oh-my-design-cli 0.1.0

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  1. package/LICENSE +21 -0
  2. package/README.ja.md +145 -0
  3. package/README.ko.md +245 -0
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+ ---
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+ omd: 0.1
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+ brand: Claude (Anthropic)
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+ ---
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+
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+ # Design System Inspiration of Claude (Anthropic)
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+
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+ ## 1. Visual Theme & Atmosphere
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+
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+ Claude's interface is a literary salon reimagined as a product page — warm, unhurried, and quietly intellectual. The entire experience is built on a parchment-toned canvas (`#f5f4ed`) that deliberately evokes the feeling of high-quality paper rather than a digital surface. Where most AI product pages lean into cold, futuristic aesthetics, Claude's design radiates human warmth, as if the AI itself has good taste in interior design.
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+
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+ The signature move is the custom Anthropic Serif typeface — a medium-weight serif with generous proportions that gives every headline the gravitas of a book title. Combined with organic, hand-drawn-feeling illustrations in terracotta (`#c96442`), black, and muted green, the visual language says "thoughtful companion" rather than "powerful tool." The serif headlines breathe at tight-but-comfortable line-heights (1.10–1.30), creating a cadence that feels more like reading an essay than scanning a product page.
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+
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+ What makes Claude's design truly distinctive is its warm neutral palette. Every gray has a yellow-brown undertone (`#5e5d59`, `#87867f`, `#4d4c48`) — there are no cool blue-grays anywhere. Borders are cream-tinted (`#f0eee6`, `#e8e6dc`), shadows use warm transparent blacks, and even the darkest surfaces (`#141413`, `#30302e`) carry a barely perceptible olive warmth. This chromatic consistency creates a space that feels lived-in and trustworthy.
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+
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+ **Key Characteristics:**
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+ - Warm parchment canvas (`#f5f4ed`) evoking premium paper, not screens
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+ - Custom Anthropic type family: Serif for headlines, Sans for UI, Mono for code
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+ - Terracotta brand accent (`#c96442`) — warm, earthy, deliberately un-tech
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+ - Exclusively warm-toned neutrals — every gray has a yellow-brown undertone
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+ - Organic, editorial illustrations replacing typical tech iconography
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+ - Ring-based shadow system (`0px 0px 0px 1px`) creating border-like depth without visible borders
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+ - Magazine-like pacing with generous section spacing and serif-driven hierarchy
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+
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+ ## 2. Color Palette & Roles
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+
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+ ### Primary
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+ - **Anthropic Near Black** (`#141413`): The primary text color and dark-theme surface — not pure black but a warm, almost olive-tinted dark that's gentler on the eyes. The warmest "black" in any major tech brand.
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+ - **Terracotta Brand** (`#c96442`): The core brand color — a burnt orange-brown used for primary CTA buttons, brand moments, and the signature accent. Deliberately earthy and un-tech.
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+ - **Coral Accent** (`#d97757`): A lighter, warmer variant of the brand color used for text accents, links on dark surfaces, and secondary emphasis.
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+
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+ ### Secondary & Accent
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+ - **Error Crimson** (`#b53333`): A deep, warm red for error states — serious without being alarming.
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+ - **Focus Blue** (`#3898ec`): Standard blue for input focus rings — the only cool color in the entire system, used purely for accessibility.
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+
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+ ### Surface & Background
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+ - **Parchment** (`#f5f4ed`): The primary page background — a warm cream with a yellow-green tint that feels like aged paper. The emotional foundation of the entire design.
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+ - **Ivory** (`#faf9f5`): The lightest surface — used for cards and elevated containers on the Parchment background. Barely distinguishable but creates subtle layering.
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+ - **Pure White** (`#ffffff`): Reserved for specific button surfaces and maximum-contrast elements.
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+ - **Warm Sand** (`#e8e6dc`): Button backgrounds and prominent interactive surfaces — a noticeably warm light gray.
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+ - **Dark Surface** (`#30302e`): Dark-theme containers, nav borders, and elevated dark elements — warm charcoal.
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+ - **Deep Dark** (`#141413`): Dark-theme page background and primary dark surface.
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+
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+ ### Neutrals & Text
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+ - **Charcoal Warm** (`#4d4c48`): Button text on light warm surfaces — the go-to dark-on-light text.
46
+ - **Olive Gray** (`#5e5d59`): Secondary body text — a distinctly warm medium-dark gray.
47
+ - **Stone Gray** (`#87867f`): Tertiary text, footnotes, and de-emphasized metadata.
48
+ - **Dark Warm** (`#3d3d3a`): Dark text links and emphasized secondary text.
49
+ - **Warm Silver** (`#b0aea5`): Text on dark surfaces — a warm, parchment-tinted light gray.
50
+
51
+ ### Semantic & Accent
52
+ - **Border Cream** (`#f0eee6`): Standard light-theme border — barely visible warm cream, creating the gentlest possible containment.
53
+ - **Border Warm** (`#e8e6dc`): Prominent borders, section dividers, and emphasized containment on light surfaces.
54
+ - **Border Dark** (`#30302e`): Standard border on dark surfaces — maintains the warm tone.
55
+ - **Ring Warm** (`#d1cfc5`): Shadow ring color for button hover/focus states.
56
+ - **Ring Subtle** (`#dedc01`): Secondary ring variant for lighter interactive surfaces.
57
+ - **Ring Deep** (`#c2c0b6`): Deeper ring for active/pressed states.
58
+
59
+ ### Gradient System
60
+ - Claude's design is **gradient-free** in the traditional sense. Depth and visual richness come from the interplay of warm surface tones, organic illustrations, and light/dark section alternation. The warm palette itself creates a "gradient" effect as the eye moves through cream → sand → stone → charcoal → black sections.
61
+
62
+ ## 3. Typography Rules
63
+
64
+ ### Font Family
65
+ - **Headline**: `Anthropic Serif`, with fallback: `Georgia`
66
+ - **Body / UI**: `Anthropic Sans`, with fallback: `Arial`
67
+ - **Code**: `Anthropic Mono`, with fallback: `Arial`
68
+
69
+ *Note: These are custom typefaces. For external implementations, Georgia serves as the serif substitute and system-ui/Inter as the sans substitute.*
70
+
71
+ ### Hierarchy
72
+
73
+ | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
74
+ |------|------|------|--------|-------------|----------------|-------|
75
+ | Display / Hero | Anthropic Serif | 64px (4rem) | 500 | 1.10 (tight) | normal | Maximum impact, book-title presence |
76
+ | Section Heading | Anthropic Serif | 52px (3.25rem) | 500 | 1.20 (tight) | normal | Feature section anchors |
77
+ | Sub-heading Large | Anthropic Serif | 36–36.8px (~2.3rem) | 500 | 1.30 | normal | Secondary section markers |
78
+ | Sub-heading | Anthropic Serif | 32px (2rem) | 500 | 1.10 (tight) | normal | Card titles, feature names |
79
+ | Sub-heading Small | Anthropic Serif | 25–25.6px (~1.6rem) | 500 | 1.20 | normal | Smaller section titles |
80
+ | Feature Title | Anthropic Serif | 20.8px (1.3rem) | 500 | 1.20 | normal | Small feature headings |
81
+ | Body Serif | Anthropic Serif | 17px (1.06rem) | 400 | 1.60 (relaxed) | normal | Serif body text (editorial passages) |
82
+ | Body Large | Anthropic Sans | 20px (1.25rem) | 400 | 1.60 (relaxed) | normal | Intro paragraphs |
83
+ | Body / Nav | Anthropic Sans | 17px (1.06rem) | 400–500 | 1.00–1.60 | normal | Navigation links, UI text |
84
+ | Body Standard | Anthropic Sans | 16px (1rem) | 400–500 | 1.25–1.60 | normal | Standard body, button text |
85
+ | Body Small | Anthropic Sans | 15px (0.94rem) | 400–500 | 1.00–1.60 | normal | Compact body text |
86
+ | Caption | Anthropic Sans | 14px (0.88rem) | 400 | 1.43 | normal | Metadata, descriptions |
87
+ | Label | Anthropic Sans | 12px (0.75rem) | 400–500 | 1.25–1.60 | 0.12px | Badges, small labels |
88
+ | Overline | Anthropic Sans | 10px (0.63rem) | 400 | 1.60 | 0.5px | Uppercase overline labels |
89
+ | Micro | Anthropic Sans | 9.6px (0.6rem) | 400 | 1.60 | 0.096px | Smallest text |
90
+ | Code | Anthropic Mono | 15px (0.94rem) | 400 | 1.60 | -0.32px | Inline code, terminal |
91
+
92
+ ### Principles
93
+ - **Serif for authority, sans for utility**: Anthropic Serif carries all headline content with medium weight (500), giving every heading the gravitas of a published title. Anthropic Sans handles all functional UI text — buttons, labels, navigation — with quiet efficiency.
94
+ - **Single weight for serifs**: All Anthropic Serif headings use weight 500 — no bold, no light. This creates a consistent "voice" across all headline sizes, as if the same author wrote every heading.
95
+ - **Relaxed body line-height**: Most body text uses 1.60 line-height — significantly more generous than typical tech sites (1.4–1.5). This creates a reading experience closer to a book than a dashboard.
96
+ - **Tight-but-not-compressed headings**: Line-heights of 1.10–1.30 for headings are tight but never claustrophobic. The serif letterforms need breathing room that sans-serif fonts don't.
97
+ - **Micro letter-spacing on labels**: Small sans text (12px and below) uses deliberate letter-spacing (0.12px–0.5px) to maintain readability at tiny sizes.
98
+
99
+ ## 4. Component Stylings
100
+
101
+ ### Buttons
102
+
103
+ **Warm Sand (Secondary)**
104
+ - Background: Warm Sand (`#e8e6dc`)
105
+ - Text: Charcoal Warm (`#4d4c48`)
106
+ - Padding: 0px 12px 0px 8px (asymmetric — icon-first layout)
107
+ - Radius: comfortably rounded (8px)
108
+ - Shadow: ring-based (`#e8e6dc 0px 0px 0px 0px, #d1cfc5 0px 0px 0px 1px`)
109
+ - The workhorse button — warm, unassuming, clearly interactive
110
+
111
+ **White Surface**
112
+ - Background: Pure White (`#ffffff`)
113
+ - Text: Anthropic Near Black (`#141413`)
114
+ - Padding: 8px 16px 8px 12px
115
+ - Radius: generously rounded (12px)
116
+ - Hover: shifts to secondary background color
117
+ - Clean, elevated button for light surfaces
118
+
119
+ **Dark Charcoal**
120
+ - Background: Dark Surface (`#30302e`)
121
+ - Text: Ivory (`#faf9f5`)
122
+ - Padding: 0px 12px 0px 8px
123
+ - Radius: comfortably rounded (8px)
124
+ - Shadow: ring-based (`#30302e 0px 0px 0px 0px, ring 0px 0px 0px 1px`)
125
+ - The inverted variant for dark-on-light emphasis
126
+
127
+ **Brand Terracotta**
128
+ - Background: Terracotta Brand (`#c96442`)
129
+ - Text: Ivory (`#faf9f5`)
130
+ - Radius: 8–12px
131
+ - Shadow: ring-based (`#c96442 0px 0px 0px 0px, #c96442 0px 0px 0px 1px`)
132
+ - The primary CTA — the only button with chromatic color
133
+
134
+ **Dark Primary**
135
+ - Background: Anthropic Near Black (`#141413`)
136
+ - Text: Warm Silver (`#b0aea5`)
137
+ - Padding: 9.6px 16.8px
138
+ - Radius: generously rounded (12px)
139
+ - Border: thin solid Dark Surface (`1px solid #30302e`)
140
+ - Used on dark theme surfaces
141
+
142
+ ### Cards & Containers
143
+ - Background: Ivory (`#faf9f5`) or Pure White (`#ffffff`) on light surfaces; Dark Surface (`#30302e`) on dark
144
+ - Border: thin solid Border Cream (`1px solid #f0eee6`) on light; `1px solid #30302e` on dark
145
+ - Radius: comfortably rounded (8px) for standard cards; generously rounded (16px) for featured; very rounded (32px) for hero containers and embedded media
146
+ - Shadow: whisper-soft (`rgba(0,0,0,0.05) 0px 4px 24px`) for elevated content
147
+ - Ring shadow: `0px 0px 0px 1px` patterns for interactive card states
148
+ - Section borders: `1px 0px 0px` (top-only) for list item separators
149
+
150
+ ### Inputs & Forms
151
+ - Text: Anthropic Near Black (`#141413`)
152
+ - Padding: 1.6px 12px (very compact vertical)
153
+ - Border: standard warm borders
154
+ - Focus: ring with Focus Blue (`#3898ec`) border-color — the only cool color moment
155
+ - Radius: generously rounded (12px)
156
+
157
+ ### Navigation
158
+ - Sticky top nav with warm background
159
+ - Logo: Claude wordmark in Anthropic Near Black
160
+ - Links: mix of Near Black (`#141413`), Olive Gray (`#5e5d59`), and Dark Warm (`#3d3d3a`)
161
+ - Nav border: `1px solid #30302e` (dark) or `1px solid #f0eee6` (light)
162
+ - CTA: Terracotta Brand button or White Surface button
163
+ - Hover: text shifts to foreground-primary, no decoration
164
+
165
+ ### Image Treatment
166
+ - Product screenshots showing the Claude chat interface
167
+ - Generous border-radius on media (16–32px)
168
+ - Embedded video players with rounded corners
169
+ - Dark UI screenshots provide contrast against warm light canvas
170
+ - Organic, hand-drawn illustrations for conceptual sections
171
+
172
+ ### Distinctive Components
173
+
174
+ **Model Comparison Cards**
175
+ - Opus 4.5, Sonnet 4.5, Haiku 4.5 presented in a clean card grid
176
+ - Each model gets a bordered card with name, description, and capability badges
177
+ - Border Warm (`#e8e6dc`) separation between items
178
+
179
+ **Organic Illustrations**
180
+ - Hand-drawn-feeling vector illustrations in terracotta, black, and muted green
181
+ - Abstract, conceptual rather than literal product diagrams
182
+ - The primary visual personality — no other AI company uses this style
183
+
184
+ **Dark/Light Section Alternation**
185
+ - The page alternates between Parchment light and Near Black dark sections
186
+ - Creates a reading rhythm like chapters in a book
187
+ - Each section feels like a distinct environment
188
+
189
+ ## 5. Layout Principles
190
+
191
+ ### Spacing System
192
+ - Base unit: 8px
193
+ - Scale: 3px, 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 30px
194
+ - Button padding: asymmetric (0px 12px 0px 8px) or balanced (8px 16px)
195
+ - Card internal padding: approximately 24–32px
196
+ - Section vertical spacing: generous (estimated 80–120px between major sections)
197
+
198
+ ### Grid & Container
199
+ - Max container width: approximately 1200px, centered
200
+ - Hero: centered with editorial layout
201
+ - Feature sections: single-column or 2–3 column card grids
202
+ - Model comparison: clean 3-column grid
203
+ - Full-width dark sections breaking the container for emphasis
204
+
205
+ ### Whitespace Philosophy
206
+ - **Editorial pacing**: Each section breathes like a magazine spread — generous top/bottom margins create natural reading pauses.
207
+ - **Serif-driven rhythm**: The serif headings establish a literary cadence that demands more whitespace than sans-serif designs.
208
+ - **Content island approach**: Sections alternate between light and dark environments, creating distinct "rooms" for each message.
209
+
210
+ ### Border Radius Scale
211
+ - Sharp (4px): Minimal inline elements
212
+ - Subtly rounded (6–7.5px): Small buttons, secondary interactive elements
213
+ - Comfortably rounded (8–8.5px): Standard buttons, cards, containers
214
+ - Generously rounded (12px): Primary buttons, input fields, nav elements
215
+ - Very rounded (16px): Featured containers, video players, tab lists
216
+ - Highly rounded (24px): Tag-like elements, highlighted containers
217
+ - Maximum rounded (32px): Hero containers, embedded media, large cards
218
+
219
+ ## 6. Depth & Elevation
220
+
221
+ | Level | Treatment | Use |
222
+ |-------|-----------|-----|
223
+ | Flat (Level 0) | No shadow, no border | Parchment background, inline text |
224
+ | Contained (Level 1) | `1px solid #f0eee6` (light) or `1px solid #30302e` (dark) | Standard cards, sections |
225
+ | Ring (Level 2) | `0px 0px 0px 1px` ring shadows using warm grays | Interactive cards, buttons, hover states |
226
+ | Whisper (Level 3) | `rgba(0,0,0,0.05) 0px 4px 24px` | Elevated feature cards, product screenshots |
227
+ | Inset (Level 4) | `inset 0px 0px 0px 1px` at 15% opacity | Active/pressed button states |
228
+
229
+ **Shadow Philosophy**: Claude communicates depth through **warm-toned ring shadows** rather than traditional drop shadows. The signature `0px 0px 0px 1px` pattern creates a border-like halo that's softer than an actual border — it's a shadow pretending to be a border, or a border that's technically a shadow. When drop shadows do appear, they're extremely soft (0.05 opacity, 24px blur) — barely visible lifts that suggest floating rather than casting.
230
+
231
+ ### Decorative Depth
232
+ - **Light/Dark alternation**: The most dramatic depth effect comes from alternating between Parchment (`#f5f4ed`) and Near Black (`#141413`) sections — entire sections shift elevation by changing the ambient light level.
233
+ - **Warm ring halos**: Button and card interactions use ring shadows that match the warm palette — never cool-toned or generic gray.
234
+
235
+ ## 7. Do's and Don'ts
236
+
237
+ ### Do
238
+ - Use Parchment (`#f5f4ed`) as the primary light background — the warm cream tone IS the Claude personality
239
+ - Use Anthropic Serif at weight 500 for all headlines — the single-weight consistency is intentional
240
+ - Use Terracotta Brand (`#c96442`) only for primary CTAs and the highest-signal brand moments
241
+ - Keep all neutrals warm-toned — every gray should have a yellow-brown undertone
242
+ - Use ring shadows (`0px 0px 0px 1px`) for interactive element states instead of drop shadows
243
+ - Maintain the editorial serif/sans hierarchy — serif for content headlines, sans for UI
244
+ - Use generous body line-height (1.60) for a literary reading experience
245
+ - Alternate between light and dark sections to create chapter-like page rhythm
246
+ - Apply generous border-radius (12–32px) for a soft, approachable feel
247
+
248
+ ### Don't
249
+ - Don't use cool blue-grays anywhere — the palette is exclusively warm-toned
250
+ - Don't use bold (700+) weight on Anthropic Serif — weight 500 is the ceiling for serifs
251
+ - Don't introduce saturated colors beyond Terracotta — the palette is deliberately muted
252
+ - Don't use sharp corners (< 6px radius) on buttons or cards — softness is core to the identity
253
+ - Don't apply heavy drop shadows — depth comes from ring shadows and background color shifts
254
+ - Don't use pure white (`#ffffff`) as a page background — Parchment (`#f5f4ed`) or Ivory (`#faf9f5`) are always warmer
255
+ - Don't use geometric/tech-style illustrations — Claude's illustrations are organic and hand-drawn-feeling
256
+ - Don't reduce body line-height below 1.40 — the generous spacing supports the editorial personality
257
+ - Don't use monospace fonts for non-code content — Anthropic Mono is strictly for code
258
+ - Don't mix in sans-serif for headlines — the serif/sans split is the typographic identity
259
+
260
+ ## 8. Responsive Behavior
261
+
262
+ ### Breakpoints
263
+ | Name | Width | Key Changes |
264
+ |------|-------|-------------|
265
+ | Small Mobile | <479px | Minimum layout, stacked everything, compact typography |
266
+ | Mobile | 479–640px | Single column, hamburger nav, reduced heading sizes |
267
+ | Large Mobile | 640–767px | Slightly wider content area |
268
+ | Tablet | 768–991px | 2-column grids begin, condensed nav |
269
+ | Desktop | 992px+ | Full multi-column layout, expanded nav, maximum hero typography (64px) |
270
+
271
+ ### Touch Targets
272
+ - Buttons use generous padding (8–16px vertical minimum)
273
+ - Navigation links adequately spaced for thumb navigation
274
+ - Card surfaces serve as large touch targets
275
+ - Minimum recommended: 44x44px
276
+
277
+ ### Collapsing Strategy
278
+ - **Navigation**: Full horizontal nav collapses to hamburger on mobile
279
+ - **Feature sections**: Multi-column → stacked single column
280
+ - **Hero text**: 64px → 36px → ~25px progressive scaling
281
+ - **Model cards**: 3-column → stacked vertical
282
+ - **Section padding**: Reduces proportionally but maintains editorial rhythm
283
+ - **Illustrations**: Scale proportionally, maintain aspect ratios
284
+
285
+ ### Image Behavior
286
+ - Product screenshots scale proportionally within rounded containers
287
+ - Illustrations maintain quality at all sizes
288
+ - Video embeds maintain 16:9 aspect ratio with rounded corners
289
+ - No art direction changes between breakpoints
290
+
291
+ ## 9. Agent Prompt Guide
292
+
293
+ ### Quick Color Reference
294
+ - Brand CTA: "Terracotta Brand (#c96442)"
295
+ - Page Background: "Parchment (#f5f4ed)"
296
+ - Card Surface: "Ivory (#faf9f5)"
297
+ - Primary Text: "Anthropic Near Black (#141413)"
298
+ - Secondary Text: "Olive Gray (#5e5d59)"
299
+ - Tertiary Text: "Stone Gray (#87867f)"
300
+ - Borders (light): "Border Cream (#f0eee6)"
301
+ - Dark Surface: "Dark Surface (#30302e)"
302
+
303
+ ### Example Component Prompts
304
+ - "Create a hero section on Parchment (#f5f4ed) with a headline at 64px Anthropic Serif weight 500, line-height 1.10. Use Anthropic Near Black (#141413) text. Add a subtitle in Olive Gray (#5e5d59) at 20px Anthropic Sans with 1.60 line-height. Place a Terracotta Brand (#c96442) CTA button with Ivory text, 12px radius."
305
+ - "Design a feature card on Ivory (#faf9f5) with a 1px solid Border Cream (#f0eee6) border and comfortably rounded corners (8px). Title in Anthropic Serif at 25px weight 500, description in Olive Gray (#5e5d59) at 16px Anthropic Sans. Add a whisper shadow (rgba(0,0,0,0.05) 0px 4px 24px)."
306
+ - "Build a dark section on Anthropic Near Black (#141413) with Ivory (#faf9f5) headline text in Anthropic Serif at 52px weight 500. Use Warm Silver (#b0aea5) for body text. Borders in Dark Surface (#30302e)."
307
+ - "Create a button in Warm Sand (#e8e6dc) with Charcoal Warm (#4d4c48) text, 8px radius, and a ring shadow (0px 0px 0px 1px #d1cfc5). Padding: 0px 12px 0px 8px."
308
+ - "Design a model comparison grid with three cards on Ivory surfaces. Each card gets a Border Warm (#e8e6dc) top border, model name in Anthropic Serif at 25px, and description in Olive Gray at 15px Anthropic Sans."
309
+
310
+ ### Iteration Guide
311
+ 1. Focus on ONE component at a time
312
+ 2. Reference specific color names — "use Olive Gray (#5e5d59)" not "make it gray"
313
+ 3. Always specify warm-toned variants — no cool grays
314
+ 4. Describe serif vs sans usage explicitly — "Anthropic Serif for the heading, Anthropic Sans for the label"
315
+ 5. For shadows, use "ring shadow (0px 0px 0px 1px)" or "whisper shadow" — never generic "drop shadow"
316
+ 6. Specify the warm background — "on Parchment (#f5f4ed)" or "on Near Black (#141413)"
317
+ 7. Keep illustrations organic and conceptual — describe "hand-drawn-feeling" style
318
+
319
+ ---
320
+
321
+ ## 10. Voice & Tone
322
+
323
+ Anthropic speaks the way a thoughtful colleague does — informed, careful, and allergic to hype. The voice qualifies confident claims, avoids tech-industry superlatives, and treats the reader as capable of reading more than a headline. Serious subjects get serious language; lighter moments are dry, not performative. Emoji and exclamation points are rare — warmth comes from word choice and editorial pacing, not decoration. The overall effect should read like a well-edited magazine article, not a product page.
324
+
325
+ | Context | Tone |
326
+ |---|---|
327
+ | Headlines | Declarative, short. No "revolutionary", "unprecedented", "cutting-edge". |
328
+ | Model descriptions | Capability + honest limit in one breath. "Sonnet is faster than Opus; Opus is better at long, multi-step reasoning." |
329
+ | Error (content / safety refusal) | Specific + blameless + policy-cited. Never "Oops" or apologetic filler. |
330
+ | Error (service / technical) | States the exact failure and the exact recovery action in one sentence. |
331
+ | Documentation | Direct. "This is how it works." No "easy" or "simple" modifiers. |
332
+ | Marketing CTAs | Verb + noun, plain. "Try Claude", not "Unleash your creativity". |
333
+ | Legal / policy surfaces | Formal, precise. Reads like a peer-reviewed paper's methods section. |
334
+ | Social media | Dry wit. Zero emoji in product announcements. |
335
+ | Model card language | States training data shape, eval variance, and known failure modes up front — *before* features. |
336
+
337
+ **Forbidden phrases.** "Revolutionary", "world-class", "cutting-edge", "game-changer", "unleash", "superpower", "don't worry", "easy peasy", "just". Any sentence starting with "Simply...". Exclamation marks on routine CTAs. Emoji in product descriptions, error messages, documentation, or model cards. Performative apologies ("We're so sorry for the inconvenience") — state the problem and the fix, no emotional performance.
338
+
339
+ ## 11. Brand Narrative
340
+
341
+ Anthropic was founded in 2021 by researchers who left OpenAI when the urgency of AI safety outpaced the field's willingness to prioritize it. The founding rejection was twofold: against the tech industry's default optimism that treats powerful systems as obvious goods, and against the cinematic AI aesthetic — Terminator reds, cyberpunk neons, sterile clinical whites — that equates "powerful" with "cold" or "threatening".
342
+
343
+ The warm visual language — parchment (`#f5f4ed`), terracotta (`#c96442`), olive grays, serif headlines — is a deliberate counter to that vocabulary. AI should feel like a trustworthy colleague, not a tool to be afraid of. Constitutional AI, the company's signature technique, treats alignment as engineering rather than philosophy; the brand extends that precision into every design decision.
344
+
345
+ What Anthropic refuses: speculation dressed as fact, fear-based marketing, unqualified confidence, and visual tropes borrowed from science fiction. What it embraces: measured claims, editorial pacing, warmth as a form of honesty, and safety framed as the foundation that makes functionality meaningful — not as a constraint on it.
346
+
347
+ ## 12. Principles
348
+
349
+ 1. **Honesty over charm.** If a claim can't be backed by an evaluation or a specific example, it doesn't ship. Model capabilities are published with variance; limitations appear in the same paragraph as capabilities, not in an FAQ.
350
+ 2. **Warmth is a credibility signal.** Parchment canvas and terracotta brand color exist because financial-industry gray and cyberpunk neon both signal distrust. Warmth reads as "a human considered this for you".
351
+ 3. **Measured language always.** "Sonnet performs well on long-context reasoning" beats "Sonnet crushes long context". Hedging is a feature, not a weakness — it signals knowing where the edge is.
352
+ 4. **Serif carries weight.** Anthropic Serif at weight 500 for every headline says the thought was considered before it was published. Bold weights would signal urgency; that's not the mode.
353
+ 5. **No cool colors in the palette.** Blue-grays, cyberpunk magentas, clinical teals all read as "tech product optimizing for you" rather than "tool helping you think". Warm only.
354
+ 6. **Editorial pacing.** Body line-height 1.60, generous section spacing, single-column reading rhythm. Content that asks to be read, not skimmed.
355
+ 7. **Safety frames functionality, not constrains it.** Safety disclosures appear where decisions are made — model cards, onboarding, policy surfaces. A model card is a design element, not a legal afterthought.
356
+ 8. **The illustration style is the refusal.** Hand-drawn organic illustrations — not geometric tech icons, not 3D rendered abstractions — are the single clearest signal that this company rejects the industry's default aesthetic.
357
+ 9. **Streaming is the UI.** The primary "animation" is the model's output decoding token by token. Never fake it; never over-engineer around it. The latency is the honesty.
358
+
359
+ ## 13. Personas
360
+
361
+ *Personas below are fictional archetypes informed by publicly described Claude user segments, not individual people.*
362
+
363
+ **Dr. Rohit Sharma, 38, Boston.** Computational biologist at a research hospital. Uses Claude for literature review and code review on genomics pipelines. Will immediately distrust any AI product that uses "revolutionary" about itself. Reads model cards before deploying a new model to his team. Appreciates the exact caveat *"Claude may make mistakes — please double-check responses"*: for him, that caveat is why he chose Anthropic.
364
+
365
+ **Elena Ruiz, 29, Berlin.** Staff engineer at a Series-B startup. Uses Claude Code daily as a pair programmer. Prefers it to alternatives because the output feels like a careful colleague's rather than an over-eager junior's. Will use exclamation marks in Slack but finds them wrong in product copy. Notices voice inconsistency across an app within 30 seconds and mentally downgrades the team that shipped it.
366
+
367
+ **Tomás Vidal, 54, São Paulo.** Chief Counsel at a regulated financial services firm. Approves enterprise Claude deployment for his company's legal research team. Reads Anthropic's Responsible Scaling Policy twice before signing a commercial agreement. Does not care about playful product copy; cares deeply that the brand signals competence at regulated tasks. The serif-driven editorial aesthetic reads to him as "this company takes itself seriously".
368
+
369
+ **Min-jun Park, 24, Seoul.** Graduate student in philosophy. Uses Claude for drafting and argument-testing on research papers. Started because a professor recommended it specifically for long-form reasoning. Trusts the brand more than the feature set — when Anthropic says a capability is experimental, she assumes it is experimental and reads the caveats. Will stop using the product if it ever sounds like it's selling her something.
370
+
371
+ ## 14. States
372
+
373
+ | State | Treatment |
374
+ |---|---|
375
+ | **Empty (first use)** | A single serif line of prompt guidance on Parchment, no illustration. "What would you like to ask Claude?" — rendered as a question with ordinary punctuation, not emphasis styling. |
376
+ | **Empty (search, no results)** | One Olive Gray (`#5e5d59`) sans line at 15px: "Nothing matches that." No suggestions unless they are genuinely useful. Never an illustration, never an emoji. |
377
+ | **Loading (message generation)** | Text streams via typewriter. No separate "thinking…" indicator during normal generation; the stream is the indicator. During pre-stream pause (≥500ms), three Olive Gray dots animate at 1.5s cadence. No spinner anywhere. |
378
+ | **Loading (app shell / route transition)** | Parchment background with Border Cream (`#f0eee6`) skeleton blocks at final dimensions. 1.8s shimmer with a warm-tinted highlight. Blue-tinted skeletons are forbidden — they break the palette. |
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+ | **Error (content / safety refusal)** | A single paragraph in Olive Gray explaining the refusal *specifically and without apology*. Cites the relevant policy surface (Usage Policies, Constitution). No 🚫 or ⚠ — the words carry the weight. |
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+ | **Error (service)** | Warm Sand (`#e8e6dc`) banner with Anthropic Near Black (`#141413`) text: the exact failure and the exact recovery action. "Claude is temporarily unavailable. Try again in a minute." Never speculate about the cause if it isn't known. |
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+ | **Error (user input, e.g., over token limit)** | Inline below the input. Specific number (`Your message is 12,000 tokens; Sonnet handles up to 200,000`). Actionable suggestion if obvious. |
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+ | **Streaming cursor** | A block cursor (`▍`) in Terracotta Brand (`#c96442`) blinks at 1.2s. This is the only animated terracotta element anywhere; everywhere else terracotta is static. |
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+ | **Success (message delivered)** | No explicit state. The streamed message is the confirmation. Never a toast. |
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+ | **Success (account / billing action)** | Brief Warm Sand banner with Charcoal Warm text, 4s auto-dismiss. Past tense, exact consequence. "Your plan was changed to Max." |
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+ | **Skeleton** | Border Cream blocks at exact final dimensions. Warm shimmer. Typography skeletons use slightly wider lines for serif headings to match their visual weight. |
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+ | **Disabled** | Opacity reduced on text and surface together; warm tint preserved. Disabled inputs retain Border Cream border — geometry stable if re-enabled. |
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+
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+ ## 15. Motion & Easing
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+
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+ **Durations**:
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+
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+ | Token | Value | Use |
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+ |---|---|---|
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+ | `motion-instant` | 0ms | Focus rings, toggle state commit |
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+ | `motion-fast` | 160ms | Hover states, small fades, button press overlay |
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+ | `motion-standard` | 260ms | Modal, sheet, card expand, section transition |
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+ | `motion-slow` | 420ms | Page-level transitions, first-paint reveals |
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+ | `motion-stream` | variable | Token-rate typewriter (driven by model decoding, not time) |
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+
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+ **Easings**:
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+
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+ | Token | Curve | Use |
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+ |---|---|---|
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+ | `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Sheets rise, modals appear — settled landing, never springy |
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+ | `ease-exit` | `cubic-bezier(0.4, 0.0, 0.9, 1)` | Dismissals, quiet removals |
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+ | `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Two-way transitions, card states |
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+
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+ **Explicitly forbidden.** No `cubic-bezier(0.34, 1.56, 0.64, 1)` or any overshoot/spring curves. Anthropic motion does not bounce. Overshoot is inherently playful and slightly sycophantic; this brand is considered, not eager.
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+
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+ **Signature motions.**
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+
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+ 1. **Typewriter streaming (the product's primary animation).** The model's output appears character by character as tokens decode. This is not a simulated effect — it is the actual decoding timing. Never fake it, and never pre-compute then replay; pre-computed or cached responses should appear instantaneously. Faking the typewriter on cached content creates the same kind of distrust as a progress bar that pauses theatrically at 95%.
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+ 2. **Light / Dark section alternation.** On the marketing site's hero-to-feature transitions, the background crossfades between Parchment and Near Black at `motion-slow`. Headlines do not move during the transition; only the ambient light level changes. This is the one place the site "does something cinematic", and it is deliberately the only one.
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+ 3. **Terracotta cursor.** The blinking cursor during streaming (§14) is the only animated terracotta element. Everywhere else, terracotta is static — CTAs, brand marks, unmoving.
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+ 4. **Reduce motion.** Under `prefers-reduced-motion: reduce`, all `motion-*` tokens collapse to `motion-instant`. Typewriter streaming is replaced by whole-paragraph materialization as tokens complete. The app stays fully functional; no delightful motion at the cost of accessibility.
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+
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+ <!--
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+ OmD v0.1 Sources — Philosophy Layer (sections 10–15)
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+
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+ Direct verification via WebFetch (2026-04-19):
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+ - https://www.anthropic.com/company — confirms Anthropic's self-description as
422
+ "an AI safety and research company" building "reliable, interpretable, and
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+ steerable AI systems". Board includes Dario Amodei and Daniela Amodei.
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+ - https://www.anthropic.com/news/core-views-on-ai-safety (published 2023-03-08) —
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+ confirms founding mission framing ("We founded Anthropic because we believe the
426
+ impact of AI might be comparable to that of the industrial and scientific
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+ revolutions"), the "empirically-driven approach to AI safety", and that
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+ "several members of what was to become the founding Anthropic team" worked
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+ on scaling laws in 2019.
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+
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+ Base DESIGN.md (sections 1–9) is the source for all token-level claims
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+ (Parchment #f5f4ed, Terracotta #c96442, Anthropic Serif/Sans/Mono stacks,
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+ ring-shadow system, warm-only neutral palette).
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+
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+ Anti-slop voice rules and the forbidden-phrase list in §10 are informed by:
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+ - anthropics/skills/frontend-design (public at github.com/anthropics/skills) —
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+ Anthropic's own `frontend-design` skill with named bans on Inter/Roboto/Arial
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+ as default fonts, purple-on-white palettes, SVG line-art illustrations,
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+ unjustified gradients, etc. This skill is the authoritative source for
440
+ Anthropic's documented anti-slop stance.
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+
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+ Not independently verified via WebFetch — widely documented public facts used:
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+ - Anthropic was founded in 2021.
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+ - Several founders previously worked at OpenAI.
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+
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+ Personas (§13) are fictional archetypes informed by publicly described Claude
447
+ user segments (academic researchers, startup engineers, enterprise legal /
448
+ compliance, graduate students). Any resemblance to specific individuals is
449
+ unintended. Names are illustrative; they do not refer to real people.
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+
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+ Interpretive claims (e.g., "the warm visual language is a deliberate counter
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+ to the cyberpunk AI aesthetic") are editorial readings of the design system,
453
+ not documented Anthropic statements.
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+ -->
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+
@@ -0,0 +1,24 @@
1
+ # Claude Inspired Design System
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+
3
+ [DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/claude/DESIGN.md) extracted from the public [Claude](https://claude.ai/) website. This is not the official design system. Colors, fonts, and spacing may not be 100% accurate. But it's a good starting point for building something similar.
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+
5
+ ## Files
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+
7
+ | File | Description |
8
+ |------|-------------|
9
+ | `DESIGN.md` | Complete design system documentation (9 sections) |
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+ | `preview.html` | Interactive design token catalog (light) |
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+ | `preview-dark.html` | Interactive design token catalog (dark) |
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+
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+
14
+ Use [DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/claude/DESIGN.md) to use as a reference for AI agents (Claude, Cursor, Stitch) to generate UI that looks like the Claude design language.
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+
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+ ## Preview
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+
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+ A sample landing page built with DESIGN.md. It shows the actual colors, typography, buttons, cards, spacing, and elevation, all in one page.
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+
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+ ### Dark Mode
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+ ![Claude Design System — Dark Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/claude/preview-dark-screenshot.png)
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+
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+ ### Light Mode
24
+ ![Claude Design System — Light Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/claude/preview-screenshot.png)