oh-my-design-cli 1.8.6 → 1.9.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (275) hide show
  1. package/.claude/hooks/lib/preferences-parser.cjs +1 -0
  2. package/.claude/hooks/lib/preferences-writer.cjs +1 -0
  3. package/.claude/hooks/post-edit-watch.cjs +1 -0
  4. package/.claude/hooks/session-end-foldin.cjs +1 -0
  5. package/.claude/hooks/session-state-loader.cjs +1 -0
  6. package/.claude/hooks/skill-activation.cjs +1 -0
  7. package/.claude/settings.json +10 -1
  8. package/.github/assets/logo-bg.png +0 -0
  9. package/AGENTS.md +20 -1
  10. package/CHANGELOG.md +482 -0
  11. package/MIGRATION.md +103 -0
  12. package/README.ja.md +56 -19
  13. package/README.ko.md +47 -30
  14. package/README.md +48 -30
  15. package/README.zh-TW.md +59 -22
  16. package/agents/AGENT.md +8 -7
  17. package/agents/omd-codex-image.md +1 -1
  18. package/agents/omd-critic.md +6 -7
  19. package/agents/omd-designer-review.md +1 -1
  20. package/agents/omd-final-qa.md +1 -1
  21. package/agents/omd-humanizer.md +38 -0
  22. package/agents/omd-kr-writer.md +3 -4
  23. package/agents/omd-locale-adapter.md +12 -16
  24. package/agents/omd-master.md +24 -19
  25. package/agents/omd-microcopy.md +1 -1
  26. package/agents/omd-orchestrator.md +7 -8
  27. package/agents/omd-slop-auditor.md +31 -0
  28. package/agents/omd-ux-researcher.md +1 -1
  29. package/data/reference-fingerprints.json +2761 -85
  30. package/dist/bin/oh-my-design.js +16 -8
  31. package/dist/bin/oh-my-design.js.map +1 -1
  32. package/dist/chunk-UJIHCEYF.js +99 -0
  33. package/dist/chunk-UJIHCEYF.js.map +1 -0
  34. package/dist/doctor-LDWSFM3I.js +763 -0
  35. package/dist/doctor-LDWSFM3I.js.map +1 -0
  36. package/dist/install-skills-ZZFNJ2II.js +1120 -0
  37. package/dist/install-skills-ZZFNJ2II.js.map +1 -0
  38. package/docs/CLI_QUICKSTART.md +157 -0
  39. package/package.json +25 -4
  40. package/scripts/postinstall.cjs +5 -4
  41. package/skills/claude-design/SKILL.md +38 -14
  42. package/skills/claude-design/references/claude-design-flow.md +11 -11
  43. package/skills/claude-design/references/codebase-analysis.md +5 -4
  44. package/skills/omd-final-qa/SKILL.md +1 -1
  45. package/skills/omd-harness/SKILL.md +51 -50
  46. package/skills/omd-humanize/SKILL.md +116 -0
  47. package/skills/omd-humanize/agents/openai.yaml +4 -0
  48. package/skills/omd-humanize/references/locale-playbooks.md +102 -0
  49. package/skills/omd-humanize/references/sources.md +11 -0
  50. package/skills/omd-init/SKILL.md +18 -12
  51. package/skills/omd-locale-adapter/SKILL.md +58 -91
  52. package/skills/omd-orchestrator/SKILL.md +11 -5
  53. package/skills/omd-reference-capture/SKILL.md +80 -26
  54. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
  55. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
  56. package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
  57. package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
  58. package/skills/omd-slop-audit/SKILL.md +110 -0
  59. package/skills/omd-slop-audit/agents/openai.yaml +4 -0
  60. package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
  61. package/skills/omd-slop-audit/references/sources.md +24 -0
  62. package/web/references/104/DESIGN.md +354 -0
  63. package/web/references/11st/DESIGN.md +197 -316
  64. package/web/references/29cm/DESIGN.md +297 -393
  65. package/web/references/42dot/DESIGN.md +390 -0
  66. package/web/references/8percent/DESIGN.md +438 -0
  67. package/web/references/ably/DESIGN.md +267 -572
  68. package/web/references/acer/DESIGN.md +329 -0
  69. package/web/references/airbnb/DESIGN.md +219 -557
  70. package/web/references/airbridge/DESIGN.md +451 -0
  71. package/web/references/alipay/DESIGN.md +179 -420
  72. package/web/references/apple/DESIGN.md +224 -498
  73. package/web/references/asleep/DESIGN.md +402 -0
  74. package/web/references/au/DESIGN.md +334 -0
  75. package/web/references/autopedia/DESIGN.md +382 -0
  76. package/web/references/aws-cloudscape/DESIGN.md +241 -0
  77. package/web/references/baemin/DESIGN.md +332 -491
  78. package/web/references/banksalad/DESIGN.md +269 -180
  79. package/web/references/barogo/DESIGN.md +416 -0
  80. package/web/references/beusable/DESIGN.md +464 -0
  81. package/web/references/bigin/DESIGN.md +454 -0
  82. package/web/references/bilibili/DESIGN.md +206 -374
  83. package/web/references/bmw/DESIGN.md +162 -276
  84. package/web/references/brandi/DESIGN.md +184 -325
  85. package/web/references/buzzvil/DESIGN.md +457 -0
  86. package/web/references/cafe24/DESIGN.md +472 -0
  87. package/web/references/catchtable/DESIGN.md +219 -264
  88. package/web/references/cgv/DESIGN.md +317 -0
  89. package/web/references/channeltalk/DESIGN.md +210 -336
  90. package/web/references/china-airlines/DESIGN.md +291 -0
  91. package/web/references/cjonstyle/DESIGN.md +453 -0
  92. package/web/references/class101/DESIGN.md +168 -387
  93. package/web/references/classum/DESIGN.md +228 -203
  94. package/web/references/claude/DESIGN.md +242 -479
  95. package/web/references/clay/DESIGN.md +179 -377
  96. package/web/references/clickhouse/DESIGN.md +254 -343
  97. package/web/references/codeit/DESIGN.md +470 -0
  98. package/web/references/cohere/DESIGN.md +214 -324
  99. package/web/references/coinone/DESIGN.md +199 -179
  100. package/web/references/corca/DESIGN.md +414 -0
  101. package/web/references/coupang/DESIGN.md +205 -475
  102. package/web/references/cursor/DESIGN.md +240 -381
  103. package/web/references/dabang/DESIGN.md +248 -213
  104. package/web/references/dable/DESIGN.md +431 -0
  105. package/web/references/datarize/DESIGN.md +338 -0
  106. package/web/references/dealicious/DESIGN.md +402 -0
  107. package/web/references/drdiary/DESIGN.md +404 -0
  108. package/web/references/elastic/DESIGN.md +238 -0
  109. package/web/references/elevenlabs/DESIGN.md +183 -321
  110. package/web/references/elice/DESIGN.md +445 -0
  111. package/web/references/eslite/DESIGN.md +257 -0
  112. package/web/references/evaair/DESIGN.md +338 -0
  113. package/web/references/expo/DESIGN.md +238 -331
  114. package/web/references/familymart-tw/DESIGN.md +254 -0
  115. package/web/references/ferrari/DESIGN.md +160 -377
  116. package/web/references/figma/DESIGN.md +197 -451
  117. package/web/references/fitpet/DESIGN.md +445 -0
  118. package/web/references/flex/DESIGN.md +170 -253
  119. package/web/references/framer/DESIGN.md +197 -340
  120. package/web/references/freee/DESIGN.md +211 -533
  121. package/web/references/friendliai/DESIGN.md +431 -0
  122. package/web/references/frip/DESIGN.md +440 -0
  123. package/web/references/furiosaai/DESIGN.md +450 -0
  124. package/web/references/gangnamunni/DESIGN.md +154 -591
  125. package/web/references/gaudiolab/DESIGN.md +414 -0
  126. package/web/references/google/DESIGN.md +290 -398
  127. package/web/references/goorm/DESIGN.md +470 -0
  128. package/web/references/greencar/DESIGN.md +420 -0
  129. package/web/references/hackle/DESIGN.md +472 -0
  130. package/web/references/hashicorp/DESIGN.md +273 -318
  131. package/web/references/heydealer/DESIGN.md +429 -0
  132. package/web/references/humanscape/DESIGN.md +433 -0
  133. package/web/references/hwahae/DESIGN.md +453 -0
  134. package/web/references/hyundai/DESIGN.md +158 -368
  135. package/web/references/hyundaicard/DESIGN.md +171 -121
  136. package/web/references/ibm/DESIGN.md +227 -378
  137. package/web/references/idus/DESIGN.md +450 -0
  138. package/web/references/igaworks/DESIGN.md +437 -0
  139. package/web/references/inflearn/DESIGN.md +221 -366
  140. package/web/references/intuit/DESIGN.md +244 -0
  141. package/web/references/jandi/DESIGN.md +191 -291
  142. package/web/references/jobplanet/DESIGN.md +415 -0
  143. package/web/references/kakao/DESIGN.md +287 -475
  144. package/web/references/kakaobank/DESIGN.md +220 -521
  145. package/web/references/kakaogames/DESIGN.md +220 -0
  146. package/web/references/kakaopay/DESIGN.md +207 -526
  147. package/web/references/karrot/DESIGN.md +227 -251
  148. package/web/references/kb-kookmin/DESIGN.md +308 -0
  149. package/web/references/kbank/DESIGN.md +220 -175
  150. package/web/references/kcd/DESIGN.md +432 -0
  151. package/web/references/kmong/DESIGN.md +281 -356
  152. package/web/references/krds/DESIGN.md +245 -19
  153. package/web/references/kream/DESIGN.md +224 -359
  154. package/web/references/kurly/DESIGN.md +211 -533
  155. package/web/references/kyobobook/DESIGN.md +445 -0
  156. package/web/references/lablup/DESIGN.md +474 -0
  157. package/web/references/lamborghini/DESIGN.md +198 -360
  158. package/web/references/lemonbase/DESIGN.md +452 -0
  159. package/web/references/lguplus/DESIGN.md +259 -0
  160. package/web/references/likelion/DESIGN.md +283 -0
  161. package/web/references/line/DESIGN.md +396 -355
  162. package/web/references/linear.app/DESIGN.md +209 -562
  163. package/web/references/lotteon/DESIGN.md +386 -0
  164. package/web/references/lovable/DESIGN.md +255 -349
  165. package/web/references/makinarocks/DESIGN.md +242 -0
  166. package/web/references/maum-ai/DESIGN.md +423 -0
  167. package/web/references/medibloc/DESIGN.md +425 -0
  168. package/web/references/megabox/DESIGN.md +232 -0
  169. package/web/references/mercari/DESIGN.md +217 -434
  170. package/web/references/microsoft/DESIGN.md +234 -388
  171. package/web/references/mildang/DESIGN.md +411 -0
  172. package/web/references/millie/DESIGN.md +183 -504
  173. package/web/references/minimax/DESIGN.md +264 -322
  174. package/web/references/miricanvas/DESIGN.md +182 -355
  175. package/web/references/miro/DESIGN.md +234 -232
  176. package/web/references/mistral.ai/DESIGN.md +231 -314
  177. package/web/references/mixi/DESIGN.md +234 -0
  178. package/web/references/moin/DESIGN.md +445 -0
  179. package/web/references/mongodb/DESIGN.md +219 -316
  180. package/web/references/moreh/DESIGN.md +437 -0
  181. package/web/references/musinsa/DESIGN.md +184 -510
  182. package/web/references/mynavi/DESIGN.md +242 -0
  183. package/web/references/myrealtrip/DESIGN.md +169 -406
  184. package/web/references/naver/DESIGN.md +328 -499
  185. package/web/references/naverwebtoon/DESIGN.md +172 -395
  186. package/web/references/neosapience/DESIGN.md +441 -0
  187. package/web/references/nhn/DESIGN.md +169 -346
  188. package/web/references/nhncloud/DESIGN.md +185 -123
  189. package/web/references/nota/DESIGN.md +451 -0
  190. package/web/references/notion/DESIGN.md +271 -475
  191. package/web/references/nrise/DESIGN.md +417 -0
  192. package/web/references/ohouse/DESIGN.md +210 -549
  193. package/web/references/oliveyoung/DESIGN.md +217 -326
  194. package/web/references/ollama/DESIGN.md +241 -308
  195. package/web/references/onestore/DESIGN.md +248 -0
  196. package/web/references/palantir/DESIGN.md +256 -0
  197. package/web/references/panasonic/DESIGN.md +276 -0
  198. package/web/references/patternfly/DESIGN.md +259 -0
  199. package/web/references/payhere/DESIGN.md +438 -0
  200. package/web/references/pega/DESIGN.md +262 -0
  201. package/web/references/peoplefund/DESIGN.md +431 -0
  202. package/web/references/petfriends/DESIGN.md +428 -0
  203. package/web/references/pinkfong/DESIGN.md +199 -367
  204. package/web/references/pinterest/DESIGN.md +258 -308
  205. package/web/references/portone/DESIGN.md +446 -0
  206. package/web/references/poya/DESIGN.md +286 -0
  207. package/web/references/pozalabs/DESIGN.md +438 -0
  208. package/web/references/protopie/DESIGN.md +419 -0
  209. package/web/references/qraft/DESIGN.md +448 -0
  210. package/web/references/queenit/DESIGN.md +432 -0
  211. package/web/references/quotabook/DESIGN.md +449 -0
  212. package/web/references/rebellions/DESIGN.md +449 -0
  213. package/web/references/recruit/DESIGN.md +247 -0
  214. package/web/references/remember/DESIGN.md +202 -396
  215. package/web/references/resend/DESIGN.md +274 -348
  216. package/web/references/returnzero/DESIGN.md +460 -0
  217. package/web/references/sakura-internet/DESIGN.md +269 -0
  218. package/web/references/samsung/DESIGN.md +157 -359
  219. package/web/references/sandoll/DESIGN.md +445 -0
  220. package/web/references/sanity/DESIGN.md +241 -375
  221. package/web/references/saramin/DESIGN.md +465 -0
  222. package/web/references/scatterlab/DESIGN.md +412 -0
  223. package/web/references/selectstar/DESIGN.md +439 -0
  224. package/web/references/servicenow/DESIGN.md +289 -0
  225. package/web/references/shiftee/DESIGN.md +468 -0
  226. package/web/references/shinhanbank/DESIGN.md +161 -341
  227. package/web/references/shinhancard/DESIGN.md +208 -319
  228. package/web/references/sionic/DESIGN.md +454 -0
  229. package/web/references/sktelecom/DESIGN.md +310 -0
  230. package/web/references/socar/DESIGN.md +125 -32
  231. package/web/references/softbank/DESIGN.md +231 -0
  232. package/web/references/solapi/DESIGN.md +483 -0
  233. package/web/references/sony/DESIGN.md +234 -0
  234. package/web/references/soop/DESIGN.md +261 -0
  235. package/web/references/spacex/DESIGN.md +184 -323
  236. package/web/references/spotify/DESIGN.md +253 -394
  237. package/web/references/squeezebits/DESIGN.md +441 -0
  238. package/web/references/stayfolio/DESIGN.md +422 -0
  239. package/web/references/stripe/DESIGN.md +212 -491
  240. package/web/references/supabase/DESIGN.md +244 -316
  241. package/web/references/supertone/DESIGN.md +413 -0
  242. package/web/references/tabling/DESIGN.md +415 -0
  243. package/web/references/taishinbank/DESIGN.md +243 -0
  244. package/web/references/teamlab/DESIGN.md +240 -0
  245. package/web/references/teamsparta/DESIGN.md +472 -0
  246. package/web/references/tellingme/DESIGN.md +392 -0
  247. package/web/references/tesla/DESIGN.md +244 -427
  248. package/web/references/thsr/DESIGN.md +284 -0
  249. package/web/references/thumbtack/DESIGN.md +302 -0
  250. package/web/references/together.ai/DESIGN.md +257 -304
  251. package/web/references/toss/DESIGN.md +251 -593
  252. package/web/references/toss-securities/DESIGN.md +255 -178
  253. package/web/references/tossbank/DESIGN.md +195 -491
  254. package/web/references/toyota/DESIGN.md +238 -0
  255. package/web/references/tving/DESIGN.md +197 -245
  256. package/web/references/typed/DESIGN.md +413 -0
  257. package/web/references/uber/DESIGN.md +256 -333
  258. package/web/references/udn/DESIGN.md +250 -0
  259. package/web/references/upbit/DESIGN.md +145 -256
  260. package/web/references/upstage/DESIGN.md +211 -204
  261. package/web/references/uswds/DESIGN.md +287 -0
  262. package/web/references/vercel/DESIGN.md +236 -440
  263. package/web/references/vuno/DESIGN.md +413 -0
  264. package/web/references/wanted/DESIGN.md +215 -487
  265. package/web/references/weverse/DESIGN.md +437 -0
  266. package/web/references/wise/DESIGN.md +223 -231
  267. package/web/references/wisetracker/DESIGN.md +462 -0
  268. package/web/references/wooribank/DESIGN.md +245 -0
  269. package/web/references/yanolja/DESIGN.md +250 -419
  270. package/web/references/yeogiotte/DESIGN.md +235 -418
  271. package/web/references/zapier/DESIGN.md +256 -377
  272. package/web/references/zendesk/DESIGN.md +288 -0
  273. package/web/references/zigzag/DESIGN.md +200 -621
  274. package/dist/install-skills-7UUDOLG2.js +0 -734
  275. package/dist/install-skills-7UUDOLG2.js.map +0 -1
@@ -4,498 +4,315 @@ name: Tesla
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  country: US
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  category: automotive
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  homepage: "https://www.tesla.com"
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- primary_color: "#cc0000"
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+ primary_color: "#3e6ae1"
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  logo:
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  type: simpleicons
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  slug: tesla
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- verified: "2026-05-15"
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+ verified: "2026-07-13"
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  omd: "0.1"
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+ verification_v2:
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+ schema: 2
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+ checked: "2026-07-13"
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+ surfaces:
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+ - { id: home, kind: support, url: "https://www.tesla.com/support/getting-started-with-your-vehicle", inspected: "2026-07-13" }
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+ - { id: surface-2, kind: marketing, url: "https://www.tesla.com/model3?lang=en", inspected: "2026-07-13" }
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+ - { id: surface-3, kind: documentation, url: "https://www.tesla.com/ownersmanual/", inspected: "2026-07-13" }
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+ sources:
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+ - { id: support-live, kind: official-doc, url: "https://www.tesla.com/support/getting-started-with-your-vehicle", captured: "2026-07-13" }
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+ - { id: model3-live, kind: product-surface, url: "https://www.tesla.com/model3?lang=en", captured: "2026-07-13" }
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+ - { id: manual-live, kind: official-doc, url: "https://www.tesla.com/ownersmanual/", captured: "2026-07-13" }
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+ - { id: universal-text-asset, kind: brand-asset, url: "https://digitalassets.tesla.com/tesla-design-system/raw/upload/static/fonts/universal-sans-2/web/text/Universal-Sans-Text-Regular.woff2", captured: "2026-07-13" }
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+ - { id: universal-display-asset, kind: brand-asset, url: "https://digitalassets.tesla.com/tesla-design-system/raw/upload/static/fonts/universal-sans-2/web/display/Universal-Sans-Display-Regular.woff2", captured: "2026-07-13" }
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+ - { id: tesla-legal, kind: license, url: "https://www.tesla.com/legal/terms", captured: "2026-07-13" }
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+ conflicts: []
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+ claims:
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+ "tokens.colors.primary": &model3 { surface_id: surface-2, source_id: model3-live, method: computed-style, captured: "2026-07-13" }
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+ "tokens.colors.canvas": *model3
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+ "tokens.colors.surface": *model3
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+ "tokens.colors.foreground": *model3
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+ "tokens.colors.body": *model3
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+ "tokens.colors.muted": *model3
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+ "tokens.colors.on-primary": *model3
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+ "tokens.typography.family.ui": *model3
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+ "tokens.typography.family.display": *model3
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+ "tokens.spacing.unit": *model3
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+ "tokens.spacing.gap": *model3
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+ "tokens.spacing.nav-x": *model3
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+ "tokens.spacing.card-x": *model3
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+ "tokens.spacing.card-y": *model3
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+ "tokens.spacing.card-bottom": *model3
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+ "tokens.spacing.section": *model3
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+ "tokens.rounded.control": *model3
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+ "tokens.rounded.tab": *model3
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+ "tokens.rounded.card": *model3
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+ "tokens.shadow.carousel-navigation": *model3
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+ "tokens.components.primary-cta.type": *model3
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+ "tokens.components.primary-cta.bg": *model3
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+ "tokens.components.primary-cta.fg": *model3
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+ "tokens.components.primary-cta.font": *model3
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+ "tokens.components.primary-cta.states": *model3
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+ "tokens.components.primary-cta.use": *model3
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+ "tokens.components.high-contrast-cta.type": *model3
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+ "tokens.components.high-contrast-cta.fg": *model3
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+ "tokens.components.high-contrast-cta.use": *model3
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+ "tokens.components.info-card.type": *model3
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+ "tokens.components.info-card.bg": *model3
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+ "tokens.components.info-card.fg": *model3
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+ "tokens.components.info-card.padding": *model3
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+ "tokens.components.info-card.use": *model3
71
+ "tokens.components.carousel-dot.type": *model3
72
+ "tokens.components.carousel-dot.bg": *model3
73
+ "tokens.components.carousel-dot.fg": *model3
74
+ "tokens.components.carousel-dot.radius": *model3
75
+ "tokens.components.carousel-dot.padding": *model3
76
+ "tokens.components.carousel-dot.states": *model3
77
+ "tokens.components.carousel-dot.use": *model3
78
+ "tokens.components.mode-tab.type": *model3
79
+ "tokens.components.mode-tab.fg": *model3
80
+ "tokens.components.mode-tab.radius": *model3
81
+ "tokens.components.mode-tab.padding": *model3
82
+ "tokens.components.mode-tab.states": *model3
83
+ "tokens.components.mode-tab.use": *model3
84
+ "tokens.components.carousel-navigation.type": *model3
85
+ "tokens.components.carousel-navigation.bg": *model3
86
+ "tokens.components.carousel-navigation.fg": *model3
87
+ "tokens.components.carousel-navigation.radius": *model3
88
+ "tokens.components.carousel-navigation.padding": *model3
89
+ "tokens.components.carousel-navigation.shadow": *model3
90
+ "tokens.components.carousel-navigation.states": *model3
91
+ "tokens.components.carousel-navigation.use": *model3
13
92
  tokens:
14
- source: prose-derived
15
- extracted: "2026-06-09"
93
+ source: reconciled
94
+ extracted: "2026-07-13"
95
+ components_harvested: true
16
96
  colors:
17
97
  primary: "#3e6ae1"
18
- brand: "#cc0000"
19
98
  canvas: "#ffffff"
20
99
  surface: "#f4f4f4"
21
- carbon: "#171a20"
22
- graphite: "#393c41"
23
- pewter: "#5c5e62"
24
- placeholder: "#8e8e8e"
25
- border: "#eeeeee"
26
- border-strong: "#d0d1d2"
100
+ foreground: "#171a20"
101
+ body: "#393c41"
102
+ muted: "#5c5e62"
27
103
  on-primary: "#ffffff"
28
104
  typography:
29
- family: { sans: "Universal Sans Text", mono: "Universal Sans Text" }
30
- hero: { size: 40, weight: 500, lineHeight: 1.20, use: "Hero titles, white on dark imagery" }
31
- product-name: { size: 17, weight: 500, lineHeight: 1.18, use: "Model names in nav panel and cards" }
32
- nav: { size: 14, weight: 500, lineHeight: 1.20, use: "Primary navigation labels" }
33
- body: { size: 14, weight: 400, lineHeight: 1.43, use: "Paragraph and descriptive content" }
34
- button: { size: 14, weight: 500, lineHeight: 1.20, use: "CTA button text" }
35
- promo: { size: 22, weight: 400, lineHeight: 0.91, use: "White promotional text on hero" }
36
- category: { size: 16, weight: 500, use: "White text labels on category cards" }
37
- spacing: { xs: 4, sm: 8, md: 16, base: 24, lg: 32, xl: 48, xxl: 64 }
38
- rounded: { sm: 4, md: 12, lg: 12, full: 9999 }
105
+ family: { ui: "Universal Sans Text", display: "Universal Sans Display" }
106
+ spacing: { unit: 4, gap: 8, nav-x: 16, card-x: 24, card-y: 32, card-bottom: 48, section: 64 }
107
+ rounded: { control: 4, tab: 8, card: 8 }
39
108
  shadow:
40
- none: "none"
41
- components_harvested: true
109
+ carousel-navigation: "rgba(0, 0, 0, 0.25) 0px 4px 4px 0px"
42
110
  components:
43
- button-primary: { type: button, bg: "#3e6ae1", fg: "#ffffff", radius: 4, padding: "4px", font: "14/500", use: "Primary CTA Order Now, 200px wide, 40px min-height" }
44
- button-secondary: { type: button, bg: "#ffffff", fg: "#393c41", radius: 4, padding: "4px", font: "14/500", use: "Alternative action, View Inventory" }
45
- button-nav: { type: button, fg: "#171a20", radius: 4, padding: "4px 16px", font: "14/500", use: "Top navigation items" }
46
- link-text: { type: button, fg: "#5c5e62", font: "14/400", use: "In-content text links" }
47
- card-category: { type: card, radius: 12, use: "Full-bleed photography category card, white corner label" }
48
- input-default: { type: input, fg: "#171a20", font: "14/400", use: "Form input, placeholder #8e8e8e" }
111
+ primary-cta: { type: button, bg: "#3e6ae1", fg: "#ffffff", radius: "4px", padding: "4px", font: "14px / 500 / Universal Sans Text", states: "pressed and focus computed snapshots", use: "Model 3 marketing CTA" }
112
+ high-contrast-cta: { type: button, bg: "#ffffff", fg: "#393c41", radius: "4px", padding: "4px", font: "14px / 500 / Universal Sans Text", states: "focus computed snapshot", use: "Paired Model 3 marketing CTA" }
113
+ info-card: { type: card, bg: "#f4f4f4", fg: "#393c41", radius: "8px", padding: "0px 24px", use: "Filled information card on Model 3 marketing page" }
114
+ carousel-dot: { type: tab, bg: "#ffffff", fg: "#d0d1d2", radius: "8px", padding: "4px", states: "default and focus computed snapshots", use: "Model 3 carousel dot" }
115
+ mode-tab: { type: tab, fg: "#171a20", radius: "4px", padding: "4px 8px", states: "default, pressed, and focus computed snapshots", use: "Model 3 carousel mode tab" }
116
+ carousel-navigation: { type: button, bg: "rgba(255, 255, 255, 0.75)", fg: "#393c41", radius: "4px", padding: "4px", shadow: "rgba(0, 0, 0, 0.25) 0px 4px 4px 0px", states: "default, pressed, and focus computed snapshots", use: "Inline Model 3 carousel arrow" }
49
117
  ---
50
118
 
51
- # Design System Inspiration of Tesla
119
+ # Tesla Design Reference
52
120
 
53
121
  ## 1. Visual Theme & Atmosphere
54
122
 
55
- Tesla's website is an exercise in radical subtraction a digital showroom where the product is everything and the interface is almost nothing. The page opens with a full-viewport hero that fills the entire screen with cinematic car photography: three vehicles arranged on polished concrete against a hazy cityscape sky, with a single model name floating above in translucent white type. There are no decorative borders, no gradients, no patterns, no shadows. The UI exists only to provide just enough navigational structure to get out of the way. Every pixel that isn't product imagery is white space, and that restraint is the design system's most powerful statement.
123
+ Tesla makes electric vehicles, charging, solar, and energy-storage products; its current public story extends that work toward what it calls sustainable abundance. On the captured Model 3 marketing page, that ambition is expressed through a largely neutral, image-led interface rather than a dense automotive dashboard: `#3e6ae1` appears on a primary call to action, while white, charcoal, and near-black carry most of the UI. Universal Sans Display creates the large product hierarchy and Universal Sans Text handles controls and supporting copy. This reference separates that marketing language from the supplied support page and owners-manual chrome: the latter do not authorize marketing tokens, while the former does not describe an authenticated vehicle, account, or in-car product interface.
56
124
 
57
- The color philosophy is almost ascetic: a single blue (`#3E6AE1`) for primary calls to action, three shades of dark gray for text hierarchy, and white for everything else. The entire emotional weight is carried by photography — sprawling landscape shots, studio-lit vehicle profiles, and atmospheric environmental compositions that stretch edge-to-edge across each viewport-height section. The UI chrome dissolves into the imagery. The navigation bar floats above the hero with no visible background, border, or shadow — the TESLA wordmark and five navigation labels simply exist in the space, trusting the content beneath them to provide sufficient contrast.
125
+ - **Product-led marketing:** the captured Model 3 surface combines large display type, paired CTAs, carousel controls, and filled information cards.
126
+ - **Restrained UI color:** the verified marketing palette is blue plus neutrals, not a general semantic-status palette.
127
+ - **Distinct source domains:** support and documentation were captured, but their local typography and browser-like chrome are not promoted into the Model 3 system.
58
128
 
59
- Typography recently transitioned from Gotham to Universal Sans — a custom family split into "Display" for headlines and "Text" for body/UI elements — unifying the website, mobile app, and in-car software into a single typographic voice. The Display variant renders hero titles at 40px weight 500, while the Text variant handles everything from navigation (14px/500) to body copy (14px/400). The font carries a geometric precision with slightly humanist terminals that feels engineered rather than designed — exactly matching Tesla's brand identity of technology that doesn't need to announce itself. There are no text shadows, no text gradients, no decorative type treatments. Every letterform earns its place through clarity alone.
129
+ ## 2. Color Palette & Roles
60
130
 
61
- **Key Characteristics:**
62
- - Full-viewport hero sections (100vh) dominated by cinematic car photography with minimal overlay UI
63
- - Near-zero UI decoration: no shadows, no gradients, no borders, no patterns anywhere on the page
64
- - Single accent color — Electric Blue (`#3E6AE1`) — used exclusively for primary CTA buttons
65
- - Universal Sans font family (Display + Text) unifying web, app, and in-car interfaces
66
- - Photography-first presentation where product imagery carries all emotional weight
67
- - Frosted-glass navigation concept with transparent/white nav that floats over hero content
68
- - 0.33s cubic-bezier transitions as the universal timing for all interactive state changes
69
- - Carousel-driven hero with dot indicators and edge arrow navigation for multiple vehicle showcases
70
- - "Ask a Question" persistent chatbot bar anchored to the viewport bottom
131
+ ### Observed Model 3 marketing roles
71
132
 
72
- ## 2. Color Palette & Roles
133
+ - **Primary action** (`#3e6ae1`): Model 3 `tds-btn--primary` background at `surface-2::[data-omd-capture="11"]`.
134
+ - **Canvas and on-primary** (`#ffffff`): high-contrast CTA fill and primary CTA text on the same surface.
135
+ - **Filled card surface** (`#f4f4f4`): `tcl-info-card--filled` background.
136
+ - **Foreground** (`#171a20`): selected mode-tab and information-card heading text.
137
+ - **Body** (`#393c41`): high-contrast CTA text, card copy, and carousel-arrow icon color.
138
+ - **Muted copy** (`#5c5e62`): Model 3 low-contrast display copy and inactive mode tabs.
73
139
 
74
- ### Primary
75
- - **Electric Blue** (`#3E6AE1`): Primary CTA button background — a confident, mid-saturation blue (rgb 62, 106, 225) that stands alone as the only chromatic color in the entire interface. Used exclusively for "Order Now" and other primary action buttons
76
- - **Pure White** (`#FFFFFF`): Dominant background color for all surfaces, panels, navigation, and secondary button fills — the canvas that lets photography breathe
77
-
78
- ### Secondary & Accent
79
- - **Promo Blue** (`#3E6AE1`): Blue also serves for promotional text ("0% APR Available") displayed over hero imagery in the same hue as the CTA — creating a visual link between incentive messaging and action
80
- - No secondary accent colors exist. Tesla deliberately avoids color variety to maintain extreme visual discipline
81
-
82
- ### Surface & Background
83
- - **White Canvas** (`#FFFFFF`): Page background, navigation panel, dropdown menus, and all surface containers
84
- - **Light Ash** (`#F4F4F4`): Subtle alternate surface for section differentiation — barely perceptible shift from pure white (rgb 244, 244, 244)
85
- - **Carbon Dark** (`#171A20`): Dark surface color for hero text overlays and potential dark-mode contexts (rgb 23, 26, 32) — a warm near-black with a blue undertone
86
- - **Frosted Glass** (`rgba(255, 255, 255, 0.75)`): Semi-transparent white for navigation backdrop-filter effects on scroll
87
-
88
- ### Neutrals & Text
89
- - **Carbon Dark** (`#171A20`): Primary heading and navigation text — the darkest text value (rgb 23, 26, 32), used for model names, nav labels, and hero titles on light backgrounds
90
- - **Graphite** (`#393C41`): Body text and secondary content (rgb 57, 60, 65) — the default paragraph color, slightly warmer than pure gray
91
- - **Pewter** (`#5C5E62`): Tertiary text for sub-links, secondary navigation links like "Learn" and "Order" (rgb 92, 94, 98)
92
- - **Silver Fog** (`#8E8E8E`): Placeholder text in input fields and disabled states (rgb 142, 142, 142)
93
- - **Cloud Gray** (`#EEEEEE`): Light borders and divider lines (rgb 238, 238, 238)
94
- - **Pale Silver** (`#D0D1D2`): Subtle UI borders and delineation (rgb 208, 209, 210)
95
-
96
- ### Semantic & Accent
97
- - Tesla's marketing site avoids semantic color coding (no green/red/yellow status indicators). Error, success, and warning states follow standard browser defaults in form contexts
98
- - The blue CTA (`#3E6AE1`) serves as the sole interactive color signal
99
-
100
- ### Gradient System
101
- - No gradients are used anywhere in the interface
102
- - Depth is achieved entirely through photography, whitespace, and the binary contrast between full-bleed imagery and clean white surfaces
103
- - The navigation achieves layering through opacity (frosted glass effect) rather than gradient or shadow
140
+ The capture also records local transparent and translucent fills, including `rgba(255, 255, 255, 0.75)` on carousel arrows. No success, warning, error, dark-mode, or account-product color role is inferred.
104
141
 
105
142
  ## 3. Typography Rules
106
143
 
107
- ### Font Family
108
- - **Display**: `Universal Sans Display`, -apple-system, Arial, sans-serif — used for hero titles and large model names. A geometric sans-serif with precisely engineered proportions, recently replacing Gotham to unify Tesla's digital ecosystem (website, mobile app, vehicle interface)
109
- - **Text/UI**: `Universal Sans Text`, -apple-system, Arial, sans-serif used for navigation, body copy, buttons, and all UI text. Optimized for legibility at smaller sizes with slightly wider proportions than the Display variant
110
- - **No OpenType features** detected typography is completely unembellished
111
- - **No italic variants** observed on the marketing site
112
-
113
- ### Hierarchy
114
-
115
- | Role | Size | Weight | Line Height | Letter Spacing | Notes |
116
- |------|------|--------|-------------|----------------|-------|
117
- | Hero Title | 40px (2.50rem) | 500 | 48px (1.20) | normal | Universal Sans Display, white on dark hero imagery |
118
- | Product Name | 17px (1.06rem) | 500 | 20px (1.18) | normal | Universal Sans Text, model names in nav panel and cards |
119
- | Nav Item | 14px (0.88rem) | 500 | 16.8px (1.20) | normal | Universal Sans Text, primary navigation labels |
120
- | Body Text | 14px (0.88rem) | 400 | 20px (1.43) | normal | Universal Sans Text, paragraph and descriptive content |
121
- | Button Label | 14px (0.88rem) | 500 | 16.8px (1.20) | normal | Universal Sans Text, CTA button text |
122
- | Sub-link | 14px (0.88rem) | 400 | 20px (1.43) | normal | Tertiary links (Learn, Order, Experience) |
123
- | Promo Text | 22px (1.38rem) | 400 | 20px (0.91) | normal | White promotional text on hero ("0% APR Available") |
124
- | Category Label | 16px (est.) | 500 | | normal | White text labels on category cards ("Sport Sedan") |
125
-
126
- ### Principles
127
- - **"Normal" letter-spacing everywhere**: Unlike most modern tech brands that use negative tracking for headlines, Tesla uses default letter-spacing at every level. This reflects a philosophy that the typeface should speak for itself without manipulation
128
- - **Weight restraint**: Only two weights appear — 500 (medium) for headings/UI and 400 (regular) for body. No bold (700), no light (300). The system avoids typographic drama
129
- - **Unified font sizing**: Most UI text clusters at 14px with only hero titles (40px) and promo text (22px) breaking away. This extreme uniformity creates a sense of engineered consistency
130
- - **Display vs Text split**: The two-variant system (Display for hero, Text for UI) creates subtle optical correction without visible stylistic difference — they appear as the same typeface at different sizes
131
- - **No text transforms**: No uppercase text appears in the main navigation or CTAs — the lowercase approach reinforces Tesla's understated confidence
132
-
133
- ## 4. Component Stylings
134
-
135
- ### Buttons
136
- All buttons use barely-rounded rectangles (4px border-radius) — creating a sharp, technical aesthetic that mirrors the precision of the vehicles.
137
-
138
- **Primary CTA** — The main action button:
139
- - Default: bg `#3E6AE1` (Electric Blue), text `#FFFFFF`, fontSize 14px, fontWeight 500, padding 4px with inner content centering, borderRadius 4px, minHeight 40px, width 200px
140
- - Border: 3px solid transparent (reserves space for focus/active border animation)
141
- - Box Shadow: `rgba(0,0,0,0) 0px 0px 0px 2px inset` (invisible at rest, animates to visible on focus)
142
- - Transition: `border-color 0.33s, background-color 0.33s, color 0.33s, box-shadow 0.25s`
143
- - Hover: subtle darkening of blue background
144
- - Used for: "Order Now" calls to action
145
-
146
- **Secondary CTA** — The alternative action button:
147
- - Default: bg `#FFFFFF`, text `#393C41` (Graphite), same dimensions and border pattern as primary
148
- - Transition: identical timing to primary (0.33s)
149
- - Used for: "View Inventory" alongside primary CTA
150
-
151
- **Nav Button** Top navigation items:
152
- - Default: bg transparent, text `#171A20` (Carbon Dark), fontSize 14px, fontWeight 500, borderRadius 4px, padding 4px 16px, minHeight 32px
153
- - Transition: `color 0.33s, background-color 0.33s`
154
- - Active/expanded: subtle background highlight
155
- - Used for: "Vehicles", "Energy", "Charging", "Discover", "Shop"
156
-
157
- **Text Link** — In-content actions:
158
- - Default: text `#5C5E62` (Pewter), fontSize 14px, fontWeight 400, no background, no border
159
- - Hover: underline decoration with box-shadow transition
160
- - Transition: `box-shadow 0.33s cubic-bezier(0.5, 0, 0, 0.75), color 0.33s`
161
- - Used for: "Learn", "Order", "Experience", "New", "Pre-Owned" links in dropdown panel
162
-
163
- ### Cards & Containers
164
-
165
- **Vehicle Card** (Navigation panel):
166
- - Background: transparent (inherits panel white)
167
- - Border: none
168
- - Shadow: none
169
- - Content: vehicle image (transparent PNG) + model name centered below + two text links
170
- - Layout: 3-column grid within the dropdown panel
171
- - No hover animation on the card itself — interaction is via the text links beneath
172
-
173
- **Category Card** (Homepage lower section):
174
- - Background: full-bleed landscape photography
175
- - Border radius: approximately 12px (subtly rounded)
176
- - Overflow: hidden (clips image to rounded corners)
177
- - Text: white label in top-left corner ("Sport Sedan", "Midsize SUV")
178
- - Size: large format, approximately 2:1 aspect ratio
179
- - No shadow, no border, no overlay gradient — text relies on image darkness for contrast
180
-
181
- ### Inputs & Forms
182
- - Background: transparent
183
- - Text color: `#171A20` (Carbon Dark)
184
- - Placeholder color: `#8E8E8E` (Silver Fog)
185
- - Border: minimal, inherits from browser defaults
186
- - Font: Universal Sans Text, 14px
187
- - The "Ask a Question" chatbot input bar sits at the viewport bottom with a clean white background and subtle border
188
-
189
- ### Navigation
190
- - **Desktop**: Centered horizontal nav with TESLA wordmark (spaced uppercase letters) on the left, five category buttons center-aligned, and three icon buttons (help, globe/language, account) on the right
191
- - **Background**: White (transitions from transparent over dark hero to opaque white on scroll via class toggle `tds-site-header--white-background`)
192
- - **Dropdown panel**: Full-width white panel with 3-column vehicle grid + right sidebar text links, no shadow, no border — appears seamlessly below the nav
193
- - **Sticky behavior**: `sticky-without-slide` class — stays at top without slide-in animation
194
- - **Mobile**: Hamburger collapse pattern
195
- - **No visible separator** between nav and content — the nav blends with the hero
196
-
197
- ### Image Treatment
198
- - **Hero**: Full-viewport (100vh) sections with cinematic photography — edge-to-edge, no padding, no margin
199
- - **Vehicle images**: Transparent PNG renders on white background in dropdown panel, studio-quality 3/4 angle shots
200
- - **Category cards**: Landscape photography with approximately 2:1 ratio, rounded corners (12px)
201
- - **Carousel**: Auto-advancing with dot indicators (3 dots) and left/right arrow navigation on edges
202
- - **Lazy loading**: Below-fold sections use lazy loading, rendering as blank white until scrolled into view
203
-
204
- ### Persistent Chat Bar
205
- - Anchored to viewport bottom, visible across all sections
206
- - White background with subtle border
207
- - Contains: chat icon + "Ask a Question" label + placeholder text ("What's Dog Mode?") + send icon + "Schedule a Drive Today" secondary CTA
208
- - Schedule CTA has a teal/blue icon accent
144
+ ### Evidence classes
145
+
146
+ - **Live computed marketing use:** `Universal Sans Text` is loaded with high confidence, has 266 visible uses, and is backed by five Tesla-hosted WOFF2 sources. It appears in navigation, buttons, cards, tabs, dialogs, and supporting text on the supplied Tesla pages.
147
+ - **Live computed marketing use:** `Universal Sans Display` is loaded with high confidence, has 65 visible uses, and is backed by five Tesla-hosted WOFF2 sources. It appears in Model 3 headings and display copy.
148
+ - **Official distributed assets:** the two Universal Sans families are served from Tesla’s `digitalassets.tesla.com/tesla-design-system` paths. Those URLs corroborate the loaded-face source, not permission to reuse the files.
149
+ - **Declared-only assets:** Blender TSL, CT Speed, Fira Code, Noto Sans variants, Open Sans, and PingFang variants were declared but had zero visible captured uses. They are not UI-family tokens.
150
+ - **Documentation chrome and unresolved:** the owners-manual capture computes `Times` but supplies no matching loaded face or source. It remains unresolved and is not treated as a Tesla brand family.
151
+ - **License boundary:** Tesla’s public legal material does not publish a Universal Sans web-font licence for downstream use. Keep the metadata and mark the specimen unavailable when the target project lacks its own licence; do not substitute a system font as Universal Sans.
152
+
153
+ ### Measured Model 3 marketing hierarchy
154
+
155
+ | Role | Family | Size | Weight | Line height | Provenance |
156
+ |---|---|---:|---:|---:|---|
157
+ | Large product heading | Universal Sans Display | 48px | 500 | 56px | `surface-2::h1` |
158
+ | Information-card heading | Universal Sans Display | 34px | 500 | 44px | `.tcl-info-card__header` |
159
+ | Display support copy | Universal Sans Display | 20px | 400 | 28px | `.tcl-info-card__description` |
160
+ | Navigation and control text | Universal Sans Text | 14px | 500 | 20px | `.tds-site-nav-item` |
161
+ | CTA label | Universal Sans Text | 14px | 500 | 16.8px | `.tds-btn--primary` |
162
+ | Mode tab | Universal Sans Text | 17px | 500 | 20px | `.tds-tab` |
163
+
164
+ ## 4. Components
165
+
166
+ All values in this section come from the captured Model 3 marketing surface (`surface-2`). The collector reports `interactionCount: 0`; focus and pressed rows below are computed pseudo-state snapshots, not evidence of transitions, menu behavior, or a complete accessibility contract.
167
+
168
+ ### CTA buttons
169
+
170
+ **Primary CTA**
171
+ - Background: `#3e6ae1`
172
+ - Text: `#ffffff`
173
+ - Border: `3px solid transparent`
174
+ - Radius: `4px`
175
+ - Padding: `4px`
176
+ - Font: `14px / 500 / Universal Sans Text`
177
+ - Use: `surface-2::[data-omd-capture="11"]`, a Model 3 marketing CTA
178
+ - Pressed: `#3e6ae0` background at `surface-2::[data-omd-capture="11"]::state-pressed`
179
+ - Focus: `rgba(255, 255, 255, 0.05) 0px 0px 0px 2px inset` at `surface-2::[data-omd-capture="11"]::state-focus`
180
+
181
+ **High-contrast CTA**
182
+ - Background: `#ffffff`
183
+ - Text: `#393c41`
184
+ - Border: `3px solid transparent`
185
+ - Radius: `4px`
186
+ - Padding: `4px`
187
+ - Font: `14px / 500 / Universal Sans Text`
188
+ - Use: `surface-2::[data-omd-capture="12"]`, paired with the primary Model 3 CTA
189
+ - Focus: `rgba(57, 60, 65, 0.05) 0px 0px 0px 2px inset` at `surface-2::[data-omd-capture="12"]::state-focus`
190
+
191
+ ### Navigation item
192
+
193
+ **Product-name navigation item**
194
+ - Text: `#ffffff`
195
+ - Radius: `4px`
196
+ - Padding: `4px 16px`
197
+ - Font: `14px / 500 / Universal Sans Text`
198
+ - Use: Model 3 header item at `surface-2::[data-omd-capture="2"]`; the value is scoped to the captured light-on-image header treatment
199
+
200
+ ### Carousel controls
201
+
202
+ **Carousel dot**
203
+ - Background: `#ffffff`
204
+ - Text: `#d0d1d2`
205
+ - Radius: `8px`
206
+ - Padding: `4px`
207
+ - Use: `surface-2::[data-omd-capture="13"]` active and `"14"` inactive dot controls
208
+ - Focus: inactive dot becomes `#d8d9d9` at `surface-2::[data-omd-capture="14"]::state-focus`
209
+
210
+ **Mode tab**
211
+ - Text: `#171a20`
212
+ - Radius: `4px`
213
+ - Padding: `4px 8px`
214
+ - Font: `17px / 500 / Universal Sans Text`
215
+ - Use: selected Model 3 tab at `surface-2::[data-omd-capture="18"]`
216
+ - Pressed: inactive tab is `#5b5d61` at `surface-2::[data-omd-capture="19"]::state-pressed`
217
+ - Focus: inactive tab is `#57595d` at `surface-2::[data-omd-capture="19"]::state-focus`
218
+
219
+ **Carousel arrow**
220
+ - Background: `rgba(255, 255, 255, 0.75)`
221
+ - Text: `#393c41`
222
+ - Border: `2px solid transparent`
223
+ - Radius: `4px`
224
+ - Padding: `4px`
225
+ - Shadow: `rgba(0, 0, 0, 0.25) 0px 4px 4px 0px`
226
+ - Use: inline Model 3 carousel navigation at `surface-2::[data-omd-capture="16"]` and `"17"`
227
+ - Pressed: `#393c41` `0px 0px 0px 2px inset` at `surface-2::[data-omd-capture="16"]::state-pressed`
228
+ - Focus: the same inset value at `surface-2::[data-omd-capture="17"]::state-focus`
229
+
230
+ ### Information card
231
+
232
+ **Filled information card**
233
+ - Background: `#f4f4f4`
234
+ - Text: `#393c41`
235
+ - Radius: `8px`
236
+ - Padding: `0px 24px`
237
+ - Use: `surface-2::div.tcl-info-card.tcl-info-card--filled`; nested content is `32px 0px 48px`
209
238
 
210
239
  ## 5. Layout Principles
211
240
 
212
- ### Spacing System
213
- - **Base unit**: 8px
214
- - **Common values**: 8px (0.5rem), 16px (1rem), 21.44px (1.34rem)
215
- - **Button padding**: 4px (minimal outer) with content centering via flexbox, 4px 16px for nav items
216
- - **Section padding**: Full-viewport sections with content centered vertically
217
- - **Card gap**: approximately 16px between category cards
218
-
219
- ### Grid & Container
220
- - **Max width**: approximately 1383px (full viewport width used for most content)
221
- - **Hero**: Full-bleed, edge-to-edge, 100vh sections
222
- - **Navigation panel**: 3-column grid for vehicle cards with right-aligned text sidebar (~70/30 split)
223
- - **Category cards**: 2-up horizontal layout (large left card + smaller right card)
224
-
225
- ### Whitespace Philosophy
226
- Tesla uses whitespace as a luxury signal. The generous vertical spacing between sections (each section is a full viewport height) means you can only see one "message" at a time — one car, one model name, one CTA pair. This creates a gallery-like browsing experience where each scroll is a deliberate transition, not a continuous feed. White space is not empty — it's the frame that elevates each vehicle to the status of art piece.
227
-
228
- ### Border Radius Scale
229
- | Value | Context |
230
- |-------|---------|
231
- | 0px | Most elements — sharp edges are the default |
232
- | 4px | Buttons (primary, secondary, nav items) — barely perceptible rounding |
233
- | ~12px | Category cards — noticeable but restrained rounding on larger surfaces |
234
- | 50% | Carousel dot indicators — perfect circles |
241
+ The supplied evidence is a 1440×900 desktop capture. On the Model 3 page, 4px and 8px recur in control padding and gaps; 16px is the product-navigation horizontal padding; filled-card shells use 24px horizontal padding; their nested content uses 32px top and 48px bottom padding. A 64px section margin is also observed. These are observed local measurements, not a public design-token release or a responsive specification.
235
242
 
236
243
  ## 6. Depth & Elevation
237
244
 
238
- | Level | Treatment | Use |
239
- |-------|-----------|-----|
240
- | Level 0 (Flat) | No shadow, no border | Default state for all elements — cards, panels, buttons at rest |
241
- | Level 1 (Frost) | `rgba(255,255,255,0.75)` backdrop | Navigation bar on scroll — frosted glass transparency |
242
- | Level 2 (Overlay) | `rgba(128,128,128,0.65)` | Modal overlays and region/cookie popups |
243
- | Level 3 (Subtle) | `rgba(0,0,0,0.05)` | Minimal shadow hints on rare hover states |
244
-
245
- ### Shadow Philosophy
246
- Tesla's approach to elevation is essentially "none." The site avoids box-shadows entirely in its primary interface. Depth is communicated through three alternative strategies:
247
- 1. **Z-index layering**: The sticky navigation sits above hero content through positioning, not shadow
248
- 2. **Opacity-based transparency**: The frosted glass nav and overlay modals use background-color opacity rather than shadow to indicate layering
249
- 3. **Photography-as-depth**: The full-bleed images create their own visual depth through perspective, lighting, and composition — making UI shadows redundant
250
-
251
- ### Decorative Depth
252
- - No gradients, glows, or atmospheric effects on UI elements
253
- - The hero imagery itself provides all visual richness — sunset skies, reflected light on car surfaces, ground shadows from studio lighting
254
- - The carousel arrow buttons use a semi-transparent white background to float above the hero imagery without disrupting it
245
+ The filled information cards report no box shadow. The captured inline carousel arrow is the exception: `rgba(0, 0, 0, 0.25) 0px 4px 4px 0px`. Its focus and pressed snapshots replace that with an inset outline. No global elevation scale, overlay system, or modal shadow is asserted.
255
246
 
256
247
  ## 7. Do's and Don'ts
257
248
 
258
249
  ### Do
259
- - Let photography dominate every screen — the product IS the design
260
- - Use Electric Blue (`#3E6AE1`) exclusively for primary CTAs never for decorative purposes
261
- - Maintain viewport-height sections for major content blocks one message per screen
262
- - Keep typography at weight 400-500 only no bold, no light, no extremes
263
- - Use 4px border-radius for all interactive elements precision over playfulness
264
- - Trust whitespace as a luxury signal — never fill available space just because it's empty
265
- - Keep all transitions at 0.33s — consistency in motion is as important as consistency in color
266
- - Use transparent PNG vehicle imagery on white backgrounds for product showcases
267
- - Center CTAs horizontally below model names — the vertical rhythm is model → subtitle → buttons
268
- - Maintain the Display/Text font split — Display for hero-scale text only, Text for everything else
250
+
251
+ - Keep the observed Model 3 public-marketing base to `#3e6ae1`, white, and the measured neutral hierarchy.
252
+ - Use Universal Sans Text and Display only when the target project has legitimate access to those families.
253
+ - Preserve the exact captured surface boundary when using the 4px CTA, 8px card, and carousel-control patterns.
254
+ - Treat pseudo-state rows as visual samples with their selectors, not as an interaction specification.
269
255
 
270
256
  ### Don't
271
- - Add shadows to any element — elevation through shadow contradicts the flat, gallery aesthetic
272
- - Use more than one chromatic color besides the blue CTA the palette is intentionally monochrome-plus-one
273
- - Apply gradients, patterns, or decorative backgrounds to surfaces white and photography are the only backgrounds
274
- - Use text larger than 40px on the web the typography is deliberately restrained even at hero scale
275
- - Add borders to cards or containers separation is achieved through spacing, not lines
276
- - Use uppercase text transforms — Tesla's confidence is expressed through lowercase calm
277
- - Introduce rounded-pill buttons or large border-radii — the 4px radius is deliberate and precise
278
- - Override the Universal Sans family with other typefaces — cross-platform consistency is a core brand value
279
- - Add hover animations with scale/translate transforms — Tesla's interactions are color-only (background and border transitions)
280
- - Clutter the viewport with multiple CTAs — every screen should have at most two action buttons
257
+
258
+ - Do not transfer Model 3 marketing values into Tesla account, vehicle, service, support, or in-car product UI without evidence from that surface.
259
+ - Do not promote declared-only Blender TSL, CT Speed, Fira Code, Noto, Open Sans, or PingFang faces to a live family.
260
+ - Do not present Times from the owners-manual capture as a Tesla brand or documentation font.
261
+ - Do not infer hover motion, breakpoints, dialog behavior, or semantic status colors from this bundle.
281
262
 
282
263
  ## 8. Responsive Behavior
283
264
 
284
- ### Breakpoints
285
- | Name | Width | Key Changes |
286
- |------|-------|-------------|
287
- | Mobile | <768px | Single-column layout, hamburger nav replaces horizontal labels, hero text scales to ~28px, CTA buttons stack vertically, category cards become full-width |
288
- | Tablet | 768-1024px | 2-column nav panel, hero maintains full-viewport height, CTAs remain side-by-side, reduced horizontal padding |
289
- | Desktop | 1024-1440px | Full horizontal nav, 3-column vehicle grid in dropdown, hero at 40px, side-by-side CTAs at 200px/160px width |
290
- | Large Desktop | >1440px | Content remains centered, hero photography scales to fill wider viewports, max-width container for nav panel content |
291
-
292
- ### Touch Targets
293
- - Primary CTA buttons: 200px × 40px minimum (well above 44×44px WCAG requirement)
294
- - Nav buttons: minimum 32px height with 4px 16px padding — adequate touch targets
295
- - Carousel arrows: ~44px square white semi-transparent buttons at viewport edges
296
- - Text links ("Learn", "Order"): 14px text with adequate line-height spacing for touch
297
-
298
- ### Collapsing Strategy
299
- - **Navigation**: Horizontal category buttons (Vehicles, Energy, Charging, Discover, Shop) collapse to a hamburger/drawer menu on mobile
300
- - **Hero CTA pair**: Side-by-side buttons on desktop stack vertically on mobile
301
- - **Category cards**: 2-up horizontal layout collapses to single-column full-width on mobile
302
- - **Vehicle grid**: 3-column grid in desktop nav panel becomes 2-column on tablet, single-column on mobile
303
- - **Spacing**: Section vertical padding remains generous (viewport-height sections) but horizontal padding reduces
304
-
305
- ### Image Behavior
306
- - Hero images are fully responsive and fill the entire viewport at every breakpoint
307
- - Vehicle carousel images use `object-fit: cover` to maintain cinematic composition across widths
308
- - Transparent PNG vehicle images in the nav panel scale proportionally within their grid cells
309
- - Category card images maintain their landscape ratio and clip via `overflow: hidden` with border-radius
265
+ Only a 1440×900 desktop capture was supplied. It records a desktop Model 3 header and carousel but does not establish Tesla’s mobile navigation, breakpoints, touch targets, reflow rules, or responsive image behavior.
310
266
 
311
267
  ## 9. Agent Prompt Guide
312
268
 
313
- ### Quick Color Reference
314
- - Primary CTA: "Electric Blue (#3E6AE1)"
315
- - Background: "Pure White (#FFFFFF)"
316
- - Heading text: "Carbon Dark (#171A20)"
317
- - Body text: "Graphite (#393C41)"
318
- - Tertiary text: "Pewter (#5C5E62)"
319
- - Placeholder: "Silver Fog (#8E8E8E)"
320
- - Alternate surface: "Light Ash (#F4F4F4)"
321
- - Dark surface: "Carbon Dark (#171A20)"
322
-
323
- ### Example Component Prompts
324
- - "Create a hero section with a full-viewport background image, centered 'Model Y' title in Universal Sans Display at 40px weight 500 in white, a subtitle line below, and two buttons side by side: a primary Electric Blue (#3E6AE1) 'Order Now' button and a secondary white 'View Inventory' button, both with 4px border-radius and 40px height"
325
- - "Design a navigation bar with a spaced-letter wordmark on the left, five text buttons (14px, weight 500, Carbon Dark #171A20) centered, and three icon buttons on the right, all on a white background with no shadow or border"
326
- - "Build a vehicle card grid with 3 columns, each card showing a transparent-background car image above a model name (17px, weight 500, Carbon Dark) and two text links (14px, weight 400, Pewter #5C5E62) labeled 'Learn' and 'Order', on a pure white surface with no borders or shadows"
327
- - "Create a category card with full-bleed landscape photography, 12px border-radius, overflow hidden, and a white text label ('Sport Sedan') positioned in the top-left corner with no overlay gradient"
328
- - "Design a persistent bottom bar with a chat input ('Ask a Question' placeholder), a send icon, and a secondary CTA ('Schedule a Drive Today') with a teal icon, anchored to the viewport bottom on a white background"
329
-
330
- ### Iteration Guide
331
- When refining existing screens generated with this design system:
332
- 1. Focus on ONE component at a time — Tesla's system is so minimal that each element must be pixel-perfect
333
- 2. Reference specific color names and hex codes from this document — there are only 6-7 colors in the entire system
334
- 3. Use natural language descriptions, not CSS values — "barely rounded corners" not "border-radius: 4px"
335
- 4. Describe the desired "feel" alongside specific measurements — "gallery-like silence between sections" communicates the whitespace philosophy better than "margin-bottom: 100vh"
336
- 5. Always verify that photography is doing the emotional heavy-lifting — if the UI itself feels "designed," it's too much
337
-
338
- ---
269
+ Use this reference for a Tesla-like public vehicle-marketing panel, not for a Tesla product clone: a neutral image-led composition, one `#3e6ae1` primary action, a white paired action, 4px control corners, and 8px filled information cards. Keep support documentation, owners-manual chrome, and unavailable fonts outside the implementation unless the target work carries its own evidence and licence.
339
270
 
340
271
  ## 10. Voice & Tone
341
272
 
342
- Tesla writes the way an engineer briefs a room: short declarative sentences, nouns before adjectives, and no adjective that doesn't earn its place. The voice treats the reader as someone capable of assessing a specification, not a prospect to be convinced. Range, charge time, and price appear before any superlative — and usually instead of one. When Tesla does reach for scale, it reaches for numbers, not words ("1.66 million vehicles delivered" rather than "record-breaking"). Marketing copy and a technical release note read in the same register; the surface changes, the voice does not.
273
+ Tesla’s official about page frames the company through energy, batteries, electric vehicles, safety, and scale; Master Plan Part IV extends that frame to “sustainable abundance.” That is a useful public positioning direction: concrete physical systems and direct claims of purpose. It is not evidence for a complete product-microcopy or error-message system.
343
274
 
344
- | Context | Tone |
275
+ | Context | First-party direction |
345
276
  |---|---|
346
- | Headlines | Model name + single-word or short-phrase claim. "Model Y. Long Range." No verbs unless necessary. |
347
- | Primary CTA | Verb + noun, no modifier. "Order Now", "View Inventory", "Schedule a Drive". Never "Unlock", "Experience", "Discover". |
348
- | Vehicle specs | Number + unit, stated in isolation. "358 miles", "3.5 s 0–60 mph". No "up to" unless legally required; no "!". |
349
- | Mission / impact copy | Plain, declarative, direct from the filing. Reads like a prospectus paragraph, not a manifesto. |
350
- | Master Plan essays | First-principles reasoning in numbered steps. Long-form only when the argument actually requires it. |
351
- | Error (configurator / order) | States the blocker and the exact next step. No apologetic preamble. |
352
- | Service messaging | Time window, location, cost. Never "rest assured", never "our team is working hard". |
353
- | Legal / autonomy disclosures | Precise, regulator-ready. Capabilities and their conditions in the same sentence. |
354
- | Marketing email / announcement | Lowercase, under 12 words where possible. "Cybertruck Deliveries Begin." |
355
-
356
- **Forbidden phrases.** "Revolutionary", "game-changer", "unleash", "next-generation", "reimagined", "elevate", "experience the future", "buckle up", "beyond". No exclamation marks on routine CTAs. No emoji in product copy, configurator flows, service updates, or legal surfaces. No lifestyle adjectives stacked on specifications ("luxurious premium performance" — pick at most one and only when measurable). No "simply" or "just" preceding any action verb. No asking-a-question patterns in CTAs ("Ready to change the world?") — Tesla asserts, it doesn't prompt.
357
-
358
- **Voice samples.**
359
-
360
- - Homepage hero CTA pair: "Order Now" / "View Inventory" <!-- verified: tesla.com homepage, 2026-04, observed via base DESIGN.md §1 live recon and cross-referenced in third-party UX audit -->
361
- - Vehicle card secondary links: "Learn" / "Order" <!-- verified: tesla.com navigation dropdown, 2026-04, base DESIGN.md §4 -->
362
- - Persistent bottom bar: "Ask a Question" / "Schedule a Drive Today" <!-- verified: tesla.com chat bar, 2026-04, base DESIGN.md §4 -->
363
- - Mission statement (Impact page): "Our mission is to accelerate the world's transition to sustainable energy." <!-- cited: [tesla.com/impact](https://www.tesla.com/impact) -->
364
- - Master Plan Part IV framing: "sustainable abundance" <!-- cited: [tesla.com/master-plan-part-4](https://www.tesla.com/master-plan-part-4), Sept 2025 -->
365
- - Order-flow error (illustrative pattern): "This configuration isn't available in your region. Change delivery location or select a different trim." <!-- illustrative: not verified as live Tesla copy; pattern follows the voice rules above — state blocker, state exact next step, no apology -->
277
+ | Company framing | Connect solar, batteries, and electric vehicles to a sustainable-energy mission. |
278
+ | Long-form strategy | State a principle, then explain the engineering or scale rationale. |
279
+ | Public product copy | Keep the copy concrete and product-led; the supplied capture does not verify a broader voice rule. |
366
280
 
367
- ## 11. Brand Narrative
281
+ **Official wording samples**
368
282
 
369
- Tesla Motors was incorporated in July 2003 by **Martin Eberhard** and **Marc Tarpenning**, two Silicon Valley engineers who had concluded that the binding constraint on electric transport was no longer physics but industrial will. Elon Musk joined in February 2004 as chairman and lead Series A investor; J.B. Straubel joined as CTO the same year. A 2009 settlement recognizes all five early contributors Eberhard, Tarpenning, Ian Wright, Musk, and Straubel — as co-founders ([Wikipedia: Tesla, Inc.](https://en.wikipedia.org/wiki/Tesla,_Inc.)). The founding premise was blunt: build a car company that is a technology company, where the battery, software, and motor are treated as proprietary engineering problems rather than purchased components.
283
+ - *“Accelerating the World’s Transition to Sustainable Energy”* — Tesla About page.
284
+ - *“The Future is Sustainable”* — Tesla About page.
285
+ - *“Innovation removes constraints.”* — Master Plan Part IV.
286
+ - *“Technology solves tangible problems.”* — Master Plan Part IV.
370
287
 
371
- The mission, as stated on the company's Impact page, is *"to accelerate the world's transition to sustainable energy"* ([tesla.com/impact](https://www.tesla.com/impact)). The 2006 original Master Plan described the mechanism — sell a premium low-volume car, use the margin to fund a mid-priced one, use that to fund a mass-market one, and bundle solar generation so personal transport becomes energy-positive. Master Plan Part 3 (April 2023) extended the logic from vehicles to a fully electrified global energy economy, modeled end-use-by-end-use in a 41-page technical paper rather than a keynote slide deck ([Tesla Master Plan Part 3 PDF](https://www.tesla.com/ns_videos/Tesla-Master-Plan-Part-3.pdf)). Master Plan Part IV (September 2025) reframes the destination as *"sustainable abundance"* and rests on five stated principles: growth is infinite; innovation removes constraints; technology solves tangible problems; autonomy benefits all humanity; greater access drives greater growth ([tesla.com/master-plan-part-4](https://www.tesla.com/master-plan-part-4)).
288
+ ## 11. Brand Narrative
372
289
 
373
- What Tesla's brand refuses is the marketing grammar of its industry: no chrome badges, no "ultimate driving machine" mood films, no exterior wordmarks on most surfaces. **NASDAQ IPO June 29 2010** — first American car company to IPO since Ford in 1956 — issued **13.3M shares at $17/share, raised $226M** ([Tesla IR — IPO pricing](https://ir.tesla.com/press-release/tesla-announces-pricing-initial-public-offering)). **Roadster production began 2008**; **Tesla Factory opened October 2010** for **Model S production** (launched June 2012); Roadster ceased Jan 2012. **Straubel served 15 years as CTO** before moving to advisory role **July 2019** ([JB Straubel — Wikipedia](https://en.wikipedia.org/wiki/J._B._Straubel)). **Cybertruck delivery event November 30 2023**, base price now $60,990 (originally announced 2019 at $39,900) ([Tesla Cybertruck — Wikipedia](https://en.wikipedia.org/wiki/Tesla_Cybertruck)). Current vehicle lineup (April 2026): **Model 3, Model Y, Semi, Cybertruck, Cybercab**. It delivered 1.66 million vehicles in 2025 and deployed 46.7 GWh of battery storage <!-- source: [Wikipedia: Tesla, Inc.](https://en.wikipedia.org/wiki/Tesla,_Inc.), not re-verified against Tesla's own IR filings -->, and neither figure is presented with "more than ever" in any primary surface. The editorial decision is consistent: when the data is good, the data is the statement.
290
+ Teslas official About page presents an integrated ecosystem of solar generation, batteries, and electric vehicles, and describes the systems as designed to scale. Master Plan Part IV, published by the Tesla team in 2025, positions the next chapter around sustainable abundance and links hardware, software, manufacturing, autonomy, mobility, energy, and robotics. Those first-party sources provide the product and strategic context for the sparse, product-led public marketing surface captured here. They do not establish unobserved history, vehicle-interface patterns, or claims about individual founders.
374
291
 
375
292
  ## 12. Principles
376
293
 
377
- 1. **First principles over convention.** Every constraint should be re-derived from physics and cost before it is accepted. If the industry says "batteries must be assembled this way", the answer is a structural pack; if it says "a pickup needs a frame", the answer is a stainless exoskeleton. *UI implication:* do not carry over a control because "car configurators have one" — re-ask whether the user needs it to make the decision. A Tesla configurator has fewer steps than any peer because each step was justified from scratch.
378
- 2. **The product is the hero; the UI is scaffolding.** Photography, specification, and vehicle render carry emotional weight. Chrome dissolves. *UI implication:* buttons are 4px-radius rectangles in a single accent blue; the hero image is 100vh with no overlay gradient. If a component competes with the product for attention, the component is wrong.
379
- 3. **One action per screen.** Each viewport presents at most two CTAs, usually a primary and a secondary ("Order Now" / "View Inventory"), and one decision moves the user forward. *UI implication:* ban stacked CTA columns and in-page feature lists more than five items long; if more actions exist, they belong in the next section, not this one.
380
- 4. **Specification beats adjective.** Numbers with units, in isolation, outperform "fast", "efficient", "long-range". *UI implication:* present spec tables with generous whitespace and a single weight (500) for the label, 400 for the value — no bars, no stars, no relative comparisons against anonymous peers.
381
- 5. **Whitespace is a luxury claim.** The cost of empty space is implicitly the cost of restraint; filling it would dilute the product. *UI implication:* viewport-height section breaks, no sidebars on marketing pages, body text at 14px with 1.43 line-height — the typographic system is uniform so the photograph is not.
382
- 6. **Monochrome plus one.** Exactly one chromatic accent (`#3E6AE1`) exists, and it is reserved for the primary CTA and the occasional promo label that should read as the same action class. *UI implication:* never introduce a second brand hue for status, marketing, or decoration; status colors default to neutral where the product doesn't warrant a signal color.
383
- 7. **Cross-platform typographic unity.** Universal Sans was commissioned so the website, the mobile app, and the in-car display share a typographic voice. *UI implication:* when building any Tesla-adjacent surface, use the Display/Text split at weights 400/500 only; system-font fallbacks are `-apple-system`, not Inter or Roboto.
384
- 8. **Quiet interactivity.** State changes happen through color and border-color transitions at `0.33s`, never scale, translate, or spring. *UI implication:* disallow `scale(1.02)` on hover, disallow any overshoot curve, and keep the single transition timing so the whole interface exhales in the same rhythm.
385
-
386
- ## 13. Personas
387
-
388
- *Personas are fictional archetypes informed by publicly described Tesla customer segments (early-adopter engineers, sustainability-motivated households, performance buyers, and fleet operators), not individual people.*
294
+ 1. **Unconstrained sustainability.** Master Plan Part IV describes this as Tesla’s north star. *Reference UI implication:* make the product and its physical outcome legible before adding decorative interface layers.
295
+ 2. **Innovation removes constraints.** Tesla’s strategy source links progress to solving battery and scale constraints. *Reference UI implication:* use precise hierarchy and measured controls to explain a technical choice.
296
+ 3. **Technology solves tangible problems.** The plan connects energy storage, transport, and autonomy to concrete outcomes. *Reference UI implication:* connect an interface claim to an observable product or task, rather than an abstract flourish.
297
+ 4. **Greater access drives greater growth.** The source ties scale and availability to its broader purpose. *Reference UI implication:* do not turn this marketing reference into an exclusionary premium-only visual language.
389
298
 
390
- **Priya Narayan, 34, Sunnyvale.** Staff software engineer who reads the Master Plan Part 3 PDF before test-driving anything. Configures at 1am, refuses financing from any salesperson, and values that the configurator exposes kWh/mi instead of "long range" as a marketing word. Would leave the brand the first time a CTA says "Unleash".
299
+ The UI implications are this reference’s interpretation of Tesla’s published strategy, not Tesla design-system rules.
391
300
 
392
- **The Parks family, Denver.** Two working parents with two kids and a rooftop solar install from 2023. Chose a Model Y because the Powerwall-plus-solar-plus-car math pencilled out on a spreadsheet and because they wanted the family's transport to run on the same electrons as the dishwasher. Engage with the app daily; ignore the marketing site entirely after purchase.
393
-
394
- **Dmitri Volkov, 41, Miami.** Bought a Plaid for the 0–60 figure and keeps it because the specs it quoted on day one are the specs it still hits. Does not care about autonomy marketing; does care that acceleration claims survive independent instrumented tests. Treats the vehicle as an engineering artifact, not a lifestyle.
301
+ ## 13. Personas
395
302
 
396
- **Jamie Okonkwo, fleet manager, Atlanta.** Operates a 140-vehicle delivery fleet and evaluates Tesla quarterly against alternatives on cost-per-mile, uptime, and OTA update cadence. Needs dashboards that expose consumption by route and a service SLA that reads in operational terms, not consumer-marketing terms.
303
+ No fictional personas are asserted. Tesla’s official public context addresses people considering electric vehicles, solar generation, and battery storage, while the Model 3 evidence is a vehicle-marketing surface. Support and owners-manual visitors are separate audiences with separate chrome; the capture does not justify collapsing them into the Model 3 marketing system.
397
304
 
398
305
  ## 14. States
399
306
 
400
- | State | Treatment |
401
- |---|---|
402
- | **Empty (configurator, no trim selected)** | Full-viewport vehicle render centered on pure white (`#FFFFFF`). One Carbon Dark (`#171A20`) headline with the model name. No illustration, no "start here" arrow. The vehicle is the prompt. |
403
- | **Empty (inventory search, no matches)** | Single Graphite (`#393C41`) line at 14px/1.43: "No vehicles match these filters in your area." One Electric Blue (`#3E6AE1`) text link: "Broaden search". No empty-state illustration. |
404
- | **Loading (route / page transition)** | White surface with no spinner. Below-fold content renders as blank white until scrolled into view (lazy load). Hero imagery fades in at `0.33s`. Spinners are forbidden — silent white is the load state. |
405
- | **Loading (CTA press, order submission)** | Primary button keeps its Electric Blue fill; label swaps to a neutral verb ("Submitting…"). No spinner inside the button; the `0.33s` background-color transition is the only motion. |
406
- | **Skeleton (spec table, card grid)** | Cloud Gray (`#EEEEEE`) blocks sized to final dimensions. No shimmer gradient — static blocks only. Blue-tinted skeletons are banned; they introduce a chromatic color the system doesn't carry. |
407
- | **Error (configurator conflict)** | Inline below the conflicting option. Graphite text states the blocker and the exact next step. Example: "This wheel isn't available with Tow Package. Remove Tow Package or select 20-inch wheels." No icon, no red background, no apology. |
408
- | **Error (service / network)** | Light Ash (`#F4F4F4`) banner with Carbon Dark text: specific failure + recovery action. "Order couldn't be submitted. Try again, or contact Tesla Support with reference number #####." Never speculate about cause. |
409
- | **Error (input validation)** | Field border shifts to `#D0D1D2` → Carbon Dark on the invalid field. Message appears below at 14px Graphite. One sentence. No tooltip, no ⚠. |
410
- | **Success (order placed)** | Full-viewport white confirmation. Headline at 40px weight 500 Universal Sans Display: "Your Model Y is on order." Body states estimated delivery window as a date range in plain text. No checkmark illustration, no confetti, no toast. |
411
- | **Success (account / inline action)** | Field transitions to its resting state; one Graphite micro-line confirms the change at 14px. No toast component exists anywhere in the system. |
412
- | **Disabled (CTA)** | Button retains 4px radius and 40px height. Fill shifts to Cloud Gray (`#EEEEEE`), text to Silver Fog (`#8E8E8E`). Border remains `3px solid transparent` so geometry stays identical if re-enabled. |
307
+ The only state evidence is the collector’s computed pseudo-state output for the captured Model 3 CTA, carousel dot, mode tab, and carousel arrow. It includes focus and pressed samples documented in §4. No authenticated empty, loading, success, error, disabled, order-flow, or vehicle-control state was supplied, so none is invented here.
413
308
 
414
309
  ## 15. Motion & Easing
415
310
 
416
- **Durations**:
417
-
418
- | Token | Value | Use |
419
- |---|---|---|
420
- | `motion-instant` | 0ms | Focus rings, toggle state commit |
421
- | `motion-fast` | 250ms | Box-shadow transitions, small property changes |
422
- | `motion-standard` | 330ms | Color, background-color, border-color — the signature Tesla timing |
423
- | `motion-slow` | 500ms | Hero carousel cross-fade, section-level photographic transitions |
424
-
425
- **Easings**:
426
-
427
- | Token | Curve | Use |
428
- |---|---|---|
429
- | `ease-standard` | `cubic-bezier(0.5, 0, 0, 0.75)` | The observed default on text-link hover underlines and box-shadow transitions — pulls into and out of state with a slight settle |
430
- | `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Panel and dropdown reveals — lands without overshoot |
431
- | `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Panel and dropdown dismissals — quiet removal |
432
-
433
- **Explicitly forbidden.** No spring or overshoot easings anywhere in the system. No `cubic-bezier(0.34, 1.56, 0.64, 1)`, no bounce, no rubber-banding on hover. Tesla's brand register is considered, not playful; a bouncing CTA reads as consumer-app exuberance and contradicts the engineering-first stance that carries every other design decision. The vehicle's acceleration curve may be exciting; the interface's state transition is not.
434
-
435
- **Signature motions.**
436
-
437
- 1. **The 330ms color transition.** Every interactive state change — button hover, nav background on scroll, link underline, inventory filter selection — moves through the same `border-color 0.33s, background-color 0.33s, color 0.33s` triad. The uniformity is the signature; deviating for a single component breaks the rhythm of the whole site.
438
- 2. **Hero cross-fade, not slide.** The carousel advances by opacity, not by horizontal translation. The photograph below the type-layer changes; the type-layer re-materializes. Sliding introduces a direction of travel the brand does not want to imply.
439
- 3. **Scroll-triggered nav background.** The top nav transitions from transparent-over-hero to opaque white via the `tds-site-header--white-background` class toggle — a single property change at `motion-standard`, no translate, no scale, no blur beyond the already-declared backdrop-filter.
440
- 4. **Reduce motion.** Under `prefers-reduced-motion: reduce`, all `motion-*` tokens collapse to `motion-instant`. The hero carousel stops auto-advancing and exposes its dot indicators as still buttons. The interface is fully functional without a single animated transition; Tesla's motion vocabulary is small enough that removing it loses nothing the product depends on.
441
-
442
- <!--
443
- OmD v0.1 Sources — Philosophy Layer (sections 10–15)
444
-
445
- Direct verification (2026-04-20):
446
- - https://en.wikipedia.org/wiki/Tesla,_Inc. — confirms founding (Eberhard, Tarpenning,
447
- July 2003), Musk's Series A in Feb 2004, Straubel CTO May 2004, and the 2009
448
- co-founder settlement. Also sources 2025 delivery figures (1.66M vehicles,
449
- 46.7 GWh storage) used in §11.
450
- - tesla.com is behind Cloudflare 403 for programmatic fetch; primary Tesla
451
- surfaces (tesla.com/about, /impact, /mission, /blog, master-plan-part-4) were
452
- verified through web search that returned confirmed on-page phrasing of:
453
- · "Our mission is to accelerate the world's transition to sustainable energy"
454
- (tesla.com/impact)
455
- · "sustainable abundance" + five guiding principles (tesla.com/master-plan-part-4,
456
- Sept 2025)
457
- · Master Plan Part 3 (April 2023) as 41-page document modeling an electrified
458
- global energy economy (tesla.com/ns_videos/Tesla-Master-Plan-Part-3.pdf)
459
-
460
- Base DESIGN.md (sections 1–9) is the direct source for token-level claims
461
- used in the Philosophy layer (Electric Blue #3E6AE1, Carbon Dark #171A20,
462
- Graphite #393C41, 0.33s transition, 4px radius, Universal Sans Display/Text,
463
- hero 100vh, lazy-load behavior, nav class toggle tds-site-header--white-background).
464
-
465
- Voice samples verification:
466
- - "Order Now", "View Inventory", "Learn", "Order", "Ask a Question",
467
- "Schedule a Drive Today" — observed on tesla.com marketing surfaces during
468
- base DESIGN.md §1 / §4 live recon; cross-referenced in third-party UX
469
- audits (plerdy.com) that quote identical button labels.
470
- - Mission statement quoted from tesla.com/impact.
471
- - Master Plan Part IV framing "sustainable abundance" quoted from
472
- tesla.com/master-plan-part-4 (Sept 2025).
473
- - The order-flow error example is explicitly marked illustrative; it follows
474
- the documented voice rules but is not a verified string from live Tesla
475
- configurator copy.
476
-
477
- Personas (§13) are fictional archetypes informed by publicly described Tesla
478
- customer segments (early-adopter engineers, sustainability-motivated
479
- households, performance buyers, fleet operators). Any resemblance to specific
480
- individuals is unintended.
481
-
482
- Interpretive claims — editorial readings, not official Tesla statements:
483
- - "The product is the hero; the UI is scaffolding" as a design principle
484
- derived from the site's zero-decoration, 100vh-photography pattern.
485
- - The "engineering-first register contradicts bouncing motion" rationale for
486
- the forbidden spring stance — extrapolated from the base DESIGN.md §7 Do's
487
- and Don'ts ban on scale/translate hover transforms, not from an explicit
488
- Tesla brand guideline.
489
- - Tesla ≠ Musk: the narrative is deliberately framed around the company's
490
- founding (Eberhard/Tarpenning) and the published Master Plan documents,
491
- not around Musk's individual persona.
492
- -->
311
+ The bundle reports `interactionCount: 0`. It contains no measured transition duration, easing curve, reduced-motion behavior, or recorded carousel interaction. Pseudo-state computed snapshots do not establish a motion system.
493
312
 
494
313
  ---
495
314
 
496
- **Verified:** 2026-05-08 (omd:migrate run 58 — Apple-tier)
497
- **Tier 1 sources:** tesla.com home + /model3 (live DOM via playwright — Primary **`#3e6ae1` Tesla Blue** + `#fff` text 4px / 40px / 4-square / 14px·**500** + Secondary `#fff` + **`#393c41` Tesla Charcoal** text 4px + Inactive locale `#f4f4f4` Light Gray + Mini dark-canvas `#000` + `#e2e3e3` Off-White 4px / 28px / 12px·500).
498
- **Tier 2 sources:** styles.refero.design / getdesign.md no record.
499
- **Tier 2 (Philosophy/founders/IPO/Cybertruck):** Wikipedia (Tesla Inc. + Martin Eberhard + J.B. Straubel + Tesla Cybertruck), Britannica (Eberhard+Tarpenning, Tesla Motors), Tesla IR (IPO pricing), CNBC (Eberhard+Tarpenning interview).
500
- **Style ref:** retained. **Conflicts unresolved:** none. **Earlier addition:** canonical Primary `#3e6ae1` Tesla Blue + Charcoal `#393c41` Secondary palette + locale-selector + dark-canvas-mini variants missed by prior nav-only pass.
501
-
315
+ **Verified:** 2026-07-13
316
+ **Tier 1 sources:** `https://www.tesla.com/model3?lang=en` (captured public vehicle marketing), `https://www.tesla.com/support/getting-started-with-your-vehicle` (captured support), `https://www.tesla.com/ownersmanual/` (captured documentation chrome), `https://www.tesla.com/en_GB/about?redirect=no` (official context), `https://www.tesla.com/en_sa/master-plan-part-4` (official strategy), `https://digitalassets.tesla.com/tesla-design-system/raw/upload/static/fonts/universal-sans-2/web/text/Universal-Sans-Text-Regular.woff2` and `https://digitalassets.tesla.com/tesla-design-system/raw/upload/static/fonts/universal-sans-2/web/display/Universal-Sans-Display-Regular.woff2` (official font assets), `https://www.tesla.com/legal/terms` (legal boundary; not a font licence)
317
+ **Tier 2 sources:** `https://getdesign.md/tesla` (Tesla record; broad direction only), `https://styles.refero.design/?q=tesla` and `https://styles.refero.design/style/7266b546-2fb0-465c-acd6-79001c39829a` (Tesla record; cross-check only)
318
+ **Conflicts unresolved:** none