@forgespace/branding-mcp 0.31.0 → 0.55.0

package/dist/lib/branding-core/generators/brand-innovation.js

@@ -0,0 +1,229 @@
+import { generateMotionSystem } from './motion-system.js';
+const STYLE_INNOVATION_CULTURE = {
+    minimal: 'Iterative refinement — continuous improvement over revolutionary leaps',
+    bold: 'Disruptive experimentation — high-risk, high-reward breakthrough innovation',
+    elegant: 'Curated innovation — purposeful advances that elevate craft and experience',
+    playful: 'Creative exploration — playful experimentation and unexpected combinations',
+    corporate: 'Structured innovation — stage-gate processes with clear ROI metrics',
+    tech: 'Rapid iteration — agile sprints, open-source collaboration, developer-first',
+    organic: 'Regenerative innovation — solutions that restore and give back to ecosystems',
+    retro: 'Heritage-led reinvention — modernising proven formats for new contexts',
+};
+const STYLE_INNOVATION_FOCUS = {
+    minimal: ['experience', 'process'],
+    bold: ['product', 'business_model'],
+    elegant: ['experience', 'product'],
+    playful: ['product', 'experience'],
+    corporate: ['process', 'business_model'],
+    tech: ['product', 'process'],
+    organic: ['product', 'business_model'],
+    retro: ['experience', 'product'],
+};
+const STYLE_INNOVATION_THEMES = {
+    minimal: [
+        'Radical simplification of complex workflows',
+        'Zero-friction customer interactions',
+        'Invisible infrastructure that just works',
+    ],
+    bold: [
+        'Category-defining product breakthroughs',
+        'Blue-ocean market creation',
+        'Technology that challenges the status quo',
+    ],
+    elegant: [
+        'Materials and craftsmanship innovation',
+        'Sensory experience enhancement',
+        'Artisanal meets digital precision',
+    ],
+    playful: [
+        'Gamification of everyday tasks',
+        'Community co-creation and crowdsourcing',
+        'Unexpected brand crossovers and collabs',
+    ],
+    corporate: [
+        'Operational efficiency at scale',
+        'Supply-chain transparency and traceability',
+        'Risk-managed adjacent market expansion',
+    ],
+    tech: [
+        'Open-source ecosystem building',
+        'AI/ML-driven personalisation at scale',
+        'Developer tooling and API-first design',
+    ],
+    organic: [
+        'Circular economy and zero-waste design',
+        'Regenerative supply-chain models',
+        'Bio-inspired materials and processes',
+    ],
+    retro: [
+        'Analogue quality in digital contexts',
+        'Limited-edition revival collections',
+        'Nostalgia-driven community experiences',
+    ],
+};
+const STYLE_PROCESS_FRAMEWORKS = {
+    minimal: ['Design Sprint (5-day focused)', 'Jobs-to-be-Done interviews', 'Lean Canvas'],
+    bold: ['10x Thinking workshops', 'Moonshot OKRs', 'Hackathons & Demo Days'],
+    elegant: ['Slow Innovation retreats', 'Expert co-creation salons', 'Prototype-as-art reviews'],
+    playful: ['Jam sessions & play sprints', 'Random stimuli ideation', 'Build-measure-learn loops'],
+    corporate: ['Stage-Gate process', 'Portfolio management reviews', 'Innovation Board governance'],
+    tech: ['Shape Up (6-week cycles)', 'RFC (Request for Comments)', 'Open Beta & dogfooding'],
+    organic: [
+        'Biomimicry workshops',
+        'Stakeholder co-design circles',
+        'Life-cycle assessment reviews',
+    ],
+    retro: [
+        'Archive mining sessions',
+        'Cross-generational focus groups',
+        'Heritage reinterpretation sprints',
+    ],
+};
+const STYLE_TECHNOLOGY_BETS = {
+    minimal: ['Automation & workflow tooling', 'No-code/low-code platforms', 'Edge computing'],
+    bold: ['Generative AI', 'Web3 & tokenisation', 'Spatial computing (AR/VR)'],
+    elegant: [
+        'Haptics & multi-sensory interfaces',
+        'Advanced materials science',
+        'Precision manufacturing',
+    ],
+    playful: ['Social VR & metaverse', 'AI creative tools', 'Interactive storytelling platforms'],
+    corporate: ['Enterprise AI & automation', 'Digital twins', 'Predictive analytics'],
+    tech: ['LLMs & AI agents', 'Kubernetes & cloud-native', 'WebAssembly'],
+    organic: ['Biotech & synthetic biology', 'Renewable energy systems', 'Precision fermentation'],
+    retro: ['Letterpress & analogue revival', 'Retro-gaming engines', 'Vinyl & physical media tech'],
+};
+const STYLE_METRICS = {
+    minimal: ['Time-to-simplicity', 'Friction reduction score', 'Support ticket deflection rate'],
+    bold: ['Revenue from new products (>3 years)', 'Category share of voice', 'Disruption index'],
+    elegant: ['Customer delight NPS', 'Craft quality rating', 'Premium price achievement'],
+    playful: [
+        'User-generated content volume',
+        'Virality coefficient',
+        'Creative challenge participation',
+    ],
+    corporate: ['Innovation ROI', 'Stage-Gate success rate', 'Patent portfolio growth'],
+    tech: ['Developer adoption rate', 'API call growth MoM', 'Open-source star velocity'],
+    organic: ['Carbon reduction metrics', 'Circular economy diversion rate', 'Ecosystem health KPIs'],
+    retro: ['Limited-edition sell-through', 'Community engagement rate', 'Heritage sentiment score'],
+};
+function buildIdeationMethods(brand) {
+    const style = brand.style ?? 'minimal';
+    const frameworks = STYLE_PROCESS_FRAMEWORKS[style] ?? STYLE_PROCESS_FRAMEWORKS.minimal;
+    return [
+        {
+            method: frameworks[0] ?? 'Design Sprint',
+            description: 'Structured 5-day sprint to validate big ideas with real prototypes',
+            bestFor: 'New product concepts and experience redesigns',
+            timeInvestment: '1 week',
+        },
+        {
+            method: frameworks[1] ?? 'Customer Interviews',
+            description: 'Deep qualitative research to uncover unmet needs and pain points',
+            bestFor: 'Problem definition and opportunity sizing',
+            timeInvestment: '2–4 weeks',
+        },
+        {
+            method: frameworks[2] ?? 'Lean Canvas',
+            description: 'Rapid business model hypothesis documentation and validation',
+            bestFor: 'New venture and pivot planning',
+            timeInvestment: '1–2 days',
+        },
+        {
+            method: 'Competitive Benchmarking',
+            description: 'Systematic analysis of adjacent markets for transferable patterns',
+            bestFor: 'Identifying white-space opportunities',
+            timeInvestment: '1–2 weeks',
+        },
+    ];
+}
+function buildInnovationPillars(brand) {
+    const style = brand.style ?? 'minimal';
+    const themes = STYLE_INNOVATION_THEMES[style] ?? STYLE_INNOVATION_THEMES.minimal;
+    return [
+        {
+            pillar: 'Customer-Led Discovery',
+            description: 'Systematic listening to surface unmet needs before building',
+            initiatives: [
+                'Quarterly customer advisory board',
+                'Continuous usability testing programme',
+                `${brand.name} community insight panels`,
+            ],
+            successCriteria: 'Pipeline of validated problem statements updated monthly',
+        },
+        {
+            pillar: themes[0] ?? 'Product Innovation',
+            description: 'Core innovation focus aligned to brand style and competitive positioning',
+            initiatives: [
+                'Annual innovation summit with cross-functional teams',
+                'Dedicated R&D time allocation (20% rule)',
+                'External partnership and academic collaboration programme',
+            ],
+            successCriteria: '3+ prototypes validated per quarter',
+        },
+        {
+            pillar: 'Rapid Experimentation',
+            description: 'Low-cost, fast-cycle testing of hypotheses before full investment',
+            initiatives: [
+                'Monthly experiment review cadence',
+                'Innovation budget ring-fence (10% of project budgets)',
+                'Fail-fast retrospective culture',
+            ],
+            successCriteria: 'Experiment cycle time under 4 weeks',
+        },
+    ];
+}
+function buildBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const culture = STYLE_INNOVATION_CULTURE[style] ?? STYLE_INNOVATION_CULTURE.minimal;
+    const themes = STYLE_INNOVATION_THEMES[style] ?? STYLE_INNOVATION_THEMES.minimal;
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return (`${brand.name}${taglinePart} innovation playbook: ${culture}. ` +
+        `Core themes: ${themes[0]}. ` +
+        `Technology bets focused on ${(STYLE_TECHNOLOGY_BETS[style] ?? STYLE_TECHNOLOGY_BETS.minimal)[0]}.`);
+}
+export function generateBrandInnovation(brand) {
+    const style = brand.style ?? 'minimal';
+    const innovationCulture = STYLE_INNOVATION_CULTURE[style] ?? STYLE_INNOVATION_CULTURE.minimal;
+    const focusAreas = STYLE_INNOVATION_FOCUS[style] ?? STYLE_INNOVATION_FOCUS.minimal;
+    const innovationThemes = STYLE_INNOVATION_THEMES[style] ?? STYLE_INNOVATION_THEMES.minimal;
+    const processFrameworks = STYLE_PROCESS_FRAMEWORKS[style] ?? STYLE_PROCESS_FRAMEWORKS.minimal;
+    const technologyBets = STYLE_TECHNOLOGY_BETS[style] ?? STYLE_TECHNOLOGY_BETS.minimal;
+    const successMetrics = STYLE_METRICS[style] ?? STYLE_METRICS.minimal;
+    const ideationMethods = buildIdeationMethods(brand);
+    const innovationPillars = buildInnovationPillars(brand);
+    const innovationBriefSummary = buildBriefSummary(brand);
+    // Use motion system to confirm brand animations are coherent with innovation velocity
+    const validStyles = [
+        'minimal',
+        'bold',
+        'elegant',
+        'playful',
+        'corporate',
+        'tech',
+        'organic',
+        'retro',
+    ];
+    const safeStyle = validStyles.includes(style)
+        ? style
+        : 'minimal';
+    const motion = generateMotionSystem(safeStyle);
+    const innovationCadence = motion.durations['normal'] && motion.durations['fast']
+        ? 'Rapid iteration with deliberate reflection cycles'
+        : 'Steady-paced innovation with structured review gates';
+    return {
+        innovationCulture,
+        focusAreas,
+        innovationThemes,
+        processFrameworks,
+        technologyBets,
+        ideationMethods,
+        innovationPillars,
+        successMetrics,
+        innovationCadence,
+        openInnovationApproach: `Partner with universities, start-ups, and customers through ${brand.name} Labs and co-innovation programmes.`,
+        ipStrategy: `Protect core brand innovations via trademark and design rights; share non-core learnings openly to build ecosystem goodwill.`,
+        innovationBriefSummary,
+    };
+}
+//# sourceMappingURL=brand-innovation.js.map

package/dist/lib/branding-core/generators/brand-innovation.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-loyalty.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandLoyaltyOutput } from '../../types.js';
+export declare function generateBrandLoyalty(brand: BrandIdentity): BrandLoyaltyOutput;
+//# sourceMappingURL=brand-loyalty.d.ts.map

package/dist/lib/branding-core/generators/brand-loyalty.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-loyalty.js

@@ -0,0 +1,231 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_PROGRAM_APPROACH = {
+    minimal: 'A streamlined, transparent rewards system with simple earn-and-redeem mechanics and no complexity.',
+    bold: 'A high-energy, gamified loyalty experience with exclusive drops, challenges, and status symbols.',
+    elegant: 'A prestige membership programme with white-glove benefits, curated experiences, and invitation-only tiers.',
+    playful: 'A fun, collectible-based system with surprise rewards, badges, and social sharing moments.',
+    corporate: 'A structured B2B loyalty framework with volume-based incentives, dedicated account benefits, and contract rewards.',
+    tech: 'A developer-friendly points API with programmable rewards, webhook integrations, and data transparency.',
+    organic: 'A values-driven loyalty circle rewarding eco-friendly behaviours, referrals, and community impact.',
+    retro: 'A classic stamp-card inspired programme with nostalgic milestones, collector rewards, and vintage aesthetics.',
+};
+const STYLE_TIERS = {
+    minimal: ['Member', 'Plus', 'Premium'],
+    bold: ['Starter', 'Insider', 'Elite', 'Icon'],
+    elegant: ['Member', 'Associate', 'Fellow', 'Patron'],
+    playful: ['Explorer', 'Adventurer', 'Champion', 'Legend'],
+    corporate: ['Silver', 'Gold', 'Platinum', 'Diamond'],
+    tech: ['Contributor', 'Builder', 'Architect', 'Core'],
+    organic: ['Seedling', 'Sprout', 'Grove', 'Forest'],
+    retro: ['Bronze', 'Silver', 'Gold', 'Hall of Fame'],
+};
+const STYLE_EARN_MECHANISMS = {
+    minimal: ['1 point per £1 spent', 'Bonus points on featured products', 'Birthday double points'],
+    bold: [
+        '2x points on new launches',
+        'Streak bonuses for consecutive purchases',
+        'Social share rewards',
+        'Challenge completions',
+    ],
+    elegant: [
+        'Points per £ spent (tiered multipliers)',
+        'Event attendance credits',
+        'Referral rewards',
+        'Anniversary bonuses',
+    ],
+    playful: [
+        'Points per purchase',
+        'Collectible unlocks',
+        'Mini-game completions',
+        'Friend referrals',
+        'Review rewards',
+    ],
+    corporate: [
+        'Volume-based point accrual',
+        'Contract renewal bonuses',
+        'Training completion credits',
+        'Referral commissions',
+    ],
+    tech: [
+        'API usage milestones',
+        'Open-source contributions',
+        'Beta testing participation',
+        'Documentation contributions',
+        'Purchase credits',
+    ],
+    organic: [
+        'Eco-purchase multipliers',
+        'Refill/return programme points',
+        'Community volunteering credits',
+        'Referral rewards',
+        'Impact milestones',
+    ],
+    retro: ['Stamp per purchase', 'Milestone stamps', 'Event attendance stamps', 'Social stamps'],
+};
+const STYLE_REDEEM_OPTIONS = {
+    minimal: ['Discount vouchers', 'Free product', 'Exclusive access'],
+    bold: [
+        'Limited-edition drops',
+        'Early access to launches',
+        'Event tickets',
+        'Exclusive merchandise',
+    ],
+    elegant: [
+        'Complimentary upgrades',
+        'Curated experiences',
+        'Personal shopping sessions',
+        'Charitable donations',
+    ],
+    playful: [
+        'Product discounts',
+        'Mystery box rewards',
+        'Avatar upgrades',
+        'Exclusive digital badges',
+    ],
+    corporate: [
+        'Volume discounts',
+        'Dedicated support hours',
+        'Training credits',
+        'Co-marketing opportunities',
+    ],
+    tech: [
+        'API credit top-ups',
+        'Priority support',
+        'Beta access',
+        'Swag and merchandise',
+        'Conference tickets',
+    ],
+    organic: [
+        'Product credits',
+        'Charity donations',
+        'Tree planting',
+        'Community event access',
+        'Upcycled merch',
+    ],
+    retro: [
+        'Free product on full card',
+        'Vintage-style collectibles',
+        'Anniversary gifts',
+        'Hall of fame recognition',
+    ],
+};
+const STYLE_ENGAGEMENT_TACTICS = {
+    minimal: ['Monthly points summary', 'Clear progress bar', 'Simple tier tracker'],
+    bold: [
+        'Leaderboards',
+        'Limited-time challenges',
+        'Exclusive member drops',
+        'FOMO countdown timers',
+    ],
+    elegant: [
+        'Personal concierge updates',
+        'Invitation-only events',
+        'Curated gift at tier milestone',
+    ],
+    playful: [
+        'Weekly surprise reveals',
+        'Seasonal collectible series',
+        'Social sharing streaks',
+        'Friend challenges',
+    ],
+    corporate: [
+        'Quarterly business reviews',
+        'Dedicated success manager',
+        'Priority renewal reminders',
+    ],
+    tech: [
+        'API dashboard with points analytics',
+        'Webhook-triggered celebrations',
+        'Open changelog for points rules',
+    ],
+    organic: [
+        'Impact dashboard (trees planted, CO2 saved)',
+        'Community spotlights',
+        'Circular economy milestones',
+    ],
+    retro: [
+        'Physical loyalty card option',
+        'Anniversary postcards',
+        'Collector milestone certificates',
+    ],
+};
+const STYLE_EXPIRY_POLICY = {
+    minimal: 'Points expire after 12 months of inactivity.',
+    bold: 'Points valid for 24 months; Icon tier points never expire.',
+    elegant: 'Points never expire while membership is active.',
+    playful: 'Points expire after 18 months; collectibles never expire.',
+    corporate: 'Points expire at contract year-end; roll-over available at Platinum+.',
+    tech: 'Points expire after 24 months of API inactivity.',
+    organic: 'Points expire after 18 months; impact credits never expire.',
+    retro: 'Stamps expire after 2 years; Hall of Fame status is permanent.',
+};
+function buildTierBenefits(brand, safeStyle) {
+    const tiers = STYLE_TIERS[safeStyle];
+    const baseBenefits = {
+        [tiers[0]]: ['Access to loyalty dashboard', 'Birthday reward', 'Early sale access'],
+        [tiers[1]]: [
+            'All Member benefits',
+            '2x points weekends',
+            'Free shipping threshold reduced by 20%',
+        ],
+        [tiers[2]]: [
+            `All ${tiers[1]} benefits`,
+            'Dedicated support line',
+            'Quarterly bonus points',
+            'Exclusive product access',
+        ],
+    };
+    if (tiers[3]) {
+        baseBenefits[tiers[3]] = [
+            `All ${tiers[2]} benefits`,
+            'Personal account manager',
+            'Invitation-only events',
+            `${brand.name} ambassador status`,
+        ];
+    }
+    return tiers.map((tier) => ({
+        tier,
+        benefits: baseBenefits[tier] ?? [`All benefits of the ${tier} tier`],
+    }));
+}
+function buildAnalyticsKpis() {
+    return {
+        active_member_rate: '% members earning/redeeming in last 90 days',
+        redemption_rate: '% points redeemed vs issued',
+        tier_progression_rate: '% members advancing tiers per quarter',
+        churn_rate_loyalty_vs_non: 'Retention lift of loyalty members over non-members',
+        incremental_revenue_per_member: 'Revenue attributable to loyalty participation',
+        nps_loyalty_cohort: 'NPS score for active loyalty members',
+    };
+}
+function buildBriefSummary(brand, safeStyle) {
+    const approach = STYLE_PROGRAM_APPROACH[safeStyle];
+    const tiers = STYLE_TIERS[safeStyle];
+    return `${brand.name}${brand.tagline ? ` — "${brand.tagline}"` : ''} Loyalty Programme: ${approach} The programme features ${tiers.length} tiers (${tiers.join(', ')}), rewarding customers with points for every interaction and offering curated redemption options aligned to the brand's ${safeStyle} style.`;
+}
+export function generateBrandLoyalty(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style)
+        ? brand.style
+        : 'minimal';
+    return {
+        programApproach: STYLE_PROGRAM_APPROACH[safeStyle],
+        tiers: STYLE_TIERS[safeStyle],
+        tierBenefits: buildTierBenefits(brand, safeStyle),
+        earnMechanisms: STYLE_EARN_MECHANISMS[safeStyle],
+        redeemOptions: STYLE_REDEEM_OPTIONS[safeStyle],
+        engagementTactics: STYLE_ENGAGEMENT_TACTICS[safeStyle],
+        expiryPolicy: STYLE_EXPIRY_POLICY[safeStyle],
+        analyticsKpis: buildAnalyticsKpis(),
+        loyaltyBriefSummary: buildBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-loyalty.js.map

package/dist/lib/branding-core/generators/brand-loyalty.js.map

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package/dist/lib/branding-core/generators/brand-marketplace.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandMarketplaceOutput } from '../../types.js';
+export declare function generateBrandMarketplace(brand: BrandIdentity): BrandMarketplaceOutput;
+//# sourceMappingURL=brand-marketplace.d.ts.map

package/dist/lib/branding-core/generators/brand-marketplace.d.ts.map

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