@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/cta/reply-cta.md

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+# CTA Module — Reply CTA
+
+**Module type:** CTA  
+**CTA ID:** `reply-cta`  
+**What it does:** A conversational ask — invites the reader to reply to the email. The lowest-commitment CTA. Creates engagement signals and starts a real 1:1 conversation.  
+**Use in:** Cold outbound Email 1, re-engagement emails, sequences where conversation > conversion  
+**Commitment level:** Low  
+**Pairs with:** PS line (often the CTA itself lives in the PS)
+
+---
+
+## HOW REPLY CTAs WORK
+
+Reply CTAs work because they lower the barrier to engagement to almost zero. There's no link to click, no form to fill, no calendar to navigate. Just a question or a prompt to respond to.
+
+They work especially well when:
+- The audience is cold and hasn't engaged with the brand yet
+- The email wants an engagement signal before escalating to a higher-commitment ask
+- The sequence is conversational in tone (cold outbound, re-engagement)
+
+**The reply CTA serves two goals:**
+1. Engagement signal — a reply improves sender reputation and signals interest
+2. Conversation starter — the reply initiates a real 1:1 exchange that can move to a call
+
+---
+
+## TEMPLATES
+
+### The Single Question
+
+```
+[One specific, easy-to-answer question about their situation]
+```
+
+Variants:
+- `Reply and tell me — what's the biggest creative bottleneck right now?`
+- `Quick question: what's stopping you from scaling spend this quarter?`
+- `Reply with a yes/no — is [PAIN_POINT] something you're actively working on?`
+- `One question: if you could fix one thing in your [creative/growth/pipeline] process right now, what would it be?`
+
+---
+
+### The Yes/No Option
+
+```
+Reply with [YES_OPTION] or [NO_OPTION] — and I'll send you [what happens next].
+```
+
+Variants:
+- `Reply "yes" if this is relevant and I'll send you [next step].`
+- `Reply "yes" or "not yet" — either answer is useful.`
+- `If this resonates, reply with [Y]. If not, reply with [N] and I won't keep sending.`
+- `Still [RELEVANT_SITUATION]? Reply "yes" and I'll pick this back up.`
+
+---
+
+### The Re-engagement Ask
+
+```
+[Direct, honest question about whether they're still interested]
+```
+
+Variants:
+- `Still relevant, [First Name]?`
+- `One quick question — still thinking about [TOPIC]?`
+- `I'll keep this short: still interested in [DESIRED_OUTCOME]? Reply and let me know.`
+- `Is [TOPIC] still on the table for you? Yes, no, or later — any answer works.`
+
+---
+
+### The "Last Email" Ask
+
+```
+[Acknowledge this is the last contact — give them an easy way to respond or exit]
+```
+
+Variants:
+- `Last email from me on this — if [SITUATION] is still something you're working on, reply and I'll make this worth your time.`
+- `I'll leave the door open: if this ever becomes relevant, reply to this email and we'll pick it up.`
+- `No hard feelings if the timing isn't right — just reply with "later" and I'll follow up in 90 days.`
+
+---
+
+## PS LINE AS THE CTA
+
+For reply CTA emails, the reply ask often works best in the PS line — the email delivers value and the PS makes the low-commitment ask.
+
+**PS template:**
+```
+P.S. [Quick, specific reply ask — 1 sentence.]
+```
+
+Examples:
+- `P.S. Reply and tell me — is creative bottleneck the actual constraint, or is it something else? One word is fine.`
+- `P.S. If this sounds like your situation, just reply with "yes" and I'll send you the next thing.`
+- `P.S. This is my last email on this topic — if the timing is ever right, just reply to this and I'll pick it back up.`
+
+---
+
+## GROWTHUB-SPECIFIC REPLY CTA EXAMPLES
+
+**Cold outbound Email 1:**
+```
+Reply and tell me — is creative throughput the bottleneck right now, or is the constraint somewhere else?
+```
+
+**Re-engagement Email 1:**
+```
+One question: is this still on your radar, or has the situation changed? Either answer helps me figure out if there's something useful I can send your way.
+```
+
+**Re-engagement Email 3 (last email):**
+```
+Last email from me on this, [First Name]. If the timing is ever right — just reply to this. I'll pick it up wherever you are.
+```
+
+**Cold outbound — the yes/no version:**
+```
+Reply with "yes" if the creative production speed is something you're actively trying to solve — and I'll send you something that might help. Reply "no" and I'll leave you alone.
+```
+
+---
+
+## RULES
+
+- Reply CTAs require no URL — the ask is to reply to the email
+- Always make it easy to say "no" — a graceful exit option improves both replies AND list hygiene
+- The question must be easy to answer — one word, one sentence, or a binary choice
+- Do not stack a reply CTA on top of another CTA in the same email — one CTA per email
+- Reply CTA emails should be short — a long email followed by "just reply with one word" feels incongruent
+- After a reply, escalate the conversation — route to the primary CTA or book the call

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/cta/soft-cta.md

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+# CTA Module — Soft CTA
+
+**Module type:** CTA  
+**CTA ID:** `soft-cta`  
+**What it does:** A lower-commitment ask — read a resource, watch a video, download a framework, or take a small next step. Builds momentum before asking for a call or demo.  
+**Use in:** Nurture emails 1–3, cold outbound emails 1–2, educational campaigns, re-engagement email 1–2  
+**Commitment level:** Medium  
+**Pairs with:** PS line (optional but recommended)
+
+---
+
+## HOW SOFT CTAs WORK
+
+Soft CTAs work in early-stage emails because they give the reader a way to move forward without a high-commitment ask. They're useful when:
+- The audience is not yet warm enough for a call ask
+- The email is educational and the CTA should match the content
+- You want to test engagement signals (clicks on a resource) before escalating to a primary CTA
+
+The soft CTA earns the primary CTA in the next email.
+
+---
+
+## TEMPLATES
+
+### Resource / Read
+
+```
+[Resource description] → [URL]
+```
+
+Variants:
+- `Read the full breakdown → [URL]`
+- `Download the [FRAMEWORK_NAME] framework → [URL]`
+- `See the full case study → [URL]`
+- `Get the [GUIDE/CHECKLIST/PLAYBOOK] → [URL]`
+- `Read: [title of article or resource] → [URL]`
+
+---
+
+### Watch / Demo
+
+```
+Watch: [description] (3 min) → [URL]
+```
+
+Variants:
+- `Watch the 3-minute walkthrough → [URL]`
+- `See [OUTCOME] in action → [URL]`
+- `Watch: how [BRAND_TYPE] did [RESULT] → [URL]`
+
+---
+
+### Micro-commitment
+
+```
+[Small, low-friction next step] → [URL or action]
+```
+
+Variants:
+- `Take the 2-minute assessment → [URL]`
+- `See if [BRAND_NAME] is a fit for your account → [URL]`
+- `Check if your setup qualifies → [URL]`
+
+---
+
+## PS LINE PAIRING
+
+The PS line for a soft CTA email often does one of two things:
+1. Adds a soft version of the primary CTA (plants the seed for the next email's ask)
+2. Reinforces the resource with a specific reason it's worth consuming
+
+**PS templates:**
+
+```
+P.S. [Reason the resource is specifically worth reading/watching for this audience.]
+```
+
+Or, if planting the seed for the primary CTA:
+
+```
+P.S. If after [reading/watching] this you want to see how we'd apply it to [THEIR SITUATION], reply and I'll send you the next step.
+```
+
+---
+
+## GROWTHUB-SPECIFIC SOFT CTA EXAMPLES
+
+**Educational / Pillar 4:**
+```
+Download the creative intelligence framework → [URL]
+
+P.S. This is the same framework we use to brief every campaign. Take it and apply it — if you want to see how we'd use it on your account specifically, reply and we can go from there.
+```
+
+**Resource in a nurture sequence:**
+```
+Read the full case study → [URL]
+
+P.S. The specific part worth reading: how the intelligence layer changed the briefing process. That's the part most people skip — and why most testing programs don't compound.
+```
+
+**Mid-sequence engagement check:**
+```
+Watch: how we rebuilt this brand's creative pipeline (3 min) → [URL]
+
+P.S. If this looks like your situation, we can walk through what it would look like for your account — no commitment needed. Reply with "show me" and I'll send you the details.
+```
+
+---
+
+## RULES
+
+- Soft CTA is appropriate in emails 1–3 of nurture and cold sequences — do not use primary CTAs too early
+- Resource or content behind the soft CTA must be real, relevant, and available
+- "Download" and "Watch" CTAs require the asset to exist before the email goes live — confirm before platform handoff
+- PS line for soft CTA emails is optional but recommended — plant the seed for the next escalation
+- Soft CTA does not replace the primary CTA in the email — it IS the CTA for this email (one CTA per email)

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/subject-lines/curiosity.md

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+# Subject Line Module — Curiosity
+
+**Module type:** Subject line  
+**Type tag:** `curiosity`  
+**What it does:** Opens a loop the reader must close. Creates a tension or gap between what they know and what they need to know. The answer is in the email.  
+**Best used for:** Nurture (emails 1–3), educational pillar campaigns, cold outbound (email 1–2), re-engagement
+
+---
+
+## HOW CURIOSITY SUBJECT LINES WORK
+
+A curiosity subject line creates an open question or an incomplete thought. The reader's brain wants closure. The only way to get it is to open the email.
+
+**Three patterns that work:**
+
+1. **The knowledge gap** — "The thing most [role] miss about [topic]"
+2. **The unexpected reframe** — "Your [X] problem isn't actually a [X] problem"
+3. **The half-reveal** — "Why [outcome they want] is easier than you think (one thing)"
+
+**What kills curiosity subject lines:**
+- Being too vague ("Something interesting for you")
+- Clickbait that the email doesn't deliver on
+- Questions that are too broad ("Are you struggling with growth?")
+- Questions the reader can answer without opening ("Do you want more clients?")
+
+---
+
+## TEMPLATES
+
+### Pattern 1 — The Knowledge Gap
+
+**Structure:** `The [adjective] thing most [PERSONA_ROLE] miss about [TOPIC]`
+
+Variants:
+- `The thing most [PERSONA_ROLE] miss about [TOPIC]`
+- `What nobody tells [PERSONA_ROLE] about [DESIRED_OUTCOME]`
+- `The [TOPIC] mistake most [PERSONA_ROLE] are making right now`
+- `Why [COMMON_APPROACH] isn't moving the needle for [PERSONA_ROLE]`
+
+---
+
+### Pattern 2 — The Unexpected Reframe
+
+**Structure:** `Your [PAIN_POINT] isn't actually a [PAIN_POINT] problem`
+
+Variants:
+- `Your [PAIN_POINT] problem isn't what you think it is`
+- `This isn't a [COMMON_DIAGNOSIS] problem — it's a [REAL_CAUSE] problem`
+- `[Common belief] is wrong. Here's what's actually happening.`
+- `We've been thinking about [TOPIC] backwards`
+
+---
+
+### Pattern 3 — The Half-Reveal
+
+**Structure:** `[DESIRED_OUTCOME] is [easier/faster/simpler] than you think (here's the one thing)`
+
+Variants:
+- `[DESIRED_OUTCOME] is closer than you think — one thing`
+- `The fastest path to [DESIRED_OUTCOME] (not what most people do)`
+- `There's a shortcut to [DESIRED_OUTCOME] — here's what it is`
+- `One change that affects [DESIRED_OUTCOME] more than anything else`
+
+---
+
+## GROWTHUB-SPECIFIC EXAMPLES
+
+**Pillar 1 — Growth System:**
+- `The thing most agency owners miss about scaling`
+- `Your growth problem isn't actually a growth problem`
+- `Why systematizing this one thing changes everything`
+
+**Pillar 2 — Automation & AI:**
+- `The bottleneck most performance teams don't see coming`
+- `Why your creative process is slower than it looks`
+- `Faster than you think (one thing about creative testing)`
+
+**Pillar 4 — Education & Strategy:**
+- `The framework behind every high-win-rate creative program`
+- `What brands scaling to $500K in spend do differently`
+- `Nobody talks about this part of the creative process`
+
+**Pillar 5 — Pipeline & Revenue:**
+- `Why your pipeline isn't dead — it's just quiet`
+- `The follow-up mistake that kills more deals than anything`
+- `There is more revenue in your list than you think`
+
+---
+
+## PREVIEW TEXT PAIRING
+
+Curiosity subject lines pair best with preview text that:
+- Extends the loop (adds one more detail that deepens the hook)
+- Teases the resolution without giving it away
+- Confirms this email is for them specifically
+
+**Example pairings:**
+
+| Subject | Preview |
+|---|---|
+| The thing most agency owners miss about scaling | It's not the budget. It's not the team. It's this. |
+| Your growth problem isn't actually a growth problem | The real constraint is two steps upstream from where you're looking. |
+| Why your creative process is slower than it looks | Most brands find out too late — here's where the delay actually lives. |
+
+---
+
+## RULES
+
+- Subject line must deliver on the curiosity in the email body — never bait-and-switch
+- Keep under 50 characters for mobile (test at 40 if close)
+- Avoid starting with "The" in consecutive emails of the same sequence
+- Do not stack multiple curiosity hooks in the same subject line — pick one

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/subject-lines/personal.md

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+# Subject Line Module — Personal
+
+**Module type:** Subject line  
+**Type tag:** `personal`  
+**What it does:** Speaks directly to the individual — their role, situation, or specific context. Feels like a 1:1 message, not a broadcast.  
+**Best used for:** Cold outbound (email 1), re-engagement (email 1), post-demo follow-up (email 1), and any email where the segment is small and specific enough to personalize
+
+---
+
+## HOW PERSONAL SUBJECT LINES WORK
+
+Personal subject lines work because they feel like they were written for one person, not a list. The key is specificity — naming the role, the situation, or the context that only applies to this segment.
+
+The best personal subject lines do not use hollow personalization ("Hey [First Name], I saw your company"). They use genuine situational relevance — "you're a CGO scaling past $100K/month in spend and you've hit this exact wall."
+
+**Three patterns:**
+
+1. **Role-specific** — direct address to their role/situation
+2. **Callback** — references a prior interaction or context
+3. **Shared situation** — "you and I both know this feeling"
+
+---
+
+## TEMPLATES
+
+### Pattern 1 — Role-Specific
+
+**Structure:** `[PERSONA_ROLE], [direct statement about their situation]`
+
+Variants:
+- `[PERSONA_ROLE]: [short observation about their specific situation]`
+- `For [PERSONA_ROLE]s hitting [PAIN_POINT]`
+- `[First Name] — [short observation or question]`
+- `[PERSONA_ROLE], this one's for you`
+
+---
+
+### Pattern 2 — Callback
+
+**Structure:** `Following up on [CONTEXT/PRIOR_INTERACTION]`
+
+Variants:
+- `Following up from [CONTEXT], [First Name]`
+- `Re: [topic from prior conversation]`
+- `After [EVENT/TRIGGER] — one thing worth considering`
+- `[First Name] — picking up where we left off`
+
+---
+
+### Pattern 3 — Shared Situation
+
+**Structure:** `You know this feeling: [SHARED_PAIN_OR_EXPERIENCE]`
+
+Variants:
+- `You know the feeling: [PAIN_SITUATION]`
+- `If you've ever [SHARED_EXPERIENCE], this is for you`
+- `[First Name], I think this will feel familiar`
+- `This might sound familiar…`
+
+---
+
+## GROWTHUB-SPECIFIC EXAMPLES
+
+**Cold outbound — Pillar 2:**
+- `[First Name] — quick question about your creative pipeline`
+- `For CGOs scaling past $100K/month in ad spend`
+- `[First Name], you know this feeling: creative is the bottleneck again`
+
+**Cold outbound — Pillar 4:**
+- `[First Name] — something I think you'll find useful`
+- `For agency owners hitting the production ceiling`
+
+**Re-engagement:**
+- `[First Name] — checking in`
+- `Hey [First Name] — still relevant?`
+- `[First Name], something we should have sent sooner`
+
+**Post-demo follow-up:**
+- `Following up from our call, [First Name]`
+- `[First Name] — the thing you mentioned that stuck with me`
+- `After our call — one more thing`
+
+---
+
+## PREVIEW TEXT PAIRING
+
+Personal subject lines pair best with preview text that:
+- Adds the specific context that makes it feel even more relevant
+- Answers the unspoken "why are you emailing me?" question
+- Does NOT open with "I hope this finds you well" or any filler
+
+**Example pairings:**
+
+| Subject | Preview |
+|---|---|
+| [First Name] — quick question about your creative pipeline | If your ability to test new concepts is the bottleneck, I want to show you something. |
+| Following up from our call, [First Name] | You mentioned the production speed issue — I want to address it directly. |
+| Hey [First Name] — still relevant? | We talked a while back. I've got something new that might change the conversation. |
+
+---
+
+## RULES
+
+- First-name personalization (`[First Name]`) is appropriate for cold outbound and re-engagement sequences
+- Do not use first-name personalization for broadcast emails to large lists — it reads as fake
+- The "personal" feel must be backed up by a personal email body — don't use personal subject lines on generic broadcast emails
+- Avoid hollow personalization: "I noticed you work at [Company]" without genuine relevance
+- Keep personal subject lines short — they work better under 40 characters

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/subject-lines/social-proof.md

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+# Subject Line Module — Social Proof
+
+**Module type:** Subject line  
+**Type tag:** `social-proof`  
+**What it does:** Anchors credibility with a specific result, number, or story. Makes the reader believe the outcome is real because someone else already achieved it.  
+**Best used for:** Mid-to-late nurture (emails 3–4), re-engagement email 2, post-demo email 2, promotional broadcasts with strong results to cite
+
+---
+
+## HOW SOCIAL PROOF SUBJECT LINES WORK
+
+Social proof subject lines lead with a specific, believable result. The specificity is what makes them work — a precise number is more credible than a vague claim. The reader sees the outcome and wants to know how.
+
+**Three patterns that work:**
+
+1. **The result story** — "How [persona type] went from [X] to [Y]"
+2. **The number anchor** — "[Number/stat] — here's what it took"
+3. **The peer validation** — "What [comparable person/brand] is doing differently"
+
+**What kills social proof subject lines:**
+- Vague claims ("Amazing results from our clients")
+- Unbelievable numbers without context ("10x results overnight")
+- Generic social proof not tied to the reader's specific situation
+- Fabricated or exaggerated proof — always use approved numbers only
+
+---
+
+## TEMPLATES
+
+### Pattern 1 — The Result Story
+
+**Structure:** `How [PERSONA_TYPE] went from [PROBLEM_STATE] to [DESIRED_OUTCOME]`
+
+Variants:
+- `How [PERSONA_TYPE] went from [X] to [Y] in [TIMEFRAME]`
+- `From [PAIN_STATE] to [OUTCOME]: what changed`
+- `[PERSONA_TYPE] was hitting [PAIN_POINT] — here's what happened next`
+- `What [PERSONA_TYPE] did differently (and why it worked)`
+
+---
+
+### Pattern 2 — The Number Anchor
+
+**Structure:** `[NUMBER/STAT]: here's what it took`
+
+Variants:
+- `[NUMBER] — and no increase in headcount`
+- `[RESULT] in [TIMEFRAME] — the system behind it`
+- `[SPECIFIC_METRIC] without [COST_OR_EFFORT]: here's how`
+- `[STAT] of our clients [RESULT] — this is what they did`
+
+---
+
+### Pattern 3 — The Peer Validation
+
+**Structure:** `What [COMPARABLE_PERSONA] is doing differently right now`
+
+Variants:
+- `What top [PERSONA_ROLE]s are doing that most people aren't`
+- `The [PERSONA_ROLE]s scaling to [OUTCOME] have this in common`
+- `Why some [PERSONA_TYPE]s are scaling while others are stuck`
+- `What [PERSONA_ROLE]s with [RESULT] did first`
+
+---
+
+## GROWTHUB-SPECIFIC EXAMPLES
+
+**Pillar 1 — Growth System:**
+- `How one agency went from chaos to a systemized growth machine`
+- `What systematized brands have in common (and how they got there)`
+
+**Pillar 2 — Automation & AI:**
+- `How [Brand type] tested 3x more concepts without hiring`
+- `5x more creative tests per month — the system behind it`
+
+**Pillar 3 — Client Results:**
+- `From 100K to 500K in ad spend — what actually changed`
+- `What brands removing the creative bottleneck have in common`
+
+**Pillar 5 — Pipeline & Revenue:**
+- `How [persona type] re-engaged their list and moved pipeline`
+- `[N] deals closed from a list everyone wrote off — here's how`
+
+---
+
+## PREVIEW TEXT PAIRING
+
+Social proof subject lines pair best with preview text that:
+- Adds a detail that makes the result feel even more specific and credible
+- Names the mechanism or system that produced the result
+- Frames the result as something the reader can replicate
+
+**Example pairings:**
+
+| Subject | Preview |
+|---|---|
+| How one agency went from chaos to a systemized growth machine | It wasn't a new hire. It wasn't a new tool. It was this one structural change. |
+| 5x more creative tests per month — the system behind it | No extra headcount. Same budget. Just a different approach to the production layer. |
+| From 100K to 500K in ad spend — what actually changed | The budget was always there. The creative bottleneck was the constraint. |
+
+---
+
+## RULES
+
+- Only use numbers and results that are approved in the brand kit — never fabricate
+- Specificity is credibility — "5x more tests" beats "dramatically more testing"
+- Pair the result with a timeframe when possible ("in 90 days", "in one quarter")
+- The proof story in the email body must match what the subject line promises
+- Do not use a proof subject line unless the email body delivers the full story

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/subject-lines/urgency.md

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+# Subject Line Module — Urgency
+
+**Module type:** Subject line  
+**Type tag:** `urgency`  
+**What it does:** Creates a reason to act now — or articulates the cost of not acting. Moves stalled contacts toward a decision.  
+**Best used for:** Promotional broadcasts, re-engagement email 3, nurture activation email (email 4–5), post-demo follow-up email 3
+
+---
+
+## HOW URGENCY SUBJECT LINES WORK
+
+Urgency subject lines work when the urgency is real and specific. False scarcity destroys trust — if you say "ends Friday" and it doesn't end Friday, your next email gets ignored.
+
+The most powerful urgency in Growthub email is not time-based — it's **cost-of-inaction** urgency: "here's what's happening while you wait."
+
+**Three urgency patterns:**
+
+1. **Deadline-based** — "This closes [date/day]" — only use when there is a real deadline
+2. **Cost-of-inaction** — "While you're waiting, here's what's happening" — most reliable for B2B
+3. **Last-chance** — "Last email on this" — used in Email 3 of cold/re-engagement sequences
+
+---
+
+## TEMPLATES
+
+### Pattern 1 — Deadline-Based
+
+**Structure:** `[OFFER/RESOURCE] closes [DATE/DAY]`
+
+Variants:
+- `[OFFER] closes [DAY] — last chance`
+- `Doors close [DATE]: [OFFER]`
+- `[DATE] is the cutoff for [OFFER]`
+- `Spots are limited — [N] left for [OFFER]`
+
+> ⚠️ Only use when there is a genuine deadline or limited availability. Never invent urgency.
+
+---
+
+### Pattern 2 — Cost of Inaction
+
+**Structure:** `Every week you wait, [COST_OF_DELAY]`
+
+Variants:
+- `The longer [PAIN_POINT] goes unresolved, the more it costs`
+- `While you're [CURRENT_STATE], [COMPETITOR_TYPE] is [OUTCOME]`
+- `Every week without [SOLUTION] is [COST_FRAMING]`
+- `The gap between where you are and [DESIRED_OUTCOME] is growing`
+- `Your competitors are [DOING_THE_THING] — are you?`
+
+---
+
+### Pattern 3 — Last-Chance
+
+**Structure:** `Last [email / message / note] on [TOPIC]`
+
+Variants:
+- `Last email on this, [First Name]`
+- `One last thing before I go quiet`
+- `Final note on [TOPIC] — then I'll leave you alone`
+- `Still [RELEVANT_TOPIC]? This is my last ask.`
+
+> Used in Email 3 of cold and re-engagement sequences. Honest about being the last contact.
+
+---
+
+## GROWTHUB-SPECIFIC EXAMPLES
+
+**Pillar 2 — Automation & AI:**
+- `Every week without a testing system is a week your competition is ahead`
+- `The creative bottleneck is costing you more than you think (here's the math)`
+- `While you're waiting on production, your ad account is sitting still`
+
+**Pillar 5 — Pipeline & Revenue:**
+- `Deals don't come back on their own — here's the window`
+- `The pipeline you wrote off might not be dead yet (but the window closes)`
+- `Last email on this — still want to fix the follow-up gap?`
+
+**Promotional:**
+- `This offer closes [DATE] — last chance to lock it in`
+- `[N] spots left for [OFFER] — closing this week`
+
+**Re-engagement / cold:**
+- `Last email from me on this, [First Name]`
+- `One last note — still relevant?`
+
+---
+
+## PREVIEW TEXT PAIRING
+
+Urgency subject lines pair best with preview text that:
+- Clarifies the specific cost or deadline
+- Makes the urgency feel real and concrete, not manufactured
+- Gives the reader a clear reason to act now
+
+**Example pairings:**
+
+| Subject | Preview |
+|---|---|
+| Every week without a testing system is a week your competition is ahead | The gap compounds. The longer the delay, the harder the catch-up. |
+| Last email on this, [First Name] | If this isn't the right time, no problem. But I didn't want to go quiet without asking one last time. |
+| This offer closes [DATE] | After that, the pricing goes back to standard. This is the last window. |
+
+---
+
+## RULES
+
+- Never use false urgency — "This expires Friday" when it doesn't
+- Cost-of-inaction urgency is almost always more credible than manufactured deadlines for B2B
+- "Last email" language must be true — if you say it's the last email, it must be the last email in that sequence
+- Urgency subject lines must be paired with urgency that is real and explained in the email body
+- Do not use urgency in nurture emails 1–3 — it reads as desperate before trust is established