@jairodri/huckleberry-cli 1.0.2 → 1.1.0

package/skills/ai-seo/SKILL.md

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+---
+name: ai-seo
+description: "Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. Covers entity optimization, structured data,..."
+category: seo
+tier: core
+reads:
+  - brand/voice-profile.md
+  - brand/keyword-plan.md
+writes:
+  - marketing/seo/ai-seo-audit.md
+  - marketing/seo/ai-seo-content-plan.md
+depends-on: []
+triggers:
+  - ai seo
+  - ai search
+  - perplexity
+  - chatgpt ranking
+  - ai overview
+  - answer engine
+  - llmo
+  - geo
+  - aeo
+  - cited by ai
+  - ai visibility
+  - ai optimization
+allowed-tools: []
+---
+
+# AI SEO Optimization
+
+You optimize content so AI search engines — ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — cite, reference, and recommend it. Traditional SEO gets you on page one of Google. AI SEO gets you into the AI's answer.
+
+This is a different game. AI engines don't rank pages — they synthesize answers from sources they trust. Your job is to become a source they trust and cite.
+
+## On Activation
+
+1. Read `brand/` directory: load `voice-profile.md`, `keyword-plan.md`, `positioning.md`, `competitors.md` if present.
+2. Show what loaded:
+   ```
+   Brand context loaded:
+   ├── Voice Profile   ✓/✗
+   ├── Keyword Plan    ✓/✗
+   ├── Positioning     ✓/✗
+   └── Competitors     ✓/✗
+   ```
+3. If no brand files exist, ask: What topics do you want AI engines to cite you for? Who are your competitors in AI results?
+4. Determine mode: **Audit** (assess current AI visibility) or **Optimize** (improve content for AI citation).
+5. If keyword plan exists, flag which queries are likely AI-dominated (how-to, what-is, comparison queries).
+
+---
+
+## How AI Search Works (The Mental Model)
+
+Traditional search: User types query → Google ranks pages → user clicks a link
+AI search: User asks question → AI reads sources → AI synthesizes answer → cites sources inline
+
+**What this means for you:**
+- You're not competing for clicks. You're competing to be a cited source.
+- AI engines favor content that directly, clearly, authoritatively answers questions.
+- Structure and clarity matter more than keyword density.
+- Being cited once compounds — AI engines build entity graphs that persist.
+
+## Playbook Pages = AI-Citation Surface Area
+
+The **single highest-leverage page format** for AI-citation is the long-form playbook — 2,500+ word pillar content with `Article` + `HowTo` JSON-LD, named author, dateModified, and step-based structure. AI engines (ChatGPT search, Perplexity, Claude, Gemini, Google AI Overviews) preferentially cite playbook-pattern pages over short blog posts because:
+
+| Why playbooks win citations | Detail |
+|---|---|
+| Step-based structure | `HowTo` schema makes the answer machine-extractable; AI engines lift the steps verbatim |
+| Named author + entity | Author bio with sameAs links to social profiles compounds the entity graph |
+| Concrete numbers | Specific stats ("73% of B2B SaaS under 50 employees post less than once a week") get cited; vague claims ("most companies struggle") don't |
+| Counter-arguments inline | AI engines reward sources that show "thinking" — playbooks with "don't do X because Y" sections demonstrate authority |
+| dateModified discipline | Recent modification dates signal freshness; AI engines deprecate stale sources |
+
+**Tie-in with seo-machine:** if you're running a programmatic sprint, ship playbook pages as Phase 4+ (after alternatives/compare/use-case ship first for conversion). `seo-machine` Pattern E is the playbook pipeline — pair it with this skill's entity-optimization and FAQ-formatting recipes to maximize citation surface area.
+
+**Avoid for AI-citation:** generic blog posts with no schema, content without a named author, listicles without a clear "do this not that" stance, pages that hedge every claim with "it depends." These rank but don't get cited.
+
+---
+
+## Brand Integration
+
+- **voice-profile.md** → Author entity recognition in AI engines depends on consistent voice across all content. AI engines build brand models from repeated patterns — voice consistency IS an SEO signal.
+- **keyword-plan.md** → Target queries where the brand has genuine authority. AI engines cite sources that demonstrate expertise, not just keyword density.
+
+## Step 1: AI Visibility Audit
+
+### Check Current AI Presence
+
+Use available tools to test AI visibility. Not all engines will be testable — audit what you can, note what you can't.
+
+**With browser tool available:**
+1. **Perplexity**: Navigate to perplexity.ai, search "[your topic]" — check if pages appear in sources
+2. **Google AI Overviews**: Search on google.com — check if brand appears in AI Overview
+3. **ChatGPT**: Navigate to chatgpt.com, ask "[your core question]" — check citations
+
+**With web search/Exa MCP only:**
+1. Search for "[brand] + [topic]" to assess web presence that AI engines index
+2. Check if key pages appear in top results (AI engines favor high-ranking pages)
+3. Search for competitor content on the same topics to benchmark
+
+**Without browser or web search:**
+1. Review existing content structure against AI citation patterns (see references/content-patterns.md)
+2. Check schema markup on existing pages
+3. Audit content formatting for extractability
+4. Note limitation: "Live AI visibility testing requires browser access. This audit covers content optimization only."
+
+### Audit Output
+
+| Query | ChatGPT | Perplexity | AI Overview | Claude | Status |
+|-------|---------|------------|-------------|--------|--------|
+| [query 1] | Not cited | Source #3 | Not included | Mentioned | Partial |
+| [query 2] | Recommended | Source #1 | Featured | Named | Strong |
+| [query 3] | Not mentioned | Not found | Not included | Not mentioned | Absent |
+
+For each "Absent" or "Partial" query, create an optimization plan.
+
+---
+
+## Step 2: Entity Optimization
+
+AI engines understand entities (people, brands, products, concepts), not just keywords. You need to establish your entity clearly.
+
+### Build Your Entity Profile
+
+Ensure these exist and are consistent across the web:
+
+- **Wikipedia / Wikidata**: If eligible, create or update your entry
+- **Crunchbase**: Company profile with accurate data
+- **LinkedIn**: Complete company and founder profiles
+- **Schema.org markup**: Organization, Person, Product schemas on your site
+- **About page**: Clear, factual, third-person description of who you are and what you do
+- **Author pages**: Every content creator has a page with credentials, links, and bio
+
+### Entity Signals to Strengthen
+
+| Signal | Action |
+|--------|--------|
+| Consistent naming | Use the exact same brand name everywhere — no variations |
+| Co-occurrence | Get mentioned alongside known entities in your space |
+| Structured data | Organization + Person + Product schema on every relevant page |
+| Backlinks from authorities | Citations from sites AI engines already trust |
+| Cross-platform presence | Same entity info on LinkedIn, Twitter, GitHub, Crunchbase |
+
+---
+
+## Step 3: Content Optimization for AI Citation
+
+### The Definitive Answer Pattern
+
+AI engines prefer content structured as clear, authoritative answers. For every target query:
+
+```markdown
+## [Question as H2]
+
+[Direct answer in 1-2 sentences — this is what gets cited]
+
+[Supporting detail, evidence, examples in 2-4 paragraphs]
+
+[Data or specific numbers that add credibility]
+```
+
+**This pattern works because:**
+- AI engines can extract the direct answer for synthesis
+- The supporting detail gives the AI confidence in your authority
+- Specific data makes your content more citable than vague competitors
+
+### Question-Answer Formatting
+
+Structure content to match how people ask AI engines questions:
+
+**Identify conversational queries:**
+- "What is the best [X] for [Y]?"
+- "How do I [accomplish Z]?"
+- "What's the difference between [A] and [B]?"
+- "[X] vs [Y] — which should I choose?"
+- "Why does [thing] happen?"
+
+**For each query, create a section that:**
+1. Uses the question (or close variant) as the heading
+2. Answers directly in the first sentence
+3. Provides supporting evidence
+4. Includes specific numbers, dates, or examples
+5. Links to primary sources when citing claims
+
+### FAQ Sections
+
+Add FAQ sections with structured data to every key page:
+
+```markdown
+## Frequently Asked Questions
+
+### [Exact question someone would ask an AI]
+[Direct, authoritative answer. 2-4 sentences. Include a specific fact or number.]
+
+### [Next question]
+[Direct answer.]
+```
+
+Add `FAQPage` schema markup to every FAQ section.
+
+---
+
+## Step 4: Structured Data for AI
+
+### Required Schema Types
+
+| Schema | Purpose | AI Engine Benefit |
+|--------|---------|------------------|
+| Organization | Establish entity | All engines — entity recognition |
+| Person (authors) | Author authority | Perplexity, Google AI — source credibility |
+| Article | Content metadata | All engines — content classification |
+| FAQPage | Q&A content | Google AI Overviews — direct extraction |
+| HowTo | Process content | Google AI Overviews — step extraction |
+| Product | Product info | ChatGPT, Perplexity — recommendation queries |
+| Review | Credibility signal | All engines — trust signal |
+
+### Implementation
+
+Every page should have at minimum:
+- `Organization` schema (site-wide)
+- `Article` + `Person` schema (all content pages)
+- `FAQPage` schema (any page with Q&A content)
+- `BreadcrumbList` schema (all pages)
+
+---
+
+## Step 5: Citation-Friendly Formatting
+
+AI engines are more likely to cite content that is easy to parse and extract from.
+
+### Formatting Rules
+
+1. **Clear hierarchy**: H1 → H2 → H3, logical flow, no skipped levels
+2. **Short paragraphs**: 2-3 sentences max, one idea per paragraph
+3. **Definition patterns**: "X is [clear definition]." — direct, extractable
+4. **Comparison tables**: AI engines love structured comparisons
+5. **Numbered lists**: Steps, rankings, processes — easy to extract
+6. **Data presentation**: Tables > prose for statistics and comparisons
+7. **Primary source citations**: Link to studies, reports, official docs
+8. **Last updated dates**: Show freshness — AI engines prefer recent content
+
+### What AI Engines Trust
+
+| Trust Signal | How to Implement |
+|-------------|-----------------|
+| Author expertise | Author page with credentials, experience, publications |
+| Original research | Proprietary data, surveys, case studies |
+| External citations | Cite reputable sources, link to primary research |
+| Freshness | Regular updates, current year stats, "last updated" dates |
+| Depth | Comprehensive coverage that other sources lack |
+| Specificity | Exact numbers, dates, examples over vague claims |
+| Consistency | Same facts across your site, no contradictions |
+
+---
+
+## Step 6: Platform-Specific Strategies
+
+### Perplexity
+
+- Perplexity heavily indexes web content and favors clear, structured pages
+- Strong source attribution — your URL appears next to cited text
+- Optimize for question-based queries with direct answers
+- Technical content and comparisons perform well
+
+### ChatGPT (with browsing)
+
+- Browses the web for current information
+- Favors authoritative, well-structured content
+- Brand mentions in trusted sources increase recommendation likelihood
+- Product/comparison pages get cited for "best X" queries
+
+### Google AI Overviews
+
+- Pulls from existing Google index — traditional SEO still matters
+- Favors content that directly answers the query in 2-3 sentences
+- FAQ schema content frequently appears in AI Overviews
+- How-to and listicle formats are heavily extracted
+
+### Claude
+
+- Knowledge is training-based (less real-time web access)
+- Entity recognition from web-scale training data
+- Being mentioned across many trusted sources increases recognition
+- Wikipedia, major publications, and authoritative sites have outsized impact
+
+---
+
+## Step 7: Monitoring and Iteration
+
+### Monthly AI Visibility Check
+
+1. Re-run the audit queries across all AI engines
+2. Track changes in citation status
+3. Identify new queries where AI engines are active in your space
+4. Update content that lost AI visibility
+5. Create new content for queries where you're absent
+
+### Tracking Sheet
+
+```markdown
+| Month | Query | Engine | Status | Action Taken | Result |
+|-------|-------|--------|--------|-------------|--------|
+| Mar 2026 | "best X for Y" | Perplexity | Source #5 | Added comparison table | TBD |
+| Mar 2026 | "how to Z" | ChatGPT | Not cited | Created definitive answer | TBD |
+```
+
+---
+
+## Key Differences from Traditional SEO
+
+| Traditional SEO | AI SEO |
+|----------------|--------|
+| Optimize for keywords | Optimize for questions and entities |
+| Compete for page 1 ranking | Compete to be a cited source |
+| Keyword density matters | Answer clarity matters |
+| Backlinks drive authority | Being mentioned across trusted sources drives authority |
+| Meta tags for CTR | Structured data for extraction |
+| Content length signals depth | Answer directness signals usefulness |
+| One-time optimization | Continuous monitoring across multiple engines |
+
+---
+
+## Anti-Patterns
+
+- **Traditional SEO is the foundation AI SEO sits on.** AI engines pull from web indexes — if your pages aren't ranking or indexed, they can't be cited. Check traditional SEO basics (/seo-audit) before investing in AI-specific optimization.
+- **FAQ schema only works when it matches real Q&A content.** Google penalizes schema that doesn't reflect what's visible on the page. Add FAQPage markup to pages with genuine questions and answers, not as a blanket optimization.
+- **AI citation is volatile — a single test proves nothing.** A page cited this week may drop next month as AI models update their indexes and weights. The monitoring step (Step 7) exists because ongoing tracking is the only way to maintain AI visibility.
+- **Write for humans, format for AI.** Over-optimizing for extractability (robotic, formulaic answers) hurts traditional SEO and user trust. The best AI-cited content is genuinely useful content that happens to be well-structured.
+- **Robots.txt is the gatekeeper.** If AI bots (GPTBot, PerplexityBot, ClaudeBot) are blocked, no amount of content optimization matters. This is the very first thing to check — see references/platform-ranking-factors.md for the full bot list.
+
+---
+
+## Error States
+
+- **No web search or browser available:** Skip live audit (Step 1), proceed with content optimization (Steps 2-6) using existing content analysis. Note: "AI visibility audit requires browser or web search. Content optimization complete — recommend live audit when tools are available."
+- **No brand files exist:** Ask for target topics and competitors directly. Proceed with generic optimization. Suggest running /brand-voice and /keyword-research first.
+- **No existing content to optimize:** Shift to content planning mode — create the ai-seo-content-plan.md with priority queries and content specs. Suggest /seo-content to create the actual content.
+- **Can't access AI engines for testing:** Focus on content structure, schema markup, and formatting optimization. Flag that live testing is deferred.
+
+---
+
+## File Output Format
+
+### Directory
+
+```
+marketing/seo/
+├── ai-seo-audit.md          # AI visibility audit results
+├── ai-seo-content-plan.md   # Priority queries + optimization plan
+└── ai-seo-tracking.md       # Monthly tracking sheet
+```
+
+### Frontmatter (ai-seo-audit.md)
+
+```yaml
+---
+title: "AI SEO Visibility Audit"
+date_created: "{YYYY-MM-DD}"
+last_updated: "{YYYY-MM-DD}"
+queries_tested: {number}
+engines_tested: ["Perplexity", "ChatGPT", "Google AI Overviews"]
+overall_status: "strong / partial / absent"
+priority_actions: {number}
+---
+```
+
+### Frontmatter (ai-seo-content-plan.md)
+
+```yaml
+---
+title: "AI SEO Content Optimization Plan"
+date_created: "{YYYY-MM-DD}"
+priority_queries: {number}
+content_to_create: {number}
+content_to_optimize: {number}
+---
+```
+
+---
+
+## Chain Offers
+
+After completing, suggest:
+
+- `/seo-audit` — ensure traditional SEO foundations support AI visibility
+- `/seo-content` — create new content optimized for AI citation
+- `/brand-voice` — consistent authoritative voice increases citation likelihood
+- `/keyword-research` — identify which queries are AI-dominated in your space
+- "Monthly recheck" — re-run the audit to track AI visibility changes
+
+---
+
+## Related Skills
+
+- **seo-audit**: Traditional SEO foundation that supports AI SEO
+- **seo-content**: Content creation with AI-friendly formatting
+- **keyword-research**: Identify which queries are AI-dominated
+- **brand-voice**: Authoritative voice increases citation likelihood

package/skills/ai-seo/evals/evals.json

@@ -0,0 +1,90 @@
+{
+  "skill_name": "ai-seo",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "How do I make sure our SaaS product shows up in AI search results? We're a project management tool and we keep getting left out of ChatGPT and Perplexity recommendations when people ask about project management software.",
+      "expected_output": "Should check for product-marketing-context.md first. Should apply the three pillars framework: Structure (make content extractable), Authority (make content citable), Presence (be where AI looks). Should run through the AI Visibility Audit checklist across platforms (Google AI Overviews, ChatGPT, Perplexity, etc.). Should check content extractability (clear definitions, structured comparisons, statistics). Should reference Princeton GEO research findings (citations improve visibility +40%, statistics +37%). Should check AI bot access in robots.txt. Should provide a prioritized action plan.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Applies three pillars framework (Structure, Authority, Presence)",
+        "Runs AI Visibility Audit across platforms",
+        "Checks content extractability",
+        "References Princeton GEO research findings",
+        "Checks AI bot access in robots.txt",
+        "Provides prioritized action plan"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Should we block AI crawlers like GPTBot and PerplexityBot in our robots.txt? We're worried about content theft.",
+      "expected_output": "Should address the AI bot access question directly. Should explain the tradeoff: blocking AI bots prevents training on your content but also prevents AI platforms from citing and recommending you. Should reference the specific bots and their purposes (GPTBot, Google-Extended, PerplexityBot, ClaudeBot, etc.). Should provide the recommended robots.txt configuration. Should explain that blocking may hurt AI visibility more than it protects content. Should provide a nuanced recommendation based on business goals.",
+      "assertions": [
+        "Addresses the blocking tradeoff directly",
+        "Explains impact on AI visibility vs content protection",
+        "Lists specific AI bot user agents",
+        "Provides recommended robots.txt configuration",
+        "Gives nuanced recommendation based on business goals",
+        "Explains what each bot does"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "What kind of content gets cited most by AI systems? We want to create content specifically optimized for AI search.",
+      "expected_output": "Should reference the content types that get cited most, including comparisons (~33% of AI citations), definitive guides (~15%), and other high-citation content types. Should explain why these formats work (they provide the structured, extractable, authoritative information AI systems need). Should provide specific recommendations for creating AI-optimized content: clear definitions, structured data, original statistics, comparison tables, expert quotes. Should reference the Princeton GEO research on what increases citation probability.",
+      "assertions": [
+        "References specific content types with citation rates",
+        "Mentions comparisons as highest-cited format",
+        "Explains why these formats work for AI",
+        "Provides specific content creation recommendations",
+        "References Princeton GEO research",
+        "Mentions structured data, statistics, and clear definitions"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "we noticed our competitors are showing up in google AI overviews but we're not. what do we need to change?",
+      "expected_output": "Should trigger on casual phrasing. Should focus specifically on Google AI Overviews visibility. Should explain how AI Overviews selects sources (authoritative, well-structured, directly answers queries). Should run through the Structure pillar checklist: content extractability, heading hierarchy, answer-first format, structured data. Should check Authority signals: domain authority, citations, E-E-A-T. Should recommend specific content structure changes. Should suggest monitoring approach.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Focuses on Google AI Overviews specifically",
+        "Explains how AI Overviews selects sources",
+        "Checks Structure pillar (extractability, headings, answer-first)",
+        "Checks Authority signals",
+        "Recommends specific content structure changes",
+        "Suggests monitoring approach"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Can you audit our website for AI search readiness? We want to know how visible we are across ChatGPT, Perplexity, Google AI Overviews, and other AI platforms.",
+      "expected_output": "Should run the full AI Visibility Audit. Should check each platform in the landscape (Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot). Should evaluate all three pillars: Structure (content extractability, JSON-LD, clear definitions), Authority (citations, backlinks, E-E-A-T signals), Presence (AI bot access, platform-specific factors). Should provide findings organized by pillar. Should provide a prioritized action plan with specific fixes.",
+      "assertions": [
+        "Runs full AI Visibility Audit",
+        "Checks multiple AI platforms",
+        "Evaluates all three pillars (Structure, Authority, Presence)",
+        "Checks content extractability",
+        "Checks AI bot access",
+        "Provides findings organized by pillar",
+        "Provides prioritized action plan"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Our organic search traffic has dropped 30% this quarter. Can you do a full SEO audit to figure out what's going on?",
+      "expected_output": "Should recognize this is a traditional SEO audit request, not specifically an AI SEO task. Should defer to or cross-reference the seo-audit skill, which handles comprehensive traditional SEO audits including crawlability, technical foundations, on-page optimization, and content quality. May mention AI search as one factor to investigate but should make clear that seo-audit is the primary skill for this task.",
+      "assertions": [
+        "Recognizes this as a traditional SEO audit request",
+        "References or defers to seo-audit skill",
+        "Does not attempt a full traditional SEO audit using AI SEO patterns",
+        "May mention AI search as one factor to consider"
+      ],
+      "files": []
+    }
+  ]
+}