@ak--47/dungeon-master 1.5.4 → 1.6.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/skills/analyze-soup/SKILL.md +21 -12
- package/.claude/skills/create-dungeon/SKILL.md +65 -5
- package/.claude/skills/create-project/SKILL.md +1 -1
- package/.claude/skills/create-project/provision.mjs +57 -10
- package/.claude/skills/powertools/SKILL.md +75 -0
- package/.claude/skills/powertools/pt.mjs +91 -0
- package/.claude/skills/powertools/snapshot-project.mjs +124 -0
- package/.claude/skills/verify-dungeon/SKILL.md +56 -25
- package/.claude/skills/verify-dungeon/references/counting-semantics.md +26 -6
- package/.claude/skills/verify-dungeon/references/report-format.md +14 -8
- package/.claude/skills/write-hooks/SKILL.md +156 -18
- package/CHANGELOG.md +224 -0
- package/HOOKS.md +566 -112
- package/README.md +30 -9
- package/docs/guides/1.3.0-upgrade-guide.md +262 -0
- package/docs/guides/1.3.1-upgrade-guide.md +328 -0
- package/docs/guides/1.4.0-upgrade-guide.md +130 -0
- package/docs/guides/1.4.1-upgrade-guide.md +125 -0
- package/docs/guides/1.4.3-upgrade-guide.md +200 -0
- package/docs/guides/1.4.4-upgrade-guide.md +95 -0
- package/docs/guides/1.5.0-upgrade-guide.md +426 -0
- package/docs/guides/1.5.1-upgrade-guide.md +178 -0
- package/docs/guides/1.5.3-upgrade-guide.md +117 -0
- package/docs/guides/1.6.0-upgrade-guide.md +204 -0
- package/dungeons/technical/stories-verify.js +152 -0
- package/dungeons/vertical/README.md +154 -0
- package/dungeons/vertical/ai-platform/ai-platform.js +1424 -0
- package/dungeons/vertical/ai-platform/ai-platform.sql +184 -0
- package/dungeons/vertical/ai-platform/ai-platform.verify.mjs +71 -0
- package/dungeons/vertical/community/community.js +1589 -0
- package/dungeons/vertical/community/community.sql +216 -0
- package/dungeons/vertical/community/community.verify.mjs +72 -0
- package/dungeons/vertical/crypto/crypto.js +1483 -0
- package/dungeons/vertical/crypto/crypto.sql +194 -0
- package/dungeons/vertical/crypto/crypto.verify.mjs +78 -0
- package/dungeons/vertical/dating/dating.js +1540 -0
- package/dungeons/vertical/dating/dating.sql +288 -0
- package/dungeons/vertical/dating/dating.verify.mjs +72 -0
- package/dungeons/vertical/devtools/devtools.js +1524 -0
- package/dungeons/vertical/devtools/devtools.sql +161 -0
- package/dungeons/vertical/devtools/devtools.verify.mjs +73 -0
- package/dungeons/vertical/ecommerce/ecommerce.js +1480 -0
- package/dungeons/vertical/ecommerce/ecommerce.sql +218 -0
- package/dungeons/vertical/ecommerce/ecommerce.verify.mjs +70 -0
- package/dungeons/vertical/education/education.js +1763 -0
- package/dungeons/vertical/education/education.sql +243 -0
- package/dungeons/vertical/education/education.verify.mjs +75 -0
- package/dungeons/vertical/fintech/fintech.js +1410 -0
- package/dungeons/vertical/fintech/fintech.sql +175 -0
- package/dungeons/vertical/fintech/fintech.verify.mjs +70 -0
- package/dungeons/vertical/fitness/fitness.js +1495 -0
- package/dungeons/vertical/fitness/fitness.sql +206 -0
- package/dungeons/vertical/fitness/fitness.verify.mjs +71 -0
- package/dungeons/vertical/food-delivery/food-delivery.js +1641 -0
- package/dungeons/vertical/food-delivery/food-delivery.sql +183 -0
- package/dungeons/vertical/food-delivery/food-delivery.verify.mjs +75 -0
- package/dungeons/vertical/gaming/gaming.js +1741 -0
- package/dungeons/vertical/gaming/gaming.sql +249 -0
- package/dungeons/vertical/gaming/gaming.verify.mjs +70 -0
- package/dungeons/vertical/healthcare/healthcare.js +1488 -0
- package/dungeons/vertical/healthcare/healthcare.sql +193 -0
- package/dungeons/vertical/healthcare/healthcare.verify.mjs +72 -0
- package/dungeons/vertical/insurance-application/insurance-application.js +1852 -0
- package/dungeons/vertical/insurance-application/insurance-application.sql +174 -0
- package/dungeons/vertical/insurance-application/insurance-application.verify.mjs +74 -0
- package/dungeons/vertical/logistics/logistics.js +1541 -0
- package/dungeons/vertical/logistics/logistics.sql +205 -0
- package/dungeons/vertical/logistics/logistics.verify.mjs +73 -0
- package/dungeons/vertical/marketplace/marketplace.js +1438 -0
- package/dungeons/vertical/marketplace/marketplace.sql +148 -0
- package/dungeons/vertical/marketplace/marketplace.verify.mjs +74 -0
- package/dungeons/vertical/{media.js → media/media.js} +557 -58
- package/dungeons/vertical/media/media.sql +173 -0
- package/dungeons/vertical/media/media.verify.mjs +74 -0
- package/dungeons/vertical/real-estate/real-estate.js +1629 -0
- package/dungeons/vertical/real-estate/real-estate.sql +167 -0
- package/dungeons/vertical/real-estate/real-estate.verify.mjs +75 -0
- package/dungeons/vertical/sass/sass.js +1733 -0
- package/dungeons/vertical/sass/sass.sql +173 -0
- package/dungeons/vertical/sass/sass.verify.mjs +74 -0
- package/dungeons/vertical/social/social.js +1456 -0
- package/dungeons/vertical/social/social.sql +160 -0
- package/dungeons/vertical/social/social.verify.mjs +76 -0
- package/dungeons/vertical/streaming/streaming.js +677 -0
- package/dungeons/vertical/streaming/streaming.sql +101 -0
- package/dungeons/vertical/streaming/streaming.verify.mjs +75 -0
- package/dungeons/vertical/support-desk/support-desk.js +741 -0
- package/dungeons/vertical/support-desk/support-desk.sql +137 -0
- package/dungeons/vertical/support-desk/support-desk.verify.mjs +75 -0
- package/dungeons/vertical/travel/travel.js +1603 -0
- package/dungeons/vertical/travel/travel.sql +236 -0
- package/dungeons/vertical/travel/travel.verify.mjs +72 -0
- package/index.js +7 -3
- package/lib/core/config-validator.js +37 -2
- package/lib/core/context.js +4 -2
- package/lib/core/dungeon-loader.js +20 -15
- package/lib/core/dungeon-to-json.js +22 -4
- package/lib/core/storage.js +3 -3
- package/lib/generators/funnels.js +36 -9
- package/lib/hook-helpers/cohort.js +53 -0
- package/lib/hook-helpers/index.js +8 -0
- package/lib/hook-helpers/mutate.js +1 -1
- package/lib/hook-helpers/shape.js +319 -0
- package/lib/hook-patterns/aggregate-per-user-by-bin.js +13 -5
- package/lib/hook-patterns/attributed-by-source.js +60 -58
- package/lib/hook-patterns/frequency-by-frequency.js +14 -4
- package/lib/hook-patterns/funnel-frequency-breakdown.js +24 -12
- package/lib/hook-patterns/index.js +1 -1
- package/lib/hook-patterns/time-to-convert-by-segment.js +75 -13
- package/lib/orchestrators/user-loop.js +41 -0
- package/lib/templates/story-spec.schema.json +175 -0
- package/lib/utils/json-evaluator.js +1 -1
- package/lib/utils/utils.js +151 -59
- package/lib/verify/coerce.js +186 -0
- package/lib/verify/counting.js +270 -32
- package/lib/verify/emulate-breakdown.js +1285 -203
- package/lib/verify/first-time.js +89 -0
- package/lib/verify/flows.js +679 -0
- package/lib/verify/formula.js +259 -0
- package/lib/verify/funnel-engine.js +697 -113
- package/lib/verify/index.js +32 -4
- package/lib/verify/sessionize.js +275 -0
- package/lib/verify/story-runner.js +483 -0
- package/lib/verify/verify-dungeon.js +59 -37
- package/package.json +2 -1
- package/scripts/extract-dungeon-schema.mjs +2 -2
- package/scripts/run-many.mjs +2 -2
- package/scripts/verify-runner.mjs +2 -2
- package/scripts/verify-stories.mjs +244 -0
- package/types.d.ts +298 -30
- package/dungeons/vertical/ai-platform.js +0 -818
- package/dungeons/vertical/community.js +0 -966
- package/dungeons/vertical/crypto.js +0 -895
- package/dungeons/vertical/dating.js +0 -830
- package/dungeons/vertical/devtools.js +0 -1050
- package/dungeons/vertical/ecommerce.js +0 -811
- package/dungeons/vertical/education.js +0 -964
- package/dungeons/vertical/fintech.js +0 -946
- package/dungeons/vertical/fitness.js +0 -935
- package/dungeons/vertical/food-delivery.js +0 -934
- package/dungeons/vertical/gaming.js +0 -1120
- package/dungeons/vertical/healthcare.js +0 -945
- package/dungeons/vertical/insurance-application.js +0 -1039
- package/dungeons/vertical/logistics.js +0 -986
- package/dungeons/vertical/marketplace.js +0 -1019
- package/dungeons/vertical/real-estate.js +0 -872
- package/dungeons/vertical/sass.js +0 -995
- package/dungeons/vertical/social.js +0 -904
- package/dungeons/vertical/travel.js +0 -930
|
@@ -1,830 +0,0 @@
|
|
|
1
|
-
// ── IMPORTS ──
|
|
2
|
-
import dayjs from "dayjs";
|
|
3
|
-
import utc from "dayjs/plugin/utc.js";
|
|
4
|
-
dayjs.extend(utc);
|
|
5
|
-
import "dotenv/config";
|
|
6
|
-
import * as u from "../../lib/utils/utils.js";
|
|
7
|
-
/** @typedef {import("../../types").Dungeon} Config */
|
|
8
|
-
|
|
9
|
-
// ── OVERVIEW ──
|
|
10
|
-
/*
|
|
11
|
-
* NAME: MeetCute
|
|
12
|
-
* APP: Swipe-based dating app (Hinge/Tinder-style) with profile prompts,
|
|
13
|
-
* photo verification, matchmaking, messaging, premium tiers. Users
|
|
14
|
-
* create a profile with photos and prompts, swipe on potential
|
|
15
|
-
* matches, message, exchange numbers, and schedule dates. Premium
|
|
16
|
-
* subscribers get boosts, super-likes, and see-who-liked-you.
|
|
17
|
-
* SCALE: 30,000 users, ~720K events, 121 days (2026-01-01 → 2026-05-01)
|
|
18
|
-
* CORE LOOP: profile created → photo uploaded → swipe right → match received → message sent → phone number exchanged → date scheduled
|
|
19
|
-
*
|
|
20
|
-
* EVENTS (17):
|
|
21
|
-
* photo uploaded (12) > swipe right (10) > swipe left (8) > app opened (8)
|
|
22
|
-
* > message sent (6) > message received (5) > profile viewed (5) > match received (4)
|
|
23
|
-
* > prompt answered (3) > bio updated (2) > boost activated (2)
|
|
24
|
-
* > profile created (1) > phone number exchanged (1) > date scheduled (1)
|
|
25
|
-
* > premium upgrade (1) > premium cancelled (1) > report user (1)
|
|
26
|
-
*
|
|
27
|
-
* FUNNELS (4):
|
|
28
|
-
* - Onboarding: profile created → photo uploaded → swipe right (75%)
|
|
29
|
-
* - Match Flow: swipe right → match received → message sent (50%, reentry)
|
|
30
|
-
* - Date Funnel: message sent → phone number exchanged → date scheduled (25%, reentry)
|
|
31
|
-
* - Monetization: app opened → boost activated → premium upgrade (20%)
|
|
32
|
-
*
|
|
33
|
-
* USER PROPS: subscription, age_range, gender, looking_for, photo_count, total_matches, total_messages_sent, profile_completeness, Platform
|
|
34
|
-
* SUPER PROPS: subscription, Platform
|
|
35
|
-
* SCD PROPS: subscription_tier (Free/Premium/Elite, monthly fuzzy, max 6)
|
|
36
|
-
* GROUPS: none
|
|
37
|
-
*/
|
|
38
|
-
|
|
39
|
-
// ── HOOK STORIES ──
|
|
40
|
-
/*
|
|
41
|
-
* NOTE: All cohort effects are HIDDEN — no flag stamping. Discoverable via
|
|
42
|
-
* behavioral cohorts, raw-prop breakdowns, or funnel analysis.
|
|
43
|
-
*
|
|
44
|
-
* -------------------------------------------------------------------------------------
|
|
45
|
-
* 1. PHOTO MAGIC NUMBER (everything)
|
|
46
|
-
* -------------------------------------------------------------------------------------
|
|
47
|
-
* PATTERN: Sweet 2-5 photos uploaded → 2-4 extra cloned match-received events
|
|
48
|
-
* per existing match. Over 6+ photos → match_score drops 35% on match-received
|
|
49
|
-
* events (over-curated profile reads as fake; quality matches don't trust it).
|
|
50
|
-
* No flag.
|
|
51
|
-
*
|
|
52
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
53
|
-
* Report 1: Matches per User by Photo-Count Bucket
|
|
54
|
-
* - Cohort A: users with 2-5 "photo uploaded"
|
|
55
|
-
* - Cohort B: users with 0-1
|
|
56
|
-
* - Event: "match received" → Total per user
|
|
57
|
-
* - Expected: A ~ 2-3x B
|
|
58
|
-
*
|
|
59
|
-
* Report 2: Avg match_score on Heavy Photo Uploaders
|
|
60
|
-
* - Cohort C: users with >= 6 "photo uploaded"
|
|
61
|
-
* - Cohort A: users with 2-5
|
|
62
|
-
* - Event: "match received" → AVG of match_score
|
|
63
|
-
* - Expected: C ~ 0.65x A (35% lower match quality)
|
|
64
|
-
*
|
|
65
|
-
* REAL-WORLD ANALOGUE: A few good photos signal authenticity; too many
|
|
66
|
-
* curated shots read as catfish or staged.
|
|
67
|
-
*
|
|
68
|
-
* -------------------------------------------------------------------------------------
|
|
69
|
-
* 2. WEEKEND SWIPE SURGE (everything)
|
|
70
|
-
* -------------------------------------------------------------------------------------
|
|
71
|
-
* PATTERN: Sunday swipes get heavy cloning (evening 5x, daytime 2x)
|
|
72
|
-
* to overcome soup DOW weight deficit. No flag.
|
|
73
|
-
*
|
|
74
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
75
|
-
* Report 1: Swipe Volume by Day of Week
|
|
76
|
-
* - Insights > "swipe right" → Total → Breakdown: Day of Week
|
|
77
|
-
* - Expected: Sunday taller than other days
|
|
78
|
-
*
|
|
79
|
-
* REAL-WORLD ANALOGUE: Sunday Scaries drive swipe activity.
|
|
80
|
-
*
|
|
81
|
-
* -------------------------------------------------------------------------------------
|
|
82
|
-
* 3. SUPER-LIKE EFFECT (everything)
|
|
83
|
-
* -------------------------------------------------------------------------------------
|
|
84
|
-
* PATTERN: Each is_super_like=true swipe clones 3 extra match-received events
|
|
85
|
-
* within 5-120 minutes. No flag.
|
|
86
|
-
*
|
|
87
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
88
|
-
* Report 1: Super-Like to Match Funnel
|
|
89
|
-
* - Funnels > "swipe right" (filter: is_super_like=true) → "match received"
|
|
90
|
-
* - vs same with is_super_like=false
|
|
91
|
-
* - Expected: super-like funnel ~ 3x higher conversion
|
|
92
|
-
*
|
|
93
|
-
* REAL-WORLD ANALOGUE: Super-likes dramatically lift match rates.
|
|
94
|
-
*
|
|
95
|
-
* -------------------------------------------------------------------------------------
|
|
96
|
-
* 4. PREMIUM MATCH BOOST (everything)
|
|
97
|
-
* -------------------------------------------------------------------------------------
|
|
98
|
-
* PATTERN: Premium subscribers get 2x match events; Elite get 4x + cloned
|
|
99
|
-
* profile-viewed events (see-who-liked-you). Reads subscription from profile.
|
|
100
|
-
*
|
|
101
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
102
|
-
* Report 1: Matches by Subscription Tier
|
|
103
|
-
* - Insights > "match received" → Total per user → Breakdown: subscription
|
|
104
|
-
* - Expected: Free ~ 1x, Premium ~ 2x, Elite ~ 4x
|
|
105
|
-
*
|
|
106
|
-
* REAL-WORLD ANALOGUE: Premium tiers boost visibility.
|
|
107
|
-
*
|
|
108
|
-
* -------------------------------------------------------------------------------------
|
|
109
|
-
* 5. GHOSTING CHURN (everything)
|
|
110
|
-
* -------------------------------------------------------------------------------------
|
|
111
|
-
* PATTERN: Users with match-received but no message-sent within 48 hours lose
|
|
112
|
-
* 80% of post-match events. No flag.
|
|
113
|
-
*
|
|
114
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
115
|
-
* Report 1: Retention by Messaging Behavior
|
|
116
|
-
* - Retention starting "match received"
|
|
117
|
-
* - Cohort A: users with >= 1 "message sent" within 48 hours of match
|
|
118
|
-
* - Cohort B: rest
|
|
119
|
-
* - Expected: B drops sharply
|
|
120
|
-
*
|
|
121
|
-
* REAL-WORLD ANALOGUE: Non-responders churn.
|
|
122
|
-
*
|
|
123
|
-
* -------------------------------------------------------------------------------------
|
|
124
|
-
* 6. BIO + PROMPT POWER USERS (everything)
|
|
125
|
-
* -------------------------------------------------------------------------------------
|
|
126
|
-
* PATTERN: Users with bio-updated AND 3+ prompt-answered events get 3 extra
|
|
127
|
-
* cloned date-scheduled events per existing. No flag.
|
|
128
|
-
*
|
|
129
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
130
|
-
* Report 1: Dates per User by Profile Effort
|
|
131
|
-
* - Cohort A: users with bio-updated AND >= 3 "prompt answered"
|
|
132
|
-
* - Cohort B: rest
|
|
133
|
-
* - Event: "date scheduled" → Total per user
|
|
134
|
-
* - Expected: A ~ 4x B
|
|
135
|
-
*
|
|
136
|
-
* REAL-WORLD ANALOGUE: Profile effort signals serious intent.
|
|
137
|
-
*
|
|
138
|
-
* -------------------------------------------------------------------------------------
|
|
139
|
-
* 7. VALENTINE'S DAY SPIKE (everything)
|
|
140
|
-
* -------------------------------------------------------------------------------------
|
|
141
|
-
* PATTERN: Days 58-63 (V-Day window): profile-created events cloned 3x and
|
|
142
|
-
* premium-upgrade events cloned 5x. No flag — discover via line chart by day.
|
|
143
|
-
*
|
|
144
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
145
|
-
* Report 1: Signup Volume Over Time
|
|
146
|
-
* - Insights > "profile created" → Total → Line by day
|
|
147
|
-
* - Expected: spike ~ 3x days 58-63
|
|
148
|
-
*
|
|
149
|
-
* REAL-WORLD ANALOGUE: Love is expensive.
|
|
150
|
-
*
|
|
151
|
-
* -------------------------------------------------------------------------------------
|
|
152
|
-
* 8. OFF-APP RETENTION (everything)
|
|
153
|
-
* -------------------------------------------------------------------------------------
|
|
154
|
-
* PATTERN: Users with phone-exchanged OR date-scheduled in first 14 days
|
|
155
|
-
* get extra cloned app-open + swipe events past day 30. Non-milestone
|
|
156
|
-
* users lose 80% of post-day-30 events. No flag.
|
|
157
|
-
*
|
|
158
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
159
|
-
* Report 1: Retention by Milestone Cohort
|
|
160
|
-
* - Cohort A: users with phone-exchanged OR date-scheduled in first 14 days
|
|
161
|
-
* - Cohort B: rest
|
|
162
|
-
* - Expected: A ~ 60% D30 retention vs B ~ 20%
|
|
163
|
-
*
|
|
164
|
-
* REAL-WORLD ANALOGUE: Once they find someone IRL, app becomes irrelevant.
|
|
165
|
-
*
|
|
166
|
-
* -------------------------------------------------------------------------------------
|
|
167
|
-
* 9. MATCH FLOW TIME-TO-CONVERT (funnel-post)
|
|
168
|
-
* -------------------------------------------------------------------------------------
|
|
169
|
-
* PATTERN: Elite users complete swipe→match→message funnel 1.4x faster
|
|
170
|
-
* (factor 0.71 on inter-event gaps); Free users 1.4x slower (factor 1.4).
|
|
171
|
-
*
|
|
172
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
173
|
-
* Report 1: Match Flow Median Time-to-Convert by Tier
|
|
174
|
-
* - Funnels > "swipe right" → "match received" → "message sent"
|
|
175
|
-
* - Measure: Median time to convert
|
|
176
|
-
* - Breakdown: subscription
|
|
177
|
-
* - Expected: Elite ~ 0.71x; Free ~ 1.4x
|
|
178
|
-
*
|
|
179
|
-
* NOTE (funnel-post measurement): visible only via Mixpanel funnel
|
|
180
|
-
* median TTC. Cross-event MIN→MIN SQL queries on raw events do NOT
|
|
181
|
-
* show this — funnel-post adjusts gaps within funnel instances, not
|
|
182
|
-
* across the user's full event history.
|
|
183
|
-
*
|
|
184
|
-
* REAL-WORLD ANALOGUE: Premium notifications + boost surface matches faster.
|
|
185
|
-
*
|
|
186
|
-
* -------------------------------------------------------------------------------------
|
|
187
|
-
* 10. AGE RANGE AFFECTS DATE CONVERSION (funnel-pre)
|
|
188
|
-
* -------------------------------------------------------------------------------------
|
|
189
|
-
* PATTERN: On the Date Funnel (message sent → phone number exchanged →
|
|
190
|
-
* date scheduled), users aged 25-34 convert at 1.3x baseline; 40+ at 0.6x.
|
|
191
|
-
* Scoped to the funnel containing "date scheduled".
|
|
192
|
-
*
|
|
193
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
194
|
-
* Report 1: Date Funnel Conversion by Age Range
|
|
195
|
-
* - Funnels > "message sent" → "phone number exchanged" → "date scheduled"
|
|
196
|
-
* - Breakdown: age_range
|
|
197
|
-
* - Expected: 25-29 / 30-34 ~ 1.3x baseline; 40+ ~ 0.6x
|
|
198
|
-
*
|
|
199
|
-
* REAL-WORLD ANALOGUE: Peak dating age ranges convert faster to in-person
|
|
200
|
-
* dates; older users are more selective.
|
|
201
|
-
*
|
|
202
|
-
* =====================================================================================
|
|
203
|
-
* EXPECTED METRICS SUMMARY
|
|
204
|
-
* =====================================================================================
|
|
205
|
-
*
|
|
206
|
-
* Hook | Metric | Baseline | Effect | Ratio
|
|
207
|
-
* ----------------------------|----------------------|----------|----------|------
|
|
208
|
-
* Photo Magic Number | sweet matches/user | 1x | ~ 1.7x | 1.7x
|
|
209
|
-
* Photo Magic Number | over matches/user | 1x | 0.7x | -30%
|
|
210
|
-
* Weekend Swipe Surge | Sunday swipes | 1x | ~ 1.5x | 1.5x
|
|
211
|
-
* Super-Like Effect | matches from super | 1x | 3x | 3x
|
|
212
|
-
* Premium Match Boost | matches (Elite) | 1x | 4x | 4x
|
|
213
|
-
* Ghosting Churn | post-match retention | 100% | 20% | 0.2x
|
|
214
|
-
* Bio + Prompt Power Users | dates/user | 1x | 4x | 4x
|
|
215
|
-
* Valentine's Day Spike | signups days 58-63 | 1x | 3x | 3x
|
|
216
|
-
* Off-App Retention | D30 retention | ~ 20% | ~ 60% | 3x
|
|
217
|
-
* Match Flow T2C | median min by tier | 1x | 0.71x/1.4x| ~ 2x range
|
|
218
|
-
* Age Range Date Conv | date funnel 25-34 | 1x | 1.3x | 1.3x
|
|
219
|
-
* Age Range Date Conv | date funnel 40+ | 1x | 0.6x | 0.6x
|
|
220
|
-
*/
|
|
221
|
-
|
|
222
|
-
// ── SCALE ──
|
|
223
|
-
const SEED = "meetcute";
|
|
224
|
-
const NUM_USERS = 30_000;
|
|
225
|
-
const DATASET_START = "2026-01-01T00:00:00Z";
|
|
226
|
-
const DATASET_END = "2026-05-01T23:59:59Z";
|
|
227
|
-
const EVENTS_PER_DAY = 1.5;
|
|
228
|
-
const token = process.env.MP_TOKEN || "your-mixpanel-token";
|
|
229
|
-
|
|
230
|
-
const chance = u.initChance(SEED);
|
|
231
|
-
|
|
232
|
-
// ── KNOBS (tweak these to reshape stories) ──
|
|
233
|
-
const PHOTO_SWEET_MIN = 2;
|
|
234
|
-
const PHOTO_SWEET_MAX = 5;
|
|
235
|
-
const PHOTO_OVER_THRESHOLD = 6;
|
|
236
|
-
const PHOTO_OVER_SCORE_FACTOR = 0.65;
|
|
237
|
-
|
|
238
|
-
const SUNDAY_EVENING_CLONES = 5;
|
|
239
|
-
const SUNDAY_DAYTIME_CLONES = 2;
|
|
240
|
-
|
|
241
|
-
const SUPER_LIKE_MATCH_CLONES = 3;
|
|
242
|
-
|
|
243
|
-
const PREMIUM_MATCH_MULT = 2;
|
|
244
|
-
const ELITE_MATCH_MULT = 4;
|
|
245
|
-
|
|
246
|
-
const GHOSTING_WINDOW_HOURS = 48;
|
|
247
|
-
const GHOSTING_DROP_LIKELIHOOD = 80;
|
|
248
|
-
|
|
249
|
-
const BIO_PROMPT_THRESHOLD = 3;
|
|
250
|
-
const BIO_PROMPT_DATE_CLONE_MULT = 3;
|
|
251
|
-
|
|
252
|
-
const VDAY_WINDOW_START_DAY = 58;
|
|
253
|
-
const VDAY_WINDOW_END_DAY = 63;
|
|
254
|
-
const VDAY_SIGNUP_CLONES = 2;
|
|
255
|
-
const VDAY_UPGRADE_CLONES = 4;
|
|
256
|
-
|
|
257
|
-
const MILESTONE_WINDOW_DAYS = 14;
|
|
258
|
-
const RETENTION_CUTOFF_DAYS = 30;
|
|
259
|
-
const RETENTION_TARGET_PCT = 0.3;
|
|
260
|
-
const OFFAPP_DROP_LIKELIHOOD = 80;
|
|
261
|
-
|
|
262
|
-
const FUNNEL_TTC_ELITE = 0.71;
|
|
263
|
-
const FUNNEL_TTC_FREE = 1.4;
|
|
264
|
-
|
|
265
|
-
const AGE_CONV_BOOST = 1.3;
|
|
266
|
-
const AGE_CONV_DROP = 0.6;
|
|
267
|
-
|
|
268
|
-
// ── HELPER FUNCTIONS ──
|
|
269
|
-
function handleFunnelPreHooks(record, meta) {
|
|
270
|
-
// H10: Age range affects date conversion — 25-34 +30%, 40+ -40%
|
|
271
|
-
const isDateFunnel = meta.funnel?.sequence?.includes("date scheduled");
|
|
272
|
-
if (isDateFunnel) {
|
|
273
|
-
const age = meta.profile?.age_range;
|
|
274
|
-
if (age === "25-29" || age === "30-34") {
|
|
275
|
-
record.conversionRate = Math.min(95, Math.round(record.conversionRate * AGE_CONV_BOOST));
|
|
276
|
-
} else if (age === "40+") {
|
|
277
|
-
record.conversionRate = Math.round(record.conversionRate * AGE_CONV_DROP);
|
|
278
|
-
}
|
|
279
|
-
}
|
|
280
|
-
return record;
|
|
281
|
-
}
|
|
282
|
-
|
|
283
|
-
function handleFunnelPostHooks(record, meta) {
|
|
284
|
-
// H9: Match Flow TTC scaled by subscription tier
|
|
285
|
-
const segment = meta?.profile?.subscription;
|
|
286
|
-
if (Array.isArray(record) && record.length > 1) {
|
|
287
|
-
const factor = (
|
|
288
|
-
segment === "Elite" ? FUNNEL_TTC_ELITE :
|
|
289
|
-
segment === "Free" ? FUNNEL_TTC_FREE :
|
|
290
|
-
1.0
|
|
291
|
-
);
|
|
292
|
-
if (factor !== 1.0) {
|
|
293
|
-
for (let i = 1; i < record.length; i++) {
|
|
294
|
-
const prev = dayjs(record[i - 1].time);
|
|
295
|
-
const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
|
|
296
|
-
record[i].time = prev.add(newGap, "milliseconds").toISOString();
|
|
297
|
-
}
|
|
298
|
-
}
|
|
299
|
-
}
|
|
300
|
-
return record;
|
|
301
|
-
}
|
|
302
|
-
|
|
303
|
-
function handleEverythingHooks(record, meta) {
|
|
304
|
-
const datasetStart = dayjs.unix(meta.datasetStart);
|
|
305
|
-
const VDAY_WINDOW_START = datasetStart.add(VDAY_WINDOW_START_DAY, "days");
|
|
306
|
-
const VDAY_WINDOW_END = datasetStart.add(VDAY_WINDOW_END_DAY, "days");
|
|
307
|
-
const events = record;
|
|
308
|
-
if (!events || events.length === 0) return record;
|
|
309
|
-
|
|
310
|
-
const profile = meta.profile || {};
|
|
311
|
-
|
|
312
|
-
events.forEach(e => {
|
|
313
|
-
if (profile.subscription) e.subscription = profile.subscription;
|
|
314
|
-
if (profile.platform) e.platform = profile.platform;
|
|
315
|
-
});
|
|
316
|
-
|
|
317
|
-
let photoUploadCount = 0;
|
|
318
|
-
let promptAnsweredCount = 0;
|
|
319
|
-
let hasBioUpdated = false;
|
|
320
|
-
const matchEvents = [];
|
|
321
|
-
const messageSentEvents = [];
|
|
322
|
-
const superLikeEvents = [];
|
|
323
|
-
let hasPhoneExchangedEarly = false;
|
|
324
|
-
let hasDateScheduledEarly = false;
|
|
325
|
-
let firstEventTime = null;
|
|
326
|
-
|
|
327
|
-
events.forEach(event => {
|
|
328
|
-
if (!firstEventTime || dayjs(event.time).isBefore(dayjs(firstEventTime))) {
|
|
329
|
-
firstEventTime = event.time;
|
|
330
|
-
}
|
|
331
|
-
if (event.event === "photo uploaded") photoUploadCount++;
|
|
332
|
-
if (event.event === "prompt answered") promptAnsweredCount++;
|
|
333
|
-
if (event.event === "bio updated") hasBioUpdated = true;
|
|
334
|
-
if (event.event === "match received") matchEvents.push(event);
|
|
335
|
-
if (event.event === "message sent") messageSentEvents.push(event);
|
|
336
|
-
if (event.event === "swipe right" && event.is_super_like === true) superLikeEvents.push(event);
|
|
337
|
-
});
|
|
338
|
-
|
|
339
|
-
if (firstEventTime) {
|
|
340
|
-
const earlyWindow = dayjs(firstEventTime).add(MILESTONE_WINDOW_DAYS, "days");
|
|
341
|
-
events.forEach(event => {
|
|
342
|
-
const t = dayjs(event.time);
|
|
343
|
-
if (t.isBefore(earlyWindow)) {
|
|
344
|
-
if (event.event === "phone number exchanged") hasPhoneExchangedEarly = true;
|
|
345
|
-
if (event.event === "date scheduled") hasDateScheduledEarly = true;
|
|
346
|
-
}
|
|
347
|
-
});
|
|
348
|
-
}
|
|
349
|
-
|
|
350
|
-
// H1: PHOTO MAGIC NUMBER (sweet 2-5 photos → clone 2-4 extra matches)
|
|
351
|
-
// Over-6 score reduction is applied AT THE END of this hook so it also
|
|
352
|
-
// affects matches injected by H4 (premium boost).
|
|
353
|
-
if (photoUploadCount >= PHOTO_SWEET_MIN && photoUploadCount <= PHOTO_SWEET_MAX && matchEvents.length > 0) {
|
|
354
|
-
const matchTemplate = matchEvents[0];
|
|
355
|
-
matchEvents.forEach(m => {
|
|
356
|
-
const extras = chance.integer({ min: 2, max: 4 });
|
|
357
|
-
for (let i = 0; i < extras; i++) {
|
|
358
|
-
events.push({
|
|
359
|
-
...matchTemplate,
|
|
360
|
-
time: dayjs(m.time).add(chance.integer({ min: 1, max: 180 }), "minutes").toISOString(),
|
|
361
|
-
user_id: m.user_id,
|
|
362
|
-
match_score: chance.integer({ min: 60, max: 98 }),
|
|
363
|
-
});
|
|
364
|
-
}
|
|
365
|
-
});
|
|
366
|
-
}
|
|
367
|
-
|
|
368
|
-
// H2: WEEKEND SWIPE SURGE — Sunday swipes get heavy cloning
|
|
369
|
-
// to overcome the soup DOW weight deficit. Evening swipes (18-23)
|
|
370
|
-
// get 5 clones; daytime Sunday swipes get 2 clones.
|
|
371
|
-
// No flag — discover via day-of-week chart.
|
|
372
|
-
for (let idx = events.length - 1; idx >= 0; idx--) {
|
|
373
|
-
const event = events[idx];
|
|
374
|
-
if (event.event === "swipe right") {
|
|
375
|
-
const dow = new Date(event.time).getUTCDay();
|
|
376
|
-
if (dow === 0) {
|
|
377
|
-
const hr = new Date(event.time).getUTCHours();
|
|
378
|
-
const clones = (hr >= 18 && hr <= 23) ? SUNDAY_EVENING_CLONES : SUNDAY_DAYTIME_CLONES;
|
|
379
|
-
const etime = dayjs(event.time);
|
|
380
|
-
for (let c = 0; c < clones; c++) {
|
|
381
|
-
events.push({
|
|
382
|
-
...event,
|
|
383
|
-
time: etime.add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
|
|
384
|
-
user_id: event.user_id,
|
|
385
|
-
});
|
|
386
|
-
}
|
|
387
|
-
}
|
|
388
|
-
}
|
|
389
|
-
}
|
|
390
|
-
|
|
391
|
-
// H3: SUPER-LIKE EFFECT — clone 3 extra match events per
|
|
392
|
-
// super-like, near in time. No flag — discover via funnel
|
|
393
|
-
// "swipe right where is_super_like=true" → "match received".
|
|
394
|
-
if (superLikeEvents.length > 0) {
|
|
395
|
-
const matchTemplate = matchEvents[0] || events[0];
|
|
396
|
-
superLikeEvents.forEach(sle => {
|
|
397
|
-
for (let i = 0; i < SUPER_LIKE_MATCH_CLONES; i++) {
|
|
398
|
-
events.push({
|
|
399
|
-
...matchTemplate,
|
|
400
|
-
event: "match received",
|
|
401
|
-
time: dayjs(sle.time).add(chance.integer({ min: 5, max: 120 }), "minutes").toISOString(),
|
|
402
|
-
user_id: sle.user_id,
|
|
403
|
-
match_score: chance.integer({ min: 70, max: 99 }),
|
|
404
|
-
});
|
|
405
|
-
}
|
|
406
|
-
});
|
|
407
|
-
}
|
|
408
|
-
|
|
409
|
-
// H5: GHOSTING CHURN — users with match but no message within
|
|
410
|
-
// 48hrs lose 80% of post-match events. No flag.
|
|
411
|
-
// (runs BEFORE premium boost so injected premium matches survive)
|
|
412
|
-
if (matchEvents.length > 0) {
|
|
413
|
-
let hasTimely = false;
|
|
414
|
-
for (const m of matchEvents) {
|
|
415
|
-
const matchTime = dayjs(m.time);
|
|
416
|
-
const deadline = matchTime.add(GHOSTING_WINDOW_HOURS, "hours");
|
|
417
|
-
for (const msg of messageSentEvents) {
|
|
418
|
-
const msgTime = dayjs(msg.time);
|
|
419
|
-
if (msgTime.isAfter(matchTime) && msgTime.isBefore(deadline)) {
|
|
420
|
-
hasTimely = true;
|
|
421
|
-
break;
|
|
422
|
-
}
|
|
423
|
-
}
|
|
424
|
-
if (hasTimely) break;
|
|
425
|
-
}
|
|
426
|
-
if (!hasTimely) {
|
|
427
|
-
const earliestMatch = matchEvents.reduce((min, m) =>
|
|
428
|
-
dayjs(m.time).isBefore(dayjs(min.time)) ? m : min
|
|
429
|
-
);
|
|
430
|
-
const churnAfter = dayjs(earliestMatch.time);
|
|
431
|
-
for (let i = events.length - 1; i >= 0; i--) {
|
|
432
|
-
if (dayjs(events[i].time).isAfter(churnAfter) && chance.bool({ likelihood: GHOSTING_DROP_LIKELIHOOD })) {
|
|
433
|
-
events.splice(i, 1);
|
|
434
|
-
}
|
|
435
|
-
}
|
|
436
|
-
}
|
|
437
|
-
}
|
|
438
|
-
|
|
439
|
-
// H4: PREMIUM MATCH BOOST — Premium 2x, Elite 4x match events.
|
|
440
|
-
// Elite users also get profile-viewed events injected (see-who-liked-you).
|
|
441
|
-
// Reads subscription from profile. Runs AFTER ghosting churn so
|
|
442
|
-
// injected matches are not culled.
|
|
443
|
-
const sub = profile.subscription;
|
|
444
|
-
if ((sub === "Premium" || sub === "Elite") && matchEvents.length > 0) {
|
|
445
|
-
// Count surviving match events post-churn
|
|
446
|
-
const survivingMatches = events.filter(e => e.event === "match received");
|
|
447
|
-
const baseCount = survivingMatches.length || 1;
|
|
448
|
-
const targetMultiplier = sub === "Elite" ? ELITE_MATCH_MULT : PREMIUM_MATCH_MULT;
|
|
449
|
-
const toAdd = Math.max(0, baseCount * targetMultiplier - baseCount);
|
|
450
|
-
const matchTemplate = matchEvents[0];
|
|
451
|
-
for (let i = 0; i < toAdd; i++) {
|
|
452
|
-
const sourceMatch = survivingMatches[i % survivingMatches.length] || matchTemplate;
|
|
453
|
-
events.push({
|
|
454
|
-
...matchTemplate,
|
|
455
|
-
time: dayjs(sourceMatch.time).add(chance.integer({ min: 10, max: 240 }), "minutes").toISOString(),
|
|
456
|
-
user_id: sourceMatch.user_id,
|
|
457
|
-
match_score: chance.integer({ min: 65, max: 99 }),
|
|
458
|
-
});
|
|
459
|
-
}
|
|
460
|
-
if (sub === "Elite") {
|
|
461
|
-
const viewTemplate = events.find(e => e.event === "profile viewed") || matchTemplate;
|
|
462
|
-
survivingMatches.forEach(m => {
|
|
463
|
-
events.push({
|
|
464
|
-
...viewTemplate,
|
|
465
|
-
event: "profile viewed",
|
|
466
|
-
time: dayjs(m.time).subtract(chance.integer({ min: 10, max: 120 }), "minutes").toISOString(),
|
|
467
|
-
user_id: m.user_id,
|
|
468
|
-
viewer_source: "liked_you",
|
|
469
|
-
});
|
|
470
|
-
});
|
|
471
|
-
}
|
|
472
|
-
}
|
|
473
|
-
|
|
474
|
-
// H6: BIO + PROMPT POWER USERS — bio + 3+ prompts → 3 extra
|
|
475
|
-
// cloned date events per existing. No flag.
|
|
476
|
-
if (hasBioUpdated && promptAnsweredCount >= BIO_PROMPT_THRESHOLD) {
|
|
477
|
-
const dateEvents = events.filter(e => e.event === "date scheduled");
|
|
478
|
-
if (dateEvents.length > 0) {
|
|
479
|
-
const dateTemplate = dateEvents[0];
|
|
480
|
-
const venueTypes = ["coffee", "dinner", "drinks", "activity", "virtual"];
|
|
481
|
-
for (let i = 0; i < dateEvents.length * BIO_PROMPT_DATE_CLONE_MULT; i++) {
|
|
482
|
-
const sourceDate = dateEvents[i % dateEvents.length];
|
|
483
|
-
events.push({
|
|
484
|
-
...dateTemplate,
|
|
485
|
-
time: dayjs(sourceDate.time).add(chance.integer({ min: 1, max: 72 }), "hours").toISOString(),
|
|
486
|
-
user_id: sourceDate.user_id,
|
|
487
|
-
venue_type: chance.pickone(venueTypes),
|
|
488
|
-
});
|
|
489
|
-
}
|
|
490
|
-
}
|
|
491
|
-
}
|
|
492
|
-
|
|
493
|
-
// H7: VALENTINE'S DAY SPIKE — clone profile-created events during
|
|
494
|
-
// days 58-63 (3x volume), plus clone premium-upgrade events 5x. No flag.
|
|
495
|
-
const vdaySignups = events.filter(e =>
|
|
496
|
-
e.event === "profile created" &&
|
|
497
|
-
dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
|
|
498
|
-
dayjs(e.time).isBefore(VDAY_WINDOW_END)
|
|
499
|
-
);
|
|
500
|
-
vdaySignups.forEach(signup => {
|
|
501
|
-
for (let i = 0; i < VDAY_SIGNUP_CLONES; i++) {
|
|
502
|
-
events.push({
|
|
503
|
-
...signup,
|
|
504
|
-
time: dayjs(signup.time).add(chance.integer({ min: 1, max: 48 }), "hours").toISOString(),
|
|
505
|
-
user_id: signup.user_id,
|
|
506
|
-
});
|
|
507
|
-
}
|
|
508
|
-
});
|
|
509
|
-
|
|
510
|
-
const vdayUpgrades = events.filter(e =>
|
|
511
|
-
e.event === "premium upgrade" &&
|
|
512
|
-
dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
|
|
513
|
-
dayjs(e.time).isBefore(VDAY_WINDOW_END)
|
|
514
|
-
);
|
|
515
|
-
if (vdayUpgrades.length > 0) {
|
|
516
|
-
const upgradeTemplate = vdayUpgrades[0];
|
|
517
|
-
vdayUpgrades.forEach(upgrade => {
|
|
518
|
-
for (let i = 0; i < VDAY_UPGRADE_CLONES; i++) {
|
|
519
|
-
events.push({
|
|
520
|
-
...upgradeTemplate,
|
|
521
|
-
time: dayjs(upgrade.time).add(chance.integer({ min: 1, max: 24 }), "hours").toISOString(),
|
|
522
|
-
user_id: upgrade.user_id,
|
|
523
|
-
plan: upgrade.plan,
|
|
524
|
-
price_usd: upgrade.price_usd,
|
|
525
|
-
});
|
|
526
|
-
}
|
|
527
|
-
});
|
|
528
|
-
}
|
|
529
|
-
|
|
530
|
-
// H1b: PHOTO MAGIC NUMBER — over-6 score reduction (applied LAST so
|
|
531
|
-
// it also affects matches injected by H4 premium boost).
|
|
532
|
-
if (photoUploadCount >= PHOTO_OVER_THRESHOLD) {
|
|
533
|
-
events.forEach(e => {
|
|
534
|
-
if (e.event === "match received" && typeof e.match_score === "number") {
|
|
535
|
-
e.match_score = Math.max(20, Math.round(e.match_score * PHOTO_OVER_SCORE_FACTOR));
|
|
536
|
-
}
|
|
537
|
-
});
|
|
538
|
-
}
|
|
539
|
-
|
|
540
|
-
// H8: OFF-APP RETENTION — users with phone-exchanged or
|
|
541
|
-
// date-scheduled in first 14 days get extra cloned app-open + swipe
|
|
542
|
-
// events past day 30. Non-milestone users lose 80% of post-day-30
|
|
543
|
-
// events. No flag.
|
|
544
|
-
if (firstEventTime) {
|
|
545
|
-
const day30 = dayjs(firstEventTime).add(RETENTION_CUTOFF_DAYS, "days");
|
|
546
|
-
const hasEarlyMilestone = hasPhoneExchangedEarly || hasDateScheduledEarly;
|
|
547
|
-
if (hasEarlyMilestone) {
|
|
548
|
-
const appOpenedTemplate = events.find(e => e.event === "app opened") || events[0];
|
|
549
|
-
const swipeTemplate = events.find(e => e.event === "swipe right") || events[0];
|
|
550
|
-
const postDay30Events = events.filter(e => dayjs(e.time).isAfter(day30));
|
|
551
|
-
if (postDay30Events.length < events.length * RETENTION_TARGET_PCT) {
|
|
552
|
-
const retentionCount = Math.floor(events.length * RETENTION_TARGET_PCT);
|
|
553
|
-
for (let i = 0; i < retentionCount; i++) {
|
|
554
|
-
const daysAfter = chance.integer({ min: 1, max: 60 });
|
|
555
|
-
const template = chance.bool({ likelihood: 50 }) ? appOpenedTemplate : swipeTemplate;
|
|
556
|
-
events.push({
|
|
557
|
-
...template,
|
|
558
|
-
time: day30.add(daysAfter, "days").add(chance.integer({ min: 0, max: 23 }), "hours").toISOString(),
|
|
559
|
-
user_id: template.user_id,
|
|
560
|
-
});
|
|
561
|
-
}
|
|
562
|
-
}
|
|
563
|
-
} else {
|
|
564
|
-
for (let i = events.length - 1; i >= 0; i--) {
|
|
565
|
-
if (dayjs(events[i].time).isAfter(day30) && chance.bool({ likelihood: OFFAPP_DROP_LIKELIHOOD })) {
|
|
566
|
-
events.splice(i, 1);
|
|
567
|
-
}
|
|
568
|
-
}
|
|
569
|
-
}
|
|
570
|
-
}
|
|
571
|
-
|
|
572
|
-
return record;
|
|
573
|
-
}
|
|
574
|
-
|
|
575
|
-
// ── CONFIG ──
|
|
576
|
-
/** @type {Config} */
|
|
577
|
-
const config = {
|
|
578
|
-
version: 2,
|
|
579
|
-
seed: SEED,
|
|
580
|
-
datasetStart: DATASET_START,
|
|
581
|
-
datasetEnd: DATASET_END,
|
|
582
|
-
avgEventsPerUserPerDay: EVENTS_PER_DAY,
|
|
583
|
-
numUsers: NUM_USERS,
|
|
584
|
-
format: "json",
|
|
585
|
-
gzip: true,
|
|
586
|
-
credentials: {
|
|
587
|
-
token,
|
|
588
|
-
},
|
|
589
|
-
switches: {
|
|
590
|
-
hasSessionIds: true,
|
|
591
|
-
alsoInferFunnels: false,
|
|
592
|
-
hasLocation: true,
|
|
593
|
-
hasAndroidDevices: true,
|
|
594
|
-
hasIOSDevices: true,
|
|
595
|
-
hasDesktopDevices: false,
|
|
596
|
-
hasBrowser: false,
|
|
597
|
-
hasCampaigns: false,
|
|
598
|
-
isAnonymous: false,
|
|
599
|
-
hasAdSpend: false,
|
|
600
|
-
hasAvatar: true,
|
|
601
|
-
},
|
|
602
|
-
identity: {
|
|
603
|
-
avgDevicePerUser: 2,
|
|
604
|
-
},
|
|
605
|
-
concurrency: 1,
|
|
606
|
-
writeToDisk: false,
|
|
607
|
-
soup: "growth",
|
|
608
|
-
|
|
609
|
-
events: [
|
|
610
|
-
{
|
|
611
|
-
event: "profile created",
|
|
612
|
-
weight: 1,
|
|
613
|
-
isFirstEvent: true,
|
|
614
|
-
isAuthEvent: true,
|
|
615
|
-
properties: {
|
|
616
|
-
age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
|
|
617
|
-
gender: ["Male", "Male", "Female", "Female", "Non-binary"],
|
|
618
|
-
looking_for: ["Men", "Women", "Everyone"],
|
|
619
|
-
},
|
|
620
|
-
},
|
|
621
|
-
{
|
|
622
|
-
event: "photo uploaded",
|
|
623
|
-
weight: 12,
|
|
624
|
-
isStrictEvent: false,
|
|
625
|
-
properties: {
|
|
626
|
-
photo_number: u.weighNumRange(1, 6, 0.5, 2),
|
|
627
|
-
has_face: [true, true, true, true, false],
|
|
628
|
-
},
|
|
629
|
-
},
|
|
630
|
-
{
|
|
631
|
-
event: "bio updated",
|
|
632
|
-
weight: 2,
|
|
633
|
-
properties: {
|
|
634
|
-
bio_length: u.weighNumRange(10, 500, 0.4, 120),
|
|
635
|
-
},
|
|
636
|
-
},
|
|
637
|
-
{
|
|
638
|
-
event: "prompt answered",
|
|
639
|
-
weight: 3,
|
|
640
|
-
properties: {
|
|
641
|
-
prompt_type: ["icebreaker", "opinion", "hypothetical", "personal", "creative"],
|
|
642
|
-
answer_length: u.weighNumRange(10, 300, 0.4, 80),
|
|
643
|
-
},
|
|
644
|
-
},
|
|
645
|
-
{
|
|
646
|
-
event: "swipe right",
|
|
647
|
-
weight: 10,
|
|
648
|
-
isStrictEvent: false,
|
|
649
|
-
properties: {
|
|
650
|
-
is_super_like: [false, false, false, false, false, false, false, false, false, true],
|
|
651
|
-
swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
|
|
652
|
-
},
|
|
653
|
-
},
|
|
654
|
-
{
|
|
655
|
-
event: "swipe left",
|
|
656
|
-
weight: 8,
|
|
657
|
-
properties: {
|
|
658
|
-
swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
|
|
659
|
-
},
|
|
660
|
-
},
|
|
661
|
-
{
|
|
662
|
-
event: "match received",
|
|
663
|
-
weight: 4,
|
|
664
|
-
isStrictEvent: false,
|
|
665
|
-
properties: {
|
|
666
|
-
match_score: u.weighNumRange(50, 100, 0.5, 75),
|
|
667
|
-
},
|
|
668
|
-
},
|
|
669
|
-
{
|
|
670
|
-
event: "message sent",
|
|
671
|
-
weight: 6,
|
|
672
|
-
isStrictEvent: false,
|
|
673
|
-
properties: {
|
|
674
|
-
message_length: u.weighNumRange(1, 500, 0.3, 40),
|
|
675
|
-
has_emoji: [false, false, true, true, true],
|
|
676
|
-
response_time_mins: u.weighNumRange(1, 1440, 0.3, 30),
|
|
677
|
-
},
|
|
678
|
-
},
|
|
679
|
-
{
|
|
680
|
-
event: "message received",
|
|
681
|
-
weight: 5,
|
|
682
|
-
properties: {
|
|
683
|
-
message_length: u.weighNumRange(1, 500, 0.3, 50),
|
|
684
|
-
},
|
|
685
|
-
},
|
|
686
|
-
{
|
|
687
|
-
event: "phone number exchanged",
|
|
688
|
-
weight: 1,
|
|
689
|
-
isStrictEvent: false,
|
|
690
|
-
properties: {
|
|
691
|
-
exchange_method: ["in_chat", "in_chat", "voice_call", "video_call"],
|
|
692
|
-
},
|
|
693
|
-
},
|
|
694
|
-
{
|
|
695
|
-
event: "date scheduled",
|
|
696
|
-
weight: 1,
|
|
697
|
-
isStrictEvent: false,
|
|
698
|
-
properties: {
|
|
699
|
-
venue_type: ["coffee", "dinner", "drinks", "activity", "virtual"],
|
|
700
|
-
},
|
|
701
|
-
},
|
|
702
|
-
{
|
|
703
|
-
event: "profile viewed",
|
|
704
|
-
weight: 5,
|
|
705
|
-
properties: {
|
|
706
|
-
viewer_source: ["feed", "discover", "liked_you", "nearby"],
|
|
707
|
-
},
|
|
708
|
-
},
|
|
709
|
-
{
|
|
710
|
-
event: "premium upgrade",
|
|
711
|
-
weight: 1,
|
|
712
|
-
isStrictEvent: false,
|
|
713
|
-
properties: {
|
|
714
|
-
plan: ["Premium", "Premium", "Premium", "Elite"],
|
|
715
|
-
price_usd: [14.99, 14.99, 14.99, 29.99],
|
|
716
|
-
},
|
|
717
|
-
},
|
|
718
|
-
{
|
|
719
|
-
event: "premium cancelled",
|
|
720
|
-
weight: 1,
|
|
721
|
-
isStrictEvent: true,
|
|
722
|
-
properties: {
|
|
723
|
-
cancel_reason: ["found_someone", "too_expensive", "not_enough_matches", "bad_experience", "taking_a_break"],
|
|
724
|
-
subscription_duration_days: u.weighNumRange(7, 365, 0.3, 30),
|
|
725
|
-
},
|
|
726
|
-
},
|
|
727
|
-
{
|
|
728
|
-
event: "boost activated",
|
|
729
|
-
weight: 2,
|
|
730
|
-
properties: {
|
|
731
|
-
boost_type: ["standard", "super"],
|
|
732
|
-
boost_duration_mins: [15, 30, 30, 60],
|
|
733
|
-
},
|
|
734
|
-
},
|
|
735
|
-
{
|
|
736
|
-
event: "report user",
|
|
737
|
-
weight: 1,
|
|
738
|
-
isStrictEvent: true,
|
|
739
|
-
properties: {
|
|
740
|
-
report_reason: ["fake_profile", "inappropriate_photos", "harassment", "spam", "underage"],
|
|
741
|
-
},
|
|
742
|
-
},
|
|
743
|
-
{
|
|
744
|
-
event: "app opened",
|
|
745
|
-
weight: 8,
|
|
746
|
-
isStrictEvent: false,
|
|
747
|
-
properties: {
|
|
748
|
-
session_duration_mins: u.weighNumRange(1, 120, 0.3, 8),
|
|
749
|
-
},
|
|
750
|
-
},
|
|
751
|
-
],
|
|
752
|
-
|
|
753
|
-
funnels: [
|
|
754
|
-
{
|
|
755
|
-
name: "Onboarding",
|
|
756
|
-
sequence: ["profile created", "photo uploaded", "swipe right"],
|
|
757
|
-
conversionRate: 75,
|
|
758
|
-
order: "sequential",
|
|
759
|
-
isFirstFunnel: true,
|
|
760
|
-
timeToConvert: 1,
|
|
761
|
-
weight: 3,
|
|
762
|
-
},
|
|
763
|
-
{
|
|
764
|
-
name: "Match Flow",
|
|
765
|
-
sequence: ["swipe right", "match received", "message sent"],
|
|
766
|
-
conversionRate: 50,
|
|
767
|
-
order: "sequential",
|
|
768
|
-
timeToConvert: 24,
|
|
769
|
-
weight: 6,
|
|
770
|
-
reentry: true,
|
|
771
|
-
},
|
|
772
|
-
{
|
|
773
|
-
name: "Date Funnel",
|
|
774
|
-
sequence: ["message sent", "phone number exchanged", "date scheduled"],
|
|
775
|
-
conversionRate: 25,
|
|
776
|
-
order: "sequential",
|
|
777
|
-
timeToConvert: 72,
|
|
778
|
-
weight: 3,
|
|
779
|
-
reentry: true,
|
|
780
|
-
},
|
|
781
|
-
{
|
|
782
|
-
name: "Monetization",
|
|
783
|
-
sequence: ["app opened", "boost activated", "premium upgrade"],
|
|
784
|
-
conversionRate: 20,
|
|
785
|
-
order: "sequential",
|
|
786
|
-
timeToConvert: 48,
|
|
787
|
-
weight: 2,
|
|
788
|
-
},
|
|
789
|
-
],
|
|
790
|
-
|
|
791
|
-
superProps: {
|
|
792
|
-
subscription: ["Free", "Free", "Free", "Premium", "Elite"],
|
|
793
|
-
Platform: ["ios", "ios", "android"],
|
|
794
|
-
},
|
|
795
|
-
|
|
796
|
-
userProps: {
|
|
797
|
-
subscription: ["Free", "Free", "Free", "Premium", "Elite"],
|
|
798
|
-
age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
|
|
799
|
-
gender: ["Male", "Male", "Female", "Female", "Non-binary"],
|
|
800
|
-
looking_for: ["Men", "Women", "Everyone"],
|
|
801
|
-
photo_count: u.weighNumRange(0, 8, 0.4, 3),
|
|
802
|
-
total_matches: u.weighNumRange(0, 200, 0.3, 15),
|
|
803
|
-
total_messages_sent: u.weighNumRange(0, 500, 0.3, 30),
|
|
804
|
-
profile_completeness: ["incomplete", "incomplete", "basic", "basic", "complete"],
|
|
805
|
-
Platform: ["ios", "ios", "android"],
|
|
806
|
-
},
|
|
807
|
-
|
|
808
|
-
scdProps: {
|
|
809
|
-
subscription_tier: {
|
|
810
|
-
values: ["Free", "Premium", "Elite"],
|
|
811
|
-
frequency: "month",
|
|
812
|
-
timing: "fuzzy",
|
|
813
|
-
max: 6,
|
|
814
|
-
},
|
|
815
|
-
},
|
|
816
|
-
|
|
817
|
-
groupKeys: [],
|
|
818
|
-
groupProps: {},
|
|
819
|
-
mirrorProps: {},
|
|
820
|
-
lookupTables: [],
|
|
821
|
-
|
|
822
|
-
hook(record, type, meta) {
|
|
823
|
-
if (type === "funnel-pre") return handleFunnelPreHooks(record, meta);
|
|
824
|
-
if (type === "funnel-post") return handleFunnelPostHooks(record, meta);
|
|
825
|
-
if (type === "everything") return handleEverythingHooks(record, meta);
|
|
826
|
-
return record;
|
|
827
|
-
},
|
|
828
|
-
};
|
|
829
|
-
|
|
830
|
-
export default config;
|