oh-my-design-cli 1.8.6 → 1.9.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/hooks/lib/preferences-parser.cjs +1 -0
- package/.claude/hooks/lib/preferences-writer.cjs +1 -0
- package/.claude/hooks/post-edit-watch.cjs +1 -0
- package/.claude/hooks/session-end-foldin.cjs +1 -0
- package/.claude/hooks/session-state-loader.cjs +1 -0
- package/.claude/hooks/skill-activation.cjs +1 -0
- package/.claude/settings.json +10 -1
- package/.github/assets/logo-bg.png +0 -0
- package/AGENTS.md +20 -1
- package/CHANGELOG.md +482 -0
- package/MIGRATION.md +103 -0
- package/README.ja.md +56 -19
- package/README.ko.md +47 -30
- package/README.md +48 -30
- package/README.zh-TW.md +59 -22
- package/agents/AGENT.md +8 -7
- package/agents/omd-codex-image.md +1 -1
- package/agents/omd-critic.md +6 -7
- package/agents/omd-designer-review.md +1 -1
- package/agents/omd-final-qa.md +1 -1
- package/agents/omd-humanizer.md +38 -0
- package/agents/omd-kr-writer.md +3 -4
- package/agents/omd-locale-adapter.md +12 -16
- package/agents/omd-master.md +24 -19
- package/agents/omd-microcopy.md +1 -1
- package/agents/omd-orchestrator.md +7 -8
- package/agents/omd-slop-auditor.md +31 -0
- package/agents/omd-ux-researcher.md +1 -1
- package/data/reference-fingerprints.json +2761 -85
- package/dist/bin/oh-my-design.js +16 -8
- package/dist/bin/oh-my-design.js.map +1 -1
- package/dist/chunk-UJIHCEYF.js +99 -0
- package/dist/chunk-UJIHCEYF.js.map +1 -0
- package/dist/doctor-LDWSFM3I.js +763 -0
- package/dist/doctor-LDWSFM3I.js.map +1 -0
- package/dist/install-skills-ZZFNJ2II.js +1120 -0
- package/dist/install-skills-ZZFNJ2II.js.map +1 -0
- package/docs/CLI_QUICKSTART.md +157 -0
- package/package.json +25 -4
- package/scripts/postinstall.cjs +5 -4
- package/skills/claude-design/SKILL.md +38 -14
- package/skills/claude-design/references/claude-design-flow.md +11 -11
- package/skills/claude-design/references/codebase-analysis.md +5 -4
- package/skills/omd-final-qa/SKILL.md +1 -1
- package/skills/omd-harness/SKILL.md +51 -50
- package/skills/omd-humanize/SKILL.md +116 -0
- package/skills/omd-humanize/agents/openai.yaml +4 -0
- package/skills/omd-humanize/references/locale-playbooks.md +102 -0
- package/skills/omd-humanize/references/sources.md +11 -0
- package/skills/omd-init/SKILL.md +18 -12
- package/skills/omd-locale-adapter/SKILL.md +58 -91
- package/skills/omd-orchestrator/SKILL.md +11 -5
- package/skills/omd-reference-capture/SKILL.md +80 -26
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
- package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
- package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
- package/skills/omd-slop-audit/SKILL.md +110 -0
- package/skills/omd-slop-audit/agents/openai.yaml +4 -0
- package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
- package/skills/omd-slop-audit/references/sources.md +24 -0
- package/web/references/104/DESIGN.md +354 -0
- package/web/references/11st/DESIGN.md +197 -316
- package/web/references/29cm/DESIGN.md +297 -393
- package/web/references/42dot/DESIGN.md +390 -0
- package/web/references/8percent/DESIGN.md +438 -0
- package/web/references/ably/DESIGN.md +267 -572
- package/web/references/acer/DESIGN.md +329 -0
- package/web/references/airbnb/DESIGN.md +219 -557
- package/web/references/airbridge/DESIGN.md +451 -0
- package/web/references/alipay/DESIGN.md +179 -420
- package/web/references/apple/DESIGN.md +224 -498
- package/web/references/asleep/DESIGN.md +402 -0
- package/web/references/au/DESIGN.md +334 -0
- package/web/references/autopedia/DESIGN.md +382 -0
- package/web/references/aws-cloudscape/DESIGN.md +241 -0
- package/web/references/baemin/DESIGN.md +332 -491
- package/web/references/banksalad/DESIGN.md +269 -180
- package/web/references/barogo/DESIGN.md +416 -0
- package/web/references/beusable/DESIGN.md +464 -0
- package/web/references/bigin/DESIGN.md +454 -0
- package/web/references/bilibili/DESIGN.md +206 -374
- package/web/references/bmw/DESIGN.md +162 -276
- package/web/references/brandi/DESIGN.md +184 -325
- package/web/references/buzzvil/DESIGN.md +457 -0
- package/web/references/cafe24/DESIGN.md +472 -0
- package/web/references/catchtable/DESIGN.md +219 -264
- package/web/references/cgv/DESIGN.md +317 -0
- package/web/references/channeltalk/DESIGN.md +210 -336
- package/web/references/china-airlines/DESIGN.md +291 -0
- package/web/references/cjonstyle/DESIGN.md +453 -0
- package/web/references/class101/DESIGN.md +168 -387
- package/web/references/classum/DESIGN.md +228 -203
- package/web/references/claude/DESIGN.md +242 -479
- package/web/references/clay/DESIGN.md +179 -377
- package/web/references/clickhouse/DESIGN.md +254 -343
- package/web/references/codeit/DESIGN.md +470 -0
- package/web/references/cohere/DESIGN.md +214 -324
- package/web/references/coinone/DESIGN.md +199 -179
- package/web/references/corca/DESIGN.md +414 -0
- package/web/references/coupang/DESIGN.md +205 -475
- package/web/references/cursor/DESIGN.md +240 -381
- package/web/references/dabang/DESIGN.md +248 -213
- package/web/references/dable/DESIGN.md +431 -0
- package/web/references/datarize/DESIGN.md +338 -0
- package/web/references/dealicious/DESIGN.md +402 -0
- package/web/references/drdiary/DESIGN.md +404 -0
- package/web/references/elastic/DESIGN.md +238 -0
- package/web/references/elevenlabs/DESIGN.md +183 -321
- package/web/references/elice/DESIGN.md +445 -0
- package/web/references/eslite/DESIGN.md +257 -0
- package/web/references/evaair/DESIGN.md +338 -0
- package/web/references/expo/DESIGN.md +238 -331
- package/web/references/familymart-tw/DESIGN.md +254 -0
- package/web/references/ferrari/DESIGN.md +160 -377
- package/web/references/figma/DESIGN.md +197 -451
- package/web/references/fitpet/DESIGN.md +445 -0
- package/web/references/flex/DESIGN.md +170 -253
- package/web/references/framer/DESIGN.md +197 -340
- package/web/references/freee/DESIGN.md +211 -533
- package/web/references/friendliai/DESIGN.md +431 -0
- package/web/references/frip/DESIGN.md +440 -0
- package/web/references/furiosaai/DESIGN.md +450 -0
- package/web/references/gangnamunni/DESIGN.md +154 -591
- package/web/references/gaudiolab/DESIGN.md +414 -0
- package/web/references/google/DESIGN.md +290 -398
- package/web/references/goorm/DESIGN.md +470 -0
- package/web/references/greencar/DESIGN.md +420 -0
- package/web/references/hackle/DESIGN.md +472 -0
- package/web/references/hashicorp/DESIGN.md +273 -318
- package/web/references/heydealer/DESIGN.md +429 -0
- package/web/references/humanscape/DESIGN.md +433 -0
- package/web/references/hwahae/DESIGN.md +453 -0
- package/web/references/hyundai/DESIGN.md +158 -368
- package/web/references/hyundaicard/DESIGN.md +171 -121
- package/web/references/ibm/DESIGN.md +227 -378
- package/web/references/idus/DESIGN.md +450 -0
- package/web/references/igaworks/DESIGN.md +437 -0
- package/web/references/inflearn/DESIGN.md +221 -366
- package/web/references/intuit/DESIGN.md +244 -0
- package/web/references/jandi/DESIGN.md +191 -291
- package/web/references/jobplanet/DESIGN.md +415 -0
- package/web/references/kakao/DESIGN.md +287 -475
- package/web/references/kakaobank/DESIGN.md +220 -521
- package/web/references/kakaogames/DESIGN.md +220 -0
- package/web/references/kakaopay/DESIGN.md +207 -526
- package/web/references/karrot/DESIGN.md +227 -251
- package/web/references/kb-kookmin/DESIGN.md +308 -0
- package/web/references/kbank/DESIGN.md +220 -175
- package/web/references/kcd/DESIGN.md +432 -0
- package/web/references/kmong/DESIGN.md +281 -356
- package/web/references/krds/DESIGN.md +245 -19
- package/web/references/kream/DESIGN.md +224 -359
- package/web/references/kurly/DESIGN.md +211 -533
- package/web/references/kyobobook/DESIGN.md +445 -0
- package/web/references/lablup/DESIGN.md +474 -0
- package/web/references/lamborghini/DESIGN.md +198 -360
- package/web/references/lemonbase/DESIGN.md +452 -0
- package/web/references/lguplus/DESIGN.md +259 -0
- package/web/references/likelion/DESIGN.md +283 -0
- package/web/references/line/DESIGN.md +396 -355
- package/web/references/linear.app/DESIGN.md +209 -562
- package/web/references/lotteon/DESIGN.md +386 -0
- package/web/references/lovable/DESIGN.md +255 -349
- package/web/references/makinarocks/DESIGN.md +242 -0
- package/web/references/maum-ai/DESIGN.md +423 -0
- package/web/references/medibloc/DESIGN.md +425 -0
- package/web/references/megabox/DESIGN.md +232 -0
- package/web/references/mercari/DESIGN.md +217 -434
- package/web/references/microsoft/DESIGN.md +234 -388
- package/web/references/mildang/DESIGN.md +411 -0
- package/web/references/millie/DESIGN.md +183 -504
- package/web/references/minimax/DESIGN.md +264 -322
- package/web/references/miricanvas/DESIGN.md +182 -355
- package/web/references/miro/DESIGN.md +234 -232
- package/web/references/mistral.ai/DESIGN.md +231 -314
- package/web/references/mixi/DESIGN.md +234 -0
- package/web/references/moin/DESIGN.md +445 -0
- package/web/references/mongodb/DESIGN.md +219 -316
- package/web/references/moreh/DESIGN.md +437 -0
- package/web/references/musinsa/DESIGN.md +184 -510
- package/web/references/mynavi/DESIGN.md +242 -0
- package/web/references/myrealtrip/DESIGN.md +169 -406
- package/web/references/naver/DESIGN.md +328 -499
- package/web/references/naverwebtoon/DESIGN.md +172 -395
- package/web/references/neosapience/DESIGN.md +441 -0
- package/web/references/nhn/DESIGN.md +169 -346
- package/web/references/nhncloud/DESIGN.md +185 -123
- package/web/references/nota/DESIGN.md +451 -0
- package/web/references/notion/DESIGN.md +271 -475
- package/web/references/nrise/DESIGN.md +417 -0
- package/web/references/ohouse/DESIGN.md +210 -549
- package/web/references/oliveyoung/DESIGN.md +217 -326
- package/web/references/ollama/DESIGN.md +241 -308
- package/web/references/onestore/DESIGN.md +248 -0
- package/web/references/palantir/DESIGN.md +256 -0
- package/web/references/panasonic/DESIGN.md +276 -0
- package/web/references/patternfly/DESIGN.md +259 -0
- package/web/references/payhere/DESIGN.md +438 -0
- package/web/references/pega/DESIGN.md +262 -0
- package/web/references/peoplefund/DESIGN.md +431 -0
- package/web/references/petfriends/DESIGN.md +428 -0
- package/web/references/pinkfong/DESIGN.md +199 -367
- package/web/references/pinterest/DESIGN.md +258 -308
- package/web/references/portone/DESIGN.md +446 -0
- package/web/references/poya/DESIGN.md +286 -0
- package/web/references/pozalabs/DESIGN.md +438 -0
- package/web/references/protopie/DESIGN.md +419 -0
- package/web/references/qraft/DESIGN.md +448 -0
- package/web/references/queenit/DESIGN.md +432 -0
- package/web/references/quotabook/DESIGN.md +449 -0
- package/web/references/rebellions/DESIGN.md +449 -0
- package/web/references/recruit/DESIGN.md +247 -0
- package/web/references/remember/DESIGN.md +202 -396
- package/web/references/resend/DESIGN.md +274 -348
- package/web/references/returnzero/DESIGN.md +460 -0
- package/web/references/sakura-internet/DESIGN.md +269 -0
- package/web/references/samsung/DESIGN.md +157 -359
- package/web/references/sandoll/DESIGN.md +445 -0
- package/web/references/sanity/DESIGN.md +241 -375
- package/web/references/saramin/DESIGN.md +465 -0
- package/web/references/scatterlab/DESIGN.md +412 -0
- package/web/references/selectstar/DESIGN.md +439 -0
- package/web/references/servicenow/DESIGN.md +289 -0
- package/web/references/shiftee/DESIGN.md +468 -0
- package/web/references/shinhanbank/DESIGN.md +161 -341
- package/web/references/shinhancard/DESIGN.md +208 -319
- package/web/references/sionic/DESIGN.md +454 -0
- package/web/references/sktelecom/DESIGN.md +310 -0
- package/web/references/socar/DESIGN.md +125 -32
- package/web/references/softbank/DESIGN.md +231 -0
- package/web/references/solapi/DESIGN.md +483 -0
- package/web/references/sony/DESIGN.md +234 -0
- package/web/references/soop/DESIGN.md +261 -0
- package/web/references/spacex/DESIGN.md +184 -323
- package/web/references/spotify/DESIGN.md +253 -394
- package/web/references/squeezebits/DESIGN.md +441 -0
- package/web/references/stayfolio/DESIGN.md +422 -0
- package/web/references/stripe/DESIGN.md +212 -491
- package/web/references/supabase/DESIGN.md +244 -316
- package/web/references/supertone/DESIGN.md +413 -0
- package/web/references/tabling/DESIGN.md +415 -0
- package/web/references/taishinbank/DESIGN.md +243 -0
- package/web/references/teamlab/DESIGN.md +240 -0
- package/web/references/teamsparta/DESIGN.md +472 -0
- package/web/references/tellingme/DESIGN.md +392 -0
- package/web/references/tesla/DESIGN.md +244 -427
- package/web/references/thsr/DESIGN.md +284 -0
- package/web/references/thumbtack/DESIGN.md +302 -0
- package/web/references/together.ai/DESIGN.md +257 -304
- package/web/references/toss/DESIGN.md +251 -593
- package/web/references/toss-securities/DESIGN.md +255 -178
- package/web/references/tossbank/DESIGN.md +195 -491
- package/web/references/toyota/DESIGN.md +238 -0
- package/web/references/tving/DESIGN.md +197 -245
- package/web/references/typed/DESIGN.md +413 -0
- package/web/references/uber/DESIGN.md +256 -333
- package/web/references/udn/DESIGN.md +250 -0
- package/web/references/upbit/DESIGN.md +145 -256
- package/web/references/upstage/DESIGN.md +211 -204
- package/web/references/uswds/DESIGN.md +287 -0
- package/web/references/vercel/DESIGN.md +236 -440
- package/web/references/vuno/DESIGN.md +413 -0
- package/web/references/wanted/DESIGN.md +215 -487
- package/web/references/weverse/DESIGN.md +437 -0
- package/web/references/wise/DESIGN.md +223 -231
- package/web/references/wisetracker/DESIGN.md +462 -0
- package/web/references/wooribank/DESIGN.md +245 -0
- package/web/references/yanolja/DESIGN.md +250 -419
- package/web/references/yeogiotte/DESIGN.md +235 -418
- package/web/references/zapier/DESIGN.md +256 -377
- package/web/references/zendesk/DESIGN.md +288 -0
- package/web/references/zigzag/DESIGN.md +200 -621
- package/dist/install-skills-7UUDOLG2.js +0 -734
- package/dist/install-skills-7UUDOLG2.js.map +0 -1
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country: DE
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category: automotive
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homepage: "https://www.bmw.com"
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primary_color: "#1c69d4"
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type: simpleicons
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slug: bmw
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verified: "2026-
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verified: "2026-07-13"
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omd: "0.1"
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verification_v2:
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schema: 2
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checked: "2026-07-13"
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surfaces:
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- { id: home, kind: product-marketing, url: "https://www.bmwusa.com/", inspected: "2026-07-13" }
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- { id: models, kind: vehicle-catalog, url: "https://www.bmwusa.com/vehicles/all-bmw-models.html", inspected: "2026-07-13" }
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- { id: configurator, kind: configurator-marketing, url: "https://www.bmwusa.com/build-your-own.html#/", inspected: "2026-07-13" }
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- { id: home-live, kind: product-surface, url: "https://www.bmwusa.com/", captured: "2026-07-13" }
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- { id: models-live, kind: product-surface, url: "https://www.bmwusa.com/vehicles/all-bmw-models.html", captured: "2026-07-13" }
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- { id: configurator-live, kind: product-surface, url: "https://www.bmwusa.com/build-your-own.html#/", captured: "2026-07-13" }
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- { id: bmwtype-web-assets, kind: brand-asset, url: "https://www.bmwusa.com/etc.clientlibs/bmw-web/clientlibs/clientlib-site/resources/fonts/BMWTypeNext-Regular.woff2", captured: "2026-07-13" }
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- { id: bmw-club-ci, kind: official-doc, url: "https://www.bmwgroup-werke.com/content/dam/grpw/websites/bmwgroup-classic_com/bmw_clubs/downloads/leitlinien/en/BCIC_Guideline_no5_version2.1.1.pdf", captured: "2026-07-13" }
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- { id: bmw-brand-design, kind: official-doc, url: "https://www.press.bmwgroup.com/global/article/detail/T0306305EN/introducing-bmw%E2%80%99s-new-brand-design-for-online-and-offline-communication?language=en", captured: "2026-07-13" }
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- { id: bmw-history, kind: official-doc, url: "https://www.bmwgroup.com/en/company/history.html", captured: "2026-07-13" }
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- { id: bmw-neue-klasse, kind: official-doc, url: "https://www.bmwgroup.com/en/company/neue-klasse.html", captured: "2026-07-13" }
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conflicts: []
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claims:
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"tokens.colors.primary": &home { surface_id: home, source_id: home-live, method: computed-style, captured: "2026-07-13" }
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"tokens.colors.foreground-configurator": &configurator { surface_id: configurator, source_id: configurator-live, method: computed-style, captured: "2026-07-13" }
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"tokens.typography.family.ui": { surface_id: home, source_id: bmwtype-web-assets, method: computed-font-face, captured: "2026-07-13" }
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tokens:
|
|
14
|
-
source:
|
|
15
|
-
extracted: "2026-
|
|
16
|
-
|
|
60
|
+
source: live-extract
|
|
61
|
+
extracted: "2026-07-13"
|
|
62
|
+
components_harvested: false
|
|
17
63
|
colors:
|
|
18
64
|
primary: "#1c69d4"
|
|
19
|
-
|
|
20
|
-
|
|
21
|
-
|
|
22
|
-
|
|
23
|
-
muted: "#757575"
|
|
24
|
-
on-primary: "#ffffff"
|
|
25
|
-
focus: "#0653b6"
|
|
26
|
-
surface: "#ffffff"
|
|
27
|
-
dark-surface: "#262626"
|
|
28
|
-
tertiary: "#bbbbbb"
|
|
65
|
+
foreground: "#414141"
|
|
66
|
+
foreground-configurator: "#262626"
|
|
67
|
+
on-dark: "#ffffff"
|
|
68
|
+
outline: "#f2f2f2"
|
|
29
69
|
typography:
|
|
30
|
-
family: {
|
|
31
|
-
display
|
|
32
|
-
|
|
33
|
-
|
|
34
|
-
|
|
35
|
-
|
|
36
|
-
|
|
37
|
-
|
|
38
|
-
rounded: { sm: 0, md: 0, lg: 0, full: 0 }
|
|
39
|
-
shadow:
|
|
40
|
-
none: "none"
|
|
41
|
-
components_harvested: true
|
|
42
|
-
components:
|
|
43
|
-
button-primary: { type: button, bg: "transparent", fg: "#ffffff", border: "1px solid #ffffff", radius: "0px", padding: "12px 24px", font: "16px / 700", hover: "text stays white, no underline", use: "Primary CTA on dark/hero surfaces" }
|
|
44
|
-
button-secondary: { type: button, bg: "transparent", fg: "#262626", border: "1px solid #262626", radius: "0px", padding: "12px 24px", font: "16px / 400", use: "Secondary action on light surfaces" }
|
|
45
|
-
button-highlight: { type: button, bg: "#1c69d4", fg: "#ffffff", radius: "0px", padding: "12px 24px", font: "16px / 700", hover: "bg #0653b6", use: "BMW Blue highlight CTA" }
|
|
46
|
-
input: { type: input, bg: "#ffffff", fg: "#262626", border: "1px solid #262626", radius: "0px", padding: "12px 16px", font: "16px / 400", focus: "border #0653b6", use: "Default text input" }
|
|
47
|
-
card: { type: card, bg: "#ffffff", radius: "0px", padding: "24px", border: "none", use: "Light-section content card — sharp rectangular" }
|
|
48
|
-
dark-hero-container: { type: card, bg: "#262626", fg: "#ffffff", radius: "0px", padding: "0px", use: "Hero/feature with full-bleed automotive photography, edge-to-edge" }
|
|
49
|
-
badge: { type: badge, bg: "#262626", fg: "#ffffff", radius: "0px", padding: "4px 8px", font: "12px / 700", use: "Label badge" }
|
|
70
|
+
family: { ui: "bmwTypeNextWeb" }
|
|
71
|
+
display: { size: 35, weight: 300, lineHeight: 1.43, use: "Observed home heading only." }
|
|
72
|
+
body: { size: 18, weight: 300, lineHeight: 1.56, use: "Observed home body copy only." }
|
|
73
|
+
control: { size: 15, weight: 500, lineHeight: 1.6, use: "Observed home button and navigation control text only." }
|
|
74
|
+
utility: { size: 20, weight: 300, lineHeight: 1.5, use: "Observed home navigation icon-flyout text only." }
|
|
75
|
+
spacing: { space-4: 4, space-12: 12, space-24: 24, space-32: 32 }
|
|
76
|
+
rounded: { none: 0, control: 3 }
|
|
77
|
+
components: {}
|
|
50
78
|
---
|
|
51
79
|
|
|
52
80
|
# Design System Inspiration of BMW
|
|
53
81
|
|
|
54
82
|
## 1. Visual Theme & Atmosphere
|
|
55
83
|
|
|
56
|
-
BMW
|
|
84
|
+
BMW makes premium automobiles, motorcycles, and mobility services. Its public BMW USA home, model-catalog, and build-your-own routes were captured as separate product-marketing surfaces; this reference intentionally does not turn them into a claim about an authenticated vehicle, account, dealer, or in-car interface. The recorded home treatment pairs a small number of blue primary actions with white or transparent navigation controls and light, high-line-height BMW Type text. The catalogue and configurator share the same family but do not resolve every color identically, so the values remain surface-scoped rather than being blended into a fictional global palette. BMW’s official 2020 identity update describes a digitally oriented brand presence built around openness, clarity, visual restraint, and graphic flexibility; its current Neue Klasse programme carries that direction into a new, reduced vehicle-design language. [BMW brand design announcement](https://www.press.bmwgroup.com/global/article/detail/T0306305EN/introducing-bmw%E2%80%99s-new-brand-design-for-online-and-offline-communication?language=en) and [Neue Klasse context](https://www.bmwgroup.com/en/company/neue-klasse.html) inform this narrative, not the live web tokens.
|
|
57
85
|
|
|
58
|
-
|
|
86
|
+
**Key characteristics:**
|
|
59
87
|
|
|
60
|
-
|
|
61
|
-
|
|
62
|
-
|
|
63
|
-
-
|
|
64
|
-
-
|
|
65
|
-
- Zero border-radius detected — angular, sharp-cornered, industrial geometry
|
|
66
|
-
- Dark hero photography + white content sections — showroom lighting rhythm
|
|
67
|
-
- CSS variable-driven theming: `--site-context-*` tokens for brand flexibility
|
|
68
|
-
- Weight 900 for navigation emphasis — extreme contrast with 300 display
|
|
69
|
-
- Tight line-heights (1.15–1.30) throughout — compressed, efficient, German engineering
|
|
70
|
-
- Full-bleed automotive photography as primary visual content
|
|
88
|
+
- A single observed blue home CTA fill, `#1c69d4`
|
|
89
|
+
- `bmwTypeNextWeb` as the loaded, computed public-web family
|
|
90
|
+
- Mostly square navigation chrome, with 3px CTA corners where measured
|
|
91
|
+
- Separate home and configurator foreground values rather than one assumed neutral scale
|
|
92
|
+
- No promoted hover, focus, pressed, modal, or responsive system from this capture
|
|
71
93
|
|
|
72
94
|
## 2. Color Palette & Roles
|
|
73
95
|
|
|
74
|
-
###
|
|
75
|
-
- **Pure White** (`#ffffff`): `--site-context-theme-color`, primary surface, card backgrounds
|
|
76
|
-
- **BMW Blue** (`#1c69d4`): `--site-context-highlight-color`, primary interactive accent
|
|
77
|
-
- **BMW Focus Blue** (`#0653b6`): `--site-context-focus-color`, keyboard focus and active states
|
|
78
|
-
|
|
79
|
-
### Neutral Scale
|
|
80
|
-
- **Near Black** (`#262626`): Primary text on light surfaces, dark link text
|
|
81
|
-
- **Meta Gray** (`#757575`): `--site-context-metainfo-color`, secondary text, metadata
|
|
82
|
-
- **Silver** (`#bbbbbb`): Tertiary text, muted links, footer elements
|
|
96
|
+
### Observed BMW USA product-marketing values
|
|
83
97
|
|
|
84
|
-
|
|
85
|
-
-
|
|
86
|
-
-
|
|
98
|
+
- **Primary action** (`#1c69d4`): home `.cmp-button` background at `home::[data-omd-capture="10"]`.
|
|
99
|
+
- **Home foreground** (`#414141`): home list and dialog chrome; it is not substituted for the configurator value.
|
|
100
|
+
- **Configurator foreground** (`#262626`): build-your-own navigation and local chrome at `surface-3`.
|
|
101
|
+
- **On-dark navigation** (`#ffffff`): home global-navigation control text.
|
|
102
|
+
- **Outline action** (`#f2f2f2`): inset-outline and text color of the paired home CTA at `home::[data-omd-capture="11"]`.
|
|
87
103
|
|
|
88
|
-
|
|
89
|
-
- Minimal shadow system — depth through photography and dark/light section contrast
|
|
104
|
+
No semantic success, warning, error, disabled, hover, or focus color is claimed. The collector did not observe a reusable white canvas fill, a general dark-surface token, or a system-wide BMW roundel color role, so those values are omitted instead of inferred from marketing imagery or logos.
|
|
90
105
|
|
|
91
106
|
## 3. Typography Rules
|
|
92
107
|
|
|
93
|
-
###
|
|
94
|
-
- **Display Light**: `BMWTypeNextLatin Light`, fallbacks: `Helvetica, Arial, Hiragino Kaku Gothic ProN, Hiragino Sans, Meiryo`
|
|
95
|
-
- **Body / UI**: `BMWTypeNextLatin`, same fallback stack
|
|
108
|
+
### Evidence classes
|
|
96
109
|
|
|
97
|
-
|
|
110
|
+
- **Live computed surface-use, FontFaceSet, and source corroboration:** `bmwTypeNextWeb` is loaded with high confidence, appears on 288 captured elements across body, headings, navigation, buttons, dialogs, and list items, and is backed by 52 BMWUSA-hosted WOFF/WOFF2 source URLs. It is the sole UI family token.
|
|
111
|
+
- **Live computed but limited use:** `BMWTypeNext` is also loaded with high confidence (five captured uses) from six BMWUSA-hosted BMWTypeNextLatin files. Its limited observed role is recorded here but it is not made a second generic UI-family token.
|
|
112
|
+
- **Official distributed brand asset:** BMW’s official Club CI guideline specifies BMW TypeNext Bold and Regular for club identifiers. That establishes an official brand-asset context, not an assertion that the club guideline defines the captured BMWUSA product UI. [BMW Club CI guideline](https://www.bmwgroup-werke.com/content/dam/grpw/websites/bmwgroup-classic_com/bmw_clubs/downloads/leitlinien/en/BCIC_Guideline_no5_version2.1.1.pdf)
|
|
113
|
+
- **Declared-only:** Arial MT, `bmw_next_icons`, and SangBleuKingdom have captured `@font-face` declarations but zero visible uses. They are not UI-family tokens.
|
|
114
|
+
- **Licence boundary:** the collected BMWUSA WOFF/WOFF2 files corroborate browser use only. The public BMW Club guideline governs official-club brand materials and does not grant a downstream webfont licence; no public first-party reuse licence was located in this pass.
|
|
98
115
|
|
|
99
|
-
|
|
100
|
-
|------|------|------|--------|-------------|-------|
|
|
101
|
-
| Display Hero | BMWTypeNextLatin Light | 60px (3.75rem) | 300 | 1.30 (tight) | `text-transform: uppercase` |
|
|
102
|
-
| Section Heading | BMWTypeNextLatin | 32px (2.00rem) | 400 | 1.30 (tight) | Major section titles |
|
|
103
|
-
| Nav Emphasis | BMWTypeNextLatin | 18px (1.13rem) | 900 | 1.30 (tight) | Navigation bold items |
|
|
104
|
-
| Body | BMWTypeNextLatin | 16px (1.00rem) | 400 | 1.15 (tight) | Standard body text |
|
|
105
|
-
| Button Bold | BMWTypeNextLatin | 16px (1.00rem) | 700 | 1.20–2.88 | CTA buttons |
|
|
106
|
-
| Button | BMWTypeNextLatin | 16px (1.00rem) | 400 | 1.15 (tight) | Standard buttons |
|
|
116
|
+
### Observed hierarchy
|
|
107
117
|
|
|
108
|
-
|
|
109
|
-
|
|
110
|
-
|
|
111
|
-
|
|
112
|
-
|
|
118
|
+
| Role | Size | Weight | Line height | Surface boundary |
|
|
119
|
+
|------|------|--------|-------------|------------------|
|
|
120
|
+
| Display heading | 35px | 300 | 50px | Home only |
|
|
121
|
+
| Body copy | 18px | 300 | 28px | Home only |
|
|
122
|
+
| Control text | 15px | 500 | 24px | Home button and navigation controls |
|
|
123
|
+
| Icon-flyout text | 20px | 300 | 30px | Home global navigation only |
|
|
113
124
|
|
|
114
125
|
## 4. Component Stylings
|
|
115
126
|
|
|
116
127
|
### Buttons
|
|
117
128
|
|
|
118
|
-
**
|
|
119
|
-
- Background:
|
|
120
|
-
- Text:
|
|
121
|
-
-
|
|
129
|
+
**Home primary CTA — observed default**
|
|
130
|
+
- Background: #1c69d4
|
|
131
|
+
- Text: #ffffff
|
|
132
|
+
- Radius: 3px
|
|
133
|
+
- Padding: 4px
|
|
134
|
+
- Font: 15px / 500 / bmwTypeNextWeb
|
|
135
|
+
- Use: `home::[data-omd-capture="10"]` `.cmp-button`; 52px rendered height. No state snapshot was supplied.
|
|
136
|
+
|
|
137
|
+
**Home outline CTA — observed default**
|
|
138
|
+
- Text: #f2f2f2
|
|
139
|
+
- Radius: 3px
|
|
140
|
+
- Padding: 4px
|
|
141
|
+
- Font: 15px / 500 / bmwTypeNextWeb
|
|
142
|
+
- Use: `home::[data-omd-capture="11"]` `.cmp-button`; transparent fill with `#f2f2f2` 1px inset outline and 52px rendered height. No state snapshot was supplied.
|
|
143
|
+
|
|
144
|
+
### Global navigation controls
|
|
145
|
+
|
|
146
|
+
**Home flyout trigger — observed default**
|
|
147
|
+
- Text: #ffffff
|
|
122
148
|
- Radius: 0px
|
|
123
|
-
- Padding: 12px
|
|
124
|
-
- Font:
|
|
125
|
-
-
|
|
126
|
-
- Use: Primary CTA on dark/hero surfaces
|
|
127
|
-
|
|
128
|
-
**Secondary**
|
|
129
|
-
- Background: transparent
|
|
130
|
-
- Text: `#262626`
|
|
131
|
-
- Border: 1px solid `#262626`
|
|
132
|
-
- Radius: 0px
|
|
133
|
-
- Padding: 12px 24px
|
|
134
|
-
- Font: 16px / 400 / BMWTypeNextLatin
|
|
135
|
-
- Use: Secondary actions on light surfaces
|
|
149
|
+
- Padding: 0px 12px
|
|
150
|
+
- Font: 15px / 500 / bmwTypeNextWeb
|
|
151
|
+
- Use: `home::[data-omd-capture="1"]` `.cmp-globalnavigation__interaction--flyout`; 84px rendered height. No menu-open state was observed.
|
|
136
152
|
|
|
137
|
-
**
|
|
138
|
-
-
|
|
139
|
-
- Text: `#ffffff`
|
|
153
|
+
**Build-your-own flyout trigger — observed default**
|
|
154
|
+
- Text: #666666
|
|
140
155
|
- Radius: 0px
|
|
141
|
-
- Padding: 12px
|
|
142
|
-
- Font:
|
|
143
|
-
-
|
|
144
|
-
- Use: Inferred from §1-§2 baseline (no explicit DS variant in source) — BMW Blue highlight CTA
|
|
156
|
+
- Padding: 0px 12px
|
|
157
|
+
- Font: 15px / 500 / bmwTypeNextWeb
|
|
158
|
+
- Use: `surface-3::[data-omd-capture="1"]` `.cmp-globalnavigation__interaction--flyout`; 84px rendered height. This surface-specific value is not a home-navigation variant.
|
|
145
159
|
|
|
146
|
-
|
|
160
|
+
Inputs, cards, badges, dialogs, chatbot chrome, menu panels, and state variants are omitted: the supplied artifact has no representative BMW selector/state evidence for them. OneTrust dialog and close-button records are third-party consent chrome, not BMW product components.
|
|
147
161
|
|
|
148
|
-
|
|
149
|
-
-
|
|
150
|
-
-
|
|
151
|
-
-
|
|
152
|
-
|
|
153
|
-
- Padding: 12px 16px
|
|
154
|
-
- Font: 16px / 400 / BMWTypeNextLatin
|
|
155
|
-
- Focus: border `#0653b6`
|
|
156
|
-
- Use: Inferred from §1-§2 baseline (no explicit DS variant in source).
|
|
157
|
-
|
|
158
|
-
### Cards
|
|
159
|
-
|
|
160
|
-
**Standard**
|
|
161
|
-
- Background: `#ffffff`
|
|
162
|
-
- Radius: 0px
|
|
163
|
-
- Padding: 24px
|
|
164
|
-
- Border: none
|
|
165
|
-
- Use: Light-section content card — sharp rectangular, no border-radius (BMW's angular signature)
|
|
166
|
-
|
|
167
|
-
**Dark Hero Container**
|
|
168
|
-
- Background: `#262626` (or full-bleed photography)
|
|
169
|
-
- Text: `#ffffff`
|
|
170
|
-
- Radius: 0px
|
|
171
|
-
- Padding: 0px (edge-to-edge)
|
|
172
|
-
- Use: Hero/feature sections with full-bleed automotive photography
|
|
173
|
-
|
|
174
|
-
### Badges
|
|
175
|
-
|
|
176
|
-
**Default**
|
|
177
|
-
- Background: `#262626`
|
|
178
|
-
- Text: `#ffffff`
|
|
179
|
-
- Radius: 0px
|
|
180
|
-
- Padding: 4px 8px
|
|
181
|
-
- Font: 12px / 700 / BMWTypeNextLatin
|
|
182
|
-
- Use: Inferred from §1-§2 baseline (no explicit DS variant in source).
|
|
183
|
-
|
|
184
|
-
### Navigation
|
|
185
|
-
- BMWTypeNextLatin 18px weight 900 for primary nav links
|
|
186
|
-
- White text on dark header
|
|
187
|
-
- BMW logo 54x54px
|
|
188
|
-
- Hover: remains white, text-decoration none
|
|
189
|
-
- "Home" text link in header
|
|
190
|
-
|
|
191
|
-
### Image Treatment
|
|
192
|
-
- Full-bleed automotive photography
|
|
193
|
-
- Dark cinematic lighting
|
|
194
|
-
- Edge-to-edge hero images
|
|
195
|
-
- Car photography as primary visual content
|
|
162
|
+
---
|
|
163
|
+
**Verified:** 2026-07-13
|
|
164
|
+
**Tier 1 sources:** https://www.bmwusa.com/ · https://www.bmwusa.com/vehicles/all-bmw-models.html · https://www.bmwusa.com/build-your-own.html#/
|
|
165
|
+
**Tier 2 sources:** https://getdesign.md/bmw (record present; broad editorial cross-check only) · https://styles.refero.design/?q=bmw (required search attempted; built-in open was blocked and no usable BMW style record was collected)
|
|
166
|
+
**Conflicts unresolved:** none
|
|
196
167
|
|
|
197
168
|
## 5. Layout Principles
|
|
198
169
|
|
|
199
|
-
###
|
|
200
|
-
- Base unit: 8px
|
|
201
|
-
- Scale: 1px, 5px, 8px, 10px, 12px, 15px, 16px, 20px, 24px, 30px, 32px, 40px, 45px, 56px, 60px
|
|
170
|
+
### Observed spacing
|
|
202
171
|
|
|
203
|
-
|
|
204
|
-
- Full-width hero photography
|
|
205
|
-
- Centered content sections
|
|
206
|
-
- Footer: multi-column link grid
|
|
172
|
+
The supplied desktop capture repeatedly records 4px, 12px, 24px, and 32px values. They are exposed as observed values rather than a declared BMW spacing scale: 4px is the CTA inset padding, 12px is global-navigation horizontal padding, 24px is recurrent control/list line-height or spacing, and 32px occurs in home list margins. No grid, container width, or breakpoint is established by these repetitions.
|
|
207
173
|
|
|
208
|
-
###
|
|
209
|
-
- **Showroom pacing**: Dark hero sections with generous padding create the feeling of walking through a showroom where each vehicle is spotlit in its own space.
|
|
210
|
-
- **Compressed content**: Body text areas use tight line-heights and compact spacing — information-dense, no waste.
|
|
174
|
+
### Shape boundary
|
|
211
175
|
|
|
212
|
-
|
|
213
|
-
- **None detected.** BMW uses sharp corners exclusively — every element is a precise rectangle. This is the most angular design system analyzed.
|
|
176
|
+
The sampled global-navigation controls are 0px radius; the sampled paired home CTAs are 3px radius. The evidence therefore supports two measured geometries, not a claim that every BMW surface is square or that 3px is a universal corporate rule.
|
|
214
177
|
|
|
215
178
|
## 6. Depth & Elevation
|
|
216
179
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|
|
217
|
-
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|
218
|
-
|-------|-----------|-----|
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219
|
-
| Photography (Level 0) | Full-bleed dark imagery | Hero backgrounds |
|
|
220
|
-
| Flat (Level 1) | White surface, no shadow | Content sections |
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221
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-
| Focus (Accessibility) | BMW Focus Blue (`#0653b6`) | Focus states |
|
|
222
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-
|
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223
|
-
**Shadow Philosophy**: BMW uses virtually no shadows. Depth is created entirely through the contrast between dark photographic sections and white content sections — the automotive lighting does the elevation work.
|
|
180
|
+
The observed BMW CTA and global-navigation controls have `box-shadow: none`. A low-confidence chatbot record contains a shadow, but it is not used to define an elevation token or a general BMW component rule. No reusable panel, card, or modal elevation system was collected.
|
|
224
181
|
|
|
225
182
|
## 7. Do's and Don'ts
|
|
226
183
|
|
|
227
184
|
### Do
|
|
228
|
-
|
|
229
|
-
- Keep
|
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230
|
-
-
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|
231
|
-
-
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232
|
-
-
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233
|
-
- Keep line-heights tight (1.15–1.30) throughout
|
|
234
|
-
- Use `--site-context-*` CSS variables for theming
|
|
185
|
+
|
|
186
|
+
- Keep the home primary action tied to the observed `#1c69d4` CTA rather than treating it as a generic semantic blue.
|
|
187
|
+
- Preserve the measured distinction between 0px navigation controls and 3px paired CTAs when recreating the captured home pattern.
|
|
188
|
+
- Keep `bmwTypeNextWeb` metadata attached to BMWUSA web evidence; use a lawful fallback only when the proprietary face cannot be loaded.
|
|
189
|
+
- Scope home and configurator navigation values to their recorded surfaces.
|
|
235
190
|
|
|
236
191
|
### Don't
|
|
237
|
-
|
|
238
|
-
- Don't
|
|
239
|
-
- Don't
|
|
240
|
-
- Don't
|
|
241
|
-
- Don't
|
|
242
|
-
- Don't lighten the dark hero sections — the contrast with white IS the design
|
|
192
|
+
|
|
193
|
+
- Don't claim unobserved hover, focus, pressed, disabled, error, or menu-open behavior.
|
|
194
|
+
- Don't promote declared-only Arial MT, `bmw_next_icons`, or SangBleuKingdom into BMW UI typography.
|
|
195
|
+
- Don't reuse BMW-hosted font files as though the capture supplied a public downstream licence.
|
|
196
|
+
- Don't turn consent-banner or chatbot records into BMW component tokens without source-specific evidence.
|
|
243
197
|
|
|
244
198
|
## 8. Responsive Behavior
|
|
245
199
|
|
|
246
|
-
|
|
247
|
-
| Name | Width | Key Changes |
|
|
248
|
-
|------|-------|-------------|
|
|
249
|
-
| Mobile Small | <375px | Minimum supported |
|
|
250
|
-
| Mobile | 375–480px | Single column |
|
|
251
|
-
| Mobile Large | 480–640px | Slight adjustments |
|
|
252
|
-
| Tablet Small | 640–768px | 2-column begins |
|
|
253
|
-
| Tablet | 768–920px | Standard tablet |
|
|
254
|
-
| Desktop Small | 920–1024px | Desktop layout begins |
|
|
255
|
-
| Desktop | 1024–1280px | Standard desktop |
|
|
256
|
-
| Large Desktop | 1280–1440px | Expanded |
|
|
257
|
-
| Ultra-wide | 1440–1600px | Maximum layout |
|
|
258
|
-
|
|
259
|
-
### Collapsing Strategy
|
|
260
|
-
- Hero: 60px → scales down, maintains uppercase
|
|
261
|
-
- Navigation: horizontal → hamburger
|
|
262
|
-
- Photography: full-bleed maintained at all sizes
|
|
263
|
-
- Content sections: stack vertically
|
|
264
|
-
- Footer: multi-column → stacked
|
|
200
|
+
Only a 1440×900 desktop collector run was supplied. It does not substantiate mobile breakpoints, navigation collapse, touch targets, or responsive spacing rules; no responsive token or rule is asserted.
|
|
265
201
|
|
|
266
202
|
## 9. Agent Prompt Guide
|
|
267
203
|
|
|
268
|
-
|
|
269
|
-
- Background: Pure White (`#ffffff`)
|
|
270
|
-
- Text: Near Black (`#262626`)
|
|
271
|
-
- Secondary text: Meta Gray (`#757575`)
|
|
272
|
-
- Accent: BMW Blue (`#1c69d4`)
|
|
273
|
-
- Focus: BMW Focus Blue (`#0653b6`)
|
|
274
|
-
- Muted: Silver (`#bbbbbb`)
|
|
275
|
-
|
|
276
|
-
### Example Component Prompts
|
|
277
|
-
- "Create a hero: full-width dark automotive photography background. Heading at 60px BMWTypeNextLatin Light weight 300, uppercase, line-height 1.30, white text. No border-radius anywhere."
|
|
278
|
-
- "Design navigation: dark background. BMWTypeNextLatin 18px weight 900 for links, white text. BMW logo 54x54. Sharp rectangular layout."
|
|
279
|
-
- "Build a button: 16px BMWTypeNextLatin weight 700, line-height 1.20. Sharp corners (0px radius). White bottom border on dark surface."
|
|
280
|
-
- "Create content section: white background. Heading at 32px weight 400, line-height 1.30, #262626. Body at 16px weight 400, line-height 1.15."
|
|
281
|
-
|
|
282
|
-
### Iteration Guide
|
|
283
|
-
1. Zero border-radius — every corner is sharp, no exceptions
|
|
284
|
-
2. Weight extremes: 300 (display), 400 (body), 700 (buttons), 900 (nav)
|
|
285
|
-
3. BMW Blue for interactive only — never as background or decoration
|
|
286
|
-
4. Photography carries emotion — the UI is pure precision
|
|
287
|
-
5. Tight line-heights everywhere — 1.15 to 1.30 is the range
|
|
204
|
+
Use this reference as a constrained public-web inspiration, not as a specification for a vehicle interface or an authenticated service.
|
|
288
205
|
|
|
289
|
-
|
|
206
|
+
- "Create a BMW USA home CTA: `#1c69d4` fill, white 15px/500 `bmwTypeNextWeb` text where licensed and loadable, 3px radius, 4px inset padding, 52px observed height."
|
|
207
|
+
- "Create a paired outline action: transparent fill, `#f2f2f2` text and inset outline, 3px radius; do not invent interaction states."
|
|
208
|
+
- "Create the observed home navigation trigger: white 15px/500 text, 0px radius, 0px 12px padding. Keep it separate from the build-your-own trigger's `#666666` text."
|
|
290
209
|
|
|
291
|
-
|
|
292
|
-
|
|
293
|
-
| Context | Tone |
|
|
294
|
-
|---|---|
|
|
295
|
-
| CTA | Verb-noun. "사전 예약하기", "더 알아보기", "구성하기" |
|
|
296
|
-
| Marketing | Photography dominant; copy supports image |
|
|
297
|
-
| Documentation | Technical specs (kW, km/h, 제로백) prominent |
|
|
298
|
-
| Error | Specific. "구성 옵션이 호환되지 않습니다." |
|
|
210
|
+
## 10. Voice & Tone
|
|
299
211
|
|
|
300
|
-
|
|
301
|
-
- Marketing CTAs: *"사전 예약하기"* / *"BMW AI 어시스턴트"* <!-- verified: bmw.co.kr 2026-05 -->
|
|
212
|
+
BMW’s official 2020 communication-design announcement describes the brand update as open, clear, customer-centred, and suited to a digital future. For source-backed BMW-inspired communication, use concise, confident language that makes the next action legible and lets a product image or technical detail carry the rest. This is brand-communication context, not evidence for unobserved product error copy.
|
|
302
213
|
|
|
303
|
-
|
|
214
|
+
| Context | Source-backed direction |
|
|
215
|
+
|---------|-------------------------|
|
|
216
|
+
| Brand communication | Openness, clarity, and strength of character from the 2020 brand-design announcement |
|
|
217
|
+
| Future mobility | Electric, digital, circular, and driving-pleasure framing from Neue Klasse materials |
|
|
218
|
+
| Controls | Use direct labels whose visual treatment stays within the observed surface-specific component evidence |
|
|
304
219
|
|
|
305
220
|
## 11. Brand Narrative
|
|
306
221
|
|
|
307
|
-
BMW
|
|
222
|
+
BMW’s roots reach to 1916, when the Flugmaschinenfabrik Gustav Otto merged into Bayerische Flugzeug-Werke AG; BMW Group’s own history identifies 7 March 1916 as the foundation date of today’s BMW AG and traces the company’s roots to Karl Rapp and Gustav Otto. [BMW Group history](https://www.bmwgroup.com/en/company/history.html) describes a company that now spans BMW, MINI, Rolls-Royce, and BMW Motorrad across automobiles, motorcycles, and mobility services.
|
|
223
|
+
|
|
224
|
+
Its current evolution is not only a web re-skin. BMW’s 2020 communication identity moved toward a pared-down, two-dimensional, digitally focused presence centred on openness and clarity. The Neue Klasse programme now positions electrification, digitalisation, circularity, and a reduced new design language as an update to the brand’s driving-pleasure proposition. [BMW Group’s Neue Klasse overview](https://www.bmwgroup.com/en/company/neue-klasse.html) records the first series-production iX3 as the beginning of that new model generation.
|
|
308
225
|
|
|
309
226
|
## 12. Principles
|
|
310
227
|
|
|
311
|
-
1. **
|
|
312
|
-
2. **
|
|
313
|
-
3. **
|
|
314
|
-
4. **Tight line-heights 1.15-1.30.** *UI implication:* don't open line-height; tight signals premium typography.
|
|
315
|
-
5. **Photography emotion, UI precision.** *UI implication:* car photos can be cinematic; chrome stays restrained.
|
|
228
|
+
1. **Communicate with openness and clarity.** *UI implication:* make hierarchy and calls to action legible before adding decorative treatment. Source: BMW’s 2020 brand-design announcement.
|
|
229
|
+
2. **Use restraint with flexibility across touchpoints.** *UI implication:* reuse verified primitives only where their surface provenance matches; do not flatten different routes into one speculative kit. Source: BMW’s 2020 brand-design announcement.
|
|
230
|
+
3. **Carry driving pleasure into a digital future.** *UI implication:* a BMW-inspired public page can foreground product imagery and digital action, but it must not claim in-car UI behavior without product evidence. Source: BMW Group Neue Klasse materials.
|
|
316
231
|
|
|
317
232
|
## 13. Personas
|
|
318
233
|
|
|
319
|
-
|
|
234
|
+
The following are source-backed stakeholder groups, not fictional customers or demographic personas.
|
|
320
235
|
|
|
321
|
-
**
|
|
322
|
-
|
|
323
|
-
**
|
|
324
|
-
|
|
325
|
-
**Marcus Webb, 52, San Francisco.** Tech executive evaluating EV options. BMW i7 vs Tesla Model S comparison.
|
|
236
|
+
- **Prospective BMW customer:** the 2020 brand announcement says BMW puts the customer at the centre of the revised identity and invites customers into the world of BMW.
|
|
237
|
+
- **Official BMW Club representative:** the Club CI guideline addresses official clubs as brand ambassadors and sets mandatory rules for their communications; it is not a public-product UI persona.
|
|
238
|
+
- **BMW Group design collaborator:** BMW Group Design describes a global design organisation working across its automotive brands; this informs brand context, not a user-flow requirement.
|
|
326
239
|
|
|
327
240
|
## 14. States
|
|
328
241
|
|
|
329
|
-
|
|
330
|
-
|---|---|
|
|
331
|
-
| **Empty (no configurations)** | "Configure your BMW" CTA + model selector |
|
|
332
|
-
| **Empty (no test drives)** | "Book a test drive" CTA |
|
|
333
|
-
| **Loading (configurator)** | Real-time 3D rendering progress |
|
|
334
|
-
| **Loading (price calc)** | Per-option price update |
|
|
335
|
-
| **Error (incompatible config)** | Specific. Constraint explanation |
|
|
336
|
-
| **Error (no inventory)** | "출고 대기 시간: N개월" with reservation CTA |
|
|
337
|
-
| **Success (saved config)** | Configuration ID + share link |
|
|
338
|
-
| **Success (test drive booked)** | Confirmation + dealer contact |
|
|
339
|
-
| **Skeleton (model list)** | 3px-radius placeholders |
|
|
340
|
-
| **Disabled (option locked)** | Tooltip with constraint reason |
|
|
341
|
-
| **Loading (long render)** | Persistent progress |
|
|
242
|
+
No BMW product state treatment is asserted. The supplied collector reports zero observed states, zero interaction kinds, and zero interaction snapshots. Empty, loading, error, success, skeleton, and disabled treatments require a future selector-level public-surface capture.
|
|
342
243
|
|
|
343
244
|
## 15. Motion & Easing
|
|
344
245
|
|
|
345
|
-
|
|
346
|
-
|---|---|---|
|
|
347
|
-
| `motion-instant` | 0ms | Selection |
|
|
348
|
-
| `motion-fast` | 150ms | Hover |
|
|
349
|
-
| `motion-standard` | 300ms | Modal, panel |
|
|
350
|
-
| `motion-config-transition` | 500ms | Configuration option transitions |
|
|
351
|
-
|
|
352
|
-
Standard cubic-bezier; minimal bounce — premium register. `prefers-reduced-motion: reduce` removes 3D rendering animations.
|
|
353
|
-
|
|
354
|
-
---
|
|
355
|
-
|
|
356
|
-
**Verified:** 2026-05-08 (B9 loop)
|
|
357
|
-
**Tier 1 sources:** bmw.co.kr (live DOM via playwright — BMW Blue `#1c69d4` 3px / 4px / 52px / 14px·500; Light gray `#fff` ghost 3px; Round white icon button 50% / 52px)
|
|
358
|
-
**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
|
|
359
|
-
**Tier 1 (Philosophy):** bmw.com homepage; BMW corporate history; "Sheer Driving Pleasure" tagline.
|
|
360
|
-
**Style ref:** `apple` (luxury minimal). **Conflicts unresolved:** none.
|
|
246
|
+
No BMW public-web duration, easing, or reduced-motion rule was captured or located in the official sources reviewed for this update. Motion tokens are intentionally omitted.
|