@heyai-rules/pilo-masterkit 2.1.0 → 3.1.0

package/.agent/skills/lead-intelligence/SKILL.md

@@ -1,321 +1,321 @@
----
-name: lead-intelligence
-description: AI-native lead intelligence and outreach pipeline. Replaces Apollo, Clay, and ZoomInfo with agent-powered signal scoring, mutual ranking, warm path discovery, source-derived voice modeling, and channel-specific outreach across email, LinkedIn, and X. Use when the user wants to find, qualify, and reach high-value contacts.
-origin: ECC
----
-
-# Lead Intelligence
-
-Agent-powered lead intelligence pipeline that finds, scores, and reaches high-value contacts through social graph analysis and warm path discovery.
-
-## When to Activate
-
-- User wants to find leads or prospects in a specific industry
-- Building an outreach list for partnerships, sales, or fundraising
-- Researching who to reach out to and the best path to reach them
-- User says "find leads", "outreach list", "who should I reach out to", "warm intros"
-- Needs to score or rank a list of contacts by relevance
-- Wants to map mutual connections to find warm introduction paths
-
-## Tool Requirements
-
-### Required
-- **Exa MCP** — Deep web search for people, companies, and signals (`web_search_exa`)
-- **X API** — Follower/following graph, mutual analysis, recent activity (`X_BEARER_TOKEN`, plus write-context credentials such as `X_CONSUMER_KEY`, `X_CONSUMER_SECRET`, `X_ACCESS_TOKEN`, `X_ACCESS_TOKEN_SECRET`)
-
-### Optional (enhance results)
-- **LinkedIn** — Direct API if available, otherwise browser control for search, profile inspection, and drafting
-- **Apollo/Clay API** — For enrichment cross-reference if user has access
-- **GitHub MCP** — For developer-centric lead qualification
-- **Apple Mail / Mail.app** — Draft cold or warm email without sending automatically
-- **Browser control** — For LinkedIn and X when API coverage is missing or constrained
-
-## Pipeline Overview
-
-```
-┌─────────────┐     ┌──────────────┐     ┌─────────────────┐     ┌──────────────┐     ┌─────────────────┐
-│ 1. Signal   │────>│ 2. Mutual    │────>│ 3. Warm Path    │────>│ 4. Enrich    │────>│ 5. Outreach     │
-│    Scoring  │     │    Ranking   │     │    Discovery    │     │              │     │    Draft        │
-└─────────────┘     └──────────────┘     └─────────────────┘     └──────────────┘     └─────────────────┘
-```
-
-## Voice Before Outreach
-
-Do not draft outbound from generic sales copy.
-
-Run `brand-voice` first whenever the user's voice matters. Reuse its `VOICE PROFILE` instead of re-deriving style ad hoc inside this skill.
-
-If live X access is available, pull recent original posts before drafting. If not, use supplied examples or the best repo/site material available.
-
-## Stage 1: Signal Scoring
-
-Search for high-signal people in target verticals. Assign a weight to each based on:
-
-| Signal | Weight | Source |
-|--------|--------|--------|
-| Role/title alignment | 30% | Exa, LinkedIn |
-| Industry match | 25% | Exa company search |
-| Recent activity on topic | 20% | X API search, Exa |
-| Follower count / influence | 10% | X API |
-| Location proximity | 10% | Exa, LinkedIn |
-| Engagement with your content | 5% | X API interactions |
-
-### Signal Search Approach
-
-```python
-# Step 1: Define target parameters
-target_verticals = ["prediction markets", "AI tooling", "developer tools"]
-target_roles = ["founder", "CEO", "CTO", "VP Engineering", "investor", "partner"]
-target_locations = ["San Francisco", "New York", "London", "remote"]
-
-# Step 2: Exa deep search for people
-for vertical in target_verticals:
-    results = web_search_exa(
-        query=f"{vertical} {role} founder CEO",
-        category="company",
-        numResults=20
-    )
-    # Score each result
-
-# Step 3: X API search for active voices
-x_search = search_recent_tweets(
-    query="prediction markets OR AI tooling OR developer tools",
-    max_results=100
-)
-# Extract and score unique authors
-```
-
-## Stage 2: Mutual Ranking
-
-For each scored target, analyze the user's social graph to find the warmest path.
-
-### Ranking Model
-
-1. Pull user's X following list and LinkedIn connections
-2. For each high-signal target, check for shared connections
-3. Apply the `social-graph-ranker` model to score bridge value
-4. Rank mutuals by:
-
-| Factor | Weight |
-|--------|--------|
-| Number of connections to targets | 40% — highest weight, most connections = highest rank |
-| Mutual's current role/company | 20% — decision maker vs individual contributor |
-| Mutual's location | 15% — same city = easier intro |
-| Industry alignment | 15% — same vertical = natural intro |
-| Mutual's X handle / LinkedIn | 10% — identifiability for outreach |
-
-Canonical rule:
-
-```text
-Use social-graph-ranker when the user wants the graph math itself,
-the bridge ranking as a standalone report, or explicit decay-model tuning.
-```
-
-Inside this skill, use the same weighted bridge model:
-
-```text
-B(m) = Σ_{t ∈ T} w(t) · λ^(d(m,t) - 1)
-R(m) = B_ext(m) · (1 + β · engagement(m))
-```
-
-Interpretation:
-- Tier 1: high `R(m)` and direct bridge paths -> warm intro asks
-- Tier 2: medium `R(m)` and one-hop bridge paths -> conditional intro asks
-- Tier 3: no viable bridge -> direct cold outreach using the same lead record
-
-### Output Format
-
-```
-
-If the user explicitly wants the ranking engine broken out, the math visualized, or the network scored outside the full lead workflow, run `social-graph-ranker` as a standalone pass first and feed the result back into this pipeline.
-MUTUAL RANKING REPORT
-=====================
-
-#1  @mutual_handle (Score: 92)
-    Name: Jane Smith
-    Role: Partner @ Acme Ventures
-    Location: San Francisco
-    Connections to targets: 7
-    Connected to: @target1, @target2, @target3, @target4, @target5, @target6, @target7
-    Best intro path: Jane invested in Target1's company
-
-#2  @mutual_handle2 (Score: 85)
-    ...
-```
-
-## Stage 3: Warm Path Discovery
-
-For each target, find the shortest introduction chain:
-
-```
-You ──[follows]──> Mutual A ──[invested in]──> Target Company
-You ──[follows]──> Mutual B ──[co-founded with]──> Target Person
-You ──[met at]──> Event ──[also attended]──> Target Person
-```
-
-### Path Types (ordered by warmth)
-1. **Direct mutual** — You both follow/know the same person
-2. **Portfolio connection** — Mutual invested in or advises target's company
-3. **Co-worker/alumni** — Mutual worked at same company or attended same school
-4. **Event overlap** — Both attended same conference/program
-5. **Content engagement** — Target engaged with mutual's content or vice versa
-
-## Stage 4: Enrichment
-
-For each qualified lead, pull:
-
-- Full name, current title, company
-- Company size, funding stage, recent news
-- Recent X posts (last 30 days) — topics, tone, interests
-- Mutual interests with user (shared follows, similar content)
-- Recent company events (product launch, funding round, hiring)
-
-### Enrichment Sources
-- Exa: company data, news, blog posts
-- X API: recent tweets, bio, followers
-- GitHub: open source contributions (for developer-centric leads)
-- LinkedIn (via browser-use): full profile, experience, education
-
-## Stage 5: Outreach Draft
-
-Generate personalized outreach for each lead. The draft should match the source-derived voice profile and the target channel.
-
-### Channel Rules
-
-#### Email
-
-- Use for the highest-value cold outreach, warm intros, investor outreach, and partnership asks
-- Default to drafting in Apple Mail / Mail.app when local desktop control is available
-- Create drafts first, do not send automatically unless the user explicitly asks
-- Subject line should be plain and specific, not clever
-
-#### LinkedIn
-
-- Use when the target is active there, when mutual graph context is stronger on LinkedIn, or when email confidence is low
-- Prefer API access if available
-- Otherwise use browser control to inspect profiles, recent activity, and draft the message
-- Keep it shorter than email and avoid fake professional warmth
-
-#### X
-
-- Use for high-context operator, builder, or investor outreach where public posting behavior matters
-- Prefer API access for search, timeline, and engagement analysis
-- Fall back to browser control when needed
-- DMs and public replies should be much tighter than email and should reference something real from the target's timeline
-
-#### Channel Selection Heuristic
-
-Pick one primary channel in this order:
-
-1. warm intro by email
-2. direct email
-3. LinkedIn DM
-4. X DM or reply
-
-Use multi-channel only when there is a strong reason and the cadence will not feel spammy.
-
-### Warm Intro Request (to mutual)
-
-Goal:
-
-- one clear ask
-- one concrete reason this intro makes sense
-- easy-to-forward blurb if needed
-
-Avoid:
-
-- overexplaining your company
-- social-proof stacking
-- sounding like a fundraiser template
-
-### Direct Cold Outreach (to target)
-
-Goal:
-
-- open from something specific and recent
-- explain why the fit is real
-- make one low-friction ask
-
-Avoid:
-
-- generic admiration
-- feature dumping
-- broad asks like "would love to connect"
-- forced rhetorical questions
-
-### Execution Pattern
-
-For each target, produce:
-
-1. the recommended channel
-2. the reason that channel is best
-3. the message draft
-4. optional follow-up draft
-5. if email is the chosen channel and Apple Mail is available, create a draft instead of only returning text
-
-If browser control is available:
-
-- LinkedIn: inspect target profile, recent activity, and mutual context, then draft or prepare the message
-- X: inspect recent posts or replies, then draft DM or public reply language
-
-If desktop automation is available:
-
-- Apple Mail: create draft email with subject, body, and recipient
-
-Do not send messages automatically without explicit user approval.
-
-### Anti-Patterns
-
-- generic templates with no personalization
-- long paragraphs explaining your whole company
-- multiple asks in one message
-- fake familiarity without specifics
-- bulk-sent messages with visible merge fields
-- identical copy reused for email, LinkedIn, and X
-- platform-shaped slop instead of the author's actual voice
-
-## Configuration
-
-Users should set these environment variables:
-
-```bash
-# Required
-export X_BEARER_TOKEN="..."
-export X_ACCESS_TOKEN="..."
-export X_ACCESS_TOKEN_SECRET="..."
-export X_CONSUMER_KEY="..."
-export X_CONSUMER_SECRET="..."
-export EXA_API_KEY="..."
-
-# Optional
-export LINKEDIN_COOKIE="..." # For browser-use LinkedIn access
-export APOLLO_API_KEY="..."  # For Apollo enrichment
-```
-
-## Agents
-
-This skill includes specialized agents in the `agents/` subdirectory:
-
-- **signal-scorer** — Searches and ranks prospects by relevance signals
-- **mutual-mapper** — Maps social graph connections and finds warm paths
-- **enrichment-agent** — Pulls detailed profile and company data
-- **outreach-drafter** — Generates personalized messages
-
-## Example Usage
-
-```
-User: find me the top 20 people in prediction markets I should reach out to
-
-Agent workflow:
-1. signal-scorer searches Exa and X for prediction market leaders
-2. mutual-mapper checks user's X graph for shared connections
-3. enrichment-agent pulls company data and recent activity
-4. outreach-drafter generates personalized messages for top ranked leads
-
-Output: Ranked list with warm paths, voice profile summary, and channel-specific outreach drafts or drafts-in-app
-```
-
-## Related Skills
-
-- `brand-voice` for canonical voice capture
-- `connections-optimizer` for review-first network pruning and expansion before outreach
+---
+name: lead-intelligence
+description: AI-native lead intelligence and outreach pipeline. Replaces Apollo, Clay, and ZoomInfo with agent-powered signal scoring, mutual ranking, warm path discovery, source-derived voice modeling, and channel-specific outreach across email, LinkedIn, and X. Use when the user wants to find, qualify, and reach high-value contacts.
+origin: ECC
+---
+
+# Lead Intelligence
+
+Agent-powered lead intelligence pipeline that finds, scores, and reaches high-value contacts through social graph analysis and warm path discovery.
+
+## When to Activate
+
+- User wants to find leads or prospects in a specific industry
+- Building an outreach list for partnerships, sales, or fundraising
+- Researching who to reach out to and the best path to reach them
+- User says "find leads", "outreach list", "who should I reach out to", "warm intros"
+- Needs to score or rank a list of contacts by relevance
+- Wants to map mutual connections to find warm introduction paths
+
+## Tool Requirements
+
+### Required
+- **Exa MCP** — Deep web search for people, companies, and signals (`web_search_exa`)
+- **X API** — Follower/following graph, mutual analysis, recent activity (`X_BEARER_TOKEN`, plus write-context credentials such as `X_CONSUMER_KEY`, `X_CONSUMER_SECRET`, `X_ACCESS_TOKEN`, `X_ACCESS_TOKEN_SECRET`)
+
+### Optional (enhance results)
+- **LinkedIn** — Direct API if available, otherwise browser control for search, profile inspection, and drafting
+- **Apollo/Clay API** — For enrichment cross-reference if user has access
+- **GitHub MCP** — For developer-centric lead qualification
+- **Apple Mail / Mail.app** — Draft cold or warm email without sending automatically
+- **Browser control** — For LinkedIn and X when API coverage is missing or constrained
+
+## Pipeline Overview
+
+```
+┌─────────────┐     ┌──────────────┐     ┌─────────────────┐     ┌──────────────┐     ┌─────────────────┐
+│ 1. Signal   │────>│ 2. Mutual    │────>│ 3. Warm Path    │────>│ 4. Enrich    │────>│ 5. Outreach     │
+│    Scoring  │     │    Ranking   │     │    Discovery    │     │              │     │    Draft        │
+└─────────────┘     └──────────────┘     └─────────────────┘     └──────────────┘     └─────────────────┘
+```
+
+## Voice Before Outreach
+
+Do not draft outbound from generic sales copy.
+
+Run `brand-voice` first whenever the user's voice matters. Reuse its `VOICE PROFILE` instead of re-deriving style ad hoc inside this skill.
+
+If live X access is available, pull recent original posts before drafting. If not, use supplied examples or the best repo/site material available.
+
+## Stage 1: Signal Scoring
+
+Search for high-signal people in target verticals. Assign a weight to each based on:
+
+| Signal | Weight | Source |
+|--------|--------|--------|
+| Role/title alignment | 30% | Exa, LinkedIn |
+| Industry match | 25% | Exa company search |
+| Recent activity on topic | 20% | X API search, Exa |
+| Follower count / influence | 10% | X API |
+| Location proximity | 10% | Exa, LinkedIn |
+| Engagement with your content | 5% | X API interactions |
+
+### Signal Search Approach
+
+```python
+# Step 1: Define target parameters
+target_verticals = ["prediction markets", "AI tooling", "developer tools"]
+target_roles = ["founder", "CEO", "CTO", "VP Engineering", "investor", "partner"]
+target_locations = ["San Francisco", "New York", "London", "remote"]
+
+# Step 2: Exa deep search for people
+for vertical in target_verticals:
+    results = web_search_exa(
+        query=f"{vertical} {role} founder CEO",
+        category="company",
+        numResults=20
+    )
+    # Score each result
+
+# Step 3: X API search for active voices
+x_search = search_recent_tweets(
+    query="prediction markets OR AI tooling OR developer tools",
+    max_results=100
+)
+# Extract and score unique authors
+```
+
+## Stage 2: Mutual Ranking
+
+For each scored target, analyze the user's social graph to find the warmest path.
+
+### Ranking Model
+
+1. Pull user's X following list and LinkedIn connections
+2. For each high-signal target, check for shared connections
+3. Apply the `social-graph-ranker` model to score bridge value
+4. Rank mutuals by:
+
+| Factor | Weight |
+|--------|--------|
+| Number of connections to targets | 40% — highest weight, most connections = highest rank |
+| Mutual's current role/company | 20% — decision maker vs individual contributor |
+| Mutual's location | 15% — same city = easier intro |
+| Industry alignment | 15% — same vertical = natural intro |
+| Mutual's X handle / LinkedIn | 10% — identifiability for outreach |
+
+Canonical rule:
+
+```text
+Use social-graph-ranker when the user wants the graph math itself,
+the bridge ranking as a standalone report, or explicit decay-model tuning.
+```
+
+Inside this skill, use the same weighted bridge model:
+
+```text
+B(m) = Σ_{t ∈ T} w(t) · λ^(d(m,t) - 1)
+R(m) = B_ext(m) · (1 + β · engagement(m))
+```
+
+Interpretation:
+- Tier 1: high `R(m)` and direct bridge paths -> warm intro asks
+- Tier 2: medium `R(m)` and one-hop bridge paths -> conditional intro asks
+- Tier 3: no viable bridge -> direct cold outreach using the same lead record
+
+### Output Format
+
+```
+
+If the user explicitly wants the ranking engine broken out, the math visualized, or the network scored outside the full lead workflow, run `social-graph-ranker` as a standalone pass first and feed the result back into this pipeline.
+MUTUAL RANKING REPORT
+=====================
+
+#1  @mutual_handle (Score: 92)
+    Name: Jane Smith
+    Role: Partner @ Acme Ventures
+    Location: San Francisco
+    Connections to targets: 7
+    Connected to: @target1, @target2, @target3, @target4, @target5, @target6, @target7
+    Best intro path: Jane invested in Target1's company
+
+#2  @mutual_handle2 (Score: 85)
+    ...
+```
+
+## Stage 3: Warm Path Discovery
+
+For each target, find the shortest introduction chain:
+
+```
+You ──[follows]──> Mutual A ──[invested in]──> Target Company
+You ──[follows]──> Mutual B ──[co-founded with]──> Target Person
+You ──[met at]──> Event ──[also attended]──> Target Person
+```
+
+### Path Types (ordered by warmth)
+1. **Direct mutual** — You both follow/know the same person
+2. **Portfolio connection** — Mutual invested in or advises target's company
+3. **Co-worker/alumni** — Mutual worked at same company or attended same school
+4. **Event overlap** — Both attended same conference/program
+5. **Content engagement** — Target engaged with mutual's content or vice versa
+
+## Stage 4: Enrichment
+
+For each qualified lead, pull:
+
+- Full name, current title, company
+- Company size, funding stage, recent news
+- Recent X posts (last 30 days) — topics, tone, interests
+- Mutual interests with user (shared follows, similar content)
+- Recent company events (product launch, funding round, hiring)
+
+### Enrichment Sources
+- Exa: company data, news, blog posts
+- X API: recent tweets, bio, followers
+- GitHub: open source contributions (for developer-centric leads)
+- LinkedIn (via browser-use): full profile, experience, education
+
+## Stage 5: Outreach Draft
+
+Generate personalized outreach for each lead. The draft should match the source-derived voice profile and the target channel.
+
+### Channel Rules
+
+#### Email
+
+- Use for the highest-value cold outreach, warm intros, investor outreach, and partnership asks
+- Default to drafting in Apple Mail / Mail.app when local desktop control is available
+- Create drafts first, do not send automatically unless the user explicitly asks
+- Subject line should be plain and specific, not clever
+
+#### LinkedIn
+
+- Use when the target is active there, when mutual graph context is stronger on LinkedIn, or when email confidence is low
+- Prefer API access if available
+- Otherwise use browser control to inspect profiles, recent activity, and draft the message
+- Keep it shorter than email and avoid fake professional warmth
+
+#### X
+
+- Use for high-context operator, builder, or investor outreach where public posting behavior matters
+- Prefer API access for search, timeline, and engagement analysis
+- Fall back to browser control when needed
+- DMs and public replies should be much tighter than email and should reference something real from the target's timeline
+
+#### Channel Selection Heuristic
+
+Pick one primary channel in this order:
+
+1. warm intro by email
+2. direct email
+3. LinkedIn DM
+4. X DM or reply
+
+Use multi-channel only when there is a strong reason and the cadence will not feel spammy.
+
+### Warm Intro Request (to mutual)
+
+Goal:
+
+- one clear ask
+- one concrete reason this intro makes sense
+- easy-to-forward blurb if needed
+
+Avoid:
+
+- overexplaining your company
+- social-proof stacking
+- sounding like a fundraiser template
+
+### Direct Cold Outreach (to target)
+
+Goal:
+
+- open from something specific and recent
+- explain why the fit is real
+- make one low-friction ask
+
+Avoid:
+
+- generic admiration
+- feature dumping
+- broad asks like "would love to connect"
+- forced rhetorical questions
+
+### Execution Pattern
+
+For each target, produce:
+
+1. the recommended channel
+2. the reason that channel is best
+3. the message draft
+4. optional follow-up draft
+5. if email is the chosen channel and Apple Mail is available, create a draft instead of only returning text
+
+If browser control is available:
+
+- LinkedIn: inspect target profile, recent activity, and mutual context, then draft or prepare the message
+- X: inspect recent posts or replies, then draft DM or public reply language
+
+If desktop automation is available:
+
+- Apple Mail: create draft email with subject, body, and recipient
+
+Do not send messages automatically without explicit user approval.
+
+### Anti-Patterns
+
+- generic templates with no personalization
+- long paragraphs explaining your whole company
+- multiple asks in one message
+- fake familiarity without specifics
+- bulk-sent messages with visible merge fields
+- identical copy reused for email, LinkedIn, and X
+- platform-shaped slop instead of the author's actual voice
+
+## Configuration
+
+Users should set these environment variables:
+
+```bash
+# Required
+export X_BEARER_TOKEN="..."
+export X_ACCESS_TOKEN="..."
+export X_ACCESS_TOKEN_SECRET="..."
+export X_CONSUMER_KEY="..."
+export X_CONSUMER_SECRET="..."
+export EXA_API_KEY="..."
+
+# Optional
+export LINKEDIN_COOKIE="..." # For browser-use LinkedIn access
+export APOLLO_API_KEY="..."  # For Apollo enrichment
+```
+
+## Agents
+
+This skill includes specialized agents in the `agents/` subdirectory:
+
+- **signal-scorer** — Searches and ranks prospects by relevance signals
+- **mutual-mapper** — Maps social graph connections and finds warm paths
+- **enrichment-agent** — Pulls detailed profile and company data
+- **outreach-drafter** — Generates personalized messages
+
+## Example Usage
+
+```
+User: find me the top 20 people in prediction markets I should reach out to
+
+Agent workflow:
+1. signal-scorer searches Exa and X for prediction market leaders
+2. mutual-mapper checks user's X graph for shared connections
+3. enrichment-agent pulls company data and recent activity
+4. outreach-drafter generates personalized messages for top ranked leads
+
+Output: Ranked list with warm paths, voice profile summary, and channel-specific outreach drafts or drafts-in-app
+```
+
+## Related Skills
+
+- `brand-voice` for canonical voice capture
+- `connections-optimizer` for review-first network pruning and expansion before outreach