@forgespace/branding-mcp 0.31.0 → 0.55.0

package/dist/lib/branding-core/generators/brand-podcast.js

@@ -0,0 +1,217 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_SHOW_CONCEPT = {
+    minimal: "A focused, signal-over-noise show with concise episodes that respect the listener's time",
+    bold: 'A high-energy show with strong opinions, memorable moments, and an unapologetic point of view',
+    elegant: 'A refined, curated conversation series that attracts discerning listeners seeking depth',
+    playful: 'A fun, energetic show packed with personality, humour, and listener interaction',
+    corporate: 'A professional thought-leadership series that builds credibility and drives enterprise trust',
+    tech: 'A technically rich show for builders and innovators—detailed, precise, and community-driven',
+    organic: 'A values-led show exploring sustainability, purpose, and authentic living',
+    retro: 'A nostalgic, story-driven show celebrating heritage, craft, and timeless ideas',
+};
+const STYLE_FORMAT = {
+    minimal: [
+        'Solo deep-dive (15–20 min)',
+        'Focused Q&A (20–25 min)',
+        'Weekly curated round-up (10–15 min)',
+    ],
+    bold: [
+        'Debate format (30–45 min)',
+        'Unfiltered hot-takes (20–30 min)',
+        'Live audience Q&A (45–60 min)',
+    ],
+    elegant: [
+        'Long-form interview (45–60 min)',
+        'Narrative documentary (30–40 min)',
+        'Curated panel (40–50 min)',
+    ],
+    playful: [
+        'Comedy chat (25–35 min)',
+        'Listener story submissions (20–30 min)',
+        'Games and challenges (30–40 min)',
+    ],
+    corporate: [
+        'Executive interview (30–40 min)',
+        'Industry trend briefing (20–30 min)',
+        'Case study deep-dive (35–45 min)',
+    ],
+    tech: [
+        'Technical tutorial (25–35 min)',
+        'Code review / live build (40–60 min)',
+        'Open-source spotlight (20–30 min)',
+    ],
+    organic: [
+        'Farm-to-table story (30–40 min)',
+        'Founder impact interview (35–50 min)',
+        'Community voices (25–35 min)',
+    ],
+    retro: [
+        'Archive dive (30–45 min)',
+        'Oral history interview (40–55 min)',
+        'Listener nostalgia segment (20–30 min)',
+    ],
+};
+const STYLE_CADENCE = {
+    minimal: 'Weekly — one tight episode, published Monday',
+    bold: 'Twice weekly — Tuesday for main episode, Thursday for bonus clip',
+    elegant: 'Bi-weekly — alternating Wednesdays for long-form quality',
+    playful: 'Weekly — Friday release to kick off the weekend',
+    corporate: 'Bi-weekly — alternating Tuesdays aligned with business news cycle',
+    tech: 'Weekly — Wednesday release timed with developer news cycles',
+    organic: 'Weekly — Sunday release to complement a mindful start to the week',
+    retro: 'Bi-weekly — Saturday morning release for leisurely listening',
+};
+const STYLE_HOST_PERSONA = {
+    minimal: 'Thoughtful curator — asks sharp questions, stays out of the way',
+    bold: 'Energetic provocateur — takes positions, challenges guests, creates moments',
+    elegant: 'Gracious interviewer — creates space for nuance and reflection',
+    playful: 'Enthusiastic companion — laughs easily, brings the fun',
+    corporate: 'Credible authority — well-prepared, data-literate, professionally warm',
+    tech: 'Curious builder — digs into implementation, respects technical depth',
+    organic: 'Empathetic storyteller — listens deeply, centres human impact',
+    retro: 'Nostalgic historian — delights in detail, honours the past',
+};
+const STYLE_GUEST_CRITERIA = {
+    minimal: [
+        'Practitioner with specific, actionable insight',
+        'Avoids over-promotion',
+        'Communicates concisely',
+    ],
+    bold: [
+        'Strong opinion and willingness to debate',
+        'Audience draw or cultural relevance',
+        'Authentic and unscripted',
+    ],
+    elegant: [
+        'Accomplished in their field',
+        'Articulate and reflective',
+        'Comfortable with long-form conversation',
+    ],
+    playful: ['Personality-forward', 'Able to improvise and laugh', 'Relatable to core audience'],
+    corporate: [
+        'C-suite or recognised industry leader',
+        'Data-backed perspectives',
+        'Willing to share proprietary insight',
+    ],
+    tech: [
+        'Active practitioner or open-source contributor',
+        'Technical depth without jargon overload',
+        'Community respected',
+    ],
+    organic: ['Mission-aligned values', 'Authentic impact story', 'Not primarily sales-motivated'],
+    retro: [
+        'Deep domain knowledge or lived experience',
+        'Archival or historical access',
+        'Passionate storyteller',
+    ],
+};
+const STYLE_DISTRIBUTION = {
+    minimal: ['Apple Podcasts', 'Spotify', 'RSS'],
+    bold: ['Spotify', 'YouTube', 'Apple Podcasts', 'TikTok clips'],
+    elegant: ['Apple Podcasts', 'Spotify', 'Dedicated website player'],
+    playful: ['Spotify', 'YouTube', 'TikTok clips', 'Instagram Reels'],
+    corporate: ['Apple Podcasts', 'Spotify', 'LinkedIn Audio', 'Company intranet'],
+    tech: ['Spotify', 'Apple Podcasts', 'YouTube', 'Dev.to embeds', 'RSS'],
+    organic: ['Apple Podcasts', 'Spotify', 'Community newsletter embed'],
+    retro: ['Apple Podcasts', 'Spotify', 'Dedicated archive website'],
+};
+const STYLE_MONETISATION = {
+    minimal: [
+        'Branded sponsorship (single mid-roll)',
+        'Premium ad-free tier',
+        'Listener support (Patreon)',
+    ],
+    bold: ['Dynamic ad insertion', 'Merchandise', 'Live event tickets', 'Premium bonus content'],
+    elegant: ['Single luxury brand sponsorship', 'Private member feed', 'Paid premium series'],
+    playful: ['Listener support community', 'Merchandise', 'Live shows'],
+    corporate: ['B2B sponsored segments', 'Paid executive access episodes', 'Lead-gen integrations'],
+    tech: ['Developer tool sponsorships', 'Paid workshop extensions', 'Affiliate developer products'],
+    organic: ['Mission-aligned brand sponsorships', 'Community membership', 'Digital course upsell'],
+    retro: ['Heritage brand sponsorships', 'Archival content membership', 'Listener donations'],
+};
+function buildProductionChecklist(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    const base = [
+        'Condenser or dynamic XLR microphone (budget: £100–400)',
+        'Acoustic treatment: foam panels or reflection filter',
+        'Audio interface (e.g. Focusrite Scarlett Solo)',
+        'DAW: Adobe Audition, GarageBand, or Descript',
+        'Consistent intro/outro music licensed for podcast use',
+        `Episode template: intro (60s) → main content → CTA → outro (30s)`,
+        'Show notes with timestamped highlights and guest links',
+        'Transcripts for SEO and accessibility',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('Screen-share recording for tutorial segments (OBS or Loom)');
+        base.push('Chapter markers in mp3 ID3 tags for developer-friendly navigation');
+    }
+    if (safeStyle === 'bold') {
+        base.push('Video recording setup for YouTube and clip repurposing');
+        base.push('Live recording capability for audience episodes');
+    }
+    if (safeStyle === 'elegant') {
+        base.push('Professional sound mastering before publish');
+        base.push('Custom composer for original theme music');
+    }
+    return base;
+}
+function buildGrowthStrategy(safeStyle) {
+    const base = [
+        'Submit to Apple Podcasts, Spotify, Google Podcasts, and Amazon Music on day 1',
+        'Launch with 3 episodes to reduce new-listener drop-off',
+        'Swap guest appearances on complementary shows (cross-pollination)',
+        'Repurpose audiograms and quote cards for social media',
+        'Email newsletter episode round-up each publish day',
+        'Request reviews from early listeners in episodes 1–5',
+    ];
+    if (safeStyle === 'tech')
+        base.push('Share episodes in relevant Discord servers, subreddits, and Hacker News');
+    if (safeStyle === 'corporate')
+        base.push('Submit to industry press and analyst briefing distribution lists');
+    if (safeStyle === 'organic')
+        base.push('Partner with aligned NGOs and impact organisations for co-promotion');
+    return base;
+}
+function buildAccessibilityNotes() {
+    return [
+        'Full episode transcripts published alongside every episode (WCAG 1.2.1)',
+        'Auto-generated captions on all YouTube versions — reviewed for accuracy',
+        'Show notes include all links spoken in the episode in accessible anchor text',
+        'Avoid relying solely on audio cues for meaning — reinforce in show notes',
+        'Ensure website podcast player is keyboard-navigable and screen-reader compatible',
+        'Audio levels normalised to -16 LUFS for consistent listening across devices',
+        'Background music mixed below dialogue (minimum 20 dB below voice)',
+    ];
+}
+function buildPodcastBriefSummary(brand, safeStyle) {
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    const concept = STYLE_SHOW_CONCEPT[safeStyle];
+    const cadence = STYLE_CADENCE[safeStyle];
+    return `${brand.name}${taglinePart} podcast: ${concept}. ${cadence}.`;
+}
+export function generateBrandPodcast(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        showConcept: STYLE_SHOW_CONCEPT[safeStyle],
+        recommendedFormats: STYLE_FORMAT[safeStyle],
+        publishingCadence: STYLE_CADENCE[safeStyle],
+        hostPersona: STYLE_HOST_PERSONA[safeStyle],
+        guestSelectionCriteria: STYLE_GUEST_CRITERIA[safeStyle],
+        distributionChannels: STYLE_DISTRIBUTION[safeStyle],
+        monetisationStrategy: STYLE_MONETISATION[safeStyle],
+        productionChecklist: buildProductionChecklist(brand),
+        growthStrategy: buildGrowthStrategy(safeStyle),
+        accessibilityNotes: buildAccessibilityNotes(),
+        podcastBriefSummary: buildPodcastBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-podcast.js.map

package/dist/lib/branding-core/generators/brand-podcast.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-saas.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandSaasOutput } from '../../types.js';
+export declare function generateBrandSaas(brand: BrandIdentity): BrandSaasOutput;
+//# sourceMappingURL=brand-saas.d.ts.map

package/dist/lib/branding-core/generators/brand-saas.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-saas.js

@@ -0,0 +1,212 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_POSITIONING = {
+    minimal: 'Simple, focused software that removes complexity and gets out of the way.',
+    bold: 'Powerful, high-energy platform that drives measurable results fast.',
+    elegant: 'Premium, beautifully crafted software for discerning professionals.',
+    playful: 'Delightfully fun tool that makes work feel less like work.',
+    corporate: 'Enterprise-grade solution built for scale, compliance, and governance.',
+    tech: 'Developer-first platform with powerful APIs, extensibility, and open-source DNA.',
+    organic: 'Purposeful software that respects your data, values, and the planet.',
+    retro: 'Thoughtfully nostalgic tool with timeless UX and proven reliability.',
+};
+const STYLE_PRICING_MODEL = {
+    minimal: ['Flat-rate simplicity', 'One plan, all features', 'No per-seat surprises'],
+    bold: ['Usage-based pricing', 'Scales with your growth', 'No artificial limits'],
+    elegant: [
+        'Bespoke pricing on request',
+        'White-glove onboarding included',
+        'Annual contracts preferred',
+    ],
+    playful: ['Freemium with generous free tier', 'Pay as you play', 'Team plans with fun perks'],
+    corporate: [
+        'Volume licensing',
+        'ELA (Enterprise License Agreement) option',
+        'Dedicated CSM from 500 seats',
+    ],
+    tech: [
+        'Free tier for individuals',
+        'Developer Pro tier',
+        'Team and Enterprise tiers',
+        'OSS sponsors discount',
+    ],
+    organic: ['Fair pricing, no hidden fees', 'Non-profit discount 50%', 'B Corp pricing programme'],
+    retro: [
+        'Perpetual licence option',
+        'Subscription with annual discount',
+        'Lifetime deal for early adopters',
+    ],
+};
+const STYLE_ONBOARDING = {
+    minimal: ['Zero-config setup', 'Import in 60 seconds', 'Interactive quick-start guide'],
+    bold: [
+        'Guided activation wizard',
+        'Video walkthroughs for each feature',
+        'Live chat onboarding support',
+    ],
+    elegant: [
+        'Dedicated onboarding consultant',
+        'White-label welcome portal',
+        'Customised training sessions',
+    ],
+    playful: [
+        'Gamified onboarding checklist',
+        'Confetti rewards on milestones',
+        'Buddy system pairing',
+    ],
+    corporate: [
+        'Implementation project manager',
+        'Change management playbook',
+        'Admin console training',
+        'SSO and directory sync setup',
+    ],
+    tech: [
+        'API quickstart docs',
+        'SDK scaffolding CLI',
+        'GitHub integration in 5 min',
+        'Developer sandbox environment',
+    ],
+    organic: [
+        'Self-paced learning library',
+        'Community-led onboarding webinars',
+        'Eco impact dashboard tour',
+    ],
+    retro: ['Printable getting-started guide', 'Video tutorial library', 'Vintage help-desk chat'],
+};
+const STYLE_RETENTION_TACTICS = {
+    minimal: [
+        'Weekly digest of key metrics',
+        'Frictionless renewal flow',
+        'Pause instead of cancel option',
+    ],
+    bold: ['Power user of the month spotlight', 'Feature unlock milestones', 'ROI calculator in-app'],
+    elegant: [
+        'Quarterly executive business reviews',
+        'Exclusive product roadmap previews',
+        'Concierge renewal process',
+    ],
+    playful: [
+        'Streak rewards and badges',
+        'Seasonal challenges',
+        'Referral programme with gift cards',
+    ],
+    corporate: [
+        'Dedicated customer success manager',
+        'Quarterly health-check reports',
+        'Executive sponsor programme',
+        'Annual user conference invitation',
+    ],
+    tech: [
+        'Developer changelog digest',
+        'Beta tester programme',
+        'Open-source contribution credits',
+        'API usage dashboards',
+    ],
+    organic: [
+        'Impact report showing environmental savings',
+        'Community forum engagement score',
+        'Values-aligned renewal messaging',
+    ],
+    retro: ['Loyalty anniversary perks', 'Print newsletter for power users', 'Vintage reward badges'],
+};
+const STYLE_INTEGRATIONS = {
+    minimal: ['Zapier', 'Webhooks', 'CSV import/export'],
+    bold: ['Salesforce', 'HubSpot', 'Slack', 'Microsoft Teams', 'Zapier'],
+    elegant: ['Salesforce', 'Microsoft 365', 'SAP', 'Custom API', 'White-label SSO'],
+    playful: ['Slack', 'Notion', 'Figma', 'Zapier', 'Discord'],
+    corporate: ['SAP', 'Workday', 'Salesforce', 'ServiceNow', 'LDAP/SCIM', 'Okta'],
+    tech: ['GitHub', 'GitLab', 'Jira', 'CI/CD pipelines', 'Terraform', 'REST & GraphQL APIs', 'SDKs'],
+    organic: ['Google Workspace', 'Mailchimp', 'Stripe', 'Carbon footprint APIs'],
+    retro: ['Email import', 'CSV/Excel', 'Zapier', 'Browser extension'],
+};
+const STYLE_SUPPORT_MODEL = {
+    minimal: 'Self-serve knowledge base with community forum and email support.',
+    bold: 'Live chat during business hours, dedicated Slack channel for paying customers.',
+    elegant: 'Named account manager, priority phone support, and SLA-backed response times.',
+    playful: 'In-app chat support with friendly tone, community Discord, and live office hours.',
+    corporate: '24/7 enterprise support with P1 hotline, dedicated CSM, and SLA guarantees.',
+    tech: 'GitHub Issues for OSS, developer forum, Slack community, and Pro email support.',
+    organic: 'Community-first support via forum, async email, and volunteer-run live sessions.',
+    retro: 'Email support with 24-hour response pledge and a curated FAQ library.',
+};
+function buildTrialStrategy(brand, safeStyle) {
+    const trialMap = {
+        minimal: '14-day free trial, no credit card required.',
+        bold: '7-day trial with full access and a personalised kick-off call.',
+        elegant: '30-day pilot programme with a dedicated success consultant.',
+        playful: 'Free tier forever; upgrade when you need more.',
+        corporate: 'Proof-of-concept engagement for 30 days with enterprise-tier access.',
+        tech: 'Free tier with API access; unlimited dev sandboxes for 30 days.',
+        organic: '30-day trial with full transparency on data usage and exit portability.',
+        retro: '21-day free trial; lifetime licence option for committed users.',
+    };
+    return trialMap[safeStyle];
+}
+function buildChurnSignals(safeStyle) {
+    const base = [
+        'Login frequency drops below once per week',
+        'Feature adoption rate under 30% of core workflows',
+        'Support ticket volume spike with negative sentiment',
+        'Invoice payment delay or failed renewal',
+        'Key champion changes role or leaves company',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('API call volume drops > 50% week-over-week');
+        base.push('GitHub integration disconnected');
+    }
+    if (safeStyle === 'corporate' || safeStyle === 'elegant') {
+        base.push('Executive sponsor disengagement from QBRs');
+        base.push('Procurement team requests data export');
+    }
+    return base;
+}
+function buildComplianceCertifications(safeStyle) {
+    const base = [
+        'SOC 2 Type II',
+        'GDPR compliant',
+        'CCPA compliant',
+        'Data Processing Agreement (DPA) available',
+    ];
+    if (safeStyle === 'corporate' || safeStyle === 'elegant') {
+        base.push('ISO 27001 certified', 'HIPAA BAA available', 'FedRAMP ready');
+    }
+    if (safeStyle === 'tech') {
+        base.push('SLSA Level 2 supply chain security', 'Bug bounty programme (HackerOne)');
+    }
+    if (safeStyle === 'organic') {
+        base.push('Privacy-first architecture (no third-party ad tracking)', 'B Corp certified');
+    }
+    return base;
+}
+function buildSaasBriefSummary(brand, safeStyle) {
+    const pricing = (STYLE_PRICING_MODEL[safeStyle] ?? STYLE_PRICING_MODEL.minimal)[0];
+    const integration = (STYLE_INTEGRATIONS[safeStyle] ?? STYLE_INTEGRATIONS.minimal)
+        .slice(0, 2)
+        .join(' and ');
+    const taglinePart = brand.tagline ? ` \u2014 "${brand.tagline}"` : '';
+    return `${brand.name}${taglinePart} is a ${brand.industry} SaaS platform. Positioning: ${STYLE_POSITIONING[safeStyle]} Pricing approach: ${pricing}. Key integrations: ${integration}. Support: ${STYLE_SUPPORT_MODEL[safeStyle]}`;
+}
+export function generateBrandSaas(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        positioning: STYLE_POSITIONING[safeStyle],
+        pricingModel: STYLE_PRICING_MODEL[safeStyle] ?? STYLE_PRICING_MODEL.minimal,
+        trialStrategy: buildTrialStrategy(brand, safeStyle),
+        onboardingFlow: STYLE_ONBOARDING[safeStyle] ?? STYLE_ONBOARDING.minimal,
+        retentionTactics: STYLE_RETENTION_TACTICS[safeStyle] ?? STYLE_RETENTION_TACTICS.minimal,
+        keyIntegrations: STYLE_INTEGRATIONS[safeStyle] ?? STYLE_INTEGRATIONS.minimal,
+        supportModel: STYLE_SUPPORT_MODEL[safeStyle],
+        churnWarningSignals: buildChurnSignals(safeStyle),
+        complianceCertifications: buildComplianceCertifications(safeStyle),
+        saasBriefSummary: buildSaasBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-saas.js.map

package/dist/lib/branding-core/generators/brand-saas.js.map

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package/dist/lib/branding-core/generators/brand-seo.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandSeoOutput } from '../../types.js';
+export declare function generateBrandSeo(brand: BrandIdentity): BrandSeoOutput;
+//# sourceMappingURL=brand-seo.d.ts.map

package/dist/lib/branding-core/generators/brand-seo.d.ts.map

@@ -0,0 +1 @@
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