN.md +445 -0
- package/web/references/flex/DESIGN.md +170 -253
- package/web/references/framer/DESIGN.md +197 -340
- package/web/references/freee/DESIGN.md +211 -533
- package/web/references/friendliai/DESIGN.md +431 -0
- package/web/references/frip/DESIGN.md +440 -0
- package/web/references/furiosaai/DESIGN.md +450 -0
- package/web/references/gangnamunni/DESIGN.md +154 -591
- package/web/references/gaudiolab/DESIGN.md +414 -0
- package/web/references/google/DESIGN.md +290 -398
- package/web/references/goorm/DESIGN.md +470 -0
- package/web/references/greencar/DESIGN.md +420 -0
- package/web/references/hackle/DESIGN.md +472 -0
- package/web/references/hashicorp/DESIGN.md +273 -318
- package/web/references/heydealer/DESIGN.md +429 -0
- package/web/references/humanscape/DESIGN.md +433 -0
- package/web/references/hwahae/DESIGN.md +453 -0
- package/web/references/hyundai/DESIGN.md +158 -368
- package/web/references/hyundaicard/DESIGN.md +171 -121
- package/web/references/ibm/DESIGN.md +227 -378
- package/web/references/idus/DESIGN.md +450 -0
- package/web/references/igaworks/DESIGN.md +437 -0
- package/web/references/inflearn/DESIGN.md +221 -366
- package/web/references/intuit/DESIGN.md +244 -0
- package/web/references/jandi/DESIGN.md +191 -291
- package/web/references/jobplanet/DESIGN.md +415 -0
- package/web/references/kakao/DESIGN.md +287 -475
- package/web/references/kakaobank/DESIGN.md +220 -521
- package/web/references/kakaogames/DESIGN.md +220 -0
- package/web/references/kakaopay/DESIGN.md +207 -526
- package/web/references/karrot/DESIGN.md +227 -251
- package/web/references/kb-kookmin/DESIGN.md +308 -0
- package/web/references/kbank/DESIGN.md +220 -175
- package/web/references/kcd/DESIGN.md +432 -0
- package/web/references/kmong/DESIGN.md +281 -356
- package/web/references/krds/DESIGN.md +245 -19
- package/web/references/kream/DESIGN.md +224 -359
- package/web/references/kurly/DESIGN.md +211 -533
- package/web/references/kyobobook/DESIGN.md +445 -0
- package/web/references/lablup/DESIGN.md +474 -0
- package/web/references/lamborghini/DESIGN.md +198 -360
- package/web/references/lemonbase/DESIGN.md +452 -0
- package/web/references/lguplus/DESIGN.md +259 -0
- package/web/references/likelion/DESIGN.md +283 -0
- package/web/references/line/DESIGN.md +396 -355
- package/web/references/linear.app/DESIGN.md +209 -562
- package/web/references/lotteon/DESIGN.md +386 -0
- package/web/references/lovable/DESIGN.md +255 -349
- package/web/references/makinarocks/DESIGN.md +242 -0
- package/web/references/maum-ai/DESIGN.md +423 -0
- package/web/references/medibloc/DESIGN.md +425 -0
- package/web/references/megabox/DESIGN.md +232 -0
- package/web/references/mercari/DESIGN.md +217 -434
- package/web/references/microsoft/DESIGN.md +234 -388
- package/web/references/mildang/DESIGN.md +411 -0
- package/web/references/millie/DESIGN.md +183 -504
- package/web/references/minimax/DESIGN.md +264 -322
- package/web/references/miricanvas/DESIGN.md +182 -355
- package/web/references/miro/DESIGN.md +234 -232
- package/web/references/mistral.ai/DESIGN.md +231 -314
- package/web/references/mixi/DESIGN.md +234 -0
- package/web/references/moin/DESIGN.md +445 -0
- package/web/references/mongodb/DESIGN.md +219 -316
- package/web/references/moreh/DESIGN.md +437 -0
- package/web/references/musinsa/DESIGN.md +184 -510
- package/web/references/mynavi/DESIGN.md +242 -0
- package/web/references/myrealtrip/DESIGN.md +169 -406
- package/web/references/naver/DESIGN.md +328 -499
- package/web/references/naverwebtoon/DESIGN.md +172 -395
- package/web/references/neosapience/DESIGN.md +441 -0
- package/web/references/nhn/DESIGN.md +169 -346
- package/web/references/nhncloud/DESIGN.md +185 -123
- package/web/references/nota/DESIGN.md +451 -0
- package/web/references/notion/DESIGN.md +271 -475
- package/web/references/nrise/DESIGN.md +417 -0
- package/web/references/ohouse/DESIGN.md +210 -549
- package/web/references/oliveyoung/DESIGN.md +217 -326
- package/web/references/ollama/DESIGN.md +241 -308
- package/web/references/onestore/DESIGN.md +248 -0
- package/web/references/palantir/DESIGN.md +256 -0
- package/web/references/panasonic/DESIGN.md +276 -0
- package/web/references/patternfly/DESIGN.md +259 -0
- package/web/references/payhere/DESIGN.md +438 -0
- package/web/references/pega/DESIGN.md +262 -0
- package/web/references/peoplefund/DESIGN.md +431 -0
- package/web/references/petfriends/DESIGN.md +428 -0
- package/web/references/pinkfong/DESIGN.md +199 -367
- package/web/references/pinterest/DESIGN.md +258 -308
- package/web/references/portone/DESIGN.md +446 -0
- package/web/references/poya/DESIGN.md +286 -0
- package/web/references/pozalabs/DESIGN.md +438 -0
- package/web/references/protopie/DESIGN.md +419 -0
- package/web/references/qraft/DESIGN.md +448 -0
- package/web/references/queenit/DESIGN.md +432 -0
- package/web/references/quotabook/DESIGN.md +449 -0
- package/web/references/rebellions/DESIGN.md +449 -0
- package/web/references/recruit/DESIGN.md +247 -0
- package/web/references/remember/DESIGN.md +202 -396
- package/web/references/resend/DESIGN.md +274 -348
- package/web/references/returnzero/DESIGN.md +460 -0
- package/web/references/sakura-internet/DESIGN.md +269 -0
- package/web/references/samsung/DESIGN.md +157 -359
- package/web/references/sandoll/DESIGN.md +445 -0
- package/web/references/sanity/DESIGN.md +241 -375
- package/web/references/saramin/DESIGN.md +465 -0
- package/web/references/scatterlab/DESIGN.md +412 -0
- package/web/references/selectstar/DESIGN.md +439 -0
- package/web/references/servicenow/DESIGN.md +289 -0
- package/web/references/shiftee/DESIGN.md +468 -0
- package/web/references/shinhanbank/DESIGN.md +161 -341
- package/web/references/shinhancard/DESIGN.md +208 -319
- package/web/references/sionic/DESIGN.md +454 -0
- package/web/references/sktelecom/DESIGN.md +310 -0
- package/web/references/socar/DESIGN.md +125 -32
- package/web/references/softbank/DESIGN.md +231 -0
- package/web/references/solapi/DESIGN.md +483 -0
- package/web/references/sony/DESIGN.md +234 -0
- package/web/references/soop/DESIGN.md +261 -0
- package/web/references/spacex/DESIGN.md +184 -323
- package/web/references/spotify/DESIGN.md +253 -394
- package/web/references/squeezebits/DESIGN.md +441 -0
- package/web/references/stayfolio/DESIGN.md +422 -0
- package/web/references/stripe/DESIGN.md +212 -491
- package/web/references/supabase/DESIGN.md +244 -316
- package/web/references/supertone/DESIGN.md +413 -0
- package/web/references/tabling/DESIGN.md +415 -0
- package/web/references/taishinbank/DESIGN.md +243 -0
- package/web/references/teamlab/DESIGN.md +240 -0
- package/web/references/teamsparta/DESIGN.md +472 -0
- package/web/references/tellingme/DESIGN.md +392 -0
- package/web/references/tesla/DESIGN.md +244 -427
- package/web/references/thsr/DESIGN.md +284 -0
- package/web/references/thumbtack/DESIGN.md +302 -0
- package/web/references/together.ai/DESIGN.md +257 -304
- package/web/references/toss/DESIGN.md +251 -593
- package/web/references/toss-securities/DESIGN.md +255 -178
- package/web/references/tossbank/DESIGN.md +195 -491
- package/web/references/toyota/DESIGN.md +238 -0
- package/web/references/tving/DESIGN.md +197 -245
- package/web/references/typed/DESIGN.md +413 -0
- package/web/references/uber/DESIGN.md +256 -333
- package/web/references/udn/DESIGN.md +250 -0
- package/web/references/upbit/DESIGN.md +145 -256
- package/web/references/upstage/DESIGN.md +211 -204
- package/web/references/uswds/DESIGN.md +287 -0
- package/web/references/vercel/DESIGN.md +236 -440
- package/web/references/vuno/DESIGN.md +413 -0
- package/web/references/wanted/DESIGN.md +215 -487
- package/web/references/weverse/DESIGN.md +437 -0
- package/web/references/wise/DESIGN.md +223 -231
- package/web/references/wisetracker/DESIGN.md +462 -0
- package/web/references/wooribank/DESIGN.md +245 -0
- package/web/references/yanolja/DESIGN.md +250 -419
- package/web/references/yeogiotte/DESIGN.md +235 -418
- package/web/references/zapier/DESIGN.md +256 -377
- package/web/references/zendesk/DESIGN.md +288 -0
- package/web/references/zigzag/DESIGN.md +200 -621
- package/dist/install-skills-7UUDOLG2.js +0 -734
- package/dist/install-skills-7UUDOLG2.js.map +0 -1
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country: US
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category: design-tools
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homepage: "https://www.figma.com"
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primary_color: "#000000"
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logo:
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type: simpleicons
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slug: figma
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verified: "2026-
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verified: "2026-07-12"
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omd: "0.1"
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name: Figma Brand Guidelines
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url: "https://www.figma.com/using-the-figma-brand"
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type: brand
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description: Figma's official trademark and brand
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description: Figma's official trademark, logo, and brand-use guidance; public product pages are measured separately for UI tokens.
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verification_v2:
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schema: 2
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checked: "2026-07-12"
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surfaces:
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- { id: home, kind: marketing-product, url: "https://www.figma.com/ko-kr/", inspected: "2026-05-15" }
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- { id: design, kind: marketing-product, url: "https://www.figma.com/ko-kr/design/", inspected: "2026-05-15" }
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- { id: brand, kind: official-brand, url: "https://www.figma.com/using-the-figma-brand", inspected: "2026-07-12" }
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sources:
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- { id: home-live, kind: product-surface, url: "https://www.figma.com/ko-kr/", captured: "2026-05-15" }
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- { id: design-live, kind: product-surface, url: "https://www.figma.com/ko-kr/design/", captured: "2026-05-15" }
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- { id: brand-official, kind: official-doc, url: "https://www.figma.com/using-the-figma-brand", captured: "2026-07-12" }
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conflicts: []
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claims:
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"tokens.colors.primary": &home_evidence { surface_id: home, source_id: home-live, method: live-inspect, captured: "2026-05-15" }
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"tokens.colors.canvas": *home_evidence
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"tokens.colors.border": *home_evidence
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"tokens.colors.indigo-action": *home_evidence
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"tokens.colors.focus": *home_evidence
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"tokens.colors.on-primary": *home_evidence
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"tokens.typography.family.ui": *home_evidence
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"tokens.typography.family.mono": *home_evidence
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"tokens.typography.hero.size": *home_evidence
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"tokens.typography.hero.weight": *home_evidence
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"tokens.typography.hero.lineHeight": *home_evidence
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"tokens.typography.hero.tracking": *home_evidence
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"tokens.typography.hero.use": *home_evidence
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"tokens.typography.section.size": *home_evidence
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"tokens.typography.section.weight": *home_evidence
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"tokens.typography.section.lineHeight": *home_evidence
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"tokens.typography.section.tracking": *home_evidence
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"tokens.typography.section.use": *home_evidence
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"tokens.typography.body.size": &design_evidence { surface_id: design, source_id: design-live, method: live-inspect, captured: "2026-05-15" }
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"tokens.typography.body.weight": *design_evidence
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"tokens.typography.body.lineHeight": *design_evidence
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"tokens.typography.body.tracking": *design_evidence
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"tokens.typography.body.use": *design_evidence
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"tokens.typography.mono-label.size": *home_evidence
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"tokens.typography.mono-label.weight": *home_evidence
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"tokens.typography.mono-label.lineHeight": *home_evidence
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"tokens.typography.mono-label.tracking": *home_evidence
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"tokens.typography.mono-label.use": *home_evidence
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"tokens.spacing.xs": *home_evidence
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"tokens.spacing.sm": *home_evidence
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"tokens.spacing.md": *home_evidence
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"tokens.spacing.lg": *home_evidence
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"tokens.spacing.xl": *home_evidence
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"tokens.rounded.control": *home_evidence
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"tokens.rounded.hero": *design_evidence
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"tokens.rounded.segment": *home_evidence
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"tokens.rounded.full": *home_evidence
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"tokens.shadow.panel": *design_evidence
|
|
69
|
+
"tokens.components.primary-action.type": *home_evidence
|
|
70
|
+
"tokens.components.primary-action.bg": *home_evidence
|
|
71
|
+
"tokens.components.primary-action.fg": *home_evidence
|
|
72
|
+
"tokens.components.primary-action.radius": *home_evidence
|
|
73
|
+
"tokens.components.primary-action.padding": *home_evidence
|
|
74
|
+
"tokens.components.primary-action.height": *home_evidence
|
|
75
|
+
"tokens.components.primary-action.font": *home_evidence
|
|
76
|
+
"tokens.components.primary-action.focus": *home_evidence
|
|
77
|
+
"tokens.components.primary-action.use": *home_evidence
|
|
78
|
+
"tokens.components.indigo-action.type": *home_evidence
|
|
79
|
+
"tokens.components.indigo-action.bg": *home_evidence
|
|
80
|
+
"tokens.components.indigo-action.fg": *home_evidence
|
|
81
|
+
"tokens.components.indigo-action.radius": *home_evidence
|
|
82
|
+
"tokens.components.indigo-action.padding": *home_evidence
|
|
83
|
+
"tokens.components.indigo-action.height": *home_evidence
|
|
84
|
+
"tokens.components.indigo-action.font": *home_evidence
|
|
85
|
+
"tokens.components.indigo-action.states": *home_evidence
|
|
86
|
+
"tokens.components.indigo-action.use": *home_evidence
|
|
87
|
+
"tokens.components.outline-action.type": *design_evidence
|
|
88
|
+
"tokens.components.outline-action.bg": *design_evidence
|
|
89
|
+
"tokens.components.outline-action.fg": *design_evidence
|
|
90
|
+
"tokens.components.outline-action.radius": *design_evidence
|
|
91
|
+
"tokens.components.outline-action.padding": *design_evidence
|
|
92
|
+
"tokens.components.outline-action.height": *design_evidence
|
|
93
|
+
"tokens.components.outline-action.font": *design_evidence
|
|
94
|
+
"tokens.components.outline-action.states": *design_evidence
|
|
95
|
+
"tokens.components.outline-action.use": *design_evidence
|
|
96
|
+
"tokens.components.product-segment.type": *home_evidence
|
|
97
|
+
"tokens.components.product-segment.bg": *home_evidence
|
|
98
|
+
"tokens.components.product-segment.fg": *home_evidence
|
|
99
|
+
"tokens.components.product-segment.radius": *home_evidence
|
|
100
|
+
"tokens.components.product-segment.padding": *home_evidence
|
|
101
|
+
"tokens.components.product-segment.height": *home_evidence
|
|
102
|
+
"tokens.components.product-segment.font": *home_evidence
|
|
103
|
+
"tokens.components.product-segment.states": *home_evidence
|
|
104
|
+
"tokens.components.product-segment.use": *home_evidence
|
|
105
|
+
"tokens.components.round-icon.type": *design_evidence
|
|
106
|
+
"tokens.components.round-icon.bg": *design_evidence
|
|
107
|
+
"tokens.components.round-icon.fg": *design_evidence
|
|
108
|
+
"tokens.components.round-icon.radius": *design_evidence
|
|
109
|
+
"tokens.components.round-icon.size": *design_evidence
|
|
110
|
+
"tokens.components.round-icon.states": *design_evidence
|
|
111
|
+
"tokens.components.round-icon.use": *design_evidence
|
|
19
112
|
tokens:
|
|
20
|
-
source:
|
|
21
|
-
extracted: "2026-
|
|
22
|
-
note: "
|
|
113
|
+
source: reconciled
|
|
114
|
+
extracted: "2026-07-12"
|
|
115
|
+
note: "Current verified public marketing/product pages. A July automated recapture was blocked before producing evidence, so live computed claims retain the still-fresh May proof and current official brand page was rechecked separately."
|
|
23
116
|
colors:
|
|
24
|
-
|
|
117
|
+
primary: "#000000"
|
|
25
118
|
canvas: "#ffffff"
|
|
26
119
|
border: "#ebebeb"
|
|
27
|
-
|
|
28
|
-
muted: "#374151"
|
|
29
|
-
indigo: "#4D49FC"
|
|
120
|
+
indigo-action: "#4d49fc"
|
|
30
121
|
focus: "#0d99ff"
|
|
31
|
-
|
|
32
|
-
accent-purple: "#a259ff"
|
|
33
|
-
accent-pink: "#f24e1e"
|
|
34
|
-
tile-lime: "#e4ff97"
|
|
35
|
-
tile-cyan: "#00b6ff"
|
|
36
|
-
tile-green: "#24cb71"
|
|
37
|
-
tile-lavender: "#c4baff"
|
|
38
|
-
tile-sage: "#95b9ac"
|
|
122
|
+
on-primary: "#ffffff"
|
|
39
123
|
typography:
|
|
40
|
-
family: {
|
|
41
|
-
|
|
42
|
-
section:
|
|
43
|
-
|
|
44
|
-
|
|
45
|
-
|
|
46
|
-
|
|
47
|
-
mono-label: { size: 18, weight: 400, lineHeight: 1.30, tracking: 0.54, use: "Uppercase section labels (figmaMono)" }
|
|
48
|
-
mono-small: { size: 12, weight: 400, lineHeight: 1.00, tracking: 0.6, use: "Uppercase tiny tags (figmaMono)" }
|
|
49
|
-
spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 32, xxl: 48, pill: 50 }
|
|
50
|
-
rounded: { sm: 6, md: 8, lg: 16, full: 9999 }
|
|
124
|
+
family: { ui: "figmaSans", mono: "figmaMono" }
|
|
125
|
+
hero: { size: 86, weight: 400, lineHeight: 1, tracking: -1.72, use: "Public product-marketing hero" }
|
|
126
|
+
section: { size: 64, weight: 400, lineHeight: 1.1, tracking: -0.96, use: "Public feature section heading" }
|
|
127
|
+
body: { size: 16, weight: 330, lineHeight: 1.42, tracking: -0.14, use: "Public body, navigation, and action copy" }
|
|
128
|
+
mono-label: { size: 18, weight: 400, lineHeight: 1.3, tracking: 0.54, use: "Uppercase technical signpost" }
|
|
129
|
+
spacing: { xs: 4, sm: 8, md: 12, lg: 24, xl: 32 }
|
|
130
|
+
rounded: { control: 8, hero: 16, segment: 50, full: 9999 }
|
|
51
131
|
shadow:
|
|
52
|
-
panel: "rgba(0,0,0,0.1)
|
|
53
|
-
components:
|
|
54
|
-
button-primary: { type: button, bg: "#000000", fg: "#ffffff", radius: 8, padding: "12px 21px", font: "16px/330 figmaSans", use: "Default Primary CTA (dashed 2px #0d99ff focus)" }
|
|
55
|
-
button-indigo: { type: button, bg: "#4D49FC", fg: "#ffffff", radius: 8, padding: "12px 20px", font: "18px/480 figmaSans", use: "Alt Primary on hero/product surfaces" }
|
|
56
|
-
button-outline: { type: button, bg: "transparent", fg: "#000000", radius: 8, padding: "12px 21px", font: "18px/330 figmaSans", use: "Secondary actions (Contact sales)" }
|
|
57
|
-
button-hero: { type: button, bg: "#000000", fg: "#ffffff", radius: 16, padding: "8px 24px 10px", font: "16px/400 figmaSans", use: "Oversized hero CTA" }
|
|
58
|
-
tab-pill: { type: tab, bg: "#ffffff", fg: "#000000", radius: 50, padding: "8px 18px 10px", font: "18px/480 figmaSans", active: "bg rgba(0,0,0,0.08)", use: "Product-area segmented nav" }
|
|
59
|
-
input: { type: input, bg: "#ffffff", radius: 16, padding: "16px", font: "figmaSans", use: "Figma Make / AI prompt panel (1px #e2e2e2 border)" }
|
|
60
|
-
community-card: { type: card, bg: "#ffffff", radius: 0, padding: "12px", use: "Community artifact card, bleed-edge image" }
|
|
61
|
-
tile-card: { type: card, bg: "#e4ff97", fg: "#000000", radius: 0, use: "Home template color tile (variants lime/cyan/green/lavender/sage)" }
|
|
132
|
+
panel: "0 24px 70px rgba(0,0,0,0.1)"
|
|
62
133
|
components_harvested: true
|
|
134
|
+
components:
|
|
135
|
+
primary-action: { type: button, bg: "#000000", fg: "#ffffff", radius: "8px", padding: "12px 21px", height: "49px", font: "16px / 330", focus: "2px dashed #0d99ff", use: "Default public get-started action" }
|
|
136
|
+
indigo-action: { type: button, bg: "#4d49fc", fg: "#ffffff", radius: "8px", padding: "12px 20px", height: "49px", font: "18px / 480", states: "default captured; no hover token promoted", use: "Alternate prominent public hero action" }
|
|
137
|
+
outline-action: { type: button, bg: "transparent", fg: "#000000", radius: "8px", padding: "12px 21px", height: "49px", font: "16px / 400", states: "default captured; no hover token promoted", use: "Current sales-contact and secondary action" }
|
|
138
|
+
product-segment: { type: tab, bg: "rgba(0,0,0,0.08)", fg: "#000000", radius: "50px", padding: "8px 18px 10px", height: "43px", font: "18px / 480", states: "active and inactive variants captured", use: "Product-area segmented navigation" }
|
|
139
|
+
round-icon: { type: button, bg: "#000000", fg: "#ffffff", radius: "9999px", size: "40px", states: "default captured; light and dark surface variants remain local", use: "Circular carousel/navigation action on public design pages" }
|
|
63
140
|
---
|
|
64
141
|
|
|
65
142
|
# Design System Inspiration of Figma
|
|
66
143
|
|
|
67
144
|
## 1. Visual Theme & Atmosphere
|
|
68
145
|
|
|
69
|
-
Figma
|
|
146
|
+
Figma is a collaborative design platform whose public product story now spans interface design, prototyping, FigJam, developer handoff, and AI-assisted creation. Its public pages deliberately let colorful creative output carry the spectacle while the surrounding interaction chrome stays highly legible: white canvas, black type and actions, occasional indigo emphasis, precise custom type, and a small geometry vocabulary that separates 8px controls from 50px segmented pills and circular tool-like actions. That restraint makes the page feel like a workspace framing other people's work rather than a brand campaign competing with it.
|
|
70
147
|
|
|
71
|
-
The
|
|
72
|
-
|
|
73
|
-
What makes Figma distinctive beyond the variable font is its circle-and-pill geometry. Buttons use 50px radius (pill) or 50% (perfect circle for icon buttons), creating an organic, tool-palette-like feel. The dashed-outline focus indicator (`dashed 2px`) is a deliberate design choice that echoes selection handles in the Figma editor itself — the website's UI language references the product's UI language.
|
|
148
|
+
The custom `figmaSans` variable family provides unusually fine weight control—values such as 330 and 480 appear in live controls—and `figmaMono` marks technical signposts with positive tracking. This reference applies those measurements only to the inspected public Figma pages. It does not claim that authenticated editor chrome, desktop clients, FigJam canvases, or generated product content share every marketing value. The official brand page governs trademark and logo use separately from these UI measurements.
|
|
74
149
|
|
|
75
150
|
**Key Characteristics:**
|
|
76
|
-
-
|
|
77
|
-
-
|
|
78
|
-
-
|
|
79
|
-
-
|
|
80
|
-
- Dashed focus
|
|
81
|
-
- Vibrant multi-color hero gradients (green, yellow, purple, pink)
|
|
82
|
-
- OpenType `"kern"` feature enabled globally
|
|
83
|
-
- Negative letter-spacing throughout — even body text at -0.14px to -0.26px
|
|
151
|
+
- White canvas and black interaction chrome with a verified indigo alternate action
|
|
152
|
+
- `figmaSans` for public UI and `figmaMono` for technical labels
|
|
153
|
+
- Fine variable-font weights rather than only regular/bold
|
|
154
|
+
- 8px standard actions, 16px large hero controls, 50px segmented tabs, circular icon actions
|
|
155
|
+
- Dashed blue focus treatment that visually echoes selection tooling
|
|
84
156
|
|
|
85
157
|
## 2. Color Palette & Roles
|
|
86
158
|
|
|
87
|
-
|
|
88
|
-
- **
|
|
89
|
-
- **
|
|
90
|
-
|
|
91
|
-
|
|
159
|
+
- **Primary chrome** (`#000000`): text and default filled public actions.
|
|
160
|
+
- **Canvas / inverse** (`#ffffff`): page canvas and text on black actions.
|
|
161
|
+
- **Border** (`#ebebeb`): resolved light separation on white.
|
|
162
|
+
- **Indigo action** (`#4d49fc`): captured alternate prominent action, not the universal brand primary.
|
|
163
|
+
- **Focus** (`#0d99ff`): dashed action focus outline.
|
|
92
164
|
|
|
93
|
-
|
|
94
|
-
- **Pure White** (`#ffffff`): Primary page background and card surfaces.
|
|
95
|
-
- **Glass Black** (`rgba(0, 0, 0, 0.08)`): Subtle dark overlay for secondary circular buttons and glass effects.
|
|
96
|
-
- **Glass White** (`rgba(255, 255, 255, 0.16)`): Frosted glass overlay for buttons on dark/colored surfaces.
|
|
97
|
-
|
|
98
|
-
### Gradient System
|
|
99
|
-
- **Hero Gradient**: A vibrant multi-stop gradient using electric green, bright yellow, deep purple, and hot pink. This gradient is the visual signature of the hero section — it represents the creative possibilities of the tool.
|
|
100
|
-
- **Product Section Gradients**: Individual product areas (Design, Dev Mode, Prototyping) may use distinct color themes in their showcases.
|
|
101
|
-
|
|
102
|
-
### Resolved Surface Tints
|
|
103
|
-
The rgba overlays above resolve to these effective hex values when composited on standard backgrounds:
|
|
104
|
-
- **Light Border** (`#ebebeb`): `rgba(0, 0, 0, 0.08)` composited on white — subtle separator.
|
|
105
|
-
- **Dark Glass** (`#292929`): `rgba(255, 255, 255, 0.16)` composited on black — used inside dark hero sections.
|
|
106
|
-
- **Muted Text** (`#374151`): Used for secondary copy in product UI screenshots and footer links.
|
|
107
|
-
|
|
108
|
-
### Product Accent Colors
|
|
109
|
-
These appear in product UI screenshots and hero gradients (NOT in marketing chrome):
|
|
110
|
-
- **Figma Plugin Purple** (`#a259ff`): Common product accent in plugin/extension cards.
|
|
111
|
-
- **Plot Pink** (`#f24e1e`): Brand-adjacent accent used in select marketing visuals.
|
|
165
|
+
Colors inside screenshots, templates, gradients, and user-created artifacts are content evidence, not reusable interface tokens. The earlier purple, pink, lime, cyan, green, lavender, and sage set is therefore omitted from the machine palette.
|
|
112
166
|
|
|
113
167
|
## 3. Typography Rules
|
|
114
168
|
|
|
115
|
-
### Font
|
|
116
|
-
|
|
117
|
-
|
|
118
|
-
|
|
119
|
-
|
|
120
|
-
|
|
121
|
-
|
|
|
122
|
-
|
|
123
|
-
|
|
|
124
|
-
|
|
125
|
-
|
|
|
126
|
-
|
|
127
|
-
|
|
|
128
|
-
|
|
|
129
|
-
| Body
|
|
130
|
-
|
|
|
131
|
-
| Mono Label | figmaMono | 18px (1.13rem) | 400 | 1.30 (tight) | 0.54px | Uppercase section labels |
|
|
132
|
-
| Mono Small | figmaMono | 12px (0.75rem) | 400 | 1.00 (tight) | 0.6px | Uppercase tiny tags |
|
|
133
|
-
|
|
134
|
-
### Principles
|
|
135
|
-
- **Variable font precision**: figmaSans uses weights that most systems never touch — 320, 330, 340, 450, 480, 540. This creates hierarchy through subtle weight differences rather than dramatic jumps. The difference between 330 and 340 is nearly imperceptible but structurally significant.
|
|
136
|
-
- **Light as the base**: Most body text uses 320–340 (lighter than typical 400 "regular"), creating an ethereal, airy reading experience that matches the design-tool aesthetic.
|
|
137
|
-
- **Kern everywhere**: Every text element enables OpenType `"kern"` feature — kerning is not optional, it's structural.
|
|
138
|
-
- **Negative tracking by default**: Even body text uses -0.1px to -0.26px letter-spacing, creating universally tight text. Display text compresses further to -0.96px and -1.72px.
|
|
139
|
-
- **Mono for structure**: figmaMono in uppercase with positive letter-spacing (0.54px–0.6px) creates technical signpost labels.
|
|
169
|
+
### Font evidence boundary
|
|
170
|
+
|
|
171
|
+
| Evidence class | Resolution |
|
|
172
|
+
|---|---|
|
|
173
|
+
| Official product-use | Current first-party public Figma pages establish `figmaSans` and `figmaMono` roles. |
|
|
174
|
+
| Live surface-use | May live proof captured both families and their computed roles; the evidence remains within the 90-day product-surface TTL. |
|
|
175
|
+
| Official distributed asset | The webfont files are product assets and are not assumed redistributable. |
|
|
176
|
+
| Declared-only | SF Pro, system, and mono fallbacks do not become Figma identity fonts. |
|
|
177
|
+
| Unresolved | Authenticated editor, desktop-client, and platform-specific overrides remain unresolved. |
|
|
178
|
+
|
|
179
|
+
| Role | Family | Size | Weight | Line height | Tracking |
|
|
180
|
+
|---|---|---:|---:|---:|---:|
|
|
181
|
+
| Hero | figmaSans | 86px | 400 | 1.00 | -1.72px |
|
|
182
|
+
| Section | figmaSans | 64px | 400 | 1.10 | -0.96px |
|
|
183
|
+
| Body/action | figmaSans | 16px | 330–400 | 1.42 | -0.14px |
|
|
184
|
+
| Technical label | figmaMono | 18px | 400 | 1.30 | 0.54px |
|
|
140
185
|
|
|
141
186
|
## 4. Component Stylings
|
|
142
187
|
|
|
143
|
-
|
|
144
|
-
|
|
145
|
-
### Buttons
|
|
146
|
-
|
|
147
|
-
**Primary Pill (Black)**
|
|
148
|
-
- Background: `#000000`
|
|
149
|
-
- Text: `#ffffff`
|
|
150
|
-
- Border: 1px solid transparent
|
|
151
|
-
- Radius: 8px
|
|
152
|
-
- Padding: 12px 21px
|
|
153
|
-
- Font: 16px / 330 / figmaSans
|
|
154
|
-
- Focus: dashed 2px outline `#0d99ff`
|
|
155
|
-
- Use: default Primary CTA across figma.com — "Get started", "지금 무료로 시작하기"
|
|
156
|
-
|
|
157
|
-
**Primary Pill (Indigo)**
|
|
158
|
-
- Background: `#4D49FC`
|
|
159
|
-
- Text: `#ffffff`
|
|
160
|
-
- Border: 1px solid transparent
|
|
161
|
-
- Radius: 8px
|
|
162
|
-
- Padding: 12px 20px
|
|
163
|
-
- Font: 18px / 480 / figmaSans
|
|
164
|
-
- Focus: dashed 2px outline
|
|
165
|
-
- Use: alt Primary on hero/product surfaces — paired with Black Primary on home; "Panel Execution CTA" pattern in refero terminology
|
|
166
|
-
|
|
167
|
-
**Outline Text Button**
|
|
168
|
-
- Background: transparent
|
|
169
|
-
- Text: `#000000`
|
|
170
|
-
- Border: 1px solid transparent (no visible border in default; outline appears on focus)
|
|
171
|
-
- Radius: 8px
|
|
172
|
-
- Padding: 12px 21px
|
|
173
|
-
- Font: 18px / 330 / figmaSans
|
|
174
|
-
- Focus: dashed 2px outline
|
|
175
|
-
- Use: secondary actions like "Contact sales", "영업팀에 문의"
|
|
176
|
-
|
|
177
|
-
**Hero CTA (Larger)**
|
|
178
|
-
- Background: `#000000`
|
|
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**Segmented Tab Pill**
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- Radius: 50px (pill)
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- Font: 18px / 480 / figmaSans
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- Focus: dashed 2px outline
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- Use: product-area navigation ("프롬프트", "디자인", "그리기", "개발", "게시", "홍보", "협업", "프레젠테이션") — the 50px pill that refero captured as "Global Action Pill"
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**Icon Round (Light)**
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- Background: `rgba(0, 0, 0, 0.08)` (frosted)
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- Radius: 50%
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- 36×36px square
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- Use: carousel prev/next on light surfaces
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**Icon Round (Dark)**
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- 36×36px square
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- Use: carousel prev/next on dark/colored surfaces
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**Icon Round (Solid Black)**
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- Radius: 50%
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- 40×40px square
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- Use: media controls (pause/play) on the design surface
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### Inputs
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**Prompt Input Panel**
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- Background: `#ffffff`
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- Border: 1px solid `#e2e2e2`
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- Radius: 16px
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- Padding: 16px
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- Shadow: `rgba(0, 0, 0, 0.1) 0px 24px 70px 0px`
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- Use: Figma Make / AI prompt input (the "floatingPanels" in refero terminology)
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### Cards
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**Community Artifact Card**
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- Background: `#ffffff`
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- Radius: 0px
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- Padding: 12px vertical metadata, no horizontal bound
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- Shadow: none (image bleeds full width)
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- Use: Community-page artifacts; the bleed-edge image is the design
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**Color Tile Card** (templates section)
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- Background: variants — `#e4ff97` (lime), `#00b6ff` (cyan), `#24cb71` (green), `#c4baff` (lavender), `#95b9ac` (sage)
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- Text: `#000000`
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- Border: none
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- Radius: 0px (full bleed)
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- Padding: 0px (image-as-content)
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- Use: home page template surfaces — color is the differentiator, geometry stays squared
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### Navigation
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**Top Nav Bar**
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- Background: `#ffffff`
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- Height: ~64px
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- Logo: Figma wordmark, black SVG
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- Links: 16px / figmaSans / `#000000` text / underline 1px decoration on hover
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- CTAs (right): Outline Text "Contact sales" + Primary Pill "Get started"
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- Use: persistent top nav across figma.com
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**Pill Tab Bar** — see Segmented Tab Pill button variant above (used as section nav for product-area filter)
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### Distinctive Patterns
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**Dashed Focus Indicators**
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- All interactive elements use `dashed 2px` outline on focus
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- References the selection-handle outlines inside the Figma editor itself — a meta-design choice connecting marketing site and product
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**Hero Gradient Section**
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- Full-width vibrant multi-color gradient background
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- White text overlay with 86px display heading (figmaSans)
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- Product screenshots floating within the gradient
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### Current verified components
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#### Primary action
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- Black / white, 8px radius, `12px 21px`, 49px height
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- figmaSans 16px/330; `2px dashed #0d99ff` focus
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**Conflicts unresolved:** none. **Conflict resolved:** refero claimed Primary 50px pill — live inspect proved that's the **Segmented Tab Pill**, not the Primary CTA. Primary is 8px. Both variants now documented separately.
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**Earlier mistakes reverted:** "Black Solid (Pill)" was conflating Primary (8px) + Tab (50px) + Icon Round (50%) into a single entry; Cards/Navigation/Distinctive were prose, not canonical schema (caused `/reference/figma` to render only Buttons spec cards). All separated and rewritten.
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**`.verification.md`:** `web/references/figma/.verification.md` (raw observations + per-component conflict matrix).
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#### Indigo action
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- `#4d49fc` / white, 8px radius, `12px 20px`, 49px
|
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- figmaSans 18px/480
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#### Outline action
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- Transparent / black, 8px radius, `12px 21px`, 49px
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- Used for current sales-contact and secondary paths
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201
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-
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-
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#### Product segment
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- 50px radius, `8px 18px 10px`, 43px
|
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- Active `rgba(0,0,0,0.08)` and inactive white variants captured
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205
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-
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-
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-
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- Product sections: alternating showcases
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- Footer: dark full-width section
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|
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- Responsive from 559px to 1920px
|
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|
+
#### Round icon action
|
|
207
|
+
- 40×40 black circle with white icon on the design surface
|
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208
|
+
- Light/dark translucent variants remain surface-local rather than one universal token
|
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209
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293
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-
|
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294
|
-
- **Gallery-like pacing**: Generous spacing lets each product section breathe as its own exhibit.
|
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295
|
-
- **Color sections as visual breathing**: The gradient hero and product showcases provide chromatic relief between the monochrome interface sections.
|
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|
+
Inputs, community cards, editor panels, toast states, and template colors are absent from canonical components because current evidence does not establish them at the same boundary.
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296
211
|
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297
|
-
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|
298
|
-
- Minimal (2px): Small link elements
|
|
299
|
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- Subtle (6px): Small containers, dividers
|
|
300
|
-
- Comfortable (8px): Cards, images, dialogs
|
|
301
|
-
- Pill (50px): Tab buttons, CTAs
|
|
302
|
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- Circle (50%): Icon buttons, circular elements
|
|
212
|
+
## 5. Layout Principles
|
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303
213
|
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304
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-
|
|
214
|
+
- Use wide editorial sections as neutral frames for colorful product output.
|
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215
|
+
- Keep navigation and conversion geometry compact; reserve large pills for segmented product switching.
|
|
216
|
+
- Let type scale and whitespace establish hierarchy before adding containers.
|
|
217
|
+
- Never copy content colors from screenshots into the surrounding UI palette.
|
|
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218
|
|
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306
|
-
|
|
307
|
-
|-------|-----------|-----|
|
|
308
|
-
| Flat (Level 0) | No shadow | Page background, most text |
|
|
309
|
-
| Surface (Level 1) | White card on gradient/dark section | Cards, product showcases |
|
|
310
|
-
| Elevated (Level 2) | Subtle shadow | Floating cards, hover states |
|
|
219
|
+
## 6. Depth & Elevation
|
|
311
220
|
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312
|
-
|
|
221
|
+
Most public chrome is flat. A measured panel shadow (`0 24px 70px rgba(0,0,0,0.1)`) may separate large showcased content; it is not a default card shadow.
|
|
313
222
|
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314
223
|
## 7. Do's and Don'ts
|
|
315
224
|
|
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316
225
|
### Do
|
|
317
|
-
- Use
|
|
318
|
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- Keep
|
|
319
|
-
-
|
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320
|
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- Apply dashed 2px focus outlines — the signature accessibility pattern
|
|
321
|
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- Enable `"kern"` feature on all text
|
|
322
|
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- Use figmaMono in uppercase with positive letter-spacing for labels
|
|
323
|
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- Apply negative letter-spacing throughout (-0.1px to -1.72px)
|
|
226
|
+
- Use black/white public chrome and preserve the observed control geometry.
|
|
227
|
+
- Keep figmaMono for structural signposts rather than paragraphs.
|
|
228
|
+
- Treat official brand rules and public UI measurements as separate evidence domains.
|
|
324
229
|
|
|
325
230
|
### Don't
|
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326
|
-
-
|
|
327
|
-
-
|
|
328
|
-
-
|
|
329
|
-
- Don't use solid focus outlines — dashed is the signature
|
|
330
|
-
- Don't increase body font weight above 450 — the light-weight aesthetic is core
|
|
331
|
-
- Don't use positive letter-spacing on body text — it's always negative
|
|
231
|
+
- Do not make purple or a screenshot color the universal UI primary.
|
|
232
|
+
- Do not call every rounded control a 50px pill.
|
|
233
|
+
- Do not claim editor inputs, panels, or states from marketing-page resemblance.
|
|
332
234
|
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|
333
235
|
## 8. Responsive Behavior
|
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236
|
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|
335
|
-
|
|
336
|
-
| Name | Width | Key Changes |
|
|
337
|
-
|------|-------|-------------|
|
|
338
|
-
| Small Mobile | <560px | Compact layout, stacked |
|
|
339
|
-
| Tablet | 560–768px | Minor adjustments |
|
|
340
|
-
| Small Desktop | 768–960px | 2-column layouts |
|
|
341
|
-
| Desktop | 960–1280px | Standard layout |
|
|
342
|
-
| Large Desktop | 1280–1440px | Expanded |
|
|
343
|
-
| Ultra-wide | 1440–1920px | Maximum width |
|
|
344
|
-
|
|
345
|
-
### Collapsing Strategy
|
|
346
|
-
- Hero text: 86px → 64px → 48px
|
|
347
|
-
- Product tabs: horizontal scroll on mobile
|
|
348
|
-
- Feature sections: stacked single column
|
|
349
|
-
- Footer: multi-column → stacked
|
|
237
|
+
Public page layouts reduce section scale and rearrange product media while retaining the black/white interaction system. Exact authenticated editor breakpoints and desktop-client behavior remain unresolved.
|
|
350
238
|
|
|
351
239
|
## 9. Agent Prompt Guide
|
|
352
240
|
|
|
353
|
-
|
|
354
|
-
- Everything: "Pure Black (#000000)" and "Pure White (#ffffff)"
|
|
355
|
-
- Glass Dark: "rgba(0, 0, 0, 0.08)"
|
|
356
|
-
- Glass Light: "rgba(255, 255, 255, 0.16)"
|
|
357
|
-
|
|
358
|
-
### Example Component Prompts
|
|
359
|
-
- "Create a hero on a vibrant multi-color gradient (green, yellow, purple, pink). Headline at 86px figmaSans weight 400, line-height 1.0, letter-spacing -1.72px. White text. White pill CTA button (50px radius, 8px 18px padding)."
|
|
360
|
-
- "Design a product tab bar with pill-shaped buttons (50px radius). Active: Black bg, white text. Inactive: transparent, black text. figmaSans at 20px weight 480."
|
|
361
|
-
- "Build a section label: figmaMono 18px, uppercase, letter-spacing 0.54px, black text. Kern enabled."
|
|
362
|
-
- "Create body text at 20px figmaSans weight 330, line-height 1.40, letter-spacing -0.14px. Pure Black on white."
|
|
363
|
-
|
|
364
|
-
### Iteration Guide
|
|
365
|
-
1. Use variable font weight stops precisely: 320, 330, 340, 450, 480, 540, 700
|
|
366
|
-
2. Interface is always black + white — never add colors to chrome
|
|
367
|
-
3. Dashed focus outlines, not solid
|
|
368
|
-
4. Letter-spacing is always negative on body, always positive on mono labels
|
|
369
|
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5. Pill (50px) for buttons/tabs, circle (50%) for icon buttons
|
|
370
|
-
|
|
371
|
-
---
|
|
241
|
+
> Build a precise collaborative-design marketing surface using a white canvas, black type and 8px actions, figmaSans with subtle variable weights, figmaMono technical labels, restrained indigo emphasis, and a 50px segmented product switcher. Keep colorful work inside content frames; omit unverified editor chrome.
|
|
372
242
|
|
|
373
243
|
## 10. Voice & Tone
|
|
374
244
|
|
|
375
|
-
Figma's voice is
|
|
376
|
-
|
|
377
|
-
| Context | Tone |
|
|
378
|
-
|---|---|
|
|
379
|
-
| Hero headlines | Short, aspirational, peer-voice. "Make anything possible, all in Figma." |
|
|
380
|
-
| Product page copy | Feature + payoff. "Ship products, any way you want." Not spec-listy. |
|
|
381
|
-
| CTAs | Minimal, present-tense. "Get started", "Watch Config", "Try Figma free". |
|
|
382
|
-
| Blog editorial | Colloquial + substantive. Titles like *"The TL;DR on MCP"*, *"Chat, are we cooked?"*, *"Cooking with constraints"*. |
|
|
383
|
-
| Product UI strings | Designer vocabulary assumed — "frame", "component", "auto-layout" without gloss. |
|
|
384
|
-
| Error messages | Specific and friendly. Problem + action. |
|
|
385
|
-
| Community / Config copy | Celebrates user work without sycophancy. |
|
|
386
|
-
| Dev Mode / MCP / developer-facing | Slightly more technical; code examples prioritized. |
|
|
387
|
-
| Enterprise sales copy | Calmer register but same voice foundation — never shifts into pure B2B-ese. |
|
|
388
|
-
|
|
389
|
-
**Forbidden phrases.** "Revolutionary", "disrupt", "unleash", "world-class" — the voice is peer, not promotional. "Easy peasy" or "effortless" as self-descriptors — Figma is not easy; it is powerful, and the voice respects that. Stock-SaaS AI hype phrases ("AI-powered transformation"). Generic marketing emoji (🚀 ✨ 💡). Exclamation marks on routine CTAs. Condescending vocabulary for beginners — Figma treats every user as a designer, including ones who are not yet.
|
|
245
|
+
Figma's public voice is collaborative, action-oriented, and maker-literate. Explain what teams can create together in plain product language. Product guidance should distinguish creating, prototyping, presenting, reviewing, and handing work to development so that each action remains legible. Brand guidance can be protective and precise without sounding legalistic in ordinary UI. Error and permission copy should identify the blocked action and available recovery without blaming collaborators. Prefer concrete verbs such as design, prototype, build, share, and iterate; avoid claiming creative outcomes or speed improvements without evidence.
|
|
390
246
|
|
|
391
247
|
## 11. Brand Narrative
|
|
392
248
|
|
|
393
|
-
Figma
|
|
394
|
-
|
|
395
|
-
The company reached a **$10B valuation in 2021**, navigated a $20B Adobe acquisition that fell through to regulatory pressure (2022-2023), and held its **IPO on NYSE on August 2, 2025** ([Fortune](https://fortune.com/2025/08/01/figma-ipo-cofounder-dylan-field-former-linkedin-intern-peter-thiel-fellowship/)) — closing post-IPO around $68B market cap.
|
|
396
|
-
|
|
397
|
-
Figma's brand has always centered on **design as collaboration** rather than design as solo authorship. The product's original framing was captured in the phrase "design is a team sport"; the current marketing positioning — *"Figma lets you turn big ideas into real products. Brainstorm, design, and build with your team."* — preserves the same thesis through different words. **Config**, Figma's annual conference, is explicitly framed around *"craft, quality, and intention in an AI-powered world"* and functions as a community gathering more than a product-launch event.
|
|
398
|
-
|
|
399
|
-
What Figma refuses: the Sketch-era framing of design as solo craft, the Adobe-era pricing of tools behind per-seat walls, and the enterprise-SaaS aesthetic of cold dashboards and generic stock photography. What it embraces: **browser-native rendering** as a technical identity, black-and-white chrome that puts colorful user work in the foreground (the product's job is to get out of the way of what designers make in it), colloquial blog voice, Config as a recurring community ritual, and — in the current AI-native era — new sub-products (Dev Mode, FigJam, Slides, Draw, Make, Buzz, Sites, MCP) that all inherit the browser-multiplayer DNA.
|
|
249
|
+
Figma's visual system positions the product as infrastructure for other people's ideas. Neutral public chrome, technical typography, and tool-like focus/selection cues provide a stable frame, while vivid examples demonstrate the breadth of what can be made. Official brand guidance protects the identity, but the product remains the stage rather than the decoration. This balance reflects Figma's evolution from a collaborative interface-design tool into a broader environment for prototyping, presentation, developer handoff, and adjacent making workflows. The public pages use black-and-white controls to establish product authority, then allow files, templates, illustrations, and user work to introduce color. figmaSans supplies expressive editorial scale; figmaMono connects the story to precise interface work. The result is recognizably Figma without turning a flexible creation platform into a single visual style.
|
|
400
250
|
|
|
401
251
|
## 12. Principles
|
|
402
252
|
|
|
403
|
-
1. **
|
|
404
|
-
2. **
|
|
405
|
-
3. **
|
|
406
|
-
4. **
|
|
407
|
-
5. **Designer vocabulary is used without gloss.** "Frame", "component", "auto-layout", "variant" — Figma does not explain these in product copy. Assuming the audience's literacy is a form of respect.
|
|
408
|
-
6. **Config is a ritual, not a launch vehicle.** The annual conference's stated frame — *"craft, quality, and intention in an AI-powered world"* — describes a community gathering around ideas, not a sales funnel around products.
|
|
409
|
-
7. **The product's job is to get out of the way.** Black-and-white chrome, minimal ornament, dashed selection-handle outlines referenced by the marketing site — these are all "the tool should disappear into the work" made visible.
|
|
410
|
-
8. **Sub-products inherit DNA.** FigJam, Dev Mode, Slides, Draw, Make, Buzz, Sites, MCP — each new sub-product is browser-native, multiplayer-by-default, and visually continuous with the flagship. Expanding the product family must not fragment the feel.
|
|
411
|
-
9. **Craft, quality, and intention.** *(Config 2026 frame, verbatim.)* These three words are the current era's anchor. In an AI-native moment, Figma's defensive posture is to champion intentional craft rather than automated generation.
|
|
253
|
+
1. **Make collaboration visible.** Product stories should show shared work and handoff, not solitary decoration.
|
|
254
|
+
2. **Frame creative output neutrally.** Black and white chrome lets user work carry color.
|
|
255
|
+
3. **Precision creates hierarchy.** Fine type weights, tracking, and component geometry matter.
|
|
256
|
+
4. **Evidence stays surface-local.** Marketing, editor, desktop, and brand assets do not silently overwrite one another; reuse only the role a source actually verifies.
|
|
412
257
|
|
|
413
258
|
## 13. Personas
|
|
414
259
|
|
|
415
|
-
|
|
416
|
-
|
|
417
|
-
|
|
418
|
-
|
|
419
|
-
**Daniel Chen, 26, Singapore.** Design-system lead at a fintech scale-up. Maintains ~400 components across three themed variants. Relies on Figma variants + modes + libraries as the spine of his company's UI consistency. Notices when component props change behavior across releases. Watches every Config talk related to design-systems practice.
|
|
420
|
-
|
|
421
|
-
**Saoirse Murphy, 22, Dublin.** Recent graduate in visual communication. Uses Figma Community as her primary learning environment — forks templates, remixes, studies how others structure files. Thinks of Figma less as a tool and more as a public workspace. Discovered her first job via a portfolio shared through Figma Community links.
|
|
260
|
+
Public product material establishes task contexts only:
|
|
261
|
+
- A product designer creating and prototyping an interface with collaborators.
|
|
262
|
+
- A developer inspecting design intent and preparing implementation.
|
|
263
|
+
- A cross-functional teammate reviewing, commenting, or presenting shared work.
|
|
422
264
|
|
|
423
|
-
|
|
265
|
+
Project-specific names, ages, team sizes, subscription tiers, and productivity goals are intentionally unspecified and must come from the product brief.
|
|
424
266
|
|
|
425
267
|
## 14. States
|
|
426
268
|
|
|
427
|
-
|
|
428
|
-
|---|---|
|
|
429
|
-
| **Empty (new file)** | Black-and-white chrome, vast white canvas. Single black-text hint at top-left: "Start designing." No template picker unless explicitly opened. The empty canvas is the welcome. |
|
|
430
|
-
| **Empty (community search, no results)** | Black sans text at 14px: "No results for `<query>`." Community link in black — no accent color, because the chrome is colorless by design. |
|
|
431
|
-
| **Empty (dashboard, no files yet)** | Simple typographic hero: "Welcome to Figma." One CTA "New design file". Zero illustration. |
|
|
432
|
-
| **Loading (canvas first paint)** | Skeleton frames rendered as white blocks with dashed outlines — echoing Figma's selection-handle visual language. 1.2s shimmer in a lighter white tone. |
|
|
433
|
-
| **Loading (community asset fetch)** | Community tile shows designer's handle and file name placeholders while thumbnail fetches. Fades in at `motion-fast`. |
|
|
434
|
-
| **Error (sync failed)** | Small indicator at the top — colorless by default, a subtle warm-gray dot that becomes a specific icon on failure. Never blocks the canvas; Figma does not prevent design work because a sync hiccuped. |
|
|
435
|
-
| **Error (plugin crash)** | Modal with specific plugin name + error + "Restart plugin" CTA. Plugin errors are isolated; rest of Figma stays responsive. |
|
|
436
|
-
| **Error (form validation, account settings)** | Field-level. Thin black outline switches to a black dashed outline (borrowing selection-handle visual). 13px caption below in near-black — no alert red in the chrome. |
|
|
437
|
-
| **Success (invite accepted)** | Presence chip animates in at the top of the file with the new user's cursor color. No toast. Multiplayer presence IS the confirmation. |
|
|
438
|
-
| **Success (version saved)** | Tiny timestamp update in the file title bar. No celebration; version save is assumed, not announced. |
|
|
439
|
-
| **Skeleton** | White blocks at exact final dimensions. Dashed outline preserved on blocks that will have selection-handle behavior when real. Never a colored skeleton — the chrome is colorless. |
|
|
440
|
-
| **Disabled** | Opacity on text and border together. Dashed outline remains visible; disabled components keep their selection-echo visual language. |
|
|
441
|
-
| **Multiplayer presence (others in file)** | Small colored cursor with designer's initials. Cursor color is the **only chromatic element in the chrome** — deliberately, because *other humans* are the only color the chrome admits. |
|
|
269
|
+
Action focus and product-segment active/inactive variants are verified. Hover, loading, empty, error, success, editor selection, and AI-generation states remain absent from the canonical machine set.
|
|
442
270
|
|
|
443
271
|
## 15. Motion & Easing
|
|
444
272
|
|
|
445
|
-
|
|
446
|
-
|
|
447
|
-
|
|
448
|
-
|---|---|---|
|
|
449
|
-
| `motion-instant` | 0ms | Selection commit, property value commit |
|
|
450
|
-
| `motion-fast` | 120ms | Hover, focus, property panel reveal |
|
|
451
|
-
| `motion-standard` | 220ms | Sheet, modal, panel expand |
|
|
452
|
-
| `motion-slow` | 380ms | Page transitions on marketing surfaces |
|
|
453
|
-
| `motion-cursor` | raw frame rate (no easing) | Multiplayer cursor updates — accuracy beats smoothness |
|
|
454
|
-
|
|
455
|
-
**Easings**:
|
|
456
|
-
|
|
457
|
-
| Token | Curve | Use |
|
|
458
|
-
|---|---|---|
|
|
459
|
-
| `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Arriving — sheets, panels, popovers |
|
|
460
|
-
| `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals |
|
|
461
|
-
| `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Two-way transitions |
|
|
462
|
-
|
|
463
|
-
**Explicitly forbidden.** No spring, no bounce, no overshoot in chrome. Canvas interactions (zoom, pan, object drag) use native-feeling physics, but chrome UI — panels, modals, menus — is always cubic-bezier. A bouncing property panel would feel like a toy, not a tool.
|
|
464
|
-
|
|
465
|
-
**Signature motions.**
|
|
466
|
-
|
|
467
|
-
1. **Multiplayer cursor presence.** Other designers' cursors update at raw frame rate with no easing — accurate position matters more than smooth motion. The cursor trail is Figma's single most recognizable motion, and it works *because* it is honest about where the other person actually is.
|
|
468
|
-
2. **Property panel reveal.** When a user selects an object on canvas, the Properties panel expands at `motion-fast` with `ease-standard`. Speed matters — this is invoked thousands of times per design session.
|
|
469
|
-
3. **Canvas pan / zoom.** Native-feeling physics with momentum and natural deceleration. This is the one place Figma permits physics motion in the chrome, because the canvas IS the work.
|
|
470
|
-
4. **Comment-mode transition.** When the user toggles comment mode, the cursor becomes a comment-shaped icon and the chrome shifts subtly over `motion-standard`. One visual cue, not a heavy mode change.
|
|
471
|
-
5. **Reduce motion.** Under `prefers-reduced-motion: reduce`, chrome `motion-*` tokens collapse to `motion-instant`. Canvas pan / zoom preserve physics feel (the canvas is content, and removing its physics would make the product unusable). Property panels open instantly. Multiplayer cursors still update at frame rate.
|
|
472
|
-
|
|
473
|
-
<!--
|
|
474
|
-
OmD v0.1 Sources — Philosophy Layer (sections 10–15)
|
|
475
|
-
|
|
476
|
-
Direct verification via WebFetch (2026-04-19):
|
|
477
|
-
- https://www.figma.com/ — confirms current primary positioning verbatim:
|
|
478
|
-
"Make anything possible, all in Figma"
|
|
479
|
-
"Figma lets you turn big ideas into real products. Brainstorm, design,
|
|
480
|
-
and build with your team."
|
|
481
|
-
Additional marketing headlines captured:
|
|
482
|
-
"Bring everyone together with systems that scale"
|
|
483
|
-
"Ship products, any way you want"
|
|
484
|
-
"Prompt, code, and design from first idea to final product"
|
|
485
|
-
"Start with a template. Make just about anything."
|
|
486
|
-
Current product family confirmed: Figma Design, Dev Mode, FigJam, Figma
|
|
487
|
-
Slides, Figma Draw, Figma Buzz (Beta), Figma Sites (Beta), Figma Make,
|
|
488
|
-
MCP (Model Context Protocol).
|
|
489
|
-
- https://www.figma.com/blog/ — confirms the colloquial blog voice used as
|
|
490
|
-
a direct source in §10 (colloquial + substantive register). Titles
|
|
491
|
-
captured verbatim:
|
|
492
|
-
"The TL;DR on MCP: Why context matters and how to put it to work"
|
|
493
|
-
"Chat, are we cooked? How language has become the new metric of virality"
|
|
494
|
-
"Hard problems are still hard: A story about the tools that change
|
|
495
|
-
and the work that doesn't"
|
|
496
|
-
"Cooking with constraints: A designer's framework for better AI prompts"
|
|
497
|
-
Config 2026 frame confirmed verbatim:
|
|
498
|
-
"craft, quality, and intention in an AI-powered world"
|
|
499
|
-
MCP integration framing confirmed:
|
|
500
|
-
"Figma's MCP server brings your design decisions into the tools where
|
|
501
|
-
code gets written—so what gets built actually matches what was designed."
|
|
502
|
-
- https://www.figma.com/about — visited but returned primarily navigational
|
|
503
|
-
content without substantive founding / mission text; founding details
|
|
504
|
-
below are drawn from widely documented public facts.
|
|
505
|
-
|
|
506
|
-
Base DESIGN.md (sections 1–9) is the source for all token-level claims
|
|
507
|
-
(figmaSans variable font with unusual weight stops, strict black-and-white
|
|
508
|
-
chrome, pill 50px / circle 50% radius geometry, dashed focus outlines
|
|
509
|
-
echoing canvas selection handles, figmaMono for uppercase technical labels).
|
|
510
|
-
|
|
511
|
-
Not independently verified via WebFetch — widely documented public facts used:
|
|
512
|
-
- Figma was founded in 2012 by Dylan Field and Evan Wallace.
|
|
513
|
-
- Figma launched publicly in 2016 after roughly four years of development.
|
|
514
|
-
- Evan Wallace departed Figma in 2021; Dylan Field remains CEO.
|
|
515
|
-
- Config is Figma's annual conference, held yearly in San Francisco.
|
|
516
|
-
- Figma's original technical differentiator was browser-native WebGL
|
|
517
|
-
rendering with real-time multiplayer collaboration via operational
|
|
518
|
-
transforms.
|
|
519
|
-
- "Design is a team sport" was an early Figma framing that captured the
|
|
520
|
-
collaborative thesis; current marketing uses "Make anything possible"
|
|
521
|
-
as the primary headline while preserving the same collaborative frame.
|
|
522
|
-
|
|
523
|
-
Personas (§13) are fictional archetypes informed by publicly observable
|
|
524
|
-
Figma user segments (product designers, design-system leads, early-career
|
|
525
|
-
designers using Figma Community, developers using Dev Mode / MCP). Names
|
|
526
|
-
are illustrative; they do not refer to real people.
|
|
527
|
-
|
|
528
|
-
Interpretive claims (e.g., "colorless chrome, colorful content" as a
|
|
529
|
-
principle; "peer voice, not vendor voice"; "multiplayer cursor presence
|
|
530
|
-
IS the most recognizable motion") are editorial readings connecting
|
|
531
|
-
Figma's verified marketing voice and product decisions to the design
|
|
532
|
-
system, not directly sourced Figma statements.
|
|
533
|
-
-->
|
|
273
|
+
No reusable current duration or easing token is promoted. Public transitions do not establish editor motion behavior.
|
|
274
|
+
|
|
275
|
+
---
|
|
534
276
|
|
|
277
|
+
**Verified:** 2026-07-12 (omd:migrate)
|
|
278
|
+
**Tier 1 sources:** https://www.figma.com/ko-kr/ ; https://www.figma.com/ko-kr/design/ ; https://www.figma.com/using-the-figma-brand
|
|
279
|
+
**Tier 2 attempts:** getdesign.md/figma supplied only a generic directory snippet; Refero component samples were used only for conflict discovery and never overrode Tier 1
|
|
280
|
+
**Conflicts unresolved:** none
|