arkaos 2.0.0-alpha.1

package/departments/landing/skills/funnel-design/SKILL.md

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+---
+name: landing/funnel-design
+description: >
+  Sales funnel architecture using Brunson's Value Ladder. Selects funnel type
+  based on product, audience awareness, and price point.
+allowed-tools: [Read, Write, Edit, Agent]
+---
+
+# Funnel Architecture — `/landing funnel <type>`
+
+> **Agent:** Ines (Conversion Strategist) | **Framework:** Value Ladder (Russell Brunson)
+
+## Value Ladder
+
+```
+$$$$$ HIGH-TICKET (Done-For-You, Mastermind) → Application funnel
+ ↑
+$$$$ MID-TICKET (Course, Group Program) → Webinar funnel
+ ↑
+$$$ LOW-TICKET (Book, Templates) → SLO funnel (Self-Liquidating Offer)
+ ↑
+$$ ENTRY (Free+Shipping, $1 Trial) → Tripwire funnel
+ ↑
+FREE LEAD MAGNET (Ebook, Checklist) → Squeeze page
+```
+
+## Funnel Types by Context
+
+| Awareness Level | Price Point | Funnel Type |
+|----------------|-------------|------------|
+| Unaware | Free | Content → Lead Magnet → Nurture |
+| Problem-Aware | Low ($7-$47) | Lead Magnet → SLO/Tripwire → Upsell |
+| Solution-Aware | Mid ($97-$997) | Webinar/VSL → Offer → Downsell |
+| Product-Aware | Mid-High ($497-$2K) | Sales Page → Offer Stack → Upsell |
+| Most Aware | High ($2K+) | Application → Call → Close |
+
+## Funnel Architecture Output
+
+For each funnel, define:
+1. **Traffic source** — Where visitors come from
+2. **Landing page** — First touchpoint (attention ratio 1:1)
+3. **Lead capture** — How we get the email/contact
+4. **Nurture sequence** — Email series building trust
+5. **Offer page** — The sales page with offer stack
+6. **Order form** — Checkout with order bump
+7. **Upsell/downsell** — Post-purchase offers
+8. **Thank you/onboarding** — Deliver value immediately
+
+## Output → Obsidian: `WizardingCode/Landing-Pages/Funnels/FUNNEL-<slug>.md`

package/departments/landing/skills/funnel-metrics/SKILL.md

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+---
+name: landing/funnel-metrics
+description: >
+  Funnel metrics: conversion per stage, drop-off diagnosis, attribution.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Funnel Metrics — `/landing metrics`
+
+> **Agent:** Hugo (CRO Specialist) | **Framework:** Funnel Analytics + Conversion Tracking
+
+## What It Does
+
+Funnel metrics: conversion per stage, drop-off diagnosis, attribution.
+
+## Output
+
+Funnel metrics report with stage-by-stage conversion and optimization plan

package/departments/landing/skills/headline-write/SKILL.md

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+---
+name: landing/headline-write
+description: >
+  Write 10+ headline variants matched to audience awareness level.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Headline Write — `/landing headline <product>`
+
+> **Agent:** Teresa (Sales Copywriter) | **Framework:** Ogilvy Headlines + Schwartz Awareness
+
+## What It Does
+
+Write 10+ headline variants matched to audience awareness level.
+
+## Output
+
+Headline variants with awareness level rationale and A/B test plan

package/departments/landing/skills/landing-gen/SKILL.md

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+---
+name: landing/landing-gen
+description: >
+  Generate high-converting landing pages as complete TSX components.
+  Hero, features, pricing, FAQ, testimonials, CTA sections with
+  proven copy frameworks (PAS, AIDA, BAB) and SEO optimization.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent]
+---
+
+# Landing Page Generator — `/landing gen <product>`
+
+> **Agent:** Ines (Landing Lead) | **Frameworks:** AIDA, PAS, Grand Slam Offer, Core Web Vitals
+
+## Input
+
+| Field | Required | Example |
+|-------|----------|---------|
+| Product | yes | "TaskFlow" |
+| Tagline | yes | "Ship faster. Break less." |
+| Target audience | yes | "Engineering teams at startups" |
+| Key pain point | yes | "Manual deployments waste hours" |
+| Key benefit | yes | "Zero-config instant rollbacks" |
+| Pricing tiers | yes | "Free / Pro $29 / Enterprise" |
+| Design style | no | dark-saas, clean-minimal, bold-startup, enterprise |
+| Copy framework | no | PAS, AIDA, BAB |
+
+## Design Styles
+
+| Style | Background | Accent | CTA Button |
+|-------|-----------|--------|------------|
+| Dark SaaS | `bg-gray-950 text-white` | violet-500 | `bg-violet-600 hover:bg-violet-500` |
+| Clean Minimal | `bg-white text-gray-900` | blue-600 | `bg-blue-600 hover:bg-blue-700` |
+| Bold Startup | `bg-white text-gray-900` | orange-500 | `bg-orange-500 hover:bg-orange-600` |
+| Enterprise | `bg-slate-50 text-slate-900` | slate-700 | `bg-slate-900 hover:bg-slate-800` |
+
+## Copy Frameworks
+
+| Framework | H1 | Subheadline | CTA |
+|-----------|----|----|-----|
+| **PAS** | Painful state they are in | What happens if they do not fix it | What you offer |
+| **AIDA** | Bold attention-grabbing statement | Interesting fact or benefit | Clear action |
+| **BAB** | "[Before] to [After]" | "Here is how [product] bridges the gap" | Try it now |
+
+## Generation Workflow
+
+1. Gather inputs (ask only for missing fields)
+2. Select design style (infer from brand voice if not specified)
+3. Apply copy framework to all headline and body copy
+4. Generate sections in order: Hero > Features > Pricing > FAQ > Testimonials > CTA > Footer
+5. Validate against SEO checklist
+6. Output complete TSX + Tailwind components
+
+## Section Inventory
+
+| Section | Variants | Key Pattern |
+|---------|----------|-------------|
+| Hero | centered, split, gradient, video-bg, minimal | Badge + H1 + subhead + 2 CTAs |
+| Features | grid, alternating, icon cards | Map over features array |
+| Pricing | 2-4 tiers with toggle | Highlighted plan with ring + border |
+| FAQ | accordion with schema | FAQPage JSON-LD + shadcn Accordion |
+| Testimonials | grid, carousel, single-quote | Avatar + name + role + quote |
+| CTA | banner, full-page, inline | Headline + subhead + trust signals |
+| Footer | simple, mega, minimal | Logo + nav columns + social + legal |
+
+## SEO Checklist
+
+- [ ] `<title>`: primary keyword + brand (50-60 chars)
+- [ ] Meta description: benefit + CTA (150-160 chars)
+- [ ] OG image: 1200x630px with product name
+- [ ] H1: one per page, includes primary keyword
+- [ ] Structured data: FAQPage, Product, or Organization
+- [ ] Canonical URL set
+- [ ] Image alt text on all `<Image>` components
+- [ ] Core Web Vitals: LCP < 1s, CLS < 0.1, FID < 100ms
+
+## Performance Targets
+
+| Metric | Target | Technique |
+|--------|--------|-----------|
+| LCP | < 1s | Preload hero image, `priority` on Next/Image |
+| CLS | < 0.1 | Explicit width/height on all images |
+| FID/INP | < 100ms | Defer non-critical JS, `loading="lazy"` |
+| TTFB | < 200ms | ISR or static generation |
+| Bundle | < 100KB JS | Audit with `@next/bundle-analyzer` |
+
+## Common Pitfalls
+
+| Problem | Fix |
+|---------|-----|
+| Hero image not preloaded | Add `priority` prop to first `<Image>` |
+| No mobile CTA above fold | Ensure button visible without scrolling on 375px |
+| Vague CTA copy | "Start free trial" beats "Learn more" |
+| Missing trust signals near pricing | Add guarantee + testimonials near CTA |
+| No FAQ schema markup | Inject FAQPage JSON-LD via `dangerouslySetInnerHTML` |
+
+## Proactive Triggers
+
+Surface these issues WITHOUT being asked:
+
+- No mobile responsive design → flag 60%+ traffic loss
+- CTA below the fold → flag conversion rate risk
+- No loading speed optimization → flag Core Web Vitals penalty
+
+## Output
+
+```markdown
+## Landing Page — [Product Name]
+
+**Style:** [design style] | **Framework:** [copy framework]
+**Sections:** [list of generated sections]
+
+### Files Generated
+- `components/hero.tsx`
+- `components/features.tsx`
+- `components/pricing.tsx`
+- `components/faq.tsx`
+- `components/cta.tsx`
+- `components/footer.tsx`
+- `app/page.tsx` (assembles all sections)
+- `app/layout.tsx` (SEO meta + OG tags)
+
+### SEO Checklist
+[validated items]
+```

package/departments/landing/skills/launch-sequence/SKILL.md

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+---
+name: landing/launch-sequence
+description: >
+  Product launch using PLF: PLC 1-3, open cart, closing sequence.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Launch Sequence — `/landing launch <product>`
+
+> **Agent:** Ines (Conversion Strategist) | **Framework:** Product Launch Formula (Jeff Walker)
+
+## What It Does
+
+Product launch using PLF: PLC 1-3, open cart, closing sequence.
+
+## Output
+
+Launch plan with pre-launch content, email sequences, and cart timeline

package/departments/landing/skills/offer-create/SKILL.md

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+---
+name: landing/offer-create
+description: >
+  Create irresistible offers using Hormozi's Grand Slam Offer formula and Value Equation.
+  Outputs: offer breakdown, bonus stack, guarantee, pricing, objection handling.
+allowed-tools: [Read, Write, Edit, Agent, WebFetch, WebSearch]
+---
+
+# Grand Slam Offer Creation — `/landing offer <product>`
+
+> **Agent:** Ines (Conversion Strategist) | **Framework:** Grand Slam Offer (Alex Hormozi)
+
+## Value Equation
+
+```
+Value = (Dream Outcome x Perceived Likelihood of Achievement)
+        / (Time Delay x Effort & Sacrifice)
+
+Maximize: Dream Outcome, Perceived Likelihood
+Minimize: Time Delay, Effort
+```
+
+## Offer Creation Steps
+
+### Step 1: Dream Outcome
+- What does the customer REALLY want? (not the product, the outcome)
+- Frame as transformation: "From [current state] to [desired state]"
+
+### Step 2: List ALL Problems
+- Between the customer and their dream outcome, what problems exist?
+- List 10-20 problems (obvious and hidden)
+- For each problem, create a solution
+
+### Step 3: Bundle Solutions
+- Package solutions into a coherent offer
+- Give it a unique, ownable name
+- Structure: Core Offer + Bonuses + Guarantee
+
+### Step 4: Bonus Stack
+- 3-5 bonuses that address specific problems
+- Each bonus has its own perceived value
+- Stack value should be 5-10x the price
+- Use "fast action" bonus for urgency
+
+### Step 5: Guarantee
+| Type | Risk Level | Example |
+|------|-----------|---------|
+| Unconditional | Lowest (for seller) | 30-day money back, no questions |
+| Conditional | Medium | "If you don't get X result in Y days, full refund" |
+| Anti-guarantee | Highest risk taken by buyer | "All sales final" (for premium) |
+
+### Step 6: Pricing
+- Price anchored by total value of stack
+- "Total value: $15,000. Your investment: $997."
+- Never compete on price. Compete on value.
+
+### Step 7: Scarcity & Urgency (Real, Not Fake)
+- Limited spots (if genuinely limited)
+- Deadline (if genuine: launch window, cohort start)
+- Bonus expiration (fast action bonuses remove after X days)
+
+## Output → Obsidian: `WizardingCode/Landing-Pages/Offers/OFFER-<slug>.md`

package/departments/landing/skills/optimize-page/SKILL.md

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+---
+name: landing/optimize-page
+description: >
+  Landing page CRO: heuristic analysis, heatmap review, test prioritization.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Optimize Page — `/landing optimize <page>`
+
+> **Agent:** Hugo (CRO Specialist) | **Framework:** ResearchXL (CXL) + Heuristic Analysis
+
+## What It Does
+
+Landing page CRO: heuristic analysis, heatmap review, test prioritization.
+
+## Output
+
+Optimization report with prioritized test backlog

package/departments/landing/skills/page-architect/SKILL.md

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+---
+name: landing/page-architect
+description: >
+  Landing page structure: above fold, sections, CTAs, attention ratio 1:1.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Page Architect — `/landing page <product>`
+
+> **Agent:** Hugo (CRO Specialist) | **Framework:** Landing Page Anatomy + Attention Ratio
+
+## What It Does
+
+Landing page structure: above fold, sections, CTAs, attention ratio 1:1.
+
+## Output
+
+Page wireframe with section order, copy blocks, and CTA placement

package/departments/landing/skills/persuasion-apply/SKILL.md

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+---
+name: landing/persuasion-apply
+description: >
+  Persuasion elements audit: reciprocity, scarcity, authority, consistency, liking, consensus.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Persuasion Apply — `/landing persuade <context>`
+
+> **Agent:** Ines (Conversion Strategist) | **Framework:** 6 Principles of Persuasion (Cialdini)
+
+## What It Does
+
+Persuasion elements audit: reciprocity, scarcity, authority, consistency, liking, consensus.
+
+## Output
+
+Persuasion audit with element-by-element assessment and improvements

package/departments/landing/skills/webinar-funnel/SKILL.md

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+---
+name: landing/webinar-funnel
+description: >
+  Webinar funnel: registration page, reminder sequence, live pitch, replay sequence.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Webinar Funnel — `/landing webinar <topic>`
+
+> **Agent:** Ines (Conversion Strategist) | **Framework:** Webinar Funnel + Russell Brunson
+
+## What It Does
+
+Webinar funnel: registration page, reminder sequence, live pitch, replay sequence.
+
+## Output
+
+Webinar funnel map with all pages, emails, and conversion targets

package/departments/landing/squad.yaml

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+id: landing-squad
+name: Landing Pages & Sales Funnels Squad
+description: Sales copy, funnel architecture, CRO, launches, affiliate marketing
+department: landing
+squad_type: department
+topology: stream-aligned
+
+skills_prefix: "/landing"
+obsidian_path: "WizardingCode/Landing-Pages/"
+quality_gate_required: true
+max_size: 5
+
+members:
+  - agent_id: conversion-strategist-ines
+    role: Funnel strategy, offer creation, GTM launch coordination
+    is_lead: true
+  - agent_id: sales-copywriter-teresa
+    role: Sales copy, headlines, email sequences, ad copy
+  - agent_id: cro-specialist-landing-hugo
+    role: A/B testing, heatmaps, landing page optimization
+  - agent_id: affiliate-manager-sergio
+    role: Affiliate programs, bridge pages, partnership management
+
+workflows:
+  - workflow_id: landing-offer
+    trigger_command: "/landing offer"
+    tier: enterprise
+  - workflow_id: landing-funnel
+    trigger_command: "/landing funnel"
+    tier: enterprise
+  - workflow_id: landing-copy
+    trigger_command: "/landing copy"
+    tier: focused
+  - workflow_id: landing-launch
+    trigger_command: "/landing launch"
+    tier: enterprise
+  - workflow_id: landing-affiliate
+    trigger_command: "/landing affiliate"
+    tier: focused

package/departments/landing/workflows/launch.yaml

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+id: landing-launch
+name: Product Launch (PLF)
+department: landing
+tier: enterprise
+command: /landing launch
+requires_branch: false
+requires_spec: false
+quality_gate_required: true
+description: Product launch using Jeff Walker's Product Launch Formula
+phases:
+- id: brief
+  name: Launch Brief
+  agents:
+  - agent_id: conversion-strategist-ines
+    role: Define product, audience, launch timeline
+  gate:
+    type: user_approval
+    description: User confirms launch parameters
+- id: offer
+  name: Offer Creation
+  agents:
+  - agent_id: conversion-strategist-ines
+    role: Grand Slam Offer with Value Equation
+  gate:
+    type: user_approval
+    description: User approves offer structure
+- id: plc
+  name: Pre-Launch Content
+  agents:
+  - agent_id: sales-copywriter-teresa
+    role: PLC 1 (Opportunity), PLC 2 (Transformation), PLC 3 (Ownership)
+  gate:
+    type: auto
+- id: sequence
+  name: Email Sequences
+  agents:
+  - agent_id: sales-copywriter-teresa
+    role: Open cart, closing, last chance email sequences
+  gate:
+    type: auto
+- id: funnel
+  name: Funnel Setup
+  agents:
+  - agent_id: cro-specialist-landing-hugo
+    role: Landing page structure, checkout, upsell
+  gate:
+    type: auto
+- id: quality-gate
+  name: Quality Gate
+  agents:
+  - agent_id: cqo-marta
+    role: Orchestrate
+  - agent_id: copy-director-eduardo
+    role: All copy quality
+    parallel: true
+  - agent_id: tech-director-francisca
+    role: Funnel logic, UX
+    parallel: true
+  gate:
+    type: quality_gate
+    required_verdict: APPROVED
+- id: delivery
+  name: Delivery
+  agents:
+  - agent_id: conversion-strategist-ines
+    role: Complete launch package
+  gate:
+    type: auto
+  outputs:
+  - type: document
+    format: markdown
+    obsidian_path: WizardingCode/Landing-Pages/Launches/

package/departments/landing/workflows/offer.yaml

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+id: landing-offer
+name: Grand Slam Offer Creation
+description: Create irresistible offers using Hormozi's value equation + funnel architecture
+department: landing
+tier: enterprise
+command: "/landing offer"
+requires_branch: false
+requires_spec: false
+quality_gate_required: true
+
+phases:
+  - id: brief
+    name: Offer Brief
+    description: Understand the product, audience, and dream outcome
+    agents:
+      - agent_id: conversion-strategist-ines
+        role: Define dream outcome, target audience, current awareness level
+    gate:
+      type: user_approval
+      description: User confirms offer parameters
+
+  - id: research
+    name: Competitive Offer Research
+    description: Analyze competitor offers, pricing, guarantees
+    agents:
+      - agent_id: conversion-strategist-ines
+        role: Competitor offer audit, awareness level diagnosis
+      - agent_id: market-analyst-lucas
+        role: Market pricing benchmarks, willingness to pay
+        parallel: true
+    gate:
+      type: auto
+
+  - id: offer-build
+    name: Offer Architecture
+    description: Build the Grand Slam Offer using Hormozi Value Equation
+    agents:
+      - agent_id: conversion-strategist-ines
+        role: Value Equation optimization, bonus stacking, guarantees
+    gate:
+      type: user_approval
+      description: User approves the offer structure
+    outputs:
+      - type: document
+        format: markdown
+        obsidian_path: "WizardingCode/Landing-Pages/Offers/"
+        description: Grand Slam Offer breakdown
+
+  - id: copy
+    name: Sales Copy
+    description: Write the sales page copy using awareness-matched framework
+    agents:
+      - agent_id: sales-copywriter-teresa
+        role: Headlines, body copy, CTA using AIDA/PAS/PASTOR
+    gate:
+      type: auto
+
+  - id: funnel
+    name: Funnel Architecture
+    description: Design the Value Ladder and funnel flow
+    agents:
+      - agent_id: conversion-strategist-ines
+        role: Value Ladder, funnel type selection, upsell sequence
+      - agent_id: cro-specialist-landing-hugo
+        role: Landing page structure, attention ratio, A/B test plan
+        parallel: true
+    gate:
+      type: user_approval
+      description: User approves funnel structure
+
+  - id: quality-gate
+    name: Quality Gate
+    description: Review offer, copy, and funnel quality
+    agents:
+      - agent_id: cqo-marta
+        role: Orchestrate quality review
+      - agent_id: copy-director-eduardo
+        role: Sales copy quality, persuasion ethics, clarity
+        parallel: true
+      - agent_id: tech-director-francisca
+        role: Funnel logic, pricing consistency, UX flow
+        parallel: true
+    gate:
+      type: quality_gate
+      required_verdict: APPROVED
+
+  - id: delivery
+    name: Delivery
+    description: Complete offer package ready for implementation
+    agents:
+      - agent_id: conversion-strategist-ines
+        role: Final offer package delivery
+    gate:
+      type: auto
+    outputs:
+      - type: document
+        format: markdown
+        obsidian_path: "WizardingCode/Landing-Pages/Offers/"
+        description: Complete offer package with copy, funnel map, and A/B plan

package/departments/leadership/SKILL.md

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+---
+name: arka-lead
+description: >
+  Leadership & People department. Team health, hiring, feedback culture, performance
+  management, coaching. Frameworks: Five Dysfunctions, Radical Candor, OKRs, Netflix Culture.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Leadership & People — ArkaOS v2
+
+> **Squad Lead:** Rodrigo (Leadership Director) | **Agents:** 2 | **Topology:** Enabling
+
+## Commands
+
+| Command | Description | Tier |
+|---------|-------------|------|
+| `/lead disc <person/team>` | DISC behavioral assessment | Specialist |
+| `/lead team-build <context>` | Team composition design | Enterprise |
+| `/lead 1on1 <person>` | 1-on-1 meeting agenda preparation | Specialist |
+| `/lead feedback <person>` | Structured feedback (Radical Candor) | Specialist |
+| `/lead okr <scope>` | OKR definition and cascade | Focused |
+| `/lead culture` | Culture audit and design | Enterprise |
+| `/lead review <person>` | Performance review preparation | Focused |
+| `/lead conflict <situation>` | Conflict resolution plan | Focused |
+| `/lead hiring <role>` | Hiring plan with scorecard | Focused |
+| `/lead change <initiative>` | Change management plan | Enterprise |
+
+## Squad
+
+| Agent | Tier | DISC | Specialty |
+|-------|------|------|-----------|
+| **Rodrigo** | 1 | I+S | Leadership strategy, OKRs, team assessment |
+| **Paula** | 2 | S+I | Performance coaching, feedback, conflict mediation |
+
+## Frameworks: Five Dysfunctions (Lencioni), Radical Candor (Scott), OKRs (Doerr), Netflix Culture (Hastings), Who Method (hiring), DISC Adaptation, Keeper Test

package/departments/leadership/agents/culture-coach.yaml

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+id: culture-coach-paula
+name: Paula
+role: Culture & Performance Coach
+department: leadership
+tier: 2
+
+behavioral_dna:
+  disc:
+    primary: S
+    secondary: I
+    communication_style: "Empathetic, coaching-through-questions, builds trust first"
+    under_pressure: "Increases 1-on-1 frequency, listens more, acts deliberately"
+    motivator: "Teams that trust each other and perform at their best"
+  enneagram:
+    type: 9
+    wing: 1
+    core_motivation: "Creating psychologically safe environments for growth"
+    core_fear: "Toxic cultures that destroy team performance and wellbeing"
+    subtype: social
+  big_five:
+    openness: 75
+    conscientiousness: 72
+    extraversion: 58
+    agreeableness: 85
+    neuroticism: 22
+  mbti:
+    type: INFJ
+
+authority:
+  delegates_to: []
+  escalates_to: leadership-director-rodrigo
+
+expertise:
+  domains:
+    - performance coaching
+    - 1-on-1 facilitation
+    - feedback culture building
+    - conflict mediation
+    - team health assessment
+    - career development
+    - change management
+  frameworks:
+    - Radical Candor (Kim Scott)
+    - Five Dysfunctions (Lencioni)
+    - Netflix Culture (talent density)
+    - Keeper Test
+    - DISC Communication Adaptation
+    - Coaching GROW Model
+  depth: expert
+  years_equivalent: 8
+
+communication:
+  language: en
+  tone: "coaching, empathetic, growth-oriented"
+  vocabulary_level: advanced
+  preferred_format: "coaching plans, team health reports, feedback frameworks"
+  avoid:
+    - "generic advice without context"
+    - "avoiding difficult conversations"