@forgespace/branding-mcp 0.31.0 → 0.55.0

package/dist/lib/branding-core/generators/brand-marketplace.js

@@ -0,0 +1,251 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_MARKETPLACE_APPROACH = {
+    minimal: 'Clean, curated presence on selective high-quality marketplaces with a focus on brand integrity over volume.',
+    bold: 'Aggressive multi-channel marketplace expansion with bold creative assets that stand out in crowded listings.',
+    elegant: 'Premium marketplace positioning with luxury-tier platforms and white-glove seller programmes.',
+    playful: 'Fun, personality-driven marketplace presence with creative product titles and vibrant imagery.',
+    corporate: 'Strategic B2B marketplace coverage across enterprise procurement channels with compliance-ready listings.',
+    tech: 'Developer-first marketplace distribution including app stores, API marketplaces, and SaaS directories.',
+    organic: 'Values-aligned marketplace selection prioritising ethical, sustainable, and independent platforms.',
+    retro: 'Vintage-authentic marketplace presence on collector and heritage platforms with artisanal positioning.',
+};
+const STYLE_PRIMARY_MARKETPLACES = {
+    minimal: ['Brand DTC website', 'Curated boutique marketplaces', 'Local artisan platforms'],
+    bold: ['Amazon', 'eBay', 'Walmart Marketplace', 'TikTok Shop'],
+    elegant: ['Farfetch', 'Net-a-Porter', 'Harrods Online', 'Saks Fifth Avenue'],
+    playful: ['Etsy', 'TikTok Shop', 'Depop', 'Amazon Handmade'],
+    corporate: ['AWS Marketplace', 'Alibaba B2B', 'ThomasNet', 'Ariba Network'],
+    tech: [
+        'AWS Marketplace',
+        'Azure Marketplace',
+        'Google Cloud Marketplace',
+        'Salesforce AppExchange',
+    ],
+    organic: ['Etsy', 'Not On The High Street', 'Wolf & Badger', 'EarthHero'],
+    retro: ['Etsy', 'eBay Collectibles', 'Ruby Lane', 'Chairish'],
+};
+const STYLE_LISTING_PRINCIPLES = {
+    minimal: [
+        'Short precise titles under 60 characters',
+        'Minimal white-space imagery',
+        'Single primary benefit statement',
+        'Clean bullet points',
+    ],
+    bold: [
+        'Keyword-rich titles with top benefits',
+        'A+ content with bold lifestyle imagery',
+        'Comparison charts vs competitors',
+        'Video content in listings',
+    ],
+    elegant: [
+        'Luxury descriptors in title and copy',
+        'Editorial-quality imagery',
+        'Provenance and craftsmanship story',
+        'Concierge-level descriptions',
+    ],
+    playful: [
+        'Fun punchy titles with emoji',
+        'Bright colourful product photography',
+        'Story-driven descriptions',
+        'Social proof callouts',
+    ],
+    corporate: [
+        'Compliance and specification focus',
+        'Data-sheet style bullet points',
+        'Bulk pricing tiers',
+        'SLA and support details',
+    ],
+    tech: [
+        'Feature-first technical titles',
+        'Integration and compatibility details',
+        'Developer documentation links',
+        'Version and changelog notes',
+    ],
+    organic: [
+        'Ingredient and provenance transparency',
+        'Certifications in title',
+        'Impact and ethics story',
+        'Eco-credentials bullet points',
+    ],
+    retro: [
+        'Era and provenance in title',
+        'Detailed condition descriptions',
+        'Authenticity guarantees',
+        'Historical context and story',
+    ],
+};
+const STYLE_ADVERTISING_APPROACH = {
+    minimal: ['Low-spend brand-protection ads', 'Retargeting only', 'No discount promotions'],
+    bold: [
+        'Sponsored Products broad match',
+        'Sponsored Brands video',
+        'Coupons and deal-of-the-day',
+        'Lightning deals',
+    ],
+    elegant: ['Curated sponsored placements', 'Editorial ad slots', 'No discount advertising'],
+    playful: ['TikTok in-feed video ads', 'Sponsored Posts', 'Bundle deals', 'Giveaway campaigns'],
+    corporate: [
+        'Category ads on procurement platforms',
+        'Thought-leadership content ads',
+        'RFP response boosting',
+    ],
+    tech: [
+        'Developer newsletter placements',
+        'App store search ads',
+        'Free tier promotion',
+        'Trial conversion campaigns',
+    ],
+    organic: [
+        'Purpose-driven sponsor slots',
+        'Community newsletter ads',
+        'Zero paid-search on ethical grounds',
+    ],
+    retro: [
+        'Promoted listings on collector platforms',
+        'Curated showcase features',
+        'Editorial vintage picks',
+    ],
+};
+const STYLE_REVIEW_STRATEGY = {
+    minimal: [
+        'Post-purchase email follow-up',
+        'Quality guarantee messaging',
+        'Respond to all reviews within 48h',
+    ],
+    bold: [
+        'Automated review request sequences',
+        'Vine programme enrolment',
+        'Public response to negative reviews',
+        'Star-rating goal: 4.5+',
+    ],
+    elegant: [
+        'Personal thank-you inserts',
+        'Concierge follow-up call for high-value orders',
+        'Discreet review invitation',
+    ],
+    playful: [
+        'Unboxing hashtag campaigns',
+        'Fun review prompt inserts',
+        'User-generated content reposting',
+    ],
+    corporate: [
+        'Case study requests post-deployment',
+        'G2 and Capterra review campaigns',
+        'Reference customer programme',
+    ],
+    tech: [
+        'G2 and Product Hunt reviews',
+        'GitHub star campaigns',
+        'Changelog appreciation emails',
+        'Developer testimonials',
+    ],
+    organic: [
+        'Handwritten thank-you cards',
+        'Community shoutout requests',
+        'Values-aligned review prompts',
+    ],
+    retro: [
+        'Personalised collector community shoutouts',
+        'Show-and-tell requests',
+        'Authenticity confirmation reviews',
+    ],
+};
+const STYLE_PRICING_APPROACH = {
+    minimal: 'Value-anchored pricing without discounts; maintain perceived brand premium.',
+    bold: 'Competitive pricing with strategic promotions; use volume discounts and bundles.',
+    elegant: 'Premium pricing with no markdown strategy; brand equity over velocity.',
+    playful: 'Accessible price points with frequent seasonal promotions and bundles.',
+    corporate: 'Tiered B2B pricing with contract-based discounts and volume brackets.',
+    tech: 'Freemium entry with clear upgrade tiers; usage-based pricing transparency.',
+    organic: 'Fair-trade premium pricing that reflects true cost and ethical sourcing.',
+    retro: 'Collector-fair pricing with provenance-based premium; no deep discounts.',
+};
+function buildFulfilmentOptions(brand, safeStyle) {
+    const base = [
+        'Direct fulfilment from owned warehouse for quality control',
+        'Third-party logistics (3PL) for high-volume channels',
+        'Maintain brand packaging standards across all fulfilment routes',
+        'Branded inserts and unboxing experience in all parcels',
+        'Same-day or next-day SLA on flagship marketplace',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('Digital delivery via secure download links', 'API-based licence provisioning');
+    }
+    if (safeStyle === 'elegant') {
+        base.push('White-glove gift wrapping service', 'Named account manager for boutique orders');
+    }
+    if (safeStyle === 'organic') {
+        base.push('Carbon-neutral shipping provider', 'Minimal packaging with compostable materials');
+    }
+    return base;
+}
+function buildComplianceChecklist(brand, safeStyle) {
+    const base = [
+        `Register ${brand.name} trademark before marketplace expansion`,
+        'Enrol in Brand Registry on applicable platforms',
+        'Monitor for counterfeit or unauthorised sellers',
+        'Ensure product descriptions meet platform content policies',
+        'Maintain accurate inventory to avoid stockout penalties',
+        'Follow marketplace data and privacy terms for customer data',
+    ];
+    if (safeStyle === 'corporate') {
+        base.push('SOC 2 and ISO 27001 documentation for enterprise listings', 'GDPR-compliant data processing agreements');
+    }
+    if (safeStyle === 'organic') {
+        base.push('Upload organic certification documents to platform profile', 'Comply with FTC Green Guides for environmental claims');
+    }
+    if (safeStyle === 'tech') {
+        base.push('App store guideline compliance review before each release', 'API usage policy review quarterly');
+    }
+    return base;
+}
+function buildSuccessMetrics(safeStyle) {
+    const base = {
+        conversion_rate: 'Listing views to purchases; target >5%',
+        buy_box_percentage: 'Percentage of time brand wins buy box; target >90%',
+        average_review_rating: 'Aggregate star rating across listings; target 4.5+',
+        return_rate: 'Percentage of orders returned; target <3%',
+        organic_rank: 'Average keyword ranking position for top 5 search terms',
+        revenue_per_listing: 'Revenue divided by active SKU count',
+    };
+    if (safeStyle === 'tech') {
+        base['trial_to_paid_rate'] = 'Percentage converting from free trial; target >20%';
+        base['marketplace_review_nps'] = 'Net Promoter Score from marketplace reviews';
+    }
+    if (safeStyle === 'corporate') {
+        base['rfp_win_rate'] = 'Enterprise RFP conversion rate from marketplace leads';
+        base['contract_value'] = 'Average annual contract value from marketplace acquisition';
+    }
+    return base;
+}
+function buildBriefSummary(brand, safeStyle) {
+    const approach = STYLE_MARKETPLACE_APPROACH[safeStyle];
+    const platforms = STYLE_PRIMARY_MARKETPLACES[safeStyle];
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return `${brand.name}${taglinePart} marketplace strategy: ${approach} Primary channels include ${platforms[0]}, ${platforms[1]}, and ${platforms[2] ?? 'additional curated platforms'}.`;
+}
+export function generateBrandMarketplace(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        marketplaceApproach: STYLE_MARKETPLACE_APPROACH[safeStyle],
+        primaryMarketplaces: STYLE_PRIMARY_MARKETPLACES[safeStyle],
+        listingPrinciples: STYLE_LISTING_PRINCIPLES[safeStyle],
+        advertisingApproach: STYLE_ADVERTISING_APPROACH[safeStyle],
+        reviewStrategy: STYLE_REVIEW_STRATEGY[safeStyle],
+        pricingApproach: STYLE_PRICING_APPROACH[safeStyle],
+        fulfilmentOptions: buildFulfilmentOptions(brand, safeStyle),
+        complianceChecklist: buildComplianceChecklist(brand, safeStyle),
+        successMetrics: buildSuccessMetrics(safeStyle),
+        marketplaceBriefSummary: buildBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-marketplace.js.map

package/dist/lib/branding-core/generators/brand-marketplace.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-newsletter.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandNewsletterOutput } from '../../types.js';
+export declare function generateBrandNewsletter(brand: BrandIdentity): BrandNewsletterOutput;
+//# sourceMappingURL=brand-newsletter.d.ts.map

package/dist/lib/branding-core/generators/brand-newsletter.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-newsletter.js

@@ -0,0 +1,173 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_APPROACH = {
+    minimal: 'Clean, curated digest — less is more, every edition earns its send',
+    bold: 'High-energy flagship publication with strong opinions and striking visuals',
+    elegant: 'Premium editorial letter — polished prose, exclusive insights, high production',
+    playful: 'Fun, personality-packed bulletin with surprises and interactive elements',
+    corporate: 'Professional intelligence briefing — authority, reliability, decision-relevant content',
+    tech: 'Developer-first technical dispatch — code, tools, deep dives, and community updates',
+    organic: 'Values-driven community letter — impact stories, provenance, and seasonal connection',
+    retro: 'Vintage-flavoured gazette — nostalgic design, timeless wisdom, archival depth',
+};
+const STYLE_FORMAT = {
+    minimal: ['Single-topic deep dive', 'Curated link round-up', 'One insight + one action'],
+    bold: [
+        'Feature story + quick hits',
+        'Opinion column + reader debate',
+        'Visual-first with short copy',
+    ],
+    elegant: ['Long-form essay', "Editor's letter + curated picks", 'Exclusive interview transcript'],
+    playful: [
+        'Quiz + fun facts',
+        'Story-driven narrative with illustrations',
+        'Interactive polls + results',
+    ],
+    corporate: [
+        'Executive briefing format',
+        'Market intelligence digest',
+        'Trend analysis + implications',
+    ],
+    tech: [
+        'Tutorial + code snippet',
+        'Tool roundup + benchmarks',
+        'Open-source spotlight + changelog',
+    ],
+    organic: ['Seasonal story', 'Impact report snippet', 'Producer profile + recipe/tip'],
+    retro: [
+        'Feature column + classifieds',
+        'Photo essay + captions',
+        'Historical throwback + modern parallel',
+    ],
+};
+const STYLE_CADENCE = {
+    minimal: 'Bi-weekly — quality over quantity',
+    bold: 'Weekly — maintain momentum and anticipation',
+    elegant: 'Monthly — premium feel, subscribers look forward to each edition',
+    playful: 'Weekly — frequent enough to sustain delight and habit',
+    corporate: 'Weekly or bi-weekly — aligned with business news cycles',
+    tech: 'Weekly — fast-moving ecosystem demands regular updates',
+    organic: 'Monthly or seasonal — aligned with nature and harvest cycles',
+    retro: 'Bi-weekly — measured pace evokes the magazine era',
+};
+const STYLE_SUBJECT_LINE_FORMULA = {
+    minimal: 'Direct + specific: "The one thing worth reading this week"',
+    bold: 'Provocative + numbered: "5 truths the industry won\'t tell you"',
+    elegant: 'Intriguing + exclusive: "An editor\'s note on [topic] — for subscribers only"',
+    playful: 'Emoji + curiosity: "🎉 We tried 47 [thing] so you don\'t have to"',
+    corporate: 'Data-led + authoritative: "[Stat] — what it means for your business"',
+    tech: 'Technical + actionable: "How to [achieve X] with [framework/tool]"',
+    organic: 'Story-first + seasonal: "This month from [region/producer]: [story hook]"',
+    retro: 'Nostalgic + timeless: "From the archive: the [era] guide to [topic]"',
+};
+const STYLE_PERSONALISATION = {
+    minimal: ['First-name greeting', 'Curated section relevant to reader interest'],
+    bold: ['Dynamic hero image by segment', 'Personalised CTA based on last click'],
+    elegant: ['Handwritten-style signature', 'Exclusive member tier section'],
+    playful: ['Personalised quiz results', 'Name in subject line + fun fact'],
+    corporate: ['Industry-specific insights block', 'Role-based recommended content'],
+    tech: ['Stack-based code snippets', 'Contributor shout-out by username'],
+    organic: ['Nearest producer/farm recommendation', 'Seasonal tip by location'],
+    retro: ['Reader spotlight feature', "Archival reference to reader's year of joining"],
+};
+function buildSections(brand, safeStyle) {
+    const base = [
+        'Hero header with brand logo and edition number',
+        "Editor's note / personal message (3-5 sentences)",
+        'Feature content block (primary story or insight)',
+        'Secondary content block (2-3 shorter items)',
+        'Call-to-action section with single primary CTA',
+        'Footer with unsubscribe, social links, and legal text',
+    ];
+    if (safeStyle === 'tech') {
+        base.splice(3, 0, 'Code snippet or tool spotlight block');
+        base.splice(5, 0, 'Community contributions / open-source picks');
+    }
+    else if (safeStyle === 'corporate') {
+        base.splice(3, 0, 'Market data or statistic callout block');
+        base.splice(5, 0, 'Upcoming events or webinar promotion');
+    }
+    else if (safeStyle === 'playful') {
+        base.splice(3, 0, 'Fun fact or trivia section');
+        base.splice(6, 0, 'Meme, gif, or illustrated moment');
+    }
+    else if (safeStyle === 'elegant') {
+        base.splice(3, 0, 'Exclusive subscriber-only section');
+        base.splice(5, 0, 'Recommended reading / curated picks');
+    }
+    return base;
+}
+function buildDeliverabilityChecklist(brand) {
+    return [
+        `Sender name is recognisable as ${brand.name} — not a generic address`,
+        'From address uses a custom domain (not @gmail.com / @yahoo.com)',
+        'SPF, DKIM, and DMARC DNS records verified and passing',
+        'Unsubscribe link present in every edition (CAN-SPAM / GDPR)',
+        'Text-to-image ratio maintained above 60:40 to avoid spam filters',
+        'No spam trigger words in subject line or preview text',
+        'List hygiene: hard bounces removed within 24 hours',
+        'Soft bounces monitored and suppressed after 3 attempts',
+        'Re-engagement campaign triggered at 90 days of inactivity',
+        'Plain-text version included alongside HTML version',
+    ];
+}
+function buildAccessibilityGuidelines() {
+    return [
+        'Minimum 16px body font size — 14px for supplementary text only',
+        'Line height 1.5x or greater for body copy',
+        'Colour contrast ratio 4.5:1 for body text, 3:1 for large text (WCAG AA)',
+        "Alt text on all images — descriptive, not 'image001.jpg'",
+        'Avoid relying on colour alone to convey information',
+        'Logical heading hierarchy: H1 for subject, H2 for sections',
+        'CTA buttons minimum 44x44px touch target, clear label text',
+    ];
+}
+function buildSuccessMetrics(safeStyle) {
+    const base = {
+        open_rate: 'Target 35-45% (industry avg 21%)',
+        click_to_open_rate: 'Target 15-25%',
+        unsubscribe_rate: 'Keep below 0.2% per send',
+        spam_complaint_rate: 'Keep below 0.08%',
+        list_growth_rate: 'Target 5-10% monthly net growth',
+        revenue_per_subscriber: 'Track for monetised newsletters',
+    };
+    if (safeStyle === 'tech') {
+        base['github_clicks'] = 'Track developer-specific CTA engagement';
+        base['code_copy_events'] = 'If hosted/interactive newsletter';
+    }
+    if (safeStyle === 'corporate') {
+        base['qualified_lead_attribution'] = 'UTM-tagged newsletter conversion to pipeline';
+        base['content_download_rate'] = 'Gated asset downloads from newsletter clicks';
+    }
+    return base;
+}
+function buildNewsletterBriefSummary(brand, safeStyle) {
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    const approach = STYLE_APPROACH[safeStyle];
+    const cadence = STYLE_CADENCE[safeStyle];
+    return `${brand.name}${taglinePart} newsletter strategy: ${approach}. ${cadence}. Subject line formula: ${STYLE_SUBJECT_LINE_FORMULA[safeStyle].split(':')[0]}.`;
+}
+export function generateBrandNewsletter(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        newsletterApproach: STYLE_APPROACH[safeStyle],
+        recommendedFormats: STYLE_FORMAT[safeStyle],
+        publishingCadence: STYLE_CADENCE[safeStyle],
+        subjectLineFormula: STYLE_SUBJECT_LINE_FORMULA[safeStyle],
+        personalisationStrategy: STYLE_PERSONALISATION[safeStyle],
+        newsletterSections: buildSections(brand, safeStyle),
+        deliverabilityChecklist: buildDeliverabilityChecklist(brand),
+        accessibilityGuidelines: buildAccessibilityGuidelines(),
+        successMetrics: buildSuccessMetrics(safeStyle),
+        newsletterBriefSummary: buildNewsletterBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-newsletter.js.map

package/dist/lib/branding-core/generators/brand-newsletter.js.map

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package/dist/lib/branding-core/generators/brand-podcast.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandPodcastOutput } from '../../types.js';
+export declare function generateBrandPodcast(brand: BrandIdentity): BrandPodcastOutput;
+//# sourceMappingURL=brand-podcast.d.ts.map

package/dist/lib/branding-core/generators/brand-podcast.d.ts.map

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