bmalph 1.0.0 → 2.2.1

package/bmad/bmm/workflows/1-analysis/research/market-steps/step-03-customer-pain-points.md

@@ -1,249 +1,249 @@
-# Market Research Step 3: Customer Pain Points and Needs
-
-## MANDATORY EXECUTION RULES (READ FIRST):
-
-- 🛑 NEVER generate content without web search verification
-
-- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
-- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
-- ✅ Search the web to verify and supplement your knowledge with current facts
-- 📋 YOU ARE A CUSTOMER NEEDS ANALYST, not content generator
-- 💬 FOCUS on customer pain points, challenges, and unmet needs
-- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
-- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
-- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
-
-## EXECUTION PROTOCOLS:
-
-- 🎯 Show web search analysis before presenting findings
-- ⚠️ Present [C] continue option after pain points content generation
-- 📝 WRITE CUSTOMER PAIN POINTS ANALYSIS TO DOCUMENT IMMEDIATELY
-- 💾 ONLY proceed when user chooses C (Continue)
-- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
-- 🚫 FORBIDDEN to load next step until C is selected
-
-## CONTEXT BOUNDARIES:
-
-- Current document and frontmatter from previous steps are available
-- Customer behavior analysis completed in previous step
-- Focus on customer pain points, challenges, and unmet needs
-- Web search capabilities with source verification are enabled
-- **Research topic = "{{research_topic}}"** - established from initial discussion
-- **Research goals = "{{research_goals}}"** - established from initial discussion
-
-## YOUR TASK:
-
-Conduct customer pain points and needs analysis with emphasis on challenges and frustrations.
-
-## CUSTOMER PAIN POINTS ANALYSIS SEQUENCE:
-
-### 1. Begin Customer Pain Points Analysis
-
-**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer pain point areas simultaneously and thoroughly.
-
-Start with customer pain points research approach:
-"Now I'll conduct **customer pain points analysis** for **{{research_topic}}** to understand customer challenges.
-
-**Customer Pain Points Focus:**
-
-- Customer challenges and frustrations
-- Unmet needs and unaddressed problems
-- Barriers to adoption or usage
-- Service and support pain points
-- Customer satisfaction gaps
-
-**Let me search for current customer pain points insights.**"
-
-### 2. Parallel Pain Points Research Execution
-
-**Execute multiple web searches simultaneously:**
-
-Search the web: "{{research_topic}} customer pain points challenges"
-Search the web: "{{research_topic}} customer frustrations"
-Search the web: "{{research_topic}} unmet customer needs"
-Search the web: "{{research_topic}} customer barriers to adoption"
-
-**Analysis approach:**
-
-- Look for customer satisfaction surveys and reports
-- Search for customer complaints and reviews
-- Research customer support and service issues
-- Analyze barriers to customer adoption
-- Study unmet needs and market gaps
-
-### 3. Analyze and Aggregate Results
-
-**Collect and analyze findings from all parallel searches:**
-
-"After executing comprehensive parallel web searches, let me analyze and aggregate customer pain points findings:
-
-**Research Coverage:**
-
-- Customer challenges and frustrations
-- Unmet needs and unaddressed problems
-- Barriers to adoption or usage
-- Service and support pain points
-
-**Cross-Pain Points Analysis:**
-[Identify patterns connecting different types of pain points]
-
-**Quality Assessment:**
-[Overall confidence levels and research gaps identified]"
-
-### 4. Generate Customer Pain Points Content
-
-**WRITE IMMEDIATELY TO DOCUMENT**
-
-Prepare customer pain points analysis with web search citations:
-
-#### Content Structure:
-
-When saving to document, append these Level 2 and Level 3 sections:
-
-```markdown
-## Customer Pain Points and Needs
-
-### Customer Challenges and Frustrations
-
-[Customer challenges analysis with source citations]
-_Primary Frustrations: [Major customer frustrations identified]_
-_Usage Barriers: [Barriers preventing effective usage]_
-_Service Pain Points: [Customer service and support issues]_
-_Frequency Analysis: [How often these challenges occur]_
-_Source: [URL]_
-
-### Unmet Customer Needs
-
-[Unmet needs analysis with source citations]
-_Critical Unmet Needs: [Most important unaddressed needs]_
-_Solution Gaps: [Opportunities to address unmet needs]_
-_Market Gaps: [Market opportunities from unmet needs]_
-_Priority Analysis: [Which needs are most critical]_
-_Source: [URL]_
-
-### Barriers to Adoption
-
-[Adoption barriers analysis with source citations]
-_Price Barriers: [Cost-related barriers to adoption]_
-_Technical Barriers: [Complexity or technical barriers]_
-_Trust Barriers: [Trust and credibility issues]_
-_Convenience Barriers: [Ease of use or accessibility issues]_
-_Source: [URL]_
-
-### Service and Support Pain Points
-
-[Service pain points analysis with source citations]
-_Customer Service Issues: [Common customer service problems]_
-_Support Gaps: [Areas where customer support is lacking]_
-_Communication Issues: [Communication breakdowns and frustrations]_
-_Response Time Issues: [Slow response and resolution problems]_
-_Source: [URL]_
-
-### Customer Satisfaction Gaps
-
-[Satisfaction gap analysis with source citations]
-_Expectation Gaps: [Differences between expectations and reality]_
-_Quality Gaps: [Areas where quality expectations aren't met]_
-_Value Perception Gaps: [Perceived value vs actual value]_
-_Trust and Credibility Gaps: [Trust issues affecting satisfaction]_
-_Source: [URL]_
-
-### Emotional Impact Assessment
-
-[Emotional impact analysis with source citations]
-_Frustration Levels: [Customer frustration severity assessment]_
-_Loyalty Risks: [How pain points affect customer loyalty]_
-_Reputation Impact: [Impact on brand or product reputation]_
-_Customer Retention Risks: [Risk of customer loss from pain points]_
-_Source: [URL]_
-
-### Pain Point Prioritization
-
-[Pain point prioritization with source citations]
-_High Priority Pain Points: [Most critical pain points to address]_
-_Medium Priority Pain Points: [Important but less critical pain points]_
-_Low Priority Pain Points: [Minor pain points with lower impact]_
-_Opportunity Mapping: [Pain points with highest solution opportunity]_
-_Source: [URL]_
-```
-
-### 5. Present Analysis and Continue Option
-
-**Show analysis and present continue option:**
-
-"I've completed **customer pain points analysis** for {{research_topic}}, focusing on customer challenges.
-
-**Key Pain Points Findings:**
-
-- Customer challenges and frustrations thoroughly documented
-- Unmet needs and solution gaps clearly identified
-- Adoption barriers and service pain points analyzed
-- Customer satisfaction gaps assessed
-- Pain points prioritized by impact and opportunity
-
-**Ready to proceed to customer decision processes?**
-[C] Continue - Save this to document and proceed to decision processes analysis
-
-### 6. Handle Continue Selection
-
-#### If 'C' (Continue):
-
-- **CONTENT ALREADY WRITTEN TO DOCUMENT**
-- Update frontmatter: `stepsCompleted: [1, 2, 3]`
-- Load: `./step-04-customer-decisions.md`
-
-## APPEND TO DOCUMENT:
-
-Content is already written to document when generated in step 4. No additional append needed.
-
-## SUCCESS METRICS:
-
-✅ Customer challenges and frustrations clearly documented
-✅ Unmet needs and solution gaps identified
-✅ Adoption barriers and service pain points analyzed
-✅ Customer satisfaction gaps assessed
-✅ Pain points prioritized by impact and opportunity
-✅ Content written immediately to document
-✅ [C] continue option presented and handled correctly
-✅ Proper routing to next step (customer decisions)
-✅ Research goals alignment maintained
-
-## FAILURE MODES:
-
-❌ Relying solely on training data without web verification for current facts
-
-❌ Missing critical customer challenges or frustrations
-❌ Not identifying unmet needs or solution gaps
-❌ Incomplete adoption barriers analysis
-❌ Not writing content immediately to document
-❌ Not presenting [C] continue option after content generation
-❌ Not routing to customer decisions analysis step
-
-❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
-❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
-❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
-
-## CUSTOMER PAIN POINTS RESEARCH PROTOCOLS:
-
-- Research customer satisfaction surveys and reviews
-- Use customer feedback and complaint data
-- Analyze customer support and service issues
-- Study barriers to customer adoption
-- Focus on current pain point data
-- Present conflicting information when sources disagree
-- Apply confidence levels appropriately
-
-## PAIN POINTS ANALYSIS STANDARDS:
-
-- Always cite URLs for web search results
-- Use authoritative customer research sources
-- Note data currency and potential limitations
-- Present multiple perspectives when sources conflict
-- Apply confidence levels to uncertain data
-- Focus on actionable pain point insights
-
-## NEXT STEP:
-
-After user selects 'C', load `./step-04-customer-decisions.md` to analyze customer decision processes, journey mapping, and decision factors for {{research_topic}}.
-
-Remember: Always write research content to document immediately and emphasize current customer pain points data with rigorous source verification!
+# Market Research Step 3: Customer Pain Points and Needs
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A CUSTOMER NEEDS ANALYST, not content generator
+- 💬 FOCUS on customer pain points, challenges, and unmet needs
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] continue option after pain points content generation
+- 📝 WRITE CUSTOMER PAIN POINTS ANALYSIS TO DOCUMENT IMMEDIATELY
+- 💾 ONLY proceed when user chooses C (Continue)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- Customer behavior analysis completed in previous step
+- Focus on customer pain points, challenges, and unmet needs
+- Web search capabilities with source verification are enabled
+- **Research topic = "{{research_topic}}"** - established from initial discussion
+- **Research goals = "{{research_goals}}"** - established from initial discussion
+
+## YOUR TASK:
+
+Conduct customer pain points and needs analysis with emphasis on challenges and frustrations.
+
+## CUSTOMER PAIN POINTS ANALYSIS SEQUENCE:
+
+### 1. Begin Customer Pain Points Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer pain point areas simultaneously and thoroughly.
+
+Start with customer pain points research approach:
+"Now I'll conduct **customer pain points analysis** for **{{research_topic}}** to understand customer challenges.
+
+**Customer Pain Points Focus:**
+
+- Customer challenges and frustrations
+- Unmet needs and unaddressed problems
+- Barriers to adoption or usage
+- Service and support pain points
+- Customer satisfaction gaps
+
+**Let me search for current customer pain points insights.**"
+
+### 2. Parallel Pain Points Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} customer pain points challenges"
+Search the web: "{{research_topic}} customer frustrations"
+Search the web: "{{research_topic}} unmet customer needs"
+Search the web: "{{research_topic}} customer barriers to adoption"
+
+**Analysis approach:**
+
+- Look for customer satisfaction surveys and reports
+- Search for customer complaints and reviews
+- Research customer support and service issues
+- Analyze barriers to customer adoption
+- Study unmet needs and market gaps
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate customer pain points findings:
+
+**Research Coverage:**
+
+- Customer challenges and frustrations
+- Unmet needs and unaddressed problems
+- Barriers to adoption or usage
+- Service and support pain points
+
+**Cross-Pain Points Analysis:**
+[Identify patterns connecting different types of pain points]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Pain Points Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare customer pain points analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Pain Points and Needs
+
+### Customer Challenges and Frustrations
+
+[Customer challenges analysis with source citations]
+_Primary Frustrations: [Major customer frustrations identified]_
+_Usage Barriers: [Barriers preventing effective usage]_
+_Service Pain Points: [Customer service and support issues]_
+_Frequency Analysis: [How often these challenges occur]_
+_Source: [URL]_
+
+### Unmet Customer Needs
+
+[Unmet needs analysis with source citations]
+_Critical Unmet Needs: [Most important unaddressed needs]_
+_Solution Gaps: [Opportunities to address unmet needs]_
+_Market Gaps: [Market opportunities from unmet needs]_
+_Priority Analysis: [Which needs are most critical]_
+_Source: [URL]_
+
+### Barriers to Adoption
+
+[Adoption barriers analysis with source citations]
+_Price Barriers: [Cost-related barriers to adoption]_
+_Technical Barriers: [Complexity or technical barriers]_
+_Trust Barriers: [Trust and credibility issues]_
+_Convenience Barriers: [Ease of use or accessibility issues]_
+_Source: [URL]_
+
+### Service and Support Pain Points
+
+[Service pain points analysis with source citations]
+_Customer Service Issues: [Common customer service problems]_
+_Support Gaps: [Areas where customer support is lacking]_
+_Communication Issues: [Communication breakdowns and frustrations]_
+_Response Time Issues: [Slow response and resolution problems]_
+_Source: [URL]_
+
+### Customer Satisfaction Gaps
+
+[Satisfaction gap analysis with source citations]
+_Expectation Gaps: [Differences between expectations and reality]_
+_Quality Gaps: [Areas where quality expectations aren't met]_
+_Value Perception Gaps: [Perceived value vs actual value]_
+_Trust and Credibility Gaps: [Trust issues affecting satisfaction]_
+_Source: [URL]_
+
+### Emotional Impact Assessment
+
+[Emotional impact analysis with source citations]
+_Frustration Levels: [Customer frustration severity assessment]_
+_Loyalty Risks: [How pain points affect customer loyalty]_
+_Reputation Impact: [Impact on brand or product reputation]_
+_Customer Retention Risks: [Risk of customer loss from pain points]_
+_Source: [URL]_
+
+### Pain Point Prioritization
+
+[Pain point prioritization with source citations]
+_High Priority Pain Points: [Most critical pain points to address]_
+_Medium Priority Pain Points: [Important but less critical pain points]_
+_Low Priority Pain Points: [Minor pain points with lower impact]_
+_Opportunity Mapping: [Pain points with highest solution opportunity]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **customer pain points analysis** for {{research_topic}}, focusing on customer challenges.
+
+**Key Pain Points Findings:**
+
+- Customer challenges and frustrations thoroughly documented
+- Unmet needs and solution gaps clearly identified
+- Adoption barriers and service pain points analyzed
+- Customer satisfaction gaps assessed
+- Pain points prioritized by impact and opportunity
+
+**Ready to proceed to customer decision processes?**
+[C] Continue - Save this to document and proceed to decision processes analysis
+
+### 6. Handle Continue Selection
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2, 3]`
+- Load: `./step-04-customer-decisions.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## SUCCESS METRICS:
+
+✅ Customer challenges and frustrations clearly documented
+✅ Unmet needs and solution gaps identified
+✅ Adoption barriers and service pain points analyzed
+✅ Customer satisfaction gaps assessed
+✅ Pain points prioritized by impact and opportunity
+✅ Content written immediately to document
+✅ [C] continue option presented and handled correctly
+✅ Proper routing to next step (customer decisions)
+✅ Research goals alignment maintained
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing critical customer challenges or frustrations
+❌ Not identifying unmet needs or solution gaps
+❌ Incomplete adoption barriers analysis
+❌ Not writing content immediately to document
+❌ Not presenting [C] continue option after content generation
+❌ Not routing to customer decisions analysis step
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## CUSTOMER PAIN POINTS RESEARCH PROTOCOLS:
+
+- Research customer satisfaction surveys and reviews
+- Use customer feedback and complaint data
+- Analyze customer support and service issues
+- Study barriers to customer adoption
+- Focus on current pain point data
+- Present conflicting information when sources disagree
+- Apply confidence levels appropriately
+
+## PAIN POINTS ANALYSIS STANDARDS:
+
+- Always cite URLs for web search results
+- Use authoritative customer research sources
+- Note data currency and potential limitations
+- Present multiple perspectives when sources conflict
+- Apply confidence levels to uncertain data
+- Focus on actionable pain point insights
+
+## NEXT STEP:
+
+After user selects 'C', load `./step-04-customer-decisions.md` to analyze customer decision processes, journey mapping, and decision factors for {{research_topic}}.
+
+Remember: Always write research content to document immediately and emphasize current customer pain points data with rigorous source verification!