oh-my-design-cli 1.8.6 → 1.9.0

package/web/references/qraft/DESIGN.md

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+---
+id: qraft
+name: Qraft Technologies
+display_name_kr: 크래프트테크놀로지스
+country: KR
+category: fintech
+homepage: "https://www.qraftec.com/"
+primary_color: "#1033d4"
+logo:
+  type: favicon
+  slug: "https://www.google.com/s2/favicons?domain=qraftec.com&sz=128"
+verified: "2026-07-02"
+added: "2026-07-02"
+omd: "0.1"
+tokens:
+  source: live-extract
+  extracted: "2026-07-02"
+  note: "primary = live royal-blue brand accent (#1033d4, the 'Qraft Capital' highlight); the About page runs a blue-tint chip system (#2f67d6 / #234a93) plus an amber tint (#ffaf2a / #7a4600). Identity is predominantly monochrome — black hero canvas, white light sections, Helvetica Neue headings over an Inter display face."
+  colors:
+    primary: "#1033d4"
+    accent-blue: "#2f67d6"
+    accent-blue-text: "#234a93"
+    ink: "#0e1420"
+    ink-hairline: "#0f1218"
+    quote: "#1b2230"
+    dark-surface: "#0b0e14"
+    slate: "#5d6573"
+    body-ink: "#252525"
+    black: "#000000"
+    canvas: "#ffffff"
+    cream: "#fbfaf7"
+    surface: "#f5f5f5"
+    surface-alt: "#e8eaed"
+    grey: "#d9d9d9"
+    amber: "#ffaf2a"
+    amber-text: "#7a4600"
+    on-primary: "#ffffff"
+  typography:
+    family: { display: "Inter", heading: "Helvetica Neue", body: "Arial" }
+    hero:       { size: 87, weight: 600, lineHeight: 1.28, tracking: 0.87, use: "Hero headline, Inter — 'Transforming Investing with AI'" }
+    section:    { size: 52, weight: 500, lineHeight: 1.28, use: "Section titles, Helvetica Neue — 'News Coverages', 'Milestone'" }
+    subsection: { size: 28, weight: 500, lineHeight: 1.36, use: "Sub-section heads, Helvetica Neue" }
+    subhead:    { size: 23, weight: 500, lineHeight: 1.37, use: "Hero support / secondary H2, Helvetica Neue" }
+    lead:       { size: 20, weight: 400, lineHeight: 1.5, use: "About-page body lead, Inter" }
+    eyebrow:    { size: 18, weight: 400, tracking: 1.44, use: "Eyebrow label, Inter, wide tracking" }
+    nav:        { size: 17, weight: 400, use: "Top nav item, Arial" }
+    button:     { size: 16, weight: 500, use: "CTA label, Inter" }
+    body:       { size: 15, weight: 400, lineHeight: 1.52, use: "Body / news-quote text, Arial" }
+    caption:    { size: 13, weight: 500, tracking: 0.27, use: "Skip link / footer caption, Helvetica Neue" }
+  spacing: { xs: 4, sm: 8, md: 14, base: 16, lg: 18, xl: 32, xxl: 48, section: 80 }
+  rounded: { sm: 2, md: 14, lg: 22, full: 999 }
+  shadow:
+    none: "none"
+  components:
+    button-outline: { type: button, bg: "transparent", fg: "#ffffff", border: "1px solid rgba(255,255,255,0.55)", radius: "14px", padding: "14px 18px", height: "60px", font: "16px / 500 Inter", use: "Ghost CTA on dark hero — Learn More, Explore roles, Discover our Businesses" }
+    news-card: { type: card, bg: "#fbfaf7", fg: "#1b2230", border: "1px solid rgba(15,18,24,0.1)", radius: "16px", padding: "14px", use: "News-coverage card on light section (Barron's, media quotes)" }
+    skip-pill: { type: button, bg: "#d9d9d9", fg: "#000000", border: "2px solid #d9d9d9", radius: "300px", padding: "16px 0", font: "13px / 500 Helvetica Neue", use: "Skip-to-content accessibility pill" }
+    milestone-tag-blue: { type: badge, bg: "rgba(47,103,214,0.1)", fg: "#234a93", radius: "999px", font: "14px / 600", use: "Blue-tint milestone / category chip on the About page" }
+    milestone-tag-amber: { type: badge, bg: "rgba(255,175,42,0.12)", fg: "#7a4600", radius: "999px", font: "14px / 600", use: "Amber-tint secondary milestone chip on the About page" }
+    nav-link: { type: tab, fg: "#ffffff", font: "17px / 400 Arial", active: "text #d9d9d9 on scrolled header", use: "Top navigation item — About Us / News / Careers" }
+    footer-link: { type: listItem, fg: "#d9d9d9", font: "13px / 700 Arial", use: "Footer link — Privacy Policies, Global Offices" }
+  components_harvested: true
+---
+
+# Design System Inspiration of Qraft Technologies
+
+## 1. Visual Theme & Atmosphere
+
+Qraft Technologies (크래프트테크놀로지스) is a Seoul-headquartered AI-fintech that builds quantitative investment products — AI-managed ETFs, an AI hedge fund, and market-intelligence execution engines — and its homepage carries itself like an institutional research house that happens to be run by machine-learning engineers. The hero opens on a pure black canvas (`#000000`) with a single oversized Inter headline in white (`#ffffff`) — "Transforming Investing with AI" at 87px, weight 600 — set against near-empty space. There is no gradient, no illustration, no glow: just black, one line of type, and a quiet supporting sentence noting the company was founded in 2016 and backed by SoftBank Group. The register is confident and sparse, closer to a hedge fund's tear sheet than a consumer app.
+
+The system runs on a deliberate two-face type pairing. **Inter** does the heavy display work — the 87px hero, the About-page hero, the outline CTAs — while **Helvetica Neue** carries the section architecture at 52px/500 for titles like "News Coverages" and "Milestone", stepping down through 28px sub-heads to a 13px caption. Body copy and navigation fall back to plain **Arial**, the workhorse of the underlying Squarespace chassis. The effect is corporate-Swiss: neutral grotesques, tight leading, almost no decorative flourish. Weight, not color, does the emphasis — 600 for the hero, 500 for headings, 400 for everything that merely informs.
+
+Color is rationed to near-monochrome. The identity lives on black (`#000000`), white (`#ffffff`), a light institutional grey (`#d9d9d9`) for footer chrome and dividers, and a warm off-white cream (`#fbfaf7`) for the news-coverage cards. The one saturated brand hue is a royal blue — `#1033d4` — reserved for the "Qraft Capital" wordmark highlight, and it reappears as a tint system on the About page: blue chips (`#2f67d6` at low alpha with `#234a93` text) mark milestones, paired with an amber accent (`#ffaf2a` tint over `#7a4600` text) for a second category. Depth is almost entirely flat: live inspection returned `box-shadow: none` across the hero, nav, headings, and cards — separation comes from hairline borders (`rgba(15,18,24,0.1)`, i.e. `#0f1218` at 10%) and background shifts, never elevation.
+
+**Key Characteristics:**
+- Pure black (`#000000`) hero canvas with a single 87px Inter/600 white headline — institutional, sparse, no decoration
+- Two-face type system: Inter for display, Helvetica Neue for section headings, Arial for body/nav
+- Near-monochrome palette — black, white, grey (`#d9d9d9`), cream (`#fbfaf7`) — with weight, not color, carrying hierarchy
+- One saturated brand accent: royal blue `#1033d4` (the "Qraft Capital" highlight)
+- Blue-tint chip system on About (`#2f67d6` / `#234a93`) + an amber category tint (`#ffaf2a` / `#7a4600`)
+- Flat depth: `box-shadow: none` everywhere; separation via `#0f1218`-alpha hairlines and surface tints
+- Outline "ghost" CTAs on the dark hero — 1px translucent-white border, 14px radius, no fill
+- Cool near-black inks (`#0e1420`, `#1b2230`) instead of pure black for extended reading text
+
+## 2. Color Palette & Roles
+
+### Primary / Brand
+- **Qraft Royal Blue** (`#1033d4`): The single saturated brand accent, applied to the "Qraft Capital" wordmark highlight at weight 600. The system's one true color.
+- **Accent Blue** (`#2f67d6`): Tint base for milestone/category chips on the About page (used at ~10-18% alpha over light surfaces).
+- **Accent Blue Text** (`#234a93`): The deeper blue used for label text sitting inside the blue-tint chips.
+
+### Neutral / Ink
+- **Black** (`#000000`): The hero canvas and the default text color of the underlying chassis.
+- **Ink** (`#0e1420`): Cool near-black used for About-page body headings and strong labels — the primary reading ink on light sections.
+- **Ink Hairline** (`#0f1218`): The hairline/overlay base color — borders and dividers are this hue at low alpha (`rgba(15,18,24,0.1)`).
+- **Quote Navy** (`#1b2230`): Slightly warmer near-black for news-quote body copy and card text.
+- **Body Ink** (`#252525`): The About-page lead paragraph text color (rendered at ~90% alpha).
+- **Slate** (`#5d6573`): Muted secondary text and metadata on light surfaces.
+
+### Surface
+- **Canvas** (`#ffffff`): Light-section background, card surfaces, and text on dark/blue.
+- **Dark Surface** (`#0b0e14`): The near-black secondary surface used for dark content bands beneath the hero.
+- **Cream** (`#fbfaf7`): Warm off-white background for the news-coverage cards.
+- **Surface** (`#f5f5f5`): Neutral light-grey panel surface on the About page.
+- **Surface Alt** (`#e8eaed`): Cooler light grey for the global-offices map / data panels.
+- **Grey** (`#d9d9d9`): Footer text, the skip-to-content pill, and thin divider borders.
+
+### Accent (secondary)
+- **Amber** (`#ffaf2a`): Tint base for the second milestone-chip category on the About page (low alpha).
+- **Amber Text** (`#7a4600`): The brown-amber label text inside the amber-tint chips.
+- **On Primary** (`#ffffff`): White text placed on the royal-blue and dark surfaces.
+
+## 3. Typography Rules
+
+### Font Family
+- **Display**: `Inter` (with `system-ui`, `-apple-system` fallbacks) — the hero headlines, eyebrow labels, body leads, and CTA labels.
+- **Heading**: `Helvetica Neue` (with `Arial` fallback) — section titles, sub-heads, and captions.
+- **Body**: `Arial` (Helvetica / sans-serif fallback) — navigation links, quote body copy, and footer text, inherited from the Squarespace chassis.
+
+### Hierarchy
+
+| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
+|------|------|------|--------|-------------|----------------|-------|
+| Hero | Inter | 87px (86.67 measured) | 600 | 1.28 (110.66px) | +0.87px | "Transforming Investing with AI" |
+| Section Title | Helvetica Neue | 52px (51.96) | 500 | 1.28 (66.34px) | normal | "News Coverages", "Milestone" |
+| Sub-section | Helvetica Neue | 28px (28.44) | 500 | 1.36 (38.54px) | normal | "Qraft Around the Globe" |
+| Sub-head (H2) | Helvetica Neue | 23px (23.4) | 500 | 1.37 (32.1px) | normal | Hero support sentence |
+| Body Lead | Inter | 20px | 400 | 1.5 | normal | About-page lead paragraph |
+| Eyebrow | Inter | 18px | 400 | normal | +1.44px | Wide-tracked section label |
+| Nav | Arial | 17px (16.68) | 400 | 1.8 | normal | Top navigation items |
+| Button | Inter | 16px | 500 | 1.88 | normal | CTA label |
+| Body | Arial | 15px (15.15) | 400 | 1.52 (23px) | normal | News-quote body text |
+| Caption | Helvetica Neue | 13px (13.27) | 500 | normal | +0.27px | Skip link, footer text |
+
+### Principles
+- **Weight, not color, is the emphasis lever**: 600 for the hero, 500 for headings, 400 for everything informational. The monochrome palette forces hierarchy into the type weight.
+- **Two grotesques, split by job**: Inter is the modern display/brand voice; Helvetica Neue is the neutral institutional heading voice. Arial is the utilitarian body inherited from the chassis. They do not swap roles.
+- **Tight display leading**: the 87px hero runs at ~1.28 line-height with a faint positive tracking (+0.87px) — dense and monumental rather than airy.
+- **Near-black inks for reading**: extended copy uses cool near-blacks (`#0e1420`, `#1b2230`) rather than pure `#000000`, which is reserved for the hero canvas and short labels.
+
+## 4. Component Stylings
+
+### Buttons
+
+**Ghost CTA (Hero)**
+- Background: transparent (`rgba(255,255,255,0.02)`)
+- Text: `#ffffff`
+- Border: 1px solid `rgba(255,255,255,0.55)`
+- Radius: 14px
+- Padding: 14px 18px
+- Height: 60px
+- Font: 16px / 500 / Inter
+- Use: Primary hero call-to-action — "Learn More", "Explore roles", "Discover our Businesses"
+
+**Skip-to-Content Pill**
+- Background: `#d9d9d9`
+- Text: `#000000`
+- Border: 2px solid `#d9d9d9`
+- Radius: 300px
+- Padding: 16px 0
+- Font: 13px / 500 / Helvetica Neue
+- Use: Accessibility skip link, rendered as a full-round grey pill
+
+### Inputs & Forms
+- Background: `#ffffff`
+- Border: 1px solid `#d9d9d9`
+- Radius: 2px
+- Text: `#0e1420`
+- Use: Contact / careers form fields on light sections (minimal, hairline-bordered)
+
+### Cards & Containers
+
+**News-Coverage Card**
+- Background: `#fbfaf7`
+- Text: `#1b2230`
+- Border: 1px solid `rgba(15,18,24,0.1)`
+- Radius: 16px
+- Padding: 14px
+- Use: Media / press-coverage card on the light news section (Barron's, media quotes)
+
+**Panel Surface**
+- Background: `#f5f5f5`
+- Text: `#0e1420`
+- Radius: 22px
+- Use: Data / milestone panel container on the About page
+
+### Badges
+
+**Milestone Chip (Blue)**
+- Background: `rgba(47,103,214,0.1)`
+- Text: `#234a93`
+- Radius: 999px
+- Font: 14px / 600
+- Use: Blue-tint milestone / category chip on the About page
+
+**Milestone Chip (Amber)**
+- Background: `rgba(255,175,42,0.12)`
+- Text: `#7a4600`
+- Radius: 999px
+- Font: 14px / 600
+- Use: Amber-tint secondary milestone chip on the About page
+
+### Navigation
+- Background: transparent over black hero, `#ffffff` on scrolled light sections
+- Text: `#ffffff` on dark, `#d9d9d9` on light
+- Font: 17px / 400 / Arial
+- Active: text shifts to `#d9d9d9` on the scrolled header
+- Use: Top navigation — "About Us", "Businesses", "News", "Careers"
+
+### Footer
+- Background: `#000000`
+- Links: `#d9d9d9`, 13px / 700 / Arial
+- Use: Footer chrome — "Privacy Policies", "개인정보 처리방침", "View Our Global Offices", "© 2026 Qraft Technologies, Inc."
+
+---
+
+**Verified:** 2026-07-02
+**Tier 1 sources:** https://www.qraftec.com/ (homepage, live computed style), https://www.qraftec.com/about-us (About page, live computed style — blue/amber tint chips), https://github.com/qraft-technologies (official GitHub org)
+**Tier 2 sources:** getdesign.md/qraft — "No designs found for 'qraft'" (not listed); styles.refero.design/?q=qraft — no brand-specific entry (default gallery returned)
+**Conflicts unresolved:** none
+
+## 5. Layout Principles
+
+### Spacing System
+- Base unit: ~4px, stepping 4 / 8 / 14 / 16 / 18 / 32 / 48px with large ~80px section gaps
+- Notable: the hero CTA lands at 14px 18px padding on a 60px pill; news cards use a tight 14px inset
+- Sections breathe vertically — generous whitespace between the black hero and the white content bands
+
+### Grid & Container
+- Centered single-column hero anchored by the 87px Inter headline over black
+- News coverage arranged as a grid of cream (`#fbfaf7`) cards with hairline borders
+- About page alternates a black hero, a white body-lead band, and light-grey (`#f5f5f5`) milestone/office panels
+- Global-offices section uses a cool grey (`#e8eaed`) map/data surface
+
+### Whitespace Philosophy
+- **Institutional restraint**: emptiness is the point — a black hero with one line of type reads as confidence, not as an unfinished page.
+- **Flat segmentation**: sections separate by full-bleed background swaps (black → white → light grey), not by shadow or heavy rules.
+- **Card rhythm**: repeated 16px-radius cream cards give the news section a calm, consistent cadence.
+
+### Border Radius Scale
+- Extra-small (2px): form fields, fine inner elements
+- Medium (14px): hero ghost CTAs
+- Card (16px): news / coverage cards
+- Large (22px): panel containers
+- Full (999px / 300px): skip pill, milestone chips, avatars
+
+## 6. Depth & Elevation
+
+| Level | Treatment | Use |
+|-------|-----------|-----|
+| Flat (Level 0) | No shadow | Hero, nav, headings, most surfaces |
+| Tint (Level 1) | Background swap (`#fbfaf7` / `#f5f5f5` / `#e8eaed`) | Section/card separation without elevation |
+| Hairline (Level 2) | 1px solid `rgba(15,18,24,0.1)` (i.e. `#0f1218` @ 10%) | News-card and panel outlines, dividers |
+
+**Shadow Philosophy**: Qraft is a near-shadowless, flat system. Live inspection returned `box-shadow: none` across the hero, navigation, headings, and news cards. Depth and grouping are communicated entirely through full-bleed background swaps (black `#000000` → white `#ffffff` → cream `#fbfaf7` / grey `#f5f5f5`) and thin `#0f1218`-alpha hairlines. This flat treatment reinforces the institutional-research tone: the interface reads like a printed tear sheet, not a stack of floating consumer cards. When the system needs emphasis it reaches for the royal blue (`#1033d4`) or a tinted chip, never elevation.
+
+## 7. Do's and Don'ts
+
+### Do
+- Open on a pure black (`#000000`) canvas with a single large Inter/600 white headline
+- Use Helvetica Neue at 52px/500 for section titles and Inter for the display hero
+- Let weight (600 → 500 → 400) carry hierarchy — the palette stays near-monochrome
+- Reserve royal blue (`#1033d4`) as the single saturated brand accent
+- Use tinted chips — blue (`#2f67d6` / `#234a93`) and amber (`#ffaf2a` / `#7a4600`) — for milestone categories
+- Keep depth flat: separate with background swaps and `#0f1218`-alpha hairlines, never drop shadows
+- Use cream (`#fbfaf7`) cards with 16px radius for news / press coverage
+- Use cool near-black inks (`#0e1420`, `#1b2230`) for extended reading text
+
+### Don't
+- Add gradients, glows, or illustration to the hero — the black-and-type sparseness is the identity
+- Spread the royal blue across many elements — it is a single-highlight accent, not a UI fill
+- Introduce drop shadows for elevation — Qraft is a flat, hairline-separated system
+- Set body reading text in pure `#000000` — use `#0e1420` / `#1b2230` near-blacks
+- Use a light or thin weight for the hero — the display headline is always Inter 600
+- Mix in a third saturated hue — blue and the amber tint are the only chromatic accents
+- Use heavy fills or bright buttons on the dark hero — CTAs are 1px translucent-white ghost outlines
+- Swap the type roles — Inter is display, Helvetica Neue is headings, Arial is utilitarian body
+
+## 8. Responsive Behavior
+
+### Breakpoints
+| Name | Width | Key Changes |
+|------|-------|-------------|
+| Mobile | <640px | Single column; hero headline compresses well below 87px; cards stack |
+| Tablet | 640-1024px | Moderate padding; news cards go 2-up |
+| Desktop | 1024-1440px | Full layout; centered hero; multi-column news / office grids |
+
+### Touch Targets
+- Hero ghost CTA at 60px height with 14px 18px padding — a comfortable tap target
+- Nav links sit in a generously spaced top bar
+- Milestone chips are full-round (999px) with adequate horizontal padding
+
+### Collapsing Strategy
+- Hero: the 87px Inter headline scales down substantially on mobile; weight 600 is preserved
+- News grid: multi-column cream cards → 2-up → single stacked column
+- Black hero and light content bands maintain full-width, full-bleed treatment
+- Global-offices map/data panel reflows to a stacked list on narrow viewports
+
+### Image Behavior
+- Media logos and press thumbnails carry no shadow at any size, consistent with the flat system
+- Cards maintain their 16px radius across breakpoints
+- The black hero keeps its full-bleed dark treatment on all screen sizes
+
+## 9. Agent Prompt Guide
+
+### Quick Color Reference
+- Brand accent: Qraft Royal Blue (`#1033d4`)
+- Blue chip tint / text: `#2f67d6` / `#234a93`
+- Amber chip tint / text: `#ffaf2a` / `#7a4600`
+- Hero canvas / primary text: Black (`#000000`)
+- Light canvas / on-dark text: White (`#ffffff`)
+- Reading ink: `#0e1420` / `#1b2230`
+- Muted text: Slate (`#5d6573`)
+- Cream card: `#fbfaf7`
+- Panel surfaces: `#f5f5f5` / `#e8eaed`
+- Grey chrome / hairline base: `#d9d9d9` / `#0f1218`
+
+### Example Component Prompts
+- "Create a hero on a pure black (`#000000`) background. Single headline at 87px Inter weight 600, line-height 1.28, letter-spacing +0.87px, color #ffffff — 'Transforming Investing with AI'. Below it a 23px Helvetica Neue 500 support line in white. One ghost CTA: transparent fill, 1px solid rgba(255,255,255,0.55) border, #ffffff text, 14px radius, 14px 18px padding — 'Learn More'."
+- "Design a news-coverage card: cream #fbfaf7 background, 1px solid rgba(15,18,24,0.1) hairline, 16px radius, 14px padding, no shadow. Quote text 15px Arial weight 400, color #1b2230."
+- "Build a milestone chip row: full-round 999px chips. Blue variant — rgba(47,103,214,0.1) background, #234a93 text, 14px weight 600. Amber variant — rgba(255,175,42,0.12) background, #7a4600 text."
+- "Create a section title in Helvetica Neue at 52px weight 500, color #0e1420 on a white background, with a light-grey #f5f5f5 panel (22px radius) beneath it."
+
+### Iteration Guide
+1. Start black-and-monochrome; let type weight (600 → 500 → 400) carry the hierarchy
+2. Inter for the display hero, Helvetica Neue for section titles, Arial for body/nav
+3. Royal blue (`#1033d4`) is the single accent — do not spread it
+4. No shadows — separate with background swaps and `#0f1218`-alpha hairlines
+5. Cream (`#fbfaf7`) 16px cards for news; light-grey (`#f5f5f5` / `#e8eaed`) panels for data
+6. Ghost outline CTAs on dark; near-black inks (`#0e1420`, `#1b2230`) for reading text
+7. Milestone chips are full-round with blue or amber tints
+
+---
+
+## 10. Voice & Tone
+
+Qraft's voice is **precise, institutional, and quietly ambitious** — the register of a quantitative research desk, not a retail investing app. The hero states a thesis, not a slogan: "Transforming Investing with AI", immediately grounded by a factual support line ("Founded in 2016 and backed by SoftBank Group"). Copy leans on evidence — media citations, performance references, named investors — rather than hype. It treats the reader as an institutional allocator or sophisticated partner who wants proof, provenance, and mechanism, not excitement.
+
+| Context | Tone |
+|---|---|
+| Hero headline | Thesis-declarative. "Transforming Investing with AI." Ambitious but not superlative. |
+| Support / eyebrow lines | Factual and credentialing. "Founded in 2016 and backed by SoftBank Group." |
+| Business descriptions | Mechanism-first. "AI-Enhanced Quantitative Investment Solutions", "Market Intelligence & Execution". |
+| News / coverage | Third-party evidence, cited verbatim. Media quotes carry the persuasion. |
+| CTAs | Understated and exploratory. "Learn More", "Discover our Businesses", "Explore roles". |
+| Careers / About | Confident, globally framed (Seoul HQ, Tokyo / global offices), mission-anchored. |
+
+**Voice samples (verbatim from live site, 2026-07-02):**
+- "Transforming Investing with AI" — hero headline (thesis-framed). *(verified live 2026-07-02)*
+- "Founded in 2016 and backed by SoftBank Group" — hero support line (credentialing). *(verified live 2026-07-02)*
+- "We have been featured in leading global media" — news section head (third-party proof). *(verified live 2026-07-02)*
+
+**Forbidden register**: retail-hype urgency ("get rich", "beat the market"), exclamation-heavy marketing, undefined buzzwords without mechanism, and any tone that undersells the institutional/research posture.
+
+## 11. Brand Narrative
+
+Qraft Technologies (크래프트테크놀로지스) was founded in **2016** and is a **Seoul-headquartered** AI-fintech company building quantitative investment products powered by machine learning. Its stated purpose — captured in the homepage thesis "Transforming Investing with AI" — is to replace human discretionary bias in asset management with data-driven, AI-managed strategies: AI-enhanced ETFs, an AI hedge fund, and market-intelligence and order-execution engines. The About page describes the firm as running on "large-scale data pipelines and a high-performance" research infrastructure, positioning it as an engineering company operating inside financial markets rather than a traditional asset manager adopting software.
+
+The credibility spine of the narrative is external and evidentiary. The homepage foregrounds that Qraft is **backed by SoftBank Group** — a 2019 US$146M investment — and dedicates a "News Coverages" section to being "featured in leading global media", citing outlets such as Barron's. The brand builds trust the way a research house does: through named investors, media citations, and performance references, not through consumer-facing promises.
+
+What Qraft's design refuses is the visual language of retail finance — no green up-arrows, no celebratory gradients, no gamified urgency. What it embraces is institutional restraint: a black-and-monochrome canvas, neutral grotesque type (Inter and Helvetica Neue), flat hairline-separated layouts, and a single disciplined royal-blue accent. The aesthetic signals that the product is infrastructure for serious capital, engineered and evidence-led.
+
+*(Company facts — 2016 founding, Seoul HQ, SoftBank backing, AI-quant product lines — are drawn from the live homepage and About page inspected 2026-07-02; see `.verification.md`.)*
+
+## 12. Principles
+
+1. **Evidence over enthusiasm.** Qraft persuades with citations, named backers, and performance, not adjectives. *UI implication:* give press coverage and data real estate; keep marketing copy factual and mechanism-first.
+2. **Monochrome discipline, one accent.** The identity is black, white, and grey with a single royal blue. *UI implication:* reserve `#1033d4` for one highlight per view; let type weight, not color, carry emphasis.
+3. **Flat, like a tear sheet.** Depth is background swaps and hairlines, never shadow. *UI implication:* separate sections with full-bleed color changes and `#0f1218`-alpha borders; avoid card elevation.
+4. **Engineered, not decorated.** Neutral grotesques and sparse layouts read as engineering rigor. *UI implication:* prefer Inter/Helvetica Neue, tight leading, and empty space over illustration or ornament.
+5. **Institutional, global posture.** Seoul HQ with global offices, SoftBank-backed. *UI implication:* copy and structure should read for an allocator/partner audience — credible, calm, internationally framed.
+
+## 13. Personas
+
+*Personas below are fictional archetypes informed by publicly observable Qraft audience segments (institutional allocators, ETF/asset-management partners, quant-finance engineers), not individual people.*
+
+**서지훈, 41, 서울.** A pension-fund portfolio strategist evaluating AI-managed ETF exposure. Distrusts marketing and reads the "News Coverages" and performance sections first. Trusts Qraft because the tone is evidentiary and the backers (SoftBank) are named — it reads like a research house, not a fintech app.
+
+**Kenji Watanabe, 38, Tokyo.** A partnerships lead at a Japanese asset manager exploring Qraft's execution/market-intelligence engine. Values the global-office footprint and the calm, institutional presentation; would be put off by any retail-hype urgency.
+
+**Dana Cho, 29, Seoul.** A quant-finance engineer considering a role at Qraft. Reads the black, engineered aesthetic as a signal of technical seriousness. Cares that the company frames itself as data-pipeline infrastructure, and browses the GitHub org before applying.
+
+## 14. States
+
+| State | Treatment |
+|---|---|
+| **Empty (no coverage / no results)** | White canvas, a single `#0e1420` line explaining nothing to show yet, with one royal-blue (`#1033d4`) link to related content. No illustration. |
+| **Empty (list, none saved)** | Slate (`#5d6573`) single line stating the list is empty, plus a calm path back. Understated. |
+| **Loading (content fetch)** | Flat skeleton blocks on `#f5f5f5` at final card dimensions, 16px radius. No shadow shimmer — a quiet pulse consistent with the flat system. |
+| **Loading (in-place refresh)** | Existing content stays visible; a thin `#1033d4` progress hint appears rather than blocking the view. |
+| **Error (fetch failed)** | Inline message in `#0e1420` with a plain-language explanation and a retry link. No generic error alone; state what to do next. |
+| **Error (form validation)** | Field-level message below the input; describes what is valid, not just "required". |
+| **Success (form submitted)** | Brief inline confirmation in a calm tone; next-step detail linked immediately below. No celebratory emoji. |
+| **Skeleton** | `#f5f5f5` / `#e8eaed` blocks at final dimensions, 16px radius, flat pulse. |
+| **Disabled** | Grey (`#d9d9d9`) text on a reduced-opacity surface; the royal-blue accent fades rather than switching to a different hue. |
+
+## 15. Motion & Easing
+
+**Durations**:
+
+| Token | Value | Use |
+|---|---|---|
+| `motion-fast` | 120ms | Hover, focus, link underline |
+| `motion-standard` | 220ms | Nav reveal, card/section fade-in, dropdown |
+| `motion-slow` | 360ms | Hero reveal, page-level transitions |
+
+**Easings**:
+
+| Token | Curve | Use |
+|---|---|---|
+| `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Arriving — sections, cards, nav |
+| `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals |
+| `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Two-way transitions |
+
+**Motion rules**: Motion is restrained and functional, matching the institutional tone. The hero and section content fade/slide up subtly at `motion-standard / ease-enter`; ghost CTAs shift border and background opacity on hover at `motion-fast`. No bounce, spring, or overshoot — a quantitative-investing brand signals steadiness, not playfulness. Under `prefers-reduced-motion: reduce`, all transitions collapse to instant; the interface remains fully functional.
+
+<!--
+OmD v0.1 Sources — Philosophy Layer (sections 10–15)
+
+Tier 1 live inspect (2026-07-02) via playwright getComputedStyle on
+https://www.qraftec.com/ and https://www.qraftec.com/about-us:
+- Hero H1 "Transforming Investing with AI" — Inter 86.67px / 600 / +0.87px / rgb(255,255,255) on black
+- Hero H2 "Founded in 2016 and backed by SoftBank Group" — Helvetica Neue 23.4px / 500 / white
+- "News Coverages" / "Milestone" section H1 — Helvetica Neue 51.96px / 500 / rgb(0,0,0)
+- "We have been featured in leading global media" — H3 Helvetica Neue 28.44px / 500
+- Ghost CTA "Learn More" — bg rgba(255,255,255,0.02) / border 1px rgba(255,255,255,0.55) / radius 14px / Inter 16px/500 / 60px
+- News card (Barron's) — bg rgb(251,250,247) #fbfaf7 / border 1px rgba(15,18,24,0.1) / radius 16px
+- "Qraft Capital" highlight — color rgb(16,51,212) #1033d4 / weight 600
+- About body "Qraft Technologies is a Seoul-headquartered..." — Inter 20px / rgba(37,37,37,0.9)
+- About milestone chips — blue rgba(47,103,214,0.1) / text rgb(35,74,147) #234a93; amber rgba(255,175,42,0.12) / text rgb(122,70,0) #7a4600
+- box-shadow: none across hero/nav/headings/cards (flat system)
+
+Voice samples (§10) are verbatim from the live homepage (hero H1, hero H2, news head).
+
+Brand narrative (§11): 2016 founding, Seoul HQ, SoftBank Group backing, and the
+AI-quant product lines (AI-enhanced ETFs, AI hedge fund, market-intelligence &
+execution) are drawn from the live homepage and About page inspected this turn.
+Specific figures beyond what the pages state are general public knowledge, not
+directly quoted from a verified Qraft statement.
+
+Personas (§13) are fictional archetypes informed by publicly observable Qraft
+audience segments (institutional allocators, asset-management partners, quant
+engineers). Names are illustrative; they do not refer to real people.
+
+Interpretive claims (e.g., "flat, like a tear sheet", "evidence over enthusiasm")
+are editorial readings connecting Qraft's observed design to its institutional
+positioning, not directly sourced Qraft statements.
+-->