@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/broadcasts/_template/broadcast-vault.md

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+# Broadcast Vault Template
+
+> Copy this file to `broadcasts/<client-slug>/broadcast-vault.md` and populate all sections.
+> The broadcast vault is the CONTENT LIBRARY for broadcast campaigns.
+> Broadcast formats (in `templates/broadcast-formats/`) are the EMAIL CONTAINERS that reference vault items.
+>
+> Agent workflow:
+>   1. Load this vault
+>   2. Identify the campaign goal (deliver value / drive traffic / show proof / warm up / activate)
+>   3. Match to a broadcast format in `templates/broadcast-formats/INDEX.md`
+>   4. Select the specific vault asset(s) to feature
+>   5. Fill the format template with vault content
+>   6. Generate subject line matrix
+>   7. Platform handoff
+
+---
+
+## VAULT IDENTITY
+
+```yaml
+client:          "[client slug]"
+local_version:   "1.0.0"
+last_updated:    "YYYY-MM-DD"
+vault_owner:     "[name or team]"
+```
+
+---
+
+## LEAD MAGNETS
+
+> Free resources that deliver value and drive opt-ins or engagement.
+> Each item has: title, description, URL, content type, pillar fit, and best broadcast format.
+
+```yaml
+lead_magnets:
+
+  - id:          "lm-01"
+    title:       "[Lead magnet title]"
+    description: "[1–2 sentence description of what it contains and who it's for]"
+    url:         "[URL]"
+    type:        "[guide / playbook / tool / checklist / video / community / template / audit]"
+    pillar:      "[pillar name(s) this asset fits]"
+    audience:    "[who this is most relevant for]"
+    best_format: "[broadcast format ID from INDEX.md — e.g. value-delivery / lead-magnet-traffic]"
+    cta_text:    "[exact CTA text to use when sharing this asset]"
+    status:      "[active / draft / archived]"
+
+  - id:          "lm-02"
+    title:       "[Lead magnet title]"
+    description: "[description]"
+    url:         "[URL]"
+    type:        "[type]"
+    pillar:      "[pillar]"
+    audience:    "[audience]"
+    best_format: "[format]"
+    cta_text:    "[CTA text]"
+    status:      "active"
+
+  # Add more entries as needed
+```
+
+---
+
+## PROOF ASSETS
+
+> Case studies, testimonials, results showcases, and before/after demonstrations.
+> Used in showcase-proof and activation-booking broadcast formats.
+
+```yaml
+proof_assets:
+
+  case_studies:
+    - id:          "cs-01"
+      title:       "[Case study title]"
+      description: "[What this case study shows — outcome, industry, persona]"
+      url:         "[URL]"
+      type:        "[gamma / webpage / pdf / video]"
+      persona_match: "[Which persona this is most relevant for]"
+      key_result:  "[The headline result — specific, approved]"
+      status:      "[active / draft]"
+
+  testimonials:
+    - id:          "t-01"
+      person:      "[Name or description]"
+      company:     "[Company or role]"
+      format:      "[video / written]"
+      url:         "[URL]"
+      key_quote:   "[Best 1-2 sentence quote or summary]"
+      persona_match: "[Who this testimonial resonates with most]"
+      status:      "active"
+
+  showcases:
+    - id:          "sh-01"
+      title:       "[Showcase title]"
+      description: "[What this shows]"
+      url:         "[URL]"
+      type:        "[air-gallery / video / image-set]"
+      use_in:      "[Which broadcast format to use this in]"
+      status:      "active"
+```
+
+---
+
+## CONTENT ASSETS
+
+> YouTube videos, blog posts, educational content, community links.
+> Used in engagement-nudge and education-focused broadcasts.
+
+```yaml
+content_assets:
+
+  youtube_videos:
+    - id:          "yt-01"
+      title:       "[Video title]"
+      url:         "[YouTube URL]"
+      topic:       "[What this video covers]"
+      pillar:      "[pillar fit]"
+      runtime:     "[e.g. 12 min]"
+      best_for:    "[nurture / activation / education / proof]"
+      status:      "active"
+
+  blog_posts:
+    - id:          "bp-01"
+      title:       "[Post title]"
+      url:         "[URL]"
+      topic:       "[What this covers]"
+      pillar:      "[pillar]"
+      status:      "active"
+
+  community:
+    - id:          "comm-01"
+      platform:    "[SKOOL / Discord / Slack / Circle]"
+      title:       "[Community name]"
+      url:         "[URL]"
+      description: "[What members get]"
+      cta_text:    "[CTA text]"
+      status:      "active"
+```
+
+---
+
+## ACTIVE BROADCAST SCHEDULE
+
+> Optional. Track upcoming and recent broadcasts to avoid overlap or over-sending.
+
+```yaml
+broadcast_schedule:
+
+  upcoming:
+    - date:      "YYYY-MM-DD"
+      format:    "[broadcast format ID]"
+      asset:     "[vault asset ID]"
+      segment:   "[segment tag]"
+      status:    "[planned / ready / approved]"
+
+  recent:
+    - date:      "YYYY-MM-DD"
+      format:    "[broadcast format ID]"
+      asset:     "[vault asset ID]"
+      segment:   "[segment tag]"
+      output:    "[path to output file]"
+```
+
+---
+
+## BROADCAST CADENCE RULES
+
+```yaml
+cadence_rules:
+  max_broadcasts_per_week:   "[e.g. 2]"
+  min_days_between_sends:    "[e.g. 3]"
+  preferred_send_days:       "[e.g. Tuesday, Thursday]"
+  preferred_send_time:       "[e.g. 9–11am recipient local time]"
+  segment_cooling_period:    "[e.g. do not re-send same asset to same segment within 60 days]"
+```
+
+---
+
+## VAULT VERSIONING
+
+> Update this section whenever vault content is added or changed.
+
+```yaml
+version_log:
+  - version:   "1.0.0"
+    date:       "YYYY-MM-DD"
+    changes:    "Initial vault created"
+```

package/assets/worker-kits/growthub-email-marketing-v1/broadcasts/growthub/broadcast-vault.md

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+# Broadcast Vault — Growthub
+
+> Growthub's live asset library for broadcast email campaigns.
+> This vault is the content source. Broadcast formats in `templates/broadcast-formats/` are the containers.
+>
+> Agent workflow:
+>   1. Load this vault (read the full file into context)
+>   2. Identify campaign goal → match to a broadcast format in `templates/broadcast-formats/INDEX.md`
+>   3. Select the specific vault asset(s) to feature in that broadcast
+>   4. Fill the format template with vault content
+>   5. Generate subject line matrix
+>   6. Platform handoff via runtime-assumptions.md
+
+---
+
+## VAULT IDENTITY
+
+```yaml
+client:          "growthub"
+local_version:   "1.0.0"
+last_updated:    "2026-04-10"
+vault_owner:     "Antonio"
+```
+
+---
+
+## LEAD MAGNETS
+
+> Free resources Growthub offers. Use in `value-delivery` and `lead-magnet-traffic` broadcast formats.
+> Every lead magnet email should feel like a genuine gift — value first, no pitch required.
+
+```yaml
+lead_magnets:
+
+  - id:          "lm-01"
+    title:       "Winning Ads Playbook — Static Ads 2026"
+    description: "Playbook breaking down what's working in static ad creative right now. Frameworks, formats, and examples for brands running paid media."
+    url:         "https://www.growthub.ai/f/blog/static-ads-2026"
+    type:        "playbook"
+    pillar:      "Automation & AI / Education & Strategy"
+    audience:    "Performance teams and brand marketers running Meta/TikTok ads"
+    best_format: "value-delivery / lead-magnet-traffic"
+    cta_text:    "Get the Winning Ads Playbook →"
+    status:      "active"
+
+  - id:          "lm-02"
+    title:       "Winning Prompts Playbook"
+    description: "Curated AI prompt systems for creative and marketing teams. Practical prompts for ideation, briefs, copy, and creative strategy."
+    url:         "https://www.growthub.ai/f/playbook"
+    type:        "playbook"
+    pillar:      "Automation & AI / Education & Strategy"
+    audience:    "Marketers and creative leads using AI tools in their workflow"
+    best_format: "value-delivery / lead-magnet-traffic"
+    cta_text:    "Get the Winning Prompts Playbook →"
+    status:      "active"
+
+  - id:          "lm-03"
+    title:       "Nano Banana Starter Kit"
+    description: "Starter kit for getting up and running with AI-assisted creative workflows. Practical toolkit for marketers new to AI production."
+    url:         "https://v0-nano-banana-starter-kit.vercel.app/"
+    type:        "tool / starter kit"
+    pillar:      "Automation & AI"
+    audience:    "Marketers just getting started with AI creative tools"
+    best_format: "value-delivery / engagement-nudge"
+    cta_text:    "Grab the Starter Kit →"
+    status:      "active"
+
+  - id:          "lm-04"
+    title:       "4K+ Private SKOOL Community — AI Marketing & Growth"
+    description: "Private community of 4,000+ marketers, founders, and operators learning AI marketing and growth. Free to join."
+    url:         "https://www.skool.com/growthub/about"
+    type:        "community"
+    pillar:      "Growth System / Automation & AI"
+    audience:    "Any marketer who wants peer learning, templates, and AI marketing resources"
+    best_format: "engagement-nudge / activation-booking"
+    cta_text:    "Join the free community →"
+    status:      "active"
+
+  - id:          "lm-05"
+    title:       "Free Competitor Ads Report"
+    description: "Free report showing what your competitors are running on Meta — top ads, hooks, formats, and creative angles in your niche."
+    url:         "https://www.growthub.ai/f/winning-ads-signup"
+    type:        "report / audit"
+    pillar:      "Education & Strategy / Pipeline & Revenue"
+    audience:    "Brand owners and performance marketers who want competitive intelligence"
+    best_format: "lead-magnet-traffic / value-delivery"
+    cta_text:    "Get my free competitor ads report →"
+    status:      "active"
+
+  - id:          "lm-06"
+    title:       "SEO / LLM / GEO Mastersheet"
+    description: "Comprehensive mastersheet covering SEO, AI search engine optimization (AEO), and GEO (generative engine optimization). Frameworks and tactics for visibility in AI-era search."
+    url:         "https://www.notion.so/growthub/SEO-AEO-LLM-GEO-Mastersheet-2e4d28ab978380dbbff0e56e7ee28082"
+    type:        "mastersheet / notion doc"
+    pillar:      "Education & Strategy"
+    audience:    "Marketers and founders who need to understand AI-era SEO and LLM visibility"
+    best_format: "value-delivery / engagement-nudge"
+    cta_text:    "Access the SEO / LLM / GEO Mastersheet →"
+    status:      "active"
+
+  - id:          "lm-07"
+    title:       "Free SEO / AEO / LLM Audit Report"
+    description: "Free automated audit showing how your brand performs in AI search engines and LLM-powered results. Identifies visibility gaps."
+    url:         "https://www.growthub.ai/onboarding-agent"
+    type:        "audit / tool"
+    pillar:      "Education & Strategy / Growth System"
+    audience:    "Brand owners and marketers who want to know how they appear in AI search"
+    best_format: "lead-magnet-traffic / value-delivery"
+    cta_text:    "Get my free LLM audit →"
+    status:      "active"
+
+  - id:          "lm-08"
+    title:       "DTC Mega File"
+    description: "Massive curated resource file for DTC brands — templates, frameworks, swipe files, and references covering creative, performance, and growth."
+    url:         "https://growthub.notion.site/dtc-mega-file?source=copy_link"
+    type:        "resource file / notion doc"
+    pillar:      "Education & Strategy / Growth System"
+    audience:    "DTC founders, operators, and performance teams"
+    best_format: "value-delivery / engagement-nudge"
+    cta_text:    "Access the DTC Mega File →"
+    status:      "active"
+
+  - id:          "lm-09"
+    title:       "AI Batch Image Generation Mastery Guide"
+    description: "Step-by-step guide to generating high-quality product and lifestyle images at scale using AI. Covers prompting, workflows, and quality control."
+    url:         "https://www.notion.so/growthub/AI-Batch-Image-Generation-Mastery-Guide-303d28ab978380cc89ccef0fccff4d52"
+    type:        "guide / notion doc"
+    pillar:      "Automation & AI"
+    audience:    "Creative teams, marketers, and founders using AI for visual content"
+    best_format: "value-delivery / lead-magnet-traffic"
+    cta_text:    "Get the AI Batch Image Guide →"
+    status:      "active"
+
+  - id:          "lm-10"
+    title:       "500+ Proven Winning Hooks"
+    description: "Database of 500+ proven ad hooks with structure templates. Searchable by niche, format, and hook type. The same library used internally for creative briefs."
+    url:         "https://www.notion.so/growthub/2d7d28ab9783802aa48dcda105f8c63f?v=8e6120c3ec8e401daa8eaefad2de89d6"
+    type:        "database / notion doc"
+    pillar:      "Education & Strategy / Automation & AI"
+    audience:    "Creative strategists, performance marketers, and copywriters"
+    best_format: "value-delivery / engagement-nudge"
+    cta_text:    "Access 500+ Winning Hooks →"
+    status:      "active"
+```
+
+---
+
+## PROOF ASSETS
+
+> Showcases, case studies, and testimonials. Use in `showcase-proof` and `activation-booking` formats.
+> Only use approved proof — never fabricate results.
+
+### SHOWCASES
+
+```yaml
+showcases:
+
+  - id:          "sh-01"
+    title:       "AI UGC Creative Examples — Showcase Formats & Best Work"
+    description: "Gallery of Growthub's best AI UGC creative work for major brands. Shows formats, quality standards, and creative range across industries."
+    url:         "https://app.air.inc/a/b94a95947"
+    type:        "air-gallery"
+    best_for:    "showcase-proof / activation-booking"
+    cta_text:    "See the creative showcase →"
+    status:      "active"
+
+  - id:          "sh-02"
+    title:       "Spend → Results → CPA / ROAS Performance Gallery"
+    description: "Performance data gallery showing real ad account results — spend levels, CPA improvements, and ROAS outcomes across Growthub client campaigns."
+    url:         "https://app.air.inc/a/ba34c4c47"
+    type:        "air-gallery"
+    best_for:    "showcase-proof / activation-booking"
+    cta_text:    "See real performance results →"
+    status:      "active"
+```
+
+### TESTIMONIALS & SOCIAL PROOF
+
+```yaml
+testimonials:
+
+  - id:          "t-01"
+    title:       "Customer Video Testimonial — Creative Strategy Proof"
+    description: "Video testimonial from a Growthub client speaking to the impact of the creative strategy and results delivered."
+    url:         "https://youtu.be/100kabrAXCg"
+    format:      "video"
+    best_for:    "showcase-proof / activation-booking"
+    cta_text:    "Watch the testimonial →"
+    status:      "active"
+```
+
+### CASE STUDIES
+
+```yaml
+case_studies:
+
+  - id:          "cs-01"
+    title:       "Meta Ads Growth Case Study #1"
+    url:         "https://gamma.app/docs/vmgac08gnak7163"
+    type:        "gamma"
+    best_for:    "showcase-proof / activation-booking"
+    status:      "active"
+
+  - id:          "cs-02"
+    title:       "Meta Ads Growth Case Study #2"
+    url:         "https://gamma.app/docs/8ylbw6vp3e5zqqh"
+    type:        "gamma"
+    best_for:    "showcase-proof / activation-booking"
+    status:      "active"
+
+  - id:          "cs-03"
+    title:       "Case Studies — Growthub Website"
+    description: "Full case study library on the Growthub website. Multiple brands, industries, and outcomes."
+    url:         "https://thegrowthub.com/pages/case-studies"
+    type:        "webpage"
+    best_for:    "showcase-proof / activation-booking"
+    cta_text:    "See all case studies →"
+    status:      "active"
+
+  - id:          "cs-04"
+    title:       "Meta Ads + Landing Page — Exceptional Growth Case Study"
+    url:         "https://gamma.app/docs/Case-Study-Driving-Exceptional-Growth-with-Meta-Ads-and-Landing-P-n6nuaky968ejw7u"
+    type:        "gamma"
+    industry:    "Performance / E-commerce"
+    best_for:    "showcase-proof"
+    status:      "active"
+
+  - id:          "cs-05"
+    title:       "Vitamin Brand — Performance Scaling Overview"
+    url:         "https://gamma.app/docs/Vitamin-Brand-Performance-Scaling-Overview-y9rqrgqp032mefx"
+    type:        "gamma"
+    industry:    "Supplements / Health"
+    best_for:    "showcase-proof"
+    status:      "active"
+
+  - id:          "cs-06"
+    title:       "Supplement Brand — Scaling with Creative Discipline"
+    url:         "https://gamma.app/docs/Supplement-Brand-Case-Study-Scaling-with-Creative-Discipline-kjb4lnze66qoj6m"
+    type:        "gamma"
+    industry:    "Supplements"
+    best_for:    "showcase-proof"
+    status:      "active"
+
+  - id:          "cs-07"
+    title:       "Meta Ads Success Story"
+    url:         "https://gamma.app/docs/GH-Case-Study-Meta-Ads-Success-Story-i0vpnkpwlppew4p"
+    type:        "gamma"
+    industry:    "Performance"
+    best_for:    "showcase-proof / activation-booking"
+    status:      "active"
+```
+
+---
+
+## CONTENT ASSETS
+
+> YouTube videos and educational content. Use in `engagement-nudge` and `lead-magnet-traffic` formats.
+
+```yaml
+youtube_videos:
+
+  - id:          "yt-01"
+    title:       "Antonio YouTube — Video 1"
+    url:         "https://youtu.be/yACECplpWGU?si=cFtQCyG_k_98KTtl"
+    pillar:      "Education & Strategy / Automation & AI"
+    best_for:    "engagement-nudge / value-delivery"
+    cta_text:    "Watch on YouTube →"
+    status:      "active"
+
+  - id:          "yt-02"
+    title:       "Antonio YouTube — Video 2"
+    url:         "https://youtu.be/IaqettczkPk?si=SWXFPmamkxRgYkJP"
+    pillar:      "Education & Strategy / Automation & AI"
+    best_for:    "engagement-nudge / value-delivery"
+    cta_text:    "Watch on YouTube →"
+    status:      "active"
+
+  - id:          "yt-03"
+    title:       "Antonio YouTube — Video 3"
+    url:         "https://youtu.be/iuoz70zSfM8?si=3w1-epxmzG9ZJYy4"
+    pillar:      "Education & Strategy / Growth System"
+    best_for:    "engagement-nudge / value-delivery"
+    cta_text:    "Watch on YouTube →"
+    status:      "active"
+```
+
+---
+
+## ASSET SELECTION GUIDE
+
+> Quick reference: which vault asset works best for which broadcast goal.
+
+| Campaign goal | Best asset types | Broadcast format |
+|---|---|---|
+| Deliver free value, build goodwill | Lead magnets (lm-01 through lm-10) | `value-delivery` |
+| Drive traffic to a specific resource | Lead magnets with landing pages | `lead-magnet-traffic` |
+| Build credibility, show results | Case studies (cs-01–07), showcases (sh-01, sh-02) | `showcase-proof` |
+| Warm up cold/cool leads | YouTube videos (yt-01–03), community (lm-04), educational magnets | `engagement-nudge` |
+| Nudge warm leads toward booking | Testimonial (t-01), case studies, showcases + CTA | `activation-booking` |
+
+---
+
+## BROADCAST CADENCE RULES
+
+```yaml
+cadence_rules:
+  max_broadcasts_per_week:   2
+  min_days_between_sends:    3
+  preferred_send_days:       "Tuesday, Thursday"
+  preferred_send_time:       "9–11am recipient local time"
+  segment_cooling_period:    "Do not re-send same vault asset to same segment within 60 days"
+  lead_magnet_rotation:      "Rotate across different magnets per segment — never send same LM twice in one month"
+```
+
+---
+
+## VAULT VERSION LOG
+
+```yaml
+version_log:
+  - version:  "1.0.0"
+    date:     "2026-04-10"
+    changes:  "Initial vault — 10 lead magnets, 2 showcases, 1 testimonial, 7 case studies, 3 YouTube videos"
+```

package/assets/worker-kits/growthub-email-marketing-v1/bundles/growthub-email-marketing-v1.json

@@ -0,0 +1,66 @@
+{
+  "schemaVersion": 2,
+  "bundle": {
+    "id": "growthub-email-marketing-v1",
+    "version": "1.0.0",
+    "kitId": "growthub-email-marketing-v1",
+    "workerId": "email-marketing-strategist"
+  },
+  "briefType": "email-marketing-campaign",
+  "publicExampleBrandPaths": [
+    "brands/growthub/brand-kit.md"
+  ],
+  "requiredFrozenAssets": [
+    "skills.md",
+    "output-standards.md",
+    "runtime-assumptions.md",
+    "workers/email-marketing-strategist/CLAUDE.md",
+    "brands/_template/brand-kit.md",
+    "brands/growthub/brand-kit.md",
+    "templates/campaign-brief-template.md",
+    "templates/sequence-planner.md",
+    "templates/email-draft.md",
+    "templates/subject-line-matrix.md",
+    "templates/cta-matrix.md",
+    "templates/qa-checklist.md",
+    "templates/email-formats/INDEX.md",
+    "templates/email-formats/nurture-sequence.md",
+    "templates/email-formats/outbound-cold-sequence.md",
+    "templates/email-formats/promotional-broadcast.md",
+    "templates/email-formats/re-engagement.md",
+    "templates/email-formats/follow-up-sequence.md",
+    "templates/email-modules/INDEX.md",
+    "templates/email-modules/subject-lines/curiosity.md",
+    "templates/email-modules/subject-lines/social-proof.md",
+    "templates/email-modules/subject-lines/urgency.md",
+    "templates/email-modules/subject-lines/personal.md",
+    "templates/email-modules/body/problem-agitate.md",
+    "templates/email-modules/body/value-reveal.md",
+    "templates/email-modules/body/story-bridge.md",
+    "templates/email-modules/body/education-block.md",
+    "templates/email-modules/cta/primary-cta.md",
+    "templates/email-modules/cta/soft-cta.md",
+    "templates/email-modules/cta/reply-cta.md",
+    "templates/hooks-library/subject-line-patterns.csv",
+    "examples/campaign-brief-sample.md",
+    "examples/nurture-sequence-sample.md",
+    "examples/subject-line-matrix-sample.md",
+    "growthub-meta/README.md",
+    "growthub-meta/kit-standard.md",
+    "brands/growthub/VERSION.md",
+    "broadcasts/_template/broadcast-vault.md",
+    "broadcasts/growthub/broadcast-vault.md",
+    "templates/broadcast-formats/INDEX.md",
+    "templates/broadcast-formats/value-delivery.md",
+    "templates/broadcast-formats/lead-magnet-traffic.md",
+    "templates/broadcast-formats/showcase-proof.md",
+    "templates/broadcast-formats/engagement-nudge.md",
+    "templates/broadcast-formats/activation-booking.md"
+  ],
+  "optionalPresets": [],
+  "export": {
+    "folderName": "growthub-agent-worker-kit-email-marketing-v1",
+    "zipFileName": "growthub-agent-worker-kit-email-marketing-v1.zip"
+  },
+  "activationModes": ["export"]
+}

package/assets/worker-kits/growthub-email-marketing-v1/examples/campaign-brief-sample.md

@@ -0,0 +1,110 @@
+# SAMPLE: Campaign Brief — Growthub Nurture Sequence — Automation & AI Pillar
+
+> This is a reference output. Shows a fully completed campaign brief for a 5-email nurture sequence.
+> Use as a quality benchmark when producing campaign briefs.
+
+---
+
+## CAMPAIGN OVERVIEW
+
+| Field | Value |
+|---|---|
+| **Campaign name** | Growthub — Creative Velocity Nurture — Q2 2026 |
+| **Client** | growthub |
+| **Campaign type** | Nurture sequence — 5 emails |
+| **Content pillar (anchor)** | Pillar 2 — Automation & AI |
+| **Content pillar (secondary)** | Pillar 4 — Education & Strategy |
+| **Date** | 2026-04-10 |
+| **Owner** | Antonio |
+
+---
+
+## AUDIENCE
+
+| Field | Value |
+|---|---|
+| **Segment name** | new-lead |
+| **Persona** | Performance director or CGO at a DTC brand or agency spending $50K–$300K/month on Meta/TikTok. Problem-aware: knows creative throughput is the bottleneck but hasn't found a reliable system. |
+| **Entry trigger** | Opted in via lead magnet ("Creative Testing Playbook") or ad landing page |
+| **Segment tag (platform)** | `new-lead` — GHL sequence trigger: tag applied |
+| **What they want** | More winning ad concepts, faster, without proportionally more cost or headcount |
+| **What they're afraid of** | Investing in a production system that delivers volume but not wins. Looking dumb internally for recommending something that doesn't work. |
+| **What they've tried** | In-house creative team, UGC platforms, traditional ad agencies — all have been too slow, too expensive, or disconnected from performance data |
+
+---
+
+## CAMPAIGN ANGLE
+
+| Field | Value |
+|---|---|
+| **Campaign angle** | The bottleneck isn't your team or your budget — it's the gap between insight and execution, and Growthub closes it. |
+| **Emotional arc** | Frustrated (creative is still the constraint) → Informed (the real bottleneck identified) → Empowered (they see a path) → Activated (they book the call) |
+| **Primary message** | Speed from insight to winning ad — without increasing production cost or headcount |
+| **What the campaign is NOT** | Not a pitch for AI technology. Not a volume promise. Not a comparison to other production tools. The story is about the system, not the features. |
+
+---
+
+## SEQUENCE MAP
+
+| # | Send Day | Theme | Subject (primary) | Body Arc | CTA | Platform Tag |
+|---|---|---|---|---|---|---|
+| 1 | Day 0 | The real bottleneck | "The thing most performance teams miss about scaling creative" | Problem/agitate → partial value reveal | Soft CTA (read framework) | `new-lead` |
+| 2 | Day +3 | The insight | "Why your creative cycle is slower than it looks" | Value/reveal — insight on production cycle gap | Reply CTA | `nurture-active` |
+| 3 | Day +6 | The framework | "The 3-step creative intelligence framework" | Education block — 3-part framework | Soft CTA (download) | `nurture-active` |
+| 4 | Day +10 | The proof | "How one team went from 2-week cycles to weekly wins" | Story/bridge → primary CTA | Primary CTA (book call) | `nurture-engaged` |
+| 5 | Day +14 | The activation | "Still hitting the creative ceiling? Here's the thing." | Value summary → urgency → primary CTA | Primary CTA (book call) | `nurture-activation` |
+
+---
+
+## CTA SPEC
+
+| Field | Value |
+|---|---|
+| **Primary CTA** | Book your growth call |
+| **Primary CTA URL** | [URL — fill in per deployment] |
+| **Secondary CTA** | Download the creative intelligence framework |
+| **Reply CTA** | "Reply and tell me — is creative throughput the actual bottleneck, or is it something else?" |
+
+---
+
+## VOICE & TONE NOTES
+
+| Field | Value |
+|---|---|
+| **Tone** | Direct, operator-level, no-fluff, practical, growth-literate |
+| **Voice notes** | Speak like a knowledgeable peer, not a vendor. The reader is smart and has been burned before. Specificity earns credibility. Short sentences. |
+| **Phrases to use** | "creative velocity", "speed to winning ads", "creative bottleneck", "lower your cost per learning", "test faster than competitors can react" |
+| **Phrases to avoid** | "revolutionary", "game-changing", "best-in-class", "guaranteed results", "scale to the moon" — all messaging_guardrails from brand kit apply |
+
+---
+
+## COMPLIANCE
+
+| Field | Value |
+|---|---|
+| **Required disclaimers** | Results vary. Proof points attributed where used. |
+| **CAN-SPAM footer** | Yes — required on Emails 1 and 5 (broadcasts); unsubscribe and physical address |
+| **Hard restrictions** | No guaranteed revenue claims. No fabricated case studies. No "AI UGC" as the lead — system framing only. |
+
+---
+
+## PLATFORM NOTES
+
+| Field | Value |
+|---|---|
+| **Platform** | GHL |
+| **Handoff mode** | API — sequence created via GHL REST API, segment tag triggers entry |
+| **Template name (platform)** | Growthub_NurtureBase_v1 (existing template) |
+| **Test send recipient** | [internal email for review] |
+
+---
+
+## SIGN-OFF
+
+- [x] Campaign angle confirmed: "The bottleneck isn't your team or your budget — it's the gap between insight and execution"
+- [x] Sequence map confirmed: 5 emails, 14 days, pillar 2 anchor
+- [x] Compliance notes reviewed
+- [x] Platform handoff mode confirmed: API via GHL
+
+**Confirmed by:** Antonio  
+**Date confirmed:** 2026-04-10