@ak--47/dungeon-master 1.5.4 → 1.6.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/skills/analyze-soup/SKILL.md +21 -12
- package/.claude/skills/create-dungeon/SKILL.md +65 -5
- package/.claude/skills/create-project/SKILL.md +1 -1
- package/.claude/skills/create-project/provision.mjs +57 -10
- package/.claude/skills/powertools/SKILL.md +75 -0
- package/.claude/skills/powertools/pt.mjs +91 -0
- package/.claude/skills/powertools/snapshot-project.mjs +124 -0
- package/.claude/skills/verify-dungeon/SKILL.md +56 -25
- package/.claude/skills/verify-dungeon/references/counting-semantics.md +26 -6
- package/.claude/skills/verify-dungeon/references/report-format.md +14 -8
- package/.claude/skills/write-hooks/SKILL.md +156 -18
- package/CHANGELOG.md +224 -0
- package/HOOKS.md +566 -112
- package/README.md +30 -9
- package/docs/guides/1.3.0-upgrade-guide.md +262 -0
- package/docs/guides/1.3.1-upgrade-guide.md +328 -0
- package/docs/guides/1.4.0-upgrade-guide.md +130 -0
- package/docs/guides/1.4.1-upgrade-guide.md +125 -0
- package/docs/guides/1.4.3-upgrade-guide.md +200 -0
- package/docs/guides/1.4.4-upgrade-guide.md +95 -0
- package/docs/guides/1.5.0-upgrade-guide.md +426 -0
- package/docs/guides/1.5.1-upgrade-guide.md +178 -0
- package/docs/guides/1.5.3-upgrade-guide.md +117 -0
- package/docs/guides/1.6.0-upgrade-guide.md +204 -0
- package/dungeons/technical/stories-verify.js +152 -0
- package/dungeons/vertical/README.md +154 -0
- package/dungeons/vertical/ai-platform/ai-platform.js +1424 -0
- package/dungeons/vertical/ai-platform/ai-platform.sql +184 -0
- package/dungeons/vertical/ai-platform/ai-platform.verify.mjs +71 -0
- package/dungeons/vertical/community/community.js +1589 -0
- package/dungeons/vertical/community/community.sql +216 -0
- package/dungeons/vertical/community/community.verify.mjs +72 -0
- package/dungeons/vertical/crypto/crypto.js +1483 -0
- package/dungeons/vertical/crypto/crypto.sql +194 -0
- package/dungeons/vertical/crypto/crypto.verify.mjs +78 -0
- package/dungeons/vertical/dating/dating.js +1540 -0
- package/dungeons/vertical/dating/dating.sql +288 -0
- package/dungeons/vertical/dating/dating.verify.mjs +72 -0
- package/dungeons/vertical/devtools/devtools.js +1524 -0
- package/dungeons/vertical/devtools/devtools.sql +161 -0
- package/dungeons/vertical/devtools/devtools.verify.mjs +73 -0
- package/dungeons/vertical/ecommerce/ecommerce.js +1480 -0
- package/dungeons/vertical/ecommerce/ecommerce.sql +218 -0
- package/dungeons/vertical/ecommerce/ecommerce.verify.mjs +70 -0
- package/dungeons/vertical/education/education.js +1763 -0
- package/dungeons/vertical/education/education.sql +243 -0
- package/dungeons/vertical/education/education.verify.mjs +75 -0
- package/dungeons/vertical/fintech/fintech.js +1410 -0
- package/dungeons/vertical/fintech/fintech.sql +175 -0
- package/dungeons/vertical/fintech/fintech.verify.mjs +70 -0
- package/dungeons/vertical/fitness/fitness.js +1495 -0
- package/dungeons/vertical/fitness/fitness.sql +206 -0
- package/dungeons/vertical/fitness/fitness.verify.mjs +71 -0
- package/dungeons/vertical/food-delivery/food-delivery.js +1641 -0
- package/dungeons/vertical/food-delivery/food-delivery.sql +183 -0
- package/dungeons/vertical/food-delivery/food-delivery.verify.mjs +75 -0
- package/dungeons/vertical/gaming/gaming.js +1741 -0
- package/dungeons/vertical/gaming/gaming.sql +249 -0
- package/dungeons/vertical/gaming/gaming.verify.mjs +70 -0
- package/dungeons/vertical/healthcare/healthcare.js +1488 -0
- package/dungeons/vertical/healthcare/healthcare.sql +193 -0
- package/dungeons/vertical/healthcare/healthcare.verify.mjs +72 -0
- package/dungeons/vertical/insurance-application/insurance-application.js +1852 -0
- package/dungeons/vertical/insurance-application/insurance-application.sql +174 -0
- package/dungeons/vertical/insurance-application/insurance-application.verify.mjs +74 -0
- package/dungeons/vertical/logistics/logistics.js +1541 -0
- package/dungeons/vertical/logistics/logistics.sql +205 -0
- package/dungeons/vertical/logistics/logistics.verify.mjs +73 -0
- package/dungeons/vertical/marketplace/marketplace.js +1438 -0
- package/dungeons/vertical/marketplace/marketplace.sql +148 -0
- package/dungeons/vertical/marketplace/marketplace.verify.mjs +74 -0
- package/dungeons/vertical/{media.js → media/media.js} +557 -58
- package/dungeons/vertical/media/media.sql +173 -0
- package/dungeons/vertical/media/media.verify.mjs +74 -0
- package/dungeons/vertical/real-estate/real-estate.js +1629 -0
- package/dungeons/vertical/real-estate/real-estate.sql +167 -0
- package/dungeons/vertical/real-estate/real-estate.verify.mjs +75 -0
- package/dungeons/vertical/sass/sass.js +1733 -0
- package/dungeons/vertical/sass/sass.sql +173 -0
- package/dungeons/vertical/sass/sass.verify.mjs +74 -0
- package/dungeons/vertical/social/social.js +1456 -0
- package/dungeons/vertical/social/social.sql +160 -0
- package/dungeons/vertical/social/social.verify.mjs +76 -0
- package/dungeons/vertical/streaming/streaming.js +677 -0
- package/dungeons/vertical/streaming/streaming.sql +101 -0
- package/dungeons/vertical/streaming/streaming.verify.mjs +75 -0
- package/dungeons/vertical/support-desk/support-desk.js +741 -0
- package/dungeons/vertical/support-desk/support-desk.sql +137 -0
- package/dungeons/vertical/support-desk/support-desk.verify.mjs +75 -0
- package/dungeons/vertical/travel/travel.js +1603 -0
- package/dungeons/vertical/travel/travel.sql +236 -0
- package/dungeons/vertical/travel/travel.verify.mjs +72 -0
- package/index.js +7 -3
- package/lib/core/config-validator.js +37 -2
- package/lib/core/context.js +4 -2
- package/lib/core/dungeon-loader.js +20 -15
- package/lib/core/dungeon-to-json.js +22 -4
- package/lib/core/storage.js +3 -3
- package/lib/generators/funnels.js +36 -9
- package/lib/hook-helpers/cohort.js +53 -0
- package/lib/hook-helpers/index.js +8 -0
- package/lib/hook-helpers/mutate.js +1 -1
- package/lib/hook-helpers/shape.js +319 -0
- package/lib/hook-patterns/aggregate-per-user-by-bin.js +13 -5
- package/lib/hook-patterns/attributed-by-source.js +60 -58
- package/lib/hook-patterns/frequency-by-frequency.js +14 -4
- package/lib/hook-patterns/funnel-frequency-breakdown.js +24 -12
- package/lib/hook-patterns/index.js +1 -1
- package/lib/hook-patterns/time-to-convert-by-segment.js +75 -13
- package/lib/orchestrators/user-loop.js +41 -0
- package/lib/templates/story-spec.schema.json +175 -0
- package/lib/utils/json-evaluator.js +1 -1
- package/lib/utils/utils.js +151 -59
- package/lib/verify/coerce.js +186 -0
- package/lib/verify/counting.js +270 -32
- package/lib/verify/emulate-breakdown.js +1285 -203
- package/lib/verify/first-time.js +89 -0
- package/lib/verify/flows.js +679 -0
- package/lib/verify/formula.js +259 -0
- package/lib/verify/funnel-engine.js +697 -113
- package/lib/verify/index.js +32 -4
- package/lib/verify/sessionize.js +275 -0
- package/lib/verify/story-runner.js +483 -0
- package/lib/verify/verify-dungeon.js +59 -37
- package/package.json +2 -1
- package/scripts/extract-dungeon-schema.mjs +2 -2
- package/scripts/run-many.mjs +2 -2
- package/scripts/verify-runner.mjs +2 -2
- package/scripts/verify-stories.mjs +244 -0
- package/types.d.ts +298 -30
- package/dungeons/vertical/ai-platform.js +0 -818
- package/dungeons/vertical/community.js +0 -966
- package/dungeons/vertical/crypto.js +0 -895
- package/dungeons/vertical/dating.js +0 -830
- package/dungeons/vertical/devtools.js +0 -1050
- package/dungeons/vertical/ecommerce.js +0 -811
- package/dungeons/vertical/education.js +0 -964
- package/dungeons/vertical/fintech.js +0 -946
- package/dungeons/vertical/fitness.js +0 -935
- package/dungeons/vertical/food-delivery.js +0 -934
- package/dungeons/vertical/gaming.js +0 -1120
- package/dungeons/vertical/healthcare.js +0 -945
- package/dungeons/vertical/insurance-application.js +0 -1039
- package/dungeons/vertical/logistics.js +0 -986
- package/dungeons/vertical/marketplace.js +0 -1019
- package/dungeons/vertical/real-estate.js +0 -872
- package/dungeons/vertical/sass.js +0 -995
- package/dungeons/vertical/social.js +0 -904
- package/dungeons/vertical/travel.js +0 -930
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import dayjs from "dayjs";
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import utc from "dayjs/plugin/utc.js";
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dayjs.extend(utc);
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import "dotenv/config";
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import * as u from "../../lib/utils/utils.js";
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import * as v from "ak-tools";
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/** @typedef {import("../../types").Dungeon} Config */
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// ── OVERVIEW ──
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/*
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* NAME: FanVerse
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* APP: Fan wiki and community discussion platform where users create
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* articles, discuss topics, moderate content, and build collaborative
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* knowledge bases across fandoms. Core loop: sign up → search → read
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* articles → contribute → discuss. Revenue: free / supporter ($4.99,
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* ad-free) / pro ($12.99, analytics + badges).
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* SCALE: 10,000 users, ~1.4M events, 121 days (2026-01-01 → 2026-05-01)
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* CORE LOOP: account created → search performed → article viewed → article published → comment posted
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*
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* article viewed (9) > app session (8) > upvote given (7) > comment posted (6)
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* > search performed (6) > notification received (6) > discussion posted (5)
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* > article edited (4) > article published (3) > user followed (3)
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* > wiki page created (2) > media uploaded (2) > moderation action (2)
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* > profile updated (2) > account created (1) > support ticket created (1)
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* > report submitted (1) > account deactivated (1)
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*
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* FUNNELS (5):
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* - Onboarding Flow: account created → search performed → article viewed → discussion posted (40%)
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* - Content Creation: article viewed → article published → comment posted (35%)
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* - Engagement Loop: article viewed → upvote given → comment posted → discussion posted (30%)
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* - Creator to Supporter: article published → profile updated → notification received (45%)
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* - Moderation Pipeline: report submitted → moderation action (60%)
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* USER PROPS: role, contributor_level, articles_created, reputation_score, preferred_hub, subscription_tier, Platform, content_hub
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* SUPER PROPS: subscription_tier, Platform, content_hub
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* SCD PROPS: contributor_level (newcomer/regular/trusted/admin, monthly fuzzy, max 8)
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/*
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* 1. WEEKEND CONTENT SURGE (event hook)
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*
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|
-
* PATTERN: Users with role "creator" get articles_created set to
|
|
183
|
-
* 50-200 range and reputation_score to 80-100. Moderators get
|
|
184
|
-
* mid-range reputation. Readers/lurkers stay at defaults.
|
|
185
|
-
*
|
|
186
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
187
|
-
*
|
|
188
|
-
* Report 1: Reputation Distribution by Role
|
|
189
|
-
* - Report type: Insights
|
|
190
|
-
* - Event: any event
|
|
191
|
-
* - Measure: Average of user property "reputation_score"
|
|
192
|
-
* - Breakdown: user property "role"
|
|
193
|
-
* - Expected: creator ~ 90, moderator ~ 55, reader ~ 25
|
|
194
|
-
*
|
|
195
|
-
* Report 2: Articles Created by Role
|
|
196
|
-
* - Report type: Insights
|
|
197
|
-
* - Measure: Average of user property "articles_created"
|
|
198
|
-
* - Breakdown: user property "role"
|
|
199
|
-
* - Expected: creator ~ 125, others ~ 0
|
|
200
|
-
*
|
|
201
|
-
* REAL-WORLD ANALOGUE: Top wiki contributors have hundreds of
|
|
202
|
-
* articles and high community reputation scores.
|
|
203
|
-
*
|
|
204
|
-
* -------------------------------------------------------------------
|
|
205
|
-
* 8. PRO SUBSCRIBER CONTENT CREATION LIFT (everything hook)
|
|
206
|
-
* -------------------------------------------------------------------
|
|
207
|
-
*
|
|
208
|
-
* PATTERN: Free-tier users drop 50% of final funnel step events
|
|
209
|
-
* ("comment posted"), creating a visible conversion gap between
|
|
210
|
-
* paid and free users. Pro/supporter users keep all their events.
|
|
211
|
-
*
|
|
212
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
213
|
-
*
|
|
214
|
-
* Report 1: Content Creation Conversion by Tier
|
|
215
|
-
* - Report type: Funnels
|
|
216
|
-
* - Steps: "article viewed" -> "article published" -> "comment posted"
|
|
217
|
-
* - Breakdown: "subscription_tier" (superProp)
|
|
218
|
-
* - Expected: pro ~ 52% vs free ~ 26% conversion (~2x gap)
|
|
219
|
-
*
|
|
220
|
-
* REAL-WORLD ANALOGUE: Premium wiki tools (analytics dashboards,
|
|
221
|
-
* badge systems) incentivize more content creation from subscribers.
|
|
222
|
-
*
|
|
223
|
-
* -------------------------------------------------------------------
|
|
224
|
-
* 9. CONTENT CREATION TIME-TO-CONVERT (funnel-post hook)
|
|
225
|
-
* -------------------------------------------------------------------
|
|
226
|
-
*
|
|
227
|
-
* PATTERN: Pro/supporter subscribers complete the Content Creation
|
|
228
|
-
* funnel 1.3x faster (time gaps scaled by 0.77). Free-tier users
|
|
229
|
-
* complete it 1.25x slower (gaps scaled by 1.25). The hook iterates
|
|
230
|
-
* over the funnel-post event array, compresses or stretches the
|
|
231
|
-
* inter-step time gaps based on the user's subscription_tier from
|
|
232
|
-
* meta.profile, then rewrites each event's timestamp.
|
|
233
|
-
*
|
|
234
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
235
|
-
*
|
|
236
|
-
* Report 1: Content Creation TTC by Subscription Tier
|
|
237
|
-
* - Report type: Funnels
|
|
238
|
-
* - Steps: "article viewed" -> "article published" -> "comment posted"
|
|
239
|
-
* - Breakdown: "subscription_tier" (superProp)
|
|
240
|
-
* - Metric: Median time to convert
|
|
241
|
-
* - Expected: pro/supporter median TTC ~ 0.77x of free-tier TTC
|
|
242
|
-
* (e.g., pro ~ 27h vs free ~ 45h)
|
|
243
|
-
*
|
|
244
|
-
* NOTE: This effect is visible ONLY in Mixpanel funnel median TTC.
|
|
245
|
-
* Cross-event MIN->MIN SQL queries on raw events do NOT show this
|
|
246
|
-
* because funnel-post mutates timestamps after event generation but
|
|
247
|
-
* before storage.
|
|
248
|
-
*
|
|
249
|
-
* REAL-WORLD ANALOGUE: Premium wiki contributors with analytics
|
|
250
|
-
* dashboards and streamlined tools move from reading to publishing
|
|
251
|
-
* faster; free users hesitate longer without feedback loops.
|
|
252
|
-
*
|
|
253
|
-
* -------------------------------------------------------------------
|
|
254
|
-
* 10. ARTICLE-PUBLISHED MAGIC NUMBER (everything hook)
|
|
255
|
-
* -------------------------------------------------------------------
|
|
256
|
-
*
|
|
257
|
-
* PATTERN: Users who published 2-5 articles sit in a "sweet spot" --
|
|
258
|
-
* all their upvote_count values on "upvote given" events are boosted
|
|
259
|
-
* by +35% (factor 1.35). Users who published 6+ articles trigger
|
|
260
|
-
* over-publishing fatigue: 25% of their "upvote given" events are
|
|
261
|
-
* dropped entirely. No flag is stamped -- discoverable only by
|
|
262
|
-
* binning users on article-published COUNT and comparing upvote
|
|
263
|
-
* totals or upvote event volume.
|
|
264
|
-
*
|
|
265
|
-
* HOW TO FIND IT IN MIXPANEL:
|
|
266
|
-
*
|
|
267
|
-
* Report 1: Upvote Count by Article Volume Cohort
|
|
268
|
-
* - Report type: Insights (with cohorts)
|
|
269
|
-
* - Cohort A: users who did "article published" 2-5 times
|
|
270
|
-
* - Cohort B: users who did "article published" 0-1 times
|
|
271
|
-
* - Event: "upvote given"
|
|
272
|
-
* - Measure: Average of "upvote_count"
|
|
273
|
-
* - Compare cohort A vs cohort B
|
|
274
|
-
* - Expected: cohort A ~ 1.35x higher avg upvote_count
|
|
275
|
-
*
|
|
276
|
-
* Report 2: Upvote Events per User by Article Volume
|
|
277
|
-
* - Report type: Insights (with cohorts)
|
|
278
|
-
* - Cohort C: users who did "article published" 6+ times
|
|
279
|
-
* - Cohort A: users who did "article published" 2-5 times
|
|
280
|
-
* - Event: "upvote given"
|
|
281
|
-
* - Measure: Total events per user
|
|
282
|
-
* - Compare cohort C vs cohort A
|
|
283
|
-
* - Expected: cohort C ~ 25% fewer upvote events per user
|
|
284
|
-
*
|
|
285
|
-
* REAL-WORLD ANALOGUE: Creators who publish a handful of quality
|
|
286
|
-
* articles earn outsized community engagement; over-publishers
|
|
287
|
-
* dilute their signal and get less traction per piece.
|
|
288
|
-
*
|
|
289
|
-
* ===================================================================
|
|
290
|
-
* EXPECTED METRICS SUMMARY
|
|
291
|
-
* ===================================================================
|
|
292
|
-
*
|
|
293
|
-
* Hook | Metric | Baseline | Effect | Ratio
|
|
294
|
-
* ------------------------------|---------------------|----------|---------|------
|
|
295
|
-
* Weekend Content Surge | word_count | 1500 | 2250 | 1.5x
|
|
296
|
-
* Trending Topic Window | view_count (gaming) | 50 | 100 | 2x
|
|
297
|
-
* Power Creator Engagement | upvote_count | 5 | 15 | 3x
|
|
298
|
-
* Discussion Depth | comments/user | 3 | 4.5 | 1.5x
|
|
299
|
-
* Edit War Detection | edit_quality | 3.0 | 1.5 | 0.5x
|
|
300
|
-
* Lurker Churn | events after day 10 | 100% | 40% | 0.4x
|
|
301
|
-
* Creator Profiles | reputation_score | 25 | 90 | 3.6x
|
|
302
|
-
* Pro Content Creation Lift | funnel conversion | ~26% | 52% | ~2.0x
|
|
303
|
-
* Content Creation TTC | funnel median TTC | 1x | 0.77x | 1.3x faster (pro)
|
|
304
|
-
* Article-Published Magic Num | sweet upvote_count | 1x | 1.35x | +35%
|
|
305
|
-
* Article-Published Magic Num | over upvote events | 1x | 0.75x | -25%
|
|
306
|
-
*/
|
|
307
|
-
|
|
308
|
-
// ── SCALE ──
|
|
309
|
-
const SEED = "dm4-community";
|
|
310
|
-
const NUM_USERS = 10_000;
|
|
311
|
-
const DATASET_START = "2026-01-01T00:00:00Z";
|
|
312
|
-
const DATASET_END = "2026-05-01T23:59:59Z";
|
|
313
|
-
const EVENTS_PER_DAY = 1.2;
|
|
314
|
-
const token = process.env.MP_TOKEN || "your-mixpanel-token";
|
|
315
|
-
|
|
316
|
-
const chance = u.initChance(SEED);
|
|
317
|
-
|
|
318
|
-
// ── KNOBS (tweak these to reshape stories) ──
|
|
319
|
-
const WEEKEND_WORD_COUNT_MULT = 1.5;
|
|
320
|
-
|
|
321
|
-
const TREND_START_DAY = 35;
|
|
322
|
-
const TREND_END_DAY = 50;
|
|
323
|
-
const TREND_VIEW_MULT = 2;
|
|
324
|
-
|
|
325
|
-
const POWER_CREATOR_PUBLISH_THRESHOLD = 20;
|
|
326
|
-
const POWER_CREATOR_UPVOTE_MULT = 3;
|
|
327
|
-
|
|
328
|
-
const DISCUSSION_CLONE_LIKELIHOOD = 50;
|
|
329
|
-
|
|
330
|
-
const EDIT_WAR_THRESHOLD = 5;
|
|
331
|
-
const EDIT_WAR_QUALITY_MIN = 1.0;
|
|
332
|
-
const EDIT_WAR_QUALITY_MAX = 2.0;
|
|
333
|
-
|
|
334
|
-
const LURKER_EVENT_THRESHOLD = 5;
|
|
335
|
-
const LURKER_CHURN_CUTOFF_DAYS = 10;
|
|
336
|
-
const LURKER_DROP_LIKELIHOOD = 60;
|
|
337
|
-
|
|
338
|
-
const PRO_LIFT_FREE_DROP_LIKELIHOOD = 65;
|
|
339
|
-
|
|
340
|
-
const TTC_PRO_FACTOR = 0.77;
|
|
341
|
-
const TTC_FREE_FACTOR = 1.25;
|
|
342
|
-
|
|
343
|
-
const ARTICLE_SWEET_MIN = 2;
|
|
344
|
-
const ARTICLE_SWEET_MAX = 5;
|
|
345
|
-
const ARTICLE_OVER_THRESHOLD = 6;
|
|
346
|
-
const ARTICLE_UPVOTE_BOOST = 1.35;
|
|
347
|
-
const ARTICLE_UPVOTE_DROP_LIKELIHOOD = 25;
|
|
348
|
-
|
|
349
|
-
// ── DATA ARRAYS ──
|
|
350
|
-
// Generate consistent wiki/article IDs at module level
|
|
351
|
-
const wikiIds = v.range(1, 500).map(() => `WIKI_${v.uid(6)}`);
|
|
352
|
-
const communityIds = v.range(1, 30).map(() => `COMM_${v.uid(4)}`);
|
|
353
|
-
|
|
354
|
-
// ── HELPER FUNCTIONS ──
|
|
355
|
-
function handleUserHooks(record) {
|
|
356
|
-
// H7: CREATOR PROFILES — creators get high articles_created and reputation.
|
|
357
|
-
// Moderators get mid-range reputation. Readers/lurkers stay at defaults.
|
|
358
|
-
if (record.role === "creator") {
|
|
359
|
-
record.articles_created = chance.integer({ min: 50, max: 200 });
|
|
360
|
-
record.reputation_score = chance.integer({ min: 80, max: 100 });
|
|
361
|
-
record.contributor_level = "admin";
|
|
362
|
-
} else if (record.role === "moderator") {
|
|
363
|
-
record.articles_created = chance.integer({ min: 10, max: 50 });
|
|
364
|
-
record.reputation_score = chance.integer({ min: 40, max: 70 });
|
|
365
|
-
record.contributor_level = "trusted";
|
|
366
|
-
} else if (record.role === "contributor") {
|
|
367
|
-
record.articles_created = chance.integer({ min: 1, max: 15 });
|
|
368
|
-
record.reputation_score = chance.integer({ min: 15, max: 50 });
|
|
369
|
-
record.contributor_level = "regular";
|
|
370
|
-
} else {
|
|
371
|
-
record.articles_created = 0;
|
|
372
|
-
record.reputation_score = chance.integer({ min: 0, max: 20 });
|
|
373
|
-
record.contributor_level = "newcomer";
|
|
374
|
-
}
|
|
375
|
-
return record;
|
|
376
|
-
}
|
|
377
|
-
|
|
378
|
-
function handleFunnelPostHooks(record, meta) {
|
|
379
|
-
// H9: CONTENT CREATION TIME-TO-CONVERT — Pro/supporter complete 1.3x
|
|
380
|
-
// faster (factor 0.77); Free 1.25x slower (factor 1.25).
|
|
381
|
-
const segment = meta?.profile?.subscription_tier;
|
|
382
|
-
if (Array.isArray(record) && record.length > 1) {
|
|
383
|
-
const factor = (
|
|
384
|
-
segment === "pro" || segment === "supporter" ? TTC_PRO_FACTOR :
|
|
385
|
-
segment === "free" ? TTC_FREE_FACTOR :
|
|
386
|
-
1.0
|
|
387
|
-
);
|
|
388
|
-
if (factor !== 1.0) {
|
|
389
|
-
for (let i = 1; i < record.length; i++) {
|
|
390
|
-
const prev = dayjs(record[i - 1].time);
|
|
391
|
-
const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
|
|
392
|
-
record[i].time = prev.add(newGap, "milliseconds").toISOString();
|
|
393
|
-
}
|
|
394
|
-
}
|
|
395
|
-
}
|
|
396
|
-
return record;
|
|
397
|
-
}
|
|
398
|
-
|
|
399
|
-
function handleEverythingHooks(record, meta) {
|
|
400
|
-
const datasetStart = dayjs.unix(meta.datasetStart);
|
|
401
|
-
let events = record;
|
|
402
|
-
if (!events.length) return record;
|
|
403
|
-
const profile = meta && meta.profile ? meta.profile : {};
|
|
404
|
-
|
|
405
|
-
// -- SUPERPROP STAMPING -----------------------------------
|
|
406
|
-
// Stamp superProp values from profile onto every event so
|
|
407
|
-
// they stay consistent per-user instead of randomizing per-event.
|
|
408
|
-
events.forEach(e => {
|
|
409
|
-
if (profile.subscription_tier) e.subscription_tier = profile.subscription_tier;
|
|
410
|
-
if (profile.Platform) e.Platform = profile.Platform;
|
|
411
|
-
if (profile.content_hub) e.content_hub = profile.content_hub;
|
|
412
|
-
});
|
|
413
|
-
|
|
414
|
-
// HOOK 1: WEEKEND CONTENT SURGE — articles on Sat/Sun get
|
|
415
|
-
// word_count 1.5x. Mutates raw prop. No flag.
|
|
416
|
-
for (const e of events) {
|
|
417
|
-
if (e.event === 'article published' || e.event === 'article viewed') {
|
|
418
|
-
const dow = new Date(e.time).getUTCDay();
|
|
419
|
-
if ((dow === 0 || dow === 6) && e.word_count) {
|
|
420
|
-
e.word_count = Math.floor(e.word_count * WEEKEND_WORD_COUNT_MULT);
|
|
421
|
-
}
|
|
422
|
-
}
|
|
423
|
-
}
|
|
424
|
-
|
|
425
|
-
// -- HOOK 2: TRENDING TOPIC WINDOW -------------------------
|
|
426
|
-
// Days 35-50: gaming hub articles get 2x view_count.
|
|
427
|
-
// Runs after superProp stamping so content_hub is the
|
|
428
|
-
// profile's consistent value, not the random event-level one.
|
|
429
|
-
const TREND_START = datasetStart.add(TREND_START_DAY, "days");
|
|
430
|
-
const TREND_END = datasetStart.add(TREND_END_DAY, "days");
|
|
431
|
-
if (profile.content_hub === "gaming") {
|
|
432
|
-
events.forEach(e => {
|
|
433
|
-
if (e.event === "article viewed") {
|
|
434
|
-
const eventTime = dayjs(e.time);
|
|
435
|
-
if (eventTime.isAfter(TREND_START) && eventTime.isBefore(TREND_END)) {
|
|
436
|
-
e.view_count = Math.floor((e.view_count || 50) * TREND_VIEW_MULT);
|
|
437
|
-
}
|
|
438
|
-
}
|
|
439
|
-
});
|
|
440
|
-
}
|
|
441
|
-
|
|
442
|
-
// -- HOOK 8: PRO SUBSCRIBER CONTENT CREATION LIFT ---------
|
|
443
|
-
// Free-tier users drop 65% of comment events to widen the funnel
|
|
444
|
-
// conversion gap to ~2x vs paid subscribers.
|
|
445
|
-
if (profile.subscription_tier !== "pro" && profile.subscription_tier !== "supporter") {
|
|
446
|
-
events = events.filter(e => {
|
|
447
|
-
if (e.event === "comment posted" && chance.bool({ likelihood: PRO_LIFT_FREE_DROP_LIKELIHOOD })) return false;
|
|
448
|
-
return true;
|
|
449
|
-
});
|
|
450
|
-
}
|
|
451
|
-
|
|
452
|
-
// -- HOOK 3: POWER CREATOR ENGAGEMENT LIFT ----------------
|
|
453
|
-
// Users with >20 article_published events get 3x upvote_count.
|
|
454
|
-
let publishCount = 0;
|
|
455
|
-
events.forEach(e => {
|
|
456
|
-
if (e.event === "article published") publishCount++;
|
|
457
|
-
});
|
|
458
|
-
|
|
459
|
-
if (publishCount > POWER_CREATOR_PUBLISH_THRESHOLD) {
|
|
460
|
-
events.forEach(e => {
|
|
461
|
-
if (e.event === "upvote given" && e.upvote_count) {
|
|
462
|
-
e.upvote_count = Math.floor(e.upvote_count * POWER_CREATOR_UPVOTE_MULT);
|
|
463
|
-
}
|
|
464
|
-
});
|
|
465
|
-
}
|
|
466
|
-
|
|
467
|
-
// -- HOOK 4: DISCUSSION DEPTH BY CONTRIBUTOR TYPE ---------
|
|
468
|
-
// Active contributors get cloned comment_posted events.
|
|
469
|
-
if (profile.segment === "active_contributor") {
|
|
470
|
-
const templateComment = events.find(e => e.event === "comment posted");
|
|
471
|
-
if (templateComment) {
|
|
472
|
-
const existingComments = events.filter(e => e.event === "comment posted");
|
|
473
|
-
existingComments.forEach(c => {
|
|
474
|
-
if (chance.bool({ likelihood: DISCUSSION_CLONE_LIKELIHOOD })) {
|
|
475
|
-
events.push({
|
|
476
|
-
...templateComment,
|
|
477
|
-
time: dayjs(c.time).add(chance.integer({ min: 1, max: 120 }), "minutes").toISOString(),
|
|
478
|
-
user_id: c.user_id,
|
|
479
|
-
is_reply: true,
|
|
480
|
-
comment_length: chance.integer({ min: 20, max: 300 }),
|
|
481
|
-
});
|
|
482
|
-
}
|
|
483
|
-
});
|
|
484
|
-
}
|
|
485
|
-
}
|
|
486
|
-
|
|
487
|
-
// -- HOOK 5: EDIT WAR DETECTION ---------------------------
|
|
488
|
-
// Users with >5 article_edited events get reduced edit_quality.
|
|
489
|
-
const editEvents = events.filter(e => e.event === "article edited");
|
|
490
|
-
if (editEvents.length > EDIT_WAR_THRESHOLD) {
|
|
491
|
-
editEvents.forEach(e => {
|
|
492
|
-
e.edit_quality = chance.floating({ min: EDIT_WAR_QUALITY_MIN, max: EDIT_WAR_QUALITY_MAX, fixed: 1 });
|
|
493
|
-
});
|
|
494
|
-
}
|
|
495
|
-
|
|
496
|
-
// HOOK 6: LURKER CHURN — users with <5 events lose 60% after
|
|
497
|
-
// day 10. No flag.
|
|
498
|
-
if (events.length < LURKER_EVENT_THRESHOLD && events.length > 0) {
|
|
499
|
-
const firstEventTime = dayjs(events[0].time);
|
|
500
|
-
const cutoff = firstEventTime.add(LURKER_CHURN_CUTOFF_DAYS, "days");
|
|
501
|
-
for (let i = events.length - 1; i >= 0; i--) {
|
|
502
|
-
if (dayjs(events[i].time).isAfter(cutoff) && chance.bool({ likelihood: LURKER_DROP_LIKELIHOOD })) {
|
|
503
|
-
events.splice(i, 1);
|
|
504
|
-
}
|
|
505
|
-
}
|
|
506
|
-
}
|
|
507
|
-
|
|
508
|
-
// HOOK 10: ARTICLE-PUBLISHED MAGIC NUMBER (no flags)
|
|
509
|
-
// Sweet 2-5 articles published → +35% on upvote_count for
|
|
510
|
-
// upvote-given events. Over 6+ → drop 25% of upvote-given events
|
|
511
|
-
// (over-publishing dilutes signal). No flag.
|
|
512
|
-
const articleCount = events.filter(e => e.event === "article published").length;
|
|
513
|
-
if (articleCount >= ARTICLE_SWEET_MIN && articleCount <= ARTICLE_SWEET_MAX) {
|
|
514
|
-
events.forEach(e => {
|
|
515
|
-
if (e.event === "upvote given" && typeof e.upvote_count === "number") {
|
|
516
|
-
e.upvote_count = Math.round(e.upvote_count * ARTICLE_UPVOTE_BOOST);
|
|
517
|
-
}
|
|
518
|
-
});
|
|
519
|
-
} else if (articleCount >= ARTICLE_OVER_THRESHOLD) {
|
|
520
|
-
for (let i = events.length - 1; i >= 0; i--) {
|
|
521
|
-
if (events[i].event === "upvote given" && chance.bool({ likelihood: ARTICLE_UPVOTE_DROP_LIKELIHOOD })) {
|
|
522
|
-
events.splice(i, 1);
|
|
523
|
-
}
|
|
524
|
-
}
|
|
525
|
-
}
|
|
526
|
-
|
|
527
|
-
return events;
|
|
528
|
-
}
|
|
529
|
-
|
|
530
|
-
// ── CONFIG ──
|
|
531
|
-
/** @type {Config} */
|
|
532
|
-
const config = {
|
|
533
|
-
version: 2,
|
|
534
|
-
seed: SEED,
|
|
535
|
-
datasetStart: DATASET_START,
|
|
536
|
-
datasetEnd: DATASET_END,
|
|
537
|
-
avgEventsPerUserPerDay: EVENTS_PER_DAY,
|
|
538
|
-
numUsers: NUM_USERS,
|
|
539
|
-
format: "json",
|
|
540
|
-
gzip: true,
|
|
541
|
-
credentials: {
|
|
542
|
-
token,
|
|
543
|
-
},
|
|
544
|
-
switches: {
|
|
545
|
-
hasSessionIds: true,
|
|
546
|
-
alsoInferFunnels: false,
|
|
547
|
-
hasLocation: true,
|
|
548
|
-
hasAndroidDevices: true,
|
|
549
|
-
hasIOSDevices: true,
|
|
550
|
-
hasDesktopDevices: true,
|
|
551
|
-
hasBrowser: false,
|
|
552
|
-
hasCampaigns: false,
|
|
553
|
-
isAnonymous: false,
|
|
554
|
-
hasAdSpend: false,
|
|
555
|
-
hasAvatar: true,
|
|
556
|
-
},
|
|
557
|
-
identity: {
|
|
558
|
-
avgDevicePerUser: 2,
|
|
559
|
-
},
|
|
560
|
-
concurrency: 1,
|
|
561
|
-
writeToDisk: false,
|
|
562
|
-
scdProps: {
|
|
563
|
-
contributor_level: {
|
|
564
|
-
values: ["newcomer", "regular", "trusted", "admin"],
|
|
565
|
-
frequency: "month",
|
|
566
|
-
timing: "fuzzy",
|
|
567
|
-
max: 8
|
|
568
|
-
}
|
|
569
|
-
},
|
|
570
|
-
mirrorProps: {},
|
|
571
|
-
lookupTables: [],
|
|
572
|
-
|
|
573
|
-
// -- Events (18) --------------------------------------------------
|
|
574
|
-
events: [
|
|
575
|
-
{
|
|
576
|
-
event: "account created",
|
|
577
|
-
weight: 1,
|
|
578
|
-
isFirstEvent: true,
|
|
579
|
-
isAuthEvent: true,
|
|
580
|
-
properties: {
|
|
581
|
-
referral_source: ["organic", "google_search", "reddit_referral", "youtube_link", "friend_invite"],
|
|
582
|
-
},
|
|
583
|
-
},
|
|
584
|
-
{
|
|
585
|
-
event: "article viewed",
|
|
586
|
-
weight: 9,
|
|
587
|
-
isStrictEvent: false,
|
|
588
|
-
properties: {
|
|
589
|
-
wiki_id: chance.pickone.bind(chance, wikiIds),
|
|
590
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
591
|
-
view_count: u.weighNumRange(1, 100, 0.4, 50),
|
|
592
|
-
time_on_page_sec: u.weighNumRange(5, 600, 0.4, 45),
|
|
593
|
-
},
|
|
594
|
-
},
|
|
595
|
-
{
|
|
596
|
-
event: "article published",
|
|
597
|
-
weight: 3,
|
|
598
|
-
isStrictEvent: false,
|
|
599
|
-
properties: {
|
|
600
|
-
wiki_id: chance.pickone.bind(chance, wikiIds),
|
|
601
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
602
|
-
word_count: u.weighNumRange(200, 5000, 0.4, 1500),
|
|
603
|
-
has_images: [true, true, true, false],
|
|
604
|
-
category: ["lore", "character", "episode_guide", "review", "tutorial", "news"],
|
|
605
|
-
},
|
|
606
|
-
},
|
|
607
|
-
{
|
|
608
|
-
event: "article edited",
|
|
609
|
-
weight: 4,
|
|
610
|
-
properties: {
|
|
611
|
-
wiki_id: chance.pickone.bind(chance, wikiIds),
|
|
612
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
613
|
-
edit_type: ["content", "formatting", "grammar", "citation", "revert"],
|
|
614
|
-
edit_quality: u.weighNumRange(1, 5, 0.8, 3),
|
|
615
|
-
chars_changed: u.weighNumRange(5, 2000, 0.3, 150),
|
|
616
|
-
},
|
|
617
|
-
},
|
|
618
|
-
{
|
|
619
|
-
event: "discussion posted",
|
|
620
|
-
weight: 5,
|
|
621
|
-
isStrictEvent: false,
|
|
622
|
-
properties: {
|
|
623
|
-
community_id: chance.pickone.bind(chance, communityIds),
|
|
624
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
625
|
-
topic_type: ["theory", "question", "news", "review", "recommendation", "debate"],
|
|
626
|
-
reply_count: u.weighNumRange(0, 50, 0.3, 5),
|
|
627
|
-
discussion_mode: ["classic"],
|
|
628
|
-
},
|
|
629
|
-
},
|
|
630
|
-
{
|
|
631
|
-
event: "comment posted",
|
|
632
|
-
weight: 6,
|
|
633
|
-
isStrictEvent: false,
|
|
634
|
-
properties: {
|
|
635
|
-
community_id: chance.pickone.bind(chance, communityIds),
|
|
636
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
637
|
-
comment_length: u.weighNumRange(10, 500, 0.4, 80),
|
|
638
|
-
is_reply: [true, true, false],
|
|
639
|
-
discussion_mode: ["classic"],
|
|
640
|
-
},
|
|
641
|
-
},
|
|
642
|
-
{
|
|
643
|
-
event: "upvote given",
|
|
644
|
-
weight: 7,
|
|
645
|
-
isStrictEvent: false,
|
|
646
|
-
properties: {
|
|
647
|
-
content_type: ["article", "article", "discussion", "comment"],
|
|
648
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
649
|
-
upvote_count: u.weighNumRange(1, 10, 0.5, 5),
|
|
650
|
-
},
|
|
651
|
-
},
|
|
652
|
-
{
|
|
653
|
-
event: "search performed",
|
|
654
|
-
weight: 6,
|
|
655
|
-
properties: {
|
|
656
|
-
search_term: ["walkthrough", "character list", "ending explained", "tier list", "release date", "easter eggs", "best builds", "lore timeline", "voice actors", "soundtrack"],
|
|
657
|
-
results_count: u.weighNumRange(0, 50, 0.5, 12),
|
|
658
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
659
|
-
},
|
|
660
|
-
},
|
|
661
|
-
{
|
|
662
|
-
event: "wiki page created",
|
|
663
|
-
weight: 2,
|
|
664
|
-
properties: {
|
|
665
|
-
wiki_id: chance.pickone.bind(chance, wikiIds),
|
|
666
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
667
|
-
page_type: ["character", "location", "item", "episode", "concept", "organization"],
|
|
668
|
-
word_count: u.weighNumRange(100, 3000, 0.4, 500),
|
|
669
|
-
},
|
|
670
|
-
},
|
|
671
|
-
{
|
|
672
|
-
event: "media uploaded",
|
|
673
|
-
weight: 2,
|
|
674
|
-
properties: {
|
|
675
|
-
media_type: ["image", "image", "image", "gif", "video_clip", "screenshot"],
|
|
676
|
-
file_size_kb: u.weighNumRange(50, 5000, 0.3, 500),
|
|
677
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
678
|
-
},
|
|
679
|
-
},
|
|
680
|
-
{
|
|
681
|
-
event: "moderation action",
|
|
682
|
-
weight: 2,
|
|
683
|
-
properties: {
|
|
684
|
-
action_type: ["warn", "edit_revert", "content_removal", "user_mute", "spam_flag", "lock_thread"],
|
|
685
|
-
severity: ["low", "low", "medium", "medium", "high"],
|
|
686
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
687
|
-
resolution_time_hours: u.weighNumRange(0.1, 48, 0.3, 2),
|
|
688
|
-
},
|
|
689
|
-
},
|
|
690
|
-
{
|
|
691
|
-
event: "user followed",
|
|
692
|
-
weight: 3,
|
|
693
|
-
properties: {
|
|
694
|
-
follow_source: ["profile", "article", "discussion", "recommendation"],
|
|
695
|
-
},
|
|
696
|
-
},
|
|
697
|
-
{
|
|
698
|
-
event: "notification received",
|
|
699
|
-
weight: 6,
|
|
700
|
-
properties: {
|
|
701
|
-
notification_type: ["reply", "reply", "mention", "upvote", "follow", "article_update", "moderation"],
|
|
702
|
-
channel: ["push", "push", "email", "in_app"],
|
|
703
|
-
opened: [true, true, true, false],
|
|
704
|
-
},
|
|
705
|
-
},
|
|
706
|
-
{
|
|
707
|
-
event: "support ticket created",
|
|
708
|
-
weight: 1,
|
|
709
|
-
properties: {
|
|
710
|
-
category: ["bug_report", "content_dispute", "account_issue", "feature_request", "abuse_report", "other"],
|
|
711
|
-
priority: ["low", "low", "medium", "medium", "high"],
|
|
712
|
-
resolution_hours: u.weighNumRange(1, 96, 0.4, 24),
|
|
713
|
-
},
|
|
714
|
-
},
|
|
715
|
-
{
|
|
716
|
-
event: "profile updated",
|
|
717
|
-
weight: 2,
|
|
718
|
-
properties: {
|
|
719
|
-
field_updated: ["avatar", "bio", "display_name", "preferred_hub", "notification_settings", "badges"],
|
|
720
|
-
},
|
|
721
|
-
},
|
|
722
|
-
{
|
|
723
|
-
event: "app session",
|
|
724
|
-
weight: 8,
|
|
725
|
-
properties: {
|
|
726
|
-
session_duration_sec: u.weighNumRange(10, 3600, 0.4, 180),
|
|
727
|
-
pages_viewed: u.weighNumRange(1, 30, 0.5, 5),
|
|
728
|
-
},
|
|
729
|
-
},
|
|
730
|
-
{
|
|
731
|
-
event: "report submitted",
|
|
732
|
-
weight: 1,
|
|
733
|
-
properties: {
|
|
734
|
-
report_type: ["spam", "harassment", "misinformation", "vandalism", "copyright", "other"],
|
|
735
|
-
content_type: ["article", "comment", "discussion", "media"],
|
|
736
|
-
},
|
|
737
|
-
},
|
|
738
|
-
{
|
|
739
|
-
event: "account deactivated",
|
|
740
|
-
weight: 1,
|
|
741
|
-
isChurnEvent: true,
|
|
742
|
-
returnLikelihood: 0.15,
|
|
743
|
-
isStrictEvent: true,
|
|
744
|
-
properties: {
|
|
745
|
-
reason: ["lost_interest", "toxicity", "no_time", "switched_platform", "privacy_concern"],
|
|
746
|
-
},
|
|
747
|
-
},
|
|
748
|
-
],
|
|
749
|
-
|
|
750
|
-
// -- Funnels (5) --------------------------------------------------
|
|
751
|
-
funnels: [
|
|
752
|
-
{
|
|
753
|
-
name: "Onboarding Flow",
|
|
754
|
-
sequence: ["account created", "search performed", "article viewed", "discussion posted"],
|
|
755
|
-
conversionRate: 40,
|
|
756
|
-
order: "sequential",
|
|
757
|
-
isFirstFunnel: true,
|
|
758
|
-
timeToConvert: 72,
|
|
759
|
-
weight: 3,
|
|
760
|
-
},
|
|
761
|
-
{
|
|
762
|
-
name: "Content Creation",
|
|
763
|
-
sequence: ["article viewed", "article published", "comment posted"],
|
|
764
|
-
conversionRate: 35,
|
|
765
|
-
order: "sequential",
|
|
766
|
-
timeToConvert: 48,
|
|
767
|
-
weight: 5,
|
|
768
|
-
},
|
|
769
|
-
{
|
|
770
|
-
name: "Engagement Loop",
|
|
771
|
-
sequence: ["article viewed", "upvote given", "comment posted", "discussion posted"],
|
|
772
|
-
conversionRate: 30,
|
|
773
|
-
order: "sequential",
|
|
774
|
-
timeToConvert: 96,
|
|
775
|
-
weight: 4,
|
|
776
|
-
reentry: true,
|
|
777
|
-
},
|
|
778
|
-
{
|
|
779
|
-
name: "Creator to Supporter",
|
|
780
|
-
sequence: ["article published", "profile updated", "notification received"],
|
|
781
|
-
conversionRate: 45,
|
|
782
|
-
order: "sequential",
|
|
783
|
-
timeToConvert: 168,
|
|
784
|
-
weight: 2,
|
|
785
|
-
},
|
|
786
|
-
{
|
|
787
|
-
name: "Moderation Pipeline",
|
|
788
|
-
sequence: ["report submitted", "moderation action"],
|
|
789
|
-
conversionRate: 60,
|
|
790
|
-
order: "sequential",
|
|
791
|
-
timeToConvert: 48,
|
|
792
|
-
weight: 2,
|
|
793
|
-
},
|
|
794
|
-
],
|
|
795
|
-
|
|
796
|
-
// -- SuperProps ----------------------------------------------------
|
|
797
|
-
superProps: {
|
|
798
|
-
subscription_tier: ["free", "free", "free", "free", "supporter", "pro"],
|
|
799
|
-
Platform: ["ios", "android", "web"],
|
|
800
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
801
|
-
},
|
|
802
|
-
|
|
803
|
-
// -- UserProps -----------------------------------------------------
|
|
804
|
-
userProps: {
|
|
805
|
-
role: ["reader", "reader", "reader", "reader", "reader", "reader", "contributor", "contributor", "moderator", "creator"],
|
|
806
|
-
contributor_level: ["newcomer"],
|
|
807
|
-
articles_created: [0],
|
|
808
|
-
reputation_score: u.weighNumRange(0, 100, 0.3, 25),
|
|
809
|
-
preferred_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
810
|
-
subscription_tier: ["free", "free", "free", "free", "supporter", "pro"],
|
|
811
|
-
Platform: ["ios", "android", "web"],
|
|
812
|
-
content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
|
|
813
|
-
},
|
|
814
|
-
|
|
815
|
-
// -- Phase 2: Personas --------------------------------------------
|
|
816
|
-
personas: [
|
|
817
|
-
{
|
|
818
|
-
name: "power_creator",
|
|
819
|
-
weight: 5,
|
|
820
|
-
eventMultiplier: 8.0,
|
|
821
|
-
conversionModifier: 2.0,
|
|
822
|
-
churnRate: 0.01,
|
|
823
|
-
properties: {
|
|
824
|
-
role: "creator",
|
|
825
|
-
segment: "power_creator",
|
|
826
|
-
},
|
|
827
|
-
},
|
|
828
|
-
{
|
|
829
|
-
name: "moderator",
|
|
830
|
-
weight: 8,
|
|
831
|
-
eventMultiplier: 3.0,
|
|
832
|
-
conversionModifier: 1.5,
|
|
833
|
-
churnRate: 0.02,
|
|
834
|
-
properties: {
|
|
835
|
-
role: "moderator",
|
|
836
|
-
segment: "moderator",
|
|
837
|
-
},
|
|
838
|
-
},
|
|
839
|
-
{
|
|
840
|
-
name: "active_contributor",
|
|
841
|
-
weight: 25,
|
|
842
|
-
eventMultiplier: 1.5,
|
|
843
|
-
conversionModifier: 1.0,
|
|
844
|
-
churnRate: 0.05,
|
|
845
|
-
properties: {
|
|
846
|
-
role: "contributor",
|
|
847
|
-
segment: "active_contributor",
|
|
848
|
-
},
|
|
849
|
-
},
|
|
850
|
-
{
|
|
851
|
-
name: "reader",
|
|
852
|
-
weight: 45,
|
|
853
|
-
eventMultiplier: 0.3,
|
|
854
|
-
conversionModifier: 0.5,
|
|
855
|
-
churnRate: 0.12,
|
|
856
|
-
properties: {
|
|
857
|
-
role: "reader",
|
|
858
|
-
segment: "reader",
|
|
859
|
-
},
|
|
860
|
-
},
|
|
861
|
-
{
|
|
862
|
-
name: "lurker",
|
|
863
|
-
weight: 17,
|
|
864
|
-
eventMultiplier: 0.1,
|
|
865
|
-
conversionModifier: 0.2,
|
|
866
|
-
churnRate: 0.5,
|
|
867
|
-
properties: {
|
|
868
|
-
role: "reader",
|
|
869
|
-
segment: "lurker",
|
|
870
|
-
},
|
|
871
|
-
activeWindow: { maxDays: 21 },
|
|
872
|
-
},
|
|
873
|
-
],
|
|
874
|
-
|
|
875
|
-
// -- Phase 2: Subscription ----------------------------------------
|
|
876
|
-
subscription: {
|
|
877
|
-
plans: [
|
|
878
|
-
{ name: "free", price: 0, default: true },
|
|
879
|
-
{ name: "supporter", price: 4.99 },
|
|
880
|
-
{ name: "pro", price: 12.99 },
|
|
881
|
-
],
|
|
882
|
-
lifecycle: {
|
|
883
|
-
trialToPayRate: 0.25,
|
|
884
|
-
upgradeRate: 0.06,
|
|
885
|
-
downgradeRate: 0.04,
|
|
886
|
-
churnRate: 0.06,
|
|
887
|
-
winBackRate: 0.08,
|
|
888
|
-
winBackDelay: 21,
|
|
889
|
-
paymentFailureRate: 0.02,
|
|
890
|
-
},
|
|
891
|
-
},
|
|
892
|
-
|
|
893
|
-
// -- Phase 2: Attribution -----------------------------------------
|
|
894
|
-
attribution: {
|
|
895
|
-
model: "last_touch",
|
|
896
|
-
window: 7,
|
|
897
|
-
campaigns: [
|
|
898
|
-
{
|
|
899
|
-
name: "google_search",
|
|
900
|
-
source: "google",
|
|
901
|
-
medium: "organic",
|
|
902
|
-
activeDays: [0, 120],
|
|
903
|
-
dailyBudget: [100, 400],
|
|
904
|
-
acquisitionRate: 0.03,
|
|
905
|
-
userPersonaBias: { reader: 0.5, lurker: 0.3 },
|
|
906
|
-
},
|
|
907
|
-
{
|
|
908
|
-
name: "reddit_referral",
|
|
909
|
-
source: "reddit",
|
|
910
|
-
medium: "referral",
|
|
911
|
-
activeDays: [0, 120],
|
|
912
|
-
dailyBudget: [50, 200],
|
|
913
|
-
acquisitionRate: 0.02,
|
|
914
|
-
userPersonaBias: { active_contributor: 0.5, moderator: 0.3 },
|
|
915
|
-
},
|
|
916
|
-
{
|
|
917
|
-
name: "youtube_link",
|
|
918
|
-
source: "youtube",
|
|
919
|
-
medium: "referral",
|
|
920
|
-
activeDays: [0, 120],
|
|
921
|
-
dailyBudget: [75, 250],
|
|
922
|
-
acquisitionRate: 0.02,
|
|
923
|
-
userPersonaBias: { lurker: 0.5, reader: 0.3 },
|
|
924
|
-
},
|
|
925
|
-
],
|
|
926
|
-
organicRate: 0.35,
|
|
927
|
-
},
|
|
928
|
-
|
|
929
|
-
// -- Phase 2: Engagement Decay ------------------------------------
|
|
930
|
-
engagementDecay: {
|
|
931
|
-
model: "linear",
|
|
932
|
-
halfLife: 60,
|
|
933
|
-
floor: 0.15,
|
|
934
|
-
},
|
|
935
|
-
|
|
936
|
-
// -- Phase 2: Features --------------------------------------------
|
|
937
|
-
features: [
|
|
938
|
-
{
|
|
939
|
-
name: "live_discussions",
|
|
940
|
-
launchDay: 25,
|
|
941
|
-
adoptionCurve: "fast",
|
|
942
|
-
property: "discussion_mode",
|
|
943
|
-
values: ["classic", "live"],
|
|
944
|
-
defaultBefore: "classic",
|
|
945
|
-
affectsEvents: ["discussion posted", "comment posted"],
|
|
946
|
-
},
|
|
947
|
-
{
|
|
948
|
-
name: "interactive_polls",
|
|
949
|
-
launchDay: 55,
|
|
950
|
-
adoptionCurve: { k: 0.1, midpoint: 20 },
|
|
951
|
-
property: "poll_enabled",
|
|
952
|
-
values: [false, true],
|
|
953
|
-
defaultBefore: false,
|
|
954
|
-
affectsEvents: ["article published"],
|
|
955
|
-
},
|
|
956
|
-
],
|
|
957
|
-
|
|
958
|
-
hook(record, type, meta) {
|
|
959
|
-
if (type === "user") return handleUserHooks(record);
|
|
960
|
-
if (type === "funnel-post") return handleFunnelPostHooks(record, meta);
|
|
961
|
-
if (type === "everything") return handleEverythingHooks(record, meta);
|
|
962
|
-
return record;
|
|
963
|
-
},
|
|
964
|
-
};
|
|
965
|
-
|
|
966
|
-
export default config;
|