siesa-agents 2.1.40 → 2.1.42

package/bmad/bmm/workflows/1-analysis/research/domain-steps/step-03-competitive-landscape.md

@@ -1,238 +1,238 @@
-# Domain Research Step 3: Competitive Landscape
-
-## MANDATORY EXECUTION RULES (READ FIRST):
-
-- 🛑 NEVER generate content without web search verification
-
-- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
-- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
-- ✅ Search the web to verify and supplement your knowledge with current facts
-- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
-- 💬 FOCUS on key players, market share, and competitive dynamics
-- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
-- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
-- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
-
-## EXECUTION PROTOCOLS:
-
-- 🎯 Show web search analysis before presenting findings
-- ⚠️ Present [C] continue option after competitive analysis content generation
-- 📝 WRITE COMPETITIVE ANALYSIS TO DOCUMENT IMMEDIATELY
-- 💾 ONLY proceed when user chooses C (Continue)
-- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
-- 🚫 FORBIDDEN to load next step until C is selected
-
-## CONTEXT BOUNDARIES:
-
-- Current document and frontmatter from previous steps are available
-- **Research topic = "{{research_topic}}"** - established from initial discussion
-- **Research goals = "{{research_goals}}"** - established from initial discussion
-- Focus on key players, market share, and competitive dynamics
-- Web search capabilities with source verification are enabled
-
-## YOUR TASK:
-
-Conduct competitive landscape analysis focusing on key players, market share, and competitive dynamics. Search the web to verify and supplement current facts.
-
-## COMPETITIVE LANDSCAPE ANALYSIS SEQUENCE:
-
-### 1. Begin Competitive Landscape Analysis
-
-**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different competitive areas simultaneously and thoroughly.
-
-Start with competitive research approach:
-"Now I'll conduct **competitive landscape analysis** for **{{research_topic}}** to understand the competitive ecosystem.
-
-**Competitive Landscape Focus:**
-
-- Key players and market leaders
-- Market share and competitive positioning
-- Competitive strategies and differentiation
-- Business models and value propositions
-- Entry barriers and competitive dynamics
-
-**Let me search for current competitive insights.**"
-
-### 2. Parallel Competitive Research Execution
-
-**Execute multiple web searches simultaneously:**
-
-Search the web: "{{research_topic}} key players market leaders"
-Search the web: "{{research_topic}} market share competitive landscape"
-Search the web: "{{research_topic}} competitive strategies differentiation"
-Search the web: "{{research_topic}} entry barriers competitive dynamics"
-
-**Analysis approach:**
-
-- Look for recent competitive intelligence reports and market analyses
-- Search for company websites, annual reports, and investor presentations
-- Research market share data and competitive positioning
-- Analyze competitive strategies and differentiation approaches
-- Study entry barriers and competitive dynamics
-
-### 3. Analyze and Aggregate Results
-
-**Collect and analyze findings from all parallel searches:**
-
-"After executing comprehensive parallel web searches, let me analyze and aggregate competitive findings:
-
-**Research Coverage:**
-
-- Key players and market leaders analysis
-- Market share and competitive positioning assessment
-- Competitive strategies and differentiation mapping
-- Entry barriers and competitive dynamics evaluation
-
-**Cross-Competitive Analysis:**
-[Identify patterns connecting players, strategies, and market dynamics]
-
-**Quality Assessment:**
-[Overall confidence levels and research gaps identified]"
-
-### 4. Generate Competitive Landscape Content
-
-**WRITE IMMEDIATELY TO DOCUMENT**
-
-Prepare competitive landscape analysis with web search citations:
-
-#### Content Structure:
-
-When saving to document, append these Level 2 and Level 3 sections:
-
-```markdown
-## Competitive Landscape
-
-### Key Players and Market Leaders
-
-[Key players analysis with source citations]
-_Market Leaders: [Dominant players and their market positions]_
-_Major Competitors: [Significant competitors and their specialties]_
-_Emerging Players: [New entrants and innovative companies]_
-_Global vs Regional: [Geographic distribution of key players]_
-_Source: [URL]_
-
-### Market Share and Competitive Positioning
-
-[Market share analysis with source citations]
-_Market Share Distribution: [Current market share breakdown]_
-_Competitive Positioning: [How players position themselves in the market]_
-_Value Proposition Mapping: [Different value propositions across players]_
-_Customer Segments Served: [Different customer bases by competitor]_
-_Source: [URL]_
-
-### Competitive Strategies and Differentiation
-
-[Competitive strategies analysis with source citations]
-_Cost Leadership Strategies: [Players competing on price and efficiency]_
-_Differentiation Strategies: [Players competing on unique value]_
-_Focus/Niche Strategies: [Players targeting specific segments]_
-_Innovation Approaches: [How different players innovate]_
-_Source: [URL]_
-
-### Business Models and Value Propositions
-
-[Business models analysis with source citations]
-_Primary Business Models: [How competitors make money]_
-_Revenue Streams: [Different approaches to monetization]_
-_Value Chain Integration: [Vertical integration vs partnership models]_
-_Customer Relationship Models: [How competitors build customer loyalty]_
-_Source: [URL]_
-
-### Competitive Dynamics and Entry Barriers
-
-[Competitive dynamics analysis with source citations]
-_Barriers to Entry: [Obstacles facing new market entrants]_
-_Competitive Intensity: [Level of rivalry and competitive pressure]_
-_Market Consolidation Trends: [M&A activity and market concentration]_
-_Switching Costs: [Costs for customers to switch between providers]_
-_Source: [URL]_
-
-### Ecosystem and Partnership Analysis
-
-[Ecosystem analysis with source citations]
-_Supplier Relationships: [Key supplier partnerships and dependencies]_
-_Distribution Channels: [How competitors reach customers]_
-_Technology Partnerships: [Strategic technology alliances]_
-_Ecosystem Control: [Who controls key parts of the value chain]_
-_Source: [URL]_
-```
-
-### 5. Present Analysis and Continue Option
-
-**Show analysis and present continue option:**
-
-"I've completed **competitive landscape analysis** for {{research_topic}}.
-
-**Key Competitive Findings:**
-
-- Key players and market leaders thoroughly identified
-- Market share and competitive positioning clearly mapped
-- Competitive strategies and differentiation analyzed
-- Business models and value propositions documented
-- Competitive dynamics and entry barriers evaluated
-
-**Ready to proceed to regulatory focus analysis?**
-[C] Continue - Save this to document and proceed to regulatory focus
-
-### 6. Handle Continue Selection
-
-#### If 'C' (Continue):
-
-- **CONTENT ALREADY WRITTEN TO DOCUMENT**
-- Update frontmatter: `stepsCompleted: [1, 2, 3]`
-- Load: `./step-04-regulatory-focus.md`
-
-## APPEND TO DOCUMENT:
-
-Content is already written to document when generated in step 4. No additional append needed.
-
-## SUCCESS METRICS:
-
-✅ Key players and market leaders thoroughly identified
-✅ Market share and competitive positioning clearly mapped
-✅ Competitive strategies and differentiation analyzed
-✅ Business models and value propositions documented
-✅ Competitive dynamics and entry barriers evaluated
-✅ Content written immediately to document
-✅ [C] continue option presented and handled correctly
-✅ Proper routing to next step (regulatory focus)
-✅ Research goals alignment maintained
-
-## FAILURE MODES:
-
-❌ Relying on training data instead of web search for current facts
-❌ Missing critical key players or market leaders
-❌ Incomplete market share or positioning analysis
-❌ Not identifying competitive strategies
-❌ Not writing content immediately to document
-❌ Not presenting [C] continue option after content generation
-❌ Not routing to regulatory focus step
-
-❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
-❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
-❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
-
-## COMPETITIVE RESEARCH PROTOCOLS:
-
-- Research competitive intelligence reports and market analyses
-- Use company websites, annual reports, and investor presentations
-- Analyze market share data and competitive positioning
-- Study competitive strategies and differentiation approaches
-- Search the web to verify facts
-- Present conflicting information when sources disagree
-- Apply confidence levels appropriately
-
-## COMPETITIVE ANALYSIS STANDARDS:
-
-- Always cite URLs for web search results
-- Use authoritative competitive intelligence sources
-- Note data currency and potential limitations
-- Present multiple perspectives when sources conflict
-- Apply confidence levels to uncertain data
-- Focus on actionable competitive insights
-
-## NEXT STEP:
-
-After user selects 'C', load `./step-04-regulatory-focus.md` to analyze regulatory requirements, compliance frameworks, and legal considerations for {{research_topic}}.
-
-Remember: Always write research content to document immediately and search the web to verify facts!
+# Domain Research Step 3: Competitive Landscape
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
+- 💬 FOCUS on key players, market share, and competitive dynamics
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] continue option after competitive analysis content generation
+- 📝 WRITE COMPETITIVE ANALYSIS TO DOCUMENT IMMEDIATELY
+- 💾 ONLY proceed when user chooses C (Continue)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- **Research topic = "{{research_topic}}"** - established from initial discussion
+- **Research goals = "{{research_goals}}"** - established from initial discussion
+- Focus on key players, market share, and competitive dynamics
+- Web search capabilities with source verification are enabled
+
+## YOUR TASK:
+
+Conduct competitive landscape analysis focusing on key players, market share, and competitive dynamics. Search the web to verify and supplement current facts.
+
+## COMPETITIVE LANDSCAPE ANALYSIS SEQUENCE:
+
+### 1. Begin Competitive Landscape Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different competitive areas simultaneously and thoroughly.
+
+Start with competitive research approach:
+"Now I'll conduct **competitive landscape analysis** for **{{research_topic}}** to understand the competitive ecosystem.
+
+**Competitive Landscape Focus:**
+
+- Key players and market leaders
+- Market share and competitive positioning
+- Competitive strategies and differentiation
+- Business models and value propositions
+- Entry barriers and competitive dynamics
+
+**Let me search for current competitive insights.**"
+
+### 2. Parallel Competitive Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} key players market leaders"
+Search the web: "{{research_topic}} market share competitive landscape"
+Search the web: "{{research_topic}} competitive strategies differentiation"
+Search the web: "{{research_topic}} entry barriers competitive dynamics"
+
+**Analysis approach:**
+
+- Look for recent competitive intelligence reports and market analyses
+- Search for company websites, annual reports, and investor presentations
+- Research market share data and competitive positioning
+- Analyze competitive strategies and differentiation approaches
+- Study entry barriers and competitive dynamics
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate competitive findings:
+
+**Research Coverage:**
+
+- Key players and market leaders analysis
+- Market share and competitive positioning assessment
+- Competitive strategies and differentiation mapping
+- Entry barriers and competitive dynamics evaluation
+
+**Cross-Competitive Analysis:**
+[Identify patterns connecting players, strategies, and market dynamics]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Competitive Landscape Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare competitive landscape analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Competitive Landscape
+
+### Key Players and Market Leaders
+
+[Key players analysis with source citations]
+_Market Leaders: [Dominant players and their market positions]_
+_Major Competitors: [Significant competitors and their specialties]_
+_Emerging Players: [New entrants and innovative companies]_
+_Global vs Regional: [Geographic distribution of key players]_
+_Source: [URL]_
+
+### Market Share and Competitive Positioning
+
+[Market share analysis with source citations]
+_Market Share Distribution: [Current market share breakdown]_
+_Competitive Positioning: [How players position themselves in the market]_
+_Value Proposition Mapping: [Different value propositions across players]_
+_Customer Segments Served: [Different customer bases by competitor]_
+_Source: [URL]_
+
+### Competitive Strategies and Differentiation
+
+[Competitive strategies analysis with source citations]
+_Cost Leadership Strategies: [Players competing on price and efficiency]_
+_Differentiation Strategies: [Players competing on unique value]_
+_Focus/Niche Strategies: [Players targeting specific segments]_
+_Innovation Approaches: [How different players innovate]_
+_Source: [URL]_
+
+### Business Models and Value Propositions
+
+[Business models analysis with source citations]
+_Primary Business Models: [How competitors make money]_
+_Revenue Streams: [Different approaches to monetization]_
+_Value Chain Integration: [Vertical integration vs partnership models]_
+_Customer Relationship Models: [How competitors build customer loyalty]_
+_Source: [URL]_
+
+### Competitive Dynamics and Entry Barriers
+
+[Competitive dynamics analysis with source citations]
+_Barriers to Entry: [Obstacles facing new market entrants]_
+_Competitive Intensity: [Level of rivalry and competitive pressure]_
+_Market Consolidation Trends: [M&A activity and market concentration]_
+_Switching Costs: [Costs for customers to switch between providers]_
+_Source: [URL]_
+
+### Ecosystem and Partnership Analysis
+
+[Ecosystem analysis with source citations]
+_Supplier Relationships: [Key supplier partnerships and dependencies]_
+_Distribution Channels: [How competitors reach customers]_
+_Technology Partnerships: [Strategic technology alliances]_
+_Ecosystem Control: [Who controls key parts of the value chain]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **competitive landscape analysis** for {{research_topic}}.
+
+**Key Competitive Findings:**
+
+- Key players and market leaders thoroughly identified
+- Market share and competitive positioning clearly mapped
+- Competitive strategies and differentiation analyzed
+- Business models and value propositions documented
+- Competitive dynamics and entry barriers evaluated
+
+**Ready to proceed to regulatory focus analysis?**
+[C] Continue - Save this to document and proceed to regulatory focus
+
+### 6. Handle Continue Selection
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2, 3]`
+- Load: `./step-04-regulatory-focus.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## SUCCESS METRICS:
+
+✅ Key players and market leaders thoroughly identified
+✅ Market share and competitive positioning clearly mapped
+✅ Competitive strategies and differentiation analyzed
+✅ Business models and value propositions documented
+✅ Competitive dynamics and entry barriers evaluated
+✅ Content written immediately to document
+✅ [C] continue option presented and handled correctly
+✅ Proper routing to next step (regulatory focus)
+✅ Research goals alignment maintained
+
+## FAILURE MODES:
+
+❌ Relying on training data instead of web search for current facts
+❌ Missing critical key players or market leaders
+❌ Incomplete market share or positioning analysis
+❌ Not identifying competitive strategies
+❌ Not writing content immediately to document
+❌ Not presenting [C] continue option after content generation
+❌ Not routing to regulatory focus step
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## COMPETITIVE RESEARCH PROTOCOLS:
+
+- Research competitive intelligence reports and market analyses
+- Use company websites, annual reports, and investor presentations
+- Analyze market share data and competitive positioning
+- Study competitive strategies and differentiation approaches
+- Search the web to verify facts
+- Present conflicting information when sources disagree
+- Apply confidence levels appropriately
+
+## COMPETITIVE ANALYSIS STANDARDS:
+
+- Always cite URLs for web search results
+- Use authoritative competitive intelligence sources
+- Note data currency and potential limitations
+- Present multiple perspectives when sources conflict
+- Apply confidence levels to uncertain data
+- Focus on actionable competitive insights
+
+## NEXT STEP:
+
+After user selects 'C', load `./step-04-regulatory-focus.md` to analyze regulatory requirements, compliance frameworks, and legal considerations for {{research_topic}}.
+
+Remember: Always write research content to document immediately and search the web to verify facts!