oh-my-design-cli 1.8.6 → 1.9.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (275) hide show
  1. package/.claude/hooks/lib/preferences-parser.cjs +1 -0
  2. package/.claude/hooks/lib/preferences-writer.cjs +1 -0
  3. package/.claude/hooks/post-edit-watch.cjs +1 -0
  4. package/.claude/hooks/session-end-foldin.cjs +1 -0
  5. package/.claude/hooks/session-state-loader.cjs +1 -0
  6. package/.claude/hooks/skill-activation.cjs +1 -0
  7. package/.claude/settings.json +10 -1
  8. package/.github/assets/logo-bg.png +0 -0
  9. package/AGENTS.md +20 -1
  10. package/CHANGELOG.md +482 -0
  11. package/MIGRATION.md +103 -0
  12. package/README.ja.md +56 -19
  13. package/README.ko.md +47 -30
  14. package/README.md +48 -30
  15. package/README.zh-TW.md +59 -22
  16. package/agents/AGENT.md +8 -7
  17. package/agents/omd-codex-image.md +1 -1
  18. package/agents/omd-critic.md +6 -7
  19. package/agents/omd-designer-review.md +1 -1
  20. package/agents/omd-final-qa.md +1 -1
  21. package/agents/omd-humanizer.md +38 -0
  22. package/agents/omd-kr-writer.md +3 -4
  23. package/agents/omd-locale-adapter.md +12 -16
  24. package/agents/omd-master.md +24 -19
  25. package/agents/omd-microcopy.md +1 -1
  26. package/agents/omd-orchestrator.md +7 -8
  27. package/agents/omd-slop-auditor.md +31 -0
  28. package/agents/omd-ux-researcher.md +1 -1
  29. package/data/reference-fingerprints.json +2761 -85
  30. package/dist/bin/oh-my-design.js +16 -8
  31. package/dist/bin/oh-my-design.js.map +1 -1
  32. package/dist/chunk-UJIHCEYF.js +99 -0
  33. package/dist/chunk-UJIHCEYF.js.map +1 -0
  34. package/dist/doctor-LDWSFM3I.js +763 -0
  35. package/dist/doctor-LDWSFM3I.js.map +1 -0
  36. package/dist/install-skills-ZZFNJ2II.js +1120 -0
  37. package/dist/install-skills-ZZFNJ2II.js.map +1 -0
  38. package/docs/CLI_QUICKSTART.md +157 -0
  39. package/package.json +25 -4
  40. package/scripts/postinstall.cjs +5 -4
  41. package/skills/claude-design/SKILL.md +38 -14
  42. package/skills/claude-design/references/claude-design-flow.md +11 -11
  43. package/skills/claude-design/references/codebase-analysis.md +5 -4
  44. package/skills/omd-final-qa/SKILL.md +1 -1
  45. package/skills/omd-harness/SKILL.md +51 -50
  46. package/skills/omd-humanize/SKILL.md +116 -0
  47. package/skills/omd-humanize/agents/openai.yaml +4 -0
  48. package/skills/omd-humanize/references/locale-playbooks.md +102 -0
  49. package/skills/omd-humanize/references/sources.md +11 -0
  50. package/skills/omd-init/SKILL.md +18 -12
  51. package/skills/omd-locale-adapter/SKILL.md +58 -91
  52. package/skills/omd-orchestrator/SKILL.md +11 -5
  53. package/skills/omd-reference-capture/SKILL.md +80 -26
  54. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
  55. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
  56. package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
  57. package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
  58. package/skills/omd-slop-audit/SKILL.md +110 -0
  59. package/skills/omd-slop-audit/agents/openai.yaml +4 -0
  60. package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
  61. package/skills/omd-slop-audit/references/sources.md +24 -0
  62. package/web/references/104/DESIGN.md +354 -0
  63. package/web/references/11st/DESIGN.md +197 -316
  64. package/web/references/29cm/DESIGN.md +297 -393
  65. package/web/references/42dot/DESIGN.md +390 -0
  66. package/web/references/8percent/DESIGN.md +438 -0
  67. package/web/references/ably/DESIGN.md +267 -572
  68. package/web/references/acer/DESIGN.md +329 -0
  69. package/web/references/airbnb/DESIGN.md +219 -557
  70. package/web/references/airbridge/DESIGN.md +451 -0
  71. package/web/references/alipay/DESIGN.md +179 -420
  72. package/web/references/apple/DESIGN.md +224 -498
  73. package/web/references/asleep/DESIGN.md +402 -0
  74. package/web/references/au/DESIGN.md +334 -0
  75. package/web/references/autopedia/DESIGN.md +382 -0
  76. package/web/references/aws-cloudscape/DESIGN.md +241 -0
  77. package/web/references/baemin/DESIGN.md +332 -491
  78. package/web/references/banksalad/DESIGN.md +269 -180
  79. package/web/references/barogo/DESIGN.md +416 -0
  80. package/web/references/beusable/DESIGN.md +464 -0
  81. package/web/references/bigin/DESIGN.md +454 -0
  82. package/web/references/bilibili/DESIGN.md +206 -374
  83. package/web/references/bmw/DESIGN.md +162 -276
  84. package/web/references/brandi/DESIGN.md +184 -325
  85. package/web/references/buzzvil/DESIGN.md +457 -0
  86. package/web/references/cafe24/DESIGN.md +472 -0
  87. package/web/references/catchtable/DESIGN.md +219 -264
  88. package/web/references/cgv/DESIGN.md +317 -0
  89. package/web/references/channeltalk/DESIGN.md +210 -336
  90. package/web/references/china-airlines/DESIGN.md +291 -0
  91. package/web/references/cjonstyle/DESIGN.md +453 -0
  92. package/web/references/class101/DESIGN.md +168 -387
  93. package/web/references/classum/DESIGN.md +228 -203
  94. package/web/references/claude/DESIGN.md +242 -479
  95. package/web/references/clay/DESIGN.md +179 -377
  96. package/web/references/clickhouse/DESIGN.md +254 -343
  97. package/web/references/codeit/DESIGN.md +470 -0
  98. package/web/references/cohere/DESIGN.md +214 -324
  99. package/web/references/coinone/DESIGN.md +199 -179
  100. package/web/references/corca/DESIGN.md +414 -0
  101. package/web/references/coupang/DESIGN.md +205 -475
  102. package/web/references/cursor/DESIGN.md +240 -381
  103. package/web/references/dabang/DESIGN.md +248 -213
  104. package/web/references/dable/DESIGN.md +431 -0
  105. package/web/references/datarize/DESIGN.md +338 -0
  106. package/web/references/dealicious/DESIGN.md +402 -0
  107. package/web/references/drdiary/DESIGN.md +404 -0
  108. package/web/references/elastic/DESIGN.md +238 -0
  109. package/web/references/elevenlabs/DESIGN.md +183 -321
  110. package/web/references/elice/DESIGN.md +445 -0
  111. package/web/references/eslite/DESIGN.md +257 -0
  112. package/web/references/evaair/DESIGN.md +338 -0
  113. package/web/references/expo/DESIGN.md +238 -331
  114. package/web/references/familymart-tw/DESIGN.md +254 -0
  115. package/web/references/ferrari/DESIGN.md +160 -377
  116. package/web/references/figma/DESIGN.md +197 -451
  117. package/web/references/fitpet/DESIGN.md +445 -0
  118. package/web/references/flex/DESIGN.md +170 -253
  119. package/web/references/framer/DESIGN.md +197 -340
  120. package/web/references/freee/DESIGN.md +211 -533
  121. package/web/references/friendliai/DESIGN.md +431 -0
  122. package/web/references/frip/DESIGN.md +440 -0
  123. package/web/references/furiosaai/DESIGN.md +450 -0
  124. package/web/references/gangnamunni/DESIGN.md +154 -591
  125. package/web/references/gaudiolab/DESIGN.md +414 -0
  126. package/web/references/google/DESIGN.md +290 -398
  127. package/web/references/goorm/DESIGN.md +470 -0
  128. package/web/references/greencar/DESIGN.md +420 -0
  129. package/web/references/hackle/DESIGN.md +472 -0
  130. package/web/references/hashicorp/DESIGN.md +273 -318
  131. package/web/references/heydealer/DESIGN.md +429 -0
  132. package/web/references/humanscape/DESIGN.md +433 -0
  133. package/web/references/hwahae/DESIGN.md +453 -0
  134. package/web/references/hyundai/DESIGN.md +158 -368
  135. package/web/references/hyundaicard/DESIGN.md +171 -121
  136. package/web/references/ibm/DESIGN.md +227 -378
  137. package/web/references/idus/DESIGN.md +450 -0
  138. package/web/references/igaworks/DESIGN.md +437 -0
  139. package/web/references/inflearn/DESIGN.md +221 -366
  140. package/web/references/intuit/DESIGN.md +244 -0
  141. package/web/references/jandi/DESIGN.md +191 -291
  142. package/web/references/jobplanet/DESIGN.md +415 -0
  143. package/web/references/kakao/DESIGN.md +287 -475
  144. package/web/references/kakaobank/DESIGN.md +220 -521
  145. package/web/references/kakaogames/DESIGN.md +220 -0
  146. package/web/references/kakaopay/DESIGN.md +207 -526
  147. package/web/references/karrot/DESIGN.md +227 -251
  148. package/web/references/kb-kookmin/DESIGN.md +308 -0
  149. package/web/references/kbank/DESIGN.md +220 -175
  150. package/web/references/kcd/DESIGN.md +432 -0
  151. package/web/references/kmong/DESIGN.md +281 -356
  152. package/web/references/krds/DESIGN.md +245 -19
  153. package/web/references/kream/DESIGN.md +224 -359
  154. package/web/references/kurly/DESIGN.md +211 -533
  155. package/web/references/kyobobook/DESIGN.md +445 -0
  156. package/web/references/lablup/DESIGN.md +474 -0
  157. package/web/references/lamborghini/DESIGN.md +198 -360
  158. package/web/references/lemonbase/DESIGN.md +452 -0
  159. package/web/references/lguplus/DESIGN.md +259 -0
  160. package/web/references/likelion/DESIGN.md +283 -0
  161. package/web/references/line/DESIGN.md +396 -355
  162. package/web/references/linear.app/DESIGN.md +209 -562
  163. package/web/references/lotteon/DESIGN.md +386 -0
  164. package/web/references/lovable/DESIGN.md +255 -349
  165. package/web/references/makinarocks/DESIGN.md +242 -0
  166. package/web/references/maum-ai/DESIGN.md +423 -0
  167. package/web/references/medibloc/DESIGN.md +425 -0
  168. package/web/references/megabox/DESIGN.md +232 -0
  169. package/web/references/mercari/DESIGN.md +217 -434
  170. package/web/references/microsoft/DESIGN.md +234 -388
  171. package/web/references/mildang/DESIGN.md +411 -0
  172. package/web/references/millie/DESIGN.md +183 -504
  173. package/web/references/minimax/DESIGN.md +264 -322
  174. package/web/references/miricanvas/DESIGN.md +182 -355
  175. package/web/references/miro/DESIGN.md +234 -232
  176. package/web/references/mistral.ai/DESIGN.md +231 -314
  177. package/web/references/mixi/DESIGN.md +234 -0
  178. package/web/references/moin/DESIGN.md +445 -0
  179. package/web/references/mongodb/DESIGN.md +219 -316
  180. package/web/references/moreh/DESIGN.md +437 -0
  181. package/web/references/musinsa/DESIGN.md +184 -510
  182. package/web/references/mynavi/DESIGN.md +242 -0
  183. package/web/references/myrealtrip/DESIGN.md +169 -406
  184. package/web/references/naver/DESIGN.md +328 -499
  185. package/web/references/naverwebtoon/DESIGN.md +172 -395
  186. package/web/references/neosapience/DESIGN.md +441 -0
  187. package/web/references/nhn/DESIGN.md +169 -346
  188. package/web/references/nhncloud/DESIGN.md +185 -123
  189. package/web/references/nota/DESIGN.md +451 -0
  190. package/web/references/notion/DESIGN.md +271 -475
  191. package/web/references/nrise/DESIGN.md +417 -0
  192. package/web/references/ohouse/DESIGN.md +210 -549
  193. package/web/references/oliveyoung/DESIGN.md +217 -326
  194. package/web/references/ollama/DESIGN.md +241 -308
  195. package/web/references/onestore/DESIGN.md +248 -0
  196. package/web/references/palantir/DESIGN.md +256 -0
  197. package/web/references/panasonic/DESIGN.md +276 -0
  198. package/web/references/patternfly/DESIGN.md +259 -0
  199. package/web/references/payhere/DESIGN.md +438 -0
  200. package/web/references/pega/DESIGN.md +262 -0
  201. package/web/references/peoplefund/DESIGN.md +431 -0
  202. package/web/references/petfriends/DESIGN.md +428 -0
  203. package/web/references/pinkfong/DESIGN.md +199 -367
  204. package/web/references/pinterest/DESIGN.md +258 -308
  205. package/web/references/portone/DESIGN.md +446 -0
  206. package/web/references/poya/DESIGN.md +286 -0
  207. package/web/references/pozalabs/DESIGN.md +438 -0
  208. package/web/references/protopie/DESIGN.md +419 -0
  209. package/web/references/qraft/DESIGN.md +448 -0
  210. package/web/references/queenit/DESIGN.md +432 -0
  211. package/web/references/quotabook/DESIGN.md +449 -0
  212. package/web/references/rebellions/DESIGN.md +449 -0
  213. package/web/references/recruit/DESIGN.md +247 -0
  214. package/web/references/remember/DESIGN.md +202 -396
  215. package/web/references/resend/DESIGN.md +274 -348
  216. package/web/references/returnzero/DESIGN.md +460 -0
  217. package/web/references/sakura-internet/DESIGN.md +269 -0
  218. package/web/references/samsung/DESIGN.md +157 -359
  219. package/web/references/sandoll/DESIGN.md +445 -0
  220. package/web/references/sanity/DESIGN.md +241 -375
  221. package/web/references/saramin/DESIGN.md +465 -0
  222. package/web/references/scatterlab/DESIGN.md +412 -0
  223. package/web/references/selectstar/DESIGN.md +439 -0
  224. package/web/references/servicenow/DESIGN.md +289 -0
  225. package/web/references/shiftee/DESIGN.md +468 -0
  226. package/web/references/shinhanbank/DESIGN.md +161 -341
  227. package/web/references/shinhancard/DESIGN.md +208 -319
  228. package/web/references/sionic/DESIGN.md +454 -0
  229. package/web/references/sktelecom/DESIGN.md +310 -0
  230. package/web/references/socar/DESIGN.md +125 -32
  231. package/web/references/softbank/DESIGN.md +231 -0
  232. package/web/references/solapi/DESIGN.md +483 -0
  233. package/web/references/sony/DESIGN.md +234 -0
  234. package/web/references/soop/DESIGN.md +261 -0
  235. package/web/references/spacex/DESIGN.md +184 -323
  236. package/web/references/spotify/DESIGN.md +253 -394
  237. package/web/references/squeezebits/DESIGN.md +441 -0
  238. package/web/references/stayfolio/DESIGN.md +422 -0
  239. package/web/references/stripe/DESIGN.md +212 -491
  240. package/web/references/supabase/DESIGN.md +244 -316
  241. package/web/references/supertone/DESIGN.md +413 -0
  242. package/web/references/tabling/DESIGN.md +415 -0
  243. package/web/references/taishinbank/DESIGN.md +243 -0
  244. package/web/references/teamlab/DESIGN.md +240 -0
  245. package/web/references/teamsparta/DESIGN.md +472 -0
  246. package/web/references/tellingme/DESIGN.md +392 -0
  247. package/web/references/tesla/DESIGN.md +244 -427
  248. package/web/references/thsr/DESIGN.md +284 -0
  249. package/web/references/thumbtack/DESIGN.md +302 -0
  250. package/web/references/together.ai/DESIGN.md +257 -304
  251. package/web/references/toss/DESIGN.md +251 -593
  252. package/web/references/toss-securities/DESIGN.md +255 -178
  253. package/web/references/tossbank/DESIGN.md +195 -491
  254. package/web/references/toyota/DESIGN.md +238 -0
  255. package/web/references/tving/DESIGN.md +197 -245
  256. package/web/references/typed/DESIGN.md +413 -0
  257. package/web/references/uber/DESIGN.md +256 -333
  258. package/web/references/udn/DESIGN.md +250 -0
  259. package/web/references/upbit/DESIGN.md +145 -256
  260. package/web/references/upstage/DESIGN.md +211 -204
  261. package/web/references/uswds/DESIGN.md +287 -0
  262. package/web/references/vercel/DESIGN.md +236 -440
  263. package/web/references/vuno/DESIGN.md +413 -0
  264. package/web/references/wanted/DESIGN.md +215 -487
  265. package/web/references/weverse/DESIGN.md +437 -0
  266. package/web/references/wise/DESIGN.md +223 -231
  267. package/web/references/wisetracker/DESIGN.md +462 -0
  268. package/web/references/wooribank/DESIGN.md +245 -0
  269. package/web/references/yanolja/DESIGN.md +250 -419
  270. package/web/references/yeogiotte/DESIGN.md +235 -418
  271. package/web/references/zapier/DESIGN.md +256 -377
  272. package/web/references/zendesk/DESIGN.md +288 -0
  273. package/web/references/zigzag/DESIGN.md +200 -621
  274. package/dist/install-skills-7UUDOLG2.js +0 -734
  275. package/dist/install-skills-7UUDOLG2.js.map +0 -1
@@ -3,559 +3,322 @@ id: claude
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  name: Claude (Anthropic)
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  country: US
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  category: ai
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- homepage: "https://claude.ai"
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- primary_color: "#cc785c"
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+ homepage: "https://claude.com"
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+ primary_color: "#c96442"
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  logo:
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  type: simpleicons
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  slug: anthropic
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- verified: "2026-05-15"
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+ verified: "2026-07-13"
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  omd: "0.1"
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+ verification_v2:
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+ schema: 2
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+ checked: "2026-07-13"
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+ surfaces:
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+ - { id: anthropic-home, kind: marketing, url: "https://www.anthropic.com/", inspected: "2026-07-13" }
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+ - { id: claude-overview, kind: product-marketing, url: "https://claude.com/product/overview", inspected: "2026-07-13" }
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+ - { id: claude-pricing, kind: product-pricing, url: "https://claude.com/pricing", inspected: "2026-07-13" }
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+ sources:
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+ - { id: anthropic-home-live, kind: product-surface, url: "https://www.anthropic.com/", captured: "2026-07-13" }
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+ - { id: claude-overview-live, kind: product-surface, url: "https://claude.com/product/overview", captured: "2026-07-13" }
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+ - { id: claude-pricing-live, kind: product-surface, url: "https://claude.com/pricing", captured: "2026-07-13" }
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+ - { id: anthropic-company, kind: official-doc, url: "https://www.anthropic.com/company", captured: "2026-07-13" }
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+ - { id: claude-constitution, kind: official-doc, url: "https://www.anthropic.com/constitution", captured: "2026-07-13" }
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+ conflicts: []
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+ claims:
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+ "tokens.colors.primary": &overview { surface_id: claude-overview, source_id: claude-overview-live, method: live-inspect, captured: "2026-07-13" }
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+ "tokens.colors.canvas": *overview
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+ "tokens.colors.surface": *overview
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+ "tokens.colors.foreground": *overview
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+ "tokens.colors.muted": *overview
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+ "tokens.colors.surface-dark": *overview
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+ "tokens.colors.hairline": *overview
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+ "tokens.colors.warm-sand": &pricing { surface_id: claude-pricing, source_id: claude-pricing-live, method: live-inspect, captured: "2026-07-13" }
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+ "tokens.typography.family.ui": *overview
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+ "tokens.typography.family.display": *overview
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+ "tokens.typography.display.size": *overview
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+ "tokens.typography.display.weight": *overview
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+ "tokens.typography.display.lineHeight": *overview
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+ "tokens.typography.display.use": *overview
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+ "tokens.typography.heading.size": *overview
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+ "tokens.typography.heading.weight": *overview
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+ "tokens.typography.heading.lineHeight": *overview
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+ "tokens.typography.heading.use": *overview
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+ "tokens.typography.body.size": *overview
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+ "tokens.typography.body.weight": *overview
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+ "tokens.typography.body.lineHeight": *overview
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+ "tokens.typography.body.use": *overview
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+ "tokens.typography.control.size": *overview
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+ "tokens.typography.control.weight": *overview
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+ "tokens.typography.control.lineHeight": *overview
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+ "tokens.typography.control.use": *overview
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+ "tokens.spacing.xs": *overview
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+ "tokens.spacing.sm": *overview
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+ "tokens.spacing.md": *overview
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+ "tokens.spacing.lg": *overview
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+ "tokens.spacing.xl": *overview
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+ "tokens.spacing.xxl": *overview
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+ "tokens.spacing.3xl": *overview
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+ "tokens.rounded.sm": *overview
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+ "tokens.rounded.md": *overview
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+ "tokens.rounded.lg": *overview
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+ "tokens.rounded.card": *pricing
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+ "tokens.rounded.media": *overview
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+ "tokens.components.overview-tab.type": *overview
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+ "tokens.components.overview-tab.bg": *overview
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+ "tokens.components.overview-tab.fg": *overview
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+ "tokens.components.overview-tab.radius": *overview
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+ "tokens.components.overview-tab.padding": *overview
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+ "tokens.components.overview-tab.font": *overview
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+ "tokens.components.overview-tab.states": *overview
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+ "tokens.components.overview-tab.use": *overview
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+ "tokens.components.model-card.type": *overview
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+ "tokens.components.model-card.bg": *overview
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+ "tokens.components.model-card.border": *overview
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+ "tokens.components.model-card.radius": *overview
78
+ "tokens.components.model-card.padding": *overview
79
+ "tokens.components.model-card.use": *overview
80
+ "tokens.components.pricing-card.type": *pricing
81
+ "tokens.components.pricing-card.bg": *pricing
82
+ "tokens.components.pricing-card.border": *pricing
83
+ "tokens.components.pricing-card.radius": *pricing
84
+ "tokens.components.pricing-card.padding": *pricing
85
+ "tokens.components.pricing-card.use": *pricing
13
86
  tokens:
14
- source: prose-derived
15
- extracted: "2026-06-08"
16
- components_harvested: true
17
- note: "primary = Terracotta Brand (#c96442) per primary_color, the only chromatic CTA; entire neutral palette is warm-toned (yellow-brown undertone). Components harvested live (TIER 2) via playwright getComputedStyle across anthropic.com /, /pricing, /news (2026-06-09); claude.ai app shell is JS-gated and not headless-inspectable, so app-surface components are capped to marketing-site evidence. One cool accent observed: the highlighted Max pricing card uses a blue-tinted border + shadow rgba(98,158,218,0.16) 0px 4px 20px."
87
+ source: reconciled
88
+ extracted: "2026-07-13"
89
+ note: "Selector-backed observations from Anthropic marketing, Claude product overview, and public pricing are retained as separate surface domains. No authenticated chat UI, documentation chrome, or declared-only font asset is represented as a token."
18
90
  colors:
19
91
  primary: "#c96442"
20
- primary-hover: "#d97757"
21
- brand: "#c96442"
22
92
  canvas: "#f5f4ed"
93
+ surface: "#ffffff"
23
94
  foreground: "#141413"
24
- muted: "#87867f"
25
- on-primary: "#faf9f5"
26
- surface: "#faf9f5"
27
- surface-sand: "#e8e6dc"
95
+ muted: "#5e5d59"
28
96
  surface-dark: "#30302e"
29
- body: "#5e5d59"
30
- label: "#4d4c48"
31
- on-dark: "#b0aea5"
32
97
  hairline: "#f0eee6"
33
- hairline-strong: "#e8e6dc"
34
- accent-coral: "#d97757"
35
- error: "#b53333"
36
- focus: "#3898ec"
37
- ring: "#d1cfc5"
38
- foreground-deep: "#0f0f0e"
39
- muted-strong: "#73726c"
40
- accent-rose: "#c46686"
98
+ warm-sand: "#e8e6dc"
41
99
  typography:
42
- family: { sans: "Anthropic Sans", serif: "Anthropic Serif", mono: "Anthropic Mono" }
43
- display-hero: { size: 64, weight: 500, lineHeight: 1.10, use: "Hero headlines, book-title presence (serif)" }
44
- section: { size: 52, weight: 500, lineHeight: 1.20, use: "Feature section anchors (serif)" }
45
- subheading-lg: { size: 36, weight: 500, lineHeight: 1.30, use: "Secondary section markers (serif)" }
46
- subheading: { size: 32, weight: 500, lineHeight: 1.10, use: "Card titles, feature names (serif)" }
47
- subheading-sm: { size: 25, weight: 500, lineHeight: 1.20, use: "Smaller section titles (serif)" }
48
- feature-title: { size: 21, weight: 500, lineHeight: 1.20, use: "Small feature headings (serif)" }
49
- body-serif: { size: 17, weight: 400, lineHeight: 1.60, use: "Editorial serif body passages" }
50
- body-lg: { size: 20, weight: 400, lineHeight: 1.60, use: "Intro paragraphs (sans)" }
51
- body-nav: { size: 17, weight: 400, lineHeight: 1.60, use: "Navigation links, UI text (sans)" }
52
- body: { size: 16, weight: 400, lineHeight: 1.60, use: "Standard body, button text (sans)" }
53
- body-sm: { size: 15, weight: 400, lineHeight: 1.60, use: "Compact body text (sans)" }
54
- caption: { size: 14, weight: 400, lineHeight: 1.43, use: "Metadata, descriptions (sans)" }
55
- label: { size: 12, weight: 500, lineHeight: 1.25, tracking: 0.12, use: "Badges, small labels (sans)" }
56
- overline: { size: 10, weight: 400, lineHeight: 1.60, tracking: 0.5, use: "Uppercase overline labels (sans)" }
57
- code: { size: 15, weight: 400, lineHeight: 1.60, tracking: -0.32, use: "Inline code, terminal (mono)" }
58
- spacing: { xs: 4, sm: 8, md: 16, base: 16, lg: 24, xl: 32, xxl: 48, section: 80 }
59
- rounded: { sm: 4, md: 8, lg: 16, xl: 32, full: 9999 }
60
- shadow:
61
- whisper: "rgba(0,0,0,0.05) 0px 4px 24px"
62
- ring: "0px 0px 0px 1px #d1cfc5"
100
+ family: { ui: "Anthropic Sans", display: "Anthropic Serif" }
101
+ display: { size: 64, weight: 500, lineHeight: 1.10, use: "Observed Claude public-route h1" }
102
+ heading: { size: 52, weight: 500, lineHeight: 1.20, use: "Observed Claude public-route h2" }
103
+ body: { size: 20, weight: 400, lineHeight: 1.60, use: "Repeated public-route body and list text" }
104
+ control: { size: 15, weight: 400, lineHeight: 1.60, use: "Observed public-route button and input text" }
105
+ spacing: { xs: 4, sm: 8, md: 12, lg: 16, xl: 24, xxl: 32, 3xl: 48 }
106
+ rounded: { sm: 6, md: 8, lg: 12, card: 24, media: 32 }
63
107
  components:
64
- button-primary: { type: button, bg: "#c96442", fg: "#faf9f5", radius: "8-12px", shadow: "ring #c96442 0px 0px 0px 1px", use: "Peak brand CTA the only chromatic button" }
65
- button-dark-cta: { type: button, bg: "#0f0f0e", fg: "#faf9f5", radius: "8px (split-pill 8/0/0/8 when paired)", padding: "8px 16px", height: "36px", font: "15px / 400", use: "Default marketing CTA dark-on-warm 'Try Claude'" }
66
- button-secondary: { type: button, bg: "#e8e6dc", fg: "#4d4c48", radius: "8px", padding: "0px 12px 0px 8px", shadow: "ring #e8e6dc 0px 0px 0px 0px, #d1cfc5 0px 0px 0px 1px", use: "Workhorse interactive surface — warm, unassuming" }
67
- button-outline: { type: button, bg: "#f5f4ed", fg: "#73726c", border: "1px solid #d1cfc5", radius: "8px", padding: "8px 16px 8px 24px", height: "40px", font: "serif label", use: "Quiet 'See more' affordance on light sections" }
68
- button-dark: { type: button, bg: "#141413", fg: "#b0aea5", border: "1px solid #30302e", radius: "12px", padding: "9.6px 16.8px", use: "Dark-theme button variant" }
69
- segmented-tab: { type: tab, bg: "#ffffff", active: "text #141413", radius: "12px", padding: "8px 16px", height: "40px", font: "20px Anthropic Sans", use: "Individual / Teams plan switcher on /pricing" }
70
- card: { type: card, bg: "#faf9f5", border: "1px solid #f0eee6", radius: "8-16px", shadow: "whisper rgba(0,0,0,0.05) 0px 4px 24px", use: "Generic card & container" }
71
- pricing-card: { type: card, bg: "#ffffff", border: "1px solid #f0eee6", radius: "24px", padding: "32px", use: "Free / Pro plan containers — flat, clean" }
72
- pricing-card-featured: { type: card, bg: "#ffffff", border: "blue-tinted rgba(106,155,204,0.2)", radius: "24px", padding: "32px", shadow: "cool glow rgba(98,158,218,0.16) 0px 4px 20px", use: "Max upsell plan — the one deliberate cool accent" }
73
- prompt-suggestion-card: { type: card, bg: "#141413", fg: "#87867f", border: "1px solid #30302e", radius: "12px", padding: "8px", use: "Write / Learn / Code starter cards in dark chat mock" }
74
- news-feature-card: { type: card, bg: "#c46686", fg: "#141413", radius: "16px", padding: "40px", font: "serif headline", shadow: "layered soft rgba(0,0,0,0.04) 0px 1px 1px, rgba(0,0,0,0.06) 0px 4px 4px, rgba(0,0,0,0.08) 0px 16px 24px", use: "Editorial /news hero — chromatic, non-interactive" }
75
- input-search: { type: input, bg: "#ffffff", fg: "#141413", border: "1px solid #d1cfc5", radius: "12px", padding: "8px 16px 8px 40px", height: "44px", font: "14px Anthropic Sans", use: "Clean rounded search field, 44px touch target" }
76
- input: { type: input, fg: "#141413", radius: "12px", focus: "ring border #3898ec — the only cool color moment", use: "General text input" }
77
- nav: { type: card, bg: "#faf9f5", height: "68px", padding: "16px vertical", fg: "#0f0f0e", font: "serif wordmark, links 16-20px", hover: "text shifts to foreground-primary, no decoration", use: "Top nav / header with Try Claude CTA" }
78
- footer: { type: card, bg: "#141413", fg: "#b0aea5", font: "12px Anthropic Sans, 24px line-height", use: "Closing dark band — Ivory #faf9f5 headings, warm-silver links" }
108
+ overview-tab: { type: tab, bg: "#ffffff", fg: "#141413", radius: "12px", padding: "8px 16px 8px 12px", font: "20px/400 Anthropic Sans", states: "selected, hover, and pressed observed on the public overview tabs", use: "Selected tab on the public Claude overview" }
109
+ model-card: { type: card, bg: "#ffffff", border: "1px solid #f0eee6", radius: "32px", padding: "48px", use: "Public Claude overview model card" }
110
+ pricing-card: { type: card, bg: "#ffffff", border: "1px solid #f0eee6", radius: "24px", padding: "32px", use: "Public Claude pricing card" }
111
+ components_harvested: true
79
112
  ---
80
113
 
81
114
  # Design System Inspiration of Claude (Anthropic)
82
115
 
83
116
  ## 1. Visual Theme & Atmosphere
84
117
 
85
- Claude's interface is a literary salon reimagined as a product page warm, unhurried, and quietly intellectual. The entire experience is built on a parchment-toned canvas (`#f5f4ed`) that deliberately evokes the feeling of high-quality paper rather than a digital surface. Where most AI product pages lean into cold, futuristic aesthetics, Claude's design radiates human warmth, as if the AI itself has good taste in interior design.
118
+ Claude is Anthropic’s public AI product: the official product overview describes it as a conversational tool for bringing together documents, tools, and web knowledge, while Anthropic describes its broader work as building reliable, interpretable, and steerable AI systems. On the supplied public surfaces, that practical role is expressed through a restrained warm-neutral system rather than a generic blue software palette. The Claude overview and pricing pages repeatedly use `#f5f4ed` canvas areas, near-black `#141413` text, white cards, and a mix of loaded Anthropic Sans and Anthropic Serif. Serif display text gives the public product pages an editorial cadence; Sans carries repeated navigation, body, tab, and control text. The capture also records `#c96442` on the overview, but it is a low-frequency observed accent, not evidence that every Claude action is terracotta.
86
119
 
87
- The signature move is the custom Anthropic Serif typeface — a medium-weight serif with generous proportions that gives every headline the gravitas of a book title. Combined with organic, hand-drawn-feeling illustrations in terracotta (`#c96442`), black, and muted green, the visual language says "thoughtful companion" rather than "powerful tool." The serif headlines breathe at tight-but-comfortable line-heights (1.10–1.30), creating a cadence that feels more like reading an essay than scanning a product page.
120
+ The public system is not a proxy for every Anthropic surface. This reference separates Anthropic’s marketing home, the Claude overview, and public pricing; it does not assert equivalence with authenticated chat, Help Center/documentation chrome, or internal product UI. Components below are only the selector-backed public examples recorded in the supplied capture.
88
121
 
89
- What makes Claude's design truly distinctive is its warm neutral palette. Every gray has a yellow-brown undertone (`#5e5d59`, `#87867f`, `#4d4c48`) — there are no cool blue-grays anywhere. Borders are cream-tinted (`#f0eee6`, `#e8e6dc`), shadows use warm transparent blacks, and even the darkest surfaces (`#141413`, `#30302e`) carry a barely perceptible olive warmth. This chromatic consistency creates a space that feels lived-in and trustworthy.
122
+ **Key characteristics:**
90
123
 
91
- **Key Characteristics:**
92
- - Warm parchment canvas (`#f5f4ed`) evoking premium paper, not screens
93
- - Custom Anthropic type family: Serif for headlines, Sans for UI, Mono for code
94
- - Terracotta brand accent (`#c96442`) warm, earthy, deliberately un-tech
95
- - Exclusively warm-toned neutrals every gray has a yellow-brown undertone
96
- - Organic, editorial illustrations replacing typical tech iconography
97
- - Ring-based shadow system (`0px 0px 0px 1px`) creating border-like depth without visible borders
98
- - Magazine-like pacing with generous section spacing and serif-driven hierarchy
124
+ - Warm public canvas and near-black text: `#f5f4ed` and `#141413`.
125
+ - White public cards bounded by the quiet `#f0eee6` hairline.
126
+ - Loaded Anthropic Serif for editorial display and loaded Anthropic Sans for public UI/body rhythm.
127
+ - Rounded public tabs (12px), pricing cards (24px), and model cards (32px), each tied to a separate selector.
128
+ - A limited observed `#c96442` accent, without a universal-action claim.
99
129
 
100
130
  ## 2. Color Palette & Roles
101
131
 
102
- ### Primary
103
- - **Anthropic Near Black** (`#141413`): The primary text color and dark-theme surface — not pure black but a warm, almost olive-tinted dark that's gentler on the eyes. The warmest "black" in any major tech brand.
104
- - **Terracotta Brand** (`#c96442`): The core brand color — a burnt orange-brown used for primary CTA buttons, brand moments, and the signature accent. Deliberately earthy and un-tech.
105
- - **Coral Accent** (`#d97757`): A lighter, warmer variant of the brand color used for text accents, links on dark surfaces, and secondary emphasis.
106
- - **Foreground Deep** (`#0f0f0e`): The deepest near-black, measured live on the `/news` "Try Claude" CTA fill and nav links — a touch darker than the standard Near Black, used where maximum-contrast dark fills are wanted.
107
- - **Accent Rose** (`#c46686`): A muted dusty-rose, measured on the featured news hero card — a rare chromatic surface that sits beside Terracotta in the warm family without competing with it for CTA signal.
108
-
109
- ### Secondary & Accent
110
- - **Error Crimson** (`#b53333`): A deep, warm red for error states serious without being alarming.
111
- - **Focus Blue** (`#3898ec`): Standard blue for input focus rings the only cool color in the entire system, used purely for accessibility.
112
-
113
- ### Surface & Background
114
- - **Parchment** (`#f5f4ed`): The primary page background — a warm cream with a yellow-green tint that feels like aged paper. The emotional foundation of the entire design.
115
- - **Ivory** (`#faf9f5`): The lightest surface used for cards and elevated containers on the Parchment background. Barely distinguishable but creates subtle layering.
116
- - **Pure White** (`#ffffff`): Reserved for specific button surfaces and maximum-contrast elements.
117
- - **Warm Sand** (`#e8e6dc`): Button backgrounds and prominent interactive surfaces — a noticeably warm light gray.
118
- - **Dark Surface** (`#30302e`): Dark-theme containers, nav borders, and elevated dark elements — warm charcoal.
119
- - **Deep Dark** (`#141413`): Dark-theme page background and primary dark surface.
120
-
121
- ### Neutrals & Text
122
- - **Charcoal Warm** (`#4d4c48`): Button text on light warm surfaces — the go-to dark-on-light text.
123
- - **Olive Gray** (`#5e5d59`): Secondary body text — a distinctly warm medium-dark gray.
124
- - **Stone Gray** (`#87867f`): Tertiary text, footnotes, and de-emphasized metadata.
125
- - **Muted Strong** (`#73726c`): A slightly deeper warm gray, measured on the `/news` "See more" outline-button label — used for muted-but-legible interactive text.
126
- - **Dark Warm** (`#3d3d3a`): Dark text links and emphasized secondary text.
127
- - **Warm Silver** (`#b0aea5`): Text on dark surfaces — a warm, parchment-tinted light gray.
128
-
129
- ### Semantic & Accent
130
- - **Border Cream** (`#f0eee6`): Standard light-theme border — barely visible warm cream, creating the gentlest possible containment.
131
- - **Border Warm** (`#e8e6dc`): Prominent borders, section dividers, and emphasized containment on light surfaces.
132
- - **Border Dark** (`#30302e`): Standard border on dark surfaces — maintains the warm tone.
133
- - **Ring Warm** (`#d1cfc5`): Shadow ring color for button hover/focus states.
134
- - **Ring Subtle** (`#dedc01`): Secondary ring variant for lighter interactive surfaces.
135
- - **Ring Deep** (`#c2c0b6`): Deeper ring for active/pressed states.
136
-
137
- ### Gradient System
138
- - Claude's design is **gradient-free** in the traditional sense. Depth and visual richness come from the interplay of warm surface tones, organic illustrations, and light/dark section alternation. The warm palette itself creates a "gradient" effect as the eye moves through cream → sand → stone → charcoal → black sections.
132
+ ### Selector-backed public colors
133
+
134
+ - **Near Black** (`#141413`): repeated text, border, and dark-surface value across all three supplied public routes.
135
+ - **Parchment Canvas** (`#f5f4ed`): observed overview and pricing background value; it is not claimed as an authenticated-chat canvas.
136
+ - **White Surface** (`#ffffff`): selected public tabs and recorded model/pricing cards.
137
+ - **Muted Warm Gray** (`#5e5d59`): repeated public overview/pricing text and border value.
138
+ - **Dark Surface** (`#30302e`): observed on the public product/pricing surfaces.
139
+ - **Hairline Cream** (`#f0eee6`): recorded border and background value, including the public card borders below.
140
+ - **Warm Sand** (`#e8e6dc`): recorded public-pricing background value and the overview appearance-toggle ring treatment.
141
+ - **Terracotta Accent** (`#c96442`): a low-frequency overview background observation. Treat it as an observed public accent, not a complete action scale.
142
+
143
+ ### Surface boundary
144
+
145
+ The capture contains no evidence that these values govern Claude’s signed-in conversation UI, support-documentation chrome, or every Anthropic corporate page. It also includes a blue-tinted featured pricing-card variant; that single route-local card is not promoted to the general palette.
139
146
 
140
147
  ## 3. Typography Rules
141
148
 
142
- ### Font Family
143
- - **Headline**: `Anthropic Serif`, with fallback: `Georgia`
144
- - **Body / UI**: `Anthropic Sans`, with fallback: `Arial`
145
- - **Code**: `Anthropic Mono`, with fallback: `Arial`
146
-
147
- *Note: These are custom typefaces. For external implementations, Georgia serves as the serif substitute and system-ui/Inter as the sans substitute.*
148
-
149
- ### Hierarchy
150
-
151
- | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
152
- |------|------|------|--------|-------------|----------------|-------|
153
- | Display / Hero | Anthropic Serif | 64px (4rem) | 500 | 1.10 (tight) | normal | Maximum impact, book-title presence |
154
- | Section Heading | Anthropic Serif | 52px (3.25rem) | 500 | 1.20 (tight) | normal | Feature section anchors |
155
- | Sub-heading Large | Anthropic Serif | 36–36.8px (~2.3rem) | 500 | 1.30 | normal | Secondary section markers |
156
- | Sub-heading | Anthropic Serif | 32px (2rem) | 500 | 1.10 (tight) | normal | Card titles, feature names |
157
- | Sub-heading Small | Anthropic Serif | 25–25.6px (~1.6rem) | 500 | 1.20 | normal | Smaller section titles |
158
- | Feature Title | Anthropic Serif | 20.8px (1.3rem) | 500 | 1.20 | normal | Small feature headings |
159
- | Body Serif | Anthropic Serif | 17px (1.06rem) | 400 | 1.60 (relaxed) | normal | Serif body text (editorial passages) |
160
- | Body Large | Anthropic Sans | 20px (1.25rem) | 400 | 1.60 (relaxed) | normal | Intro paragraphs |
161
- | Body / Nav | Anthropic Sans | 17px (1.06rem) | 400–500 | 1.00–1.60 | normal | Navigation links, UI text |
162
- | Body Standard | Anthropic Sans | 16px (1rem) | 400–500 | 1.25–1.60 | normal | Standard body, button text |
163
- | Body Small | Anthropic Sans | 15px (0.94rem) | 400–500 | 1.00–1.60 | normal | Compact body text |
164
- | Caption | Anthropic Sans | 14px (0.88rem) | 400 | 1.43 | normal | Metadata, descriptions |
165
- | Label | Anthropic Sans | 12px (0.75rem) | 400–500 | 1.25–1.60 | 0.12px | Badges, small labels |
166
- | Overline | Anthropic Sans | 10px (0.63rem) | 400 | 1.60 | 0.5px | Uppercase overline labels |
167
- | Micro | Anthropic Sans | 9.6px (0.6rem) | 400 | 1.60 | 0.096px | Smallest text |
168
- | Code | Anthropic Mono | 15px (0.94rem) | 400 | 1.60 | -0.32px | Inline code, terminal |
169
-
170
- ### Principles
171
- - **Serif for authority, sans for utility**: Anthropic Serif carries all headline content with medium weight (500), giving every heading the gravitas of a published title. Anthropic Sans handles all functional UI text — buttons, labels, navigation — with quiet efficiency.
172
- - **Single weight for serifs**: All Anthropic Serif headings use weight 500 — no bold, no light. This creates a consistent "voice" across all headline sizes, as if the same author wrote every heading.
173
- - **Relaxed body line-height**: Most body text uses 1.60 line-height — significantly more generous than typical tech sites (1.4–1.5). This creates a reading experience closer to a book than a dashboard.
174
- - **Tight-but-not-compressed headings**: Line-heights of 1.10–1.30 for headings are tight but never claustrophobic. The serif letterforms need breathing room that sans-serif fonts don't.
175
- - **Micro letter-spacing on labels**: Small sans text (12px and below) uses deliberate letter-spacing (0.12px–0.5px) to maintain readability at tiny sizes.
149
+ ### Evidence classes
150
+
151
+ | Evidence class | Family and boundary |
152
+ |---|---|
153
+ | Official product-use | No first-party typography guide or font license assigning a general product role was found in the reviewed official context sources. The live-font evidence below is the basis for UI-family tokens. |
154
+ | Live computed surface-use | **Anthropic Sans** is loaded/high with 1,493 computed uses across the supplied routes; **Anthropic Serif** is loaded/high with 65. Both have computed-family usage plus FontFaceSet/source-URL corroboration in the supplied artifact. |
155
+ | Official distributed brand asset | No separate official font-distribution or license page was located in this pass. The browser-served WOFF2 URLs establish delivery on the captured public routes, not a license grant for reuse. |
156
+ | Declared-only | `anthropicMono` and JetBrains Mono have captured `@font-face` source URLs but zero visible computed usage. They remain declared-only and are excluded from `tokens.typography.family`. |
157
+ | System / unresolved | Arial and Georgia appear only as CSS fallbacks in observed stacks. They are not substitutes for, or tokens representing, Anthropic Sans or Anthropic Serif. |
158
+
159
+ ### Captured hierarchy
160
+
161
+ | Role | Family | Size | Weight | Line Height | Evidence boundary |
162
+ |---|---|---:|---:|---:|---|
163
+ | Public h1 | Anthropic Serif | 64px | 500 | 70.4px | two public-route h1 occurrences |
164
+ | Public h2 | Anthropic Serif | 52px | 500 | 62.4px | five public-route h2 occurrences |
165
+ | Public h3 | Anthropic Serif | 36px | 500 | 46.8px | four public-route h3 occurrences |
166
+ | Repeated body/list | Anthropic Sans | 20px | 400 | 32px | public overview/pricing text and list items |
167
+ | Public control | Anthropic Sans | 15px | 400 | 24px | observed buttons and inputs; preserve selector-specific geometry |
168
+ | Public tab | Anthropic Sans | 20px | 400 | 32px | overview and pricing tab controls |
169
+
170
+ Do not render a system fallback as a named Anthropic typeface. Anthropic Mono is useful as a declared asset record, but no visible use was captured, so this reference does not claim a mono scale.
176
171
 
177
172
  ## 4. Component Stylings
178
173
 
179
- *Specs below are grounded in live `getComputedStyle` harvest (TIER 2) across anthropic.com `/`, `/pricing`, and `/news` (2026-06-09), supplemented by the documented warm-palette system. claude.ai's app shell is JS-gated and not headless-inspectable, so app-surface component specs are intentionally capped to what the marketing surfaces actually render. Components are grouped by role.*
180
-
181
- ### Actions
182
-
183
- **Dark CTA — "Try Claude"** *(measured, `/news`)*
184
- - Background: Foreground Deep (`#0f0f0e`)
185
- - Text: Ivory (`#faf9f5`)
186
- - Radius: comfortably rounded (8px) rendered as a split-pill (`8px 0px 0px 8px`) when paired with an adjacent secondary action
187
- - Padding: 8px 16px · Height: 36px · Font: Anthropic Sans 15px / 400
188
- - The default marketing CTA — dark-on-warm, not terracotta. Terracotta is reserved for the highest-signal brand moments.
189
-
190
- **Brand Terracotta**
191
- - Background: Terracotta Brand (`#c96442`) · Text: Ivory (`#faf9f5`)
192
- - Radius: 8–12px · Shadow: ring-based (`#c96442 0px 0px 0px 1px`)
193
- - The only button with chromatic color — used for peak brand CTAs.
194
-
195
- **Outline / Ghost "See more"** *(measured, `/news`)*
196
- - Background: Parchment (`#f5f4ed`) · Text: Muted Strong (`#73726c`)
197
- - Border: 1px solid Ring Warm (`#d1cfc5`) · Radius: 8px
198
- - Padding: 8px 16px 8px 24px (asymmetric, label-then-icon) · Height: 40px · Serif label
199
- - The quiet "show more" affordance on light sections.
200
-
201
- **Warm Sand (Secondary)**
202
- - Background: Warm Sand (`#e8e6dc`) · Text: Charcoal Warm (`#4d4c48`)
203
- - Padding: 0px 12px 0px 8px (asymmetric — icon-first) · Radius: 8px
204
- - Shadow: ring-based (`#e8e6dc 0px 0px 0px 0px, #d1cfc5 0px 0px 0px 1px`)
205
- - The workhorse interactive surface warm, unassuming.
206
-
207
- **Dark Primary**
208
- - Background: Anthropic Near Black (`#141413`) · Text: Warm Silver (`#b0aea5`)
209
- - Padding: ~9.6px 16.8px · Radius: 12px · Border: 1px solid Dark Surface (`#30302e`)
210
- - The dark-theme button variant.
211
-
212
- ### Navigation
213
-
214
- **Top Nav / Header** *(measured)*
215
- - Background: Ivory (`#faf9f5`) · Height: 68px · Vertical padding: 16px
216
- - Logo: Claude wordmark in Foreground Deep (`#0f0f0e`)
217
- - Links: Foreground Deep (`#0f0f0e`) / Olive Gray (`#5e5d59`), serif at 16–20px
218
- - CTA slot: Dark CTA or Terracotta button · Hover: text shifts to foreground-primary, no decoration
219
-
220
- **Footer** *(measured, homepage)*
221
- - Surface: Anthropic Near Black (`#141413`) full-bleed dark band
222
- - Headings: Ivory (`#faf9f5`) · Links: Warm Silver (`#b0aea5`) at 12px Anthropic Sans, 24px line-height
223
- - The closing dark "chapter" of the page.
224
-
225
- ### Forms
226
-
227
- **Search Input** *(measured, `/news`)*
228
- - Background: Pure White (`#ffffff`) · Text: Anthropic Near Black (`#141413`)
229
- - Border: 1px solid Ring Warm (`#d1cfc5`) · Radius: 12px
230
- - Padding: 8px 16px 8px 40px (left-inset for leading search icon) · Height: 44px · Font: Anthropic Sans 14px
231
- - A clean rounded field touch-target-sized at 44px.
232
-
233
- **Text Input (general)**
234
- - Text: Anthropic Near Black (`#141413`) · Radius: 12px
235
- - Focus: ring with Focus Blue (`#3898ec`) border-color the only cool color moment in the system.
236
-
237
- **Segmented Tab — Plan switcher** *(measured, `/pricing`)*
238
- - Background: Pure White (`#ffffff`) · Text: Anthropic Near Black (`#141413`)
239
- - Radius: 12px · Padding: 8px 16px · Height: 40px · Font: Anthropic Sans 20px
240
- - The Individual / Teams plan toggle at the top of pricing.
241
-
242
- ### Data display
243
-
244
- **Pricing Card** *(measured, `/pricing`)*
245
- - Background: Pure White (`#ffffff`) · Border: 1px solid Border Cream (`#f0eee6`)
246
- - Radius: 24px (highly rounded) · Padding: 32px · No shadow at rest
247
- - The Free / Pro plan containers — flat, clean, generously rounded.
248
-
249
- **Featured Pricing Card — "Max"** *(measured, `/pricing`)*
250
- - Background: Pure White (`#ffffff`) · Radius: 24px · Padding: 32px
251
- - Border: blue-tinted (`rgba(106,155,204,0.2)`) · Shadow: cool glow `rgba(98,158,218,0.16) 0px 4px 20px`
252
- - The single deliberate cool accent in the system — used only to mark the upsell plan, never as a brand color.
253
-
254
- **Prompt Suggestion Card** *(measured, `/pricing` chat preview)*
255
- - Background: Anthropic Near Black (`#141413`) · Text: Stone Gray (`#87867f`)
256
- - Border: 1px solid Dark Surface (`#30302e`) · Radius: 12px · Padding: 8px
257
- - The Write / Learn / Code starter cards inside the dark chat mock.
258
-
259
- **News Feature Card** *(measured, `/news` hero)*
260
- - Background: Accent Rose (`#c46686`) · Text: Anthropic Near Black (`#141413`)
261
- - Radius: 16px · Padding: 40px · Serif headline
262
- - Shadow: layered soft drop (`rgba(0,0,0,0.04) 0px 1px 1px, rgba(0,0,0,0.06) 0px 4px 4px, rgba(0,0,0,0.08) 0px 16px 24px`)
263
- - A rare chromatic surface — editorial, not interactive.
264
-
265
- **Generic Card & Container**
266
- - Background: Ivory (`#faf9f5`) / Pure White (`#ffffff`) on light; Dark Surface (`#30302e`) on dark
267
- - Border: 1px solid Border Cream (`#f0eee6`) light; 1px solid `#30302e` dark
268
- - Radius: 8px standard, 16px featured, 24–32px hero/media
269
- - Shadow: whisper (`rgba(0,0,0,0.05) 0px 4px 24px`); section separators use top-only `1px 0px 0px` borders.
270
-
271
- ### Image Treatment
272
- - Product screenshots of the Claude chat interface; generous radius on media (16–32px)
273
- - Embedded video players with rounded corners; dark UI screenshots contrast the warm canvas
274
- - Organic, hand-drawn illustrations in terracotta, black, and muted green for conceptual sections
275
-
276
- ### Distinctive Components
277
-
278
- **Organic Illustrations**
279
- - Hand-drawn-feeling vector illustrations in terracotta, black, and muted green
280
- - Abstract, conceptual rather than literal — the primary visual personality.
281
-
282
- **Dark/Light Section Alternation**
283
- - The page alternates Parchment light and Near Black dark sections, creating chapter-like reading rhythm. Each section reads as a distinct environment.
174
+ ### Public product navigation
175
+
176
+ **Selected Overview Tab**
177
+ - Background: `#ffffff`
178
+ - Text: `#141413`
179
+ - Radius: 12px
180
+ - Padding: 8px 16px 8px 12px
181
+ - Font: 20px / 400 / Anthropic Sans
182
+ - Use: `surface-2::[data-omd-capture="5"]`, the selected tab on `https://claude.com/product/overview`.
183
+
184
+ **Unselected Overview Tab — pressed sample**
185
+ - Text: `#5d5c58`
186
+ - Radius: 12px
187
+ - Padding: 8px 16px 8px 12px
188
+ - Font: 20px / 400 / Anthropic Sans
189
+ - Pressed: `surface-2::[data-omd-capture="6"]::state-pressed` records `rgba(255, 255, 255, 0.004)` background and `#5d5c58` text.
190
+ - Use: Public overview tab; this is the observed pressed state, not a universal hover or focus rule.
191
+
192
+ ### Public cards
193
+
194
+ **Model Card overview**
195
+ - Background: `#ffffff`
196
+ - Text: `#141413`
197
+ - Border: 1px solid `#f0eee6`
198
+ - Radius: 32px
199
+ - Padding: 48px
200
+ - Font: 20px / 400 / Anthropic Sans
201
+ - Use: `surface-2::div.card_model_wrap.u-theme-white`; four observed overview cards.
202
+
203
+ **Pricing Card standard**
204
+ - Background: `#ffffff`
205
+ - Text: `#141413`
206
+ - Border: 1px solid `#f0eee6`
207
+ - Radius: 24px
208
+ - Padding: 32px
209
+ - Font: 20px / 400 / Anthropic Sans
210
+ - Use: `surface-3::div.card_pricing_wrap.u-theme-white`; two observed public pricing cards.
211
+
212
+ **Pricing Card featured**
213
+ - Background: `#ffffff`
214
+ - Border: 1px solid `color(srgb 0.415686 0.607843 0.8 / 0.2)`
215
+ - Radius: 24px
216
+ - Padding: 32px
217
+ - Shadow: `rgba(98, 158, 218, 0.16) 0px 4px 20px 0px`
218
+ - Use: `surface-3::div.card_pricing_wrap.w-variant-e2cc9fd4-13af-f05c-3a0a-f9943311e113`; one featured public pricing-card variant only.
219
+
220
+ ### Public appearance control
221
+
222
+ **Appearance Toggle Tile**
223
+ - Background: `#e8e6dc` (computed as `color(srgb 0.909804 0.901961 0.862745)`)
224
+ - Text: `#4d4c48`
225
+ - Radius: 16px
226
+ - Shadow: `#e8e6dc 0px 0px 0px 0px, #d1cfc5 0px 0px 0px 1px`
227
+ - Font: 16px / 400 / Anthropic Sans
228
+ - Use: `surface-2::div.button_toggle_wrap.w-variant-ab355ea0-b722-2f23-3507-f0290f710e57`; one overview control. No selected/disabled variant was captured.
229
+
230
+ Only tab selection, tab pressed, and tab-panel expansion were observed as interactions. No generic modal, toast, menu, error, disabled, or hover system is inferred from the supplied artifact.
284
231
 
285
232
  ## 5. Layout Principles
286
233
 
287
- ### Spacing System
288
- - Base unit: 8px
289
- - Scale: 3px, 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 30px
290
- - Button padding: asymmetric (0px 12px 0px 8px) or balanced (8px 16px)
291
- - Card internal padding: approximately 24–32px
292
- - Section vertical spacing: generous (estimated 80–120px between major sections)
293
-
294
- ### Grid & Container
295
- - Max container width: approximately 1200px, centered
296
- - Hero: centered with editorial layout
297
- - Feature sections: single-column or 2–3 column card grids
298
- - Model comparison: clean 3-column grid
299
- - Full-width dark sections breaking the container for emphasis
300
-
301
- ### Whitespace Philosophy
302
- - **Editorial pacing**: Each section breathes like a magazine spread — generous top/bottom margins create natural reading pauses.
303
- - **Serif-driven rhythm**: The serif headings establish a literary cadence that demands more whitespace than sans-serif designs.
304
- - **Content island approach**: Sections alternate between light and dark environments, creating distinct "rooms" for each message.
305
-
306
- ### Border Radius Scale
307
- - Sharp (4px): Minimal inline elements
308
- - Subtly rounded (6–7.5px): Small buttons, secondary interactive elements
309
- - Comfortably rounded (8–8.5px): Standard buttons, cards, containers
310
- - Generously rounded (12px): Primary buttons, input fields, nav elements
311
- - Very rounded (16px): Featured containers, video players, tab lists
312
- - Highly rounded (24px): Tag-like elements, highlighted containers
313
- - Maximum rounded (32px): Hero containers, embedded media, large cards
234
+ ### Captured spacing and shape observations
314
235
 
315
- ## 6. Depth & Elevation
316
-
317
- | Level | Treatment | Use |
318
- |-------|-----------|-----|
319
- | Flat (Level 0) | No shadow, no border | Parchment background, inline text |
320
- | Contained (Level 1) | `1px solid #f0eee6` (light) or `1px solid #30302e` (dark) | Standard cards, sections |
321
- | Ring (Level 2) | `0px 0px 0px 1px` ring shadows using warm grays | Interactive cards, buttons, hover states |
322
- | Whisper (Level 3) | `rgba(0,0,0,0.05) 0px 4px 24px` | Elevated feature cards, product screenshots |
323
- | Inset (Level 4) | `inset 0px 0px 0px 1px` at 15% opacity | Active/pressed button states |
236
+ - The artifact clusters 4px, 8px, 12px, 16px, 24px, 32px, and 48px spacing values. This is an observed public-style inventory, not a declared global spacing scale.
237
+ - Recorded public radii include 6px, 8px, 12px, 16px, 24px, and 32px. The 12px tab, 24px pricing card, and 32px model card have selector-backed component use above.
238
+ - The supplied capture has no mobile viewport, container-width, or responsive-breakpoint measurement. Do not derive breakpoints or a universal grid from this packet.
324
239
 
325
- **Shadow Philosophy**: Claude communicates depth through **warm-toned ring shadows** rather than traditional drop shadows. The signature `0px 0px 0px 1px` pattern creates a border-like halo that's softer than an actual border — it's a shadow pretending to be a border, or a border that's technically a shadow. When drop shadows do appear, they're extremely soft (0.05 opacity, 24px blur) — barely visible lifts that suggest floating rather than casting.
240
+ ## 6. Depth & Elevation
326
241
 
327
- ### Decorative Depth
328
- - **Light/Dark alternation**: The most dramatic depth effect comes from alternating between Parchment (`#f5f4ed`) and Near Black (`#141413`) sections — entire sections shift elevation by changing the ambient light level.
329
- - **Warm ring halos**: Button and card interactions use ring shadows that match the warm palette — never cool-toned or generic gray.
242
+ The standard public model and pricing card samples are flat white surfaces with `#f0eee6` borders and no computed shadow. One featured pricing card alone uses a cool translucent border and `rgba(98, 158, 218, 0.16) 0px 4px 20px 0px` shadow; the overview appearance control uses a one-pixel warm ring. These are selector-specific observations, not a general elevation scale.
330
243
 
331
244
  ## 7. Do's and Don'ts
332
245
 
333
246
  ### Do
334
- - Use Parchment (`#f5f4ed`) as the primary light background — the warm cream tone IS the Claude personality
335
- - Use Anthropic Serif at weight 500 for all headlines the single-weight consistency is intentional
336
- - Use Terracotta Brand (`#c96442`) only for primary CTAs and the highest-signal brand moments
337
- - Keep all neutrals warm-toned every gray should have a yellow-brown undertone
338
- - Use ring shadows (`0px 0px 0px 1px`) for interactive element states instead of drop shadows
339
- - Maintain the editorial serif/sans hierarchy — serif for content headlines, sans for UI
340
- - Use generous body line-height (1.60) for a literary reading experience
341
- - Alternate between light and dark sections to create chapter-like page rhythm
342
- - Apply generous border-radius (12–32px) for a soft, approachable feel
247
+
248
+ - Use only the selector-backed public values above when recreating these particular public card and tab patterns.
249
+ - Keep Anthropic Sans and Anthropic Serif distinct when their browser-loadable sources are available.
250
+ - Preserve the selected-tab and featured-pricing treatments as route-local variants.
343
251
 
344
252
  ### Don't
345
- - Don't use cool blue-grays anywhere — the palette is exclusively warm-toned
346
- - Don't use bold (700+) weight on Anthropic Serif weight 500 is the ceiling for serifs
347
- - Don't introduce saturated colors beyond Terracotta the palette is deliberately muted
348
- - Don't use sharp corners (< 6px radius) on buttons or cards softness is core to the identity
349
- - Don't apply heavy drop shadows — depth comes from ring shadows and background color shifts
350
- - Don't use pure white (`#ffffff`) as a page background — Parchment (`#f5f4ed`) or Ivory (`#faf9f5`) are always warmer
351
- - Don't use geometric/tech-style illustrations — Claude's illustrations are organic and hand-drawn-feeling
352
- - Don't reduce body line-height below 1.40 — the generous spacing supports the editorial personality
353
- - Don't use monospace fonts for non-code content — Anthropic Mono is strictly for code
354
- - Don't mix in sans-serif for headlines — the serif/sans split is the typographic identity
253
+
254
+ - Don't use Arial, Georgia, Inter, or a system stack while labeling the result Anthropic Sans, Anthropic Serif, or Anthropic Mono.
255
+ - Don't generalize the featured pricing-card blue shadow to ordinary cards or product surfaces.
256
+ - Don't invent chat composer, error, toast, menu, disabled, or responsive variants that this packet did not observe.
355
257
 
356
258
  ## 8. Responsive Behavior
357
259
 
358
- ### Breakpoints
359
- | Name | Width | Key Changes |
360
- |------|-------|-------------|
361
- | Small Mobile | <479px | Minimum layout, stacked everything, compact typography |
362
- | Mobile | 479–640px | Single column, hamburger nav, reduced heading sizes |
363
- | Large Mobile | 640–767px | Slightly wider content area |
364
- | Tablet | 768–991px | 2-column grids begin, condensed nav |
365
- | Desktop | 992px+ | Full multi-column layout, expanded nav, maximum hero typography (64px) |
366
-
367
- ### Touch Targets
368
- - Buttons use generous padding (8–16px vertical minimum)
369
- - Navigation links adequately spaced for thumb navigation
370
- - Card surfaces serve as large touch targets
371
- - Minimum recommended: 44x44px
372
-
373
- ### Collapsing Strategy
374
- - **Navigation**: Full horizontal nav collapses to hamburger on mobile
375
- - **Feature sections**: Multi-column → stacked single column
376
- - **Hero text**: 64px → 36px → ~25px progressive scaling
377
- - **Model cards**: 3-column → stacked vertical
378
- - **Section padding**: Reduces proportionally but maintains editorial rhythm
379
- - **Illustrations**: Scale proportionally, maintain aspect ratios
380
-
381
- ### Image Behavior
382
- - Product screenshots scale proportionally within rounded containers
383
- - Illustrations maintain quality at all sizes
384
- - Video embeds maintain 16:9 aspect ratio with rounded corners
385
- - No art direction changes between breakpoints
260
+ No responsive breakpoint or mobile-surface evidence was supplied. The reference intentionally has no breakpoint, collapse, or touch-target token claims.
386
261
 
387
262
  ## 9. Agent Prompt Guide
388
263
 
389
- ### Quick Color Reference
390
- - Brand CTA: "Terracotta Brand (#c96442)"
391
- - Page Background: "Parchment (#f5f4ed)"
392
- - Card Surface: "Ivory (#faf9f5)"
393
- - Primary Text: "Anthropic Near Black (#141413)"
394
- - Secondary Text: "Olive Gray (#5e5d59)"
395
- - Tertiary Text: "Stone Gray (#87867f)"
396
- - Borders (light): "Border Cream (#f0eee6)"
397
- - Dark Surface: "Dark Surface (#30302e)"
398
-
399
- ### Example Component Prompts
400
- - "Create a hero section on Parchment (#f5f4ed) with a headline at 64px Anthropic Serif weight 500, line-height 1.10. Use Anthropic Near Black (#141413) text. Add a subtitle in Olive Gray (#5e5d59) at 20px Anthropic Sans with 1.60 line-height. Place a Terracotta Brand (#c96442) CTA button with Ivory text, 12px radius."
401
- - "Design a feature card on Ivory (#faf9f5) with a 1px solid Border Cream (#f0eee6) border and comfortably rounded corners (8px). Title in Anthropic Serif at 25px weight 500, description in Olive Gray (#5e5d59) at 16px Anthropic Sans. Add a whisper shadow (rgba(0,0,0,0.05) 0px 4px 24px)."
402
- - "Build a dark section on Anthropic Near Black (#141413) with Ivory (#faf9f5) headline text in Anthropic Serif at 52px weight 500. Use Warm Silver (#b0aea5) for body text. Borders in Dark Surface (#30302e)."
403
- - "Create a button in Warm Sand (#e8e6dc) with Charcoal Warm (#4d4c48) text, 8px radius, and a ring shadow (0px 0px 0px 1px #d1cfc5). Padding: 0px 12px 0px 8px."
404
- - "Design a model comparison grid with three cards on Ivory surfaces. Each card gets a Border Warm (#e8e6dc) top border, model name in Anthropic Serif at 25px, and description in Olive Gray at 15px Anthropic Sans."
405
-
406
- ### Iteration Guide
407
- 1. Focus on ONE component at a time
408
- 2. Reference specific color names — "use Olive Gray (#5e5d59)" not "make it gray"
409
- 3. Always specify warm-toned variants — no cool grays
410
- 4. Describe serif vs sans usage explicitly — "Anthropic Serif for the heading, Anthropic Sans for the label"
411
- 5. For shadows, use "ring shadow (0px 0px 0px 1px)" or "whisper shadow" — never generic "drop shadow"
412
- 6. Specify the warm background — "on Parchment (#f5f4ed)" or "on Near Black (#141413)"
413
- 7. Keep illustrations organic and conceptual — describe "hand-drawn-feeling" style
414
-
415
- ---
264
+ Use the public Claude overview pattern only where the evidence fits: a `#f5f4ed` canvas, near-black text, a white card with the route-specific 24px or 32px radius, and loaded Anthropic Sans/Serif. Treat the values as public-web observations, not as a complete implementation kit for the authenticated chat product.
416
265
 
417
266
  ## 10. Voice & Tone
418
267
 
419
- Anthropic speaks the way a thoughtful colleague does — informed, careful, and allergic to hype. The voice qualifies confident claims, avoids tech-industry superlatives, and treats the reader as capable of reading more than a headline. Serious subjects get serious language; lighter moments are dry, not performative. Emoji and exclamation points are rare warmth comes from word choice and editorial pacing, not decoration. The overall effect should read like a well-edited magazine article, not a product page.
268
+ Official Anthropic sources frame the company as an AI safety and research company building systems people can rely on, and describe Claude’s intended behavior as helpful, honest, thoughtful, and caring. This supports a source-informed public-content voice that is direct, careful about uncertainty, and oriented to practical help; it does not prove a universal copywriting ban list or an app-wide tone specification.
420
269
 
421
- | Context | Tone |
270
+ | Context | Source-informed guidance |
422
271
  |---|---|
423
- | Headlines | Declarative, short. No "revolutionary", "unprecedented", "cutting-edge". |
424
- | Model descriptions | Capability + honest limit in one breath. "Sonnet is faster than Opus; Opus is better at long, multi-step reasoning." |
425
- | Error (content / safety refusal) | Specific + blameless + policy-cited. Never "Oops" or apologetic filler. |
426
- | Error (service / technical) | States the exact failure and the exact recovery action in one sentence. |
427
- | Documentation | Direct. "This is how it works." No "easy" or "simple" modifiers. |
428
- | Marketing CTAs | Verb + noun, plain. "Try Claude", not "Unleash your creativity". |
429
- | Legal / policy surfaces | Formal, precise. Reads like a peer-reviewed paper's methods section. |
430
- | Social media | Dry wit. Zero emoji in product announcements. |
431
- | Model card language | States training data shape, eval variance, and known failure modes up front — *before* features. |
432
-
433
- **Forbidden phrases.** "Revolutionary", "world-class", "cutting-edge", "game-changer", "unleash", "superpower", "don't worry", "easy peasy", "just". Any sentence starting with "Simply...". Exclamation marks on routine CTAs. Emoji in product descriptions, error messages, documentation, or model cards. Performative apologies ("We're so sorry for the inconvenience") — state the problem and the fix, no emotional performance.
272
+ | Product explanation | Explain the user outcome and the relevant capability plainly, as the official Claude overview does for conversation, documents, tools, and web knowledge. |
273
+ | Safety or policy | Name the tradeoff and intent directly; the Constitution explains both broad safety and genuine helpfulness rather than reducing the topic to a slogan. |
274
+ | Company communication | Prefer specific, accountable language about reliable, interpretable, and steerable systems. |
434
275
 
435
- ## 11. Brand Narrative
276
+ ### Do
436
277
 
437
- Anthropic was founded in **January 2021** in San Francisco by **Dario Amodei** (CEO, former VP of Research at OpenAI) and **Daniela Amodei** (President, former VP of Safety and Policy at OpenAI) — siblings — joined by **seven other OpenAI alumni** including **Tom Brown** (lead author of the GPT-3 paper), **Sam McCandlish** (Chief Architect), **Jared Kaplan** (Chief Science Officer), **Jack Clark** (former OpenAI Policy Director), **Christopher Olah** (Interpretability Research Lead), **Benjamin Mann** (Head of Anthropic Labs), and others ([Anthropic — Wikipedia](https://en.wikipedia.org/wiki/Anthropic), [Dario Amodei — Wikipedia](https://en.wikipedia.org/wiki/Dario_Amodei), [TIME 100 AI 2023](https://time.com/collections/time100-ai/6309047/daniela-and-dario-amodei/)). The founding split from OpenAI was driven by safety concerns. Per Dario Amodei (per [Big Technology profile](https://kantrowitz.medium.com/the-making-of-anthropic-ceo-dario-amodei-449777529dd6)): *"something in addition to just scaling the models up, which is alignment or safety"* was required. The signature technique — **Constitutional AI** — trains the LLM to adhere to a set of explicit principles (the "constitution"), separating *"whether an AI can do something from the more politically fraught question of whether it should."* Claude product line: Claude 1 (March 2023) → Claude 2 → Claude 3 (March 2024) → Claude 3.5 Sonnet → Claude 4 family (2025) → Claude 4.7 currently. **Valuation ~$380B as of February 2026** ([Wikipedia: Anthropic](https://en.wikipedia.org/wiki/Anthropic)).
278
+ - State what the product can help a person or organization do.
279
+ - Keep safety and helpfulness in the same explanation when both materially affect the outcome.
280
+ - Distinguish an intention or policy from an observed product behavior.
438
281
 
439
- The founding rejection was twofold: against the tech industry's default optimism that treats powerful systems as obvious goods, and against the cinematic AI aesthetic — Terminator reds, cyberpunk neons, sterile clinical whites — that equates "powerful" with "cold" or "threatening". The founding rejection was twofold: against the tech industry's default optimism that treats powerful systems as obvious goods, and against the cinematic AI aesthetic — Terminator reds, cyberpunk neons, sterile clinical whites — that equates "powerful" with "cold" or "threatening".
282
+ ### Don't
440
283
 
441
- The warm visual language — parchment (`#f5f4ed`), terracotta (`#c96442`), olive grays, serif headlines — is a deliberate counter to that vocabulary. AI should feel like a trustworthy colleague, not a tool to be afraid of. Constitutional AI, the company's signature technique, treats alignment as engineering rather than philosophy; the brand extends that precision into every design decision.
284
+ - Don't present the Constitution’s intended values as a guarantee about every response.
285
+ - Don't turn the public product-page tone into an undocumented rule for support, legal, or signed-in surfaces.
442
286
 
443
- What Anthropic refuses: speculation dressed as fact, fear-based marketing, unqualified confidence, and visual tropes borrowed from science fiction. What it embraces: measured claims, editorial pacing, warmth as a form of honesty, and safety framed as the foundation that makes functionality meaningful — not as a constraint on it.
287
+ ## 11. Brand Narrative
288
+
289
+ Anthropic describes itself as an AI safety and research company building reliable, interpretable, and steerable systems. Its company page says it translates that research into practical tools such as Claude for businesses, nonprofits, civil-society groups, their clients, and people around the world. The public Claude overview, separately, presents Claude as a conversational thinking partner that can connect documents, tools, and web knowledge. Those statements explain the product/category relationship without treating a marketing surface as an authenticated-product specification.
290
+
291
+ The January 2026 Constitution adds a current public articulation of Claude’s intended character and role. Anthropic says the document expresses its intentions for Claude’s values and behavior and is part of the training process; it identifies broad safety, ethics, compliance with Anthropic guidelines, and genuine helpfulness as key concerns. This is narrative and product-intent evidence, not evidence for color, typography, or component tokens.
444
292
 
445
293
  ## 12. Principles
446
294
 
447
- 1. **Honesty over charm.** If a claim can't be backed by an evaluation or a specific example, it doesn't ship. Model capabilities are published with variance; limitations appear in the same paragraph as capabilities, not in an FAQ.
448
- 2. **Warmth is a credibility signal.** Parchment canvas and terracotta brand color exist because financial-industry gray and cyberpunk neon both signal distrust. Warmth reads as "a human considered this for you".
449
- 3. **Measured language always.** "Sonnet performs well on long-context reasoning" beats "Sonnet crushes long context". Hedging is a feature, not a weakness it signals knowing where the edge is.
450
- 4. **Serif carries weight.** Anthropic Serif at weight 500 for every headline says the thought was considered before it was published. Bold weights would signal urgency; that's not the mode.
451
- 5. **No cool colors in the palette.** Blue-grays, cyberpunk magentas, clinical teals all read as "tech product optimizing for you" rather than "tool helping you think". Warm only.
452
- 6. **Editorial pacing.** Body line-height 1.60, generous section spacing, single-column reading rhythm. Content that asks to be read, not skimmed.
453
- 7. **Safety frames functionality, not constrains it.** Safety disclosures appear where decisions are made — model cards, onboarding, policy surfaces. A model card is a design element, not a legal afterthought.
454
- 8. **The illustration style is the refusal.** Hand-drawn organic illustrations — not geometric tech icons, not 3D rendered abstractions — are the single clearest signal that this company rejects the industry's default aesthetic.
455
- 9. **Streaming is the UI.** The primary "animation" is the model's output decoding token by token. Never fake it; never over-engineer around it. The latency is the honesty.
295
+ 1. **Build systems people can rely on.** Anthropic’s company page describes reliable, interpretable, and steerable systems. *UI implication:* make the scope and consequence of a public action understandable rather than relying on visual emphasis alone.
296
+ 2. **Treat safety as systematic work.** Anthropic says it treats AI safety as a science and feeds product learning back into research. *UI implication:* distinguish an observed interface state from an inference, and retain its evidence boundary.
297
+ 3. **Be helpful, honest, and harmless.** The company values and Constitution both place helpfulness beside honesty and safety. *UI implication:* pair useful next steps with clear limits where the product context requires them.
298
+ 4. **Serve a broad set of affected people.** Anthropic’s company page names customers, policymakers, employees, and people affected by the technology in its broad definition of users. *UI implication:* avoid assuming a single expert audience or treating one public marketing surface as the whole product.
456
299
 
457
300
  ## 13. Personas
458
301
 
459
- *Personas below are fictional archetypes informed by publicly described Claude user segments, not individual people.*
302
+ The following are evidence-bounded stakeholder archetypes, not fictional people or behavioral research findings.
460
303
 
461
- **Dr. Rohit Sharma, 38, Boston.** Computational biologist at a research hospital. Uses Claude for literature review and code review on genomics pipelines. Will immediately distrust any AI product that uses "revolutionary" about itself. Reads model cards before deploying a new model to his team. Appreciates the exact caveat *"Claude may make mistakes — please double-check responses"*: for him, that caveat is why he chose Anthropic.
304
+ **Individual learner or problem solver.** The Claude overview presents learning through conversation, documents, images, and visual study aids. This archetype needs plain language about what a public feature does; no private-app workflow is inferred.
462
305
 
463
- **Elena Ruiz, 29, Berlin.** Staff engineer at a Series-B startup. Uses Claude Code daily as a pair programmer. Prefers it to alternatives because the output feels like a careful colleague's rather than an over-eager junior's. Will use exclamation marks in Slack but finds them wrong in product copy. Notices voice inconsistency across an app within 30 seconds and mentally downgrades the team that shipped it.
306
+ **Team or organization using Claude for work.** Anthropic says Claude is a practical tool for businesses, nonprofits, civil-society groups, and their clients. This archetype needs clarity about product purpose and outcomes, while deployment, administration, and pricing behavior remain route-specific.
464
307
 
465
- **Tomás Vidal, 54, São Paulo.** Chief Counsel at a regulated financial services firm. Approves enterprise Claude deployment for his company's legal research team. Reads Anthropic's Responsible Scaling Policy twice before signing a commercial agreement. Does not care about playful product copy; cares deeply that the brand signals competence at regulated tasks. The serif-driven editorial aesthetic reads to him as "this company takes itself seriously".
466
-
467
- **Min-jun Park, 24, Seoul.** Graduate student in philosophy. Uses Claude for drafting and argument-testing on research papers. Started because a professor recommended it specifically for long-form reasoning. Trusts the brand more than the feature set — when Anthropic says a capability is experimental, she assumes it is experimental and reads the caveats. Will stop using the product if it ever sounds like it's selling her something.
308
+ **Person affected by AI systems.** Anthropics company page explicitly broadens “users” beyond direct customers. This archetype motivates clear safety and policy explanations, but does not establish a visual or interaction variant.
468
309
 
469
310
  ## 14. States
470
311
 
471
- | State | Treatment |
472
- |---|---|
473
- | **Empty (first use)** | A single serif line of prompt guidance on Parchment, no illustration. "What would you like to ask Claude?" — rendered as a question with ordinary punctuation, not emphasis styling. |
474
- | **Empty (search, no results)** | One Olive Gray (`#5e5d59`) sans line at 15px: "Nothing matches that." No suggestions unless they are genuinely useful. Never an illustration, never an emoji. |
475
- | **Loading (message generation)** | Text streams via typewriter. No separate "thinking…" indicator during normal generation; the stream is the indicator. During pre-stream pause (≥500ms), three Olive Gray dots animate at 1.5s cadence. No spinner anywhere. |
476
- | **Loading (app shell / route transition)** | Parchment background with Border Cream (`#f0eee6`) skeleton blocks at final dimensions. 1.8s shimmer with a warm-tinted highlight. Blue-tinted skeletons are forbidden — they break the palette. |
477
- | **Error (content / safety refusal)** | A single paragraph in Olive Gray explaining the refusal *specifically and without apology*. Cites the relevant policy surface (Usage Policies, Constitution). No 🚫 or ⚠ — the words carry the weight. |
478
- | **Error (service)** | Warm Sand (`#e8e6dc`) banner with Anthropic Near Black (`#141413`) text: the exact failure and the exact recovery action. "Claude is temporarily unavailable. Try again in a minute." Never speculate about the cause if it isn't known. |
479
- | **Error (user input, e.g., over token limit)** | Inline below the input. Specific number (`Your message is 12,000 tokens; Sonnet handles up to 200,000`). Actionable suggestion if obvious. |
480
- | **Streaming cursor** | A block cursor (`▍`) in Terracotta Brand (`#c96442`) blinks at 1.2s. This is the only animated terracotta element anywhere; everywhere else terracotta is static. |
481
- | **Success (message delivered)** | No explicit state. The streamed message is the confirmation. Never a toast. |
482
- | **Success (account / billing action)** | Brief Warm Sand banner with Charcoal Warm text, 4s auto-dismiss. Past tense, exact consequence. "Your plan was changed to Max." |
483
- | **Skeleton** | Border Cream blocks at exact final dimensions. Warm shimmer. Typography skeletons use slightly wider lines for serif headings to match their visual weight. |
484
- | **Disabled** | Opacity reduced on text and surface together; warm tint preserved. Disabled inputs retain Border Cream border — geometry stable if re-enabled. |
312
+ The supplied capture records only selected/tab-selected and pressed tab behavior, plus tab-panel expansion on the public overview and pricing pages. It does not provide selector-backed empty, loading, error, success, skeleton, or disabled treatments. Those state categories are intentionally left unspecified rather than populated with plausible Claude-like patterns.
485
313
 
486
314
  ## 15. Motion & Easing
487
315
 
488
- **Durations**:
489
-
490
- | Token | Value | Use |
491
- |---|---|---|
492
- | `motion-instant` | 0ms | Focus rings, toggle state commit |
493
- | `motion-fast` | 160ms | Hover states, small fades, button press overlay |
494
- | `motion-standard` | 260ms | Modal, sheet, card expand, section transition |
495
- | `motion-slow` | 420ms | Page-level transitions, first-paint reveals |
496
- | `motion-stream` | variable | Token-rate typewriter (driven by model decoding, not time) |
497
-
498
- **Easings**:
499
-
500
- | Token | Curve | Use |
501
- |---|---|---|
502
- | `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Sheets rise, modals appear — settled landing, never springy |
503
- | `ease-exit` | `cubic-bezier(0.4, 0.0, 0.9, 1)` | Dismissals, quiet removals |
504
- | `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Two-way transitions, card states |
505
-
506
- **Explicitly forbidden.** No `cubic-bezier(0.34, 1.56, 0.64, 1)` or any overshoot/spring curves. Anthropic motion does not bounce. Overshoot is inherently playful and slightly sycophantic; this brand is considered, not eager.
507
-
508
- **Signature motions.**
509
-
510
- 1. **Typewriter streaming (the product's primary animation).** The model's output appears character by character as tokens decode. This is not a simulated effect — it is the actual decoding timing. Never fake it, and never pre-compute then replay; pre-computed or cached responses should appear instantaneously. Faking the typewriter on cached content creates the same kind of distrust as a progress bar that pauses theatrically at 95%.
511
- 2. **Light / Dark section alternation.** On the marketing site's hero-to-feature transitions, the background crossfades between Parchment and Near Black at `motion-slow`. Headlines do not move during the transition; only the ambient light level changes. This is the one place the site "does something cinematic", and it is deliberately the only one.
512
- 3. **Terracotta cursor.** The blinking cursor during streaming (§14) is the only animated terracotta element. Everywhere else, terracotta is static — CTAs, brand marks, unmoving.
513
- 4. **Reduce motion.** Under `prefers-reduced-motion: reduce`, all `motion-*` tokens collapse to `motion-instant`. Typewriter streaming is replaced by whole-paragraph materialization as tokens complete. The app stays fully functional; no delightful motion at the cost of accessibility.
514
-
515
- <!--
516
- OmD v0.1 Sources — Philosophy Layer (sections 10–15)
517
-
518
- Direct verification via WebFetch (2026-04-19):
519
- - https://www.anthropic.com/company — confirms Anthropic's self-description as
520
- "an AI safety and research company" building "reliable, interpretable, and
521
- steerable AI systems". Board includes Dario Amodei and Daniela Amodei.
522
- - https://www.anthropic.com/news/core-views-on-ai-safety (published 2023-03-08) —
523
- confirms founding mission framing ("We founded Anthropic because we believe the
524
- impact of AI might be comparable to that of the industrial and scientific
525
- revolutions"), the "empirically-driven approach to AI safety", and that
526
- "several members of what was to become the founding Anthropic team" worked
527
- on scaling laws in 2019.
528
-
529
- Base DESIGN.md (sections 1–9) is the source for all token-level claims
530
- (Parchment #f5f4ed, Terracotta #c96442, Anthropic Serif/Sans/Mono stacks,
531
- ring-shadow system, warm-only neutral palette).
532
-
533
- Anti-slop voice rules and the forbidden-phrase list in §10 are informed by:
534
- - anthropics/skills/frontend-design (public at github.com/anthropics/skills) —
535
- Anthropic's own `frontend-design` skill with named bans on Inter/Roboto/Arial
536
- as default fonts, purple-on-white palettes, SVG line-art illustrations,
537
- unjustified gradients, etc. This skill is the authoritative source for
538
- Anthropic's documented anti-slop stance.
539
-
540
- Not independently verified via WebFetch — widely documented public facts used:
541
- - Anthropic was founded in 2021.
542
- - Several founders previously worked at OpenAI.
543
-
544
- Personas (§13) are fictional archetypes informed by publicly described Claude
545
- user segments (academic researchers, startup engineers, enterprise legal /
546
- compliance, graduate students). Any resemblance to specific individuals is
547
- unintended. Names are illustrative; they do not refer to real people.
548
-
549
- Interpretive claims (e.g., "the warm visual language is a deliberate counter
550
- to the cyberpunk AI aesthetic") are editorial readings of the design system,
551
- not documented Anthropic statements.
552
- -->
316
+ No duration, easing, reduced-motion, streaming, or page-transition value was captured. The only interaction evidence is tab selection/pressed state and tab-panel expansion; it establishes neither an animation curve nor a motion scale.
553
317
 
554
318
  ---
555
319
 
556
- **Verified:** 2026-05-08 (B11 loop)
557
- **Tier 1 sources:** anthropic.com (live DOM via playwright — Skip-to-content `#faf9f5` 0/0/8/8 / 12px / 49px / 18px·600; Try Claude `#faf9f5` 8/0/0/8 ghost; warm cream canvas confirmed; Read the story 24px hover area)
558
- **Tier 2 sources:** styles.refero.design / getdesign.md no record.
559
- **Tier 1 (Philosophy):** existing §10-15 retained; anthropic.com About; Claude Constitution; Anthropic publications.
560
- **Style ref:** `claude` (self). **Conflicts unresolved:** none.
561
-
320
+ **Verified:** 2026-07-13
321
+ **Tier 1 sources:** https://www.anthropic.com/ (marketing); https://claude.com/product/overview (public product overview); https://claude.com/pricing (public pricing); supplied raw artifact `artifacts/reference-evidence/claude.json`.
322
+ **Tier 2 sources:** https://getdesign.md/claude (directory page; no canonical numeric values promoted); https://styles.refero.design/?q=Anthropic https://styles.refero.design/style/d469cba4-c448-4a43-a033-883f8bfcdc42 (independent analysis; conflicts recorded in `.verification.md`).
323
+ **Context sources:** https://www.anthropic.com/company; https://www.anthropic.com/constitution; https://www.anthropic.com/news/claude-new-constitution.
324
+ **Conflicts unresolved:** none