oh-my-design-cli 1.8.6 → 1.9.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/hooks/lib/preferences-parser.cjs +1 -0
- package/.claude/hooks/lib/preferences-writer.cjs +1 -0
- package/.claude/hooks/post-edit-watch.cjs +1 -0
- package/.claude/hooks/session-end-foldin.cjs +1 -0
- package/.claude/hooks/session-state-loader.cjs +1 -0
- package/.claude/hooks/skill-activation.cjs +1 -0
- package/.claude/settings.json +10 -1
- package/.github/assets/logo-bg.png +0 -0
- package/AGENTS.md +20 -1
- package/CHANGELOG.md +482 -0
- package/MIGRATION.md +103 -0
- package/README.ja.md +56 -19
- package/README.ko.md +47 -30
- package/README.md +48 -30
- package/README.zh-TW.md +59 -22
- package/agents/AGENT.md +8 -7
- package/agents/omd-codex-image.md +1 -1
- package/agents/omd-critic.md +6 -7
- package/agents/omd-designer-review.md +1 -1
- package/agents/omd-final-qa.md +1 -1
- package/agents/omd-humanizer.md +38 -0
- package/agents/omd-kr-writer.md +3 -4
- package/agents/omd-locale-adapter.md +12 -16
- package/agents/omd-master.md +24 -19
- package/agents/omd-microcopy.md +1 -1
- package/agents/omd-orchestrator.md +7 -8
- package/agents/omd-slop-auditor.md +31 -0
- package/agents/omd-ux-researcher.md +1 -1
- package/data/reference-fingerprints.json +2761 -85
- package/dist/bin/oh-my-design.js +16 -8
- package/dist/bin/oh-my-design.js.map +1 -1
- package/dist/chunk-UJIHCEYF.js +99 -0
- package/dist/chunk-UJIHCEYF.js.map +1 -0
- package/dist/doctor-LDWSFM3I.js +763 -0
- package/dist/doctor-LDWSFM3I.js.map +1 -0
- package/dist/install-skills-ZZFNJ2II.js +1120 -0
- package/dist/install-skills-ZZFNJ2II.js.map +1 -0
- package/docs/CLI_QUICKSTART.md +157 -0
- package/package.json +25 -4
- package/scripts/postinstall.cjs +5 -4
- package/skills/claude-design/SKILL.md +38 -14
- package/skills/claude-design/references/claude-design-flow.md +11 -11
- package/skills/claude-design/references/codebase-analysis.md +5 -4
- package/skills/omd-final-qa/SKILL.md +1 -1
- package/skills/omd-harness/SKILL.md +51 -50
- package/skills/omd-humanize/SKILL.md +116 -0
- package/skills/omd-humanize/agents/openai.yaml +4 -0
- package/skills/omd-humanize/references/locale-playbooks.md +102 -0
- package/skills/omd-humanize/references/sources.md +11 -0
- package/skills/omd-init/SKILL.md +18 -12
- package/skills/omd-locale-adapter/SKILL.md +58 -91
- package/skills/omd-orchestrator/SKILL.md +11 -5
- package/skills/omd-reference-capture/SKILL.md +80 -26
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
- package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
- package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
- package/skills/omd-slop-audit/SKILL.md +110 -0
- package/skills/omd-slop-audit/agents/openai.yaml +4 -0
- package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
- package/skills/omd-slop-audit/references/sources.md +24 -0
- package/web/references/104/DESIGN.md +354 -0
- package/web/references/11st/DESIGN.md +197 -316
- package/web/references/29cm/DESIGN.md +297 -393
- package/web/references/42dot/DESIGN.md +390 -0
- package/web/references/8percent/DESIGN.md +438 -0
- package/web/references/ably/DESIGN.md +267 -572
- package/web/references/acer/DESIGN.md +329 -0
- package/web/references/airbnb/DESIGN.md +219 -557
- package/web/references/airbridge/DESIGN.md +451 -0
- package/web/references/alipay/DESIGN.md +179 -420
- package/web/references/apple/DESIGN.md +224 -498
- package/web/references/asleep/DESIGN.md +402 -0
- package/web/references/au/DESIGN.md +334 -0
- package/web/references/autopedia/DESIGN.md +382 -0
- package/web/references/aws-cloudscape/DESIGN.md +241 -0
- package/web/references/baemin/DESIGN.md +332 -491
- package/web/references/banksalad/DESIGN.md +269 -180
- package/web/references/barogo/DESIGN.md +416 -0
- package/web/references/beusable/DESIGN.md +464 -0
- package/web/references/bigin/DESIGN.md +454 -0
- package/web/references/bilibili/DESIGN.md +206 -374
- package/web/references/bmw/DESIGN.md +162 -276
- package/web/references/brandi/DESIGN.md +184 -325
- package/web/references/buzzvil/DESIGN.md +457 -0
- package/web/references/cafe24/DESIGN.md +472 -0
- package/web/references/catchtable/DESIGN.md +219 -264
- package/web/references/cgv/DESIGN.md +317 -0
- package/web/references/channeltalk/DESIGN.md +210 -336
- package/web/references/china-airlines/DESIGN.md +291 -0
- package/web/references/cjonstyle/DESIGN.md +453 -0
- package/web/references/class101/DESIGN.md +168 -387
- package/web/references/classum/DESIGN.md +228 -203
- package/web/references/claude/DESIGN.md +242 -479
- package/web/references/clay/DESIGN.md +179 -377
- package/web/references/clickhouse/DESIGN.md +254 -343
- package/web/references/codeit/DESIGN.md +470 -0
- package/web/references/cohere/DESIGN.md +214 -324
- package/web/references/coinone/DESIGN.md +199 -179
- package/web/references/corca/DESIGN.md +414 -0
- package/web/references/coupang/DESIGN.md +205 -475
- package/web/references/cursor/DESIGN.md +240 -381
- package/web/references/dabang/DESIGN.md +248 -213
- package/web/references/dable/DESIGN.md +431 -0
- package/web/references/datarize/DESIGN.md +338 -0
- package/web/references/dealicious/DESIGN.md +402 -0
- package/web/references/drdiary/DESIGN.md +404 -0
- package/web/references/elastic/DESIGN.md +238 -0
- package/web/references/elevenlabs/DESIGN.md +183 -321
- package/web/references/elice/DESIGN.md +445 -0
- package/web/references/eslite/DESIGN.md +257 -0
- package/web/references/evaair/DESIGN.md +338 -0
- package/web/references/expo/DESIGN.md +238 -331
- package/web/references/familymart-tw/DESIGN.md +254 -0
- package/web/references/ferrari/DESIGN.md +160 -377
- package/web/references/figma/DESIGN.md +197 -451
- package/web/references/fitpet/DESIGN.md +445 -0
- package/web/references/flex/DESIGN.md +170 -253
- package/web/references/framer/DESIGN.md +197 -340
- package/web/references/freee/DESIGN.md +211 -533
- package/web/references/friendliai/DESIGN.md +431 -0
- package/web/references/frip/DESIGN.md +440 -0
- package/web/references/furiosaai/DESIGN.md +450 -0
- package/web/references/gangnamunni/DESIGN.md +154 -591
- package/web/references/gaudiolab/DESIGN.md +414 -0
- package/web/references/google/DESIGN.md +290 -398
- package/web/references/goorm/DESIGN.md +470 -0
- package/web/references/greencar/DESIGN.md +420 -0
- package/web/references/hackle/DESIGN.md +472 -0
- package/web/references/hashicorp/DESIGN.md +273 -318
- package/web/references/heydealer/DESIGN.md +429 -0
- package/web/references/humanscape/DESIGN.md +433 -0
- package/web/references/hwahae/DESIGN.md +453 -0
- package/web/references/hyundai/DESIGN.md +158 -368
- package/web/references/hyundaicard/DESIGN.md +171 -121
- package/web/references/ibm/DESIGN.md +227 -378
- package/web/references/idus/DESIGN.md +450 -0
- package/web/references/igaworks/DESIGN.md +437 -0
- package/web/references/inflearn/DESIGN.md +221 -366
- package/web/references/intuit/DESIGN.md +244 -0
- package/web/references/jandi/DESIGN.md +191 -291
- package/web/references/jobplanet/DESIGN.md +415 -0
- package/web/references/kakao/DESIGN.md +287 -475
- package/web/references/kakaobank/DESIGN.md +220 -521
- package/web/references/kakaogames/DESIGN.md +220 -0
- package/web/references/kakaopay/DESIGN.md +207 -526
- package/web/references/karrot/DESIGN.md +227 -251
- package/web/references/kb-kookmin/DESIGN.md +308 -0
- package/web/references/kbank/DESIGN.md +220 -175
- package/web/references/kcd/DESIGN.md +432 -0
- package/web/references/kmong/DESIGN.md +281 -356
- package/web/references/krds/DESIGN.md +245 -19
- package/web/references/kream/DESIGN.md +224 -359
- package/web/references/kurly/DESIGN.md +211 -533
- package/web/references/kyobobook/DESIGN.md +445 -0
- package/web/references/lablup/DESIGN.md +474 -0
- package/web/references/lamborghini/DESIGN.md +198 -360
- package/web/references/lemonbase/DESIGN.md +452 -0
- package/web/references/lguplus/DESIGN.md +259 -0
- package/web/references/likelion/DESIGN.md +283 -0
- package/web/references/line/DESIGN.md +396 -355
- package/web/references/linear.app/DESIGN.md +209 -562
- package/web/references/lotteon/DESIGN.md +386 -0
- package/web/references/lovable/DESIGN.md +255 -349
- package/web/references/makinarocks/DESIGN.md +242 -0
- package/web/references/maum-ai/DESIGN.md +423 -0
- package/web/references/medibloc/DESIGN.md +425 -0
- package/web/references/megabox/DESIGN.md +232 -0
- package/web/references/mercari/DESIGN.md +217 -434
- package/web/references/microsoft/DESIGN.md +234 -388
- package/web/references/mildang/DESIGN.md +411 -0
- package/web/references/millie/DESIGN.md +183 -504
- package/web/references/minimax/DESIGN.md +264 -322
- package/web/references/miricanvas/DESIGN.md +182 -355
- package/web/references/miro/DESIGN.md +234 -232
- package/web/references/mistral.ai/DESIGN.md +231 -314
- package/web/references/mixi/DESIGN.md +234 -0
- package/web/references/moin/DESIGN.md +445 -0
- package/web/references/mongodb/DESIGN.md +219 -316
- package/web/references/moreh/DESIGN.md +437 -0
- package/web/references/musinsa/DESIGN.md +184 -510
- package/web/references/mynavi/DESIGN.md +242 -0
- package/web/references/myrealtrip/DESIGN.md +169 -406
- package/web/references/naver/DESIGN.md +328 -499
- package/web/references/naverwebtoon/DESIGN.md +172 -395
- package/web/references/neosapience/DESIGN.md +441 -0
- package/web/references/nhn/DESIGN.md +169 -346
- package/web/references/nhncloud/DESIGN.md +185 -123
- package/web/references/nota/DESIGN.md +451 -0
- package/web/references/notion/DESIGN.md +271 -475
- package/web/references/nrise/DESIGN.md +417 -0
- package/web/references/ohouse/DESIGN.md +210 -549
- package/web/references/oliveyoung/DESIGN.md +217 -326
- package/web/references/ollama/DESIGN.md +241 -308
- package/web/references/onestore/DESIGN.md +248 -0
- package/web/references/palantir/DESIGN.md +256 -0
- package/web/references/panasonic/DESIGN.md +276 -0
- package/web/references/patternfly/DESIGN.md +259 -0
- package/web/references/payhere/DESIGN.md +438 -0
- package/web/references/pega/DESIGN.md +262 -0
- package/web/references/peoplefund/DESIGN.md +431 -0
- package/web/references/petfriends/DESIGN.md +428 -0
- package/web/references/pinkfong/DESIGN.md +199 -367
- package/web/references/pinterest/DESIGN.md +258 -308
- package/web/references/portone/DESIGN.md +446 -0
- package/web/references/poya/DESIGN.md +286 -0
- package/web/references/pozalabs/DESIGN.md +438 -0
- package/web/references/protopie/DESIGN.md +419 -0
- package/web/references/qraft/DESIGN.md +448 -0
- package/web/references/queenit/DESIGN.md +432 -0
- package/web/references/quotabook/DESIGN.md +449 -0
- package/web/references/rebellions/DESIGN.md +449 -0
- package/web/references/recruit/DESIGN.md +247 -0
- package/web/references/remember/DESIGN.md +202 -396
- package/web/references/resend/DESIGN.md +274 -348
- package/web/references/returnzero/DESIGN.md +460 -0
- package/web/references/sakura-internet/DESIGN.md +269 -0
- package/web/references/samsung/DESIGN.md +157 -359
- package/web/references/sandoll/DESIGN.md +445 -0
- package/web/references/sanity/DESIGN.md +241 -375
- package/web/references/saramin/DESIGN.md +465 -0
- package/web/references/scatterlab/DESIGN.md +412 -0
- package/web/references/selectstar/DESIGN.md +439 -0
- package/web/references/servicenow/DESIGN.md +289 -0
- package/web/references/shiftee/DESIGN.md +468 -0
- package/web/references/shinhanbank/DESIGN.md +161 -341
- package/web/references/shinhancard/DESIGN.md +208 -319
- package/web/references/sionic/DESIGN.md +454 -0
- package/web/references/sktelecom/DESIGN.md +310 -0
- package/web/references/socar/DESIGN.md +125 -32
- package/web/references/softbank/DESIGN.md +231 -0
- package/web/references/solapi/DESIGN.md +483 -0
- package/web/references/sony/DESIGN.md +234 -0
- package/web/references/soop/DESIGN.md +261 -0
- package/web/references/spacex/DESIGN.md +184 -323
- package/web/references/spotify/DESIGN.md +253 -394
- package/web/references/squeezebits/DESIGN.md +441 -0
- package/web/references/stayfolio/DESIGN.md +422 -0
- package/web/references/stripe/DESIGN.md +212 -491
- package/web/references/supabase/DESIGN.md +244 -316
- package/web/references/supertone/DESIGN.md +413 -0
- package/web/references/tabling/DESIGN.md +415 -0
- package/web/references/taishinbank/DESIGN.md +243 -0
- package/web/references/teamlab/DESIGN.md +240 -0
- package/web/references/teamsparta/DESIGN.md +472 -0
- package/web/references/tellingme/DESIGN.md +392 -0
- package/web/references/tesla/DESIGN.md +244 -427
- package/web/references/thsr/DESIGN.md +284 -0
- package/web/references/thumbtack/DESIGN.md +302 -0
- package/web/references/together.ai/DESIGN.md +257 -304
- package/web/references/toss/DESIGN.md +251 -593
- package/web/references/toss-securities/DESIGN.md +255 -178
- package/web/references/tossbank/DESIGN.md +195 -491
- package/web/references/toyota/DESIGN.md +238 -0
- package/web/references/tving/DESIGN.md +197 -245
- package/web/references/typed/DESIGN.md +413 -0
- package/web/references/uber/DESIGN.md +256 -333
- package/web/references/udn/DESIGN.md +250 -0
- package/web/references/upbit/DESIGN.md +145 -256
- package/web/references/upstage/DESIGN.md +211 -204
- package/web/references/uswds/DESIGN.md +287 -0
- package/web/references/vercel/DESIGN.md +236 -440
- package/web/references/vuno/DESIGN.md +413 -0
- package/web/references/wanted/DESIGN.md +215 -487
- package/web/references/weverse/DESIGN.md +437 -0
- package/web/references/wise/DESIGN.md +223 -231
- package/web/references/wisetracker/DESIGN.md +462 -0
- package/web/references/wooribank/DESIGN.md +245 -0
- package/web/references/yanolja/DESIGN.md +250 -419
- package/web/references/yeogiotte/DESIGN.md +235 -418
- package/web/references/zapier/DESIGN.md +256 -377
- package/web/references/zendesk/DESIGN.md +288 -0
- package/web/references/zigzag/DESIGN.md +200 -621
- package/dist/install-skills-7UUDOLG2.js +0 -734
- package/dist/install-skills-7UUDOLG2.js.map +0 -1
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"visual_theme": "104人力銀行 is Taiwan’s job-and-talent platform: its corporate materials describe a service that helps jobseekers find direction as well as work, and helps employers manage talent rather than merely fill a vacancy. Founded as an online matching service in 1996, it",
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"visual_theme": "42dot (포티투닷) is Hyundai Motor Group's mobility-AI company, and its site reads exactly like an engineering-led autonomy lab that happens to have taste: a near-monochrome black-and-white system, cinematic dark hero footage, and a single restrained accent. The ho",
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"visual_theme": "8percent (에잇퍼센트) is Korea's first licensed online investment-linked finance (온투업) platform, and its product surface reads exactly like what it is: a data-dense, trust-first financial marketplace that stays calm instead of loud. The page sits on a soft cool-gre",
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"visual_theme": "宏碁 (Acer) is a Taiwan-founded technology company whose public portfolio spans computers, displays, and newer businesses, while its corporate mission is to break barriers between people and technology. The captured public web language is practical rather than o",
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"signature_motion": "See §15 Motion.",
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"primary_color_hex": "#155dfc",
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"category": "marketing",
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"visual_theme": "Airbridge (에어브릿지), the cross-platform mobile measurement partner built by Seoul martech company AB180, presents itself as a precision instrument for marketers — a dark, data-room aesthetic that signals analytical seriousness rather than playful consumer warmth",
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"sentence_length": "medium declarative",
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],
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"signature_motion": "See §15 Motion.",
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{
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"id": "asleep",
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"primary_color_hex": "#2a75fc",
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"category": "ai",
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"visual_theme": "Asleep (에이슬립) is a KAIST-born sleep-tech AI company, and its marketing site reads exactly like that lineage suggests: a dark, cinematic, research-grade surface where a single electric blue does all the persuading. The hero canvas is a near-black `#121212`, tex",
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"voice_fingerprint": {
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"register": "ai",
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"sentence_length": "medium declarative",
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ai"
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@@ -474,6 +616,76 @@
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{
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"id": "au",
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"primary_color_hex": "#eb5505",
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"category": "consumer-tech",
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"visual_theme": "au is KDDI’s consumer communications brand: it began as a mobile-phone brand and, in 2012, expanded to consumer services alongside mobile service. Its public product routes turn that broad offer into a deliberately practical, information-rich telecom experienc",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "autopedia",
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"primary_color_hex": "#7A00FF",
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"category": "automotive",
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"visual_theme": "Autopedia (오토피디아) — the company behind the 닥터차(Dr.Cha) automotive-aftermarket platform — presents itself with a stark, high-contrast corporate identity that reads as engineering-forward rather than consumer-cute. The canvas is pure white (`#ffffff`) and the ty",
|
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"voice_fingerprint": {
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"register": "automotive",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "automotive"
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},
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{
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"id": "aws-cloudscape",
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"primary_color_hex": "#295eff",
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"category": "backend-devops",
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"visual_theme": "AWS Cloudscape is an open-source design system for cloud application experiences, created for and used by AWS services since 2016. Its recognisable expression is deliberately operational rather than ornamental: white and near-white working surfaces, near-black",
|
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"voice_fingerprint": {
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"register": "backend-devops",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "backend-devops"
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},
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@@ -549,6 +761,30 @@
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"category_raw": "Fintech / Personal Finance Advisor"
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},
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{
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"id": "barogo",
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"primary_color_hex": "#fa5014",
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"category": "consumer-tech",
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"visual_theme": "Barogo (바로고) is one of Korea's largest last-mile delivery-dispatch platforms — the logistics rails beneath thousands of restaurants and stores — and its website carries the confident, high-energy plainness of an operator that moves physical goods for a living.",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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@@ -573,6 +809,54 @@
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{
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"id": "beusable",
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"primary_color_hex": "#ec0047",
|
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"category": "marketing",
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+
"visual_theme": "Beusable (뷰저블), built by the Korean analytics company 4Grit (포그리트), is a CX-data and UX-heatmap SaaS whose marketing site pairs a cinematic dark hero with crisp, high-contrast white product sections. The homepage opens on a near-black band (`#181818`) where a ",
|
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"voice_fingerprint": {
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"register": "marketing",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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],
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
|
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"category_raw": "marketing"
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},
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{
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"id": "bigin",
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"primary_color_hex": "#006fff",
|
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+
"category": "marketing",
|
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|
+
"visual_theme": "Bigin (빅인) is a Korean MarTech product — a full-funnel CRM marketing-automation platform built by Biginsight (빅인사이트) — and its marketing site reads like a confident SaaS dashboard turned outward: clean white canvas, one electric-blue action color, and a single",
|
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|
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"voice_fingerprint": {
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"register": "marketing",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
|
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},
|
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"tone_keywords": [
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"warm",
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],
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"antipatterns": [
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"off-brand"
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+
],
|
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|
+
"signature_motion": "See §15 Motion.",
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"has_personas": true,
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+
"category_raw": "marketing"
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},
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{
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@@ -717,14 +1001,62 @@
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"country": "KR"
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},
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"id": "
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"primary_color_hex": "#
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-
"category": "
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"visual_theme": "
|
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|
+
"id": "buzzvil",
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|
+
"primary_color_hex": "#f44336",
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+
"category": "marketing",
|
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|
+
"visual_theme": "Buzzvil (버즈빌) is Korea's reward-advertising and adtech platform, and its homepage reads like a confident, AI-forward product company rather than a media-buying middleman. The flagship surface (`www.buzzvil.com`) alternates two moods: bright, airy white (`#ffff",
|
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"voice_fingerprint": {
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"sentence_length": "medium",
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"metaphor_density": "low",
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"register": "marketing",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
|
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|
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"has_personas": true,
|
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+
"category_raw": "marketing"
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},
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+
{
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+
"id": "cafe24",
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"primary_color_hex": "#084fff",
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"category": "ecommerce",
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"visual_theme": "Cafe24 (카페24) is Korea's foundational e-commerce platform — the infrastructure that builds, operates, and markets a huge share of the country's online stores — and its 2026 marketing site reads like a confident, approachable SaaS product rather than the dense ",
|
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"minimal"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ecommerce"
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},
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{
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"id": "cakeresume",
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"primary_color_hex": "#13AB67",
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"category": "Productivity",
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"visual_theme": "Clean Taiwanese global talent network (Cake, formerly CakeResume): white ground, confident Cake green #13AB67 for primary action, deep-green #0C4129 headings, crisp 4px corners, set in Inter. Professional, optimistic, with human warmth.",
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"voice_fingerprint": {
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"register": "professional-optimistic",
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"sentence_length": "medium",
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"metaphor_density": "low",
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"vocabulary_register": "english-professional"
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@@ -830,6 +1162,30 @@
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{
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"id": "cgv",
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"primary_color_hex": "#121212",
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"category": "consumer-tech",
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"visual_theme": "CGV is Korea’s multiplex cinema brand and a consumer-facing service for finding films, choosing a theatre, and moving toward a viewing experience. Its recognizable expression pairs the practical density of a ticketing and programme surface with cinema-oriented",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"immersive"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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@@ -846,6 +1202,30 @@
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"ds_name": "Bezier",
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"ds_url": "https://github.com/channel-io/bezier-react"
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{
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"id": "china-airlines",
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"primary_color_hex": "#23569d",
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"category": "consumer-tech",
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"visual_theme": "China Airlines is Taiwan’s international carrier, founded in 1959, whose public passenger site connects ticketing and travel-service tasks with a broader corporate story of safe, reliable global connection. Its digital surface is deliberately more utilitarian ",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"utilitarian"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "chunghwa",
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@@ -870,6 +1250,30 @@
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "cjonstyle",
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"primary_color_hex": "#640faf",
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"category": "ecommerce",
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"visual_theme": "CJ ONSTYLE (CJ온스타일) is Korea's flagship TV-home-shopping-and-commerce brand, and its storefront reads exactly as that heritage suggests: a dense, information-rich, conversion-first retail grid rather than an airy editorial site. The canvas is pure white (`#fff",
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dense",
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"flat"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ecommerce"
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},
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{
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"id": "class101",
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"primary_color_hex": "#FF5D00",
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@@ -1040,6 +1444,30 @@
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"has_personas": true,
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"category_raw": "backend-devops"
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},
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{
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"id": "codeit",
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"primary_color_hex": "#9933ff",
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"category": "education",
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"visual_theme": "Codeit (코드잇) is Korea's micro-learning-first IT education platform, and its homepage reads like a friendly, energetic consumer product rather than a dry e-learning portal. The canvas is pure white (`#ffffff`) broken up by soft cool-grey (`#f6f6f8`) and pale vi",
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"voice_fingerprint": {
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"register": "education",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"playful"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "education"
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},
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{
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"id": "cohere",
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@@ -1165,6 +1593,30 @@
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},
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{
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"id": "corca",
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"primary_color_hex": "#1a2352",
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"category": "ai",
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"visual_theme": "Corca (코르카) is a Korean AI company whose corporate site frames the whole business around a single confident sentence — \"코르카는 AI 기술로 세상을 바꾸고 있습니다\" (\"Corca is changing the world with AI technology\"). The site is built on Wix, and its atmosphere is that of a youn",
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"voice_fingerprint": {
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"register": "ai",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ai"
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},
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{
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"id": "coupang",
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"primary_color_hex": "#E94B22",
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@@ -1279,6 +1731,30 @@
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"category_raw": "Real Estate Listings (Station3)",
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"country": "KR"
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},
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{
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"id": "dable",
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"primary_color_hex": "#0071ce",
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"category": "marketing",
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"visual_theme": "Dable (데이블) is Korea's leading content-discovery and native-advertising platform, and its site reads like a confident, technology-forward adtech product rather than a busy media page. The canvas is pure white (`#ffffff`) broken up by full-bleed dark cinematic ",
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"voice_fingerprint": {
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"register": "marketing",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "marketing"
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},
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{
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"id": "danawa",
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@@ -1351,6 +1827,30 @@
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},
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{
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"id": "datarize",
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"primary_color_hex": "#f9ff91",
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"category": "marketing",
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"visual_theme": "Datarize (데이터라이즈) is a Korean e-commerce AI marketing-automation platform, and its site reads like a confident, product-led B2B SaaS that refuses to look like enterprise software. The canvas is pure white (`#ffffff`), broken up by cool-grey tinted panels (`#f2",
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"voice_fingerprint": {
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"register": "marketing",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"warm",
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"dark",
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"dense"
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],
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"antipatterns": [
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"off-brand"
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+
],
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"signature_motion": "See §15 Motion.",
|
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+
"has_personas": true,
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+
"category_raw": "marketing"
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},
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{
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"id": "dcard",
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@@ -1372,6 +1872,30 @@
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"has_personas": false,
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"category_raw": "social"
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},
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{
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"id": "dealicious",
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"primary_color_hex": "#001339",
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"category": "ecommerce",
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"visual_theme": "Dealicious (딜리셔스) is the company behind 신상마켓 (Sinsang Market), Korea's No.1 K-fashion wholesale (도소매) trading platform, and its corporate surface reads like a confident, editorial tech company rather than a busy commerce site. The canvas is pure white (`#fffff",
|
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"warm",
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],
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"antipatterns": [
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"off-brand"
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],
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+
"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
|
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+
"category_raw": "ecommerce"
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},
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{
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"id": "deliveroo",
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@@ -1579,6 +2103,30 @@
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "drdiary",
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|
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"primary_color_hex": "#3eaeff",
|
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|
+
"category": "healthcare",
|
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|
+
"visual_theme": "Dr.diary (닥터다이어리) is a Korean healthcare and lifestyle-tech company built around hyper-personalized chronic-disease care — blood-glucose tracking, continuous glucose monitoring (CGM), and data-driven diabetes management. Its corporate site reads as clean, clin",
|
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|
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"voice_fingerprint": {
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"register": "healthcare",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"warm",
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"dark",
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"dense"
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],
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"antipatterns": [
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+
"off-brand"
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
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|
+
"category_raw": "healthcare"
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|
+
},
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{
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"id": "drnow",
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"primary_color_hex": "#FF8D00",
|
|
@@ -1683,6 +2231,28 @@
|
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"has_personas": true,
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"category_raw": "fintech"
|
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|
},
|
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|
+
{
|
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+
"id": "elastic",
|
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|
+
"primary_color_hex": "#0b64dd",
|
|
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|
+
"category": "developer-tools",
|
|
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|
+
"visual_theme": "Elastic UI (EUI) is Elastic’s public React component framework: its documentation presents themed components, setup guidance, and implementation patterns for software interfaces. The captured EUI home, components index, and card documentation route feel delibe",
|
|
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|
+
"voice_fingerprint": {
|
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|
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"register": "developer-tools",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dark",
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],
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"antipatterns": [
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"off-brand"
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+
],
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
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+
"category_raw": "developer-tools"
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},
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{
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"id": "elevenlabs",
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"primary_color_hex": "#ffffff",
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@@ -1706,6 +2276,54 @@
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"has_personas": false,
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"category_raw": "ai"
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},
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{
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"id": "elice",
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"primary_color_hex": "#7353ea",
|
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"category": "education",
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"visual_theme": "Elice (엘리스) is Korea's \"AI Full Stack\" education company, and its design language splits cleanly across two surfaces that share one brand spine. The corporate site (`elice.io`) is calm, editorial, and almost monochrome: a pure white (`#ffffff`) canvas, deep na",
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"voice_fingerprint": {
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"register": "education",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"warm",
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"dark",
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"dense"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "education"
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},
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{
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"id": "eslite",
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"primary_color_hex": "#917e57",
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"category": "ecommerce",
|
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"visual_theme": "誠品 began as a Taiwan cultural-bookstore project and has developed into an ecosystem spanning books, design goods, food, events, physical stores, and online commerce. Its own 35th-anniversary material presents the current chapter as “Live your Dream”: encounter",
|
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dark",
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"dense",
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"flat",
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"editorial"
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],
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"antipatterns": [
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"off-brand"
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],
|
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
|
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"category_raw": "ecommerce"
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},
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{
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"id": "esunbank",
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"primary_color_hex": "#00a19b",
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@@ -1730,6 +2348,27 @@
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"has_personas": true,
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"category_raw": "fintech"
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},
|
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+
{
|
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+
"id": "evaair",
|
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"primary_color_hex": "#4b7d6b",
|
|
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|
+
"category": "consumer-tech",
|
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|
+
"visual_theme": "EVA Air is Taiwan’s international airline, created by Evergreen Group founder Chang Yung-Fa in 1989 and flying its first service in 1991. Its public web presence combines a travel-planning utility surface with corporate material about safety, service, and a gl",
|
|
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+
"voice_fingerprint": {
|
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+
"register": "consumer-tech",
|
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"sentence_length": "medium declarative",
|
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
|
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"tone_keywords": [
|
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+
"brand-appropriate"
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+
],
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"antipatterns": [
|
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"off-brand"
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|
+
],
|
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+
"signature_motion": "See §15 Motion.",
|
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|
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"has_personas": true,
|
|
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"category_raw": "consumer-tech"
|
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+
},
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|
{
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|
"id": "expo",
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"primary_color_hex": "#000000",
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@@ -1752,6 +2391,29 @@
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"has_personas": false,
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"category_raw": "developer-tools"
|
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|
},
|
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|
+
{
|
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+
"id": "familymart-tw",
|
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|
+
"primary_color_hex": "#00b347",
|
|
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|
+
"category": "ecommerce",
|
|
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|
+
"visual_theme": "Taiwan FamilyMart (全家便利商店) is a convenience-retail business that began with its first Taipei shop in 1988 and has developed a nationwide store, supply-chain, fresh-food, and digital-service network. Its own corporate history frames the current period as digita",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "ecommerce",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
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"metaphor_density": "low",
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
|
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"tone_keywords": [
|
|
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|
+
"dark",
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+
"dense",
|
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|
+
"flat"
|
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|
+
],
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
2415
|
+
"category_raw": "ecommerce"
|
|
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|
+
},
|
|
1755
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|
{
|
|
1756
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|
"id": "farfetch",
|
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|
"primary_color_hex": "#222222",
|
|
@@ -1889,6 +2551,30 @@
|
|
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1889
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"has_personas": true,
|
|
1890
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|
"category_raw": "saas"
|
|
1891
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|
},
|
|
2554
|
+
{
|
|
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|
+
"id": "fitpet",
|
|
2556
|
+
"primary_color_hex": "#0050ff",
|
|
2557
|
+
"category": "healthcare",
|
|
2558
|
+
"visual_theme": "Fitpet (핏펫) is Korea's pet-healthcare and pet-commerce brand — an at-home health-check kit, a curated product mall, and an animal-hospital booking flow, all under one confident blue. The system spans two surfaces with one identity: a clean, editorial corporate",
|
|
2559
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "healthcare",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
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|
+
"warm",
|
|
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|
+
"dark"
|
|
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|
+
],
|
|
2571
|
+
"antipatterns": [
|
|
2572
|
+
"off-brand"
|
|
2573
|
+
],
|
|
2574
|
+
"signature_motion": "See §15 Motion.",
|
|
2575
|
+
"has_personas": true,
|
|
2576
|
+
"category_raw": "healthcare"
|
|
2577
|
+
},
|
|
1892
2578
|
{
|
|
1893
2579
|
"id": "flex",
|
|
1894
2580
|
"primary_color_hex": "#000000",
|
|
@@ -1974,6 +2660,54 @@
|
|
|
1974
2660
|
"has_personas": false,
|
|
1975
2661
|
"category_raw": "saas"
|
|
1976
2662
|
},
|
|
2663
|
+
{
|
|
2664
|
+
"id": "friendliai",
|
|
2665
|
+
"primary_color_hex": "#2a62db",
|
|
2666
|
+
"category": "ai",
|
|
2667
|
+
"visual_theme": "FriendliAI (프렌들리에이아이) is a Korean AI-infrastructure company whose homepage presents itself as \"The Frontier AI Inference Cloud\" — and the design reads exactly like that positioning: technical, exact, and quietly confident, the visual language of a systems comp",
|
|
2668
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "ai",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"bold",
|
|
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|
+
"dark",
|
|
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|
+
"minimal",
|
|
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|
+
"flat"
|
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
2682
|
+
],
|
|
2683
|
+
"signature_motion": "See §15 Motion.",
|
|
2684
|
+
"has_personas": true,
|
|
2685
|
+
"category_raw": "ai"
|
|
2686
|
+
},
|
|
2687
|
+
{
|
|
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|
+
"id": "frip",
|
|
2689
|
+
"primary_color_hex": "#7a29fa",
|
|
2690
|
+
"category": "consumer-tech",
|
|
2691
|
+
"visual_theme": "Frip (프립) is Korea's self-described \"대한민국 1등 취미여가 탐색 플랫폼\" (No.1 hobby-and-leisure discovery platform) — a marketplace where people book experiences, classes, and social outings. Its web surface reads like a bright, content-dense commerce feed rather than a min",
|
|
2692
|
+
"voice_fingerprint": {
|
|
2693
|
+
"register": "consumer-tech",
|
|
2694
|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
2698
|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
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|
+
"bold",
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|
+
"warm",
|
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|
+
"dark"
|
|
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|
+
],
|
|
2704
|
+
"antipatterns": [
|
|
2705
|
+
"off-brand"
|
|
2706
|
+
],
|
|
2707
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
2709
|
+
"category_raw": "consumer-tech"
|
|
2710
|
+
},
|
|
1977
2711
|
{
|
|
1978
2712
|
"id": "fubon",
|
|
1979
2713
|
"primary_color_hex": "#0093c1",
|
|
@@ -2051,6 +2785,30 @@
|
|
|
2051
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|
"has_personas": true,
|
|
2052
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|
"category_raw": "consumer-tech"
|
|
2053
2787
|
},
|
|
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|
+
{
|
|
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|
+
"id": "furiosaai",
|
|
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|
+
"primary_color_hex": "#e21500",
|
|
2791
|
+
"category": "ai",
|
|
2792
|
+
"visual_theme": "FuriosaAI (퓨리오사AI) is the Seoul-based AI-chip company behind the RNGD inference accelerator, and its site reads like a hardware company that hired a type foundry: industrial, high-contrast, and confident without a single gradient-soaked cliche of the GPU era. ",
|
|
2793
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "ai",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
2797
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
2799
|
+
"tone_keywords": [
|
|
2800
|
+
"bold",
|
|
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|
+
"warm",
|
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2802
|
+
"dark",
|
|
2803
|
+
"dense"
|
|
2804
|
+
],
|
|
2805
|
+
"antipatterns": [
|
|
2806
|
+
"off-brand"
|
|
2807
|
+
],
|
|
2808
|
+
"signature_motion": "See §15 Motion.",
|
|
2809
|
+
"has_personas": true,
|
|
2810
|
+
"category_raw": "ai"
|
|
2811
|
+
},
|
|
2054
2812
|
{
|
|
2055
2813
|
"id": "gangnamunni",
|
|
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2814
|
"primary_color_hex": "#d54300",
|
|
@@ -2080,6 +2838,30 @@
|
|
|
2080
2838
|
"has_personas": true,
|
|
2081
2839
|
"category_raw": "Healthcare / Cosmetic-Procedure Discovery"
|
|
2082
2840
|
},
|
|
2841
|
+
{
|
|
2842
|
+
"id": "gaudiolab",
|
|
2843
|
+
"primary_color_hex": "#00b7ff",
|
|
2844
|
+
"category": "ai",
|
|
2845
|
+
"visual_theme": "Gaudio Lab (가우디오랩) is a Korean AI-audio technology company, and its website reads like a research lab that learned restraint from consumer product design. The canvas is almost entirely pure white (`#ffffff`), sectioned by wide bands of full-bleed video and nea",
|
|
2846
|
+
"voice_fingerprint": {
|
|
2847
|
+
"register": "ai",
|
|
2848
|
+
"sentence_length": "medium declarative",
|
|
2849
|
+
"metaphor_density": "low",
|
|
2850
|
+
"vocabulary_register": "brand-appropriate"
|
|
2851
|
+
},
|
|
2852
|
+
"tone_keywords": [
|
|
2853
|
+
"clean",
|
|
2854
|
+
"dark",
|
|
2855
|
+
"flat",
|
|
2856
|
+
"trustworthy"
|
|
2857
|
+
],
|
|
2858
|
+
"antipatterns": [
|
|
2859
|
+
"off-brand"
|
|
2860
|
+
],
|
|
2861
|
+
"signature_motion": "See §15 Motion.",
|
|
2862
|
+
"has_personas": true,
|
|
2863
|
+
"category_raw": "ai"
|
|
2864
|
+
},
|
|
2083
2865
|
{
|
|
2084
2866
|
"id": "gaudiy",
|
|
2085
2867
|
"primary_color_hex": "#050505",
|
|
@@ -2298,6 +3080,30 @@
|
|
|
2298
3080
|
"has_personas": true,
|
|
2299
3081
|
"category_raw": "consumer-tech"
|
|
2300
3082
|
},
|
|
3083
|
+
{
|
|
3084
|
+
"id": "goorm",
|
|
3085
|
+
"primary_color_hex": "#2a72e5",
|
|
3086
|
+
"category": "education",
|
|
3087
|
+
"visual_theme": "goorm (구름, \"cloud\" in Korean) is Korea's developer-experience company — a cloud IDE, an AI-education platform, and a coding-test suite — and its surfaces read like calm, engineered software documentation rather than a hard-sell SaaS pitch. The canvas is pure w",
|
|
3088
|
+
"voice_fingerprint": {
|
|
3089
|
+
"register": "education",
|
|
3090
|
+
"sentence_length": "medium declarative",
|
|
3091
|
+
"metaphor_density": "low",
|
|
3092
|
+
"vocabulary_register": "brand-appropriate"
|
|
3093
|
+
},
|
|
3094
|
+
"tone_keywords": [
|
|
3095
|
+
"bold",
|
|
3096
|
+
"warm",
|
|
3097
|
+
"dark",
|
|
3098
|
+
"dense"
|
|
3099
|
+
],
|
|
3100
|
+
"antipatterns": [
|
|
3101
|
+
"off-brand"
|
|
3102
|
+
],
|
|
3103
|
+
"signature_motion": "See §15 Motion.",
|
|
3104
|
+
"has_personas": true,
|
|
3105
|
+
"category_raw": "education"
|
|
3106
|
+
},
|
|
2301
3107
|
{
|
|
2302
3108
|
"id": "govuk",
|
|
2303
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"primary_color_hex": "#1d70b8",
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@@ -2322,6 +3128,30 @@
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"has_personas": true,
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"category_raw": "government"
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},
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+
{
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"id": "greencar",
|
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"primary_color_hex": "#00c88c",
|
|
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|
+
"category": "automotive",
|
|
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+
"visual_theme": "Greencar (그린카) is Korea's pioneer car-sharing service — now a Lotte Rental brand — and its official site reads like a calm, editorial corporate-mobility surface rather than a transactional booking app. The canvas is pure white (`#ffffff`) broken by full-bleed ",
|
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+
"voice_fingerprint": {
|
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"register": "automotive",
|
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"sentence_length": "medium declarative",
|
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
|
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"clean",
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"dark",
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"dense",
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"flat"
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+
],
|
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"antipatterns": [
|
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|
+
"off-brand"
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+
],
|
|
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+
"signature_motion": "See §15 Motion.",
|
|
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+
"has_personas": true,
|
|
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+
"category_raw": "automotive"
|
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+
},
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{
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"id": "greenvines",
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"primary_color_hex": "#002d18",
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@@ -2400,6 +3230,30 @@
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"has_personas": true,
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"category_raw": "live commerce / mobile shopping"
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},
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+
{
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"id": "hackle",
|
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"primary_color_hex": "#0065ff",
|
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+
"category": "developer-tools",
|
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+
"visual_theme": "Hackle (핵클) is a Korean developer-and-growth platform — an \"올인원 AI 그로스 플랫폼\" (all-in-one AI growth platform) bundling A/B testing, feature flags, CRM marketing, and product analytics into one dashboard. Its marketing surface reads like a confident, clean SaaS c",
|
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+
"voice_fingerprint": {
|
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+
"register": "developer-tools",
|
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
|
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"clean",
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"bold",
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"warm",
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"dark"
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+
],
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"antipatterns": [
|
|
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+
"off-brand"
|
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|
+
],
|
|
3253
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
3255
|
+
"category_raw": "developer-tools"
|
|
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|
+
},
|
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|
{
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|
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|
"id": "hahow",
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|
"primary_color_hex": "#00CCB4",
|
|
@@ -2523,15 +3377,39 @@
|
|
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|
"category_raw": "productivity"
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|
},
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|
{
|
|
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-
"id": "
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-
"primary_color_hex": "#
|
|
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-
"category": "
|
|
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|
-
"visual_theme": "
|
|
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|
+
"id": "heydealer",
|
|
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|
+
"primary_color_hex": "#396eff",
|
|
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|
+
"category": "consumer-tech",
|
|
3383
|
+
"visual_theme": "Heydealer (헤이딜러) is Korea's app-first used-car platform — a reverse-auction sell-my-car service and certified buy-a-car marketplace operated by PRND — and its web surface reads like a fast, engineered product tool rather than a glossy automotive brochure. The ",
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"voice_fingerprint": {
|
|
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|
-
"register": "
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-
"sentence_length": "
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-
"metaphor_density": "
|
|
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|
-
"vocabulary_register": "
|
|
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|
+
"register": "consumer-tech",
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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+
"tone_keywords": [
|
|
3391
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+
"bold",
|
|
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|
+
"dark",
|
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|
+
"dense",
|
|
3394
|
+
"flat"
|
|
3395
|
+
],
|
|
3396
|
+
"antipatterns": [
|
|
3397
|
+
"off-brand"
|
|
3398
|
+
],
|
|
3399
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
3401
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
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|
+
{
|
|
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|
+
"id": "hogangnono",
|
|
3405
|
+
"primary_color_hex": "#584de4",
|
|
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|
+
"category": "Consumer Tech",
|
|
3407
|
+
"visual_theme": "map-first data transparency — bold indigo on white, minimal decoration, data-dense split-panel layout",
|
|
3408
|
+
"voice_fingerprint": {
|
|
3409
|
+
"register": "direct and factual, Korean consumer-protective tone",
|
|
3410
|
+
"sentence_length": "short to medium — action-oriented labels, no marketing prose",
|
|
3411
|
+
"metaphor_density": "very low — data speaks for itself",
|
|
3412
|
+
"vocabulary_register": "plain Korean; avoids real-estate jargon; explains technical terms inline"
|
|
2535
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|
},
|
|
2536
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|
"tone_keywords": [
|
|
2537
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|
"transparent",
|
|
@@ -2601,6 +3479,54 @@
|
|
|
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|
"has_personas": true,
|
|
2602
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|
"category_raw": "marketing"
|
|
2603
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "humanscape",
|
|
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|
+
"primary_color_hex": "#00adf7",
|
|
3485
|
+
"category": "healthcare",
|
|
3486
|
+
"visual_theme": "Humanscape (휴먼스케이프) is the Korean healthcare-data company behind RareNote (레어노트), and its current corporate site — now presented under the LifeX brand at `humanscape.io` (which resolves to `lifex.io`) — reads like a scientific white paper turned into a product",
|
|
3487
|
+
"voice_fingerprint": {
|
|
3488
|
+
"register": "healthcare",
|
|
3489
|
+
"sentence_length": "medium declarative",
|
|
3490
|
+
"metaphor_density": "low",
|
|
3491
|
+
"vocabulary_register": "brand-appropriate"
|
|
3492
|
+
},
|
|
3493
|
+
"tone_keywords": [
|
|
3494
|
+
"bold",
|
|
3495
|
+
"warm",
|
|
3496
|
+
"dark",
|
|
3497
|
+
"minimal"
|
|
3498
|
+
],
|
|
3499
|
+
"antipatterns": [
|
|
3500
|
+
"off-brand"
|
|
3501
|
+
],
|
|
3502
|
+
"signature_motion": "See §15 Motion.",
|
|
3503
|
+
"has_personas": true,
|
|
3504
|
+
"category_raw": "healthcare"
|
|
3505
|
+
},
|
|
3506
|
+
{
|
|
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|
+
"id": "hwahae",
|
|
3508
|
+
"primary_color_hex": "#00d5ce",
|
|
3509
|
+
"category": "consumer-tech",
|
|
3510
|
+
"visual_theme": "Hwahae (화해) is Korea's dominant cosmetics-review and ingredient-analysis platform, and its product web reads like a clean, content-dense beauty index rather than a glossy brand microsite. The canvas is a soft neutral grey (`#f7f7f7`) layered over pure white (`",
|
|
3511
|
+
"voice_fingerprint": {
|
|
3512
|
+
"register": "consumer-tech",
|
|
3513
|
+
"sentence_length": "medium declarative",
|
|
3514
|
+
"metaphor_density": "low",
|
|
3515
|
+
"vocabulary_register": "brand-appropriate"
|
|
3516
|
+
},
|
|
3517
|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
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|
+
"dark",
|
|
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|
+
"minimal"
|
|
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|
+
],
|
|
3523
|
+
"antipatterns": [
|
|
3524
|
+
"off-brand"
|
|
3525
|
+
],
|
|
3526
|
+
"signature_motion": "See §15 Motion.",
|
|
3527
|
+
"has_personas": true,
|
|
3528
|
+
"category_raw": "consumer-tech"
|
|
3529
|
+
},
|
|
2604
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|
{
|
|
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3531
|
"id": "hyperconnect",
|
|
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|
"primary_color_hex": "#00dd99",
|
|
@@ -2753,6 +3679,54 @@
|
|
|
2753
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|
"has_personas": true,
|
|
2754
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|
"category_raw": "consumer-tech"
|
|
2755
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "idus",
|
|
3684
|
+
"primary_color_hex": "#ef7014",
|
|
3685
|
+
"category": "ecommerce",
|
|
3686
|
+
"visual_theme": "idus (아이디어스), operated by Backpackr, is Korea's largest handmade-goods marketplace — a place where independent 작가 (makers) sell handcrafted rings, ceramics, candles, baked goods and classes. Its web surface reads like a warm, high-density Korean commerce app r",
|
|
3687
|
+
"voice_fingerprint": {
|
|
3688
|
+
"register": "ecommerce",
|
|
3689
|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
3691
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
3693
|
+
"tone_keywords": [
|
|
3694
|
+
"bold",
|
|
3695
|
+
"warm",
|
|
3696
|
+
"dark",
|
|
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|
+
"minimal"
|
|
3698
|
+
],
|
|
3699
|
+
"antipatterns": [
|
|
3700
|
+
"off-brand"
|
|
3701
|
+
],
|
|
3702
|
+
"signature_motion": "See §15 Motion.",
|
|
3703
|
+
"has_personas": true,
|
|
3704
|
+
"category_raw": "ecommerce"
|
|
3705
|
+
},
|
|
3706
|
+
{
|
|
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|
+
"id": "igaworks",
|
|
3708
|
+
"primary_color_hex": "#1a1d23",
|
|
3709
|
+
"category": "marketing",
|
|
3710
|
+
"visual_theme": "IGAWorks (아이지에이웍스) is Korea's data-and-AI marketing company, and its corporate site reads exactly like the tagline stamped across the hero: *\"Built on Data. Driven by AI.\"* The aesthetic is confident monochrome — a pure white canvas (`#ffffff`) carrying near-b",
|
|
3711
|
+
"voice_fingerprint": {
|
|
3712
|
+
"register": "marketing",
|
|
3713
|
+
"sentence_length": "medium declarative",
|
|
3714
|
+
"metaphor_density": "low",
|
|
3715
|
+
"vocabulary_register": "brand-appropriate"
|
|
3716
|
+
},
|
|
3717
|
+
"tone_keywords": [
|
|
3718
|
+
"clean",
|
|
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|
+
"warm",
|
|
3720
|
+
"dark",
|
|
3721
|
+
"dense"
|
|
3722
|
+
],
|
|
3723
|
+
"antipatterns": [
|
|
3724
|
+
"off-brand"
|
|
3725
|
+
],
|
|
3726
|
+
"signature_motion": "See §15 Motion.",
|
|
3727
|
+
"has_personas": true,
|
|
3728
|
+
"category_raw": "marketing"
|
|
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|
+
},
|
|
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|
{
|
|
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|
"id": "iicombined",
|
|
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|
"primary_color_hex": "#111111",
|
|
@@ -2882,6 +3856,30 @@
|
|
|
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|
"has_personas": false,
|
|
2883
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|
"category_raw": "customer service / AI helpdesk SaaS"
|
|
2884
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "intuit",
|
|
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|
+
"primary_color_hex": "#0d333f",
|
|
3862
|
+
"category": "fintech",
|
|
3863
|
+
"visual_theme": "QuickBooks is Intuit’s small-business financial-management product and brand program: the official hub describes its job as helping teams craft experiences that champion small businesses, while Intuit situates QuickBooks inside a broader financial-technology p",
|
|
3864
|
+
"voice_fingerprint": {
|
|
3865
|
+
"register": "fintech",
|
|
3866
|
+
"sentence_length": "medium declarative",
|
|
3867
|
+
"metaphor_density": "low",
|
|
3868
|
+
"vocabulary_register": "brand-appropriate"
|
|
3869
|
+
},
|
|
3870
|
+
"tone_keywords": [
|
|
3871
|
+
"dark",
|
|
3872
|
+
"playful",
|
|
3873
|
+
"flat",
|
|
3874
|
+
"modern"
|
|
3875
|
+
],
|
|
3876
|
+
"antipatterns": [
|
|
3877
|
+
"off-brand"
|
|
3878
|
+
],
|
|
3879
|
+
"signature_motion": "See §15 Motion.",
|
|
3880
|
+
"has_personas": true,
|
|
3881
|
+
"category_raw": "fintech"
|
|
3882
|
+
},
|
|
2885
3883
|
{
|
|
2886
3884
|
"id": "ipassmoney",
|
|
2887
3885
|
"primary_color_hex": "#53b232",
|
|
@@ -2987,6 +3985,30 @@
|
|
|
2987
3985
|
"has_personas": true,
|
|
2988
3986
|
"category_raw": "employment portal / HR tech platform"
|
|
2989
3987
|
},
|
|
3988
|
+
{
|
|
3989
|
+
"id": "jobplanet",
|
|
3990
|
+
"primary_color_hex": "#00c362",
|
|
3991
|
+
"category": "saas",
|
|
3992
|
+
"visual_theme": "Jobplanet (잡플래닛) is Korea's leading company-review and recruitment platform — the domestic answer to Glassdoor — and its interface reads like a bright, data-dense information utility rather than a glossy marketing site. The canvas alternates pure white (`#ffff",
|
|
3993
|
+
"voice_fingerprint": {
|
|
3994
|
+
"register": "saas",
|
|
3995
|
+
"sentence_length": "medium declarative",
|
|
3996
|
+
"metaphor_density": "low",
|
|
3997
|
+
"vocabulary_register": "brand-appropriate"
|
|
3998
|
+
},
|
|
3999
|
+
"tone_keywords": [
|
|
4000
|
+
"clean",
|
|
4001
|
+
"warm",
|
|
4002
|
+
"dark",
|
|
4003
|
+
"dense"
|
|
4004
|
+
],
|
|
4005
|
+
"antipatterns": [
|
|
4006
|
+
"off-brand"
|
|
4007
|
+
],
|
|
4008
|
+
"signature_motion": "See §15 Motion.",
|
|
4009
|
+
"has_personas": true,
|
|
4010
|
+
"category_raw": "saas"
|
|
4011
|
+
},
|
|
2990
4012
|
{
|
|
2991
4013
|
"id": "jumpit",
|
|
2992
4014
|
"primary_color_hex": "#00DD6D",
|
|
@@ -3052,6 +4074,28 @@
|
|
|
3052
4074
|
"has_personas": true,
|
|
3053
4075
|
"category_raw": "internet-only bank"
|
|
3054
4076
|
},
|
|
4077
|
+
{
|
|
4078
|
+
"id": "kakaogames",
|
|
4079
|
+
"primary_color_hex": "#000000",
|
|
4080
|
+
"category": "consumer-tech",
|
|
4081
|
+
"visual_theme": "카카오게임즈 is a Korean publisher and developer that operates mobile, PC online, and console games across casual, subculture, and hardcore MMORPG genres. Founded in Korea in 2016, the company’s current official account describes a global studio-and-partnership mode",
|
|
4082
|
+
"voice_fingerprint": {
|
|
4083
|
+
"register": "consumer-tech",
|
|
4084
|
+
"sentence_length": "medium declarative",
|
|
4085
|
+
"metaphor_density": "low",
|
|
4086
|
+
"vocabulary_register": "brand-appropriate"
|
|
4087
|
+
},
|
|
4088
|
+
"tone_keywords": [
|
|
4089
|
+
"dark",
|
|
4090
|
+
"editorial"
|
|
4091
|
+
],
|
|
4092
|
+
"antipatterns": [
|
|
4093
|
+
"off-brand"
|
|
4094
|
+
],
|
|
4095
|
+
"signature_motion": "See §15 Motion.",
|
|
4096
|
+
"has_personas": true,
|
|
4097
|
+
"category_raw": "consumer-tech"
|
|
4098
|
+
},
|
|
3055
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|
{
|
|
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4100
|
"id": "kakaopage",
|
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|
"primary_color_hex": "#ffd618",
|
|
@@ -3157,6 +4201,30 @@
|
|
|
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4201
|
"has_personas": false,
|
|
3158
4202
|
"category_raw": "consumer / hyperlocal marketplace"
|
|
3159
4203
|
},
|
|
4204
|
+
{
|
|
4205
|
+
"id": "kb-kookmin",
|
|
4206
|
+
"primary_color_hex": "#ffcc00",
|
|
4207
|
+
"category": "fintech",
|
|
4208
|
+
"visual_theme": "KB국민은행 is a Korean retail and business bank whose public web presence carries a long institutional role into everyday digital banking. KB Financial Group’s history traces the bank’s modern formation to the Kookmin Bank and Housing & Commercial Bank merger, whi",
|
|
4209
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
4212
|
+
"metaphor_density": "low",
|
|
4213
|
+
"vocabulary_register": "brand-appropriate"
|
|
4214
|
+
},
|
|
4215
|
+
"tone_keywords": [
|
|
4216
|
+
"dark",
|
|
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|
+
"dense",
|
|
4218
|
+
"friendly",
|
|
4219
|
+
"modern"
|
|
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|
+
],
|
|
4221
|
+
"antipatterns": [
|
|
4222
|
+
"off-brand"
|
|
4223
|
+
],
|
|
4224
|
+
"signature_motion": "See §15 Motion.",
|
|
4225
|
+
"has_personas": true,
|
|
4226
|
+
"category_raw": "fintech"
|
|
4227
|
+
},
|
|
3160
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|
{
|
|
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4229
|
"id": "kbank",
|
|
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4230
|
"primary_color_hex": "#0046ff",
|
|
@@ -3194,6 +4262,30 @@
|
|
|
3194
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|
"has_personas": true,
|
|
3195
4263
|
"category_raw": "fintech"
|
|
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4264
|
},
|
|
4265
|
+
{
|
|
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|
+
"id": "kcd",
|
|
4267
|
+
"primary_color_hex": "#2d91ff",
|
|
4268
|
+
"category": "fintech",
|
|
4269
|
+
"visual_theme": "Korea Credit Data (한국신용데이터) is the SME-fintech company behind 캐시노트 (CashNote), Korea's most widely used business-management platform for small-business owners (사장님), and its surfaces read like calm, data-grade financial software rather than a loud consumer app",
|
|
4270
|
+
"voice_fingerprint": {
|
|
4271
|
+
"register": "fintech",
|
|
4272
|
+
"sentence_length": "medium declarative",
|
|
4273
|
+
"metaphor_density": "low",
|
|
4274
|
+
"vocabulary_register": "brand-appropriate"
|
|
4275
|
+
},
|
|
4276
|
+
"tone_keywords": [
|
|
4277
|
+
"bold",
|
|
4278
|
+
"warm",
|
|
4279
|
+
"dark",
|
|
4280
|
+
"dense"
|
|
4281
|
+
],
|
|
4282
|
+
"antipatterns": [
|
|
4283
|
+
"off-brand"
|
|
4284
|
+
],
|
|
4285
|
+
"signature_motion": "See §15 Motion.",
|
|
4286
|
+
"has_personas": true,
|
|
4287
|
+
"category_raw": "fintech"
|
|
4288
|
+
},
|
|
3197
4289
|
{
|
|
3198
4290
|
"id": "kdan",
|
|
3199
4291
|
"primary_color_hex": "#00DC87",
|
|
@@ -3481,45 +4573,93 @@
|
|
|
3481
4573
|
"category_raw": "premium grocery / dawn delivery"
|
|
3482
4574
|
},
|
|
3483
4575
|
{
|
|
3484
|
-
"id": "
|
|
3485
|
-
"primary_color_hex": "#
|
|
3486
|
-
"category": "
|
|
3487
|
-
"visual_theme": "
|
|
4576
|
+
"id": "kyobobook",
|
|
4577
|
+
"primary_color_hex": "#5055b1",
|
|
4578
|
+
"category": "ecommerce",
|
|
4579
|
+
"visual_theme": "Kyobo Book Centre (교보문고) is Korea's largest and oldest book retailer, and its digital storefront reads exactly like its physical flagship: a calm, content-first reading room where the merchandise — books — does the talking. The interface is built on a near-inv",
|
|
3488
4580
|
"voice_fingerprint": {
|
|
3489
|
-
"register": "
|
|
3490
|
-
"sentence_length": "
|
|
3491
|
-
"metaphor_density": "low
|
|
3492
|
-
"vocabulary_register": "
|
|
4581
|
+
"register": "ecommerce",
|
|
4582
|
+
"sentence_length": "medium declarative",
|
|
4583
|
+
"metaphor_density": "low",
|
|
4584
|
+
"vocabulary_register": "brand-appropriate"
|
|
3493
4585
|
},
|
|
3494
4586
|
"tone_keywords": [
|
|
3495
|
-
"
|
|
4587
|
+
"bold",
|
|
3496
4588
|
"warm",
|
|
3497
|
-
"
|
|
3498
|
-
"
|
|
3499
|
-
"inclusive"
|
|
4589
|
+
"dark",
|
|
4590
|
+
"dense"
|
|
3500
4591
|
],
|
|
3501
4592
|
"antipatterns": [
|
|
3502
|
-
"
|
|
3503
|
-
"generic 'Popular' as primary discovery",
|
|
3504
|
-
"hardcoded hex in themed components",
|
|
3505
|
-
"border-radius values outside 4px/8px/50% system",
|
|
3506
|
-
"font-weight above 700"
|
|
4593
|
+
"off-brand"
|
|
3507
4594
|
],
|
|
3508
|
-
"signature_motion": "
|
|
4595
|
+
"signature_motion": "See §15 Motion.",
|
|
3509
4596
|
"has_personas": true,
|
|
3510
|
-
"category_raw": "
|
|
4597
|
+
"category_raw": "ecommerce"
|
|
3511
4598
|
},
|
|
3512
4599
|
{
|
|
3513
|
-
"id": "
|
|
3514
|
-
"primary_color_hex": "#
|
|
3515
|
-
"category": "
|
|
3516
|
-
"visual_theme": "
|
|
3517
|
-
"voice_fingerprint":
|
|
3518
|
-
|
|
3519
|
-
"
|
|
3520
|
-
"
|
|
3521
|
-
"
|
|
3522
|
-
|
|
4600
|
+
"id": "lablup",
|
|
4601
|
+
"primary_color_hex": "#28ab6c",
|
|
4602
|
+
"category": "backend-devops",
|
|
4603
|
+
"visual_theme": "Lablup (래블업) is the Korean AI-infrastructure company behind Backend.AI, and its homepage reads like a piece of confident systems software given a calm editorial skin — \"Make AI infrastructure accessible\" stated plainly, with no hype chrome. The defining move i",
|
|
4604
|
+
"voice_fingerprint": {
|
|
4605
|
+
"register": "backend-devops",
|
|
4606
|
+
"sentence_length": "medium declarative",
|
|
4607
|
+
"metaphor_density": "low",
|
|
4608
|
+
"vocabulary_register": "brand-appropriate"
|
|
4609
|
+
},
|
|
4610
|
+
"tone_keywords": [
|
|
4611
|
+
"bold",
|
|
4612
|
+
"dark",
|
|
4613
|
+
"dense",
|
|
4614
|
+
"flat"
|
|
4615
|
+
],
|
|
4616
|
+
"antipatterns": [
|
|
4617
|
+
"off-brand"
|
|
4618
|
+
],
|
|
4619
|
+
"signature_motion": "See §15 Motion.",
|
|
4620
|
+
"has_personas": true,
|
|
4621
|
+
"category_raw": "backend-devops"
|
|
4622
|
+
},
|
|
4623
|
+
{
|
|
4624
|
+
"id": "laftel",
|
|
4625
|
+
"primary_color_hex": "#816BFF",
|
|
4626
|
+
"category": "consumer-tech",
|
|
4627
|
+
"visual_theme": "dark-first streaming UI with saturated violet accent; dual-mode light/dark; thumbnail-heavy grid layout; anime-entertainment aesthetic",
|
|
4628
|
+
"voice_fingerprint": {
|
|
4629
|
+
"register": "fan-to-fan (덕후 voice), warm-direct, quietly authoritative",
|
|
4630
|
+
"sentence_length": "short and punchy; one idea per sentence",
|
|
4631
|
+
"metaphor_density": "low — brand relies on concrete anime-world vocabulary rather than abstract metaphors",
|
|
4632
|
+
"vocabulary_register": "K-anime vernacular mixed with plain Korean; avoids corporate formality"
|
|
4633
|
+
},
|
|
4634
|
+
"tone_keywords": [
|
|
4635
|
+
"fan-fluent",
|
|
4636
|
+
"warm",
|
|
4637
|
+
"direct",
|
|
4638
|
+
"authoritative",
|
|
4639
|
+
"inclusive"
|
|
4640
|
+
],
|
|
4641
|
+
"antipatterns": [
|
|
4642
|
+
"corporate broadcast tone",
|
|
4643
|
+
"generic 'Popular' as primary discovery",
|
|
4644
|
+
"hardcoded hex in themed components",
|
|
4645
|
+
"border-radius values outside 4px/8px/50% system",
|
|
4646
|
+
"font-weight above 700"
|
|
4647
|
+
],
|
|
4648
|
+
"signature_motion": "0.2s ease for overlays/toasts; 0.4s ease for colour transitions; 1.5s linear skeleton shimmer; 1.4s ease-in-out spinner",
|
|
4649
|
+
"has_personas": true,
|
|
4650
|
+
"category_raw": "consumer-tech"
|
|
4651
|
+
},
|
|
4652
|
+
{
|
|
4653
|
+
"id": "lamborghini",
|
|
4654
|
+
"primary_color_hex": "#FFC000",
|
|
4655
|
+
"category": "Automotive",
|
|
4656
|
+
"visual_theme": "Cathedral of darkness: pure black canvas, LamboType uppercase at extreme scales, gold-only accent, 0px radii, surface-layer depth.",
|
|
4657
|
+
"voice_fingerprint": null,
|
|
4658
|
+
"tone_keywords": [
|
|
4659
|
+
"luxurious",
|
|
4660
|
+
"bold",
|
|
4661
|
+
"premium",
|
|
4662
|
+
"serious",
|
|
3523
4663
|
"brutalist"
|
|
3524
4664
|
],
|
|
3525
4665
|
"antipatterns": [
|
|
@@ -3581,6 +4721,30 @@
|
|
|
3581
4721
|
"has_personas": true,
|
|
3582
4722
|
"category_raw": "fintech"
|
|
3583
4723
|
},
|
|
4724
|
+
{
|
|
4725
|
+
"id": "lemonbase",
|
|
4726
|
+
"primary_color_hex": "#328af6",
|
|
4727
|
+
"category": "saas",
|
|
4728
|
+
"visual_theme": "Lemonbase (레몬베이스) is a Korean HR SaaS for performance management — evaluation, goals/OKR, 1:1s, and engagement surveys — and its marketing site reads like a calm, confident enterprise product rather than a noisy growth-hack landing page. The canvas is pure whi",
|
|
4729
|
+
"voice_fingerprint": {
|
|
4730
|
+
"register": "saas",
|
|
4731
|
+
"sentence_length": "medium declarative",
|
|
4732
|
+
"metaphor_density": "low",
|
|
4733
|
+
"vocabulary_register": "brand-appropriate"
|
|
4734
|
+
},
|
|
4735
|
+
"tone_keywords": [
|
|
4736
|
+
"bold",
|
|
4737
|
+
"warm",
|
|
4738
|
+
"dark",
|
|
4739
|
+
"dense"
|
|
4740
|
+
],
|
|
4741
|
+
"antipatterns": [
|
|
4742
|
+
"off-brand"
|
|
4743
|
+
],
|
|
4744
|
+
"signature_motion": "See §15 Motion.",
|
|
4745
|
+
"has_personas": true,
|
|
4746
|
+
"category_raw": "saas"
|
|
4747
|
+
},
|
|
3584
4748
|
{
|
|
3585
4749
|
"id": "lezhin",
|
|
3586
4750
|
"primary_color_hex": "#eb0014",
|
|
@@ -3609,6 +4773,51 @@
|
|
|
3609
4773
|
"has_personas": true,
|
|
3610
4774
|
"category_raw": "consumer-tech"
|
|
3611
4775
|
},
|
|
4776
|
+
{
|
|
4777
|
+
"id": "lguplus",
|
|
4778
|
+
"primary_color_hex": "#e6007e",
|
|
4779
|
+
"category": "consumer-tech",
|
|
4780
|
+
"visual_theme": "LG유플러스 is a Korean telecommunications and consumer-technology company, established in 1996, with public services for mobile, home internet and IPTV, smart home, and people-centred AI as well as enterprise offerings. Its recognizable public expression combines ",
|
|
4781
|
+
"voice_fingerprint": {
|
|
4782
|
+
"register": "consumer-tech",
|
|
4783
|
+
"sentence_length": "medium declarative",
|
|
4784
|
+
"metaphor_density": "low",
|
|
4785
|
+
"vocabulary_register": "brand-appropriate"
|
|
4786
|
+
},
|
|
4787
|
+
"tone_keywords": [
|
|
4788
|
+
"brand-appropriate"
|
|
4789
|
+
],
|
|
4790
|
+
"antipatterns": [
|
|
4791
|
+
"off-brand"
|
|
4792
|
+
],
|
|
4793
|
+
"signature_motion": "See §15 Motion.",
|
|
4794
|
+
"has_personas": true,
|
|
4795
|
+
"category_raw": "consumer-tech"
|
|
4796
|
+
},
|
|
4797
|
+
{
|
|
4798
|
+
"id": "likelion",
|
|
4799
|
+
"primary_color_hex": "#ff6000",
|
|
4800
|
+
"category": "education",
|
|
4801
|
+
"visual_theme": "LikeLion (멋쟁이사자처럼) is Korea's largest coding-education organization — university clubs turned national bootcamp operator (K-Digital Training, 국비지원 courses, AI education, enterprise training) — and its design reads exactly like that mission: energetic, approach",
|
|
4802
|
+
"voice_fingerprint": {
|
|
4803
|
+
"register": "education",
|
|
4804
|
+
"sentence_length": "medium declarative",
|
|
4805
|
+
"metaphor_density": "low",
|
|
4806
|
+
"vocabulary_register": "brand-appropriate"
|
|
4807
|
+
},
|
|
4808
|
+
"tone_keywords": [
|
|
4809
|
+
"bold",
|
|
4810
|
+
"warm",
|
|
4811
|
+
"dark",
|
|
4812
|
+
"dense"
|
|
4813
|
+
],
|
|
4814
|
+
"antipatterns": [
|
|
4815
|
+
"off-brand"
|
|
4816
|
+
],
|
|
4817
|
+
"signature_motion": "See §15 Motion.",
|
|
4818
|
+
"has_personas": true,
|
|
4819
|
+
"category_raw": "education"
|
|
4820
|
+
},
|
|
3612
4821
|
{
|
|
3613
4822
|
"id": "line",
|
|
3614
4823
|
"primary_color_hex": "#07b53b",
|
|
@@ -3712,6 +4921,28 @@
|
|
|
3712
4921
|
"has_personas": false,
|
|
3713
4922
|
"category_raw": "async video messaging / productivity SaaS"
|
|
3714
4923
|
},
|
|
4924
|
+
{
|
|
4925
|
+
"id": "lotteon",
|
|
4926
|
+
"primary_color_hex": "#000000",
|
|
4927
|
+
"category": "ecommerce",
|
|
4928
|
+
"visual_theme": "롯데ON은 롯데 계열 상품과 오픈마켓 상품을 한 곳에서 검색·구매하도록 만든 통합 이커머스 플랫폼이며, 백화점·그로서리·전자제품·브랜드 상품을 발견하는 흐름을 함께 다룬다. 공식 기업 소개는 1996년 롯데닷컴에서 시작한 온라인 종합쇼핑의 계보와 2020년 4월 롯데ON 출범을 연결하고, 현재 서비스는 오프라인 유통 인프라와 온라인 경험을 결합한 쇼핑을 지향한다. 그 결과로 보이는 화면의 인상은 과장된 브랜드 색보다 상품·카테고리·혜택을 빠르게 읽게 하는 흰 바",
|
|
4929
|
+
"voice_fingerprint": {
|
|
4930
|
+
"register": "ecommerce",
|
|
4931
|
+
"sentence_length": "medium declarative",
|
|
4932
|
+
"metaphor_density": "low",
|
|
4933
|
+
"vocabulary_register": "brand-appropriate"
|
|
4934
|
+
},
|
|
4935
|
+
"tone_keywords": [
|
|
4936
|
+
"dense",
|
|
4937
|
+
"flat"
|
|
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],
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"antipatterns": [
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"off-brand"
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],
|
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
|
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"category_raw": "ecommerce"
|
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},
|
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{
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"id": "lovable",
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"primary_color_hex": "#1c1c1c",
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@@ -3794,6 +5025,30 @@
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"has_personas": true,
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"category_raw": "marketing"
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},
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{
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"id": "makinarocks",
|
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"primary_color_hex": "#2b2b3b",
|
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+
"category": "ai",
|
|
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+
"visual_theme": "MakinaRocks (마키나락스) is Korea's industrial-AI (\"Physical AI\") company, and its website reads like an engineering instrument panel rendered with editorial restraint — confident, almost monochrome, and built to signal precision rather than consumer flash. The can",
|
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"voice_fingerprint": {
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"register": "ai",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
|
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
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"category_raw": "ai"
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},
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{
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"id": "mastercard",
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"primary_color_hex": "#EB001B",
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@@ -3820,6 +5075,75 @@
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"has_personas": true,
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"category_raw": "fintech"
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "maum-ai",
|
|
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|
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"primary_color_hex": "#4262ff",
|
|
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|
+
"category": "ai",
|
|
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|
+
"visual_theme": "maum.ai (마음AI, formerly MindsLab / 마인즈랩) presents itself as a \"Physical AI\" platform, and its homepage carries the calm, engineered confidence of a deep-tech company that ships real hardware and models rather than a consumer app chasing delight. The canvas is ",
|
|
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|
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"voice_fingerprint": {
|
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|
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"register": "ai",
|
|
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|
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"sentence_length": "medium declarative",
|
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
|
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"warm",
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"dark",
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"dense",
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"flat"
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],
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"antipatterns": [
|
|
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|
+
"off-brand"
|
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
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|
+
"category_raw": "ai"
|
|
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|
+
},
|
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|
+
{
|
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|
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"id": "medibloc",
|
|
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|
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"primary_color_hex": "#0066ff",
|
|
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|
+
"category": "healthcare",
|
|
5106
|
+
"visual_theme": "MediBloc (메디블록) is the Korean healthcare-data company behind Dr.Palette (닥터팔레트), a web-based cloud EMR for clinics, and the Panacea blockchain that lets patients own their own medical records. Its corporate surface reads as a confident, engineering-led health-",
|
|
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|
+
"voice_fingerprint": {
|
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|
+
"register": "healthcare",
|
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|
+
"sentence_length": "medium declarative",
|
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|
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"metaphor_density": "low",
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|
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"vocabulary_register": "brand-appropriate"
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|
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},
|
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"tone_keywords": [
|
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"bold",
|
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|
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"warm",
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|
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"dark",
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|
+
"minimal"
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|
+
],
|
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|
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"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
5123
|
+
"has_personas": true,
|
|
5124
|
+
"category_raw": "healthcare"
|
|
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|
+
},
|
|
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|
+
{
|
|
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|
+
"id": "megabox",
|
|
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|
+
"primary_color_hex": "#503396",
|
|
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|
+
"category": "consumer-tech",
|
|
5130
|
+
"visual_theme": "메가박스는 영화 상영을 중심에 두면서도 사람들이 이야기를 만나고, 함께 놀고, 경험을 공유하는 공간을 표방하는 한국의 멀티플렉스 브랜드다. 회사의 공식 연혁은 2000년 코엑스점을 출발점으로 삼고, 2011년 씨너스와의 합병을 거쳐 더 좋은 영화관을 향한 확장을 설명한다. 현재의 브랜드 표현은 2017년에 공개한 Life Theater BI에서 분명해진다. 일곱 개의 황금비율 박스와 보라 계열 인디고는 공간과 창의적 콘텐츠를 연결하는 공식 설명이다. 반면 공급된",
|
|
5131
|
+
"voice_fingerprint": {
|
|
5132
|
+
"register": "consumer-tech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
5134
|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
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"tone_keywords": [
|
|
5138
|
+
"bold"
|
|
5139
|
+
],
|
|
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|
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"antipatterns": [
|
|
5141
|
+
"off-brand"
|
|
5142
|
+
],
|
|
5143
|
+
"signature_motion": "See §15 Motion.",
|
|
5144
|
+
"has_personas": true,
|
|
5145
|
+
"category_raw": "consumer-tech"
|
|
5146
|
+
},
|
|
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|
{
|
|
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|
"id": "meituan",
|
|
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5149
|
"primary_color_hex": "#FFC300",
|
|
@@ -4001,6 +5325,30 @@
|
|
|
4001
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|
"has_personas": true,
|
|
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|
"category_raw": "education"
|
|
4003
5327
|
},
|
|
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|
+
{
|
|
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|
+
"id": "mildang",
|
|
5330
|
+
"primary_color_hex": "#00b29d",
|
|
5331
|
+
"category": "education",
|
|
5332
|
+
"visual_theme": "Milddang (밀당) is the AI-driven 1:1 tutoring product of the Korean edu-tech company I Hate Flying Bugs (IHFB), and its site reads like a calm, editorial education brand rather than a loud cram-school ad. The canvas is pure white (`#ffffff`), text sits in a soft",
|
|
5333
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "education",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
5339
|
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"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
5342
|
+
"warm",
|
|
5343
|
+
"dark"
|
|
5344
|
+
],
|
|
5345
|
+
"antipatterns": [
|
|
5346
|
+
"off-brand"
|
|
5347
|
+
],
|
|
5348
|
+
"signature_motion": "See §15 Motion.",
|
|
5349
|
+
"has_personas": true,
|
|
5350
|
+
"category_raw": "education"
|
|
5351
|
+
},
|
|
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5352
|
{
|
|
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5353
|
"id": "millie",
|
|
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5354
|
"primary_color_hex": "#1B6DDA",
|
|
@@ -4146,23 +5494,46 @@
|
|
|
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|
"category_raw": "AI platform"
|
|
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|
},
|
|
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5496
|
{
|
|
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|
-
"id": "
|
|
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|
-
"primary_color_hex": "#
|
|
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|
-
"category": "
|
|
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|
-
"visual_theme": "
|
|
5497
|
+
"id": "mixi",
|
|
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|
+
"primary_color_hex": "#000000",
|
|
5499
|
+
"category": "consumer-tech",
|
|
5500
|
+
"visual_theme": "MIXI is a Japanese communication and entertainment company that began with the Find Job! service in 1997, launched the social network mixi in 2004, and has since expanded through services and businesses including MONSTER STRIKE, family sharing, sports, and liv",
|
|
4153
5501
|
"voice_fingerprint": {
|
|
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|
-
"register": "
|
|
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|
+
"register": "consumer-tech",
|
|
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|
"sentence_length": "medium declarative",
|
|
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5504
|
"metaphor_density": "low",
|
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5505
|
"vocabulary_register": "brand-appropriate"
|
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|
},
|
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|
"tone_keywords": [
|
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|
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"
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"
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|
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"
|
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|
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|
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|
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|
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|
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|
|
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|
+
"bold",
|
|
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|
+
"warm",
|
|
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|
+
"editorial"
|
|
5511
|
+
],
|
|
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|
+
"antipatterns": [
|
|
5513
|
+
"off-brand"
|
|
5514
|
+
],
|
|
5515
|
+
"signature_motion": "See §15 Motion.",
|
|
5516
|
+
"has_personas": true,
|
|
5517
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
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|
+
{
|
|
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|
+
"id": "modusign",
|
|
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|
+
"primary_color_hex": "#fed05f",
|
|
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|
+
"category": "saas",
|
|
5523
|
+
"visual_theme": "Modusign (모두싸인) is Korea's market-leading e-signature platform, and its marketing surface reads like a confident, conversion-tuned B2B SaaS site that has chosen warmth over corporate chill. The canvas is plain white (`#ffffff`) with charcoal text (`#333333` bo",
|
|
5524
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "e-signature saas",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"flat",
|
|
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|
+
"yellow-accented",
|
|
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|
+
"trustworthy",
|
|
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|
+
"clean"
|
|
5535
|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
"skeuomorphic",
|
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5538
|
"heavy"
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|
],
|
|
@@ -4170,6 +5541,30 @@
|
|
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|
"has_personas": true,
|
|
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|
"category_raw": "saas"
|
|
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5543
|
},
|
|
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|
+
{
|
|
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|
+
"id": "moin",
|
|
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|
+
"primary_color_hex": "#0082ff",
|
|
5547
|
+
"category": "fintech",
|
|
5548
|
+
"visual_theme": "Moin (모인) is a Korean cross-border money-transfer fintech, and its site carries itself like a trustworthy utility rather than a flashy consumer app — clean, functional, and quietly confident. The canvas is pure white (`#ffffff`) broken up by soft near-white su",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
5553
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
5555
|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
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|
+
"warm",
|
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|
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"dark"
|
|
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|
+
],
|
|
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|
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"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
5564
|
+
"signature_motion": "See §15 Motion.",
|
|
5565
|
+
"has_personas": true,
|
|
5566
|
+
"category_raw": "fintech"
|
|
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|
+
},
|
|
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|
{
|
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|
"id": "momoshop",
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"primary_color_hex": "#D62872",
|
|
@@ -4275,6 +5670,30 @@
|
|
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|
"has_personas": true,
|
|
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|
"category_raw": "fintech"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "moreh",
|
|
5675
|
+
"primary_color_hex": "#ff5700",
|
|
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|
+
"category": "backend-devops",
|
|
5677
|
+
"visual_theme": "Moreh (모레) builds inference software that frees large language models from a single GPU vendor, and its homepage carries that same posture of disciplined, vendor-neutral engineering. The system is built on a warm near-black ink (`#050403`) rather than pure bla",
|
|
5678
|
+
"voice_fingerprint": {
|
|
5679
|
+
"register": "backend-devops",
|
|
5680
|
+
"sentence_length": "medium declarative",
|
|
5681
|
+
"metaphor_density": "low",
|
|
5682
|
+
"vocabulary_register": "brand-appropriate"
|
|
5683
|
+
},
|
|
5684
|
+
"tone_keywords": [
|
|
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|
+
"bold",
|
|
5686
|
+
"warm",
|
|
5687
|
+
"dark",
|
|
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|
+
"dense"
|
|
5689
|
+
],
|
|
5690
|
+
"antipatterns": [
|
|
5691
|
+
"off-brand"
|
|
5692
|
+
],
|
|
5693
|
+
"signature_motion": "See §15 Motion.",
|
|
5694
|
+
"has_personas": true,
|
|
5695
|
+
"category_raw": "backend-devops"
|
|
5696
|
+
},
|
|
4278
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|
{
|
|
4279
5698
|
"id": "moze",
|
|
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5699
|
"primary_color_hex": "#ff367c",
|
|
@@ -4383,6 +5802,28 @@
|
|
|
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|
"has_personas": true,
|
|
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5803
|
"category_raw": "luxury resale ecommerce / secondhand luxury marketplace (KR)"
|
|
4385
5804
|
},
|
|
5805
|
+
{
|
|
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|
+
"id": "mynavi",
|
|
5807
|
+
"primary_color_hex": "#0071bb",
|
|
5808
|
+
"category": "productivity",
|
|
5809
|
+
"visual_theme": "マイナビ is a Japanese information and service company that supports people across work, learning, and everyday life: its public company material names employment, career change, part-time work, recruitment, and media among those domains. The corporate web presenc",
|
|
5810
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "productivity",
|
|
5812
|
+
"sentence_length": "medium declarative",
|
|
5813
|
+
"metaphor_density": "low",
|
|
5814
|
+
"vocabulary_register": "brand-appropriate"
|
|
5815
|
+
},
|
|
5816
|
+
"tone_keywords": [
|
|
5817
|
+
"dark",
|
|
5818
|
+
"flat"
|
|
5819
|
+
],
|
|
5820
|
+
"antipatterns": [
|
|
5821
|
+
"off-brand"
|
|
5822
|
+
],
|
|
5823
|
+
"signature_motion": "See §15 Motion.",
|
|
5824
|
+
"has_personas": true,
|
|
5825
|
+
"category_raw": "productivity"
|
|
5826
|
+
},
|
|
4386
5827
|
{
|
|
4387
5828
|
"id": "myrealtrip",
|
|
4388
5829
|
"primary_color_hex": "#2B96ED",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "neosapience",
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"primary_color_hex": "#fe7e43",
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"category": "ai",
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"visual_theme": "Neosapience (네오사피엔스) is the Korean generative-AI lab behind Typecast — emotionally expressive text-to-speech, voice cloning, and AI-avatar synthesis. Its identity lives across two deliberately different surfaces, and the split is the whole story. The corporate",
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"voice_fingerprint": {
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"register": "ai",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"warm",
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"playful",
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"minimal",
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"dense"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ai"
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},
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{
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"id": "netflix",
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"primary_color_hex": "#E50914",
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"has_personas": true,
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"category_raw": "consumer-tech"
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{
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"id": "nota",
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"primary_color_hex": "#3264f0",
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"category": "ai",
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"visual_theme": "Nota AI (노타) is a Korean on-device-AI company whose mission is, in its own words, \"Democratizing the use of AI\" — and the homepage stages that ambition as a confident, engineering-grade product site rather than a hype-driven startup splash. The hero opens on a",
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"voice_fingerprint": {
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"register": "ai",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ai"
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},
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{
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"id": "note",
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"primary_color_hex": "#41C9B4",
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"has_personas": true,
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"category_raw": "productivity tool"
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},
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{
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"id": "nrise",
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"primary_color_hex": "#ff0056",
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"category": "consumer-tech",
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"visual_theme": "NRISE (엔라이즈) is the Korean consumer-tech company behind WIPPY (위피), a No.1-positioned social-discovery app, and 콰트 (Quat), a habit-forming health product. Its web surfaces read as confident, editorial, and almost aggressively monochrome — a near-black-on-white",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "nvidia",
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"primary_color_hex": "#76b900",
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"has_personas": true,
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"category_raw": "marketing"
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},
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{
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"id": "onestore",
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"primary_color_hex": "#2a1f60",
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"category": "ecommerce",
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"visual_theme": "원스토어 is a Korean mobile-content marketplace spanning games, apps, and story content. It was launched in 2016 by combining the three mobile-carrier app markets with Naver App Store, after the T Store business moved from SK Planet to One store Co., Ltd. Its offi",
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dark",
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"modern"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ecommerce"
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},
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{
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"id": "openai",
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"primary_color_hex": "#10a37f",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "palantir",
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"primary_color_hex": "#2d72d2",
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"category": "developer-tools",
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"visual_theme": "Blueprint is Palantir’s open-source React toolkit for complex, data-dense desktop web interfaces. Its public face is unusually direct for a design-system site: the landing page presents a dark wireframe field, sparse white type, and restrained actions, while t",
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"voice_fingerprint": {
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"register": "developer-tools",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dark",
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"dense"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "developer-tools"
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},
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{
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"id": "panasonic",
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"primary_color_hex": "#0041c0",
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"category": "consumer-tech",
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"visual_theme": "Panasonic is a Japan-founded technology group whose public offer spans consumer products, business solutions, technology, and corporate initiatives. Its Holdings site communicates that breadth with a quiet, document-like public-web language: pale-gray canvas, ",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"brand-appropriate"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "patreon",
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"primary_color_hex": "#000000",
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"category_raw": "consumer-tech"
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},
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{
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"id": "patternfly",
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"primary_color_hex": "#0066cc",
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"category": "developer-tools",
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"visual_theme": "PatternFly is Red Hat’s sponsored, open-source design system for teams building consistent, usable enterprise software. Its recognizable expression is less a campaign aesthetic than a deliberately practical interface language: legible Red Hat typefaces, dark t",
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"voice_fingerprint": {
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"register": "developer-tools",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dense"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "developer-tools"
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},
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{
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"id": "payco",
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"primary_color_hex": "#FF2233",
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"has_personas": true,
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"category_raw": "fintech / payment super-app"
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},
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{
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"id": "payhere",
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"primary_color_hex": "#008cff",
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"category": "fintech",
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"visual_theme": "Payhere (페이히어) is Korea's No.1 mobile-POS company, and its homepage reads like a bright, energetic tech-retail product rather than a staid financial service. The canvas is pure white (`#ffffff`) broken by soft cool-grey cards (`#f5f8fa`) and a saturated azure ",
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"voice_fingerprint": {
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"register": "fintech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"warm",
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"dark",
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"dense"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "fintech"
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},
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{
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"id": "paypal",
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"primary_color_hex": "#002991",
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@@ -5066,6 +6690,52 @@
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"has_personas": true,
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"category_raw": "e-commerce"
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},
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{
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"id": "pega",
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"primary_color_hex": "#1a3a5c",
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"category": "saas",
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"visual_theme": "Pega is an enterprise AI decisioning and workflow-automation company whose public UX system is built for people completing consequential, guided work. The system’s recognizable expression is deliberately prescribed rather than a loose sticker sheet: it directs",
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"voice_fingerprint": {
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"register": "saas",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"dark",
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"calm"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "saas"
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},
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{
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"id": "peoplefund",
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"primary_color_hex": "#ffc32d",
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"category": "fintech",
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"visual_theme": "PeopleFund (피플펀드), now rebranded as 크플 (Cple), is Korea's online P2P real-estate lending and investment platform, and its design system reads as a confident, minimal financial product with a single bold accent: the brand amber `#ffc32d`. The canvas is pure whi",
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"voice_fingerprint": {
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"register": "fintech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "fintech"
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},
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{
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"id": "pepabo",
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"primary_color_hex": "#1f7ccc",
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@@ -5116,6 +6786,30 @@
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"has_personas": true,
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"category_raw": "ai"
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},
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{
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"id": "petfriends",
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"primary_color_hex": "#ff4081",
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"category": "ecommerce",
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"visual_theme": "Pet Friends (펫프렌즈) is Korea's self-described \"반려동물 1등 쇼핑몰\" (No.1 pet shopping mall), and its interface reads like a friendly, high-energy commerce app built for anxious-but-loving pet parents (집사님). The canvas is pure white (`#ffffff`) broken up by soft grey p",
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"warm",
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"dark",
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"dense"
|
|
6805
|
+
],
|
|
6806
|
+
"antipatterns": [
|
|
6807
|
+
"off-brand"
|
|
6808
|
+
],
|
|
6809
|
+
"signature_motion": "See §15 Motion.",
|
|
6810
|
+
"has_personas": true,
|
|
6811
|
+
"category_raw": "ecommerce"
|
|
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|
+
},
|
|
5119
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|
{
|
|
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|
"id": "piccollage",
|
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|
"primary_color_hex": "#4FC3C4",
|
|
@@ -5309,6 +7003,30 @@
|
|
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|
"has_personas": true,
|
|
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|
"category_raw": "design-tools"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "portone",
|
|
7008
|
+
"primary_color_hex": "#fc6b2d",
|
|
7009
|
+
"category": "fintech",
|
|
7010
|
+
"visual_theme": "PortOne (포트원) is Korea's integrated payments-and-settlement fintech — the rebrand of the developer-beloved 아임포트 (Iamport) — and its homepage reads like calm, confident financial infrastructure rather than a hard-sell SaaS pitch. The canvas is pure white (`#fff",
|
|
7011
|
+
"voice_fingerprint": {
|
|
7012
|
+
"register": "fintech",
|
|
7013
|
+
"sentence_length": "medium declarative",
|
|
7014
|
+
"metaphor_density": "low",
|
|
7015
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
7017
|
+
"tone_keywords": [
|
|
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|
+
"bold",
|
|
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|
+
"warm",
|
|
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|
+
"dark",
|
|
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|
+
"dense"
|
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
7025
|
+
],
|
|
7026
|
+
"signature_motion": "See §15 Motion.",
|
|
7027
|
+
"has_personas": true,
|
|
7028
|
+
"category_raw": "fintech"
|
|
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|
+
},
|
|
5312
7030
|
{
|
|
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|
"id": "posthog",
|
|
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|
"primary_color_hex": "#F54E00",
|
|
@@ -5354,6 +7072,78 @@
|
|
|
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7072
|
"has_personas": true,
|
|
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7073
|
"category_raw": "consumer-tech"
|
|
5356
7074
|
},
|
|
7075
|
+
{
|
|
7076
|
+
"id": "poya",
|
|
7077
|
+
"primary_color_hex": "#dd006f",
|
|
7078
|
+
"category": "ecommerce",
|
|
7079
|
+
"visual_theme": "POYA 寶雅 is a Taiwanese specialty retailer for personal beauty and daily-living goods. Its first store opened in Tainan in 1985; the brand later adopted the 寶雅 trademark in 1998 and has grown from a store network into a retail, membership, payment, and online-s",
|
|
7080
|
+
"voice_fingerprint": {
|
|
7081
|
+
"register": "ecommerce",
|
|
7082
|
+
"sentence_length": "medium declarative",
|
|
7083
|
+
"metaphor_density": "low",
|
|
7084
|
+
"vocabulary_register": "brand-appropriate"
|
|
7085
|
+
},
|
|
7086
|
+
"tone_keywords": [
|
|
7087
|
+
"warm",
|
|
7088
|
+
"dark",
|
|
7089
|
+
"dense",
|
|
7090
|
+
"vivid"
|
|
7091
|
+
],
|
|
7092
|
+
"antipatterns": [
|
|
7093
|
+
"off-brand"
|
|
7094
|
+
],
|
|
7095
|
+
"signature_motion": "See §15 Motion.",
|
|
7096
|
+
"has_personas": true,
|
|
7097
|
+
"category_raw": "ecommerce"
|
|
7098
|
+
},
|
|
7099
|
+
{
|
|
7100
|
+
"id": "pozalabs",
|
|
7101
|
+
"primary_color_hex": "#aba1fa",
|
|
7102
|
+
"category": "ai",
|
|
7103
|
+
"visual_theme": "POZAlabs (포자랩스) is Korea's leading generative-music AI company, and its design language lives in two deliberately different registers. The corporate site (`pozalabs.com`) is austere and gallery-like: a pure white canvas (`#ffffff`) carrying a single oversized ",
|
|
7104
|
+
"voice_fingerprint": {
|
|
7105
|
+
"register": "ai",
|
|
7106
|
+
"sentence_length": "medium declarative",
|
|
7107
|
+
"metaphor_density": "low",
|
|
7108
|
+
"vocabulary_register": "brand-appropriate"
|
|
7109
|
+
},
|
|
7110
|
+
"tone_keywords": [
|
|
7111
|
+
"bold",
|
|
7112
|
+
"warm",
|
|
7113
|
+
"dark",
|
|
7114
|
+
"minimal"
|
|
7115
|
+
],
|
|
7116
|
+
"antipatterns": [
|
|
7117
|
+
"off-brand"
|
|
7118
|
+
],
|
|
7119
|
+
"signature_motion": "See §15 Motion.",
|
|
7120
|
+
"has_personas": true,
|
|
7121
|
+
"category_raw": "ai"
|
|
7122
|
+
},
|
|
7123
|
+
{
|
|
7124
|
+
"id": "protopie",
|
|
7125
|
+
"primary_color_hex": "#8169ff",
|
|
7126
|
+
"category": "design-tools",
|
|
7127
|
+
"visual_theme": "ProtoPie (프로토파이) is the Seoul-born high-fidelity prototyping tool from Studio XID, and its marketing site reads like a confident, product-led design tool rather than a generic SaaS landing page. The canvas is pure white (`#ffffff`) with occasional cool light-g",
|
|
7128
|
+
"voice_fingerprint": {
|
|
7129
|
+
"register": "design-tools",
|
|
7130
|
+
"sentence_length": "medium declarative",
|
|
7131
|
+
"metaphor_density": "low",
|
|
7132
|
+
"vocabulary_register": "brand-appropriate"
|
|
7133
|
+
},
|
|
7134
|
+
"tone_keywords": [
|
|
7135
|
+
"bold",
|
|
7136
|
+
"dark",
|
|
7137
|
+
"dense",
|
|
7138
|
+
"flat"
|
|
7139
|
+
],
|
|
7140
|
+
"antipatterns": [
|
|
7141
|
+
"off-brand"
|
|
7142
|
+
],
|
|
7143
|
+
"signature_motion": "See §15 Motion.",
|
|
7144
|
+
"has_personas": true,
|
|
7145
|
+
"category_raw": "design-tools"
|
|
7146
|
+
},
|
|
5357
7147
|
{
|
|
5358
7148
|
"id": "publy",
|
|
5359
7149
|
"primary_color_hex": "#7A3BFF",
|
|
@@ -5412,9 +7202,81 @@
|
|
|
5412
7202
|
"Unlock premium features",
|
|
5413
7203
|
"next-generation AI"
|
|
5414
7204
|
],
|
|
5415
|
-
"signature_motion": "Step-by-step solution reveal fades each numbered step in with an 8px upward translate at 80ms intervals, ending with a soft green checkmark scale-spring.",
|
|
7205
|
+
"signature_motion": "Step-by-step solution reveal fades each numbered step in with an 8px upward translate at 80ms intervals, ending with a soft green checkmark scale-spring.",
|
|
7206
|
+
"has_personas": true,
|
|
7207
|
+
"category_raw": "edutech / AI math solver"
|
|
7208
|
+
},
|
|
7209
|
+
{
|
|
7210
|
+
"id": "qraft",
|
|
7211
|
+
"primary_color_hex": "#1033d4",
|
|
7212
|
+
"category": "fintech",
|
|
7213
|
+
"visual_theme": "Qraft Technologies (크래프트테크놀로지스) is a Seoul-headquartered AI-fintech that builds quantitative investment products — AI-managed ETFs, an AI hedge fund, and market-intelligence execution engines — and its homepage carries itself like an institutional research hou",
|
|
7214
|
+
"voice_fingerprint": {
|
|
7215
|
+
"register": "fintech",
|
|
7216
|
+
"sentence_length": "medium declarative",
|
|
7217
|
+
"metaphor_density": "low",
|
|
7218
|
+
"vocabulary_register": "brand-appropriate"
|
|
7219
|
+
},
|
|
7220
|
+
"tone_keywords": [
|
|
7221
|
+
"warm",
|
|
7222
|
+
"dark",
|
|
7223
|
+
"dense",
|
|
7224
|
+
"flat"
|
|
7225
|
+
],
|
|
7226
|
+
"antipatterns": [
|
|
7227
|
+
"off-brand"
|
|
7228
|
+
],
|
|
7229
|
+
"signature_motion": "See §15 Motion.",
|
|
7230
|
+
"has_personas": true,
|
|
7231
|
+
"category_raw": "fintech"
|
|
7232
|
+
},
|
|
7233
|
+
{
|
|
7234
|
+
"id": "queenit",
|
|
7235
|
+
"primary_color_hex": "#642fe9",
|
|
7236
|
+
"category": "ecommerce",
|
|
7237
|
+
"visual_theme": "Queenit (퀸잇) is Korea's leading lifestyle-commerce app for the 4050 generation — \"멋진 어른들의 라이프스타일링샵\" (a lifestyling shop for stylish grown-ups), operated by Rapportlabs (라포랩스). Its live storefront (web.queenit.kr) reads like a confident, scroll-fast mobile mark",
|
|
7238
|
+
"voice_fingerprint": {
|
|
7239
|
+
"register": "ecommerce",
|
|
7240
|
+
"sentence_length": "medium declarative",
|
|
7241
|
+
"metaphor_density": "low",
|
|
7242
|
+
"vocabulary_register": "brand-appropriate"
|
|
7243
|
+
},
|
|
7244
|
+
"tone_keywords": [
|
|
7245
|
+
"bold",
|
|
7246
|
+
"warm",
|
|
7247
|
+
"dark",
|
|
7248
|
+
"dense"
|
|
7249
|
+
],
|
|
7250
|
+
"antipatterns": [
|
|
7251
|
+
"off-brand"
|
|
7252
|
+
],
|
|
7253
|
+
"signature_motion": "See §15 Motion.",
|
|
7254
|
+
"has_personas": true,
|
|
7255
|
+
"category_raw": "ecommerce"
|
|
7256
|
+
},
|
|
7257
|
+
{
|
|
7258
|
+
"id": "quotabook",
|
|
7259
|
+
"primary_color_hex": "#00e8c5",
|
|
7260
|
+
"category": "fintech",
|
|
7261
|
+
"visual_theme": "Quotabook (쿼타북) is Korea's equity-and-securities-management platform — a Carta-style cap table, stock-option, and fund-administration suite that markets itself as \"국내유일 기업 증권금융\" (Korea's only corporate securities finance). Its homepage rejects the pastel, roun",
|
|
7262
|
+
"voice_fingerprint": {
|
|
7263
|
+
"register": "fintech",
|
|
7264
|
+
"sentence_length": "medium declarative",
|
|
7265
|
+
"metaphor_density": "low",
|
|
7266
|
+
"vocabulary_register": "brand-appropriate"
|
|
7267
|
+
},
|
|
7268
|
+
"tone_keywords": [
|
|
7269
|
+
"bold",
|
|
7270
|
+
"dark",
|
|
7271
|
+
"flat",
|
|
7272
|
+
"editorial"
|
|
7273
|
+
],
|
|
7274
|
+
"antipatterns": [
|
|
7275
|
+
"off-brand"
|
|
7276
|
+
],
|
|
7277
|
+
"signature_motion": "See §15 Motion.",
|
|
5416
7278
|
"has_personas": true,
|
|
5417
|
-
"category_raw": "
|
|
7279
|
+
"category_raw": "fintech"
|
|
5418
7280
|
},
|
|
5419
7281
|
{
|
|
5420
7282
|
"id": "ragic",
|
|
@@ -5565,6 +7427,54 @@
|
|
|
5565
7427
|
"has_personas": true,
|
|
5566
7428
|
"category_raw": "consumer-tech"
|
|
5567
7429
|
},
|
|
7430
|
+
{
|
|
7431
|
+
"id": "rebellions",
|
|
7432
|
+
"primary_color_hex": "#52f756",
|
|
7433
|
+
"category": "ai",
|
|
7434
|
+
"visual_theme": "Rebellions (리벨리온) is Korea's leading AI-inference semiconductor company, and its website looks exactly like its product promises: engineered, energy-conscious, and built for scale. The canvas is a cool near-white (`#f6f8fa`) that reads like a clean datasheet, ",
|
|
7435
|
+
"voice_fingerprint": {
|
|
7436
|
+
"register": "ai",
|
|
7437
|
+
"sentence_length": "medium declarative",
|
|
7438
|
+
"metaphor_density": "low",
|
|
7439
|
+
"vocabulary_register": "brand-appropriate"
|
|
7440
|
+
},
|
|
7441
|
+
"tone_keywords": [
|
|
7442
|
+
"clean",
|
|
7443
|
+
"bold",
|
|
7444
|
+
"warm",
|
|
7445
|
+
"dark"
|
|
7446
|
+
],
|
|
7447
|
+
"antipatterns": [
|
|
7448
|
+
"off-brand"
|
|
7449
|
+
],
|
|
7450
|
+
"signature_motion": "See §15 Motion.",
|
|
7451
|
+
"has_personas": true,
|
|
7452
|
+
"category_raw": "ai"
|
|
7453
|
+
},
|
|
7454
|
+
{
|
|
7455
|
+
"id": "recruit",
|
|
7456
|
+
"primary_color_hex": "#0065bd",
|
|
7457
|
+
"category": "productivity",
|
|
7458
|
+
"visual_theme": "Recruit is a Japanese matching and productivity business whose public group materials describe services that connect individuals with business clients across work, housing, beauty, dining, travel, and SaaS operations. The company’s first offering was a univers",
|
|
7459
|
+
"voice_fingerprint": {
|
|
7460
|
+
"register": "productivity",
|
|
7461
|
+
"sentence_length": "medium declarative",
|
|
7462
|
+
"metaphor_density": "low",
|
|
7463
|
+
"vocabulary_register": "brand-appropriate"
|
|
7464
|
+
},
|
|
7465
|
+
"tone_keywords": [
|
|
7466
|
+
"bold",
|
|
7467
|
+
"flat",
|
|
7468
|
+
"editorial",
|
|
7469
|
+
"human"
|
|
7470
|
+
],
|
|
7471
|
+
"antipatterns": [
|
|
7472
|
+
"off-brand"
|
|
7473
|
+
],
|
|
7474
|
+
"signature_motion": "See §15 Motion.",
|
|
7475
|
+
"has_personas": true,
|
|
7476
|
+
"category_raw": "productivity"
|
|
7477
|
+
},
|
|
5568
7478
|
{
|
|
5569
7479
|
"id": "reddit",
|
|
5570
7480
|
"primary_color_hex": "#FF4500",
|
|
@@ -5706,6 +7616,29 @@
|
|
|
5706
7616
|
"has_personas": true,
|
|
5707
7617
|
"category_raw": "developer-tools"
|
|
5708
7618
|
},
|
|
7619
|
+
{
|
|
7620
|
+
"id": "returnzero",
|
|
7621
|
+
"primary_color_hex": "#222222",
|
|
7622
|
+
"category": "ai",
|
|
7623
|
+
"visual_theme": "Return Zero (리턴제로) is a Korean speech-AI company, and its design system reads like the product it sells: precise, engineered, and stripped of decoration. The homepage opens on a pure white canvas (`#ffffff`) with a deliberately near-monochrome palette — text a",
|
|
7624
|
+
"voice_fingerprint": {
|
|
7625
|
+
"register": "ai",
|
|
7626
|
+
"sentence_length": "medium declarative",
|
|
7627
|
+
"metaphor_density": "low",
|
|
7628
|
+
"vocabulary_register": "brand-appropriate"
|
|
7629
|
+
},
|
|
7630
|
+
"tone_keywords": [
|
|
7631
|
+
"bold",
|
|
7632
|
+
"dark",
|
|
7633
|
+
"confident"
|
|
7634
|
+
],
|
|
7635
|
+
"antipatterns": [
|
|
7636
|
+
"off-brand"
|
|
7637
|
+
],
|
|
7638
|
+
"signature_motion": "See §15 Motion.",
|
|
7639
|
+
"has_personas": true,
|
|
7640
|
+
"category_raw": "ai"
|
|
7641
|
+
},
|
|
5709
7642
|
{
|
|
5710
7643
|
"id": "revolut",
|
|
5711
7644
|
"primary_color_hex": "#191c1f",
|
|
@@ -5883,6 +7816,30 @@
|
|
|
5883
7816
|
"has_personas": false,
|
|
5884
7817
|
"category_raw": "consumer"
|
|
5885
7818
|
},
|
|
7819
|
+
{
|
|
7820
|
+
"id": "sakura-internet",
|
|
7821
|
+
"primary_color_hex": "#ff5577",
|
|
7822
|
+
"category": "backend-devops",
|
|
7823
|
+
"visual_theme": "さくらインターネット is a Japanese internet-infrastructure company whose public story began in 1996, when its founder started by building servers and lending them to friends. Today its public ecosystem spans hosting, cloud, data centres, and newer AI-oriented infrastruc",
|
|
7824
|
+
"voice_fingerprint": {
|
|
7825
|
+
"register": "backend-devops",
|
|
7826
|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"warm",
|
|
7832
|
+
"dark",
|
|
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|
+
"editorial",
|
|
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|
+
"human"
|
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
7837
|
+
"off-brand"
|
|
7838
|
+
],
|
|
7839
|
+
"signature_motion": "See §15 Motion.",
|
|
7840
|
+
"has_personas": true,
|
|
7841
|
+
"category_raw": "backend-devops"
|
|
7842
|
+
},
|
|
5886
7843
|
{
|
|
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|
"id": "salesforce",
|
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|
"primary_color_hex": "#0176d3",
|
|
@@ -5931,6 +7888,30 @@
|
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|
"has_personas": true,
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|
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|
"category_raw": "consumer-tech"
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "sandoll",
|
|
7893
|
+
"primary_color_hex": "#ff0600",
|
|
7894
|
+
"category": "design-tools",
|
|
7895
|
+
"visual_theme": "Sandoll (산돌) is Korea's most influential type foundry, and its corporate site reads exactly like a foundry that has spent four decades thinking about letterforms: austere, editorial, and almost entirely monochrome. The canvas is pure white (`#ffffff`); text si",
|
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|
+
"voice_fingerprint": {
|
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7897
|
+
"register": "design-tools",
|
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7898
|
+
"sentence_length": "medium declarative",
|
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|
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"metaphor_density": "low",
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
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7902
|
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"tone_keywords": [
|
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7903
|
+
"bold",
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+
"warm",
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|
+
"dark",
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7906
|
+
"editorial"
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|
+
],
|
|
7908
|
+
"antipatterns": [
|
|
7909
|
+
"off-brand"
|
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7910
|
+
],
|
|
7911
|
+
"signature_motion": "See §15 Motion.",
|
|
7912
|
+
"has_personas": true,
|
|
7913
|
+
"category_raw": "design-tools"
|
|
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|
+
},
|
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|
{
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|
"id": "sanity",
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|
"primary_color_hex": "#f36458",
|
|
@@ -5978,6 +7959,78 @@
|
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|
"has_personas": true,
|
|
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|
"category_raw": "productivity"
|
|
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7961
|
},
|
|
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|
+
{
|
|
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|
+
"id": "saramin",
|
|
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|
+
"primary_color_hex": "#4876ef",
|
|
7965
|
+
"category": "saas",
|
|
7966
|
+
"visual_theme": "Saramin (사람인) is one of Korea's two dominant recruitment platforms, and its interface reads like a high-density information utility that has been deliberately civilized — a wall of job postings, region counts, and filters that never tips into chaos because a d",
|
|
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|
+
"voice_fingerprint": {
|
|
7968
|
+
"register": "saas",
|
|
7969
|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"warm",
|
|
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|
+
"dark",
|
|
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|
+
"dense",
|
|
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|
+
"flat"
|
|
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|
+
],
|
|
7979
|
+
"antipatterns": [
|
|
7980
|
+
"off-brand"
|
|
7981
|
+
],
|
|
7982
|
+
"signature_motion": "See §15 Motion.",
|
|
7983
|
+
"has_personas": true,
|
|
7984
|
+
"category_raw": "saas"
|
|
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|
+
},
|
|
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|
+
{
|
|
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|
+
"id": "scatterlab",
|
|
7988
|
+
"primary_color_hex": "#212529",
|
|
7989
|
+
"category": "ai",
|
|
7990
|
+
"visual_theme": "Scatter Lab (스캐터랩) is the Korean AI company behind Zeta (제타), and its web presence reads less like a consumer product and more like a serious research house presenting its work. The identity is aggressively monochrome — pure white canvas (`#ffffff`), near-blac",
|
|
7991
|
+
"voice_fingerprint": {
|
|
7992
|
+
"register": "ai",
|
|
7993
|
+
"sentence_length": "medium declarative",
|
|
7994
|
+
"metaphor_density": "low",
|
|
7995
|
+
"vocabulary_register": "brand-appropriate"
|
|
7996
|
+
},
|
|
7997
|
+
"tone_keywords": [
|
|
7998
|
+
"bold",
|
|
7999
|
+
"warm",
|
|
8000
|
+
"dark",
|
|
8001
|
+
"flat"
|
|
8002
|
+
],
|
|
8003
|
+
"antipatterns": [
|
|
8004
|
+
"off-brand"
|
|
8005
|
+
],
|
|
8006
|
+
"signature_motion": "See §15 Motion.",
|
|
8007
|
+
"has_personas": true,
|
|
8008
|
+
"category_raw": "ai"
|
|
8009
|
+
},
|
|
8010
|
+
{
|
|
8011
|
+
"id": "selectstar",
|
|
8012
|
+
"primary_color_hex": "#0c5fdb",
|
|
8013
|
+
"category": "ai",
|
|
8014
|
+
"visual_theme": "Selectstar (셀렉트스타) is a Korean AI-evaluation and data company whose homepage reads like a serious research-grade product rather than a flashy startup pitch. The atmosphere is calm, institutional, and blue — a light cool-grey canvas (`#f8f9fa`) carries white co",
|
|
8015
|
+
"voice_fingerprint": {
|
|
8016
|
+
"register": "ai",
|
|
8017
|
+
"sentence_length": "medium declarative",
|
|
8018
|
+
"metaphor_density": "low",
|
|
8019
|
+
"vocabulary_register": "brand-appropriate"
|
|
8020
|
+
},
|
|
8021
|
+
"tone_keywords": [
|
|
8022
|
+
"bold",
|
|
8023
|
+
"dark",
|
|
8024
|
+
"minimal",
|
|
8025
|
+
"dense"
|
|
8026
|
+
],
|
|
8027
|
+
"antipatterns": [
|
|
8028
|
+
"off-brand"
|
|
8029
|
+
],
|
|
8030
|
+
"signature_motion": "See §15 Motion.",
|
|
8031
|
+
"has_personas": true,
|
|
8032
|
+
"category_raw": "ai"
|
|
8033
|
+
},
|
|
5981
8034
|
{
|
|
5982
8035
|
"id": "sendbird",
|
|
5983
8036
|
"primary_color_hex": "#742DDD",
|
|
@@ -6028,6 +8081,51 @@
|
|
|
6028
8081
|
"has_personas": false,
|
|
6029
8082
|
"category_raw": "developer-tools"
|
|
6030
8083
|
},
|
|
8084
|
+
{
|
|
8085
|
+
"id": "servicenow",
|
|
8086
|
+
"primary_color_hex": "#102c40",
|
|
8087
|
+
"category": "saas",
|
|
8088
|
+
"visual_theme": "ServiceNow began as Fred Luddy's 2004 effort to make enterprise work easier to route and complete; Horizon is the design system that now gives the Now Platform a shared experience language. Its official description is not a marketing palette masquerading as a ",
|
|
8089
|
+
"voice_fingerprint": {
|
|
8090
|
+
"register": "saas",
|
|
8091
|
+
"sentence_length": "medium declarative",
|
|
8092
|
+
"metaphor_density": "low",
|
|
8093
|
+
"vocabulary_register": "brand-appropriate"
|
|
8094
|
+
},
|
|
8095
|
+
"tone_keywords": [
|
|
8096
|
+
"dark"
|
|
8097
|
+
],
|
|
8098
|
+
"antipatterns": [
|
|
8099
|
+
"off-brand"
|
|
8100
|
+
],
|
|
8101
|
+
"signature_motion": "See §15 Motion.",
|
|
8102
|
+
"has_personas": true,
|
|
8103
|
+
"category_raw": "saas"
|
|
8104
|
+
},
|
|
8105
|
+
{
|
|
8106
|
+
"id": "shiftee",
|
|
8107
|
+
"primary_color_hex": "#004dc1",
|
|
8108
|
+
"category": "saas",
|
|
8109
|
+
"visual_theme": "Shiftee (시프티) is a Korean workforce-management SaaS — scheduling, attendance, leave, and payroll for over 300,000 businesses across 30+ countries — and its marketing surface reads exactly like the product promises to be: orderly, dependable, and quietly corpor",
|
|
8110
|
+
"voice_fingerprint": {
|
|
8111
|
+
"register": "saas",
|
|
8112
|
+
"sentence_length": "medium declarative",
|
|
8113
|
+
"metaphor_density": "low",
|
|
8114
|
+
"vocabulary_register": "brand-appropriate"
|
|
8115
|
+
},
|
|
8116
|
+
"tone_keywords": [
|
|
8117
|
+
"clean",
|
|
8118
|
+
"bold",
|
|
8119
|
+
"warm",
|
|
8120
|
+
"dark"
|
|
8121
|
+
],
|
|
8122
|
+
"antipatterns": [
|
|
8123
|
+
"off-brand"
|
|
8124
|
+
],
|
|
8125
|
+
"signature_motion": "See §15 Motion.",
|
|
8126
|
+
"has_personas": true,
|
|
8127
|
+
"category_raw": "saas"
|
|
8128
|
+
},
|
|
6031
8129
|
{
|
|
6032
8130
|
"id": "shiftup",
|
|
6033
8131
|
"primary_color_hex": "#569a43",
|
|
@@ -6112,19 +8210,64 @@
|
|
|
6112
8210
|
"vocabulary_register": "brand-appropriate"
|
|
6113
8211
|
},
|
|
6114
8212
|
"tone_keywords": [
|
|
6115
|
-
"clean",
|
|
6116
|
-
"commerce-first",
|
|
6117
|
-
"confident",
|
|
6118
|
-
"modern",
|
|
6119
|
-
"scalable"
|
|
8213
|
+
"clean",
|
|
8214
|
+
"commerce-first",
|
|
8215
|
+
"confident",
|
|
8216
|
+
"modern",
|
|
8217
|
+
"scalable"
|
|
8218
|
+
],
|
|
8219
|
+
"antipatterns": [
|
|
8220
|
+
"cluttered",
|
|
8221
|
+
"playful"
|
|
8222
|
+
],
|
|
8223
|
+
"signature_motion": "See §15 Motion.",
|
|
8224
|
+
"has_personas": true,
|
|
8225
|
+
"category_raw": "e-commerce"
|
|
8226
|
+
},
|
|
8227
|
+
{
|
|
8228
|
+
"id": "sionic",
|
|
8229
|
+
"primary_color_hex": "#007ff5",
|
|
8230
|
+
"category": "ai",
|
|
8231
|
+
"visual_theme": "SIONIC AI (사이오닉에이아이) is a Korean enterprise-AI company whose homepage reads like a confident B2B infrastructure product — clean, engineered, and quietly technical rather than flashy. The canvas is pure white (`#ffffff`) alternating with dramatic near-black sec",
|
|
8232
|
+
"voice_fingerprint": {
|
|
8233
|
+
"register": "ai",
|
|
8234
|
+
"sentence_length": "medium declarative",
|
|
8235
|
+
"metaphor_density": "low",
|
|
8236
|
+
"vocabulary_register": "brand-appropriate"
|
|
8237
|
+
},
|
|
8238
|
+
"tone_keywords": [
|
|
8239
|
+
"clean",
|
|
8240
|
+
"bold",
|
|
8241
|
+
"warm",
|
|
8242
|
+
"dark"
|
|
8243
|
+
],
|
|
8244
|
+
"antipatterns": [
|
|
8245
|
+
"off-brand"
|
|
8246
|
+
],
|
|
8247
|
+
"signature_motion": "See §15 Motion.",
|
|
8248
|
+
"has_personas": true,
|
|
8249
|
+
"category_raw": "ai"
|
|
8250
|
+
},
|
|
8251
|
+
{
|
|
8252
|
+
"id": "sktelecom",
|
|
8253
|
+
"primary_color_hex": "#3a46cd",
|
|
8254
|
+
"category": "consumer-tech",
|
|
8255
|
+
"visual_theme": "SK텔레콤 is a Korean connectivity and consumer-technology company whose public ecosystem joins telecommunications with AI services and infrastructure. Its current corporate expression is less about a single consumer-app shell than a clear transition from the lega",
|
|
8256
|
+
"voice_fingerprint": {
|
|
8257
|
+
"register": "consumer-tech",
|
|
8258
|
+
"sentence_length": "medium declarative",
|
|
8259
|
+
"metaphor_density": "low",
|
|
8260
|
+
"vocabulary_register": "brand-appropriate"
|
|
8261
|
+
},
|
|
8262
|
+
"tone_keywords": [
|
|
8263
|
+
"flat"
|
|
6120
8264
|
],
|
|
6121
8265
|
"antipatterns": [
|
|
6122
|
-
"
|
|
6123
|
-
"playful"
|
|
8266
|
+
"off-brand"
|
|
6124
8267
|
],
|
|
6125
8268
|
"signature_motion": "See §15 Motion.",
|
|
6126
8269
|
"has_personas": true,
|
|
6127
|
-
"category_raw": "
|
|
8270
|
+
"category_raw": "consumer-tech"
|
|
6128
8271
|
},
|
|
6129
8272
|
{
|
|
6130
8273
|
"id": "skyscanner",
|
|
@@ -6289,6 +8432,74 @@
|
|
|
6289
8432
|
"has_personas": true,
|
|
6290
8433
|
"category_raw": "Mobility / Car-Sharing (SOCAR Blue approximation — exact hex unpublished)"
|
|
6291
8434
|
},
|
|
8435
|
+
{
|
|
8436
|
+
"id": "softbank",
|
|
8437
|
+
"primary_color_hex": "#333333",
|
|
8438
|
+
"category": "consumer-tech",
|
|
8439
|
+
"visual_theme": "SoftBank Corp. is the operating telecommunications company established in 1986, providing mobile communications, devices, fixed-line services, and internet access. Its official history traces a route through Japan Telecom, J-Phone, Vodafone K.K., and the 2006 ",
|
|
8440
|
+
"voice_fingerprint": {
|
|
8441
|
+
"register": "consumer-tech",
|
|
8442
|
+
"sentence_length": "medium declarative",
|
|
8443
|
+
"metaphor_density": "low",
|
|
8444
|
+
"vocabulary_register": "brand-appropriate"
|
|
8445
|
+
},
|
|
8446
|
+
"tone_keywords": [
|
|
8447
|
+
"dark"
|
|
8448
|
+
],
|
|
8449
|
+
"antipatterns": [
|
|
8450
|
+
"off-brand"
|
|
8451
|
+
],
|
|
8452
|
+
"signature_motion": "See §15 Motion.",
|
|
8453
|
+
"has_personas": true,
|
|
8454
|
+
"category_raw": "consumer-tech"
|
|
8455
|
+
},
|
|
8456
|
+
{
|
|
8457
|
+
"id": "solapi",
|
|
8458
|
+
"primary_color_hex": "#4541ff",
|
|
8459
|
+
"category": "developer-tools",
|
|
8460
|
+
"visual_theme": "SOLAPI (솔라피) is a Korean cloud-messaging API platform — the infrastructure layer that lets developers send SMS, KakaoTalk 알림톡, Naver, and RCS messages and automate CRM flows from a few lines of code. Its design reflects that dual identity: a clean, confident c",
|
|
8461
|
+
"voice_fingerprint": {
|
|
8462
|
+
"register": "developer-tools",
|
|
8463
|
+
"sentence_length": "medium declarative",
|
|
8464
|
+
"metaphor_density": "low",
|
|
8465
|
+
"vocabulary_register": "brand-appropriate"
|
|
8466
|
+
},
|
|
8467
|
+
"tone_keywords": [
|
|
8468
|
+
"clean",
|
|
8469
|
+
"bold",
|
|
8470
|
+
"warm",
|
|
8471
|
+
"dark"
|
|
8472
|
+
],
|
|
8473
|
+
"antipatterns": [
|
|
8474
|
+
"off-brand"
|
|
8475
|
+
],
|
|
8476
|
+
"signature_motion": "See §15 Motion.",
|
|
8477
|
+
"has_personas": true,
|
|
8478
|
+
"category_raw": "developer-tools"
|
|
8479
|
+
},
|
|
8480
|
+
{
|
|
8481
|
+
"id": "sony",
|
|
8482
|
+
"primary_color_hex": "#000000",
|
|
8483
|
+
"category": "consumer-tech",
|
|
8484
|
+
"visual_theme": "Sony Group is a Japanese creative-entertainment and technology company whose businesses span games and network services, music, pictures, electronics, imaging and sensing. Its public English corporate portal lets that breadth sit behind a notably restrained fr",
|
|
8485
|
+
"voice_fingerprint": {
|
|
8486
|
+
"register": "consumer-tech",
|
|
8487
|
+
"sentence_length": "medium declarative",
|
|
8488
|
+
"metaphor_density": "low",
|
|
8489
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
8491
|
+
"tone_keywords": [
|
|
8492
|
+
"bold",
|
|
8493
|
+
"dense",
|
|
8494
|
+
"editorial"
|
|
8495
|
+
],
|
|
8496
|
+
"antipatterns": [
|
|
8497
|
+
"off-brand"
|
|
8498
|
+
],
|
|
8499
|
+
"signature_motion": "See §15 Motion.",
|
|
8500
|
+
"has_personas": true,
|
|
8501
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
6292
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|
{
|
|
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|
"id": "soomgo",
|
|
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|
"primary_color_hex": "#693bf2",
|
|
@@ -6313,6 +8524,28 @@
|
|
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|
"has_personas": true,
|
|
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8525
|
"category_raw": "consumer-tech"
|
|
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8526
|
},
|
|
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|
+
{
|
|
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|
+
"id": "soop",
|
|
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|
+
"primary_color_hex": "#0182ff",
|
|
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|
+
"category": "consumer-tech",
|
|
8531
|
+
"visual_theme": "SOOP is a Korean live-streaming and creator platform whose public ecosystem brings live channels, community discovery, esports, and developer-linked services under one service name. The company changed its name from AfreecaTV to SOOP in 2024, and its official ",
|
|
8532
|
+
"voice_fingerprint": {
|
|
8533
|
+
"register": "consumer-tech",
|
|
8534
|
+
"sentence_length": "medium declarative",
|
|
8535
|
+
"metaphor_density": "low",
|
|
8536
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
8538
|
+
"tone_keywords": [
|
|
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|
+
"dense",
|
|
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|
+
"editorial"
|
|
8541
|
+
],
|
|
8542
|
+
"antipatterns": [
|
|
8543
|
+
"off-brand"
|
|
8544
|
+
],
|
|
8545
|
+
"signature_motion": "See §15 Motion.",
|
|
8546
|
+
"has_personas": true,
|
|
8547
|
+
"category_raw": "consumer-tech"
|
|
8548
|
+
},
|
|
6316
8549
|
{
|
|
6317
8550
|
"id": "spacex",
|
|
6318
8551
|
"primary_color_hex": "#f0f0fa",
|
|
@@ -6504,6 +8737,30 @@
|
|
|
6504
8737
|
"has_personas": true,
|
|
6505
8738
|
"category_raw": "saas"
|
|
6506
8739
|
},
|
|
8740
|
+
{
|
|
8741
|
+
"id": "squeezebits",
|
|
8742
|
+
"primary_color_hex": "#cc5a16",
|
|
8743
|
+
"category": "ai",
|
|
8744
|
+
"visual_theme": "SqueezeBits (스퀴즈비츠) is a Korean deep-tech AI company whose product is efficiency itself — model quantization, compression, and inference optimization (OwLite, Fits on Chips, Yetter, RoBoost). Its design language runs on two deliberately different surfaces. The",
|
|
8745
|
+
"voice_fingerprint": {
|
|
8746
|
+
"register": "ai",
|
|
8747
|
+
"sentence_length": "medium declarative",
|
|
8748
|
+
"metaphor_density": "low",
|
|
8749
|
+
"vocabulary_register": "brand-appropriate"
|
|
8750
|
+
},
|
|
8751
|
+
"tone_keywords": [
|
|
8752
|
+
"clean",
|
|
8753
|
+
"warm",
|
|
8754
|
+
"dark",
|
|
8755
|
+
"flat"
|
|
8756
|
+
],
|
|
8757
|
+
"antipatterns": [
|
|
8758
|
+
"off-brand"
|
|
8759
|
+
],
|
|
8760
|
+
"signature_motion": "See §15 Motion.",
|
|
8761
|
+
"has_personas": true,
|
|
8762
|
+
"category_raw": "ai"
|
|
8763
|
+
},
|
|
6507
8764
|
{
|
|
6508
8765
|
"id": "ssg",
|
|
6509
8766
|
"primary_color_hex": "#ff5452",
|
|
@@ -6578,6 +8835,30 @@
|
|
|
6578
8835
|
"has_personas": true,
|
|
6579
8836
|
"category_raw": "fintech"
|
|
6580
8837
|
},
|
|
8838
|
+
{
|
|
8839
|
+
"id": "stayfolio",
|
|
8840
|
+
"primary_color_hex": "#1a1a1a",
|
|
8841
|
+
"category": "consumer-tech",
|
|
8842
|
+
"visual_theme": "Stayfolio (스테이폴리오) is Korea's curated boutique-stay platform, and its homepage behaves less like a booking engine than like a printed travel monograph rendered on screen. The canvas is pure white (`#ffffff`), the photography is full-bleed and edge-to-edge, and",
|
|
8843
|
+
"voice_fingerprint": {
|
|
8844
|
+
"register": "consumer-tech",
|
|
8845
|
+
"sentence_length": "medium declarative",
|
|
8846
|
+
"metaphor_density": "low",
|
|
8847
|
+
"vocabulary_register": "brand-appropriate"
|
|
8848
|
+
},
|
|
8849
|
+
"tone_keywords": [
|
|
8850
|
+
"dark",
|
|
8851
|
+
"dense",
|
|
8852
|
+
"flat",
|
|
8853
|
+
"editorial"
|
|
8854
|
+
],
|
|
8855
|
+
"antipatterns": [
|
|
8856
|
+
"off-brand"
|
|
8857
|
+
],
|
|
8858
|
+
"signature_motion": "See §15 Motion.",
|
|
8859
|
+
"has_personas": true,
|
|
8860
|
+
"category_raw": "consumer-tech"
|
|
8861
|
+
},
|
|
6581
8862
|
{
|
|
6582
8863
|
"id": "stibee",
|
|
6583
8864
|
"primary_color_hex": "#ff6464",
|
|
@@ -6718,6 +8999,30 @@
|
|
|
6718
8999
|
"has_personas": false,
|
|
6719
9000
|
"category_raw": "productivity"
|
|
6720
9001
|
},
|
|
9002
|
+
{
|
|
9003
|
+
"id": "supertone",
|
|
9004
|
+
"primary_color_hex": "#227cff",
|
|
9005
|
+
"category": "ai",
|
|
9006
|
+
"visual_theme": "Supertone (수퍼톤) is a Seoul-based voice-AI company — now a HYBE subsidiary — and its site reads like a studio control room rather than a consumer app: a near-black canvas (`#090909`) that alternates with full-bleed light (`#f0f0f0`) sections, set entirely in **",
|
|
9007
|
+
"voice_fingerprint": {
|
|
9008
|
+
"register": "ai",
|
|
9009
|
+
"sentence_length": "medium declarative",
|
|
9010
|
+
"metaphor_density": "low",
|
|
9011
|
+
"vocabulary_register": "brand-appropriate"
|
|
9012
|
+
},
|
|
9013
|
+
"tone_keywords": [
|
|
9014
|
+
"clean",
|
|
9015
|
+
"bold",
|
|
9016
|
+
"dark",
|
|
9017
|
+
"flat"
|
|
9018
|
+
],
|
|
9019
|
+
"antipatterns": [
|
|
9020
|
+
"off-brand"
|
|
9021
|
+
],
|
|
9022
|
+
"signature_motion": "See §15 Motion.",
|
|
9023
|
+
"has_personas": true,
|
|
9024
|
+
"category_raw": "ai"
|
|
9025
|
+
},
|
|
6721
9026
|
{
|
|
6722
9027
|
"id": "surveycake",
|
|
6723
9028
|
"primary_color_hex": "#3dba90",
|
|
@@ -6744,6 +9049,30 @@
|
|
|
6744
9049
|
"has_personas": true,
|
|
6745
9050
|
"category_raw": "productivity"
|
|
6746
9051
|
},
|
|
9052
|
+
{
|
|
9053
|
+
"id": "tabling",
|
|
9054
|
+
"primary_color_hex": "#ff5100",
|
|
9055
|
+
"category": "consumer-tech",
|
|
9056
|
+
"visual_theme": "Tabling (테이블링) is Korea's leading restaurant remote-waiting and discovery app — its tagline \"맛집 도착 전 앱으로 미리 줄서기\" (line up in advance via the app before you arrive) — and its web surface reads like a bright, appetite-forward consumer product rather than a utili",
|
|
9057
|
+
"voice_fingerprint": {
|
|
9058
|
+
"register": "consumer-tech",
|
|
9059
|
+
"sentence_length": "medium declarative",
|
|
9060
|
+
"metaphor_density": "low",
|
|
9061
|
+
"vocabulary_register": "brand-appropriate"
|
|
9062
|
+
},
|
|
9063
|
+
"tone_keywords": [
|
|
9064
|
+
"clean",
|
|
9065
|
+
"bold",
|
|
9066
|
+
"warm",
|
|
9067
|
+
"dense"
|
|
9068
|
+
],
|
|
9069
|
+
"antipatterns": [
|
|
9070
|
+
"off-brand"
|
|
9071
|
+
],
|
|
9072
|
+
"signature_motion": "See §15 Motion.",
|
|
9073
|
+
"has_personas": true,
|
|
9074
|
+
"category_raw": "consumer-tech"
|
|
9075
|
+
},
|
|
6747
9076
|
{
|
|
6748
9077
|
"id": "tada",
|
|
6749
9078
|
"primary_color_hex": "#1EC59F",
|
|
@@ -6771,17 +9100,110 @@
|
|
|
6771
9100
|
"surge-shaming red urgency",
|
|
6772
9101
|
"vague fare approximations (약 ~원)"
|
|
6773
9102
|
],
|
|
6774
|
-
"signature_motion": "Soft mint pulse-ring while matching a driver, then a gentle-spring trip-card rise on assignment.",
|
|
9103
|
+
"signature_motion": "Soft mint pulse-ring while matching a driver, then a gentle-spring trip-card rise on assignment.",
|
|
9104
|
+
"has_personas": true,
|
|
9105
|
+
"category_raw": "Mobility"
|
|
9106
|
+
},
|
|
9107
|
+
{
|
|
9108
|
+
"id": "taishinbank",
|
|
9109
|
+
"primary_color_hex": "#0056b3",
|
|
9110
|
+
"category": "fintech",
|
|
9111
|
+
"visual_theme": "台新銀行 is a Taiwanese commercial bank serving personal, corporate, wealth-management, and digital-finance customers. Founded in 1992, it has expanded a conventional banking offer through digital banking, payments, data-enabled service, and the Richart consumer b",
|
|
9112
|
+
"voice_fingerprint": {
|
|
9113
|
+
"register": "fintech",
|
|
9114
|
+
"sentence_length": "medium declarative",
|
|
9115
|
+
"metaphor_density": "low",
|
|
9116
|
+
"vocabulary_register": "brand-appropriate"
|
|
9117
|
+
},
|
|
9118
|
+
"tone_keywords": [
|
|
9119
|
+
"clean",
|
|
9120
|
+
"dark",
|
|
9121
|
+
"dense",
|
|
9122
|
+
"flat"
|
|
9123
|
+
],
|
|
9124
|
+
"antipatterns": [
|
|
9125
|
+
"off-brand"
|
|
9126
|
+
],
|
|
9127
|
+
"signature_motion": "See §15 Motion.",
|
|
9128
|
+
"has_personas": true,
|
|
9129
|
+
"category_raw": "fintech"
|
|
9130
|
+
},
|
|
9131
|
+
{
|
|
9132
|
+
"id": "taiwanmobile",
|
|
9133
|
+
"primary_color_hex": "#ff6700",
|
|
9134
|
+
"category": "consumer-tech",
|
|
9135
|
+
"visual_theme": "Taiwan Mobile (台灣大哥大) is Taiwan's largest telecom carrier, and its digital presence communicates bold accessibility through a clean, modern consumer-tech aesthetic. The primary brand color is a confident **vibrant orange** (`#ff6700` — 活力橘), splashed across ca",
|
|
9136
|
+
"voice_fingerprint": {
|
|
9137
|
+
"register": "consumer-tech",
|
|
9138
|
+
"sentence_length": "medium declarative",
|
|
9139
|
+
"metaphor_density": "low",
|
|
9140
|
+
"vocabulary_register": "brand-appropriate"
|
|
9141
|
+
},
|
|
9142
|
+
"tone_keywords": [
|
|
9143
|
+
"clean",
|
|
9144
|
+
"bold",
|
|
9145
|
+
"warm",
|
|
9146
|
+
"dark"
|
|
9147
|
+
],
|
|
9148
|
+
"antipatterns": [
|
|
9149
|
+
"off-brand"
|
|
9150
|
+
],
|
|
9151
|
+
"signature_motion": "See §15 Motion.",
|
|
9152
|
+
"has_personas": true,
|
|
9153
|
+
"category_raw": "consumer-tech"
|
|
9154
|
+
},
|
|
9155
|
+
{
|
|
9156
|
+
"id": "teamblind",
|
|
9157
|
+
"primary_color_hex": "#da3238",
|
|
9158
|
+
"category": "consumer-tech",
|
|
9159
|
+
"visual_theme": "Blind (블라인드) is the anonymous workplace community where over twelve million verified professionals talk about salary, career moves, and company life — and its design reads exactly like what it is: a high-velocity text forum wearing the lightest possible chrome",
|
|
9160
|
+
"voice_fingerprint": {
|
|
9161
|
+
"register": "anonymous workplace community",
|
|
9162
|
+
"sentence_length": "medium declarative",
|
|
9163
|
+
"metaphor_density": "low",
|
|
9164
|
+
"vocabulary_register": "brand-appropriate"
|
|
9165
|
+
},
|
|
9166
|
+
"tone_keywords": [
|
|
9167
|
+
"candid",
|
|
9168
|
+
"bold",
|
|
9169
|
+
"red-accented",
|
|
9170
|
+
"direct"
|
|
9171
|
+
],
|
|
9172
|
+
"antipatterns": [
|
|
9173
|
+
"corporate-polished"
|
|
9174
|
+
],
|
|
9175
|
+
"signature_motion": "See §15 Motion.",
|
|
9176
|
+
"has_personas": true,
|
|
9177
|
+
"category_raw": "consumer-tech"
|
|
9178
|
+
},
|
|
9179
|
+
{
|
|
9180
|
+
"id": "teamlab",
|
|
9181
|
+
"primary_color_hex": "#212121",
|
|
9182
|
+
"category": "design-tools",
|
|
9183
|
+
"visual_theme": "teamLab is an interdisciplinary art collective formed in 2001, bringing artists, programmers, engineers, CG animators, mathematicians, architects, and graphic designers together around work that crosses art, science, technology, and creativity. Its public web ",
|
|
9184
|
+
"voice_fingerprint": {
|
|
9185
|
+
"register": "design-tools",
|
|
9186
|
+
"sentence_length": "medium declarative",
|
|
9187
|
+
"metaphor_density": "low",
|
|
9188
|
+
"vocabulary_register": "brand-appropriate"
|
|
9189
|
+
},
|
|
9190
|
+
"tone_keywords": [
|
|
9191
|
+
"brand-appropriate"
|
|
9192
|
+
],
|
|
9193
|
+
"antipatterns": [
|
|
9194
|
+
"off-brand"
|
|
9195
|
+
],
|
|
9196
|
+
"signature_motion": "See §15 Motion.",
|
|
6775
9197
|
"has_personas": true,
|
|
6776
|
-
"category_raw": "
|
|
9198
|
+
"category_raw": "design-tools"
|
|
6777
9199
|
},
|
|
6778
9200
|
{
|
|
6779
|
-
"id": "
|
|
6780
|
-
"primary_color_hex": "#
|
|
6781
|
-
"category": "
|
|
6782
|
-
"visual_theme": "
|
|
9201
|
+
"id": "teamsparta",
|
|
9202
|
+
"primary_color_hex": "#fa0030",
|
|
9203
|
+
"category": "education",
|
|
9204
|
+
"visual_theme": "Team Sparta (팀스파르타), the operator of 스파르타코딩클럽 (Spartacodingclub), runs Korea's most recognizable coding-education brand, and its site reads like a high-energy motivational campaign rather than a quiet courseware catalog. The canvas is pure white (`#ffffff`) br",
|
|
6783
9205
|
"voice_fingerprint": {
|
|
6784
|
-
"register": "
|
|
9206
|
+
"register": "education",
|
|
6785
9207
|
"sentence_length": "medium declarative",
|
|
6786
9208
|
"metaphor_density": "low",
|
|
6787
9209
|
"vocabulary_register": "brand-appropriate"
|
|
@@ -6797,31 +9219,31 @@
|
|
|
6797
9219
|
],
|
|
6798
9220
|
"signature_motion": "See §15 Motion.",
|
|
6799
9221
|
"has_personas": true,
|
|
6800
|
-
"category_raw": "
|
|
9222
|
+
"category_raw": "education"
|
|
6801
9223
|
},
|
|
6802
9224
|
{
|
|
6803
|
-
"id": "
|
|
6804
|
-
"primary_color_hex": "#
|
|
6805
|
-
"category": "
|
|
6806
|
-
"visual_theme": "
|
|
9225
|
+
"id": "tellingme",
|
|
9226
|
+
"primary_color_hex": "#07beb8",
|
|
9227
|
+
"category": "healthcare",
|
|
9228
|
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"visual_theme": "TellingMe (텔링미) is a Korean journaling-diary product — \"진정한 나에 가까워지는 저널링 다이어리\" (a journaling diary that brings you closer to your true self) — and its homepage feels less like a software landing page and more like the paper cover of a warm, gentle notebook. Th",
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"register": "healthcare",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "
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"category_raw": "healthcare"
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{
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"id": "thsr",
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"primary_color_hex": "#ca4f0f",
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"category": "consumer-tech",
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"visual_theme": "Taiwan High Speed Rail (THSR, 台灣高鐵) operates Taiwan’s north–south high-speed rail service and frames itself as more than transport: a life-service platform built around safer, faster, more comfortable travel. Its official history places incorporation in 1998, ",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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{
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"id": "thumbtack",
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"primary_color_hex": "#009fd9",
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"category": "consumer-tech",
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"visual_theme": "Thumbtack helps homeowners identify, plan, and complete home projects with local professionals; its current public framing is a continuing relationship with the home rather than a one-time directory search. That practical, confidence-building premise comes thr",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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@@ -7008,6 +9472,30 @@
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{
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"id": "toyota",
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"primary_color_hex": "#034f6d",
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"category": "automotive",
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"visual_theme": "Toyota is an automotive and mobility company whose public Global site brings corporate history, production knowledge, vehicle stories, and current mobility work into one information-dense editorial surface. The captured pages are distinguished less by a promot",
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"voice_fingerprint": {
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"register": "automotive",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "automotive"
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},
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@@ -7181,6 +9669,30 @@
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{
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"id": "typed",
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"primary_color_hex": "#a88ef5",
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"category": "productivity",
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"visual_theme": "Typed (타입드) is the flagship document-and-knowledge workspace built by the Korean productivity-software company Business Canvas (비즈니스캔버스), and its brand today lives across two very different but deliberately paired surfaces. The Typed product site (typed.do) — ",
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"voice_fingerprint": {
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"register": "productivity",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "productivity"
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},
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{
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@@ -7227,6 +9739,29 @@
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{
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"id": "udn",
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"primary_color_hex": "#2f76aa",
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"category": "consumer-tech",
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"visual_theme": "聯合新聞網 (udn) is United Daily News Group’s public platform for immediate news and diverse editorial content. The group says udn launched in 1999, connected its original reporting operation, and brought 24-hour news to a digital audience. Its public news pages di",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "uniqlo",
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@@ -7279,6 +9814,29 @@
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"category_raw": "AI / LLM (Solar)",
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"country": "KR"
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{
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"id": "uswds",
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"primary_color_hex": "#005ea2",
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"category": "government",
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"visual_theme": "The U.S. Web Design System (USWDS) is the General Services Administration’s open-source system for helping federal teams build familiar, accessible, and mobile-friendly public websites and services. Its visual character is deliberately civic rather than propri",
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"voice_fingerprint": {
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"register": "government",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "government"
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},
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{
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"id": "velog",
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@@ -7414,6 +9972,30 @@
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{
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"id": "vuno",
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"primary_color_hex": "#40e2de",
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"category": "healthcare",
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|
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"visual_theme": "VUNO (뷰노) is Korea's pioneer medical-AI company, and its site carries the calm, clinical authority of a firm that sells diagnostic confidence to hospitals. The chrome is a deep navy (`#102135`) — closer to the color of a darkened reading room than to corporate",
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"voice_fingerprint": {
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"register": "healthcare",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "healthcare"
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},
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{
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"id": "wadiz",
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@@ -7617,6 +10199,30 @@
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{
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"id": "weverse",
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"primary_color_hex": "#00cbd5",
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"category": "consumer-tech",
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|
+
"visual_theme": "Weverse (위버스) is HYBE's global fandom platform, and its surfaces read like a quiet, gallery-white stage built to put artist imagery in the spotlight — the interface itself deliberately recedes. Across the homepage, Weverse Shop, and Weverse Magazine the canvas",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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|
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"signature_motion": "See §15 Motion.",
|
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|
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"has_personas": true,
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|
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"category_raw": "consumer-tech"
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},
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{
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"primary_color_hex": "#000000",
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@@ -7664,6 +10270,52 @@
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"has_personas": false,
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"category_raw": "fintech"
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},
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|
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{
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|
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"id": "wisetracker",
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|
+
"primary_color_hex": "#ff8d08",
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|
+
"category": "marketing",
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|
+
"visual_theme": "Wisetracker (와이즈트래커) is a Korean marketing-analytics and attribution platform, and its two public surfaces speak in two deliberately different registers. The marketing homepage — built on Framer — is bright, confident and playful: a pure white canvas (`#ffffff",
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|
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"voice_fingerprint": {
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|
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"register": "marketing",
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|
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"playful",
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"flat",
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"calm"
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],
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"antipatterns": [
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|
+
"off-brand"
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|
+
],
|
|
10293
|
+
"signature_motion": "See §15 Motion.",
|
|
10294
|
+
"has_personas": true,
|
|
10295
|
+
"category_raw": "marketing"
|
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|
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},
|
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|
+
{
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|
+
"id": "wooribank",
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|
+
"primary_color_hex": "#0067ac",
|
|
10300
|
+
"category": "fintech",
|
|
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|
+
"visual_theme": "Woori Bank is a Korean bank whose public narrative links a long institutional history with the promise of financial innovation. Its museum identifies Daehancheonil Bank, founded in 1899, as the predecessor of today’s Woori Bank, while the current corporate sit",
|
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|
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"voice_fingerprint": {
|
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|
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"register": "fintech",
|
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|
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"sentence_length": "medium declarative",
|
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|
+
"metaphor_density": "low",
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
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|
+
"tone_keywords": [
|
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|
+
"flat",
|
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|
+
"utilitarian"
|
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|
+
],
|
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|
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"antipatterns": [
|
|
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|
+
"off-brand"
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
10317
|
+
"category_raw": "fintech"
|
|
10318
|
+
},
|
|
7667
10319
|
{
|
|
7668
10320
|
"id": "workday",
|
|
7669
10321
|
"primary_color_hex": "#0057ae",
|
|
@@ -7925,6 +10577,30 @@
|
|
|
7925
10577
|
"has_personas": false,
|
|
7926
10578
|
"category_raw": "saas-tool"
|
|
7927
10579
|
},
|
|
10580
|
+
{
|
|
10581
|
+
"id": "zendesk",
|
|
10582
|
+
"primary_color_hex": "#1f73b7",
|
|
10583
|
+
"category": "saas",
|
|
10584
|
+
"visual_theme": "Zendesk builds customer-service software, and Garden is its public design system: the company calls it the source of truth for the tools, standards, and practices used to build Zendesk products. The system’s distinctive expression is deliberate rather than orn",
|
|
10585
|
+
"voice_fingerprint": {
|
|
10586
|
+
"register": "saas",
|
|
10587
|
+
"sentence_length": "medium declarative",
|
|
10588
|
+
"metaphor_density": "low",
|
|
10589
|
+
"vocabulary_register": "brand-appropriate"
|
|
10590
|
+
},
|
|
10591
|
+
"tone_keywords": [
|
|
10592
|
+
"dark",
|
|
10593
|
+
"dense",
|
|
10594
|
+
"editorial",
|
|
10595
|
+
"calm"
|
|
10596
|
+
],
|
|
10597
|
+
"antipatterns": [
|
|
10598
|
+
"off-brand"
|
|
10599
|
+
],
|
|
10600
|
+
"signature_motion": "See §15 Motion.",
|
|
10601
|
+
"has_personas": true,
|
|
10602
|
+
"category_raw": "saas"
|
|
10603
|
+
},
|
|
7928
10604
|
{
|
|
7929
10605
|
"id": "zepeto",
|
|
7930
10606
|
"primary_color_hex": "#5c46ff",
|