skill-library-mcp 1.0.0

package/skills/convertkit-automation/SKILL.md

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+---
+name: convertkit-automation
+description: "Automate ConvertKit (Kit) tasks via Rube MCP (Composio): manage subscribers, tags, broadcasts, and broadcast stats. Always search tools first for current schemas."
+requires:
+  mcp: [rube]
+---
+
+# ConvertKit (Kit) Automation via Rube MCP
+
+Automate ConvertKit (now known as Kit) email marketing operations through Composio's Kit toolkit via Rube MCP.
+
+## Prerequisites
+
+- Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
+- Active Kit connection via `RUBE_MANAGE_CONNECTIONS` with toolkit `kit`
+- Always call `RUBE_SEARCH_TOOLS` first to get current tool schemas
+
+## Setup
+
+**Get Rube MCP**: Add `https://rube.app/mcp` as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.
+
+
+1. Verify Rube MCP is available by confirming `RUBE_SEARCH_TOOLS` responds
+2. Call `RUBE_MANAGE_CONNECTIONS` with toolkit `kit`
+3. If connection is not ACTIVE, follow the returned auth link to complete Kit authentication
+4. Confirm connection status shows ACTIVE before running any workflows
+
+## Core Workflows
+
+### 1. List and Search Subscribers
+
+**When to use**: User wants to browse, search, or filter email subscribers
+
+**Tool sequence**:
+1. `KIT_LIST_SUBSCRIBERS` - List subscribers with filters and pagination [Required]
+
+**Key parameters**:
+- `status`: Filter by status ('active' or 'inactive')
+- `email_address`: Exact email to search for
+- `created_after`/`created_before`: Date range filter (YYYY-MM-DD)
+- `updated_after`/`updated_before`: Date range filter (YYYY-MM-DD)
+- `sort_field`: Sort by 'id', 'cancelled_at', or 'updated_at'
+- `sort_order`: 'asc' or 'desc'
+- `per_page`: Results per page (min 1)
+- `after`/`before`: Cursor strings for pagination
+- `include_total_count`: Set to 'true' to get total subscriber count
+
+**Pitfalls**:
+- If `sort_field` is 'cancelled_at', the `status` must be set to 'cancelled'
+- Date filters use YYYY-MM-DD format (no time component)
+- `email_address` is an exact match; partial email search is not supported
+- Pagination uses cursor-based approach with `after`/`before` cursor strings
+- `include_total_count` is a string 'true', not a boolean
+
+### 2. Manage Subscriber Tags
+
+**When to use**: User wants to tag subscribers for segmentation
+
+**Tool sequence**:
+1. `KIT_LIST_SUBSCRIBERS` - Find subscriber ID by email [Prerequisite]
+2. `KIT_TAG_SUBSCRIBER` - Associate a subscriber with a tag [Required]
+3. `KIT_LIST_TAG_SUBSCRIBERS` - List subscribers for a specific tag [Optional]
+
+**Key parameters for tagging**:
+- `tag_id`: Numeric tag ID (required)
+- `subscriber_id`: Numeric subscriber ID (required)
+
+**Pitfalls**:
+- Both `tag_id` and `subscriber_id` must be positive integers
+- Tag IDs must reference existing tags; tags are created via the Kit web UI
+- Tagging an already-tagged subscriber is idempotent (no error)
+- Subscriber IDs are returned from LIST_SUBSCRIBERS; use `email_address` filter to find specific subscribers
+
+### 3. Unsubscribe a Subscriber
+
+**When to use**: User wants to unsubscribe a subscriber from all communications
+
+**Tool sequence**:
+1. `KIT_LIST_SUBSCRIBERS` - Find subscriber ID [Prerequisite]
+2. `KIT_DELETE_SUBSCRIBER` - Unsubscribe the subscriber [Required]
+
+**Key parameters**:
+- `id`: Subscriber ID (required, positive integer)
+
+**Pitfalls**:
+- This permanently unsubscribes the subscriber from ALL email communications
+- The subscriber's historical data is retained but they will no longer receive emails
+- Operation is idempotent; unsubscribing an already-unsubscribed subscriber succeeds without error
+- Returns empty response (HTTP 204 No Content) on success
+- Subscriber ID must exist; non-existent IDs return 404
+
+### 4. List and View Broadcasts
+
+**When to use**: User wants to browse email broadcasts or get details of a specific one
+
+**Tool sequence**:
+1. `KIT_LIST_BROADCASTS` - List all broadcasts with pagination [Required]
+2. `KIT_GET_BROADCAST` - Get detailed information for a specific broadcast [Optional]
+3. `KIT_GET_BROADCAST_STATS` - Get performance statistics for a broadcast [Optional]
+
+**Key parameters for listing**:
+- `per_page`: Results per page (1-500)
+- `after`/`before`: Cursor strings for pagination
+- `include_total_count`: Set to 'true' for total count
+
+**Key parameters for details**:
+- `id`: Broadcast ID (required, positive integer)
+
+**Pitfalls**:
+- `per_page` max is 500 for broadcasts
+- Broadcast stats are only available for sent broadcasts
+- Draft broadcasts will not have stats
+- Broadcast IDs are numeric integers
+
+### 5. Delete a Broadcast
+
+**When to use**: User wants to permanently remove a broadcast
+
+**Tool sequence**:
+1. `KIT_LIST_BROADCASTS` - Find the broadcast to delete [Prerequisite]
+2. `KIT_GET_BROADCAST` - Verify it is the correct broadcast [Optional]
+3. `KIT_DELETE_BROADCAST` - Permanently delete the broadcast [Required]
+
+**Key parameters**:
+- `id`: Broadcast ID (required)
+
+**Pitfalls**:
+- Deletion is permanent and cannot be undone
+- Deleting a sent broadcast removes it but does not unsend the emails
+- Confirm the broadcast ID before deleting
+
+## Common Patterns
+
+### Subscriber Lookup by Email
+
+```
+1. Call KIT_LIST_SUBSCRIBERS with email_address='user@example.com'
+2. Extract subscriber ID from the response
+3. Use ID for tagging, unsubscribing, or other operations
+```
+
+### Pagination
+
+Kit uses cursor-based pagination:
+- Check response for `after` cursor value
+- Pass cursor as `after` parameter in next request
+- Continue until no more cursor is returned
+- Use `include_total_count: 'true'` to track progress
+
+### Tag-Based Segmentation
+
+```
+1. Create tags in Kit web UI
+2. Use KIT_TAG_SUBSCRIBER to assign tags to subscribers
+3. Use KIT_LIST_TAG_SUBSCRIBERS to view subscribers per tag
+```
+
+## Known Pitfalls
+
+**ID Formats**:
+- Subscriber IDs: positive integers (e.g., 3887204736)
+- Tag IDs: positive integers
+- Broadcast IDs: positive integers
+- All IDs are numeric, not strings
+
+**Status Values**:
+- Subscriber statuses: 'active', 'inactive', 'cancelled'
+- Some operations are restricted by status (e.g., sorting by cancelled_at requires status='cancelled')
+
+**String vs Boolean Parameters**:
+- `include_total_count` is a string 'true', not a boolean true
+- `sort_order` is a string enum: 'asc' or 'desc'
+
+**Rate Limits**:
+- Kit API has per-account rate limits
+- Implement backoff on 429 responses
+- Bulk operations should be paced appropriately
+
+**Response Parsing**:
+- Response data may be nested under `data` or `data.data`
+- Parse defensively with fallback patterns
+- Cursor values are opaque strings; use exactly as returned
+
+## Quick Reference
+
+| Task | Tool Slug | Key Params |
+|------|-----------|------------|
+| List subscribers | KIT_LIST_SUBSCRIBERS | status, email_address, per_page |
+| Tag subscriber | KIT_TAG_SUBSCRIBER | tag_id, subscriber_id |
+| List tag subscribers | KIT_LIST_TAG_SUBSCRIBERS | tag_id |
+| Unsubscribe | KIT_DELETE_SUBSCRIBER | id |
+| List broadcasts | KIT_LIST_BROADCASTS | per_page, after |
+| Get broadcast | KIT_GET_BROADCAST | id |
+| Get broadcast stats | KIT_GET_BROADCAST_STATS | id |
+| Delete broadcast | KIT_DELETE_BROADCAST | id |

package/skills/copy-editing/SKILL.md

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+---
+name: copy-editing
+description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."
+---
+
+# Copy Editing
+
+You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.
+
+## Core Philosophy
+
+Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.
+
+**Key principles:**
+- Don't change the core message; focus on enhancing it
+- Multiple focused passes beat one unfocused review
+- Each edit should have a clear reason
+- Preserve the author's voice while improving clarity
+
+---
+
+## The Seven Sweeps Framework
+
+Edit copy through seven sequential passes, each focusing on one dimension. After each sweep, loop back to check previous sweeps aren't compromised.
+
+### Sweep 1: Clarity
+
+**Focus:** Can the reader understand what you're saying?
+
+**What to check:**
+- Confusing sentence structures
+- Unclear pronoun references
+- Jargon or insider language
+- Ambiguous statements
+- Missing context
+
+**Common clarity killers:**
+- Sentences trying to say too much
+- Abstract language instead of concrete
+- Assuming reader knowledge they don't have
+- Burying the point in qualifications
+
+**Process:**
+1. Read through quickly, highlighting unclear parts
+2. Don't correct yet—just note problem areas
+3. After marking issues, recommend specific edits
+4. Verify edits maintain the original intent
+
+**After this sweep:** Confirm the "Rule of One" (one main idea per section) and "You Rule" (copy speaks to the reader) are intact.
+
+---
+
+### Sweep 2: Voice and Tone
+
+**Focus:** Is the copy consistent in how it sounds?
+
+**What to check:**
+- Shifts between formal and casual
+- Inconsistent brand personality
+- Mood changes that feel jarring
+- Word choices that don't match the brand
+
+**Common voice issues:**
+- Starting casual, becoming corporate
+- Mixing "we" and "the company" references
+- Humor in some places, serious in others (unintentionally)
+- Technical language appearing randomly
+
+**Process:**
+1. Read aloud to hear inconsistencies
+2. Mark where tone shifts unexpectedly
+3. Recommend edits that smooth transitions
+4. Ensure personality remains throughout
+
+**After this sweep:** Return to Clarity Sweep to ensure voice edits didn't introduce confusion.
+
+---
+
+### Sweep 3: So What
+
+**Focus:** Does every claim answer "why should I care?"
+
+**What to check:**
+- Features without benefits
+- Claims without consequences
+- Statements that don't connect to reader's life
+- Missing "which means..." bridges
+
+**The So What test:**
+For every statement, ask "Okay, so what?" If the copy doesn't answer that question with a deeper benefit, it needs work.
+
+❌ "Our platform uses AI-powered analytics"
+*So what?*
+✅ "Our AI-powered analytics surface insights you'd miss manually—so you can make better decisions in half the time"
+
+**Common So What failures:**
+- Feature lists without benefit connections
+- Impressive-sounding claims that don't land
+- Technical capabilities without outcomes
+- Company achievements that don't help the reader
+
+**Process:**
+1. Read each claim and literally ask "so what?"
+2. Highlight claims missing the answer
+3. Add the benefit bridge or deeper meaning
+4. Ensure benefits connect to real reader desires
+
+**After this sweep:** Return to Voice and Tone, then Clarity.
+
+---
+
+### Sweep 4: Prove It
+
+**Focus:** Is every claim supported with evidence?
+
+**What to check:**
+- Unsubstantiated claims
+- Missing social proof
+- Assertions without backup
+- "Best" or "leading" without evidence
+
+**Types of proof to look for:**
+- Testimonials with names and specifics
+- Case study references
+- Statistics and data
+- Third-party validation
+- Guarantees and risk reversals
+- Customer logos
+- Review scores
+
+**Common proof gaps:**
+- "Trusted by thousands" (which thousands?)
+- "Industry-leading" (according to whom?)
+- "Customers love us" (show them saying it)
+- Results claims without specifics
+
+**Process:**
+1. Identify every claim that needs proof
+2. Check if proof exists nearby
+3. Flag unsupported assertions
+4. Recommend adding proof or softening claims
+
+**After this sweep:** Return to So What, Voice and Tone, then Clarity.
+
+---
+
+### Sweep 5: Specificity
+
+**Focus:** Is the copy concrete enough to be compelling?
+
+**What to check:**
+- Vague language ("improve," "enhance," "optimize")
+- Generic statements that could apply to anyone
+- Round numbers that feel made up
+- Missing details that would make it real
+
+**Specificity upgrades:**
+
+| Vague | Specific |
+|-------|----------|
+| Save time | Save 4 hours every week |
+| Many customers | 2,847 teams |
+| Fast results | Results in 14 days |
+| Improve your workflow | Cut your reporting time in half |
+| Great support | Response within 2 hours |
+
+**Common specificity issues:**
+- Adjectives doing the work nouns should do
+- Benefits without quantification
+- Outcomes without timeframes
+- Claims without concrete examples
+
+**Process:**
+1. Highlight vague words and phrases
+2. Ask "Can this be more specific?"
+3. Add numbers, timeframes, or examples
+4. Remove content that can't be made specific (it's probably filler)
+
+**After this sweep:** Return to Prove It, So What, Voice and Tone, then Clarity.
+
+---
+
+### Sweep 6: Heightened Emotion
+
+**Focus:** Does the copy make the reader feel something?
+
+**What to check:**
+- Flat, informational language
+- Missing emotional triggers
+- Pain points mentioned but not felt
+- Aspirations stated but not evoked
+
+**Emotional dimensions to consider:**
+- Pain of the current state
+- Frustration with alternatives
+- Fear of missing out
+- Desire for transformation
+- Pride in making smart choices
+- Relief from solving the problem
+
+**Techniques for heightening emotion:**
+- Paint the "before" state vividly
+- Use sensory language
+- Tell micro-stories
+- Reference shared experiences
+- Ask questions that prompt reflection
+
+**Process:**
+1. Read for emotional impact—does it move you?
+2. Identify flat sections that should resonate
+3. Add emotional texture while staying authentic
+4. Ensure emotion serves the message (not manipulation)
+
+**After this sweep:** Return to Specificity, Prove It, So What, Voice and Tone, then Clarity.
+
+---
+
+### Sweep 7: Zero Risk
+
+**Focus:** Have we removed every barrier to action?
+
+**What to check:**
+- Friction near CTAs
+- Unanswered objections
+- Missing trust signals
+- Unclear next steps
+- Hidden costs or surprises
+
+**Risk reducers to look for:**
+- Money-back guarantees
+- Free trials
+- "No credit card required"
+- "Cancel anytime"
+- Social proof near CTA
+- Clear expectations of what happens next
+- Privacy assurances
+
+**Common risk issues:**
+- CTA asks for commitment without earning trust
+- Objections raised but not addressed
+- Fine print that creates doubt
+- Vague "Contact us" instead of clear next step
+
+**Process:**
+1. Focus on sections near CTAs
+2. List every reason someone might hesitate
+3. Check if the copy addresses each concern
+4. Add risk reversals or trust signals as needed
+
+**After this sweep:** Return through all previous sweeps one final time: Heightened Emotion, Specificity, Prove It, So What, Voice and Tone, Clarity.
+
+---
+
+## Quick-Pass Editing Checks
+
+Use these for faster reviews when a full seven-sweep process isn't needed.
+
+### Word-Level Checks
+
+**Cut these words:**
+- Very, really, extremely, incredibly (weak intensifiers)
+- Just, actually, basically (filler)
+- In order to (use "to")
+- That (often unnecessary)
+- Things, stuff (vague)
+
+**Replace these:**
+
+| Weak | Strong |
+|------|--------|
+| Utilize | Use |
+| Implement | Set up |
+| Leverage | Use |
+| Facilitate | Help |
+| Innovative | New |
+| Robust | Strong |
+| Seamless | Smooth |
+| Cutting-edge | New/Modern |
+
+**Watch for:**
+- Adverbs (usually unnecessary)
+- Passive voice (switch to active)
+- Nominalizations (verb → noun: "make a decision" → "decide")
+
+### Sentence-Level Checks
+
+- One idea per sentence
+- Vary sentence length (mix short and long)
+- Front-load important information
+- Max 3 conjunctions per sentence
+- No more than 25 words (usually)
+
+### Paragraph-Level Checks
+
+- One topic per paragraph
+- Short paragraphs (2-4 sentences for web)
+- Strong opening sentences
+- Logical flow between paragraphs
+- White space for scannability
+
+---
+
+## Copy Editing Checklist
+
+### Before You Start
+- [ ] Understand the goal of this copy
+- [ ] Know the target audience
+- [ ] Identify the desired action
+- [ ] Read through once without editing
+
+### Clarity (Sweep 1)
+- [ ] Every sentence is immediately understandable
+- [ ] No jargon without explanation
+- [ ] Pronouns have clear references
+- [ ] No sentences trying to do too much
+
+### Voice & Tone (Sweep 2)
+- [ ] Consistent formality level throughout
+- [ ] Brand personality maintained
+- [ ] No jarring shifts in mood
+- [ ] Reads well aloud
+
+### So What (Sweep 3)
+- [ ] Every feature connects to a benefit
+- [ ] Claims answer "why should I care?"
+- [ ] Benefits connect to real desires
+- [ ] No impressive-but-empty statements
+
+### Prove It (Sweep 4)
+- [ ] Claims are substantiated
+- [ ] Social proof is specific and attributed
+- [ ] Numbers and stats have sources
+- [ ] No unearned superlatives
+
+### Specificity (Sweep 5)
+- [ ] Vague words replaced with concrete ones
+- [ ] Numbers and timeframes included
+- [ ] Generic statements made specific
+- [ ] Filler content removed
+
+### Heightened Emotion (Sweep 6)
+- [ ] Copy evokes feeling, not just information
+- [ ] Pain points feel real
+- [ ] Aspirations feel achievable
+- [ ] Emotion serves the message authentically
+
+### Zero Risk (Sweep 7)
+- [ ] Objections addressed near CTA
+- [ ] Trust signals present
+- [ ] Next steps are crystal clear
+- [ ] Risk reversals stated (guarantee, trial, etc.)
+
+### Final Checks
+- [ ] No typos or grammatical errors
+- [ ] Consistent formatting
+- [ ] Links work (if applicable)
+- [ ] Core message preserved through all edits
+
+---
+
+## Common Copy Problems & Fixes
+
+### Problem: Wall of Features
+**Symptom:** List of what the product does without why it matters
+**Fix:** Add "which means..." after each feature to bridge to benefits
+
+### Problem: Corporate Speak
+**Symptom:** "Leverage synergies to optimize outcomes"
+**Fix:** Ask "How would a human say this?" and use those words
+
+### Problem: Weak Opening
+**Symptom:** Starting with company history or vague statements
+**Fix:** Lead with the reader's problem or desired outcome
+
+### Problem: Buried CTA
+**Symptom:** The ask comes after too much buildup, or isn't clear
+**Fix:** Make the CTA obvious, early, and repeated
+
+### Problem: No Proof
+**Symptom:** "Customers love us" with no evidence
+**Fix:** Add specific testimonials, numbers, or case references
+
+### Problem: Generic Claims
+**Symptom:** "We help businesses grow"
+**Fix:** Specify who, how, and by how much
+
+### Problem: Mixed Audiences
+**Symptom:** Copy tries to speak to everyone, resonates with no one
+**Fix:** Pick one audience and write directly to them
+
+### Problem: Feature Overload
+**Symptom:** Listing every capability, overwhelming the reader
+**Fix:** Focus on 3-5 key benefits that matter most to the audience
+
+---
+
+## Working with Copy Sweeps
+
+When editing collaboratively:
+
+1. **Run a sweep and present findings** - Show what you found, why it's an issue
+2. **Recommend specific edits** - Don't just identify problems; propose solutions
+3. **Request the updated copy** - Let the author make final decisions
+4. **Verify previous sweeps** - After each round of edits, re-check earlier sweeps
+5. **Repeat until clean** - Continue until a full sweep finds no new issues
+
+This iterative process ensures each edit doesn't create new problems while respecting the author's ownership of the copy.
+
+---
+
+## Questions to Ask
+
+If you need more context:
+1. What's the goal of this copy? (Awareness, conversion, retention)
+2. Who's the target audience?
+3. What action should readers take?
+4. What's the brand voice? (Casual, professional, playful, authoritative)
+5. Are there specific concerns or known issues?
+6. What proof/evidence do you have available?
+
+---
+
+## Related Skills
+
+- **copywriting**: For writing new copy from scratch (use this skill to edit after your first draft is complete)
+- **page-cro**: For broader page optimization beyond copy
+- **marketing-psychology**: For understanding why certain edits improve conversion
+- **ab-test-setup**: For testing copy variations
+
+---
+
+## When to Use Each Skill
+
+| Task | Skill to Use |
+|------|--------------|
+| Writing new page copy from scratch | copywriting |
+| Reviewing and improving existing copy | copy-editing (this skill) |
+| Editing copy you just wrote | copy-editing (this skill) |
+| Structural or strategic page changes | page-cro |