claude-skill-lord 1.5.0

package/skills/tier-2/brand/references/voice-framework.md

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+# Brand Voice Framework
+
+## Voice vs. Tone
+
+**Voice** = Brand's personality (consistent)
+**Tone** = How voice adapts to context (variable)
+
+Example: A friendly brand (voice) might be celebratory in a win announcement but empathetic in a support response (tone).
+
+## Voice Dimensions
+
+### Tone Spectrum
+```
+Formal ←――――――――――――――→ Casual
+[Legal docs]     [Social media]
+```
+
+### Language Spectrum
+```
+Simple ←――――――――――――――→ Complex
+[Consumer]       [Technical B2B]
+```
+
+### Character Spectrum
+```
+Serious ←――――――――――――――→ Playful
+[Finance]        [Entertainment]
+```
+
+### Emotion Spectrum
+```
+Reserved ←――――――――――――――→ Expressive
+[Corporate]      [Lifestyle brand]
+```
+
+## Voice Development Process
+
+### Step 1: Define Personality Traits
+Choose 3-5 traits that describe your brand:
+- Confident, not arrogant
+- Friendly, not unprofessional
+- Knowledgeable, not condescending
+- Innovative, not gimmicky
+- Authentic, not casual
+
+### Step 2: Create Voice Chart
+
+| Trait | Description | Do | Don't |
+|-------|-------------|-----|-------|
+| [Trait] | [Meaning] | [Example] | [Example] |
+
+### Step 3: Context Adaptation
+
+| Context | Tone Shift | Example |
+|---------|------------|---------|
+| Social media | More casual | "Hey there!" |
+| Support | More empathetic | "We understand..." |
+| Legal | More formal | "In accordance with..." |
+| Sales | More confident | "You'll see results..." |
+
+## Voice Testing
+
+Ask these questions:
+1. Does this sound like our brand?
+2. Would a competitor say this?
+3. Does it resonate with our audience?
+4. Is it consistent with our values?
+
+## Voice Guide Template
+
+```markdown
+## [Brand] Voice Guide
+
+### We Are
+- [Trait 1]: [Description]
+- [Trait 2]: [Description]
+- [Trait 3]: [Description]
+
+### We Sound Like
+[Example phrases]
+
+### We Don't Sound Like
+[Anti-examples]
+
+### Sample Rewrites
+Before: [Generic copy]
+After: [Branded copy]
+```

package/skills/tier-2/brand/scripts/extract-colors.cjs

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+#!/usr/bin/env node
+/**
+ * extract-colors.cjs
+ *
+ * Extract dominant colors from an image and compare against brand palette.
+ * Uses pure Node.js without external image processing dependencies.
+ *
+ * For full color extraction from images, integrate with ai-multimodal skill
+ * or use ImageMagick via shell commands.
+ *
+ * Usage:
+ *   node extract-colors.cjs <image-path>
+ *   node extract-colors.cjs <image-path> --brand-file <path>
+ *   node extract-colors.cjs --palette  # Show brand palette from guidelines
+ *
+ * Integration:
+ *   For image color analysis, use: ai-multimodal skill or ImageMagick
+ *   magick <image> -colors 10 -depth 8 -format "%c" histogram:info:
+ */
+
+const fs = require("fs");
+const path = require("path");
+
+// Default brand guidelines path
+const DEFAULT_GUIDELINES_PATH = "docs/brand-guidelines.md";
+
+/**
+ * Extract hex colors from markdown content
+ */
+function extractHexColors(text) {
+  const hexPattern = /#[0-9A-Fa-f]{6}\b/g;
+  return [...new Set(text.match(hexPattern) || [])];
+}
+
+/**
+ * Parse brand guidelines for color palette
+ */
+function parseBrandColors(guidelinesPath) {
+  const resolvedPath = path.isAbsolute(guidelinesPath)
+    ? guidelinesPath
+    : path.join(process.cwd(), guidelinesPath);
+
+  if (!fs.existsSync(resolvedPath)) {
+    return null;
+  }
+
+  const content = fs.readFileSync(resolvedPath, "utf-8");
+
+  const palette = {
+    primary: [],
+    secondary: [],
+    neutral: [],
+    semantic: [],
+    all: [],
+  };
+
+  // Extract colors from different sections
+  const sections = [
+    { name: "primary", regex: /### Primary[\s\S]*?(?=###|##|$)/i },
+    { name: "secondary", regex: /### Secondary[\s\S]*?(?=###|##|$)/i },
+    { name: "neutral", regex: /### Neutral[\s\S]*?(?=###|##|$)/i },
+    { name: "semantic", regex: /### Semantic[\s\S]*?(?=###|##|$)/i },
+  ];
+
+  sections.forEach(({ name, regex }) => {
+    const match = content.match(regex);
+    if (match) {
+      const colors = extractHexColors(match[0]);
+      palette[name] = colors;
+      palette.all.push(...colors);
+    }
+  });
+
+  // Dedupe all
+  palette.all = [...new Set(palette.all)];
+
+  return palette;
+}
+
+/**
+ * Convert hex to RGB
+ */
+function hexToRgb(hex) {
+  const result = /^#?([a-f\d]{2})([a-f\d]{2})([a-f\d]{2})$/i.exec(hex);
+  return result
+    ? {
+        r: parseInt(result[1], 16),
+        g: parseInt(result[2], 16),
+        b: parseInt(result[3], 16),
+      }
+    : null;
+}
+
+/**
+ * Convert RGB to hex
+ */
+function rgbToHex(r, g, b) {
+  return (
+    "#" +
+    [r, g, b]
+      .map((x) => {
+        const hex = Math.round(x).toString(16);
+        return hex.length === 1 ? "0" + hex : hex;
+      })
+      .join("")
+      .toUpperCase()
+  );
+}
+
+/**
+ * Calculate color distance (Euclidean in RGB space)
+ */
+function colorDistance(color1, color2) {
+  const rgb1 = typeof color1 === "string" ? hexToRgb(color1) : color1;
+  const rgb2 = typeof color2 === "string" ? hexToRgb(color2) : color2;
+
+  if (!rgb1 || !rgb2) return Infinity;
+
+  return Math.sqrt(
+    Math.pow(rgb1.r - rgb2.r, 2) +
+      Math.pow(rgb1.g - rgb2.g, 2) +
+      Math.pow(rgb1.b - rgb2.b, 2)
+  );
+}
+
+/**
+ * Find nearest brand color
+ */
+function findNearestBrandColor(color, brandColors) {
+  let nearest = null;
+  let minDistance = Infinity;
+
+  brandColors.forEach((brandColor) => {
+    const distance = colorDistance(color, brandColor);
+    if (distance < minDistance) {
+      minDistance = distance;
+      nearest = brandColor;
+    }
+  });
+
+  return { color: nearest, distance: minDistance };
+}
+
+/**
+ * Calculate brand compliance percentage
+ * Distance threshold: 50 (out of max ~441 for RGB)
+ */
+function calculateCompliance(extractedColors, brandColors, threshold = 50) {
+  if (!extractedColors || extractedColors.length === 0) return 100;
+  if (!brandColors || brandColors.length === 0) return 0;
+
+  let matchCount = 0;
+
+  extractedColors.forEach((color) => {
+    const nearest = findNearestBrandColor(color, brandColors);
+    if (nearest.distance <= threshold) {
+      matchCount++;
+    }
+  });
+
+  return Math.round((matchCount / extractedColors.length) * 100);
+}
+
+/**
+ * Generate ImageMagick command for color extraction
+ */
+function generateImageMagickCommand(imagePath, numColors = 10) {
+  return `magick "${imagePath}" -colors ${numColors} -depth 8 -format "%c" histogram:info:`;
+}
+
+/**
+ * Parse ImageMagick histogram output to extract colors
+ */
+function parseImageMagickOutput(output) {
+  const colors = [];
+  const lines = output.trim().split("\n");
+
+  lines.forEach((line) => {
+    // Match pattern like: 12345: (255,128,64) #FF8040 srgb(255,128,64)
+    const hexMatch = line.match(/#([0-9A-Fa-f]{6})/);
+    const countMatch = line.match(/^\s*(\d+):/);
+
+    if (hexMatch) {
+      colors.push({
+        hex: "#" + hexMatch[1].toUpperCase(),
+        count: countMatch ? parseInt(countMatch[1]) : 0,
+      });
+    }
+  });
+
+  // Sort by count (most common first)
+  colors.sort((a, b) => b.count - a.count);
+
+  return colors;
+}
+
+/**
+ * Display brand palette
+ */
+function displayPalette(palette) {
+  console.log("\n" + "=".repeat(50));
+  console.log("BRAND COLOR PALETTE");
+  console.log("=".repeat(50));
+
+  if (palette.primary.length > 0) {
+    console.log("\nPrimary Colors:");
+    palette.primary.forEach((c) => console.log(`  ${c}`));
+  }
+
+  if (palette.secondary.length > 0) {
+    console.log("\nSecondary Colors:");
+    palette.secondary.forEach((c) => console.log(`  ${c}`));
+  }
+
+  if (palette.neutral.length > 0) {
+    console.log("\nNeutral Colors:");
+    palette.neutral.forEach((c) => console.log(`  ${c}`));
+  }
+
+  if (palette.semantic.length > 0) {
+    console.log("\nSemantic Colors:");
+    palette.semantic.forEach((c) => console.log(`  ${c}`));
+  }
+
+  console.log("\n" + "=".repeat(50));
+  console.log(`Total: ${palette.all.length} colors in brand palette`);
+  console.log("=".repeat(50) + "\n");
+}
+
+/**
+ * Main function
+ */
+function main() {
+  const args = process.argv.slice(2);
+  const jsonOutput = args.includes("--json");
+  const showPalette = args.includes("--palette");
+  const brandFileIdx = args.indexOf("--brand-file");
+  const brandFile =
+    brandFileIdx !== -1 ? args[brandFileIdx + 1] : DEFAULT_GUIDELINES_PATH;
+  const brandFileValue = brandFileIdx !== -1 ? args[brandFileIdx + 1] : null;
+  const imagePath = args.find(
+    (a) => !a.startsWith("--") && a !== brandFileValue
+  );
+
+  // Load brand palette
+  const brandPalette = parseBrandColors(brandFile);
+
+  if (!brandPalette) {
+    console.error(`Brand guidelines not found at: ${brandFile}`);
+    console.error(`Create brand guidelines or specify path with --brand-file`);
+    process.exit(1);
+  }
+
+  // Show palette mode
+  if (showPalette || !imagePath) {
+    if (jsonOutput) {
+      console.log(JSON.stringify(brandPalette, null, 2));
+    } else {
+      displayPalette(brandPalette);
+
+      if (!imagePath) {
+        console.log("To extract colors from an image:");
+        console.log("  node extract-colors.cjs <image-path>");
+        console.log("\nOr use ImageMagick directly:");
+        console.log('  magick image.png -colors 10 -depth 8 -format "%c" histogram:info:');
+      }
+    }
+    return;
+  }
+
+  // Resolve image path
+  const resolvedPath = path.isAbsolute(imagePath)
+    ? imagePath
+    : path.join(process.cwd(), imagePath);
+
+  if (!fs.existsSync(resolvedPath)) {
+    console.error(`Image not found: ${resolvedPath}`);
+    process.exit(1);
+  }
+
+  // Generate extraction instructions
+  const result = {
+    image: resolvedPath,
+    brandPalette: brandPalette,
+    extractionCommand: generateImageMagickCommand(resolvedPath),
+    instructions: [
+      "1. Run the ImageMagick command to extract colors:",
+      `   ${generateImageMagickCommand(resolvedPath)}`,
+      "",
+      "2. Or use the ai-multimodal skill:",
+      `   python .claude/skills/ai-multimodal/scripts/gemini_batch_process.py \\`,
+      `     --files "${resolvedPath}" \\`,
+      `     --task analyze \\`,
+      `     --prompt "Extract the 10 most dominant colors as hex values"`,
+      "",
+      "3. Then compare extracted colors against brand palette",
+    ],
+    complianceCheck: {
+      threshold: 50,
+      description:
+        "Colors within distance 50 (RGB space) are considered brand-compliant",
+      brandColors: brandPalette.all,
+    },
+  };
+
+  if (jsonOutput) {
+    console.log(JSON.stringify(result, null, 2));
+  } else {
+    console.log("\n" + "=".repeat(60));
+    console.log("COLOR EXTRACTION HELPER");
+    console.log("=".repeat(60));
+    console.log(`\nImage: ${result.image}`);
+    console.log(`\nBrand Colors: ${brandPalette.all.length} colors loaded`);
+    console.log("\nTo extract colors from this image:\n");
+    result.instructions.forEach((line) => console.log(line));
+    console.log("\n" + "=".repeat(60));
+
+    // Show brand palette for reference
+    console.log("\nBrand Palette Reference:");
+    console.log(`  Primary: ${brandPalette.primary.join(", ") || "none"}`);
+    console.log(`  Secondary: ${brandPalette.secondary.join(", ") || "none"}`);
+    console.log(`  Neutral: ${brandPalette.neutral.join(", ") || "none"}`);
+    console.log("=".repeat(60) + "\n");
+  }
+}
+
+// Export functions for use as module
+module.exports = {
+  parseBrandColors,
+  hexToRgb,
+  rgbToHex,
+  colorDistance,
+  findNearestBrandColor,
+  calculateCompliance,
+  parseImageMagickOutput,
+};
+
+// Run if called directly
+if (require.main === module) {
+  main();
+}