iron-edge 1.0.0

package/squads/squad-storytelling/knowledge-base/video-storytelling.md

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+# Video Storytelling
+
+> Version: 1.0.0 | Domain: video, short-form, YouTube, scripting
+
+## Overview
+
+Video is the highest-engagement narrative medium available to brands and creators. It combines visual, auditory, and temporal elements into a single experience — activating more of the brain than any static medium.
+
+This file covers the storytelling principles specific to video: YouTube long-form strategy, short-form narrative structure, scripting patterns, and the psychology of video attention.
+
+**Research source:** MS-008 Content, Section 7.
+
+---
+
+## The Attention Architecture of Video
+
+### The First 3 Seconds Rule
+
+65% of viewers decide in the first 3 seconds whether to continue watching. This is not a creative challenge — it's a biological one. The brain's threat detection system is constantly filtering: "Is this worth my time and attention?"
+
+The hook must answer yes immediately.
+
+**Hook types by mechanism:**
+
+| Hook Type | Mechanism | Example |
+|-----------|-----------|---------|
+| **Controversial statement** | Pattern interrupt — breaks expectation | "Content marketing is dead. Here's what works instead." |
+| **Question the audience already has** | Curiosity gap — they need the answer | "Why do 90% of blogs never generate a single lead?" |
+| **Statistic with high surprise factor** | Dissonance — challenges a belief | "This technique tripled our traffic in 30 days" |
+| **Before/after transformation** | Aspiration — show the destination first | "Six months ago I had 200 newsletter subscribers. Today, 50,000." |
+| **Tutorial promise** | Value signal — explicit payoff | "In 60 seconds you'll know how to write headlines that convert" |
+| **Pattern interrupt** | Novelty detection — unexpected start | Unusual visual, unexpected sound, fast cut from silence |
+
+### The Attention Curve
+
+Video attention follows a predictable decay curve:
+- Peak attention: Seconds 0-30
+- Sustained attention: Maintained by value delivery, pattern interruption, and forward promises
+- Drop-off zones: Transitions, slow explanations, unstructured segments
+- Re-engagement: New hooks, reveals, and payoff moments can re-spike attention
+
+**Storytelling implication:** Great video isn't a single narrative arc — it's a series of mini-arcs, each with its own tension and resolution, chained together to sustain engagement across the full run time.
+
+---
+
+## YouTube Long-Form Narrative Structure
+
+### The PAS-Driven Video Structure
+
+For educational/authority content (5-20 minutes):
+
+```
+HOOK (0:00-0:30)
+  → Most compelling moment, question, or promise
+  → "By the end of this video, you will know [specific thing]"
+
+CONTEXT ESTABLISHING (0:30-2:00)
+  → Why this topic matters right now
+  → Quick credibility signal
+
+PROBLEM DEEP-DIVE (2:00-5:00)
+  → The specific pain points in detail
+  → Make the audience say "yes, that's me"
+
+SOLUTION DELIVERY (5:00-15:00)
+  → The core content — structured in steps or reveals
+  → Mini-hooks between each section ("And in section 3, I'll show you the part most people miss")
+
+SYNTHESIS (15:00-18:00)
+  → Bring it together — how the pieces connect
+
+CALL TO ACTION (18:00-20:00)
+  → One specific action
+  → Community invitation / subscribe prompt
+```
+
+### The "Open Loop" Technique
+
+Open loops are unresolved tensions planted early that are resolved later. The brain compels viewers to stay until the loop closes.
+
+**How to use:**
+- "I'll show you the most important thing at the end of this video"
+- "There's one mistake I see everyone make — I'll show you exactly what it is in section 4"
+- "Most people stop here, but if you keep watching, I'll show you the part they miss"
+
+### Chapter Structure for Retention
+
+YouTube chapters (via timestamps in description) serve two purposes:
+1. SEO (creates "key moments" in Google search results)
+2. Navigation (reduces abandonment by letting viewers jump to relevant sections)
+
+**Chapter naming:** Make chapter names descriptive and interesting, not just labels. "The Mistake That Kills Conversion" is better than "Section 3."
+
+---
+
+## Short-Form Video Narrative (Reels, TikTok, Shorts)
+
+### The 60-Second Story
+
+Short-form video (< 60 seconds) demands extreme compression. Every second must carry narrative weight.
+
+**The 60-second structure:**
+
+```
+[0-3 sec]  HOOK — The reason to watch
+[3-15 sec] TENSION — The problem or the contrast
+[15-45 sec] DELIVERY — The insight, the transformation, the how
+[45-55 sec] PAYOFF — The specific outcome or revelation
+[55-60 sec] CTA — Follow, share, comment, link in bio
+```
+
+### Hook Compression for Short-Form
+
+Short-form hooks must be instant. The viewer's swipe threshold is essentially zero — if the opening frame doesn't arrest attention, they're gone.
+
+**Effective short-form openers:**
+- Start mid-sentence or mid-action (creates disorientation → curiosity)
+- Text overlay with the premise (works with sound off — 85% of viewers)
+- Verbal hook + text overlay simultaneously
+- "If you [specific situation], watch this"
+- Contrarian opener: "Everyone says [X]. They're wrong."
+
+### Platform-Specific Short-Form Storytelling
+
+| Platform | Tone | Pacing | Best Story Types |
+|----------|------|--------|-----------------|
+| **TikTok** | Raw, casual, informal | Fast (2-3 sec cuts) | Personal transformation, behind-the-scenes, contrarian takes |
+| **Instagram Reels** | More polished, aspirational | Moderate | Brand storytelling, lifestyle narrative, tutorial |
+| **YouTube Shorts** | Educational, authority | Varies | Compressed tutorials, data insights, quick tips |
+
+---
+
+## Video Scripting Frameworks
+
+### The 3-Act Script
+
+For any video longer than 3 minutes:
+
+**Act 1: Setup (20% of runtime)**
+- Establish the situation
+- Introduce the character (the viewer's proxy — could be yourself, a customer, or a concept)
+- Plant the central tension
+
+**Act 2: Conflict (60% of runtime)**
+- The journey through the problem
+- Escalating complexity
+- The search for solution
+- The key insight (the Midpoint — must come exactly at the middle)
+
+**Act 3: Resolution (20% of runtime)**
+- The synthesis
+- The transformation
+- The forward-looking vision
+- The clear next step
+
+### The Interview/Talking Head Script
+
+For direct-to-camera narrative:
+
+```
+SETUP LINE: One sentence that establishes the topic and stakes
+PERSONAL HOOK: A specific moment from your experience that grounds the topic
+THE PROBLEM: Describe the situation the viewer is in (use "you" language)
+THE INSIGHT: The core thing they need to know
+THE EVIDENCE: Proof (data, case study, personal example)
+THE APPLICATION: How to use this
+THE FORWARD HOOK: The next thing they'll want to know
+THE CTA: The specific action
+```
+
+### The Mini-Documentary Script
+
+For brand stories, case studies, and origin stories:
+
+```
+COLD OPEN: Start in the middle of the story — the most dramatic moment
+REWIND: "Here's how we got here" — the backstory
+THE CHALLENGE: What made this hard
+THE TURNING POINT: The moment everything changed
+THE RESULT: What happened
+THE MEANING: What this means for the viewer / the brand
+```
+
+---
+
+## Visual Storytelling Principles for Video
+
+### Show, Don't Tell
+The most basic principle, most violated in business video. If you're explaining a concept, show an example. If you're describing an outcome, show a before/after. If you're making a claim, show evidence.
+
+**Test:** If you turned off the audio, could the viewer still understand the story from the visuals alone? Great video storytelling passes this test.
+
+### The B-Roll Narrative
+B-roll (supplementary footage) carries the visual story while the voiceover or talking head carries the verbal story. Great B-roll:
+- Shows the environment being discussed (not just generic stock)
+- Shows the character doing the thing being described
+- Provides visual metaphors for abstract concepts
+- Creates emotional context (human faces, hands, environments)
+
+### Text Overlay as Storytelling Element
+With 85% of social video watched without sound, text overlay is not a caption — it's a storytelling layer. It should:
+- Highlight the most important words (not transcribe everything)
+- Create rhythm and emphasis
+- Stand alone as a readable story
+
+---
+
+## The YouTube Hook-Content-CTA Formula
+
+**Hook (3 seconds):** The reason to stay
+**Content (bulk):** The fulfillment of the hook's promise
+**CTA (last 30 seconds):** The next step — always one, never many
+
+**The CTA hierarchy:**
+1. Subscribe (channel growth)
+2. Comment (engagement signal — algorithms favor it)
+3. Share (distribution)
+4. Link in bio / description (conversion)
+
+**The rule:** Ask for one action. Multiple CTAs compete and reduce total compliance.
+
+---
+
+## Brand Storytelling in Video
+
+### The 3-Video Brand Narrative Stack
+
+For brands building authority through video:
+
+| Video Type | Purpose | Length | Frequency |
+|------------|---------|--------|-----------|
+| **Brand story video** | Who we are, why we exist | 2-5 min | Once (hero piece) |
+| **Customer story videos** | Social proof through narrative | 1-3 min | Monthly |
+| **Educational authority videos** | Prove expertise, build trust | 5-15 min | Weekly |
+
+### Emotional Arc by Video Goal
+
+| Goal | Emotional Journey | Narrative Structure |
+|------|-----------------|-------------------|
+| Build brand | Curiosity → Recognition → Trust → Affinity | Brand story arc |
+| Drive conversion | Pain → Hope → Belief → Action | PAS arc |
+| Build community | Isolation → Belonging → Commitment | Us story arc |
+| Educate | Confusion → Clarity → Capability → Growth | Tutorial arc |
+
+---
+
+## Cross-Reference
+
+- **Kindra Hall's 4 Stories** provides the story types that power the strongest video content (founder, value, customer, purpose stories)
+- **Blake Snyder's Opening Image** principle applies to the visual hook — the first frame establishes the before
+- **Park Howell's ABT** can diagnose the narrative logic of any video script
+- **Nancy Duarte's DataStory** applies when video content is data-driven or analytical

package/squads/squad-storytelling/preferences/README.md

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+# Preferences Directory
+
+> Diretorio para logs de preferencias por projeto/cliente.
+> Atualizado automaticamente pelos agentes do squad apos cada ciclo de entrega.
+
+## Como usar
+
+1. Para cada novo projeto, criar `{projeto}-preferences.md`
+2. Agentes consultam antes de iniciar nova entrega
+3. Atualizar apos cada ciclo de aprovacao
+
+## Arquivos
+
+- `README.md` — Este arquivo
+- `{projeto}-preferences.md` — Um arquivo por projeto ativo

package/squads/squad-storytelling/squad.yaml

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+# ══════════════════════════════════════════════════════════════════════════════
+# SQUAD MANIFEST — squad-storytelling v1.0
+# ══════════════════════════════════════════════════════════════════════════════
+# World-class narrative & storytelling squad. 10 agents covering mythology,
+# screenwriting, pitch, presentations, business storytelling, personal narrative,
+# improvisation, and social movements. 47 tasks | 2 workflows | 3 KBs
+# ══════════════════════════════════════════════════════════════════════════════
+
+name: squad-storytelling
+version: "1.0.0"
+description: >
+  Squad de 10 mestres da narrativa. Mitologia, screenwriting, pitch,
+  apresentacoes, storytelling pessoal, business storytelling, improviso
+  e movimentos sociais. Frameworks de Campbell, Harmon, Snyder, Klaff,
+  Duarte, Hall, Howell, Johnstone e Ganz reunidos sob um unico
+  orquestrador. Atemporal e reutilizavel.
+author: Iron Edge
+license: MIT
+slashPrefix: IRON
+
+metadata:
+  total_files: 77
+  templates_count: 0
+  checklists_count: 0
+  created_at: "2026-03-16"
+  updated_at: "2026-03-16"
+  created_by: "Caio Imori"
+  quality_target: "5.0/5.0 em todas as dimensoes"
+  agents_count: 11
+  tasks_count: 47
+  knowledge_bases_count: 17
+  workflows_count: 2
+
+# ══════════════════════════════════════════════════════════════════════════════
+# QUALITY STANDARDS
+# ══════════════════════════════════════════════════════════════════════════════
+
+quality_standards:
+  robustness:
+    min_agents: 6
+    min_tasks: 15
+    min_workflows: 2
+    min_knowledge_bases: 3
+    world_class_references: required
+
+  references:
+    authors:
+      - "Joseph Campbell — Hero's Journey, Monomyth, 17 stages, archetypes"
+      - "Dan Harmon — Story Circle, 8 steps, fractal narrative, TV writing"
+      - "Blake Snyder — Save the Cat, 15 beats, 10 genres, The Board"
+      - "Oren Klaff — Pitch Anything, STRONG method, frame control, neurofinance"
+      - "Nancy Duarte — Resonate, Sparkline, STAR moment, audience as hero"
+      - "Kindra Hall — Stories That Stick, 4 story types, Story Gap"
+      - "Park Howell — ABT, Story Cycle System, narrative fitness"
+      - "Keith Johnstone — Impro, status transactions, Theatresports"
+      - "Marshall Ganz — Public Narrative, Story of Self/Us/Now, organizing"
+      - "Randy Olson — ABT framework, Houston We Have a Narrative"
+      - "Christopher Vogler — The Writer's Journey, adapted Campbell"
+
+# ══════════════════════════════════════════════════════════════════════════════
+# AGENTES — 10 ESPECIALISTAS
+# ══════════════════════════════════════════════════════════════════════════════
+
+components:
+  agents:
+    - storytelling-orqx.md    # Arc — Orchestrator (routing, diagnosis)
+    - joseph-campbell.md           # Joseph Campbell — Monomyth & Mythology
+    - dan-harmon.md                # Dan Harmon — Story Circle & TV Writing
+    - blake-snyder.md              # Blake Snyder — Save the Cat & Screenwriting
+    - oren-klaff.md                # Oren Klaff — Pitch Anything & Frame Control
+    - nancy-duarte.md              # Nancy Duarte — Sparkline & Presentations
+    - kindra-hall.md               # Kindra Hall — Stories That Stick & Business
+    - park-howell.md               # Park Howell — ABT & Brand Storytelling
+    - keith-johnstone.md           # Keith Johnstone — Impro & Status
+    - marshall-ganz.md             # Marshall Ganz — Public Narrative & Movements
+
+# ══════════════════════════════════════════════════════════════════════════════
+# TASKS — 47 TOTAL
+# ══════════════════════════════════════════════════════════════════════════════
+
+  tasks:
+    # ── Orchestrator (Arc) — 2 tasks ──
+    - diagnose-narrative.md
+    - review-narrative-output.md
+
+    # ── Joseph Campbell — 5 tasks ──
+    - map-heros-journey.md
+    - identify-archetypes.md
+    - brand-origin-story.md
+    - customer-journey-narrative.md
+    - transformation-arc-design.md
+
+    # ── Dan Harmon — 5 tasks ──
+    - build-story-circle.md
+    - structure-episode.md
+    - content-series-story-circle.md
+    - product-launch-narrative.md
+    - community-narrative-design.md
+
+    # ── Blake Snyder — 5 tasks ──
+    - create-beat-sheet.md
+    - craft-logline.md
+    - video-script-beat-sheet.md
+    - case-study-beat-structure.md
+    - landing-page-story-beats.md
+
+    # ── Oren Klaff — 5 tasks ──
+    - create-pitch.md
+    - design-frame-control.md
+    - investor-pitch-deck.md
+    - sales-presentation-frames.md
+    - partnership-pitch-narrative.md
+
+    # ── Nancy Duarte — 6 tasks ──
+    - create-presentation.md
+    - design-datastory.md
+    - keynote-presentation-design.md
+    - data-storytelling-presentation.md
+    - internal-change-presentation.md
+    - workshop-narrative-design.md
+
+    # ── Kindra Hall — 6 tasks ──
+    - build-business-stories.md
+    - close-story-gap.md
+    - brand-storytelling-strategy.md
+    - testimonial-story-framework.md
+    - founder-story-craft.md
+    - employee-advocacy-stories.md
+
+    # ── Park Howell — 5 tasks ──
+    - build-brand-narrative.md
+    - brand-script-sb7.md
+    - email-sequence-storytelling.md
+    - website-narrative-audit.md
+    - social-media-story-strategy.md
+
+    # ── Keith Johnstone — 4 tasks ──
+    - unblock-creative.md
+    - improvised-content-creation.md
+    - status-dynamics-negotiation.md
+    - spontaneous-presentation-skills.md
+
+    # ── Marshall Ganz — 4 tasks ──
+    - write-manifesto.md
+    - movement-building-narrative.md
+    - advocacy-campaign-story.md
+    - organizational-story-of-us.md
+
+# ══════════════════════════════════════════════════════════════════════════════
+# WORKFLOWS — 2 CICLOS
+# ══════════════════════════════════════════════════════════════════════════════
+
+  workflows:
+    - story-development-cycle.yaml
+    - pitch-narrative-workflow.yaml
+
+# ══════════════════════════════════════════════════════════════════════════════
+# KNOWLEDGE BASES — 3 BASES
+# ══════════════════════════════════════════════════════════════════════════════
+
+  knowledge-base:
+    - routing-catalog.md
+    - narrative-frameworks-catalog.md
+    - story-structure-reference.md
+    - process-as-narrative.md              # Tornar processo invisivel em narrativa visivel — 4 camadas de profundidade
+
+# ══════════════════════════════════════════════════════════════════════════════
+# CONFIGURACAO
+# ══════════════════════════════════════════════════════════════════════════════
+
+config:
+  extends: none
+  source: standalone
+
+dependencies:
+  node: []
+  python: []
+  squads: []
+  external_apis: []
+
+tags:
+  - storytelling
+  - narrative
+  - screenplay
+  - presentation
+  - pitch
+  - improv
+  - brand-story
+  - mythology
+  - hero-journey
+  - story-circle
+  - beat-sheet
+  - frame-control
+  - sparkline
+  - public-narrative
+  - business-storytelling
+  - creative-unblocking
+  - world-class
+  - atemporal
+
+# ══════════════════════════════════════════════════════════════════════════════
+# CROSS-SQUAD CONNECTIONS
+# ══════════════════════════════════════════════════════════════════════════════
+
+cross_squad_connections:
+  outbound:
+    - squad-brand: "Brand story, manifesto, origin narrative, presentation narrative"
+    - squad-content: "Story frameworks for content creation, editorial narrative"
+    - squad-copy: "Persuasion frameworks, pitch structure, storytelling techniques"
+    - squad-commercial: "Sales narratives, pitch decks, value stories"
+    - squad-product: "User story narrative, product story"
+  inbound:
+    - squad-brand: "Brand values, positioning, tone of voice for narrative alignment"
+    - squad-research: "Market insights, audience data for narrative targeting"

package/squads/squad-storytelling/tasks/advocacy-campaign-story.md

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+---
+task: "advocacy-campaign-story"
+responsavel: "marshall-ganz"
+responsavel_type: "agent"
+atomic_layer: true
+elicit: true
+Entrada:
+  - "Advocacy issue and campaign goals"
+  - "Target audience and decision-makers"
+Saida:
+  - "Complete advocacy campaign narrative strategy using Public Narrative"
+Checklist:
+  - "[ ] Campaign narrative built on Public Narrative (Self, Us, Now)"
+  - "[ ] Target audiences mapped with tailored narrative approaches"
+  - "[ ] Escalation narrative designed from awareness to action"
+---
+
+# Task: Design Advocacy Campaign Narrative
+
+**Task ID:** NARR-046
+**Version:** 1.0.0
+**Command:** `*advocacy-campaign-story`
+**Agent:** Marshall Ganz (marshall-ganz)
+**Purpose:** Design the narrative strategy for an advocacy campaign using Ganz's Public Narrative methodology, creating stories that move people from awareness to organized action.
+
+---
+
+## Inputs
+
+| Input | Source | Required |
+|-------|--------|----------|
+| `issue` | The advocacy cause or policy goal | YES |
+| `campaign_goals` | What the campaign aims to achieve | YES |
+| `target_audiences` | Who needs to be persuaded or mobilized | YES |
+| `decision_makers` | Who has the power to create change | YES |
+| `opposition` | Who or what resists the change | PREFERRED |
+| `timeline` | Campaign duration and key milestones | NO |
+
+## Execution Phases
+
+### Phase 1: Map the Narrative Landscape
+
+1. Identify the dominant narrative — how is this issue currently understood by the public?
+2. Identify the opposition's narrative — what story do they tell about why things are fine?
+3. Find the narrative gap — what truth is not being told?
+4. Map the emotional landscape:
+   - What do supporters feel? (anger, hope, urgency)
+   - What do the undecided feel? (confusion, apathy, fear)
+   - What do opponents feel? (threat, defensiveness, self-interest)
+5. Define the "counter-narrative" — the story the campaign will tell to replace the dominant one
+
+### Phase 2: Build the Campaign's Public Narrative
+
+1. **Story of Self (for campaign leaders and spokespeople):**
+   - Why does the leader care about this issue personally?
+   - What experience made this issue impossible to ignore?
+   - What values drive their commitment?
+2. **Story of Us (for the community being mobilized):**
+   - Who are "we" in this campaign?
+   - What shared experience binds us?
+   - What have "we" accomplished before that shows our power?
+3. **Story of Now (for the immediate campaign):**
+   - What is the specific threat or opportunity RIGHT NOW?
+   - What is the specific ask? (policy change, public commitment, resource allocation)
+   - What is the timeline? Why must we act before [date]?
+
+### Phase 3: Create Audience-Specific Narratives
+
+1. **For Supporters** — Energize and organize:
+   - Emphasis: Story of Us (you belong, we are powerful together)
+   - CTA: Specific organizing actions (attend, recruit, donate, speak up)
+2. **For the Undecided** — Persuade and engage:
+   - Emphasis: Story of Self (human stories that create empathy)
+   - CTA: Low-barrier first steps (sign, share, learn)
+3. **For Decision-Makers** — Pressure and legitimize:
+   - Emphasis: Story of Now (political cost of inaction, constituent demand)
+   - CTA: Specific policy or decision request
+4. **For Media** — Frame and amplify:
+   - Emphasis: Counter-narrative with quotable soundbites
+   - CTA: Cover the story, interview affected people
+
+### Phase 4: Design the Escalation Narrative
+
+1. **Phase 1: Awareness** — "Did you know...?" (surprising facts, human stories)
+2. **Phase 2: Empathy** — "This is happening to people like us" (Story of Self from affected people)
+3. **Phase 3: Outrage** — "This is not acceptable" (moral framing, values violation)
+4. **Phase 4: Hope** — "Change is possible because..." (precedent, power, plan)
+5. **Phase 5: Action** — "Here's exactly what to do" (specific, immediate, collective)
+6. Map each phase to campaign timeline and milestones
+7. Design the "tipping point" narrative — the moment awareness becomes movement
+
+### Phase 5: Build the Storyteller Army
+
+1. Train 10-20 "story leaders" — people who can tell their own Story of Self about the issue
+2. Create the "1-minute testimony" format — for public hearings, media, and social media
+3. Design the "story circle" process — small groups where people practice telling their story
+4. Build a story collection system — documented testimonies ready for deployment
+5. Create media training for spokespeople — how to stay in the campaign narrative under pressure
+6. Design the digital storytelling toolkit — templates for social media, video, email
+
+## Output Format
+
+```yaml
+advocacy_campaign_narrative:
+  issue: "{the cause}"
+  campaign_goals: ["{specific goals}"]
+  narrative_landscape:
+    dominant_narrative: "{how the issue is currently understood}"
+    opposition_narrative: "{the other side's story}"
+    counter_narrative: "{the story we will tell}"
+    narrative_gap: "{the untold truth}"
+  public_narrative:
+    story_of_self:
+      leader: "{who}"
+      challenge: "{personal experience}"
+      choice: "{what they did}"
+      values: ["{revealed values}"]
+    story_of_us:
+      community: "{who we are}"
+      shared_experience: "{what binds us}"
+      past_victory: "{proof of our power}"
+    story_of_now:
+      threat: "{what we'll lose}"
+      ask: "{specific demand}"
+      timeline: "{why now}"
+  audience_narratives:
+    supporters: {emphasis, cta, key_message}
+    undecided: {emphasis, cta, key_message}
+    decision_makers: {emphasis, cta, key_message}
+    media: {emphasis, cta, key_message}
+  escalation:
+    - phase: "{awareness/empathy/outrage/hope/action}"
+      narrative_focus: "{what stories to tell}"
+      timeline: "{when}"
+      milestones: ["{campaign events}"]
+  storyteller_army:
+    training_plan: "{how to prepare story leaders}"
+    testimony_format: "{1-minute structure}"
+    story_circle: "{small group process}"
+    digital_toolkit: "{templates and tools}"
+```
+
+## Veto Conditions
+
+- **NEVER** build an advocacy narrative on anger alone — without hope, anger burns out
+- **NEVER** skip the Story of Us — individual stories without collective identity do not create movements
+- **NEVER** present a vague ask — "raise awareness" is not an action; "call your representative by Friday" is
+- **NEVER** ignore the opposition's narrative — if you don't counter it, it wins by default
+
+## Completion Criteria
+
+- [ ] Narrative landscape mapped (dominant, opposition, counter-narrative)
+- [ ] Complete Public Narrative built (Self, Us, Now)
+- [ ] Audience-specific narratives created for 4 audiences
+- [ ] Escalation narrative designed with phases and milestones
+- [ ] Storyteller army training plan created
+- [ ] Digital storytelling toolkit designed