@forgespace/branding-mcp 0.31.0 → 0.55.0

package/dist/lib/branding-core/generators/brand-chatbot.js.map

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package/dist/lib/branding-core/generators/brand-community.d.ts

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+import type { BrandIdentity, BrandCommunityOutput } from '../../types.js';
+export declare function generateBrandCommunity(brand: BrandIdentity): BrandCommunityOutput;
+//# sourceMappingURL=brand-community.d.ts.map

package/dist/lib/branding-core/generators/brand-community.d.ts.map

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package/dist/lib/branding-core/generators/brand-community.js

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+const STYLE_COMMUNITY_APPROACH = {
+    minimal: 'Quiet, curated community focused on quality over quantity',
+    bold: 'High-energy, loud community that champions brand advocates',
+    elegant: 'Exclusive membership community for discerning enthusiasts',
+    playful: 'Fun, participatory community driven by creativity and games',
+    corporate: 'Professional community centred on thought leadership and networking',
+    tech: 'Developer-first community built on open collaboration and code',
+    organic: 'Purpose-driven community united by shared values and impact',
+    retro: 'Nostalgic fan community celebrating heritage and craftsmanship',
+};
+const STYLE_PLATFORMS = {
+    minimal: ['Email newsletter', 'Private Slack workspace', 'Curated blog'],
+    bold: ['Instagram', 'TikTok', 'Discord server', 'YouTube'],
+    elegant: ['Private members portal', 'LinkedIn group', 'Exclusive newsletter'],
+    playful: ['Discord server', 'Reddit community', 'TikTok', 'Twitch'],
+    corporate: ['LinkedIn group', 'Private Slack workspace', 'Webinar series'],
+    tech: ['GitHub Discussions', 'Discord server', 'Dev.to', 'Stack Overflow'],
+    organic: ['Facebook group', 'WhatsApp community', 'Local meetups', 'Newsletter'],
+    retro: ['Forum (phpBB/Discourse)', 'Facebook group', 'Email list', 'Zine'],
+};
+const STYLE_ENGAGEMENT_TACTICS = {
+    minimal: ['Monthly curated digest', 'Invite-only AMA sessions', 'Member spotlight features'],
+    bold: [
+        'Weekly challenges with prizes',
+        'UGC reposts and shoutouts',
+        'Live Q&A with founders',
+        'Brand ambassador programme',
+    ],
+    elegant: [
+        'Private previews and early access',
+        'Exclusive editorial content',
+        'Invitation-only events',
+        'Personalised thank-you notes',
+    ],
+    playful: [
+        'Gamified leaderboards',
+        'Meme and remix contests',
+        'Weekly trivia nights',
+        'Co-creation jams',
+    ],
+    corporate: [
+        'Thought leadership webinars',
+        'Peer roundtables',
+        'Case study submissions',
+        'Annual industry survey',
+    ],
+    tech: [
+        'Hackathons and build challenges',
+        'Open-source contribution recognition',
+        'RFC and roadmap discussions',
+        'Office hours with engineers',
+    ],
+    organic: [
+        'Local chapter meetups',
+        'Volunteer and impact days',
+        'Stories from the field',
+        'Member-led workshops',
+    ],
+    retro: [
+        'Throwback Thursday posts',
+        'Collector show-and-tell',
+        'Vintage deep-dives',
+        'Fan art showcases',
+    ],
+};
+const STYLE_MODERATION = {
+    minimal: 'Light-touch moderation; trust members to self-regulate with clear community norms',
+    bold: 'Active moderation to maintain energy while preventing toxicity',
+    elegant: 'White-glove moderation ensuring every interaction reflects brand refinement',
+    playful: 'Fun-first moderation that allows banter but removes harmful content quickly',
+    corporate: 'Professional moderation aligned with brand compliance and legal standards',
+    tech: 'Community-led moderation with elected moderators and transparent guidelines',
+    organic: 'Values-based moderation; anyone violating sustainability or inclusion norms is removed',
+    retro: 'Respectful moderation preserving the nostalgic, welcoming atmosphere',
+};
+const STYLE_RECOGNITION = {
+    minimal: ['Member of the month', 'Curator badge', 'Newsletter feature'],
+    bold: ['Ambassador title', 'Free product drops', 'Co-created content credits'],
+    elegant: ['Founding member status', 'Early access privileges', 'Personalised gifts'],
+    playful: ['Custom emojis and roles', 'Points and level-up system', 'Swag packs'],
+    corporate: ['Thought leader badge', 'Speaker invitations', 'Awards programme'],
+    tech: ['Contributor tiers', 'GitHub star recognition', 'Conference tickets'],
+    organic: ['Impact champion badge', 'Tree planted in your name', 'Community newsletter spotlight'],
+    retro: ['Veteran badge', 'Hall of fame listing', 'Signed collector prints'],
+};
+const STYLE_GROWTH_LEVERS = {
+    minimal: ['Referral from existing members', 'SEO content hub', 'Email invite campaigns'],
+    bold: ['Viral challenges', 'Influencer partnerships', 'Paid social acquisition'],
+    elegant: ['Word-of-mouth only', 'Partner brand cross-promotion', 'Press coverage'],
+    playful: ['Viral content', 'Platform algorithm optimisation', 'Creator collaborations'],
+    corporate: ['LinkedIn organic content', 'Conference networking', 'Webinar lead generation'],
+    tech: ['Open-source SEO', 'Developer evangelism', 'Product-led community growth'],
+    organic: ['Grassroots word-of-mouth', 'NGO and charity partnerships', 'Local media'],
+    retro: ['Vintage fair presence', 'Collector forum cross-posts', 'Nostalgia content SEO'],
+};
+function buildCommunityGuidelines(brand) {
+    const base = [
+        'Be respectful and inclusive to all members',
+        'Constructive feedback is welcome; personal attacks are not',
+        'No spam, self-promotion, or unsolicited commercial messages',
+        'Keep conversations relevant to the community theme',
+        'Protect the privacy and confidentiality of other members',
+        `Use the brand name ${brand.name} correctly — avoid misrepresentation`,
+    ];
+    const style = brand.style ?? 'minimal';
+    if (style === 'tech') {
+        base.push('Share code with appropriate licences and attribution');
+        base.push('Disclose AI-generated content when contributing');
+    }
+    if (style === 'corporate') {
+        base.push('Do not share confidential business or client information');
+        base.push("Adhere to your organisation's social media policy when posting");
+    }
+    if (style === 'organic') {
+        base.push('All claims about sustainability must be evidence-based');
+        base.push('Respect local communities and indigenous knowledge');
+    }
+    return base;
+}
+function buildOnboardingFlow(brand) {
+    return [
+        `Welcome email with brand story and community purpose`,
+        'Self-introduction post template shared with new members',
+        'Pinned "Start Here" resource with platform navigation guide',
+        `Assigned community buddy for first 30 days`,
+        'Milestone check-in at day 7, 30, and 90',
+        `Invitation to first ${brand.style === 'tech' ? 'office hours' : brand.style === 'corporate' ? 'webinar' : 'community event'}`,
+        'Feedback survey at 30 days to improve onboarding',
+    ];
+}
+function buildSuccessMetrics() {
+    return {
+        monthly_active_members: 'Number of members posting or reacting at least once per month',
+        net_promoter_score: 'Community NPS survey run quarterly',
+        content_contribution_rate: 'Percentage of members who create original posts monthly',
+        churn_rate: 'Members who leave or go silent over a 90-day period',
+        event_attendance_rate: 'Percentage of members attending live events or webinars',
+        time_to_first_post: 'Average days from joining to first contribution',
+    };
+}
+function buildBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const approach = STYLE_COMMUNITY_APPROACH[style] ?? STYLE_COMMUNITY_APPROACH.minimal;
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return (`${brand.name}${taglinePart} community strategy: ${approach}. ` +
+        `Primary platforms: ${(STYLE_PLATFORMS[style] ?? STYLE_PLATFORMS.minimal).slice(0, 2).join(' and ')}. ` +
+        `Focus on authentic engagement, member recognition, and sustainable growth through community-led advocacy.`);
+}
+export function generateBrandCommunity(brand) {
+    const style = (brand.style ?? 'minimal');
+    return {
+        communityApproach: STYLE_COMMUNITY_APPROACH[style] ?? STYLE_COMMUNITY_APPROACH.minimal,
+        platforms: STYLE_PLATFORMS[style] ?? STYLE_PLATFORMS.minimal,
+        engagementTactics: STYLE_ENGAGEMENT_TACTICS[style] ?? STYLE_ENGAGEMENT_TACTICS.minimal,
+        moderationApproach: STYLE_MODERATION[style] ?? STYLE_MODERATION.minimal,
+        memberRecognition: STYLE_RECOGNITION[style] ?? STYLE_RECOGNITION.minimal,
+        growthLevers: STYLE_GROWTH_LEVERS[style] ?? STYLE_GROWTH_LEVERS.minimal,
+        communityGuidelines: buildCommunityGuidelines(brand),
+        onboardingFlow: buildOnboardingFlow(brand),
+        successMetrics: buildSuccessMetrics(),
+        communityBriefSummary: buildBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-community.js.map

package/dist/lib/branding-core/generators/brand-community.js.map

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package/dist/lib/branding-core/generators/brand-competitive.d.ts

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+import type { BrandIdentity, BrandCompetitiveOutput } from '../../types.js';
+export declare function generateBrandCompetitive(brand: BrandIdentity): BrandCompetitiveOutput;
+//# sourceMappingURL=brand-competitive.d.ts.map

package/dist/lib/branding-core/generators/brand-competitive.d.ts.map

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package/dist/lib/branding-core/generators/brand-competitive.js

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+// ------- per-style maps -------
+const STYLE_POSITIONING_APPROACH = {
+    minimal: 'Clarity-led positioning — win on simplicity, focus, and precision where others over-engineer.',
+    bold: 'Impact-led positioning — dominate attention, energy, and momentum in every category interaction.',
+    elegant: 'Premium positioning — command a price premium through craft, heritage, and sensory superiority.',
+    playful: 'Personality-led positioning — win hearts with humor, delight, and human warmth competitors lack.',
+    corporate: 'Trust-led positioning — differentiate through reliability, governance, and enterprise-grade assurance.',
+    tech: 'Innovation-led positioning — own the future narrative with developer credibility and technical depth.',
+    organic: 'Values-led positioning — attract conscious consumers through authenticity, provenance, and purpose.',
+    retro: 'Nostalgia-led positioning — create an emotional moat through cultural memory and analog authenticity.',
+};
+const STYLE_COMPETITIVE_ADVANTAGE = {
+    minimal: [
+        'Radical simplicity that removes friction competitors add',
+        'Faster time-to-value with no-bloat product philosophy',
+        'Premium pricing justified by clarity, not feature count',
+    ],
+    bold: [
+        'Category-defining visual and verbal energy',
+        'First-mover boldness in under-served market segments',
+        'Magnetic employer brand that attracts top creative talent',
+    ],
+    elegant: [
+        'Artisanal quality and materials sourcing that commands a premium',
+        'Long-term brand equity through heritage narrative',
+        'Luxury customer service rituals that become switching barriers',
+    ],
+    playful: [
+        'Higher organic virality and word-of-mouth than serious competitors',
+        'Community-driven product development with co-creation loops',
+        'Lower customer acquisition cost through entertainment-led content',
+    ],
+    corporate: [
+        'Enterprise compliance and security certifications competitors lack',
+        'C-suite relationships and partnership networks built over decades',
+        'SLA-backed reliability that risk-averse buyers require',
+    ],
+    tech: [
+        'Developer-first go-to-market with open-source community leverage',
+        'API-first architecture enabling ecosystem integrations at scale',
+        'Proprietary data or model advantages that compound over time',
+    ],
+    organic: [
+        'Verified supply-chain transparency that competitors cannot replicate quickly',
+        'Loyal advocacy from values-aligned community segments',
+        'ESG credentials enabling access to impact investment and government grants',
+    ],
+    retro: [
+        'Emotional differentiation in a sea of generic digital-first brands',
+        'Premium collector and enthusiast markets willing to pay scarcity premiums',
+        'Cross-generational appeal bridging nostalgia buyers and irony-aware younger audiences',
+    ],
+};
+const STYLE_BATTLECARD_TONE = {
+    minimal: 'Factual and direct — let the data speak.',
+    bold: 'Confident and assertive — we own this space.',
+    elegant: 'Refined and assured — our heritage speaks for itself.',
+    playful: 'Light and witty — we win with charm, not aggression.',
+    corporate: 'Professional and evidence-based — trust the process.',
+    tech: 'Technical and credentialed — proof over promise.',
+    organic: 'Honest and values-forward — transparency is our advantage.',
+    retro: 'Nostalgic and proud — some things are worth preserving.',
+};
+const STYLE_MOAT_TYPE = {
+    minimal: 'Product simplicity moat — competitors cannot out-simple us without losing features customers pay for.',
+    bold: 'Brand energy moat — competitors cannot match cultural resonance without authentic identity shift.',
+    elegant: 'Heritage and craft moat — heritage cannot be manufactured; it must be earned over time.',
+    playful: 'Community and UGC moat — organic content flywheel compounds faster than paid media competitors.',
+    corporate: 'Enterprise trust moat — compliance certifications and C-suite relationships take years to build.',
+    tech: 'Developer ecosystem moat — SDK adoption and integrations create deeply embedded switching costs.',
+    organic: 'Supply-chain transparency moat — third-party certifications and provenance take years to earn.',
+    retro: 'Cultural authenticity moat — genuine heritage cannot be copied without appearing inauthentic.',
+};
+// ------- builders -------
+function buildCompetitorProfiles(brand) {
+    const industry = brand.industry.toLowerCase();
+    const archetypes = [
+        {
+            type: 'Market Leader',
+            description: 'Incumbent with high awareness, large budget, and broad feature set.',
+            weakness: 'Slow to innovate, bloated UX, and poor personalisation at scale.',
+            counterMessage: `${brand.name} moves faster, thinks deeper, and treats every customer as an individual.`,
+        },
+        {
+            type: 'Low-Cost Challenger',
+            description: 'Price-aggressive competitor targeting budget-conscious segments.',
+            weakness: 'Compromised quality, weak support, and thin brand story.',
+            counterMessage: `${brand.name} offers the total cost of ownership advantage — less rework, more value.`,
+        },
+        {
+            type: 'Niche Specialist',
+            description: `Deeply focused on a ${industry} sub-segment with strong community loyalty.`,
+            weakness: 'Limited scale, narrow use-case coverage, and weak ecosystem.',
+            counterMessage: `${brand.name} combines specialist depth with platform breadth — best of both worlds.`,
+        },
+        {
+            type: 'New Entrant / Disruptor',
+            description: 'VC-backed startup with aggressive growth targets and modern UX.',
+            weakness: 'Unproven reliability, limited enterprise features, and nascent community.',
+            counterMessage: `${brand.name} combines ${brand.style ?? 'innovative'} energy with the stability customers can count on.`,
+        },
+    ];
+    return archetypes.map((a) => ({
+        competitorType: a.type,
+        description: a.description,
+        theirStrengths: [
+            `High brand recognition in ${industry}`,
+            'Established distribution channels',
+            'Large existing customer base',
+        ],
+        theirWeaknesses: [
+            a.weakness,
+            'Limited differentiation narrative',
+            'Slower product iteration cycle',
+        ],
+        ourCounterMessage: a.counterMessage,
+        winProbability: a.type === 'Low-Cost Challenger'
+            ? 'High — value story wins'
+            : a.type === 'New Entrant / Disruptor'
+                ? 'Medium — speed and credibility race'
+                : 'Medium — differentiation is key',
+    }));
+}
+function buildPositioningMatrix(brand) {
+    return [
+        {
+            axis: 'Price vs. Value',
+            ourPosition: 'Premium value — higher price justified by superior outcomes and lower total cost of ownership.',
+            competitorPosition: 'Commodity pricing or feature-bloat premium without clear ROI narrative.',
+        },
+        {
+            axis: 'Simplicity vs. Complexity',
+            ourPosition: `${brand.name} removes complexity; the experience is ${brand.style ?? 'clean'} by design.`,
+            competitorPosition: 'Legacy complexity or feature-flag overload slowing user adoption.',
+        },
+        {
+            axis: 'Brand Trust vs. Brand Awareness',
+            ourPosition: 'Deep trust with a defined audience over broad but shallow awareness.',
+            competitorPosition: 'High awareness but declining trust due to past issues or generic messaging.',
+        },
+        {
+            axis: 'Innovation Speed vs. Stability',
+            ourPosition: 'Consistent innovation cadence with backward-compatible stability commitments.',
+            competitorPosition: 'Either too slow (market leader) or too unstable (disruptor) — rarely both.',
+        },
+    ];
+}
+function buildWinLossThemes(style) {
+    const winThemes = {
+        minimal: [
+            'Clean UX reduces onboarding time',
+            'No-bloat philosophy reduces TCO',
+            'Clear pricing model',
+        ],
+        bold: [
+            'Brand energy attracts talent and customers simultaneously',
+            'Category leadership narrative',
+            'Campaign memorability',
+        ],
+        elegant: [
+            'Craftsmanship signals premium intent',
+            'Heritage validates price premium',
+            'White-glove service rituals',
+        ],
+        playful: [
+            'Community enthusiasm drives referrals',
+            'Content virality reduces CAC',
+            'Emotional connection increases LTV',
+        ],
+        corporate: [
+            'Compliance certifications reduce procurement friction',
+            'Proven SLAs reduce risk perception',
+            'C-suite references shorten sales cycles',
+        ],
+        tech: [
+            'Developer adoption drives bottom-up expansion',
+            'Open-source credibility',
+            'API extensibility enables custom workflows',
+        ],
+        organic: [
+            'Certification removes purchase guilt',
+            'Transparency narrative builds deep loyalty',
+            'Impact metrics attract CSR budgets',
+        ],
+        retro: [
+            'Emotional differentiation in commoditised category',
+            'Collector premium pricing',
+            'Cultural authenticity drives PR value',
+        ],
+    };
+    const lossThemes = {
+        minimal: [
+            'Lost on feature count vs. bloated competitors',
+            'Price sensitivity in budget segments',
+            'Integration gaps with legacy systems',
+        ],
+        bold: [
+            'Lost to conservative buyers preferring understated brands',
+            'Risk perception in regulated industries',
+            'Over-indexing on aesthetics vs. ROI narrative',
+        ],
+        elegant: [
+            'Lost on price to budget-conscious buyers',
+            'Exclusivity perceived as inaccessible',
+            'Long sales cycle in transactional categories',
+        ],
+        playful: [
+            'Lost in enterprise due to perceived lack of seriousness',
+            'Risk of brand fatigue from humor over-reliance',
+            'Harder to justify premium in B2B contexts',
+        ],
+        corporate: [
+            'Lost to agile competitors on speed-to-implement',
+            'Perceived inflexibility in SMB segment',
+            'Younger buyers prefer personality-led brands',
+        ],
+        tech: [
+            'Lost to no-code solutions targeting non-technical buyers',
+            'Developer-first approach alienates business stakeholders',
+            'Open-source competitors undercutting on price',
+        ],
+        organic: [
+            'Lost on price to conventional alternatives',
+            'Greenwashing fatigue reduces differentiation',
+            'Supply-chain constraints limit scale',
+        ],
+        retro: [
+            'Lost to modern UX expectations of younger demographics',
+            'Nostalgia perceived as irrelevant in fast-moving categories',
+            'Limited scalability of artisanal positioning',
+        ],
+    };
+    return [
+        {
+            theme: 'Win',
+            reasons: winThemes[style] ?? winThemes.minimal,
+            implication: 'Double down on these differentiators in all sales and marketing materials.',
+        },
+        {
+            theme: 'Loss',
+            reasons: lossThemes[style] ?? lossThemes.minimal,
+            implication: 'Build objection-handling playbooks and targeted proof points to address these gaps.',
+        },
+    ];
+}
+function buildCompetitiveBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const approach = STYLE_POSITIONING_APPROACH[style] ?? STYLE_POSITIONING_APPROACH.minimal;
+    const moat = STYLE_MOAT_TYPE[style] ?? STYLE_MOAT_TYPE.minimal;
+    const taglinePart = brand.tagline ? ` ("${brand.tagline}")` : '';
+    return `${brand.name}${taglinePart} competes in ${brand.industry} with a ${style} brand positioning. Strategy: ${approach} Core competitive moat: ${moat}`;
+}
+// ------- main export -------
+export function generateBrandCompetitive(brand) {
+    const style = brand.style ?? 'minimal';
+    return {
+        positioningApproach: STYLE_POSITIONING_APPROACH[style] ?? STYLE_POSITIONING_APPROACH.minimal,
+        competitiveAdvantages: STYLE_COMPETITIVE_ADVANTAGE[style] ?? STYLE_COMPETITIVE_ADVANTAGE.minimal,
+        competitiveMoat: STYLE_MOAT_TYPE[style] ?? STYLE_MOAT_TYPE.minimal,
+        battlecardTone: STYLE_BATTLECARD_TONE[style] ?? STYLE_BATTLECARD_TONE.minimal,
+        competitorProfiles: buildCompetitorProfiles(brand),
+        positioningMatrix: buildPositioningMatrix(brand),
+        winLossThemes: buildWinLossThemes(style),
+        objectionHandling: [
+            `"Your price is too high" — ${brand.name} delivers measurable ROI; the cost of NOT switching is higher.`,
+            `"We're happy with our current provider" — We hear that often; our customers said the same before they switched.`,
+            `"You're not well known" — Our customers choose results over brand recognition; here are three proof points.`,
+            `"We need to evaluate more options" — We welcome that; here is a structured comparison framework.`,
+            `"We don't have budget right now" — Let's map the business case together to secure next cycle's budget.`,
+        ],
+        competitiveBriefSummary: buildCompetitiveBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-competitive.js.map

package/dist/lib/branding-core/generators/brand-competitive.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-crisis.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandCrisisOutput } from '../../types.js';
+export declare function generateBrandCrisis(brand: BrandIdentity): BrandCrisisOutput;
+//# sourceMappingURL=brand-crisis.d.ts.map

package/dist/lib/branding-core/generators/brand-crisis.d.ts.map

@@ -0,0 +1 @@
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