gkt-node 3.3.0

package/assets/.agent/skills/content-creator/references/brand_guidelines.md

@@ -0,0 +1,199 @@
+# Brand Voice & Style Guidelines
+
+## Brand Voice Framework
+
+### 1. Voice Dimensions
+
+#### Formality Spectrum
+- **Formal**: Legal documents, investor communications, crisis responses
+- **Professional**: B2B content, whitepapers, case studies
+- **Conversational**: Blog posts, social media, email newsletters
+- **Casual**: Community engagement, behind-the-scenes content
+
+#### Tone Attributes
+Choose 3-5 primary attributes for your brand:
+- **Authoritative**: Position as industry expert
+- **Friendly**: Approachable and warm
+- **Innovative**: Forward-thinking and creative
+- **Trustworthy**: Reliable and transparent
+- **Inspiring**: Motivational and uplifting
+- **Educational**: Informative and helpful
+- **Witty**: Clever and entertaining (use sparingly)
+
+#### Perspective
+- **First Person Plural (We/Our)**: Creates partnership feeling
+- **Second Person (You/Your)**: Direct and engaging
+- **Third Person**: Objective and professional
+
+### 2. Brand Personality Archetypes
+
+Choose one primary and one secondary archetype:
+
+**The Expert**
+- Tone: Knowledgeable, confident, informative
+- Content: Data-driven, research-backed, educational
+- Example: "Our research shows that 87% of businesses..."
+
+**The Friend**
+- Tone: Warm, supportive, conversational
+- Content: Relatable, helpful, encouraging
+- Example: "We get it - marketing can be overwhelming..."
+
+**The Innovator**
+- Tone: Visionary, bold, forward-thinking
+- Content: Cutting-edge, disruptive, trendsetting
+- Example: "The future of marketing is here..."
+
+**The Guide**
+- Tone: Wise, patient, instructive
+- Content: Step-by-step, clear, actionable
+- Example: "Let's walk through this together..."
+
+**The Motivator**
+- Tone: Energetic, positive, inspiring
+- Content: Empowering, action-oriented, transformative
+- Example: "You have the power to transform your business..."
+
+### 3. Writing Principles
+
+#### Clarity First
+- Use simple words when possible
+- Break complex ideas into digestible pieces
+- Lead with the main point
+- Use active voice (80% of the time)
+
+#### Customer-Centric
+- Focus on benefits, not features
+- Address pain points directly
+- Use "you" more than "we"
+- Include customer success stories
+
+#### Consistency
+- Maintain voice across all channels
+- Use approved terminology
+- Follow formatting standards
+- Apply style rules uniformly
+
+### 4. Language Guidelines
+
+#### Words We Use
+- **Action verbs**: Transform, accelerate, optimize, unlock, elevate
+- **Positive descriptors**: Seamless, powerful, intuitive, strategic
+- **Outcome-focused**: Results, growth, success, impact, ROI
+
+#### Words We Avoid
+- **Jargon**: Synergy, leverage (as verb), bandwidth (for availability)
+- **Overused**: Innovative, disruptive, cutting-edge (unless truly applicable)
+- **Weak**: Very, really, just, maybe, hopefully
+- **Negative**: Can't, won't, impossible, problem (use "challenge")
+
+### 5. Content Structure Templates
+
+#### Blog Post Structure
+1. **Hook** (1-2 sentences): Grab attention with a question, statistic, or bold statement
+2. **Context** (1 paragraph): Explain why this matters now
+3. **Main Content** (3-5 sections): Deliver value with clear subheadings
+4. **Conclusion** (1 paragraph): Summarize key points
+5. **Call to Action**: Clear next step for readers
+
+#### Social Media Framework
+- **LinkedIn**: Professional insights, industry news, thought leadership
+- **Twitter/X**: Quick tips, engaging questions, thread stories
+- **Instagram**: Visual storytelling, behind-the-scenes, inspiration
+- **Facebook**: Community building, longer narratives, events
+
+### 6. Messaging Pillars
+
+Define 3-4 core themes that appear consistently:
+
+1. **Innovation & Technology**
+   - AI-powered solutions
+   - Data-driven insights
+   - Future-ready strategies
+
+2. **Customer Success**
+   - Real results and ROI
+   - Partnership approach
+   - Tailored solutions
+
+3. **Expertise & Trust**
+   - Industry leadership
+   - Proven methodologies
+   - Transparent communication
+
+4. **Growth & Transformation**
+   - Scaling businesses
+   - Digital transformation
+   - Continuous improvement
+
+### 7. Audience Personas
+
+#### Decision Makers (C-Suite)
+- **Tone**: Professional, strategic, ROI-focused
+- **Content**: High-level insights, business impact, competitive advantages
+- **Pain Points**: Growth, efficiency, competition
+
+#### Practitioners (Marketing Managers)
+- **Tone**: Practical, supportive, educational
+- **Content**: How-to guides, best practices, tools
+- **Pain Points**: Time, resources, skills
+
+#### Innovators (Early Adopters)
+- **Tone**: Exciting, cutting-edge, visionary
+- **Content**: Trends, new features, future predictions
+- **Pain Points**: Staying ahead, differentiation
+
+### 8. Channel-Specific Guidelines
+
+#### Website Copy
+- Headlines: 6-12 words, benefit-focused
+- Body: Short paragraphs (2-3 sentences)
+- CTAs: Action-oriented, specific
+
+#### Email Marketing
+- Subject Lines: 30-50 characters, personalized
+- Preview Text: Complement subject, add urgency
+- Body: Scannable, one main message
+
+#### Blog Content
+- Title: Include primary keyword, under 60 characters
+- Introduction: Hook within first 50 words
+- Sections: 200-300 words each
+- Lists: 5-7 items optimal
+
+### 9. Grammar & Mechanics
+
+#### Punctuation
+- Oxford comma: Always use
+- Em dashes: For emphasis—like this
+- Exclamation points: Maximum one per piece
+
+#### Capitalization
+- Headlines: Title Case for H1, Sentence case for H2-H6
+- Product names: As trademarked
+- Job titles: Lowercase unless before name
+
+#### Numbers
+- Spell out one through nine
+- Use numerals for 10 and above
+- Always use numerals for percentages
+
+### 10. Inclusivity Guidelines
+
+- Use gender-neutral language
+- Avoid idioms that don't translate
+- Consider global audience
+- Ensure accessibility in formatting
+- Represent diverse perspectives
+
+## Quick Reference Checklist
+
+Before publishing any content, verify:
+- [ ] Matches brand voice and tone
+- [ ] Free of jargon and complex terms
+- [ ] Includes clear value proposition
+- [ ] Has appropriate CTA
+- [ ] Follows grammar guidelines
+- [ ] Mobile-friendly formatting
+- [ ] Accessible to all audiences
+- [ ] Proofread and fact-checked

package/assets/.agent/skills/content-creator/references/content_frameworks.md

@@ -0,0 +1,534 @@
+# Content Creation Frameworks & Templates
+
+## Content Types & Templates
+
+### 1. Blog Post Templates
+
+#### How-To Guide Template
+```markdown
+# How to [Achieve Desired Outcome] in [Timeframe]
+
+## Introduction
+- Hook: Question or surprising fact
+- Problem statement
+- What reader will learn
+- Why it matters now
+
+## Prerequisites/What You'll Need
+- Tool/Resource 1
+- Tool/Resource 2
+- Estimated time
+
+## Step 1: [Action]
+- Clear instruction
+- Why this step matters
+- Common mistakes to avoid
+- Visual aid or example
+
+## Step 2: [Action]
+[Repeat structure]
+
+## Step 3: [Action]
+[Repeat structure]
+
+## Troubleshooting Common Issues
+### Issue 1: [Problem]
+**Solution**: [Fix]
+
+### Issue 2: [Problem]
+**Solution**: [Fix]
+
+## Results You Can Expect
+- Immediate outcomes
+- Long-term benefits
+- Success metrics
+
+## Next Steps
+- Advanced techniques
+- Related guides
+- CTA for product/service
+
+## Conclusion
+- Recap key points
+- Reinforce value
+- Final encouragement
+```
+
+#### Listicle Template
+```markdown
+# [Number] [Adjective] Ways to [Achieve Goal] in [Year]
+
+## Introduction
+- Context/trend driving this topic
+- Promise of what reader gains
+- Credibility statement
+
+## 1. [First Item - Most Important]
+**Why it matters**: [Brief explanation]
+**How to implement**: [2-3 actionable steps]
+**Pro tip**: [Expert insight]
+**Example**: [Real-world application]
+
+## 2. [Second Item]
+[Repeat structure]
+
+[Continue for all items]
+
+## Bonus Tip: [Overdelivery]
+[Something extra valuable]
+
+## Bringing It All Together
+- How items work synergistically
+- Priority order for implementation
+- Expected timeline for results
+
+## Your Action Plan
+1. Start with [easiest item]
+2. Progress to [next steps]
+3. Measure [metrics]
+
+## Conclusion & CTA
+```
+
+#### Case Study Template
+```markdown
+# How [Company] Achieved [Result] Using [Solution]
+
+## Executive Summary
+- Company overview
+- Challenge faced
+- Solution implemented
+- Key results (3 metrics)
+
+## The Challenge
+### Background
+- Industry context
+- Company situation
+- Previous attempts
+
+### Specific Pain Points
+- Pain point 1
+- Pain point 2
+- Pain point 3
+
+## The Solution
+### Strategy Development
+- Discovery process
+- Strategic approach
+- Why this solution
+
+### Implementation
+- Phase 1: [Timeline & Actions]
+- Phase 2: [Timeline & Actions]
+- Phase 3: [Timeline & Actions]
+
+## The Results
+### Quantitative Outcomes
+- Metric 1: X% increase
+- Metric 2: $Y saved
+- Metric 3: Z improvement
+
+### Qualitative Benefits
+- Team feedback
+- Customer response
+- Market position
+
+## Key Takeaways
+1. Lesson learned
+2. Best practice discovered
+3. Unexpected benefit
+
+## How You Can Achieve Similar Results
+- Prerequisite conditions
+- Implementation roadmap
+- Success factors
+
+## CTA: Start Your Success Story
+```
+
+#### Thought Leadership Template
+```markdown
+# [Provocative Statement About Industry Future]
+
+## The Current State
+- Industry snapshot
+- Prevailing wisdom
+- Why status quo is insufficient
+
+## The Emerging Trend
+### What's Changing
+- Driver 1: [Technology/Market/Behavior]
+- Driver 2: [Technology/Market/Behavior]
+- Driver 3: [Technology/Market/Behavior]
+
+### Evidence & Examples
+- Data point 1
+- Case example
+- Expert validation
+
+## Implications for [Industry]
+### Short-term (6-12 months)
+- Immediate adjustments needed
+- Quick wins available
+- Risks of inaction
+
+### Long-term (2-5 years)
+- Fundamental shifts
+- New opportunities
+- Competitive landscape
+
+## Strategic Recommendations
+### For Leaders
+- Strategic priorities
+- Investment areas
+- Organizational changes
+
+### For Practitioners
+- Skill development
+- Process adaptation
+- Tool adoption
+
+## The Path Forward
+- Call for industry action
+- Your organization's role
+- Next steps for readers
+
+## Join the Conversation
+- Thought-provoking question
+- Invitation to share perspectives
+- CTA for deeper engagement
+```
+
+### 2. Social Media Templates
+
+#### LinkedIn Post Framework
+```
+🎯 Hook/Pattern Interrupt
+
+Context paragraph explaining the situation or challenge.
+
+Key insight or lesson learned:
+
+• Bullet point 1 (specific detail)
+• Bullet point 2 (measurable outcome)
+• Bullet point 3 (unexpected discovery)
+
+Brief story or example that illustrates the point.
+
+Takeaway message with clear value.
+
+Question to encourage engagement?
+
+#Hashtag1 #Hashtag2 #Hashtag3
+```
+
+#### Twitter/X Thread Template
+```
+1/ Bold opening statement or question that stops the scroll
+
+2/ Context - why this matters right now
+
+3/ Problem most people face
+
+4/ Conventional solution (and why it falls short)
+
+5/ Better approach - introduction
+
+6/ Step 1 of better approach
+   • Specific action
+   • Why it works
+
+7/ Step 2 of better approach
+   [Continue pattern]
+
+8/ Real example or case study
+
+9/ Common objection addressed
+
+10/ Results you can expect
+
+11/ One powerful tip most people miss
+
+12/ Recap in 3 key points:
+    - Point 1
+    - Point 2  
+    - Point 3
+
+13/ CTA: If you found this helpful, [action]
+
+14/ P.S. - Bonus insight or resource
+```
+
+#### Instagram Caption Template
+```
+[Attention-grabbing first line - appears in preview]
+
+[Story or relatable scenario - 2-3 sentences]
+
+Here's what I learned:
+
+[Key insight or lesson]
+
+3 things that changed everything:
+1️⃣ [First point]
+2️⃣ [Second point]
+3️⃣ [Third point]
+
+[Call-out or question to audience]
+
+Drop a [emoji] if you've experienced this too!
+
+What's your biggest challenge with [topic]? Let me know below 👇
+
+-
+#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
+[10-30 relevant hashtags total]
+```
+
+### 3. Email Marketing Templates
+
+#### Newsletter Template
+```
+Subject: [Benefit] + [Urgency/Curiosity]
+Preview: [Complements subject, doesn't repeat]
+
+Hi [Name],
+
+[Personal observation or timely hook - 1-2 sentences]
+
+[Transition to main topic - why reading this matters]
+
+## Main Content Section
+
+[Key points in scannable format]
+• Point 1: [Benefit-focused]
+• Point 2: [Specific example]
+• Point 3: [Actionable tip]
+
+[Brief elaboration on most important point - 2-3 sentences]
+
+## Resource of the Week
+
+[Title with link]
+[One sentence on why it's valuable]
+
+## Quick Win You Can Implement Today
+
+[Specific, actionable tip - 2-3 steps max]
+
+[Closing thought or question]
+
+[Signature]
+[Name]
+
+P.S. [Additional value or soft CTA]
+```
+
+#### Promotional Email Template
+```
+Subject: [Specific benefit] by [deadline/timeframe]
+Preview: [Scarcity or exclusivity element]
+
+Hi [Name],
+
+[Acknowledge pain point or aspiration]
+
+[Agitate - why this problem persists]
+
+I've got something that can help:
+
+[Solution introduction - what it is]
+
+Here's what you get:
+✓ Benefit 1 (not feature)
+✓ Benefit 2 (not feature)
+✓ Benefit 3 (not feature)
+
+[Social proof - testimonial or results]
+
+[Handle main objection]
+
+[Clear CTA button: "Get Started" / "Claim Yours"]
+
+[Urgency element - deadline or limited availability]
+
+[Signature]
+
+P.S. [Reinforce urgency or add bonus]
+```
+
+### 4. Content Planning Frameworks
+
+#### Content Pillar Strategy
+```
+Pillar 1: Educational (40%)
+- How-to guides
+- Tutorials
+- Best practices
+- Tips & tricks
+
+Pillar 2: Inspirational (25%)
+- Success stories
+- Case studies
+- Transformations
+- Vision pieces
+
+Pillar 3: Conversational (25%)
+- Behind-the-scenes
+- Team spotlights
+- Q&As
+- Polls/questions
+
+Pillar 4: Promotional (10%)
+- Product updates
+- Offers
+- Event announcements
+- CTAs
+```
+
+#### Monthly Content Calendar Structure
+```
+Week 1:
+- Monday: Educational (blog post)
+- Wednesday: Inspirational (social)
+- Friday: Conversational (email)
+
+Week 2:
+- Monday: Educational (video/guide)
+- Wednesday: Case study
+- Friday: Curated content
+
+Week 3:
+- Monday: Educational (infographic)
+- Wednesday: Behind-the-scenes
+- Friday: Community spotlight
+
+Week 4:
+- Monday: Monthly roundup
+- Wednesday: Thought leadership
+- Friday: Promotional
+```
+
+### 5. SEO Content Framework
+
+#### SEO-Optimized Article Structure
+```
+URL: /primary-keyword-secondary-keyword
+
+Title Tag: Primary Keyword - Secondary Benefit | Brand
+Meta Description: Action verb + primary keyword + benefit + CTA (155 chars)
+
+# H1: Primary Keyword + Unique Angle
+
+Introduction (50-100 words)
+- Include primary keyword in first 100 words
+- State what reader will learn
+- Why it matters
+
+## H2: Secondary Keyword Variation 1
+
+[Content with LSI keywords naturally integrated]
+
+### H3: Specific subtopic
+- Detail point 1
+- Detail point 2
+- Detail point 3
+
+## H2: Secondary Keyword Variation 2
+
+[Content continues...]
+
+## H2: Related Questions (FAQ Schema)
+
+### Question 1?
+[Concise answer with keyword]
+
+### Question 2?
+[Concise answer with keyword]
+
+## Conclusion
+- Recap main points
+- Include primary keyword
+- Clear next action
+
+Internal Links: 2-3 relevant articles
+External Links: 1-2 authoritative sources
+```
+
+### 6. Video Script Templates
+
+#### Educational Video Script
+```
+[0-5 seconds: Hook]
+"What if I told you [surprising statement]?"
+
+[5-15 seconds: Introduction]
+"Hi, I'm [Name] and today we're solving [problem]"
+
+[15-30 seconds: Context]
+- Why this matters
+- What you'll learn
+- What you'll achieve
+
+[30 seconds - 2 minutes: Main Content]
+Section 1: [Key Point]
+- Explanation
+- Example
+- Visual aid
+
+Section 2: [Key Point]
+[Repeat structure]
+
+Section 3: [Key Point]
+[Repeat structure]
+
+[Final 15-30 seconds]
+- Quick recap
+- Call to action
+- End screen elements
+```
+
+### 7. Content Repurposing Matrix
+
+```
+Original: Blog Post (2000 words)
+├── Social Media
+│   ├── 5 Twitter posts (key quotes)
+│   ├── 1 LinkedIn article (executive summary)
+│   ├── 3 Instagram carousels (main points)
+│   └── 1 Facebook post (intro + link)
+├── Email
+│   └── Newsletter feature (summary + CTA)
+├── Video
+│   ├── YouTube explainer (script from post)
+│   └── TikTok/Reels (quick tips)
+├── Audio
+│   └── Podcast talking points
+└── Visual
+    ├── Infographic (data points)
+    └── Slide deck (presentation)
+```
+
+## Quick-Start Checklists
+
+### Pre-Publishing Checklist
+- [ ] Keyword research completed
+- [ ] Title under 60 characters
+- [ ] Meta description written (155 chars)
+- [ ] Headers properly structured (H1, H2, H3)
+- [ ] Internal links added (2-3)
+- [ ] Images optimized with alt text
+- [ ] CTA included and clear
+- [ ] Proofread and fact-checked
+- [ ] Mobile preview checked
+
+### Content Quality Checklist
+- [ ] Addresses specific audience need
+- [ ] Provides unique value/perspective
+- [ ] Includes actionable takeaways
+- [ ] Uses appropriate brand voice
+- [ ] Contains supporting data/examples
+- [ ] Free of jargon and complex terms
+- [ ] Scannable format (bullets, headers)
+- [ ] Engaging hook in introduction
+- [ ] Clear conclusion and next steps