wizz-method 2.2.0 → 2.3.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +62 -62
- package/SECURITY.md +15 -16
- package/THIRD-PARTY-NOTICES.md +49 -49
- package/package.json +1 -1
- package/src/bmm-skills/1-analysis/wizz-agent-analyst/customize.toml +1 -1
- package/src/bmm-skills/2-plan-workflows/wizz-agent-pm/customize.toml +1 -1
- package/src/bmm-skills/2-plan-workflows/wizz-agent-ux-designer/customize.toml +1 -1
- package/src/bmm-skills/3-solutioning/wizz-agent-architect/customize.toml +1 -1
- package/src/bmm-skills/4-implementation/wizz-agent-dev/customize.toml +1 -1
- package/src/core-skills/_shared/handoff-protocol.md +72 -71
- package/src/core-skills/wizz-review-adversarial-general/SKILL.md +1 -1
- package/src/modules/lowticket/skills/wizz-lowticket-funil/references/copy-das-paginas.md +39 -39
- package/src/modules/lowticket/skills/wizz-lowticket-funil/references/mapa-do-funil.md +23 -23
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/CATALOGO.md +72 -72
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/01-principios.md +10 -10
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/02-diagnostico-funil.md +50 -50
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/03-campanha-bidcap.md +68 -68
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04-criativos.md +44 -44
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04a-criativos-ia.md +77 -77
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04b-criativos-formatos.md +121 -121
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/05-oferta.md +35 -35
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06-pagina-vendas.md +122 -122
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06a-instagram.md +93 -93
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06b-player-vsl.md +57 -57
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07-funil-upsell.md +83 -83
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07a-copy-humanizacao.md +61 -61
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/08-pesquisa-publico.md +11 -11
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/09-especialista-coproducao.md +26 -26
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/10-levantar-caixa.md +29 -29
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/11-checklist-roi.md +22 -22
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12-mineracao-ofertas.md +80 -80
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12a-mineracao-veredito.md +72 -72
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12b-fabrica-de-ofertas.md +63 -63
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12c-anatomia-low-ticket.md +71 -71
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/13-benchmarks-vsl.md +6 -6
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/14-vocabulario.md +53 -51
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/15-como-estender.md +26 -26
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/17-rastreamento.md +76 -76
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/18-copy-desejo-oferta.md +149 -149
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/INDEX.md +45 -45
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/guardrails.md +45 -45
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/pontos-em-aberto.md +64 -66
- package/src/modules/lowticket/skills/wizz-lowticket-minerador/references/rubrica.md +63 -63
- package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/metas-e-medicao.md +23 -23
- package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/padroes-de-codigo.md +50 -50
- package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/formato-do-diagnostico.md +9 -9
- package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/reguas.md +42 -42
- package/src/modules/wizz/README.md +27 -27
- package/src/modules/wizz/_shared/cerebro.md +37 -37
- package/src/modules/wizz/_shared/communication-rules.md +15 -15
- package/src/modules/wizz/_shared/despacho-barato.md +6 -6
- package/src/modules/wizz/_shared/encerramento.md +23 -23
- package/src/modules/wizz/_shared/model-ladder.md +29 -29
- package/src/modules/wizz/_shared/planning-gate.md +30 -30
- package/src/modules/wizz/_shared/token-economy.md +28 -28
- package/src/modules/wizz/_shared/video-pipeline.md +42 -42
- package/src/modules/wizz/agents/wizz-ads/SKILL.md +16 -16
- package/src/modules/wizz/agents/wizz-ads/customize.toml +21 -21
- package/src/modules/wizz/agents/wizz-copy/SKILL.md +18 -18
- package/src/modules/wizz/agents/wizz-copy/customize.toml +24 -24
- package/src/modules/wizz/agents/wizz-designer/SKILL.md +24 -24
- package/src/modules/wizz/agents/wizz-designer/customize.toml +29 -29
- package/src/modules/wizz/agents/wizz-growth/SKILL.md +20 -20
- package/src/modules/wizz/agents/wizz-growth/customize.toml +34 -34
- package/src/modules/wizz/agents/wizz-maestro/SKILL.md +63 -63
- package/src/modules/wizz/agents/wizz-maestro/customize.toml +38 -38
- package/src/modules/wizz/agents/wizz-memoria/SKILL.md +19 -19
- package/src/modules/wizz/agents/wizz-memoria/customize.toml +24 -24
- package/src/modules/wizz/agents/wizz-qa/SKILL.md +22 -22
- package/src/modules/wizz/agents/wizz-qa/customize.toml +29 -29
- package/src/modules/wizz/agents/wizz-seo/SKILL.md +19 -19
- package/src/modules/wizz/agents/wizz-seo/customize.toml +27 -27
- package/src/modules/wizz/agents/wizz-social/SKILL.md +53 -53
- package/src/modules/wizz/agents/wizz-social/customize.toml +37 -37
- package/src/modules/wizz/agents/wizz-social/knowledge/analise-imagem-referencia.md +20 -20
- package/src/modules/wizz/agents/wizz-social/knowledge/biblioteca-prompts-imagem.md +71 -71
- package/src/modules/wizz/agents/wizz-social/knowledge/blueprint-roteiro-viral.md +196 -196
- package/src/modules/wizz/agents/wizz-social/knowledge/legenda-instagram.md +32 -32
- package/src/modules/wizz/agents/wizz-social/knowledge/prompts-imagem-video.md +48 -48
- package/src/modules/wizz/module.yaml +28 -28
- package/src/modules/wizz/overrides/wizz-agent-analyst.toml +17 -17
- package/src/modules/wizz/overrides/wizz-agent-architect.toml +21 -21
- package/src/modules/wizz/overrides/wizz-agent-dev.toml +20 -20
- package/src/modules/wizz/overrides/wizz-agent-pm.toml +11 -11
- package/src/modules/wizz/overrides/wizz-agent-tech-writer.toml +14 -14
- package/src/modules/wizz/overrides/wizz-agent-ux-designer.toml +14 -14
- package/src/modules/wizz/subagents/codex/wizz-exec-haiku.toml +17 -17
- package/src/modules/wizz/subagents/codex/wizz-exec-opus.toml +19 -19
- package/src/modules/wizz/subagents/codex/wizz-exec-review.toml +18 -18
- package/src/modules/wizz/subagents/codex/wizz-exec-sonnet.toml +18 -18
- package/src/modules/wizz/subagents/gemini/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/gemini/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/gemini/wizz-exec-review.md +18 -18
- package/src/modules/wizz/subagents/gemini/wizz-exec-sonnet.md +18 -18
- package/src/modules/wizz/subagents/opencode/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/opencode/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/opencode/wizz-exec-review.md +18 -18
- package/src/modules/wizz/subagents/opencode/wizz-exec-sonnet.md +18 -18
- package/src/modules/wizz/subagents/spec.yaml +84 -83
- package/src/modules/wizz/subagents/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/wizz-exec-review.md +18 -18
- package/src/modules/wizz/subagents/wizz-exec-sonnet.md +18 -18
- package/src/skills-lib/cerebro/SKILL.md +61 -61
- package/src/skills-lib/cerebro/references/comandos-pesquisa-e-memoria.md +46 -46
- package/src/skills-lib/cerebro/references/comandos-rotina-e-captura.md +65 -65
- package/src/skills-lib/cerebro/references/comandos-sessao.md +74 -74
- package/src/skills-lib/ctc-align/SKILL.md +37 -37
- package/src/skills-lib/find-skills/SKILL.md +19 -19
- package/src/skills-lib/pesquisa-de-publico-do-piva/README.md +33 -33
- package/src/skills-lib/pesquisa-de-publico-do-piva/SKILL.md +42 -42
- package/src/skills-lib/pesquisa-de-publico-do-piva/prompts.md +20 -20
- package/src/skills-lib/references/premium-agency-rules.md +63 -63
- package/src/skills-lib/security-audit-pentest/SKILL.md +31 -31
- package/src/skills-lib/security-audit-pentest/references/stage-1-validacao-entrada.md +37 -37
- package/src/skills-lib/security-audit-pentest/references/stage-2-autorizacao.md +61 -61
- package/src/skills-lib/security-audit-pentest/references/stage-3-abuso-volume.md +37 -37
- package/src/skills-lib/security-audit-pentest/references/stage-4-vazamento-resposta.md +52 -52
- package/src/skills-lib/site-launch-kit/SKILL.md +42 -42
- package/src/skills-lib/site-launch-kit/references/01-cta-principal.md +20 -20
- package/src/skills-lib/site-launch-kit/references/02-barra-fixa-mobile.md +24 -24
- package/src/skills-lib/site-launch-kit/references/03-tempo-de-resposta.md +21 -21
- package/src/skills-lib/site-launch-kit/references/04-prova-social.md +22 -22
- package/src/skills-lib/site-launch-kit/references/05-faq-decisao.md +28 -28
- package/src/skills-lib/site-launch-kit/references/06-imagens-reais.md +27 -27
- package/src/skills-lib/site-launch-kit/references/07-endereco-como-chegar.md +25 -25
- package/src/skills-lib/site-launch-kit/references/08-titles.md +30 -30
- package/src/skills-lib/site-launch-kit/references/09-open-graph.md +23 -23
- package/src/skills-lib/site-launch-kit/references/10-breadcrumbs.md +23 -23
- package/src/skills-lib/site-launch-kit/references/11-alt-text.md +28 -28
- package/src/skills-lib/site-launch-kit/references/12-schema-local.md +22 -22
- package/src/skills-lib/site-launch-kit/references/13-robots-sitemap.md +26 -26
- package/src/skills-lib/site-launch-kit/references/14-privacidade-termos.md +27 -27
- package/src/skills-lib/site-launch-kit/references/15-medicao.md +23 -23
- package/src/skills-lib/wizz-ai-product-design/SKILL.md +70 -70
- package/src/skills-lib/wizz-auth-and-secrets/SKILL.md +78 -78
- package/src/skills-lib/wizz-caching-and-queues/SKILL.md +40 -40
- package/src/skills-lib/wizz-cloud-and-infra/SKILL.md +22 -22
- package/src/skills-lib/wizz-database-and-deps/SKILL.md +52 -52
- package/src/skills-lib/wizz-database-scaling/SKILL.md +31 -31
- package/src/skills-lib/wizz-desktop-security/SKILL.md +49 -49
- package/src/skills-lib/wizz-implementation-planner/SKILL.md +56 -56
- package/src/skills-lib/wizz-implementation-planner/references/folder-structure-and-dependencies.md +14 -14
- package/src/skills-lib/wizz-implementation-planner/references/implementation-phases.md +15 -15
- package/src/skills-lib/wizz-implementation-planner/references/implementation-types.md +9 -9
- package/src/skills-lib/wizz-implementation-planner/references/motion-path-implementation.md +19 -19
- package/src/skills-lib/wizz-implementation-planner/references/performance-plan.md +27 -27
- package/src/skills-lib/wizz-infrastructure/SKILL.md +21 -21
- package/src/skills-lib/wizz-inicio-de-projeto/SKILL.md +63 -63
- package/src/skills-lib/wizz-inicio-de-projeto/references/implementacao-api-forms.md +27 -27
- package/src/skills-lib/wizz-inicio-de-projeto/references/padroes-arquiteturais-e-pastas.md +31 -31
- package/src/skills-lib/wizz-inicio-de-projeto/references/seguranca-e-regras-codigo.md +21 -21
- package/src/skills-lib/wizz-launch-readiness/SKILL.md +61 -61
- package/src/skills-lib/wizz-launch-readiness/references/01-tecnico-build.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/02-seguranca.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/03-seo-descoberta.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/04-analytics-medicao.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/05-conteudo-prova-social.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/06-legal-lgpd.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/07-infra-deploy-rollback.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/08-fusao-priorizacao.md +19 -19
- package/src/skills-lib/wizz-launch-readiness/references/09-persistencia-project-context.md +26 -26
- package/src/skills-lib/wizz-motion-3d-director/SKILL.md +70 -70
- package/src/skills-lib/wizz-motion-3d-director/references/image-to-video-workflow.md +34 -35
- package/src/skills-lib/wizz-motion-3d-director/references/motion-paths.md +70 -70
- package/src/skills-lib/wizz-motion-3d-director/references/performance-and-handoff.md +17 -17
- package/src/skills-lib/wizz-offer-forge/README.md +9 -9
- package/src/skills-lib/wizz-offer-forge/SKILL.md +64 -64
- package/src/skills-lib/wizz-offer-forge/references/empilhamento-valor.md +17 -17
- package/src/skills-lib/wizz-offer-forge/references/garantia-reversa.md +16 -16
- package/src/skills-lib/wizz-offer-forge/references/mecanismo-unico.md +19 -19
- package/src/skills-lib/wizz-offer-forge/references/ponte-trafego.md +17 -17
- package/src/skills-lib/wizz-premium-landing-ui-researcher/SKILL.md +36 -36
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/audit-protocol.md +81 -82
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/component-sources.md +105 -105
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/core-goal.md +39 -39
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/dashboard-and-portfolio-modes.md +49 -50
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/handoffs.md +33 -34
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/landing-page-strategy.md +141 -142
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/mandatory-process.md +24 -24
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/output-format-and-quality.md +73 -73
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/prompt-templates.md +4 -4
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/site-levels.md +282 -283
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-first-protocol.md +39 -39
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-links.md +8 -8
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/stack-and-visual-direction.md +63 -64
- package/src/skills-lib/wizz-router/SKILL.md +38 -38
- package/src/skills-lib/wizz-router/references/auditoria-360.md +12 -12
- package/src/skills-lib/wizz-router/references/routing-table-flat.md +80 -80
- package/src/skills-lib/wizz-tracking-audit/SKILL.md +48 -48
- package/src/skills-lib/wizz-tracking-audit/references/modo-diagnostico.md +43 -43
- package/src/skills-lib/wizz-tracking-audit/references/modo-implantacao.md +59 -59
- package/src/skills-lib/wizz-tracking-audit/references/utm-e-atribuicao.md +35 -35
- package/src/skills-lib/wizz-web-security/SKILL.md +35 -35
- package/src/skills-lib/wizz-web-security/references/checklist-deploy.md +50 -50
- package/src/skills-lib/wizz-web-security/references/headers-rate-limit-cors.md +33 -33
- package/src/skills-lib/wizz-web-security/references/owasp-top5-detalhado.md +36 -36
- package/tools/hooks/session-rules.js +14 -11
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# Wizz Handoff Protocol (single source)
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and swarm-orchestrator. Goal: cut the double cerebro lookup (cerebro
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- area skill: canonical name of the persona to invoke via `Skill` (e.g. `wizz-growth`). Not a `subagent_type`: to isolate the task, pick an available native executor (`wizz-exec-*`) and instruct it to load that skill before working. The absence of an executor doesn't block invoking the skill in the current session.
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- origin: who is delegating (e.g. wizz-router, wizz-maestro). Anti-loop
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- cerebro already consulted: a summary of up to 3 lines of what `/cerebro ver` already
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- relevant section of the skill: state the subject and the references needed.
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The receiver first loads the full SKILL.md by invoking the skill;
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then reads only the references the task requires. Skills loaded
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by the lead are not automatically inherited by a subagent.
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- model_hint (optional): a rung on the ladder, not a raw model. Values:
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`haiku | sonnet | opus | review`. The receiver dispatches `wizz-exec-<hint>`
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(native in Claude Code, Codex, OpenCode and Gemini CLI). Escalation: at
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most 1 rung up if the executor returns ambiguity or tests
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fail twice. `opus` is only a real rung when the delegating session runs
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above Opus (Fable); in an Opus session the receiver jumps straight to `review`
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(full detail in `_shared/model-ladder.md`, in the wizz module).
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Optional field: the handoff works fine without it.
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- max_calls (optional): a cap on tool calls the executor can spend
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on this brief, as an integer. The receiver dispatches
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`wizz-exec-<hint>` with that cap declared in the brief. On hitting the cap,
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the executor STOPS, delivers the partial work with explicit pending items, and does not
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escalate on its own: the delegator decides the next step (reissue with a
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higher cap, escalate one rung, or absorb the rest). An instructional rule, just
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like the anti-loop one: nothing programmatic counts the calls. Without `max_calls` the
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handoff works fine.
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- needs planning (optional): a yes/no verdict on the planning factor
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of the complexity signal, assessed by the delegator. Keeps the receiver
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from re-deriving the signal to apply the Planning Gate
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(planning-gate.md, wizz module `_shared`).
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- gate (optional): state of the Planning Gate in the chain. `resolved`
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(artifact created) or `skipped` (user chose to execute directly). If
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present, the receiver NEVER asks about the gate again -- the question is asked once
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per chain.
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##
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## Example brief
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origin: wizz-router
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cerebro already consulted: project uses Next.js + Supabase; copper palette
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approved; checkout still needs finishing.
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decisions already made in the chain: scope is mobile-first only.
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relevant section of the skill: page-cro/references/checkout-flow.md
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model_hint: sonnet
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max_calls: 40
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##
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## Anti-loop rule
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Today loop prevention is instructional only (nothing programmatic blocks it). Whoever
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delegates always declares `origin`; whoever receives never calls back
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whoever is already in the chain. If more triage is needed, resolve it yourself or step down
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to the area agent, never hand it back to whoever called you.
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##
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## Who uses this protocol
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- wizz-router:
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- wizz-maestro:
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- wizz-party-mode (mode-subagent, mode-agent-team):
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- swarm-orchestrator:
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teammate (
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- wizz-router: declares it when delegating to the area agent or to the maestro.
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- wizz-maestro: declares it when delegating to the area agents.
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- wizz-party-mode (mode-subagent, mode-agent-team): includes the cerebro
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summary and the chain's decisions in each persona's/subagent's brief.
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- swarm-orchestrator: includes the same summary in the spawn prompt of each
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teammate (they don't inherit the lead's conversation).
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## Eval coverage
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evals/routing/dataset.json:
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The router-maestro-router loop scenario has no automated case yet in
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evals/routing/dataset.json: the runner (run-routing-eval.mjs) tests
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classification of 1 user prompt (isTrivial + LLM routing), it doesn't
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simulate a handoff chain or read an origin field. A case with that
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field wouldn't be exercised by any of the runner's code today. Real
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coverage of the anti-loop rule stays instructional (section above) until the runner
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gains support for a multi-hop scenario.
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@@ -7,7 +7,7 @@ description: 'Perform a Cynical Review and produce a findings report. Use when t
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> **Cross-reference:** this is the "Blind Hunter" review lens (diff only, no project context, no triage). It is not meant to be invoked standalone by a user. For an ad hoc adversarial pass outside a bmm workflow, use the `wizz-adversarial-reviewer` skill directly; for the full triaged multi-layer review of a real diff, run `wizz-code-review`.
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>
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> **
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> **Single source of the prompt (2026-09-11, item 22 of the audit):** the Blind Hunter's operational text lives in `src/bmm-skills/4-implementation/wizz-code-review/review-prompts/blind-hunter.md` (an identical copy in `wizz-quick-dev/review-prompts/`, parity locked by `test/test-blind-hunter-parity.js`). This SKILL.md holds the persona and cynical mindset the reviewer takes on; the workflows don't invoke this skill, they read the review-prompts directly.
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**Goal:** Cynically review content and produce findings.
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@@ -1,77 +1,77 @@
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1
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# Copy
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# Copy for the funnel pages
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2
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##
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## The 10 blocks, in this order
|
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1.
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2. Eyebrow /
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1. Step indicator
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+
2. Eyebrow / context
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7
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3. Headline
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4.
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5.
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6.
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7.
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4. Body
|
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5. Price anchor
|
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+
6. Price card
|
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7. Three outcome bullets
|
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12
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8. CTA
|
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-
9.
|
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-
10.
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+
9. Decline
|
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+
10. Trust bar
|
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15
15
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16
|
-
|
|
16
|
+
The order doesn't move. It's what lets the person understand where they are in the flow before deciding.
|
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17
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|
18
|
-
##
|
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18
|
+
## Rules per block
|
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19
19
|
|
|
20
|
-
**Headline.**
|
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|
+
**Headline.** Short. Preferably with **one** visually highlighted word. Concrete promise. A headline is not a paragraph.
|
|
21
21
|
|
|
22
|
-
**
|
|
22
|
+
**Body.** Three to five short paragraphs, written to be read on a phone on the move. No giant blocks of text.
|
|
23
23
|
|
|
24
|
-
**
|
|
24
|
+
**Anchor.** `De R$X por R$Y` (From R$X for R$Y), with the original value struck through once it becomes HTML. **Never make up the original price.** With no legitimate anchor, ask, or state explicitly that it still needs to be defined.
|
|
25
25
|
|
|
26
|
-
**Bullets.**
|
|
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|
+
**Bullets.** Outcome, never inventory.
|
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27
|
|
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28
|
-
|
|
|
28
|
+
| Wrong | Right |
|
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29
29
|
|---|---|
|
|
30
30
|
| 12 módulos | Você monta a primeira campanha sem travar na tela em branco |
|
|
31
31
|
| 8 aulas | Você sabe exatamente o que fazer depois da compra |
|
|
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32
|
| PDF de 40 páginas | Você para de perder tempo procurando o próximo passo |
|
|
33
33
|
|
|
34
|
-
|
|
34
|
+
Never promise a result the product doesn't deliver.
|
|
35
35
|
|
|
36
|
-
**CTA.**
|
|
36
|
+
**CTA.** One per page. Action plus benefit: `SIM, QUERO [BENEFÍCIO]`, `QUERO ACESSAR AGORA`, `SIM, QUERO ADICIONAR ISSO`. One pain, one CTA: a page that tries to sell two things at once sells nothing (§7.7 of `07-funil-upsell.md`).
|
|
37
37
|
|
|
38
|
-
**
|
|
38
|
+
**Decline.** The link always exists, discreet and not hidden: "Não, obrigado. Quero seguir sem essa oferta." No aggressive manipulation like "não, prefiro continuar perdendo dinheiro."
|
|
39
39
|
|
|
40
|
-
##
|
|
40
|
+
## Tone per step
|
|
41
41
|
|
|
42
|
-
|
|
|
42
|
+
| Step | Tone |
|
|
43
43
|
|---|---|
|
|
44
|
-
| Front |
|
|
45
|
-
| Upsell |
|
|
46
|
-
| Downsell |
|
|
47
|
-
|
|
|
44
|
+
| Front | aspirational and direct |
|
|
45
|
+
| Upsell | celebratory: acknowledges the purchase that just happened and presents the next opportunity |
|
|
46
|
+
| Downsell | empathetic: declining wasn't a mistake |
|
|
47
|
+
| Final offer | universal and simple: its usefulness is clear in five seconds |
|
|
48
48
|
|
|
49
|
-
>
|
|
49
|
+
> Whoever reaches the upsell just bought: they're at level 5 (fully aware) of the ladder in `18-copy-desejo-oferta.md` (§18.3). Speak directly (offer, bonus, guarantee, urgency), without rebuilding the problem from scratch. Opening templates by tone: §7.6 of `07-funil-upsell.md`.
|
|
50
50
|
|
|
51
|
-
##
|
|
51
|
+
## Humanization
|
|
52
52
|
|
|
53
|
-
|
|
53
|
+
Cut before delivering:
|
|
54
54
|
|
|
55
55
|
`crucial` · `jornada` · `mindset` · `transformador` · `revolucionário` · `empoderamento` · `protagonismo` · `alavancar` · `ecossistema` · `potencializar` · `holístico` · `agregar valor` · `sinergia`
|
|
56
56
|
|
|
57
|
-
|
|
57
|
+
And the autopilot openers: "Nos dias de hoje...", "No cenário atual...", "Em um mundo onde...", "A verdade é que...", "No fundo...", "A questão é...", "Não só..., mas também...", "Transforme sua vida agora", "A oportunidade de ouro", "O futuro é seu".
|
|
58
58
|
|
|
59
|
-
|
|
59
|
+
Instead: spoken language. "do jeito certo", "na prática", "pra valer", "na real". Slang only when it fits the audience.
|
|
60
60
|
|
|
61
|
-
**
|
|
61
|
+
**A scene instead of abstract emotion.** Instead of "você se sente inseguro", something the person actually lives: "você abre o computador às 9h e às 11h ainda está tentando descobrir por onde começar".
|
|
62
62
|
|
|
63
|
-
**
|
|
63
|
+
**Repetition is allowed.** Don't swap `produto` for `material`, `programa`, `formação`, `solução` in every sentence just for variety. If the product is called X, it's called X.
|
|
64
64
|
|
|
65
|
-
**
|
|
65
|
+
**Rhythm.** Short sentences, mixed with a few slightly longer ones. Few subordinate clauses. Read it out loud mentally: if it sounds like a corporate presentation, rewrite it.
|
|
66
66
|
|
|
67
|
-
**
|
|
67
|
+
**No long em-dashes.** Comma, period, colon or parentheses.
|
|
68
68
|
|
|
69
|
-
|
|
69
|
+
Before delivering, run the 10-filter checklist from `07a-copy-humanizacao.md` (sibling shard of `07-funil-upsell.md`, in `wizz-lowticket-metodologia`): fail 3 or more, redo it. The banned-word list above is the baseline; the expanded list and the replacement table are in the shard.
|
|
70
70
|
|
|
71
|
-
##
|
|
71
|
+
## Objections
|
|
72
72
|
|
|
73
|
-
|
|
73
|
+
Anticipate the real ones: "está caro", "não tenho tempo", "será que funciona pro meu caso" (it's expensive, I don't have time, will it work for my case). Answer concretely, without inventing proof, testimonials or numbers.
|
|
74
74
|
|
|
75
75
|
## HTML
|
|
76
76
|
|
|
77
|
-
|
|
77
|
+
Only generate it when asked. When generating: simple HTML/CSS, mobile first, load time under 2s, `noindex` on funnel pages (avoids cannibalizing search and competitor mapping), CTA and price prominent, discreet decline link, the 10 blocks preserved. No weird scripts and no invented integrations. If the requested integration isn't known, ask for the documentation instead of improvising. (§7.8 of `07-funil-upsell.md`.)
|
|
@@ -1,6 +1,6 @@
|
|
|
1
|
-
#
|
|
1
|
+
# Funnel map · output template
|
|
2
2
|
|
|
3
|
-
|
|
3
|
+
Deliver the full map before writing any copy. It's the contract: if a product changes later, all the copy changes with it.
|
|
4
4
|
|
|
5
5
|
```
|
|
6
6
|
FRONT-END
|
|
@@ -38,36 +38,36 @@ Por que praticamente todo comprador pode querer:
|
|
|
38
38
|
3 resultados:
|
|
39
39
|
```
|
|
40
40
|
|
|
41
|
-
##
|
|
41
|
+
## The pain ladder
|
|
42
42
|
|
|
43
|
-
|
|
43
|
+
What changes from one step to the next isn't the price, it's the pain:
|
|
44
44
|
|
|
45
|
-
|
|
|
45
|
+
| Step | Type of pain |
|
|
46
46
|
|---|---|
|
|
47
|
-
| Front |
|
|
48
|
-
| U1 |
|
|
49
|
-
| U2 |
|
|
50
|
-
| Downsell |
|
|
51
|
-
|
|
|
47
|
+
| Front | the main pain |
|
|
48
|
+
| U1 | the complementary pain, which only shows up after solving the main one |
|
|
49
|
+
| U2 | the advanced pain of someone already applying it |
|
|
50
|
+
| Downsell | the immediate, simple pain, solved quickly |
|
|
51
|
+
| Final offer | the niche's universal pain |
|
|
52
52
|
|
|
53
|
-
##
|
|
53
|
+
## The flow
|
|
54
54
|
|
|
55
55
|
```
|
|
56
56
|
Front → Checkout → U1
|
|
57
|
-
├─
|
|
58
|
-
└─
|
|
57
|
+
├─ accepted → U2
|
|
58
|
+
└─ declined → Downsell
|
|
59
59
|
↓
|
|
60
|
-
|
|
60
|
+
Final Offer → Thank you
|
|
61
61
|
```
|
|
62
62
|
|
|
63
|
-
|
|
63
|
+
Maximum three paid steps after checkout. Every buyer reaches the final offer. U2 and the downsell never appear to the same person.
|
|
64
64
|
|
|
65
|
-
##
|
|
65
|
+
## Check before closing the map
|
|
66
66
|
|
|
67
|
-
- [ ]
|
|
68
|
-
- [ ]
|
|
69
|
-
- [ ]
|
|
70
|
-
- [ ]
|
|
71
|
-
- [ ]
|
|
72
|
-
- [ ]
|
|
73
|
-
- [ ]
|
|
67
|
+
- [ ] Does each step solve the next real problem, not a problem invented to justify the sale?
|
|
68
|
+
- [ ] Is the downsell a different product, not a discount?
|
|
69
|
+
- [ ] Was the downsell price calculated on the declined product, not on the front?
|
|
70
|
+
- [ ] Did the front price stay intact?
|
|
71
|
+
- [ ] Are the three outcomes for each step actual outcomes, not content?
|
|
72
|
+
- [ ] Does the platform support a one-click OTO? If not, was that stated before promising it?
|
|
73
|
+
- [ ] Does this map take 5 minutes to fill in? If not, the products still aren't clear enough to build (§7.9 of `07-funil-upsell.md`).
|