@jairodri/huckleberry-cli 1.0.2 → 1.1.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (745) hide show
  1. package/README.md +85 -0
  2. package/agents/cos.json +2 -5
  3. package/agents/hermes/AGENTS.md +25 -49
  4. package/agents/hermes/fix-kimaki/SKILL.md +19 -92
  5. package/agents/hermes/hermes-fixer.md +44 -74
  6. package/agents/hermes.json +6 -18
  7. package/kanban/SKILL.md +18 -18
  8. package/kanban/package.json +1 -1
  9. package/kanban/src/dispatcher.mjs +1 -1
  10. package/kanban/templates/blog-social-campaign.yaml +6 -2
  11. package/kanban/templates/social-campaign.yaml +9 -4
  12. package/mcp/jev-calibration.mjs +335 -0
  13. package/mcp/jev-client.mjs +119 -0
  14. package/mcp/jev-thresholds.json +27 -0
  15. package/package.json +13 -9
  16. package/scripts/doctor-watchdog.sh +73 -0
  17. package/scripts/install-services.sh +34 -27
  18. package/scripts/self-improve-weekly.sh +34 -0
  19. package/scripts/sync-skills.mjs +121 -0
  20. package/skills/ab-test-setup/SKILL.md +266 -0
  21. package/skills/ab-test-setup/evals/evals.json +105 -0
  22. package/skills/ab-test-setup/references/sample-size-guide.md +263 -0
  23. package/skills/ab-test-setup/references/test-templates.md +277 -0
  24. package/skills/agent-reach/SKILL.md +132 -0
  25. package/skills/agent-reach/references/career.md +29 -0
  26. package/skills/agent-reach/references/dev.md +62 -0
  27. package/skills/agent-reach/references/search.md +33 -0
  28. package/skills/agent-reach/references/social.md +232 -0
  29. package/skills/agent-reach/references/video.md +130 -0
  30. package/skills/agent-reach/references/web.md +50 -0
  31. package/skills/ai-agent-seo/SKILL.md +450 -0
  32. package/skills/ai-cold-email-intelligence/SKILL.md +54 -0
  33. package/skills/ai-cold-email-intelligence/references/prompts.md +21 -0
  34. package/skills/ai-consensus-builder/SKILL.md +324 -0
  35. package/skills/ai-seo/SKILL.md +399 -0
  36. package/skills/ai-seo/evals/evals.json +90 -0
  37. package/skills/ai-seo/references/content-patterns.md +284 -0
  38. package/skills/ai-seo/references/platform-ranking-factors.md +152 -0
  39. package/skills/ai-visibility-audit/SKILL.md +322 -0
  40. package/skills/analytics-tracking/SKILL.md +309 -0
  41. package/skills/analytics-tracking/evals/evals.json +90 -0
  42. package/skills/analytics-tracking/references/event-library.md +260 -0
  43. package/skills/analytics-tracking/references/ga4-implementation.md +300 -0
  44. package/skills/analytics-tracking/references/gtm-implementation.md +390 -0
  45. package/skills/article-generator/SKILL.md +216 -0
  46. package/skills/auto-indexing/SKILL.md +179 -0
  47. package/skills/auto-indexing/scripts/auto-indexing.js +257 -0
  48. package/skills/auto-skill/SKILL.md +151 -0
  49. package/skills/auto-skill/correction-queue.js +102 -0
  50. package/skills/auto-skill/dedup.js +97 -0
  51. package/skills/auto-skill/skill-router.js +224 -0
  52. package/skills/autoresearch/SKILL.md +334 -0
  53. package/skills/autoresearch/autoresearch-autoresearch/SKILL.md.baseline +329 -0
  54. package/skills/autoresearch/autoresearch-autoresearch/changelog.md +34 -0
  55. package/skills/autoresearch/autoresearch-autoresearch/dashboard.html +116 -0
  56. package/skills/autoresearch/autoresearch-autoresearch/evals.md +39 -0
  57. package/skills/autoresearch/autoresearch-autoresearch/results.json +44 -0
  58. package/skills/autoresearch/autoresearch-autoresearch/results.tsv +3 -0
  59. package/skills/autoresearch/eval-guide.md +121 -0
  60. package/skills/b2b-cold-outreach/SKILL.md +322 -0
  61. package/skills/birdclaw/SKILL.md +82 -0
  62. package/skills/brainstorm/SKILL.md +168 -0
  63. package/skills/brand-kit-playground/SKILL.md +312 -0
  64. package/skills/brand-kit-playground/references/html-architecture.md +316 -0
  65. package/skills/brand-kit-playground/references/steal-patterns.md +88 -0
  66. package/skills/brand-voice/SKILL.md +223 -0
  67. package/skills/brand-voice/references/honesty-as-positioning.md +60 -0
  68. package/skills/brand-voice/references/voice-modes.md +1158 -0
  69. package/skills/business-advisory-council/README.md +136 -0
  70. package/skills/business-advisory-council/SKILL.md +94 -0
  71. package/skills/business-advisory-council/business-advisory-council.py +492 -0
  72. package/skills/business-advisory-council/discord-components-decision.json +8 -0
  73. package/skills/business-advisory-council/examples/steve-conley-partnership.json +6 -0
  74. package/skills/business-advisory-council/steve-conley-call-brief.json +6 -0
  75. package/skills/churn-prevention/SKILL.md +305 -0
  76. package/skills/churn-prevention/evals/evals.json +93 -0
  77. package/skills/churn-prevention/references/cancel-flow-patterns.md +316 -0
  78. package/skills/churn-prevention/references/dunning-playbook.md +408 -0
  79. package/skills/claw-compactor/LICENSE +21 -0
  80. package/skills/claw-compactor/README.md +459 -0
  81. package/skills/claw-compactor/SKILL.md +329 -0
  82. package/skills/claw-compactor/benchmark/RESULTS.md +104 -0
  83. package/skills/claw-compactor/benchmark/__init__.py +1 -0
  84. package/skills/claw-compactor/benchmark/compressors.py +520 -0
  85. package/skills/claw-compactor/benchmark/data/sample_01_devops.json +82 -0
  86. package/skills/claw-compactor/benchmark/data/sample_02_trading.json +54 -0
  87. package/skills/claw-compactor/benchmark/data/sample_03_ml_short.json +38 -0
  88. package/skills/claw-compactor/benchmark/data/sample_04_mixed_long.json +318 -0
  89. package/skills/claw-compactor/benchmark/data/sample_05_sysadmin.json +56 -0
  90. package/skills/claw-compactor/benchmark/evaluate.py +278 -0
  91. package/skills/claw-compactor/benchmark/report.py +241 -0
  92. package/skills/claw-compactor/benchmark/results/benchmark_results.json +405 -0
  93. package/skills/claw-compactor/benchmark/run_benchmark.py +238 -0
  94. package/skills/claw-compactor/engram.yaml +49 -0
  95. package/skills/claw-compactor/proxy/README.md +87 -0
  96. package/skills/claw-compactor/proxy/dashboard.html +804 -0
  97. package/skills/claw-compactor/proxy/event-log.mjs +213 -0
  98. package/skills/claw-compactor/proxy/fair-queue.mjs +288 -0
  99. package/skills/claw-compactor/proxy/metrics-store.mjs +425 -0
  100. package/skills/claw-compactor/proxy/package-lock.json +125 -0
  101. package/skills/claw-compactor/proxy/package.json +15 -0
  102. package/skills/claw-compactor/proxy/portal.html +360 -0
  103. package/skills/claw-compactor/proxy/process-registry.mjs +447 -0
  104. package/skills/claw-compactor/proxy/rate-limiter.mjs +117 -0
  105. package/skills/claw-compactor/proxy/redis-client.mjs +75 -0
  106. package/skills/claw-compactor/proxy/retry.mjs +182 -0
  107. package/skills/claw-compactor/proxy/server.mjs +2100 -0
  108. package/skills/claw-compactor/proxy/session-affinity.mjs +177 -0
  109. package/skills/claw-compactor/proxy/start.sh +23 -0
  110. package/skills/claw-compactor/proxy/test/event-log.test.mjs +237 -0
  111. package/skills/claw-compactor/proxy/test/helpers.mjs +103 -0
  112. package/skills/claw-compactor/proxy/test/integration.test.mjs +297 -0
  113. package/skills/claw-compactor/proxy/test/metrics-store.test.mjs +243 -0
  114. package/skills/claw-compactor/proxy/test/process-registry.test.mjs +390 -0
  115. package/skills/claw-compactor/proxy/test/rate-limiter.test.mjs +121 -0
  116. package/skills/claw-compactor/proxy/test/redis-client.test.mjs +62 -0
  117. package/skills/claw-compactor/proxy/test/token-tracker.test.mjs +200 -0
  118. package/skills/claw-compactor/proxy/token-tracker.mjs +482 -0
  119. package/skills/claw-compactor/pyproject.toml +26 -0
  120. package/skills/claw-compactor/references/README.md +44 -0
  121. package/skills/claw-compactor/references/architecture.md +197 -0
  122. package/skills/claw-compactor/references/benchmarks.md +94 -0
  123. package/skills/claw-compactor/references/compression-prompts.md +39 -0
  124. package/skills/claw-compactor/references/compression-techniques.md +219 -0
  125. package/skills/claw-compactor/references/testing.md +160 -0
  126. package/skills/claw-compactor/scripts/audit_memory.py +216 -0
  127. package/skills/claw-compactor/scripts/compress_memory.py +236 -0
  128. package/skills/claw-compactor/scripts/compressed_context.py +280 -0
  129. package/skills/claw-compactor/scripts/dedup_memory.py +147 -0
  130. package/skills/claw-compactor/scripts/dictionary_compress.py +170 -0
  131. package/skills/claw-compactor/scripts/engram-auto.sh +152 -0
  132. package/skills/claw-compactor/scripts/engram_auto.py +695 -0
  133. package/skills/claw-compactor/scripts/engram_cli.py +474 -0
  134. package/skills/claw-compactor/scripts/estimate_tokens.py +131 -0
  135. package/skills/claw-compactor/scripts/generate_summary_tiers.py +292 -0
  136. package/skills/claw-compactor/scripts/lib/__init__.py +34 -0
  137. package/skills/claw-compactor/scripts/lib/config.py +289 -0
  138. package/skills/claw-compactor/scripts/lib/dedup.py +119 -0
  139. package/skills/claw-compactor/scripts/lib/dictionary.py +281 -0
  140. package/skills/claw-compactor/scripts/lib/engram.py +793 -0
  141. package/skills/claw-compactor/scripts/lib/engram_prompts.py +175 -0
  142. package/skills/claw-compactor/scripts/lib/engram_storage.py +254 -0
  143. package/skills/claw-compactor/scripts/lib/exceptions.py +24 -0
  144. package/skills/claw-compactor/scripts/lib/markdown.py +312 -0
  145. package/skills/claw-compactor/scripts/lib/rle.py +165 -0
  146. package/skills/claw-compactor/scripts/lib/tokenizer_optimizer.py +188 -0
  147. package/skills/claw-compactor/scripts/lib/tokens.py +68 -0
  148. package/skills/claw-compactor/scripts/mem_compress.py +788 -0
  149. package/skills/claw-compactor/scripts/observation_compressor.py +346 -0
  150. package/skills/claw-compactor/tests/__init__.py +0 -0
  151. package/skills/claw-compactor/tests/conftest.py +94 -0
  152. package/skills/claw-compactor/tests/test_audit_comprehensive.py +123 -0
  153. package/skills/claw-compactor/tests/test_audit_memory.py +67 -0
  154. package/skills/claw-compactor/tests/test_benchmark.py +122 -0
  155. package/skills/claw-compactor/tests/test_cli_commands.py +228 -0
  156. package/skills/claw-compactor/tests/test_compress_memory.py +109 -0
  157. package/skills/claw-compactor/tests/test_compress_memory_comprehensive.py +191 -0
  158. package/skills/claw-compactor/tests/test_compressed_context.py +145 -0
  159. package/skills/claw-compactor/tests/test_config.py +54 -0
  160. package/skills/claw-compactor/tests/test_dedup_memory.py +124 -0
  161. package/skills/claw-compactor/tests/test_dictionary.py +327 -0
  162. package/skills/claw-compactor/tests/test_dictionary_comprehensive.py +241 -0
  163. package/skills/claw-compactor/tests/test_engram.py +1091 -0
  164. package/skills/claw-compactor/tests/test_engram_auto.py +529 -0
  165. package/skills/claw-compactor/tests/test_error_handling.py +194 -0
  166. package/skills/claw-compactor/tests/test_estimate_tokens.py +99 -0
  167. package/skills/claw-compactor/tests/test_generate_summary_tiers.py +105 -0
  168. package/skills/claw-compactor/tests/test_integration.py +249 -0
  169. package/skills/claw-compactor/tests/test_lib_dedup.py +135 -0
  170. package/skills/claw-compactor/tests/test_lib_markdown.py +388 -0
  171. package/skills/claw-compactor/tests/test_lib_tokens.py +82 -0
  172. package/skills/claw-compactor/tests/test_main_entry.py +176 -0
  173. package/skills/claw-compactor/tests/test_markdown_advanced.py +284 -0
  174. package/skills/claw-compactor/tests/test_new_features.py +77 -0
  175. package/skills/claw-compactor/tests/test_observation_comprehensive.py +261 -0
  176. package/skills/claw-compactor/tests/test_observation_compressor.py +128 -0
  177. package/skills/claw-compactor/tests/test_performance.py +172 -0
  178. package/skills/claw-compactor/tests/test_pipeline.py +109 -0
  179. package/skills/claw-compactor/tests/test_real_workspace.py +161 -0
  180. package/skills/claw-compactor/tests/test_rle.py +114 -0
  181. package/skills/claw-compactor/tests/test_rle_comprehensive.py +151 -0
  182. package/skills/claw-compactor/tests/test_roundtrip.py +253 -0
  183. package/skills/claw-compactor/tests/test_roundtrip_comprehensive.py +192 -0
  184. package/skills/claw-compactor/tests/test_tiers_comprehensive.py +171 -0
  185. package/skills/claw-compactor/tests/test_token_economics.py +237 -0
  186. package/skills/claw-compactor/tests/test_tokenizer_optimizer.py +175 -0
  187. package/skills/claw-compactor/tests/test_tokenizer_optimizer_comprehensive.py +241 -0
  188. package/skills/claw-compactor/tests/test_tokens.py +27 -0
  189. package/skills/cmo/CHANGELOG.md +61 -0
  190. package/skills/cmo/SKILL.md +500 -0
  191. package/skills/cmo/references/ai-slop-patterns.md +56 -0
  192. package/skills/cmo/references/analytics-guide.md +152 -0
  193. package/skills/cmo/references/ideas-library.md +197 -0
  194. package/skills/cmo/rules/brand-file-map.md +198 -0
  195. package/skills/cmo/rules/brand-memory.md +158 -0
  196. package/skills/cmo/rules/cli-runtime-index.md +95 -0
  197. package/skills/cmo/rules/command-reference.md +167 -0
  198. package/skills/cmo/rules/communication.md +15 -0
  199. package/skills/cmo/rules/context-switch.md +101 -0
  200. package/skills/cmo/rules/ecosystem.md +125 -0
  201. package/skills/cmo/rules/error-recovery.md +98 -0
  202. package/skills/cmo/rules/learning-loop.md +170 -0
  203. package/skills/cmo/rules/monorepo.md +78 -0
  204. package/skills/cmo/rules/output-format.md +124 -0
  205. package/skills/cmo/rules/persona.md +15 -0
  206. package/skills/cmo/rules/playbooks.md +327 -0
  207. package/skills/cmo/rules/progressive-enhancement.md +231 -0
  208. package/skills/cmo/rules/publish-index.md +106 -0
  209. package/skills/cmo/rules/quality-gate.md +90 -0
  210. package/skills/cmo/rules/recency-grounding.md +124 -0
  211. package/skills/cmo/rules/safety.md +80 -0
  212. package/skills/cmo/rules/studio-api-index.md +138 -0
  213. package/skills/cmo/rules/studio-integration.md +147 -0
  214. package/skills/cmo/rules/sub-agents.md +167 -0
  215. package/skills/cold-email/SKILL.md +240 -0
  216. package/skills/cold-email/evals/evals.json +94 -0
  217. package/skills/cold-email/references/benchmarks.md +83 -0
  218. package/skills/cold-email/references/follow-up-sequences.md +81 -0
  219. package/skills/cold-email/references/frameworks.md +90 -0
  220. package/skills/cold-email/references/personalization.md +79 -0
  221. package/skills/cold-email/references/subject-lines.md +53 -0
  222. package/skills/competitive-intel/SKILL.md +433 -0
  223. package/skills/competitive-intel/references/competitive-frameworks.md +145 -0
  224. package/skills/competitor-alternatives/SKILL.md +362 -0
  225. package/skills/competitor-alternatives/evals/evals.json +93 -0
  226. package/skills/competitor-alternatives/references/content-architecture.md +271 -0
  227. package/skills/competitor-alternatives/references/templates.md +223 -0
  228. package/skills/concreteness-fixer/SKILL.md +483 -0
  229. package/skills/concreteness-fixer/scripts/validation/concreteness-validator.js +221 -0
  230. package/skills/concreteness-fixer/utils/execFileNoThrow.js +16 -0
  231. package/skills/content-atomizer/SKILL.md +424 -0
  232. package/skills/content-atomizer/references/hook-strategies.md +56 -0
  233. package/skills/content-atomizer/references/platform-specs.md +118 -0
  234. package/skills/content-atomizer/references/platforms/bluesky.md +64 -0
  235. package/skills/content-atomizer/references/platforms/instagram.md +77 -0
  236. package/skills/content-atomizer/references/platforms/linkedin.md +120 -0
  237. package/skills/content-atomizer/references/platforms/reddit.md +73 -0
  238. package/skills/content-atomizer/references/platforms/threads.md +64 -0
  239. package/skills/content-atomizer/references/platforms/tiktok.md +55 -0
  240. package/skills/content-atomizer/references/platforms/twitter.md +123 -0
  241. package/skills/content-atomizer/references/platforms/youtube.md +56 -0
  242. package/skills/content-atomizer/references/tweet-patterns.md +40 -0
  243. package/skills/content-repost-manager/SKILL.md +245 -0
  244. package/skills/content-repost-manager/scripts/content-repost-scan.py +133 -0
  245. package/skills/context-recovery/.clawdhub/origin.json +7 -0
  246. package/skills/context-recovery/SKILL.md +198 -0
  247. package/skills/context-recovery/_meta.json +6 -0
  248. package/skills/conversion-flow-cro/SKILL.md +248 -0
  249. package/skills/conversion-flow-cro/references/flow-benchmarks.md +158 -0
  250. package/skills/copy-editing/SKILL.md +474 -0
  251. package/skills/copy-editing/evals/evals.json +89 -0
  252. package/skills/copy-editing/references/plain-english-alternatives.md +394 -0
  253. package/skills/copywriting/SKILL.md +349 -0
  254. package/skills/copywriting/evals/evals.json +111 -0
  255. package/skills/copywriting/references/awareness-level-guide.md +227 -0
  256. package/skills/copywriting/references/copy-frameworks.md +389 -0
  257. package/skills/copywriting/references/natural-transitions.md +272 -0
  258. package/skills/creative/SKILL.md +365 -0
  259. package/skills/creative/modes/ad-creative.md +1748 -0
  260. package/skills/creative/modes/product-photo.md +1520 -0
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  262. package/skills/creative/modes/social-graphics.md +1511 -0
  263. package/skills/creative/modes/talking-head.md +2208 -0
  264. package/skills/creative/references/VISUAL_INTELLIGENCE.md +1233 -0
  265. package/skills/deep-serp-article/SKILL.md +677 -0
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  268. package/skills/email-sequences/SKILL.md +446 -0
  269. package/skills/email-sequences/references/sequence-templates.md +1217 -0
  270. package/skills/firecrawl/.skill-meta.json +13 -0
  271. package/skills/firecrawl/SKILL.md +154 -0
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  273. package/skills/firecrawl/rules/security.md +26 -0
  274. package/skills/form-cro/SKILL.md +429 -0
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  276. package/skills/free-tool-strategy/SKILL.md +325 -0
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  278. package/skills/free-tool-strategy/references/tool-types.md +253 -0
  279. package/skills/frontend-slides/SKILL.md +248 -0
  280. package/skills/frontend-slides/STYLE_PRESETS.md +347 -0
  281. package/skills/frontend-slides/animation-patterns.md +110 -0
  282. package/skills/frontend-slides/html-template.md +347 -0
  283. package/skills/frontend-slides/scripts/extract-pptx.py +96 -0
  284. package/skills/frontend-slides/viewport-base.css +153 -0
  285. package/skills/guardrail-framework/SKILL.md +319 -0
  286. package/skills/hook-generator/SKILL.md +438 -0
  287. package/skills/hook-generator/database/2026-PLATFORM-RESEARCH.md +211 -0
  288. package/skills/hook-generator/database/instagram-hooks.json +591 -0
  289. package/skills/hook-generator/database/linkedin-hooks.json +502 -0
  290. package/skills/hook-generator/database/medium-hooks.json +181 -0
  291. package/skills/hook-generator/database/tiktok-hooks.json +337 -0
  292. package/skills/hook-generator/database/twitter-hooks.json +567 -0
  293. package/skills/hook-generator/database/youtube-hooks.json +275 -0
  294. package/skills/hook-generator/package-lock.json +24 -0
  295. package/skills/hook-generator/package.json +5 -0
  296. package/skills/hook-generator/references/hook-generation-system.md +257 -0
  297. package/skills/hook-generator/references/hook-performance-analysis.json +153 -0
  298. package/skills/hook-generator/references/hooks-library.md +128 -0
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  300. package/skills/hook-generator/scripts/generate-hooks-unified.js +722 -0
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  302. package/skills/hook-generator/scripts/generate.sh +36 -0
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@@ -0,0 +1,56 @@
1
+ # 6 Hook Opening Strategies
2
+
3
+ Proven first-sentence strategies for social media posts, threads, articles, and emails. Every piece of content should open with one of these strategies.
4
+
5
+ ## Strategy 1: Strong Declarative Sentence
6
+ Choose a side and stick to it. Readers who agree will read on for validation, those who disagree will want to know your opinion.
7
+ - "Being physically fit isn't a hobby, it's a lifestyle."
8
+ - "The wealthiest people have simple investment portfolios."
9
+ - "Becoming a successful entrepreneur doesn't just 'happen.'"
10
+
11
+ ## Strategy 2: Thought-Provoking Question
12
+ Engage curiosity by asking a question your audience is already wondering about.
13
+ - "Is there such a thing as complete happiness?"
14
+ - "Did you know the average Millennial has less than $10,000 in savings?"
15
+ - "What holds back amateur basketball players from ever making it to pro status?"
16
+
17
+ ## Strategy 3: Controversial Opinion
18
+ Challenge the status quo with a confident stance.
19
+ - "ChatGPT is overused and overhyped."
20
+ - "Becoming wealthy changes your character."
21
+ - "95% of reading is procrastination disguised as planning."
22
+
23
+ ## Strategy 4: Moment in Time
24
+ Draw readers in by grounding them in a specific scene or event.
25
+ - "My fear of bottomless fries began in 4th grade."
26
+ - "In 1982, David Ogilvy wrote a memo titled 'How to write.'"
27
+ - "At 7:55 AM Hawaii time, December 7th, 1941, America changed forever."
28
+
29
+ ## Strategy 5: Vulnerable Statement
30
+ Relate emotionally by sharing personal experiences that connect with your audience.
31
+ - "For 27 years, I've struggled with OCD."
32
+ - "As a teenager, I was plagued with social anxiety."
33
+ - "For the first 10 years of my career, I was a terrible husband."
34
+
35
+ ## Strategy 6: Weird, Unique Insight
36
+ Surprise readers with an unexpected fact or stat.
37
+ - "Texas is not the largest state in the US. Alaska is."
38
+ - "On average, it rains more in Paris than it does in London."
39
+ - "Crows are one of the most intelligent animals on planet earth."
40
+
41
+ ## Headline + Hook Combination Formula
42
+
43
+ Combine one of the 5 headline elements with one of the 6 opening strategies:
44
+
45
+ **Headline elements:** (1) Be CLEAR, (2) Specify WHO, (3) Specify WHAT, (4) Specify WHY, (5) Twist The Knife
46
+
47
+ **Example combinations:**
48
+ - Moment in Time + Twist The Knife: "In 1982, Ogilvy wrote a memo on writing. These 10 rules still work (and rule #7 will change how you write forever)"
49
+ - Controversial Opinion + WHAT: "AI content is killing your brand. Here's why writing like a human is your only competitive advantage left"
50
+ - Vulnerable Statement + WHY: "I spent 3 years writing content nobody read. Here's the single shift that took me from 0 to 100K followers"
51
+
52
+ ## Constraints
53
+ - Do NOT use "unlock", "unleash", or "imagine"
54
+ - Do NOT use hashtags in hooks
55
+ - Prioritize quality over speed
56
+ - Use the target audience's pain points to attract attention
@@ -0,0 +1,118 @@
1
+ # Platform Specs Reference
2
+
3
+ > Split into per-platform files for token efficiency. Load only the platforms you need.
4
+
5
+ ## Per-Platform Playbooks
6
+
7
+ Each file contains: algorithm signals, optimal specs, templates, hook formulas.
8
+
9
+ | Platform | File | Character Limit |
10
+ |----------|------|-----------------|
11
+ | LinkedIn | `references/platforms/linkedin.md` | 3,000 |
12
+ | Twitter/X | `references/platforms/twitter.md` | 280 |
13
+ | Instagram | `references/platforms/instagram.md` | 2,200 |
14
+ | TikTok | `references/platforms/tiktok.md` | N/A (video) |
15
+ | YouTube | `references/platforms/youtube.md` | N/A (video) |
16
+ | Threads | `references/platforms/threads.md` | 500 |
17
+ | Bluesky | `references/platforms/bluesky.md` | 300 |
18
+ | Reddit | `references/platforms/reddit.md` | Unlimited |
19
+
20
+ Load the specific platform file when writing posts for that platform.
21
+
22
+ ## Quick Reference: Platform Specs (February 2026)
23
+
24
+ | Platform | Optimal Length | Best Format | Hook Window | Top Signal |
25
+ |----------|---------------|-------------|-------------|------------|
26
+ | LinkedIn | 1,200-1,500 chars | Carousel | First 3 lines | Dwell time + topic authority |
27
+ | Twitter/X | <100 chars (single) | Thread (8-15) | First tweet | Replies + early engagement |
28
+ | Instagram | 6-10 slides | Carousel | First slide | DM shares ("sends per reach") |
29
+ | TikTok | 30-60 seconds (if retention high) | Short video | First 3 seconds | Completion + niche alignment |
30
+ | YouTube (Shorts) | 10-35 seconds | Vertical video | First 2 seconds | Completion rate |
31
+ | YouTube (Long) | 8-12 minutes | Horizontal | First 30 seconds | Satisfaction + session time |
32
+ | Threads | 200-400 chars | Single post / mini-thread | First post | Reply depth + reshares |
33
+ | Bluesky | 150-280 chars | Single post | First line | Likes + custom feed placement |
34
+ | Reddit | 500-2000 words | Text post | Title + first paragraph | Upvote velocity + comment depth |
35
+
36
+ ## Platform Voice Adjustments
37
+
38
+ The same insight needs different energy per platform:
39
+
40
+ | Platform | Voice | Example (same insight) |
41
+ |----------|-------|----------------------|
42
+ | LinkedIn | Professional, thoughtful | "After 10 years in marketing, I've learned that simplicity beats complexity. Here's why:" |
43
+ | Twitter | Punchy, direct | "Hot take: Simple marketing > 'sophisticated' marketing. Every time." |
44
+ | Instagram | Visual, inspirational | [Image with text: "Simple > Sophisticated" + story in caption] |
45
+ | TikTok | Casual, energetic | "Y'all I need to talk about why everyone's overcomplicating their marketing..." |
46
+ | YouTube | Conversational, thorough | "If you've been in marketing for any length of time, you've probably noticed something..." |
47
+ | Threads | Warm, conversational | "Something I keep coming back to: the best marketing strategies are embarrassingly simple." |
48
+ | Bluesky | Substantive, measured | "The complexity fetish in marketing is real. Simple strategies outperform sophisticated ones consistently." |
49
+ | Reddit | Detailed, transparent | "I've been in marketing for 10 years. Here's the data on simple vs complex strategies:" |
50
+
51
+ ## Transformation Examples
52
+
53
+ ### Blog Post to Multi-Platform
54
+
55
+ **Source:** 2,000-word blog post on "5 Pricing Mistakes That Kill SaaS Growth"
56
+
57
+ | Platform | Format | Content |
58
+ |----------|--------|---------|
59
+ | LinkedIn | Carousel | 8 slides: Hook + 5 mistakes + recap + CTA |
60
+ | LinkedIn | Text Post | Deep dive on mistake #1 with personal story |
61
+ | Twitter | Thread | 7 tweets: Hook + 5 mistakes + wrap |
62
+ | Twitter | Single | Just mistake #3 (most contrarian) as hot take |
63
+ | Instagram | Carousel | Visual version of LinkedIn carousel |
64
+ | Instagram | Reel | 30-sec: "Stop making these pricing mistakes" |
65
+ | TikTok | Video | 20-sec: Most controversial mistake, hot take style |
66
+ | YouTube Short | Video | 45-sec: All 5 mistakes, rapid fire |
67
+ | Threads | Mini-Thread | 4-post conversational take on pricing psychology |
68
+ | Bluesky | Post | Data-driven observation about pricing patterns |
69
+ | Reddit | Value Post | Detailed breakdown with methodology in r/SaaS |
70
+
71
+ ### Podcast Episode to Multi-Platform
72
+
73
+ **Source:** 45-minute podcast interview with actionable insights
74
+
75
+ | Platform | Format | Content |
76
+ |----------|--------|---------|
77
+ | LinkedIn | Text Post | Best quote + context + your take |
78
+ | LinkedIn | Carousel | Key framework from interview |
79
+ | Twitter | Thread | 10 best insights from the episode |
80
+ | Twitter | Single | Best quote as standalone insight |
81
+ | Instagram | Carousel | Visual quotes from guest |
82
+ | Instagram | Reel | Best 30-second clip with captions |
83
+ | TikTok | Video | Spiciest take from interview |
84
+ | YouTube Short | Video | Best insight with visual hook |
85
+ | YouTube | Long-form | Full episode or highlights compilation |
86
+ | Threads | Post | Guest's most surprising insight + your reaction |
87
+ | Bluesky | Post | Key takeaway + link to full episode |
88
+ | Reddit | AMA follow-up | "I just interviewed [guest] about [topic]. Key learnings:" |
89
+
90
+ ## Content Calendar Mode
91
+
92
+ When the user requests a content calendar, generate a full week's posting schedule.
93
+
94
+ ### Process
95
+
96
+ 1. **Extract** all atomizable elements from the source
97
+ 2. **Load** brand voice and platform adaptation
98
+ 3. **Map** content to optimal platform-day-format combinations
99
+ 4. **Generate** all content pieces
100
+ 5. **Assign** specific dates and times
101
+ 6. **Write** all files plus a master schedule
102
+
103
+ ### Calendar Customization
104
+
105
+ - **"Only LinkedIn and Twitter"** — Generate for those platforms only
106
+ - **"3 posts per day max"** — Cap daily output
107
+ - **"No weekends"** — Skip Saturday and Sunday
108
+ - **"Focus on video"** — Prioritize TikTok, Reels, Shorts
109
+ - **"I want 2 weeks"** — Extend the calendar and remix content angles
110
+
111
+ ## Scheduling Integration
112
+
113
+ On invocation, check for posting tool availability:
114
+
115
+ 1. **Check `./brand/stack.md`** for connected posting tools
116
+ 2. **Check for playwright-cli** — browser-based social posting
117
+
118
+ If a scheduling tool is detected, offer to post directly. If not, include recommended post times in every content file and suggest connecting a scheduler.
@@ -0,0 +1,64 @@
1
+ # Bluesky
2
+
3
+ **Algorithm Signals (February 2026):**
4
+ - **Likes** — Basic engagement signal across all feed algorithms
5
+ - **Reposts** — Amplification to follower network
6
+ - **Reply chains** — Deep conversations surface in algorithmic feeds
7
+ - **Custom feed subscriptions** — Users opt into topic feeds that curate content
8
+ - **Labeler signals** — Community moderators can surface or suppress content
9
+ - **Recency** — Chronological timeline still the default for many users
10
+
11
+ **Platform characteristics:**
12
+ - 300 character limit per post
13
+ - Decentralized (AT Protocol) — users can self-host
14
+ - No advertising — purely organic distribution
15
+ - Custom feeds are the killer feature: curated algorithmic feeds anyone can create
16
+ - Domain-as-handle (e.g., yoursite.com) builds credibility
17
+ - Growing among tech, media, journalism, and academic communities
18
+
19
+ **Current Opportunity:** Smaller but highly engaged and educated audience. Strong text culture — thoughtful writing outperforms hot takes. Custom feeds let you target niche audiences with precision.
20
+
21
+ **Optimal Specs:**
22
+
23
+ | Format | Specs | Performance |
24
+ |--------|-------|-------------|
25
+ | Single Post | 150-280 chars | Concise, substantive |
26
+ | Thread | 3-7 posts | Good for detailed takes |
27
+ | Link Post | Context + link | Higher engagement than bare links |
28
+ | Image Post | 1200x675px | Breaks up text-heavy feeds |
29
+
30
+ ## Post Templates
31
+
32
+ **The Thoughtful Observation:**
33
+ ```
34
+ [Nuanced take on industry topic]
35
+
36
+ The thing that gets lost in the discourse:
37
+ [2-3 sentences of substance]
38
+ ```
39
+
40
+ **The Link Post:**
41
+ ```
42
+ [Context for why this matters]
43
+
44
+ [Link to article/resource]
45
+
46
+ Key takeaway: [one-line summary]
47
+ ```
48
+
49
+ **The Community Question:**
50
+ ```
51
+ Genuine question for [group]:
52
+
53
+ [Specific, thoughtful question]
54
+
55
+ I've been [context for why you're asking].
56
+ Curious what others have experienced.
57
+ ```
58
+
59
+ ## Hook Formulas
60
+
61
+ 1. **Informed Take** — "[Topic] is more nuanced than people realize. Here's what the data actually shows:"
62
+ 2. **Experience Report** — "I've been [doing X] for [time]. Here's what surprised me:"
63
+ 3. **Useful Curation** — "Best [resources/tools/articles] I found this week on [topic]:"
64
+ 4. **Platform Meta** — "One thing I appreciate about the conversation here vs other platforms:"
@@ -0,0 +1,77 @@
1
+ # Instagram
2
+
3
+ **Algorithm Signals (December 2025):**
4
+ - **DM shares ("sends per reach")** — Now one of the STRONGEST discovery signals
5
+ - **Saves** — Still critical for Feed and Explore
6
+ - **Watch time & retention** — For Reels, completion rate is king
7
+ - **Likes per reach** — Quality signal (not raw likes)
8
+ - **Early velocity** — First 30-90 minutes determines push to wider audience
9
+ - **Relationship signals** — DMs, profile taps, comment history with account
10
+
11
+ **2025 Changes:** Photos getting more support in Feed again (Adam Mosseri). Carousels expanded to 20 slides in some regions. Hashtag weighting significantly reduced. New "Your Algorithm" feature lets users see why they're seeing content.
12
+
13
+ **Optimal Specs:**
14
+
15
+ | Format | Specs | Performance |
16
+ |--------|-------|-------------|
17
+ | Carousel | 6-10 slides (up to 20), 1080x1350px | Highest engagement, save-worthy |
18
+ | Reel | 7-15 sec (viral), 30-45 sec (tutorials) | Best for discovery/reach |
19
+ | Single Image | 1080x1350px | Getting more support in 2025 |
20
+ | Story | 1080x1920px, <15 sec | Best for DM engagement |
21
+
22
+ ## Carousel Template
23
+
24
+ **Slide 1: Cover (The Hook)** — Bold statement or question in large, readable font. Minimal design, high contrast.
25
+
26
+ **Slide 2: The Problem/Setup** — Why this matters or what most people get wrong.
27
+
28
+ **Slides 3-8: The Content** — ONE point per slide, large text, minimal words.
29
+
30
+ **Slide 9: Summary (Optional)** — Quick recap of all points.
31
+
32
+ **Slide 10: CTA** — Save this for later / Follow @[handle] for more / Share with someone who needs this.
33
+
34
+ ## Caption Template
35
+
36
+ ```
37
+ [HOOK - First line must work in preview]
38
+
39
+ .
40
+ .
41
+ .
42
+
43
+ [BODY - The value/story/insight, 2-4 paragraphs max]
44
+
45
+ ---
46
+
47
+ Save this for later
48
+ Share with a friend who needs it
49
+ Drop a comment if this resonated
50
+
51
+ ---
52
+
53
+ #[niche hashtag] #[broader hashtag] #[topic hashtag]
54
+ ```
55
+
56
+ ## Reel Script Template (15-30 seconds)
57
+
58
+ ```
59
+ [SECONDS 0-3: HOOK]
60
+ "[Pattern interrupt or bold claim that stops scroll]"
61
+
62
+ [SECONDS 3-20: VALUE]
63
+ "Here's [what/why/how]:
64
+ Point one: [brief]
65
+ Point two: [brief]
66
+ Point three: [brief]"
67
+
68
+ [SECONDS 20-30: CTA]
69
+ "Follow for more [topic]" OR "Save this for later" OR "Send to someone who needs this"
70
+ ```
71
+
72
+ ## Story Sequence Template
73
+
74
+ **Story 1:** Poll or question sticker — "Quick question..." [Poll: Option A / Option B]
75
+ **Story 2:** "Here's why I ask..." [Brief context]
76
+ **Stories 3-5:** One point per story with text animation or stickers
77
+ **Story 6:** CTA — "Want the full breakdown?" [Link sticker] OR "DM me [word] for [resource]"
@@ -0,0 +1,120 @@
1
+ # LinkedIn
2
+
3
+ **Algorithm Signals (December 2025):**
4
+ - **Dwell time** — How long people spend reading (still #1)
5
+ - **Topic authority** — Consistent niche posting builds algorithmic trust
6
+ - **Golden hour** — First 60 minutes determines reach to 2nd/3rd-degree connections
7
+ - **Relevance over recency** — Mid-2025 update shows older posts (2-3 weeks) if highly relevant
8
+ - **Authentic engagement** — AI detects engagement pods via comment velocity and patterns
9
+ - **Native content** — Posts without links get significantly more reach
10
+
11
+ **2025 Reality Check:** Organic views down ~50%, engagement down ~25% as LinkedIn prioritizes quality over quantity. Post 2-3x/week max, not daily.
12
+
13
+ **Optimal Specs:**
14
+
15
+ | Format | Specs | Notes |
16
+ |--------|-------|-------|
17
+ | Carousel | 5-10 slides, 1080x1350px | Highest dwell time, save-worthy |
18
+ | Text Post | 1,200-1,500 chars, 3-line hook | Depth over frequency |
19
+ | Document | PDF, 10-15 pages max | Good for frameworks |
20
+ | Video | 30-90 seconds, captions required | Lower reach than text/carousels |
21
+
22
+ ## Carousel Template
23
+
24
+ **Slide 1: Hook Slide**
25
+ ```
26
+ [BOLD CLAIM OR QUESTION]
27
+
28
+ (That challenges what they think they know)
29
+
30
+ Swipe -> to learn [specific outcome]
31
+ ```
32
+
33
+ **Slide 2-6: Content Slides**
34
+ ```
35
+ [NUMBER]. [POINT HEADLINE]
36
+
37
+ [2-3 sentences of explanation]
38
+
39
+ [Visual element or example if possible]
40
+ ```
41
+
42
+ **Slide 7: Summary Slide**
43
+ ```
44
+ Quick recap:
45
+
46
+ 1. [Point 1 - 5 words max]
47
+ 2. [Point 2 - 5 words max]
48
+ 3. [Point 3 - 5 words max]
49
+ 4. [Point 4 - 5 words max]
50
+ 5. [Point 5 - 5 words max]
51
+ ```
52
+
53
+ **Final Slide: CTA Slide**
54
+ ```
55
+ Found this useful?
56
+
57
+ -> Follow for more [topic]
58
+ -> Repost to help others
59
+ -> Save for later
60
+
61
+ [Your name/handle]
62
+ ```
63
+
64
+ ## Text Post Template
65
+
66
+ ```
67
+ [HOOK - First line must stop the scroll]
68
+
69
+ [Line break]
70
+
71
+ [CONTEXT - Why this matters, 2-3 lines]
72
+
73
+ [Line break]
74
+
75
+ Here's what I learned:
76
+
77
+ [Line break]
78
+
79
+ 1. [Point with brief explanation]
80
+
81
+ 2. [Point with brief explanation]
82
+
83
+ 3. [Point with brief explanation]
84
+
85
+ 4. [Point with brief explanation]
86
+
87
+ 5. [Point with brief explanation]
88
+
89
+ [Line break]
90
+
91
+ [TAKEAWAY - The "so what"]
92
+
93
+ [Line break]
94
+
95
+ [CTA - Question or action]
96
+
97
+ ---
98
+
99
+ [Hashtags - 3-5 max, at the bottom]
100
+ ```
101
+
102
+ ## Hook Formulas
103
+
104
+ **Pattern 1: Contrarian Statement**
105
+ > "Stop [thing everyone does]. It's killing your [result]."
106
+
107
+ **Pattern 2: Story Hook**
108
+ > "Last week, I [did something]. What happened next changed how I think about [topic]."
109
+
110
+ **Pattern 3: List Preview**
111
+ > "[Number] [things] that [outcome]. (Number [X] is the one no one talks about.)"
112
+
113
+ **Pattern 4: Credibility + Insight**
114
+ > "After [impressive stat/experience], here's what I know for sure about [topic]:"
115
+
116
+ **Pattern 5: Question Hook**
117
+ > "Why do [surprising thing happen]? I finally figured it out."
118
+
119
+ **Pattern 6: Bold Claim**
120
+ > "[Counterintuitive claim]. Here's the proof:"
@@ -0,0 +1,73 @@
1
+ # Reddit
2
+
3
+ **Algorithm Signals (February 2026):**
4
+ - **Upvote/downvote ratio** — Net karma determines post ranking
5
+ - **Velocity of upvotes** — Fast upvotes in first hour critical for reaching Hot
6
+ - **Comment count and depth** — Discussion depth is a strong engagement signal
7
+ - **Subreddit-specific norms** — Each community has rules, culture, moderators
8
+ - **Account age and karma** — Newer/low-karma accounts face restrictions
9
+ - **Award signals** — Gilded/awarded posts get visibility boosts
10
+
11
+ **Platform characteristics:**
12
+ - Pseudonymous by default — personal branding secondary to content quality
13
+ - Subreddit-specific audiences with strict community rules
14
+ - Self-promotion heavily penalized — value-first or get removed
15
+ - Long-form text posts perform well in discussion subreddits
16
+ - Comments often drive more value than original post
17
+ - Google now surfaces Reddit content prominently in search results
18
+
19
+ **Current Opportunity:** Google's "Reddit results" feature makes subreddit content discoverable in search. High-trust environment for authentic expertise. Longer shelf life than social posts.
20
+
21
+ **Optimal Specs:**
22
+
23
+ | Format | Specs | Performance |
24
+ |--------|-------|-------------|
25
+ | Text Post | 500-2000 words, detailed | Highest engagement |
26
+ | Link Post | Title + URL | Good for resource sharing |
27
+ | AMA | Q&A format, 2-3 hours active | Best for thought leadership |
28
+ | Comment | 100-500 words, specific | Often more valuable than posts |
29
+
30
+ ## Content Templates
31
+
32
+ **The Value Post:**
33
+ ```
34
+ Title: [Specific, descriptive title -- no clickbait]
35
+
36
+ Body:
37
+ [Context: who you are and why you're qualified]
38
+ [The actual value -- detailed, specific, no fluff]
39
+ [Step-by-step breakdown if applicable]
40
+ [Disclaimer if relevant: "I work at X" for transparency]
41
+ Edit: [Respond to common questions in edits]
42
+ ```
43
+
44
+ **The AMA Strategy:**
45
+ ```
46
+ Title: I'm [credentials]. I [impressive/interesting thing]. AMA.
47
+ Body: [Brief bio, what you can answer, proof/verification]
48
+ [Spend 2-3 hours answering thoughtfully]
49
+ ```
50
+
51
+ **The Comment Strategy:** Find trending posts in niche subreddits, add genuinely useful commentary, share specific experience or data. Never link to your own content unless asked.
52
+
53
+ ## Reddit-Specific Rules
54
+
55
+ 1. **Read the subreddit rules before posting** — Every subreddit has unique rules
56
+ 2. **No overt self-promotion** — The 90/10 rule: 90% value, 10% self-reference
57
+ 3. **Be transparent** — Disclose affiliations or get banned
58
+ 4. **Long-form wins** — Detailed, well-structured posts outperform short ones
59
+ 5. **Engage in comments** — The OP should stay active in discussion
60
+ 6. **Timing matters** — Post when your target subreddit is most active
61
+
62
+ ## Key Subreddits for Marketing Content
63
+
64
+ | Subreddit | Audience | Best Content Type |
65
+ |-----------|----------|-------------------|
66
+ | r/marketing | Marketing professionals | Strategy, case studies |
67
+ | r/entrepreneur | Founders, solopreneurs | Growth stories, tactics |
68
+ | r/startups | Startup founders | Growth hacking, lessons |
69
+ | r/smallbusiness | SMB owners | Practical advice, tools |
70
+ | r/SaaS | SaaS founders | Product marketing, growth |
71
+ | r/content_marketing | Content marketers | Distribution, SEO |
72
+ | r/socialmedia | Social media managers | Platform strategies |
73
+ | r/copywriting | Copywriters | Technique, critique |
@@ -0,0 +1,64 @@
1
+ # Threads
2
+
3
+ **Algorithm Signals (February 2026):**
4
+ - **Reply depth** — Multi-reply conversations signal high quality
5
+ - **Reshares** — Primary amplification mechanism
6
+ - **Quote-posts** — Commentary on reshares significantly boosts reach
7
+ - **Cross-graph engagement** — Engagement from outside your IG follower graph = broader appeal
8
+ - **Topical relevance** — Posts matching trending topics get pushed to discovery
9
+ - **Instagram relationship signals** — DMs, follows, and interactions on IG carry over
10
+
11
+ **Platform characteristics:**
12
+ - 500 character limit per post
13
+ - Up to 10 images or one 5-minute video per post
14
+ - No hashtags initially; limited topic tag system
15
+ - Fediverse integration (ActivityPub) — visible on Mastodon
16
+ - No DMs — engagement is public only
17
+ - No ads (yet) — organic reach is high
18
+
19
+ **Current Opportunity:** Lower competition than Twitter/X. Instagram cross-posting drives initial distribution. Text-forward format favors thoughtful, opinion-led content.
20
+
21
+ **Optimal Specs:**
22
+
23
+ | Format | Specs | Performance |
24
+ |--------|-------|-------------|
25
+ | Single Post | 200-400 chars | Highest engagement |
26
+ | Mini-Thread | 3-5 posts | Good for depth |
27
+ | Quote-Post | Your take + reshare | High amplification |
28
+ | Image Post | 1080x1350px | Gets attention in text feed |
29
+
30
+ ## Post Templates
31
+
32
+ **The Conversational Take:**
33
+ ```
34
+ [Opinion or observation in plain language]
35
+
36
+ I've been thinking about this because [context].
37
+
38
+ The thing nobody mentions: [insight].
39
+
40
+ What's your experience?
41
+ ```
42
+
43
+ **The Mini-Thread:**
44
+ ```
45
+ Post 1: [Bold claim or observation]
46
+ Post 2: Here's what I mean: [Supporting point with example]
47
+ Post 3: And the part nobody talks about: [Deeper insight]
48
+ Post 4: Bottom line: [takeaway]
49
+ ```
50
+
51
+ **The Quote-Post Commentary:**
52
+ ```
53
+ [Reshare someone else's post]
54
+
55
+ This is underrated. Here's why:
56
+ [Your take in 2-3 sentences]
57
+ ```
58
+
59
+ ## Hook Formulas
60
+
61
+ 1. **Casual Insight** — "Something I've noticed about [topic] that I can't stop thinking about:"
62
+ 2. **Friendly Disagreement** — "I love [person/brand] but I think they're wrong about [thing]. Here's my take:"
63
+ 3. **Behind the Scenes** — "Okay honest question for [group]: does anyone else [relatable thing]?"
64
+ 4. **IG Cross-Reference** — "I posted about this on IG but want to go deeper here..."
@@ -0,0 +1,55 @@
1
+ # TikTok
2
+
3
+ **Algorithm Signals (December 2025):**
4
+ - **Watch time (first seconds)** — Completion rate still #1, but early seconds weighted heavily
5
+ - **Rewatch rate** — Multiple views = strong signal
6
+ - **Shares** — Especially to DMs
7
+ - **Niche community alignment** — 2025 favors specialized audiences over broad virality
8
+ - **Contextual categorization** — AI distinguishes humor, education, emotion to match interests
9
+ - **Video quality** — Lighting, sound, editing now integrated into ranking
10
+
11
+ **2025 Changes:** Algorithm now favors **longer content (30-60+ seconds) if retention is high**. Niche communities (#BookTok, etc.) get boosted over generic viral attempts.
12
+
13
+ **Optimal Specs:**
14
+
15
+ | Format | Specs | Performance |
16
+ |--------|-------|-------------|
17
+ | Short-form | 15-30 seconds | Highest completion rate |
18
+ | Medium | 30-60 seconds | Now favored if retention is strong |
19
+ | Long-form | 1-3 minutes | Good for depth with engaged audiences |
20
+ | Vertical | 1080x1920px (9:16) | Required |
21
+
22
+ ## Script Template (15-30 seconds)
23
+
24
+ ```
25
+ [HOOK - 0-3 seconds]
26
+ "[Visual hook + verbal hook simultaneously]"
27
+
28
+ [BODY - 3-25 seconds]
29
+ "Here's the thing:
30
+ [Point 1 - delivered fast]
31
+ [Point 2 - keep momentum]
32
+ [Point 3 - the payoff]"
33
+
34
+ [CTA - 25-30 seconds]
35
+ "Follow for more [topic]" OR "Part 2?" OR "Save this"
36
+ ```
37
+
38
+ ## Hook Formulas
39
+
40
+ 1. **Pattern Interrupt** — "[Unexpected visual or statement that breaks scroll pattern]"
41
+ 2. **Identity Call-Out** — "This is for my [specific group] who [specific situation]"
42
+ 3. **Proof First** — "[Show the result immediately, then explain how]"
43
+ 4. **Controversy Spark** — "I'm going to get hate for this but [take]"
44
+ 5. **Curiosity Gap** — "I can't believe [industry/brand] doesn't want you to know this"
45
+ 6. **Tutorial Promise** — "In 30 seconds I'll show you how to [specific outcome]"
46
+
47
+ ## Content Patterns That Work
48
+
49
+ 1. **Before/After** — Show transformation immediately
50
+ 2. **Green Screen** — You + content behind you (tweets, articles, data)
51
+ 3. **Stitch/Duet** — React to trending content in your niche
52
+ 4. **Day in the Life** — Niche-specific
53
+ 5. **POV** — "POV: You're [scenario]" with relatable insight
54
+ 6. **Listicle** — "3 things [outcome]" with fast delivery
55
+ 7. **Myth Busting** — "Stop believing [common misconception]"