oh-my-design-cli 1.8.6 → 1.9.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (275) hide show
  1. package/.claude/hooks/lib/preferences-parser.cjs +1 -0
  2. package/.claude/hooks/lib/preferences-writer.cjs +1 -0
  3. package/.claude/hooks/post-edit-watch.cjs +1 -0
  4. package/.claude/hooks/session-end-foldin.cjs +1 -0
  5. package/.claude/hooks/session-state-loader.cjs +1 -0
  6. package/.claude/hooks/skill-activation.cjs +1 -0
  7. package/.claude/settings.json +10 -1
  8. package/.github/assets/logo-bg.png +0 -0
  9. package/AGENTS.md +20 -1
  10. package/CHANGELOG.md +482 -0
  11. package/MIGRATION.md +103 -0
  12. package/README.ja.md +56 -19
  13. package/README.ko.md +47 -30
  14. package/README.md +48 -30
  15. package/README.zh-TW.md +59 -22
  16. package/agents/AGENT.md +8 -7
  17. package/agents/omd-codex-image.md +1 -1
  18. package/agents/omd-critic.md +6 -7
  19. package/agents/omd-designer-review.md +1 -1
  20. package/agents/omd-final-qa.md +1 -1
  21. package/agents/omd-humanizer.md +38 -0
  22. package/agents/omd-kr-writer.md +3 -4
  23. package/agents/omd-locale-adapter.md +12 -16
  24. package/agents/omd-master.md +24 -19
  25. package/agents/omd-microcopy.md +1 -1
  26. package/agents/omd-orchestrator.md +7 -8
  27. package/agents/omd-slop-auditor.md +31 -0
  28. package/agents/omd-ux-researcher.md +1 -1
  29. package/data/reference-fingerprints.json +2761 -85
  30. package/dist/bin/oh-my-design.js +16 -8
  31. package/dist/bin/oh-my-design.js.map +1 -1
  32. package/dist/chunk-UJIHCEYF.js +99 -0
  33. package/dist/chunk-UJIHCEYF.js.map +1 -0
  34. package/dist/doctor-LDWSFM3I.js +763 -0
  35. package/dist/doctor-LDWSFM3I.js.map +1 -0
  36. package/dist/install-skills-ZZFNJ2II.js +1120 -0
  37. package/dist/install-skills-ZZFNJ2II.js.map +1 -0
  38. package/docs/CLI_QUICKSTART.md +157 -0
  39. package/package.json +25 -4
  40. package/scripts/postinstall.cjs +5 -4
  41. package/skills/claude-design/SKILL.md +38 -14
  42. package/skills/claude-design/references/claude-design-flow.md +11 -11
  43. package/skills/claude-design/references/codebase-analysis.md +5 -4
  44. package/skills/omd-final-qa/SKILL.md +1 -1
  45. package/skills/omd-harness/SKILL.md +51 -50
  46. package/skills/omd-humanize/SKILL.md +116 -0
  47. package/skills/omd-humanize/agents/openai.yaml +4 -0
  48. package/skills/omd-humanize/references/locale-playbooks.md +102 -0
  49. package/skills/omd-humanize/references/sources.md +11 -0
  50. package/skills/omd-init/SKILL.md +18 -12
  51. package/skills/omd-locale-adapter/SKILL.md +58 -91
  52. package/skills/omd-orchestrator/SKILL.md +11 -5
  53. package/skills/omd-reference-capture/SKILL.md +80 -26
  54. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
  55. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
  56. package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
  57. package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
  58. package/skills/omd-slop-audit/SKILL.md +110 -0
  59. package/skills/omd-slop-audit/agents/openai.yaml +4 -0
  60. package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
  61. package/skills/omd-slop-audit/references/sources.md +24 -0
  62. package/web/references/104/DESIGN.md +354 -0
  63. package/web/references/11st/DESIGN.md +197 -316
  64. package/web/references/29cm/DESIGN.md +297 -393
  65. package/web/references/42dot/DESIGN.md +390 -0
  66. package/web/references/8percent/DESIGN.md +438 -0
  67. package/web/references/ably/DESIGN.md +267 -572
  68. package/web/references/acer/DESIGN.md +329 -0
  69. package/web/references/airbnb/DESIGN.md +219 -557
  70. package/web/references/airbridge/DESIGN.md +451 -0
  71. package/web/references/alipay/DESIGN.md +179 -420
  72. package/web/references/apple/DESIGN.md +224 -498
  73. package/web/references/asleep/DESIGN.md +402 -0
  74. package/web/references/au/DESIGN.md +334 -0
  75. package/web/references/autopedia/DESIGN.md +382 -0
  76. package/web/references/aws-cloudscape/DESIGN.md +241 -0
  77. package/web/references/baemin/DESIGN.md +332 -491
  78. package/web/references/banksalad/DESIGN.md +269 -180
  79. package/web/references/barogo/DESIGN.md +416 -0
  80. package/web/references/beusable/DESIGN.md +464 -0
  81. package/web/references/bigin/DESIGN.md +454 -0
  82. package/web/references/bilibili/DESIGN.md +206 -374
  83. package/web/references/bmw/DESIGN.md +162 -276
  84. package/web/references/brandi/DESIGN.md +184 -325
  85. package/web/references/buzzvil/DESIGN.md +457 -0
  86. package/web/references/cafe24/DESIGN.md +472 -0
  87. package/web/references/catchtable/DESIGN.md +219 -264
  88. package/web/references/cgv/DESIGN.md +317 -0
  89. package/web/references/channeltalk/DESIGN.md +210 -336
  90. package/web/references/china-airlines/DESIGN.md +291 -0
  91. package/web/references/cjonstyle/DESIGN.md +453 -0
  92. package/web/references/class101/DESIGN.md +168 -387
  93. package/web/references/classum/DESIGN.md +228 -203
  94. package/web/references/claude/DESIGN.md +242 -479
  95. package/web/references/clay/DESIGN.md +179 -377
  96. package/web/references/clickhouse/DESIGN.md +254 -343
  97. package/web/references/codeit/DESIGN.md +470 -0
  98. package/web/references/cohere/DESIGN.md +214 -324
  99. package/web/references/coinone/DESIGN.md +199 -179
  100. package/web/references/corca/DESIGN.md +414 -0
  101. package/web/references/coupang/DESIGN.md +205 -475
  102. package/web/references/cursor/DESIGN.md +240 -381
  103. package/web/references/dabang/DESIGN.md +248 -213
  104. package/web/references/dable/DESIGN.md +431 -0
  105. package/web/references/datarize/DESIGN.md +338 -0
  106. package/web/references/dealicious/DESIGN.md +402 -0
  107. package/web/references/drdiary/DESIGN.md +404 -0
  108. package/web/references/elastic/DESIGN.md +238 -0
  109. package/web/references/elevenlabs/DESIGN.md +183 -321
  110. package/web/references/elice/DESIGN.md +445 -0
  111. package/web/references/eslite/DESIGN.md +257 -0
  112. package/web/references/evaair/DESIGN.md +338 -0
  113. package/web/references/expo/DESIGN.md +238 -331
  114. package/web/references/familymart-tw/DESIGN.md +254 -0
  115. package/web/references/ferrari/DESIGN.md +160 -377
  116. package/web/references/figma/DESIGN.md +197 -451
  117. package/web/references/fitpet/DESIGN.md +445 -0
  118. package/web/references/flex/DESIGN.md +170 -253
  119. package/web/references/framer/DESIGN.md +197 -340
  120. package/web/references/freee/DESIGN.md +211 -533
  121. package/web/references/friendliai/DESIGN.md +431 -0
  122. package/web/references/frip/DESIGN.md +440 -0
  123. package/web/references/furiosaai/DESIGN.md +450 -0
  124. package/web/references/gangnamunni/DESIGN.md +154 -591
  125. package/web/references/gaudiolab/DESIGN.md +414 -0
  126. package/web/references/google/DESIGN.md +290 -398
  127. package/web/references/goorm/DESIGN.md +470 -0
  128. package/web/references/greencar/DESIGN.md +420 -0
  129. package/web/references/hackle/DESIGN.md +472 -0
  130. package/web/references/hashicorp/DESIGN.md +273 -318
  131. package/web/references/heydealer/DESIGN.md +429 -0
  132. package/web/references/humanscape/DESIGN.md +433 -0
  133. package/web/references/hwahae/DESIGN.md +453 -0
  134. package/web/references/hyundai/DESIGN.md +158 -368
  135. package/web/references/hyundaicard/DESIGN.md +171 -121
  136. package/web/references/ibm/DESIGN.md +227 -378
  137. package/web/references/idus/DESIGN.md +450 -0
  138. package/web/references/igaworks/DESIGN.md +437 -0
  139. package/web/references/inflearn/DESIGN.md +221 -366
  140. package/web/references/intuit/DESIGN.md +244 -0
  141. package/web/references/jandi/DESIGN.md +191 -291
  142. package/web/references/jobplanet/DESIGN.md +415 -0
  143. package/web/references/kakao/DESIGN.md +287 -475
  144. package/web/references/kakaobank/DESIGN.md +220 -521
  145. package/web/references/kakaogames/DESIGN.md +220 -0
  146. package/web/references/kakaopay/DESIGN.md +207 -526
  147. package/web/references/karrot/DESIGN.md +227 -251
  148. package/web/references/kb-kookmin/DESIGN.md +308 -0
  149. package/web/references/kbank/DESIGN.md +220 -175
  150. package/web/references/kcd/DESIGN.md +432 -0
  151. package/web/references/kmong/DESIGN.md +281 -356
  152. package/web/references/krds/DESIGN.md +245 -19
  153. package/web/references/kream/DESIGN.md +224 -359
  154. package/web/references/kurly/DESIGN.md +211 -533
  155. package/web/references/kyobobook/DESIGN.md +445 -0
  156. package/web/references/lablup/DESIGN.md +474 -0
  157. package/web/references/lamborghini/DESIGN.md +198 -360
  158. package/web/references/lemonbase/DESIGN.md +452 -0
  159. package/web/references/lguplus/DESIGN.md +259 -0
  160. package/web/references/likelion/DESIGN.md +283 -0
  161. package/web/references/line/DESIGN.md +396 -355
  162. package/web/references/linear.app/DESIGN.md +209 -562
  163. package/web/references/lotteon/DESIGN.md +386 -0
  164. package/web/references/lovable/DESIGN.md +255 -349
  165. package/web/references/makinarocks/DESIGN.md +242 -0
  166. package/web/references/maum-ai/DESIGN.md +423 -0
  167. package/web/references/medibloc/DESIGN.md +425 -0
  168. package/web/references/megabox/DESIGN.md +232 -0
  169. package/web/references/mercari/DESIGN.md +217 -434
  170. package/web/references/microsoft/DESIGN.md +234 -388
  171. package/web/references/mildang/DESIGN.md +411 -0
  172. package/web/references/millie/DESIGN.md +183 -504
  173. package/web/references/minimax/DESIGN.md +264 -322
  174. package/web/references/miricanvas/DESIGN.md +182 -355
  175. package/web/references/miro/DESIGN.md +234 -232
  176. package/web/references/mistral.ai/DESIGN.md +231 -314
  177. package/web/references/mixi/DESIGN.md +234 -0
  178. package/web/references/moin/DESIGN.md +445 -0
  179. package/web/references/mongodb/DESIGN.md +219 -316
  180. package/web/references/moreh/DESIGN.md +437 -0
  181. package/web/references/musinsa/DESIGN.md +184 -510
  182. package/web/references/mynavi/DESIGN.md +242 -0
  183. package/web/references/myrealtrip/DESIGN.md +169 -406
  184. package/web/references/naver/DESIGN.md +328 -499
  185. package/web/references/naverwebtoon/DESIGN.md +172 -395
  186. package/web/references/neosapience/DESIGN.md +441 -0
  187. package/web/references/nhn/DESIGN.md +169 -346
  188. package/web/references/nhncloud/DESIGN.md +185 -123
  189. package/web/references/nota/DESIGN.md +451 -0
  190. package/web/references/notion/DESIGN.md +271 -475
  191. package/web/references/nrise/DESIGN.md +417 -0
  192. package/web/references/ohouse/DESIGN.md +210 -549
  193. package/web/references/oliveyoung/DESIGN.md +217 -326
  194. package/web/references/ollama/DESIGN.md +241 -308
  195. package/web/references/onestore/DESIGN.md +248 -0
  196. package/web/references/palantir/DESIGN.md +256 -0
  197. package/web/references/panasonic/DESIGN.md +276 -0
  198. package/web/references/patternfly/DESIGN.md +259 -0
  199. package/web/references/payhere/DESIGN.md +438 -0
  200. package/web/references/pega/DESIGN.md +262 -0
  201. package/web/references/peoplefund/DESIGN.md +431 -0
  202. package/web/references/petfriends/DESIGN.md +428 -0
  203. package/web/references/pinkfong/DESIGN.md +199 -367
  204. package/web/references/pinterest/DESIGN.md +258 -308
  205. package/web/references/portone/DESIGN.md +446 -0
  206. package/web/references/poya/DESIGN.md +286 -0
  207. package/web/references/pozalabs/DESIGN.md +438 -0
  208. package/web/references/protopie/DESIGN.md +419 -0
  209. package/web/references/qraft/DESIGN.md +448 -0
  210. package/web/references/queenit/DESIGN.md +432 -0
  211. package/web/references/quotabook/DESIGN.md +449 -0
  212. package/web/references/rebellions/DESIGN.md +449 -0
  213. package/web/references/recruit/DESIGN.md +247 -0
  214. package/web/references/remember/DESIGN.md +202 -396
  215. package/web/references/resend/DESIGN.md +274 -348
  216. package/web/references/returnzero/DESIGN.md +460 -0
  217. package/web/references/sakura-internet/DESIGN.md +269 -0
  218. package/web/references/samsung/DESIGN.md +157 -359
  219. package/web/references/sandoll/DESIGN.md +445 -0
  220. package/web/references/sanity/DESIGN.md +241 -375
  221. package/web/references/saramin/DESIGN.md +465 -0
  222. package/web/references/scatterlab/DESIGN.md +412 -0
  223. package/web/references/selectstar/DESIGN.md +439 -0
  224. package/web/references/servicenow/DESIGN.md +289 -0
  225. package/web/references/shiftee/DESIGN.md +468 -0
  226. package/web/references/shinhanbank/DESIGN.md +161 -341
  227. package/web/references/shinhancard/DESIGN.md +208 -319
  228. package/web/references/sionic/DESIGN.md +454 -0
  229. package/web/references/sktelecom/DESIGN.md +310 -0
  230. package/web/references/socar/DESIGN.md +125 -32
  231. package/web/references/softbank/DESIGN.md +231 -0
  232. package/web/references/solapi/DESIGN.md +483 -0
  233. package/web/references/sony/DESIGN.md +234 -0
  234. package/web/references/soop/DESIGN.md +261 -0
  235. package/web/references/spacex/DESIGN.md +184 -323
  236. package/web/references/spotify/DESIGN.md +253 -394
  237. package/web/references/squeezebits/DESIGN.md +441 -0
  238. package/web/references/stayfolio/DESIGN.md +422 -0
  239. package/web/references/stripe/DESIGN.md +212 -491
  240. package/web/references/supabase/DESIGN.md +244 -316
  241. package/web/references/supertone/DESIGN.md +413 -0
  242. package/web/references/tabling/DESIGN.md +415 -0
  243. package/web/references/taishinbank/DESIGN.md +243 -0
  244. package/web/references/teamlab/DESIGN.md +240 -0
  245. package/web/references/teamsparta/DESIGN.md +472 -0
  246. package/web/references/tellingme/DESIGN.md +392 -0
  247. package/web/references/tesla/DESIGN.md +244 -427
  248. package/web/references/thsr/DESIGN.md +284 -0
  249. package/web/references/thumbtack/DESIGN.md +302 -0
  250. package/web/references/together.ai/DESIGN.md +257 -304
  251. package/web/references/toss/DESIGN.md +251 -593
  252. package/web/references/toss-securities/DESIGN.md +255 -178
  253. package/web/references/tossbank/DESIGN.md +195 -491
  254. package/web/references/toyota/DESIGN.md +238 -0
  255. package/web/references/tving/DESIGN.md +197 -245
  256. package/web/references/typed/DESIGN.md +413 -0
  257. package/web/references/uber/DESIGN.md +256 -333
  258. package/web/references/udn/DESIGN.md +250 -0
  259. package/web/references/upbit/DESIGN.md +145 -256
  260. package/web/references/upstage/DESIGN.md +211 -204
  261. package/web/references/uswds/DESIGN.md +287 -0
  262. package/web/references/vercel/DESIGN.md +236 -440
  263. package/web/references/vuno/DESIGN.md +413 -0
  264. package/web/references/wanted/DESIGN.md +215 -487
  265. package/web/references/weverse/DESIGN.md +437 -0
  266. package/web/references/wise/DESIGN.md +223 -231
  267. package/web/references/wisetracker/DESIGN.md +462 -0
  268. package/web/references/wooribank/DESIGN.md +245 -0
  269. package/web/references/yanolja/DESIGN.md +250 -419
  270. package/web/references/yeogiotte/DESIGN.md +235 -418
  271. package/web/references/zapier/DESIGN.md +256 -377
  272. package/web/references/zendesk/DESIGN.md +288 -0
  273. package/web/references/zigzag/DESIGN.md +200 -621
  274. package/dist/install-skills-7UUDOLG2.js +0 -734
  275. package/dist/install-skills-7UUDOLG2.js.map +0 -1
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+ "tokens.spacing.lg": *home
73
+ "tokens.spacing.xl": *home
74
+ "tokens.spacing.xxl": *home
75
+ "tokens.spacing.section": *home
76
+ "tokens.rounded.icon": *home
77
+ "tokens.rounded.control": *home
78
+ "tokens.rounded.card": *home
79
+ "tokens.rounded.header-pill": *home
80
+ "tokens.components.marketing-primary-action.type": *home
81
+ "tokens.components.marketing-primary-action.bg": *home
82
+ "tokens.components.marketing-primary-action.fg": *home
83
+ "tokens.components.marketing-primary-action.border": *home
84
+ "tokens.components.marketing-primary-action.radius": *home
85
+ "tokens.components.marketing-primary-action.padding": *home
86
+ "tokens.components.marketing-primary-action.height": *home
87
+ "tokens.components.marketing-primary-action.font": *home
88
+ "tokens.components.marketing-primary-action.states": *home
89
+ "tokens.components.marketing-primary-action.use": *home
90
+ "tokens.components.marketing-dark-action.type": *home
91
+ "tokens.components.marketing-dark-action.bg": *home
92
+ "tokens.components.marketing-dark-action.fg": *home
93
+ "tokens.components.marketing-dark-action.border": *home
94
+ "tokens.components.marketing-dark-action.radius": *home
95
+ "tokens.components.marketing-dark-action.padding": *home
96
+ "tokens.components.marketing-dark-action.height": *home
97
+ "tokens.components.marketing-dark-action.font": *home
98
+ "tokens.components.marketing-dark-action.states": *home
99
+ "tokens.components.marketing-dark-action.use": *home
100
+ "tokens.components.header-sign-up.type": *home
101
+ "tokens.components.header-sign-up.bg": *home
102
+ "tokens.components.header-sign-up.fg": *home
103
+ "tokens.components.header-sign-up.border": *home
104
+ "tokens.components.header-sign-up.radius": *home
105
+ "tokens.components.header-sign-up.padding": *home
106
+ "tokens.components.header-sign-up.height": *home
107
+ "tokens.components.header-sign-up.font": *home
108
+ "tokens.components.header-sign-up.states": *home
109
+ "tokens.components.header-sign-up.use": *home
110
+ "tokens.components.product-gallery-tab.type": *home
111
+ "tokens.components.product-gallery-tab.bg": *home
112
+ "tokens.components.product-gallery-tab.fg": *home
113
+ "tokens.components.product-gallery-tab.border": *home
114
+ "tokens.components.product-gallery-tab.radius": *home
115
+ "tokens.components.product-gallery-tab.padding": *home
116
+ "tokens.components.product-gallery-tab.font": *home
117
+ "tokens.components.product-gallery-tab.states": *home
118
+ "tokens.components.product-gallery-tab.use": *home
119
+ "tokens.components.pricing-menu-option.type": &pricing { surface_id: pricing, source_id: pricing-live, method: computed-style, captured: "2026-07-13" }
120
+ "tokens.components.pricing-menu-option.bg": *pricing
121
+ "tokens.components.pricing-menu-option.fg": *pricing
122
+ "tokens.components.pricing-menu-option.radius": *pricing
123
+ "tokens.components.pricing-menu-option.padding": *pricing
124
+ "tokens.components.pricing-menu-option.font": *pricing
125
+ "tokens.components.pricing-menu-option.states": *pricing
126
+ "tokens.components.pricing-menu-option.use": *pricing
19
127
  tokens:
20
- source: prose-derived
21
- extracted: "2026-06-09"
128
+ source: reconciled
129
+ extracted: "2026-07-13"
130
+ note: "Selector-backed observations from three current public marketing surfaces. Authenticated product UI, Help/docs chrome, and declared-only font assets are not token sources."
22
131
  colors:
23
132
  primary: "#ff4f00"
24
- ink: "#201515"
25
133
  canvas: "#fffefb"
26
- surface-alt: "#fffdf9"
27
- charcoal: "#36342e"
28
- warm-gray: "#939084"
134
+ ink: "#201515"
135
+ body: "#605d52"
136
+ ink-muted: "#36342e"
137
+ surface-soft: "#f8f4f0"
138
+ divider: "#eceae3"
29
139
  sand: "#c5c0b1"
30
- light-sand: "#eceae3"
31
- mid-warm: "#b5b2aa"
32
140
  on-primary: "#fffefb"
33
141
  typography:
34
- family: { sans: "Inter", mono: "Arial" }
35
- display-hero-xl: { size: 80, weight: 500, lineHeight: 0.90, use: "Maximum-impact hero (Degular Display)" }
36
- display-hero: { size: 56, weight: 500, lineHeight: 0.90, tracking: -1.12, use: "Primary hero headlines (Degular Display)" }
37
- section: { size: 48, weight: 500, lineHeight: 1.04, use: "Major section titles (Inter)" }
38
- editorial: { size: 48, weight: 250, tracking: -1.92, use: "Thin editorial headlines (GT Alpina)" }
39
- card-title: { size: 24, weight: 600, tracking: -0.48, use: "Card headings" }
40
- body-lg: { size: 20, weight: 400, lineHeight: 1.2, tracking: -0.2, use: "Feature descriptions" }
41
- body: { size: 16, weight: 400, lineHeight: 1.25, tracking: -0.16, use: "Standard reading text" }
42
- button: { size: 16, weight: 600, use: "Standard button label" }
43
- caption: { size: 14, weight: 500, lineHeight: 1.43, use: "Labels, metadata" }
44
- micro: { size: 12, weight: 600, lineHeight: 0.9, tracking: 0.5, use: "Tiny uppercase labels" }
45
- spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 32, xxl: 48, section: 64 }
46
- rounded: { sm: 4, md: 5, lg: 8, full: 9999 }
47
- shadow:
48
- tab-active: "rgb(255, 79, 0) 0px -4px 0px 0px inset"
49
- tab-hover: "rgb(197, 192, 177) 0px -4px 0px 0px inset"
142
+ family: { ui: "Inter", display: "Degular Display", mono: "JetBrains Mono" }
143
+ display: { size: 56, weight: 500, lineHeight: 1, use: "Observed public-marketing h1" }
144
+ heading: { size: 48, weight: 500, lineHeight: 1, use: "Observed public-marketing h2" }
145
+ body: { size: 16, weight: 400, lineHeight: 1.5, use: "Repeated public-marketing body and list content" }
146
+ action: { size: 18, weight: 600, use: "48px public marketing actions" }
147
+ code-control: { size: 14, weight: 400, lineHeight: 1.5, use: "Observed code-copy control only" }
148
+ spacing: { xs: 4, sm: 6, md: 8, control: 10, lg: 12, xl: 16, xxl: 24, section: 32 }
149
+ rounded: { icon: 2, control: 4, card: 8, header-pill: 18 }
50
150
  components_harvested: true
51
151
  components:
52
- button-primary: { type: button, bg: "#ff4f00", fg: "#fffefb", radius: 4, padding: "8px 16px", use: "Primary CTA Start free with email, Sign up free" }
53
- button-dark: { type: button, bg: "#201515", fg: "#fffefb", radius: 8, padding: "20px 24px", use: "Large secondary CTA" }
54
- button-ghost: { type: button, bg: "#eceae3", fg: "#36342e", radius: 8, padding: "20px 24px", use: "Tertiary / filter buttons" }
55
- pill-button: { type: button, bg: "#fffefb", fg: "#36342e", radius: 20, padding: "0px 16px", use: "Tag-like filter pills" }
56
- tab-nav: { type: tab, bg: "#fffefb", fg: "#201515", padding: "12px 16px", active: "inset underline rgb(255, 79, 0) 0px -4px 0px 0px", use: "Horizontal tab navigation" }
57
- card: { type: card, bg: "#fffefb", radius: 5, use: "Borders define containment — 1px sand border, no default shadow" }
58
- input: { type: input, bg: "#fffefb", fg: "#201515", radius: 5, use: "Form field — orange focus border, sand default" }
59
- social-icon: { type: avatar, radius: 14, use: "Circular social-follow icon buttons in footer, sand border" }
152
+ marketing-primary-action: { type: button, bg: "#ff4f00", fg: "#fffefb", border: "1px solid #ff4f00", radius: "4px", padding: "12px 24px", height: "48px", font: "18px / 600 / Inter", states: "focus, hover, and pressed observed", use: "Public home and customer-support marketing action; representative home::[data-omd-capture=\"25\"]" }
153
+ marketing-dark-action: { type: button, bg: "#201515", fg: "#fffefb", border: "1px solid #201515", radius: "4px", padding: "12px 24px", height: "48px", font: "18px / 600 / Inter", states: "focus, hover, pressed, selected, and tab-selected observed", use: "Public marketing action across all supplied surfaces; representative home::[data-omd-capture=\"22\"]" }
154
+ header-sign-up: { type: button, bg: "#ff4f00", fg: "#fffefb", border: "1px solid #ff4f00", radius: "18px", padding: "6px 12px", height: "36px", font: "14px / 600 / Inter", states: "focus, hover, and pressed observed", use: "Compact public header sign-up action across supplied surfaces; representative home::[data-omd-capture=\"10\"]" }
155
+ product-gallery-tab: { type: tab, bg: "transparent", fg: "#201515", border: "0px", radius: "0px", padding: "10px 16px", font: "14px / 600 / Inter", states: "selected and tab-selected observed", use: "Selected public home gallery tab; representative home::[data-omd-capture=\"26\"]" }
156
+ pricing-menu-option: { type: tab, bg: "transparent", fg: "#36342e", radius: "4px", padding: "8px 12px", font: "16px / 400 / Inter", states: "expanded and menu-open observed", use: "Pricing menu option after the captured menu interaction; representative surface-2::[data-omd-interaction-capture=\"menu-0-1\"]" }
60
157
  ---
61
158
 
62
159
  # Design System Inspiration of Zapier
63
160
 
64
161
  ## 1. Visual Theme & Atmosphere
65
162
 
66
- Zapier's website radiates warm, approachable professionalism. It rejects the cold monochrome minimalism of developer tools in favor of a cream-tinted canvas (`#fffefb`) that feels like unbleached paper -- the digital equivalent of a well-organized notebook. The near-black (`#201515`) text has a faint reddish-brown warmth, creating an atmosphere more human than mechanical. This is automation designed to feel effortless, not technical.
67
-
68
- The typographic system is a deliberate interplay of two distinct personalities. **Degular Display** -- a geometric, wide-set display face -- handles hero-scale headlines at 56-80px with medium weight (500) and extraordinarily tight line-heights (0.90), creating headlines that compress vertically like stacked blocks. **Inter** serves as the workhorse for everything else, from section headings to body text and navigation, with fallbacks to Helvetica and Arial. **GT Alpina**, an elegant thin-weight serif with aggressive negative letter-spacing (-1.6px to -1.92px), makes occasional appearances for softer editorial moments. This three-font system gives Zapier the ability to shift register -- from bold and punchy (Degular) to clean and functional (Inter) to refined and literary (GT Alpina).
69
-
70
- The brand's signature orange (`#ff4f00`) is unmistakable -- a vivid, saturated red-orange that sits precisely between traffic-cone urgency and sunset warmth. It's used sparingly but decisively: primary CTA buttons, active state underlines, and accent borders. Against the warm cream background, this orange creates a color relationship that feels energetic without being aggressive.
163
+ Zapier is an automation platform that connects apps, data, and processes so teams can build and run workflows where they already work. Its public marketing surfaces give that broad infrastructure role a human, energetic expression: a warm-cream field, coffee-dark text, one emphatic orange, and display typography that turns large claims into approachable signposts. That visual language stems from the 2022 rebrand, when Zapier described the orange platform mark and Degular typeface as ways to represent the possibilities its customers set in motion. The current capture covers only the public home, pricing, and customer-support solution pages; it does not establish an authenticated editor, product dashboard, or Help-center design system.
71
164
 
72
- **Key Characteristics:**
73
- - Warm cream canvas (`#fffefb`) instead of pure white -- organic, paper-like warmth
74
- - Near-black with reddish undertone (`#201515`) -- text that breathes rather than dominates
75
- - Degular Display for hero headlines at 0.90 line-height -- compressed, impactful, modern
76
- - Inter as the universal UI font across all functional typography
77
- - GT Alpina for editorial accents -- thin-weight serif with extreme negative tracking
78
- - Zapier Orange (`#ff4f00`) as the single accent -- vivid, warm, sparingly applied
79
- - Warm neutral palette: borders (`#c5c0b1`), muted text (`#939084`), surface tints (`#eceae3`)
80
- - 8px base spacing system with generous padding on CTAs (20px 24px)
81
- - Border-forward design: `1px solid` borders in warm grays define structure over shadows
165
+ - **Warm contrast:** `#fffefb` canvas with `#201515` ink is the repeated public-marketing base.
166
+ - **Single decisive accent:** `#ff4f00` appears on high-priority public actions and header sign-up.
167
+ - **Role-led type:** Inter carries repeated UI content; loaded Degular Display carries public headings.
168
+ - **Compact geometry:** current repeated controls are 4px-rounded, with a distinct 18px header sign-up pill.
169
+ - **Domain boundary:** marketing, pricing, solution pages, Help/docs chrome, and authenticated product UI are separate evidence domains.
82
170
 
83
171
  ## 2. Color Palette & Roles
84
172
 
85
- ### Primary
86
- - **Zapier Black** (`#201515`): Primary text, headings, dark button backgrounds. A warm near-black with reddish undertones -- never cold.
87
- - **Cream White** (`#fffefb`): Page background, card surfaces, light button fills. Not pure white; the yellowish warmth is intentional.
88
- - **Off-White** (`#fffdf9`): Secondary background surface, subtle alternate tint. Nearly indistinguishable from cream white but creates depth.
173
+ ### Selector-backed public-marketing roles
89
174
 
90
- ### Brand Accent
91
- - **Zapier Orange** (`#ff4f00`): Primary CTA buttons, active underline indicators, accent borders. The signature color -- vivid and warm.
175
+ - **Zapier Orange** (`#ff4f00`): filled primary action background and header sign-up border across the supplied marketing surfaces.
176
+ - **Warm Canvas** (`#fffefb`): repeated public page and card surface; also the label color on dark and orange actions.
177
+ - **Coffee Ink** (`#201515`): dominant public text, border, and dark-action background.
178
+ - **Body Brown** (`#605d52`): repeated supporting text and tab-label color.
179
+ - **Muted Ink** (`#36342e`): pricing menu-option text.
180
+ - **Soft Cream** (`#f8f4f0`): observed local public surface, not an authenticated-product canvas claim.
181
+ - **Divider** (`#eceae3`) and **Sand** (`#c5c0b1`): observed borders and menu/control containment.
92
182
 
93
- ### Neutral Scale
94
- - **Dark Charcoal** (`#36342e`): Secondary text, footer text, border color for strong dividers. A warm dark gray-brown with 70% opacity variant.
95
- - **Warm Gray** (`#939084`): Tertiary text, muted labels, timestamp-style content. Mid-range with greenish-warm undertone.
96
- - **Sand** (`#c5c0b1`): Primary border color, hover state backgrounds, divider lines. The backbone of Zapier's structural elements.
97
- - **Light Sand** (`#eceae3`): Secondary button backgrounds, light borders, subtle card surfaces.
98
- - **Mid Warm** (`#b5b2aa`): Alternate border tone, used on specific span elements.
183
+ The capture includes anti-aliased neighboring orange and ink values; they are not promoted into a semantic scale. Help-center chrome, product integrations, social-brand icons, and third-party app colors are likewise outside this token set.
99
184
 
100
- ### Interactive
101
- - **Orange CTA** (`#ff4f00`): Primary action buttons and active tab underlines.
102
- - **Dark CTA** (`#201515`): Secondary dark buttons with sand hover state.
103
- - **Light CTA** (`#eceae3`): Tertiary/ghost buttons with sand hover.
104
- - **Link Default** (`#201515`): Standard link color, matching body text.
105
- - **Hover Underline**: Links remove `text-decoration: underline` on hover (inverse pattern).
185
+ ## 3. Typography Rules
106
186
 
107
- ### Overlay & Surface
108
- - **Semi-transparent Dark** (`rgba(45, 45, 46, 0.5)`): Overlay button variant, backdrop-like elements.
109
- - **Pill Surface** (`#fffefb`): White pill buttons with sand borders.
187
+ ### Evidence classes
110
188
 
111
- ### Shadows & Depth
112
- - **Inset Underline** (`rgb(255, 79, 0) 0px -4px 0px 0px inset`): Active tab indicator -- orange underline using inset box-shadow.
113
- - **Hover Underline** (`rgb(197, 192, 177) 0px -4px 0px 0px inset`): Inactive tab hover -- sand-colored underline.
189
+ - **Official brand/product-use:** Zapier’s rebrand announcement names Degular as its new brand typeface. That establishes brand context, not a blanket rule for every product surface.
190
+ - **Live computed public-web use:** Inter is loaded with high confidence and 1,161 visible uses across the three supplied marketing pages. DegularDisplay is likewise loaded with high confidence and 24 visible heading uses; rendered computed samples resolve to `Degular Display`. JetBrains Mono is loaded with high confidence for six code-control uses.
191
+ - **Official font and licence context:** Adobe Fonts lists Degular and directs additional licensing/services to OH no Type Co. That is a typeface licensing boundary, not permission to redistribute Zapier’s loaded files.
192
+ - **System and declared-only:** Arial is an observed system family on a small set of form elements. `DegularDisplay Fallback`, `Inter Fallback`, `JetBrains Mono Fallback`, and `Serrif Fallback` are declarations without visible use. `Serrif` itself is loaded for a few headings, but this evidence does not identify it as GT Alpina; it remains unnamed and is not a token.
193
+ - **Unobserved domains:** no authenticated product page or documentation chrome was captured, so no product-UI or Help-UI family is inferred.
114
194
 
115
- ## 3. Typography Rules
195
+ ### Measured public-marketing hierarchy
116
196
 
117
- ### Font Families
118
- - **Display**: `Degular Display` -- wide geometric display face for hero headlines
119
- - **Primary**: `Inter`, with fallbacks: `Helvetica, Arial`
120
- - **Editorial**: `GT Alpina` -- thin-weight serif for editorial moments
121
- - **System**: `Arial` -- fallback for form elements and system UI
122
-
123
- ### Hierarchy
124
-
125
- | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
126
- |------|------|------|--------|-------------|----------------|-------|
127
- | Display Hero XL | Degular Display | 80px (5.00rem) | 500 | 0.90 (tight) | normal | Maximum impact, compressed block |
128
- | Display Hero | Degular Display | 56px (3.50rem) | 500 | 0.90-1.10 (tight) | 0-1.12px | Primary hero headlines |
129
- | Display Hero SM | Degular Display | 40px (2.50rem) | 500 | 0.90 (tight) | normal | Smaller hero variant |
130
- | Display Button | Degular Display | 24px (1.50rem) | 600 | 1.00 (tight) | 1px | Large CTA button text |
131
- | Section Heading | Inter | 48px (3.00rem) | 500 | 1.04 (tight) | normal | Major section titles |
132
- | Editorial Heading | GT Alpina | 48px (3.00rem) | 250 | normal | -1.92px | Thin editorial headlines |
133
- | Editorial Sub | GT Alpina | 40px (2.50rem) | 300 | 1.08 (tight) | -1.6px | Editorial subheadings |
134
- | Sub-heading LG | Inter | 36px (2.25rem) | 500 | normal | -1px | Large sub-sections |
135
- | Sub-heading | Inter | 32px (2.00rem) | 400 | 1.25 (tight) | normal | Standard sub-sections |
136
- | Sub-heading MD | Inter | 28px (1.75rem) | 500 | normal | normal | Medium sub-headings |
137
- | Card Title | Inter | 24px (1.50rem) | 600 | normal | -0.48px | Card headings |
138
- | Body Large | Inter | 20px (1.25rem) | 400-500 | 1.00-1.20 (tight) | -0.2px | Feature descriptions |
139
- | Body Emphasis | Inter | 18px (1.13rem) | 600 | 1.00 (tight) | normal | Emphasized body text |
140
- | Body | Inter | 16px (1.00rem) | 400-500 | 1.20-1.25 | -0.16px | Standard reading text |
141
- | Body Semibold | Inter | 16px (1.00rem) | 600 | 1.16 (tight) | normal | Strong labels |
142
- | Button | Inter | 16px (1.00rem) | 600 | normal | normal | Standard buttons |
143
- | Button SM | Inter | 14px (0.88rem) | 600 | normal | normal | Small buttons |
144
- | Caption | Inter | 14px (0.88rem) | 500 | 1.25-1.43 | normal | Labels, metadata |
145
- | Caption Upper | Inter | 14px (0.88rem) | 600 | normal | 0.5px | Uppercase section labels |
146
- | Micro | Inter | 12px (0.75rem) | 600 | 0.90-1.33 | 0.5px | Tiny labels, often uppercase |
147
- | Micro SM | Inter | 13px (0.81rem) | 500 | 1.00-1.54 | normal | Small metadata text |
148
-
149
- ### Principles
150
- - **Three-font system, clear roles**: Degular Display commands attention at hero scale only. Inter handles everything functional. GT Alpina adds editorial warmth sparingly.
151
- - **Compressed display**: Degular at 0.90 line-height creates vertically compressed headline blocks that feel modern and architectural.
152
- - **Weight as hierarchy signal**: Inter uses 400 (reading), 500 (navigation/emphasis), 600 (headings/CTAs). Degular uses 500 (display) and 600 (buttons).
153
- - **Uppercase for labels**: Section labels (like "01 / Colors") and small categorization use `text-transform: uppercase` with 0.5px letter-spacing.
154
- - **Negative tracking for elegance**: GT Alpina uses -1.6px to -1.92px letter-spacing for its thin-weight editorial headlines.
197
+ | Role | Family | Size | Weight | Line height | Evidence boundary |
198
+ |---|---|---:|---:|---:|---|
199
+ | Display | Degular Display | 56px | 500 | 56px | public h1 samples |
200
+ | Heading | Degular Display | 48px | 500 | 48px | public h2 samples |
201
+ | Body | Inter | 16px | 400 | 24px | repeated body/list content |
202
+ | Primary action | Inter | 18px | 600 | normal | 48px public action selectors |
203
+ | Code copy control | JetBrains Mono | 14px | 400 | 21px | home code-copy selector only |
155
204
 
156
205
  ## 4. Component Stylings
157
206
 
158
- ### Buttons
207
+ All variants below are selector-backed public-marketing observations from the supplied capture. They are not a reconstructed Zapier product component library. State labels record the collector’s captured pseudo/interacted states only; no transition duration, disabled behavior, or unobserved variant is inferred.
159
208
 
160
- **Primary Orange**
209
+ ### Marketing actions
210
+
211
+ **Primary orange action**
161
212
  - Background: `#ff4f00`
162
213
  - Text: `#fffefb`
163
- - Padding: 8px 16px
164
- - Radius: 4px
165
214
  - Border: `1px solid #ff4f00`
166
- - Use: Primary CTA ("Start free with email", "Sign up free")
167
-
168
- **Primary Dark**
215
+ - Radius: `4px`
216
+ - Padding: `12px 24px`
217
+ - Height: `48px`
218
+ - Font: `18px / 600 / Inter`
219
+ - Hover: observed at `home::[data-omd-capture="25"]::state-hover`
220
+ - Pressed: observed at `home::[data-omd-capture="25"]::state-pressed`
221
+ - Focus: observed at `surface-3::[data-omd-capture="11"]::state-focus`
222
+ - Use: public home and customer-support action; default evidence `home::[data-omd-capture="25"]`
223
+
224
+ **Dark marketing action**
169
225
  - Background: `#201515`
170
226
  - Text: `#fffefb`
171
- - Padding: 20px 24px
172
- - Radius: 8px
173
227
  - Border: `1px solid #201515`
174
- - Hover: background shifts to `#c5c0b1`, text to `#201515`
175
- - Use: Large secondary CTA buttons
176
-
177
- **Light / Ghost**
178
- - Background: `#eceae3`
179
- - Text: `#36342e`
180
- - Padding: 20px 24px
181
- - Radius: 8px
182
- - Border: `1px solid #c5c0b1`
183
- - Hover: background shifts to `#c5c0b1`, text to `#201515`
184
- - Use: Tertiary actions, filter buttons
185
-
186
- **Pill Button**
187
- - Background: `#fffefb`
188
- - Text: `#36342e`
189
- - Padding: 0px 16px
190
- - Radius: 20px
191
- - Border: `1px solid #c5c0b1`
192
- - Use: Tag-like selections, filter pills
193
-
194
- **Overlay Semi-transparent**
195
- - Background: `rgba(45, 45, 46, 0.5)`
228
+ - Radius: `4px`
229
+ - Padding: `12px 24px`
230
+ - Height: `48px`
231
+ - Font: `18px / 600 / Inter`
232
+ - Hover: observed at `surface-3::[data-omd-capture="15"]::state-hover`
233
+ - Pressed: observed at `surface-3::[data-omd-capture="15"]::state-pressed`
234
+ - Focus: observed at `surface-3::[data-omd-capture="15"]::state-focus`
235
+ - Use: public marketing action across home, pricing, and customer-support; default evidence `home::[data-omd-capture="22"]`
236
+
237
+ **Header sign-up**
238
+ - Background: `#ff4f00`
196
239
  - Text: `#fffefb`
197
- - Radius: 20px
198
- - Hover: background becomes fully opaque `#2d2d2e`
199
- - Use: Video play buttons, floating actions
200
-
201
- **Tab / Navigation (Inset Shadow)**
240
+ - Border: `1px solid #ff4f00`
241
+ - Radius: `18px`
242
+ - Padding: `6px 12px`
243
+ - Height: `36px`
244
+ - Font: `14px / 600 / Inter`
245
+ - Hover: `rgb(254, 79, 0)` at `home::[data-omd-capture="10"]::state-hover`
246
+ - Focus: observed at `surface-3::[data-omd-capture="10"]::state-focus`
247
+ - Pressed: captured for this selector family
248
+ - Use: compact public header action across the supplied marketing surfaces; default evidence `home::[data-omd-capture="10"]`
249
+
250
+ ### Public selection controls
251
+
252
+ **Selected product-gallery tab**
202
253
  - Background: transparent
203
254
  - Text: `#201515`
204
- - Padding: 12px 16px
205
- - Shadow: `rgb(255, 79, 0) 0px -4px 0px 0px inset` (active orange underline)
206
- - Hover shadow: `rgb(197, 192, 177) 0px -4px 0px 0px inset` (sand underline)
207
- - Use: Horizontal tab navigation
208
-
209
- ### Cards & Containers
210
- - Background: `#fffefb`
211
- - Border: `1px solid #c5c0b1` (warm sand border)
212
- - Radius: 5px (standard), 8px (featured)
213
- - No shadow elevation by default -- borders define containment
214
- - Hover: subtle border color intensification
215
-
216
- ### Inputs & Forms
217
- - Background: `#fffefb`
218
- - Text: `#201515`
219
- - Border: `1px solid #c5c0b1`
220
- - Radius: 5px
221
- - Focus: border color shifts to `#ff4f00` (orange)
222
- - Placeholder: `#939084`
223
-
224
- ### Navigation
225
- - Clean horizontal nav on cream background
226
- - Zapier logotype left-aligned, 104x28px
227
- - Links: Inter 16px weight 500, `#201515` text
228
- - CTA: Orange button ("Start free with email")
229
- - Tab navigation uses inset box-shadow underline technique
230
- - Mobile: hamburger collapse
231
-
232
- ### Image Treatment
233
- - Product screenshots with `1px solid #c5c0b1` border
234
- - Rounded corners: 5-8px
235
- - Dashboard/workflow screenshots prominent in feature sections
236
- - Light gradient backgrounds behind hero content
237
-
238
- ### Distinctive Components
239
-
240
- **Workflow Integration Cards**
241
- - Display connected app icons in pairs
242
- - Arrow or connection indicator between apps
243
- - Sand border containment
244
- - Inter weight 500 for app names
245
-
246
- **Stat Counter**
247
- - Large display number using Inter 48px weight 500
248
- - Muted description below in `#36342e`
249
- - Used for social proof metrics
250
-
251
- **Social Proof Icons**
252
- - Circular icon buttons: 14px radius
253
- - Sand border: `1px solid #c5c0b1`
254
- - Used for social media follow links in footer
255
+ - Border: `0px`
256
+ - Radius: `0px`
257
+ - Padding: `10px 16px`
258
+ - Font: `14px / 600 / Inter`
259
+ - Selected: `aria-selected="true"` at `home::[data-omd-capture="26"]`
260
+ - Use: selected home product-gallery tab; its unselected sibling is separately observed at `home::[data-omd-capture="27"]`
261
+
262
+ **Pricing menu option**
263
+ - Background: transparent
264
+ - Text: `#36342e`
265
+ - Radius: `4px`
266
+ - Padding: `8px 12px`
267
+ - Font: `16px / 400 / Inter`
268
+ - Expanded: observed after the pricing menu interaction
269
+ - Menu-open: `surface-2::[data-omd-interaction-capture="menu-0-1"]`
270
+ - Use: option within the captured pricing menu, not a general tab token
255
271
 
256
272
  ## 5. Layout Principles
257
273
 
258
- ### Spacing System
259
- - Base unit: 8px
260
- - Scale: 1px, 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 56px, 64px, 72px
261
- - CTA buttons use generous padding: 20px 24px for large, 8px 16px for standard
262
- - Section padding: 64px-80px vertical
263
-
264
- ### Grid & Container
265
- - Max content width: approximately 1200px
266
- - Hero: centered single-column with large top padding
267
- - Feature sections: 2-3 column grids for integration cards
268
- - Full-width sand-bordered dividers between sections
269
- - Footer: multi-column dark background (`#201515`)
270
-
271
- ### Whitespace Philosophy
272
- - **Warm breathing room**: Generous vertical spacing between sections (64px-80px), but content areas are relatively dense -- Zapier packs information efficiently within its cream canvas.
273
- - **Architectural compression**: Degular Display headlines at 0.90 line-height compress vertically, contrasting with the open spacing around them.
274
- - **Section rhythm**: Cream background throughout, with sections separated by sand-colored borders rather than background color changes.
275
-
276
- ### Border Radius Scale
277
- - Tight (3px): Small inline spans
278
- - Standard (4px): Buttons (orange CTA), tags, small elements
279
- - Content (5px): Cards, links, general containers
280
- - Comfortable (8px): Featured cards, large buttons, tabs
281
- - Social (14px): Social icon buttons, pill-like elements
282
- - Pill (20px): Play buttons, large pill buttons, floating actions
274
+ The supplied public pages repeatedly use a compact 4px ladder in control spacing: 4, 6, 8, 10, 12, 16, 24, and 32px all appear in the capture. Larger layout grids, maximum widths, and responsive breakpoints were not measured here and are omitted. The 18px header pill is a local utility shape; 4px is the more repeated action geometry in this public-marketing sample.
283
275
 
284
276
  ## 6. Depth & Elevation
285
277
 
286
- | Level | Treatment | Use |
287
- |-------|-----------|-----|
288
- | Flat (Level 0) | No shadow | Page background, text blocks |
289
- | Bordered (Level 1) | `1px solid #c5c0b1` | Standard cards, containers, inputs |
290
- | Strong Border (Level 1b) | `1px solid #36342e` | Dark dividers, emphasized sections |
291
- | Active Tab (Level 2) | `rgb(255, 79, 0) 0px -4px 0px 0px inset` | Active tab underline (orange) |
292
- | Hover Tab (Level 2b) | `rgb(197, 192, 177) 0px -4px 0px 0px inset` | Hover tab underline (sand) |
293
- | Focus (Accessibility) | `1px solid #ff4f00` outline | Focus ring on interactive elements |
294
-
295
- **Shadow Philosophy**: Zapier deliberately avoids traditional shadow-based elevation. Structure is defined almost entirely through borders -- warm sand (`#c5c0b1`) borders for standard containment, dark charcoal (`#36342e`) borders for emphasis. The only shadow-like technique is the inset box-shadow used for tab underlines, where a `0px -4px 0px 0px inset` shadow creates a bottom-bar indicator. This border-first approach keeps the design grounded and tangible rather than floating.
296
-
297
- ### Decorative Depth
298
- - Orange inset underline on active tabs creates visual "weight" at the bottom of elements
299
- - Sand hover underlines provide preview states without layout shifts
300
- - No background gradients in main content -- the cream canvas is consistent
301
- - Footer uses full dark background (`#201515`) for contrast reversal
278
+ Public containment comes primarily from warm surface contrast and 1px borders. The capture records no reusable drop-shadow token. Do not convert the observed local backgrounds or anti-aliased borders into a generalized elevation scale.
302
279
 
303
280
  ## 7. Do's and Don'ts
304
281
 
305
282
  ### Do
306
- - Use Degular Display exclusively for hero-scale headlines (40px+) with 0.90 line-height for compressed impact
307
- - Use Inter for all functional UI -- navigation, body text, buttons, labels
308
- - Apply warm cream (`#fffefb`) as the background, never pure white
309
- - Use `#201515` for text, never pure black -- the reddish warmth matters
310
- - Keep Zapier Orange (`#ff4f00`) reserved for primary CTAs and active state indicators
311
- - Use sand (`#c5c0b1`) borders as the primary structural element instead of shadows
312
- - Apply generous button padding (20px 24px) for large CTAs to match Zapier's spacious button style
313
- - Use inset box-shadow underlines for tab navigation rather than border-bottom
314
- - Apply uppercase with 0.5px letter-spacing for section labels and micro-categorization
283
+
284
+ - Use the warm public pair of `#fffefb` canvas and `#201515` ink when following these marketing observations.
285
+ - Reserve `#ff4f00` for selector-backed high-priority public actions.
286
+ - Pair Inter UI copy with loaded Degular Display only for observed public display roles.
287
+ - Keep an observed component’s surface and state provenance alongside its values.
315
288
 
316
289
  ### Don't
317
- - Don't use Degular Display for body text or UI elements -- it's display-only
318
- - Don't use pure white (`#ffffff`) or pure black (`#000000`) -- Zapier's palette is warm-shifted
319
- - Don't apply box-shadow elevation to cards -- use borders instead
320
- - Don't scatter Zapier Orange across the UI -- it's reserved for CTAs and active states
321
- - Don't use tight padding on large CTA buttons -- Zapier's buttons are deliberately spacious
322
- - Don't ignore the warm neutral system -- borders should be `#c5c0b1`, not gray
323
- - Don't use GT Alpina for functional UI -- it's an editorial accent at thin weights only
324
- - Don't apply positive letter-spacing to GT Alpina -- it uses aggressive negative tracking (-1.6px to -1.92px)
325
- - Don't use rounded pill shapes (9999px) for primary buttons -- pills are for tags and social icons
290
+
291
+ - Treat these marketing, pricing, and solution-page values as authenticated-editor or Help-center tokens.
292
+ - Substitute a system font for a named loaded family, or rename `Serrif` to GT Alpina without source corroboration.
293
+ - Invent a universal pill, shadow, hover color, error state, or responsive breakpoint from this capture.
294
+ - Promote third-party app/logo colors into the Zapier palette.
326
295
 
327
296
  ## 8. Responsive Behavior
328
297
 
329
- ### Breakpoints
330
- | Name | Width | Key Changes |
331
- |------|-------|-------------|
332
- | Mobile Small | <450px | Tight single column, reduced hero text |
333
- | Mobile | 450-600px | Standard mobile, stacked layout |
334
- | Mobile Large | 600-640px | Slight horizontal breathing room |
335
- | Tablet Small | 640-680px | 2-column grids begin |
336
- | Tablet | 680-768px | Card grids expand |
337
- | Tablet Large | 768-991px | Full card grids, expanded padding |
338
- | Desktop Small | 991-1024px | Desktop layout initiates |
339
- | Desktop | 1024-1280px | Full layout, maximum content width |
340
- | Large Desktop | >1280px | Centered with generous margins |
341
-
342
- ### Touch Targets
343
- - Large CTA buttons: 20px 24px padding (comfortable 60px+ height)
344
- - Standard buttons: 8px 16px padding
345
- - Navigation links: 16px weight 500 with adequate spacing
346
- - Social icons: 14px radius circular buttons
347
- - Tab items: 12px 16px padding
348
-
349
- ### Collapsing Strategy
350
- - Hero: Degular 80px display scales to 40-56px on smaller screens
351
- - Navigation: horizontal links + CTA collapse to hamburger menu
352
- - Feature cards: 3-column grid to 2-column to single-column stacked
353
- - Integration workflow illustrations: maintain aspect ratio, may simplify
354
- - Footer: multi-column dark section collapses to stacked
355
- - Section spacing: 64-80px reduces to 40-48px on mobile
356
-
357
- ### Image Behavior
358
- - Product screenshots maintain sand border treatment at all sizes
359
- - Integration app icons maintain fixed sizes within responsive containers
360
- - Hero illustrations scale proportionally
361
- - Full-width sections maintain edge-to-edge treatment
298
+ Responsive behavior was not captured as a separate viewport comparison. The only safe statement is that the supplied public pages contain compact 36px header sign-up and 48px marketing-action variants; mobile collapse, touch targets, and breakpoint thresholds remain unverified.
362
299
 
363
300
  ## 9. Agent Prompt Guide
364
301
 
365
- ### Quick Color Reference
366
- - Primary CTA: Zapier Orange (`#ff4f00`)
367
- - Background: Cream White (`#fffefb`)
368
- - Heading text: Zapier Black (`#201515`)
369
- - Body text: Dark Charcoal (`#36342e`)
370
- - Border: Sand (`#c5c0b1`)
371
- - Secondary surface: Light Sand (`#eceae3`)
372
- - Muted text: Warm Gray (`#939084`)
373
-
374
- ### Example Component Prompts
375
- - "Create a hero section on cream background (`#fffefb`). Headline at 56px Degular Display weight 500, line-height 0.90, color `#201515`. Subtitle at 20px Inter weight 400, line-height 1.20, color `#36342e`. Orange CTA button (`#ff4f00`, 4px radius, 8px 16px padding, white text) and dark button (`#201515`, 8px radius, 20px 24px padding, white text)."
376
- - "Design a card: cream background (`#fffefb`), `1px solid #c5c0b1` border, 5px radius. Title at 24px Inter weight 600, letter-spacing -0.48px, `#201515`. Body at 16px weight 400, `#36342e`. No box-shadow."
377
- - "Build a tab navigation: transparent background. Inter 16px weight 500, `#201515` text. Active tab: `box-shadow: rgb(255, 79, 0) 0px -4px 0px 0px inset`. Hover: `box-shadow: rgb(197, 192, 177) 0px -4px 0px 0px inset`. Padding 12px 16px."
378
- - "Create navigation: cream sticky header (`#fffefb`). Inter 16px weight 500 for links, `#201515` text. Orange pill CTA 'Start free with email' right-aligned (`#ff4f00`, 4px radius, 8px 16px padding)."
379
- - "Design a footer with dark background (`#201515`). Text `#fffefb`. Links in `#c5c0b1` with hover to `#fffefb`. Multi-column layout. Social icons as 14px-radius circles with sand borders."
380
-
381
- ### Iteration Guide
382
- 1. Always use warm cream (`#fffefb`) background, never pure white -- the warmth defines Zapier
383
- 2. Borders (`1px solid #c5c0b1`) are the structural backbone -- avoid shadow elevation
384
- 3. Zapier Orange (`#ff4f00`) is the only accent color; everything else is warm neutrals
385
- 4. Three fonts, strict roles: Degular Display (hero), Inter (UI), GT Alpina (editorial)
386
- 5. Large CTA buttons need generous padding (20px 24px) -- Zapier buttons feel spacious
387
- 6. Tab navigation uses inset box-shadow underlines, not border-bottom
388
- 7. Text is always warm: `#201515` for dark, `#36342e` for body, `#939084` for muted
389
- 8. Uppercase labels at 12-14px with 0.5px letter-spacing for section categorization
302
+ Use this reference as a public-marketing starting point only: warm cream `#fffefb`, coffee ink `#201515`, orange `#ff4f00`, Inter UI text, and Degular Display for measured public headings. Keep a 4px action radius for the recorded 48px action, or 18px only for the compact header sign-up. Do not claim the result matches Zapier’s logged-in automation editor or Help-center chrome.
390
303
 
391
304
  ## 10. Voice & Tone
392
305
 
393
- Zapier's voice is **automation-friendly and SMB-empathetic.** "Automate AI Workflows, Agents, and Apps" capability-driven with a focus on small business outcomes. Warm typography (`#201515` text on cream) signals "approachable, not corporate."
306
+ Zapiers official About page frames its mission as making automation work for everyone and publishes values including default to action, transparency, feedback, empathy, and building the robot. Its public product definition speaks directly about connecting apps, data, and processes so teams can build where they work. Use direct, enabling language that describes an outcome and the work it removes; avoid claiming capabilities or product mechanics not present in the task.
394
307
 
395
- | Context | Tone |
396
- |---|---|
397
- | CTA | Verb. "Sign up free", "Get started", "Start automating" |
398
- | Marketing | Use-case-driven. Real workflow templates as social proof |
399
- | Documentation | Step-by-step screenshot tutorials |
400
- | Error | Specific. "Trigger filter conditions not met. Check filter rules." |
308
+ ### Do
309
+
310
+ - Lead with a concrete workflow outcome.
311
+ - Prefer plain, active verbs such as connect, automate, build, and run.
312
+ - Make space for users of varying technical backgrounds.
401
313
 
402
- **Voice samples**
403
- - Tagline: *"Automate AI Workflows, Agents, and Apps"* <!-- verified: zapier.com homepage 2026-05 -->
314
+ ### Don't
404
315
 
405
- **Forbidden phrases.** "Revolutionary automation". Generic Make-comparison framing.
316
+ - Overstate automation as magical without explaining the work it enables.
317
+ - Turn brand language into a claim about an unverified product feature.
406
318
 
407
319
  ## 11. Brand Narrative
408
320
 
409
- Zapier was **founded 2011 in Columbia, Missouri** by **Wade Foster** (CEO), **Bryan Helmig**, and **Mike Knoop** three University of Missouri grads who built a working prototype during a Columbia startup weekend. **Foster left his job December 2011**, **Helmig followed April 2012**, **Knoop joined full-time May 2012** same month they shipped public beta. **Y Combinator initially rejected** the trio (janky weekend prototype, no customers, no track record); they were **accepted on second application**, relocated to Mountain View, and graduated **YC W12 batch June 2012**. **Seed $1.2M October 2012** led by **Bessemer Venture Partners + Draper Fisher Jurvetson** + angels — and famously little outside funding thereafter (uncommon for SaaS at scale). **Remote-first since founding** (no office, fully distributed). Pioneered "if-this-then-that" SMB workflow automation. **2024-2025 evolution**: AI agents and MCP integration alongside classic Zaps. The brand identity — **`#ff4f00` Zapier Orange Primary** + **`#201515` Plum-Black** + **`#fffefb` warm cream canvas** + **4px Buttons** + **Inter 600 body** — reflects "warm, approachable workflow automation." <!-- citations: Wikipedia (Zapier), YC company page, Wade Foster YC Q&A, Founders Talk #55 -->
410
-
411
- **Sources:**
412
- - [Zapier — Wikipedia](https://en.wikipedia.org/wiki/Zapier)
413
- - [Zapier — Y Combinator](https://www.ycombinator.com/companies/zapier)
414
- - [Q&A with Wade Foster, Cofounder of Zapier — Y Combinator](https://www.ycombinator.com/blog/qa-with-wade-foster-cofounder-of-zapier/)
415
- - [Side hustle to $35M ARR at Zapier with Bryan Helmig — Founders Talk #55](https://changelog.com/founderstalk/55)
321
+ Zapier describes itself as automation infrastructure that connects apps, data, and processes, and says its mission is to make automation work for everyone. The 2022 rebrand translated that product role into an orange platform mark, a new Degular brand typeface, and a system intended to tell customers’ stories of possibility. The current public pages retain the warm-cream, coffee-ink, orange, and display-led expression documented above, while the authenticated product remains outside this evidence set.
416
322
 
417
323
  ## 12. Principles
418
324
 
419
- 1. **Workflows over code.** *UI implication:* canvas + properties layout; never code-only views.
420
- 2. **Warm typography.** `#201515` / `#36342e`. *UI implication:* avoid pure black text.
421
- 3. **Uppercase labels 12-14px / 0.5px tracking.** *UI implication:* preserve for section categorization.
422
- 4. **Use-case templates first.** *UI implication:* lead with templates, not feature lists.
423
- 5. **AI agents alongside Zaps.** *UI implication:* don't deprecate classic Zaps; AI agents are additive.
325
+ 1. **Make automation legible.** Present the outcome and the connected work plainly.
326
+ *UI implication:* prefer a single, specific action label over an abstract slogan.
327
+ 2. **Keep the human in the loop.** Zapier’s public values emphasize empathy and feedback.
328
+ *UI implication:* make review, edit, and support paths clear when a workflow needs judgment.
329
+ 3. **Use brand energy selectively.** Orange and display type are strong public signals, not a substitute for hierarchy.
330
+ *UI implication:* give the primary action the orange role; let warm neutrals carry structure.
424
331
 
425
332
  ## 13. Personas
426
333
 
427
- *Personas are fictional archetypes informed by Zapier user segments (SMB owners, RevOps, marketing automation), not individual people.*
334
+ The following are stakeholder groups, not synthetic scored personas. Zapier’s own public materials address businesses and teams working across existing apps and processes.
428
335
 
429
- **Sofia Russo, 35, Milan.** Indie agency owner. 40+ Zaps automating client onboarding.
430
-
431
- **Marcus Chen, 41, San Francisco.** RevOps lead at Series C SaaS. Zapier as glue between Salesforce + Slack + Notion.
432
-
433
- **Priya Krishnan, 28, Bengaluru.** Marketing ops. Email → CRM automation flows.
336
+ - **Workflow builder:** connects tools and data into repeatable work.
337
+ - **Team operator:** needs an understandable automation outcome without leaving the systems already in use.
338
+ - **Business owner or lead:** evaluates automation by time saved, reliability, and fit with the team’s stack.
434
339
 
435
340
  ## 14. States
436
341
 
437
- | State | Treatment |
438
- |---|---|
439
- | **Empty (no Zaps)** | "Create your first Zap" CTA + template gallery |
440
- | **Empty (no triggers)** | App picker with search |
441
- | **Loading (Zap running)** | Per-step trace with status |
442
- | **Loading (test)** | Test data per step visible |
443
- | **Error (auth)** | "Reconnect [App]" with OAuth flow |
444
- | **Error (filter)** | "Filter conditions not met — view test data" |
445
- | **Success (Zap published)** | Confirmation + Zap History link |
446
- | **Success (test passed)** | Step-by-step green checks |
447
- | **Skeleton (Zap list)** | Warm-cream placeholders |
448
- | **Disabled (free plan limit)** | Upgrade link |
449
- | **Loading (long task)** | Persistent progress |
342
+ Only selected, expanded/menu-open, hover, pressed, and focus states were observed in the supplied capture. Empty, loading, error, success, skeleton, and disabled-system behavior were not established as a reusable public pattern and should be designed from the target product’s own requirements.
450
343
 
451
344
  ## 15. Motion & Easing
452
345
 
453
- | Token | Value | Use |
454
- |---|---|---|
455
- | `motion-instant` | 0ms | Selection |
456
- | `motion-fast` | 150ms | Hover |
457
- | `motion-standard` | 250ms | Modal, panel |
458
-
459
- Standard cubic-bezier; minimal bounce — workflow register. `prefers-reduced-motion: reduce` removes hover transitions.
346
+ No motion timing, easing curve, or reduced-motion rule was measured in the supplied evidence. Do not infer a motion system from static or pseudo-state snapshots.
460
347
 
461
348
  ---
462
349
 
463
- **Verified:** 2026-05-09 (Apple-tier full migration)
464
- **Tier 1 sources:** zapier.com/, zapier.com/pricing (live DOM via playwright)
465
- - **Primary `#ff4f00` Zapier Orange + `#fffefb` cream text** 4px / 40px / 8×16 / 16px·600 (Start free with email / Learn more about MCP — canonical hero CTA)
466
- - **Header sign-up — Compact Pill** `#ff4f00` / `#fffefb` / **18px** / 36px / 6×12 / 14px·600 (header utility — slight pill variant)
467
- - **Inverse Primary `#201515` Plum-Black + `#fffefb` text** 4px / 48px / 12×24 / 18px·600 (Explore Zapier for Enterprise — section CTA)
468
- - **Top nav** transparent / `#201515` / 4px / 36px / 6×10 / 14px·400
469
- - **Skip-to-content** `rgb(56,25,51)` `#381933` Deep Plum / `#fffefb` / radius 0-0-6-6 / 33px / 4×16-8 / 14px·400
470
- - **Pricing tier card header** `#201515` / `#fffefb` / 8px / 64px / 0×20 / 24px·600
471
- - Canvas warm cream `#fffefb` (not pure white) — distinctive warm-cast off-white
472
- **Tier 2 sources:** styles.refero.design / getdesign.md — no record.
473
- **Tier 1 (Philosophy):** Wikipedia (Zapier), Y Combinator company page, Wade Foster YC Q&A, Founders Talk #55.
474
- **Style ref:** `stripe`. **Conflicts unresolved:** **Earlier mistake reverted** — prior footer cited `#9fe870` lime which is **wise's brand color** (copy-paste error). Canonical is **`#ff4f00` Zapier Orange**.
350
+ **Verified:** 2026-07-13
351
+ **Tier 1 sources:** https://zapier.com/, https://zapier.com/pricing, https://zapier.com/solutions/customer-support, https://zapier.com/blog/zapiers-new-look/, https://zapier.com/about, https://help.zapier.com/hc/en-us/articles/37518970271245-What-is-Zapier
352
+ **Tier 2 sources:** https://getdesign.md/zapier/design-md, https://styles.refero.design/?q=Zapier
353
+ **Conflicts unresolved:** none