@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/templates/hooks-library/subject-line-patterns.csv

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+Type,Campaign Type,Pillar,Example,Structure
+curiosity,nurture,automation,"The thing most performance teams miss about scaling creative","The thing most [PERSONA_ROLE]s miss about [TOPIC]"
+curiosity,nurture,automation,"Your creative bottleneck isn't where you think it is","Your [PAIN_POINT] isn't where you think it is"
+curiosity,nurture,growth-system,"Your growth problem isn't actually a growth problem","Your [PAIN_POINT] problem isn't actually a [PAIN_POINT] problem"
+curiosity,nurture,education,"Why most testing programs don't compound (and how to fix it)","Why most [COMMON_APPROACH]s don't [DESIRED_OUTCOME] (and how to fix it)"
+curiosity,nurture,education,"The framework behind every high-win-rate creative program","The framework behind every [DESIRED_OUTCOME] program"
+curiosity,cold,automation,"The bottleneck most performance directors don't see coming","The bottleneck most [PERSONA_ROLE]s don't see coming"
+curiosity,cold,automation,"Why your creative cycle is slower than it looks","Why your [PROCESS_NAME] is [PROBLEM] than it looks"
+curiosity,cold,education,"Nobody talks about this part of the testing process","Nobody talks about this part of the [PROCESS]"
+curiosity,cold,pipeline,"Why your pipeline isn't dead — it's just quiet","Why your [ASSET] isn't [NEGATIVE_STATE] — it's just [DIFFERENT_STATE]"
+curiosity,cold,education,"The difference between brands scaling and brands plateauing","The difference between [SUCCESS_STATE] and [STUCK_STATE]"
+curiosity,re-engagement,pipeline,"Something we should have sent sooner","Something we should have sent sooner"
+curiosity,re-engagement,automation,"What's changed since we last talked","What's changed since we last talked"
+curiosity,re-engagement,results,"One thing that might change how you see this","One thing that might change how you see [TOPIC]"
+curiosity,follow-up,growth-system,"The thing you mentioned that stuck with me","The thing you mentioned that stuck with me"
+curiosity,follow-up,automation,"One more thing from our call worth considering","One more thing from [CONTEXT] worth considering"
+social-proof,nurture,results,"How one agency went from creative chaos to a systemized growth machine","How [PERSONA_TYPE] went from [PAIN_STATE] to [DESIRED_OUTCOME]"
+social-proof,nurture,results,"From 100K to 500K in ad spend — what actually changed","From [METRIC_BEFORE] to [METRIC_AFTER] — what actually changed"
+social-proof,nurture,automation,"5x more creative tests per month — the system behind it","[RESULT] — the system behind it"
+social-proof,nurture,results,"What brands removing the creative bottleneck have in common","What [PERSONA_TYPE]s achieving [OUTCOME] have in common"
+social-proof,nurture,pipeline,"27% of dead leads replied to this sequence — here's why","[PROOF_NUMBER] of [AUDIENCE_TYPE] [RESULT] — here's why"
+social-proof,cold,results,"What top CGOs are doing that most brands aren't","What top [PERSONA_ROLE]s are doing that most [COMPETITOR_TYPE]s aren't"
+social-proof,cold,automation,"The agencies scaling fastest have this in common","The [PERSONA_TYPE]s [RESULT] have this in common"
+social-proof,cold,results,"How [brand type] tested 3x more concepts without hiring","How [PERSONA_TYPE] [RESULT] without [COST_OR_EFFORT]"
+social-proof,re-engagement,results,"Here's what happened when we applied this to a list like yours","Here's what happened when we applied this to [AUDIENCE_TYPE]"
+social-proof,re-engagement,pipeline,"11 booked calls from a list everyone wrote off","[SPECIFIC_RESULT] from [AUDIENCE_TYPE] everyone wrote off"
+social-proof,follow-up,results,"The case study I mentioned — worth reading before our next call","The [PROOF_ASSET] I mentioned — worth [ACTION] before [NEXT_STEP]"
+urgency,nurture,automation,"Every week without a testing system is a week your competition is ahead","Every [TIME_UNIT] without [SOLUTION] is a [TIME_UNIT] [COST_OF_DELAY]"
+urgency,nurture,pipeline,"The pipeline you have right now won't look this way in 30 days","The [ASSET] you have right now won't [STATE] in [TIMEFRAME]"
+urgency,nurture,automation,"While you're waiting on creative production, your ad account is sitting still","While you're [CURRENT_STATE], [WHAT_IS_HAPPENING_WITHOUT_YOU]"
+urgency,promotional,pipeline,"This closes Friday — last chance to lock in [OFFER]","This closes [DATE] — last chance to [ACTION]"
+urgency,promotional,results,"[N] spots left for [OFFER]","[N] spots left for [OFFER]"
+urgency,promotional,automation,"The window for [OFFER] closes [DATE]","The window for [OFFER] closes [DATE]"
+urgency,re-engagement,pipeline,"The deals that come back don't wait forever","The [ASSET] that [RESULT] don't wait forever"
+urgency,re-engagement,pipeline,"Last email on this — then I'll leave you alone","Last email on this — then I'll leave you alone"
+urgency,cold,pipeline,"Last email from me on this, [First Name]","Last email from me on this, [FIRST_NAME]"
+urgency,follow-up,pipeline,"Quick question before I go quiet","Quick question before I [ACTION]"
+urgency,follow-up,pipeline,"Still [desired outcome]? Here's the thing.","Still [DESIRED_OUTCOME]? Here's the thing."
+personal,cold,automation,"[First Name] — quick question about your creative pipeline","[FIRST_NAME] — quick question about your [PROCESS_NAME]"
+personal,cold,growth-system,"For CGOs hitting the creative ceiling on Meta spend","For [PERSONA_ROLE]s hitting [PAIN_POINT]"
+personal,cold,pipeline,"[First Name], you know this feeling","[FIRST_NAME], you know this feeling"
+personal,cold,education,"[First Name] — something I think you'll find useful","[FIRST_NAME] — something I think you'll find useful"
+personal,re-engagement,pipeline,"Hey [First Name] — checking in","Hey [FIRST_NAME] — checking in"
+personal,re-engagement,pipeline,"[First Name] — still relevant?","[FIRST_NAME] — still relevant?"
+personal,re-engagement,pipeline,"[First Name], something changed","[FIRST_NAME], something changed"
+personal,follow-up,results,"Following up from our call, [First Name]","Following up from [CONTEXT], [FIRST_NAME]"
+personal,follow-up,growth-system,"[First Name] — picking up where we left off","[FIRST_NAME] — picking up where we left off"
+personal,nurture,growth-system,"This one's for [PERSONA_ROLE]s like you","This one's for [PERSONA_ROLE]s like you"
+personal,cold,automation,"[First Name], this might land differently now","[FIRST_NAME], this might land differently now"
+direct,nurture,automation,"Scale ad spend without increasing creative costs","Scale [OUTCOME] without [COST]"
+direct,nurture,growth-system,"The operating system for growth — not a tool","The [CATEGORY] for [DESIRED_OUTCOME] — not [WRONG_CATEGORY]"
+direct,nurture,results,"More winning ads, faster, without more headcount","More [OUTCOME_1], [SPEED], without [COST]"
+direct,promotional,pipeline,"Your growth call is ready to book","Your [CTA_OUTCOME] is ready to [ACTION]"
+direct,promotional,automation,"The creative velocity system — see it in 20 minutes","The [SYSTEM_NAME] — see it in [TIMEFRAME]"
+direct,follow-up,pipeline,"Next step on the creative bottleneck","Next step on [TOPIC_FROM_CALL]"
+direct,re-engagement,pipeline,"Still thinking about [TOPIC]?","Still thinking about [TOPIC]?"
+direct,cold,education,"How to test 5x more creative concepts per month","How to [DESIRED_OUTCOME] without [COST_OR_EFFORT]"
+direct,cold,pipeline,"The follow-up system that closes stalled deals","The [SYSTEM_TYPE] that [DESIRED_OUTCOME]"
+direct,nurture,education,"The 3-step creative intelligence framework","The [N]-step [FRAMEWORK_NAME]"
+curiosity,nurture,growth-system,"Most businesses that plateau have this in common","Most [AUDIENCE_TYPE]s that [PROBLEM_STATE] have this in common"
+curiosity,cold,results,"What happened when we looked at 100 failing creative programs","What happened when we [ANALYZED_ACTION] [AUDIENCE_CONTEXT]"
+social-proof,nurture,automation,"The weekly testing rhythm that changed the math on creative ROI","The [CADENCE/SYSTEM] that changed the math on [METRIC]"
+social-proof,cold,growth-system,"Why some brands are compounding while others are stuck","Why some [PERSONA_TYPE]s are [SUCCESS_STATE] while others are [STUCK_STATE]"
+urgency,nurture,growth-system,"The gap between you and [desired outcome] is growing","The gap between you and [DESIRED_OUTCOME] is growing"
+urgency,re-engagement,automation,"Your competitors aren't waiting on creative production","Your [COMPETITION_TYPE]s aren't waiting on [BOTTLENECK]"
+personal,cold,pipeline,"[First Name] — one question about your pipeline","[FIRST_NAME] — one question about your [ASSET]"
+personal,re-engagement,results,"[First Name] — thought of you when I saw this","[FIRST_NAME] — thought of you when I saw [CONTEXT]"
+curiosity,nurture,pipeline,"The revenue that's already in your list (most people miss it)","The [ASSET] that's already in your [CHANNEL] (most people miss it)"
+direct,promotional,results,"See the creative OS in action — book your walkthrough","See [SYSTEM_NAME] in action — book your [CTA_TYPE]"
+curiosity,cold,growth-system,"What a $500K/month ad account looks like on the inside","What a [METRIC] [PERSONA_TYPE] looks like on the inside"
+social-proof,nurture,pipeline,"How one follow-up sequence recovered $40K in stalled pipeline","How one [ASSET_TYPE] recovered [METRIC] in [PROBLEM_STATE]"
+personal,nurture,results,"[First Name], this worked for someone in your exact situation","[FIRST_NAME], this worked for someone in your exact situation"
+urgency,cold,automation,"The creative production model is changing — are you ahead of it?","The [INDUSTRY/PROCESS] is changing — are you ahead of it?"

package/assets/worker-kits/growthub-email-marketing-v1/templates/qa-checklist.md

@@ -0,0 +1,106 @@
+# Pre-Send QA Checklist
+
+> Run this checklist on every email before platform upload or send.
+> File naming: attach to campaign folder or reference inline in the campaign brief.
+
+---
+
+## CHECKLIST METADATA
+
+```
+CAMPAIGN:     [campaign name]
+CLIENT:       [client slug]
+EMAIL:        [N of N / or "All emails in sequence"]
+REVIEWED BY:  [name or agent]
+REVIEW DATE:  YYYY-MM-DD
+```
+
+---
+
+## COPY REVIEW
+
+### Subject line & preview
+
+- [ ] Subject line is written (confirmed from subject line matrix)
+- [ ] A/B test pairing selected — Variant A and Variant B both confirmed
+- [ ] Preview text is written and does NOT repeat the subject line
+- [ ] Subject line is under 50 characters (check for mobile)
+- [ ] No spam trigger words in subject line (FREE!!!, Act NOW, Guaranteed, 100% off)
+- [ ] No ALL CAPS in subject line (except intentional single-word emphasis if brand-approved)
+
+### Body copy
+
+- [ ] Opening hook earns the scroll — specific, not generic
+- [ ] Each body block covers one idea (no idea-stacking)
+- [ ] Sentences are short and scannable (max 2 lines before a break)
+- [ ] Voice and tone matches brand kit adjectives
+- [ ] No approved phrases from brand kit were missed (check brand kit `approved_phrases`)
+- [ ] No messaging guardrail violations (check brand kit `messaging_guardrails`)
+- [ ] No fabricated proof points or unattributed statistics
+- [ ] No hype language: "revolutionary", "game-changing", "best-in-class"
+- [ ] No vague promises: "grow your business", "scale to the moon"
+
+### CTA review
+
+- [ ] One primary CTA per email
+- [ ] CTA text is verb-first and outcome-specific
+- [ ] CTA is on its own line (not buried in paragraph)
+- [ ] CTA URL is confirmed live and correct
+- [ ] PS line is present and reinforces primary CTA or adds secondary angle
+- [ ] For promotional emails: CTA appears above fold AND in PS
+
+### Plain-text fallback
+
+- [ ] Plain-text version is written
+- [ ] All links are plain URLs (no hyperlinked text in plain text)
+- [ ] Plain text is readable and complete without HTML formatting
+
+---
+
+## COMPLIANCE REVIEW
+
+- [ ] Unsubscribe link is present in footer
+- [ ] Physical mailing address is present in footer
+- [ ] CAN-SPAM footer format matches brand kit `unsubscribe_footer`
+- [ ] Any proof claims include required disclaimers (check brand kit `compliance_notes`)
+- [ ] "Guaranteed" language is NOT used without the approved qualifier
+- [ ] GDPR: This list has a legitimate opt-in basis (if applicable)
+
+---
+
+## PLATFORM REVIEW
+
+- [ ] Sender name matches brand kit `email_from_name`
+- [ ] Sender email matches brand kit `email_from_address`
+- [ ] Segment tag or list is correct for this email
+- [ ] Send delay is set correctly (Day X of sequence)
+- [ ] A/B test variants are both uploaded (if testing)
+- [ ] Platform slot map is complete (if API handoff was used)
+- [ ] Test send has been triggered and reviewed in inbox
+- [ ] Email renders correctly on mobile (check test send)
+- [ ] Email renders correctly on desktop (check test send)
+- [ ] All links work in the test send (click each one)
+
+---
+
+## FINAL SIGN-OFF
+
+- [ ] Campaign brief confirmed before this email was written
+- [ ] Sequence plan confirmed before this email was written
+- [ ] Subject line matrix complete for this email
+- [ ] All checklist items above are checked
+- [ ] Deliverables log has been updated in the brand kit
+
+**Sign-off by:** [name]  
+**Date:** YYYY-MM-DD  
+**Status:** APPROVED TO SEND / NEEDS REVISION
+
+---
+
+## REVISION LOG
+
+> If revisions are needed, log them here before re-running checklist.
+
+| Date | Item | Issue | Resolution |
+|---|---|---|---|
+| | | | |

package/assets/worker-kits/growthub-email-marketing-v1/templates/sequence-planner.md

@@ -0,0 +1,94 @@
+# Sequence Planner
+
+> Use this to map the full arc of any email sequence before writing individual drafts.
+> One row per email. Complete the full table before opening `email-draft.md`.
+
+---
+
+## SEQUENCE IDENTITY
+
+| Field | Value |
+|---|---|
+| **Sequence name** | |
+| **Campaign type** | nurture / cold outbound / follow-up / re-engagement / promotional |
+| **Content pillar** | |
+| **Audience segment** | |
+| **Entry trigger** | |
+| **Total emails** | |
+| **Total duration** | |
+
+---
+
+## SEQUENCE MAP
+
+| # | Send Day | Theme | Opening Hook (1 sentence) | Body Arc | Primary CTA | Secondary CTA | Platform Tag |
+|---|---|---|---|---|---|---|---|
+| 1 | Day 0 | | | | | | |
+| 2 | Day +X | | | | | | |
+| 3 | Day +X | | | | | | |
+| 4 | Day +X | | | | | | |
+| 5 | Day +X | | | | | | |
+
+---
+
+## ARC NOTES
+
+**Overall arc (in one sentence):**
+> [e.g. Takes a frustrated DTC buyer from creative bottleneck pain → understanding the Creative OS → booking a growth call]
+
+**Pillar angle:**
+> [e.g. Pillar 2 — Automation & AI — angle: the bottleneck isn't your team, it's the gap between ideas and execution]
+
+**Tone shift across sequence:**
+> [e.g. Email 1–2: empathetic, problem-naming / Email 3: educational / Email 4–5: proof + activation]
+
+**What the sequence does NOT do:**
+> [e.g. Does not push for a call in Email 1. Does not mention pricing. Does not use urgency until Email 4.]
+
+---
+
+## PILLAR-TO-BODY-ARC MAPPING
+
+Use this reference when filling the Body Arc column:
+
+| Pillar | Body arc options |
+|---|---|
+| Growth System | Problem naming → infrastructure gap → what systematic looks like → CTA |
+| Automation & AI | Speed problem → mechanism reveal → what's possible → CTA |
+| Client Results | Relatable situation → what happened → proof → how you can do it → CTA |
+| Education & Strategy | Question/curiosity → framework → implementation tip → CTA |
+| Pipeline & Revenue | Stall diagnosis → re-engagement angle → urgency → CTA |
+
+---
+
+## MODULE SELECTION GUIDE
+
+For each email, select the body blocks that match the arc. Check `templates/email-modules/INDEX.md`.
+
+| Body arc step | Module to use |
+|---|---|
+| Problem naming / pain | `body/problem-agitate.md` |
+| Mechanism / insight reveal | `body/value-reveal.md` |
+| Client story / proof bridge | `body/story-bridge.md` |
+| Framework / how-to | `body/education-block.md` |
+| Book call / demo CTA | `cta/primary-cta.md` |
+| Reply / resource soft ask | `cta/soft-cta.md` |
+| Conversational reply ask | `cta/reply-cta.md` |
+| Curiosity subject line | `subject-lines/curiosity.md` |
+| Proof-anchored subject line | `subject-lines/social-proof.md` |
+| Urgency subject line | `subject-lines/urgency.md` |
+| Personalized subject line | `subject-lines/personal.md` |
+
+---
+
+## SEND CADENCE REFERENCE
+
+| Campaign type | Default cadence |
+|---|---|
+| Nurture (5 emails) | Day 0 / +3 / +6 / +10 / +14 |
+| Cold outbound (4 emails) | Day 0 / +2 / +5 / +9 |
+| Follow-up (3 emails) | Day 0 / +1 / +3 |
+| Re-engagement (3 emails) | Day 0 / +5 / +10 |
+| Promotional broadcast (1) | Single send — set send date |
+
+> Adjust based on audience and client preference. Document any changes in the campaign brief.

package/assets/worker-kits/growthub-email-marketing-v1/templates/subject-line-matrix.md

@@ -0,0 +1,136 @@
+# Subject Line Matrix
+
+> One matrix per campaign (or per email if testing intensively).
+> Minimum 5 variants per email. Always include preview text.
+> File naming: `<ClientSlug>_SubjectLineMatrix_v<N>_<YYYYMMDD>.md`
+
+---
+
+## MATRIX METADATA
+
+```
+CAMPAIGN:     [campaign name]
+CLIENT:       [client slug]
+PILLAR:       [anchor pillar]
+SEGMENT:      [target segment]
+VERSION:      v1
+DATE:         YYYY-MM-DD
+```
+
+---
+
+## HOW TO USE THIS MATRIX
+
+1. Write 5+ variants per email — at least one per type (curiosity / urgency / proof / personal)
+2. Always pair subject line with preview text
+3. Select the recommended A/B test pairing at the bottom
+4. Upload both variants to the platform and split-test on open rate
+5. Log results in the deliverables log
+
+**Subject line type guide:**
+
+| Type | What it does | Best used for |
+|---|---|---|
+| Curiosity | Opens a loop — reader must open to close it | Nurture, educational, cold |
+| Social Proof | Anchors credibility with a result or number | Client results, warm nurture, promo |
+| Urgency | Creates a reason to act now | Promotional, follow-up, re-engagement |
+| Personal | Speaks directly to the individual — their situation | Cold outbound, re-engagement |
+| Direct | States the value plainly — no hooks | Re-engagement, warm audiences who trust the brand |
+
+---
+
+## EMAIL 1 — [THEME]
+
+> Theme: [theme name] | Send Day: Day 0 | Pillar: [pillar]
+
+| # | Type | Subject Line | Preview Text | Notes |
+|---|---|---|---|---|
+| 1A | Curiosity | [subject line] | [preview text] | [notes] |
+| 1B | Social Proof | [subject line] | [preview text] | [notes] |
+| 1C | Urgency | [subject line] | [preview text] | [notes] |
+| 1D | Personal | [subject line] | [preview text] | [notes] |
+| 1E | Direct | [subject line] | [preview text] | [notes] |
+
+**Recommended A/B test:** `1A` vs `1D`  
+**Rationale:** [why this pairing makes sense for this audience + stage]
+
+---
+
+## EMAIL 2 — [THEME]
+
+> Theme: [theme name] | Send Day: Day +3 | Pillar: [pillar]
+
+| # | Type | Subject Line | Preview Text | Notes |
+|---|---|---|---|---|
+| 2A | Curiosity | [subject line] | [preview text] | [notes] |
+| 2B | Social Proof | [subject line] | [preview text] | [notes] |
+| 2C | Urgency | [subject line] | [preview text] | [notes] |
+| 2D | Personal | [subject line] | [preview text] | [notes] |
+| 2E | Direct | [subject line] | [preview text] | [notes] |
+
+**Recommended A/B test:** `2A` vs `2C`  
+**Rationale:** [rationale]
+
+---
+
+## EMAIL 3 — [THEME]
+
+> Theme: [theme name] | Send Day: Day +6 | Pillar: [pillar]
+
+| # | Type | Subject Line | Preview Text | Notes |
+|---|---|---|---|---|
+| 3A | Curiosity | [subject line] | [preview text] | [notes] |
+| 3B | Social Proof | [subject line] | [preview text] | [notes] |
+| 3C | Urgency | [subject line] | [preview text] | [notes] |
+| 3D | Personal | [subject line] | [preview text] | [notes] |
+| 3E | Direct | [subject line] | [preview text] | [notes] |
+
+**Recommended A/B test:** `3B` vs `3D`  
+**Rationale:** [rationale]
+
+---
+
+## EMAIL 4 — [THEME]
+
+> Theme: [theme name] | Send Day: Day +10 | Pillar: [pillar]
+
+| # | Type | Subject Line | Preview Text | Notes |
+|---|---|---|---|---|
+| 4A | Curiosity | [subject line] | [preview text] | [notes] |
+| 4B | Social Proof | [subject line] | [preview text] | [notes] |
+| 4C | Urgency | [subject line] | [preview text] | [notes] |
+| 4D | Personal | [subject line] | [preview text] | [notes] |
+| 4E | Direct | [subject line] | [preview text] | [notes] |
+
+**Recommended A/B test:** `4C` vs `4D`  
+**Rationale:** [rationale]
+
+---
+
+## EMAIL 5 — [THEME]
+
+> Theme: [theme name] | Send Day: Day +14 | Pillar: [pillar]
+
+| # | Type | Subject Line | Preview Text | Notes |
+|---|---|---|---|---|
+| 5A | Curiosity | [subject line] | [preview text] | [notes] |
+| 5B | Social Proof | [subject line] | [preview text] | [notes] |
+| 5C | Urgency | [subject line] | [preview text] | [notes] |
+| 5D | Personal | [subject line] | [preview text] | [notes] |
+| 5E | Direct | [subject line] | [preview text] | [notes] |
+
+**Recommended A/B test:** `5B` vs `5C`  
+**Rationale:** [rationale]
+
+---
+
+## SUBJECT LINE RULES (NON-NEGOTIABLE)
+
+- Maximum 50 characters for mobile preview — test at 40 if unsure
+- No ALL CAPS (except a single word for emphasis, used sparingly)
+- No spam trigger words: "FREE!!!", "Act NOW", "Guaranteed", "100% free"
+- Preview text never repeats the subject line — it extends or reframes it
+- Question subject lines only if the question is genuinely unexpected
+- First-name personalization (`[First Name],`) used only in cold/personal sequences
+- Emoji is brand-specific — check brand kit before using
+- Every subject line in the matrix must be genuinely different — not just word swaps