@forgespace/branding-mcp 0.31.0 → 0.55.0

package/dist/index.d.ts

@@ -1,3 +1,3 @@
 #!/usr/bin/env node
-export type { BrandIdentity, ColorPalette, TypographySystem, SpacingScale, ShadowSystem, BorderSystem, MotionSystem, GradientSystem, LogoOutput, BrandStyle, ColorHarmony, ExportFormat, BrandVoiceGuidelines, BrandVoiceTone, BrandVoiceAudience, BrandNamingOutput, NameIdea, DomainSuggestion, BrandMotionOutput, BrandMotionPrinciple, BrandSocialOutput, SocialPlatformConfig, ContentPillar, BrandPitchOutput, ElevatorPitch, PitchDeckSlide, InvestorHighlight, BrandEmailOutput, EmailTemplate, EmailCampaign, BrandPhotographyOutput, PhotoStyleGuide, PhotoCompositionRule, PhotoColorTreatment, BrandCampaignOutput, CampaignChannel, CampaignPhase, BrandPackagingOutput, PackagingFormat, BrandPrintOutput, PrintTemplate, PrintColourSpec, PrintAccessibility, BrandRetailOutput, RetailWindowDisplay, BrandEventOutput, EventFormat, BrandInteriorOutput, InteriorSpaceZone, BrandDigitalOutput, DigitalComponentSpec, DigitalAccessibilitySpec, BrandUxOutput, BrandContentOutput, ContentPillarItem, ContentCalendarWeekItem, BrandPartnershipOutput, PartnershipTier, CollaborationFormat, BrandPrOutput, PressRelease, MediaContact, BrandLegalOutput, AccessibilityChecklistSection, BrandAccessibilityOutput, BrandSustainabilityOutput, BrandEmployerOutput, BrandInvestorOutput, InvestorDeckSlide, BrandFranchiseOutput, } from './lib/types.js';
+export type { BrandIdentity, ColorPalette, TypographySystem, SpacingScale, ShadowSystem, BorderSystem, MotionSystem, GradientSystem, LogoOutput, BrandStyle, ColorHarmony, ExportFormat, BrandVoiceGuidelines, BrandVoiceTone, BrandVoiceAudience, BrandNamingOutput, NameIdea, DomainSuggestion, BrandMotionOutput, BrandMotionPrinciple, BrandSocialOutput, SocialPlatformConfig, ContentPillar, BrandPitchOutput, ElevatorPitch, PitchDeckSlide, InvestorHighlight, BrandEmailOutput, EmailTemplate, EmailCampaign, BrandPhotographyOutput, PhotoStyleGuide, PhotoCompositionRule, PhotoColorTreatment, BrandCampaignOutput, CampaignChannel, CampaignPhase, BrandPackagingOutput, PackagingFormat, BrandPrintOutput, PrintTemplate, PrintColourSpec, PrintAccessibility, BrandRetailOutput, RetailWindowDisplay, BrandEventOutput, EventFormat, BrandInteriorOutput, InteriorSpaceZone, BrandDigitalOutput, DigitalComponentSpec, DigitalAccessibilitySpec, BrandUxOutput, BrandContentOutput, ContentPillarItem, ContentCalendarWeekItem, BrandPartnershipOutput, PartnershipTier, CollaborationFormat, BrandPrOutput, PressRelease, MediaContact, BrandLegalOutput, AccessibilityChecklistSection, BrandAccessibilityOutput, BrandSustainabilityOutput, BrandEmployerOutput, BrandInvestorOutput, InvestorDeckSlide, BrandFranchiseOutput, BrandCommunityOutput, BrandCustomerOutput, CustomerPersona, CustomerJourneyStage, BrandTrainingOutput, TrainingModule, LearningPath, BrandAnalyticsOutput, AnalyticsDashboard, BrandCompetitiveOutput, CompetitorProfile, PositioningAxis, WinLossTheme, BrandInnovationOutput, IdeationMethod, InnovationPillar, BrandGlobalisationOutput, LocaleAdaptation, BrandCrisisOutput, CrisisResponsePhase, CrisisStakeholder, BrandAudioOutput, VideoProductionNote, BrandVideoOutput, InfluencerTier, BrandInfluencerOutput, AffiliateCommissionTier, BrandAffiliateOutput, BrandSeoOutput, BrandChatbotOutput, LoyaltyTierBenefit, BrandLoyaltyOutput, BrandPodcastOutput, BrandWebinarOutput, BrandNewsletterOutput, BrandEcommerceOutput, BrandMarketplaceOutput, SubscriptionPricingTier, BrandSubscriptionOutput, BrandB2bOutput, BrandSaasOutput, BrandFintechOutput, } from './lib/types.js';
 //# sourceMappingURL=index.d.ts.map

package/dist/index.d.ts.map

@@ -1 +1 @@
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+{"version":3,"file":"index.d.ts","sourceRoot":"","sources":["../src/index.ts"],"names":[],"mappings":";AAEA,YAAY,EACV,aAAa,EACb,YAAY,EACZ,gBAAgB,EAChB,YAAY,EACZ,YAAY,EACZ,YAAY,EACZ,YAAY,EACZ,cAAc,EACd,UAAU,EACV,UAAU,EACV,YAAY,EACZ,YAAY,EACZ,oBAAoB,EACpB,cAAc,EACd,kBAAkB,EAClB,iBAAiB,EACjB,QAAQ,EACR,gBAAgB,EAChB,iBAAiB,EACjB,oBAAoB,EACpB,iBAAiB,EACjB,oBAAoB,EACpB,aAAa,EACb,gBAAgB,EAChB,aAAa,EACb,cAAc,EACd,iBAAiB,EACjB,gBAAgB,EAChB,aAAa,EACb,aAAa,EACb,sBAAsB,EACtB,eAAe,EACf,oBAAoB,EACpB,mBAAmB,EACnB,mBAAmB,EACnB,eAAe,EACf,aAAa,EACb,oBAAoB,EACpB,eAAe,EACf,gBAAgB,EAChB,aAAa,EACb,eAAe,EACf,kBAAkB,EAClB,iBAAiB,EACjB,mBAAmB,EACnB,gBAAgB,EAChB,WAAW,EACX,mBAAmB,EACnB,iBAAiB,EACjB,kBAAkB,EAClB,oBAAoB,EACpB,wBAAwB,EACxB,aAAa,EACb,kBAAkB,EAClB,iBAAiB,EACjB,uBAAuB,EACvB,sBAAsB,EACtB,eAAe,EACf,mBAAmB,EACnB,aAAa,EACb,YAAY,EACZ,YAAY,EACZ,gBAAgB,EAChB,6BAA6B,EAC7B,wBAAwB,EACxB,yBAAyB,EACzB,mBAAmB,EACnB,mBAAmB,EACnB,iBAAiB,EACjB,oBAAoB,EACpB,oBAAoB,EACpB,mBAAmB,EACnB,eAAe,EACf,oBAAoB,EACpB,mBAAmB,EACnB,cAAc,EACd,YAAY,EACZ,oBAAoB,EACpB,kBAAkB,EAClB,sBAAsB,EACtB,iBAAiB,EACjB,eAAe,EACf,YAAY,EACZ,qBAAqB,EACrB,cAAc,EACd,gBAAgB,EAChB,wBAAwB,EACxB,gBAAgB,EAChB,iBAAiB,EACjB,mBAAmB,EACnB,iBAAiB,EACjB,gBAAgB,EAChB,mBAAmB,EACnB,gBAAgB,EAChB,cAAc,EACd,qBAAqB,EACrB,uBAAuB,EACvB,oBAAoB,EACpB,cAAc,EACd,kBAAkB,EAClB,kBAAkB,EAClB,kBAAkB,EAClB,kBAAkB,EAClB,kBAAkB,EAClB,qBAAqB,EACrB,oBAAoB,EACpB,sBAAsB,EACtB,uBAAuB,EACvB,uBAAuB,EACvB,cAAc,EACd,eAAe,EACf,kBAAkB,GACnB,MAAM,gBAAgB,CAAC"}

package/dist/index.js

@@ -38,6 +38,30 @@ import { registerGenerateBrandSustainability } from './tools/generate-brand-sust
 import { registerGenerateBrandEmployer } from './tools/generate-brand-employer.js';
 import { registerGenerateBrandInvestor } from './tools/generate-brand-investor.js';
 import { registerGenerateBrandFranchise } from './tools/generate-brand-franchise.js';
+import { registerGenerateBrandCommunity } from './tools/generate-brand-community.js';
+import { registerGenerateBrandCustomer } from './tools/generate-brand-customer.js';
+import { registerGenerateBrandTraining } from './tools/generate-brand-training.js';
+import { registerGenerateBrandAnalytics } from './tools/generate-brand-analytics.js';
+import { registerGenerateBrandCompetitive } from './tools/generate-brand-competitive.js';
+import { registerGenerateBrandInnovation } from './tools/generate-brand-innovation.js';
+import { registerGenerateBrandGlobalisation } from './tools/generate-brand-globalisation.js';
+import { registerGenerateBrandCrisis } from './tools/generate-brand-crisis.js';
+import { registerGenerateBrandAudio } from './tools/generate-brand-audio.js';
+import { registerGenerateBrandVideo } from './tools/generate-brand-video.js';
+import { registerGenerateBrandInfluencer } from './tools/generate-brand-influencer.js';
+import { registerGenerateBrandAffiliate } from './tools/generate-brand-affiliate.js';
+import { registerGenerateBrandSeo } from './tools/generate-brand-seo.js';
+import { registerGenerateBrandChatbot } from './tools/generate-brand-chatbot.js';
+import { registerGenerateBrandLoyalty } from './tools/generate-brand-loyalty.js';
+import { registerGenerateBrandPodcast } from './tools/generate-brand-podcast.js';
+import { registerGenerateBrandWebinar } from './tools/generate-brand-webinar.js';
+import { registerGenerateBrandNewsletter } from './tools/generate-brand-newsletter.js';
+import { registerGenerateBrandEcommerce } from './tools/generate-brand-ecommerce.js';
+import { registerGenerateBrandMarketplace } from './tools/generate-brand-marketplace.js';
+import { registerGenerateBrandSubscription } from './tools/generate-brand-subscription.js';
+import { registerGenerateBrandB2b } from './tools/generate-brand-b2b.js';
+import { registerGenerateBrandSaas } from './tools/generate-brand-saas.js';
+import { registerGenerateBrandFintech } from './tools/generate-brand-fintech.js';
 import { registerBrandTemplates } from './resources/brand-templates.js';
 import { registerBrandKnowledge } from './resources/brand-knowledge.js';
 async function main() {
@@ -53,7 +77,7 @@ async function main() {
     logger.info({ env: config.nodeEnv }, 'Starting branding-mcp server');
     const server = new McpServer({
         name: '@forgespace/branding-mcp',
-        version: '0.31.0',
+        version: '0.55.0',
     });
     registerGenerateBrandIdentity(server);
     registerGenerateColorPalette(server);
@@ -88,6 +112,30 @@ async function main() {
     registerGenerateBrandEmployer(server);
     registerGenerateBrandInvestor(server);
     registerGenerateBrandFranchise(server);
+    registerGenerateBrandCommunity(server);
+    registerGenerateBrandCustomer(server);
+    registerGenerateBrandTraining(server);
+    registerGenerateBrandAnalytics(server);
+    registerGenerateBrandCompetitive(server);
+    registerGenerateBrandInnovation(server);
+    registerGenerateBrandGlobalisation(server);
+    registerGenerateBrandCrisis(server);
+    registerGenerateBrandAudio(server);
+    registerGenerateBrandVideo(server);
+    registerGenerateBrandInfluencer(server);
+    registerGenerateBrandAffiliate(server);
+    registerGenerateBrandSeo(server);
+    registerGenerateBrandChatbot(server);
+    registerGenerateBrandLoyalty(server);
+    registerGenerateBrandPodcast(server);
+    registerGenerateBrandWebinar(server);
+    registerGenerateBrandNewsletter(server);
+    registerGenerateBrandEcommerce(server);
+    registerGenerateBrandMarketplace(server);
+    registerGenerateBrandSubscription(server);
+    registerGenerateBrandB2b(server);
+    registerGenerateBrandSaas(server);
+    registerGenerateBrandFintech(server);
     registerBrandTemplates(server);
     registerBrandKnowledge(server);
     if (config.transport === 'http') {

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package/dist/lib/branding-core/generators/brand-affiliate.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandAffiliateOutput } from '../../types.js';
+export declare function generateBrandAffiliate(brand: BrandIdentity): BrandAffiliateOutput;
+//# sourceMappingURL=brand-affiliate.d.ts.map

package/dist/lib/branding-core/generators/brand-affiliate.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"brand-affiliate.d.ts","sourceRoot":"","sources":["../../../../src/lib/branding-core/generators/brand-affiliate.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,EAAE,aAAa,EAAE,MAAM,gBAAgB,CAAC;AACpD,OAAO,KAAK,EAAE,oBAAoB,EAA2B,MAAM,gBAAgB,CAAC;AAkPpF,wBAAgB,sBAAsB,CAAC,KAAK,EAAE,aAAa,GAAG,oBAAoB,CAuCjF"}

package/dist/lib/branding-core/generators/brand-affiliate.js

@@ -0,0 +1,249 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_PROGRAM_APPROACH = {
+    minimal: 'Quality-over-quantity affiliate programme focused on trusted content creators and niche experts who genuinely use and believe in the product.',
+    bold: 'High-energy affiliate programme targeting influential voices who can amplify the brand message and drive significant volume through authentic enthusiasm.',
+    elegant: 'Curated affiliate partnership model with select tastemakers, luxury lifestyle publishers, and premium review platforms that align with brand prestige.',
+    playful: 'Fun, community-driven affiliate programme encouraging micro-creators, fan advocates, and niche hobbyists to share their genuine love of the brand.',
+    corporate: 'Structured affiliate programme with clear tiers, compliance requirements, and enterprise-grade tracking aligned to formal procurement cycles.',
+    tech: 'Developer-first affiliate programme targeting technical bloggers, open-source contributors, and SaaS review platforms with transparent API-level tracking.',
+    organic: 'Values-aligned affiliate model prioritising sustainability advocates, eco-lifestyle publishers, and ethical consumption communities.',
+    retro: 'Nostalgic community-focused affiliate programme embracing vintage enthusiasts, collectors, and niche retro culture publications.',
+};
+const STYLE_CONTENT_GUIDELINES = {
+    minimal: [
+        'Clean product imagery with ample whitespace',
+        'Honest, concise review format',
+        'No excessive promotional language',
+        'Link placement in context, not banners',
+    ],
+    bold: [
+        'High-impact visuals and bold CTAs',
+        'Energy-driven unboxing and demo content',
+        'First-person experience narratives',
+        'Comparison posts highlighting differentiation',
+    ],
+    elegant: [
+        'Editorial-style photography only',
+        'Aspirational lifestyle context required',
+        'Avoid discount-led messaging',
+        'Premium placement above the fold',
+    ],
+    playful: [
+        'Creative memes and user-generated content encouraged',
+        'Challenge and hashtag campaigns',
+        'Interactive polls and giveaways',
+        'Casual, conversational tone throughout',
+    ],
+    corporate: [
+        'Professional tone and brand-compliant messaging',
+        'Approved asset library usage only',
+        'Case study and ROI-focused content',
+        'LinkedIn and trade publication priority',
+    ],
+    tech: [
+        'Technical deep-dives and integration guides',
+        'GitHub repos and code snippets encouraged',
+        'Benchmark and comparison data',
+        'Developer community forum engagement',
+    ],
+    organic: [
+        'Authentic values storytelling',
+        'Sustainability impact data encouraged',
+        'No greenwashing language',
+        'Community and impact-first framing',
+    ],
+    retro: [
+        'Period-accurate styling and nostalgic framing',
+        'Collector community engagement',
+        'Archive and history-led content',
+        'Vintage aesthetic visual guidelines',
+    ],
+};
+const STYLE_RECRUITMENT_CHANNELS = {
+    minimal: [
+        'Direct outreach to respected niche bloggers',
+        'Application form on brand website',
+        'Partner referral from existing affiliates',
+    ],
+    bold: [
+        'Social media influencer networks',
+        'Affiliate marketplace listings (ShareASale, CJ)',
+        'Brand ambassador conversion pipeline',
+    ],
+    elegant: [
+        'Invitation-only editorial partnerships',
+        'Luxury media network outreach',
+        'Fashion and lifestyle PR agency introductions',
+    ],
+    playful: [
+        'Community forum and Discord seeding',
+        'Micro-creator open application',
+        'Referral bonus for existing affiliate recruits',
+    ],
+    corporate: [
+        'Trade association and B2B directory listings',
+        'Partner reseller portal',
+        'Enterprise procurement network outreach',
+    ],
+    tech: [
+        'Product Hunt, Hacker News, and developer communities',
+        'Tech review platform partnerships',
+        'Open-source sponsorship programme cross-promotion',
+    ],
+    organic: [
+        'Sustainability certification community outreach',
+        'Eco-influencer network directories',
+        'Values-alignment screening before onboarding',
+    ],
+    retro: [
+        'Vintage marketplace and collector forum outreach',
+        'Niche magazine and fanzine partnerships',
+        'Convention and event sponsorship pipeline',
+    ],
+};
+const STYLE_COOKIE_WINDOW = {
+    minimal: '30 days',
+    bold: '30 days',
+    elegant: '60 days',
+    playful: '14 days',
+    corporate: '90 days',
+    tech: '30 days',
+    organic: '45 days',
+    retro: '60 days',
+};
+function buildCommissionTiers(brand, safeStyle) {
+    const industry = brand.industry.toLowerCase();
+    const isSaas = industry.includes('tech') || industry.includes('software') || industry.includes('saas');
+    const isLuxury = safeStyle === 'elegant';
+    const isOrg = safeStyle === 'organic';
+    const baseRate = isSaas ? 20 : isLuxury ? 10 : isOrg ? 12 : 8;
+    return [
+        {
+            tier: 'Starter',
+            commissionRate: `${baseRate}%`,
+            minimumSales: 0,
+            cookieDuration: STYLE_COOKIE_WINDOW[safeStyle] ?? '30 days',
+            paymentThreshold: '$50',
+            benefits: [
+                'Access to approved creative assets',
+                'Real-time tracking dashboard',
+                'Monthly newsletter with tips',
+            ],
+        },
+        {
+            tier: 'Growth',
+            commissionRate: `${baseRate + 4}%`,
+            minimumSales: 10,
+            cookieDuration: STYLE_COOKIE_WINDOW[safeStyle] ?? '30 days',
+            paymentThreshold: '$50',
+            benefits: [
+                'Priority affiliate support',
+                'Early access to new products',
+                'Co-branded landing page option',
+                'Quarterly performance review',
+            ],
+        },
+        {
+            tier: 'Elite',
+            commissionRate: `${baseRate + 8}%`,
+            minimumSales: 50,
+            cookieDuration: safeStyle === 'corporate' ? '120 days' : '60 days',
+            paymentThreshold: '$25',
+            benefits: [
+                'Dedicated affiliate manager',
+                'Custom promo code with split tracking',
+                'Exclusive bonus campaigns',
+                'Featured placement in affiliate directory',
+                'Annual partner summit invitation',
+            ],
+        },
+    ];
+}
+function buildComplianceRequirements(safeStyle) {
+    const base = [
+        'FTC/ASA disclosure required on all affiliate content ("#ad", "#sponsored", or "affiliate link")',
+        'No deceptive claims or fabricated testimonials',
+        'Approved brand assets only — no unauthorised logo alterations',
+        'Affiliate link cloaking permitted; redirect chains over three hops prohibited',
+        'No bidding on brand trademark keywords in paid search without written approval',
+        'Coupon and cashback sites must apply separately and meet additional vetting',
+        'Cookie stuffing and forced clicks result in immediate termination',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('Open-source project mentions must not imply official endorsement without prior consent');
+        base.push('API usage in affiliate tools requires separate developer agreement');
+    }
+    if (safeStyle === 'corporate') {
+        base.push('All content must pass legal review before publication for financial services categories');
+        base.push('GDPR-compliant data handling required for EU audience targeting');
+    }
+    if (safeStyle === 'organic') {
+        base.push('Environmental claims must be substantiated with third-party evidence');
+        base.push('No promotion alongside brands that conflict with sustainability values');
+    }
+    return base;
+}
+function buildPaymentStructure(safeStyle) {
+    return {
+        payment_schedule: safeStyle === 'corporate'
+            ? 'Net-60 on invoice'
+            : 'Monthly on the 15th for prior month earnings',
+        payment_methods: 'PayPal, bank transfer (SWIFT/SEPA), Payoneer',
+        minimum_threshold: safeStyle === 'elegant' ? '$100' : '$50',
+        currency: 'USD (multi-currency on request)',
+        refund_policy: '30-day reversal window; commissions held until refund window closes',
+        tax_documentation: 'W-9 (US) or W-8BEN (international) required before first payout',
+        fraud_review: 'Automated fraud scoring; manual review triggered above 5% return rate',
+    };
+}
+function buildAffiliateBriefSummary(brand, safeStyle) {
+    const approach = STYLE_PROGRAM_APPROACH[safeStyle] ?? STYLE_PROGRAM_APPROACH.minimal;
+    const tiers = buildCommissionTiers(brand, safeStyle);
+    const tagline = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return `${brand.name}${tagline} runs a ${safeStyle}-style affiliate programme. ${approach.substring(0, 80)}... Commission tiers range from ${tiers[0].commissionRate} (Starter) to ${tiers[2].commissionRate} (Elite) with a ${tiers[0].cookieDuration} cookie window.`;
+}
+export function generateBrandAffiliate(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    const commissionTiers = buildCommissionTiers(brand, safeStyle);
+    const contentGuidelines = STYLE_CONTENT_GUIDELINES[safeStyle] ?? STYLE_CONTENT_GUIDELINES.minimal;
+    const recruitmentChannels = STYLE_RECRUITMENT_CHANNELS[safeStyle] ?? STYLE_RECRUITMENT_CHANNELS.minimal;
+    const complianceRequirements = buildComplianceRequirements(safeStyle);
+    const paymentStructure = buildPaymentStructure(safeStyle);
+    const trackingTools = [
+        'Real-time click, conversion, and revenue dashboard',
+        'UTM parameter support for campaign attribution',
+        'Sub-ID tracking for granular source analysis',
+        'API access for custom integration (Growth+ tiers)',
+        'Monthly automated performance reports via email',
+    ];
+    const onboardingSteps = [
+        'Submit application with website/channel URL and audience overview',
+        'Automated eligibility check (traffic, content alignment, compliance history)',
+        'Manual review within 2–3 business days',
+        'Agreement signing via DocuSign',
+        'Welcome email with login credentials, asset library link, and tracking guide',
+        'Optional onboarding call with affiliate manager (Growth+ tiers)',
+        'First link generated and tested before first promotion',
+    ];
+    return {
+        programApproach: STYLE_PROGRAM_APPROACH[safeStyle] ?? STYLE_PROGRAM_APPROACH.minimal,
+        commissionTiers,
+        contentGuidelines,
+        recruitmentChannels,
+        complianceRequirements,
+        paymentStructure,
+        trackingTools,
+        onboardingSteps,
+        affiliateBriefSummary: buildAffiliateBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-affiliate.js.map

package/dist/lib/branding-core/generators/brand-affiliate.js.map

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package/dist/lib/branding-core/generators/brand-analytics.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandAnalyticsOutput } from '../../types.js';
+export declare function generateBrandAnalytics(brand: BrandIdentity): BrandAnalyticsOutput;
+//# sourceMappingURL=brand-analytics.d.ts.map

package/dist/lib/branding-core/generators/brand-analytics.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-analytics.js

@@ -0,0 +1,208 @@
+const STYLE_ANALYTICS_APPROACH = {
+    minimal: 'Lean metrics-first — track only the KPIs that directly tie to business outcomes. Avoid vanity metrics.',
+    bold: 'Growth-oriented dashboards with bold targets. Celebrate wins publicly and iterate fast on underperformers.',
+    elegant: 'Curated intelligence reports — quality over quantity. Focus on brand sentiment, NPS, and LTV trends.',
+    playful: 'Visual, story-driven analytics. Use charts and infographics to make data fun and accessible to the whole team.',
+    corporate: 'Structured reporting cycles with board-ready decks. Align all KPIs to strategic OKRs and quarterly reviews.',
+    tech: 'Real-time instrumented dashboards. Implement event-level tracking, A/B testing, and funnel analysis.',
+    organic: 'Impact-led measurement — balance commercial KPIs with ESG, community health, and mission alignment metrics.',
+    retro: 'Narrative-rich retrospectives. Combine quantitative trends with qualitative stories and customer case studies.',
+};
+const STYLE_PRIMARY_KPIS = {
+    minimal: [
+        'Revenue growth rate',
+        'Customer acquisition cost (CAC)',
+        'Net Promoter Score (NPS)',
+        'Churn rate',
+        'Monthly recurring revenue (MRR)',
+    ],
+    bold: [
+        'Brand awareness lift',
+        'Share of voice',
+        'Social reach & impressions',
+        'Viral coefficient',
+        'Revenue per campaign',
+    ],
+    elegant: [
+        'Brand equity index',
+        'Customer lifetime value (LTV)',
+        'Net Promoter Score (NPS)',
+        'Repeat purchase rate',
+        'Average order value (AOV)',
+    ],
+    playful: [
+        'Engagement rate',
+        'User-generated content volume',
+        'Community growth rate',
+        'Social shares',
+        'App/platform DAU',
+    ],
+    corporate: [
+        'EBITDA margin',
+        'Market share %',
+        'Employee Net Promoter Score (eNPS)',
+        'Brand compliance score',
+        'Qualified lead pipeline value',
+    ],
+    tech: [
+        'Daily/Monthly active users (DAU/MAU)',
+        'Feature adoption rate',
+        'Time to value (TTV)',
+        'API call volume',
+        'System uptime SLA',
+    ],
+    organic: [
+        'Community engagement rate',
+        'ESG score improvement',
+        'Brand advocacy ratio',
+        'Sustainable revenue %',
+        'Carbon footprint per unit',
+    ],
+    retro: [
+        'Customer retention rate',
+        'Word-of-mouth referral rate',
+        'Brand sentiment score',
+        'Lifetime repeat purchases',
+        'Community size growth',
+    ],
+};
+const STYLE_REPORTING_CADENCE = {
+    minimal: 'Weekly automated summary + monthly deep-dive',
+    bold: 'Daily real-time dashboard + weekly growth review',
+    elegant: 'Monthly curated report + quarterly brand equity review',
+    playful: 'Weekly community pulse + monthly engagement digest',
+    corporate: 'Weekly exec dashboard + monthly board pack + quarterly strategic review',
+    tech: 'Real-time monitoring + daily anomaly alerts + weekly sprint review',
+    organic: 'Monthly impact report + quarterly ESG scorecard',
+    retro: 'Monthly narrative digest + annual brand retrospective',
+};
+const STYLE_TOOLS = {
+    minimal: ['Google Analytics 4', 'Hotjar', 'Metabase'],
+    bold: ['Amplitude', 'Sprout Social', 'SEMrush'],
+    elegant: ['Looker', 'Brandwatch', 'SurveyMonkey'],
+    playful: ['Mixpanel', 'Hootsuite Insights', 'Typeform'],
+    corporate: ['Tableau', 'Salesforce Reports', 'Power BI'],
+    tech: ['DataDog', 'Amplitude', 'Segment', 'PostHog'],
+    organic: ['Google Analytics 4', 'Sprout Social', 'Custom ESG dashboard'],
+    retro: ['Google Analytics 4', 'Airtable', 'Simple Metrics'],
+};
+const STYLE_ATTRIBUTION_MODEL = {
+    minimal: 'Last-touch attribution with a lightweight multi-touch overlay',
+    bold: 'Data-driven multi-touch attribution across all paid channels',
+    elegant: 'Customer-journey attribution weighted towards brand touchpoints',
+    playful: 'Social-first attribution with community contribution weighting',
+    corporate: 'Marketing Mix Modelling (MMM) aligned to quarterly OKRs',
+    tech: 'Algorithmic multi-touch attribution with A/B test holdout groups',
+    organic: 'Word-of-mouth and community attribution with UTM tracking',
+    retro: 'First-touch + referral attribution with loyalty weighting',
+};
+function buildDashboards(brand) {
+    const style = brand.style ?? 'minimal';
+    const dashboards = [
+        {
+            name: 'Executive Overview',
+            audience: 'C-suite & Board',
+            updateFrequency: 'Weekly',
+            metrics: ['Revenue', 'MRR/ARR', 'NPS', 'CAC', 'LTV', 'Churn'],
+            visualisationType: 'KPI cards + trend lines',
+        },
+        {
+            name: 'Brand Health Monitor',
+            audience: 'Marketing & Brand Team',
+            updateFrequency: 'Daily',
+            metrics: ['Share of voice', 'Sentiment score', 'Brand mentions', 'Reach', 'Engagement rate'],
+            visualisationType: 'Time-series charts + sentiment gauge',
+        },
+        {
+            name: 'Campaign Performance',
+            audience: 'Growth & Performance Team',
+            updateFrequency: 'Real-time',
+            metrics: ['Impressions', 'CTR', 'Conversion rate', 'CPC', 'ROAS', 'Pipeline attributed'],
+            visualisationType: 'Funnel charts + channel comparison',
+        },
+        {
+            name: 'Customer Intelligence',
+            audience: 'Product & CX Team',
+            updateFrequency: 'Weekly',
+            metrics: [
+                'Retention cohorts',
+                'Repeat purchase rate',
+                'Support ticket volume',
+                'CSAT',
+                'Feature adoption',
+            ],
+            visualisationType: 'Cohort tables + heatmaps',
+        },
+    ];
+    if (style === 'tech') {
+        dashboards.push({
+            name: 'Product & Engineering Metrics',
+            audience: 'Engineering & Product',
+            updateFrequency: 'Real-time',
+            metrics: [
+                'DAU/MAU',
+                'API latency P95',
+                'Error rate',
+                'Deploy frequency',
+                'Feature flag adoption',
+            ],
+            visualisationType: 'Live gauges + anomaly detection',
+        });
+    }
+    if (style === 'organic') {
+        dashboards.push({
+            name: 'Impact & ESG Scorecard',
+            audience: 'Leadership & Stakeholders',
+            updateFrequency: 'Monthly',
+            metrics: [
+                'Carbon emissions',
+                'Community health score',
+                'Sustainable revenue %',
+                'SDG alignment score',
+            ],
+            visualisationType: 'Progress bars + trend comparisons',
+        });
+    }
+    return dashboards;
+}
+function buildMeasurementFramework(brand) {
+    const style = brand.style ?? 'minimal';
+    const base = [
+        'Define a single source of truth data warehouse (BigQuery, Snowflake, or Redshift)',
+        'Implement consistent UTM tagging across all owned and paid channels',
+        'Set up event-level tracking in GA4 with enhanced measurement',
+        'Establish baseline benchmarks before any campaign launch',
+        'Create a data dictionary so all teams share metric definitions',
+        'Schedule regular data quality audits to catch tracking gaps',
+    ];
+    if (style === 'tech') {
+        base.push('Instrument product events with Segment or PostHog for full user-journey visibility', 'Implement feature flags tied to analytics for controlled rollouts');
+    }
+    if (style === 'corporate') {
+        base.push('Align KPI definitions with finance and strategy teams quarterly', 'Maintain a marketing attribution charter reviewed by the board annually');
+    }
+    if (style === 'organic') {
+        base.push('Track ESG metrics alongside commercial KPIs in an integrated impact report');
+    }
+    return base;
+}
+function buildAnalyticsBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    const approach = STYLE_ANALYTICS_APPROACH[style] ?? STYLE_ANALYTICS_APPROACH.minimal;
+    return `Analytics strategy for ${brand.name}${taglinePart}. Approach: ${approach.split('.')[0]}. Primary KPI focus: ${(STYLE_PRIMARY_KPIS[style] ?? STYLE_PRIMARY_KPIS.minimal).slice(0, 3).join(', ')}. Reporting cadence: ${STYLE_REPORTING_CADENCE[style] ?? STYLE_REPORTING_CADENCE.minimal}.`;
+}
+export function generateBrandAnalytics(brand) {
+    const style = brand.style ?? 'minimal';
+    return {
+        analyticsApproach: STYLE_ANALYTICS_APPROACH[style] ?? STYLE_ANALYTICS_APPROACH.minimal,
+        primaryKpis: STYLE_PRIMARY_KPIS[style] ?? STYLE_PRIMARY_KPIS.minimal,
+        reportingCadence: STYLE_REPORTING_CADENCE[style] ?? STYLE_REPORTING_CADENCE.minimal,
+        recommendedTools: STYLE_TOOLS[style] ?? STYLE_TOOLS.minimal,
+        attributionModel: STYLE_ATTRIBUTION_MODEL[style] ?? STYLE_ATTRIBUTION_MODEL.minimal,
+        dashboards: buildDashboards(brand),
+        measurementFramework: buildMeasurementFramework(brand),
+        analyticsBriefSummary: buildAnalyticsBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-analytics.js.map

package/dist/lib/branding-core/generators/brand-analytics.js.map

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package/dist/lib/branding-core/generators/brand-audio.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandAudioOutput } from '../../types.js';
+export declare function generateBrandAudio(brand: BrandIdentity): BrandAudioOutput;
+//# sourceMappingURL=brand-audio.d.ts.map

package/dist/lib/branding-core/generators/brand-audio.d.ts.map

@@ -0,0 +1 @@
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