@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/templates/broadcast-formats/activation-booking.md

@@ -0,0 +1,156 @@
+# Broadcast Format: Activation / Booking
+
+> **Format ID:** `activation-booking`
+> **Purpose:** Move warm, nurtured leads toward booking a call, applying, or taking the next concrete step.
+> This is the conversion-intent broadcast. It follows proof and engagement sends — never use it cold.
+> **Vault asset types:** Testimonials (`t-*`), case studies (`cs-*`), showcases (`sh-*`) + booking CTA
+> **Recommended segment:** Warm leads, nurtured contacts (opened 2+ emails, clicked a resource), booked-not-closed
+> **Email count:** 1 (single broadcast)
+> **Tone:** Direct, confident, peer-to-peer — not salesy or desperate
+
+---
+
+## FORMAT RULES
+
+- **Only send to warm segments.** This format assumes the reader has already received value and has some familiarity with the brand. Never blast cold lists with an activation email.
+- **Lead with a proof point, not a pitch.** Start with a result or a client outcome — proof earns the right to make the ask.
+- **The ask should be specific and low-friction.** "Book a 20-minute call" beats "Let's connect sometime". Name the action and the time investment.
+- **One proof asset, one CTA.** Don't stack multiple case studies. One credible result, then the ask.
+- **Acknowledge where they are.** A warm lead who's seen resources but hasn't booked isn't cold — they're thinking. Don't treat them like a stranger.
+- **Give them a reason why now matters.** Not fake urgency — a real reason. Seasonal demand, capacity, a relevant insight, a recent result. Something true.
+
+---
+
+## PLACEHOLDERS
+
+| Placeholder | Source | Notes |
+|---|---|---|
+| `[BRAND_NAME]` | `brand_kit.brand_name` | Sender identity |
+| `[FROM_NAME]` | `brand_kit.email_from_name` | e.g. "Antonio from Growthub" |
+| `[PROOF_TITLE]` | vault proof asset `title` | Case study or testimonial name |
+| `[PROOF_URL]` | vault proof asset `url` | Link to proof asset |
+| `[HEADLINE_RESULT]` | vault `case_studies[].key_result` | The most compelling single result |
+| `[BOOKING_CTA_TEXT]` | `brand_kit.cta_hierarchy` | e.g. "Book a free strategy call →" |
+| `[BOOKING_URL]` | `brand_kit.cta_hierarchy` booking link | Direct calendar/booking page link |
+| `[PERSONA_DESCRIPTION]` | campaign brief | Who this segment is |
+| `[RELEVANCE_BRIDGE]` | campaign brief | Why this result is relevant to this segment |
+| `[REASON_WHY_NOW]` | campaign brief | True, non-manufactured reason to act now |
+| `[SEGMENT_TAG]` | campaign brief | Target segment |
+
+---
+
+## SUBJECT LINE SLOT
+
+```
+subject_line: [SUBJECT_LINE — see matrix below]
+preview_text: [PREVIEW_TEXT — adds specificity, increases open rate]
+```
+
+### Subject line matrix — generate 3–5 options
+
+| Type | Structure | Example |
+|---|---|---|
+| Proof-led | "[RESULT] — could be you next" | "3x ROAS in 60 days — could be you next" |
+| Direct ask | "Are you open to a call?" | unchanged |
+| Situation match | "If you're dealing with [pain], this is worth 20 minutes" | "If your CPA keeps climbing, this is worth 20 minutes" |
+| Scarcity signal (real) | "Taking [N] new clients this [month/quarter]" | "Taking 3 new clients this month" |
+| Warm re-engage | "You've been thinking about this. Let's talk." | unchanged |
+
+---
+
+## EMAIL BODY TEMPLATE
+
+```
+---
+FROM:    [FROM_NAME]
+TO:      [SEGMENT_TAG]
+SUBJECT: [SUBJECT_LINE]
+PREVIEW: [PREVIEW_TEXT]
+---
+
+[PROOF OPENER — 1–2 sentences. Open with a specific result. Name the outcome.
+Give enough context that the reader can picture the situation. This earns the ask.]
+
+[RELEVANCE BRIDGE — 1–2 sentences. Connect this result to the reader's situation.
+"If you're dealing with [similar problem]..." or "This is the same framework we use
+for [persona] who [situation]." Make it feel relevant, not generic.]
+
+[REASON WHY NOW — 1–2 sentences. Give a real reason to act this month vs. next.
+Capacity, seasonal timing, a new approach, a recent win in their industry.
+Never fake urgency — only use if there's a genuine reason.]
+
+[THE ASK — 1–2 sentences. Be direct about what you're offering and what it costs them.
+"20-minute call", "free strategy session", "no-pitch conversation". Name the action.]
+
+→ [BOOKING_CTA_TEXT]
+   [BOOKING_URL]
+
+[OPTIONAL PS — add a soft version of the ask or a final proof signal.
+"If now isn't the right time, reply and tell me when is." or
+"Here's the full case study if you want to see the numbers first: [PROOF_URL]"]
+
+—
+[FROM_NAME]
+[BRAND_NAME]
+
+---
+[Footer: unsubscribe | physical address]
+```
+
+---
+
+## FILLED EXAMPLE — Growthub
+
+**Assets used:** `cs-07` — Meta Ads Success Story (proof), booking CTA from brand kit
+**Segment:** warm-leads-nurtured-no-call
+
+```
+---
+FROM:    Antonio from Growthub
+TO:      warm-leads-nurtured-no-call
+SUBJECT: If your Meta CPA keeps climbing, this is worth 20 minutes
+PREVIEW: Just helped another brand fix exactly this — here's what changed.
+---
+
+Just wrapped a campaign for a brand that was in the same spot most performance teams
+find themselves in: spend climbing, CPA following it up, creative rotation running dry.
+
+We rebuilt their creative system — new hooks, new formats, new testing cadence. CPA
+came back down. Spend went back up. The full story is in the case study if you
+want to see the numbers.
+
+We're taking a few new clients this month. If this sounds like where you are,
+it's worth a 20-minute conversation to see if there's a fit.
+
+→ Book a free strategy call →
+   [BOOKING_URL]
+
+PS — If you want to see the full campaign breakdown first, it's here:
+https://gamma.app/docs/GH-Case-Study-Meta-Ads-Success-Story-i0vpnkpwlppew4p
+
+—
+Antonio
+Growthub
+
+---
+[unsubscribe] · Growthub · [physical address]
+```
+
+---
+
+## QA CHECKLIST
+
+Before approving this broadcast:
+
+- [ ] Segment confirmed as warm — this format is NOT for cold lists
+- [ ] Email opens with proof, not a pitch or a direct ask
+- [ ] Proof asset is from vault with `status: active` — no fabricated results
+- [ ] Reason why now is real and specific — not manufactured urgency
+- [ ] The ask is clearly stated with time investment named ("20-minute call")
+- [ ] Booking URL is correct and functional
+- [ ] Body is under 200 words
+- [ ] One CTA — the booking link
+- [ ] PS (if used) is a soft alternative or additional proof, not a second hard ask
+- [ ] FROM name matches `brand_kit.email_from_name`
+- [ ] Footer present (unsubscribe + physical address)
+- [ ] Tone is direct and peer-level — not desperate, not high-pressure

package/assets/worker-kits/growthub-email-marketing-v1/templates/broadcast-formats/engagement-nudge.md

@@ -0,0 +1,175 @@
+# Broadcast Format: Engagement Nudge
+
+> **Format ID:** `engagement-nudge`
+> **Purpose:** Re-warm cold or disengaged subscribers. Deliver low-friction value — a YouTube video,
+> community invite, or educational resource — with the goal of getting a click or reply. No hard sell.
+> **Vault asset types:** YouTube videos (`yt-*`), community (`lm-04`), educational lead magnets (`lm-*`)
+> **Recommended segment:** Cold leads (30+ days inactive), un-engaged subscribers, passive opt-ins
+> **Email count:** 1 (single broadcast)
+> **Tone:** Human, low-key, conversational — like a message from a peer, not a campaign
+
+---
+
+## FORMAT RULES
+
+- **No pitch, no ask.** The only goal is a click or a reply. Nothing about services, nothing about buying.
+- **Short and human.** This email should feel like a quick message from someone who thought of you, not a newsletter blast. Under 100 words in the body.
+- **Pick low-friction assets.** YouTube videos and community links work well because there's no form to fill. Just one click.
+- **Open with something useful, not a premise about being busy.** Don't start with "I know you're busy" or "I just wanted to check in". Lead with the value.
+- **PS can be a soft re-engagement question.** "What are you working on right now?" is more effective than any funnel tactic.
+- **Goal is reactivation.** A click or a reply means the contact is re-engaged. That's the win — not a conversion.
+
+---
+
+## PLACEHOLDERS
+
+| Placeholder | Source | Notes |
+|---|---|---|
+| `[BRAND_NAME]` | `brand_kit.brand_name` | Sender identity |
+| `[FROM_NAME]` | `brand_kit.email_from_name` | e.g. "Antonio from Growthub" |
+| `[ASSET_TITLE]` | vault asset `title` | Video title, community name, or LM title |
+| `[ASSET_URL]` | vault asset `url` | Direct link — no landing page friction |
+| `[ASSET_TYPE]` | vault asset `type` | "video", "community", "guide" |
+| `[PRIMARY_CTA_TEXT]` | vault asset `cta_text` | CTA text from vault |
+| `[ASSET_TEASER]` | vault asset `description` (condensed) | 1-sentence tease of what's inside |
+| `[PILLAR]` | vault asset `pillar` | Informs angle and language |
+| `[SEGMENT_TAG]` | campaign brief | Target segment |
+| `[RE_ENGAGEMENT_HOOK]` | brand kit / campaign brief | Optional: what's changed or new that makes now relevant |
+
+---
+
+## SUBJECT LINE SLOT
+
+```
+subject_line: [SUBJECT_LINE — see matrix below]
+preview_text: [PREVIEW_TEXT — low-key, adds context]
+```
+
+### Subject line matrix — generate 3–5 options
+
+| Type | Structure | Example |
+|---|---|---|
+| Soft share | "Thought you'd like this" | unchanged |
+| Topic tease | "Quick [VIDEO/GUIDE] on [TOPIC]" | "Quick video on AI batch image generation" |
+| Personal frame | "Been working on this for [persona]" | "Been building this for marketing teams" |
+| No-hype share | "Worth 10 minutes if you're into [topic]" | "Worth 10 minutes if you're into AI creative" |
+| Open loop | "Have you seen what's working in [area] right now?" | "Have you seen what's working in Meta creative right now?" |
+
+---
+
+## EMAIL BODY TEMPLATE
+
+```
+---
+FROM:    [FROM_NAME]
+TO:      [SEGMENT_TAG]
+SUBJECT: [SUBJECT_LINE]
+PREVIEW: [PREVIEW_TEXT]
+---
+
+[SOFT OPENER — 1 sentence. Introduce the asset with a low-key, human frame.
+"Made this", "Found this useful", "Been thinking about this" style.]
+
+[ASSET TEASE — 1–2 sentences. What's inside, who it's for, why it's worth a click.
+Keep it light — this is a share, not a pitch.]
+
+→ [PRIMARY_CTA_TEXT]
+   [ASSET_URL]
+
+[OPTIONAL PS — re-engagement question or soft signal. "What are you working on?"
+or "Reply if you want more like this." Human, not automated-feeling.]
+
+—
+[FROM_NAME]
+[BRAND_NAME]
+
+---
+[Footer: unsubscribe | physical address]
+```
+
+---
+
+## FILLED EXAMPLE A — YouTube video
+
+**Asset used:** `yt-01` — Antonio YouTube Video 1
+**Segment:** cold-leads-30-days
+
+```
+---
+FROM:    Antonio from Growthub
+TO:      cold-leads-30-days
+SUBJECT: Worth watching if you're running AI creative
+PREVIEW: Put this together for teams trying to move faster with AI.
+---
+
+Put this video together for marketing teams who are using AI tools but still
+spending too long on production. Covers the workflow, the shortcuts, and the
+things most people miss.
+
+15 minutes. No fluff.
+
+→ Watch on YouTube →
+   https://youtu.be/yACECplpWGU?si=cFtQCyG_k_98KTtl
+
+PS — Hit reply and tell me what's taking the most time in your creative workflow
+right now. Working on a resource around the most common bottlenecks.
+
+—
+Antonio
+Growthub
+
+---
+[unsubscribe] · Growthub · [physical address]
+```
+
+---
+
+## FILLED EXAMPLE B — Community invite
+
+**Asset used:** `lm-04` — Growthub SKOOL Community
+**Segment:** new-opt-ins-cold
+
+```
+---
+FROM:    Antonio from Growthub
+TO:      new-opt-ins-cold
+SUBJECT: There's a free community for this
+PREVIEW: 4,000+ marketers learning AI marketing and growth — free to join.
+---
+
+If you're figuring out AI marketing and growth, there's a community for it.
+
+4,000+ marketers, founders, and operators sharing what's working, what's not,
+and building together. Templates, resources, and conversations you won't find
+on a podcast. Free to join.
+
+→ Join the free community →
+   https://www.skool.com/growthub/about
+
+PS — Once you're in, introduce yourself. The threads in the community are
+where the real conversations happen.
+
+—
+Antonio
+Growthub
+
+---
+[unsubscribe] · Growthub · [physical address]
+```
+
+---
+
+## QA CHECKLIST
+
+Before approving this broadcast:
+
+- [ ] Body is under 120 words — this should feel like a quick message, not a campaign
+- [ ] No mention of services, pricing, or offers anywhere in the email
+- [ ] One asset, one CTA
+- [ ] URL is correct and goes directly to the asset (no extra landing page friction)
+- [ ] Tone is conversational — reads like a human wrote it, not a campaign builder
+- [ ] Subject line is low-key — no urgency, no hype, no manipulation
+- [ ] PS (if used) is a question or soft human signal — not a sales trigger
+- [ ] FROM name matches `brand_kit.email_from_name`
+- [ ] Footer present (unsubscribe + physical address)
+- [ ] Segment confirmed — these are cold/disengaged, not warm pipeline contacts

package/assets/worker-kits/growthub-email-marketing-v1/templates/broadcast-formats/lead-magnet-traffic.md

@@ -0,0 +1,149 @@
+# Broadcast Format: Lead Magnet Traffic
+
+> **Format ID:** `lead-magnet-traffic`
+> **Purpose:** Drive traffic to a lead magnet landing page. Tease the value, create desire, push the click.
+> **Vault asset types:** Lead magnets with landing page URLs (`lm-*`)
+> **Recommended segment:** Cold/warm subscribers who haven't accessed this resource yet, re-engageable contacts
+> **Email count:** 1 (single broadcast)
+> **Tone:** Curious, benefit-forward, low pressure
+
+---
+
+## FORMAT RULES
+
+- **Tease, don't deliver.** The resource lives on a landing page — this email creates desire and drives the click. Don't explain everything.
+- **Lead with the benefit, not the format.** "Better ad creative" beats "a new playbook". Outcome first, format second.
+- **One resource, one landing page.** This format drives to a single destination. No multi-asset roundups.
+- **Create a reason to click now.** Not urgency — curiosity and benefit clarity. Make them feel like they're missing something by not clicking.
+- **Subject line carries most of the weight.** If the subject doesn't create desire, the email fails. Test 3–5 variants.
+
+---
+
+## PLACEHOLDERS
+
+| Placeholder | Source | Notes |
+|---|---|---|
+| `[BRAND_NAME]` | `brand_kit.brand_name` | Sender identity |
+| `[FROM_NAME]` | `brand_kit.email_from_name` | e.g. "Antonio from Growthub" |
+| `[ASSET_TITLE]` | vault `lead_magnets[].title` | Title of the resource |
+| `[ASSET_DESCRIPTION]` | vault `lead_magnets[].description` | What's inside — used for body framing |
+| `[ASSET_URL]` | vault `lead_magnets[].url` | Landing page URL |
+| `[ASSET_TYPE]` | vault `lead_magnets[].type` | e.g. "playbook", "guide", "database" |
+| `[PRIMARY_CTA_TEXT]` | vault `lead_magnets[].cta_text` | Exact CTA copy from vault |
+| `[PERSONA_DESCRIPTION]` | vault `lead_magnets[].audience` | Who should want this |
+| `[PILLAR]` | vault `lead_magnets[].pillar` | Informs framing angle and language patterns |
+| `[PAIN_POINT]` | brand kit pillar angle | What problem this resource solves |
+| `[DESIRED_OUTCOME]` | brand kit pillar angle | What success looks like after using it |
+| `[SEGMENT_TAG]` | campaign brief | Target segment |
+
+---
+
+## SUBJECT LINE SLOT
+
+```
+subject_line: [SUBJECT_LINE — see matrix below]
+preview_text: [PREVIEW_TEXT — amplifies subject, adds curiosity]
+```
+
+### Subject line matrix — generate 3–5 options
+
+| Type | Structure | Example |
+|---|---|---|
+| Outcome tease | "How [PERSONA] [achieves DESIRED_OUTCOME] without [PAIN_POINT]" | "How DTC teams scale creative without raising headcount" |
+| Question | "What's your [metric] missing?" | "What's your ROAS missing?" |
+| Curiosity gap | "The [resource] that changed how we [outcome]" | "The database that changed how we write hooks" |
+| Social proof signal | "[NUMBER] [persona] are using this to [outcome]" | "800+ marketers used this to fix their hook problem" |
+| Direct benefit | "Get [ASSET_TITLE] — free" | "Get the Winning Ads Playbook — free" |
+
+---
+
+## EMAIL BODY TEMPLATE
+
+```
+---
+FROM:    [FROM_NAME]
+TO:      [SEGMENT_TAG]
+SUBJECT: [SUBJECT_LINE]
+PREVIEW: [PREVIEW_TEXT]
+---
+
+[HOOK — 1 sentence. Name the pain or the opportunity. Make it specific.]
+
+[PROBLEM FRAME — 1–2 sentences. Describe the situation [PERSONA_DESCRIPTION] is in
+that makes [ASSET_TITLE] valuable. What's at stake if they don't have this?]
+
+[RESOURCE INTRO — 1–2 sentences. Introduce the resource. Name it. Say what's inside
+at a high level. Don't give everything away — create curiosity.]
+
+[BENEFIT STATEMENT — 1 sentence. What they'll be able to do after. Outcome-focused.]
+
+→ [PRIMARY_CTA_TEXT]
+   [ASSET_URL]
+
+[OPTIONAL PS — secondary benefit or social proof signal. One sentence.]
+
+—
+[FROM_NAME]
+[BRAND_NAME]
+
+---
+[Footer: unsubscribe | physical address]
+```
+
+---
+
+## FILLED EXAMPLE — Growthub
+
+**Asset used:** `lm-05` — Free Competitor Ads Report
+**Segment:** warm-leads-paid-media
+
+```
+---
+FROM:    Antonio from Growthub
+TO:      warm-leads-paid-media
+SUBJECT: What are your competitors actually running on Meta?
+PREVIEW: Most brands find out too late — here's how to see it for free.
+---
+
+Most brands find out what their competitors are running only after they've already
+lost market share to it.
+
+If you're running paid media on Meta, you should know exactly what creative angles,
+hooks, and formats are working in your niche right now — not six weeks from now.
+
+I put together a free report that shows you exactly that. Top ads, hooks, formats,
+and angles from your competitive set. No tools to buy, no setup required.
+
+You get the report for free — just tell me your niche.
+
+→ Get my free competitor ads report →
+   https://www.growthub.ai/f/winning-ads-signup
+
+PS — Most teams who run this are surprised by what they find. The hooks that are
+performing aren't the ones they expected.
+
+—
+Antonio
+Growthub
+
+---
+[unsubscribe] · Growthub · [physical address]
+```
+
+---
+
+## QA CHECKLIST
+
+Before approving this broadcast:
+
+- [ ] Subject line creates curiosity or benefit desire — not click-bait or manipulative
+- [ ] Body is under 175 words
+- [ ] One CTA only — points to landing page URL
+- [ ] URL is correct, landing page is live and functional
+- [ ] CTA text matches vault `cta_text` exactly
+- [ ] Email teases value without fully delivering it (drives the click)
+- [ ] Pain point and persona are specific — not generic
+- [ ] FROM name matches `brand_kit.email_from_name`
+- [ ] Footer present (unsubscribe + physical address)
+- [ ] Segment confirmed — resource hasn't been sent to this segment in last 60 days
+- [ ] 3–5 subject line variants generated for testing

package/assets/worker-kits/growthub-email-marketing-v1/templates/broadcast-formats/showcase-proof.md

@@ -0,0 +1,153 @@
+# Broadcast Format: Showcase Proof
+
+> **Format ID:** `showcase-proof`
+> **Purpose:** Share a case study, results gallery, or testimonial to build credibility and authority.
+> **Vault asset types:** Case studies (`cs-*`), showcases (`sh-*`), testimonials (`t-*`)
+> **Recommended segment:** Warm leads, mid-funnel contacts, re-engagement list
+> **Email count:** 1 (single broadcast)
+> **Tone:** Confident, grounded, specific — never boastful or salesy
+
+---
+
+## FORMAT RULES
+
+- **Lead with the result, not the client.** "3x ROAS in 6 weeks" beats "Check out our new case study".
+- **Be specific.** Vague proof doesn't move people. Numbers, industries, timeframes — make it real.
+- **One proof asset per broadcast.** Don't stack 3 case studies in one email. Pick the one most relevant to the segment.
+- **Soft CTA.** Showcase-proof emails build credibility — they don't hard-sell. The CTA is "see the full story", not "buy now".
+- **Industry match matters.** When possible, pick a proof asset that matches the segment's industry or persona.
+- **Only use approved proof.** Never fabricate results. Only assets in the vault with `status: active` are approved for use.
+
+---
+
+## PLACEHOLDERS
+
+| Placeholder | Source | Notes |
+|---|---|---|
+| `[BRAND_NAME]` | `brand_kit.brand_name` | Sender identity |
+| `[FROM_NAME]` | `brand_kit.email_from_name` | e.g. "Antonio from Growthub" |
+| `[PROOF_TITLE]` | vault `case_studies[].title` or `showcases[].title` | What this proof shows |
+| `[PROOF_TYPE]` | vault asset `type` | "case study", "results gallery", "testimonial" |
+| `[PROOF_URL]` | vault asset `url` | Link to the full proof asset |
+| `[HEADLINE_RESULT]` | `case_studies[].key_result` or inferred | The single most compelling result |
+| `[INDUSTRY]` | vault `case_studies[].industry` (if present) | Industry context |
+| `[PRIMARY_CTA_TEXT]` | vault asset `cta_text` | CTA copy from vault |
+| `[PERSONA_DESCRIPTION]` | vault asset `persona_match` or campaign brief | Who this proof resonates with |
+| `[SEGMENT_TAG]` | campaign brief | Target segment |
+| `[PROOF_CONTEXT]` | campaign brief | 1–2 sentences of context about the client/situation |
+
+---
+
+## SUBJECT LINE SLOT
+
+```
+subject_line: [SUBJECT_LINE — see matrix below]
+preview_text: [PREVIEW_TEXT — adds specificity or curiosity to subject]
+```
+
+### Subject line matrix — generate 3–5 options
+
+| Type | Structure | Example |
+|---|---|---|
+| Lead with result | "[RESULT] — here's how" | "3x ROAS in 6 weeks — here's how" |
+| Social proof | "What happened when [persona] [did thing]" | "What happened when this DTC brand rebuilt their creative" |
+| Before/after | "From [before] to [after] — case study" | "From $8 CPA to $3.20 — full breakdown" |
+| Specificity hook | "Real numbers from a real [INDUSTRY] campaign" | "Real numbers from a real supplement campaign" |
+| Credibility signal | "We don't post case studies often. This one earned it." | unchanged |
+
+---
+
+## EMAIL BODY TEMPLATE
+
+```
+---
+FROM:    [FROM_NAME]
+TO:      [SEGMENT_TAG]
+SUBJECT: [SUBJECT_LINE]
+PREVIEW: [PREVIEW_TEXT]
+---
+
+[HEADLINE RESULT — 1 sentence. Open with the most compelling outcome from this proof.
+Make it specific. Numbers where available.]
+
+[CONTEXT — 1–2 sentences. Who this was for, what they were dealing with, what the
+situation looked like before Growthub's involvement. Don't over-explain — just enough
+for the reader to see themselves in it.]
+
+[WHAT CHANGED — 1–2 sentences. What the work actually was. Creative? Strategy?
+Volume? Speed? Name the mechanism without turning it into a feature list.]
+
+[RESULT REINFORCEMENT — 1 sentence. Restate the outcome with one more data point
+or qualitative signal that makes it concrete.]
+
+→ [PRIMARY_CTA_TEXT]
+   [PROOF_URL]
+
+[OPTIONAL PS — soft segue toward next step. "If this sounds like your situation..." or
+"If you're running [similar problem], we should talk." Keep it non-pushy.]
+
+—
+[FROM_NAME]
+[BRAND_NAME]
+
+---
+[Footer: unsubscribe | physical address]
+```
+
+---
+
+## FILLED EXAMPLE — Growthub
+
+**Asset used:** `cs-05` — Vitamin Brand Performance Scaling Overview
+**Segment:** warm-leads-supplements
+
+```
+---
+FROM:    Antonio from Growthub
+TO:      warm-leads-supplements
+SUBJECT: How a vitamin brand scaled spend without killing CPA
+PREVIEW: The creative system that made it possible — full breakdown inside.
+---
+
+They were scaling fast but CPA was climbing. Every time they pushed spend,
+efficiency dropped. Classic creative fatigue — not enough winning ads coming out
+fast enough to support the media budget.
+
+The fix wasn't more spend. It was a creative velocity system — structured testing,
+faster production, and a rotation framework that kept winners running without
+burning them out.
+
+CPA held. Spend scaled. The brand now runs a sustainable ad creative machine
+instead of chasing last week's winners.
+
+→ See the full performance overview →
+   https://gamma.app/docs/Vitamin-Brand-Performance-Scaling-Overview-y9rqrgqp032mefx
+
+PS — If your CPA climbs every time you scale spend, the lever is usually creative —
+not budget. Worth a conversation if you want to dig into it.
+
+—
+Antonio
+Growthub
+
+---
+[unsubscribe] · Growthub · [physical address]
+```
+
+---
+
+## QA CHECKLIST
+
+Before approving this broadcast:
+
+- [ ] Proof asset is in vault with `status: active` — never use unapproved or fabricated results
+- [ ] Headline result is specific (numbers, timeframe, or named outcome)
+- [ ] Body is under 200 words
+- [ ] One proof asset featured, one CTA
+- [ ] URL is correct and asset is accessible
+- [ ] Industry/persona match confirmed for target segment
+- [ ] Tone is confident and grounded — not boastful or hype-driven
+- [ ] PS is soft — does not hard-sell or push an offer
+- [ ] FROM name matches `brand_kit.email_from_name`
+- [ ] Footer present (unsubscribe + physical address)
+- [ ] No fabricated data points — all results from approved vault asset