luckiest-co 1.0.1 → 1.0.3

package/skills/luckiest-programmatic-seo/CHANGELOG.md

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+# Changelog — luckiest-programmatic-seo
+
+## 1.1.0 — 2026-07-06
+Skill updater pass: analytics integration.
+
+### Analytics (report_usage)
+- Updated `report_usage` call to `skill_version: "1.1.0"` and `check_updates`
+  `installedSemver: "1.1.0"`. The skill now reports usage to the Luckiest
+  telemetry pipeline on every run, making it visible on the admin Skill Usage
+  page (/owner/skill-usage).
+
+## 1.0.0 — 2026-07-01
+Rebranded from programmatic-seo (marketingskills, MIT).
+
+### Improve pass (/refract)
+- Added "Answer-Engine Extractability": build pages to be cited in AI Overviews and chat answer engines (direct-answer lead block, definitional sentences, schema, high unique value).
+- Added "Indexation Triage: The Differentiation Threshold": an explicit publish / hold / noindex bar based on unique-content share, directly addressing the mass-non-indexation failure mode.
+- Added "Prune and Consolidate": treat programmatic pages as a living portfolio — prune dead pages, consolidate cannibalizing/near-duplicate pages, refresh data.
+
+### Network hook
+- Share-with-tribe OFFER: after delivering a strategy, optionally offer to share an anonymized winning-playbook summary with the Luckiest network. Opt-in only, never auto-post, no credentials or proprietary data.
+
+### Trend pass (/newsjack + /luckiest-trends)
+- Signal: the shift from blue-link ranking to answer-engine citation (Google AI Overviews and chat answer engines) plus intensified indexing-budget scrutiny is the dominant on-domain trend for programmatic SEO. Source: general SEO industry consensus, 2025–2026. Date recorded: 2026-07-01. Applied via the Answer-Engine Extractability and Indexation Triage sections. No further breaking-news signal was fabricated.

package/skills/luckiest-programmatic-seo/SKILL.md

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+---
+name: luckiest-programmatic-seo
+description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see luckiest-seo-audit. For content strategy planning, see luckiest-content-strategy.
+license: See ATTRIBUTION.md
+metadata:
+  version: "1.1.0"
+  listing_id: luckiest-programmatic-seo
+  author: luckiest
+---
+
+# Programmatic SEO (Luckiest edition)
+
+This skill guides building SEO-optimized pages at scale using templates and data. The goal is to create pages that rank, provide value, and avoid thin content penalties.
+
+## Staying current
+
+On activation, call the Luckiest MCP check_updates tool with { listingId: "luckiest-programmatic-seo", installedSemver: "1.1.0" }. If it returns upToDate: false, surface the notice to the user once, then continue. Do nothing further if upToDate: true. Never block on this check — if the tool is unavailable, proceed.
+
+When the skill's work is done, call the Luckiest MCP report_usage tool once with { listing_id: "luckiest-programmatic-seo", skill_version: "1.1.0", matched: true, success: <true if the skill completed, false otherwise> }. Metadata only, never prompt text. Never block on it — if the tool is unavailable, skip silently.
+
+## Initial Assessment
+
+**Check for product marketing context first:**
+If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Before designing a programmatic SEO strategy, understand:
+
+1. **Business Context**
+   - What's the product/service?
+   - Who is the target audience?
+   - What's the conversion goal for these pages?
+
+2. **Opportunity Assessment**
+   - What search patterns exist?
+   - How many potential pages?
+   - What's the search volume distribution?
+
+3. **Competitive Landscape**
+   - Who ranks for these terms now?
+   - What do their pages look like?
+   - Can you realistically compete?
+
+---
+
+## Core Principles
+
+### 1. Unique Value Per Page
+- Every page must provide value specific to that page
+- Not just swapped variables in a template
+- Maximize unique content—the more differentiated, the better
+
+### 2. Proprietary Data Wins
+Hierarchy of data defensibility:
+1. Proprietary (you created it)
+2. Product-derived (from your users)
+3. User-generated (your community)
+4. Licensed (exclusive access)
+5. Public (anyone can use—weakest)
+
+### 3. Clean URL Structure
+**Use subfolders, not subdomains** — subfolders consolidate domain authority while subdomains split it:
+- Good: `yoursite.com/templates/resume/`
+- Bad: `templates.yoursite.com/resume/`
+
+### 4. Genuine Search Intent Match
+Pages must actually answer what people are searching for.
+
+### 5. Quality Over Quantity
+Better to have 100 great pages than 10,000 thin ones.
+
+### 6. Avoid Google Penalties
+- No doorway pages
+- No keyword stuffing
+- No duplicate content
+- Genuine utility for users
+
+---
+
+## The 12 Playbooks (Overview)
+
+| Playbook | Pattern | Example |
+|----------|---------|---------|
+| Templates | "[Type] template" | "resume template" |
+| Curation | "best [category]" | "best website builders" |
+| Conversions | "[X] to [Y]" | "$10 USD to GBP" |
+| Comparisons | "[X] vs [Y]" | "webflow vs wordpress" |
+| Examples | "[type] examples" | "landing page examples" |
+| Locations | "[service] in [location]" | "dentists in austin" |
+| Personas | "[product] for [audience]" | "crm for real estate" |
+| Integrations | "[product A] [product B] integration" | "slack asana integration" |
+| Glossary | "what is [term]" | "what is pSEO" |
+| Translations | Content in multiple languages | Localized content |
+| Directory | "[category] tools" | "ai copywriting tools" |
+| Profiles | "[entity name]" | "stripe ceo" |
+
+**For detailed playbook implementation**: See [references/playbooks.md](references/playbooks.md)
+
+---
+
+## Choosing Your Playbook
+
+| If you have... | Consider... |
+|----------------|-------------|
+| Proprietary data | Directories, Profiles |
+| Product with integrations | Integrations |
+| Design/creative product | Templates, Examples |
+| Multi-segment audience | Personas |
+| Local presence | Locations |
+| Tool or utility product | Conversions |
+| Content/expertise | Glossary, Curation |
+| Competitor landscape | Comparisons |
+
+You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").
+
+---
+
+## Implementation Framework
+
+### 1. Keyword Pattern Research
+
+**Identify the pattern:**
+- What's the repeating structure?
+- What are the variables?
+- How many unique combinations exist?
+
+**Validate demand:**
+- Aggregate search volume
+- Volume distribution (head vs. long tail)
+- Trend direction
+
+### 2. Data Requirements
+
+**Identify data sources:**
+- What data populates each page?
+- Is it first-party, scraped, licensed, public?
+- How is it updated?
+
+### 3. Template Design
+
+**Page structure:**
+- Header with target keyword
+- Unique intro (not just variables swapped)
+- Data-driven sections
+- Related pages / internal links
+- CTAs appropriate to intent
+
+**Ensuring uniqueness:**
+- Each page needs unique value
+- Conditional content based on data
+- Original insights/analysis per page
+
+### 4. Internal Linking Architecture
+
+**Hub and spoke model:**
+- Hub: Main category page
+- Spokes: Individual programmatic pages
+- Cross-links between related spokes
+
+**Avoid orphan pages:**
+- Every page reachable from main site
+- XML sitemap for all pages
+- Breadcrumbs with structured data
+
+### 5. Indexation Strategy
+
+- Prioritize high-volume patterns
+- Noindex very thin variations
+- Manage crawl budget thoughtfully
+- Separate sitemaps by page type
+
+---
+
+## Answer-Engine Extractability
+
+Search increasingly surfaces answers directly (AI Overviews, chat-based answer engines) instead of a list of blue links, so programmatic pages should be built to be *cited*, not just ranked:
+
+- Lead each page with a concise, self-contained direct answer to the query it targets — the first block should stand alone as a citable snippet.
+- Use clear definitional sentences ("X is ...") and question-shaped subheadings that mirror how people ask.
+- Back claims with structured data (schema markup) and visible, dated sourcing so the page is machine-parseable and trustworthy.
+- Keep the unique value (data, insight, examples) high on the page where extractors read it.
+
+## Indexation Triage: The Differentiation Threshold
+
+Before publishing at scale, set an explicit bar for what earns a page. For each planned page, estimate its share of genuinely unique, page-specific content versus boilerplate:
+
+- **High differentiation** (substantial unique data/insight): publish and prioritize in sitemaps.
+- **Marginal**: hold until you can add unique value, or merge into a broader hub page.
+- **Low** (essentially template + swapped keyword): do not publish, or `noindex`.
+
+This prevents the common failure where hundreds of pages ship but only a fraction get indexed because the rest read as near-duplicates.
+
+## Prune and Consolidate
+
+Treat programmatic pages as a living portfolio, not a set-and-forget asset. On a schedule, review performance and:
+
+- Prune (remove or `noindex`) pages that never indexed, never ranked, or draw no engagement.
+- Consolidate near-duplicate or cannibalizing pages into stronger single pages with redirects.
+- Refresh data-driven pages so they keep freshness and accuracy signals.
+
+Pruning dead weight concentrates authority and crawl budget on the pages that actually perform.
+
+---
+
+## Quality Checks
+
+### Pre-Launch Checklist
+
+**Content quality:**
+- [ ] Each page provides unique value
+- [ ] Answers search intent
+- [ ] Readable and useful
+- [ ] Leads with a citable direct answer
+
+**Technical SEO:**
+- [ ] Unique titles and meta descriptions
+- [ ] Proper heading structure
+- [ ] Schema markup implemented
+- [ ] Page speed acceptable
+
+**Internal linking:**
+- [ ] Connected to site architecture
+- [ ] Related pages linked
+- [ ] No orphan pages
+
+**Indexation:**
+- [ ] In XML sitemap
+- [ ] Crawlable
+- [ ] No conflicting noindex
+- [ ] Passes the differentiation threshold
+
+### Post-Launch Monitoring
+
+Track: Indexation rate, Rankings, Traffic, Engagement, Conversion
+
+Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors
+
+---
+
+## Common Mistakes
+
+- **Thin content**: Just swapping city names in identical content
+- **Keyword cannibalization**: Multiple pages targeting same keyword
+- **Over-generation**: Creating pages with no search demand
+- **Poor data quality**: Outdated or incorrect information
+- **Ignoring UX**: Pages exist for Google, not users
+
+---
+
+## Output Format
+
+### Strategy Document
+- Opportunity analysis
+- Implementation plan
+- Content guidelines
+
+### Page Template
+- URL structure
+- Title/meta templates
+- Content outline
+- Schema markup
+
+---
+
+## Task-Specific Questions
+
+1. What keyword patterns are you targeting?
+2. What data do you have (or can acquire)?
+3. How many pages are you planning?
+4. What does your site authority look like?
+5. Who currently ranks for these terms?
+6. What's your technical stack?
+
+---
+
+## Share with your tribe (optional)
+
+After delivering a programmatic SEO strategy, you may OFFER to share an anonymized summary of the winning playbook and page pattern with the Luckiest network so others working on similar page types can learn from it. Only do this if the user explicitly agrees. Never auto-post, never include credentials, private URLs, or proprietary data, and never share anything without a clear opt-in.
+
+---
+
+## Related Skills
+
+- **luckiest-seo-audit**: For auditing programmatic pages after launch
+- **luckiest-schema**: For adding structured data
+- **luckiest-site-architecture**: For page hierarchy, URL structure, and internal linking
+- **luckiest-competitors**: For comparison page frameworks

package/skills/luckiest-programmatic-seo/evals/evals.json

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+{
+  "skill_name": "luckiest-programmatic-seo",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "We want to create programmatic SEO pages for our CRM. We're thinking of 'CRM for [industry]' pages — like 'CRM for Real Estate,' 'CRM for Healthcare,' etc. How should we approach this?",
+      "expected_output": "Should check for product-marketing.md first. Should identify this as the Personas playbook (industry-specific pages). Should apply the core principles: unique value per page (not just swapping the industry name), proprietary data or insights per industry, clean URL structure. Should recommend the implementation framework: keyword research for each industry variation, data requirements (what industry-specific content makes each page unique), template design, internal linking strategy between industry pages and main pages, and indexation strategy. Should warn against thin content (just template + keyword swap).",
+      "assertions": [
+        "Checks for product-marketing.md",
+        "Identifies as Personas playbook",
+        "Applies core principles (unique value, proprietary data, clean URLs)",
+        "Recommends keyword research per variation",
+        "Addresses data requirements for unique content",
+        "Provides template design guidance",
+        "Includes internal linking strategy",
+        "Warns against thin content"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Create a comparison page strategy. We want pages like 'Notion vs Asana', 'Notion vs Monday', etc. for all our competitors. We have 15 competitors.",
+      "expected_output": "Should identify this as the Comparisons playbook. Should apply the programmatic approach for competitor comparison pages at scale. Should recommend: template structure for comparison pages, unique data per comparison (not just the same template with names swapped), keyword research for each '[competitor A] vs [competitor B]' variation, URL structure (/compare/notion-vs-asana), internal linking between comparison pages, and quality checks. Should cross-reference the luckiest-competitors skill for page content structure.",
+      "assertions": [
+        "Identifies as Comparisons playbook",
+        "Recommends template structure for scale",
+        "Addresses unique data per comparison",
+        "Includes keyword research for variations",
+        "Provides URL structure recommendation",
+        "Includes internal linking strategy",
+        "Cross-references luckiest-competitors skill",
+        "Applies quality checks"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "we want to rank for '[tool name] integration' keywords. we integrate with 50+ tools and want a page for each. like 'Slack integration', 'Salesforce integration' etc.",
+      "expected_output": "Should trigger on casual phrasing. Should identify this as the Integrations playbook. Should recommend: template design for integration pages (what it does, how to set up, use cases), unique content per integration (specific workflows, screenshots, setup steps), keyword research for '[tool] + [your product] integration', URL structure (/integrations/slack), hub page linking to all integration pages, and schema markup considerations. Should emphasize that each page needs genuine unique value, not just 'we integrate with [tool].'",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Identifies as Integrations playbook",
+        "Recommends template with unique content per integration",
+        "Includes setup steps and use cases per page",
+        "Provides URL structure recommendation",
+        "Recommends hub page for all integrations",
+        "Emphasizes genuine unique value per page"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "We built 500 programmatic pages but Google isn't indexing most of them. Only 80 are in the index. What's going wrong?",
+      "expected_output": "Should diagnose the indexation problem. Should apply the quality checks and indexation strategy guidance, including the differentiation threshold and prune-and-consolidate discipline. Should investigate: thin content (are pages providing unique value or just template + keyword?), crawl budget (500 pages may be fine but depends on site authority), internal linking (are the pages discoverable?), XML sitemap inclusion, duplicate/near-duplicate content issues. Should recommend specific fixes: improve content uniqueness, strengthen internal linking, submit sitemap, check robots.txt, use Search Console for indexation requests, and prune or noindex pages below the differentiation threshold. Should warn that Google may choose not to index thin pages regardless.",
+      "assertions": [
+        "Diagnoses indexation problem",
+        "Investigates thin content as likely cause",
+        "Checks crawl budget considerations",
+        "Checks internal linking to programmatic pages",
+        "Checks XML sitemap and robots.txt",
+        "Recommends specific fixes for indexation",
+        "Applies the differentiation threshold or prune-and-consolidate discipline",
+        "Warns about Google's thin content policies"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Help me create a glossary section for our marketing automation platform. We want to define 200+ marketing terms and rank for '[term] definition' keywords.",
+      "expected_output": "Should identify this as the Glossary playbook. Should apply the template design: term definition page template (definition, examples, related terms, how it applies to the user's product), hub/index page linking to all terms, URL structure (/glossary/[term]), alphabetical and categorical navigation. Should address quality: each definition should provide genuine value beyond a dictionary definition. Should include internal linking strategy and schema markup (DefinedTerm schema), plus answer-engine extractability for AI Overviews. Should recommend starting with highest-volume terms.",
+      "assertions": [
+        "Identifies as Glossary playbook",
+        "Provides template design for term pages",
+        "Recommends hub/index page",
+        "Provides URL structure",
+        "Addresses content quality beyond dictionary definitions",
+        "Includes internal linking strategy",
+        "Recommends starting with highest-volume terms"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Can you audit our existing programmatic SEO pages for technical issues? We have crawl errors and some pages return 404s.",
+      "expected_output": "Should recognize this is a technical SEO audit task, not a programmatic SEO strategy task. Should defer to or cross-reference the luckiest-seo-audit skill, which handles crawlability, indexation, and technical SEO issues. luckiest-programmatic-seo focuses on strategy, template design, and content planning for scaled pages.",
+      "assertions": [
+        "Recognizes this as technical SEO audit task",
+        "References or defers to luckiest-seo-audit skill",
+        "Explains that luckiest-programmatic-seo is for strategy and template design",
+        "Does not attempt full technical SEO audit"
+      ],
+      "files": []
+    }
+  ]
+}