@jaimevalasek/aioson 1.8.0 → 1.9.0

package/template/.aioson/skills/design/warm-craft-ui/references/websites.md

@@ -1,289 +1,289 @@
-# Website Layouts — Warm Craft UI
-
-Composition guides for landing pages, product pages, and institutional websites. Uses tokens from `design-tokens.md` and components from `components.md`.
-
----
-
-## General Website Rules
-
-1. **Hero is the first impression.** It must feel crafted, not templated. Never a centered headline + two buttons + stock image.
-2. **Editorial pacing.** Alternate between high-impact sections and breathing room. Never repeat the same card grid four times.
-3. **Serif drives the narrative.** Headlines, pull quotes, and hero text use `var(--font-display)`. This is what makes it feel warm, not the colors.
-4. **Warm backgrounds, not white.** Use `var(--bg-void)` for section alternation, never pure white sections.
-5. **One accent, used sparingly.** Terracotta for CTAs and key highlights only. Never accent borders, accent backgrounds on sections, or accent everything.
-6. **Illustrations over icons.** Where possible, use warm, hand-drawn-style illustrations. Cold geometric SVG icons are for apps, not marketing pages.
-7. **Real copy only.** No Lorem ipsum. Write real headlines, descriptions, and CTAs that sound like a human wrote them.
-
----
-
-## Hero Patterns
-
-### Pattern A: Split Hero
-
-```
-+---------------------------+---------------------------+
-|                           |                           |
-|  OVERLINE                 |  PRODUCT SHOT or          |
-|  (text-sm, accent,       |  ILLUSTRATION             |
-|   tracking-wide)          |  (warm tones, soft        |
-|                           |   shadow, slight tilt)    |
-|  HEADLINE                 |                           |
-|  (font-display, text-5xl, |                           |
-|   weight-bold, heading)   |                           |
-|                           |                           |
-|  SUBTITLE                 |                           |
-|  (text-lg, secondary,    |                           |
-|   max-width 480px)        |                           |
-|                           |                           |
-|  [CTA Primary] [CTA Sec] |                           |
-|                           |                           |
-+---------------------------+---------------------------+
-```
-
-Use when: product has a strong visual to show. Most common warm hero.
-
-### Pattern B: Editorial Hero
-
-```
-+-----------------------------------------------------------+
-|  centered, max-width: 720px                                |
-|                                                            |
-|  OVERLINE (accent badge or small label)                    |
-|                                                            |
-|  HEADLINE                                                  |
-|  (font-display, text-5xl, weight-bold, text-align: center)|
-|  letter-spacing: var(--tracking-tight)                     |
-|                                                            |
-|  SUBTITLE                                                  |
-|  (text-xl, secondary, text-align: center, max-width 560px)|
-|                                                            |
-|  [CTA Primary]                                             |
-|                                                            |
-|  SOCIAL PROOF LINE                                         |
-|  (avatar cluster + "Trusted by 2,000+ teams")             |
-|                                                            |
-+-----------------------------------------------------------+
-```
-
-Use when: message is the product. No visual needed above the fold.
-
-### Pattern C: Immersive Hero
-
-```
-+-----------------------------------------------------------+
-|  full-width background: warm gradient or warm photography  |
-|  (subtle warm overlay if image is cold)                    |
-|                                                            |
-|  centered content, max-width: 640px                        |
-|                                                            |
-|  HEADLINE (white or light text if on dark background)      |
-|  SUBTITLE                                                  |
-|  [CTA on warm background]                                  |
-|                                                            |
-+-----------------------------------------------------------+
-```
-
-Use when: brand-heavy, emotional product, premium feel.
-
----
-
-## Section Patterns
-
-### Feature Grid
-
-```
-SECTION HEADER
-  overline: var(--text-sm), var(--accent), var(--tracking-wider), uppercase
-  title: var(--font-display), var(--text-3xl), var(--weight-bold)
-  subtitle: var(--text-lg), var(--text-secondary), max-width 600px
-  text-align: center or left
-  margin-bottom: var(--space-12)
-
-GRID
-  display: grid
-  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr))
-  gap: var(--space-6)
-  uses: Feature Card component
-```
-
-Rules:
-- Max 6 features in a grid. If more, group into categories.
-- Each feature card should have a warm icon area (not just an icon floating in space).
-
-### Alternating Feature Sections
-
-```
-SECTION 1 (image left, text right)
-+---------------------------+---------------------------+
-|  [Product screenshot      |  OVERLINE                 |
-|   or illustration,       |  TITLE (serif, 2xl)       |
-|   rounded-2xl,           |  DESCRIPTION              |
-|   warm shadow]            |  BULLET POINTS            |
-|                           |  [CTA link →]             |
-+---------------------------+---------------------------+
-
-SECTION 2 (text left, image right)
-+---------------------------+---------------------------+
-|  OVERLINE                 |  [Product screenshot      |
-|  TITLE                    |   different angle]        |
-|  DESCRIPTION              |                           |
-+---------------------------+---------------------------+
-```
-
-Rules:
-- Always alternate sides.
-- Images should be real product screenshots with warm treatment (rounded corners, soft shadow, slight warm tint).
-- Vertical padding between sections: `var(--space-20)` or `var(--space-24)`.
-
-### Testimonials
-
-```
-Option A — Pull Quote:
-  font: var(--font-display), var(--text-2xl), italic
-  color: var(--text-heading)
-  max-width: 640px
-  text-align: center
-  warm accent bar on left or oversized opening quote mark
-
-  attribution:
-    avatar (48px) + name + title + company
-    font: var(--font-body), var(--text-sm)
-    margin-top: var(--space-6)
-
-Option B — Card Grid:
-  3 columns of testimonial cards
-  Each: quote + avatar + name + role
-  background: var(--bg-surface)
-  border: 1px solid var(--border-subtle)
-  border-radius: var(--radius-2xl)
-  padding: var(--space-6)
-```
-
-Rules:
-- Pull quote is preferred for warm aesthetic. Card grid is acceptable for volume.
-- Never more than one testimonial section per page.
-
-### Social Proof Strip
-
-```
-horizontal row of logos or metrics
-  "Trusted by teams at [Logo] [Logo] [Logo] [Logo]"
-  logos: grayscale, opacity 0.5, warm-tinted
-  hover: opacity 1
-
-  or metrics:
-  "10K+ users | 4.9/5 rating | 50+ countries"
-  font: var(--font-body), var(--text-lg), var(--weight-semibold)
-```
-
-### Pricing Section
-
-```
-SECTION HEADER (centered)
-  title: "Simple, transparent pricing"
-  subtitle: "No hidden fees. Cancel anytime."
-
-PRICING CARDS (2-3 columns, centered)
-  each card:
-    background: var(--bg-surface)
-    border: 1px solid var(--border-subtle)
-    border-radius: var(--radius-2xl)
-    padding: var(--space-8)
-
-    plan name: var(--text-lg), var(--weight-semibold)
-    price: var(--font-display), var(--text-4xl), var(--weight-bold)
-    per period: var(--text-sm), var(--text-secondary)
-    feature list: checkmarks with var(--semantic-green)
-    CTA: Primary or Secondary Button (full width)
-
-  recommended card:
-    border: 2px solid var(--accent)
-    shadow: var(--shadow-lg)
-    "Most Popular" badge above card
-```
-
-### CTA Section (before footer)
-
-```
-background: var(--bg-void)
-border-radius: var(--radius-3xl)
-padding: var(--space-16) var(--space-8)
-text-align: center
-margin: var(--space-16) auto
-max-width: var(--content-lg)
-
-title: var(--font-display), var(--text-3xl), var(--weight-bold)
-subtitle: var(--text-lg), var(--text-secondary)
-[CTA Primary — Large variant] + [CTA Secondary]
-```
-
----
-
-## Footer
-
-```
-background: var(--bg-void)
-border-top: 1px solid var(--border-subtle)
-padding: var(--space-16) var(--space-8) var(--space-8)
-
-LAYOUT (4 columns on desktop, stacked on mobile)
-  Column 1: Logo + tagline + social icons
-  Columns 2-4: Link groups (Product, Company, Resources)
-
-  link group title:
-    font: var(--font-body), var(--text-sm), var(--weight-semibold)
-    color: var(--text-heading)
-    margin-bottom: var(--space-4)
-
-  links:
-    font: var(--text-sm), var(--text-secondary)
-    hover: var(--text-heading)
-    line-height: 2
-
-BOTTOM BAR
-  border-top: 1px solid var(--border-subtle)
-  margin-top: var(--space-8)
-  padding-top: var(--space-6)
-  display: flex; justify-content: space-between
-  copyright: var(--text-xs), var(--text-muted)
-  legal links: var(--text-xs), var(--text-secondary)
-```
-
----
-
-## Navigation (Websites)
-
-```
-STICKY HEADER
-  height: 72px
-  background: rgba(253, 252, 250, 0.85)  /* bg-base with blur */
-  backdrop-filter: blur(12px)
-  border-bottom: 1px solid var(--border-subtle)
-  position: sticky; top: 0
-  z-index: var(--z-sticky)
-
-  logo (left): max-height 32px
-  nav links (center): var(--text-sm), var(--weight-medium), var(--text-secondary)
-    hover: var(--text-heading)
-    active: var(--text-heading) + subtle underline
-  CTA (right): Primary Button (compact variant)
-
-MOBILE (< 768px)
-  hamburger icon → slide-in drawer from right
-  full-height, var(--bg-surface)
-  nav items stacked vertically
-  CTA at bottom of drawer
-```
-
----
-
-## Anti-Patterns (Never Do This)
-
-1. **Generic hero:** Centered headline, two buttons, abstract gradient background. This is every AI-generated landing page.
-2. **Icon grid features:** 6 features as icon + title + one-line description in a 3x2 grid. Lazy and undifferentiated.
-3. **Blue accent on warm page:** Blue CTAs or links break the warm system. Use terracotta or sage.
-4. **Stock photography without warm treatment:** Raw stock photos feel cold. Apply rounded corners, soft shadow, warm tint overlay if needed.
-5. **Testimonials as afterthought:** Generic quote in a gray box at the bottom. Either make it editorial (serif, large) or skip it.
-6. **Dense footer:** Footer should breathe like the rest of the page. Generous padding, warm background.
-7. **Multiple CTAs competing:** One primary CTA per viewport. Secondary CTAs use Ghost or Secondary button style.
-8. **Repeating the same layout:** If sections 2, 3, and 4 all use the same card grid, the page feels generated. Vary the composition.
+# Website Layouts — Warm Craft UI
+
+Composition guides for landing pages, product pages, and institutional websites. Uses tokens from `design-tokens.md` and components from `components.md`.
+
+---
+
+## General Website Rules
+
+1. **Hero is the first impression.** It must feel crafted, not templated. Never a centered headline + two buttons + stock image.
+2. **Editorial pacing.** Alternate between high-impact sections and breathing room. Never repeat the same card grid four times.
+3. **Serif drives the narrative.** Headlines, pull quotes, and hero text use `var(--font-display)`. This is what makes it feel warm, not the colors.
+4. **Warm backgrounds, not white.** Use `var(--bg-void)` for section alternation, never pure white sections.
+5. **One accent, used sparingly.** Terracotta for CTAs and key highlights only. Never accent borders, accent backgrounds on sections, or accent everything.
+6. **Illustrations over icons.** Where possible, use warm, hand-drawn-style illustrations. Cold geometric SVG icons are for apps, not marketing pages.
+7. **Real copy only.** No Lorem ipsum. Write real headlines, descriptions, and CTAs that sound like a human wrote them.
+
+---
+
+## Hero Patterns
+
+### Pattern A: Split Hero
+
+```
++---------------------------+---------------------------+
+|                           |                           |
+|  OVERLINE                 |  PRODUCT SHOT or          |
+|  (text-sm, accent,       |  ILLUSTRATION             |
+|   tracking-wide)          |  (warm tones, soft        |
+|                           |   shadow, slight tilt)    |
+|  HEADLINE                 |                           |
+|  (font-display, text-5xl, |                           |
+|   weight-bold, heading)   |                           |
+|                           |                           |
+|  SUBTITLE                 |                           |
+|  (text-lg, secondary,    |                           |
+|   max-width 480px)        |                           |
+|                           |                           |
+|  [CTA Primary] [CTA Sec] |                           |
+|                           |                           |
++---------------------------+---------------------------+
+```
+
+Use when: product has a strong visual to show. Most common warm hero.
+
+### Pattern B: Editorial Hero
+
+```
++-----------------------------------------------------------+
+|  centered, max-width: 720px                                |
+|                                                            |
+|  OVERLINE (accent badge or small label)                    |
+|                                                            |
+|  HEADLINE                                                  |
+|  (font-display, text-5xl, weight-bold, text-align: center)|
+|  letter-spacing: var(--tracking-tight)                     |
+|                                                            |
+|  SUBTITLE                                                  |
+|  (text-xl, secondary, text-align: center, max-width 560px)|
+|                                                            |
+|  [CTA Primary]                                             |
+|                                                            |
+|  SOCIAL PROOF LINE                                         |
+|  (avatar cluster + "Trusted by 2,000+ teams")             |
+|                                                            |
++-----------------------------------------------------------+
+```
+
+Use when: message is the product. No visual needed above the fold.
+
+### Pattern C: Immersive Hero
+
+```
++-----------------------------------------------------------+
+|  full-width background: warm gradient or warm photography  |
+|  (subtle warm overlay if image is cold)                    |
+|                                                            |
+|  centered content, max-width: 640px                        |
+|                                                            |
+|  HEADLINE (white or light text if on dark background)      |
+|  SUBTITLE                                                  |
+|  [CTA on warm background]                                  |
+|                                                            |
++-----------------------------------------------------------+
+```
+
+Use when: brand-heavy, emotional product, premium feel.
+
+---
+
+## Section Patterns
+
+### Feature Grid
+
+```
+SECTION HEADER
+  overline: var(--text-sm), var(--accent), var(--tracking-wider), uppercase
+  title: var(--font-display), var(--text-3xl), var(--weight-bold)
+  subtitle: var(--text-lg), var(--text-secondary), max-width 600px
+  text-align: center or left
+  margin-bottom: var(--space-12)
+
+GRID
+  display: grid
+  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr))
+  gap: var(--space-6)
+  uses: Feature Card component
+```
+
+Rules:
+- Max 6 features in a grid. If more, group into categories.
+- Each feature card should have a warm icon area (not just an icon floating in space).
+
+### Alternating Feature Sections
+
+```
+SECTION 1 (image left, text right)
++---------------------------+---------------------------+
+|  [Product screenshot      |  OVERLINE                 |
+|   or illustration,       |  TITLE (serif, 2xl)       |
+|   rounded-2xl,           |  DESCRIPTION              |
+|   warm shadow]            |  BULLET POINTS            |
+|                           |  [CTA link →]             |
++---------------------------+---------------------------+
+
+SECTION 2 (text left, image right)
++---------------------------+---------------------------+
+|  OVERLINE                 |  [Product screenshot      |
+|  TITLE                    |   different angle]        |
+|  DESCRIPTION              |                           |
++---------------------------+---------------------------+
+```
+
+Rules:
+- Always alternate sides.
+- Images should be real product screenshots with warm treatment (rounded corners, soft shadow, slight warm tint).
+- Vertical padding between sections: `var(--space-20)` or `var(--space-24)`.
+
+### Testimonials
+
+```
+Option A — Pull Quote:
+  font: var(--font-display), var(--text-2xl), italic
+  color: var(--text-heading)
+  max-width: 640px
+  text-align: center
+  warm accent bar on left or oversized opening quote mark
+
+  attribution:
+    avatar (48px) + name + title + company
+    font: var(--font-body), var(--text-sm)
+    margin-top: var(--space-6)
+
+Option B — Card Grid:
+  3 columns of testimonial cards
+  Each: quote + avatar + name + role
+  background: var(--bg-surface)
+  border: 1px solid var(--border-subtle)
+  border-radius: var(--radius-2xl)
+  padding: var(--space-6)
+```
+
+Rules:
+- Pull quote is preferred for warm aesthetic. Card grid is acceptable for volume.
+- Never more than one testimonial section per page.
+
+### Social Proof Strip
+
+```
+horizontal row of logos or metrics
+  "Trusted by teams at [Logo] [Logo] [Logo] [Logo]"
+  logos: grayscale, opacity 0.5, warm-tinted
+  hover: opacity 1
+
+  or metrics:
+  "10K+ users | 4.9/5 rating | 50+ countries"
+  font: var(--font-body), var(--text-lg), var(--weight-semibold)
+```
+
+### Pricing Section
+
+```
+SECTION HEADER (centered)
+  title: "Simple, transparent pricing"
+  subtitle: "No hidden fees. Cancel anytime."
+
+PRICING CARDS (2-3 columns, centered)
+  each card:
+    background: var(--bg-surface)
+    border: 1px solid var(--border-subtle)
+    border-radius: var(--radius-2xl)
+    padding: var(--space-8)
+
+    plan name: var(--text-lg), var(--weight-semibold)
+    price: var(--font-display), var(--text-4xl), var(--weight-bold)
+    per period: var(--text-sm), var(--text-secondary)
+    feature list: checkmarks with var(--semantic-green)
+    CTA: Primary or Secondary Button (full width)
+
+  recommended card:
+    border: 2px solid var(--accent)
+    shadow: var(--shadow-lg)
+    "Most Popular" badge above card
+```
+
+### CTA Section (before footer)
+
+```
+background: var(--bg-void)
+border-radius: var(--radius-3xl)
+padding: var(--space-16) var(--space-8)
+text-align: center
+margin: var(--space-16) auto
+max-width: var(--content-lg)
+
+title: var(--font-display), var(--text-3xl), var(--weight-bold)
+subtitle: var(--text-lg), var(--text-secondary)
+[CTA Primary — Large variant] + [CTA Secondary]
+```
+
+---
+
+## Footer
+
+```
+background: var(--bg-void)
+border-top: 1px solid var(--border-subtle)
+padding: var(--space-16) var(--space-8) var(--space-8)
+
+LAYOUT (4 columns on desktop, stacked on mobile)
+  Column 1: Logo + tagline + social icons
+  Columns 2-4: Link groups (Product, Company, Resources)
+
+  link group title:
+    font: var(--font-body), var(--text-sm), var(--weight-semibold)
+    color: var(--text-heading)
+    margin-bottom: var(--space-4)
+
+  links:
+    font: var(--text-sm), var(--text-secondary)
+    hover: var(--text-heading)
+    line-height: 2
+
+BOTTOM BAR
+  border-top: 1px solid var(--border-subtle)
+  margin-top: var(--space-8)
+  padding-top: var(--space-6)
+  display: flex; justify-content: space-between
+  copyright: var(--text-xs), var(--text-muted)
+  legal links: var(--text-xs), var(--text-secondary)
+```
+
+---
+
+## Navigation (Websites)
+
+```
+STICKY HEADER
+  height: 72px
+  background: rgba(253, 252, 250, 0.85)  /* bg-base with blur */
+  backdrop-filter: blur(12px)
+  border-bottom: 1px solid var(--border-subtle)
+  position: sticky; top: 0
+  z-index: var(--z-sticky)
+
+  logo (left): max-height 32px
+  nav links (center): var(--text-sm), var(--weight-medium), var(--text-secondary)
+    hover: var(--text-heading)
+    active: var(--text-heading) + subtle underline
+  CTA (right): Primary Button (compact variant)
+
+MOBILE (< 768px)
+  hamburger icon → slide-in drawer from right
+  full-height, var(--bg-surface)
+  nav items stacked vertically
+  CTA at bottom of drawer
+```
+
+---
+
+## Anti-Patterns (Never Do This)
+
+1. **Generic hero:** Centered headline, two buttons, abstract gradient background. This is every AI-generated landing page.
+2. **Icon grid features:** 6 features as icon + title + one-line description in a 3x2 grid. Lazy and undifferentiated.
+3. **Blue accent on warm page:** Blue CTAs or links break the warm system. Use terracotta or sage.
+4. **Stock photography without warm treatment:** Raw stock photos feel cold. Apply rounded corners, soft shadow, warm tint overlay if needed.
+5. **Testimonials as afterthought:** Generic quote in a gray box at the bottom. Either make it editorial (serif, large) or skip it.
+6. **Dense footer:** Footer should breathe like the rest of the page. Generous padding, warm background.
+7. **Multiple CTAs competing:** One primary CTA per viewport. Secondary CTAs use Ghost or Secondary button style.
+8. **Repeating the same layout:** If sections 2, 3, and 4 all use the same card grid, the page feels generated. Vary the composition.