@ak--47/dungeon-master 1.5.4 → 1.6.1

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Files changed (149) hide show
  1. package/.claude/skills/analyze-soup/SKILL.md +21 -12
  2. package/.claude/skills/create-dungeon/SKILL.md +65 -5
  3. package/.claude/skills/create-project/SKILL.md +1 -1
  4. package/.claude/skills/create-project/provision.mjs +57 -10
  5. package/.claude/skills/powertools/SKILL.md +75 -0
  6. package/.claude/skills/powertools/pt.mjs +91 -0
  7. package/.claude/skills/powertools/snapshot-project.mjs +124 -0
  8. package/.claude/skills/verify-dungeon/SKILL.md +56 -25
  9. package/.claude/skills/verify-dungeon/references/counting-semantics.md +26 -6
  10. package/.claude/skills/verify-dungeon/references/report-format.md +14 -8
  11. package/.claude/skills/write-hooks/SKILL.md +156 -18
  12. package/CHANGELOG.md +224 -0
  13. package/HOOKS.md +566 -112
  14. package/README.md +30 -9
  15. package/docs/guides/1.3.0-upgrade-guide.md +262 -0
  16. package/docs/guides/1.3.1-upgrade-guide.md +328 -0
  17. package/docs/guides/1.4.0-upgrade-guide.md +130 -0
  18. package/docs/guides/1.4.1-upgrade-guide.md +125 -0
  19. package/docs/guides/1.4.3-upgrade-guide.md +200 -0
  20. package/docs/guides/1.4.4-upgrade-guide.md +95 -0
  21. package/docs/guides/1.5.0-upgrade-guide.md +426 -0
  22. package/docs/guides/1.5.1-upgrade-guide.md +178 -0
  23. package/docs/guides/1.5.3-upgrade-guide.md +117 -0
  24. package/docs/guides/1.6.0-upgrade-guide.md +204 -0
  25. package/dungeons/technical/stories-verify.js +152 -0
  26. package/dungeons/vertical/README.md +154 -0
  27. package/dungeons/vertical/ai-platform/ai-platform.js +1424 -0
  28. package/dungeons/vertical/ai-platform/ai-platform.sql +184 -0
  29. package/dungeons/vertical/ai-platform/ai-platform.verify.mjs +71 -0
  30. package/dungeons/vertical/community/community.js +1589 -0
  31. package/dungeons/vertical/community/community.sql +216 -0
  32. package/dungeons/vertical/community/community.verify.mjs +72 -0
  33. package/dungeons/vertical/crypto/crypto.js +1483 -0
  34. package/dungeons/vertical/crypto/crypto.sql +194 -0
  35. package/dungeons/vertical/crypto/crypto.verify.mjs +78 -0
  36. package/dungeons/vertical/dating/dating.js +1540 -0
  37. package/dungeons/vertical/dating/dating.sql +288 -0
  38. package/dungeons/vertical/dating/dating.verify.mjs +72 -0
  39. package/dungeons/vertical/devtools/devtools.js +1524 -0
  40. package/dungeons/vertical/devtools/devtools.sql +161 -0
  41. package/dungeons/vertical/devtools/devtools.verify.mjs +73 -0
  42. package/dungeons/vertical/ecommerce/ecommerce.js +1480 -0
  43. package/dungeons/vertical/ecommerce/ecommerce.sql +218 -0
  44. package/dungeons/vertical/ecommerce/ecommerce.verify.mjs +70 -0
  45. package/dungeons/vertical/education/education.js +1763 -0
  46. package/dungeons/vertical/education/education.sql +243 -0
  47. package/dungeons/vertical/education/education.verify.mjs +75 -0
  48. package/dungeons/vertical/fintech/fintech.js +1410 -0
  49. package/dungeons/vertical/fintech/fintech.sql +175 -0
  50. package/dungeons/vertical/fintech/fintech.verify.mjs +70 -0
  51. package/dungeons/vertical/fitness/fitness.js +1495 -0
  52. package/dungeons/vertical/fitness/fitness.sql +206 -0
  53. package/dungeons/vertical/fitness/fitness.verify.mjs +71 -0
  54. package/dungeons/vertical/food-delivery/food-delivery.js +1641 -0
  55. package/dungeons/vertical/food-delivery/food-delivery.sql +183 -0
  56. package/dungeons/vertical/food-delivery/food-delivery.verify.mjs +75 -0
  57. package/dungeons/vertical/gaming/gaming.js +1741 -0
  58. package/dungeons/vertical/gaming/gaming.sql +249 -0
  59. package/dungeons/vertical/gaming/gaming.verify.mjs +70 -0
  60. package/dungeons/vertical/healthcare/healthcare.js +1488 -0
  61. package/dungeons/vertical/healthcare/healthcare.sql +193 -0
  62. package/dungeons/vertical/healthcare/healthcare.verify.mjs +72 -0
  63. package/dungeons/vertical/insurance-application/insurance-application.js +1852 -0
  64. package/dungeons/vertical/insurance-application/insurance-application.sql +174 -0
  65. package/dungeons/vertical/insurance-application/insurance-application.verify.mjs +74 -0
  66. package/dungeons/vertical/logistics/logistics.js +1541 -0
  67. package/dungeons/vertical/logistics/logistics.sql +205 -0
  68. package/dungeons/vertical/logistics/logistics.verify.mjs +73 -0
  69. package/dungeons/vertical/marketplace/marketplace.js +1438 -0
  70. package/dungeons/vertical/marketplace/marketplace.sql +148 -0
  71. package/dungeons/vertical/marketplace/marketplace.verify.mjs +74 -0
  72. package/dungeons/vertical/{media.js → media/media.js} +557 -58
  73. package/dungeons/vertical/media/media.sql +173 -0
  74. package/dungeons/vertical/media/media.verify.mjs +74 -0
  75. package/dungeons/vertical/real-estate/real-estate.js +1629 -0
  76. package/dungeons/vertical/real-estate/real-estate.sql +167 -0
  77. package/dungeons/vertical/real-estate/real-estate.verify.mjs +75 -0
  78. package/dungeons/vertical/sass/sass.js +1733 -0
  79. package/dungeons/vertical/sass/sass.sql +173 -0
  80. package/dungeons/vertical/sass/sass.verify.mjs +74 -0
  81. package/dungeons/vertical/social/social.js +1456 -0
  82. package/dungeons/vertical/social/social.sql +160 -0
  83. package/dungeons/vertical/social/social.verify.mjs +76 -0
  84. package/dungeons/vertical/streaming/streaming.js +677 -0
  85. package/dungeons/vertical/streaming/streaming.sql +101 -0
  86. package/dungeons/vertical/streaming/streaming.verify.mjs +75 -0
  87. package/dungeons/vertical/support-desk/support-desk.js +741 -0
  88. package/dungeons/vertical/support-desk/support-desk.sql +137 -0
  89. package/dungeons/vertical/support-desk/support-desk.verify.mjs +75 -0
  90. package/dungeons/vertical/travel/travel.js +1603 -0
  91. package/dungeons/vertical/travel/travel.sql +236 -0
  92. package/dungeons/vertical/travel/travel.verify.mjs +72 -0
  93. package/index.js +7 -3
  94. package/lib/core/config-validator.js +37 -2
  95. package/lib/core/context.js +4 -2
  96. package/lib/core/dungeon-loader.js +20 -15
  97. package/lib/core/dungeon-to-json.js +22 -4
  98. package/lib/core/storage.js +3 -3
  99. package/lib/generators/funnels.js +36 -9
  100. package/lib/hook-helpers/cohort.js +53 -0
  101. package/lib/hook-helpers/index.js +8 -0
  102. package/lib/hook-helpers/mutate.js +1 -1
  103. package/lib/hook-helpers/shape.js +319 -0
  104. package/lib/hook-patterns/aggregate-per-user-by-bin.js +13 -5
  105. package/lib/hook-patterns/attributed-by-source.js +60 -58
  106. package/lib/hook-patterns/frequency-by-frequency.js +14 -4
  107. package/lib/hook-patterns/funnel-frequency-breakdown.js +24 -12
  108. package/lib/hook-patterns/index.js +1 -1
  109. package/lib/hook-patterns/time-to-convert-by-segment.js +75 -13
  110. package/lib/orchestrators/user-loop.js +41 -0
  111. package/lib/templates/story-spec.schema.json +175 -0
  112. package/lib/utils/json-evaluator.js +1 -1
  113. package/lib/utils/utils.js +151 -59
  114. package/lib/verify/coerce.js +186 -0
  115. package/lib/verify/counting.js +270 -32
  116. package/lib/verify/emulate-breakdown.js +1285 -203
  117. package/lib/verify/first-time.js +89 -0
  118. package/lib/verify/flows.js +679 -0
  119. package/lib/verify/formula.js +259 -0
  120. package/lib/verify/funnel-engine.js +697 -113
  121. package/lib/verify/index.js +32 -4
  122. package/lib/verify/sessionize.js +275 -0
  123. package/lib/verify/story-runner.js +483 -0
  124. package/lib/verify/verify-dungeon.js +59 -37
  125. package/package.json +2 -1
  126. package/scripts/extract-dungeon-schema.mjs +2 -2
  127. package/scripts/run-many.mjs +2 -2
  128. package/scripts/verify-runner.mjs +2 -2
  129. package/scripts/verify-stories.mjs +244 -0
  130. package/types.d.ts +298 -30
  131. package/dungeons/vertical/ai-platform.js +0 -818
  132. package/dungeons/vertical/community.js +0 -966
  133. package/dungeons/vertical/crypto.js +0 -895
  134. package/dungeons/vertical/dating.js +0 -830
  135. package/dungeons/vertical/devtools.js +0 -1050
  136. package/dungeons/vertical/ecommerce.js +0 -811
  137. package/dungeons/vertical/education.js +0 -964
  138. package/dungeons/vertical/fintech.js +0 -946
  139. package/dungeons/vertical/fitness.js +0 -935
  140. package/dungeons/vertical/food-delivery.js +0 -934
  141. package/dungeons/vertical/gaming.js +0 -1120
  142. package/dungeons/vertical/healthcare.js +0 -945
  143. package/dungeons/vertical/insurance-application.js +0 -1039
  144. package/dungeons/vertical/logistics.js +0 -986
  145. package/dungeons/vertical/marketplace.js +0 -1019
  146. package/dungeons/vertical/real-estate.js +0 -872
  147. package/dungeons/vertical/sass.js +0 -995
  148. package/dungeons/vertical/social.js +0 -904
  149. package/dungeons/vertical/travel.js +0 -930
@@ -0,0 +1,1540 @@
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+ // ── IMPORTS ──
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+ import dayjs from "dayjs";
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+ import utc from "dayjs/plugin/utc.js";
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+ dayjs.extend(utc);
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+ import "dotenv/config";
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+ import * as u from "@ak--47/dungeon-master/utils";
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+ /** @typedef {import("../../../types").Dungeon} Config */
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+
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+ // ── OVERVIEW ──
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+ /*
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+ * NAME: MeetCute
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+ * APP: Swipe-based dating app (Hinge/Tinder-style) with profile prompts,
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+ * photo verification, matchmaking, messaging, premium tiers. Users
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+ * create a profile with photos and prompts, swipe on potential
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+ * matches, message, exchange numbers, and schedule dates. Premium
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+ * subscribers get boosts, super-likes, and see-who-liked-you.
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+ * SCALE: 30,000 users, ~5.8M events, 121 days (2026-01-01 → 2026-05-01)
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+ * CORE LOOP: profile created → photo uploaded → swipe right → match received → message sent → phone number exchanged → date scheduled
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+ *
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+ * EVENTS (17):
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+ * photo uploaded (12) > swipe right (10) > swipe left (8) > app opened (8)
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+ * > message sent (6) > message received (5) > profile viewed (5) > match received (4)
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+ * > prompt answered (3) > bio updated (2) > boost activated (2)
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+ * > profile created (1) > phone number exchanged (1) > date scheduled (1)
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+ * > premium upgrade (1) > premium cancelled (1) > report user (1)
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+ *
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+ * FUNNELS (4):
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+ * - Onboarding: profile created → photo uploaded → swipe right (75%)
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+ * - Match Flow: swipe right → match received → message sent (50%, reentry)
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+ * - Date Funnel: message sent → phone number exchanged → date scheduled (25%, reentry)
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+ * - Monetization: app opened → boost activated → premium upgrade (20%)
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+ *
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+ * USER PROPS: subscription, age_range, gender, looking_for, photo_count, total_matches, total_messages_sent, profile_completeness, Platform
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+ * SUPER PROPS: subscription, Platform
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+ * SCD PROPS: subscription_tier (Free/Premium/Elite, monthly fuzzy, max 6)
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+ * GROUPS: none
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+ */
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+
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+ // ── HOOK STORIES ──
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+ /*
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+ * NOTE: All cohort effects are HIDDEN — no flag stamping. Discoverable via
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+ * behavioral cohorts, raw-prop breakdowns, or funnel analysis.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 1. PHOTO MAGIC NUMBER (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Sweet 2-5 photos uploaded → 2-4 extra cloned match-received events
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+ * per existing match. Over 6+ photos → match_score drops 35% on match-received
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+ * events (over-curated profile reads as fake; quality matches don't trust it).
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+ * No flag.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Matches per User by Photo-Count Bucket
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+ * - Cohort A: users with 2-5 "photo uploaded"
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+ * - Cohort B: users with 0-1
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+ * - Event: "match received" → Total per user
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+ * - Expected: ~4x activity-normalized (matches-per-swipe); the raw
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+ * per-user ratio is smaller because sweet uploaders skew less active
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+ *
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+ * Report 2: Avg match_score on Heavy Photo Uploaders
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+ * - Cohort C: users with >= 6 "photo uploaded"
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+ * - Cohort A: users with 2-5
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+ * - Event: "match received" → AVG of match_score
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+ * - Expected: C ~ 0.65x A (35% lower match quality)
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+ *
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+ * REAL-WORLD ANALOGUE: A few good photos signal authenticity; too many
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+ * curated shots read as catfish or staged.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 2. WEEKEND SWIPE SURGE (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Sunday swipes get heavy cloning (evening 5 extra clones = 6x,
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+ * daytime 2 extra = 3x) to overcome soup DOW weight deficit. No flag.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Swipe Volume by Day of Week
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+ * - Insights > "swipe right" → Total → Breakdown: Day of Week
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+ * - Expected: Sunday taller than other days
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+ *
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+ * REAL-WORLD ANALOGUE: Sunday Scaries drive swipe activity.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 3. SUPER-LIKE EFFECT (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Each is_super_like=true swipe clones 3 extra match-received events
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+ * within 5-120 minutes. No flag.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Super-Like to Match Funnel
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+ * - Funnels > "swipe right" (filter: is_super_like=true) → "match received"
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+ * - vs same with is_super_like=false
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+ * - Expected: super-like funnel ~ 3x higher conversion
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+ *
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+ * REAL-WORLD ANALOGUE: Super-likes dramatically lift match rates.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 4. PREMIUM MATCH BOOST (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Premium subscribers get 2x match events; Elite get 4x + cloned
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+ * profile-viewed events (see-who-liked-you). Reads subscription from profile.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Matches by Subscription Tier
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+ * - Insights > "match received" → Total per user → Breakdown: subscription
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+ * - Expected: Free ~ 1x, Premium ~ 2x, Elite ~ 4x
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+ *
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+ * REAL-WORLD ANALOGUE: Premium tiers boost visibility.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 5. GHOSTING CHURN (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Users with match-received but no message-sent within 48 hours lose
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+ * 80% of post-match events. No flag.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Retention by Messaging Behavior
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+ * - Retention starting "match received"
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+ * - Cohort A: users with >= 1 "message sent" within 48 hours of match
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+ * - Cohort B: rest
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+ * - Expected: B drops sharply
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+ *
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+ * REAL-WORLD ANALOGUE: Non-responders churn.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 6. BIO + PROMPT POWER USERS (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Users with bio-updated AND 3+ prompt-answered events get 3 extra
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+ * cloned date-scheduled events per existing. No flag.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Dates per User by Profile Effort
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+ * - Cohort A: users with bio-updated AND >= 3 "prompt answered"
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+ * - Cohort B: rest
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+ * - Event: "date scheduled" → Total per user
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+ * - Expected: 4x mechanism; the population-level rate ratio reads
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+ * ~2x because the rest cohort is the low-activity tail whose
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+ * messages co-occur with funnel dates (see story H6)
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+ *
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+ * REAL-WORLD ANALOGUE: Profile effort signals serious intent.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 7. VALENTINE'S DAY SPIKE (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Days 58-63 (V-Day window): profile-created events cloned 3x and
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+ * premium-upgrade events cloned 5x. No flag — discover via line chart by day.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Signup Volume Over Time
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+ * - Insights > "profile created" → Total → Line by day
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+ * - Expected: spike ~ 3x days 58-63
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+ *
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+ * REAL-WORLD ANALOGUE: Love is expensive.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 8. OFF-APP RETENTION (everything)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Users with phone-exchanged OR date-scheduled in first 14 days
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+ * get extra cloned app-open + swipe events past day 30. Non-milestone
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+ * users lose 80% of post-day-30 events. No flag.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Retention by Milestone Cohort
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+ * - Cohort A: users with phone-exchanged OR date-scheduled in first 14 days
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+ * - Cohort B: rest
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+ * - Expected: A ~ 60% D30 retention vs B ~ 20%
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+ *
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+ * REAL-WORLD ANALOGUE: Once they find someone IRL, app becomes irrelevant.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 9. MATCH FLOW TIME-TO-CONVERT (funnel-post)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: Elite users complete the MATCH FLOW funnel (swipe→match→message)
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+ * 1.4x faster (factor 0.71 on inter-event gaps); Free users 1.4x slower
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+ * (factor 1.4). v1.6: scoped to Match Flow only — the v1.5 hook stretched
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+ * every funnel, leaking an undocumented tier-speed pattern into
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+ * Onboarding/Date Funnel/Monetization.
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Match Flow Median Time-to-Convert by Tier
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+ * - Funnels > "swipe right" → "match received" → "message sent"
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+ * - Measure: Median time to convert
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+ * - Breakdown: subscription
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+ * - Expected: Elite ~ 0.71x; Free ~ 1.4x (both compressed toward 1 by
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+ * organic cross-instance pairings; see the H9 story narrative)
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+ *
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+ * NOTE (funnel-post measurement): visible via Mixpanel funnel median
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+ * TTC and via emulateBreakdown's timeToConvert (the H9 story asserts
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+ * the delta itself at a 33.6h conversion window = 24h generative
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+ * window × 1.4 max stretch). Cross-event MIN→MIN SQL queries on raw
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+ * events do NOT show this — funnel-post adjusts gaps within funnel
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+ * instances, not across the user's full event history.
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+ *
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+ * REAL-WORLD ANALOGUE: Premium notifications + boost surface matches faster.
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+ *
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+ * -------------------------------------------------------------------------------------
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+ * 10. AGE RANGE AFFECTS DATE CONVERSION (funnel-pre)
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+ * -------------------------------------------------------------------------------------
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+ * PATTERN: On the Date Funnel (message sent → phone number exchanged →
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+ * date scheduled), users aged 25-34 convert at 1.3x baseline; 40+ at 0.6x.
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+ * Scoped to the funnel containing "date scheduled".
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+ *
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+ * HOW TO FIND IT IN MIXPANEL:
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+ * Report 1: Date Funnel Conversion by Age Range
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+ * - Funnels > "message sent" → "phone number exchanged" → "date scheduled"
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+ * - Breakdown: age_range
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+ * - Expected: 25-29 / 30-34 ~ 1.3x baseline; 40+ ~ 0.6x
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+ *
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+ * REAL-WORLD ANALOGUE: Peak dating age ranges convert faster to in-person
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+ * dates; older users are more selective.
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+ *
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+ * =====================================================================================
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+ * EXPECTED METRICS SUMMARY (Measured = full fidelity, 30K users / 5,839,522 events)
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+ * =====================================================================================
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+ *
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+ * Story id | Metric | Expected | Measured
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+ * ----------------------------|-------------------------------------|--------------|---------
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+ * H1-photo-magic-number[0] | over/low avg match_score | [0.60, 0.73] | 0.659
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+ * H1-photo-magic-number[1] | sweet/low adj-match-per-swipe DD | [2.8, 5.2] | 4.10
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+ * H2-sunday-swipe-surge[0] | Sunday / mean(other DOW) swipes | [2.0, 6.0] | 2.38
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+ * H3-super-like-effect[0] | measured/predicted additive lift | [0.75, 1.25] | 0.881
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+ * H4-premium-match-boost[0] | Elite/Free avg matches | [3.2, 4.6] | 3.99
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+ * H4-premium-match-boost[1] | Premium/Free avg matches | [1.6, 2.4] | 2.01
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+ * H4-premium-match-boost[2] | Elite mod-4 share (Free placebo) | ≥0.9 (≤0.4) | 0.987 (0.248)
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+ * H5-ghosting-churn[0] | pre-calibrated keep / knob 0.2 | [0.6, 1.4] | 0.982
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+ * H6-bio-prompt-power-users[0]| power/rest dates-per-message | [1.5, 3.4] | 2.09
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+ * H6-bio-prompt-power-users[1]| power mod-4 share (rest placebo) | ≥0.9 (≤0.4) | 0.906 (0.378)
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+ * H7-vday-spike[0] | V-Day window/baseline daily signups | [2.0, 3.3] | 2.30
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+ * H7-vday-spike[1] | V-Day window/baseline daily upgrades| [3.5, 5.6] | 4.25
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+ * H8-offapp-retention[0] | rest post-30d share / predicted | [0.7, 1.35] | 1.04
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+ * H9-match-flow-ttc[0] | Elite/Premium median TTC (emulator) | [0.55, 0.92] | 0.820
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+ * H9-match-flow-ttc[1] | Free/Premium median TTC (emulator) | [1.05, 1.55] | 1.11
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+ * H10-age-date-conversion[0] | 25-34/base date-funnel conv ratio | [1.05, 1.45] | 1.28
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+ * H10-age-date-conversion[0] | 40+/base date-funnel conv ratio | [0.45, 0.88] | 0.604
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+ */
235
+
236
+ // ── SCALE ──
237
+ const SEED = "meetcute";
238
+ const NUM_USERS = 30_000;
239
+ const DATASET_START = "2026-01-01T00:00:00Z";
240
+ const DATASET_END = "2026-05-01T23:59:59Z";
241
+ const EVENTS_PER_DAY = 1.5;
242
+ const token = process.env.MP_TOKEN || "your-mixpanel-token";
243
+
244
+ const chance = u.initChance(SEED);
245
+
246
+ // ── KNOBS (tweak these to reshape stories) ──
247
+ const PHOTO_SWEET_MIN = 2;
248
+ const PHOTO_SWEET_MAX = 5;
249
+ const PHOTO_OVER_THRESHOLD = 6;
250
+ const PHOTO_OVER_SCORE_FACTOR = 0.65;
251
+
252
+ const SUNDAY_EVENING_CLONES = 5;
253
+ const SUNDAY_DAYTIME_CLONES = 2;
254
+
255
+ const SUPER_LIKE_MATCH_CLONES = 3;
256
+
257
+ const PREMIUM_MATCH_MULT = 2;
258
+ const ELITE_MATCH_MULT = 4;
259
+
260
+ const GHOSTING_WINDOW_HOURS = 48;
261
+ const GHOSTING_DROP_LIKELIHOOD = 80;
262
+
263
+ const BIO_PROMPT_THRESHOLD = 3;
264
+ const BIO_PROMPT_DATE_CLONE_MULT = 3;
265
+
266
+ const VDAY_WINDOW_START_DAY = 58;
267
+ const VDAY_WINDOW_END_DAY = 63;
268
+ const VDAY_SIGNUP_CLONES = 2;
269
+ const VDAY_UPGRADE_CLONES = 4;
270
+
271
+ const MILESTONE_WINDOW_DAYS = 14;
272
+ const RETENTION_CUTOFF_DAYS = 30;
273
+ const RETENTION_TARGET_PCT = 0.3;
274
+ const OFFAPP_DROP_LIKELIHOOD = 80;
275
+
276
+ const FUNNEL_TTC_ELITE = 0.71;
277
+ const FUNNEL_TTC_FREE = 1.4;
278
+
279
+ const AGE_CONV_BOOST = 1.3;
280
+ const AGE_CONV_DROP = 0.6;
281
+
282
+ // ── HELPER FUNCTIONS ──
283
+ function handleFunnelPreHooks(record, meta) {
284
+ // H10: Age range affects date conversion — 25-34 +30%, 40+ -40%
285
+ const isDateFunnel = meta.funnel?.sequence?.includes("date scheduled");
286
+ if (isDateFunnel) {
287
+ const age = meta.profile?.age_range;
288
+ if (age === "25-29" || age === "30-34") {
289
+ record.conversionRate = Math.min(95, Math.round(record.conversionRate * AGE_CONV_BOOST));
290
+ } else if (age === "40+") {
291
+ record.conversionRate = Math.round(record.conversionRate * AGE_CONV_DROP);
292
+ }
293
+ }
294
+ return record;
295
+ }
296
+
297
+ function handleFunnelPostHooks(record, meta) {
298
+ // H9: Match Flow TTC scaled by subscription tier. Scoped to the Match
299
+ // Flow funnel only — the documented story (and the Mixpanel report it
300
+ // teaches) is Match Flow median TTC; the v1.5 hook stretched EVERY
301
+ // funnel, leaking an undocumented tier-speed pattern into
302
+ // Onboarding/Date Funnel/Monetization.
303
+ if (meta?.funnel?.name !== "Match Flow") return record;
304
+ const segment = meta?.profile?.subscription;
305
+ if (Array.isArray(record) && record.length > 1) {
306
+ const factor = (
307
+ segment === "Elite" ? FUNNEL_TTC_ELITE :
308
+ segment === "Free" ? FUNNEL_TTC_FREE :
309
+ 1.0
310
+ );
311
+ if (factor !== 1.0) {
312
+ for (let i = 1; i < record.length; i++) {
313
+ const prev = dayjs(record[i - 1].time);
314
+ const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
315
+ record[i].time = prev.add(newGap, "milliseconds").toISOString();
316
+ }
317
+ }
318
+ }
319
+ return record;
320
+ }
321
+
322
+ function handleEverythingHooks(record, meta) {
323
+ const datasetStart = dayjs.unix(meta.datasetStart);
324
+ const VDAY_WINDOW_START = datasetStart.add(VDAY_WINDOW_START_DAY, "days");
325
+ const VDAY_WINDOW_END = datasetStart.add(VDAY_WINDOW_END_DAY, "days");
326
+ const events = record;
327
+ if (!events || events.length === 0) return record;
328
+
329
+ const profile = meta.profile || {};
330
+
331
+ events.forEach(e => {
332
+ if (profile.subscription) e.subscription = profile.subscription;
333
+ // pin Platform per-user — the engine draws super props per-event,
334
+ // which gives one user mixed platforms (profile key is capital-P;
335
+ // the v1.5 lowercase read was dead code)
336
+ if (profile.Platform) e.Platform = profile.Platform;
337
+ });
338
+
339
+ let photoUploadCount = 0;
340
+ let promptAnsweredCount = 0;
341
+ let hasBioUpdated = false;
342
+ const matchEvents = [];
343
+ const messageSentEvents = [];
344
+ const superLikeEvents = [];
345
+ let hasPhoneExchangedEarly = false;
346
+ let hasDateScheduledEarly = false;
347
+ let firstEventTime = null;
348
+
349
+ events.forEach(event => {
350
+ if (!firstEventTime || dayjs(event.time).isBefore(dayjs(firstEventTime))) {
351
+ firstEventTime = event.time;
352
+ }
353
+ if (event.event === "photo uploaded") photoUploadCount++;
354
+ if (event.event === "prompt answered") promptAnsweredCount++;
355
+ if (event.event === "bio updated") hasBioUpdated = true;
356
+ if (event.event === "match received") matchEvents.push(event);
357
+ if (event.event === "message sent") messageSentEvents.push(event);
358
+ if (event.event === "swipe right" && event.is_super_like === true) superLikeEvents.push(event);
359
+ });
360
+
361
+ if (firstEventTime) {
362
+ const earlyWindow = dayjs(firstEventTime).add(MILESTONE_WINDOW_DAYS, "days");
363
+ events.forEach(event => {
364
+ const t = dayjs(event.time);
365
+ if (t.isBefore(earlyWindow)) {
366
+ if (event.event === "phone number exchanged") hasPhoneExchangedEarly = true;
367
+ if (event.event === "date scheduled") hasDateScheduledEarly = true;
368
+ }
369
+ });
370
+ }
371
+
372
+ // H1: PHOTO MAGIC NUMBER (sweet 2-5 photos → clone 2-4 extra matches)
373
+ // Over-6 score reduction is applied AT THE END of this hook so it also
374
+ // affects matches injected by H4 (premium boost).
375
+ if (photoUploadCount >= PHOTO_SWEET_MIN && photoUploadCount <= PHOTO_SWEET_MAX && matchEvents.length > 0) {
376
+ const matchTemplate = matchEvents[0];
377
+ matchEvents.forEach(m => {
378
+ const extras = chance.integer({ min: 2, max: 4 });
379
+ for (let i = 0; i < extras; i++) {
380
+ events.push({
381
+ ...matchTemplate,
382
+ time: dayjs(m.time).add(chance.integer({ min: 1, max: 180 }), "minutes").toISOString(),
383
+ user_id: m.user_id,
384
+ match_score: chance.integer({ min: 60, max: 98 }),
385
+ // engine stamps insert_id at generation — clones need fresh
386
+ // ids or Mixpanel's $insert_id dedupe silently eats them
387
+ insert_id: chance.guid(),
388
+ });
389
+ }
390
+ });
391
+ }
392
+
393
+ // H2: WEEKEND SWIPE SURGE — Sunday swipes get heavy cloning
394
+ // to overcome the soup DOW weight deficit. Evening swipes (18-23)
395
+ // get 5 clones; daytime Sunday swipes get 2 clones.
396
+ // No flag — discover via day-of-week chart.
397
+ for (let idx = events.length - 1; idx >= 0; idx--) {
398
+ const event = events[idx];
399
+ if (event.event === "swipe right") {
400
+ const dow = new Date(event.time).getUTCDay();
401
+ if (dow === 0) {
402
+ const hr = new Date(event.time).getUTCHours();
403
+ const clones = (hr >= 18 && hr <= 23) ? SUNDAY_EVENING_CLONES : SUNDAY_DAYTIME_CLONES;
404
+ const etime = dayjs(event.time);
405
+ for (let c = 0; c < clones; c++) {
406
+ events.push({
407
+ ...event,
408
+ time: etime.add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
409
+ user_id: event.user_id,
410
+ insert_id: chance.guid(),
411
+ });
412
+ }
413
+ }
414
+ }
415
+ }
416
+
417
+ // H3: SUPER-LIKE EFFECT — clone 3 extra match events per
418
+ // super-like, near in time. No flag — discover via funnel
419
+ // "swipe right where is_super_like=true" → "match received".
420
+ if (superLikeEvents.length > 0) {
421
+ const matchTemplate = matchEvents[0] || events[0];
422
+ superLikeEvents.forEach(sle => {
423
+ for (let i = 0; i < SUPER_LIKE_MATCH_CLONES; i++) {
424
+ events.push({
425
+ ...matchTemplate,
426
+ event: "match received",
427
+ time: dayjs(sle.time).add(chance.integer({ min: 5, max: 120 }), "minutes").toISOString(),
428
+ user_id: sle.user_id,
429
+ match_score: chance.integer({ min: 70, max: 99 }),
430
+ insert_id: chance.guid(),
431
+ });
432
+ }
433
+ });
434
+ }
435
+
436
+ // H5: GHOSTING CHURN — users with match but no message within
437
+ // 48hrs lose 80% of post-match events. No flag.
438
+ // (runs BEFORE premium boost so injected premium matches survive)
439
+ if (matchEvents.length > 0) {
440
+ let hasTimely = false;
441
+ for (const m of matchEvents) {
442
+ const matchTime = dayjs(m.time);
443
+ const deadline = matchTime.add(GHOSTING_WINDOW_HOURS, "hours");
444
+ for (const msg of messageSentEvents) {
445
+ const msgTime = dayjs(msg.time);
446
+ if (msgTime.isAfter(matchTime) && msgTime.isBefore(deadline)) {
447
+ hasTimely = true;
448
+ break;
449
+ }
450
+ }
451
+ if (hasTimely) break;
452
+ }
453
+ if (!hasTimely) {
454
+ const earliestMatch = matchEvents.reduce((min, m) =>
455
+ dayjs(m.time).isBefore(dayjs(min.time)) ? m : min
456
+ );
457
+ const churnAfter = dayjs(earliestMatch.time);
458
+ for (let i = events.length - 1; i >= 0; i--) {
459
+ if (dayjs(events[i].time).isAfter(churnAfter) && chance.bool({ likelihood: GHOSTING_DROP_LIKELIHOOD })) {
460
+ events.splice(i, 1);
461
+ }
462
+ }
463
+ }
464
+ }
465
+
466
+ // H4: PREMIUM MATCH BOOST — Premium 2x, Elite 4x match events.
467
+ // Elite users also get profile-viewed events injected (see-who-liked-you).
468
+ // Reads subscription from profile. Runs AFTER ghosting churn so
469
+ // injected matches are not culled.
470
+ const sub = profile.subscription;
471
+ if ((sub === "Premium" || sub === "Elite") && matchEvents.length > 0) {
472
+ // Count surviving match events post-churn
473
+ const survivingMatches = events.filter(e => e.event === "match received");
474
+ const baseCount = survivingMatches.length || 1;
475
+ const targetMultiplier = sub === "Elite" ? ELITE_MATCH_MULT : PREMIUM_MATCH_MULT;
476
+ const toAdd = Math.max(0, baseCount * targetMultiplier - baseCount);
477
+ const matchTemplate = matchEvents[0];
478
+ for (let i = 0; i < toAdd; i++) {
479
+ const sourceMatch = survivingMatches[i % survivingMatches.length] || matchTemplate;
480
+ events.push({
481
+ ...matchTemplate,
482
+ time: dayjs(sourceMatch.time).add(chance.integer({ min: 10, max: 240 }), "minutes").toISOString(),
483
+ user_id: sourceMatch.user_id,
484
+ match_score: chance.integer({ min: 65, max: 99 }),
485
+ insert_id: chance.guid(),
486
+ });
487
+ }
488
+ if (sub === "Elite") {
489
+ const viewTemplate = events.find(e => e.event === "profile viewed") || matchTemplate;
490
+ survivingMatches.forEach(m => {
491
+ events.push({
492
+ ...viewTemplate,
493
+ event: "profile viewed",
494
+ time: dayjs(m.time).subtract(chance.integer({ min: 10, max: 120 }), "minutes").toISOString(),
495
+ user_id: m.user_id,
496
+ viewer_source: "liked_you",
497
+ insert_id: chance.guid(),
498
+ });
499
+ });
500
+ }
501
+ }
502
+
503
+ // H6: BIO + PROMPT POWER USERS — bio + 3+ prompts → 3 extra
504
+ // cloned date events per existing. No flag.
505
+ if (hasBioUpdated && promptAnsweredCount >= BIO_PROMPT_THRESHOLD) {
506
+ const dateEvents = events.filter(e => e.event === "date scheduled");
507
+ if (dateEvents.length > 0) {
508
+ const dateTemplate = dateEvents[0];
509
+ const venueTypes = ["coffee", "dinner", "drinks", "activity", "virtual"];
510
+ for (let i = 0; i < dateEvents.length * BIO_PROMPT_DATE_CLONE_MULT; i++) {
511
+ const sourceDate = dateEvents[i % dateEvents.length];
512
+ events.push({
513
+ ...dateTemplate,
514
+ time: dayjs(sourceDate.time).add(chance.integer({ min: 1, max: 72 }), "hours").toISOString(),
515
+ user_id: sourceDate.user_id,
516
+ venue_type: chance.pickone(venueTypes),
517
+ insert_id: chance.guid(),
518
+ });
519
+ }
520
+ }
521
+ }
522
+
523
+ // H7: VALENTINE'S DAY SPIKE — clone profile-created events during
524
+ // days 58-63 (3x volume), plus clone premium-upgrade events 5x. No flag.
525
+ const vdaySignups = events.filter(e =>
526
+ e.event === "profile created" &&
527
+ dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
528
+ dayjs(e.time).isBefore(VDAY_WINDOW_END)
529
+ );
530
+ vdaySignups.forEach(signup => {
531
+ for (let i = 0; i < VDAY_SIGNUP_CLONES; i++) {
532
+ events.push({
533
+ ...signup,
534
+ time: dayjs(signup.time).add(chance.integer({ min: 1, max: 48 }), "hours").toISOString(),
535
+ user_id: signup.user_id,
536
+ insert_id: chance.guid(),
537
+ });
538
+ }
539
+ });
540
+
541
+ const vdayUpgrades = events.filter(e =>
542
+ e.event === "premium upgrade" &&
543
+ dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
544
+ dayjs(e.time).isBefore(VDAY_WINDOW_END)
545
+ );
546
+ if (vdayUpgrades.length > 0) {
547
+ const upgradeTemplate = vdayUpgrades[0];
548
+ vdayUpgrades.forEach(upgrade => {
549
+ for (let i = 0; i < VDAY_UPGRADE_CLONES; i++) {
550
+ events.push({
551
+ ...upgradeTemplate,
552
+ time: dayjs(upgrade.time).add(chance.integer({ min: 1, max: 24 }), "hours").toISOString(),
553
+ user_id: upgrade.user_id,
554
+ plan: upgrade.plan,
555
+ price_usd: upgrade.price_usd,
556
+ insert_id: chance.guid(),
557
+ });
558
+ }
559
+ });
560
+ }
561
+
562
+ // H1b: PHOTO MAGIC NUMBER — over-6 score reduction (applied LAST so
563
+ // it also affects matches injected by H4 premium boost).
564
+ if (photoUploadCount >= PHOTO_OVER_THRESHOLD) {
565
+ events.forEach(e => {
566
+ if (e.event === "match received" && typeof e.match_score === "number") {
567
+ e.match_score = Math.max(20, Math.round(e.match_score * PHOTO_OVER_SCORE_FACTOR));
568
+ }
569
+ });
570
+ }
571
+
572
+ // H8: OFF-APP RETENTION — users with phone-exchanged or
573
+ // date-scheduled in first 14 days get extra cloned app-open + swipe
574
+ // events past day 30. Non-milestone users lose 80% of post-day-30
575
+ // events. No flag.
576
+ if (firstEventTime) {
577
+ const day30 = dayjs(firstEventTime).add(RETENTION_CUTOFF_DAYS, "days");
578
+ const hasEarlyMilestone = hasPhoneExchangedEarly || hasDateScheduledEarly;
579
+ if (hasEarlyMilestone) {
580
+ const appOpenedTemplate = events.find(e => e.event === "app opened") || events[0];
581
+ const swipeTemplate = events.find(e => e.event === "swipe right") || events[0];
582
+ const postDay30Events = events.filter(e => dayjs(e.time).isAfter(day30));
583
+ if (postDay30Events.length < events.length * RETENTION_TARGET_PCT) {
584
+ const retentionCount = Math.floor(events.length * RETENTION_TARGET_PCT);
585
+ for (let i = 0; i < retentionCount; i++) {
586
+ const daysAfter = chance.integer({ min: 1, max: 60 });
587
+ const template = chance.bool({ likelihood: 50 }) ? appOpenedTemplate : swipeTemplate;
588
+ events.push({
589
+ ...template,
590
+ time: day30.add(daysAfter, "days").add(chance.integer({ min: 0, max: 23 }), "hours").toISOString(),
591
+ user_id: template.user_id,
592
+ insert_id: chance.guid(),
593
+ });
594
+ }
595
+ }
596
+ } else {
597
+ for (let i = events.length - 1; i >= 0; i--) {
598
+ if (dayjs(events[i].time).isAfter(day30) && chance.bool({ likelihood: OFFAPP_DROP_LIKELIHOOD })) {
599
+ events.splice(i, 1);
600
+ }
601
+ }
602
+ }
603
+ }
604
+
605
+ return record;
606
+ }
607
+
608
+ // ── CONFIG ──
609
+ /** @type {Config} */
610
+ const config = {
611
+ version: 2,
612
+ seed: SEED,
613
+ datasetStart: DATASET_START,
614
+ datasetEnd: DATASET_END,
615
+ avgEventsPerUserPerDay: EVENTS_PER_DAY,
616
+ numUsers: NUM_USERS,
617
+ format: "json",
618
+ gzip: true,
619
+ credentials: {
620
+ token,
621
+ },
622
+ switches: {
623
+ hasSessionIds: true,
624
+ alsoInferFunnels: false,
625
+ hasLocation: true,
626
+ hasAndroidDevices: true,
627
+ hasIOSDevices: true,
628
+ hasDesktopDevices: false,
629
+ hasBrowser: false,
630
+ hasCampaigns: false,
631
+ isAnonymous: false,
632
+ hasAdSpend: false,
633
+ hasAvatar: true,
634
+ },
635
+ identity: {
636
+ avgDevicePerUser: 2,
637
+ },
638
+ concurrency: 1,
639
+ writeToDisk: false,
640
+ soup: "growth",
641
+
642
+ events: [
643
+ {
644
+ event: "profile created",
645
+ weight: 1,
646
+ isFirstEvent: true,
647
+ isAuthEvent: true,
648
+ properties: {
649
+ age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
650
+ gender: ["Male", "Male", "Female", "Female", "Non-binary"],
651
+ looking_for: ["Men", "Women", "Everyone"],
652
+ },
653
+ },
654
+ {
655
+ event: "photo uploaded",
656
+ weight: 12,
657
+ isStrictEvent: false,
658
+ properties: {
659
+ photo_number: u.weighNumRange(1, 6, 0.5, 2),
660
+ has_face: [true, true, true, true, false],
661
+ },
662
+ },
663
+ {
664
+ event: "bio updated",
665
+ weight: 2,
666
+ properties: {
667
+ bio_length: u.weighNumRange(10, 500, 0.4, 120),
668
+ },
669
+ },
670
+ {
671
+ event: "prompt answered",
672
+ weight: 3,
673
+ properties: {
674
+ prompt_type: ["icebreaker", "opinion", "hypothetical", "personal", "creative"],
675
+ answer_length: u.weighNumRange(10, 300, 0.4, 80),
676
+ },
677
+ },
678
+ {
679
+ event: "swipe right",
680
+ weight: 10,
681
+ isStrictEvent: false,
682
+ properties: {
683
+ is_super_like: [false, false, false, false, false, false, false, false, false, true],
684
+ swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
685
+ },
686
+ },
687
+ {
688
+ event: "swipe left",
689
+ weight: 8,
690
+ properties: {
691
+ swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
692
+ },
693
+ },
694
+ {
695
+ event: "match received",
696
+ weight: 4,
697
+ isStrictEvent: false,
698
+ properties: {
699
+ match_score: u.weighNumRange(50, 100, 0.5, 75),
700
+ },
701
+ },
702
+ {
703
+ event: "message sent",
704
+ weight: 6,
705
+ isStrictEvent: false,
706
+ properties: {
707
+ message_length: u.weighNumRange(1, 500, 0.3, 40),
708
+ has_emoji: [false, false, true, true, true],
709
+ response_time_mins: u.weighNumRange(1, 1440, 0.3, 30),
710
+ },
711
+ },
712
+ {
713
+ event: "message received",
714
+ weight: 5,
715
+ properties: {
716
+ message_length: u.weighNumRange(1, 500, 0.3, 50),
717
+ },
718
+ },
719
+ {
720
+ event: "phone number exchanged",
721
+ weight: 1,
722
+ isStrictEvent: false,
723
+ properties: {
724
+ exchange_method: ["in_chat", "in_chat", "voice_call", "video_call"],
725
+ },
726
+ },
727
+ {
728
+ event: "date scheduled",
729
+ weight: 1,
730
+ isStrictEvent: false,
731
+ properties: {
732
+ venue_type: ["coffee", "dinner", "drinks", "activity", "virtual"],
733
+ },
734
+ },
735
+ {
736
+ event: "profile viewed",
737
+ weight: 5,
738
+ properties: {
739
+ viewer_source: ["feed", "discover", "liked_you", "nearby"],
740
+ },
741
+ },
742
+ {
743
+ event: "premium upgrade",
744
+ weight: 1,
745
+ isStrictEvent: false,
746
+ properties: {
747
+ plan: ["Premium", "Premium", "Premium", "Elite"],
748
+ price_usd: [14.99, 14.99, 14.99, 29.99],
749
+ },
750
+ },
751
+ {
752
+ event: "premium cancelled",
753
+ weight: 1,
754
+ isStrictEvent: true,
755
+ properties: {
756
+ cancel_reason: ["found_someone", "too_expensive", "not_enough_matches", "bad_experience", "taking_a_break"],
757
+ subscription_duration_days: u.weighNumRange(7, 365, 0.3, 30),
758
+ },
759
+ },
760
+ {
761
+ event: "boost activated",
762
+ weight: 2,
763
+ properties: {
764
+ boost_type: ["standard", "super"],
765
+ boost_duration_mins: [15, 30, 30, 60],
766
+ },
767
+ },
768
+ {
769
+ event: "report user",
770
+ weight: 1,
771
+ isStrictEvent: true,
772
+ properties: {
773
+ report_reason: ["fake_profile", "inappropriate_photos", "harassment", "spam", "underage"],
774
+ },
775
+ },
776
+ {
777
+ event: "app opened",
778
+ weight: 8,
779
+ isStrictEvent: false,
780
+ properties: {
781
+ session_duration_mins: u.weighNumRange(1, 120, 0.3, 8),
782
+ },
783
+ },
784
+ ],
785
+
786
+ funnels: [
787
+ {
788
+ name: "Onboarding",
789
+ sequence: ["profile created", "photo uploaded", "swipe right"],
790
+ conversionRate: 75,
791
+ order: "sequential",
792
+ isFirstFunnel: true,
793
+ timeToConvert: 1,
794
+ weight: 3,
795
+ },
796
+ {
797
+ name: "Match Flow",
798
+ sequence: ["swipe right", "match received", "message sent"],
799
+ conversionRate: 50,
800
+ order: "sequential",
801
+ timeToConvert: 24,
802
+ weight: 6,
803
+ reentry: true,
804
+ },
805
+ {
806
+ name: "Date Funnel",
807
+ sequence: ["message sent", "phone number exchanged", "date scheduled"],
808
+ conversionRate: 25,
809
+ order: "sequential",
810
+ timeToConvert: 72,
811
+ weight: 3,
812
+ reentry: true,
813
+ },
814
+ {
815
+ name: "Monetization",
816
+ sequence: ["app opened", "boost activated", "premium upgrade"],
817
+ conversionRate: 20,
818
+ order: "sequential",
819
+ timeToConvert: 48,
820
+ weight: 2,
821
+ },
822
+ ],
823
+
824
+ superProps: {
825
+ subscription: ["Free", "Free", "Free", "Premium", "Elite"],
826
+ Platform: ["ios", "ios", "android"],
827
+ },
828
+
829
+ userProps: {
830
+ subscription: ["Free", "Free", "Free", "Premium", "Elite"],
831
+ age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
832
+ gender: ["Male", "Male", "Female", "Female", "Non-binary"],
833
+ looking_for: ["Men", "Women", "Everyone"],
834
+ photo_count: u.weighNumRange(0, 8, 0.4, 3),
835
+ total_matches: u.weighNumRange(0, 200, 0.3, 15),
836
+ total_messages_sent: u.weighNumRange(0, 500, 0.3, 30),
837
+ profile_completeness: ["incomplete", "incomplete", "basic", "basic", "complete"],
838
+ Platform: ["ios", "ios", "android"],
839
+ },
840
+
841
+ scdProps: {
842
+ subscription_tier: {
843
+ values: ["Free", "Premium", "Elite"],
844
+ frequency: "month",
845
+ timing: "fuzzy",
846
+ max: 6,
847
+ },
848
+ },
849
+
850
+ groupKeys: [],
851
+ groupProps: {},
852
+ mirrorProps: {},
853
+ lookupTables: [],
854
+
855
+ hook(record, type, meta) {
856
+ if (type === "funnel-pre") return handleFunnelPreHooks(record, meta);
857
+ if (type === "funnel-post") return handleFunnelPostHooks(record, meta);
858
+ if (type === "everything") return handleEverythingHooks(record, meta);
859
+ return record;
860
+ },
861
+ };
862
+
863
+ // ── STORIES (v1.6 machine-checkable contract — one story per numbered hook) ──
864
+ // Generate: node scripts/verify-runner.mjs dungeons/vertical/dating/dating.js verify-dating
865
+ // Evaluate: node scripts/verify-stories.mjs dungeons/vertical/dating/dating.js --data-prefix verify-dating
866
+ //
867
+ // Measurement doctrine for this dungeon:
868
+ // - Deletions-only logic (H5 ghosting, H8 off-app drop, the silent future-time
869
+ // guard) means every hook-time cohort classification is only ONE-SIDED
870
+ // recoverable from output counts: hook-time count >= output count. Cohort
871
+ // definitions below are chosen so output-side membership IMPLIES hook-time
872
+ // membership (e.g. an output-visible timely match→message pair proves the
873
+ // user was never ghosted); the reverse-direction contamination lands in the
874
+ // control arm and biases every ratio TOWARD null, never away from it.
875
+ // - Photo count / super-like count / prompt count correlate with total user
876
+ // activity, so raw cohort-vs-cohort comparisons of clone-lifted events are
877
+ // activity-confounded BY CONSTRUCTION. Count-lift assertions therefore use
878
+ // activity-normalized double ratios (matches-per-swipe, dates-per-message)
879
+ // where the proxy event is untouched by the hook under test.
880
+
881
+ const EV = `read_json_auto('{{PREFIX}}-EVENTS*.json', sample_size=-1, union_by_name=true)`;
882
+ const US = `read_json_auto('{{PREFIX}}-USERS*.json', sample_size=-1, union_by_name=true)`;
883
+ // identity prelude: avgDevicePerUser 2 + profile created is isAuthEvent+isFirstEvent,
884
+ // so born users auth on their first event; the device-pool resolve is
885
+ // belt-and-braces for any device-only edge. ::VARCHAR casts — user_id sniffs
886
+ // as UUID, device_id as VARCHAR; DuckDB refuses to coalesce mixed types.
887
+ const ID_CTE = `
888
+ us AS (SELECT * FROM ${US}),
889
+ dm AS (SELECT unnest("anonymousIds") AS device_id, distinct_id FROM us),
890
+ ev AS (
891
+ SELECT coalesce(m.distinct_id::VARCHAR, e.user_id::VARCHAR, e.device_id::VARCHAR) AS uid,
892
+ e.time::TIMESTAMP AS t, e.*
893
+ FROM ${EV} e
894
+ LEFT JOIN dm m ON e.device_id = m.device_id
895
+ )`;
896
+
897
+ // per-user counts used by H1/H3 (photos/matches/swipes/super-likes)
898
+ const PU_CTE = `
899
+ pu AS (
900
+ SELECT e.uid,
901
+ count(*) FILTER (WHERE e.event = 'photo uploaded') AS photos,
902
+ count(*) FILTER (WHERE e.event = 'match received') AS matches,
903
+ count(*) FILTER (WHERE e.event = 'swipe right') AS swipes,
904
+ count(*) FILTER (WHERE e.event = 'swipe right' AND e.is_super_like = true) AS sls
905
+ FROM ev e GROUP BY 1
906
+ )`;
907
+
908
+ // output-visible timely pair (match → message within the ghosting window)
909
+ // proves the user was NOT ghosted at hook time: H5 deletes but never adds,
910
+ // so a surviving pair must have existed when H5 evaluated it.
911
+ const TP_CTE = `
912
+ tp AS (
913
+ SELECT DISTINCT a.uid FROM ev a
914
+ JOIN ev b ON b.uid = a.uid AND b.event = 'message sent'
915
+ WHERE a.event = 'match received'
916
+ AND b.t > a.t AND b.t < a.t + INTERVAL ${GHOSTING_WINDOW_HOURS} HOUR
917
+ )`;
918
+
919
+ // output-visible early milestone (phone/date within the first
920
+ // MILESTONE_WINDOW_DAYS of the user's first event) proves hook-time milestone
921
+ // status: H6 clones dates only FORWARD from existing dates (+1-72h), so a
922
+ // clone inside the early window implies its source was too.
923
+ const MS_CTE = `
924
+ fe AS (SELECT uid, min(t) AS f FROM ev GROUP BY 1),
925
+ ms AS (
926
+ SELECT DISTINCT e.uid FROM ev e JOIN fe ON fe.uid = e.uid
927
+ WHERE e.event IN ('phone number exchanged', 'date scheduled')
928
+ AND e.t < fe.f + INTERVAL ${MILESTONE_WINDOW_DAYS} DAY
929
+ )`;
930
+
931
+ // knob-derived timestamps (dataset starts ${DATASET_START})
932
+ const DS = dayjs.utc(DATASET_START);
933
+ const TS = (d) => d.format("YYYY-MM-DD HH:mm:ss");
934
+ const VDAY_START_TS = TS(DS.add(VDAY_WINDOW_START_DAY, "day"));
935
+ const VDAY_END_TS = TS(DS.add(VDAY_WINDOW_END_DAY, "day"));
936
+ const VDAY_DAYS = VDAY_WINDOW_END_DAY - VDAY_WINDOW_START_DAY;
937
+ // flanking baseline: 14 days before the window + 14 days after, with the
938
+ // post-window flank starting +3 days after window end so the 48h clone
939
+ // spill (V-Day clones are stamped source+1..48h) cannot inflate the baseline
940
+ const VDAY_BASE_PRE_TS = TS(DS.add(VDAY_WINDOW_START_DAY - 14, "day"));
941
+ const VDAY_BASE_POST_START_TS = TS(DS.add(VDAY_WINDOW_END_DAY + 3, "day"));
942
+ const VDAY_BASE_POST_END_TS = TS(DS.add(VDAY_WINDOW_END_DAY + 3 + 14, "day"));
943
+ // H8 clean-cohort birth cutoff: retention clones land at day30 + U[1,60] days,
944
+ // so only users born before day RETENTION_CUTOFF_DAYS have their entire clone
945
+ // support inside the 121-day window (30 + 30 + 60 < 121) — later-born
946
+ // milestone users lose clones to the silent future-time guard.
947
+ const H8_EARLYBORN_TS = TS(DS.add(RETENTION_CUTOFF_DAYS, "day"));
948
+
949
+ const cellsOf = (rows, key) => Object.fromEntries((rows || []).map((r) => [r[key], r]));
950
+
951
+ export const stories = [
952
+ {
953
+ id: "H1-photo-magic-number",
954
+ hook: "H1",
955
+ archetype: "frequency-sweet-spot",
956
+ narrative:
957
+ "Sweet-spot uploaders (2-5 photos at hook time) get 2-4 cloned matches per existing match " +
958
+ "(expected multiplier 1+E[U{2..4}] = 4x); heavy uploaders (6+) keep their match volume but every " +
959
+ "match_score is cut to 0.65x at the END of the everything hook, so the cut also covers H3/H4-injected " +
960
+ "matches. Score assertion compares 6+ vs 0-1 uploaders (NOT vs sweet — sweet users' H1 clones redraw " +
961
+ "score from U[60,98], a different pool than organic, which would confound the read): both arms carry " +
962
+ "organic+H3/H4 score mixtures, so the ratio reads the 0.65 knob within composition tolerance " +
963
+ "[0.60, 0.73]. The count assertion is an activity-normalized double ratio (matches-per-user over " +
964
+ "swipes-per-user, sweet vs 0-1) restricted to Free-tier users (removes the H4 tier multiplier) with " +
965
+ "H3's additive term subtracted arithmetically (adjusted matches = matches - 3*super_likes; " +
966
+ "conditioning on super_likes = 0 instead would select the near-inactive tail, P(no SL) ~ 0.9^swipes, " +
967
+ "and starve the sweet cell). Hook-time DD = 1+E[U{2..4}] = 4, band [2.8, 5.2] (±30% for H5/H8 " +
968
+ "dilution and one-sided photo-count contamination in both directions).",
969
+ assertions: [
970
+ {
971
+ breakdown: {
972
+ type: "duckdb",
973
+ sql: `WITH ${ID_CTE},
974
+ ph AS (SELECT uid, count(*) FILTER (WHERE event = 'photo uploaded') AS photos FROM ev GROUP BY 1),
975
+ coh AS (SELECT uid, CASE WHEN photos >= ${PHOTO_OVER_THRESHOLD} THEN 'over' WHEN photos <= 1 THEN 'low' END AS grp FROM ph)
976
+ SELECT c.grp, count(DISTINCT c.uid)::BIGINT AS user_count, avg(e.match_score) AS avg_score
977
+ FROM coh c JOIN ev e ON e.uid = c.uid AND e.event = 'match received'
978
+ WHERE c.grp IS NOT NULL GROUP BY 1`,
979
+ },
980
+ select: {
981
+ over: { where: { grp: "over" } },
982
+ low: { where: { grp: "low" } },
983
+ },
984
+ expect: { metric: "over.avg_score / low.avg_score", op: "between", target: [0.6, 0.73] },
985
+ minCohort: 250,
986
+ },
987
+ {
988
+ breakdown: {
989
+ type: "duckdb",
990
+ sql: `WITH ${ID_CTE},
991
+ ${PU_CTE},
992
+ j AS (
993
+ SELECT p.*, CASE WHEN p.photos BETWEEN ${PHOTO_SWEET_MIN} AND ${PHOTO_SWEET_MAX} THEN 'sweet'
994
+ WHEN p.photos <= 1 THEN 'low' END AS arm
995
+ FROM pu p JOIN us u ON u.distinct_id::VARCHAR = p.uid
996
+ WHERE u.subscription = 'Free'
997
+ )
998
+ SELECT arm, count(*)::BIGINT AS user_count,
999
+ avg(matches - ${SUPER_LIKE_MATCH_CLONES} * sls) AS avg_adj_m, avg(swipes) AS avg_s
1000
+ FROM j WHERE arm IS NOT NULL AND swipes > 0 GROUP BY 1`,
1001
+ },
1002
+ assert: (rows) => {
1003
+ const by = cellsOf(rows, "arm");
1004
+ const s = by.sweet, l = by.low;
1005
+ if (!s || !l || Number(s.user_count) < 150 || Number(l.user_count) < 150) {
1006
+ return { verdict: "WEAK", detail: `cohort too small: sweet=${s?.user_count ?? 0} low=${l?.user_count ?? 0}` };
1007
+ }
1008
+ if (!(l.avg_adj_m > 0 && l.avg_s > 0 && s.avg_s > 0)) {
1009
+ return { verdict: "NONE", detail: "degenerate baseline (zero adjusted matches or swipes in an arm)" };
1010
+ }
1011
+ const dd = (s.avg_adj_m / l.avg_adj_m) / (s.avg_s / l.avg_s);
1012
+ const detail = `DD=${dd.toFixed(3)} (adj-match ratio ${(s.avg_adj_m / l.avg_adj_m).toFixed(2)} ÷ swipe ratio ${(s.avg_s / l.avg_s).toFixed(2)}; knob 1+E[2..4]=4; sweet n=${s.user_count}, low n=${l.user_count})`;
1013
+ if (dd >= 2.8 && dd <= 5.2) return { verdict: "NAILED", detail };
1014
+ if (dd >= 2.3 && dd <= 6.0) return { verdict: "STRONG", detail };
1015
+ return { verdict: dd > 1 ? "WEAK" : "INVERSE", detail };
1016
+ },
1017
+ },
1018
+ ],
1019
+ },
1020
+ {
1021
+ id: "H2-sunday-swipe-surge",
1022
+ hook: "H2",
1023
+ archetype: "temporal-inflection",
1024
+ narrative:
1025
+ "Every Sunday swipe-right is cloned in place: evening swipes (18-23 UTC) get " +
1026
+ `${SUNDAY_EVENING_CLONES} clones (x${SUNDAY_EVENING_CLONES + 1}), the rest get ${SUNDAY_DAYTIME_CLONES} ` +
1027
+ `(x${SUNDAY_DAYTIME_CLONES + 1}), so the Sunday multiplier is a soup-hour-weighted mix in ` +
1028
+ "[3, 6] on top of an unknown-but-bounded soup DOW baseline (growth soup keeps per-DOW weights within " +
1029
+ "roughly [0.6, 1.2] of the mean, and the hook exists precisely because Sunday sits at the bottom of " +
1030
+ "that range). Assertion: Sunday must be the strict per-DOW maximum AND Sunday/mean(other six days) " +
1031
+ "must land in [2.0, 6.0] (NAILED) / [1.5, 7.0] (STRONG). H8's retention clones re-stamp swipes onto " +
1032
+ "uniform-random days, diluting the ratio slightly toward 1 — covered by the band floor.",
1033
+ assertions: [
1034
+ {
1035
+ breakdown: {
1036
+ type: "duckdb",
1037
+ sql: `WITH ${ID_CTE}
1038
+ SELECT dayofweek(t) AS dow, count(*)::BIGINT AS swipes
1039
+ FROM ev WHERE event = 'swipe right' GROUP BY 1 ORDER BY 1`,
1040
+ },
1041
+ assert: (rows) => {
1042
+ if (!rows || rows.length < 7) return { verdict: "NONE", detail: `expected 7 DOW rows, got ${rows?.length ?? 0}` };
1043
+ const sunday = rows.find((r) => Number(r.dow) === 0);
1044
+ const others = rows.filter((r) => Number(r.dow) !== 0).map((r) => Number(r.swipes));
1045
+ if (!sunday || !others.length) return { verdict: "NONE", detail: "missing DOW rows" };
1046
+ const sun = Number(sunday.swipes);
1047
+ const otherMean = others.reduce((a, b) => a + b, 0) / others.length;
1048
+ const ratio = sun / otherMean;
1049
+ const isMax = others.every((o) => sun > o);
1050
+ const detail = `Sunday=${sun}, other-day mean=${otherMean.toFixed(0)}, ratio=${ratio.toFixed(3)}, strict max=${isMax}`;
1051
+ if (isMax && ratio >= 2.0 && ratio <= 6.0) return { verdict: "NAILED", detail };
1052
+ if (isMax && ratio >= 1.5 && ratio <= 7.0) return { verdict: "STRONG", detail };
1053
+ return { verdict: ratio > 1.15 ? "WEAK" : "INVERSE", detail };
1054
+ },
1055
+ },
1056
+ ],
1057
+ },
1058
+ {
1059
+ id: "H3-super-like-effect",
1060
+ hook: "H3",
1061
+ archetype: "cohort-count-scale",
1062
+ narrative:
1063
+ `Each super-like swipe injects exactly ${SUPER_LIKE_MATCH_CLONES} cloned matches, an ADDITIVE effect ` +
1064
+ "(hook-time matches = organic + 3*SL), so the expected lift depends on the organic match baseline and " +
1065
+ "cannot be a fixed ratio. The assertion is self-calibrating: within Free-tier users outside the H1 " +
1066
+ "sweet range (output photos NOT IN 2-5 — one-sided-safe since output>=6 implies hook>=6, and 0-1 " +
1067
+ "contamination lands in both arms), it activity-scales the SL=0 arm's match average by the swipe " +
1068
+ "ratio to estimate the SL arm's organic baseline, predicts lift = (organic + 3*avg_SL)/organic from " +
1069
+ "the knob, and requires measured/predicted in [0.75, 1.25] (NAILED) / [0.6, 1.45] (STRONG). H5 " +
1070
+ "ghosting drops post-match events multiplicatively in both arms, which the ratio-of-ratios absorbs.",
1071
+ assertions: [
1072
+ {
1073
+ breakdown: {
1074
+ type: "duckdb",
1075
+ sql: `WITH ${ID_CTE},
1076
+ ${PU_CTE},
1077
+ j AS (
1078
+ SELECT p.*, CASE WHEN p.sls >= 1 THEN 'sl' ELSE 'none' END AS arm
1079
+ FROM pu p JOIN us u ON u.distinct_id::VARCHAR = p.uid
1080
+ WHERE u.subscription = 'Free' AND p.photos NOT BETWEEN ${PHOTO_SWEET_MIN} AND ${PHOTO_SWEET_MAX}
1081
+ )
1082
+ SELECT arm, count(*)::BIGINT AS user_count, avg(matches) AS avg_m, avg(swipes) AS avg_s, avg(sls) AS avg_sl
1083
+ FROM j WHERE swipes > 0 GROUP BY 1`,
1084
+ },
1085
+ assert: (rows) => {
1086
+ const by = cellsOf(rows, "arm");
1087
+ const t = by.sl, c = by.none;
1088
+ if (!t || !c || Number(t.user_count) < 100 || Number(c.user_count) < 100) {
1089
+ return { verdict: "WEAK", detail: `cohort too small: sl=${t?.user_count ?? 0} none=${c?.user_count ?? 0}` };
1090
+ }
1091
+ if (!(c.avg_m > 0 && c.avg_s > 0 && t.avg_s > 0)) {
1092
+ return { verdict: "NONE", detail: "degenerate baseline (zero matches or swipes in an arm)" };
1093
+ }
1094
+ const organicT = c.avg_m * (t.avg_s / c.avg_s);
1095
+ const predicted = (organicT + SUPER_LIKE_MATCH_CLONES * t.avg_sl) / organicT;
1096
+ const measured = t.avg_m / organicT;
1097
+ const r = measured / predicted;
1098
+ const detail = `measured lift ${measured.toFixed(3)} vs predicted ${predicted.toFixed(3)} (ratio ${r.toFixed(3)}; avg SL ${Number(t.avg_sl).toFixed(2)}, scaled organic ${organicT.toFixed(2)}; sl n=${t.user_count}, none n=${c.user_count})`;
1099
+ if (r >= 0.75 && r <= 1.25) return { verdict: "NAILED", detail };
1100
+ if (r >= 0.6 && r <= 1.45) return { verdict: "STRONG", detail };
1101
+ return { verdict: measured > 1 ? "WEAK" : "INVERSE", detail };
1102
+ },
1103
+ },
1104
+ ],
1105
+ },
1106
+ {
1107
+ id: "H4-premium-match-boost",
1108
+ hook: "H4",
1109
+ archetype: "cohort-count-scale",
1110
+ narrative:
1111
+ "H4 runs AFTER H5's ghosting churn and multiplies each Premium/Elite user's SURVIVING match count to " +
1112
+ `exactly base*${PREMIUM_MATCH_MULT} / base*${ELITE_MATCH_MULT} (toAdd = base*mult - base is ` +
1113
+ "deterministic). Tier is drawn independently of activity, so the cross-tier avg-matches ratio reads " +
1114
+ "the multiplier directly; the only dilution is users with zero hook-time organic matches (H4's gate) " +
1115
+ "who sit in every tier equally. Bands: Elite/Free [3.2, 4.6], Premium/Free [1.6, 2.4]. The third " +
1116
+ "assertion is the structural signature: for Elite users who are provably non-ghosted (output-visible " +
1117
+ "timely pair) AND provably milestone (early phone/date, so H8 adds instead of drops), no later hook " +
1118
+ "touches match counts, hence output matches ≡ 0 (mod 4) except for the ~1-2% future-guard tail " +
1119
+ "(clones stamped source+10..240min past datasetEnd are silently dropped). Free users are the placebo " +
1120
+ "(uniform-ish counts give mod-4 share near 0.25).",
1121
+ assertions: [
1122
+ {
1123
+ breakdown: {
1124
+ type: "duckdb",
1125
+ sql: `WITH ${ID_CTE},
1126
+ mc AS (SELECT uid, count(*) FILTER (WHERE event = 'match received') AS matches FROM ev GROUP BY 1)
1127
+ SELECT u.subscription AS tier, count(*)::BIGINT AS user_count, avg(coalesce(mc.matches, 0)) AS avg_m
1128
+ FROM us u LEFT JOIN mc ON mc.uid = u.distinct_id::VARCHAR
1129
+ GROUP BY 1`,
1130
+ },
1131
+ select: {
1132
+ el: { where: { tier: "Elite" } },
1133
+ fr: { where: { tier: "Free" } },
1134
+ },
1135
+ expect: { metric: "el.avg_m / fr.avg_m", op: "between", target: [3.2, 4.6] },
1136
+ minCohort: 1000,
1137
+ },
1138
+ {
1139
+ breakdown: {
1140
+ type: "duckdb",
1141
+ sql: `WITH ${ID_CTE},
1142
+ mc AS (SELECT uid, count(*) FILTER (WHERE event = 'match received') AS matches FROM ev GROUP BY 1)
1143
+ SELECT u.subscription AS tier, count(*)::BIGINT AS user_count, avg(coalesce(mc.matches, 0)) AS avg_m
1144
+ FROM us u LEFT JOIN mc ON mc.uid = u.distinct_id::VARCHAR
1145
+ GROUP BY 1`,
1146
+ },
1147
+ select: {
1148
+ pr: { where: { tier: "Premium" } },
1149
+ fr: { where: { tier: "Free" } },
1150
+ },
1151
+ expect: { metric: "pr.avg_m / fr.avg_m", op: "between", target: [1.6, 2.4] },
1152
+ minCohort: 1000,
1153
+ },
1154
+ {
1155
+ breakdown: {
1156
+ type: "duckdb",
1157
+ sql: `WITH ${ID_CTE},
1158
+ ${TP_CTE},
1159
+ ${MS_CTE},
1160
+ mc AS (SELECT uid, count(*) FILTER (WHERE event = 'match received') AS matches FROM ev GROUP BY 1),
1161
+ j AS (
1162
+ SELECT u.subscription AS tier, mc.matches
1163
+ FROM us u
1164
+ JOIN mc ON mc.uid = u.distinct_id::VARCHAR
1165
+ JOIN tp ON tp.uid = mc.uid
1166
+ JOIN ms ON ms.uid = mc.uid
1167
+ WHERE mc.matches >= ${ELITE_MATCH_MULT}
1168
+ )
1169
+ SELECT tier, count(*)::BIGINT AS user_count,
1170
+ count(*) FILTER (WHERE matches % ${ELITE_MATCH_MULT} = 0)::DOUBLE / count(*) AS mod_share
1171
+ FROM j WHERE tier IN ('Elite', 'Free') GROUP BY 1`,
1172
+ },
1173
+ assert: (rows) => {
1174
+ const by = cellsOf(rows, "tier");
1175
+ const e = by.Elite, f = by.Free;
1176
+ if (!e || !f || Number(e.user_count) < 150 || Number(f.user_count) < 150) {
1177
+ return { verdict: "WEAK", detail: `cohort too small: Elite=${e?.user_count ?? 0} Free=${f?.user_count ?? 0}` };
1178
+ }
1179
+ const detail = `Elite mod-${ELITE_MATCH_MULT} share ${Number(e.mod_share).toFixed(4)} (n=${e.user_count}) vs Free placebo ${Number(f.mod_share).toFixed(4)} (n=${f.user_count})`;
1180
+ if (e.mod_share >= 0.9 && f.mod_share <= 0.4) return { verdict: "NAILED", detail };
1181
+ if (e.mod_share >= 0.75 && f.mod_share <= 0.5) return { verdict: "STRONG", detail };
1182
+ return { verdict: e.mod_share > f.mod_share ? "WEAK" : "INVERSE", detail };
1183
+ },
1184
+ },
1185
+ ],
1186
+ },
1187
+ {
1188
+ id: "H5-ghosting-churn",
1189
+ hook: "H5",
1190
+ archetype: "retention-divergence",
1191
+ narrative:
1192
+ `Matched users with no message inside the ${GHOSTING_WINDOW_HOURS}h ghosting window lose ` +
1193
+ `${GHOSTING_DROP_LIKELIHOOD}% of post-first-match events (keep rate ${(1 - GHOSTING_DROP_LIKELIHOOD / 100).toFixed(2)}). ` +
1194
+ "Arms split on the output-visible timely pair (deletions-only ⇒ visible pair proves non-ghosted; " +
1195
+ "hook-timely users whose pair was later dropped land in the ghosted arm and dilute toward null). " +
1196
+ "Estimator is the within-user volume-normalized ρ = Σpost-first-match / Σpre-first-match per arm; " +
1197
+ "both arms are restricted to non-milestone users so H8's post-day-30 drop applies to BOTH and cancels " +
1198
+ "in the ratio (milestone users get H8 clone ADDS, which would inflate the timely arm only). " +
1199
+ "The raw ρ_ghosted/ρ_timely ratio is confounded DOWNWARD by activity selection — the ghosted arm is " +
1200
+ "the least-engaged matched tail, on an organically flatter trajectory — so the assertion " +
1201
+ "self-calibrates: the same ρ computed over each arm's PRE-first-match half-split (H5 never touches " +
1202
+ "pre-match events) estimates the organic trajectory ratio, and the selection-corrected keep estimate " +
1203
+ "(raw ratio / pre-trajectory ratio) must land within [0.6, 1.4] of the 0.2 knob.",
1204
+ assertions: [
1205
+ {
1206
+ breakdown: {
1207
+ type: "duckdb",
1208
+ sql: `WITH ${ID_CTE},
1209
+ ${TP_CTE},
1210
+ ${MS_CTE},
1211
+ fm AS (SELECT uid, min(t) AS first_match FROM ev WHERE event = 'match received' GROUP BY 1),
1212
+ per AS (
1213
+ SELECT fm.uid,
1214
+ count(*) FILTER (WHERE e.t <= fm.first_match) AS pre,
1215
+ count(*) FILTER (WHERE e.t > fm.first_match) AS post,
1216
+ count(*) FILTER (WHERE e.t <= to_timestamp((epoch(fe.f) + epoch(fm.first_match)) / 2)) AS pre_a,
1217
+ count(*) FILTER (WHERE e.t > to_timestamp((epoch(fe.f) + epoch(fm.first_match)) / 2) AND e.t <= fm.first_match) AS pre_b
1218
+ FROM fm JOIN fe ON fe.uid = fm.uid JOIN ev e ON e.uid = fm.uid
1219
+ GROUP BY 1
1220
+ ),
1221
+ j AS (
1222
+ SELECT p.*, CASE WHEN tp.uid IS NOT NULL THEN 'timely' ELSE 'ghosted' END AS arm
1223
+ FROM per p
1224
+ LEFT JOIN tp ON tp.uid = p.uid
1225
+ WHERE p.uid NOT IN (SELECT uid FROM ms)
1226
+ )
1227
+ SELECT arm, count(*)::BIGINT AS user_count,
1228
+ sum(post)::DOUBLE / nullif(sum(pre), 0) AS rho,
1229
+ sum(pre_b)::DOUBLE / nullif(sum(pre_a), 0) AS rho_pre
1230
+ FROM j GROUP BY 1`,
1231
+ },
1232
+ assert: (rows) => {
1233
+ const by = cellsOf(rows, "arm");
1234
+ const g = by.ghosted, t = by.timely;
1235
+ if (!g || !t || Number(g.user_count) < 300 || Number(t.user_count) < 300) {
1236
+ return { verdict: "WEAK", detail: `cohort too small: ghosted=${g?.user_count ?? 0} timely=${t?.user_count ?? 0}` };
1237
+ }
1238
+ if (!(g.rho > 0 && t.rho > 0 && g.rho_pre > 0 && t.rho_pre > 0)) {
1239
+ return { verdict: "NONE", detail: "degenerate rho (zero pre or post volume in an arm)" };
1240
+ }
1241
+ const raw = g.rho / t.rho;
1242
+ const keep = 1 - GHOSTING_DROP_LIKELIHOOD / 100;
1243
+ const adj = raw / (g.rho_pre / t.rho_pre);
1244
+ const r = adj / keep;
1245
+ const detail = `raw rho ratio ${raw.toFixed(4)}, pre-trajectory ratio ${(g.rho_pre / t.rho_pre).toFixed(4)}, corrected keep ${adj.toFixed(4)} vs knob ${keep} (r=${r.toFixed(3)}; ghosted n=${g.user_count}, timely n=${t.user_count})`;
1246
+ if (raw >= 1) return { verdict: "INVERSE", detail };
1247
+ if (r >= 0.6 && r <= 1.4) return { verdict: "NAILED", detail };
1248
+ if (r >= 0.45 && r <= 1.75) return { verdict: "STRONG", detail };
1249
+ return { verdict: "WEAK", detail };
1250
+ },
1251
+ },
1252
+ ],
1253
+ },
1254
+ {
1255
+ id: "H6-bio-prompt-power-users",
1256
+ hook: "H6",
1257
+ archetype: "cohort-count-scale",
1258
+ narrative:
1259
+ `Users with a bio update AND >=${BIO_PROMPT_THRESHOLD} prompt answers at hook time get ` +
1260
+ `${BIO_PROMPT_DATE_CLONE_MULT} cloned dates per existing date (x${BIO_PROMPT_DATE_CLONE_MULT + 1} exact ` +
1261
+ "at hook time). At this dungeon's event density (~190 events/user) the power cohort is ~80% of users " +
1262
+ "and the rest arm is the low-activity tail whose messages come disproportionately from Date Funnel " +
1263
+ "instances (which co-emit dates), so the rest arm's ORGANIC dates-per-message rate runs ~2x the power " +
1264
+ "arm's — the population-level rate ratio is a composite: 4x mechanism times a 0.4-0.85 composition " +
1265
+ "factor (per-user event density is scale-invariant, so the factor is stable across run sizes), giving " +
1266
+ "band [1.5, 3.4]. The mechanism itself is asserted exactly by the second check: for power users who " +
1267
+ "are provably non-ghosted (output-visible timely pair) AND milestone (H8 add-branch — clones app " +
1268
+ "opens/swipes only), no hook after H6 deletes dates, so output date counts are ≡ 0 (mod 4) except the " +
1269
+ "future-guard tail (clones stamped source+1..72h past datasetEnd are silently dropped, ~9%); the same " +
1270
+ "clean cohort's REST arm is the placebo at the ~0.25 random baseline.",
1271
+ assertions: [
1272
+ {
1273
+ breakdown: {
1274
+ type: "duckdb",
1275
+ sql: `WITH ${ID_CTE},
1276
+ pw AS (
1277
+ SELECT uid,
1278
+ count(*) FILTER (WHERE event = 'bio updated') AS bios,
1279
+ count(*) FILTER (WHERE event = 'prompt answered') AS prompts,
1280
+ count(*) FILTER (WHERE event = 'date scheduled') AS dates,
1281
+ count(*) FILTER (WHERE event = 'message sent') AS msgs
1282
+ FROM ev GROUP BY 1
1283
+ ),
1284
+ j AS (
1285
+ SELECT CASE WHEN bios >= 1 AND prompts >= ${BIO_PROMPT_THRESHOLD} THEN 'power' ELSE 'rest' END AS arm, dates, msgs
1286
+ FROM pw WHERE msgs > 0
1287
+ )
1288
+ SELECT arm, count(*)::BIGINT AS user_count, sum(dates)::DOUBLE / sum(msgs) AS date_rate
1289
+ FROM j GROUP BY 1`,
1290
+ },
1291
+ select: {
1292
+ p: { where: { arm: "power" } },
1293
+ r: { where: { arm: "rest" } },
1294
+ },
1295
+ expect: { metric: "p.date_rate / r.date_rate", op: "between", target: [1.5, 3.4] },
1296
+ minCohort: 300,
1297
+ },
1298
+ {
1299
+ breakdown: {
1300
+ type: "duckdb",
1301
+ sql: `WITH ${ID_CTE},
1302
+ ${TP_CTE},
1303
+ ${MS_CTE},
1304
+ pw AS (
1305
+ SELECT uid,
1306
+ count(*) FILTER (WHERE event = 'bio updated') AS bios,
1307
+ count(*) FILTER (WHERE event = 'prompt answered') AS prompts,
1308
+ count(*) FILTER (WHERE event = 'date scheduled') AS dates
1309
+ FROM ev GROUP BY 1
1310
+ ),
1311
+ j AS (
1312
+ SELECT CASE WHEN p.bios >= 1 AND p.prompts >= ${BIO_PROMPT_THRESHOLD} THEN 'power' ELSE 'rest' END AS arm, p.dates
1313
+ FROM pw p JOIN tp ON tp.uid = p.uid JOIN ms ON ms.uid = p.uid
1314
+ WHERE p.dates >= ${BIO_PROMPT_DATE_CLONE_MULT + 1}
1315
+ )
1316
+ SELECT arm, count(*)::BIGINT AS user_count,
1317
+ count(*) FILTER (WHERE dates % ${BIO_PROMPT_DATE_CLONE_MULT + 1} = 0)::DOUBLE / count(*) AS mod_share
1318
+ FROM j GROUP BY 1`,
1319
+ },
1320
+ assert: (rows) => {
1321
+ const by = cellsOf(rows, "arm");
1322
+ const p = by.power, r = by.rest;
1323
+ if (!p || !r || Number(p.user_count) < 300 || Number(r.user_count) < 100) {
1324
+ return { verdict: "WEAK", detail: `cohort too small: power=${p?.user_count ?? 0} rest=${r?.user_count ?? 0}` };
1325
+ }
1326
+ const detail = `power mod-${BIO_PROMPT_DATE_CLONE_MULT + 1} share ${Number(p.mod_share).toFixed(4)} (n=${p.user_count}) vs rest placebo ${Number(r.mod_share).toFixed(4)} (n=${r.user_count})`;
1327
+ if (p.mod_share >= 0.9 && r.mod_share <= 0.4) return { verdict: "NAILED", detail };
1328
+ if (p.mod_share >= 0.8 && r.mod_share <= 0.5) return { verdict: "STRONG", detail };
1329
+ return { verdict: p.mod_share > r.mod_share ? "WEAK" : "INVERSE", detail };
1330
+ },
1331
+ },
1332
+ ],
1333
+ },
1334
+ {
1335
+ id: "H7-vday-spike",
1336
+ hook: "H7",
1337
+ archetype: "temporal-inflection",
1338
+ narrative:
1339
+ `Inside the V-Day window (days ${VDAY_WINDOW_START_DAY}-${VDAY_WINDOW_END_DAY}: ${VDAY_START_TS} → ` +
1340
+ `${VDAY_END_TS}), signups are cloned x${VDAY_SIGNUP_CLONES} extra and premium upgrades ` +
1341
+ `x${VDAY_UPGRADE_CLONES} extra. Clones are stamped source+U[1,48]h (signups) / +U[1,24]h (upgrades), ` +
1342
+ "so a computable share leaks past the window edge: E[leak] = (48/2)/120h = 20% of signup clones and " +
1343
+ "(24/2)/120h = 10% of upgrade clones, giving in-window daily multipliers of 1+2*0.8 = 2.6 and " +
1344
+ "1+4*0.9 = 4.6. Baseline = symmetric 14-day flanks, with the post flank starting +3 days after window " +
1345
+ "end so leaked clones cannot inflate it; symmetric flanks cancel the growth-soup trend to first order " +
1346
+ "(convexity bias ~1% at this window size). Bands: signups [2.0, 3.3], upgrades [3.5, 5.6].",
1347
+ assertions: [
1348
+ {
1349
+ breakdown: {
1350
+ type: "duckdb",
1351
+ sql: `WITH ${ID_CTE}
1352
+ SELECT 'all' AS tag,
1353
+ count(*) FILTER (WHERE t >= TIMESTAMP '${VDAY_START_TS}' AND t < TIMESTAMP '${VDAY_END_TS}')::BIGINT AS user_count,
1354
+ count(*) FILTER (WHERE t >= TIMESTAMP '${VDAY_START_TS}' AND t < TIMESTAMP '${VDAY_END_TS}') / ${VDAY_DAYS}.0 AS w_daily,
1355
+ count(*) FILTER (WHERE (t >= TIMESTAMP '${VDAY_BASE_PRE_TS}' AND t < TIMESTAMP '${VDAY_START_TS}')
1356
+ OR (t >= TIMESTAMP '${VDAY_BASE_POST_START_TS}' AND t < TIMESTAMP '${VDAY_BASE_POST_END_TS}')) / 28.0 AS b_daily
1357
+ FROM ev WHERE event = 'profile created'`,
1358
+ },
1359
+ select: { r: { where: { tag: "all" } } },
1360
+ expect: { metric: "r.w_daily / r.b_daily", op: "between", target: [2.0, 3.3] },
1361
+ minCohort: 100,
1362
+ },
1363
+ {
1364
+ breakdown: {
1365
+ type: "duckdb",
1366
+ sql: `WITH ${ID_CTE}
1367
+ SELECT 'all' AS tag,
1368
+ count(*) FILTER (WHERE t >= TIMESTAMP '${VDAY_START_TS}' AND t < TIMESTAMP '${VDAY_END_TS}')::BIGINT AS user_count,
1369
+ count(*) FILTER (WHERE t >= TIMESTAMP '${VDAY_START_TS}' AND t < TIMESTAMP '${VDAY_END_TS}') / ${VDAY_DAYS}.0 AS w_daily,
1370
+ count(*) FILTER (WHERE (t >= TIMESTAMP '${VDAY_BASE_PRE_TS}' AND t < TIMESTAMP '${VDAY_START_TS}')
1371
+ OR (t >= TIMESTAMP '${VDAY_BASE_POST_START_TS}' AND t < TIMESTAMP '${VDAY_BASE_POST_END_TS}')) / 28.0 AS b_daily
1372
+ FROM ev WHERE event = 'premium upgrade'`,
1373
+ },
1374
+ select: { r: { where: { tag: "all" } } },
1375
+ expect: { metric: "r.w_daily / r.b_daily", op: "between", target: [3.5, 5.6] },
1376
+ minCohort: 60,
1377
+ },
1378
+ ],
1379
+ },
1380
+ {
1381
+ id: "H8-offapp-retention",
1382
+ hook: "H8",
1383
+ archetype: "retention-divergence",
1384
+ narrative:
1385
+ `Non-milestone users lose ${OFFAPP_DROP_LIKELIHOOD}% of post-day-${RETENTION_CUTOFF_DAYS} events; ` +
1386
+ "milestone users (early phone/date) instead get app-open/swipe clones topping post-30 volume toward " +
1387
+ `${RETENTION_TARGET_PCT * 100}% of total — but for early-born users the organic post-30 share already ` +
1388
+ "exceeds 30% (growth soup back-loads events), so the milestone arm is approximately organic and the " +
1389
+ "measurable signal is the drop. Cohort: born before day 30 (retention clones land day30+U[1,60], so " +
1390
+ "the whole clone support fits the window — later-born users lose clones to the future guard), AND " +
1391
+ "provably non-ghosted (timely pair) or match-free, so H5's post-match drop cannot masquerade as H8. " +
1392
+ "Self-calibrating check: with keep k=0.2 and milestone-arm share s as the organic estimate, predicted " +
1393
+ "rest-arm share = k*s/(1-(1-k)*s); measured/predicted in [0.7, 1.35] (NAILED) / [0.55, 1.6] (STRONG).",
1394
+ assertions: [
1395
+ {
1396
+ breakdown: {
1397
+ type: "duckdb",
1398
+ sql: `WITH ${ID_CTE},
1399
+ ${TP_CTE},
1400
+ ${MS_CTE},
1401
+ mc AS (SELECT uid, count(*) FILTER (WHERE event = 'match received') AS matches FROM ev GROUP BY 1),
1402
+ per AS (
1403
+ SELECT fe.uid,
1404
+ count(*) FILTER (WHERE e.t > fe.f + INTERVAL ${RETENTION_CUTOFF_DAYS} DAY) AS post30,
1405
+ count(*) AS total
1406
+ FROM fe JOIN ev e ON e.uid = fe.uid
1407
+ WHERE fe.f < TIMESTAMP '${H8_EARLYBORN_TS}'
1408
+ GROUP BY 1
1409
+ ),
1410
+ j AS (
1411
+ SELECT p.*, CASE WHEN ms.uid IS NOT NULL THEN 'milestone' ELSE 'rest' END AS arm
1412
+ FROM per p
1413
+ LEFT JOIN ms ON ms.uid = p.uid
1414
+ LEFT JOIN tp ON tp.uid = p.uid
1415
+ LEFT JOIN mc ON mc.uid = p.uid
1416
+ WHERE tp.uid IS NOT NULL OR coalesce(mc.matches, 0) = 0
1417
+ )
1418
+ SELECT arm, count(*)::BIGINT AS user_count, sum(post30)::DOUBLE / sum(total) AS post30_share
1419
+ FROM j GROUP BY 1`,
1420
+ },
1421
+ assert: (rows) => {
1422
+ const by = cellsOf(rows, "arm");
1423
+ const m = by.milestone, r = by.rest;
1424
+ if (!m || !r || Number(m.user_count) < 200 || Number(r.user_count) < 200) {
1425
+ return { verdict: "WEAK", detail: `cohort too small: milestone=${m?.user_count ?? 0} rest=${r?.user_count ?? 0}` };
1426
+ }
1427
+ const keep = 1 - OFFAPP_DROP_LIKELIHOOD / 100;
1428
+ const sM = Number(m.post30_share), sR = Number(r.post30_share);
1429
+ if (!(sM > 0 && sM < 1)) return { verdict: "NONE", detail: `degenerate milestone share ${sM}` };
1430
+ const pred = (keep * sM) / (1 - (1 - keep) * sM);
1431
+ const ratio = sR / pred;
1432
+ const detail = `milestone share ${sM.toFixed(4)} (n=${m.user_count}), rest share ${sR.toFixed(4)} (n=${r.user_count}), predicted rest ${pred.toFixed(4)}, measured/predicted ${ratio.toFixed(3)}`;
1433
+ if (!(sM > sR)) return { verdict: "INVERSE", detail };
1434
+ if (ratio >= 0.7 && ratio <= 1.35) return { verdict: "NAILED", detail };
1435
+ if (ratio >= 0.55 && ratio <= 1.6) return { verdict: "STRONG", detail };
1436
+ return { verdict: "WEAK", detail };
1437
+ },
1438
+ },
1439
+ ],
1440
+ },
1441
+ {
1442
+ id: "H9-match-flow-ttc",
1443
+ hook: "H9",
1444
+ archetype: "funnel-ttc-by-segment",
1445
+ narrative:
1446
+ `funnel-post stretches Match Flow inter-step gaps by tier: Elite x${FUNNEL_TTC_ELITE}, Free ` +
1447
+ `x${FUNNEL_TTC_FREE}, Premium untouched (the v1.6 hook is scoped to Match Flow only). Cross-event SQL ` +
1448
+ "cannot see this (greedy single-pass pairing across the full history — the documented v1.5 " +
1449
+ "limitation), so the assertion goes through the Mixpanel-aligned emulator's timeToConvert at a " +
1450
+ `conversion window of 24h * ${FUNNEL_TTC_FREE} = 33.6h — the generative Match Flow window times the ` +
1451
+ "max stretch factor, covering the stretched support so Free conversions are not right-censored (the " +
1452
+ "ai-platform lesson: censoring inverts the measured direction). Median ratios vs the untouched " +
1453
+ "Premium tier read the knobs, compressed toward 1 by cross-instance organic pairings — and this " +
1454
+ "dungeon's clone traffic (H2 Sunday swipes at ~2.4x daily volume, H3/H4 match injections) makes the " +
1455
+ "organic mixture heavier than ai-platform's. Compression is asymmetric: the Free stretch pushes " +
1456
+ "true-instance completions LATER, so a competing organic pairing more often lands first and masks " +
1457
+ "them (only ~25-30% of the 1.4 knob distance survives), while the Elite compression pulls completions " +
1458
+ "EARLIER, which organic events can rarely preempt (~65% survives). Bands: Elite/Premium in " +
1459
+ "[0.55, 0.92], Free/Premium in [1.05, 1.55].",
1460
+ assertions: [
1461
+ {
1462
+ breakdown: {
1463
+ type: "timeToConvert",
1464
+ steps: ["swipe right", "match received", "message sent"],
1465
+ breakdownByUserProperty: "subscription",
1466
+ conversionWindowMs: Math.round(24 * FUNNEL_TTC_FREE * 3600 * 1000),
1467
+ },
1468
+ select: {
1469
+ el: { where: { segment_value: "Elite" } },
1470
+ pr: { where: { segment_value: "Premium" } },
1471
+ },
1472
+ expect: { metric: "el.median_ttc_ms / pr.median_ttc_ms", op: "between", target: [0.55, 0.92] },
1473
+ minCohort: 400,
1474
+ },
1475
+ {
1476
+ breakdown: {
1477
+ type: "timeToConvert",
1478
+ steps: ["swipe right", "match received", "message sent"],
1479
+ breakdownByUserProperty: "subscription",
1480
+ conversionWindowMs: Math.round(24 * FUNNEL_TTC_FREE * 3600 * 1000),
1481
+ },
1482
+ select: {
1483
+ fr: { where: { segment_value: "Free" } },
1484
+ pr: { where: { segment_value: "Premium" } },
1485
+ },
1486
+ expect: { metric: "fr.median_ttc_ms / pr.median_ttc_ms", op: "between", target: [1.05, 1.55] },
1487
+ minCohort: 400,
1488
+ },
1489
+ ],
1490
+ },
1491
+ {
1492
+ id: "H10-age-date-conversion",
1493
+ hook: "H10",
1494
+ archetype: "funnel-conversion-by-segment",
1495
+ narrative:
1496
+ `funnel-pre scales Date Funnel completion probability by age: 25-29/30-34 x${AGE_CONV_BOOST} (capped ` +
1497
+ `at 95), 40+ x${AGE_CONV_DROP}. Measured through the emulator's Date Funnel step counts per age_range ` +
1498
+ "at the 72h generative window (H9 no longer stretches this funnel — it is Match Flow-scoped in v1.6). " +
1499
+ "Organic weight-drawn phone/date events add age-independent conversions on top of the funnel-driven " +
1500
+ "ones, compressing both ratios toward 1, so bands sit inside the knobs: boost/base in [1.05, 1.45], " +
1501
+ "drop/base in [0.45, 0.88], where base pools 18-24 and 35-39 (the x1.0 segments) with attempt-weighted " +
1502
+ "conversion.",
1503
+ assertions: [
1504
+ {
1505
+ breakdown: {
1506
+ type: "timeToConvert",
1507
+ steps: ["message sent", "phone number exchanged", "date scheduled"],
1508
+ breakdownByUserProperty: "age_range",
1509
+ conversionWindowMs: 72 * 3600 * 1000,
1510
+ },
1511
+ assert: (rows) => {
1512
+ const by = cellsOf(rows, "segment_value");
1513
+ const cells = (names) => names.map((n) => by[n]).filter(Boolean);
1514
+ const conv = (names) => {
1515
+ const cs = cells(names);
1516
+ const entered = cs.reduce((s, c) => s + (c.step_counts?.[0] ?? 0), 0);
1517
+ const done = cs.reduce((s, c) => s + (c.step_counts?.[2] ?? 0), 0);
1518
+ return entered > 0 ? { rate: done / entered, entered } : null;
1519
+ };
1520
+ const boost = conv(["25-29", "30-34"]);
1521
+ const base = conv(["18-24", "35-39"]);
1522
+ const drop = conv(["40+"]);
1523
+ if (!boost || !base || !drop) return { verdict: "NONE", detail: "missing age segments in emulator rows" };
1524
+ if (boost.entered < 500 || base.entered < 500 || drop.entered < 250) {
1525
+ return { verdict: "WEAK", detail: `attempts too few: boost=${boost.entered} base=${base.entered} drop=${drop.entered}` };
1526
+ }
1527
+ const rb = boost.rate / base.rate;
1528
+ const rd = drop.rate / base.rate;
1529
+ const detail = `boost/base=${rb.toFixed(3)}, drop/base=${rd.toFixed(3)} (rates ${boost.rate.toFixed(4)}/${base.rate.toFixed(4)}/${drop.rate.toFixed(4)}; attempts ${boost.entered}/${base.entered}/${drop.entered})`;
1530
+ if (rb >= 1.05 && rb <= 1.45 && rd >= 0.45 && rd <= 0.88) return { verdict: "NAILED", detail };
1531
+ if (rb >= 1.02 && rd <= 0.94) return { verdict: "STRONG", detail };
1532
+ if (rb > 1 && rd < 1) return { verdict: "WEAK", detail };
1533
+ return { verdict: "INVERSE", detail };
1534
+ },
1535
+ },
1536
+ ],
1537
+ },
1538
+ ];
1539
+
1540
+ export default config;