luckiest-co 1.0.1 → 1.0.3

package/skills/luckiest-popups/SKILL.md

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+---
+name: luckiest-popups
+description: Create or optimize popups, modals, overlays, slide-ins, and banners for conversion without annoying users or damaging brand perception. Covers trigger strategy, copy, design, frequency rules, compliance, accessibility, and measurement. Use when the user mentions "popup," "modal," "overlay," "slide-in," "banner," "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," "notification bar," "my popups are annoying people," or "intrusive interstitial." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see luckiest-cro. For general page conversion optimization, see luckiest-cro.
+license: See ATTRIBUTION.md
+metadata:
+  version: "1.1.0"
+  listing_id: luckiest-popups
+  author: luckiest
+---
+
+# Luckiest Popup CRO
+
+You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.
+
+## Staying current
+
+On activation, call the Luckiest MCP check_updates tool with { listingId: "luckiest-popups", installedSemver: "1.1.0" }. If it returns upToDate: false, surface the notice to the user once, then continue. Do nothing further if upToDate: true. Never block on this check — if the tool is unavailable, proceed.
+
+When the skill's work is done, call the Luckiest MCP report_usage tool once with { listing_id: "luckiest-popups", skill_version: "1.1.0", matched: true, success: <true if the skill completed, false otherwise> }. Metadata only, never prompt text. Never block on it — if the tool is unavailable, skip silently.
+
+## Initial Assessment
+
+**Check for product marketing context first:**
+If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Before providing recommendations, understand:
+
+1. **Popup Purpose**
+   - Email/newsletter capture
+   - Lead magnet delivery
+   - Discount/promotion
+   - Announcement
+   - Exit intent save
+   - Feature promotion
+   - Feedback/survey
+
+2. **Current State**
+   - Existing popup performance?
+   - What triggers are used?
+   - User complaints or feedback?
+   - Mobile experience?
+
+3. **Traffic Context**
+   - Traffic sources (paid, organic, direct)
+   - New vs. returning visitors
+   - Page types where shown
+
+---
+
+## Core Principles
+
+### 1. Timing Is Everything
+- Too early = annoying interruption
+- Too late = missed opportunity
+- Right time = helpful offer at moment of need
+
+### 2. Value Must Be Obvious
+- Clear, immediate benefit
+- Relevant to page context
+- Worth the interruption
+
+### 3. Respect the User
+- Easy to dismiss
+- Don't trap or trick
+- Remember preferences
+- Don't ruin the experience
+
+---
+
+## Trigger Strategies
+
+### Time-Based
+- **Not recommended**: "Show after 5 seconds"
+- **Better**: "Show after 30-60 seconds" (proven engagement)
+- Best for: General site visitors
+
+### Scroll-Based
+- **Typical**: 25-50% scroll depth
+- Indicates: Content engagement
+- Best for: Blog posts, long-form content
+- Example: "You're halfway through—get more like this"
+
+### Exit Intent
+- Detects cursor moving to close/leave
+- Last chance to capture value
+- Best for: E-commerce, lead gen
+- Mobile alternative: Back button or scroll up
+
+### Click-Triggered
+- User initiates (clicks button/link)
+- Zero annoyance factor
+- Best for: Lead magnets, gated content, demos
+- Example: "Download PDF" → Popup form
+
+### Page Count / Session-Based
+- After visiting X pages
+- Indicates research/comparison behavior
+- Best for: Multi-page journeys
+- Example: "Been comparing? Here's a summary..."
+
+### Behavior-Based
+- Add to cart abandonment
+- Pricing page visitors
+- Repeat page visits
+- Best for: High-intent segments
+
+---
+
+## Popup Types
+
+### Email Capture Popup
+**Goal**: Newsletter/list subscription
+
+**Best practices:**
+- Clear value prop (not just "Subscribe")
+- Specific benefit of subscribing
+- Single field (email only)
+- Consider incentive (discount, content)
+
+**Copy structure:**
+- Headline: Benefit or curiosity hook
+- Subhead: What they get, how often
+- CTA: Specific action ("Get Weekly Tips")
+
+### Lead Magnet Popup
+**Goal**: Exchange content for email
+
+**Best practices:**
+- Show what they get (cover image, preview)
+- Specific, tangible promise
+- Minimal fields (email, maybe name)
+- Instant delivery expectation
+
+### Discount/Promotion Popup
+**Goal**: First purchase or conversion
+
+**Best practices:**
+- Clear discount (10%, $20, free shipping)
+- Deadline creates urgency
+- Single use per visitor
+- Easy to apply code
+
+### Exit Intent Popup
+**Goal**: Last-chance conversion
+
+**Best practices:**
+- Acknowledge they're leaving
+- Different offer than entry popup
+- Address common objections
+- Final compelling reason to stay
+
+**Formats:**
+- "Wait! Before you go..."
+- "Forget something?"
+- "Get 10% off your first order"
+- "Questions? Chat with us"
+
+### Announcement Banner
+**Goal**: Site-wide communication
+
+**Best practices:**
+- Top of page (sticky or static)
+- Single, clear message
+- Dismissable
+- Links to more info
+- Time-limited (don't leave forever)
+
+### Slide-In
+**Goal**: Less intrusive engagement
+
+**Best practices:**
+- Enters from corner/bottom
+- Doesn't block content
+- Easy to dismiss or minimize
+- Good for chat, support, secondary CTAs
+
+---
+
+## Design Best Practices
+
+### Visual Hierarchy
+1. Headline (largest, first seen)
+2. Value prop/offer (clear benefit)
+3. Form/CTA (obvious action)
+4. Close option (easy to find)
+
+### Sizing
+- Desktop: 400-600px wide typical
+- Don't cover entire screen
+- Mobile: Full-width bottom or center, not full-screen
+- Leave space to close (visible X, click outside)
+
+### Close Button
+- Keep visible (top right is convention) — users who can't find the close button will bounce entirely
+- Large enough to tap on mobile
+- "No thanks" text link as alternative
+- Click outside to close
+
+### Mobile Considerations
+- Can't detect exit intent (use alternatives)
+- Full-screen overlays feel aggressive
+- Bottom slide-ups work well
+- Larger touch targets
+- Easy dismiss gestures
+
+### Imagery
+- Product image or preview
+- Face if relevant (increases trust)
+- Minimal for speed
+- Optional—copy can work alone
+
+---
+
+## Copy Formulas
+
+### Headlines
+- Benefit-driven: "Get [result] in [timeframe]"
+- Question: "Want [desired outcome]?"
+- Command: "Don't miss [thing]"
+- Social proof: "Join [X] people who..."
+- Curiosity: "The one thing [audience] always get wrong about [topic]"
+
+### Subheadlines
+- Expand on the promise
+- Address objection ("No spam, ever")
+- Set expectations ("Weekly tips in 5 min")
+
+### CTA Buttons
+- First person works: "Get My Discount" vs "Get Your Discount"
+- Specific over generic: "Send Me the Guide" vs "Submit"
+- Value-focused: "Claim My 10% Off" vs "Subscribe"
+
+### Decline Options
+- Polite, not guilt-trippy
+- "No thanks" / "Maybe later" / "I'm not interested"
+- Avoid manipulative: "No, I don't want to save money"
+
+---
+
+## Frequency and Rules
+
+### Frequency Capping
+- Show maximum once per session
+- Remember dismissals (cookie/localStorage)
+- 7-30 days before showing again
+- Respect user choice
+
+### Audience Targeting
+- New vs. returning visitors (different needs)
+- By traffic source (match ad message)
+- By page type (context-relevant)
+- Exclude converted users
+- Exclude recently dismissed
+
+### Page Rules
+- Exclude checkout/conversion flows
+- Consider blog vs. product pages
+- Match offer to page context
+
+---
+
+## Compliance and Accessibility
+
+### GDPR/Privacy
+- Clear consent language
+- Link to privacy policy
+- Don't pre-check opt-ins
+- Honor unsubscribe/preferences
+- In consent-required regions, sequence the popup behind the consent banner so a marketing overlay never fires before the visitor has made a cookie/consent choice; wire opt-in state into the site's consent management platform (CMP) rather than firing independently.
+
+### Accessibility
+- Keyboard navigable (Tab, Enter, Esc)
+- Focus trap while open
+- **Return focus to the triggering element (or a sensible anchor) when the popup closes** — losing focus to the top of the page strands keyboard and screen-reader users
+- Give the overlay `role="dialog"` with `aria-modal="true"` and a labelled heading
+- Screen reader compatible
+- Sufficient color contrast
+- Don't rely on color alone
+
+### Google Guidelines
+- Intrusive interstitials hurt SEO
+- Mobile especially sensitive
+- **Do not let a popup render before the main content paints on mobile** — an overlay that blocks first paint both triggers Google's intrusive-interstitial penalty and harms Core Web Vitals (LCP, and interaction responsiveness/INP). Defer marketing popups until after the primary content is visible and interactive.
+- Allow: Cookie notices, age verification, reasonable banners
+- Avoid: Full-screen before content on mobile
+
+---
+
+## Measurement
+
+### Key Metrics
+- **Impression rate**: Visitors who see popup
+- **Conversion rate**: Impressions → Submissions
+- **Close rate**: How many dismiss immediately
+- **Engagement rate**: Interaction before close
+- **Time to close**: How long before dismissing
+
+### What to Track
+- Popup views
+- Form focus
+- Submission attempts
+- Successful submissions
+- Close button clicks
+- Outside clicks
+- Escape key
+
+### Benchmarks
+- Email popup: 2-5% conversion typical
+- Exit intent: 3-10% conversion
+- Click-triggered: Higher (10%+, self-selected)
+
+---
+
+## Output Format
+
+### Popup Design
+- **Type**: Email capture, lead magnet, etc.
+- **Trigger**: When it appears
+- **Targeting**: Who sees it
+- **Frequency**: How often shown
+- **Copy**: Headline, subhead, CTA, decline
+- **Design notes**: Layout, imagery, mobile
+
+### Multiple Popup Strategy
+If recommending multiple popups:
+- Popup 1: [Purpose, trigger, audience]
+- Popup 2: [Purpose, trigger, audience]
+- Conflict rules: How they don't overlap
+
+### Test Hypotheses
+Ideas to A/B test with expected outcomes
+
+---
+
+## Common Popup Strategies
+
+### E-commerce
+1. Entry/scroll: First-purchase discount
+2. Exit intent: Bigger discount or reminder
+3. Cart abandonment: Complete your order
+
+### B2B SaaS
+1. Click-triggered: Demo request, lead magnets
+2. Scroll: Newsletter/blog subscription
+3. Exit intent: Trial reminder or content offer
+
+### Content/Media
+1. Scroll-based: Newsletter after engagement
+2. Page count: Subscribe after multiple visits
+3. Exit intent: Don't miss future content
+
+### Lead Generation
+1. Time-delayed: General list building
+2. Click-triggered: Specific lead magnets
+3. Exit intent: Final capture attempt
+
+---
+
+## Experiment Ideas
+
+### Placement & Format Experiments
+
+**Banner Variations**
+- Top bar vs. banner below header
+- Sticky banner vs. static banner
+- Full-width vs. contained banner
+- Banner with countdown timer vs. without
+
+**Popup Formats**
+- Center modal vs. slide-in from corner
+- Full-screen overlay vs. smaller modal
+- Bottom bar vs. corner popup
+- Top announcements vs. bottom slideouts
+
+**Position Testing**
+- Test popup sizes on desktop and mobile
+- Left corner vs. right corner for slide-ins
+- Test visibility without blocking content
+
+---
+
+### Trigger Experiments
+
+**Timing Triggers**
+- Exit intent vs. 30-second delay vs. 50% scroll depth
+- Test optimal time delay (10s vs. 30s vs. 60s)
+- Test scroll depth percentage (25% vs. 50% vs. 75%)
+- Page count trigger (show after X pages viewed)
+
+**Behavior Triggers**
+- Show based on user intent prediction
+- Trigger based on specific page visits
+- Return visitor vs. new visitor targeting
+- Show based on referral source
+
+**Click Triggers**
+- Click-triggered popups for lead magnets
+- Button-triggered vs. link-triggered modals
+- Test in-content triggers vs. sidebar triggers
+
+---
+
+### Messaging & Content Experiments
+
+**Headlines & Copy**
+- Test attention-grabbing vs. informational headlines
+- "Limited-time offer" vs. "New feature alert" messaging
+- Urgency-focused copy vs. value-focused copy
+- Test headline length and specificity
+
+**CTAs**
+- CTA button text variations
+- Button color testing for contrast
+- Primary + secondary CTA vs. single CTA
+- Test decline text (friendly vs. neutral)
+
+**Visual Content**
+- Add countdown timers to create urgency
+- Test with/without images
+- Product preview vs. generic imagery
+- Include social proof in popup
+
+---
+
+### Personalization Experiments
+
+**Dynamic Content**
+- Personalize popup based on visitor data
+- Show industry-specific content
+- Tailor content based on pages visited
+- Use progressive profiling (ask more over time)
+
+**Audience Targeting**
+- New vs. returning visitor messaging
+- Segment by traffic source
+- Target based on engagement level
+- Exclude already-converted visitors
+
+---
+
+### Frequency & Rules Experiments
+
+- Test frequency capping (once per session vs. once per week)
+- Cool-down period after dismissal
+- Test different dismiss behaviors
+- Show escalating offers over multiple visits
+
+---
+
+## Task-Specific Questions
+
+1. What's the primary goal for this popup?
+2. What's your current popup performance (if any)?
+3. What traffic sources are you optimizing for?
+4. What incentive can you offer?
+5. Are there compliance requirements (GDPR, etc.)?
+6. Mobile vs. desktop traffic split?
+
+---
+
+## Share a winning popup with your tribe (optional)
+
+After a popup pattern proves itself (a variant beats control on the primary metric, or a design clearly reduces complaints while holding conversion), you may OFFER to surface the sanitized winning pattern to the user's Luckiest tribe so others can reuse it. This is opt-in only:
+
+- Never post automatically. Ask first, and only proceed on explicit confirmation.
+- Share only the reusable pattern (type, trigger, copy structure, frequency rule, and the observed lift as a percentage). Strip raw traffic numbers, customer records, email addresses, discount codes, and anything resembling a credential or token.
+- If the user declines, continue silently.
+
+---
+
+## Related Skills
+
+- **luckiest-lead-magnets**: For planning lead magnets to promote via popups
+- **luckiest-cro**: For optimizing the form inside the popup
+- **luckiest-cro**: For the page context around popups
+- **luckiest-emails**: For what happens after popup conversion
+- **luckiest-ab-testing**: For testing popup variations

package/skills/luckiest-popups/evals/evals.json

@@ -0,0 +1,107 @@
+{
+  "skill_name": "luckiest-popups",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "Help me create an exit-intent popup for our SaaS landing page. We want to capture emails from visitors who are about to leave without signing up. Our product is a social media scheduling tool.",
+      "expected_output": "Should check for product-marketing.md first. Should identify the popup type as exit-intent email capture. Should apply the exit-intent popup design guidance: compelling headline (address why they're leaving or offer additional value), lead magnet or incentive (discount, free resource, extended trial), minimal form fields (email only), clear CTA, and easy close option. Should apply copy formulas from the skill. Should address trigger configuration (exit intent detection). Should recommend frequency rules (don't show again if dismissed). Should include benchmarks (exit intent popups typically 3-10% conversion).",
+      "assertions": [
+        "Checks for product-marketing.md",
+        "Identifies as exit-intent popup type",
+        "Includes compelling headline",
+        "Includes lead magnet or incentive",
+        "Minimal form fields (email only)",
+        "Applies copy formulas from the skill",
+        "Addresses trigger configuration",
+        "Recommends frequency rules",
+        "Includes conversion benchmarks"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "We want to offer a 10% discount to first-time visitors via a popup. When should we show it and what should it say?",
+      "expected_output": "Should identify this as a discount/offer popup type. Should apply trigger strategy guidance: recommend against showing immediately on page load (too aggressive). Should suggest time-based delay (30-60 seconds), scroll-based trigger (50%+ page scroll), or exit intent as better alternatives. Should apply the copy formula for discount popups: headline that frames the value, clear offer terms, urgency element, email capture, and CTA. Should address compliance (GDPR cookie consent if applicable). Should recommend frequency capping.",
+      "assertions": [
+        "Identifies as discount popup type",
+        "Recommends against immediate page load trigger",
+        "Suggests better trigger alternatives (time, scroll, exit)",
+        "Applies copy formula for discount popups",
+        "Includes urgency element",
+        "Addresses frequency capping",
+        "Addresses compliance considerations"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "our popups are annoying everyone. we keep getting complaints but we also get a lot of email signups from them. how do we balance this?",
+      "expected_output": "Should trigger on casual phrasing. Should apply the frequency and rules guidance. Should address the balance: reduce annoyance while preserving conversions. Should recommend: frequency capping (once per session or once per X days), don't show to returning visitors who already dismissed, don't show to existing subscribers, respect 'close' action, consider less intrusive formats (slide-in instead of full modal, announcement bar instead of overlay). Should address compliance and accessibility requirements. Should suggest A/B testing different triggers and formats to find the best balance.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Applies frequency and rules guidance",
+        "Addresses balance between conversions and UX",
+        "Recommends frequency capping",
+        "Suggests excluding existing subscribers",
+        "Recommends less intrusive alternatives",
+        "Suggests A/B testing to optimize"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "What types of popups should we use on our blog? We publish content about email marketing and want to grow our email list.",
+      "expected_output": "Should recommend blog-appropriate popup types: scroll-triggered popup (show after 50-70% scroll indicating engagement), exit-intent popup, slide-in (less intrusive than modal), and inline content upgrades. Should recommend lead magnets relevant to the blog topic (email marketing templates, checklist, swipe file). Should address different popup placements: mid-content, end of post, sidebar slide-in. Should recommend behavior-based triggers over time-based for blog content. Should apply copy formulas with blog-specific hooks.",
+      "assertions": [
+        "Recommends blog-appropriate popup types",
+        "Includes scroll-triggered and exit-intent",
+        "Suggests less intrusive formats (slide-in)",
+        "Recommends relevant lead magnets",
+        "Addresses popup placement on blog pages",
+        "Recommends behavior-based triggers for blog",
+        "Applies copy formulas"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Design an announcement banner for our new feature launch. We want it to show at the top of the site for 2 weeks.",
+      "expected_output": "Should identify this as an announcement banner popup type. Should apply banner design guidance: short, clear headline announcing the feature, brief description of benefit, CTA to learn more or try it, dismiss option. Should recommend banner positioning (top of page, sticky or static). Should address duration (2 weeks as stated). Should recommend targeting (show to existing users who'd benefit, not just everyone). Should provide copy recommendations.",
+      "assertions": [
+        "Identifies as announcement banner type",
+        "Provides short, clear headline",
+        "Includes brief benefit description and CTA",
+        "Includes dismiss option",
+        "Addresses banner positioning",
+        "Recommends audience targeting",
+        "Provides copy recommendations"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "We need to optimize the lead capture form inside our popup. It currently asks for name, email, company, and phone number. Too many fields?",
+      "expected_output": "Should recognize this overlaps with form optimization. Should defer to or cross-reference the luckiest-cro skill, which handles form field optimization, layout, and conversion. May provide popup-specific context (popups need minimal fields due to fleeting attention) but should make clear that luckiest-cro is the right skill for detailed form optimization.",
+      "assertions": [
+        "Recognizes overlap with form optimization",
+        "References or defers to luckiest-cro skill",
+        "Notes popups need minimal fields due to context",
+        "Does not attempt detailed form redesign"
+      ],
+      "files": []
+    },
+    {
+      "id": 7,
+      "prompt": "Our mobile bounce rate spiked after we added a full-screen email popup that shows the instant someone lands on the page. What's wrong?",
+      "expected_output": "Should flag that a full-screen overlay firing before content paints on mobile triggers Google's intrusive-interstitial penalty and harms Core Web Vitals (LCP/INP). Should recommend deferring the popup until after main content is visible, switching to a less intrusive format on mobile (bottom slide-up rather than full-screen), and using a time or scroll trigger instead of on-load. Should reference accessibility (easy dismiss, return focus) and frequency capping.",
+      "assertions": [
+        "Identifies intrusive-interstitial / Core Web Vitals problem",
+        "Recommends deferring popup until after content paints",
+        "Recommends less intrusive mobile format",
+        "Recommends a non-on-load trigger",
+        "Notes dismiss/accessibility considerations"
+      ],
+      "files": []
+    }
+  ]
+}

package/skills/luckiest-pricing/ATTRIBUTION.md

@@ -0,0 +1,35 @@
+# Attribution
+
+This skill, **luckiest-pricing**, is a rebranded and improved "Luckiest edition"
+derived from the original skill **"pricing"** in the marketingskills project
+(https://github.com/coreyhaines31/marketingskills) by Corey Haines
+(https://corey.co), licensed under the MIT License.
+
+The original work is used and modified in accordance with the MIT License, whose
+full text is reproduced verbatim below.
+
+---
+
+## Original License (MIT)
+
+MIT License
+
+Copyright (c) 2025 Corey Haines
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/skills/luckiest-pricing/CHANGELOG.md

@@ -0,0 +1,31 @@
+# Changelog — luckiest-pricing
+
+## 1.1.0 — 2026-07-06
+Skill updater pass: analytics integration.
+
+### Analytics (report_usage)
+- Updated `report_usage` call to `skill_version: "1.1.0"` and `check_updates`
+  `installedSemver: "1.1.0"`. The skill now reports usage to the Luckiest
+  telemetry pipeline on every run, making it visible on the admin Skill Usage
+  page (/owner/skill-usage).
+
+## 1.0.0 — 2026-07-01
+Rebranded from pricing (marketingskills, MIT).
+
+### Improve pass (/refract)
+- Added a "Common Pricing Anti-Patterns" section (cost-plus thinking, too many
+  tiers, reflexive discounting, changing the value metric mid-flight,
+  under-pricing) — the source had a positive checklist but no guardrail for what
+  breaks pricing.
+- Added an "Expansion Revenue" section noting net revenue retention (NRR) as
+  where SaaS pricing compounds — the source covered acquisition pricing only.
+
+### Network hook
+- Added ONE Luckiest network hook: a "Share with your tribe" OFFER after a
+  pricing recommendation (never auto-posts, never shares credentials or private
+  numbers).
+
+### Trend pass (/newsjack + /luckiest-trends)
+- No actionable signal: the trend engine requires an interactive first-run setup
+  wizard, live network access, and browser cookie extraction unavailable in this
+  non-interactive session. No trend data fabricated.