@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/nurture-sequence.md

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+# Email Format: Lead Nurture — 5 Email Sequence
+
+**Format ID:** `nurture-5-email`  
+**Campaign type:** Nurture  
+**Email count:** 5  
+**Duration:** 14 days  
+**Entry trigger:** New lead — form fill, ad opt-in, webinar registration, content download  
+**Primary pillar fit:** Pillar 1 (Growth System), Pillar 2 (Automation & AI), Pillar 4 (Education & Strategy)  
+**Audience:** New leads — problem-aware, have not yet engaged with Growthub directly
+
+---
+
+## FORMAT PURPOSE
+
+Takes a new lead from first touch to booking-ready over 14 days. The arc moves from empathy and problem-naming → insight and education → proof and social validation → direct activation.
+
+This format earns trust before asking for anything. The first CTA is always a resource or a soft ask. The direct call booking CTA does not appear until Email 4.
+
+---
+
+## EMOTIONAL ARC
+
+```
+Email 1: Empathy — "You're not alone in this. Here's what we see."
+Email 2: Insight — "Here's the problem most people miss."
+Email 3: Education — "Here's how the system actually works."
+Email 4: Proof — "Here's what happened when someone like you used it."
+Email 5: Activation — "Here's your next step."
+```
+
+---
+
+## SEQUENCE MAP
+
+| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
+|---|---|---|---|---|---|
+| 1 | Day 0 | Welcome + problem naming | Problem/agitate → soft value reveal | Soft CTA (resource) | Personal or curiosity |
+| 2 | Day +3 | The insight | Value reveal → education block | Soft CTA or reply CTA | Curiosity |
+| 3 | Day +6 | The framework | Education block → mechanism reveal | Soft CTA | Education/curiosity |
+| 4 | Day +10 | The proof | Story bridge → social proof → warm CTA | Primary CTA | Social proof |
+| 5 | Day +14 | The activation | Direct value summary → urgency → primary CTA | Primary CTA | Urgency or direct |
+
+---
+
+## EMAIL 1 — WELCOME + PROBLEM NAMING
+
+**Theme:** You made the right move. Here's what's actually going on.  
+**Arc:** Name the tension they signed up because of → validate it → hint at the resolution without giving it away yet  
+**Tone:** Warm, direct, operator-to-operator  
+**CTA type:** Soft (resource, read more, or reply)  
+**Body modules:** `problem-agitate` → `value-reveal` (partial reveal only)  
+**Subject type:** Personal ("Hey [First Name]") or curiosity
+
+**Sacred elements for Email 1:**
+- Acknowledge the entry trigger (what brought them in)
+- Name the specific pain — not "growth challenges" — the real thing
+- Do NOT ask for a call in Email 1
+- Set up what's coming in the sequence (optional — works well for education-pillar campaigns)
+
+---
+
+## EMAIL 2 — THE INSIGHT
+
+**Theme:** The reason you're stuck isn't what you think  
+**Arc:** Challenge the common assumption about the problem → reveal the real constraint  
+**Tone:** Confident, slightly provocative, backed by specifics  
+**CTA type:** Soft CTA or reply CTA ("Reply and tell me if this lands for you")  
+**Body modules:** `value-reveal` → `education-block` (brief)  
+**Subject type:** Curiosity ("Why [common belief] is actually the problem")
+
+**Sacred elements for Email 2:**
+- Lead with the reframe, not the problem again
+- The insight must be specific to the pillar angle
+- Keep it short — one idea, fully explained
+
+---
+
+## EMAIL 3 — THE FRAMEWORK
+
+**Theme:** Here's exactly how [desired outcome] actually works  
+**Arc:** Framework introduction → how it applies to their situation → what changes when you use it  
+**Tone:** Educational, generous, credible  
+**CTA type:** Soft CTA (case study, resource, watch video)  
+**Body modules:** `education-block` → `value-reveal`  
+**Subject type:** Curiosity or educational ("The [N]-step [framework name]")
+
+**Sacred elements for Email 3:**
+- Teach one thing completely — don't overview multiple topics
+- Numbered framework or clear structure works best here
+- Do not hard sell in Email 3 — build credibility through teaching
+
+---
+
+## EMAIL 4 — THE PROOF
+
+**Theme:** Here's what happened when [persona like them] used this  
+**Arc:** Relatable situation → what they tried before → what changed → specific outcome  
+**Tone:** Story-forward, peer-level, specific  
+**CTA type:** Primary CTA (book call / see how it works)  
+**Body modules:** `story-bridge` → `primary-cta`  
+**Subject type:** Social proof ("How [brand/persona] went from [X] to [Y]")
+
+**Sacred elements for Email 4:**
+- Proof must be specific and approved — never fabricate
+- The story protagonist must match the reader's persona
+- Primary CTA appears for the first time here — do not introduce it before Email 4
+- PS line reinforces the CTA with a secondary angle
+
+---
+
+## EMAIL 5 — THE ACTIVATION
+
+**Theme:** Here's your next step — and why now  
+**Arc:** Recap the journey (what they've learned in this sequence) → create mild urgency or scarcity → direct CTA  
+**Tone:** Direct, warm, honest about what you're asking  
+**CTA type:** Primary CTA — clear and repeated  
+**Body modules:** `value-reveal` → `primary-cta`  
+**Subject type:** Urgency or direct ("Still [desired outcome]? Here's the thing.")
+
+**Sacred elements for Email 5:**
+- This is the activation email — be direct
+- Reference the sequence journey ("Over the past two weeks, we've covered X, Y, Z")
+- Urgency must be genuine — do not manufacture false scarcity
+- CTA is the same as Email 4 — consistency, not novelty
+
+---
+
+## ADAPTATION RULES
+
+**What stays the same regardless of pillar:**
+- 5 emails, 14 days
+- Emotional arc: empathy → insight → education → proof → activation
+- No primary CTA until Email 4
+- Story/proof in Email 4
+- Activation in Email 5
+
+**What changes per pillar:**
+- The specific angle and hook for each email
+- The insight in Email 2 (pillar-specific)
+- The framework in Email 3 (pillar-specific)
+- The proof story in Email 4 (relevant to the pillar)
+
+**See:** `skills.md → STEP 4 — CONTENT PILLAR → CAMPAIGN ANGLE MAPPING` for pillar-specific angles.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/outbound-cold-sequence.md

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+# Email Format: Cold Outbound — 4 Email Sequence
+
+**Format ID:** `cold-outbound-4-email`  
+**Campaign type:** Cold outbound  
+**Email count:** 4  
+**Duration:** 9 days  
+**Entry trigger:** Manual add to list / prospect research / inbound intent signal  
+**Primary pillar fit:** Pillar 2 (Automation & AI), Pillar 4 (Education & Strategy), Pillar 5 (Pipeline & Revenue)  
+**Audience:** Cold — has not opted in, has not engaged with Growthub yet
+
+---
+
+## FORMAT PURPOSE
+
+Starts a conversation with a cold prospect without pitching. The goal of Email 1 is a reply, not a call. The goal of Email 4 is a call. This sequence earns the right to ask with each email — it does not lead with the ask.
+
+The arc is: intrigue → insight → proof → ask. Short emails. One idea each. Every email has one job.
+
+---
+
+## EMOTIONAL ARC
+
+```
+Email 1: Intrigue — open a relevant loop they want to close
+Email 2: Insight — give them something genuinely useful without a big ask
+Email 3: Proof — show them this worked for someone like them
+Email 4: The ask — direct, short, honest
+```
+
+---
+
+## SEQUENCE MAP
+
+| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
+|---|---|---|---|---|---|
+| 1 | Day 0 | Intrigue — name the problem | Problem name → half-reveal → reply ask | Reply CTA | Personal or curiosity |
+| 2 | Day +2 | The insight | Insight → practical example → soft CTA | Soft CTA | Curiosity |
+| 3 | Day +5 | The proof | Story → result → warm lead-in to ask | Soft CTA → primary CTA setup | Social proof |
+| 4 | Day +9 | The ask | Direct + honest → single question or CTA | Primary CTA or reply CTA | Direct or urgency |
+
+---
+
+## EMAIL 1 — INTRIGUE
+
+**Theme:** Name the exact problem they're experiencing without any pitch  
+**Arc:** One sentence hook → name the problem specifically → ask ONE question or offer ONE thing  
+**Tone:** Human, peer-level, non-salesy  
+**CTA type:** Reply CTA — ("Reply and tell me if this is actually your bottleneck")  
+**Body modules:** `problem-agitate` (brief) → `reply-cta`  
+**Subject type:** Personal ("Hey [First Name]") or single-idea curiosity  
+**Length:** SHORT — 5–8 sentences max
+
+**Sacred elements for Email 1:**
+- No pitch in Email 1. Ever.
+- Name a specific problem — not a generic one
+- One question or one idea — not both
+- Reply CTA only — "Reply and tell me X"
+- Under 100 words is often more powerful
+
+---
+
+## EMAIL 2 — THE INSIGHT
+
+**Theme:** Give them something genuinely useful  
+**Arc:** Pick up from Email 1 → deliver the insight they need → soft ask (resource or keep the thread going)  
+**Tone:** Generous, credible, no strings attached  
+**CTA type:** Soft CTA (resource, read, watch) or reply CTA  
+**Body modules:** `value-reveal` → `education-block` (brief) → `soft-cta`  
+**Subject type:** Curiosity ("The thing most [role] miss about [topic]")  
+**Length:** Medium — one complete idea, 8–12 sentences
+
+**Sacred elements for Email 2:**
+- Give value before you ask for anything
+- The insight must be specific to their situation and the pillar angle
+- Do not introduce the product in Email 2
+- If they replied to Email 1, reference it
+
+---
+
+## EMAIL 3 — THE PROOF
+
+**Theme:** Show it working for someone like them  
+**Arc:** Brief empathy → story → specific result → natural lead-in toward the ask  
+**Tone:** Story-forward, peer-level, specific  
+**CTA type:** Soft CTA or primary CTA (first appearance of a call ask is acceptable here)  
+**Body modules:** `story-bridge` → `primary-cta` or `soft-cta`  
+**Subject type:** Social proof ("How [brand type/role] went from [X] to [Y]")  
+**Length:** Medium — 10–14 sentences
+
+**Sacred elements for Email 3:**
+- Proof must be specific and approved — never fabricate
+- The story protagonist matches the prospect's role and situation
+- The primary CTA can appear here for the first time, but keep it light — "If this sounds like you, happy to show you how we'd approach it"
+
+---
+
+## EMAIL 4 — THE ASK
+
+**Theme:** Be direct and honest about what you're asking  
+**Arc:** One sentence reference to the thread → direct ask → short rationale → one CTA  
+**Tone:** Direct, honest, no pressure  
+**CTA type:** Primary CTA (book a call) or reply CTA ("Yes / No — just let me know")  
+**Body modules:** `primary-cta` or `reply-cta`  
+**Subject type:** Direct ("Quick question, [First Name]") or urgency ("Last email on this")  
+**Length:** SHORT — 4–6 sentences
+
+**Sacred elements for Email 4:**
+- Acknowledge this is the last email in the thread (often increases reply rates)
+- Be honest about what you're asking — "I'd like 20 minutes to show you X"
+- No pressure language — "If not, no worries — I won't keep sending"
+- One CTA. Simple. No alternatives.
+
+---
+
+## ADAPTATION RULES
+
+**What stays the same:**
+- 4 emails, 9 days
+- Emotional arc: intrigue → insight → proof → ask
+- No pitch in Email 1
+- Reply CTA in Email 1
+- Short emails — cold sequences reward brevity
+
+**What changes per pillar:**
+- The specific insight and hook in Email 2 (pillar-specific)
+- The proof story in Email 3 (relevant to the prospect's role)
+- The ask framing in Email 4 (pillar-specific outcome)
+
+**Personalization rules:**
+- First name personalization is appropriate for cold sequences
+- Reference specific company context if available ("I saw [Company] is scaling on Meta")
+- Do not over-personalize — it reads as fake
+
+**See:** `skills.md → STEP 4` for pillar-specific angles.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/promotional-broadcast.md

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+# Email Format: Promotional Broadcast — Single Email
+
+**Format ID:** `promotional-broadcast`  
+**Campaign type:** Promotional broadcast  
+**Email count:** 1  
+**Duration:** Single send  
+**Entry trigger:** Manual send — offer launch, event, announcement, limited-time campaign  
+**Primary pillar fit:** Pillar 2 (Automation & AI), Pillar 3 (Client Results), Pillar 5 (Pipeline & Revenue)  
+**Audience:** Warm — existing leads, prospects, or clients who have opted in
+
+---
+
+## FORMAT PURPOSE
+
+A single, focused email that drives one action. The offer is clear. The CTA is singular. The value is front-loaded. There is no ambiguity about what you're asking the reader to do.
+
+This format is not a newsletter. It is not an update. It is a direct, specific invitation to take one action.
+
+---
+
+## EMOTIONAL ARC
+
+```
+Opening:   Intrigue or direct value — earns the open's follow-through
+Body:      Specifics — what, why, for whom, for how long
+CTA:       One action — clear, verb-first, specific outcome
+PS:        Secondary angle or urgency reinforcement
+```
+
+---
+
+## EMAIL STRUCTURE
+
+### SUBJECT LINE
+- Curiosity, social proof, urgency, or direct — based on pillar and audience
+- Write 5+ variants in the subject line matrix before selecting
+- Maximum 50 characters
+
+### PREVIEW TEXT
+- Extends or reframes the subject — never repeats it
+- Creates a second hook that rewards the preview read
+
+### OPENING HOOK (1–2 sentences)
+- Lead with the most compelling thing: the result, the insight, or the offer
+- Do not open with pleasantries ("Hope you're doing well")
+- Do not bury the lede — state the purpose in the first 2 sentences
+
+### BODY BLOCK 1 — WHAT THIS IS
+- State the offer, event, or announcement clearly
+- What is it, specifically?
+- Who is it for?
+
+### BODY BLOCK 2 — WHY IT MATTERS
+- Why should the reader care now?
+- What problem does this solve or what opportunity does this create?
+- One proof point or concrete example if available
+
+### BODY BLOCK 3 (OPTIONAL) — WHAT'S INCLUDED / HOW IT WORKS
+- Brief specifics of what the reader gets
+- Bullet format is acceptable here (3–5 bullets max)
+- Skip if the offer is self-explanatory
+
+### PRIMARY CTA
+- Single action
+- Verb-first, specific outcome
+- Own line — not buried in paragraph
+- Repeat in PS
+
+### PS LINE
+- Reinforce urgency or add a secondary angle
+- If there is a deadline or scarcity: name it explicitly here
+- Example: "P.S. This closes [date]. If [qualifying condition], this is for you."
+
+### FOOTER
+- Unsubscribe link
+- Physical mailing address
+- CAN-SPAM compliant — non-negotiable
+
+---
+
+## PROMOTIONAL BROADCAST RULES
+
+**One offer. One CTA. Full stop.**
+A promotional broadcast that tries to do two things does neither. Pick the single most important action and design everything around it.
+
+**Front-load the value.**
+The reader decides in the first 2 sentences. If the opening hook doesn't earn the scroll, the rest doesn't matter.
+
+**Use genuine urgency only.**
+If there's a real deadline, name it explicitly. If there isn't, don't invent one. False urgency erodes trust.
+
+**Segment carefully.**
+A promotional email is only effective if it's relevant to the segment receiving it. Confirm the segment in the campaign brief before writing. A "growth call" offer sent to existing paying clients lands very differently than to new leads.
+
+**Compliance is mandatory.**
+Every broadcast must have a CAN-SPAM compliant footer. Physical address. Unsubscribe link. No exceptions.
+
+---
+
+## ADAPTATION RULES
+
+**What stays the same:**
+- One offer, one CTA
+- CTA repeated in PS
+- Compliance footer on every broadcast
+
+**What changes per pillar:**
+- The angle and hook (Pillar 5 = pipeline/revenue urgency, Pillar 2 = speed/automation angle, Pillar 3 = proof-forward)
+- The body copy framing
+- The subject line type selected
+
+**Length guidance:**
+- Short (5–8 sentences): best for warm audiences with high brand trust
+- Medium (10–14 sentences): use when the offer needs context or education
+- Long (15+ sentences): rarely appropriate for a broadcast — use a landing page instead
+
+**See:** `skills.md → STEP 4` for pillar-specific angles and language patterns.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/re-engagement.md

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+# Email Format: Re-Engagement — 3 Email Win-Back Sequence
+
+**Format ID:** `re-engagement-3-email`  
+**Campaign type:** Re-engagement / win-back  
+**Email count:** 3  
+**Duration:** 15 days  
+**Entry trigger:** Contact has gone silent — no opens in 60+ days, stalled pipeline, demo no-show, previously interested but not moved forward  
+**Primary pillar fit:** Pillar 3 (Client Results), Pillar 5 (Pipeline & Revenue)  
+**Audience:** Cold-warm — previously engaged, now silent
+
+---
+
+## FORMAT PURPOSE
+
+Wakes up stalled or silent contacts without burning the relationship. The arc is: acknowledge the silence → give them a reason to re-engage → make it easy to take a step forward (or gracefully exit).
+
+This format does NOT lead with an apology for emailing. It does NOT pretend the silence didn't happen. It acknowledges it directly, which earns more responses than ignoring it.
+
+---
+
+## EMOTIONAL ARC
+
+```
+Email 1: Acknowledgment — "I notice we haven't spoken in a while. Here's something relevant."
+Email 2: Proof/Value — "Here's what's changed / what's working for people like you right now."
+Email 3: The close — "Still relevant? One question."
+```
+
+---
+
+## SEQUENCE MAP
+
+| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
+|---|---|---|---|---|---|
+| 1 | Day 0 | Re-open the loop | Acknowledge gap → relevant insight or update → soft ask | Soft CTA or reply CTA | Personal or curiosity |
+| 2 | Day +5 | New proof or value | Proof/result relevant to their situation → warm ask | Primary CTA or soft CTA | Social proof |
+| 3 | Day +10 | The close — or let go | Direct question → one CTA or permission to exit | Reply CTA | Direct or urgency |
+
+---
+
+## EMAIL 1 — ACKNOWLEDGE + RE-OPEN
+
+**Theme:** Name the silence. Give them a reason to re-engage.  
+**Arc:** Direct acknowledgment → one relevant piece of value or update → low-friction ask  
+**Tone:** Direct, human, no-pressure  
+**CTA type:** Reply CTA ("Reply with [yes/no]" or "Still relevant?") or soft CTA  
+**Body modules:** `value-reveal` → `reply-cta`  
+**Subject type:** Personal ("Hey [First Name] — checking in") or curiosity ("Something we should have sent sooner")  
+**Length:** SHORT — 6–8 sentences
+
+**Sacred elements for Email 1:**
+- Do NOT pretend they haven't gone silent — acknowledge it briefly and move on
+- Do NOT apologize for emailing them — they opted in
+- The value or update must be genuinely relevant to their situation
+- Keep the ask low — a yes/no reply or a soft CTA, not a call request
+
+---
+
+## EMAIL 2 — PROOF OR NEW VALUE
+
+**Theme:** Show them what's working now — for people like them  
+**Arc:** Brief callback to Email 1 (if they didn't reply) → proof point or new development → warm ask  
+**Tone:** Story-forward, credible, slightly more direct than Email 1  
+**CTA type:** Primary CTA (book a call / see how it works) OR soft CTA  
+**Body modules:** `story-bridge` → `primary-cta` or `soft-cta`  
+**Subject type:** Social proof ("What [persona type] is doing differently right now") or curiosity  
+**Length:** Medium — 8–12 sentences
+
+**Sacred elements for Email 2:**
+- Proof must match their situation — use the most relevant case or result
+- Transition from re-engagement to the offer feels earned, not forced
+- If they replied to Email 1, reference it — personalize the opening
+
+---
+
+## EMAIL 3 — THE CLOSE
+
+**Theme:** One direct question. Clear options. No pressure.  
+**Arc:** Acknowledge this is the last email → ask one honest question → give them an easy out if they're not interested  
+**Tone:** Direct, honest, human  
+**CTA type:** Reply CTA ("Reply with [yes/no/later]") or primary CTA  
+**Body modules:** `reply-cta` or `primary-cta`  
+**Subject type:** Direct ("Still [relevant outcome]?") or urgency ("Last one — then I'll stop")  
+**Length:** SHORT — 4–6 sentences
+
+**Sacred elements for Email 3:**
+- Tell them this is the last email in this sequence — it improves replies
+- Give them clear options: "Yes I'm interested / No thanks / Maybe later — here's when"
+- Do not pressure or guilt them for not responding
+- If they reply "No", remove from sequence — do not re-add for 90 days minimum
+
+---
+
+## RE-ENGAGEMENT RULES
+
+**Acknowledge the silence — don't dance around it.**
+"We haven't heard from you in a while" outperforms pretending they're a fresh contact every time.
+
+**Give value before asking.**
+Even in a re-engagement sequence, Email 1 should deliver something useful. If you're just asking for a call with nothing new to offer, you'll get ignored.
+
+**Make it easy to say no.**
+A graceful exit ("No thanks" option) in Email 3 keeps your list clean and your sender reputation healthy.
+
+**Segment before sending.**
+Contacts who were never qualified should not get the same re-engagement sequence as contacts who had a demo and went silent. Adapt the copy for the segment's history.
+
+**See:** `skills.md → STEP 4` for pillar-specific re-engagement angles.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/INDEX.md

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+# Email Module Library — INDEX
+
+> Check this index before writing any copy block.
+> Each module is a reusable, fill-in-the-blank primitive.
+> Mix and match modules to build any email arc.
+> Placeholder schema is universal across all modules.
+
+---
+
+## SUBJECT LINE MODULES
+
+| Module | Type | What it does | File |
+|---|---|---|---|
+| Curiosity | Subject line | Opens a loop — reader must open to close it | `subject-lines/curiosity.md` |
+| Social Proof | Subject line | Anchors credibility with a result or number | `subject-lines/social-proof.md` |
+| Urgency | Subject line | Creates a reason to act now | `subject-lines/urgency.md` |
+| Personal | Subject line | Speaks directly to the individual | `subject-lines/personal.md` |
+
+**Selection guide:**
+
+| Audience stage | Subject line type to lead with |
+|---|---|
+| Cold / first touch | Personal or Curiosity |
+| Early nurture | Curiosity |
+| Mid nurture | Curiosity or Social Proof |
+| Late nurture / activation | Social Proof or Urgency |
+| Re-engagement | Personal or Curiosity |
+| Promotional | Urgency or Social Proof |
+| Post-demo follow-up | Personal |
+
+---
+
+## BODY BLOCK MODULES
+
+| Module | What it does | Use in | File |
+|---|---|---|---|
+| Problem/Agitate | Names and sharpens the pain | Email 1–2, cold outbound | `body/problem-agitate.md` |
+| Value/Reveal | Introduces the insight or mechanism | Email 2–3, educational | `body/value-reveal.md` |
+| Story/Bridge | Bridges insight to real-world proof | Email 3–4, proof emails | `body/story-bridge.md` |
+| Education Block | Framework, how-to, structured teaching | Email 3, educational campaigns | `body/education-block.md` |
+
+**Body arc assembly reference:**
+
+| Campaign goal | Block sequence |
+|---|---|
+| Problem-aware cold prospect | Problem/Agitate → Value/Reveal |
+| Early nurture (teach first) | Value/Reveal → Education Block |
+| Proof-forward (warm audience) | Story/Bridge → Value/Reveal |
+| Activation (late nurture) | Value/Reveal → Story/Bridge |
+| Re-engagement | Value/Reveal (new angle) |
+
+---
+
+## CTA MODULES
+
+| Module | What it does | Commitment level | File |
+|---|---|---|---|
+| Primary CTA | Direct ask — book, start, demo | High | `cta/primary-cta.md` |
+| Soft CTA | Lower ask — resource, read, watch | Medium | `cta/soft-cta.md` |
+| Reply CTA | Conversational ask | Low | `cta/reply-cta.md` |
+
+**CTA selection guide:**
+
+| Email position | CTA type |
+|---|---|
+| Cold Email 1 | Reply CTA |
+| Cold Email 2 | Soft CTA or Reply CTA |
+| Cold Email 3–4 | Soft CTA → Primary CTA |
+| Nurture Email 1–2 | Soft CTA or Reply CTA |
+| Nurture Email 3 | Soft CTA |
+| Nurture Email 4–5 | Primary CTA |
+| Re-engagement Email 1–2 | Reply CTA or Soft CTA |
+| Re-engagement Email 3 | Reply CTA (yes/no/later) |
+| Post-demo Email 1 | Primary CTA or Soft CTA |
+| Post-demo Email 2–3 | Primary CTA |
+| Promotional | Primary CTA |
+
+---
+
+## UNIVERSAL PLACEHOLDER SCHEMA
+
+All modules use these placeholders. Pull values from the active brand kit.
+
+| Placeholder | Source | Example |
+|---|---|---|
+| `[BRAND_NAME]` | `brand_kit.client_name` | Growthub |
+| `[PERSONA_ROLE]` | `brand_kit.primary_persona.role` | agency owner, CGO |
+| `[PAIN_POINT]` | `brand_kit.primary_persona.pain_point` | creative bottleneck |
+| `[DESIRED_OUTCOME]` | `brand_kit.primary_persona.desired_outcome` | scale spend without increasing production cost |
+| `[CAMPAIGN_ANGLE]` | Confirmed in CLAUDE.md Step 4 | the bottleneck isn't your team... |
+| `[PROOF_POINT]` | `brand_kit.proof_points` (approved only) | went from 100K to 500K in ad spend |
+| `[PRIMARY_CTA_TEXT]` | `brand_kit.primary_cta_text` | Book your growth call |
+| `[PRIMARY_CTA_URL]` | `brand_kit.primary_cta_url` | [URL] |
+| `[APPROVED_PHRASE]` | `brand_kit.approved_phrases` | creative velocity |
+| `[PILLAR_LANGUAGE]` | `skills.md → STEP 4` language patterns | growth infrastructure |
+| `[SENDER_NAME]` | `brand_kit.email_from_name` | [Name] at Growthub |
+| `[SEGMENT_TAG]` | Confirmed in Step 3 | new-lead, warm-prospect |