gkt-node 3.3.0

package/assets/.agent/skills/app-store-optimization/SKILL.md

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+---
+name: app-store-optimization
+description: Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
+---
+
+# App Store Optimization (ASO) Skill
+
+This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store.
+
+## Capabilities
+
+### Research & Analysis
+- **Keyword Research**: Analyze keyword volume, competition, and relevance for app discovery
+- **Competitor Analysis**: Deep-dive into top-performing apps in your category
+- **Market Trend Analysis**: Identify emerging trends and opportunities in your app category
+- **Review Sentiment Analysis**: Extract insights from user reviews to identify strengths and issues
+- **Category Analysis**: Evaluate optimal category and subcategory placement strategies
+
+### Metadata Optimization
+- **Title Optimization**: Create compelling titles with optimal keyword placement (platform-specific character limits)
+- **Description Optimization**: Craft both short and full descriptions that convert and rank
+- **Subtitle/Promotional Text**: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars)
+- **Keyword Field**: Maximize Apple's 100-character keyword field with strategic selection
+- **Category Selection**: Data-driven recommendations for primary and secondary categories
+- **Icon Best Practices**: Guidelines for designing high-converting app icons
+- **Screenshot Optimization**: Strategies for creating screenshots that drive installs
+- **Preview Video**: Best practices for app preview videos
+- **Localization**: Multi-language optimization strategies for global reach
+
+### Conversion Optimization
+- **A/B Testing Framework**: Plan and track metadata experiments for continuous improvement
+- **Visual Asset Testing**: Test icons, screenshots, and videos for maximum conversion
+- **Store Listing Optimization**: Comprehensive page optimization for impression-to-install conversion
+- **Call-to-Action**: Optimize CTAs in descriptions and promotional materials
+
+### Rating & Review Management
+- **Review Monitoring**: Track and analyze user reviews for actionable insights
+- **Response Strategies**: Templates and best practices for responding to reviews
+- **Rating Improvement**: Tactical approaches to improve app ratings organically
+- **Issue Identification**: Surface common problems and feature requests from reviews
+
+### Launch & Update Strategies
+- **Pre-Launch Checklist**: Complete validation before submitting to stores
+- **Launch Timing**: Optimize release timing for maximum visibility and downloads
+- **Update Cadence**: Plan optimal update frequency and feature rollouts
+- **Feature Announcements**: Craft "What's New" sections that re-engage users
+- **Seasonal Optimization**: Leverage seasonal trends and events
+
+### Analytics & Tracking
+- **ASO Score**: Calculate overall ASO health score across multiple factors
+- **Keyword Rankings**: Track keyword position changes over time
+- **Conversion Metrics**: Monitor impression-to-install conversion rates
+- **Download Velocity**: Track download trends and momentum
+- **Performance Benchmarking**: Compare against category averages and competitors
+
+### Platform-Specific Requirements
+- **Apple App Store**:
+  - Title: 30 characters
+  - Subtitle: 30 characters
+  - Promotional Text: 170 characters (editable without app update)
+  - Description: 4,000 characters
+  - Keywords: 100 characters (comma-separated, no spaces)
+  - What's New: 4,000 characters
+- **Google Play Store**:
+  - Title: 50 characters (formerly 30, increased in 2021)
+  - Short Description: 80 characters
+  - Full Description: 4,000 characters
+  - No separate keyword field (keywords extracted from title and description)
+
+## Input Requirements
+
+### Keyword Research
+```json
+{
+  "app_name": "MyApp",
+  "category": "Productivity",
+  "target_keywords": ["task manager", "productivity", "todo list"],
+  "competitors": ["Todoist", "Any.do", "Microsoft To Do"],
+  "language": "en-US"
+}
+```
+
+### Metadata Optimization
+```json
+{
+  "platform": "apple" | "google",
+  "app_info": {
+    "name": "MyApp",
+    "category": "Productivity",
+    "target_audience": "Professionals aged 25-45",
+    "key_features": ["Task management", "Team collaboration", "AI assistance"],
+    "unique_value": "AI-powered task prioritization"
+  },
+  "current_metadata": {
+    "title": "Current Title",
+    "subtitle": "Current Subtitle",
+    "description": "Current description..."
+  },
+  "target_keywords": ["productivity", "task manager", "todo"]
+}
+```
+
+### Review Analysis
+```json
+{
+  "app_id": "com.myapp.app",
+  "platform": "apple" | "google",
+  "date_range": "last_30_days" | "last_90_days" | "all_time",
+  "rating_filter": [1, 2, 3, 4, 5],
+  "language": "en"
+}
+```
+
+### ASO Score Calculation
+```json
+{
+  "metadata": {
+    "title_quality": 0.8,
+    "description_quality": 0.7,
+    "keyword_density": 0.6
+  },
+  "ratings": {
+    "average_rating": 4.5,
+    "total_ratings": 15000
+  },
+  "conversion": {
+    "impression_to_install": 0.05
+  },
+  "keyword_rankings": {
+    "top_10": 5,
+    "top_50": 12,
+    "top_100": 18
+  }
+}
+```
+
+## Output Formats
+
+### Keyword Research Report
+- List of recommended keywords with search volume estimates
+- Competition level analysis (low/medium/high)
+- Relevance scores for each keyword
+- Strategic recommendations for primary vs. secondary keywords
+- Long-tail keyword opportunities
+
+### Optimized Metadata Package
+- Platform-specific title (with character count validation)
+- Subtitle/promotional text (Apple)
+- Short description (Google)
+- Full description (both platforms)
+- Keyword field (Apple - 100 chars)
+- Character count validation for all fields
+- Keyword density analysis
+- Before/after comparison
+
+### Competitor Analysis Report
+- Top 10 competitors in category
+- Their metadata strategies
+- Keyword overlap analysis
+- Visual asset assessment
+- Rating and review volume comparison
+- Identified gaps and opportunities
+
+### ASO Health Score
+- Overall score (0-100)
+- Category breakdown:
+  - Metadata Quality (0-25)
+  - Ratings & Reviews (0-25)
+  - Keyword Performance (0-25)
+  - Conversion Metrics (0-25)
+- Specific improvement recommendations
+- Priority action items
+
+### A/B Test Plan
+- Hypothesis and test variables
+- Test duration recommendations
+- Success metrics definition
+- Sample size calculations
+- Statistical significance thresholds
+
+### Launch Checklist
+- Pre-submission validation (all required assets, metadata)
+- Store compliance verification
+- Testing checklist (devices, OS versions)
+- Marketing preparation items
+- Post-launch monitoring plan
+
+## How to Use
+
+### Keyword Research
+```
+Hey Claude—I just added the "app-store-optimization" skill. Can you research the best keywords for a productivity app targeting professionals? Focus on keywords with good search volume but lower competition.
+```
+
+### Optimize App Store Listing
+```
+Hey Claude—I just added the "app-store-optimization" skill. Can you optimize my app's metadata for the Apple App Store? Here's my current listing: [provide current metadata]. I want to rank for "task management" and "productivity tools".
+```
+
+### Analyze Competitor Strategy
+```
+Hey Claude—I just added the "app-store-optimization" skill. Can you analyze the ASO strategies of Todoist, Any.do, and Microsoft To Do? I want to understand what they're doing well and where there are opportunities.
+```
+
+### Review Sentiment Analysis
+```
+Hey Claude—I just added the "app-store-optimization" skill. Can you analyze recent reviews for my app (com.myapp.ios) and identify the most common user complaints and feature requests?
+```
+
+### Calculate ASO Score
+```
+Hey Claude—I just added the "app-store-optimization" skill. Can you calculate my app's overall ASO health score and provide specific recommendations for improvement?
+```
+
+### Plan A/B Test
+```
+Hey Claude—I just added the "app-store-optimization" skill. I want to A/B test my app icon and first screenshot. Can you help me design the test and determine how long to run it?
+```
+
+### Pre-Launch Checklist
+```
+Hey Claude—I just added the "app-store-optimization" skill. Can you generate a comprehensive pre-launch checklist for submitting my app to both Apple App Store and Google Play Store?
+```
+
+## Scripts
+
+### keyword_analyzer.py
+Analyzes keywords for search volume, competition, and relevance. Provides strategic recommendations for primary and secondary keywords.
+
+**Key Functions:**
+- `analyze_keyword()`: Analyze single keyword metrics
+- `compare_keywords()`: Compare multiple keywords
+- `find_long_tail()`: Discover long-tail keyword opportunities
+- `calculate_keyword_difficulty()`: Assess competition level
+
+### metadata_optimizer.py
+Optimizes titles, descriptions, and keyword fields with platform-specific character limit validation.
+
+**Key Functions:**
+- `optimize_title()`: Create compelling, keyword-rich titles
+- `optimize_description()`: Generate conversion-focused descriptions
+- `optimize_keyword_field()`: Maximize Apple's 100-char keyword field
+- `validate_character_limits()`: Ensure compliance with platform limits
+- `calculate_keyword_density()`: Analyze keyword usage in metadata
+
+### competitor_analyzer.py
+Analyzes top competitors' ASO strategies and identifies opportunities.
+
+**Key Functions:**
+- `get_top_competitors()`: Identify category leaders
+- `analyze_competitor_metadata()`: Extract and analyze competitor keywords
+- `compare_visual_assets()`: Evaluate icons and screenshots
+- `identify_gaps()`: Find competitive opportunities
+
+### aso_scorer.py
+Calculates comprehensive ASO health score across multiple dimensions.
+
+**Key Functions:**
+- `calculate_overall_score()`: Compute 0-100 ASO score
+- `score_metadata_quality()`: Evaluate title, description, keywords
+- `score_ratings_reviews()`: Assess rating quality and volume
+- `score_keyword_performance()`: Analyze ranking positions
+- `score_conversion_metrics()`: Evaluate impression-to-install rates
+- `generate_recommendations()`: Provide prioritized action items
+
+### ab_test_planner.py
+Plans and tracks A/B tests for metadata and visual assets.
+
+**Key Functions:**
+- `design_test()`: Create test hypothesis and variables
+- `calculate_sample_size()`: Determine required test duration
+- `calculate_significance()`: Assess statistical significance
+- `track_results()`: Monitor test performance
+- `generate_report()`: Summarize test outcomes
+
+### localization_helper.py
+Manages multi-language ASO optimization strategies.
+
+**Key Functions:**
+- `identify_target_markets()`: Recommend localization priorities
+- `translate_metadata()`: Generate localized metadata
+- `adapt_keywords()`: Research locale-specific keywords
+- `validate_translations()`: Check character limits per language
+- `calculate_localization_roi()`: Estimate impact of localization
+
+### review_analyzer.py
+Analyzes user reviews for sentiment, issues, and feature requests.
+
+**Key Functions:**
+- `analyze_sentiment()`: Calculate positive/negative/neutral ratios
+- `extract_common_themes()`: Identify frequently mentioned topics
+- `identify_issues()`: Surface bugs and user complaints
+- `find_feature_requests()`: Extract desired features
+- `track_sentiment_trends()`: Monitor sentiment over time
+- `generate_response_templates()`: Create review response drafts
+
+### launch_checklist.py
+Generates comprehensive pre-launch and update checklists.
+
+**Key Functions:**
+- `generate_prelaunch_checklist()`: Complete submission validation
+- `validate_app_store_compliance()`: Check Apple guidelines
+- `validate_play_store_compliance()`: Check Google policies
+- `create_update_plan()`: Plan update cadence and features
+- `optimize_launch_timing()`: Recommend release dates
+- `plan_seasonal_campaigns()`: Identify seasonal opportunities
+
+## Best Practices
+
+### Keyword Research
+1. **Volume vs. Competition**: Balance high-volume keywords with achievable rankings
+2. **Relevance First**: Only target keywords genuinely relevant to your app
+3. **Long-Tail Strategy**: Include 3-4 word phrases with lower competition
+4. **Continuous Research**: Keyword trends change—research quarterly
+5. **Competitor Keywords**: Don't copy blindly; ensure relevance to your features
+
+### Metadata Optimization
+1. **Front-Load Keywords**: Place most important keywords early in title/description
+2. **Natural Language**: Write for humans first, SEO second
+3. **Feature Benefits**: Focus on user benefits, not just features
+4. **A/B Test Everything**: Test titles, descriptions, screenshots systematically
+5. **Update Regularly**: Refresh metadata every major update
+6. **Character Limits**: Use every character—don't waste valuable space
+7. **Apple Keyword Field**: No plurals, duplicates, or spaces between commas
+
+### Visual Assets
+1. **Icon**: Must be recognizable at small sizes (60x60px)
+2. **Screenshots**: First 2-3 are critical—most users don't scroll
+3. **Captions**: Use screenshot captions to tell your value story
+4. **Consistency**: Match visual style to app design
+5. **A/B Test Icons**: Icon is the single most important visual element
+
+### Reviews & Ratings
+1. **Respond Quickly**: Reply to reviews within 24-48 hours
+2. **Professional Tone**: Always courteous, even with negative reviews
+3. **Address Issues**: Show you're actively fixing reported problems
+4. **Thank Supporters**: Acknowledge positive reviews
+5. **Prompt Strategically**: Ask for ratings after positive experiences
+
+### Launch Strategy
+1. **Soft Launch**: Consider launching in smaller markets first
+2. **PR Timing**: Coordinate press coverage with launch
+3. **Update Frequently**: Initial updates signal active development
+4. **Monitor Closely**: Track metrics daily for first 2 weeks
+5. **Iterate Quickly**: Fix critical issues immediately
+
+### Localization
+1. **Prioritize Markets**: Start with English, Spanish, Chinese, French, German
+2. **Native Speakers**: Use professional translators, not machine translation
+3. **Cultural Adaptation**: Some features resonate differently by culture
+4. **Test Locally**: Have native speakers review before publishing
+5. **Measure ROI**: Track downloads by locale to assess impact
+
+## Limitations
+
+### Data Dependencies
+- Keyword search volume estimates are approximate (no official data from Apple/Google)
+- Competitor data may be incomplete for private apps
+- Review analysis limited to public reviews (can't access private feedback)
+- Historical data may not be available for new apps
+
+### Platform Constraints
+- Apple App Store keyword changes require app submission (except Promotional Text)
+- Google Play Store metadata changes take 1-2 hours to index
+- A/B testing requires significant traffic for statistical significance
+- Store algorithms are proprietary and change without notice
+
+### Industry Variability
+- ASO benchmarks vary significantly by category (games vs. utilities)
+- Seasonality affects different categories differently
+- Geographic markets have different competitive landscapes
+- Cultural preferences impact what works in different countries
+
+### Scope Boundaries
+- Does not include paid user acquisition strategies (Apple Search Ads, Google Ads)
+- Does not cover app development or UI/UX optimization
+- Does not include app analytics implementation (use Firebase, Mixpanel, etc.)
+- Does not handle app submission technical issues (provisioning profiles, certificates)
+
+### When NOT to Use This Skill
+- For web apps (different SEO strategies apply)
+- For enterprise apps not in public stores
+- For apps in beta/TestFlight only
+- If you need paid advertising strategies (use marketing skills instead)
+
+## Integration with Other Skills
+
+This skill works well with:
+- **Content Strategy Skills**: For creating app descriptions and marketing copy
+- **Analytics Skills**: For analyzing download and engagement data
+- **Localization Skills**: For managing multi-language content
+- **Design Skills**: For creating optimized visual assets
+- **Marketing Skills**: For coordinating broader launch campaigns
+
+## Version & Updates
+
+This skill is based on current Apple App Store and Google Play Store requirements as of November 2025. Store policies and best practices evolve—verify current requirements before major launches.
+
+**Key Updates to Monitor:**
+- Apple App Store Connect updates (apple.com/app-store/review/guidelines)
+- Google Play Console updates (play.google.com/console/about/guides/releasewithconfidence)
+- iOS/Android version adoption rates (affects device testing)
+- Store algorithm changes (follow ASO blogs and communities)