@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/templates/broadcast-formats/value-delivery.md

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+# Broadcast Format: Value Delivery
+
+> **Format ID:** `value-delivery`
+> **Purpose:** Deliver a free resource directly to the subscriber — no friction, no pitch. Pure value send.
+> **Vault asset types:** Lead magnets (`lm-*`) from `broadcasts/<client>/broadcast-vault.md`
+> **Recommended segment:** All active subscribers, new opt-ins, lead magnet requesters
+> **Email count:** 1 (single broadcast)
+> **Tone:** Generous, direct, no strings attached
+
+---
+
+## FORMAT RULES
+
+- **No pitch.** This email gives something away. The only CTA is to access the resource. Never mention services or offers.
+- **Short body.** Value-delivery emails should be scannable in under 30 seconds. Hook → 1–2 sentences of framing → CTA → done.
+- **Lead with the gift.** The subject line and first sentence should make clear something valuable is coming. Don't bury the lede.
+- **One resource, one CTA.** Never deliver multiple assets in a single value-delivery email.
+- **PS line is optional but powerful.** Use to reinforce why this resource matters or tease what's in it.
+
+---
+
+## PLACEHOLDERS
+
+| Placeholder | Source | Notes |
+|---|---|---|
+| `[BRAND_NAME]` | `brand_kit.brand_name` | Sender identity |
+| `[FROM_NAME]` | `brand_kit.email_from_name` | e.g. "Antonio from Growthub" |
+| `[ASSET_TITLE]` | vault `lead_magnets[].title` | Exact title of the resource |
+| `[ASSET_DESCRIPTION]` | vault `lead_magnets[].description` | 1–2 sentence description |
+| `[ASSET_URL]` | vault `lead_magnets[].url` | Direct link to resource |
+| `[ASSET_TYPE]` | vault `lead_magnets[].type` | e.g. "playbook", "guide", "database" |
+| `[PRIMARY_CTA_TEXT]` | vault `lead_magnets[].cta_text` | Exact CTA copy from vault |
+| `[PERSONA_DESCRIPTION]` | vault `lead_magnets[].audience` | Who this is most relevant for |
+| `[PILLAR]` | vault `lead_magnets[].pillar` | Informs tone + framing angle |
+| `[SEGMENT_TAG]` | campaign brief | The list segment receiving this |
+
+---
+
+## SUBJECT LINE SLOT
+
+```
+subject_line: [SUBJECT_LINE — see matrix below]
+preview_text: [PREVIEW_TEXT — 1 sentence, completes the subject]
+```
+
+### Subject line matrix — generate 3–5 options
+
+**Structures to use for value-delivery:**
+
+| Type | Structure | Example |
+|---|---|---|
+| Direct gift | "Here's [ASSET_TYPE]: [ASSET_TITLE]" | "Here's the playbook: Winning Ads 2026" |
+| Curiosity gap | "[Outcome they get] — [resource name]" | "Better ad hooks in 10 minutes — get the database" |
+| Personal handoff | "I put this together for [PERSONA_DESCRIPTION]" | "I built this for performance teams running paid media" |
+| No-pitch signal | "No pitch. Just [resource]." | "No pitch. Just 500 proven hooks." |
+| Earned value | "You asked, here it is — [ASSET_TITLE]" | "You asked, here it is — the AI Batch Image Guide" |
+
+---
+
+## EMAIL BODY TEMPLATE
+
+```
+---
+FROM:    [FROM_NAME]
+TO:      [SEGMENT_TAG]
+SUBJECT: [SUBJECT_LINE]
+PREVIEW: [PREVIEW_TEXT]
+---
+
+[HOOK — 1 sentence. State what they're getting. No fluff.]
+
+[FRAMING — 1–2 sentences. Why this resource exists and who it's for.]
+
+[VALUE BRIDGE — 1 sentence. What they'll be able to do after using it.]
+
+→ [PRIMARY_CTA_TEXT]
+   [ASSET_URL]
+
+[OPTIONAL PS — reinforce the value or add a warm, human note.]
+
+—
+[FROM_NAME]
+[BRAND_NAME]
+
+---
+[Footer: unsubscribe | physical address]
+```
+
+---
+
+## FILLED EXAMPLE — Growthub
+
+**Asset used:** `lm-10` — 500+ Proven Winning Hooks
+**Segment:** All active subscribers
+
+```
+---
+FROM:    Antonio from Growthub
+TO:      all-active
+SUBJECT: No pitch. Just 500 proven ad hooks.
+PREVIEW: The same library we use internally for every creative brief.
+---
+
+Here's the hooks database — free, no strings.
+
+We built this internally to speed up creative briefing. It's 500+ proven ad hooks
+organized by niche, format, and hook type. When you're staring at a blank brief,
+this is what we reach for.
+
+If you're writing ads or briefing creative, this'll save you hours.
+
+→ Access 500+ Winning Hooks →
+   https://www.notion.so/growthub/2d7d28ab9783802aa48dcda105f8c63f?v=8e6120c3ec8e401daa8eaefad2de89d6
+
+PS — If you find something useful in there, hit reply and tell me which hook type
+worked for your niche. Always curious what's landing.
+
+—
+Antonio
+Growthub
+
+---
+[unsubscribe] · Growthub · [physical address]
+```
+
+---
+
+## QA CHECKLIST
+
+Before approving this broadcast:
+
+- [ ] Subject line matches value-delivery tone (no pitch language, no urgency manipulation)
+- [ ] Body is under 150 words
+- [ ] One CTA only — points to the resource URL
+- [ ] URL is correct and live
+- [ ] CTA text matches vault `cta_text` exactly
+- [ ] No mention of services, pricing, or offers
+- [ ] FROM name matches `brand_kit.email_from_name`
+- [ ] Footer present (unsubscribe + physical address)
+- [ ] Segment tag confirmed before send
+- [ ] Cadence rules checked — same asset not sent to same segment in last 60 days

package/assets/worker-kits/growthub-email-marketing-v1/templates/campaign-brief-template.md

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+# Campaign Brief Template
+
+> Fill in all [REQUIRED] fields before writing any copy. Confirm with the user before proceeding to Step 5.
+
+---
+
+## CAMPAIGN OVERVIEW
+
+| Field | Value |
+|---|---|
+| **Campaign name** | [REQUIRED] |
+| **Client** | [REQUIRED] |
+| **Campaign type** | [REQUIRED] nurture / cold outbound / follow-up / re-engagement / promotional |
+| **Content pillar (anchor)** | [REQUIRED] Pillar 1–5 name |
+| **Content pillar (secondary)** | [OPTIONAL] |
+| **Date** | [REQUIRED] YYYY-MM-DD |
+| **Owner** | [REQUIRED] |
+
+---
+
+## AUDIENCE
+
+| Field | Value |
+|---|---|
+| **Segment name** | [REQUIRED] new-lead / warm-prospect / past-client / re-engage / pipeline-active |
+| **Persona** | [REQUIRED] who is this person — role, situation, awareness level |
+| **Entry trigger** | [REQUIRED] what event starts this sequence (e.g. form fill, demo no-show, tag applied) |
+| **Segment tag (platform)** | [OPTIONAL] platform tag or list name |
+| **What they want** | [REQUIRED] specific desired outcome — not generic |
+| **What they're afraid of** | [OPTIONAL] loss or risk that's holding them back |
+| **What they've tried** | [OPTIONAL] context about their journey so far |
+
+---
+
+## CAMPAIGN ANGLE
+
+| Field | Value |
+|---|---|
+| **Campaign angle** | [REQUIRED] one-sentence angle confirmed with user |
+| **Emotional arc** | [REQUIRED] e.g. Frustrated → Informed → Activated |
+| **Primary message** | [REQUIRED] the one thing this campaign communicates |
+| **What the campaign is NOT** | [REQUIRED] what you are explicitly NOT saying or doing |
+
+---
+
+## SEQUENCE MAP
+
+> Fill one row per email. Used as the plan before drafts are written.
+
+| # | Send Day | Theme | Subject (primary) | Body Arc | CTA | Platform Tag |
+|---|---|---|---|---|---|---|
+| 1 | Day 0 | [theme] | [subject] | [arc] | [CTA] | [tag] |
+| 2 | Day +3 | [theme] | [subject] | [arc] | [CTA] | [tag] |
+| 3 | Day +6 | [theme] | [subject] | [arc] | [CTA] | [tag] |
+| 4 | Day +10 | [theme] | [subject] | [arc] | [CTA] | [tag] |
+| 5 | Day +14 | [theme] | [subject] | [arc] | [CTA] | [tag] |
+
+> Adjust rows for campaign type. Nurture = 5 emails. Cold = 4. Follow-up = 3. Re-engagement = 3. Broadcast = 1.
+
+---
+
+## CTA SPEC
+
+| Field | Value |
+|---|---|
+| **Primary CTA** | [REQUIRED] exact CTA text |
+| **Primary CTA URL** | [REQUIRED] or [TBD] |
+| **Secondary CTA** | [OPTIONAL] softer ask |
+| **Reply CTA** | [OPTIONAL] conversational ask |
+
+---
+
+## VOICE & TONE NOTES
+
+| Field | Value |
+|---|---|
+| **Tone** | [REQUIRED] pull from brand kit — e.g. direct, operator-level, no-fluff |
+| **Voice notes** | [OPTIONAL] any campaign-specific tone adjustments |
+| **Phrases to use** | [OPTIONAL] pull approved phrases from brand kit |
+| **Phrases to avoid** | [REQUIRED] pull from brand kit messaging_guardrails |
+
+---
+
+## COMPLIANCE
+
+| Field | Value |
+|---|---|
+| **Required disclaimers** | [REQUIRED] pull from brand kit compliance_notes |
+| **CAN-SPAM footer** | [REQUIRED] Yes — physical address + unsubscribe on all broadcasts |
+| **Hard restrictions** | [REQUIRED] anything confirmed in Step 3 Q5 |
+
+---
+
+## PLATFORM NOTES
+
+| Field | Value |
+|---|---|
+| **Platform** | [REQUIRED if in scope] e.g. GHL |
+| **Handoff mode** | [REQUIRED] API / Browser / Export only |
+| **Template name (platform)** | [OPTIONAL] existing template to map into |
+| **Test send recipient** | [OPTIONAL] email address for test send |
+
+---
+
+## SIGN-OFF
+
+> Agent confirms this brief with the user before writing any email drafts.
+
+- [ ] Campaign angle confirmed
+- [ ] Sequence map confirmed (email count, themes, CTAs)
+- [ ] Compliance notes reviewed
+- [ ] Platform handoff mode confirmed
+
+**Confirmed by:** [name]  
+**Date confirmed:** [YYYY-MM-DD]

package/assets/worker-kits/growthub-email-marketing-v1/templates/cta-matrix.md

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+# CTA Matrix
+
+> Use this to plan and document CTA variants across a campaign.
+> File naming: `<ClientSlug>_CTAMatrix_v<N>_<YYYYMMDD>.md`
+
+---
+
+## MATRIX METADATA
+
+```
+CAMPAIGN:     [campaign name]
+CLIENT:       [client slug]
+PILLAR:       [anchor pillar]
+VERSION:      v1
+DATE:         YYYY-MM-DD
+```
+
+---
+
+## CTA TYPE GUIDE
+
+| Type | When to use | Commitment level |
+|---|---|---|
+| Primary CTA | Warm audience, late nurture, promotional | High — direct ask |
+| Soft CTA | Cold audience, early nurture, educational | Medium — resource or info ask |
+| Reply CTA | Cold outbound, re-engagement | Low — conversational |
+| PS CTA | Secondary reinforcement in any email | Reinforces primary or adds angle |
+
+---
+
+## PRIMARY CTAs
+
+> Use for: warm audiences, late-stage nurture, promotional broadcasts
+
+| # | CTA Text | URL / Action | Email(s) | Notes |
+|---|---|---|---|---|
+| P1 | [e.g. "Book your growth call →"] | [URL] | Email 4, 5 | [notes] |
+| P2 | [e.g. "See how it works →"] | [URL] | Email 3 | [notes] |
+| P3 | [e.g. "Get your custom growth plan →"] | [URL] | Email 5 | [notes] |
+
+**Recommended primary CTA:** `P1` — [rationale]
+
+---
+
+## SOFT CTAs
+
+> Use for: cold audiences, early nurture, first and second emails
+
+| # | CTA Text | URL / Action | Email(s) | Notes |
+|---|---|---|---|---|
+| S1 | [e.g. "Read the full breakdown →"] | [URL] | Email 2 | [notes] |
+| S2 | [e.g. "Download the framework →"] | [URL] | Email 1 | [notes] |
+| S3 | [e.g. "Watch the 3-min walkthrough →"] | [URL] | Email 2, 3 | [notes] |
+
+---
+
+## REPLY CTAs
+
+> Use for: cold outbound sequences, re-engagement
+
+| # | CTA Text | Notes |
+|---|---|---|
+| R1 | [e.g. "Reply and tell me — what's your biggest creative bottleneck right now?"] | Email 1 cold |
+| R2 | [e.g. "Reply with 'yes' if this sounds familiar →"] | Email 1 re-engage |
+| R3 | [e.g. "One question — still relevant?"] | Email 3 re-engage |
+
+---
+
+## PS LINE CTAs
+
+> Use in PS to reinforce primary or add a secondary angle
+
+| # | PS Line | Email(s) | Notes |
+|---|---|---|---|
+| PS1 | [e.g. "P.S. If you're spending $10K+ on ads and still hitting the creative ceiling, this is worth 20 minutes. [Book here →]"] | Email 3, 4 | |
+| PS2 | [e.g. "P.S. This isn't for everyone — but if finding winners faster is the constraint, reply and let's talk."] | Email 5 | |
+| PS3 | [e.g. "P.S. The case study we sent last week had a 37% reply rate. Worth reading before this call."] | Email 4 | |
+
+---
+
+## CTA RULES (NON-NEGOTIABLE)
+
+- One primary CTA per email — never stack two primary CTAs
+- Verb-first: "Book", "Get", "See", "Download", "Start" — not "Click here" or "Learn more"
+- Specific outcome in the CTA text: "Get your custom growth plan" beats "Book a call"
+- CTA always on its own line — not buried in a paragraph
+- PS always reinforces or extends — never introduces a completely unrelated topic
+- For promotional emails: CTA appears once above the fold AND once in the PS
+- Never use urgency language in the CTA itself unless it's a genuinely time-limited offer
+- All URLs must be confirmed real before platform handoff

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-draft.md

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+# Email Draft Template
+
+> One file per email. Copy this template for each email in the sequence.
+> File naming: `<ClientSlug>_Email<NN>_<Theme>_v<N>_<YYYYMMDD>.md`
+
+---
+
+## METADATA
+
+```
+EMAIL:        [N of N in sequence]
+THEME:        [theme name from sequence plan]
+SEND DAY:     [Day X]
+PILLAR:       [pillar name]
+SEGMENT:      [segment tag]
+CAMPAIGN:     [campaign name]
+CLIENT:       [client slug]
+VERSION:      v1
+DATE:         YYYY-MM-DD
+```
+
+---
+
+## SUBJECT LINE (PRIMARY)
+
+**Subject:** [subject line — from subject line matrix]  
+**Preview:** [preview text — complements, does not repeat the subject]
+
+> Note: Always write subject line and preview text as a pair.
+> Full subject line variants in: `<ClientSlug>_SubjectLineMatrix_v1_<YYYYMMDD>.md`
+
+---
+
+## EMAIL BODY
+
+---
+
+### OPENING HOOK
+
+> 1–2 sentences. Earns the scroll. Names the tension, opens a loop, or delivers an insight.
+> Rule: If the reader stops here, they should still feel like they got something.
+
+[Opening hook — write here]
+
+---
+
+### BODY BLOCK 1
+
+> Choose block type from module library. 2–4 sentences. One idea.
+> Module: `templates/email-modules/body/[problem-agitate | value-reveal | story-bridge | education-block].md`
+
+[Body block 1 — write here]
+
+---
+
+### BODY BLOCK 2
+
+> Second block. Advance the arc. 2–4 sentences.
+> If this is a short email (cold/follow-up), Body Block 2 may be the CTA setup.
+
+[Body block 2 — write here]
+
+---
+
+### BODY BLOCK 3 (OPTIONAL)
+
+> Use for nurture and educational emails. Skip for cold/follow-up.
+
+[Body block 3 — write here if needed]
+
+---
+
+### PRIMARY CTA
+
+> One CTA. Verb-first. Specific outcome. Repeat in PS.
+> Module: `templates/email-modules/cta/[primary-cta | soft-cta | reply-cta].md`
+
+**[CTA text — e.g. "Book your growth call →"]**
+
+[CTA URL or action]
+
+---
+
+### PS LINE
+
+> High-readership. Reinforce the primary CTA or add a secondary angle.
+> Rule: Always include a PS. It's often the second thing the reader reads.
+
+**PS:** [PS line — 1–2 sentences max]
+
+---
+
+## PLAIN-TEXT FALLBACK
+
+> Required in every draft. Used by platform for plain-text version of the email.
+> No formatting, no links except raw URLs.
+
+```
+Subject: [subject line]
+Preview: [preview text]
+
+[Full email in plain text]
+
+[Primary CTA text]: [URL]
+
+---
+
+You're receiving this because [reason]. Unsubscribe: [link]
+[Physical mailing address]
+```
+
+---
+
+## PLATFORM SLOT MAP
+
+> Complete only if platform handoff is in scope.
+> Maps email copy into platform template slots for API or browser transfer.
+
+```yaml
+subject_line:    "[value]"
+preview_text:    "[value]"
+from_name:       "[value from brand kit]"
+from_email:      "[value from brand kit]"
+body_block_1:    "[copy]"
+body_block_2:    "[copy]"
+body_block_3:    "[copy — or 'N/A']"
+cta_text:        "[value]"
+cta_url:         "[value]"
+ps_line:         "[value]"
+footer_text:     "[unsubscribe + physical address from brand kit]"
+platform_tag:    "[segment tag from sequence plan]"
+send_delay:      "[Day X of sequence]"
+```
+
+---
+
+## NOTES & VARIANTS
+
+> Optional. Use to log review notes, copy variants, or decisions made during writing.
+
+- [ ] Subject line A/B test selected: **[variant X]** vs **[variant Y]**
+- [ ] Reviewed against brand kit guardrails
+- [ ] Compliance footer confirmed
+- [ ] Plain-text fallback complete
+- [ ] Platform slot map complete

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/INDEX.md

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+# Email Format Library — INDEX
+
+> Check this index FIRST before creating any campaign structure.
+> If a frozen format matches the campaign type, use it — do not reinvent the arc.
+> If no format matches, build from `templates/sequence-planner.md` and freeze after delivery.
+
+---
+
+## FORMAT LOOKUP TABLE
+
+| # | Format Name | Campaign Type | Emails | Duration | Pillar Fit | File |
+|---|---|---|---|---|---|---|
+| 1 | Lead Nurture — 5 Email | Nurture sequence for new leads | 5 | 14 days | 1, 2, 4 | `nurture-sequence.md` |
+| 2 | Cold Outbound — 4 Email | Cold outreach to new prospect | 4 | 9 days | 2, 4, 5 | `outbound-cold-sequence.md` |
+| 3 | Promotional Broadcast | Single one-off promotional email | 1 | Single send | 2, 3, 5 | `promotional-broadcast.md` |
+| 4 | Re-Engagement — 3 Email | Win-back for silent or stalled contacts | 3 | 15 days | 3, 5 | `re-engagement.md` |
+| 5 | Post-Demo Follow-Up — 3 Email | Follow-up after demo or discovery call | 3 | 4 days | 1, 3, 5 | `follow-up-sequence.md` |
+
+---
+
+## FORMAT SELECTION GUIDE
+
+**"I have a new lead from a form fill or ad opt-in"**
+→ Use Format 1: Lead Nurture — 5 Email
+
+**"I want to reach out cold to a prospect list"**
+→ Use Format 2: Cold Outbound — 4 Email
+
+**"I want to send one email about an offer, event, or announcement"**
+→ Use Format 3: Promotional Broadcast
+
+**"I have contacts who went silent or didn't convert — I want to re-engage them"**
+→ Use Format 4: Re-Engagement — 3 Email
+
+**"Someone just had a demo or discovery call and I need to follow up"**
+→ Use Format 5: Post-Demo Follow-Up — 3 Email
+
+**"None of these match what I need"**
+→ Build a custom arc using `templates/sequence-planner.md`. After delivery, freeze it here.
+
+---
+
+## HOW TO FREEZE A NEW FORMAT
+
+When you create a custom campaign arc that works well:
+
+1. Document it using the format structure from any existing format file
+2. Save to `templates/email-formats/<format-id>.md`
+3. Add a row to this INDEX
+4. Note the client and campaign it was first used for in the format file header
+
+---
+
+## SACRED RULES FOR FORMATS
+
+- **Format email count is sacred.** If a format has 5 emails, the sequence has 5 emails. Don't compress unless the user explicitly requests a shorter version.
+- **Format arc is sacred.** The emotional arc (e.g. problem → insight → proof → activation) does not change. Only the content and copy change.
+- **Pillar determines angle.** The same format used with Pillar 2 vs Pillar 4 produces completely different copy — that's intentional.
+- **One format per campaign.** Never blend nurture and cold outbound logic in the same sequence.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/follow-up-sequence.md

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+# Email Format: Post-Demo Follow-Up — 3 Email Sequence
+
+**Format ID:** `follow-up-post-demo-3-email`  
+**Campaign type:** Follow-up  
+**Email count:** 3  
+**Duration:** 4 days  
+**Entry trigger:** Demo, discovery call, or sales call completed — no immediate decision  
+**Primary pillar fit:** Pillar 1 (Growth System), Pillar 3 (Client Results), Pillar 5 (Pipeline & Revenue)  
+**Audience:** Post-demo — highly warm, has seen the product/service, has not yet committed
+
+---
+
+## FORMAT PURPOSE
+
+Moves a post-demo prospect from "interested but undecided" to a decision — yes, no, or a clear next step. This sequence is tight, fast, and specific. It references the call. It addresses the specific objections or interests raised in the demo.
+
+This format is NOT generic follow-up. It is written with context from the call. If call notes are not available, ask the user to provide them before writing.
+
+---
+
+## EMOTIONAL ARC
+
+```
+Email 1: Recap + reinforce — anchor the value from the call
+Email 2: Objection or question addressed — remove the sticking point
+Email 3: Decision prompt — make it easy to say yes or name the next step
+```
+
+---
+
+## SEQUENCE MAP
+
+| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
+|---|---|---|---|---|---|
+| 1 | Day 0 (same day or next morning) | Call recap + value anchor | Recap key points → reinforce the specific value they responded to → warm CTA | Primary CTA or soft CTA | Personal |
+| 2 | Day +1 | Address the sticking point | Name the objection/question from the call → resolve it with proof or context | Primary CTA | Social proof or curiosity |
+| 3 | Day +3 | Decision prompt | Direct ask → what happens next → make the path clear | Primary CTA | Direct or urgency |
+
+---
+
+## EMAIL 1 — CALL RECAP + VALUE ANCHOR
+
+**Theme:** Here's what we covered — and the specific thing I think applies most to you  
+**Arc:** Thank them for the time → recap 1–2 key points from the call → anchor on the specific value/insight they responded to most → warm CTA  
+**Tone:** Personal, warm, specific — this is a 1:1 email, not a broadcast  
+**CTA type:** Soft CTA (resource mentioned on call) or primary CTA (next step discussed)  
+**Body modules:** `value-reveal` → `soft-cta` or `primary-cta`  
+**Subject type:** Personal ("Following up from our call, [First Name]") or callback to the call topic  
+**Length:** Medium — 8–10 sentences
+
+**Sacred elements for Email 1:**
+- Must reference something specific from the call — generic follow-up emails fail
+- Lead with the thing they were most interested in, not the full recap
+- If a resource was promised on the call, deliver it in Email 1
+- Send within 24 hours of the call — timing matters
+
+---
+
+## EMAIL 2 — OBJECTION OR QUESTION ADDRESSED
+
+**Theme:** I want to address something that came up in our conversation  
+**Arc:** Name the objection or question directly → give the specific resolution → proof if available → ask  
+**Tone:** Direct, helpful, not defensive  
+**CTA type:** Primary CTA  
+**Body modules:** `value-reveal` → `story-bridge` (optional) → `primary-cta`  
+**Subject type:** Social proof or curiosity ("The question I get most from [role]") or personal callback  
+**Length:** Medium — 8–12 sentences
+
+**Sacred elements for Email 2:**
+- The objection must be the real one from the call — not a generic objection
+- Common objections per persona: see brand kit persona notes
+- Do not be defensive about the objection — acknowledge it, resolve it, move forward
+- If no specific objection was raised, use this email to go deeper on the pillar they were most interested in
+
+**Common Growthub objections and resolution angles:**
+- "We can't scale creative fast enough" → address with Creative OS speed + system
+- "We've tried AI UGC before and it didn't work" → address with insight layer differentiation
+- "I need internal buy-in first" → address with the "Buy-In Deck" angle (make them look smart internally)
+- "The cost doesn't make commercial sense yet" → address with cost-per-learning vs cost-per-creative framing
+
+---
+
+## EMAIL 3 — DECISION PROMPT
+
+**Theme:** Where do we go from here?  
+**Arc:** One sentence callback to the sequence → acknowledge they're deciding → make the path clear → ask the question directly  
+**Tone:** Direct, honest, calm — no pressure  
+**CTA type:** Primary CTA (book next call / confirm next step) or reply CTA ("Just reply with where you're at")  
+**Body modules:** `primary-cta` or `reply-cta`  
+**Subject type:** Direct ("Quick question, [First Name]") or urgency ("Next step on [topic from call]")  
+**Length:** SHORT — 4–6 sentences
+
+**Sacred elements for Email 3:**
+- Be direct about the fact that they're deciding
+- Give them two options maximum: yes (next step) or not now (and give them the option to say so)
+- Do not send more follow-up emails after Email 3 without a reason — move them to re-engagement or remove
+
+---
+
+## FOLLOW-UP SPECIFIC RULES
+
+**Personalization is required.**
+This format only works if it's specific to the call. Ask the user for call notes before writing. Minimum required: what was discussed, what the prospect's specific situation was, what they responded to most.
+
+**Speed matters.**
+Email 1 must go out within 24 hours of the call. Ideally same day. After 48 hours, the window closes significantly.
+
+**Address the real objection.**
+Generic follow-up that doesn't reference the specific sticking point from the call will not move deals forward.
+
+**See:** `skills.md → STEP 4` for pillar-specific follow-up angles and language.