@growthub/cli 0.3.37 → 0.3.39

package/assets/worker-kits/growthub-email-marketing-v1/output/growthub/showcase-proof-ai-ugc-v1-20260410/Growthub_Broadcast_ShowcaseProof_v1_20260410.md

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+# Broadcast Email Draft — AI UGC Creative Showcase
+
+```
+Client:       Growthub
+Campaign:     showcase-proof-ai-ugc-v1
+Format:       showcase-proof
+Vault asset:  sh-01
+Pillar:       Pillar 3 — Client Results
+Segment:      warm-prospect
+Version:      v1
+Date:         2026-04-10
+```
+
+---
+
+## EMAIL DRAFT
+
+```
+---
+FROM:    Antonio at Growthub
+TO:      warm-prospect
+SUBJECT: [See subject line matrix — recommended: Option A]
+PREVIEW: [See subject line matrix — paired with selected subject]
+---
+```
+
+---
+
+### SUBJECT LINE (primary — from matrix, Option A)
+
+**Subject:** Most people assume AI creative looks cheap. This gallery will change that.
+**Preview:** Real work. Major brands. See for yourself.
+
+---
+
+### EMAIL BODY
+
+---
+
+Most teams that come to us carry a version of the same assumption:
+
+*AI creative is fine for testing — but not for serious brands running real spend.*
+
+It's a reasonable assumption. A lot of what's out there earns that skepticism.
+
+This gallery is what changes it.
+
+We put together a collection of our best AI UGC work — real campaigns, major brands, across formats and industries. The same quality standard we hold internally for every account, on display.
+
+Not a demo. Not a render. This is what we ship.
+
+→ See the creative showcase →
+   https://app.air.inc/a/b94a95947
+
+If the work lands, let's talk about what it looks like for your brand.
+
+—
+Antonio at Growthub
+
+---
+Unsubscribe: [link] | Growthub, [physical mailing address]
+
+---
+
+### PS LINE
+
+**PS —** If there's a specific format or industry in the gallery that catches your eye, reply and tell me. It's usually where the conversation worth having starts.
+
+---
+
+## PLAIN-TEXT FALLBACK
+
+```
+Subject: Most people assume AI creative looks cheap. This gallery will change that.
+Preview: Real work. Major brands. See for yourself.
+
+Most teams that come to us carry a version of the same assumption:
+
+AI creative is fine for testing — but not for serious brands running real spend.
+
+It's a reasonable assumption. A lot of what's out there earns that skepticism.
+
+This gallery is what changes it.
+
+We put together a collection of our best AI UGC work — real campaigns, major brands,
+across formats and industries. The same quality standard we hold internally for every
+account, on display.
+
+Not a demo. Not a render. This is what we ship.
+
+CTA: See the creative showcase → https://app.air.inc/a/b94a95947
+
+If the work lands, let's talk about what it looks like for your brand.
+
+— Antonio at Growthub
+
+PS — If there's a specific format or industry in the gallery that catches your eye,
+reply and tell me. It's usually where the conversation worth having starts.
+
+---
+Unsubscribe: [link] | Growthub, [physical mailing address]
+```
+
+---
+
+## PLATFORM SLOT MAP (Mode C — for manual GHL upload)
+
+| Slot | Value |
+|---|---|
+| `subject_line` | Most people assume AI creative looks cheap. This gallery will change that. |
+| `preview_text` | Real work. Major brands. See for yourself. |
+| `from_name` | Antonio at Growthub |
+| `from_email` | [configured in GHL account] |
+| `body_html` | [render markdown body above as HTML — single-column, no hero image, minimal styling] |
+| `cta_text` | See the creative showcase → |
+| `cta_url` | https://app.air.inc/a/b94a95947 |
+| `footer_text` | Unsubscribe: [link] \| Growthub, [physical mailing address] |
+
+---
+
+## QA CHECKLIST
+
+- [x] Proof asset is `sh-01` — status: active in vault
+- [x] Vault asset URL confirmed: https://app.air.inc/a/b94a95947
+- [x] Opens with a proof-led hook, not a pitch
+- [x] No hype language ("revolutionary", "game-changing", "best-in-class")
+- [x] Not positioned as "AI tool" — the gallery itself is the mechanism
+- [x] Tone is direct and peer-level — not promotional or high-pressure
+- [x] One CTA — vault `cta_text` used exactly: "See the creative showcase →"
+- [x] Body is under 200 words (body: ~105 words)
+- [x] PS is a soft human signal — reply prompt, not a second hard ask
+- [x] Plain-text fallback present
+- [x] Platform slot map present
+- [x] Unsubscribe + physical address in footer
+- [x] FROM name matches `brand_kit.email_from_name` format
+- [x] Segment is warm-prospect — correct for showcase-proof format
+- [ ] Cadence check: confirm `sh-01` not sent to `warm-prospect` in last 60 days
+- [ ] Physical mailing address filled in before send
+- [ ] Booking URL added if PS drives to call (current PS drives reply — no URL needed)

package/assets/worker-kits/growthub-email-marketing-v1/output/growthub/showcase-proof-ai-ugc-v1-20260410/Growthub_CampaignBrief_ClientResults_v1_20260410.md

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+# Campaign Brief — Growthub AI UGC Showcase Broadcast
+
+```
+Client:       Growthub
+Slug:         growthub
+Date:         2026-04-10
+Campaign:     showcase-proof-ai-ugc-v1
+Brief owner:  Email Marketing Strategist (growthub-email-marketing-v1 @ 1.0.0)
+```
+
+---
+
+## 1. CAMPAIGN OVERVIEW
+
+| Field | Value |
+|---|---|
+| Campaign type | Broadcast — single send |
+| Broadcast format | `showcase-proof` |
+| Vault asset | `sh-01` — AI UGC Creative Examples — Showcase Formats & Best Work |
+| Asset URL | https://app.air.inc/a/b94a95947 |
+| Content pillar | Pillar 3 — Client Results (primary) |
+| Secondary pillar | Pillar 2 — Automation & AI (context layer) |
+| Audience segment | `warm-prospect` |
+| Primary CTA | See the creative showcase → |
+| Platform mode | C — Export only |
+| Send date | Tuesday or Thursday, 9–11am recipient local time |
+| Output folder | `output/growthub/showcase-proof-ai-ugc-v1-20260410/` |
+
+---
+
+## 2. AUDIENCE PROFILE
+
+**Primary persona targeted:** The Performance-Minded Operator
+
+- CGO, performance director, agency owner, or founder running paid media at scale
+- Spending $10K–$500K/month on Meta/TikTok ads
+- Aware that creative is the bottleneck — skeptical of AI creative quality at brand level
+- Has heard the "AI creative" pitch before and is proof-hungry, not claim-hungry
+- **Current belief state:** "AI creative can't match what we need for serious brands"
+- **Desired belief state after this email:** "Growthub's AI UGC is at a standard I didn't think was possible"
+
+**Segment tag:** `warm-prospect`
+This segment has received prior value emails or has opted in via a lead magnet. They know Growthub exists but have not booked a call. This showcase email is designed to move them from awareness to credibility-established.
+
+---
+
+## 3. CAMPAIGN ANGLE + EMOTIONAL ARC
+
+**Pillar 3 angle:** Proof over promises. The most compelling content shows what happened — and what was built — for someone like you.
+
+**Campaign angle (specific to this broadcast):**
+> "The skepticism about AI creative is understandable. Here's what it actually looks like when done at the level serious brands need."
+
+**Emotional arc:**
+```
+Skeptical (AI creative looks low quality / not brand-worthy)
+  → Curious (this gallery doesn't look like what I expected)
+    → Convinced (if this is the quality standard, I need to see this for my brand)
+```
+
+**Why this angle works for `warm-prospect`:**
+This segment already knows Growthub. The credibility gap to close is quality — not awareness. The gallery is the proof. The email's job is to create enough desire that clicking through the gallery is an obvious yes.
+
+**Tone notes:**
+- Direct, no-fluff, peer-to-peer
+- Acknowledge the legitimate skepticism — don't dismiss it
+- Let the gallery do the work — email is short and confident, not promotional
+- No hype. No "revolutionary AI". Show, don't tell.
+
+---
+
+## 4. SEQUENCE MAP
+
+This is a single-send broadcast. No follow-up sequence in scope for this campaign.
+
+| Email | Theme | Send | CTA |
+|---|---|---|---|
+| Broadcast 01 | AI UGC creative showcase — proof over skepticism | Day 0 (single send) | See the creative showcase → |
+
+---
+
+## 5. VOICE / TONE NOTES
+
+Derived from `brands/growthub/brand-kit.md`:
+
+- **Voice:** Direct, operator-level, no-fluff, practical, confident
+- **Approved phrases in use:** "creative velocity", "speed to winning ads", "creative bottleneck"
+- **Guardrails observed:**
+  - No hype language (not "revolutionary AI", not "best-in-class")
+  - No vague outcome promises
+  - Not positioning AI as the product — the system is the product
+  - Lead with outcome (seeing real work), not feature (AI UGC production)
+
+---
+
+## 6. COMPLIANCE NOTES
+
+Per `brands/growthub/brand-kit.md → compliance_notes`:
+
+- CAN-SPAM: unsubscribe link in footer — required
+- CAN-SPAM: physical mailing address in footer — required
+- No specific revenue guarantees in this email
+- Showcase is a gallery of real work — no fabricated proof
+
+---
+
+## 7. PLATFORM NOTES
+
+Mode C — Export only. Human uploads this copy to GHL after review.
+
+**If migrating to Mode A (API):**
+- Platform: GHL
+- API key: `$GHL_API_KEY`
+- Location ID: `$GHL_LOCATION_ID`
+- Template slots: see platform slot map in email draft

package/assets/worker-kits/growthub-email-marketing-v1/output/growthub/showcase-proof-ai-ugc-v1-20260410/Growthub_SubjectLineMatrix_v1_20260410.md

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+# Subject Line Matrix — AI UGC Creative Showcase Broadcast
+
+```
+Client:       Growthub
+Campaign:     showcase-proof-ai-ugc-v1
+Email:        Broadcast 01 — AI UGC Creative Showcase
+Pillar:       Pillar 3 — Client Results
+Vault asset:  sh-01
+Date:         2026-04-10
+```
+
+---
+
+## SUBJECT LINE VARIANTS
+
+### Option A — Objection reframe (recommended)
+**Type:** Curiosity / Credibility
+**Subject:** Most people assume AI creative looks cheap. This gallery will change that.
+**Preview:** Real work. Major brands. See for yourself.
+**Why:** Opens with the real objection warm prospects carry. Positions the gallery as the answer without making a claim. Lets the creative do the convincing.
+
+---
+
+### Option B — Specificity hook
+**Type:** Social proof / Direct
+**Subject:** AI UGC for major brands — our best work in one gallery
+**Preview:** Formats, quality, and creative range. No demos, no renders.
+**Why:** Specific and direct. Good for a more skeptical segment that responds to "show me" language. Slightly lower intrigue but high clarity.
+
+---
+
+### Option C — Curiosity gap
+**Type:** Curiosity
+**Subject:** What does AI UGC actually look like at brand level?
+**Preview:** We've collected the answer in one place. Worth a look.
+**Why:** Leans into the question warm prospects are already asking. Drives the click through unresolved curiosity. Works best with openers who engage on thought-leadership style content.
+
+---
+
+### Option D — Peer-to-peer tone
+**Type:** Personal / Proof
+**Subject:** I want to show you something we built
+**Preview:** AI UGC — real brands, best formats, full showcase.
+**Why:** Most human-sounding of the set. Matches Antonio's first-person voice. Lower friction for warm audiences who've gotten prior value emails.
+
+---
+
+### Option E — Outcome-forward
+**Type:** Direct / Benefit
+**Subject:** The creative quality bar for AI UGC — see where it sits now
+**Preview:** Some of our best work, across brands and formats. All AI-produced.
+**Why:** Good for a segment that cares about benchmarks and quality standards. Slightly more analytical tone — best for agency owners or performance directors who think in systems.
+
+---
+
+## RECOMMENDED A/B TEST PAIRING
+
+| Test | Option A vs | Option D | Hypothesis |
+|---|---|---|---|
+| Curiosity vs. personal | Option A | Option D | Does objection-framing outperform direct personal share with warm prospects? |
+
+**Secondary test (if A/B is already running):**
+| Test | Option B vs | Option C |
+|---|---|---|
+| Direct vs. curiosity gap | Option B | Option C |
+
+---
+
+## SELECTION NOTES
+
+- **Default recommendation:** Option A. Warmest prospects respond to having their real objection named and neutralized. The gallery is the proof — the subject line just opens the door.
+- **If segment is more analytical (agency owners, performance directors):** Option E
+- **If Antonio's personal send style performs well in this list:** Option D
+- **Avoid mixing curiosity and proof in the same A/B test** — these are different mechanisms and will give cleaner learning tested separately.
+
+---
+
+## PREVIEW TEXT RULES (all options)
+
+- Preview text always completes or extends the subject — never repeats it
+- Keep under 90 characters (most clients show 40–90 visible)
+- No emoji in subject or preview for this brand (brand kit: no-fluff, operator-level)
+- All preview text above stays within 90 characters — confirmed

package/assets/worker-kits/growthub-email-marketing-v1/output-standards.md

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+# Output Standards — Email Marketing Strategist v1
+
+This document defines the output format contract for all artifacts produced by this kit.
+Every output must conform to these standards before platform handoff or delivery to the user.
+
+---
+
+## OUTPUT FOLDER STRUCTURE
+
+```
+output/
+└── <client-slug>/
+    └── <campaign-slug>/
+        ├── <ClientSlug>_CampaignBrief_<Pillar>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_SequencePlan_<Type>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_Email01_<Theme>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_Email02_<Theme>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_Email03_<Theme>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_Email04_<Theme>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_Email05_<Theme>_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_SubjectLineMatrix_v<N>_<YYYYMMDD>.md
+        ├── <ClientSlug>_CTAMatrix_v<N>_<YYYYMMDD>.md
+        └── <ClientSlug>_QAChecklist_v<N>_<YYYYMMDD>.md
+```
+
+---
+
+## FILE NAMING CONVENTION
+
+**Pattern:** `<ClientSlug>_<OutputType>_<Qualifier>_v<N>_<YYYYMMDD>.md`
+
+| Token | Format | Example |
+|---|---|---|
+| `ClientSlug` | PascalCase, no spaces | `Growthub`, `AcmeAgency` |
+| `OutputType` | PascalCase | `CampaignBrief`, `Email01`, `SequencePlan`, `SubjectLineMatrix`, `CTAMatrix`, `QAChecklist` |
+| `Qualifier` | PascalCase — Pillar, Theme, or Type | `AutomationAI`, `WelcomeHook`, `NurtureV1`, `Promo` |
+| `v<N>` | Integer version | `v1`, `v2`, `v3` |
+| `YYYYMMDD` | ISO date, no separators | `20260410` |
+
+**Examples:**
+- `Growthub_CampaignBrief_AutomationAI_v1_20260410.md`
+- `Growthub_Email01_RealBottleneck_v1_20260410.md`
+- `Growthub_SubjectLineMatrix_v1_20260410.md`
+- `AcmeAgency_SequencePlan_ColdOutbound_v2_20260415.md`
+
+---
+
+## REQUIRED OUTPUT TYPES PER CAMPAIGN
+
+| Campaign type | Required outputs |
+|---|---|
+| Nurture (5 email) | Campaign brief, sequence plan, 5 email drafts, subject line matrix |
+| Cold outbound (4 email) | Campaign brief, sequence plan, 4 email drafts, subject line matrix |
+| Follow-up (3 email) | Campaign brief, sequence plan, 3 email drafts, subject line matrix |
+| Re-engagement (3 email) | Campaign brief, sequence plan, 3 email drafts, subject line matrix |
+| Promotional broadcast | Campaign brief, 1 email draft, subject line matrix |
+
+**Optional but recommended:**
+- CTA matrix (for campaigns with multiple CTA variants)
+- QA checklist (required before platform push, optional for export-only)
+
+---
+
+## REQUIRED SECTIONS PER OUTPUT TYPE
+
+### Campaign Brief
+1. Campaign overview table
+2. Audience table
+3. Campaign angle table
+4. Sequence map table
+5. CTA spec table
+6. Voice & tone notes
+7. Compliance notes
+8. Platform notes
+9. Sign-off
+
+### Sequence Plan
+1. Sequence identity
+2. Sequence map table (one row per email)
+3. Arc notes
+4. Module selection guide (which modules used per email)
+
+### Email Draft
+1. Metadata block (email #, theme, send day, pillar, segment, campaign, client, version, date)
+2. Subject line (primary) + preview text
+3. Opening hook
+4. Body blocks (2–4)
+5. Primary CTA (on its own line)
+6. PS line
+7. Plain-text fallback block
+8. Platform slot map (if platform handoff in scope)
+
+### Subject Line Matrix
+1. Matrix metadata block
+2. 5+ variants per email, with type tag (curiosity / urgency / proof / personal / direct)
+3. Preview text for each variant
+4. Recommended A/B test pairing with rationale
+
+### CTA Matrix
+1. Primary CTAs (minimum 2 variants)
+2. Soft CTAs (minimum 2 variants)
+3. Reply CTAs (minimum 2 variants)
+4. PS line CTAs (minimum 2 variants)
+
+### QA Checklist
+1. Copy review (subject, preview, body, CTA)
+2. Compliance review
+3. Platform review
+4. Sign-off
+
+---
+
+## MARKDOWN FORMATTING RULES
+
+- **H1** (`#`) — document/campaign title only (one per file)
+- **H2** (`##`) — major sections (Campaign Overview, Audience, etc.)
+- **H3** (`###`) — sub-sections (individual emails, CTA types)
+- **Bold** (`**text**`) — used for CTA text, key terms, section labels inside tables
+- **Tables** — used for structured data (sequence maps, CTAs, matrices, metadata)
+- **Code blocks** (` ``` `) — used for metadata blocks, plain-text fallbacks, platform slot maps
+- No embedded HTML — plain Markdown only
+- No emojis unless explicitly approved in brand kit
+- Horizontal rules (`---`) used between major sections and between emails in a sequence file
+
+---
+
+## VERSIONING RULES
+
+- Never overwrite an existing output file — always create a new version (`v2`, `v3`)
+- Version numbers are integers — `v1`, `v2`, not `v1.1`
+- When creating a revised version, note the change in the file header or in a `REVISION NOTES` section
+- Both versions are retained in the output folder — old versions are not deleted
+
+---
+
+## PLATFORM READINESS REQUIREMENTS
+
+Every email draft must include:
+
+1. **Plain-text fallback** — complete, formatted for plain text, no HTML, raw URLs only
+2. **Platform slot map** — if platform handoff is in scope (see `runtime-assumptions.md`)
+3. **Subject + preview pair** — never subject line without preview text
+4. **Compliance footer elements** — unsubscribe link text and physical address reference
+
+---
+
+## DELIVERABLES LOG FORMAT
+
+After every completed campaign, append to the client brand kit deliverables log:
+
+```
+- YYYY-MM-DD | <CampaignType> v<N> — <CampaignName> | output/<client-slug>/<campaign-slug>/
+```
+
+Example:
+```
+- 2026-04-10 | Nurture Sequence v1 — Creative Velocity Nurture Q2 2026 | output/growthub/q2-nurture-automation/
+```
+
+---
+
+## OUTPUT QUALITY STANDARDS
+
+An output is complete when:
+
+- [ ] All required sections are present and filled (no placeholder text remaining)
+- [ ] Subject line matrix has minimum 5 variants per email with preview text
+- [ ] Every email draft has a plain-text fallback
+- [ ] Brand kit guardrails reviewed — no violations
+- [ ] No fabricated proof points — all results from approved brand kit
+- [ ] CTA text is verb-first and outcome-specific
+- [ ] Platform slot map complete (if platform handoff in scope)
+- [ ] QA checklist run and signed off
+- [ ] Deliverables log updated in brand kit