tech-hub-skills 1.0.0

package/tech_hub_skills/roles/product-designer/skills/03-brainstorming-ideation/README.md

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+# pd-03: Brainstorming & Ideation
+
+> **Generate Breakthrough Ideas**: Structured techniques for creative problem-solving and innovative solution discovery.
+
+---
+
+## Overview
+
+| Attribute | Value |
+|-----------|-------|
+| **Skill ID** | pd-03 |
+| **Role** | Product Designer |
+| **Complexity** | Basic to Medium |
+| **Dependencies** | pd-01 (Problem definition) |
+| **Outputs** | Idea backlog, Concept sketches, Evaluation matrices |
+
+---
+
+## Core Ideation Frameworks
+
+### 1. SCAMPER Method
+
+```yaml
+scamper:
+  description: "Systematic prompts to transform existing ideas"
+
+  S_substitute:
+    question: "What can be substituted?"
+    prompts:
+      - "What materials, components, or people could be swapped?"
+      - "What process could replace the current one?"
+      - "What if we used different technology?"
+    example: "Substitute in-person meetings with async video messages"
+
+  C_combine:
+    question: "What can be combined?"
+    prompts:
+      - "What ideas, features, or purposes could be merged?"
+      - "What if we combined this with another product?"
+      - "How could we bundle services together?"
+    example: "Combine note-taking with AI summarization"
+
+  A_adapt:
+    question: "What can be adapted?"
+    prompts:
+      - "What else is like this? What could we copy?"
+      - "What ideas from other industries could apply?"
+      - "How did others solve similar problems?"
+    example: "Adapt Spotify's discovery algorithm for learning content"
+
+  M_modify:
+    question: "What can be modified?"
+    prompts:
+      - "What can be made bigger, smaller, faster, slower?"
+      - "What features could be emphasized or minimized?"
+      - "How could the form, shape, or structure change?"
+    example: "Modify the onboarding to be 80% shorter"
+
+  P_put_to_other_use:
+    question: "What else could this be used for?"
+    prompts:
+      - "What other markets could use this?"
+      - "What if different users tried this?"
+      - "Could this solve a different problem?"
+    example: "Use project management tool for personal goal tracking"
+
+  E_eliminate:
+    question: "What can be eliminated?"
+    prompts:
+      - "What features could be removed?"
+      - "What if we simplified dramatically?"
+      - "What's the minimum viable version?"
+    example: "Eliminate account creation - use magic links only"
+
+  R_reverse:
+    question: "What can be reversed or rearranged?"
+    prompts:
+      - "What if we did the opposite?"
+      - "What if we reversed the order?"
+      - "What if users became creators?"
+    example: "Reverse the pricing - pay what you want"
+```
+
+### 2. Six Thinking Hats
+
+```yaml
+six_thinking_hats:
+  description: "Parallel thinking for comprehensive exploration"
+
+  white_hat:
+    focus: "Facts and Information"
+    questions:
+      - "What data do we have?"
+      - "What data do we need?"
+      - "What are the known facts?"
+    duration: "5-10 minutes"
+
+  red_hat:
+    focus: "Emotions and Intuition"
+    questions:
+      - "How do you feel about this idea?"
+      - "What's your gut reaction?"
+      - "What would users feel?"
+    duration: "3-5 minutes"
+
+  black_hat:
+    focus: "Critical Judgment"
+    questions:
+      - "What could go wrong?"
+      - "What are the risks?"
+      - "Why might this fail?"
+    duration: "5-10 minutes"
+
+  yellow_hat:
+    focus: "Optimism and Benefits"
+    questions:
+      - "What are the benefits?"
+      - "Why might this work?"
+      - "What's the best case scenario?"
+    duration: "5-10 minutes"
+
+  green_hat:
+    focus: "Creativity and Alternatives"
+    questions:
+      - "What else could we try?"
+      - "What's a crazy alternative?"
+      - "How could we overcome the black hat concerns?"
+    duration: "10-15 minutes"
+
+  blue_hat:
+    focus: "Process and Summary"
+    questions:
+      - "What have we decided?"
+      - "What are the next steps?"
+      - "What thinking is still needed?"
+    duration: "5 minutes"
+
+  facilitation_order:
+    opening: "Blue - Set the agenda"
+    exploration: "White → Red → Black → Yellow → Green"
+    closing: "Blue - Summarize and decide"
+```
+
+### 3. Design Sprint (5-Day Framework)
+
+```yaml
+design_sprint:
+  day_1_understand:
+    morning:
+      - "Expert interviews (30 min each)"
+      - "Lightning demos from competitors"
+      - "How Might We notes"
+    afternoon:
+      - "Long-term goal definition"
+      - "Sprint questions"
+      - "Map the user journey"
+    output: "Shared understanding, target area identified"
+
+  day_2_diverge:
+    morning:
+      - "Lightning demos (inspiration)"
+      - "4-step sketch process"
+    afternoon:
+      - "Crazy 8s (8 ideas in 8 minutes)"
+      - "Solution sketch (detailed concept)"
+    output: "Individual solution sketches"
+
+  day_3_decide:
+    morning:
+      - "Art museum (review all sketches)"
+      - "Heat map voting"
+      - "Speed critique (3 min each)"
+    afternoon:
+      - "Straw poll"
+      - "Super vote (decider picks)"
+      - "Storyboard the winner"
+    output: "Winning concept with storyboard"
+
+  day_4_prototype:
+    all_day:
+      - "Divide and conquer prototyping"
+      - "Facade prototype (looks real, isn't)"
+      - "Prepare for testing"
+    tools: "Figma, Keynote, or paper"
+    output: "Testable prototype"
+
+  day_5_test:
+    all_day:
+      - "5 user interviews (1 hour each)"
+      - "Team observes and takes notes"
+      - "Debrief after each session"
+      - "Final pattern identification"
+    output: "Validated learnings, next steps"
+```
+
+### 4. Crazy 8s Exercise
+
+```yaml
+crazy_8s:
+  description: "Rapid sketching to generate volume of ideas"
+
+  setup:
+    materials: "Paper, pen, timer"
+    duration: "8 minutes total"
+    format: "Fold paper into 8 sections"
+
+  process:
+    step_1: "Set timer for 8 minutes"
+    step_2: "Sketch one idea per section (1 min each)"
+    step_3: "No talking, just draw"
+    step_4: "Quantity over quality"
+    step_5: "Words and arrows are fine"
+
+  variations:
+    crazy_4s: "4 minutes, 4 ideas (for beginners)"
+    crazy_16s: "16 minutes, 16 ideas (deep exploration)"
+    themed_8s: "All 8 variations of one concept"
+
+  facilitation_tips:
+    - "Start with a clear problem statement"
+    - "Show examples of rough sketches"
+    - "Encourage wild ideas"
+    - "No judgment during sketching"
+    - "Share and discuss after"
+```
+
+### 5. How Might We (HMW)
+
+```yaml
+how_might_we:
+  description: "Reframe problems as opportunity questions"
+
+  formula: "How might we [verb] [user] [outcome]?"
+
+  examples:
+    problem: "Users forget to complete their profile"
+    hmw_variations:
+      - "HMW make profile completion feel rewarding?"
+      - "HMW reduce the information needed in profiles?"
+      - "HMW remind users at the right moment?"
+      - "HMW make profiles optional but valuable?"
+      - "HMW let users build profiles gradually?"
+
+  quality_criteria:
+    too_narrow: "How might we add a progress bar?"
+    too_broad: "How might we improve onboarding?"
+    just_right: "How might we show users the value of completing profiles?"
+
+  workshop_format:
+    step_1: "Present problem/insight (5 min)"
+    step_2: "Individual HMW writing on sticky notes (5 min)"
+    step_3: "Post all HMWs on wall"
+    step_4: "Silent reading and grouping (5 min)"
+    step_5: "Dot voting for top HMWs (3 min)"
+    step_6: "Select 3-5 HMWs to ideate on"
+```
+
+---
+
+## Idea Evaluation Frameworks
+
+### Feasibility-Desirability-Viability
+
+```yaml
+fdv_framework:
+  desirability:
+    question: "Do users want this?"
+    criteria:
+      - "Solves a real problem"
+      - "Users would pay/use this"
+      - "Better than alternatives"
+    weight: 0.4
+
+  feasibility:
+    question: "Can we build this?"
+    criteria:
+      - "Technical capability exists"
+      - "Resources available"
+      - "Timeline is realistic"
+    weight: 0.3
+
+  viability:
+    question: "Should we build this?"
+    criteria:
+      - "Aligns with business goals"
+      - "Sustainable business model"
+      - "Competitive advantage"
+    weight: 0.3
+
+  scoring:
+    scale: "1-5 for each dimension"
+    calculation: "(D × 0.4) + (F × 0.3) + (V × 0.3)"
+```
+
+### Idea Evaluation Matrix
+
+```markdown
+| Idea | Desirability | Feasibility | Viability | Score | Priority |
+|------|--------------|-------------|-----------|-------|----------|
+| [Idea 1] | 5 | 3 | 4 | 4.1 | High |
+| [Idea 2] | 4 | 5 | 3 | 3.9 | Medium |
+| [Idea 3] | 3 | 4 | 5 | 3.8 | Medium |
+| [Idea 4] | 5 | 2 | 4 | 3.8 | Low (tech risk) |
+```
+
+### Impact-Effort Matrix
+
+```
+                     HIGH IMPACT
+                         │
+    ┌────────────────────┼────────────────────┐
+    │                    │                    │
+    │   BIG BETS         │   QUICK WINS       │
+    │   (Plan carefully) │   (Do first!)      │
+    │                    │                    │
+HIGH├────────────────────┼────────────────────┤ LOW
+EFFORT                   │                    EFFORT
+    │                    │                    │
+    │   MONEY PIT        │   FILL-INS         │
+    │   (Avoid)          │   (Do if time)     │
+    │                    │                    │
+    └────────────────────┼────────────────────┘
+                         │
+                     LOW IMPACT
+```
+
+---
+
+## Workshop Facilitation Templates
+
+### 1-Hour Ideation Session
+
+```yaml
+session_structure:
+  00_05:
+    activity: "Context setting"
+    description: "Share problem statement, constraints, goals"
+
+  05_15:
+    activity: "Inspiration round"
+    description: "Share 3-5 examples of how others solved similar problems"
+
+  15_25:
+    activity: "Crazy 8s"
+    description: "Individual sketching, 8 ideas in 8 minutes"
+
+  25_40:
+    activity: "Share and cluster"
+    description: "Present ideas, group similar ones"
+
+  40_50:
+    activity: "Dot voting"
+    description: "3 dots per person on favorite ideas"
+
+  50_60:
+    activity: "Discussion and next steps"
+    description: "Discuss top ideas, assign owners"
+```
+
+### 2-Hour Deep Dive
+
+```yaml
+session_structure:
+  00_15:
+    activity: "Problem deep dive"
+    description: "Present research insights, user quotes, data"
+
+  15_30:
+    activity: "HMW generation"
+    description: "Write How Might We questions"
+
+  30_45:
+    activity: "SCAMPER exploration"
+    description: "Apply SCAMPER to top HMW"
+
+  45_65:
+    activity: "Concept sketching"
+    description: "Develop 2-3 detailed concepts"
+
+  65_90:
+    activity: "Six Thinking Hats review"
+    description: "Evaluate concepts from all perspectives"
+
+  90_110:
+    activity: "Prioritization"
+    description: "Score using Impact-Effort matrix"
+
+  110_120:
+    activity: "Action planning"
+    description: "Define next steps for top concept"
+```
+
+---
+
+## Quick Wins
+
+### 5-Minute Brainstorm Burst
+1. Write problem at top of page
+2. Set 5-minute timer
+3. Write every idea that comes to mind
+4. No filtering or judgment
+5. Aim for 15+ ideas
+
+### 15-Minute Concept Exploration
+1. Pick one idea from brainstorm (2 min)
+2. Sketch the user flow (5 min)
+3. List 3 risks and 3 benefits (4 min)
+4. Define one experiment to validate (4 min)
+
+### "Yes, And..." Exercise
+1. Partner shares an idea
+2. You say "Yes, and..." and build on it
+3. Partner says "Yes, and..." and builds more
+4. Continue for 3-5 rounds
+5. No "but" or "no" allowed
+
+---
+
+## Best Practices
+
+1. **Diverge before converging** - Generate many ideas before evaluating
+2. **Defer judgment** - Critique kills creativity in early stages
+3. **Go for quantity** - More ideas = better chance of breakthrough
+4. **Build on others' ideas** - "Yes, and..." mindset
+5. **Encourage wild ideas** - They often lead to practical innovations
+6. **Be visual** - Sketches communicate better than words
+7. **One conversation at a time** - Focus enables depth
+8. **Stay on topic** - Tangents waste group energy
+
+---
+
+## Related Skills
+
+- **pd-01**: Define the problem before ideating
+- **pd-02**: Use research insights as inspiration
+- **pd-04**: Turn concepts into UX designs
+- **ai-01**: Use AI to expand idea generation