luckiest-co 1.0.1 → 1.0.3

package/skills/luckiest-copy-editing/references/checklist.md

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+# Copy Editing Checklist
+
+Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy.
+
+## Before You Start
+
+- [ ] Understand the goal of this copy
+- [ ] Know the target audience
+- [ ] Identify the desired action
+- [ ] Read through once without editing
+
+## Clarity (Sweep 1)
+
+- [ ] Every sentence is immediately understandable
+- [ ] No jargon without explanation
+- [ ] Pronouns have clear references
+- [ ] No sentences trying to do too much
+
+## Voice & Tone (Sweep 2)
+
+- [ ] Consistent formality level throughout
+- [ ] Brand personality maintained
+- [ ] No jarring shifts in mood
+- [ ] Reads well aloud
+
+## So What (Sweep 3)
+
+- [ ] Every feature connects to a benefit
+- [ ] Claims answer "why should I care?"
+- [ ] Benefits connect to real desires
+- [ ] No impressive-but-empty statements
+
+## Prove It (Sweep 4)
+
+- [ ] Claims are substantiated
+- [ ] Social proof is specific and attributed
+- [ ] Numbers and stats have sources
+- [ ] No unearned superlatives
+
+## Specificity (Sweep 5)
+
+- [ ] Vague words replaced with concrete ones
+- [ ] Numbers and timeframes included
+- [ ] Generic statements made specific
+- [ ] Filler content removed
+
+## Heightened Emotion (Sweep 6)
+
+- [ ] Copy evokes feeling, not just information
+- [ ] Pain points feel real
+- [ ] Aspirations feel achievable
+- [ ] Emotion serves the message authentically
+
+## Zero Risk (Sweep 7)
+
+- [ ] Objections addressed near CTA
+- [ ] Trust signals present
+- [ ] Next steps are crystal clear
+- [ ] Risk reversals stated (guarantee, trial, etc.)
+
+## Final Checks
+
+- [ ] No typos or grammatical errors
+- [ ] Consistent formatting
+- [ ] Links work (if applicable)
+- [ ] Core message preserved through all edits

package/skills/luckiest-copy-editing/references/content-refresh.md

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+# Content Refresh Editing
+
+Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content refresh applies the same editing rigor to content that's already published.
+
+## When to Refresh
+
+- **Traffic declining** on a page that used to perform well
+- **Stats or data** are more than 12 months old
+- **Product has changed** — features, pricing, or positioning no longer match
+- **Competitors updated** their version of the same content
+- **AI search visibility** matters — outdated content gets cited less (see luckiest-ai-seo skill)
+
+## Content Refresh Checklist
+
+1. **Freshness pass** — Update all dates, stats, and examples. Replace "in 2024" with current data. Remove references to deprecated features or tools.
+2. **Accuracy pass** — Verify all claims are still true. Check that linked resources still exist. Confirm pricing and feature descriptions match current state.
+3. **Voice pass** — Does the tone match your current brand voice? Older content often reflects an earlier stage of the company.
+4. **SEO pass** — Has search intent shifted for this topic? Are there new keywords or questions to address? Add "Last updated: [date]" prominently.
+5. **Proof pass** — Can you add newer testimonials, case studies, or data points that didn't exist when this was first published?
+6. **Structure pass** — Add comparison tables, FAQ sections, or other scannable formats that make the content easier to consume.
+
+## Refresh vs. Rewrite
+
+| Signal | Action |
+|--------|--------|
+| Core message still valid, details outdated | Refresh (update facts, stats, examples) |
+| Brand voice has evolved significantly | Refresh + voice rewrite |
+| Topic angle or audience has shifted | Full rewrite |
+| Page structure doesn't match current search intent | Full rewrite |
+| Just needs updated stats and links | Light refresh |
+
+## Refresh Cadence
+
+- **Pricing and product pages**: Every quarter, or when pricing/features change
+- **High-traffic blog posts**: Every 6 months
+- **Comparison and alternatives pages**: Every 3-6 months (competitors change fast)
+- **Evergreen guides**: Annually, unless traffic drops sooner
+- **Low-traffic pages**: Only when traffic data suggests an opportunity

package/skills/luckiest-copy-editing/references/plain-english-alternatives.md

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+# Plain English Alternatives
+
+Replace complex or pompous words with plain English alternatives.
+
+Source: Plain English Campaign A-Z of Alternative Words (2001), Australian Government Style Manual (2024), plainlanguage.gov
+
+---
+
+## Contents
+- A
+- B
+- C
+- D
+- E
+- F
+- G-H
+- I
+- L-M
+- N-O
+- P
+- R
+- S
+- T-U
+- V-Z
+- Phrases to Remove Entirely
+
+## A
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| (an) absence of | no, none |
+| abundance | enough, plenty, many |
+| accede to | allow, agree to |
+| accelerate | speed up |
+| accommodate | meet, hold, house |
+| accomplish | do, finish, complete |
+| accordingly | so, therefore |
+| acknowledge | thank you for, confirm |
+| acquire | get, buy, obtain |
+| additional | extra, more |
+| adjacent | next to |
+| advantageous | useful, helpful |
+| advise | tell, say, inform |
+| aforesaid | this, earlier |
+| aggregate | total |
+| alleviate | ease, reduce |
+| allocate | give, share, assign |
+| alternative | other, choice |
+| ameliorate | improve |
+| anticipate | expect |
+| apparent | clear, obvious |
+| appreciable | large, noticeable |
+| appropriate | proper, right, suitable |
+| approximately | about, roughly |
+| ascertain | find out |
+| assistance | help |
+| at the present time | now |
+| attempt | try |
+| authorise | allow, let |
+
+---
+
+## B
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| belated | late |
+| beneficial | helpful, useful |
+| bestow | give |
+| by means of | by |
+
+---
+
+## C
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| calculate | work out |
+| cease | stop, end |
+| circumvent | avoid, get around |
+| clarification | explanation |
+| commence | start, begin |
+| communicate | tell, talk, write |
+| competent | able |
+| compile | collect, make |
+| complete | fill in, finish |
+| component | part |
+| comprise | include, make up |
+| (it is) compulsory | (you) must |
+| conceal | hide |
+| concerning | about |
+| consequently | so |
+| considerable | large, great, much |
+| constitute | make up, form |
+| consult | ask, talk to |
+| consumption | use |
+| currently | now |
+
+---
+
+## D
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| deduct | take off |
+| deem | treat as, consider |
+| defer | delay, put off |
+| deficiency | lack |
+| delete | remove, cross out |
+| demonstrate | show, prove |
+| denote | show, mean |
+| designate | name, appoint |
+| despatch/dispatch | send |
+| determine | decide, find out |
+| detrimental | harmful |
+| diminish | reduce, lessen |
+| discontinue | stop |
+| disseminate | spread, distribute |
+| documentation | papers, documents |
+| due to the fact that | because |
+| duration | time, length |
+| dwelling | home |
+
+---
+
+## E
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| economical | cheap, good value |
+| eligible | allowed, qualified |
+| elucidate | explain |
+| enable | allow |
+| encounter | meet |
+| endeavour | try |
+| enquire | ask |
+| ensure | make sure |
+| entitlement | right |
+| envisage | expect |
+| equivalent | equal, the same |
+| erroneous | wrong |
+| establish | set up, show |
+| evaluate | assess, test |
+| excessive | too much |
+| exclusively | only |
+| exempt | free from |
+| expedite | speed up |
+| expenditure | spending |
+| expire | run out |
+
+---
+
+## F
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| fabricate | make |
+| facilitate | help, make possible |
+| finalise | finish, complete |
+| following | after |
+| for the purpose of | to, for |
+| for the reason that | because |
+| forthwith | now, at once |
+| forward | send |
+| frequently | often |
+| furnish | give, provide |
+| furthermore | also, and |
+
+---
+
+## G-H
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| generate | produce, create |
+| henceforth | from now on |
+| hitherto | until now |
+
+---
+
+## I
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| if and when | if, when |
+| illustrate | show |
+| immediately | at once, now |
+| implement | carry out, do |
+| imply | suggest |
+| in accordance with | under, following |
+| in addition to | and, also |
+| in conjunction with | with |
+| in excess of | more than |
+| in lieu of | instead of |
+| in order to | to |
+| in receipt of | receive |
+| in relation to | about |
+| in respect of | about, for |
+| in the event of | if |
+| in the majority of instances | most, usually |
+| in the near future | soon |
+| in view of the fact that | because |
+| inception | start |
+| indicate | show, suggest |
+| inform | tell |
+| initiate | start, begin |
+| insert | put in |
+| instances | cases |
+| irrespective of | despite |
+| issue | give, send |
+
+---
+
+## L-M
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| (a) large number of | many |
+| liaise with | work with, talk to |
+| locality | place, area |
+| locate | find |
+| magnitude | size |
+| (it is) mandatory | (you) must |
+| manner | way |
+| modification | change |
+| moreover | also, and |
+
+---
+
+## N-O
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| negligible | small |
+| nevertheless | but, however |
+| notify | tell |
+| notwithstanding | despite, even if |
+| numerous | many |
+| objective | aim, goal |
+| (it is) obligatory | (you) must |
+| obtain | get |
+| occasioned by | caused by |
+| on behalf of | for |
+| on numerous occasions | often |
+| on receipt of | when you get |
+| on the grounds that | because |
+| operate | work, run |
+| optimum | best |
+| option | choice |
+| otherwise | or |
+| outstanding | unpaid |
+| owing to | because |
+
+---
+
+## P
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| partially | partly |
+| participate | take part |
+| particulars | details |
+| per annum | a year |
+| perform | do |
+| permit | let, allow |
+| personnel | staff, people |
+| peruse | read |
+| possess | have, own |
+| practically | almost |
+| predominant | main |
+| prescribe | set |
+| preserve | keep |
+| previous | earlier, before |
+| principal | main |
+| prior to | before |
+| proceed | go ahead |
+| procure | get |
+| prohibit | ban, stop |
+| promptly | quickly |
+| provide | give |
+| provided that | if |
+| provisions | rules, terms |
+| proximity | nearness |
+| purchase | buy |
+| pursuant to | under |
+
+---
+
+## R
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| reconsider | think again |
+| reduction | cut |
+| referred to as | called |
+| regarding | about |
+| reimburse | repay |
+| reiterate | repeat |
+| relating to | about |
+| remain | stay |
+| remainder | rest |
+| remuneration | pay |
+| render | make, give |
+| represent | stand for |
+| request | ask |
+| require | need |
+| residence | home |
+| retain | keep |
+| revised | changed, new |
+
+---
+
+## S
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| scrutinise | examine, check |
+| select | choose |
+| solely | only |
+| specified | given, stated |
+| state | say |
+| statutory | legal, by law |
+| subject to | depending on |
+| submit | send, give |
+| subsequent to | after |
+| subsequently | later |
+| substantial | large, much |
+| sufficient | enough |
+| supplement | add to |
+| supplementary | extra |
+
+---
+
+## T-U
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| terminate | end, stop |
+| thereafter | then |
+| thereby | by this |
+| thus | so |
+| to date | so far |
+| transfer | move |
+| transmit | send |
+| ultimately | in the end |
+| undertake | agree, do |
+| uniform | same |
+| utilise | use |
+
+---
+
+## V-Z
+
+| Complex | Plain Alternative |
+|---------|-------------------|
+| variation | change |
+| virtually | almost |
+| visualise | imagine, see |
+| ways and means | ways |
+| whatsoever | any |
+| with a view to | to |
+| with effect from | from |
+| with reference to | about |
+| with regard to | about |
+| with respect to | about |
+| zone | area |
+
+---
+
+## Phrases to Remove Entirely
+
+These phrases often add nothing. Delete them:
+
+- a total of
+- absolutely
+- actually
+- all things being equal
+- as a matter of fact
+- at the end of the day
+- at this moment in time
+- basically
+- currently (when "now" or nothing works)
+- I am of the opinion that (use: I think)
+- in due course (use: soon, or say when)
+- in the final analysis
+- it should be understood
+- last but not least
+- obviously
+- of course
+- quite
+- really
+- the fact of the matter is
+- to all intents and purposes
+- very

package/skills/luckiest-copywriting/ATTRIBUTION.md

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+# Attribution
+
+This skill, `luckiest-copywriting`, is the Luckiest edition of the original
+skill **"copywriting"** from the **marketingskills** project
+(https://github.com/coreyhaines31/marketingskills) by **Corey Haines**
+(https://corey.co), released under the MIT License.
+
+The original work has been rebranded, security-reviewed, and improved. The
+original copyright and license are preserved verbatim below.
+
+---
+
+## Original License (verbatim)
+
+MIT License
+
+Copyright (c) 2025 Corey Haines
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/skills/luckiest-copywriting/CHANGELOG.md

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+# Changelog — luckiest-copywriting
+
+## 1.1.0 — 2026-07-06
+Skill updater pass: analytics integration.
+
+### Analytics (report_usage)
+- Updated `report_usage` call to `skill_version: "1.1.0"` and `check_updates`
+  `installedSemver: "1.1.0"`. The skill now reports usage to the Luckiest
+  telemetry pipeline on every run, making it visible on the admin Skill Usage
+  page (/owner/skill-usage).
+
+## 1.0.0 — 2026-07-01
+Rebranded from copywriting (marketingskills, MIT).
+
+### Improve pass (/refract)
+- Added an "Awareness Stage" section (Schwartz's five stages) with a table mapping how aware a visitor is to where the copy should start, plus guidance tying traffic source to likely stage. The source had page-type guidance but left message-to-awareness matching implicit.
+- Added a "Proof Provenance" rule that operationalizes the source's one-line "don't fabricate stats": every concrete claim must be user-supplied or marked `[PLACEHOLDER — confirm]`, and missing proof is written as a labeled placeholder rather than invented.
+
+### Network hook
+- Added a "Share with your tribe" OFFER (never auto-post, no credentials): after delivering finished page copy, optionally surface the winning headline and angle to the user's Luckiest tribe so others working on the same page type can pick up where they left off. Shares only approved copy patterns and angles, never client names, unpublished offers, or private proof.
+
+### Trend pass (/newsjack + /luckiest-trends)
+- Trend pass: no actionable signal. The luckiest-trends engine required an interactive first-run setup (browser-cookie extraction, consent flows, tool installs) not appropriate to run inside an automated rebrand; timeboxed and skipped rather than fabricate findings.