bmalph 1.0.0 → 2.2.1

package/bmad/bmm/workflows/1-analysis/research/market-steps/step-05-competitive-analysis.md

@@ -1,177 +1,177 @@
-# Market Research Step 5: Competitive Analysis
-
-## MANDATORY EXECUTION RULES (READ FIRST):
-
-- 🛑 NEVER generate content without web search verification
-
-- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
-- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
-- ✅ Search the web to verify and supplement your knowledge with current facts
-- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
-- 💬 FOCUS on competitive landscape and market positioning
-- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
-- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
-
-## EXECUTION PROTOCOLS:
-
-- 🎯 Show web search analysis before presenting findings
-- ⚠️ Present [C] complete option after competitive analysis content generation
-- 💾 ONLY save when user chooses C (Complete)
-- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4, 5]` before completing workflow
-- 🚫 FORBIDDEN to complete workflow until C is selected
-
-## CONTEXT BOUNDARIES:
-
-- Current document and frontmatter from previous steps are available
-- Focus on competitive landscape and market positioning analysis
-- Web search capabilities with source verification are enabled
-- May need to search for specific competitor information
-
-## YOUR TASK:
-
-Conduct comprehensive competitive analysis with emphasis on market positioning.
-
-## COMPETITIVE ANALYSIS SEQUENCE:
-
-### 1. Begin Competitive Analysis
-
-Start with competitive research approach:
-"Now I'll conduct **competitive analysis** to understand the competitive landscape.
-
-**Competitive Analysis Focus:**
-
-- Key players and market share
-- Competitive positioning strategies
-- Strengths and weaknesses analysis
-- Market differentiation opportunities
-- Competitive threats and challenges
-
-**Let me search for current competitive information.**"
-
-### 2. Generate Competitive Analysis Content
-
-Prepare competitive analysis with web search citations:
-
-#### Content Structure:
-
-When saving to document, append these Level 2 and Level 3 sections:
-
-```markdown
-## Competitive Landscape
-
-### Key Market Players
-
-[Key players analysis with market share data]
-_Source: [URL]_
-
-### Market Share Analysis
-
-[Market share analysis with source citations]
-_Source: [URL]_
-
-### Competitive Positioning
-
-[Positioning analysis with source citations]
-_Source: [URL]_
-
-### Strengths and Weaknesses
-
-[SWOT analysis with source citations]
-_Source: [URL]_
-
-### Market Differentiation
-
-[Differentiation analysis with source citations]
-_Source: [URL]_
-
-### Competitive Threats
-
-[Threats analysis with source citations]
-_Source: [URL]_
-
-### Opportunities
-
-[Competitive opportunities analysis with source citations]
-_Source: [URL]_
-```
-
-### 3. Present Analysis and Complete Option
-
-Show the generated competitive analysis and present complete option:
-"I've completed the **competitive analysis** for the competitive landscape.
-
-**Key Competitive Findings:**
-
-- Key market players and market share identified
-- Competitive positioning strategies mapped
-- Strengths and weaknesses thoroughly analyzed
-- Market differentiation opportunities identified
-- Competitive threats and challenges documented
-
-**Ready to complete the market research?**
-[C] Complete Research - Save final document and conclude
-
-### 4. Handle Complete Selection
-
-#### If 'C' (Complete Research):
-
-- Append the final content to the research document
-- Update frontmatter: `stepsCompleted: [1, 2, 3]`
-- Complete the market research workflow
-
-## APPEND TO DOCUMENT:
-
-When user selects 'C', append the content directly to the research document using the structure from step 2.
-
-## SUCCESS METRICS:
-
-✅ Key market players identified
-✅ Market share analysis completed with source verification
-✅ Competitive positioning strategies clearly mapped
-✅ Strengths and weaknesses thoroughly analyzed
-✅ Market differentiation opportunities identified
-✅ [C] complete option presented and handled correctly
-✅ Content properly appended to document when C selected
-✅ Market research workflow completed successfully
-
-## FAILURE MODES:
-
-❌ Relying solely on training data without web verification for current facts
-
-❌ Missing key market players or market share data
-❌ Incomplete competitive positioning analysis
-❌ Not identifying market differentiation opportunities
-❌ Not presenting completion option for research workflow
-❌ Appending content without user selecting 'C'
-
-❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
-❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
-❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
-
-## COMPETITIVE RESEARCH PROTOCOLS:
-
-- Search for industry reports and competitive intelligence
-- Use competitor company websites and annual reports
-- Research market research firm competitive analyses
-- Note competitive advantages and disadvantages
-- Search for recent market developments and disruptions
-
-## MARKET RESEARCH COMPLETION:
-
-When 'C' is selected:
-
-- All market research steps completed
-- Comprehensive market research document generated
-- All sections appended with source citations
-- Market research workflow status updated
-- Final recommendations provided to user
-
-## NEXT STEPS:
-
-Market research workflow complete. User may:
-
-- Use market research to inform product development strategies
-- Conduct additional competitive research on specific companies
-- Combine market research with other research types for comprehensive insights
-
-Congratulations on completing comprehensive market research! 🎉
+# Market Research Step 5: Competitive Analysis
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
+- 💬 FOCUS on competitive landscape and market positioning
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] complete option after competitive analysis content generation
+- 💾 ONLY save when user chooses C (Complete)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4, 5]` before completing workflow
+- 🚫 FORBIDDEN to complete workflow until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- Focus on competitive landscape and market positioning analysis
+- Web search capabilities with source verification are enabled
+- May need to search for specific competitor information
+
+## YOUR TASK:
+
+Conduct comprehensive competitive analysis with emphasis on market positioning.
+
+## COMPETITIVE ANALYSIS SEQUENCE:
+
+### 1. Begin Competitive Analysis
+
+Start with competitive research approach:
+"Now I'll conduct **competitive analysis** to understand the competitive landscape.
+
+**Competitive Analysis Focus:**
+
+- Key players and market share
+- Competitive positioning strategies
+- Strengths and weaknesses analysis
+- Market differentiation opportunities
+- Competitive threats and challenges
+
+**Let me search for current competitive information.**"
+
+### 2. Generate Competitive Analysis Content
+
+Prepare competitive analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Competitive Landscape
+
+### Key Market Players
+
+[Key players analysis with market share data]
+_Source: [URL]_
+
+### Market Share Analysis
+
+[Market share analysis with source citations]
+_Source: [URL]_
+
+### Competitive Positioning
+
+[Positioning analysis with source citations]
+_Source: [URL]_
+
+### Strengths and Weaknesses
+
+[SWOT analysis with source citations]
+_Source: [URL]_
+
+### Market Differentiation
+
+[Differentiation analysis with source citations]
+_Source: [URL]_
+
+### Competitive Threats
+
+[Threats analysis with source citations]
+_Source: [URL]_
+
+### Opportunities
+
+[Competitive opportunities analysis with source citations]
+_Source: [URL]_
+```
+
+### 3. Present Analysis and Complete Option
+
+Show the generated competitive analysis and present complete option:
+"I've completed the **competitive analysis** for the competitive landscape.
+
+**Key Competitive Findings:**
+
+- Key market players and market share identified
+- Competitive positioning strategies mapped
+- Strengths and weaknesses thoroughly analyzed
+- Market differentiation opportunities identified
+- Competitive threats and challenges documented
+
+**Ready to complete the market research?**
+[C] Complete Research - Save final document and conclude
+
+### 4. Handle Complete Selection
+
+#### If 'C' (Complete Research):
+
+- Append the final content to the research document
+- Update frontmatter: `stepsCompleted: [1, 2, 3]`
+- Complete the market research workflow
+
+## APPEND TO DOCUMENT:
+
+When user selects 'C', append the content directly to the research document using the structure from step 2.
+
+## SUCCESS METRICS:
+
+✅ Key market players identified
+✅ Market share analysis completed with source verification
+✅ Competitive positioning strategies clearly mapped
+✅ Strengths and weaknesses thoroughly analyzed
+✅ Market differentiation opportunities identified
+✅ [C] complete option presented and handled correctly
+✅ Content properly appended to document when C selected
+✅ Market research workflow completed successfully
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing key market players or market share data
+❌ Incomplete competitive positioning analysis
+❌ Not identifying market differentiation opportunities
+❌ Not presenting completion option for research workflow
+❌ Appending content without user selecting 'C'
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## COMPETITIVE RESEARCH PROTOCOLS:
+
+- Search for industry reports and competitive intelligence
+- Use competitor company websites and annual reports
+- Research market research firm competitive analyses
+- Note competitive advantages and disadvantages
+- Search for recent market developments and disruptions
+
+## MARKET RESEARCH COMPLETION:
+
+When 'C' is selected:
+
+- All market research steps completed
+- Comprehensive market research document generated
+- All sections appended with source citations
+- Market research workflow status updated
+- Final recommendations provided to user
+
+## NEXT STEPS:
+
+Market research workflow complete. User may:
+
+- Use market research to inform product development strategies
+- Conduct additional competitive research on specific companies
+- Combine market research with other research types for comprehensive insights
+
+Congratulations on completing comprehensive market research! 🎉