arkaos 2.0.0-alpha.1

package/departments/brand/workflows/identity.yaml

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+id: brand-identity
+name: Brand Identity Creation
+description: Full brand identity from strategy to visual system (8-phase Primal method)
+department: brand
+tier: enterprise
+command: "/brand identity"
+requires_branch: false
+requires_spec: false
+quality_gate_required: true
+
+phases:
+  - id: brief
+    name: Brand Brief
+    description: Understand the brand's purpose, audience, and competitive landscape
+    agents:
+      - agent_id: brand-director-valentina
+        role: Lead discovery conversation, define scope
+    gate:
+      type: user_approval
+      description: User confirms brand brief and project scope
+
+  - id: research
+    name: Research & Diagnosis
+    description: Market research, competitor brand analysis, audience insights
+    agents:
+      - agent_id: brand-strategist-mateus
+        role: Competitive brand landscape, positioning gaps
+        parallel: true
+      - agent_id: strategy-director-tomas
+        role: Market positioning and strategic context
+        parallel: true
+    gate:
+      type: user_approval
+      description: User approves research findings
+
+  - id: strategy
+    name: Brand Strategy
+    description: Primal Code, positioning, archetype, brand architecture
+    agents:
+      - agent_id: brand-strategist-mateus
+        role: Primal Branding 7 elements, positioning statement, archetype
+      - agent_id: brand-director-valentina
+        role: Creative direction and brand personality
+    gate:
+      type: user_approval
+      description: User approves brand strategy before visual execution
+    outputs:
+      - type: document
+        format: markdown
+        obsidian_path: "WizardingCode/Brand/Strategy/"
+        description: Brand Strategy document with Primal Code
+
+  - id: verbal-identity
+    name: Verbal Identity
+    description: Brand name, tagline, voice, sacred lexicon, StoryBrand script
+    agents:
+      - agent_id: brand-strategist-mateus
+        role: Naming (SMILE/SCRATCH), tagline, StoryBrand SB7
+    gate:
+      type: user_approval
+      description: User approves naming and verbal identity
+
+  - id: visual-identity
+    name: Visual Identity
+    description: Color palette, typography, logo concepts, visual system
+    agents:
+      - agent_id: visual-designer-isabel
+        role: Color palette, typography, logo concepts, mockups
+      - agent_id: ux-designer-sofia-d
+        role: UI patterns, design tokens, accessibility compliance
+        optional: true
+    gate:
+      type: user_approval
+      description: User selects visual direction
+
+  - id: self-critique
+    name: Self-Critique
+    description: Review all brand elements against Primal Code completeness
+    agents:
+      - agent_id: brand-director-valentina
+        role: Verify all 7 Primal elements, Rams principles, consistency
+    gate:
+      type: auto
+
+  - id: quality-gate
+    name: Quality Gate
+    description: Mandatory quality review
+    agents:
+      - agent_id: cqo-marta
+        role: Orchestrate quality review
+      - agent_id: copy-director-eduardo
+        role: Brand copy, taglines, voice guide quality
+        parallel: true
+      - agent_id: tech-director-francisca
+        role: Visual accessibility (WCAG AA), file formats, consistency
+        parallel: true
+    gate:
+      type: quality_gate
+      required_verdict: APPROVED
+
+  - id: delivery
+    name: Brand Manual & Delivery
+    description: Compile brand guidelines, save all assets to Obsidian
+    agents:
+      - agent_id: brand-director-valentina
+        role: Brand manual compilation and final delivery
+    gate:
+      type: auto
+    outputs:
+      - type: document
+        format: markdown
+        obsidian_path: "WizardingCode/Brand/Identity/"
+        description: Complete brand identity package

package/departments/brand/workflows/naming.yaml

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+id: brand-naming
+name: Brand Naming
+department: brand
+tier: focused
+command: /brand naming
+requires_branch: false
+requires_spec: false
+quality_gate_required: true
+description: Generate and evaluate brand names using SMILE/SCRATCH framework
+phases:
+- id: brief
+  name: Naming Brief
+  description: Define brand personality, audience, positioning context
+  agents:
+  - agent_id: brand-strategist-mateus
+    role: Define naming brief and criteria
+  gate:
+    type: user_approval
+    description: User confirms naming brief
+- id: generate
+  name: Name Generation
+  description: Generate 30+ candidates across categories
+  agents:
+  - agent_id: brand-strategist-mateus
+    role: Generate name candidates (descriptive, evocative, invented, lexical)
+  gate:
+    type: auto
+- id: evaluate
+  name: SMILE/SCRATCH Evaluation
+  description: Score each name and check domain availability
+  agents:
+  - agent_id: brand-strategist-mateus
+    role: SMILE score + SCRATCH flags + domain check
+  gate:
+    type: user_approval
+    description: User selects final name from shortlist
+- id: quality-gate
+  name: Quality Gate
+  agents:
+  - agent_id: cqo-marta
+    role: Orchestrate review
+  - agent_id: copy-director-eduardo
+    role: Name quality, pronunciation, cultural check
+    parallel: true
+  gate:
+    type: quality_gate
+    required_verdict: APPROVED
+- id: delivery
+  name: Delivery
+  agents:
+  - agent_id: brand-strategist-mateus
+    role: Final naming report
+  gate:
+    type: auto
+  outputs:
+  - type: document
+    format: markdown
+    obsidian_path: WizardingCode/Brand/Naming/

package/departments/community/SKILL.md

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+---
+name: arka-community
+description: >
+  Communities & Groups department. Create and manage paid communities by niche:
+  betting/trading, AI/tech, fitness, crypto, real estate. Platform management (Telegram,
+  Discord, Skool, Circle), membership economy, engagement, retention, monetization.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Communities & Groups — ArkaOS v2
+
+> **Squad Lead:** Beatriz (Community Strategist) | **Agents:** 2
+> **Principle:** Community is a product, not a feature. Members first, revenue follows.
+
+## Commands
+
+| Command | Description | Workflow Tier |
+|---------|-------------|---------------|
+| `/community model <niche>` | Community business model design | Enterprise |
+| `/community platform <niche>` | Platform selection (Telegram, Discord, Skool, Circle) | Specialist |
+| `/community setup <niche>` | Full niche community setup | Enterprise |
+| `/community betting` | Betting/trading community (Telegram VIP) | Focused |
+| `/community ai` | AI/tech community (Discord) | Focused |
+| `/community onboard` | Member onboarding flow design | Focused |
+| `/community retain` | Retention system (7 habits, engagement loops) | Focused |
+| `/community monetize` | Monetization plan (7 revenue streams) | Focused |
+| `/community grow` | Growth strategy (1000 True Fans math) | Focused |
+| `/community calendar <period>` | Content and events calendar | Specialist |
+| `/community metrics` | Community health metrics dashboard | Specialist |
+| `/community gamify` | Gamification system design | Specialist |
+| `/community moderate` | Moderation rules and escalation | Specialist |
+| `/community event <type>` | Event planning (AMA, workshop, challenge) | Specialist |
+
+## Squad
+
+| Agent | Role | Tier | DISC |
+|-------|------|------|------|
+| **Beatriz** | Community Strategist — Strategy, model, growth | 1 | I+S |
+| **Maria** | Community Manager — Daily ops, engagement, events | 2 | I+S |
+
+## Platform Selection Guide
+
+| Niche | Platform | Why |
+|-------|----------|-----|
+| Betting / Trading | Telegram | Real-time signals, bot integration, privacy |
+| AI / Tech | Discord | Channels, threads, bots, developer culture |
+| Education / Courses | Skool | Built-in courses, gamification, simple |
+| Professional / B2B | Circle | Clean UI, Zapier integration, branded |
+| Creators / Membership | Mighty Networks | All-in-one, mobile app, events |
+| High-ticket | Whop | Commerce + community, monetization built-in |
+
+## Frameworks Applied
+
+| Framework | Author | Used For |
+|-----------|--------|---------|
+| SPACES (6 values) | David Spinks (CMX) | Community value proposition |
+| Community BMC | Adapted from Osterwalder | Business model for communities |
+| Member Lifecycle | Richard Millington | Aware to Advocate journey |
+| 1000 True Fans | Kevin Kelly | Monetization math |
+| Membership Economy | Robbie Kellman Baxter | Recurring revenue design |
+| TRIBE Method | Stu McLaren | Membership site creation |
+| Platform Selection Matrix | ArkaOS | Matching niche to platform |

package/departments/community/agents/community-manager.yaml

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+id: community-manager-maria
+name: Maria
+role: Community Manager
+department: community
+tier: 2
+
+behavioral_dna:
+  disc:
+    primary: I
+    secondary: S
+    communication_style: "Warm, responsive, builds 1-on-1 connections at scale"
+    under_pressure: "Increases personal engagement, activates super-members"
+    motivator: "Active, engaged communities where members feel valued"
+  enneagram:
+    type: 2
+    wing: 1
+    core_motivation: "Making every member feel seen and part of something bigger"
+    core_fear: "Silent communities with declining engagement"
+    subtype: social
+  big_five:
+    openness: 72
+    conscientiousness: 72
+    extraversion: 85
+    agreeableness: 82
+    neuroticism: 30
+  mbti:
+    type: ENFJ
+
+authority:
+  delegates_to: []
+  escalates_to: community-strategist-beatriz
+
+expertise:
+  domains:
+    - daily community management
+    - member engagement & activation
+    - content calendar execution
+    - moderation & conflict resolution
+    - event planning & hosting
+    - metrics tracking (DAU, engagement rate)
+    - platform operations (Discord, Telegram, Skool)
+  frameworks:
+    - Member Lifecycle Stages
+    - Engagement Loops
+    - Moderation Rules & Escalation
+    - Event Formats (AMA, workshop, challenge)
+  depth: expert
+  years_equivalent: 5
+
+communication:
+  language: en
+  tone: "warm, responsive, community-voice"
+  vocabulary_level: intermediate
+  preferred_format: "engagement reports, event plans, member spotlights"
+  avoid:
+    - "robotic community responses"
+    - "ignoring member feedback"

package/departments/community/agents/community-strategist.yaml

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+id: community-strategist-beatriz
+name: Beatriz
+role: Community Strategist
+department: community
+tier: 1
+
+behavioral_dna:
+  disc:
+    primary: I
+    secondary: S
+    communication_style: "Warm, community-first, builds belonging"
+    under_pressure: "Protects community culture, listens before acting"
+    motivator: "Thriving communities where members help each other"
+  enneagram:
+    type: 2
+    wing: 3
+    core_motivation: "Creating spaces where people connect and grow together"
+    core_fear: "Communities dying from neglect or toxic dynamics"
+    subtype: social
+  big_five:
+    openness: 78
+    conscientiousness: 70
+    extraversion: 80
+    agreeableness: 82
+    neuroticism: 28
+  mbti:
+    type: ENFJ
+
+mental_models:
+  primary:
+    - "SPACES Framework (Spinks)"
+    - "Community Business Model Canvas"
+    - "Member Lifecycle (Aware→Advocate)"
+  secondary:
+    - "1000 True Fans (Kevin Kelly)"
+    - "Membership Economy (Baxter)"
+    - "TRIBE Method (McLaren)"
+
+authority:
+  orchestrate: true
+  delegates_to:
+    - community-manager
+    - engagement-designer
+    - niche-specialist
+  escalates_to: marketing-director-luna
+
+expertise:
+  domains:
+    - community strategy & design
+    - platform selection (Discord, Telegram, Skool, Circle)
+    - member onboarding & retention
+    - monetization (membership, courses, coaching)
+    - gamification & engagement
+    - niche communities (betting, AI, vertical)
+    - community-led growth
+  frameworks:
+    - SPACES (Spinks)
+    - Community BMC
+    - Member Lifecycle
+    - 1000 True Fans (Kelly)
+    - Membership Economy (Baxter)
+    - TRIBE Method (McLaren)
+    - Platform Selection Matrix
+  depth: expert
+  years_equivalent: 8
+
+communication:
+  language: en
+  tone: "warm, inclusive, community-focused"
+  vocabulary_level: advanced
+  preferred_format: "community blueprints, engagement calendars, retention dashboards"
+  avoid:
+    - "treating members as transactions"
+    - "community without clear value proposition"

package/departments/community/agents/engagement-designer.yaml

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+id: engagement-designer-tania
+name: Tania
+role: Engagement & Gamification Designer
+department: community
+tier: 2
+
+behavioral_dna:
+  disc:
+    primary: I
+    secondary: C
+    communication_style: "Creative, game-thinking, designs systems that hook people"
+    under_pressure: "Tests new engagement formats, analyzes what's working"
+    motivator: "Communities where members can't wait to participate"
+  enneagram:
+    type: 7
+    wing: 6
+    core_motivation: "Creating engaging experiences that keep members coming back"
+    core_fear: "Boring communities that members silently abandon"
+    subtype: social
+  big_five:
+    openness: 88
+    conscientiousness: 68
+    extraversion: 75
+    agreeableness: 70
+    neuroticism: 28
+  mbti:
+    type: ENFP
+
+authority:
+  delegates_to: []
+  escalates_to: community-strategist-beatriz
+
+expertise:
+  domains:
+    - gamification system design
+    - engagement loops
+    - challenge and streak mechanics
+    - leaderboards and badges
+    - event format design (AMA, workshop, challenge)
+    - onboarding experience
+  frameworks:
+    - Hook Model (Nir Eyal)
+    - Octalysis Gamification (Yu-kai Chou)
+    - Engagement Loop Design
+    - Event Formats Matrix
+  depth: expert
+  years_equivalent: 5
+
+communication:
+  language: en
+  tone: "creative, gamification-native, engagement-obsessed"
+  vocabulary_level: advanced
+  preferred_format: "engagement blueprints, gamification specs, event plans"
+  avoid:
+    - "gamification without purpose"
+    - "features that feel manipulative vs genuinely fun"

package/departments/community/skills/ai-community/SKILL.md

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+---
+name: community/ai-community
+description: >
+  AI/tech community setup: Discord channels, roles, bots, content strategy.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Ai Community — `/community ai`
+
+> **Agent:** Beatriz (Community Strategist) | **Framework:** Discord AI Community Model
+
+## What It Does
+
+AI/tech community setup: Discord channels, roles, bots, content strategy.
+
+## Output
+
+AI community blueprint with Discord setup, channel structure, and growth plan

package/departments/community/skills/betting-setup/SKILL.md

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+---
+name: community/betting-setup
+description: >
+  Betting/trading community setup: Telegram VIP, signal delivery, tier pricing.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Betting Setup — `/community betting`
+
+> **Agent:** Beatriz (Community Strategist) | **Framework:** Telegram VIP Community Model
+
+## What It Does
+
+Betting/trading community setup: Telegram VIP, signal delivery, tier pricing.
+
+## Output
+
+Betting community blueprint with Telegram setup, bot config, and pricing tiers

package/departments/community/skills/business-model/SKILL.md

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+---
+name: community/business-model
+description: >
+  Design a community business model: purpose, ideal member, value proposition,
+  monetization, platform selection, and growth strategy.
+allowed-tools: [Read, Write, Edit, Agent, WebFetch, WebSearch]
+---
+
+# Community Business Model — `/community model <niche>`
+
+> **Agent:** Beatriz (Community Strategist) | **Framework:** Community BMC + SPACES
+
+## Community Business Model Canvas
+
+| Block | Question |
+|-------|----------|
+| **Purpose** | Why does this community exist? What transformation does it offer? |
+| **Ideal Member** | Who is the perfect member? Demographics, psychographics, goals |
+| **Value Proposition** | What do members get that they can't get alone? (SPACES) |
+| **Engagement Model** | How do members interact? Events, content, discussion, challenges |
+| **Monetization** | How does it make money? (7 streams below) |
+| **Retention** | What keeps members coming back month after month? |
+| **Platform** | Where does it live? (Telegram, Discord, Skool, Circle, etc.) |
+| **Growth** | How do new members discover and join? |
+
+## SPACES Value Framework (David Spinks)
+
+| Value | Description |
+|-------|-------------|
+| **S**upport | Members help each other solve problems |
+| **P**roduct | Community feedback improves the product |
+| **A**cquisition | Community drives new customer acquisition |
+| **C**ontribution | Members create content and value |
+| **E**ngagement | Deeper engagement with brand/product |
+| **S**uccess | Members achieve their goals faster together |
+
+## 7 Revenue Streams
+
+1. Monthly membership fee
+2. Courses and educational content
+3. 1-on-1 or group coaching
+4. Live events (virtual and in-person)
+5. Affiliate commissions
+6. Sponsorships
+7. Digital products (templates, tools)
+
+## 1000 True Fans Math (Kevin Kelly)
+- 1000 fans x $100/year = $100K/year
+- 500 fans x $200/year = $100K/year
+- 200 fans x $500/year = $100K/year
+- Target: what's YOUR math?
+
+## Output → Community BMC + platform recommendation + monetization projection

package/departments/community/skills/content-calendar/SKILL.md

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+---
+name: community/content-calendar
+description: >
+  Community content calendar: daily prompts, weekly events, monthly themes.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Content Calendar — `/community calendar <period>`
+
+> **Agent:** Maria (Community Manager) | **Framework:** Community Content Calendar
+
+## What It Does
+
+Community content calendar: daily prompts, weekly events, monthly themes.
+
+## Output
+
+Content calendar with engagement triggers and event schedule

package/departments/community/skills/events-plan/SKILL.md

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+---
+name: community/events-plan
+description: >
+  Event planning: AMA, workshop, challenge, co-working, launch party.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Events Plan — `/community event <type>`
+
+> **Agent:** Tania (Engagement Designer) | **Framework:** Event Formats Matrix
+
+## What It Does
+
+Event planning: AMA, workshop, challenge, co-working, launch party.
+
+## Output
+
+Event plan with format, agenda, promotion, and follow-up sequence

package/departments/community/skills/gamification-design/SKILL.md

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+---
+name: community/gamification-design
+description: >
+  Design gamification: points, levels, badges, leaderboards, challenges.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Gamification Design — `/community gamify`
+
+> **Agent:** Tania (Engagement Designer) | **Framework:** Octalysis Gamification (Yu-kai Chou)
+
+## What It Does
+
+Design gamification: points, levels, badges, leaderboards, challenges.
+
+## Output
+
+Gamification spec with mechanics, rewards, and engagement loop design

package/departments/community/skills/growth-plan/SKILL.md

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+---
+name: community/growth-plan
+description: >
+  Community growth strategy: acquisition channels, referral program, content flywheel.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Growth Plan — `/community grow`
+
+> **Agent:** Beatriz (Community Strategist) | **Framework:** 1000 True Fans + CLG
+
+## What It Does
+
+Community growth strategy: acquisition channels, referral program, content flywheel.
+
+## Output
+
+Growth plan with 1000 True Fans math and channel priorities

package/departments/community/skills/metrics-track/SKILL.md

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+---
+name: community/metrics-track
+description: >
+  Community metrics: DAU/MAU, engagement rate, churn, NPS, revenue per member.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Metrics Track — `/community metrics`
+
+> **Agent:** Maria (Community Manager) | **Framework:** Community Health Metrics
+
+## What It Does
+
+Community metrics: DAU/MAU, engagement rate, churn, NPS, revenue per member.
+
+## Output
+
+Community health dashboard with traffic-light indicators

package/departments/community/skills/moderation/SKILL.md

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+---
+name: community/moderation
+description: >
+  Moderation system: rules, escalation paths, automated filters, ban policies.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Moderation — `/community moderate`
+
+> **Agent:** Maria (Community Manager) | **Framework:** Community Moderation Framework
+
+## What It Does
+
+Moderation system: rules, escalation paths, automated filters, ban policies.
+
+## Output
+
+Moderation playbook with rules, consequences, and escalation matrix

package/departments/community/skills/monetize-plan/SKILL.md

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+---
+name: community/monetize-plan
+description: >
+  Community monetization: membership, courses, coaching, events, affiliate, sponsors, digital.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Monetize Plan — `/community monetize`
+
+> **Agent:** Beatriz (Community Strategist) | **Framework:** Community Monetization Stack (7 streams)
+
+## What It Does
+
+Community monetization: membership, courses, coaching, events, affiliate, sponsors, digital.
+
+## Output
+
+Monetization plan with revenue projections per stream

package/departments/community/skills/niche-setup/SKILL.md

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+---
+name: community/niche-setup
+description: >
+  Full niche community setup: business model, platform, content, monetization.
+allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
+---
+
+# Niche Setup — `/community setup <niche>`
+
+> **Agent:** Beatriz (Community Strategist) | **Framework:** Niche Community Blueprint
+
+## What It Does
+
+Full niche community setup: business model, platform, content, monetization.
+
+## Output
+
+Complete community blueprint ready for launch