@jaimevalasek/aioson 1.8.0 → 1.9.0

package/template/.aioson/skills/marketing/references/market-intelligence.md

@@ -1,198 +1,198 @@
----
-name: market-intelligence-reference
-description: Competitive intelligence tools and techniques — ad espionage, technology scraping, creative monitoring. Loaded by @copywriter during research phases or when user requests competitive analysis.
----
-
-# Market Intelligence — Tools, Techniques & Workflows
-
-## Philosophy
-
-> "Nothing is created, everything is modeled."
-
-Modeling ≠ plagiarism. Modeling means: take a successful structure, hook, or psychological angle and adapt it to a new expert, product, or niche. Plagiarism means copy-pasting — which fails because it lacks the unique "temperament" of the expert and creates legal risk.
-
-**The 80/20 of market research:** understand what's working NOW so you don't waste money testing what others have already proven fails.
-
----
-
-## Tier 1 — Ad espionage (what competitors are running right now)
-
-### Facebook/Meta Ads Library
-**URL:** `facebook.com/ads/library`
-**What to do:**
-1. Search by keyword related to the niche (e.g., "emagrecer," "marketing digital," "investimento")
-2. Filter by country (Brazil, US, etc.)
-3. Look for ads that have been running for 30+ days — longevity = profitability
-4. Capture: headline, hook, CTA, visual style, landing page URL
-5. Note which ads have multiple variations (lateralização) — this means they're testing and scaling
-
-**What to extract:**
-- The hook (first 3 seconds / first line)
-- The promise structure
-- The emotional angle (fear, aspiration, curiosity, anger)
-- What they're NOT saying (gap = your differentiator)
-
-### Google Ads Transparency Center
-**URL:** `adstransparency.google.com`
-**What to do:**
-1. Search competitor brand names or product names
-2. Find their YouTube ads and search ads
-3. Track view counts over time — if views jump from 50k to 200k in days, it's a winner being scaled
-4. Capture the ad URL and landing page
-
-### DeepTube
-**What it does:** Searches YouTube video transcripts for specific keywords — finds ads that mention certain topics
-**Use case:** Find which experts/brands are advertising about your niche on YouTube
-**How to use:** Search for keywords from your PMS research (problems, solutions, product names)
-
-### Affbank.com
-**What it does:** Free native ads espionage across global networks
-**Use case:** See which offers are scaling on native ad platforms (Taboola, Outbrain)
-**What to look for:** Advertorial-style pages, health/finance offers, long-running ads
-
----
-
-## Tier 2 — Landing page intelligence (what competitors are selling)
-
-### SimilarWeb
-**What it does:** Estimates monthly traffic volume and traffic sources for any domain
-**Use case:** Validate if a competitor's page actually gets traffic (high traffic + long-running ads = confirmed winner)
-**What to extract:**
-- Total monthly visits
-- Traffic sources (paid %, organic %, direct %, social %)
-- Top referring pages
-- Geographic distribution
-
-### SemRush
-**What it does:** Detailed SEO and paid traffic analysis
-**Use case:** Find which keywords competitors rank for, which pages get the most traffic, and where their checkout sends leads
-**What to extract:**
-- Top organic keywords
-- Paid keyword estimates
-- Backlink profile
-- Landing page ranking positions
-
-### BuiltWith
-**What it does:** Identifies which technologies a website uses
-**Use case:** Find which platforms successful pages use (VTurb for video hosting, Hotmart for checkout, ClickMagic for tracking) — this tells you the sophistication of the operation
-**What to look for:**
-- Video hosting (VTurb, Wistia, Vimeo Pro = VSL operation)
-- Tracking (ClickMagic, Voluum, RedTrack = serious paid media)
-- Checkout (Hotmart, Kiwify, Stripe = infoproduct)
-- Analytics (Hyros, Triple Whale = e-commerce/DTC)
-
-### ViewDNS.info
-**What it does:** Reverse IP/DNS lookup
-**Use case:** Find other domains hosted on the same server — often reveals hidden pages, test pages, or other products from the same operation
-**How:** Enter competitor's domain → Reverse IP → See all domains on that IP
-
----
-
-## Tier 3 — Creative intelligence (what hooks are winning)
-
-### CB Snooper
-**What it does:** Monitors best-selling offers on ClickBank
-**Use case:** Identify which niches and offers are scaling right now
-**What to extract:** Offer name, gravity score (higher = more affiliates selling it), sales page URL, VSL structure
-
-### Google Hacking (advanced search operators)
-**Techniques:**
-```
-"competitor CNPJ" site:competitor.com         → Find legal info, disclaimers
-"disclaimer" site:competitor.com               → Find hidden sales pages
-"termos de uso" site:competitor.com            → Find checkout and legal pages
-site:competitor.com inurl:checkout              → Find checkout flows
-site:competitor.com filetype:pdf               → Find downloadable materials
-```
-
-### Transcription Search (YouTube)
-**Method:** Use DeepTube or manually search YouTube with `"exact phrase" + niche keyword`
-**What to find:** Ads that are using specific hooks, mechanisms, or proof points
-**Example:** Search `"metabolic reset" weight loss` to find who's using that specific mechanism angle
-
----
-
-## Tier 4 — Trend and audience intelligence
-
-### Google Trends
-**URL:** `trends.google.com`
-**What to do:**
-1. Search your primary keyword
-2. Check if interest is rising, stable, or declining
-3. Compare related terms to find the "wave" to surf
-4. Check seasonal patterns (weight loss peaks in January, etc.)
-
-**Use case:** If a specific ingredient, method, or topic is trending UP, build your One Belief around it.
-**Example:** "Ozempic" searches exploded in 2023-2024 — weight loss pages that referenced Ozempic alternatives saw higher CTR.
-
-### Amazon Best Sellers + Reviews
-**URL:** `amazon.com/best-sellers-books`
-**What to do:**
-1. Find the top 5 books in your niche
-2. Read 1-star reviews (= problems, objections, unmet expectations)
-3. Read 5-star reviews (= dreams fulfilled, transformation language, emotional outcomes)
-4. Note the book titles — best-selling titles are essentially tested headlines
-
-### Walmart.com Best Sellers
-**Use case:** For health/supplement niches — identify which ingredients the market already trusts
-**What to do:** Search best-selling supplements → identify common ingredients → build your mechanism around ingredients people already believe in
-
----
-
-## Swipe file resources (reference libraries)
-
-### Copy archives
-- **Swiped.co** — Largest repository of sales letters and ads (classic and modern)
-- **Swiper.com.br** — Portuguese translations and organized references of successful copy
-- **Swipfile.com** — Ad archive searchable by category
-- **Hard to Find Ads** — Rare and vintage ad collections
-
-### Knowledge resources
-- **Briankurtz.net** — Blog archive on direct response marketing since 2014
-- **Overdeliverbook.com** — Swipe files from Dan Kennedy, Dick Benson, Gordon Grossman
-- **Bíblia dos Hooks** — 1000+ validated organic hooks (usually shared by specialists like Amanda Khayat)
-
----
-
-## Intelligence workflow for @copywriter
-
-When research is needed, follow this sequence:
-
-```
-Step 1: Check cache
-└─ Does `researchs/{slug}/` have recent intelligence? → Use it
-
-Step 2: PMS Research (audience-first)
-├─ Amazon reviews (top 5 niche books)
-├─ Reddit (2-3 relevant subreddits)
-└─ Google autocomplete (problem + solution queries)
-
-Step 3: Competitive scan (market-first)
-├─ Facebook Ads Library (3-5 top competitors)
-├─ SimilarWeb (validate traffic volume)
-└─ Capture: hooks, promises, CTAs, gaps
-
-Step 4: Trend validation
-├─ Google Trends (is the angle rising?)
-└─ TikTok/YouTube Shorts (viral content angles)
-
-Step 5: Save
-└─ Save to `researchs/{slug}/market-intel-{date}.md`
-```
-
-**Time budget:** 2-3 searches max for @copywriter. If deeper intelligence is needed, hand off to @orache for comprehensive domain research.
-
----
-
-## Modeling checklist
-
-When adapting a competitor's approach:
-
-- [ ] **Structure:** Borrowed the format (5 acts, section order, page flow) → OK
-- [ ] **Hook angle:** Adapted the psychological angle (curiosity, fear, aspiration) → OK
-- [ ] **Exact words:** Copied specific sentences or paragraphs → NOT OK (plagiarism)
-- [ ] **Mechanism name:** Used the same branded term → NOT OK (trademark risk)
-- [ ] **Visual style:** Replicated the exact design → borderline (adapt, don't clone)
-- [ ] **Proof points:** Used their statistics as your own → NOT OK (must have your own data)
-
-**The test:** If you put your modeled page next to the original, would a reader say "this is a copy" or "this is in the same category"? If the former, you went too far.
+---
+name: market-intelligence-reference
+description: Competitive intelligence tools and techniques — ad espionage, technology scraping, creative monitoring. Loaded by @copywriter during research phases or when user requests competitive analysis.
+---
+
+# Market Intelligence — Tools, Techniques & Workflows
+
+## Philosophy
+
+> "Nothing is created, everything is modeled."
+
+Modeling ≠ plagiarism. Modeling means: take a successful structure, hook, or psychological angle and adapt it to a new expert, product, or niche. Plagiarism means copy-pasting — which fails because it lacks the unique "temperament" of the expert and creates legal risk.
+
+**The 80/20 of market research:** understand what's working NOW so you don't waste money testing what others have already proven fails.
+
+---
+
+## Tier 1 — Ad espionage (what competitors are running right now)
+
+### Facebook/Meta Ads Library
+**URL:** `facebook.com/ads/library`
+**What to do:**
+1. Search by keyword related to the niche (e.g., "emagrecer," "marketing digital," "investimento")
+2. Filter by country (Brazil, US, etc.)
+3. Look for ads that have been running for 30+ days — longevity = profitability
+4. Capture: headline, hook, CTA, visual style, landing page URL
+5. Note which ads have multiple variations (lateralização) — this means they're testing and scaling
+
+**What to extract:**
+- The hook (first 3 seconds / first line)
+- The promise structure
+- The emotional angle (fear, aspiration, curiosity, anger)
+- What they're NOT saying (gap = your differentiator)
+
+### Google Ads Transparency Center
+**URL:** `adstransparency.google.com`
+**What to do:**
+1. Search competitor brand names or product names
+2. Find their YouTube ads and search ads
+3. Track view counts over time — if views jump from 50k to 200k in days, it's a winner being scaled
+4. Capture the ad URL and landing page
+
+### DeepTube
+**What it does:** Searches YouTube video transcripts for specific keywords — finds ads that mention certain topics
+**Use case:** Find which experts/brands are advertising about your niche on YouTube
+**How to use:** Search for keywords from your PMS research (problems, solutions, product names)
+
+### Affbank.com
+**What it does:** Free native ads espionage across global networks
+**Use case:** See which offers are scaling on native ad platforms (Taboola, Outbrain)
+**What to look for:** Advertorial-style pages, health/finance offers, long-running ads
+
+---
+
+## Tier 2 — Landing page intelligence (what competitors are selling)
+
+### SimilarWeb
+**What it does:** Estimates monthly traffic volume and traffic sources for any domain
+**Use case:** Validate if a competitor's page actually gets traffic (high traffic + long-running ads = confirmed winner)
+**What to extract:**
+- Total monthly visits
+- Traffic sources (paid %, organic %, direct %, social %)
+- Top referring pages
+- Geographic distribution
+
+### SemRush
+**What it does:** Detailed SEO and paid traffic analysis
+**Use case:** Find which keywords competitors rank for, which pages get the most traffic, and where their checkout sends leads
+**What to extract:**
+- Top organic keywords
+- Paid keyword estimates
+- Backlink profile
+- Landing page ranking positions
+
+### BuiltWith
+**What it does:** Identifies which technologies a website uses
+**Use case:** Find which platforms successful pages use (VTurb for video hosting, Hotmart for checkout, ClickMagic for tracking) — this tells you the sophistication of the operation
+**What to look for:**
+- Video hosting (VTurb, Wistia, Vimeo Pro = VSL operation)
+- Tracking (ClickMagic, Voluum, RedTrack = serious paid media)
+- Checkout (Hotmart, Kiwify, Stripe = infoproduct)
+- Analytics (Hyros, Triple Whale = e-commerce/DTC)
+
+### ViewDNS.info
+**What it does:** Reverse IP/DNS lookup
+**Use case:** Find other domains hosted on the same server — often reveals hidden pages, test pages, or other products from the same operation
+**How:** Enter competitor's domain → Reverse IP → See all domains on that IP
+
+---
+
+## Tier 3 — Creative intelligence (what hooks are winning)
+
+### CB Snooper
+**What it does:** Monitors best-selling offers on ClickBank
+**Use case:** Identify which niches and offers are scaling right now
+**What to extract:** Offer name, gravity score (higher = more affiliates selling it), sales page URL, VSL structure
+
+### Google Hacking (advanced search operators)
+**Techniques:**
+```
+"competitor CNPJ" site:competitor.com         → Find legal info, disclaimers
+"disclaimer" site:competitor.com               → Find hidden sales pages
+"termos de uso" site:competitor.com            → Find checkout and legal pages
+site:competitor.com inurl:checkout              → Find checkout flows
+site:competitor.com filetype:pdf               → Find downloadable materials
+```
+
+### Transcription Search (YouTube)
+**Method:** Use DeepTube or manually search YouTube with `"exact phrase" + niche keyword`
+**What to find:** Ads that are using specific hooks, mechanisms, or proof points
+**Example:** Search `"metabolic reset" weight loss` to find who's using that specific mechanism angle
+
+---
+
+## Tier 4 — Trend and audience intelligence
+
+### Google Trends
+**URL:** `trends.google.com`
+**What to do:**
+1. Search your primary keyword
+2. Check if interest is rising, stable, or declining
+3. Compare related terms to find the "wave" to surf
+4. Check seasonal patterns (weight loss peaks in January, etc.)
+
+**Use case:** If a specific ingredient, method, or topic is trending UP, build your One Belief around it.
+**Example:** "Ozempic" searches exploded in 2023-2024 — weight loss pages that referenced Ozempic alternatives saw higher CTR.
+
+### Amazon Best Sellers + Reviews
+**URL:** `amazon.com/best-sellers-books`
+**What to do:**
+1. Find the top 5 books in your niche
+2. Read 1-star reviews (= problems, objections, unmet expectations)
+3. Read 5-star reviews (= dreams fulfilled, transformation language, emotional outcomes)
+4. Note the book titles — best-selling titles are essentially tested headlines
+
+### Walmart.com Best Sellers
+**Use case:** For health/supplement niches — identify which ingredients the market already trusts
+**What to do:** Search best-selling supplements → identify common ingredients → build your mechanism around ingredients people already believe in
+
+---
+
+## Swipe file resources (reference libraries)
+
+### Copy archives
+- **Swiped.co** — Largest repository of sales letters and ads (classic and modern)
+- **Swiper.com.br** — Portuguese translations and organized references of successful copy
+- **Swipfile.com** — Ad archive searchable by category
+- **Hard to Find Ads** — Rare and vintage ad collections
+
+### Knowledge resources
+- **Briankurtz.net** — Blog archive on direct response marketing since 2014
+- **Overdeliverbook.com** — Swipe files from Dan Kennedy, Dick Benson, Gordon Grossman
+- **Bíblia dos Hooks** — 1000+ validated organic hooks (usually shared by specialists like Amanda Khayat)
+
+---
+
+## Intelligence workflow for @copywriter
+
+When research is needed, follow this sequence:
+
+```
+Step 1: Check cache
+└─ Does `researchs/{slug}/` have recent intelligence? → Use it
+
+Step 2: PMS Research (audience-first)
+├─ Amazon reviews (top 5 niche books)
+├─ Reddit (2-3 relevant subreddits)
+└─ Google autocomplete (problem + solution queries)
+
+Step 3: Competitive scan (market-first)
+├─ Facebook Ads Library (3-5 top competitors)
+├─ SimilarWeb (validate traffic volume)
+└─ Capture: hooks, promises, CTAs, gaps
+
+Step 4: Trend validation
+├─ Google Trends (is the angle rising?)
+└─ TikTok/YouTube Shorts (viral content angles)
+
+Step 5: Save
+└─ Save to `researchs/{slug}/market-intel-{date}.md`
+```
+
+**Time budget:** 2-3 searches max for @copywriter. If deeper intelligence is needed, hand off to @orache for comprehensive domain research.
+
+---
+
+## Modeling checklist
+
+When adapting a competitor's approach:
+
+- [ ] **Structure:** Borrowed the format (5 acts, section order, page flow) → OK
+- [ ] **Hook angle:** Adapted the psychological angle (curiosity, fear, aspiration) → OK
+- [ ] **Exact words:** Copied specific sentences or paragraphs → NOT OK (plagiarism)
+- [ ] **Mechanism name:** Used the same branded term → NOT OK (trademark risk)
+- [ ] **Visual style:** Replicated the exact design → borderline (adapt, don't clone)
+- [ ] **Proof points:** Used their statistics as your own → NOT OK (must have your own data)
+
+**The test:** If you put your modeled page next to the original, would a reader say "this is a copy" or "this is in the same category"? If the former, you went too far.