gkt-node 3.3.0

package/assets/.agent/skills/app-store-optimization/metadata_optimizer.py

@@ -0,0 +1,581 @@
+"""
+Metadata optimization module for App Store Optimization.
+Optimizes titles, descriptions, and keyword fields with platform-specific character limit validation.
+"""
+
+from typing import Dict, List, Any, Optional, Tuple
+import re
+
+
+class MetadataOptimizer:
+    """Optimizes app store metadata for maximum discoverability and conversion."""
+
+    # Platform-specific character limits
+    CHAR_LIMITS = {
+        'apple': {
+            'title': 30,
+            'subtitle': 30,
+            'promotional_text': 170,
+            'description': 4000,
+            'keywords': 100,
+            'whats_new': 4000
+        },
+        'google': {
+            'title': 50,
+            'short_description': 80,
+            'full_description': 4000
+        }
+    }
+
+    def __init__(self, platform: str = 'apple'):
+        """
+        Initialize metadata optimizer.
+
+        Args:
+            platform: 'apple' or 'google'
+        """
+        if platform not in ['apple', 'google']:
+            raise ValueError("Platform must be 'apple' or 'google'")
+
+        self.platform = platform
+        self.limits = self.CHAR_LIMITS[platform]
+
+    def optimize_title(
+        self,
+        app_name: str,
+        target_keywords: List[str],
+        include_brand: bool = True
+    ) -> Dict[str, Any]:
+        """
+        Optimize app title with keyword integration.
+
+        Args:
+            app_name: Your app's brand name
+            target_keywords: List of keywords to potentially include
+            include_brand: Whether to include brand name
+
+        Returns:
+            Optimized title options with analysis
+        """
+        max_length = self.limits['title']
+
+        title_options = []
+
+        # Option 1: Brand name only
+        if include_brand:
+            option1 = app_name[:max_length]
+            title_options.append({
+                'title': option1,
+                'length': len(option1),
+                'remaining_chars': max_length - len(option1),
+                'keywords_included': [],
+                'strategy': 'brand_only',
+                'pros': ['Maximum brand recognition', 'Clean and simple'],
+                'cons': ['No keyword targeting', 'Lower discoverability']
+            })
+
+        # Option 2: Brand + Primary Keyword
+        if target_keywords:
+            primary_keyword = target_keywords[0]
+            option2 = self._build_title_with_keywords(
+                app_name,
+                [primary_keyword],
+                max_length
+            )
+            if option2:
+                title_options.append({
+                    'title': option2,
+                    'length': len(option2),
+                    'remaining_chars': max_length - len(option2),
+                    'keywords_included': [primary_keyword],
+                    'strategy': 'brand_plus_primary',
+                    'pros': ['Targets main keyword', 'Maintains brand identity'],
+                    'cons': ['Limited keyword coverage']
+                })
+
+        # Option 3: Brand + Multiple Keywords (if space allows)
+        if len(target_keywords) > 1:
+            option3 = self._build_title_with_keywords(
+                app_name,
+                target_keywords[:2],
+                max_length
+            )
+            if option3:
+                title_options.append({
+                    'title': option3,
+                    'length': len(option3),
+                    'remaining_chars': max_length - len(option3),
+                    'keywords_included': target_keywords[:2],
+                    'strategy': 'brand_plus_multiple',
+                    'pros': ['Multiple keyword targets', 'Better discoverability'],
+                    'cons': ['May feel cluttered', 'Less brand focus']
+                })
+
+        # Option 4: Keyword-first approach (for new apps)
+        if target_keywords and not include_brand:
+            option4 = " ".join(target_keywords[:2])[:max_length]
+            title_options.append({
+                'title': option4,
+                'length': len(option4),
+                'remaining_chars': max_length - len(option4),
+                'keywords_included': target_keywords[:2],
+                'strategy': 'keyword_first',
+                'pros': ['Maximum SEO benefit', 'Clear functionality'],
+                'cons': ['No brand recognition', 'Generic appearance']
+            })
+
+        return {
+            'platform': self.platform,
+            'max_length': max_length,
+            'options': title_options,
+            'recommendation': self._recommend_title_option(title_options)
+        }
+
+    def optimize_description(
+        self,
+        app_info: Dict[str, Any],
+        target_keywords: List[str],
+        description_type: str = 'full'
+    ) -> Dict[str, Any]:
+        """
+        Optimize app description with keyword integration and conversion focus.
+
+        Args:
+            app_info: Dict with 'name', 'key_features', 'unique_value', 'target_audience'
+            target_keywords: List of keywords to integrate naturally
+            description_type: 'full', 'short' (Google), 'subtitle' (Apple)
+
+        Returns:
+            Optimized description with analysis
+        """
+        if description_type == 'short' and self.platform == 'google':
+            return self._optimize_short_description(app_info, target_keywords)
+        elif description_type == 'subtitle' and self.platform == 'apple':
+            return self._optimize_subtitle(app_info, target_keywords)
+        else:
+            return self._optimize_full_description(app_info, target_keywords)
+
+    def optimize_keyword_field(
+        self,
+        target_keywords: List[str],
+        app_title: str = "",
+        app_description: str = ""
+    ) -> Dict[str, Any]:
+        """
+        Optimize Apple's 100-character keyword field.
+
+        Rules:
+        - No spaces between commas
+        - No plural forms if singular exists
+        - No duplicates
+        - Keywords in title/subtitle are already indexed
+
+        Args:
+            target_keywords: List of target keywords
+            app_title: Current app title (to avoid duplication)
+            app_description: Current description (to check coverage)
+
+        Returns:
+            Optimized keyword field (comma-separated, no spaces)
+        """
+        if self.platform != 'apple':
+            return {'error': 'Keyword field optimization only applies to Apple App Store'}
+
+        max_length = self.limits['keywords']
+
+        # Extract words already in title (these don't need to be in keyword field)
+        title_words = set(app_title.lower().split()) if app_title else set()
+
+        # Process keywords
+        processed_keywords = []
+        for keyword in target_keywords:
+            keyword_lower = keyword.lower().strip()
+
+            # Skip if already in title
+            if keyword_lower in title_words:
+                continue
+
+            # Remove duplicates and process
+            words = keyword_lower.split()
+            for word in words:
+                if word not in processed_keywords and word not in title_words:
+                    processed_keywords.append(word)
+
+        # Remove plurals if singular exists
+        deduplicated = self._remove_plural_duplicates(processed_keywords)
+
+        # Build keyword field within 100 character limit
+        keyword_field = self._build_keyword_field(deduplicated, max_length)
+
+        # Calculate keyword density in description
+        density = self._calculate_coverage(target_keywords, app_description)
+
+        return {
+            'keyword_field': keyword_field,
+            'length': len(keyword_field),
+            'remaining_chars': max_length - len(keyword_field),
+            'keywords_included': keyword_field.split(','),
+            'keywords_count': len(keyword_field.split(',')),
+            'keywords_excluded': [kw for kw in target_keywords if kw.lower() not in keyword_field],
+            'description_coverage': density,
+            'optimization_tips': [
+                'Keywords in title are auto-indexed - no need to repeat',
+                'Use singular forms only (Apple indexes plurals automatically)',
+                'No spaces between commas to maximize character usage',
+                'Update keyword field with each app update to test variations'
+            ]
+        }
+
+    def validate_character_limits(
+        self,
+        metadata: Dict[str, str]
+    ) -> Dict[str, Any]:
+        """
+        Validate all metadata fields against platform character limits.
+
+        Args:
+            metadata: Dictionary of field_name: value
+
+        Returns:
+            Validation report with errors and warnings
+        """
+        validation_results = {
+            'is_valid': True,
+            'errors': [],
+            'warnings': [],
+            'field_status': {}
+        }
+
+        for field_name, value in metadata.items():
+            if field_name not in self.limits:
+                validation_results['warnings'].append(
+                    f"Unknown field '{field_name}' for {self.platform} platform"
+                )
+                continue
+
+            max_length = self.limits[field_name]
+            actual_length = len(value)
+            remaining = max_length - actual_length
+
+            field_status = {
+                'value': value,
+                'length': actual_length,
+                'limit': max_length,
+                'remaining': remaining,
+                'is_valid': actual_length <= max_length,
+                'usage_percentage': round((actual_length / max_length) * 100, 1)
+            }
+
+            validation_results['field_status'][field_name] = field_status
+
+            if actual_length > max_length:
+                validation_results['is_valid'] = False
+                validation_results['errors'].append(
+                    f"'{field_name}' exceeds limit: {actual_length}/{max_length} chars"
+                )
+            elif remaining > max_length * 0.2:  # More than 20% unused
+                validation_results['warnings'].append(
+                    f"'{field_name}' under-utilizes space: {remaining} chars remaining"
+                )
+
+        return validation_results
+
+    def calculate_keyword_density(
+        self,
+        text: str,
+        target_keywords: List[str]
+    ) -> Dict[str, Any]:
+        """
+        Calculate keyword density in text.
+
+        Args:
+            text: Text to analyze
+            target_keywords: Keywords to check
+
+        Returns:
+            Density analysis
+        """
+        text_lower = text.lower()
+        total_words = len(text_lower.split())
+
+        keyword_densities = {}
+        for keyword in target_keywords:
+            keyword_lower = keyword.lower()
+            count = text_lower.count(keyword_lower)
+            density = (count / total_words * 100) if total_words > 0 else 0
+
+            keyword_densities[keyword] = {
+                'occurrences': count,
+                'density_percentage': round(density, 2),
+                'status': self._assess_density(density)
+            }
+
+        # Overall assessment
+        total_keyword_occurrences = sum(kw['occurrences'] for kw in keyword_densities.values())
+        overall_density = (total_keyword_occurrences / total_words * 100) if total_words > 0 else 0
+
+        return {
+            'total_words': total_words,
+            'keyword_densities': keyword_densities,
+            'overall_keyword_density': round(overall_density, 2),
+            'assessment': self._assess_overall_density(overall_density),
+            'recommendations': self._generate_density_recommendations(keyword_densities)
+        }
+
+    def _build_title_with_keywords(
+        self,
+        app_name: str,
+        keywords: List[str],
+        max_length: int
+    ) -> Optional[str]:
+        """Build title combining app name and keywords within limit."""
+        separators = [' - ', ': ', ' | ']
+
+        for sep in separators:
+            for kw in keywords:
+                title = f"{app_name}{sep}{kw}"
+                if len(title) <= max_length:
+                    return title
+
+        return None
+
+    def _optimize_short_description(
+        self,
+        app_info: Dict[str, Any],
+        target_keywords: List[str]
+    ) -> Dict[str, Any]:
+        """Optimize Google Play short description (80 chars)."""
+        max_length = self.limits['short_description']
+
+        # Focus on unique value proposition with primary keyword
+        unique_value = app_info.get('unique_value', '')
+        primary_keyword = target_keywords[0] if target_keywords else ''
+
+        # Template: [Primary Keyword] - [Unique Value]
+        short_desc = f"{primary_keyword.title()} - {unique_value}"[:max_length]
+
+        return {
+            'short_description': short_desc,
+            'length': len(short_desc),
+            'remaining_chars': max_length - len(short_desc),
+            'keywords_included': [primary_keyword] if primary_keyword in short_desc.lower() else [],
+            'strategy': 'keyword_value_proposition'
+        }
+
+    def _optimize_subtitle(
+        self,
+        app_info: Dict[str, Any],
+        target_keywords: List[str]
+    ) -> Dict[str, Any]:
+        """Optimize Apple App Store subtitle (30 chars)."""
+        max_length = self.limits['subtitle']
+
+        # Very concise - primary keyword or key feature
+        primary_keyword = target_keywords[0] if target_keywords else ''
+        key_feature = app_info.get('key_features', [''])[0] if app_info.get('key_features') else ''
+
+        options = [
+            primary_keyword[:max_length],
+            key_feature[:max_length],
+            f"{primary_keyword} App"[:max_length]
+        ]
+
+        return {
+            'subtitle_options': [opt for opt in options if opt],
+            'max_length': max_length,
+            'recommendation': options[0] if options else ''
+        }
+
+    def _optimize_full_description(
+        self,
+        app_info: Dict[str, Any],
+        target_keywords: List[str]
+    ) -> Dict[str, Any]:
+        """Optimize full app description (4000 chars for both platforms)."""
+        max_length = self.limits.get('description', self.limits.get('full_description', 4000))
+
+        # Structure: Hook → Features → Benefits → Social Proof → CTA
+        sections = []
+
+        # Hook (with primary keyword)
+        primary_keyword = target_keywords[0] if target_keywords else ''
+        unique_value = app_info.get('unique_value', '')
+        hook = f"{unique_value} {primary_keyword.title()} that helps you achieve more.\n\n"
+        sections.append(hook)
+
+        # Features (with keywords naturally integrated)
+        features = app_info.get('key_features', [])
+        if features:
+            sections.append("KEY FEATURES:\n")
+            for i, feature in enumerate(features[:5], 1):
+                # Integrate keywords naturally
+                feature_text = f"• {feature}"
+                if i <= len(target_keywords):
+                    keyword = target_keywords[i-1]
+                    if keyword.lower() not in feature.lower():
+                        feature_text = f"• {feature} with {keyword}"
+                sections.append(f"{feature_text}\n")
+            sections.append("\n")
+
+        # Benefits
+        target_audience = app_info.get('target_audience', 'users')
+        sections.append(f"PERFECT FOR:\n{target_audience}\n\n")
+
+        # Social proof placeholder
+        sections.append("WHY USERS LOVE US:\n")
+        sections.append("Join thousands of satisfied users who have transformed their workflow.\n\n")
+
+        # CTA
+        sections.append("Download now and start experiencing the difference!")
+
+        # Combine and validate length
+        full_description = "".join(sections)
+        if len(full_description) > max_length:
+            full_description = full_description[:max_length-3] + "..."
+
+        # Calculate keyword density
+        density = self.calculate_keyword_density(full_description, target_keywords)
+
+        return {
+            'full_description': full_description,
+            'length': len(full_description),
+            'remaining_chars': max_length - len(full_description),
+            'keyword_analysis': density,
+            'structure': {
+                'has_hook': True,
+                'has_features': len(features) > 0,
+                'has_benefits': True,
+                'has_cta': True
+            }
+        }
+
+    def _remove_plural_duplicates(self, keywords: List[str]) -> List[str]:
+        """Remove plural forms if singular exists."""
+        deduplicated = []
+        singular_set = set()
+
+        for keyword in keywords:
+            if keyword.endswith('s') and len(keyword) > 1:
+                singular = keyword[:-1]
+                if singular not in singular_set:
+                    deduplicated.append(singular)
+                    singular_set.add(singular)
+            else:
+                if keyword not in singular_set:
+                    deduplicated.append(keyword)
+                    singular_set.add(keyword)
+
+        return deduplicated
+
+    def _build_keyword_field(self, keywords: List[str], max_length: int) -> str:
+        """Build comma-separated keyword field within character limit."""
+        keyword_field = ""
+
+        for keyword in keywords:
+            test_field = f"{keyword_field},{keyword}" if keyword_field else keyword
+            if len(test_field) <= max_length:
+                keyword_field = test_field
+            else:
+                break
+
+        return keyword_field
+
+    def _calculate_coverage(self, keywords: List[str], text: str) -> Dict[str, int]:
+        """Calculate how many keywords are covered in text."""
+        text_lower = text.lower()
+        coverage = {}
+
+        for keyword in keywords:
+            coverage[keyword] = text_lower.count(keyword.lower())
+
+        return coverage
+
+    def _assess_density(self, density: float) -> str:
+        """Assess individual keyword density."""
+        if density < 0.5:
+            return "too_low"
+        elif density <= 2.5:
+            return "optimal"
+        else:
+            return "too_high"
+
+    def _assess_overall_density(self, density: float) -> str:
+        """Assess overall keyword density."""
+        if density < 2:
+            return "Under-optimized: Consider adding more keyword variations"
+        elif density <= 5:
+            return "Optimal: Good keyword integration without stuffing"
+        elif density <= 8:
+            return "High: Approaching keyword stuffing - reduce keyword usage"
+        else:
+            return "Too High: Keyword stuffing detected - rewrite for natural flow"
+
+    def _generate_density_recommendations(
+        self,
+        keyword_densities: Dict[str, Dict[str, Any]]
+    ) -> List[str]:
+        """Generate recommendations based on keyword density analysis."""
+        recommendations = []
+
+        for keyword, data in keyword_densities.items():
+            if data['status'] == 'too_low':
+                recommendations.append(
+                    f"Increase usage of '{keyword}' - currently only {data['occurrences']} times"
+                )
+            elif data['status'] == 'too_high':
+                recommendations.append(
+                    f"Reduce usage of '{keyword}' - appears {data['occurrences']} times (keyword stuffing risk)"
+                )
+
+        if not recommendations:
+            recommendations.append("Keyword density is well-balanced")
+
+        return recommendations
+
+    def _recommend_title_option(self, options: List[Dict[str, Any]]) -> str:
+        """Recommend best title option based on strategy."""
+        if not options:
+            return "No valid options available"
+
+        # Prefer brand_plus_primary for established apps
+        for option in options:
+            if option['strategy'] == 'brand_plus_primary':
+                return f"Recommended: '{option['title']}' (Balance of brand and SEO)"
+
+        # Fallback to first option
+        return f"Recommended: '{options[0]['title']}' ({options[0]['strategy']})"
+
+
+def optimize_app_metadata(
+    platform: str,
+    app_info: Dict[str, Any],
+    target_keywords: List[str]
+) -> Dict[str, Any]:
+    """
+    Convenience function to optimize all metadata fields.
+
+    Args:
+        platform: 'apple' or 'google'
+        app_info: App information dictionary
+        target_keywords: Target keywords list
+
+    Returns:
+        Complete metadata optimization package
+    """
+    optimizer = MetadataOptimizer(platform)
+
+    return {
+        'platform': platform,
+        'title': optimizer.optimize_title(
+            app_info['name'],
+            target_keywords
+        ),
+        'description': optimizer.optimize_description(
+            app_info,
+            target_keywords,
+            'full'
+        ),
+        'keyword_field': optimizer.optimize_keyword_field(
+            target_keywords
+        ) if platform == 'apple' else None
+    }