@jairodri/huckleberry-cli 1.0.2 → 1.1.0

package/skills/email-sequences/references/sequence-templates.md

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+# Email Sequence Templates & Examples
+
+> This reference file provides DEEP examples and output templates that complement the blueprints in SKILL.md.
+> SKILL.md defines WHAT each email does. This file shows HOW — with full copy examples, subject line variants, and file output format.
+> Read this file when writing actual email copy. The SKILL.md blueprints are sufficient for planning.
+
+---
+
+# Welcome Sequence Detail
+
+## The Welcome Sequence (5-7 emails)
+
+This is the most important sequence. First impressions compound.
+
+### Purpose
+- Deliver the lead magnet
+- Set expectations
+- Begin the relationship
+- Identify engaged subscribers
+- Plant seeds for the offer
+
+### The Framework: DELIVER -> CONNECT -> VALUE -> BRIDGE
+
+```
+Email 1: DELIVER -- Give them what they came for
+Email 2: CONNECT -- Share your story, build rapport
+Email 3: VALUE -- Teach something useful (quick win)
+Email 4: VALUE -- Teach something else (builds authority)
+Email 5: BRIDGE -- Show what's possible with more help
+Email 6: SOFT PITCH -- Introduce the offer gently
+Email 7: DIRECT PITCH -- Make the ask
+```
+
+### Email 1: Delivery (Send immediately)
+
+**Purpose:** Deliver the lead magnet, set expectations, get first micro-engagement.
+
+**Subject line formulas:**
+- "[Lead magnet name] is inside"
+- "Your [lead magnet] + quick start guide"
+- "Here's [what they asked for]"
+
+**Structure:**
+```
+[Greeting -- keep it simple]
+
+[Deliver the goods -- link to lead magnet]
+
+[Quick start -- one action they can take in next 5 minutes]
+
+[Set expectations -- what emails are coming]
+
+[Micro-CTA -- hit reply, answer a question, or take one action]
+
+[Sign off]
+```
+
+**Example:**
+```
+Hey,
+
+Your positioning skill is attached. Here's how to use it in 60 seconds:
+
+1. Download the .md file
+2. Add it to Claude Code (or paste into any Claude conversation)
+3. Ask Claude: "Find positioning angles for [your product]"
+
+That's it. Try it on whatever you're working on right now.
+
+Over the next week, I'll send you a few emails showing how to get the most out of this skill -- and what else is possible when Claude has real methodology instead of generic prompts.
+
+Quick question: What are you hoping to use this for? Hit reply and let me know. I read every response.
+
+-- James
+```
+
+**Timing:** Immediately after opt-in
+
+---
+
+### Email 2: Connection (Day 2)
+
+**Purpose:** Build rapport through vulnerability and shared experience.
+
+**Subject line formulas:**
+- "Why I created [lead magnet]"
+- "The mistake that led to this"
+- "Quick story about [topic]"
+
+**Structure:**
+```
+[Story hook -- specific moment or realization]
+
+[The struggle -- what you went through]
+
+[The insight -- what you learned]
+
+[The connection -- how this relates to them]
+
+[Soft forward reference -- hint at what's coming]
+
+[Sign off]
+```
+
+**Example:**
+```
+Quick story:
+
+Two years ago, I spent $2,400 on a brand strategist. She was smart. She delivered a 47-page PDF. It sat in my Google Drive for six months.
+
+Not because it was bad. Because I didn't know how to USE it.
+
+That's when I realized: frameworks without implementation are just expensive decoration.
+
+So I started building something different. Not strategy decks. Not consulting. Something you could actually use, immediately, every time you needed it.
+
+That's what the positioning skill is -- strategy that executes itself.
+
+Tomorrow I'll show you what Sarah found when she ran it on her SaaS product. (Her exact words: "I've been explaining this wrong for two years.")
+
+-- James
+```
+
+**Timing:** Day 2
+
+---
+
+### Email 3: Value (Day 4)
+
+**Purpose:** Teach something useful. Demonstrate expertise. Create a quick win.
+
+**Subject line formulas:**
+- "The [X] mistake everyone makes"
+- "Try this: [specific tactic]"
+- "What [person] discovered about [topic]"
+
+**Structure:**
+```
+[Hook -- insight or observation]
+
+[The problem -- what most people get wrong]
+
+[The solution -- what to do instead]
+
+[Example or proof -- show it working]
+
+[Action step -- what they can do right now]
+
+[Sign off]
+```
+
+**Timing:** Day 4
+
+---
+
+### Email 4: More Value (Day 6)
+
+**Purpose:** Continue building trust. Different angle or topic.
+
+**Subject line formulas:**
+- "[Number] things that [outcome]"
+- "The question I get most"
+- "This changed how I think about [topic]"
+
+**Structure:** Same as Email 3, different topic.
+
+**Timing:** Day 6
+
+---
+
+### Email 5: Bridge (Day 8)
+
+**Purpose:** Show the gap between where they are and where they could be. Introduce concept of the paid offer without pitching.
+
+**Subject line formulas:**
+- "You can [do X] now. But can you [do Y]?"
+- "The next step most people miss"
+- "What [lead magnet] doesn't do"
+
+**Structure:**
+```
+[Acknowledge progress -- what they can now do with the lead magnet]
+
+[Reveal the gap -- what they still can't do]
+
+[Paint the picture -- what's possible with the full solution]
+
+[Soft mention -- the offer exists, no hard sell]
+
+[Sign off]
+```
+
+**Example:**
+```
+By now you've probably run the positioning skill on at least one project.
+
+You can find angles. That's the foundation.
+
+But here's what you can't do with just one skill:
+
+- Turn that angle into a landing page that converts
+- Write emails that get opened and clicked
+- Create content that ranks AND reads well
+- Build sequences that turn subscribers into customers
+
+The positioning skill is 1 of 9 in the full system.
+
+Each skill handles a different piece: copy, content, newsletters, lead magnets, email sequences, content distribution.
+
+Together they give Claude a complete marketing methodology -- not prompts, but the actual frameworks behind $400k+ in revenue.
+
+I'll tell you more about it tomorrow. For now, keep using the positioning skill. It's yours forever.
+
+-- James
+```
+
+**Timing:** Day 8
+
+---
+
+### Email 6: Soft Pitch (Day 10)
+
+**Purpose:** Introduce the offer properly. Handle objections. Let them self-select.
+
+**Subject line formulas:**
+- "The full system (if you want it)"
+- "Should you get [product]? Let's see."
+- "This isn't for everyone"
+
+**Structure:**
+```
+[Transition -- building on bridge email]
+
+[The offer -- what it is, what's included]
+
+[Who it's for -- specific situations]
+
+[Who it's NOT for -- disqualification]
+
+[Social proof -- if available]
+
+[The ask -- soft CTA, no urgency yet]
+
+[Sign off]
+```
+
+**Timing:** Day 10
+
+---
+
+### Email 7: Direct Pitch (Day 12)
+
+**Purpose:** Make the clear ask. Create urgency if authentic.
+
+**Subject line formulas:**
+- "Last thing about [product]"
+- "[Product] -- yes or no?"
+- "Quick decision"
+
+**Structure:**
+```
+[Direct opener -- no buildup]
+
+[Restate core value -- one sentence]
+
+[Handle remaining objection -- the big one]
+
+[Urgency -- if real (price increase, bonus deadline, limited)]
+
+[Clear CTA -- exactly what to do]
+
+[Final thought -- personal note]
+
+[Sign off]
+```
+
+**Timing:** Day 12
+
+---
+
+
+---
+
+# Conversion Sequence Detail
+
+## The Conversion Sequence (4-7 emails)
+
+For when you're ready to pitch -- either after welcome sequence or as a standalone campaign.
+
+### The Framework: OPEN -> DESIRE -> PROOF -> OBJECTION -> URGENCY -> CLOSE
+
+```
+Email 1: OPEN -- Introduce the offer, core promise
+Email 2: DESIRE -- Paint the transformation, show the gap
+Email 3: PROOF -- Testimonials, case studies, results
+Email 4: OBJECTION -- Handle the biggest "but..."
+Email 5: URGENCY -- Why now matters (if authentic)
+Email 6: CLOSE -- Final push, clear CTA
+Email 7: LAST CALL -- Deadline reminder (if applicable)
+```
+
+### Timing
+- Standard: Every 2 days
+- Launch: Daily or every other day
+- Deadline: Final 3 emails in 3 days
+
+---
+
+## The Launch Sequence (6-10 emails)
+
+For time-bound campaigns: product launches, promotions, cohort opens.
+
+### The Framework: SEED -> OPEN -> VALUE -> PROOF -> URGENCY -> CLOSE
+
+**Pre-Launch (Optional, 1-2 emails):**
+- Seed interest, build anticipation
+- "Something's coming" without revealing
+
+**Cart Open (2-3 emails):**
+- Announcement, full details
+- Value deep-dive, transformation
+- Social proof, testimonials
+
+**Mid-Launch (2-3 emails):**
+- Objection handling
+- Case study or story
+- FAQ or "is this for me?"
+
+**Cart Close (2-3 emails):**
+- Urgency (24-48 hours)
+- Final testimonial
+- Last call (deadline day)
+
+### Launch Email Timing
+```
+Day -3: Seed (optional)
+Day -1: Coming tomorrow
+Day 0: Cart open (morning)
+Day 0: Cart open (evening, different angle)
+Day 2: Deep-dive on value
+Day 4: Social proof
+Day 5: Objection handling
+Day 6: 48-hour warning
+Day 7: 24-hour warning (morning)
+Day 7: Final hours (evening)
+Day 7: Last call (before midnight)
+```
+
+---
+
+## The Re-engagement Sequence (3-4 emails)
+
+For subscribers who haven't opened in 30+ days.
+
+### The Framework: PATTERN INTERRUPT -> VALUE -> DECISION
+
+```
+Email 1: Pattern interrupt -- different subject line style, acknowledge absence
+Email 2: Pure value -- best content, no ask
+Email 3: Direct question -- do you want to stay?
+Email 4: Final -- removing from list (creates urgency)
+```
+
+### Subject Line Examples
+- "Did I do something wrong?"
+- "Should I stop emailing you?"
+- "Breaking up is hard to do"
+- "You're about to miss [thing]"
+- "[First name], still there?"
+
+---
+
+
+---
+
+# File Output Format
+
+## Individual File Output
+
+Every email in the sequence is saved as a separate file. This is non-negotiable -- it enables the user to iterate on individual emails, import them one at a time into ESPs, and maintain version control.
+
+### Directory Structure
+
+```
+./campaigns/{sequence-name}/
+  brief.md                           <- Campaign overview
+  emails/
+    01-delivery.md                   <- Email 1
+    02-connection.md                 <- Email 2
+    03-quick-win.md                  <- Email 3
+    04-value-story.md                <- Email 4
+    05-bridge.md                     <- Email 5
+    06-soft-pitch.md                 <- Email 6
+    07-direct-pitch.md               <- Email 7
+```
+
+### Naming Convention
+
+Files use the pattern: `{nn}-{purpose}.md`
+
+- `{nn}` -- Two-digit number, zero-padded (01, 02, 03...)
+- `{purpose}` -- Lowercase kebab-case description of the email's job
+- Always use descriptive names, not generic "email-1"
+
+Standard purpose names by sequence type:
+
+**Welcome sequence:**
+- 01-delivery, 02-connection, 03-quick-win, 04-value-story, 05-bridge, 06-soft-pitch, 07-direct-pitch
+
+**Conversion sequence:**
+- 01-open, 02-desire, 03-proof, 04-objection, 05-urgency, 06-close, 07-last-call
+
+**Launch sequence:**
+- 01-seed, 02-announcement, 03-value-dive, 04-social-proof, 05-objection, 06-48hr-warning, 07-24hr-warning, 08-final-hours, 09-last-call
+
+**Re-engagement sequence:**
+- 01-pattern-interrupt, 02-pure-value, 03-direct-question, 04-final-notice
+
+**Post-purchase sequence:**
+- 01-welcome-aboard, 02-quick-start, 03-first-win, 04-advanced-tip, 05-community, 06-upsell
+
+### Individual Email File Format
+
+Each email .md file must contain this frontmatter and structure:
+
+```markdown
+---
+email: {N}
+sequence: {sequence-name}
+purpose: {one-line purpose}
+send_day: {N}
+send_time: "{Day, Time TZ}"
+subject_line_a: "{Subject A}"
+subject_line_b: "{Subject B}"
+subject_line_c: "{Subject C}"
+recommended_subject: "a"
+preview_text: "{preview text for recommended subject}"
+cta: "{what action you want}"
+status: draft
+---
+
+# Email {N}: {Purpose Title}
+
+## Subject Line Variants
+
+### A: "{Subject A}" -- recommended
+{Rationale for why this is the safe bet}
+
+### B: "{Subject B}"
+{Rationale for the bold play}
+
+### C: "{Subject C}"
+{Rationale for the personal touch}
+
+**Recommended A/B test:** A vs B
+**Reason:** {why testing these two is informative}
+
+## Preview Text
+"{preview text -- first 60-90 characters}"
+
+## Send Timing
+Day {N} -- {Day of Week} at {Time} {TZ}
+{Rationale for this timing}
+
+---
+
+## Email Copy
+
+{FULL EMAIL COPY HERE}
+
+---
+
+**P.S.** {If applicable}
+```
+
+---
+
+## Campaign Brief
+
+Every sequence gets a `brief.md` in the campaign directory. This follows the standard campaign brief format from `_system/brand-memory.md`:
+
+```markdown
+# Campaign: {Sequence Name}
+
+## Goal
+{What this sequence accomplishes, with a metric if possible}
+
+## Sequence Type
+{Welcome / Nurture / Conversion / Launch / Re-engagement / Post-Purchase}
+
+## Emails
+{N} emails over {N} days
+
+## Angle
+{The positioning angle being used -- from ./brand/positioning.md}
+
+## Audience Segment
+{Who receives this sequence -- from ./brand/audience.md}
+
+## Lead Magnet
+{What they opted in for -- from ./brand/assets.md or user input}
+
+## Paid Offer
+{What we are eventually selling, at what price}
+
+## Bridge Logic
+{How free -> paid makes logical sense}
+
+## Timeline
+Day 0 through Day {N}
+
+## ESP
+{Connected ESP or "manual / copy-paste"}
+
+## Status
+draft
+
+## Voice Notes
+{Any sequence-specific voice adjustments}
+```
+
+---
+
+## Campaign Summary Output
+
+After generating the full sequence, display a summary overview using the Sequence Overview template. This gives the user a bird's-eye view of the entire sequence.
+
+### Summary Format
+
+```
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+  {N}-EMAIL {SEQUENCE TYPE} SEQUENCE
+  Generated {Month Day, Year}
+
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+  SEQUENCE OVERVIEW
+
+  Day 0    "{Subject line A -- recommended}"
+           {Purpose in one line}
+           CTA: {action}
+           Send: {Day} at {time}
+
+  Day 2    "{Subject line A -- recommended}"
+           {Purpose in one line}
+           CTA: {action}
+           Send: {Day} at {time}
+
+  Day 4    "{Subject line A -- recommended}"
+           {Purpose in one line}
+           CTA: {action}
+           Send: {Day} at {time}
+
+  ...continue for all emails...
+
+  ──────────────────────────────────────────────
+
+  SEQUENCE ARCHITECTURE
+
+  {Straight Line / Branch / Hybrid}
+
+  {Visual representation:}
+  01-delivery -> 02-connection -> 03-quick-win
+  -> 04-value-story -> 05-bridge -> 06-soft-pitch
+  -> 07-direct-pitch
+
+  ──────────────────────────────────────────────
+
+  ESP STATUS
+
+  {ESP name}    ✓ connected / ✗ not connected
+  {Status message about automation setup}
+
+  ──────────────────────────────────────────────
+
+  FILES SAVED
+
+  ./campaigns/{name}/brief.md              ✓
+  ./campaigns/{name}/emails/01-delivery.md ✓
+  ./campaigns/{name}/emails/02-connection.md ✓
+  ./campaigns/{name}/emails/03-quick-win.md ✓
+  ./campaigns/{name}/emails/04-value-story.md ✓
+  ./campaigns/{name}/emails/05-bridge.md   ✓
+  ./campaigns/{name}/emails/06-soft-pitch.md ✓
+  ./campaigns/{name}/emails/07-direct-pitch.md ✓
+  ./brand/assets.md                        ✓ (appended)
+
+  ──────────────────────────────────────────────
+
+  WHAT'S NEXT
+
+  Your sequence is ready. Before distributing:
+
+  → /creative           Build it — HTML email
+                        templates, header graphics,
+                        or visual assets (~15 min)
+  → "Skip visuals"      Continue to next step ↓
+
+  ──────────────────────────────────────────────
+
+  → /content-atomizer   Promote the lead magnet on
+                        social (~15 min)
+  → /direct-response-copy  Write the landing page
+                           for the offer (~20 min)
+  → /lead-magnet        Create the opt-in asset if
+                        you haven't yet (~15 min)
+  → "Iterate"           Revise specific emails
+
+  Or tell me what you're working on and
+  I'll route you.
+```
+
+---
+
+
+---
+
+# Examples & Output Template
+
+## Example: Welcome Sequence for Skills Pack Lead Magnet
+
+### Context
+- Lead magnet: Free positioning-angles skill
+- Paid offer: 9-skill marketing pack ($149)
+- Bridge: One skill -> want the other 8
+- Audience: Founders/marketers using Claude
+
+### Email 1: Delivery
+
+**Send:** Immediately
+**Subject:** Your positioning skill is inside
+**Preview:** Here's how to use it in 60 seconds
+
+Hey,
+
+Your positioning skill is attached. [LINK]
+
+Here's how to use it in 60 seconds:
+
+1. Download the .md file
+2. Add it to Claude Code (or paste into a Claude conversation)
+3. Ask: "Find positioning angles for [your product]"
+
+That's it. Try it right now on whatever you're working on.
+
+Over the next week, I'll send you a few emails showing how to get more out of this -- plus what happens when Claude has an entire marketing methodology instead of one skill.
+
+Quick question: What project are you hoping to use this for? Hit reply and tell me. I read every one.
+
+-- James
+
+---
+
+### Email 2: Connection
+
+**Send:** Day 2
+**Subject:** Why I built this (quick story)
+**Preview:** $2,400 on a strategist and nothing to show for it
+
+Quick story:
+
+Two years ago I hired a brand strategist. $2,400. She delivered a 47-page PDF.
+
+It sat in my Google Drive for six months.
+
+Not because it was bad. Because I had no idea how to implement it. Every time I tried to write a landing page or position an offer, I'd open the PDF, get overwhelmed, and close it.
+
+That's when I realized: Frameworks without implementation are expensive decoration.
+
+So I started building something different.
+
+Not strategy decks. Not consulting. Something you could actually USE -- every time you needed to write copy, find an angle, plan content, or build a sequence.
+
+The positioning skill you downloaded? That's one piece.
+
+Tomorrow I'll show you what happened when Sarah ran it on her SaaS product. (Her words: "I've been explaining this wrong for two years.")
+
+-- James
+
+---
+
+### Email 3: Value/Proof
+
+**Send:** Day 4
+**Subject:** What Sarah found in 12 minutes
+**Preview:** "I've been explaining this wrong for two years"
+
+Sarah runs a SaaS tool for freelancers. Revenue had plateaued.
+
+She'd tried:
+- New features (users didn't care)
+- Price changes (didn't move the needle)
+- More content (traffic but no conversions)
+
+Then she ran the positioning skill.
+
+12 minutes later, she had 5 distinct angles she'd never considered.
+
+The winner: Stop positioning as "invoicing software." Start positioning as "get paid faster without awkward follow-ups."
+
+Same product. Different angle. Her landing page conversion went from 2.1% to 4.7%.
+
+The skill didn't write her landing page. It found the angle that made everything else easier.
+
+That's what methodology does -- it changes what you see.
+
+Try it again today. Pick something that's not converting the way you want. Find the angle you've been missing.
+
+-- James
+
+P.S. Tomorrow: the one thing the positioning skill can't do (and why it matters).
+
+---
+
+### Email 4: Bridge
+
+**Send:** Day 6
+**Subject:** You can find angles now. But can you do this?
+**Preview:** What one skill doesn't cover
+
+By now you've probably found a few angles using the skill.
+
+That's the foundation. Positioning is where everything starts.
+
+But here's what you can't do with just one skill:
+
+- Turn that angle into a landing page that converts
+- Write an email sequence that turns subscribers into customers
+- Create content that ranks AND reads well
+- Build a lead magnet that actually gets downloaded
+- Atomize one piece of content into 15 platform-native posts
+
+The positioning skill is 1 of 9.
+
+Together they give Claude a complete marketing methodology. Not prompts -- methodology. The frameworks behind $400k+ in 9 months.
+
+I'll tell you more about the full system tomorrow.
+
+For now, keep finding angles. The skill is yours forever.
+
+-- James
+
+---
+
+### Email 5: Soft Pitch
+
+**Send:** Day 8
+**Subject:** The full system (if you want it)
+**Preview:** 9 skills, one methodology, $149
+
+You've been using the positioning skill for a week.
+
+If you're finding it useful, here's what else is available:
+
+**The Vibe Marketing Skills Pack -- $149**
+
+9 skills that give Claude a complete marketing methodology:
+
+| Skill | What It Does |
+|-------|--------------|
+| brand-voice | Defines how you sound |
+| positioning-angles | Finds angles that sell (you have this) |
+| keyword-research | Identifies what to write about |
+| lead-magnet | Creates opt-in offer concepts |
+| direct-response-copy | Writes pages that convert |
+| seo-content | Writes content that ranks |
+| newsletter | Creates email editions |
+| email-sequences | Builds sequences that convert |
+| content-atomizer | Turns 1 piece into 15 |
+
+Plus the orchestrator -- a meta-skill that tells you which skill to run and in what order.
+
+**This is for you if:**
+- You use Claude for marketing but get generic output
+- You know methodology matters but don't have time to learn it all
+- You want a system, not random prompts
+
+**This is NOT for you if:**
+- You've never used Claude (start there first)
+- You want someone to do it for you (this is a tool, not a service)
+- You don't do your own marketing
+
+$149 once. All 9 skills. All future updates.
+
+[GET THE FULL SYSTEM]
+
+No pressure. The positioning skill is yours either way.
+
+-- James
+
+---
+
+### Email 6: Direct Pitch
+
+**Send:** Day 10
+**Subject:** Last thing about the skills pack
+**Preview:** Then I'll stop talking about it
+
+Last email about this, then I'll leave you alone.
+
+The skills pack is $149. That's $16.55 per skill.
+
+For context:
+- A brand strategist charges $2,000-5,000
+- A positioning consultant charges $3,000-10,000
+- A copywriter charges $500-2,000 per page
+
+You get methodology that handles all of it. Reusable. Forever.
+
+The question isn't "is $149 a lot?" It's "what's one good landing page worth?"
+
+If a better angle, clearer copy, or smarter content strategy gets you even ONE extra customer, you've made the money back.
+
+[GET THE SKILLS PACK -- $149]
+
+If you have questions, hit reply. I answer everything.
+
+-- James
+
+P.S. 200+ marketers are using this system. Join them: [LINK]
+
+---
+
+### Email 7: Final
+
+**Send:** Day 12
+**Subject:** Quick question
+**Preview:** And then back to regularly scheduled programming
+
+Quick question:
+
+Did you decide on the skills pack?
+
+Either answer is fine. But if something's holding you back, I'd love to know what it is. Hit reply and tell me.
+
+After this, I'll go back to regular emails -- tactics, strategies, things I'm learning. No more pitching.
+
+If you want the skills pack later, it'll be here: [LINK]
+
+-- James
+
+---
+
+## Example: Subject Line A/B Variants for the Welcome Sequence
+
+This demonstrates the 3-variant approach applied to each email in the example sequence above.
+
+### Email 1: Delivery
+
+```
+SUBJECT LINE VARIANTS -- Email 1: Delivery
+
+  ①  "Your positioning skill is inside"         ★ recommended
+     → Safe bet: Direct, tells them exactly
+       what they will find. Highest open rate
+       for delivery emails because it matches
+       the expectation set at opt-in.
+     → Preview: "Here's how to use it in
+       60 seconds"
+
+  ──────────────────────────────────────────────
+
+  ②  "Open this before you forget"
+     → Bold play: Creates mild urgency.
+       Pattern interrupt -- does not mention
+       the lead magnet name. Works if inbox
+       is crowded.
+     → Preview: "Your positioning skill +
+       a 60-second quick start"
+
+  ──────────────────────────────────────────────
+
+  ③  "hey -- here's that skill you wanted"
+     → Personal: Lowercase, casual, feels like
+       a message from a friend. High trust
+       signal for creator audiences.
+     → Preview: "Plus one question for you"
+
+  ──────────────────────────────────────────────
+
+  Recommended A/B test: ① vs ③
+  Reason: Tests whether your audience responds
+  better to professional clarity or personal
+  warmth. Result informs voice for the rest
+  of the sequence.
+```
+
+### Email 2: Connection
+
+```
+SUBJECT LINE VARIANTS -- Email 2: Connection
+
+  ①  "Why I built this (quick story)"           ★ recommended
+     → Safe bet: Curiosity gap + specificity.
+       "Quick story" sets a low time commitment
+       expectation. High open for day-2 emails.
+     → Preview: "$2,400 on a strategist and
+       nothing to show for it"
+
+  ──────────────────────────────────────────────
+
+  ②  "$2,400 mistake"
+     → Bold play: Opens with the pain. Specific
+       number creates immediate curiosity.
+       Polarizing -- some will open fast, some
+       may find it clickbaity.
+     → Preview: "The 47-page PDF that sat in
+       my Drive for six months"
+
+  ──────────────────────────────────────────────
+
+  ③  "quick story about a $2,400 lesson"
+     → Personal: Lowercase, story-forward,
+       includes the specific dollar amount for
+       credibility. Feels conversational.
+     → Preview: "And why I started building
+       something different"
+
+  ──────────────────────────────────────────────
+
+  Recommended A/B test: ① vs ②
+  Reason: Tests curiosity-based ("why I built
+  this") against number-based ("$2,400 mistake")
+  openness. Reveals whether your list responds
+  to story hooks or specific financial stakes.
+```
+
+---
+
+## Example: Individual Email File (01-delivery.md)
+
+This shows exactly what a saved email file looks like:
+
+```markdown
+---
+email: 1
+sequence: skills-pack-welcome
+purpose: Deliver the positioning skill and set expectations
+send_day: 0
+send_time: "Immediately after opt-in"
+subject_line_a: "Your positioning skill is inside"
+subject_line_b: "Open this before you forget"
+subject_line_c: "hey -- here's that skill you wanted"
+recommended_subject: "a"
+preview_text: "Here's how to use it in 60 seconds"
+cta: "Download the skill and try it on your product"
+status: draft
+---
+
+# Email 1: Delivery
+
+## Subject Line Variants
+
+### A: "Your positioning skill is inside" -- recommended
+Direct, tells them exactly what they will find. Highest open rate for delivery emails because it matches the expectation set at opt-in.
+
+### B: "Open this before you forget"
+Creates mild urgency. Pattern interrupt -- does not mention the lead magnet name. Works if inbox is crowded.
+
+### C: "hey -- here's that skill you wanted"
+Lowercase, casual, feels like a message from a friend. High trust signal for creator audiences.
+
+**Recommended A/B test:** A vs C
+**Reason:** Tests whether your audience responds better to professional clarity or personal warmth. Result informs voice for the rest of the sequence.
+
+## Preview Text
+"Here's how to use it in 60 seconds"
+
+## Send Timing
+Day 0 -- Immediately after opt-in
+Delivery emails must go out within seconds of the opt-in. Any delay erodes trust and reduces open rates. This is the one email with near-100% open rate -- make it count.
+
+---
+
+## Email Copy
+
+Hey,
+
+Your positioning skill is attached. [LINK]
+
+Here's how to use it in 60 seconds:
+
+1. Download the .md file
+2. Add it to Claude Code (or paste into a Claude conversation)
+3. Ask: "Find positioning angles for [your product]"
+
+That's it. Try it right now on whatever you're working on.
+
+Over the next week, I'll send you a few emails showing how to get more out of this -- plus what happens when Claude has an entire marketing methodology instead of one skill.
+
+Quick question: What project are you hoping to use this for? Hit reply and tell me. I read every one.
+
+-- James
+
+---
+
+**P.S.** If you're not sure where to start, try it on your homepage headline. That's where most people see the biggest "aha" moment.
+```
+
+---
+
+## Full Output Template
+
+When generating a complete sequence, the skill output follows this exact structure:
+
+```
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+  {N}-EMAIL {SEQUENCE TYPE} SEQUENCE
+  Generated {Month Day, Year}
+
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+  BRAND CONTEXT
+
+  ├── Voice Profile     {✓/✗} {summary}
+  ├── Positioning       {✓/✗} {summary}
+  ├── Audience          {✓/✗} {summary}
+  ├── Creative Kit      {✓/✗} {summary}
+  ├── Lead Magnet       {✓/✗} {summary}
+  └── Learnings         {✓/✗} {summary}
+
+  ──────────────────────────────────────────────
+
+  ESP STATUS
+
+  {ESP detection results}
+
+  ──────────────────────────────────────────────
+
+  SEQUENCE OVERVIEW
+
+  Day 0    "{Recommended subject line}"
+           {Purpose}
+           CTA: {action}
+           Send: {Day} at {time}
+
+  Day 2    "{Recommended subject line}"
+           {Purpose}
+           CTA: {action}
+           Send: {Day} at {time}
+
+  ... (all emails) ...
+
+  ──────────────────────────────────────────────
+
+  SUBJECT LINE VARIANTS -- Email 1: {Purpose}
+
+  ①  "{Subject A}"                    ★ recommended
+     → {type}: {rationale}
+     → Preview: "{text}"
+
+  ──────────────────────────────────────────────
+
+  ②  "{Subject B}"
+     → {type}: {rationale}
+     → Preview: "{text}"
+
+  ──────────────────────────────────────────────
+
+  ③  "{Subject C}"
+     → {type}: {rationale}
+     → Preview: "{text}"
+
+  ──────────────────────────────────────────────
+
+  Recommended A/B test: {N} vs {N}
+  Reason: {rationale}
+
+  ... (repeat for each email) ...
+
+  ──────────────────────────────────────────────
+
+  EMAIL COPY -- Email 1: {Purpose}
+
+  {Full email copy}
+
+  ... (repeat for each email) ...
+
+  ──────────────────────────────────────────────
+
+  SEQUENCE ARCHITECTURE
+
+  {Pattern name}
+  {Visual flow diagram}
+
+  ──────────────────────────────────────────────
+
+  SEND TIMING SUMMARY
+
+  Email  Day   Day of Week   Time     Purpose
+  ──────────────────────────────────────────────
+  01     0     {day}         {time}   {purpose}
+  02     2     {day}         {time}   {purpose}
+  03     4     {day}         {time}   {purpose}
+  ...
+  ──────────────────────────────────────────────
+
+  Based on: {audience type}, {sequence type}
+  {Any learnings data that informed timing}
+
+  ──────────────────────────────────────────────
+
+  FILES SAVED
+
+  ./campaigns/{name}/brief.md              ✓
+  ./campaigns/{name}/emails/01-{name}.md   ✓
+  ./campaigns/{name}/emails/02-{name}.md   ✓
+  ./campaigns/{name}/emails/03-{name}.md   ✓
+  ...
+  ./brand/assets.md                        ✓ (appended)
+
+  ──────────────────────────────────────────────
+
+  WHAT'S NEXT
+
+  Your {N}-email {type} sequence is ready.
+  Before distributing:
+
+  → /creative           Build it — HTML email
+                        templates, header graphics,
+                        or visual assets (~15 min)
+  → "Skip visuals"      Continue to next step ↓
+
+  ──────────────────────────────────────────────
+
+  → /content-atomizer   Promote lead magnet on
+                        social (~15 min)
+  → /direct-response-copy  Write the offer
+                           landing page (~20 min)
+  → /lead-magnet        Build the opt-in asset
+                        (~15 min)
+  → "Iterate"           Revise any email by
+                        number
+
+  Or tell me what you're working on and
+  I'll route you.
+
+  ──────────────────────────────────────────────
+
+  FEEDBACK
+
+  Before I close out:
+
+  1. Do these emails sound like you / your brand?
+     (If not, what feels off? I'll adjust.)
+
+  2. Which subject line direction resonated most?
+     (I'll note preferences in your learnings.)
+
+  3. Did I get the timing right for your audience?
+     (I can adjust send days/times.)
+```
+
+---
+
+
+---
+
+# Quick-Reference Checklists
+
+## Pre-Generation Checklist
+
+Before writing any sequence, confirm:
+
+- [ ] Sequence type established (welcome, nurture, conversion, launch, re-engagement, post-purchase)
+- [ ] Brand memory loaded (or noted as absent)
+- [ ] Lead magnet identified (from brand memory or user input)
+- [ ] Paid offer identified (product, price, bridge logic)
+- [ ] Audience type identified (B2B, B2C, creator -- informs timing)
+- [ ] Objections listed (at least top 3)
+- [ ] ESP detection completed (connected or copy-paste mode)
+- [ ] Existing sequence check done (iteration detection)
+
+## Per-Email Checklist
+
+For each email in the sequence, verify:
+
+- [ ] 3 subject line variants generated (safe bet, bold play, personal)
+- [ ] Each variant uses a DIFFERENT formula category
+- [ ] Preview text written (complements, does not repeat, subject)
+- [ ] Single CTA identified
+- [ ] Email has ONE clear purpose
+- [ ] P.S. used strategically (or omitted intentionally)
+- [ ] Open loop to next email (except final email)
+- [ ] Specific send day and time assigned with rationale
+- [ ] Voice matches brand profile (if loaded)
+- [ ] Saved as individual file with correct naming convention
+
+## Post-Generation Checklist
+
+After delivering the complete sequence, verify:
+
+- [ ] Campaign brief written to ./campaigns/{name}/brief.md
+- [ ] All emails saved as individual files in ./campaigns/{name}/emails/
+- [ ] File naming follows {nn}-{purpose}.md convention
+- [ ] Campaign summary displayed with sequence overview
+- [ ] Send timing summary displayed with specific days/times
+- [ ] ESP status shown
+- [ ] assets.md updated with sequence entry
+- [ ] FILES SAVED section lists every file
+- [ ] WHAT'S NEXT section offers 2-4 concrete actions
+- [ ] /content-atomizer suggested for lead magnet promotion
+- [ ] Feedback prompt presented
+
+## Subject Line Quality Checklist
+
+For each subject line variant:
+
+- [ ] Under 50 characters (full mobile display)
+- [ ] No emoji (unless brand voice explicitly uses them)
+- [ ] No ALL CAPS
+- [ ] Different formula from the other two variants
+- [ ] Preview text written and paired
+- [ ] A/B test recommendation with rationale
+- [ ] Clear which is safe bet, bold play, personal