@forgespace/branding-mcp 0.31.0 → 0.55.0

package/dist/lib/branding-core/generators/brand-training.js

@@ -0,0 +1,261 @@
+const STYLE_TRAINING_CULTURE = {
+    minimal: 'Self-directed, documentation-first learning with clear written guides and async formats',
+    bold: "Energetic, immersive workshops and hands-on challenges that match the brand's dynamic pace",
+    elegant: 'Curated, high-quality learning experiences with expert-led masterclasses and mentoring',
+    playful: 'Gamified, interactive learning journeys with badges, challenges, and peer collaboration',
+    corporate: 'Structured, compliance-aligned programmes with clear competency frameworks and certification paths',
+    tech: 'Technical deep-dives, pair programming, code reviews, and developer-led knowledge sharing',
+    organic: 'Holistic, values-centred learning that connects skills to purpose and community impact',
+    retro: 'Craft-focused apprenticeship model with story-driven case studies and expert mentorship',
+};
+const STYLE_DELIVERY_FORMAT = {
+    minimal: ['Written guides', 'Short async videos', 'Self-paced modules', 'Documentation wikis'],
+    bold: ['Live workshops', 'Hackathons', 'Role-play simulations', 'Peer teaching sessions'],
+    elegant: ['Masterclasses', '1-on-1 coaching', 'Curated reading lists', 'Industry expert panels'],
+    playful: [
+        'Gamified courses',
+        'Team quizzes',
+        'Interactive scenarios',
+        'Collaborative challenges',
+    ],
+    corporate: [
+        'Instructor-led training',
+        'Compliance e-learning',
+        'Certification programmes',
+        'LMS-tracked modules',
+    ],
+    tech: ['Pair programming', 'Code labs', 'Tech talks', 'Conference attendance sponsorship'],
+    organic: [
+        'Circle learning groups',
+        'Story sharing sessions',
+        'Values workshops',
+        'Community projects',
+    ],
+    retro: [
+        'Apprenticeship shadowing',
+        'Case study analysis',
+        'Craft workshops',
+        'Story-based simulations',
+    ],
+};
+const STYLE_ASSESSMENT_APPROACH = {
+    minimal: 'Practical output reviews and brief written reflections',
+    bold: 'Performance challenges and observable behaviour change',
+    elegant: 'Portfolio presentations and peer review panels',
+    playful: 'Quiz scores, badge completion, and peer kudos',
+    corporate: 'Formal assessments, certification exams, and manager sign-off',
+    tech: 'Code reviews, technical challenges, and pull request quality metrics',
+    organic: 'Reflective journaling, values alignment check-ins, and team feedback',
+    retro: 'Craftwork portfolios, master review, and storytelling presentations',
+};
+const STYLE_LEARNING_CADENCE = {
+    minimal: 'Continuous, bite-sized — 20-30 min per week, self-scheduled',
+    bold: 'Intensive bursts — quarterly full-day sessions plus weekly 1-hour sprints',
+    elegant: 'Monthly masterclasses plus ongoing 1-on-1 coaching check-ins',
+    playful: 'Daily micro-learning (5-10 min) plus monthly team challenges',
+    corporate: 'Annual compliance cycles plus quarterly role-based modules',
+    tech: 'Bi-weekly tech talks, monthly deep-dives, conference seasons',
+    organic: 'Seasonal cohorts aligned to organisational rhythms and community cycles',
+    retro: 'Weekly craft practice plus bi-monthly masterclass with visiting experts',
+};
+const STYLE_KNOWLEDGE_BASE = {
+    minimal: ['Brand guidelines wiki', 'Process documentation', 'FAQ repository', 'Decision logs'],
+    bold: ['Brand playbook', 'Campaign gallery', 'Win stories archive', 'Energy manifesto'],
+    elegant: [
+        'Brand heritage library',
+        'Excellence case studies',
+        'Expert interview series',
+        'Signature standards guide',
+    ],
+    playful: [
+        'Interactive brand toolkit',
+        'Meme and creative asset library',
+        'Community knowledge hub',
+        'Fun facts database',
+    ],
+    corporate: [
+        'Policy and procedure manuals',
+        'Regulatory compliance library',
+        'Competency framework',
+        'Audit trail records',
+    ],
+    tech: [
+        'Technical documentation',
+        'API reference library',
+        'Architecture decision records',
+        'Open-source contribution guides',
+    ],
+    organic: [
+        'Provenance stories',
+        'Sustainability research library',
+        'Community impact reports',
+        'Regenerative practice guides',
+    ],
+    retro: [
+        'Brand heritage archive',
+        'Craft technique library',
+        'Customer story anthology',
+        'Vintage design reference',
+    ],
+};
+function buildOnboardingModules(brand) {
+    const style = brand.style ?? 'minimal';
+    return [
+        {
+            title: 'Brand Foundations',
+            duration: '2 hours',
+            format: 'Interactive presentation + discussion',
+            objectives: [
+                `Understand ${brand.name}'s mission, vision, and values`,
+                'Articulate the brand promise and positioning',
+                'Identify the target audience and key personas',
+                'Describe the brand personality and voice',
+            ],
+            assessmentMethod: 'Brand knowledge quiz + reflection exercise',
+        },
+        {
+            title: 'Visual Identity Mastery',
+            duration: '1.5 hours',
+            format: STYLE_DELIVERY_FORMAT[style]?.[0] ?? STYLE_DELIVERY_FORMAT.minimal[0],
+            objectives: [
+                'Apply the correct colour palette in all materials',
+                'Use approved typography styles and hierarchy',
+                'Follow logo usage and spacing guidelines',
+                'Identify compliant vs non-compliant brand applications',
+            ],
+            assessmentMethod: 'Practical brand asset review',
+        },
+        {
+            title: 'Brand Voice and Tone',
+            duration: '1 hour',
+            format: 'Workshop with real-world examples',
+            objectives: [
+                "Write in the brand's defined tone of voice",
+                'Adapt tone appropriately across different channels',
+                'Avoid off-brand language and common mistakes',
+                'Apply messaging frameworks in customer-facing content',
+            ],
+            assessmentMethod: 'Before/after copy rewriting exercise',
+        },
+        {
+            title: 'Customer Experience Standards',
+            duration: '2 hours',
+            format: 'Role-play and scenario training',
+            objectives: [
+                'Describe the ideal customer journey',
+                'Handle common customer situations on-brand',
+                'Escalate issues following brand protocols',
+                'Represent brand values in every interaction',
+            ],
+            assessmentMethod: 'Scenario role-play assessment',
+        },
+        {
+            title: 'Tools and Systems',
+            duration: '1.5 hours',
+            format: 'Hands-on system walkthrough',
+            objectives: [
+                'Navigate brand asset management system',
+                'Submit and approve brand content correctly',
+                'Access and use brand templates effectively',
+                'Report brand compliance issues',
+            ],
+            assessmentMethod: 'Practical systems task completion',
+        },
+    ];
+}
+function buildLearningPaths(brand) {
+    const style = brand.style ?? 'minimal';
+    return [
+        {
+            role: 'Brand & Marketing',
+            durationWeeks: 8,
+            phases: [
+                'Week 1-2: Brand foundations and visual identity',
+                'Week 3-4: Voice, tone, and messaging frameworks',
+                'Week 5-6: Campaign planning and content strategy',
+                'Week 7-8: Analytics, optimisation, and brand governance',
+            ],
+            keyResources: STYLE_KNOWLEDGE_BASE[style] ?? STYLE_KNOWLEDGE_BASE.minimal,
+        },
+        {
+            role: 'Customer-Facing Teams',
+            durationWeeks: 4,
+            phases: [
+                'Week 1: Brand promise and customer experience standards',
+                'Week 2: Voice, tone, and escalation protocols',
+                'Week 3: Scenario-based practice and peer coaching',
+                'Week 4: Assessment and certification',
+            ],
+            keyResources: [
+                'Customer interaction guides',
+                'Escalation playbook',
+                'Brand voice cheat sheet',
+                'FAQ toolkit',
+            ],
+        },
+        {
+            role: 'Leadership & Management',
+            durationWeeks: 6,
+            phases: [
+                'Week 1-2: Brand strategy and competitive positioning',
+                'Week 3-4: Brand governance and compliance frameworks',
+                'Week 5-6: Coaching teams on brand standards and culture',
+            ],
+            keyResources: [
+                'Brand strategy deck',
+                'Governance framework',
+                'Compliance audit guide',
+                'Leadership brand charter',
+            ],
+        },
+        {
+            role: 'Creative & Design',
+            durationWeeks: 10,
+            phases: [
+                'Week 1-2: Visual identity system deep-dive',
+                'Week 3-4: Design system and component library',
+                'Week 5-6: Brand guidelines application and edge cases',
+                'Week 7-8: Cross-channel adaptation principles',
+                'Week 9-10: Portfolio review and advanced brand thinking',
+            ],
+            keyResources: [
+                'Design system documentation',
+                'Asset library',
+                'Brand guidelines PDF',
+                'Typography and colour specs',
+            ],
+        },
+    ];
+}
+function buildBrandChampionProgramme(brand) {
+    return [
+        `Identify Brand Champions in each department to model ${brand.name}'s standards`,
+        'Champions complete advanced brand certification (20+ hours)',
+        'Monthly Brand Champion roundtable to share insights and resolve grey areas',
+        'Champions lead peer coaching and new joiner onboarding support',
+        'Quarterly brand audit participation to surface compliance issues early',
+        'Annual Brand Champion summit with leadership to align on brand evolution',
+        'Champions recognised with visible credential and contribution to brand governance',
+    ];
+}
+function buildTrainingBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const tagline = brand.tagline ? ` — "${brand.tagline}"` : '';
+    const culture = (STYLE_TRAINING_CULTURE[style] ?? STYLE_TRAINING_CULTURE.minimal).split(',')[0];
+    return `${brand.name}${tagline} learning & development strategy adopts a ${culture.toLowerCase()} approach. The programme covers brand foundations, visual identity, voice, and customer experience through a structured onboarding track (8 hours) and role-based learning paths (4-10 weeks). Delivery is ${(STYLE_DELIVERY_FORMAT[style]?.[0] ?? 'self-paced modules').toLowerCase()}-led, with assessment via ${(STYLE_ASSESSMENT_APPROACH[style] ?? STYLE_ASSESSMENT_APPROACH.minimal).toLowerCase()}.`;
+}
+export function generateBrandTraining(brand) {
+    const style = brand.style ?? 'minimal';
+    return {
+        trainingCulture: STYLE_TRAINING_CULTURE[style] ?? STYLE_TRAINING_CULTURE.minimal,
+        deliveryFormats: STYLE_DELIVERY_FORMAT[style] ?? STYLE_DELIVERY_FORMAT.minimal,
+        assessmentApproach: STYLE_ASSESSMENT_APPROACH[style] ?? STYLE_ASSESSMENT_APPROACH.minimal,
+        learningCadence: STYLE_LEARNING_CADENCE[style] ?? STYLE_LEARNING_CADENCE.minimal,
+        knowledgeBaseStructure: STYLE_KNOWLEDGE_BASE[style] ?? STYLE_KNOWLEDGE_BASE.minimal,
+        onboardingModules: buildOnboardingModules(brand),
+        learningPaths: buildLearningPaths(brand),
+        brandChampionProgramme: buildBrandChampionProgramme(brand),
+        trainingBriefSummary: buildTrainingBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-training.js.map

package/dist/lib/branding-core/generators/brand-training.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-video.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandVideoOutput } from '../../types.js';
+export declare function generateBrandVideo(brand: BrandIdentity): BrandVideoOutput;
+//# sourceMappingURL=brand-video.d.ts.map

package/dist/lib/branding-core/generators/brand-video.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-video.js

@@ -0,0 +1,228 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_AESTHETIC = {
+    minimal: 'Clean, negative-space-driven visuals with precise motion and minimal colour palette',
+    bold: 'High-energy, saturated visuals with kinetic typography and dynamic transitions',
+    elegant: 'Cinematic quality with slow, deliberate movement, film grain, and rich colour grading',
+    playful: 'Bright, expressive animation with character-driven storytelling and upbeat pacing',
+    corporate: 'Professional, structured composition with authoritative motion and clear hierarchy',
+    tech: 'Data visualisation, code aesthetics, glitch effects, and futuristic UI reveals',
+    organic: 'Natural textures, earth tones, handheld feel, and authentic documentary-style footage',
+    retro: 'VHS artefacts, film burns, vintage colour grades, and nostalgic motion graphics',
+};
+const STYLE_PACING = {
+    minimal: 'Slow, deliberate cuts with extended hold times; let visuals breathe',
+    bold: 'Rapid editing rhythm, flash cuts, and high-impact beat-synced transitions',
+    elegant: 'Long takes, smooth camera movements, graceful dissolves',
+    playful: 'Bouncy, energetic cuts timed to upbeat music with surprise transitions',
+    corporate: 'Steady pacing, measured cuts, professional wipes and fades',
+    tech: 'Precise, data-driven timing; animations triggered by narrative beats',
+    organic: 'Slow, breathing pace; match-cuts between nature and product',
+    retro: 'Variable speed with film-era dissolves and iris transitions',
+};
+const STYLE_FORMATS = {
+    minimal: [
+        'Brand story (60-90s)',
+        'Product demo (30-60s)',
+        'Testimonial series (15-30s each)',
+        'Social reel (9-15s)',
+        'Homepage hero loop (10-20s, silent)',
+    ],
+    bold: [
+        'Launch manifesto (60-120s)',
+        'Campaign hero film (30-60s)',
+        'Social story (15s)',
+        'Influencer partnership (30-60s)',
+        'Event highlight reel (90-120s)',
+    ],
+    elegant: [
+        'Brand film (2-3min)',
+        'Product reveal (45-60s)',
+        'Lifestyle campaign (30-60s)',
+        'Behind-the-scenes (60-90s)',
+        'Seasonal campaign (30-45s)',
+    ],
+    playful: [
+        'Character animation (30-60s)',
+        'Explainer (60-90s)',
+        'Social challenge (15s)',
+        'Tutorial series (60-120s)',
+        'User-generated remix (15-30s)',
+    ],
+    corporate: [
+        'Executive message (60-120s)',
+        'Investor overview (2-3min)',
+        'Product walkthrough (90-180s)',
+        'Case study (2-3min)',
+        'Event keynote opener (30-60s)',
+    ],
+    tech: [
+        'Product demo (60-90s)',
+        'API walkthrough (2-3min)',
+        'Feature announcement (30-60s)',
+        'Developer tutorial (3-5min)',
+        'Infrastructure explainer (90-120s)',
+    ],
+    organic: [
+        'Brand origin story (90-120s)',
+        'Provenance documentary (2-3min)',
+        'Sustainability report film (60-90s)',
+        'Seasonal harvest reel (30-60s)',
+        'Community spotlight (60-90s)',
+    ],
+    retro: [
+        'Nostalgia brand film (60-90s)',
+        'Archive-style announcement (30-60s)',
+        'Vintage product showcase (45-60s)',
+        'Throwback campaign (30-45s)',
+        'Social archive reel (15-30s)',
+    ],
+};
+const STYLE_COLOR_GRADE = {
+    minimal: 'Desaturated palette with single accent colour; high contrast blacks and whites',
+    bold: 'Vibrant, punchy colours; high saturation; neon accents on dark backgrounds',
+    elegant: 'Rich, filmic colour grade; warm shadows; lifted blacks; muted highlights',
+    playful: 'Bright primaries, high saturation, soft pastels for secondary elements',
+    corporate: 'Clean, neutral grade; slight warm bias for approachability; brand colour accents',
+    tech: 'Cool-tinted, high contrast; neon brand colours; dark mode aesthetic',
+    organic: 'Warm earth tones; lifted shadows; natural greens; analogue film simulation',
+    retro: 'Faded, low-saturation vintage grade; warm yellows; vignette; film grain overlay',
+};
+const STYLE_TYPOGRAPHY_MOTION = {
+    minimal: 'Precise letter-spacing reveals; fade-up with slight blur; long hold times',
+    bold: 'Kinetic typography; explosive reveals; screen-filling headlines',
+    elegant: 'Graceful serif reveals with stagger; thin-weight display; slow fade',
+    playful: 'Bouncy spring animations; character-by-character reveals; bubble effects',
+    corporate: 'Clean slide-ins and fades; sans-serif; aligned to grid',
+    tech: 'Code-typing effect; terminal cursor blink; matrix-style cascade',
+    organic: 'Handwritten reveal; natural leaf wipes; organic mask transitions',
+    retro: 'Typewriter effect; VHS title card; retro credit roll',
+};
+const STYLE_MUSIC_DIRECTION = {
+    minimal: [
+        'Ambient, minimal electronic or piano',
+        'Low BPM (60-80); lots of space and silence',
+        'Single melodic motif that evolves gently',
+    ],
+    bold: [
+        'High-energy hip-hop, EDM, or rock',
+        'Fast BPM (120-140); driving beat',
+        'Impactful drops timed to visual hits',
+    ],
+    elegant: [
+        'Orchestral, jazz, or classical arrangements',
+        'Medium BPM (70-90); melodic and emotive',
+        'Live instrumentation; natural warmth',
+    ],
+    playful: [
+        'Upbeat pop, quirky indie, or cartoon-style scoring',
+        'Medium-fast BPM (100-120); fun and surprising',
+        'Playful sound design integrated with music',
+    ],
+    corporate: [
+        'Corporate motivational, uplifting orchestral, or smooth jazz',
+        'Medium BPM (85-100); confident and professional',
+        'Understated; supports narrative without distraction',
+    ],
+    tech: [
+        'Electronic, synth-forward, or lo-fi beats',
+        'Medium BPM (90-110); precise and rhythmic',
+        'Futuristic sound design elements',
+    ],
+    organic: [
+        'Acoustic folk, world music, or nature-integrated sound design',
+        'Slow-medium BPM (70-95); warm and genuine',
+        'Live instruments; field recordings of nature',
+    ],
+    retro: [
+        'Vintage synth, 8-bit, or lo-fi jazz',
+        'Variable BPM; era-authentic instrumentation',
+        'Vinyl crackle and tape saturation effects',
+    ],
+};
+const STYLE_CALL_TO_ACTION = {
+    minimal: 'Subtle end card with URL; no voiceover CTA; trust the visual',
+    bold: 'Full-screen animated CTA with urgent copy; countdown or limited offer',
+    elegant: 'Elegant text overlay fade-in; brand URL; no hard sell',
+    playful: 'Animated character points to CTA; fun copy; bright button graphic',
+    corporate: 'Professional end card; logo lockup; website and contact details',
+    tech: 'Link-in-bio or QR code; developer portal URL; CLI install command',
+    organic: 'Soft-sell; visit website for more; QR to provenance page',
+    retro: 'Vintage-style end card; retro font URL; "Tune in next time" energy',
+};
+function buildProductionNotes(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return [
+        {
+            category: 'Pre-production',
+            notes: [
+                `Script tone: align with ${safeStyle} brand voice`,
+                'Storyboard must be approved against brand style guide before shoot',
+                `Locations should reflect brand aesthetic: ${STYLE_AESTHETIC[safeStyle].split(';')[0]}`,
+                'Talent casting brief to match target audience persona',
+                'Music brief to creative agency before shoot',
+            ],
+        },
+        {
+            category: 'Production',
+            notes: [
+                `Camera style: ${safeStyle === 'organic' ? 'handheld, naturalistic' : safeStyle === 'elegant' ? 'tripod, fluid head, cinema lenses' : safeStyle === 'tech' ? 'slider, drone, macro for product' : 'tripod and steadicam mix'}`,
+                'Brand colours must appear in at least 30% of frames',
+                'Logo placement: lower-third or end card only; no watermark during content',
+                'b-roll ratio: minimum 3:1 vs talking-head footage',
+                'Capture 16:9 primary; 9:16 vertical cut for social',
+            ],
+        },
+        {
+            category: 'Post-production',
+            notes: [
+                `Colour grade: ${STYLE_COLOR_GRADE[safeStyle]}`,
+                `Typography motion style: ${STYLE_TYPOGRAPHY_MOTION[safeStyle]}`,
+                `Pacing: ${STYLE_PACING[safeStyle]}`,
+                'Subtitles/captions required for all dialogue (accessibility)',
+                'Deliver: H.264 MP4 master + compressed social cuts + SRT subtitle file',
+            ],
+        },
+        {
+            category: 'Distribution',
+            notes: [
+                'Platform specs: 4K master, 1080p web, 720p social',
+                'YouTube: thumbnail design follows brand colour system',
+                'LinkedIn: square (1:1) crop for best in-feed performance',
+                'Meta/Instagram: 4:5 crop for feed; 9:16 for Stories/Reels',
+                'Website embed: autoplay muted loop for hero; click-to-play for case studies',
+            ],
+        },
+    ];
+}
+function buildVideoBriefSummary(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    const taglinePart = brand.tagline ? ` \u2014 "${brand.tagline}"` : '';
+    return (`${brand.name}${taglinePart} video identity: ${STYLE_AESTHETIC[safeStyle].split(';')[0].toLowerCase()}. ` +
+        `Recommended formats include ${STYLE_FORMATS[safeStyle][0]} and ${STYLE_FORMATS[safeStyle][1]}. ` +
+        `Music direction: ${STYLE_MUSIC_DIRECTION[safeStyle][0].toLowerCase()}. ` +
+        `CTA approach: ${STYLE_CALL_TO_ACTION[safeStyle].split(';')[0].toLowerCase()}.`);
+}
+export function generateBrandVideo(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        videoAesthetic: STYLE_AESTHETIC[safeStyle],
+        pacing: STYLE_PACING[safeStyle],
+        recommendedFormats: STYLE_FORMATS[safeStyle],
+        colorGrade: STYLE_COLOR_GRADE[safeStyle],
+        typographyMotion: STYLE_TYPOGRAPHY_MOTION[safeStyle],
+        musicDirection: STYLE_MUSIC_DIRECTION[safeStyle],
+        callToActionApproach: STYLE_CALL_TO_ACTION[safeStyle],
+        productionNotes: buildProductionNotes(brand),
+        videoBriefSummary: buildVideoBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-video.js.map

package/dist/lib/branding-core/generators/brand-video.js.map

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package/dist/lib/branding-core/generators/brand-webinar.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandWebinarOutput } from '../../types.js';
+export declare function generateBrandWebinar(brand: BrandIdentity): BrandWebinarOutput;
+//# sourceMappingURL=brand-webinar.d.ts.map

package/dist/lib/branding-core/generators/brand-webinar.d.ts.map

@@ -0,0 +1 @@
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