gkt-node 3.3.0

package/assets/.agent/skills/app-store-optimization/localization_helper.py

@@ -0,0 +1,588 @@
+"""
+Localization helper module for App Store Optimization.
+Manages multi-language ASO optimization strategies.
+"""
+
+from typing import Dict, List, Any, Optional, Tuple
+
+
+class LocalizationHelper:
+    """Helps manage multi-language ASO optimization."""
+
+    # Priority markets by language (based on app store revenue and user base)
+    PRIORITY_MARKETS = {
+        'tier_1': [
+            {'language': 'en-US', 'market': 'United States', 'revenue_share': 0.25},
+            {'language': 'zh-CN', 'market': 'China', 'revenue_share': 0.20},
+            {'language': 'ja-JP', 'market': 'Japan', 'revenue_share': 0.10},
+            {'language': 'de-DE', 'market': 'Germany', 'revenue_share': 0.08},
+            {'language': 'en-GB', 'market': 'United Kingdom', 'revenue_share': 0.06}
+        ],
+        'tier_2': [
+            {'language': 'fr-FR', 'market': 'France', 'revenue_share': 0.05},
+            {'language': 'ko-KR', 'market': 'South Korea', 'revenue_share': 0.05},
+            {'language': 'es-ES', 'market': 'Spain', 'revenue_share': 0.03},
+            {'language': 'it-IT', 'market': 'Italy', 'revenue_share': 0.03},
+            {'language': 'pt-BR', 'market': 'Brazil', 'revenue_share': 0.03}
+        ],
+        'tier_3': [
+            {'language': 'ru-RU', 'market': 'Russia', 'revenue_share': 0.02},
+            {'language': 'es-MX', 'market': 'Mexico', 'revenue_share': 0.02},
+            {'language': 'nl-NL', 'market': 'Netherlands', 'revenue_share': 0.02},
+            {'language': 'sv-SE', 'market': 'Sweden', 'revenue_share': 0.01},
+            {'language': 'pl-PL', 'market': 'Poland', 'revenue_share': 0.01}
+        ]
+    }
+
+    # Character limit multipliers by language (some languages need more/less space)
+    CHAR_MULTIPLIERS = {
+        'en': 1.0,
+        'zh': 0.6,  # Chinese characters are more compact
+        'ja': 0.7,  # Japanese uses kanji
+        'ko': 0.8,  # Korean is relatively compact
+        'de': 1.3,  # German words are typically longer
+        'fr': 1.2,  # French tends to be longer
+        'es': 1.1,  # Spanish slightly longer
+        'pt': 1.1,  # Portuguese similar to Spanish
+        'ru': 1.1,  # Russian similar length
+        'ar': 1.0,  # Arabic varies
+        'it': 1.1   # Italian similar to Spanish
+    }
+
+    def __init__(self, app_category: str = 'general'):
+        """
+        Initialize localization helper.
+
+        Args:
+            app_category: App category to prioritize relevant markets
+        """
+        self.app_category = app_category
+        self.localization_plans = []
+
+    def identify_target_markets(
+        self,
+        current_market: str = 'en-US',
+        budget_level: str = 'medium',
+        target_market_count: int = 5
+    ) -> Dict[str, Any]:
+        """
+        Recommend priority markets for localization.
+
+        Args:
+            current_market: Current/primary market
+            budget_level: 'low', 'medium', or 'high'
+            target_market_count: Number of markets to target
+
+        Returns:
+            Prioritized market recommendations
+        """
+        # Determine tier priorities based on budget
+        if budget_level == 'low':
+            priority_tiers = ['tier_1']
+            max_markets = min(target_market_count, 3)
+        elif budget_level == 'medium':
+            priority_tiers = ['tier_1', 'tier_2']
+            max_markets = min(target_market_count, 8)
+        else:  # high budget
+            priority_tiers = ['tier_1', 'tier_2', 'tier_3']
+            max_markets = target_market_count
+
+        # Collect markets from priority tiers
+        recommended_markets = []
+        for tier in priority_tiers:
+            for market in self.PRIORITY_MARKETS[tier]:
+                if market['language'] != current_market:
+                    recommended_markets.append({
+                        **market,
+                        'tier': tier,
+                        'estimated_translation_cost': self._estimate_translation_cost(
+                            market['language']
+                        )
+                    })
+
+        # Sort by revenue share and limit
+        recommended_markets.sort(key=lambda x: x['revenue_share'], reverse=True)
+        recommended_markets = recommended_markets[:max_markets]
+
+        # Calculate potential ROI
+        total_potential_revenue_share = sum(m['revenue_share'] for m in recommended_markets)
+
+        return {
+            'recommended_markets': recommended_markets,
+            'total_markets': len(recommended_markets),
+            'estimated_total_revenue_lift': f"{total_potential_revenue_share*100:.1f}%",
+            'estimated_cost': self._estimate_total_localization_cost(recommended_markets),
+            'implementation_priority': self._prioritize_implementation(recommended_markets)
+        }
+
+    def translate_metadata(
+        self,
+        source_metadata: Dict[str, str],
+        source_language: str,
+        target_language: str,
+        platform: str = 'apple'
+    ) -> Dict[str, Any]:
+        """
+        Generate localized metadata with character limit considerations.
+
+        Args:
+            source_metadata: Original metadata (title, description, etc.)
+            source_language: Source language code (e.g., 'en')
+            target_language: Target language code (e.g., 'es')
+            platform: 'apple' or 'google'
+
+        Returns:
+            Localized metadata with character limit validation
+        """
+        # Get character multiplier
+        target_lang_code = target_language.split('-')[0]
+        char_multiplier = self.CHAR_MULTIPLIERS.get(target_lang_code, 1.0)
+
+        # Platform-specific limits
+        if platform == 'apple':
+            limits = {'title': 30, 'subtitle': 30, 'description': 4000, 'keywords': 100}
+        else:
+            limits = {'title': 50, 'short_description': 80, 'description': 4000}
+
+        localized_metadata = {}
+        warnings = []
+
+        for field, text in source_metadata.items():
+            if field not in limits:
+                continue
+
+            # Estimate target length
+            estimated_length = int(len(text) * char_multiplier)
+            limit = limits[field]
+
+            localized_metadata[field] = {
+                'original_text': text,
+                'original_length': len(text),
+                'estimated_target_length': estimated_length,
+                'character_limit': limit,
+                'fits_within_limit': estimated_length <= limit,
+                'translation_notes': self._get_translation_notes(
+                    field,
+                    target_language,
+                    estimated_length,
+                    limit
+                )
+            }
+
+            if estimated_length > limit:
+                warnings.append(
+                    f"{field}: Estimated length ({estimated_length}) may exceed limit ({limit}) - "
+                    f"condensing may be required"
+                )
+
+        return {
+            'source_language': source_language,
+            'target_language': target_language,
+            'platform': platform,
+            'localized_fields': localized_metadata,
+            'character_multiplier': char_multiplier,
+            'warnings': warnings,
+            'recommendations': self._generate_translation_recommendations(
+                target_language,
+                warnings
+            )
+        }
+
+    def adapt_keywords(
+        self,
+        source_keywords: List[str],
+        source_language: str,
+        target_language: str,
+        target_market: str
+    ) -> Dict[str, Any]:
+        """
+        Adapt keywords for target market (not just direct translation).
+
+        Args:
+            source_keywords: Original keywords
+            source_language: Source language code
+            target_language: Target language code
+            target_market: Target market (e.g., 'France', 'Japan')
+
+        Returns:
+            Adapted keyword recommendations
+        """
+        # Cultural adaptation considerations
+        cultural_notes = self._get_cultural_keyword_considerations(target_market)
+
+        # Search behavior differences
+        search_patterns = self._get_search_patterns(target_market)
+
+        adapted_keywords = []
+        for keyword in source_keywords:
+            adapted_keywords.append({
+                'source_keyword': keyword,
+                'adaptation_strategy': self._determine_adaptation_strategy(
+                    keyword,
+                    target_market
+                ),
+                'cultural_considerations': cultural_notes.get(keyword, []),
+                'priority': 'high' if keyword in source_keywords[:3] else 'medium'
+            })
+
+        return {
+            'source_language': source_language,
+            'target_language': target_language,
+            'target_market': target_market,
+            'adapted_keywords': adapted_keywords,
+            'search_behavior_notes': search_patterns,
+            'recommendations': [
+                'Use native speakers for keyword research',
+                'Test keywords with local users before finalizing',
+                'Consider local competitors\' keyword strategies',
+                'Monitor search trends in target market'
+            ]
+        }
+
+    def validate_translations(
+        self,
+        translated_metadata: Dict[str, str],
+        target_language: str,
+        platform: str = 'apple'
+    ) -> Dict[str, Any]:
+        """
+        Validate translated metadata for character limits and quality.
+
+        Args:
+            translated_metadata: Translated text fields
+            target_language: Target language code
+            platform: 'apple' or 'google'
+
+        Returns:
+            Validation report
+        """
+        # Platform limits
+        if platform == 'apple':
+            limits = {'title': 30, 'subtitle': 30, 'description': 4000, 'keywords': 100}
+        else:
+            limits = {'title': 50, 'short_description': 80, 'description': 4000}
+
+        validation_results = {
+            'is_valid': True,
+            'field_validations': {},
+            'errors': [],
+            'warnings': []
+        }
+
+        for field, text in translated_metadata.items():
+            if field not in limits:
+                continue
+
+            actual_length = len(text)
+            limit = limits[field]
+            is_within_limit = actual_length <= limit
+
+            validation_results['field_validations'][field] = {
+                'text': text,
+                'length': actual_length,
+                'limit': limit,
+                'is_valid': is_within_limit,
+                'usage_percentage': round((actual_length / limit) * 100, 1)
+            }
+
+            if not is_within_limit:
+                validation_results['is_valid'] = False
+                validation_results['errors'].append(
+                    f"{field} exceeds limit: {actual_length}/{limit} characters"
+                )
+
+        # Quality checks
+        quality_issues = self._check_translation_quality(
+            translated_metadata,
+            target_language
+        )
+
+        validation_results['quality_checks'] = quality_issues
+
+        if quality_issues:
+            validation_results['warnings'].extend(
+                [f"Quality issue: {issue}" for issue in quality_issues]
+            )
+
+        return validation_results
+
+    def calculate_localization_roi(
+        self,
+        target_markets: List[str],
+        current_monthly_downloads: int,
+        localization_cost: float,
+        expected_lift_percentage: float = 0.15
+    ) -> Dict[str, Any]:
+        """
+        Estimate ROI of localization investment.
+
+        Args:
+            target_markets: List of market codes
+            current_monthly_downloads: Current monthly downloads
+            localization_cost: Total cost to localize
+            expected_lift_percentage: Expected download increase (default 15%)
+
+        Returns:
+            ROI analysis
+        """
+        # Estimate market-specific lift
+        market_data = []
+        total_expected_lift = 0
+
+        for market_code in target_markets:
+            # Find market in priority lists
+            market_info = None
+            for tier_name, markets in self.PRIORITY_MARKETS.items():
+                for m in markets:
+                    if m['language'] == market_code:
+                        market_info = m
+                        break
+
+            if not market_info:
+                continue
+
+            # Estimate downloads from this market
+            market_downloads = int(current_monthly_downloads * market_info['revenue_share'])
+            expected_increase = int(market_downloads * expected_lift_percentage)
+            total_expected_lift += expected_increase
+
+            market_data.append({
+                'market': market_info['market'],
+                'current_monthly_downloads': market_downloads,
+                'expected_increase': expected_increase,
+                'revenue_potential': market_info['revenue_share']
+            })
+
+        # Calculate payback period (assuming $2 revenue per download)
+        revenue_per_download = 2.0
+        monthly_additional_revenue = total_expected_lift * revenue_per_download
+        payback_months = (localization_cost / monthly_additional_revenue) if monthly_additional_revenue > 0 else float('inf')
+
+        return {
+            'markets_analyzed': len(market_data),
+            'market_breakdown': market_data,
+            'total_expected_monthly_lift': total_expected_lift,
+            'expected_monthly_revenue_increase': f"${monthly_additional_revenue:,.2f}",
+            'localization_cost': f"${localization_cost:,.2f}",
+            'payback_period_months': round(payback_months, 1) if payback_months != float('inf') else 'N/A',
+            'annual_roi': f"{((monthly_additional_revenue * 12 - localization_cost) / localization_cost * 100):.1f}%" if payback_months != float('inf') else 'Negative',
+            'recommendation': self._generate_roi_recommendation(payback_months)
+        }
+
+    def _estimate_translation_cost(self, language: str) -> Dict[str, float]:
+        """Estimate translation cost for a language."""
+        # Base cost per word (professional translation)
+        base_cost_per_word = 0.12
+
+        # Language-specific multipliers
+        multipliers = {
+            'zh-CN': 1.5,  # Chinese requires specialist
+            'ja-JP': 1.5,  # Japanese requires specialist
+            'ko-KR': 1.3,
+            'ar-SA': 1.4,  # Arabic (right-to-left)
+            'default': 1.0
+        }
+
+        multiplier = multipliers.get(language, multipliers['default'])
+
+        # Typical word counts for app store metadata
+        typical_word_counts = {
+            'title': 5,
+            'subtitle': 5,
+            'description': 300,
+            'keywords': 20,
+            'screenshots': 50  # Caption text
+        }
+
+        total_words = sum(typical_word_counts.values())
+        estimated_cost = total_words * base_cost_per_word * multiplier
+
+        return {
+            'cost_per_word': base_cost_per_word * multiplier,
+            'total_words': total_words,
+            'estimated_cost': round(estimated_cost, 2)
+        }
+
+    def _estimate_total_localization_cost(self, markets: List[Dict[str, Any]]) -> str:
+        """Estimate total cost for multiple markets."""
+        total = sum(m['estimated_translation_cost']['estimated_cost'] for m in markets)
+        return f"${total:,.2f}"
+
+    def _prioritize_implementation(self, markets: List[Dict[str, Any]]) -> List[Dict[str, str]]:
+        """Create phased implementation plan."""
+        phases = []
+
+        # Phase 1: Top revenue markets
+        phase_1 = [m for m in markets[:3]]
+        if phase_1:
+            phases.append({
+                'phase': 'Phase 1 (First 30 days)',
+                'markets': ', '.join([m['market'] for m in phase_1]),
+                'rationale': 'Highest revenue potential markets'
+            })
+
+        # Phase 2: Remaining tier 1 and top tier 2
+        phase_2 = [m for m in markets[3:6]]
+        if phase_2:
+            phases.append({
+                'phase': 'Phase 2 (Days 31-60)',
+                'markets': ', '.join([m['market'] for m in phase_2]),
+                'rationale': 'Strong revenue markets with good ROI'
+            })
+
+        # Phase 3: Remaining markets
+        phase_3 = [m for m in markets[6:]]
+        if phase_3:
+            phases.append({
+                'phase': 'Phase 3 (Days 61-90)',
+                'markets': ', '.join([m['market'] for m in phase_3]),
+                'rationale': 'Complete global coverage'
+            })
+
+        return phases
+
+    def _get_translation_notes(
+        self,
+        field: str,
+        target_language: str,
+        estimated_length: int,
+        limit: int
+    ) -> List[str]:
+        """Get translation-specific notes for field."""
+        notes = []
+
+        if estimated_length > limit:
+            notes.append(f"Condensing required - aim for {limit - 10} characters to allow buffer")
+
+        if field == 'title' and target_language.startswith('zh'):
+            notes.append("Chinese characters convey more meaning - may need fewer characters")
+
+        if field == 'keywords' and target_language.startswith('de'):
+            notes.append("German compound words may be longer - prioritize shorter keywords")
+
+        return notes
+
+    def _generate_translation_recommendations(
+        self,
+        target_language: str,
+        warnings: List[str]
+    ) -> List[str]:
+        """Generate translation recommendations."""
+        recommendations = [
+            "Use professional native speakers for translation",
+            "Test translations with local users before finalizing"
+        ]
+
+        if warnings:
+            recommendations.append("Work with translator to condense text while preserving meaning")
+
+        if target_language.startswith('zh') or target_language.startswith('ja'):
+            recommendations.append("Consider cultural context and local idioms")
+
+        return recommendations
+
+    def _get_cultural_keyword_considerations(self, target_market: str) -> Dict[str, List[str]]:
+        """Get cultural considerations for keywords by market."""
+        # Simplified example - real implementation would be more comprehensive
+        considerations = {
+            'China': ['Avoid politically sensitive terms', 'Consider local alternatives to blocked services'],
+            'Japan': ['Honorific language important', 'Technical terms often use katakana'],
+            'Germany': ['Privacy and security terms resonate', 'Efficiency and quality valued'],
+            'France': ['French language protection laws', 'Prefer French terms over English'],
+            'default': ['Research local search behavior', 'Test with native speakers']
+        }
+
+        return considerations.get(target_market, considerations['default'])
+
+    def _get_search_patterns(self, target_market: str) -> List[str]:
+        """Get search pattern notes for market."""
+        patterns = {
+            'China': ['Use both simplified characters and romanization', 'Brand names often romanized'],
+            'Japan': ['Mix of kanji, hiragana, and katakana', 'English words common in tech'],
+            'Germany': ['Compound words common', 'Specific technical terminology'],
+            'default': ['Research local search trends', 'Monitor competitor keywords']
+        }
+
+        return patterns.get(target_market, patterns['default'])
+
+    def _determine_adaptation_strategy(self, keyword: str, target_market: str) -> str:
+        """Determine how to adapt keyword for market."""
+        # Simplified logic
+        if target_market in ['China', 'Japan', 'Korea']:
+            return 'full_localization'  # Complete translation needed
+        elif target_market in ['Germany', 'France', 'Spain']:
+            return 'adapt_and_translate'  # Some adaptation needed
+        else:
+            return 'direct_translation'  # Direct translation usually sufficient
+
+    def _check_translation_quality(
+        self,
+        translated_metadata: Dict[str, str],
+        target_language: str
+    ) -> List[str]:
+        """Basic quality checks for translations."""
+        issues = []
+
+        # Check for untranslated placeholders
+        for field, text in translated_metadata.items():
+            if '[' in text or '{' in text or 'TODO' in text.upper():
+                issues.append(f"{field} contains placeholder text")
+
+        # Check for excessive punctuation
+        for field, text in translated_metadata.items():
+            if text.count('!') > 3:
+                issues.append(f"{field} has excessive exclamation marks")
+
+        return issues
+
+    def _generate_roi_recommendation(self, payback_months: float) -> str:
+        """Generate ROI recommendation."""
+        if payback_months <= 3:
+            return "Excellent ROI - proceed immediately"
+        elif payback_months <= 6:
+            return "Good ROI - recommended investment"
+        elif payback_months <= 12:
+            return "Moderate ROI - consider if strategic market"
+        else:
+            return "Low ROI - reconsider or focus on higher-priority markets first"
+
+
+def plan_localization_strategy(
+    current_market: str,
+    budget_level: str,
+    monthly_downloads: int
+) -> Dict[str, Any]:
+    """
+    Convenience function to plan localization strategy.
+
+    Args:
+        current_market: Current market code
+        budget_level: Budget level
+        monthly_downloads: Current monthly downloads
+
+    Returns:
+        Complete localization plan
+    """
+    helper = LocalizationHelper()
+
+    target_markets = helper.identify_target_markets(
+        current_market=current_market,
+        budget_level=budget_level
+    )
+
+    # Extract market codes
+    market_codes = [m['language'] for m in target_markets['recommended_markets']]
+
+    # Calculate ROI
+    estimated_cost = float(target_markets['estimated_cost'].replace('$', '').replace(',', ''))
+
+    roi_analysis = helper.calculate_localization_roi(
+        market_codes,
+        monthly_downloads,
+        estimated_cost
+    )
+
+    return {
+        'target_markets': target_markets,
+        'roi_analysis': roi_analysis
+    }