@jaimevalasek/aioson 1.8.0 → 1.9.0

package/template/.aioson/genomes/copywriting-brunson/manifest.json

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+{
+  "genome": "copywriting-brunson",
+  "domain": "Direct response copywriting (Brunson method)",
+  "type": "function",
+  "version": 2,
+  "format": "genome-v4-modular",
+  "track": "4.2",
+  "language": "en",
+  "depth": "deep",
+  "evidence_mode": "evidenced",
+  "generated": "2026-05-07",
+  "last_updated": "2026-05-08",
+  "fidelity_score": 0.75,
+  "confidence": "high",
+  "advisor_ready": false,
+  "method_author": "Russell Brunson",
+  "method_source_text": "Expert Secrets (2017) / DotCom Secrets (2015) / Traffic Secrets (2020)",
+  "fidelity_history": [
+    { "date": "2026-05-07", "score": 0.75, "phase": "initial creation from Litecopy file + secondary references" },
+    {
+      "date": "2026-05-08",
+      "score": 0.75,
+      "phase": "Track 4.2 modular migration — content decomposed into references; no new evidence",
+      "source_added": null,
+      "source_provenance": "structural — synthesized references from existing single-file material",
+      "references_modified": [],
+      "references_added": [
+        "methodology",
+        "decision-weights",
+        "meta-axioms",
+        "frameworks/origin-story",
+        "frameworks/perfect-webinar-script",
+        "frameworks/who-what-why-how",
+        "frameworks/value-stack",
+        "frameworks/6-part-structure",
+        "frameworks/persuasive-storytelling-5-structures",
+        "evidence-and-attribution",
+        "application-notes"
+      ],
+      "delta_score": "0.00",
+      "notes": "Operational improvement — folder format with 11 references. Function genome, advisor_ready: false (Brunson is alive but not authorized; no transcripts ingested). Fidelity preserved at 0.75; ingestion of Expert Secrets full text + Brunson webinar transcripts would push above 0.75 in future."
+    }
+  ],
+  "source_files": [
+    "plans/litecopy/Litecopy-10-Russell Brunson.txt"
+  ],
+  "references": [
+    {
+      "id": "methodology",
+      "file": "references/methodology.md",
+      "when": "Need overall Brunson method shape (storytelling + mental funnel + value stack + community)",
+      "load_priority": "high"
+    },
+    {
+      "id": "decision-weights",
+      "file": "references/decision-weights.md",
+      "when": "Resolving copy trade-offs against Brunson dogma",
+      "load_priority": "high"
+    },
+    {
+      "id": "meta-axioms",
+      "file": "references/meta-axioms.md",
+      "when": "Need foundational mechanical rules of the Brunson framework",
+      "load_priority": "medium"
+    },
+    {
+      "id": "frameworks-origin-story",
+      "file": "references/frameworks/origin-story.md",
+      "when": "Writing founder/brand origin story with 6 essential components",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-perfect-webinar",
+      "file": "references/frameworks/perfect-webinar-script.md",
+      "when": "Webinar pitch or long-form sales letter using 7-phase structure",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-who-what-why-how",
+      "file": "references/frameworks/who-what-why-how.md",
+      "when": "Structuring offer presentation; clarifying positioning",
+      "load_priority": "medium"
+    },
+    {
+      "id": "frameworks-value-stack",
+      "file": "references/frameworks/value-stack.md",
+      "when": "Building irresistible offer with stacked bonuses",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-6-part-structure",
+      "file": "references/frameworks/6-part-structure.md",
+      "when": "Long-form sales letter with proportional section budget",
+      "load_priority": "medium"
+    },
+    {
+      "id": "frameworks-persuasive-storytelling",
+      "file": "references/frameworks/persuasive-storytelling-5-structures.md",
+      "when": "Choosing story type per copy goal",
+      "load_priority": "medium"
+    },
+    {
+      "id": "evidence-and-attribution",
+      "file": "references/evidence-and-attribution.md",
+      "when": "Citing Brunson; Expert/DotCom/Traffic Secrets; ClickFunnels lineage",
+      "load_priority": "low"
+    },
+    {
+      "id": "application-notes",
+      "file": "references/application-notes.md",
+      "when": "Pairing Brunson with Schwartz/Kennedy; modern adaptation",
+      "load_priority": "medium"
+    }
+  ],
+  "dependencies": {
+    "skills": [],
+    "genomes": []
+  },
+  "relations": [
+    { "genome": "copywriting-schwartz", "type": "complementa" },
+    { "genome": "copywriting-halbert", "type": "complementa" },
+    { "genome": "copywriting-kennedy", "type": "complementa" },
+    { "genome": "copywriting-georgi", "type": "contradiz" }
+  ],
+  "tags": [
+    "copywriting",
+    "direct-response",
+    "storytelling",
+    "funnels",
+    "clickfunnels",
+    "origin-story",
+    "perfect-webinar",
+    "value-stack",
+    "brunson",
+    "track-4.2-modular"
+  ],
+  "compatible_with": [
+    "@copywriter",
+    "squad:vendas",
+    "squad:course-launch",
+    "squad:funnel-architect"
+  ],
+  "best_for": [
+    "info-products",
+    "course-launches",
+    "coaching-mentorships",
+    "paid-communities",
+    "transformation-programs",
+    "perfect-webinar-funnels"
+  ],
+  "use_as": "funnel-launch-specialist-pair-with-kennedy-and-schwartz"
+}

package/template/.aioson/genomes/copywriting-brunson/references/application-notes.md

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+---
+genome: copywriting-brunson
+reference: application-notes
+load_priority: medium
+---
+
+# Application Notes — Brunson Method
+
+## Best applied to
+
+- **Courses / info-products** — Brunson's home turf
+- **Coaching / mentorships** — high-touch, high-ticket
+- **Paid communities** — Brunson essentially invented the modern paid community model
+- **Transformation programs** — health, wealth, relationships, identity-shift offers
+- **High-ticket B2C** — webinar funnels, Perfect Webinar pitch structure
+
+## Tone
+
+- **B2C aspirational** — emphasizes transformation, belonging, possibility
+- **Health / wealth / relationship niches** — these niches map cleanly to Brunson's emotional register
+- **Audiences seeking belonging** — community / movement positioning is core to the method
+
+## When the Brunson method does NOT apply
+
+- **Serious B2B enterprise** — too aspirational/tribal a register
+- **Public sector** — formal/conservative tone misalignment
+- **Formal legal / regulatory** — bold transformation claims may violate compliance
+- **Minimalist luxury goods** — Brunson's storytelling volume contradicts luxury restraint
+
+## Combination rules
+
+### Brunson + Kennedy = direct mentor lineage
+
+Russell Brunson was directly mentored by Dan Kennedy. The combination is **canonical** for course launches. Mapping:
+
+| Brunson element | Kennedy reinforcement |
+|-----------------|----------------------|
+| Perfect Webinar | Kennedy's Ultimate Sales Letter structure |
+| Value Stack | Kennedy's stacked offer with bonuses |
+| Origin Story | Kennedy's write-backwards from customer |
+| Real Scarcity | Kennedy's "real reason to act now" |
+
+Apply Brunson's storytelling architecture inside Kennedy's 10-rules audit. The combination is **theoretically deepest** for high-ticket info-product launches.
+
+### Brunson + Schwartz = foundational + execution
+
+Schwartz's awareness diagnosis tells you **WHO** is reading and **WHERE** they are. Brunson's structure tells you HOW to take them through the conversion.
+
+For high-stakes launches, Schwartz audience diagnosis BEFORE writing → then Brunson 6-part or Perfect Webinar structure for execution.
+
+### Brunson + Halbert = funnel architecture meets long-form mastery
+
+Halbert's long-form sales letter discipline can be embedded inside Brunson's Perfect Webinar phase 5 (Offer). The webinar opens, breaks beliefs, presents solution → then the offer phase USES Halbert's 10-step long-form structure.
+
+This combination produces VERY long sales copy (10,000+ words / 60+ minute webinars) that converts at premium price points.
+
+### Brunson + Georgi = ❌ contradiction
+
+Brunson and Georgi have **conflicting registers**:
+- **Brunson:** excited, aspirational, tribal, story-driven
+- **Georgi:** sober, rational, data-driven, mechanism-focused
+
+These don't combine cleanly in the same piece. If using both in a campaign, separate by piece (e.g., Brunson for the webinar, Georgi for the post-webinar email follow-up to skeptical leads).
+
+This conflict is documented in `relations: { contradiz }` in manifest.json.
+
+### Brunson + BR personas = ❌ register mismatch
+
+Avoid mixing Brunson with:
+- **Ladeira** (BR mainstream lightcopy) — the registers are very different (Light Copy 3-Cs lean vs. Brunson's storytelling volume)
+- **Ícaro de Carvalho** (BR autoral confessional) — autoral polarization vs. Brunson's tribal aspiration
+- **Diogo Gomes** (BR periferia) — different cultural register
+
+For BR markets, use BR personas. For US/EN aspirational direct response, Brunson dominates.
+
+## Awareness × Audience match
+
+Brunson excels at:
+- **Levels 2-4** (Problem Aware → Product Aware) — his Perfect Webinar structure assumes the audience has acknowledged a problem
+- **Level 1 (Unaware)** — the bold transformation tone may scare prospects who haven't yet acknowledged a problem; soften the opening
+- **Level 5 (Most Aware)** — overkill for Brunson's structure; use shorter direct offer instead
+
+For Stage 4-5 mature/saturated markets, Brunson's mechanism integration in Phase 3 (New Path) is critical — without it, the "new path" sounds like every other path.
+
+## Modern application
+
+Brunson's principles transfer directly to digital:
+
+| Brunson original | Modern equivalent |
+|------------------|-------------------|
+| Webinar | Live or recorded VSL, stream, masterclass |
+| Origin Story | Founder content (TikTok, Instagram, YouTube) |
+| Funnel | Sales sequence (any length / channel) |
+| Value Stack | Course tier offers, mastermind tiers |
+| Perfect Webinar | VSL script, sales page, email sequence |
+| Community | Discord, Slack, Telegram, paid Circle |
+
+The format changes; the discipline doesn't. **In 2026, Brunson's method is still dominant** for course launches, despite many "Brunson is over" predictions.
+
+## Why this genome doesn't have advisor mode
+
+Brunson is alive and operating ClickFunnels in 2026. We don't have authorization to embody his voice in advisor mode. His coaching is paid and gated through ClickFunnels / Funnel Hacking Live events. To consult Brunson, the user should:
+- Read his books directly (Expert Secrets, DotCom Secrets, Traffic Secrets)
+- Subscribe to ClickFunnels (free trial available)
+- Attend Funnel Hacking Live (annual event)
+
+Use this genome's frameworks as method reference for copy production.
+
+## Use as funnel/launch specialist + paired foundational
+
+> Brunson is the modern launch architect. Pair with Kennedy (direct mentor) for direct response discipline; pair with Schwartz for foundational diagnosis.
+
+Brunson + Kennedy + Schwartz is the canonical US course launch stack. Most modern info-product launches in 2026 use this trinity, even when not explicitly cited.

package/template/.aioson/genomes/copywriting-brunson/references/decision-weights.md

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+---
+genome: copywriting-brunson
+reference: decision-weights
+load_priority: high
+---
+
+# Decision Weights — Brunson Method
+
+> **Track 4.1 partial** — method trade-offs for the Brunson framework. These describe how the methodology resolves conflicts when applying copy decisions.
+
+| Trade-off | Weight | When activated |
+|-----------|--------|----------------|
+| Storytelling vs. Data | 75 / 25 | Choosing between narrative arc and statistical proof — Brunson dogma is "epiphanies come from stories" |
+| Community/Movement vs. Individual benefit | 70 / 30 | Framing the offer — emphasize tribal belonging over solo transformation |
+| Vulnerability vs. Authority | 60 / 40 | Origin story tone — calculated vulnerability beats credentials |
+| Aspirational vs. Realistic | 70 / 30 | Promise framing — sells transformation more than features |
+| Belief-Breaking vs. Education | 75 / 25 | Section weight — 25% of copy dedicated to dismantling 3 limiting beliefs |
+| Value Stack vs. Lean Pricing | 85 / 15 | Offer construction — always stack; the sum must visibly crush the price |
+| Real Scarcity vs. No Urgency | 70 / 30 | CTA design — urgency yes, but only if the limit is real |
+| Tribal vs. Universal | 65 / 35 | Audience framing — "join the movement" beats "anyone can do this" |
+
+## How to apply
+
+Highest-weighted trade-offs are framework dogma:
+- **Value Stack 85/15** — always stack; never lean
+- **Storytelling 75/25** — story over data, almost always
+- **Belief-Breaking 75/25** — 25% of copy real estate goes to dismantling beliefs (not education)
+
+Closest call: **Vulnerability vs. Authority 60/40**. Brunson favors vulnerability but the 40% authority is real — calculated vulnerability without earned authority feels performative.
+
+## Notes
+
+These weights are derived from Brunson's explicit prescriptions across "Expert Secrets", "DotCom Secrets", "Traffic Secrets", and the Perfect Webinar / Origin Story methodologies.

package/template/.aioson/genomes/copywriting-brunson/references/evidence-and-attribution.md

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+---
+genome: copywriting-brunson
+reference: evidence-and-attribution
+load_priority: low
+---
+
+# Evidence and Attribution — Brunson Method
+
+## Source theory
+
+**Russell Brunson** is the founder of **ClickFunnels** and author of:
+- **DotCom Secrets** (2015) — funnel architecture
+- **Expert Secrets** (2017) — Origin Story, mass movement building, perfect webinar
+- **Traffic Secrets** (2020) — channel strategy
+
+The frameworks documented in this genome are distilled from these books and validated across thousands of funnels published on the ClickFunnels platform.
+
+## Brunson the man (biographical context)
+
+- **Background:** failed in network marketing for 5 years before ClickFunnels success
+- **ClickFunnels founding:** 2014, with Todd Dickerson
+- **Mentor lineage:** Dan Kennedy (direct response), Tony Robbins (mass-market influence), various coaches across his career
+- **Brand:** "the king of funnels" / "the biggest funnel hacker"
+- **ClickFunnels scale:** over 200k+ users at peak, billions in tracked revenue across user funnels
+
+His method is **operationally validated** across the ClickFunnels platform — every framework in this genome has been deployed in tens of thousands of real funnels with measurable conversion results.
+
+## Lineage — Brunson built on Kennedy, taught the next generation
+
+| Figure | Influence |
+|--------|-----------|
+| **Dan Kennedy** (mentor) | 10 Rules, premium positioning, direct response discipline |
+| **Tony Robbins** (mass influence) | Mass identity, transformation framing |
+| **Modern info-product creators** (Brunson taught directly or via ClickFunnels) | Origin Story, Perfect Webinar, value stack methodology |
+
+The Brunson lineage **dominates the modern info-product / course launch space**. Most course launches in 2026 use SOME version of his method.
+
+## Sources used in this genome
+
+- `plans/litecopy/Litecopy-10-Russell Brunson.txt` — primary source file used in genome generation
+- "Expert Secrets" (2017) — Origin Story, Perfect Webinar, mass movement
+- "DotCom Secrets" (2015) — funnel architecture
+- "Traffic Secrets" (2020) — channel strategy
+- ClickFunnels platform documentation and public case studies
+
+## Documented verbal patterns
+
+Brunson's voice (from public webinars, podcasts, books):
+
+- "Let me tell you a quick story..."
+- "You're probably thinking..."
+- "Here's the truth nobody tells you about..."
+- "I used to think the same way until..."
+- "What I discovered was..."
+- "And then everything changed..."
+- "The crazy thing was..."
+
+These patterns appear across his communication — books, webinars, podcasts. They're functional (story-anchoring openers) and brand-distinctive.
+
+## Confidence and fidelity
+
+- **Confidence: high** — frameworks validated across thousands of ClickFunnels funnels with measurable results
+- **Fidelity score: 0.75** — slightly lower than Schwartz/Halbert/Kennedy because:
+  - Source files for this genome are limited (single Litecopy file)
+  - Brunson's specific verbatim quotes are partially verified, partially inferred
+  - The "voice" elements would require ingestion of more Brunson webinar/podcast transcripts to push above 0.75
+- **Honest gap:** to push fidelity above 0.75, ingestion of:
+  - "Expert Secrets" full text
+  - 5-10 hours of Brunson webinar transcripts
+  - 10+ Brunson podcast episode transcripts
+  ...would be required.
+
+## Citation note
+
+When using this genome's frameworks in copy briefs or training material, attribute as:
+- Origin Story: "Brunson, Expert Secrets (2017) — Origin Story method"
+- Perfect Webinar: "Brunson, Expert Secrets (2017) — Perfect Webinar 7-phase script"
+- Value Stack: "Brunson direct response tradition — value stack methodology"
+- One Funnel Away: "Brunson, ClickFunnels — One Funnel Away brand and concept"
+
+Brunson's terminology is widely adopted in the info-product community; attribution is professional courtesy.

package/template/.aioson/genomes/copywriting-brunson/references/frameworks/6-part-structure.md

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+---
+genome: copywriting-brunson
+reference: frameworks-6-part-structure
+load_priority: medium
+---
+
+# 6-Part Structure (Proportions)
+
+Compact long-form sales letter structure with explicit proportions. Different from Halbert's 10-step (Halbert is direct mail tradition) and Kennedy's 10-step (Kennedy is direct marketing system). The Brunson 6-part is **proportion-driven** — each section has a target % of total length.
+
+## The 6 parts with proportions
+
+| Part | % | Function |
+|------|---|----------|
+| **Hook + Headline** | 10% | Capture attention; specific promise |
+| **Qualification + Promise** | 10% | Filter audience; restate specific outcome |
+| **Breaking Limiting Beliefs** | 25% | Mental unblock — 3 beliefs broken |
+| **Solution Presentation** | 25% | "New paradigm" — the path forward |
+| **Irresistible Offer** | 20% | Value stack with bonuses |
+| **Scarcity + Close** | 10% | Real urgency; clear CTA |
+
+## Why these proportions
+
+The proportions reflect Brunson's **theory of conversion**:
+
+- **20% on opening** (hook + qualification) — gets the right audience reading
+- **50% on belief work + path** (limiting beliefs + solution) — does the persuasion
+- **30% on offer + close** (offer + scarcity) — closes the sale
+
+The 50% on belief + path is intentional. Brunson dogma: epiphanies (belief shifts) drive conversion. Without dedicating half the copy real estate to belief-breaking + path-revealing, the offer hits an unprepared audience.
+
+## Compared to other structures
+
+| Structure | Belief-breaking emphasis | Story emphasis | Offer emphasis |
+|-----------|--------------------------|----------------|----------------|
+| Halbert 10-step | Implicit (in story) | High (story step is core) | High (offer + bonuses + risk reversal) |
+| Kennedy 10-step | Implicit (in objections) | Medium | Very high (stacked offer + multiple bonuses) |
+| Brunson 6-part | **Explicit (25%)** | Distributed | Medium (20%) |
+| Brunson Perfect Webinar | **Very high (30%)** | Distributed | Medium (20%) |
+
+Brunson is uniquely **belief-explicit**. Halbert/Kennedy work belief shifts INTO the structure; Brunson dedicates a labeled section to it.
+
+## Application by format
+
+### Long sales page (5000-8000 words)
+
+| Part | Word count |
+|------|------------|
+| Hook + Headline | 500-800 |
+| Qualification + Promise | 500-800 |
+| Breaking Beliefs | 1250-2000 |
+| Solution Presentation | 1250-2000 |
+| Offer | 1000-1600 |
+| Scarcity + Close | 500-800 |
+
+### Email sequence (6 emails)
+
+One part per email:
+- Email 1: Hook + Headline (the problem articulated)
+- Email 2: Qualification + Promise (who this is for + what they'll get)
+- Email 3: Belief 1-3 broken (one big email or three smaller)
+- Email 4: Solution presentation (new path)
+- Email 5: Offer (value stack)
+- Email 6: Scarcity + Close (real deadline)
+
+### VSL (10-15 minutes)
+
+- 0-1 min: Hook + Headline
+- 1-3 min: Qualification + Promise
+- 3-7 min: Beliefs (often 2 instead of 3 for time)
+- 7-10 min: Solution Presentation
+- 10-13 min: Offer
+- 13-15 min: Scarcity + Close
+
+## Belief-breaking detail (the 25% section)
+
+The 25% on belief-breaking is the **distinguishing Brunson move**. Detail:
+
+### Belief 1 — Vehicle belief
+"This kind of solution doesn't work for me."
+
+Common forms:
+- "I've tried [category] before, it didn't work"
+- "[Category] is too complicated"
+- "[Category] is too expensive"
+
+Break by:
+- Showing the new opportunity (different from past attempts)
+- Specific reframing of why past attempts failed (not the user's fault)
+- New mechanism or approach
+
+### Belief 2 — Internal belief
+"I'm not capable of doing this."
+
+Common forms:
+- "I'm not technical enough"
+- "I'm not creative enough"
+- "I don't have the personality for this"
+
+Break by:
+- Showing accessibility (no special skills required)
+- Case studies of "people like me" succeeding
+- Reframe what the work actually requires
+
+### Belief 3 — External belief
+"My situation is too unique / too constrained."
+
+Common forms:
+- "My industry is different"
+- "My budget is too small"
+- "My audience is too specific"
+
+Break by:
+- Showing universality (the method works across situations)
+- Specific case studies in the "unique" situation
+- Reframe what makes situations "too unique"
+
+## Common violations
+
+| Violation | Symptom | Fix |
+|-----------|---------|-----|
+| Skipping the belief-breaking section | Conversion drops; audience hits offer unprepared | Always include 25% on beliefs |
+| Skipping qualification | Wrong audience reads on; dilution | Always qualify in section 2 |
+| 5%+ on offer alone | Offer feels like ad | Spread to 20% with full value stack |
+| 50%+ on hook | Indulgent opening; reader bored | Cap hook at 10% |
+
+## Why proportions matter
+
+Other structures (Halbert, Kennedy) prescribe SECTIONS. Brunson prescribes PROPORTIONS. Why:
+
+- A 5000-word sales page has 5× more belief-breaking room than a 1000-word page
+- The proportion stays constant; the absolute length scales
+- Easy to budget time / words during writing
+- Easy to audit — "is the belief section ~25% of total length?"
+
+This makes the 6-part structure **scalable** across very different format lengths without losing the conversion logic.

package/template/.aioson/genomes/copywriting-brunson/references/frameworks/origin-story.md

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+---
+genome: copywriting-brunson
+reference: frameworks-origin-story
+load_priority: high
+---
+
+# Origin Story — 6 Essential Components
+
+The Origin Story is the load-bearing artifact that establishes the **guide** role (vs. hero) in Brunson's method.
+
+## The 6 components
+
+### 1. Common life before the discovery
+Where you started — relatable, ordinary, not unusually privileged. Establishes "I was where you are now."
+
+Examples:
+- Working a 9-5 job
+- Struggling with the same problem the audience has
+- Feeling stuck in a familiar situation
+
+### 2. Epiphany or triggering moment
+The specific moment things changed. A discovery, encounter, breakthrough, or crisis.
+
+Format:
+> "And then [specific moment / event / realization] changed everything..."
+
+The specificity matters — vague triggers feel manufactured.
+
+### 3. Struggle to create the solution (epics and failures)
+The work between epiphany and result. Failures, setbacks, mistakes, tries.
+
+This step is critical:
+- Establishes that the path is non-trivial (no "easy hack")
+- Shows you're an honest guide who failed before succeeding
+- Earns the right to teach (you've been through what the audience will go through)
+
+### 4. Surprising and unexpected results
+The breakthrough — usually larger than expected, sometimes against industry conventional wisdom.
+
+Format:
+> "What surprised me wasn't [common result] — it was [unexpected scale / impact]"
+
+Specifics: numbers, timeframes, named outcomes.
+
+### 5. Current mission to share the discovery
+Why you're now teaching it. Not "I want to make money" — but "I want others to skip the years of failure I went through."
+
+Format:
+> "Now my mission is to..."
+
+The mission framing converts you from "person selling a product" to "person on a calling."
+
+### 6. Invitation for the reader to join the movement
+Not "buy this product" — but "join us / become part of this / take the first step."
+
+The invitation positions the reader as joining something larger than a transaction.
+
+## Why this 6-step structure works
+
+The 6 components mirror the audience's mental movement:
+
+1. **Component 1** → "This person was like me"
+2. **Component 2** → "Something specific changed for them"
+3. **Component 3** → "They struggled, like I would"
+4. **Component 4** → "They got results I want"
+5. **Component 5** → "They're sharing for the right reasons"
+6. **Component 6** → "I can be part of this"
+
+Skip a component → the mental movement breaks → identification breaks.
+
+## Common violations
+
+| Violation | Symptom | Fix |
+|-----------|---------|-----|
+| Skipping Component 3 (struggle) | Story feels too easy / unrealistic | Add specific failures and setbacks |
+| Vague Component 2 (trigger) | "I had a realization one day..." (too vague) | Specific moment, named, dated |
+| Missing Component 5 (mission) | Story feels mercenary | Add the calling-style mission framing |
+| Self-aggrandizement throughout | "I'm amazing because I did X" | Reframe as "discovered" not "achieved" — guide not hero |
+| Missing Component 6 (invitation) | Story ends without engaging the reader | Always end with "now you can..." invitation |
+
+## Origin Story pitfalls
+
+### Pitfall 1 — Hero positioning
+The most common mistake. Story positions YOU as the hero ("look what I built") instead of as the GUIDE ("here's the path I found").
+
+Fix: every paragraph audited for hero vs. guide register. Rewrite hero lines as guide lines.
+
+### Pitfall 2 — Manufactured vulnerability
+Component 3 (struggle) needs REAL failures. Manufactured ones are detected.
+
+Fix: use only verifiable failures. If your real failures are mild, lean into the milder authentic ones — don't fabricate dramatic ones.
+
+### Pitfall 3 — Missing specificity
+Vague trigger moment, vague struggle, vague results. The story feels archetypal not personal.
+
+Fix: specifics in every component. Names, dates, dollar amounts, places, times.
+
+### Pitfall 4 — Self-promoting close
+Ending with "and now I sell this product" undoes the guide positioning.
+
+Fix: end with the invitation (Component 6) — not the offer itself. The offer comes AFTER the Origin Story, not within it.
+
+## Length
+
+Origin Story length varies by use:
+- **Short version** (3-5 minutes spoken / 500 words written) — for ads, intros, social
+- **Medium version** (8-12 minutes / 1500-2000 words) — for sales pages, opt-in pages
+- **Long version** (20+ minutes / 4000+ words) — for webinars, books, foundational brand content
+
+The 6 components are present in all; the volume of each varies.
+
+## Use in funnels
+
+The Origin Story typically appears:
+- **Top of funnel:** opt-in page brand introduction
+- **Mid-funnel:** webinar opening (5-10 minutes)
+- **Sales letter:** opening 20% (Halbert's lead structure)
+- **Email sequence:** email 1-2 of welcome sequence
+- **Brand page:** "About" section (extended version)
+
+It's the foundational story that anchors all subsequent storytelling. Other stories (testimonials, case studies, future-pacing) build on the Origin Story's established trust.