iron-edge 1.0.0

package/squads/squad-growth/tasks/create-executive-report.md

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+---
+task: create-executive-report
+responsavel: "@ga-data-analyst"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Create Executive Report
+
+## Metadata
+- **Squad:** squad-growth
+- **Agent:** Insight (ga-data-analyst)
+- **Complexity:** Standard
+
+## Objetivo
+Criar executive report de analytics — traduzir dados complexos em narrativa clara e acionavel para stakeholders C-level, focando em insights de negocio e recomendacoes estrategicas.
+
+## Entrada
+- Analytics data (periodo atual vs anterior)
+- KPI definitions and targets
+- Business context and goals
+- Audience level (C-level, VP, Manager)
+
+## Passos
+
+### 1. Report Structure
+| Secao | Conteudo | Tamanho |
+|-------|---------|---------|
+| Executive Summary | 3-5 bullet points com highlights | 1/2 pagina |
+| KPI Scorecard | Metricas-chave vs targets | 1 pagina |
+| Performance Deep-Dive | Top 3 insights detalhados | 2-3 paginas |
+| Channel Performance | Revenue/ROI por canal | 1 pagina |
+| Recommendations | Acoes priorizadas com impacto estimado | 1 pagina |
+| Appendix | Metodologia, data sources, glossario | 1 pagina |
+
+### 2. KPI Scorecard Template
+| KPI | Target | Actual | Trend | Status |
+|-----|--------|--------|-------|--------|
+| Revenue | | | ↑↓→ | 🟢🟡🔴 |
+| Conversion Rate | | | ↑↓→ | 🟢🟡🔴 |
+| CAC | | | ↑↓→ | 🟢🟡🔴 |
+| LTV | | | ↑↓→ | 🟢🟡🔴 |
+| LTV:CAC Ratio | | | ↑↓→ | 🟢🟡🔴 |
+| Traffic (sessions) | | | ↑↓→ | 🟢🟡🔴 |
+| Active Users (MAU) | | | ↑↓→ | 🟢🟡🔴 |
+| NPS | | | ↑↓→ | 🟢🟡🔴 |
+
+### 3. Data Storytelling Framework
+| Elemento | Descricao | Exemplo |
+|----------|----------|---------|
+| Context | Situacao de fundo | "No Q1, lancamos 3 novas features..." |
+| Conflict | O desafio ou surpresa | "Apesar disso, retencao D30 caiu 12%..." |
+| Resolution | Insight e recomendacao | "A analise mostra que users que nao completam onboarding..." |
+| Action | Proximo passo concreto | "Recomendamos investir em onboarding redesign..." |
+
+### 4. Visualization Best Practices
+| Insight | Chart Recomendado | Evitar |
+|---------|-------------------|--------|
+| Trend over time | Line chart | Pie chart |
+| Comparison | Bar chart (horizontal) | 3D charts |
+| Part of whole | Stacked bar, treemap | Pie com muitos slices |
+| Distribution | Histogram, box plot | Tables grandes |
+| Correlation | Scatter plot | Multiple y-axes |
+| KPI status | Scorecard com indicators | Dense tables |
+| Funnel | Funnel chart | Bar chart |
+
+### 5. Audience Calibration
+| Audiencia | Nivel de Detalhe | Foco | Formato |
+|----------|-----------------|------|---------|
+| CEO/Board | Muito alto | Revenue, growth, market | 5 slides max |
+| VP/Director | Alto | Channel performance, ROI | 10 slides |
+| Manager | Medio | Tactical metrics, experiments | 15 slides |
+| Analyst | Detalhado | Methodology, data quality | Full report |
+
+### 6. Insight Quality Checklist
+| Criterio | Descricao |
+|----------|----------|
+| Actionable | Leva a uma decisao ou acao especifica |
+| Quantified | Inclui numeros e impacto estimado |
+| Contextualized | Comparado com benchmark ou periodo anterior |
+| Surprising | Nao e algo que ja era obvio |
+| Timely | Relevante para decisoes atuais |
+| Verified | Cross-checked com multiplas fontes |
+
+### 7. Recommendation Framework
+| Recomendacao | Impacto Estimado | Esforco | Confianca | Prioridade |
+|-------------|-----------------|---------|----------|-----------|
+| | R$ ou % | Baixo/Medio/Alto | Alta/Media/Baixa | P0/P1/P2 |
+
+## Saida
+- Executive report (formato adequado a audiencia)
+- KPI scorecard
+- Top 3 insights narrativos
+- Recomendacoes priorizadas com impacto estimado
+- Appendix com metodologia
+
+## Validacao
+- [ ] Executive summary em 3-5 bullets
+- [ ] KPIs com targets, actuals e trends
+- [ ] Insights seguem framework Context-Conflict-Resolution
+- [ ] Visualizacoes adequadas ao tipo de dado
+- [ ] Calibrado para a audiencia correta
+- [ ] Recomendacoes quantificadas e priorizadas
+- [ ] Sem jargao tecnico desnecessario

package/squads/squad-growth/tasks/create-forecasting-model.md

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+---
+task: create-forecasting-model
+responsavel: "@ga-data-analyst"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Create Forecasting Model
+
+## Metadata
+- **Squad:** squad-growth
+- **Agent:** Insight (ga-data-analyst)
+- **Complexity:** Advanced
+
+## Objetivo
+Criar modelo de forecasting — projetar metricas-chave (revenue, traffic, conversions) para planejamento estrategico, budget allocation e goal-setting com intervalos de confianca.
+
+## Entrada
+- Historical data (12-24+ months ideal)
+- Seasonality patterns
+- Known business events (launches, campaigns)
+- External factors (market trends, competition)
+
+## Passos
+
+### 1. Forecasting Methods
+| Metodo | Complexidade | Quando Usar | Dados Minimos |
+|--------|-------------|-------------|--------------|
+| Moving Average | Baixa | Dados estaveis, sem trend | 3+ months |
+| Exponential Smoothing | Media | Dados com trend leve | 6+ months |
+| ARIMA/SARIMA | Alta | Dados com sazonalidade | 24+ months |
+| Prophet (Meta) | Media | Dados com holidays e changepoints | 12+ months |
+| Linear Regression | Media | Relacao clara com variaveis | 12+ months |
+| Monte Carlo Simulation | Alta | Cenarios com incerteza | Historical distributions |
+| Bottom-up (driver-based) | Media | Quando drivers sao claros | Driver metrics available |
+
+### 2. Driver-Based Forecasting Model
+```
+Revenue = Traffic × Conversion Rate × AOV
+
+Where:
+  Traffic = Organic + Paid + Direct + Referral + Social + Email
+  Conversion Rate = f(landing page, funnel, CRO efforts)
+  AOV = f(product mix, pricing, upsell/cross-sell)
+```
+
+| Driver | Historical Trend | Forecast Method | Assumptions |
+|--------|-----------------|----------------|-------------|
+| Organic Traffic | | Growth rate + seasonality | SEO efforts maintain |
+| Paid Traffic | | Budget-driven | CPM/CPC stable |
+| Conversion Rate | | Regression + CRO impact | Tests continue |
+| AOV | | Moving average + pricing | No major price changes |
+
+### 3. Seasonal Decomposition
+| Componente | Descricao | Metodo |
+|-----------|----------|--------|
+| Trend (T) | Direcao de longo prazo | Moving average, regression |
+| Seasonality (S) | Padroes repetitivos | Seasonal indices |
+| Cyclical (C) | Ciclos de negocio | Domain knowledge |
+| Residual (R) | Variacao aleatoria | Time series = T × S × C + R |
+
+### 4. Seasonal Indices
+| Mes | Indice (exemplo) | Ajuste |
+|-----|-----------------|--------|
+| Jan | 0.85 | -15% (pos-festas) |
+| Feb | 0.90 | -10% |
+| Mar | 0.95 | -5% |
+| Apr | 1.00 | Base |
+| May | 1.05 | +5% (Dia das Maes) |
+| Jun | 1.10 | +10% (Dia dos Namorados) |
+| Jul | 0.95 | -5% (ferias) |
+| Aug | 1.00 | Base (Dia dos Pais) |
+| Sep | 1.00 | Base |
+| Oct | 1.05 | +5% (Dia das Criancas) |
+| Nov | 1.35 | +35% (Black Friday) |
+| Dec | 1.20 | +20% (Natal) |
+
+### 5. Confidence Intervals
+| Nivel | Interpretacao | Uso |
+|-------|-------------|-----|
+| 50% CI | Cenario mais provavel | Planning target |
+| 80% CI | Cenario razoavel | Budget planning |
+| 95% CI | Cenario conservador | Risk assessment |
+
+**Forecast Output Template:**
+| Periodo | Low (P10) | Base (P50) | High (P90) | Previous Year |
+|---------|----------|-----------|-----------|-------------|
+| Q2 2026 | | | | |
+| Q3 2026 | | | | |
+| Q4 2026 | | | | |
+| Q1 2027 | | | | |
+
+### 6. Scenario Planning
+| Cenario | Assumptions | Revenue Impact | Probability |
+|---------|-----------|---------------|------------|
+| Bull case | Market grows, campaigns outperform | +20-30% | 20% |
+| Base case | Current trends continue | +5-10% | 60% |
+| Bear case | Market slowdown, increased competition | -5-10% | 20% |
+
+### 7. Model Validation
+| Metodo | Descricao | Threshold |
+|--------|----------|----------|
+| MAPE | Mean Absolute Percentage Error | < 15% |
+| MAE | Mean Absolute Error | Context-dependent |
+| RMSE | Root Mean Square Error | Context-dependent |
+| Backtesting | Apply model to historical data | Within CI bounds |
+| Holdout validation | Train on 80%, test on 20% | MAPE < 15% |
+
+### 8. Forecast Review Cadence
+| Frequencia | Atividade |
+|-----------|----------|
+| Monthly | Compare actuals vs forecast, adjust if > 10% deviation |
+| Quarterly | Full model re-calibration with new data |
+| Annually | Complete model review, method evaluation |
+| Ad-hoc | When major business events occur (launch, crisis) |
+
+## Saida
+- Forecasting model (12-month projection)
+- Seasonal indices calibrados
+- Confidence intervals (50%, 80%, 95%)
+- Scenario analysis (bull/base/bear)
+- Validation metrics
+- Dashboard com actuals vs forecast
+
+## Validacao
+- [ ] Metodo de forecasting adequado selecionado
+- [ ] Sazonalidade identificada e calibrada
+- [ ] Confidence intervals calculados
+- [ ] Scenarios definidos com probabilidades
+- [ ] Backtesting realizado com MAPE < 15%
+- [ ] Review cadence estabelecido
+- [ ] Dashboard de tracking implementado

package/squads/squad-growth/tasks/create-growth-brief.md

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+---
+task: create-growth-brief
+responsavel: "@growth-orqx"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Create Growth Brief
+
+## Metadata
+- **Squad:** squad-growth
+- **Agent:** Catalyst (growth-orqx)
+- **Complexity:** Complex
+
+## Objetivo
+Criar growth brief completo — definir North Star Metric, mapear AARRR funnel, estabelecer OKRs de growth e alinhar time em torno de metricas que importam.
+
+## Entrada
+- Business objectives
+- Analytics maturity classification
+- Current metrics and benchmarks
+- Product/service description
+- Target audience
+
+## Passos
+
+### 1. North Star Metric Definition
+| Aspecto | Definicao |
+|---------|----------|
+| Metric name | |
+| Formula | |
+| Current value | |
+| Target value | |
+| Timeframe | |
+| Why this metric | |
+| Leading indicators | |
+| Lagging indicators | |
+
+**Criterios da North Star Metric:**
+- Mede valor entregue ao cliente
+- Correlaciona com revenue de longo prazo
+- Todos os times podem influenciar
+- Mensuravel e acionavel
+- Leading indicator de crescimento sustentavel
+
+### 2. AARRR Funnel Mapping
+| Stage | Definicao | Metric | Current | Target | Gap |
+|-------|----------|--------|---------|--------|-----|
+| Acquisition | Como usuarios descobrem | Visitors, signups | | | |
+| Activation | Primeiro valor experimentado | Time to value, activation rate | | | |
+| Retention | Usuarios voltam | D1/D7/D30 retention | | | |
+| Revenue | Usuarios pagam | ARPU, conversion to paid | | | |
+| Referral | Usuarios recomendam | NPS, viral coefficient | | | |
+
+### 3. Growth OKRs
+```yaml
+okrs:
+  objective: "Accelerate measurable growth"
+  key_results:
+    - kr: "Increase North Star Metric from X to Y"
+      target: ""
+      current: ""
+      confidence: "high/medium/low"
+    - kr: "Improve activation rate from X% to Y%"
+      target: ""
+      current: ""
+    - kr: "Reduce churn rate from X% to Y%"
+      target: ""
+      current: ""
+    - kr: "Achieve experiment velocity of N tests/month"
+      target: ""
+      current: ""
+```
+
+### 4. Input Metrics (Leading Indicators)
+| Input Metric | Influences | Current | Target |
+|-------------|-----------|---------|--------|
+| Traffic volume | Acquisition | | |
+| Signup rate | Acquisition → Activation | | |
+| Time to first value | Activation | | |
+| Feature adoption rate | Activation → Retention | | |
+| DAU/MAU ratio | Retention | | |
+| NPS score | Referral | | |
+
+### 5. Growth Constraints
+| Constraint | Impact | Mitigation |
+|-----------|--------|-----------|
+| Data maturity | | Level-appropriate tactics |
+| Budget | | Prioritize organic + product-led |
+| Team size | | Automate, focus on highest leverage |
+| Technical debt | | Tracking before optimization |
+| Market maturity | | Competitive differentiation |
+
+## Saida
+- Growth brief document
+- North Star Metric definition
+- AARRR funnel mapping
+- Growth OKRs
+- Input metrics dashboard spec
+- Growth constraints analysis
+
+## Validacao
+- [ ] North Star Metric definida com criterios
+- [ ] AARRR funnel mapeado com metricas
+- [ ] OKRs de growth estabelecidos
+- [ ] Leading indicators identificados
+- [ ] Constraints mapeados com mitigacoes
+- [ ] Brief aprovado por stakeholders

package/squads/squad-growth/tasks/create-personalization-strategy.md

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+---
+task: create-personalization-strategy
+responsavel: "@ga-cro-specialist"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Create Personalization Strategy
+
+## Metadata
+- **Squad:** squad-growth
+- **Agent:** Convert (ga-cro-specialist)
+- **Complexity:** Standard
+
+## Objetivo
+Criar estrategia de personalizacao — definir segmentos, regras de personalizacao, conteudo dinamico e metricas de sucesso.
+
+## Entrada
+- User segments (from Insight)
+- Behavioral data
+- Content inventory
+- Personalization platform
+
+## Passos
+
+### 1. Personalization Types
+| Tipo | Descricao | Exemplo | Complexidade |
+|------|----------|---------|-------------|
+| Segment-based | Conteudo por grupo de usuarios | New vs returning visitors | Baixa |
+| Behavioral | Baseado em acoes do usuario | Recently viewed products | Media |
+| Geographic | Por localizacao | Local pricing, language | Baixa |
+| Referral-based | Baseado na origem | Ad → matching LP content | Baixa |
+| Predictive | ML-based recommendations | "You might also like" | Alta |
+| Real-time | Baseado na sessao atual | Exit intent offer | Media |
+
+### 2. Segment × Content Matrix
+| Segmento | Homepage | CTA | Social Proof | Pricing | Oferta |
+|----------|---------|-----|-------------|---------|--------|
+| New visitor (organic) | Intro content | "Learn More" | Generic | Show plans | Free trial |
+| New visitor (paid) | Match ad message | "Start Free Trial" | Industry-specific | Highlight plan | Match ad offer |
+| Returning visitor | "Welcome back" | "Continue" | Updated metrics | Same plan | Loyalty offer |
+| Free user | Feature highlights | "Upgrade" | Success stories | Upgrade benefits | Discount |
+| Churned user | "We miss you" | "Come Back" | What's new | Special offer | Win-back |
+
+### 3. Personalization Rules
+```yaml
+rules:
+  - name: "New visitor from paid ad"
+    condition:
+      segment: "new_visitor"
+      source: "paid"
+      medium: "cpc"
+    action:
+      headline: "Match ad headline"
+      cta: "Start Free Trial"
+      social_proof: "Industry-specific testimonial"
+
+  - name: "Returning free user"
+    condition:
+      segment: "free_user"
+      visits: "> 3"
+    action:
+      banner: "Upgrade prompt with usage stats"
+      cta: "Upgrade to Pro"
+      pricing: "Highlight most popular plan"
+```
+
+### 4. Success Metrics
+| Metrica | Baseline (no personalization) | Target (with) | Measurement |
+|---------|------------------------------|-------------|------------|
+| Conversion rate | | +10-30% | A/B test |
+| Engagement rate | | +15-25% | Analytics |
+| Bounce rate | | -10-20% | Analytics |
+| Revenue per visitor | | +5-15% | Analytics |
+| Customer satisfaction | | +5-10 NPS | Survey |
+
+## Saida
+- Personalization strategy document
+- Segment × content matrix
+- Personalization rules
+- Success metrics and measurement plan
+
+## Validacao
+- [ ] Segmentos definidos com dados
+- [ ] Content matrix preenchida
+- [ ] Regras de personalizacao claras
+- [ ] Metricas de sucesso definidas
+- [ ] Privacy compliance verificado
+- [ ] A/B testing plan para validacao

package/squads/squad-growth/tasks/create-retention-hooks.md

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+---
+task: create-retention-hooks
+responsavel: "@ga-growth-hacker"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Create Retention Hooks
+
+## Metadata
+- **Squad:** squad-growth
+- **Agent:** Lever (ga-growth-hacker)
+- **Complexity:** Advanced
+
+## Objetivo
+Criar retention hooks — implementar mecanismos psicologicos e de produto que criam habito de uso, aumentam switching costs e reduzem churn, usando frameworks como Hook Model (Nir Eyal) e Fogg Behavior Model.
+
+## Entrada
+- User behavior patterns
+- Churn analysis data
+- Product feature usage data
+- Competitive analysis
+
+## Passos
+
+### 1. Hook Model Framework (Nir Eyal)
+```
+┌──────────────────────────────────────┐
+│           HOOK CYCLE                 │
+│                                      │
+│  TRIGGER ──────► ACTION              │
+│     ▲                 │              │
+│     │                 ▼              │
+│  INVESTMENT ◄── VARIABLE REWARD      │
+│                                      │
+└──────────────────────────────────────┘
+```
+
+| Fase | Descricao | Exemplo |
+|------|----------|---------|
+| Trigger | Externo (push, email) ou Interno (emocao, rotina) | "You have 3 new notifications" |
+| Action | Acao simples com motivacao + habilidade | Click, open app, check dashboard |
+| Variable Reward | Recompensa imprevisivel (Tribe, Hunt, Self) | New content, metrics update, achievement |
+| Investment | Usuario deposita valor (dados, tempo, social) | Profile, connections, custom config |
+
+### 2. Trigger Design
+| Tipo | Mecanismo | Exemplo | Frequency |
+|------|----------|---------|----------|
+| External: Push | Notificacao mobile | "Weekly report ready" | Weekly |
+| External: Email | Digest/summary | "Your stats this week" | Weekly |
+| External: In-app | Badge/indicator | Red dot on new feature | On event |
+| Internal: Routine | Habito associado | "Check dashboard every morning" | Daily |
+| Internal: Emotion | FOMO, curiosity | "What are my numbers today?" | Daily |
+| Internal: Social | Social obligation | "Team member needs your input" | On event |
+
+**Trigger Graduation:**
+```
+External triggers (weeks 1-4)
+  → Paired triggers (weeks 4-8): external + internal forming
+    → Internal triggers (week 8+): habit formed, external optional
+```
+
+### 3. Variable Reward Types
+| Tipo | Descricao | Implementacao |
+|------|----------|-------------|
+| Rewards of the Tribe | Social validation | Likes, comments, leaderboards |
+| Rewards of the Hunt | Information/resources | New insights, deals, content |
+| Rewards of the Self | Mastery/completion | Progress bars, achievements, streaks |
+
+### 4. Investment Mechanisms (Switching Costs)
+| Investment Type | Exemplo | Switching Cost |
+|----------------|---------|---------------|
+| Data/content | Documents, projects, history | Muito alto |
+| Social connections | Team members, followers | Alto |
+| Configuration | Custom workflows, settings | Alto |
+| Learning curve | Mastered shortcuts, features | Medio |
+| Reputation | Reviews, badges, level | Alto |
+| Financial | Annual plan, credits acumulados | Alto |
+| Integration | Connected tools, APIs | Muito alto |
+
+### 5. Fogg Behavior Model Application
+```
+B = M × A × P (Behavior = Motivation × Ability × Prompt)
+```
+
+| Componente | Otimizacao | Tatica |
+|-----------|-----------|--------|
+| Motivation | Increase desire to act | Show value delivered, social proof, loss aversion |
+| Ability | Make action easier | Reduce steps, pre-fill, shortcuts, defaults |
+| Prompt | Trigger at right moment | Contextual triggers, time-based, event-based |
+
+**Key insight:** If motivation is low, make action incredibly easy. If ability is high, lighter prompts work.
+
+### 6. Retention Hook Catalog
+| Hook | Mecanismo Psicologico | Implementacao |
+|------|---------------------|-------------|
+| Streaks | Loss aversion + consistency | Duolingo-style day counter |
+| Progress bars | Endowed progress effect | "Your profile is 70% complete" |
+| Personalized digest | Curiosity + FOMO | Weekly email with unique insights |
+| Leaderboard | Competition + social proof | Ranking between users/teams |
+| Stored value | Sunk cost + investment | Saved preferences, history, data |
+| Anniversaries | Milestone + reflection | "You've been with us for 1 year!" |
+| Social proof alerts | Tribe rewards | "[Friend] just completed [action]" |
+| Expiring benefits | Scarcity + loss aversion | "Use your 3 free credits before Friday" |
+| Surprise rewards | Variable ratio reinforcement | Random bonus, surprise feature unlock |
+| Community content | Tribe + hunt rewards | New posts from followed topics |
+
+### 7. Retention Hook Prioritization
+| Hook | Impacto na Retencao | Custo de Implementacao | Tempo | Prioridade |
+|------|-------------------|---------------------|-------|-----------|
+| | Alto/Medio/Baixo | Alto/Medio/Baixo | Days/Weeks | P0/P1/P2 |
+
+### 8. Measurement
+| Metrica | Medida | Target |
+|---------|--------|--------|
+| Hook engagement rate | Users engaging with hook / Total | > 30% |
+| Habit zone users | Users with internal triggers / Total | > 20% |
+| DAU/MAU stickiness | Daily active / Monthly active | > 20% |
+| Retention lift | Retention with hook vs without | > 10pp |
+| Investment depth | Avg stored data/config per user | Increasing MoM |
+| Time to habit | Days until internal trigger forms | < 21 days |
+
+## Saida
+- Hook Model analysis for product
+- Trigger strategy (external → internal)
+- Variable reward design
+- Investment mechanism catalog
+- Retention hook priority list
+- Measurement framework
+
+## Validacao
+- [ ] Hook Model aplicado ao produto (4 fases)
+- [ ] Fogg Model usado para otimizar cada hook
+- [ ] Pelo menos 5 retention hooks desenhados
+- [ ] Trigger graduation path definido
+- [ ] Investment mechanisms identificados
+- [ ] Hooks priorizados por impacto vs custo
+- [ ] Metricas de eficacia definidas