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package/bundled-skills/eas-app-stores/references/app-store-metadata.md

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+# App Store Metadata
+
+Manage App Store metadata and optimize for ASO using EAS Metadata.
+
+## Contents
+
+- [What is EAS Metadata?](#what-is-eas-metadata)
+- [Getting Started](#getting-started)
+- [Configuration File](#configuration-file)
+- [App Store Optimization (ASO)](#app-store-optimization-aso)
+- [Categories](#categories)
+- [Localization](#localization)
+- [Dynamic Configuration](#dynamic-configuration)
+- [Age Rating (Advisory)](#age-rating-advisory)
+- [Release Strategy](#release-strategy)
+- [Review Information](#review-information)
+- [ASO Checklist](#aso-checklist)
+- [VS Code Integration](#vs-code-integration)
+- [Common Issues](#common-issues)
+- [CI/CD Integration](#cicd-integration)
+- [Tips](#tips)
+
+## What is EAS Metadata?
+
+EAS Metadata automates App Store presence management from the command line using a `store.config.json` file instead of manually filling forms in App Store Connect. It includes built-in validation to catch common rejection pitfalls.
+
+**Current Status:** Preview, Apple App Store only.
+
+## Getting Started
+
+### Pull Existing Metadata
+
+If your app is already published, pull current metadata:
+
+```bash
+eas metadata:pull
+```
+
+This creates `store.config.json` with your current App Store configuration.
+
+### Push Metadata Updates
+
+After editing your config, push changes:
+
+```bash
+eas metadata:push
+```
+
+**Important:** You must submit a binary via `eas submit` before pushing metadata for new apps.
+
+## Configuration File
+
+Create `store.config.json` at your project root:
+
+```json
+{
+  "configVersion": 0,
+  "apple": {
+    "copyright": "2025 Your Company",
+    "categories": ["UTILITIES", "PRODUCTIVITY"],
+    "info": {
+      "en-US": {
+        "title": "App Name",
+        "subtitle": "Your compelling tagline",
+        "description": "Full app description...",
+        "keywords": ["keyword1", "keyword2", "keyword3"],
+        "releaseNotes": "What's new in this version...",
+        "promoText": "Limited time offer!",
+        "privacyPolicyUrl": "https://example.com/privacy",
+        "supportUrl": "https://example.com/support",
+        "marketingUrl": "https://example.com"
+      }
+    },
+    "advisory": {
+      "alcoholTobaccoOrDrugUseOrReferences": "NONE",
+      "gamblingSimulated": "NONE",
+      "medicalOrTreatmentInformation": "NONE",
+      "profanityOrCrudeHumor": "NONE",
+      "sexualContentGraphicAndNudity": "NONE",
+      "sexualContentOrNudity": "NONE",
+      "horrorOrFearThemes": "NONE",
+      "matureOrSuggestiveThemes": "NONE",
+      "violenceCartoonOrFantasy": "NONE",
+      "violenceRealistic": "NONE",
+      "violenceRealisticProlongedGraphicOrSadistic": "NONE",
+      "contests": "NONE",
+      "gambling": false,
+      "unrestrictedWebAccess": false,
+      "seventeenPlus": false
+    },
+    "release": {
+      "automaticRelease": true,
+      "phasedRelease": true
+    },
+    "review": {
+      "firstName": "John",
+      "lastName": "Doe",
+      "email": "review@example.com",
+      "phone": "+1 555-123-4567",
+      "notes": "Demo account: test@example.com / password123"
+    }
+  }
+}
+```
+
+## App Store Optimization (ASO)
+
+### Title Optimization (30 characters max)
+
+The title is the most important ranking factor. Include your brand name and 1-2 strongest keywords.
+
+```json
+{
+  "title": "Budgetly - Money Tracker"
+}
+```
+
+**Best Practices:**
+
+- Brand name first for recognition
+- Include highest-volume keyword
+- Avoid generic words like "app" or "the"
+- Title keywords boost rankings by ~10%
+
+### Subtitle Optimization (30 characters max)
+
+The subtitle appears below your title in search results. Use it for your unique value proposition.
+
+```json
+{
+  "subtitle": "Smart Expense & Budget Planner"
+}
+```
+
+**Best Practices:**
+
+- Don't duplicate keywords from title (Apple counts each word once)
+- Highlight your main differentiator
+- Include secondary high-value keywords
+- Focus on benefits, not features
+
+### Keywords Field (100 characters max)
+
+Hidden from users but crucial for discoverability. Use comma-separated keywords without spaces after commas.
+
+```json
+{
+  "keywords": [
+    "finance,budget,expense,money,tracker,savings,bills,income,spending,wallet,personal,weekly,monthly"
+  ]
+}
+```
+
+**Best Practices:**
+
+- Use all 100 characters
+- Separate with commas only (no spaces)
+- No duplicates from title/subtitle
+- Include singular forms (Apple handles plurals)
+- Add synonyms and alternate spellings
+- Include competitor brand names (carefully)
+- Use digits instead of spelled numbers ("5" not "five")
+- Skip articles and prepositions
+
+### Description Optimization
+
+The iOS description is NOT indexed for search but critical for conversion. Focus on convincing users to download.
+
+```json
+{
+  "description": "Take control of your finances with Budgetly, the intuitive money management app trusted by over 1 million users.\n\nKEY FEATURES:\n• Smart budget tracking - Set limits and watch your progress\n• Expense categorization - Know exactly where your money goes\n• Bill reminders - Never miss a payment\n• Beautiful charts - Visualize your financial health\n• Bank sync - Connect 10,000+ institutions\n• Cloud backup - Your data, always safe\n\nWHY BUDGETLY?\nUnlike complex spreadsheets or basic calculators, Budgetly learns your spending habits and provides personalized insights. Our users save an average of $300/month within 3 months.\n\nPRIVACY FIRST\nYour financial data is encrypted end-to-end. We never sell your information.\n\nDownload Budgetly today and start your journey to financial freedom!"
+}
+```
+
+**Best Practices:**
+
+- Front-load the first 3 lines (visible before "more")
+- Use bullet points for features
+- Include social proof (user counts, ratings, awards)
+- Add a clear call-to-action
+- Mention privacy/security for sensitive apps
+- Update with each release
+
+### Release Notes
+
+Shown to existing users deciding whether to update.
+
+```json
+{
+  "releaseNotes": "Version 2.5 brings exciting improvements:\n\n• NEW: Dark mode support\n• NEW: Widget for home screen\n• IMPROVED: 50% faster sync\n• FIXED: Notification timing issues\n\nLove Budgetly? Please leave a review!"
+}
+```
+
+### Promo Text (170 characters max)
+
+Appears above description; can be updated without new binary. Great for time-sensitive promotions.
+
+```json
+{
+  "promoText": "🎉 New Year Special: Premium features free for 30 days! Start 2025 with better finances."
+}
+```
+
+## Categories
+
+Primary category is most important for browsing and rankings.
+
+```json
+{
+  "categories": ["FINANCE", "PRODUCTIVITY"]
+}
+```
+
+**Available Categories:**
+
+- BOOKS, BUSINESS, DEVELOPER_TOOLS, EDUCATION
+- ENTERTAINMENT, FINANCE, FOOD_AND_DRINK
+- GAMES (with subcategories), GRAPHICS_AND_DESIGN
+- HEALTH_AND_FITNESS, KIDS (age-gated)
+- LIFESTYLE, MAGAZINES_AND_NEWSPAPERS
+- MEDICAL, MUSIC, NAVIGATION, NEWS
+- PHOTO_AND_VIDEO, PRODUCTIVITY, REFERENCE
+- SHOPPING, SOCIAL_NETWORKING, SPORTS
+- STICKERS (with subcategories), TRAVEL
+- UTILITIES, WEATHER
+
+## Localization
+
+Localize metadata for each target market. Keywords should be researched per locale—direct translations often miss regional search terms.
+
+```json
+{
+  "info": {
+    "en-US": {
+      "title": "Budgetly - Money Tracker",
+      "subtitle": "Smart Expense Planner",
+      "keywords": ["budget,finance,money,expense,tracker"]
+    },
+    "es-ES": {
+      "title": "Budgetly - Control de Gastos",
+      "subtitle": "Planificador de Presupuesto",
+      "keywords": ["presupuesto,finanzas,dinero,gastos,ahorro"]
+    },
+    "ja": {
+      "title": "Budgetly - 家計簿アプリ",
+      "subtitle": "簡単支出管理",
+      "keywords": ["家計簿,支出,予算,節約,お金"]
+    },
+    "de-DE": {
+      "title": "Budgetly - Haushaltsbuch",
+      "subtitle": "Ausgaben Verwalten",
+      "keywords": ["budget,finanzen,geld,ausgaben,sparen"]
+    }
+  }
+}
+```
+
+**Supported Locales:**
+`ar-SA`, `ca`, `cs`, `da`, `de-DE`, `el`, `en-AU`, `en-CA`, `en-GB`, `en-US`, `es-ES`, `es-MX`, `fi`, `fr-CA`, `fr-FR`, `he`, `hi`, `hr`, `hu`, `id`, `it`, `ja`, `ko`, `ms`, `nl-NL`, `no`, `pl`, `pt-BR`, `pt-PT`, `ro`, `ru`, `sk`, `sv`, `th`, `tr`, `uk`, `vi`, `zh-Hans`, `zh-Hant`
+
+## Dynamic Configuration
+
+Use JavaScript for dynamic values like copyright year or fetched translations.
+
+### Basic Dynamic Config
+
+```js
+// store.config.js
+const baseConfig = require("./store.config.json");
+
+const year = new Date().getFullYear();
+
+module.exports = {
+  ...baseConfig,
+  apple: {
+    ...baseConfig.apple,
+    copyright: `${year} Your Company, Inc.`,
+  },
+};
+```
+
+### Async Configuration (External Localization)
+
+```js
+// store.config.js
+module.exports = async () => {
+  const baseConfig = require("./store.config.json");
+
+  // Fetch translations from CMS/localization service
+  const translations = await fetch(
+    "https://api.example.com/app-store-copy"
+  ).then((r) => r.json());
+
+  return {
+    ...baseConfig,
+    apple: {
+      ...baseConfig.apple,
+      info: translations,
+    },
+  };
+};
+```
+
+### Environment-Based Config
+
+```js
+// store.config.js
+const baseConfig = require("./store.config.json");
+
+const isProduction = process.env.EAS_BUILD_PROFILE === "production";
+
+module.exports = {
+  ...baseConfig,
+  apple: {
+    ...baseConfig.apple,
+    info: {
+      "en-US": {
+        ...baseConfig.apple.info["en-US"],
+        promoText: isProduction
+          ? "Download now and get started!"
+          : "[BETA] Help us test new features!",
+      },
+    },
+  },
+};
+```
+
+Update `eas.json` to use JS config:
+
+```json
+{
+  "cli": {
+    "metadataPath": "./store.config.js"
+  }
+}
+```
+
+## Age Rating (Advisory)
+
+Answer content questions honestly to get an appropriate age rating.
+
+**Content Descriptors:**
+
+- `NONE` - Content not present
+- `INFREQUENT_OR_MILD` - Occasional mild content
+- `FREQUENT_OR_INTENSE` - Regular or strong content
+
+```json
+{
+  "advisory": {
+    "alcoholTobaccoOrDrugUseOrReferences": "NONE",
+    "contests": "NONE",
+    "gambling": false,
+    "gamblingSimulated": "NONE",
+    "horrorOrFearThemes": "NONE",
+    "matureOrSuggestiveThemes": "NONE",
+    "medicalOrTreatmentInformation": "NONE",
+    "profanityOrCrudeHumor": "NONE",
+    "sexualContentGraphicAndNudity": "NONE",
+    "sexualContentOrNudity": "NONE",
+    "unrestrictedWebAccess": false,
+    "violenceCartoonOrFantasy": "NONE",
+    "violenceRealistic": "NONE",
+    "violenceRealisticProlongedGraphicOrSadistic": "NONE",
+    "seventeenPlus": false,
+    "kidsAgeBand": "NINE_TO_ELEVEN"
+  }
+}
+```
+
+**Kids Age Bands:** `FIVE_AND_UNDER`, `SIX_TO_EIGHT`, `NINE_TO_ELEVEN`
+
+## Release Strategy
+
+Control how your app rolls out to users.
+
+```json
+{
+  "release": {
+    "automaticRelease": true,
+    "phasedRelease": true
+  }
+}
+```
+
+**Options:**
+
+- `automaticRelease: true` - Release immediately upon approval
+- `automaticRelease: false` - Manual release after approval
+- `automaticRelease: "2025-02-01T10:00:00Z"` - Schedule release (RFC 3339)
+- `phasedRelease: true` - 7-day gradual rollout (1%, 2%, 5%, 10%, 20%, 50%, 100%)
+
+## Review Information
+
+Provide contact info and test credentials for the App Review team.
+
+```json
+{
+  "review": {
+    "firstName": "Jane",
+    "lastName": "Smith",
+    "email": "app-review@company.com",
+    "phone": "+1 (555) 123-4567",
+    "demoUsername": "demo@example.com",
+    "demoPassword": "ReviewDemo2025!",
+    "notes": "To test premium features:\n1. Log in with demo credentials\n2. Navigate to Settings > Subscription\n3. Tap 'Restore Purchase' - sandbox purchase will be restored\n\nFor location features, allow location access when prompted."
+  }
+}
+```
+
+## ASO Checklist
+
+### Before Each Release
+
+- [ ] Update keywords based on performance data
+- [ ] Refresh description with new features
+- [ ] Write compelling release notes
+- [ ] Update promo text if running campaigns
+- [ ] Verify all URLs are valid
+
+### Monthly ASO Tasks
+
+- [ ] Analyze keyword rankings
+- [ ] Research competitor keywords
+- [ ] Check conversion rates in App Analytics
+- [ ] Review user feedback for keyword ideas
+- [ ] A/B test screenshots in App Store Connect
+
+### Keyword Research Tips
+
+1. **Brainstorm features** - List all app capabilities
+2. **Mine reviews** - Find words users actually use
+3. **Analyze competitors** - Check their titles/subtitles
+4. **Use long-tail keywords** - Less competition, higher intent
+5. **Consider misspellings** - Common typos can drive traffic
+6. **Track seasonality** - Some keywords peak at certain times
+
+### Metrics to Monitor
+
+- **Impressions** - How often your app appears in search
+- **Product Page Views** - Users who tap to learn more
+- **Conversion Rate** - Views → Downloads
+- **Keyword Rankings** - Position for target keywords
+- **Category Ranking** - Position in your categories
+
+## VS Code Integration
+
+Install the [Expo Tools extension](https://marketplace.visualstudio.com/items?itemName=expo.vscode-expo-tools) for:
+
+- Auto-complete for all schema properties
+- Inline validation and warnings
+- Quick fixes for common issues
+
+## Common Issues
+
+### "Binary not found"
+
+Push a binary with `eas submit` before pushing metadata.
+
+### "Invalid keywords"
+
+- Check total length is ≤100 characters
+- Remove spaces after commas
+- Remove duplicate words
+
+### "Description too long"
+
+Description maximum is 4000 characters.
+
+### Pull doesn't update JS config
+
+`eas metadata:pull` creates a JSON file; import it into your JS config.
+
+## CI/CD Integration
+
+Automate metadata updates in your deployment pipeline:
+
+```yaml
+# .eas/workflows/release.yml
+jobs:
+  submit-and-metadata:
+    steps:
+      - name: Submit to App Store
+        run: eas submit -p ios --latest
+
+      - name: Push Metadata
+        run: eas metadata:push
+```
+
+## Tips
+
+- Update metadata every 4-6 weeks for optimal ASO
+- 70% of App Store visitors use search to find apps
+- Apps with 4+ star ratings get featured more often
+- Localized apps see 128% more downloads per country
+- First 3 lines of description are most critical (shown before "more")
+- Use all 100 keyword characters—every character counts